Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In today’s episode, I’m breaking down:

• The biggest misunderstanding around hiring marketing support
• Why you’re not getting better results
• The unrealistic expectations placed on one “unicorn” hire
• And the industry dynamic that keeps founders investing in tactics instead of building strategy

If you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you.

And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

If you’ve ever felt a client slowly start directing you, second-guessing your recommendations, or treating you more like an executor than a strategic leader, this episode will help you understand why.

In this episode, I break down:

1. The communication shifts that position you as a strategic leader
2. The subtle behaviors that weaken your authority
3. The biggest mistake marketers make when they’re trying to show up as a leader
4. And how to recalibrate the dynamic with a client if you’re sensing they don’t see you as a leader

This isn’t about being louder or more dominant. It’s about showing up with clarity, direction, and confidence in every interaction. Because being a CMO isn’t just about strategy — it’s about leadership and communication.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything.

In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including:

1. The 6 key things I own when planning campaigns or launches
2. The difference between strategy and project management
3. Where most CMOs overstep during a launch or campaign
4. And the filter I use to protect my time and boundaries

If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients.

We cover:

1. The 5 things I own when it comes to hiring for client teams
2. The biggest mistake I see marketers make when they try to “be helpful” with hiring
3. Where the line is between strategic leadership and operational recruiting
4. And the simple filter I use to protect my time and keep my boundaries

Hiring impacts marketing performance — but running the entire process is not your job.

If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

But you do need to stop approaching sales like a freelancer.

If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead.

Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try.

In this episode I break down:

1. The three fastest ways to get Fractional CMO clients, like yesterday
2. The biggest mistakes I see marketers make when they’re looking for clients
3. A simple “start here” plan you can follow over the next 30 days to help you land clients fast
4. And the one sentence that instantly positions you as a leader instead of “someone who helps with marketing”

If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

RESOURCES

Become a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office

So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.

In this episode, I break down:

1. The core mindset shift around pricing that changes how clients perceive your value
2. The real pricing ranges Fractional CMOs are charging — and when each range actually makes sense
3. The two most common pricing models and which one I recommend
4. The six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them

This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.

If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social Media

We cover:

1. What social media ownership actually means as a CMO
2. How to think about channel selection and prioritization
3. The role of positioning and high-level content direction
4. What it looks like to guide performance without getting pulled into daily execution
5. Why clear boundaries around social media are essential for protecting your time and value

If you’ve ever found yourself mapping out content calendars, reviewing captions, editing reels, or posting content, — this episode will help you reset your boundaries and focus on the strategic role you’re meant to play as a CMO.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data.

In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data.

In this episode, we cover:

1. What CMOs should (and should not) do when it comes to pulling and reporting on marketing data
2. The four areas I stay focused on when it comes to marketing performance and data
3. The biggest mistakes and misconceptions I see when it comes to analyzing and reporting data to CEOs and leadership teams
4. How to build a tracking plan that supports real decision-making

If KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honestly about what founders are actually looking for when they hire marketing support — and why marketing can be one of the most emotionally charged hires a business owner makes.

We unpack:

1. Why many founders develop trust issues with marketing (and how those experiences shape expectations)
2. The hype problem in marketing — and why results are never guaranteed
3. What founders really want beyond revenue: to feel seen, heard, and supported
4. The “secret ROI” conversations most marketers never ask — and why they matter
5. Why energy management, capacity, and boundaries are part of the job
6. How strong Fractional CMOs lead as partners, not order-takers or hype machines

If you’re a Fractional CMO or senior marketer, this episode will help you understand what’s really happening underneath founder expectations — and how to lead the relationship with more clarity, confidence, and trust.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.

In this episode, I break down:

1. The core mindset shift around pricing that changes how clients perceive your value
2. The real pricing ranges Fractional CMOs are charging — and when each range actually makes sense
3. The two most common pricing models and which one I recommend
4. The six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix them

This conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.

If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your work.

We dig into:

1. The shift from AI Offloader to AI Architect, and why it’s the next evolution of marketing leadership
2. Why “opening a chat and generating content” is the fastest way to get generic, mediocre output
3. The real unlock: documenting your frameworks and “genius” so AI can think like you, not like the internet
4. The three projects Callan recommends every Fractional CMO build: a Brand Guardian, a Sales Wizard, and a Money Coach
5. How to slow down up front (training systems) so you can move faster every week and reclaim real hours

If you’ve been curious about AI but hesitant to go all-in because you don’t want to lose your voice, this conversation will change how you think about AI, leadership, and what’s possible in your business.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode, I break down:

• The biggest mindset blocks keeping marketers underpaid

• Why high-ticket clients are more common than you think

• How scope (not skill) is the reason your pricing feels “too high”

• Three simple paths to six figures — even if you prefer light delivery

• What it actually takes to build a six-figure FCMO business that feels easy

If you’ve been questioning whether this level of income is possible for you, I want this episode to show you just how accessible it really is.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture of what’s possible.

Inside this episode:

• How I went from burnt-out marketer to six-figure Fractional CMO

• The gap I saw in this industry and why Fractional CMO School exists

• A behind-the-scenes look at the 6-month structure, coaching + support

• The real transformations students are seeing (income + identity shifts)

• What the fractional CMO role can unlock in your work, income, and life

Whether you’re an experienced marketer who’s ready to move out of execution and into leadership — or you’re already a Fractional CMO and want a better way to build your business — this episode will help you understand whether this path is right for you.

____

If you’ve been curious about Fractional CMO School and want to learn more, this is your chance to peek behind the curtains.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious.

When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business.

In this episode, we unpack:

• How subconscious patterns keep high-performing leaders from reaching their next level
• The exact inner work that changed how I think, lead, and run my business (and life)
• What it looks like to reprogram your beliefs so your conscious and subconscious are aligned

If you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job.

In this episode, I’m breaking down:

• What the Fractional CMO Trap is
• The two doors that usually lead you into it — and how to back yourself out of each one
• How to redesign your business to gives you the freedom (and income) you set to to create
• A simple 30-day reset plan to help you reclaim your time, tighten boundaries, and build a Fractional business that’s sustainable 

If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business. 

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.

Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results.

In this episode we cover:

• How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.
• How to set up Custom GPTs and projects — and when each approach gives you the best results.
• Advanced ways to use AI for strategy work — not just content creation.
• The biggest mistakes even experienced marketers make with AI (and how to avoid them).
• Where AI is headed in the next 12–18 months so you can stay ahead of the curve

If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role.

In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable.

In this episode, I’m breaking down:

• How to identify your ideal clients as a Fractional CMO
• The red flags that signal a partnership won’t work
• The hard lessons I learned from saying yes when I shouldn’t have
• And the filters I now use to choose clients wisely

If you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

In this episode, I’m sharing:

• What happened when I tried to serve everyone
• How I tested different niches behind the scenes 
• Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom) 

If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look.

We talk about:

• Why strategy alone won’t work if your subconscious is stuck in old patterns
• How to spot the limiting beliefs and identities running your business behind the scenes
• Common conditioning loops like “rest is lazy” or “my worth = my output”
• Small steps you can take today to start rewiring your subconscious and closing the “identity gap”

If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

Episode Resources:

• Mindi’s Instagram: mindihuebner.com/IG  
• Mindi’s Subconscious CEO Identity Quiz: mindihuebner.com/ceoquiz
• Mindi’s FREE Identity Alignment Call: mindihuebner.com/id

So today, I’m breaking it all down for you. In this episode I’ll be sharing:

• My career background and how it set me up to become a Fractional CMO
• The misconception I had around my own experience and readiness for this role 
• The early months of trial and error — what I tried, what worked, and what didn’t
• The biggest lessons I learned in that first year
• And ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOs

If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → Fractional CMO School

It’s not you - and it’s not the model. Most people are just running their business in a way that isn’t sustainable. If you’ve been feeling burnt out, like you’re trying to squeeze a full-time job into part-time hours, this one’s for you.

What we cover:

• The biggest mistakes Fractional CMOs make that lead to burnout
• What the role is actually meant to look like
• How the wrong clients can derail your business (even if you’re doing everything else right)
• How to reset if you’re already burnt the f out 

Think of this as a permission slip to stop doing it the hard way. You don’t have to overwork to prove your value. You don’t have to keep saying yes to clients who drain you. And you definitely don’t have to settle for building a business that feels heavier than the one you left. There’s a better way—and I want this episode to show you how to find it.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

In this episode, I’m joined by Mandy McEwen,  LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since before it was cool. Mandy shares exactly how Fractional CMOs can:

• Turn their profile into a landing page that actually sells
• Ditch the “pitch slap” and start conversations that feel real
• Post content that builds authority and trust (without getting lost in the noise)
• Use LinkedIn as a true sales channel to consistently fill their pipeline

If you’ve been treating LinkedIn like a resume, or posting and hoping someone notices, this episode will show you a better way.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want

🎓 Learn More → Fractional CMO School

I’m coaching listener Deanna Keffer live on the podcast. After 20 years in corporate marketing, she made the leap into the Fractional CMO world and immediately ran into the same roadblock so many new Fractionals face: how do I actually get clients?

Inside this episode you’ll learn:

• Why applying for jobs won’t get you Fractional CMO clients (and what to do instead)
• How to position yourself so people take you seriously and your online presence actually sells your expertise
• The exact outreach strategy I used to land my first clients — and how you can copy it
• What boundaries to set early so you don’t slide back into execution or burn out in your new role

If you’re looking to land your first (or next) Fractional CMO clients, this episode will give you the exact steps you need to take.

And if you don’t want to figure it out on your own?

That’s exactly why I created Fractional CMO School. It’s my 6-month coaching program + community where you’ll get the playbook, the support, and the push you need to confidently step into the Fractional CMO role and start signing high-ticket clients.

🎓 Learn More → Fractional CMO School

Email templates: Fractional CMO Sales Email Templates — The CMO Office

That’s where my team and I came in. Andy joined our Fractional CMO program about six months ago, and since then we’ve been refining his strategy, tightening his focus, and freeing him up to spend more time doing what he does best: teaching.

Inside this episode, you’ll hear Andy’s perspective on what it’s really like to hand off your marketing — the wins, the mindset shifts, and even the surprises. From hitting his biggest launch ever (while raising his average order value by $450 per member!) to nearly doubling last year’s revenue in half the time, Andy shares the behind-the-scenes of what changed once he stopped trying to do it all himself.

If you’ve ever wondered what it could look like to have a marketing partner in your corner, this conversation will show you the before-and-after in real time.

Ready to take the next step?

If you’re ready for a Fractional CMO to step in and lead your marketing, this is what we do. My team and I build the strategy, manage the execution, and make sure your marketing is moving the needle so you can focus on running the business.

🚀 Learn More → Fractional CMO Services

And leadership means you own it all: the wins, the flops, and even the moments that technically weren’t your fault.

In this episode we’re digging into:

1. What radical responsibility actually looks like in a leadership role
2. How to handle the pressure of total accountability (without burning out)
3. Why it’s just as important to own the wins as it is the losses
4. Practical strategies for leading through mistakes, pivots, and high-pressure moments

If you’re ready to move from “marketer who executes” to the kind of CMO clients fully trust, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

In this episode, I’m joined by Madi Beumee, a social media strategist and growth expert who helps online business owners grow with confidence using viral content, community engagement, and automation that actually converts.

We’re breaking down how and where to use ManyChat in your 2025 strategy - whether for your own business or your clients’ - and why ignoring this tool might be costing you more than you think.

We cover:

1. Where ManyChat fits in a smart marketing strategy this year
2. Why it's often outperforming landing pages and email
3. How to use it without sounding spammy or robotic
4. The biggest mistakes marketers make - and how to avoid them
5. Tips for making ManyChat work in 2025

If you’re looking to generate more leads, increase conversions, and create a better experience for your audience - this one’s for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

Over the past year, she’s expanded beyond building into homeowner representation, digital products, and coaching other industry professionals. In this episode, Erin shares why she decided to bring on a Fractional CMO, what it’s been like working with our full marketing team, and the results she’s seen in her first six months — from cutting $15K in tech costs to generating over $620K in revenue, including a $130K launch in just five days.

If you’ve ever wondered what it looks like to step into this kind of partnership, you’ll get an honest client perspective on the wins, lessons, and real impact of having a marketing team fully in your corner.

Ready to take the next step?

If you’re ready for a Fractional CMO to step in and lead your marketing, this is what we do. My team and I build the strategy, manage the execution, and make sure your marketing is moving the needle so you can focus on running the business.

🚀 Learn More → Fractional CMO Services

Fractional CMO School gave her the framework, tools, and confidence to launch fast, and within her first year, she was fully booked, landing every client through referrals or her website without a single cold pitch or social post.

“I truly mean it when I say I wouldn’t be here today if it wasn’t for you and this course,” said Abby.

This is the story of how she did it, and what she learned along the way.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn more → Fractional CMO School

In this episode, I’m joined by Emily Claire, founder of The 10K Email Club and copywriter behind top-performing email campaigns for brands like Clue. She’s on a mission to help business owners write emails that convert without sounding like a sales robot.

We’re digging into what marketers and Fractional CMOs need to know about leading strong email strategy in 2025, including:

1. How to write emails people actually want to open and read
2. What to prioritize when building or optimizing a client’s email program
3. Why most newsletters fall flat and how to fix them
4. What metrics matter now (and what to ignore)
5. How to collaborate effectively with copywriters as the strategic lead

If you're ready to take email seriously this year, either for yourself or for your clients, his episode will help you do it smarter, faster, and with way more confidence.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Join the waitlist → Fractional CMO School

Susie Crawford, former Google marketing exec and founder of a multi seven-figure paid ads agency, shares how she built a scalable lead gen system that brings in high-ticket clients without burning out.

We cover:

1. How to combine paid traffic and organic content in a way that feels doable
2. What to prioritize when you don’t have a full-time marketing team
3. The role of personal brand in attracting the right clients
4. How to manage imposter syndrome while growing a high-level business
5. What it really looks like to build marketing systems that last

Whether you’re just getting started or looking to tighten up your current strategy, this episode will help you approach lead generation with more clarity, confidence, and consistency.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Join the waitlist → Fractional CMO School

In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy, and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership.

We’re breaking down what made Lori decide to bring in strategic marketing support, how to build trust (and what breaks it), and what marketers need to understand if they want to work with founders like Lori.

What we covered:

1. How Lori and Chris have structured their marketing team across multiple brands
2. What Lori found most valuable when it comes to working with a Fractional CMO
3. How to build trust with visionary founders (and what quickie breaks it)
4. What we did to launch her new mastermind recently
5. What Lori’s learned from the best (and worst) hires she’s made

Whether you're currently working with personal brands or want to step into higher-level strategic roles, this episode will give you a peek behind the scense of what it really looks like.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → https://www.thecmooffice.com/fractional-cmo-school

In this episode, we’re unpacking the real reason so many experienced marketers hesitate to claim the title of Fractional CMO — and it’s not a lack of skills. It’s the belief that they have to be someone else first: more data-driven, more strategic, more “official.”

Here’s what we get into:

• What being “ready” actually looks like
• How to lead confidently, regardless of your background or experience level
• The 3 core traits that matter most in the Fractional CMO role
• What to do when imposter syndrome kicks in
• How to identify your blind spots (and fill them without trying to “fix” yourself)
• The shift from task-doer to strategic partner, and how to start making it today

If you’ve been waiting for someone to tell you you’re ready, this episode is the permission you’ve been looking for.

Ready to take the next step?

If you’re ready to step into the role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Join the waitlist → Fractional CMO School

In this conversation, I’m joined by Maureen Evelyn - content strategist, personal brand coach, and the founder of Maureen’s Marketing. Maureen helps bold entrepreneurs turn their content into clients by building visibility, authority, and trust at scale. She’s known for creating over 100 pieces of content a month (without burning out) - and for helping her clients do the same.

We’ll talk about:

1. What it really looks like to go from freelancer to leader
2. The mindset that’s helped Maureen - and her clients - stop hiding and start growing
3. How to build a personal brand that sells (without feeling salesy)
4. Why she built Rejecto, an app that helps people get more comfortable hearing “no”
5. And the messy, powerful process of stepping into your next-level self - even if it feels scary

Whether you’re a marketer guiding clients through visibility blocks, or a creative who knows you’re meant for more but haven’t fully claimed it yet - this one’s for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School — The CMO Office

So, what separates a funnel that actually converts from one that just burns time and money?

In today’s episode, I sit down with Cheyenne Buttrey, founder of Copygirl.co, to break down what marketers need to know before investing in a funnel.

We’re covering:

1. Who should (and shouldn’t) be using evergreen funnels
2. What most marketers get wrong about funnel strategy
3. The biggest mistakes that kill funnel performance before they even launch
4. What elements make a funnel actually work—and what data marketers should be tracking

If you’ve ever wondered when and how to implement a funnel, this episode will give you the clarity you need.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

But here’s the thing…some of the biggest opportunities in my career started as unpaid. Speaking engagements, free power hours, strategic collaborations – when done intentionally – have led to massive payoffs (I’m talking six-figures-from-one-client kind of payoffs).

So in this episode, we’re digging into:

• When it actually makes sense to say yes to an unpaid opportunity
• The questions I ask myself before deciding
• A real story of how one free power hour turned into over $200,000 in revenue from one client 

If you’ve ever wrestled with the “should I do this for free?” debate, this one’s for you. Let’s get into it.

In this episode, I sit down with Jennifer Spivak, CEO of The Ad Girls, to break down exactly how CMOs can make paid ads work as part of a larger marketing strategy. Jennifer and I have worked together on countless client accounts, and she’s sharing her best insights on how to hire the right agency, manage the relationship, and ensure paid ads actually drive revenue.

We’re covering:

-The biggest mistakes marketers make with paid ads (and how to avoid them)

-How to vet and hire an ad agency for your clients—what to ask, what to look for, and what to avoid

-How to manage and collaborate with an agency as a Fractional CMO to drive better results

-Scaling your business as a marketer or Fractional CMO—Jennifer has built a powerhouse agency, and she’s sharing what it really takes to scale successfully

If you’re a marketer looking to step into CMO-level leadership, knowing how to hire and work with paid ad agencies is a skill you need. And if you’re looking to scale your own business, Jennifer’s insights from building and leading a wildly successful agency are invaluable.

In this episode, I’m joined by my longtime friend, Jessica Turner, who started her career in marketing with me but ultimately took a different path, stepping into product strategy. She’s seen my entire evolution — from fresh-out-of-university marketer to Fractional CMO — and today, she’s helping me break down the biggest reasons marketers feel stuck, how to tell if you’re in the wrong role, and how to pivot into work that actually excites you.

If you’re feeling burned out, uninspired, or questioning your career, this episode will help you figure out what’s really going on—and what to do about it.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

Start or scale as a Fractional CMO → https://fractional-cmo-school.com

• Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
• Find me on LinkedIn
• Find me on Instagram
• Strategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.
• Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.

I’m breaking down exactly what a Fractional CMO does, what they don’t do, and why so many businesses hire one for the wrong reasons. We’ll talk about when you actually need a Fractional CMO, how they fit into your business, and how to spot the difference between a true strategic leader and someone just slapping the title on their LinkedIn profile.

If you’re a business owner thinking about hiring one - or a marketer wondering if this could be your next career move - this episode is your roadmap.

• Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
• Find me on LinkedIn
• Find me on Instagram
• Strategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.
• Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.

Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or building your own Fractional CMO business. This is the CMO School podcast.

• Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
• Find me on LinkedIn
• Find me on Instagram
• Strategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.
• Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.