Key Takeaways:

• Embrace indoor spaces: Transform your home into a cozy photoshoot haven or explore unique indoor locations like museums and cafes.
• Maximize natural and artificial light: Take advantage of the golden hour and invest in affordable lighting equipment for indoor shoots.
• Get creative with winter themes: Create content around winter fashion, cozy recipes, holiday decor, or winter activities.
• Explore new formats: Experiment with stop-motion videos, time-lapses, or behind-the-scenes glimpses to keep your content fresh.
• Collaborate and connect: Partner with other creators for joint projects or engage your audience with challenges and Q&A sessions.
• Prioritize self-care: Take breaks from social media, engage in inspiring activities, and plan ahead to avoid burnout.

Additional Notes:

• This episode is packed with practical advice for content creators of all levels, from beginners to seasoned pros.
• Winter can be a time of reflection and renewal. Use this time to experiment with new ideas and approaches to your content.
• Remember to prioritize your well-being and avoid burnout during the colder months.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Key Takeaways:

• Discover Kate's go-to tools for creating Instagram Reels and TikToks, including her preferred camera, editing app, and scheduling methods.
• Learn about the essential tools for crafting engaging Instagram posts and carousels.
• Explore the tools and platforms Kate uses for writing, editing, and publishing blog posts.
• Gain insights into streamlining your workflow and maximizing productivity with tools like Notion and Trello.
• Discover free and paid options for various content creation needs, including Canva, CapCut, Google Docs, Lightroom, and Adobe Creative Cloud.

Resources & Links:

• Canva
• CapCut
• Google Docs
• Lightroom Mobile
• Adobe Creative Cloud
• Notion - Also, check out this episode on how much I love Notion
• Trello
• Grab my content calendar template
• @fashionablykateandco

Additional Notes:

• This episode is packed with practical advice and recommendations for content creators of all levels.
• Consider your budget and content creation needs when choosing tools and software.
• Don't be afraid to experiment with different options to find what works best for you.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Key Takeaways:

• A formula can help you create Reels more consistently and efficiently.
• Incorporating your unique voice and perspective can improve your storytelling and audience engagement.
• Changing your content strategy can be scary, but prioritizing authenticity over numbers is key.
• Finding a formula that works for you can unleash your creativity and help you achieve your content goals.

Resources & Links:

• @fashionablykateandco
• Old Format: PEM Exhibit Event
• New Format “Kate’s Take”: Cute Cafes in Mystic, CT

Additional Notes:

• This episode is especially helpful for content creators who feel overwhelmed or uninspired by Instagram Reels.
• Developing a formula can help you overcome creative blocks and create content more consistently.
• Don't be afraid to experiment and evolve your formula over time.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Key Takeaways:

• Collaborations and giveaways can be a powerful tool for Instagram growth.
• Learn how to identify potential partners, craft compelling pitches, and structure giveaways for maximum impact.
• Discover the benefits of collaborations, including increased engagement, brand awareness, and community building.
• Gain insights into Kate's 12 Days of Fashionably Kate's Favorites Giveaway and the lessons she learned.

Resources & Links:

• @fashionablykateandco

Additional Notes:

• This episode is packed with practical tips for running successful giveaways and collaborating with brands.
• Giveaways can be a valuable strategy for content creators of all levels, from beginners to seasoned pros.
• By strategically planning and executing collaborations and giveaways, you can achieve significant growth and engagement on Instagram.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Episode Summary:

Want to create content that truly captivates your audience? In this episode, Kate explores the power of visual storytelling, sharing practical tips and techniques for crafting compelling visuals that grab attention, evoke emotions, and leave a lasting impact. Discover how to elevate your photography and video editing skills to become a visual storyteller.

Key Takeaways:

• Visual storytelling is essential for engaging your audience and making your content memorable.
• Learn photography basics like lighting, composition, and focus to create visually appealing images.
• Discover video editing techniques, including shot planning, music selection, and the use of text and transitions.
• Gain inspiration from successful content creators who excel at visual storytelling.

Resources & Links:

• @MuradOsmann
• @KatelynJames
• @TheBlondeAbroad
• Fashionably Kate & Co. Instagram

Additional Notes:

• This episode is packed with practical advice for both photography and video editing.
• Visual storytelling is a valuable skill for content creators of all levels, from beginners to seasoned pros.
• By mastering the art of visual storytelling, you can elevate your content and create a deeper connection with your audience.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Want to maximize your content's reach without spending hours creating something new every day? In this episode, Kate explores the art of repurposing content, sharing creative ideas for transforming your existing work into various formats for different platforms. Discover how to become a repurposing rockstar and get the most mileage out of your content creation efforts.

Key Takeaways:

• Repurposing content saves time, expands your reach, and reinforces your message.
• Learn how to turn blog posts into social media content, videos into podcasts, and more.
• Discover creative strategies for repurposing content across different platforms.
• Gain inspiration from successful content creators who excel at repurposing.

Resources & Links:

• Marie Forleo
• Vanessa Lau
• Fashionably Kate & Co. Instagram

Additional Notes:

• This episode is packed with practical tips for repurposing blog posts, videos, and podcasts.
• Repurposing is a valuable strategy for content creators of all levels, from beginners to seasoned pros.
• By strategically repurposing your content, you can save time, increase your reach, and boost engagement.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Ready to unlock the secret to content creation productivity? In this episode, Kate dives deep into the power of content batching, sharing practical tips and strategies for planning, creating, and scheduling content in batches. Discover how batching can help you stay organized, focused, and efficient, even with a busy schedule.

Key Takeaways:

• Content batching is a game-changer for solopreneurs and content creators.
• Learn how to plan ahead, dedicate time for specific tasks, and organize your content for maximum efficiency.
• Discover how batching can improve focus and consistency across different content formats.
• Gain insights into Kate's personal batching workflow and her favorite organizational tools.

Resources & Links:

• Notion (for content organization)
• Episode 155: Organization is Key (how Kate uses Notion)
• Fashionably Kate & Co. Instagram

Additional Notes:

• This episode is especially helpful for content creators, solopreneurs, and anyone who struggles with productivity and organization.
• Experiment with different batching techniques to find what works best for your workflow.
• Consider using a project management tool like Notion or Trello to organize your content calendar and track your progress.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Feeling overwhelmed by the chaos of content creation? In this episode, Kate dives into her favorite organizational tool, Notion, and shares how it helps her stay on top of her busy schedule and manage her workflow with ease. Discover why Notion is a game-changer for content creators, especially those with ADHD, and learn practical tips for maximizing this versatile platform.

Key Takeaways:

• Notion is a powerful tool for organizing content calendars, projects, and collaborations.
• Learn how to leverage Notion's features, including customizable pages, templates, and integrations with other tools.
• Discover how to use Notion to improve productivity, streamline workflows, and stay focused.
• Gain insights into Kate's personal Notion workflow and how she uses it to manage her content creation process.

Resources & Links:

• Notion
• Plannism Etsy Store (for Notion templates)
• Fashionably Kate & Co. Instagram: @fashionablykateandco

Additional Notes:

• This episode is especially helpful for content creators, solopreneurs, and anyone with ADHD who struggles with organization.
• Notion offers a free version with ample features for individual use.
• Experiment with different templates and workflows to find what works best for you.

Thank you for listening! Until next time, cheers to your next cocktail and happy content creating! 🥂

Kate

Key Takeaways:

• The podcast is back with a renewed focus on content creation for solopreneurs and small businesses.
• Kate shares her personal experiences with building a successful business and embracing the solopreneur life.
• Learn about the challenges and rewards of running your own show.
• Discover upcoming episode topics, including content batching, repurposing, visual storytelling, community building, and collaboration strategies.

Resources & Links:

• Fashionably Kate & Co.
• @fashionablykateandco
• @cocktailsandcontentcreation

Make sure you subscribe to the podcast on your favorite platform.

Thank you for listening!

Kate

To Our Loyal Listeners: 

After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. 

We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. 

This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 153 of the Cocktails & Content Creation Podcast! For this episode, we’re going to share a big announcement regarding the future of this podcast.

Resources

• @JessieWymanPhotos on Instagram 
• @FashionablyKateAndCo on Instagram

To Our Loyal Listeners: 

After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses. 

We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey. 

This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss our predictions for content trends in 2024.

In our one hundred and fifty-second episode you’ll learn:

• Our predictions for content trends next year
• What platforms we feel will be “where it’s at” in 2024
• Why we think video is going to become a bigger part of content creation marketing
• Why course creation is going to continue to play a large role in monetizing when it comes to content creation
• What role we feel AI will play in content creation

Resources

• @fashionablykateandco on Instagram
• @fashionablykateandco on TikTok
• @jessiewymanphotos on Instagram
• @jessiewymanphotos on TikTok 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love. 

In our one hundred and fifty-first episode you’ll learn:

• From Kate on two niches that she’s been inspired by lately 
• From Jessie on two content categories that have really inspired her lately 
• A few thoughts from both Kate & Jessie on WHY they feel this content is so good! 
• How content creation can be about anything you want it to be

Resources

• @thezachoi on TikTok
• @paris.explore on Instagram 
• @newyorkcity.explore on Instagram
• @nostalchicks on Instagram

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

 Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers.

In our one-hundred-and-fiftieth episode you’ll learn:

• Why it is important to identify your brand’s core values
• Why those values need to start with how you treat your employees

About our Guest:

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. 

Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Business Growers
• The Biz Growers on Facebook
• @laurapjohns on Twitter
• @laurapickardjohns on Instagram
• @thebusinessgrowers on Youtube
• Lauren Pickard Johns on LinkedIn
• Laura Johns on Kitcast

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 149 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about knowing when it’s time to ditch the day job and take your passion full-time with Jane Goodrich of Picsello.

In our one-hundred-and-forty-ninth episode you’ll learn:

• The factors you need to consider before ditching your day job
• The signs that you’re ready to take your passion full-time
• Why networking can be key in helping you make the transition
• How you can shift your mindset so you can start taking your side hustle seriously

About our Guest:

Jane Goodrich is an accomplished newborn and family photographer, a seasoned expert in photography business, a professional mentor, and the visionary Founder of Picsello. Since 2017, Jane has been mentoring photographers and has taught classes and seminars for organizations such as PPA, Ana Brandt’s Baby University, The Baby Summit, and the Milkyway’s Business Retreat. She has also made significant contributions by sharing her invaluable insights on the business aspects of photography through platforms like PetaPixel. 

Jane’s latest business venture is dedicated to empowering fellow photographers to attain their utmost levels of success. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing, and monetization of their businesses. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jane Goodrich
• Picsello
• @Picsello on Facebook
• @TeamPicsello on Twitter (X)
• @TeamPicsello on Instagram
• @Picsello on YouTube
• Picsello on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 148 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about going from corporate to creative, navigating the entrepreneurial journey, with Holistic Branding Strategist and Content Creator, Deevo Tindall.

In our one-hundred-and-forty-eighth episode you’ll learn:

• The things you needs to take into account when you are considering making the leap from corporate employee to entrepreneur
• How balancing a full-time job and working on your passion project at the same time can keep you from success

About our Guest:

Deevo Tindall is a dynamic and innovative Holistic Branding Strategist and Content Creator, with a passion for helping businesses tell their unique and authentic stories. Deevo's career began in the corporate world, with over 15 years of expertise navigating senior roles in organisations; before deciding to take the leap to start everything from scratch with his own entrepreneurial journey. As the Founder of Fusion Creative, his agency specializes in providing customized solutions that help businesses stand out and achieve their goals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Fusion Creative Branding
• Fusion Photography Studio on Facebook
• @fusionphotog on Twitter (X)
• @fusionphotog on Instagram
• Fusion Photog on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 147 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create content for a hosted stay as an influencer and how you can get started in the niche today!

In our one-hundred-and-forty-seventh episode you’ll learn:

• The different types of hosted stays along with the pros and cons of each
• How to start your portfolio as a travel influencer today
• How to get in touch with hotels and what to say in those pitch emails
• How to plan your stay as an influencer to benefit both you and the brands you are repping

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Kate’s post on her hosted stay at The Cambria Portland Old Port Hotel
• Kate’s post from her fam trip to Salem, MA
• Kate’s post from her fam trip to the Berkshires in partnership with VisitMA

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand.

In our one-hundred-and-forty-sixth episode you’ll learn:

• The benefits of blogging for your business and how it can be a tool to build a rapport with your audience
• Why you should also be blogging on a personal level
• The difference between personal and business blogging
• The biggest “Writer’s Don’ts” - the things you should never do on your blog or when writing your articles
• Why being authentic and not writing what you think people want to read is key
• The best approach for titles and headlines
• Some Do’s for blogging that you can start incorporating into your content marketing plan today
• Ideas to help you stay consistent

About our Guest:

Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content. 

Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO.

Jessie’s Drink - Sex in the Jacuzzi

• 2 oz. Schnapps, raspberry
• 2 oz. Vodka
• 1 oz. Cranberry Juice 
• 1 splash Orange Soda
• 1 oz. (unsweetened) Pineapple Juice
• 2 oz. Sprite
• 1 oz. Orange Juice
• Don’t forget to add the glow sticks like Jessie!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Regex SEO
• Regex SEO on Facebook
• @regexseo on Twitter 
• @regexseo on Instagram
• @regexseo on YouTube
• Amanda Hand on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 145 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about where to shoot or create content when you don't have your own picture-perfect space with our resident photographer, Jessie Wyman.

In our one-hundred-and-forty-fifth episode you’ll learn:

• Workarounds to make your home or office look shoot-worthy including tips on carving out spaces and thinking about angles
• What photographers should consider when thinking about shoot locations for clients
• Where you can find spaces that may fit your brand for a shoot if your own space will not work
• Why a blank wall can be your best friend
• Other ways to think outside the box to find a shoot-worthy space that are no-budget or low-budget
• Special considerations when choosing your location that can affect your lighting and aesthetic

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jessie Wyman Photography
• Home Studio List (use code jessiew2819 to save 10% off first reservation of $200 or more)
• Peerspace

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

 Welcome to episode 144 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about owning your content and being prepared when social platforms go offline. 

In our one-hundred-and-forty-fourth episode you’ll learn:

• How to create a plan for audience communication if Instagram goes down
• What email lists have to do with it
• Basic tips on getting people on your email list
• How your website can be your main conduit for business even when Instagram or other social media platforms fail
• Other outlets you should nurture that you can turn to when social media is down

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jessie Wyman Photography
• Fashionably Kate & Co. 
• Episode 31: 3 Myths About Email Marketing
• Episode 55: Using Your Fab Factor To Grow Your Email List
• Episode 115: The Simple 3-Step Formula For Your Email Welcome Sequence
• Episode 127: How To Craft A Successful Email Nurturing Sequence
• Episode 138: How To Craft A Successful Sales Email Sequence

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal.

In our one-hundred-and-forty-third episode you’ll learn:

• What data you should be gathering when it comes to your marketing strategy
• How often you should be measuring that data, as well as tools to help you gather it
• Why taking a targeted approach with your content can be more productive then posting it all over the internet

About our Guest:

Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world. 

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Aimtal
• @meshymind on Twitter (X)
• Aimtal on YouTube
• Janet Mesh on LinkedIn
• SparkToro
• Aimtal’s Marketing in a Minute

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast

Welcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about influencer collaborations with our in-house influencer, Kate Andrews.

In our one-hundred-and-forty-second episode you’ll learn:

• The pros and cons of gifted collaborations
• The difference between gifted collaborations, paid collaborations and experiences
• Why you should start pitching to brands, even if you are just starting out
• The elements of a successful pitch (hint: keep it short and sweet!)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram
• Rocket Reach

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative. 

In our one-hundred-and-forty-first episode you’ll learn:

• The controversy surrounding AI
• Ways to use AI, specifically ChatGPT, to spur your creativity
• Examples of prompts to help you to start utilizing AI today
• Why AI is ultimately not a threat to your business

About our Guest:

Doreen Vanderhart is the CEO and Creative Director of Knap Creative — the graphic design & social marketing agency for friendly, upscale, women-owned brands. Together with her team, she’s helped hundreds of women grow their businesses and use the internet to put dollars into their jeans.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Knap Creative
• @knap.creative on Instagram
• @knap.creative on Facebook
• The Text.FX Project 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia. 

In our one-hundred-and-fortieth episode you’ll learn:

• What UGC or User Generated Content is and how it is different from Influencer Content
• How it can benefit both creators and brands
• Reasons why creating UGC content can feel like less pressure as the creator
• How copyright and licensing are affected by UGC
• How the pricing differ between UCG and Influencer Content
• Why you don’t need a huge following to be a successful UGC creator
• What brands are looking for when it comes to UGC
• How to get started as a UGC creator and how to get deals - including websites to post your UGC portfolio

About our Guest:

Jaz Sawaged is a Short Form Content Coach where she teaches others how to create lucrative and magnetic short-form video content with a focus on original content and building a connected community. She has been creating content herself where she has gained over 75,000 followers on TikTok. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @jazmediaco on TikTok
• @jazmediallc on TikTok
• @jazmediallc on Instagram
• JazMediaLLC Magnetic Creators Collective
• Freebie for Magnetic Personal Branding 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder of Quotable Media Co., about content creation for magazines.

In our one-hundred-and-thirty-ninth episode you’ll learn:

• What may inspire you to create a magazine
• The steps you can take to create a magazine from that initial idea to printed and shipped
• What tasks and staff/contractors our guest uses for production
• The design programs she uses to layout the magazine and why you don’t need fancy software to get started 
• How to brainstorm what types of topics and niche your magazine can focus on
• The costs involved in creating a magazine
• How she balances the magazine and her own PR clients
• Some tips to get started now!

About our Guest:

Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency that works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW) and was awarded the 40 Under 40 by Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 8-year-old son. Find her at quotablemediaco.com.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Quotable Media Co. 
• @quotablemediaco on Instagram
• Quotable Media Co. on Facebook
• @quotablemediaco on Twitter
• Alessandra Pollina on LinkedIn
• @IAmAlessandraPollina on Threads
• Female Millennial Entrepreneurs Boston Networking Group 
• Quotable: A Female Millennial Entrepreneur Podcast

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-thirty-eighth episode you’ll learn:

• About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
• The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
• Some of Sarah’s real copy from her real clients on how to overcome objections
• How often you should be sending sales emails including cadence and how seasonality comes into play
• Tips to not sound salesly
• How to leverage a countdown timer and best practices on limited-time offers
• The tech she uses to properly set up her sales sequences 

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about creative content that inspires us. 

In our one-hundred-and-thirty-seventh episode you’ll learn:

• Content Creators that are inspiring us these days
• The reason we believe these are examples of great content
• What we’re learning from these examples 
• How we’re using that inspiration
• Influencers and content to follow if you’re a fitness fanatic or Disney fan

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @MalloryMusante on Instagram
• Episode 104 with Mallory Musante: Can Content Creation Help You Make 6 Figures?
• @TrainWithShay on TikTok
• @MagicallyMainTreats (formerly @MagicallyMainStreet17)
• @HeyShanIrving on Instagram (formerly Disney’n’Denim)
• @BriannasFairytale on Instagram (formerly Disney with Bree)
• @thetravelingred on Instagram
• @jennsdreamland on Instagram (formerly Real Housewife of Disneyland)
• @ThePrincessTacoBelle on Instagram
• @WeAreAmma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug.

In our one-hundred-and-thirty-sixth episode you’ll learn:

• How to handle your anxiety when it comes to the stress of social media
• How to deal with negativity on social media
• Why you should have a plan in place when someone leaves a negative comment
• How to take a break from social media when you need it

About our Guest:

Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. 

Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @Lauren.Litt on Instagram
• @LilShamelessPlug on Facebook
• Lauren Litt on LinkedIn
• Lil Shameless Plug on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug. 

In our one-hundred-and-thirty-fifth episode you’ll learn:

• The mistakes entrepreneurs are making in social media
• How our mindset plays a role in these mistakes
• Why these mistakes are costing us
• Why you need to start your social media content plan today
• How to avoid making these mistakes in your social media marketing strategy

About our Guest:

Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan. 

Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @Lauren.Litt on Instagram
• @LilShamelessPlug on Facebook
• Lauren Litt on LinkedIn
• Lil Shameless Plug on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about the newest social media app on the block, Threads! 

In our one-hundred-and-thirty-fourth episode you’ll learn:

• What Threads is and how it operates
• How Kate and Jessie are currently using the platform
• How we’re planning to use it in our content marketing plan
• Where we see it figuring into the future of content creation

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @fashionablykateandco on Threads
• @jessiewymanphotos on Threads

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off.

In our one-hundred-and-thirty-third episode you’ll learn:

• When influencers and bloggers should have their photographic/visual content done in advance
• How the seasons impact our content creation
• How we frontload and schedule our content in time for the holidays
• Tips for entrepreneurs, including photographers, to make sure they’re ready for the New Year before they can take time off
• Why it is so important to keep your clients informed of your time off

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Examples of Holiday Content from Fashionably Kate & Co.

1. Christmas Traditions from Around the World
2. My Favorite Christmas Traditions

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials!

In our one-hundred-and-thirty-second episode you’ll learn:

• How flatlays can be used in your content creation
• The supplies you will need to create your own flatlay
• How to set up your props to create an interesting layout
• Tips when something just doesn’t seem right when shooting

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• How to Shoot Your Own Flatlays
• Jessie’s Most Used Styling Props for Flatlays 
• How to Scale Your Business with Branded Stock Images 
• Examples of Flatlay usage: 

1. Fashionably Kate & Co.
2. Carolina Marles Photography
3. Penny Leadership 
4. Big Picture Copywriting

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about must-have content for your website. These are the things you need to have on your website from day one. 

In our one-hundred-and-thirty-first episode you’ll learn:

• What visual content is needed for your website
• How to plan for visual content and things to consider
• What you need for written content and structure on your website
• Why you should include a blog on your website
• How social media ties into your website content and brining in leads

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Episode 129: Beyond The Laptop Shot: How To Craft A Personal Brand Photography Session That Is Unique To You
• Penny Leadership
• 3 Shots You Need for your Next Brand Photography Session
• Case Study for Updating Your Website
• Cocktail & Content Creation episodes on Blogging

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her recent maternity leave.

In our one-hundred-and-thirtieth episode you’ll learn:

• Why you need to be okay with taking a break in your business when it comes to major life events
• How to reframe your mindset so that you don’t feel guilty taking a break

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop’ shot with our very own Jessie Wyman!

In our one-hundred-and-twenty-ninth episode you’ll learn:

• What a personal brand is
• What kind of visual content you need as a personal brand
• Why you should think beyond the laptop shot and how it can help tell your story and sell your offer
• The four different out-of-the-box shots you should consider for your next brand shoot including:
• Shots that emit expression and personality
• Getting outside
• Content-based shots
• Editorial-like content
• Tips on gathering inspiration for your next shoot

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jessie Wyman Photography
• Follow Jessie on IG
• Interested in booking with Jessie? Fill out her contact form!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.

In our one-hundred-and-twenty-eighth episode you’ll learn:

• How to tailor your offer/services based on what your clients say & why this is so important
• How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
• How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
• Why her word of the year was ‘differentiate’ and how that came into play with her rebrand

About our Guest:

As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Big Picture Copywriting
• Copywriting Cohort Course + Mastermind
• The BP Template Shop
• Free DIY Resources
• Blog + "Letters From Your Editor" Newsletter Sign Up
• @bigpicturecopywriting on Instagram
• @bigpicturecopywriting on Pinterest
• Linkedin

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 127 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email nurturing sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-twenty-seventh episode you’ll learn:

• The importance of your nurture email sequence and how it ties into your email welcome sequence
• The right cadence for your nuture sequence
• How your client’s problems can serve as a basis for your nuture email sequence topics
• How to avoid ending up in the spam box
• What comes after the nuture sequence
• Examples of how the nurture sequence can generate more sales or recurring revenue from existing clients

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 126 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things TikTok with Jasmine Sawaged of JazMedia. 

In our one-hundred-and-twenty-sixth episode you’ll learn:

• Why Jaz found success on TikTok when she wasn’t gaining traction on Instagram
• The benefits of using the platform as a content creator or entrepreneur and how it is different than Instagram
• Why and how to be authentic and how you can find your own unique voice and brand for the platform
• A simple 30-day experiment to figure out your TikTok style
• Why TikTok accounts with even a small audience can go viral
• Tech tips to make posting to TikTok super easy

About our Guest:

Jasmine Sawaged is a Short Form Content Coach who teaches others how to create lucrative and magnetic short-form video content. She has been creating content herself for over three years and has been coaching others for almost a year now. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @jazmediaco on TikTok
• @jazmediallc on TikTok
• @jazmediallc on Instagram
• JazMediaLLC Magnetic Creators Collective
• Freebie for Magnetic Personal Branding 
• 
  

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 125 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss Jessie’s ChaptGPT and Copy.AI Experiment.

In our one hundred and twenty-fifth episode you’ll learn:

• How Jessie tested both ChatGPT & Copy.AI as it relates to her brand photography business
• The results she got from some example prompts
• How to get the best results from these platforms
• How she plans on integrating AI into her content creation plans

Resources

• Full doc showing the full responses from the prompt’s Jessie tested
• Jessie’s Website
• Copy.AI
• ChatGPT

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 124 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the four things Kate learned growing up with a content creator - before that was even a term!

In our one hundred and twenty-fourth episode you’ll learn:

• The four things Kate learned about content creation from her Nunny who turns 102 today! Including tips on photography, creativity and being in the moment.
• A little about what content creation looked like pre-internet - spoiler alert: there aren’t any iPhones here 

Resources

• Happy Birthday Nunny! Blog Post on Fashionably Kate & Co.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 123 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to overcome paralysis when it comes to creating content.

In our one hundred and twenty-third episode you’ll learn:

• How Kate gives herself certain steps to overcome some blocks in her content creation
• How she works with her ADHD to unblock paralysis
• Some tips from Jessie as a photographer and how she overcome’s fears when hitting publish and sending galleries to clients

 Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 122 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to rebuild your content creation/influencer business post-pandemic.

In our one-hundred-and-twenty-second episode you’ll learn:

• How an influencer took her life as a military wife and turned it into a 6-figure business
• What happened to her brand deals when the pandemic hit
• How she’s been supplementing her income to make up for the loss income with her blog
• Where she sees her blog going now that the pandemic is coming to an end
• Her thoughts on someone just starting out in the blogging/influencer realm
• How her blog has evolved over the years and her plans for the future

About our Guest:

Samantha Curtis is a life and style blogger and content creator at The Samantha Show inspiring women to look and feel their best. She started her blog in May 2011 when her husband was deployed to Afghanistan and she’s been doing it ever since!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Samantha Show
• The Samantha Show on Facebook
• @Samantha_Show_ on Twitter
• @Samantha_Show on Instagram
• Samantha Curtis on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 121 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love. 

In our one hundred and twenty-first episode you’ll learn:

• From Kate on two Creators that she’s been inspired by lately 
• From Jessie on why she’s geeking out over two Creators she’s loving lately
• A few thoughts from both Kate & Jessie on WHY they feel their content is so good!
• Why it’s good to look around at other creators to take inspiration from them
• How content creation can be about anything you want it to be

Resources

• @Brianamatopoeia on Instagram
• The Blonde Abroad’s Ultimate Bermuda Travel Guide
• @Bigexcelenergy on TikTok
• @Briannaborghi on TikTok

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 120 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create a content subscription for brands with Alyssa Gordon of Alyssa Joy & Co. 

In our one-hundred-and-twentieth episode you’ll learn:

• How moving to a subscription model can help your business
• How Alyssa structured her subscriptions with her product photography clients and how it’s a great way to earn recurring revenue
• The benefits from the client's perspective
• How Alyssa manages multiple subscription clients and plans her time
• A few mistakes she’s made along the way with her subscription clients
• The nitty gritty details when it comes to cancellations

About our Guest:

Alyssa Gordon is the owner and stylist at Alyssa Joy & Co. where for the past 10 years she’s been helping product-based businesses capture their moment and dominate their webspace with beauty and intentionality. Whether she’s crafting a dream Instagram feed or coming up with your new brand identity, she’s always standing in your corner as a creative partner.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Alyssa Joy & Co.
• @alyssajoyandco on Instagram
• Alyssa Gordon on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 119 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to get over the fear of experimenting with your content creation aesthetic. 

In our one hundred and nineteenth episode you’ll learn:

• The reason why many content creators don’t experiment with their aesthetic and why this is holding them back, including some thoughts on how this ties into your brand visuals
• Why experimenting with your content creation aesthetic can be intimidating yet rewarding
• How Jessie recently experimented with her photography style and how she is planning to incorporate this experiment into her shoot planning process
• How experimenting with your aesthetic can help your content creation business

Resources

• From Jessie’s Blog: How Hard Light gave this Brand a very Editorial Look

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 118 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to leverage retainers in a creative business with Cara Chattelier of Bubbly Creative.

In our one-hundred-and-eighteenth episode you’ll learn:

• What a retainers are and how they can be utilized in business
• How they are structured and how they differ from hourly rates
• What types of businesses benefit from employing retainers
• How Cara uses them in her marketing business creating content for her clients

About our Guest:

Cara Chatellier is the founder & creative director of Bubbly Creative, a boutique digital and content marketing agency focused on building and executing strategies to make small & medium sized businesses POP! Cara has been in marketing and sales for her over 10 years and loves building relationships with growing business owners.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Bubbly Creative
• Bubbly Creative on Facebook
• @bubblycreativema on Instagram
• Bubbly Creative on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 117 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the misconceptions surrounding passive income, specifically around course creation with our very own Jessie Wyman. 

In our one hundred and seventeenth episode you’ll learn:

• Some of the misconceptions about passive income
• A few of the hidden costs behind course creation
• What Jessie learned about creating a course
• The tech involved with running a course
• Why there is no such thing as a “set it and forget it” course model
• The choice Jessie faced and what her final decision was when it came to balancing her photography business and her course

Resources

• Jessie’s Photography Website
• Resources for Photographers 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 116 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to plan maternity leave as a solopreneur/influencer. 

In our one hundred and sixteenth episode you’ll learn:

• Why you need to be prepared when it comes to maternity leave
• How much time Kate is actually taking and how she came to that decision
• Identifying what can be worked on post-delivery vs. what needs to go completely on-hold
• How to communicate with clients prior to taking leave
• What we are doing with the Podcast to cover shows while Kate is out
• How to adjust your mindset to make sure your priorities are taken care of, especially when it comes to posting on social media
• Just a few of the things you need to consider when planning your maternity leave as a solopreneur

Resources

• Kate’s Pregnancy Announcement on her blog
• Kate’s Pregnancy Announcement on Instagram 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 115 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the simple 3-step formula for your email welcome sequence with Sarah Noel Block of Tiny Marketing.

In our one-hundred-and-fifteenth episode you’ll learn:

• What an email sequence is and how it can help to grow your business and bring in sales
• Ideas for your opt-in or freebie, even if you aren’t a “product-based business,”  to get people on your list
• The Simple 3-Step Formula for your Email Welcome Sequence that will help you to convert leads to clients
• The timeline for your email sequence so people will remember you when you pop in their inbox
• How this sequence fits into your regular email newsletters
• The easy and least expensive ways to get started on your email list and your welcome sequence
• Ways to avoid ending up in that dreaded Spam folder
• Tips to write a subject line that will get your emails opened

About our Guest:

Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Tiny Marketing by Sarah Noel Block
• Sarah Noel Block on Facebook
• @sarahnoelblock on Twitter
• @sarahnoelblock on Instagram
• @sarahnoelblock on YouTube
• Tiny Marketing on LinkedIn
• Avoid Content Burnout With Core Content On-Demand Webinar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 114 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to simplify systems in your home and in your business to put you ahead of the chaos with Heather Greco of Chaos ‘N’ Cookies.

In our one-hundred-and-fourteenth episode you’ll learn:

• Why it’s helpful and important to understand the systems in your home and business
• How hiring outside help can help with setting up your systems
• Tech tips to keep you organized in your business
• How to start organizing your business and ways to control the chaos 

About our Guest:

As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. 

For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Chaos ‘N’ Cookies
• Heather Greco Steinker on Facebook
• @chaos-n-cookies on Facebook
• @chaosncookies on Instagram
• @theheathergreco on Instagram
• Heather Greco Steinker on LinkedIn
• The Chaos ‘N’ Cookies Podcast
• The Chaos ‘N’ Cookies Shop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N’ Cookies.

In our one-hundred-and-thirteenth episode you’ll learn:

• How establishing systems in your home can help you tame the chaos for the entire family
• How these systems can actually allow space for creativity 
• Why routines are important and how to incorporate time-blocking
• The benefits of running your household like a business
• Creative strategies to create organizing your households systems - including the power of color coding

About our Guest:

As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home. 

For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Chaos ‘N’ Cookies
• Heather Greco Steinker on Facebook
• @chaos-n-cookies on Facebook
• @chaosncookies on Instagram
• @theheathergreco on Instagram
• Heather Greco Steinker on LinkedIn
• The Chaos ‘N’ Cookies Podcast
• The Chaos ‘N’ Cookies Shop

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-twelfth episode you’ll learn:

• How this marketing professional balances her FT career and her side hustle
• How her background in marketing gives her unique insights to her content creator projects
• How she makes her weekends work for her and how she plans the workload
• What it takes to be both a content creator and have a full-time position

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 111 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to work with brands as a content creator and grow your Instagram with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.

In our one-hundred-and-eleventh episode you’ll learn:

• How to grow your Instagram by engaging with other accounts 
• Why you shouldn’t stop engaging on social media as you reach your follower goals
• Her best tips for pitching your services to brands that will help you nail that collaboration
• How to review the brand’s existing content to create a stronger pitch
• What you should consider when looking for brands to work with

About our Guest:

Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.

Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.

With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Travel Like a Local:MA
• @travelikealocalma on Facebook
• @travelikealocalma on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 110 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the importance of networking as a content creator with Kimberly Thomas of the New England Coastal Creative Conference

In our one-hundred-and-tenth episode you’ll learn:

• How networking can help grow your creative content career
• Ways you can find networking events that work for you
• Tips on how to socialize and make the most of networking events, even if you’re an introvert
• All about what attendees can expect at the upcoming New England Coast Creative Conference

About our Guest:

Kimberly Thomas is the Creative Director of Shorelines Illustrated, a multimedia platform that celebrates the life, leisure and latitude of Coastal New England, and Founder of the New England Coastal Creative, a multimedia, community and event platform that brings coastal creatives together to connect, collaborate and cultivate successful business partnerships and networking.  Both platforms use their content and reach to energize, excite and engage vendors, venues and tastemakers with a targeted sophisticated New England audience. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The New England Coastal Creative
• @necoastcreative on Facebook
• @necoastalcreative on Instagram
• Kimberly Thomas on LinkedIn

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 109 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to monetize your creative content with Marissa Zingg of One CrafDIY Girl.

In our one-hundred-and-ninth episode you’ll learn:

• Why you shouldn’t put all of your efforts behind one form of revenue
• Ways to earn money with your content including affiliate income
• What types of content perform well, leading to revenue/monetization
• How to manage and create content to support your affiliate content

About our Guest:

Marissa Zingg came to Boston to study nursing and found noise, friendships and the importance of living presently. While her usual post is now at the nurses' station, you can sometimes find her behind a sewing machine and cataloging her DIYs on her blog, One CrafDIY Girl. On her blog and social channels, she styles secondhand finds, custom couture and style staples both in her wardrobe and home. Her goal is to teach her audience that good style for home and wardrobe is available at any budget with a little imagination. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• One CrafDIY Girl
• @onecrafdiygirl on Instagram
• @onecrafdiygirl on Facebook
• @onecrafdiygirl on TikTok
• One CrafDIY Girl on YouTube
• One CrafDIY Girl Etsy Shop
• One CrafDIY Girl IG Reels E-Book 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 108 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how can brand photography support your content creation plan. 

In our one hundred and eighth episode you’ll learn:

• What Brand Photography Is
• How it plays into your Content Strategy
• Some real examples on how some of Jessie’s clients have used their photos in their content strategy
• The different mediums/outlets where you can use your brand photos
• Unique ways to use your brand photos
• How often you should plan on scheduling brand photo sessions

Resources

• Jessie Wyman Photography
• @jessiewymanphotos on Instagram
• Grab Jessie’s Shoot Planning Guide 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 107 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how personal should your content strategy be.

In our one-hundred-and-seventh episode you’ll learn:

• Three things you should consider when sharing personal situations on social media
• How sharing personal stories can connect you to your audience
• When you should think twice before sharing a personal piece of information
• How to handle your personal life through your content strategy

Resources

• Kate’s Pregnancy Announcement on her blog
• Kate’s Pregnancy Announcement on Instagram

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 106 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the 6 things you can charge extra for when you're a photographer. 

In our one-hundred-and-sixth episode you’ll learn:

• Additional ways to make income as a photographer
• Real numbers that Jessie has made charging extra for
• A few ways that you can ensure your still making a profit even if it will involve costs on your end

About our Guest:

Jessie Wyman is co-host here at Cocktails and Content Creation and is founder of Jessie Wyman Photography, a Boston-based personal brand photography studio serving women entrepreneurs who are ready to leave the bootstraps behind and elevate their brand with professional images. 

She is also an avid dog lover and will likely be found petting any dog she can. She resides just outside of Boston with her husband and plans to adopt a new pup soon. 

Links:

• Jessie Wyman Photography
• @jessiewymanphotos on Instagram 
• Jessie’s Shoot Plan Guide

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 105 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss 6 things you can charge extra for when you’re an influencer. 

In our one-hundred-and-fifth episode you’ll learn:

• What you can charge extra for as an influencer
• How you should be breaking down your pricing
• Why you should take into account your hourly rate when you’re quoting a price
• How to present your pricing to a brand

About our Guest:

Kate Andrews is co-host here at Cocktails and Content Creation and founder of Fashionably Kate & Co., a Boston-based travel, fashion and lifestyle blog focused on helping women, mostly mamas of littles, to live their best life, jet-setting around the world while looking stylish.

She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. Now she spends her days planning trips, sharing travel and fashion tips on her blog and Instagram, and running after her daughter, Arielle.   

Links:

• Fashionably Kate & Co.
• @fashionablykateandco on Instagram
• Kate’s Content Planning Calendar

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode 104 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not content creation help you make 6 figures with brand and marketing strategist, Mallory Musante.

In our one-hundred-and-fourth episode you’ll learn:

• How to look at your annual income differently
• Why it’s okay for your income to fluctuate on a monthly basis
• How to handle that fluctuation when you have monthly business expenses and how to account for your salary
• Why goal setting can be essential to getting to your financial goals
• How stacking payments can help you understand the money coming into your business in the future
• How to create a content marketing strategy to get to you financial goals
• How to use your content pillars as a funnel

About our Guest:

Mallory Musante is a brand and marketing strategist helping small businesses create a bigger impact through strategic marketing. 

With over a decade of experience in the marketing industry, building 7 businesses, and helping 200+ small business owners grow their brands, Mallory truly understands what it takes to create a magnetic presence that naturally attracts and connects with a brand's ideal audience.

She helps business owners not only play to their unique strengths but pairs that knowledge with the knowledge of their industry and target market, which leads to an authentic brand that people keep coming back to time and time again. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Mallory Musante
• Mallory Musante Marketing on Facebook
• @mallorymusante on Instagram
• @mallorymusante’s income for 2022
• @mallorymusante’s income goal for 2023
• Mallory Musante on LinkedIn
• How to use your Content Pillars to Create a Strategic Sales Funnel

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode one-hundred and three of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 reasons why we get stuck creating content. 

In our one-hundred and third episode you’ll learn:

• 3 reasons why we get stuck creating content
• How developing your message can help to inspire you and inform your content
• How prioritization comes into play when it comes to dedicating what is important to you
• Why outsourcing content creation can be a lifesaver
• How overcoming your self-confidence issues can create a breakthrough

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode one hundred and two of the Cocktails & Content Creation Podcast! For this episode, we’re chatting about why you should be regularly performing audits in your business/brand.

In our one-hundred-and-second episode you’ll learn:

• What audits you should be performing on your business/brand
• How an audit can help you determine where you should be spending your time/money
• How Jessie and Kate both performed specific audits in certain areas of their brand and the insights they learned
• Why you should audit your business/bran regularly
• Easy tools to help you audit your business/brand

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode one hundred and one of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at our goals for 2023. 

In our one hundred and first episode you’ll learn:

• Why it is so important to set goals for your business
• Ways to discover what goals are right for you
• What goals Kate has set for her business, both as an influencer and freelance writer
• What goals Jessie has set for her photography business 
• Why it’s important to spread your goals out throughout the year and do regular check ins to keep on track

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode one hundred of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look back at the major lessons we’ve learned over the last 99 episodes. 

In our one hundredth episode you’ll learn:

• What we’ve learned from all of our great guests
• Where we see the show going in 2023
• What we’re looking for in future guests - click here to email us your pitch!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at the content pillars for our co-host Kate Andrews’ blog.

In our ninety-ninth episode you’ll learn:

• What content pillars are and how they can inform your content strategy
• How Kate is updating her pillars to feel more aligned with her content and brand
• Examples of how Kate will create content based on her new pillars

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing trends that are going to be dominating 2023 with Renee Perkins of Nantucket Island Marketing.

In our ninety-eighth episode you’ll learn:

• The social media marketing trends that dominated 2022
• How those trends are going to evolve in 2023
• How paid ads have changed with social media 
• Why authenticity on social media will be key in 2023

About our Guest:

Renee Perkins is the Founder and CEO of Nantucket Island Marketing, an east coast full-service digital marketing agency. In business for just over two years, they work with a wide range of small to medium sized businesses and provide services like social media management, paid advertising, and more.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Nantucket Island Marketing
• @NantucketIslandMarketing on Facebook
• @NantucketIslandMarketing on Instagram
• Nantucket Island Marketing on Linkedin

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-seven of the Cocktails & Content Creation Podcast! For this episode, we’re sharing what we’re grateful for in life, as well as in our careers as entrepreneurs, in honor of Thanksgiving. 

Thank YOU for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to give you a rundown of all the latest updates to Instagram.

In our ninety-sixth episode you’ll learn:

• New tools that Instagram is rolling out for content creators
• How Instagram is trying to keep people on the app with these new features
• How some of their new features will help creators make money

Resources:

• @mosseri on Instagram (Adam Mosseri is the head of Instagram)
• @creators on Instagram (Instagram Creators Community)

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-five of the Cocktails & Content Creation Podcast! For this episode, we’ll take a look at our co-host, Jessie Wyman’s content pillars for her photography business.

In our ninety-fifth episode you’ll learn:

• What content pillars are and how they can inform your content strategy
• How Jessie is updating her pillars to feel more aligned with her content and brand
• How subtopics come into play when considering your pillars
• Examples of how Jessie will create content based on her new pillars

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about The Future of Content Creation with the Emergence of AI with Dave Snyder of CopyPress. 

In our ninety-fourth episode you’ll learn:

• What Artificial Intelligence (AI) is and how it relates to content creation
• The cons of AI and the dangers of using it to churn out more content
• How AI can impact the value of our content
• How AI will affect content creation in the future (both good and bad)
• Examples on how AI can be used by service providers to streamline their process

About our Guest:

Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Dave has been the CEO of CopyPress for over 10 years now and has helped organizations like Stitchfix, Fanatics, and LinkedIn improve their content creation.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Copypress
• Dave Snyder

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to get a little deep and discuss the question, can you manifest money?

In our ninety-third episode you’ll learn:

• How you can still manifest without being super woo-y
• How niching down can lead to more sales
• Why being open is key to money manifestation
• How continuing to put in the work can create more leads, which can equal more sales/income

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to prep your holiday content from both an influencer’s point of view, as well as a photographer who works with seasonal brands. 

In our ninety-second episode you’ll learn:

• What you need to keep in mind when preparing for holiday content
• Why starting early can help you in the end and tips to make sure you don’t miss out! 
• Why staying organized can make your life so much easier

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with hustle culture and the girlboss label as an entrepreneur.

In our ninety-first episode you’ll learn:

• Trends we are seeing and why hustle culture and the girlboss label can be detrimental
• How both Jessie and Kate have been shying away from hustle culture
• How remembering your “why” can serve you better

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode ninety of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with burnout as a content creator with Nina Hendrick of Nina Hendrick Home.

In our ninetieth episode you’ll learn:

• What brought Nina to the breaking point
• How she came to know that it was okay to take a break
• How taking some time can help to spark creativity
• What she would have done if not able to step fully away and had to push through
• Healthier ways to balance your content creation

About our Guest:

Nina Hendrick is a small-town New England girl with a passion for all things home. Most days, you can find her sneaking in as many pages as she can from a good book (okay… a regency romance novel). She loves cottages, rustic furniture, and old barns.

The thing she loves most about what she does is helping people create a meaningful space that they can enjoy with those they care about.

Like many people, she loves beautiful things, they make her happy. However, her real goal is not to have a perfect home, it’s to have a meaningful home to enjoy with her family and friends. She shares on her blog and social media because she wants to inspire and teach others with the same desire!

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Nina Hendrick
• @NinaHendrickHome on Facebook
• @Nina_Hendrick on Twitter
• @NinaHendrickHome on Instagram
• @NinaHendrickHome on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about common mistakes creatives make with pricing with the self-proclaimed pricing queen, Jasmine Parasram. 

In our eighty-ninth episode you’ll learn:

• The difference between charging your worth and charging your value
• The common mistakes that creatives make with their pricing
• How we can gain the confidence to price our value 
• How to avoid comparing your pricing to others
• How to price yourself when you’re just starting out
• The basics of how to figure out how much you should be charging

About our Guest:

Jasmine Parasram is a self-proclaimed Pricing Queen and Design Superwoman. Her love of teaching pricing was born out of necessity, often having confused creatives slide into her DMs wanting to know how to price with confidence and clarity. This total foodie launched her online course, Easy as Pie Pricing, this year. She also has an online community and provides plenty of pricing resources on her website and through her email list. Jaz says that almost every creative she’s ever met is discounting their worth before they even serve their genius, and she’s passionate about changing that recipe for success.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jasmine Designs
• Pricing for the Hungry Creative on Facebook
• @YourPricingQueen on Instagram
• Jasmine Designs on YouTube
• Easy as Pie Pricing Calculator

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to cold pitch your way to success with Naomi Olasoji of Boundless Studios.

In our eighty-eighth episode you’ll learn:

• What brand strategy is and why it is so important to your business
• How persistence is key when it comes to cold-pitching
• Why you need to consider the needs of the prospective client 
• How remembering your goal can help you write a good pitch 
• How to push past the mindset about cold-pitching
• Why you should start before you’re ready - yes you read that right!

About our Guest:

Naomi Olasoji is a brand and social media strategist. She helps small businesses find their soul by identifying and creating memorable and identifiable brands that stand out from their competition and attract their most loyal customers. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• @BoundlessStudios on Twitter
• Boundless Studios
• Boundless Studios on YouTube
• The Secret Thoughts of Successful Women - Book suggestion from Naomi!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the 8 legally protectable parts of a blog and reasons to copyright your website with Maria Spear Ollis of Spear IP.

In our eighty-seventh episode you’ll learn:

• Where on your website  you can protect your blog from copyright infringement
• How to copyright materials
• What elements are protectable
• What sorts of content may not be protectable
• The difference between registering for a trademark or copyright vs just having a trademark
• Why registering a trademark for certain parts of your brand can protect you down the road

About our Guest:

Maria Spear Ollis is an attorney bringing peace of mind to content creators and online brands when it comes to IP protection, contracts, and internet law. Her goal is to help her clients before “it” hits the fan so that if setbacks happen, they’ll bounce back faster. When Maria isn’t hammering away at a copyright issue or recording a YouTube video, you can catch her dancing to Motown hits with her two sons, cooking with her husband, learning about herbs and medicinal plants, or hollering at her dog to get down from the couch.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Spear IP
• Spear IP on YouTube
• Maria Spear Ollis on LinkedIn
• @speariplaw on Instagram
• @theinternetattorney on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about using Canva and music in TikToks and Reels for business legally with Maria Spear Ollis of Spear IP.

In our eighty-sixth episode you’ll learn:

• The ways you may have been using Canva and audio on TikTok and Reels illegally
• Why the account types matter (creator, business and personal)
• How you can make sure you are using these apps legally
• Why you need to be paying attention to the terms and conditions of these apps
• Why finding a workaround when it comes to music on TikTok and IG Reels is not a good idea

About our Guest:

Maria Spear Ollis is an attorney bringing peace of mind to content creators and online brands when it comes to IP protection, contracts, and internet law. Her goal is to help her clients before “it” hits the fan so that if setbacks happen, they’ll bounce back faster. When Maria isn’t hammering away at a copyright issue or recording a YouTube video, you can catch her dancing to Motown hits with her two sons, cooking with her husband, learning about herbs and medicinal plants, or hollering at her dog to get down from the couch.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Spear IP
• Spear IP on YouTube
• Maria Spear Ollis on LinkedIn
• @speariplaw on Instagram
• @theinternetattorney on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not it is worth creating an online course with Katy Miller of The Miller Social. 

In our eighty-fifth episode you’ll learn:

• The 3 courses you need for your business
• Why you shouldn’t start a course when you’re just getting into business
• How to tell if you’re ready to start a course
• Useful systems and apps for course creation
• Why creating a course could be beneficial to someone’s business

About our Guest:

Katy Miller is a social media strategist and course creator with a background in education and instructional design and development. She helps entrepreneurs create money-making courses and build a social strategy that makes a big impact. She is also a wife, mom, self-proclaimed coffee snob, and loves a good Target wander.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• The Miller Social
• The Miller Social on Facebook
• @TheMillerSocial on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how do you know if it’s time to niche down your audience with Jessica Freeman of Jess Creatives. 

In our eighty-fourth episode you’ll learn:

• The benefits of niching down including the ability to make more money
• How niching down can help your website’s SEO
• Why you should start with a broader focus and then niche down
• How to know when it’s time to niche down
• Why you can charge more when you niche down
• How to know when you’ve found your niche

About our Guest:

Jessica Freeman is an Atlanta-based, award-winning web designer that has been in business for 10 years. Jess helps nutrition and fitness business owners build authority and get more clients through their websites and online presence. When she’s not working with clients, you can find her teaching on her YouTube channel and podcast.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Jess Creatives
• @JessCreatives on Instagram
• Jess Creatives on YouTube

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-three of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how and where we find our inspiration.

In our eighty-third episode you’ll learn:

• Where we look to for inspiration when we’re feeling stuck
• How to use Google to get inspiration
• How you can break one piece of content into smaller bites to keep your content fresh with inspiration may be lacking
• How to avoid copying when lacking inspiration
• Bonus - some of our insights from the Netflix show, Becoming Anna

Resources:

• How to Create an Engaging Audience Survey by Big Picture Branding

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create quality content to promote your next event with Hayley Denker of Hayley Denker Marketing. 

In our eighty-second episode you’ll learn:

• How to start thinking about marketing your next in-person event
• How making your content and personalizing your event to your intended audience can make all the difference
• Why you need to also give a carrot for attendance
• Where to post your event and tech options behind it to make it a success

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

• 2 oz. Gin
• 1 oz. Aperol
• 2 sprigs Rosemary
• 1 oz. Simple Syrup
• 1 oz. Fresh Grapefruit Juice
• Top it off with Seltzer
• Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Hayley Denker Marketing
• @hayleydenkermarketing on Instagram
• Hayley Denker Marketing on Facebook
• Book a Coffee Chat with Hayley!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of Hayley Denker Marketing. 

In our eighty-first episode you’ll learn:

• The difference between organic content marketing and paid traffic
• Why knowing your goal is important when starting with paid traffic
• How a content marketer makes content creation easier for her business
• How your brand’s vibe, your rituals and the trends can play into your content marketing

About our Guest:

Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. Hayley Denker Marketing creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement.

The Hayley Denker Marketing Manifestor Drink Recipe

• 2 oz. Gin
• 1 oz. Aperol
• 2 sprigs Rosemary
• 1 oz. Simple Syrup
• 1 oz. Fresh Grapefruit Juice
• Top it off with Seltzer
• Garnish with Grapefruit

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Hayley Denker Marketing
• @hayleydenkermarketing on Instagram
• Hayley Denker Marketing on Facebook
• Book a Coffee Chat with Hayley!

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to outsource your blog content.

In our eightieth episode you’ll learn:

• Why you should be blogging and what it can do for your business
• When it’s time to outsource your blog
• Why you should hire someone who’s willing to learn your brand
• Why you should expect to still spend some time on your blog content even with a blog writer on your staff
• Some tools that make the process easy
• The process of hiring a blog writer and what that relationship can look like

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Asana
• Google Drive
• Loom
• Grab Kate’s Content Calendar

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how it turned out for her. She’s giving us all the details including specific numbers on her engagement, the number of followers she gained, and how she kept it up. 

In our seventy-ninth episode you’ll learn:

• How Kate posted nothing but IG Reels for 20 days
• Her results from the first 20 days
• What she learned from posting nothing but reels
• How she did when she was invited back to the program

Resources:

• @FashionablyKateAndCo on Instagram
• InShot
• Vixer
• Planoly
• Google Drive
• Grab Kate’s IG Reels Content Calendar to keep your Reels organized

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how she plans on posting nothing but reels for 20 days!

In our seventy-eighth episode you’ll learn:

• Instagram has allocated money to creators to create Reels on the platform
• How to recreate Kate’s process to post nothing but Reels on your Instagram
• Why you don’t have to create a bunch of new material
• How to use what you already have on your phone to create Reels

Resources:

• @FashionablyKateAndCo on Instagram
• InShot
• Vixer
• Planoly
• Google Drive
• Grab Kate’s IG Reels Content Calendar to keep your Reels organized

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can find empowerment through your content creation with empowerment specialist and photographer, Ria MacKenzie.

In our seventy-seventh episode you’ll learn:

• How finding your niche can empower your own work and provide a great client experience
• How fostering a community in both a physical and digital space can nurture client relationships
• How we can create content to help our clients overcome body bias as an entrepreneur
• How boudoir photography can empower womxn even after the shoot

About our Guest:

Ria MacKenzie is an empowerment specialist and body image activist offering a transformational photo experience for womxn.  She has been a photographer for 12 years but found her niche in boudoir photography in 2020. 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Ria MacKenzie Photography
• @riamackenziephotography on Instagram
• Ria MacKenzie’s Empowerment Group
• @riamack on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things influencing with influencer and founder of Wave Collective, Robbin Mangano. 

In our seventy-sixth episode you’ll learn:

• What an influencer manager does
• When and more importantly why you should consider hiring an influencer manager
• What brands are looking for when seeking influencers for a campaign and what they may find value in
• How photography quality can impact rates
• Why you shouldn’t take it personally when a brand doesn't select you for their campaign
• The trends you should be adopting if you want to make it as an influencer - hint: video is key!

About our Guest:

Robbin Mangano is the owner and founder of Wave Collective, a full-service communications firm, focused on public relations, social media, content creation, and influencer marketing. Robbin and her team works with clients such as Primark, Shake Shack, and more. She is also the founder of The Golden Cod, an apparel and jewelry brand, inspired by coastal New England living.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Wave Collective
• Robbin Mangano on LinkedIn
• @robbinmangano on Instagram
• @wearewavecollective on Instagram
• @thegoldencod on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-five of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about why you need to be your own hype person and how to do it. 

In our seventy-fifth episode you’ll learn:

• Easy ways to hype yourself up
• Why entrepreneurs need to act as their own hype person
• How being able to share your accomplishments can help you land your next gig
• Why staying in your lane can be helpful in acknowledging your truth
• Tips to avoid sounding like you’re bragging about those accomplishments

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things to Consider Before Leaving Your Full-Time Job with Rachel Burke of Bookkeeping by Burke. 

In our seventy-fourth episode you’ll learn:

• The pros and cons of staying at your full-time job and pursuing your passion as a side hustle
• When you should consider going FT with your side hustle
• The risks of leaving your FT job for your side hustle
• The 3 things you should consider before leaving your full-time job
• Why considering your purpose for your business can come into play when deciding to leave your FT job
• Why you should build your business around your life, not the other way around

About our Guest:

Rachel Burke worked in corporate America for eight years holiding four different roles at different companies in different industries. At first she thought something was wrong with her for constantly bouncing around but she recently realized it wasn't her - it was corporate America. Bottom line, she has never felt fulfilled in her work.

With her entrepreneurial mind and passion for building something of her own, she started the Her Side Hustle Podcast in January 2021. It was during one of her interviews that she was introduced to the world of bookkeeping and she instantly knew this was the path for her. With Bookkeeping by Burke, Rachel’s main goal is to empower female business owners to take control of their finances and use them to scale their business. She loves helping women quit their full-time jobs and build a business they love and are proud of.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Booking by Burke
• @bookkeepingbyburke on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”

Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam. 

In our seventy-third episode you’ll learn:

• What Shiny-Marketing-Tactic Syndrome is
• How understanding your Brand Archetype can help you to avoid it
• The three systems to help you keep your focus and not get distracted by all the noise
• How to develop content based on your initial offer
• Why your brand strategy can come after developing your first offer or serve and how that works

About our Guest:

Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life’s work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She’s worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a  brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client’s core message.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Kaye Putnam
• Kaye Putnam on Facebook
• @kayeputnam on Instagram
• Kaye Putnam on YouTube
• Kaye Putnam on LinkedIn
• ‘TypeQuest - Free Brand Archetype Challenge Hosted by Kaye Putnam

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”