<![CDATA[cogcast]]>e94b2baf-cd26-5eba-ab54-5b5d5d603cf8Tue, 10 Mar 2026 04:05:48 +0000Captivate.fmCognitohttps://artwork.captivate.fm/3ef49516-4295-4889-962d-baeb4a5796f5/fdQVx1Z3qwo7YU6WshuCjNO9.jpgcogcastCognitoCognitoCogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology. From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.comhttps://cogcast.captivate.fmfalseepisodicnopodcastBrett Farmiloe: The Media Matchmaker Who Says AI Will Make PR More Human, Not LessBrett Farmiloe: The Media Matchmaker Who Says AI Will Make PR More Human, Not LessBrett Farmiloe, founder of Featured.com and Help a Reporter Out (HARO), has spent nearly two decades building platforms that connect expert sources with journalists — and he's watched the media landscape shift in ways that few others have seen from the inside.

In this episode, Brett breaks down what journalists actually want from sources (hint: he has an acronym for it), why he believes irrelevant pitching remains one of PR's most persistent and solvable problems, and how AI-powered tools are poised to change the sourcing game entirely — not by replacing PR professionals, but by clearing away the grunt work so they can focus on strategy.

Brett also shares his take on journalists-turned-entrepreneurs, the fragmentation of media into personal brands and independent newsletters, and why he thinks the professionals who will thrive are the ones who learn to orchestrate AI agents the way they once managed teams. Plus: the Hot Pocket story.

]]>Brett Farmiloe, founder of Featured.com and Help a Reporter Out (HARO), has spent nearly two decades building platforms that connect expert sources with journalists — and he's watched the media landscape shift in ways that few others have seen from the inside.

In this episode, Brett breaks down what journalists actually want from sources (hint: he has an acronym for it), why he believes irrelevant pitching remains one of PR's most persistent and solvable problems, and how AI-powered tools are poised to change the sourcing game entirely — not by replacing PR professionals, but by clearing away the grunt work so they can focus on strategy.

Brett also shares his take on journalists-turned-entrepreneurs, the fragmentation of media into personal brands and independent newsletters, and why he thinks the professionals who will thrive are the ones who learn to orchestrate AI agents the way they once managed teams. Plus: the Hot Pocket story.

]]>7f51cbe5-04ae-439c-89cd-d5cc4d308dcfFri, 06 Mar 2026 10:30:00 -040022:39falsefull3737Gregg Greenberg: "Talk Your Book" or Get Off the AirGregg Greenberg: "Talk Your Book" or Get Off the AirWe trade the Zoom screen for the studio for a sitdown with veteran financial journalist Gregg Greenberg. As the host of In the NASDAQ for InvestmentNews, Gregg has spent 25 years interviewing the biggest names in finance, from fund managers to CEOs. In a media landscape increasingly dominated by remote calls, Gregg champions the "personal touch" of face-to-face conversation – but that doesn’t mean he has time to waste.

Gregg shares his golden rules for broadcast guests, emphasizing the need for energy and strong opinions over dry statistics. He encourages spokespeople to "talk their book" and explain exactly why their strategy beats the competition. Listeners also get a crash course in reading his non-verbal cues: specifically, the "nod." When Gregg starts nodding, it is not just agreement; it is a signal to "land the plane" before the audience loses interest.

Beyond media training tips, the conversation shifts to the macro environment. Gregg notes a major pivot heading into 2026: Wall Street is no longer operating in a vacuum. Instead, investors are looking south to Washington for cues on tariffs and policy during the second Trump administration. He also discusses the evolving media landscape, noting that while video consumption is up, the number of traditional business magazines—and the appetite for individual stock picking—has declined in favor of ETFs and automated investing.

Finally, Gregg reveals the secret to getting into his inbox. As a screenwriter with a movie to his credit (Friends and Romans), he admits to being an "ink-stained wretch" with an ego. The key to a successful pitch? Skip the generic "Hello Mr." blast and prove you’ve done your homework—preferably by mentioning his film or his latest column.

]]>We trade the Zoom screen for the studio for a sitdown with veteran financial journalist Gregg Greenberg. As the host of In the NASDAQ for InvestmentNews, Gregg has spent 25 years interviewing the biggest names in finance, from fund managers to CEOs. In a media landscape increasingly dominated by remote calls, Gregg champions the "personal touch" of face-to-face conversation – but that doesn’t mean he has time to waste.

Gregg shares his golden rules for broadcast guests, emphasizing the need for energy and strong opinions over dry statistics. He encourages spokespeople to "talk their book" and explain exactly why their strategy beats the competition. Listeners also get a crash course in reading his non-verbal cues: specifically, the "nod." When Gregg starts nodding, it is not just agreement; it is a signal to "land the plane" before the audience loses interest.

Beyond media training tips, the conversation shifts to the macro environment. Gregg notes a major pivot heading into 2026: Wall Street is no longer operating in a vacuum. Instead, investors are looking south to Washington for cues on tariffs and policy during the second Trump administration. He also discusses the evolving media landscape, noting that while video consumption is up, the number of traditional business magazines—and the appetite for individual stock picking—has declined in favor of ETFs and automated investing.

Finally, Gregg reveals the secret to getting into his inbox. As a screenwriter with a movie to his credit (Friends and Romans), he admits to being an "ink-stained wretch" with an ego. The key to a successful pitch? Skip the generic "Hello Mr." blast and prove you’ve done your homework—preferably by mentioning his film or his latest column.

]]>2821800e-d367-44eb-a910-05f87f0e54bfMon, 22 Dec 2025 12:06:00 -040023:21falsefull3636Megan Leonhardt: Why Color, Not AI, Gets You Quoted in Barron'sMegan Leonhardt: Why Color, Not AI, Gets You Quoted in Barron'sMegan Leonhardt, economics reporter at Barron's, shares her unconventional journey from aspiring food and travel writer to data-obsessed financial journalist – despite being terrible at math and taking her macro and micro econ classes as summer school courses. In this conversation, she reveals what it takes to break through at a top-tier publication, why she recently told a longtime source his AI-generated pitches are unusable, and what PR pros get wrong when pitching data journalists. Megan discusses navigating multimedia demands with candid insights on the route to creating a distinctive pitch.

]]>Megan Leonhardt, economics reporter at Barron's, shares her unconventional journey from aspiring food and travel writer to data-obsessed financial journalist – despite being terrible at math and taking her macro and micro econ classes as summer school courses. In this conversation, she reveals what it takes to break through at a top-tier publication, why she recently told a longtime source his AI-generated pitches are unusable, and what PR pros get wrong when pitching data journalists. Megan discusses navigating multimedia demands with candid insights on the route to creating a distinctive pitch.

]]>fbd1e164-24ae-48e3-91a1-e8f973d96302Fri, 12 Dec 2025 10:45:00 -040031:29falsefull3535Peter Valdes-Dapena: How the Media Industry Is Changing — and Where It’s Headed NextPeter Valdes-Dapena: How the Media Industry Is Changing — and Where It’s Headed NextPeter Valdes-Dapena has lived every major shift in modern journalism, from the first digital newsrooms to today’s algorithm-driven landscape. In this episode, he speaks with Larissa Padden about what’s changed, what’s been lost, and the signals that point to where the industry is moving next. They cover the rise of Substack, Peter’s own Substack InCar,  the pressure on freelancers, and the role of AI in news discovery.

]]>Peter Valdes-Dapena has lived every major shift in modern journalism, from the first digital newsrooms to today’s algorithm-driven landscape. In this episode, he speaks with Larissa Padden about what’s changed, what’s been lost, and the signals that point to where the industry is moving next. They cover the rise of Substack, Peter’s own Substack InCar,  the pressure on freelancers, and the role of AI in news discovery.

]]>5ebdc0dc-3484-4c64-ae21-d756c8587304Fri, 14 Nov 2025 08:11:00 -040024:40falsefull3434Jon Swartz: How Journalism Still WinsJon Swartz: How Journalism Still WinsJon Swartz, Techstrong reporter and former USA Today technology correspondent, shares his journey from small-town Georgia newspaper to Silicon Valley insider. He reveals why journalism still matters in PR strategies, which stories break through the noise, and what happens when local newspapers disappear. Drawing from decades covering everyone from Apple to defunct startups, Swartz explains why the best reporters still pick up the phone, why he avoids writing too seriously about himself, and how the death of local news creates PR challenges no one anticipated.

]]>Jon Swartz, Techstrong reporter and former USA Today technology correspondent, shares his journey from small-town Georgia newspaper to Silicon Valley insider. He reveals why journalism still matters in PR strategies, which stories break through the noise, and what happens when local newspapers disappear. Drawing from decades covering everyone from Apple to defunct startups, Swartz explains why the best reporters still pick up the phone, why he avoids writing too seriously about himself, and how the death of local news creates PR challenges no one anticipated.

]]>ef149e6c-739a-4c86-b3bb-136d23aeeefeThu, 30 Oct 2025 17:00:00 -040034:33falsefull3333Steve Cocheo: Why AI can’t replace media researchSteve Cocheo: Why AI can’t replace media researchVeteran banking journalist Steve Cocheo, Senior Executive Editor at The Financial Brand, describes the AI-driven pitching crisis overwhelming his inbox – 80 irrelevant PR emails a week, many from people who’ve never read the publication. The breaking point came when a publicist admitted she’d used ChatGPT to identify outlets, and the system confidently but wrongly claimed The Financial Brand covers CFO issues.

Drawing on four decades in financial media, Cocheo explains why the same machine intelligence that helps Capital One detect fraud still fails at basic media research. He contrasts algorithmic laziness with on-the-ground reporting – like walking unannounced into bank branches to find real stories. He highlights two cases showing where human judgment still wins: Citizens Bank’s 10-minute account-switching tool, which challenges industry inertia, and Ardent Credit Union’s “Auto Concierge” program, which uses ex-dealership staff to guide car buyers.

His message to communicators is blunt: AI can assist, but it can’t replace understanding what journalists actually cover.

]]>Veteran banking journalist Steve Cocheo, Senior Executive Editor at The Financial Brand, describes the AI-driven pitching crisis overwhelming his inbox – 80 irrelevant PR emails a week, many from people who’ve never read the publication. The breaking point came when a publicist admitted she’d used ChatGPT to identify outlets, and the system confidently but wrongly claimed The Financial Brand covers CFO issues.

Drawing on four decades in financial media, Cocheo explains why the same machine intelligence that helps Capital One detect fraud still fails at basic media research. He contrasts algorithmic laziness with on-the-ground reporting – like walking unannounced into bank branches to find real stories. He highlights two cases showing where human judgment still wins: Citizens Bank’s 10-minute account-switching tool, which challenges industry inertia, and Ardent Credit Union’s “Auto Concierge” program, which uses ex-dealership staff to guide car buyers.

His message to communicators is blunt: AI can assist, but it can’t replace understanding what journalists actually cover.

]]>c1afaeee-458b-4905-97e2-71c086f2b99fThu, 23 Oct 2025 08:52:00 -040024:32falsefull3232Caroline Nihill: Expertise Beats AnnouncementsCaroline Nihill: Expertise Beats AnnouncementsCaroline Nihill, reporter at IT Brew covering cybersecurity and IT strategy, joins Larissa Padden to discuss her unconventional path from fashion writing to tech journalism and her firm stance against using AI in her reporting. Caroline reveals why she believes the most effective pitches focus on expertise over product launches, and how she finds unique story angles that resonate with human readers.

We explore the stark divide between Gen Z's AI skepticism and corporate enthusiasm, the reality of covering emerging threats like pig butchering scams, and why Caroline believes journalism is one field where AI shouldn't replace human creativity. She shares her best and worst case scenarios for AI's future, from a Clueless-style wardrobe assistant to complete human replacement and offers candid advice for PR professionals trying to build meaningful relationships with tech reporters in 2025's rapidly evolving media landscape.

]]>Caroline Nihill, reporter at IT Brew covering cybersecurity and IT strategy, joins Larissa Padden to discuss her unconventional path from fashion writing to tech journalism and her firm stance against using AI in her reporting. Caroline reveals why she believes the most effective pitches focus on expertise over product launches, and how she finds unique story angles that resonate with human readers.

We explore the stark divide between Gen Z's AI skepticism and corporate enthusiasm, the reality of covering emerging threats like pig butchering scams, and why Caroline believes journalism is one field where AI shouldn't replace human creativity. She shares her best and worst case scenarios for AI's future, from a Clueless-style wardrobe assistant to complete human replacement and offers candid advice for PR professionals trying to build meaningful relationships with tech reporters in 2025's rapidly evolving media landscape.

]]>2e3db0ef-ea3a-4c69-8148-62b46980a5efTue, 30 Sep 2025 09:15:00 -040023:30falsefull3131Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually WorkDiana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually WorkDiana Britton trashes half her daily pitches before reading past the subject line. The WealthManagement.com Executive Editor wants CEOs who will actually say something, not PR-trained robots. Plain language, not "leveraging synergies." The first trillion-dollar RIA, not the five hundredth firm to hit $500M.

She also runs The Healthy Advisor, exploring why financial advisors face higher addiction and burnout rates than other professions. The connection: both roles reveal an industry eating itself alive. Her podcast guests—many cancer survivors—describe how near-death experiences changed their relationship with the eat-what-you-kill mentality that defines wealth management.

Britton's been covering this space since 2010. Your market commentary pitch? Bloomberg already has it. Your client's milestone? Nobody cares unless it changes the industry. Want coverage? Give her something her readers can use Monday morning, not another vendor sales pitch disguised as thought leadership.

The Jesse H. Neal Award winner's verdict: most executives say nothing, most pitches die unread, and most advisors are burning out. She's documenting all of it.

]]>Diana Britton trashes half her daily pitches before reading past the subject line. The WealthManagement.com Executive Editor wants CEOs who will actually say something, not PR-trained robots. Plain language, not "leveraging synergies." The first trillion-dollar RIA, not the five hundredth firm to hit $500M.

She also runs The Healthy Advisor, exploring why financial advisors face higher addiction and burnout rates than other professions. The connection: both roles reveal an industry eating itself alive. Her podcast guests—many cancer survivors—describe how near-death experiences changed their relationship with the eat-what-you-kill mentality that defines wealth management.

Britton's been covering this space since 2010. Your market commentary pitch? Bloomberg already has it. Your client's milestone? Nobody cares unless it changes the industry. Want coverage? Give her something her readers can use Monday morning, not another vendor sales pitch disguised as thought leadership.

The Jesse H. Neal Award winner's verdict: most executives say nothing, most pitches die unread, and most advisors are burning out. She's documenting all of it.

]]>e937c0c9-3505-42d7-ac2b-fb20df1ecf71Mon, 15 Sep 2025 09:48:00 -040021:06falsefull3030Geoffrey Barraclough: Are Substack Creators Reshaping B2B Media?Geoffrey Barraclough: Are Substack Creators Reshaping B2B Media?In this episode of Cogcast, host Larissa Padden sits down with Geoffrey Barraclough, founder of The Business of Payments newsletter and part-time Westminster City Council member. Geoffrey shares his unique journey from payment industry executive to influential Substack creator, offering insights into how the media landscape is evolving beyond traditional journalism.

He reveals how major payment companies are building relationships with newsletter creators, why some $10 billion companies remain under-covered by mainstream media, and how PR professionals can effectively engage with this new breed of industry influencers. Geoffrey also provides a fascinating perspective on the differences between U.S. and global payment systems, and shares which PayTech companies are truly innovating in the space.

]]>In this episode of Cogcast, host Larissa Padden sits down with Geoffrey Barraclough, founder of The Business of Payments newsletter and part-time Westminster City Council member. Geoffrey shares his unique journey from payment industry executive to influential Substack creator, offering insights into how the media landscape is evolving beyond traditional journalism.

He reveals how major payment companies are building relationships with newsletter creators, why some $10 billion companies remain under-covered by mainstream media, and how PR professionals can effectively engage with this new breed of industry influencers. Geoffrey also provides a fascinating perspective on the differences between U.S. and global payment systems, and shares which PayTech companies are truly innovating in the space.

]]>62746dc9-ff5e-4292-9a6e-c4662c06b7ddMon, 28 Jul 2025 10:48:00 -040020:14falsefull2929Jennifer Riggins: The Human Side of Tech - AI Should Enhance, Not Replace, Developer CreativityJennifer Riggins: The Human Side of Tech - AI Should Enhance, Not Replace, Developer CreativityIn this episode of Cogcast, Larissa Padden sits down with Jennifer Riggins, a tech journalist who's spent 16 years bridging the gap between developers and business value. With her unique perspective as a non-technical writer covering developer experience and the culture of tech, Jennifer offers insights on AI's real purpose in the workplace, the importance of protecting junior developer roles, and why every PR professional needs to understand the human stories behind technology. From Formula 1 engineering to the environmental cost of data centers, discover why the most interesting tech stories are always about people, not features, in this episode

]]>In this episode of Cogcast, Larissa Padden sits down with Jennifer Riggins, a tech journalist who's spent 16 years bridging the gap between developers and business value. With her unique perspective as a non-technical writer covering developer experience and the culture of tech, Jennifer offers insights on AI's real purpose in the workplace, the importance of protecting junior developer roles, and why every PR professional needs to understand the human stories behind technology. From Formula 1 engineering to the environmental cost of data centers, discover why the most interesting tech stories are always about people, not features, in this episode

]]>fb77a3cd-d7e5-4534-af9c-b19fdb95de20Tue, 08 Jul 2025 20:16:00 -040022:54falsefull2828Leslie White: Nerding Out on Digital MarketingLeslie White: Nerding Out on Digital MarketingIn this episode of Cogcast, special guest host Hannah Porritt interviews Leslie White, senior director, marketing and global head of digital channel performance and strategy at Aon. Sharing lessons learned from her self-proclaimed roots as a nerd and her beginnings “reverse engineering websites, Leslie shares invaluable lessons from experience – with includes affiliate marketing, Google Ads, CRMs, and now LinkedIn. Leslie and Hannah have a great time nerding out on what success with digital marketing looks like, how the landscape of LinkedIn is shifting, and what metrics matter.

]]>In this episode of Cogcast, special guest host Hannah Porritt interviews Leslie White, senior director, marketing and global head of digital channel performance and strategy at Aon. Sharing lessons learned from her self-proclaimed roots as a nerd and her beginnings “reverse engineering websites, Leslie shares invaluable lessons from experience – with includes affiliate marketing, Google Ads, CRMs, and now LinkedIn. Leslie and Hannah have a great time nerding out on what success with digital marketing looks like, how the landscape of LinkedIn is shifting, and what metrics matter.

]]>b1cf0d27-3567-433a-8bfc-28b0bc35d64eWed, 25 Jun 2025 13:38:00 -040032:07falsefull2727Masha Angelova: How to Land and Shine in Broadcast MediaMasha Angelova: How to Land and Shine in Broadcast MediaIn this episode of Cogcast, host Larissa Padden interviews Masha Angelova, Editorial Producer at the US Chamber of Commerce and creator of their show, The Call. Drawing from her extensive experience as a booking producer at CNN and Yahoo Finance, Masha shares invaluable insights into what gets PR pitches noticed, what makes for successful broadcast appearances, and why she pivoted from fast-paced news to more in-depth analysis. For PR and communications professionals looking to place clients in broadcast media or improve their on-camera presence, this episode provides a masterclass in broadcast media relations from someone who's been the gatekeeper.

]]>In this episode of Cogcast, host Larissa Padden interviews Masha Angelova, Editorial Producer at the US Chamber of Commerce and creator of their show, The Call. Drawing from her extensive experience as a booking producer at CNN and Yahoo Finance, Masha shares invaluable insights into what gets PR pitches noticed, what makes for successful broadcast appearances, and why she pivoted from fast-paced news to more in-depth analysis. For PR and communications professionals looking to place clients in broadcast media or improve their on-camera presence, this episode provides a masterclass in broadcast media relations from someone who's been the gatekeeper.

]]>9ff15c09-82ef-4a93-acee-11f42cbe16d1Wed, 21 May 2025 16:21:00 -040027:33falsefull2626Esther Shittu: Demystifying Agentic AI and Finding the Real Stories Behind the HypeEsther Shittu: Demystifying Agentic AI and Finding the Real Stories Behind the HypeIn this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI in simple terms, discusses what stories currently interest her, and reveals how to pitch effectively in the crowded AI media space. Esther also provides insight into common AI misconceptions and shares details about her podcast ventures, including her journey as the host of the Targeting AI Podcast and her upcoming personal project for working mothers launching June 2nd, Busy Moms Get it Done.

]]>In this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI in simple terms, discusses what stories currently interest her, and reveals how to pitch effectively in the crowded AI media space. Esther also provides insight into common AI misconceptions and shares details about her podcast ventures, including her journey as the host of the Targeting AI Podcast and her upcoming personal project for working mothers launching June 2nd, Busy Moms Get it Done.

]]>9cf82ce2-96dd-488c-96c2-c4519d299e13Wed, 16 Apr 2025 11:36:00 -040018:06falsefull2525Mallika Mitra: Freelancing Provides Security in an Uncertain Media LandscapeMallika Mitra: Freelancing Provides Security in an Uncertain Media LandscapeIn this episode of Cogcast, host Larissa Padden speaks with financial reporter Mallika Mitra about her journey in journalism and transition to freelancing. Mallika shares insights from her career path through CNBC, Bloomberg, and Money.com before becoming a freelance writer for publications like Barron's, Kiplinger, and Business Insider. She discusses how freelancing has paradoxically provided more job security in today's volatile media landscape, her process for building stories, and her relationship with PR professionals. Mallika also explores her passion for reporting on generational trends in finance, particularly how younger generations approach money differently than their predecessors and the increasing openness about financial matters among Gen Z and millennials. 

 

]]>In this episode of Cogcast, host Larissa Padden speaks with financial reporter Mallika Mitra about her journey in journalism and transition to freelancing. Mallika shares insights from her career path through CNBC, Bloomberg, and Money.com before becoming a freelance writer for publications like Barron's, Kiplinger, and Business Insider. She discusses how freelancing has paradoxically provided more job security in today's volatile media landscape, her process for building stories, and her relationship with PR professionals. Mallika also explores her passion for reporting on generational trends in finance, particularly how younger generations approach money differently than their predecessors and the increasing openness about financial matters among Gen Z and millennials. 

 

]]>f3a1e642-a8ec-4c6d-92ab-15630637c00dMon, 31 Mar 2025 11:35:00 -040019:55falsefull2424Michael Thrasher: Navigating the Media Landscape and Founding Modus NewsMichael Thrasher: Navigating the Media Landscape and Founding Modus NewsIn this episode of Cogcast, Larissa Padden sits down with Michael Thrasher, a seasoned journalist who has spent over a decade covering wealth and asset management. Thrasher shares his journey from working at Institutional Investor magazine to founding Modus News, a newsletter dedicated to family office professionals. Michael sat down to talk about the decision to strike out on his own, how he works with PR as a founder versus a reporter, and how media has changed since his days at a daily print newspaper in Ohio.

]]>In this episode of Cogcast, Larissa Padden sits down with Michael Thrasher, a seasoned journalist who has spent over a decade covering wealth and asset management. Thrasher shares his journey from working at Institutional Investor magazine to founding Modus News, a newsletter dedicated to family office professionals. Michael sat down to talk about the decision to strike out on his own, how he works with PR as a founder versus a reporter, and how media has changed since his days at a daily print newspaper in Ohio.

]]>3126247d-f242-4a1b-ad98-8a275d3d4997Mon, 03 Feb 2025 19:35:00 -040027:09falsefull2323Michelle Chan: Is ESG dead? The disconnect between the narrative and what’s happening in the market.Michelle Chan: Is ESG dead? The disconnect between the narrative and what’s happening in the market.Michelle Chan, sustainable finance and ESG reporter at The International Financing Review (IFR), discussed her career transition from Nikkei Asia to The Wall Street Journal and now to IFR. She highlighted IFR's paywall-protected business model and shared her thoughts on the future of ESG including the potential impact of the incoming Trump administration.  

]]>Michelle Chan, sustainable finance and ESG reporter at The International Financing Review (IFR), discussed her career transition from Nikkei Asia to The Wall Street Journal and now to IFR. She highlighted IFR's paywall-protected business model and shared her thoughts on the future of ESG including the potential impact of the incoming Trump administration.  

]]>a9488269-edbf-455d-9fe9-f99bd917b2edTue, 17 Dec 2024 14:57:00 -040016:44falsefull2222Rachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate JargonRachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate JargonRachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite stories, particularly in tech and AI. Curry also announced her upcoming newsletter, "Acronym," set to launch in December 2024, which aims to cut through corporate jargon and focus on impactful, candid stories. She noted the shift towards newsletters and the evolving media landscape, including her teaching journalism in Australia, which now includes multimedia forms like TikTok and podcasts.

]]>Rachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite stories, particularly in tech and AI. Curry also announced her upcoming newsletter, "Acronym," set to launch in December 2024, which aims to cut through corporate jargon and focus on impactful, candid stories. She noted the shift towards newsletters and the evolving media landscape, including her teaching journalism in Australia, which now includes multimedia forms like TikTok and podcasts.

]]>46cac1c2-8f6b-4d59-b88e-5826b830085bFri, 06 Dec 2024 12:58:00 -040016:39falsefull2121Oliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the pointOliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the pointGlobal Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering Latin American bonds to the U.S. ABS market as well as how he prefers to work with sources and the balance between on the record and on background when covering the capital markets.

]]>Global Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering Latin American bonds to the U.S. ABS market as well as how he prefers to work with sources and the balance between on the record and on background when covering the capital markets.

]]>69630bb9-21ef-457f-88ba-f20a4b6a62b6Tue, 22 Oct 2024 12:29:00 -040029:14falsefull2020Siddharth Cavale: The pressure of writing headlines, what it takes to get into Reuters, and what is SummerweenSiddharth Cavale: The pressure of writing headlines, what it takes to get into Reuters, and what is SummerweenFrom his early days writing headlines in India to his current role as US e-commerce and retail correspondent at Reuters, reporting on big business in the U.S. Siddharth Cavale puts into context the global trends that bring goods to your stores.

In the latest episode of Cogcast, Siddharth shares his career journey at Thomson Reuters with Account Director and former reporter Larissa Padden, as well as how he prefers to work with sources and what it takes to be included in his stories.

Siddharth also discusses the global impacts that dictate what appears in stores and when items hit the shelves.

]]>From his early days writing headlines in India to his current role as US e-commerce and retail correspondent at Reuters, reporting on big business in the U.S. Siddharth Cavale puts into context the global trends that bring goods to your stores.

In the latest episode of Cogcast, Siddharth shares his career journey at Thomson Reuters with Account Director and former reporter Larissa Padden, as well as how he prefers to work with sources and what it takes to be included in his stories.

Siddharth also discusses the global impacts that dictate what appears in stores and when items hit the shelves.

]]>02a6ac40-c04f-4593-9e49-2aaea34b65b7Tue, 01 Oct 2024 14:08:00 -040029:24falsefull1919The intersection of AI, data and client-centric innovation in Asset Management with Andrew Kerry, CEO of Foxon MediaThe intersection of AI, data and client-centric innovation in Asset Management with Andrew Kerry, CEO of Foxon MediaTSAM New York is the premier event, convening the leaders of Asset Management. Andrew Kerry, CEO of Foxon Media, joins Vanja Lakic for a conversation on this year’s event themes, headline speakers and what’s next for the conference. From AI, data and client-centric innovations, dive into the latest episode of Cogcast for a glimpse of the prominent themes and technologies moving the Asset Management space.

]]>TSAM New York is the premier event, convening the leaders of Asset Management. Andrew Kerry, CEO of Foxon Media, joins Vanja Lakic for a conversation on this year’s event themes, headline speakers and what’s next for the conference. From AI, data and client-centric innovations, dive into the latest episode of Cogcast for a glimpse of the prominent themes and technologies moving the Asset Management space.

]]>4cb26965-4e59-4ea9-8689-f1ce831619d7Mon, 16 Sep 2024 13:08:00 -040015:19falsefull1818Navigating Wealth Management: Independence, Innovation, and Industry Trends with Toby SalingerNavigating Wealth Management: Independence, Innovation, and Industry Trends with Toby SalingerIn this episode of Cogcast, Michaela Morales, Cognito’s in-house wealth management expert, sits down with Toby Salinger, Chief Correspondent at Financial Planning, to explore the evolving landscape of wealth management. They dive into the rise of independent advisors, the ongoing wave of industry consolidation, and how private equity is reshaping the sector. Toby shares insights on the increasing integration of tax planning into wealth management, the game-changing role of AI and technology, and the latest investment trends in a volatile market. Whether you’re a financial advisor or simply interested in the future of wealth management, this episode is packed with valuable takeaways.

]]>In this episode of Cogcast, Michaela Morales, Cognito’s in-house wealth management expert, sits down with Toby Salinger, Chief Correspondent at Financial Planning, to explore the evolving landscape of wealth management. They dive into the rise of independent advisors, the ongoing wave of industry consolidation, and how private equity is reshaping the sector. Toby shares insights on the increasing integration of tax planning into wealth management, the game-changing role of AI and technology, and the latest investment trends in a volatile market. Whether you’re a financial advisor or simply interested in the future of wealth management, this episode is packed with valuable takeaways.

]]>0e844759-85e1-4554-a0ec-8db0e809ee42Fri, 06 Sep 2024 12:00:00 -040027:17falsefull1717Jane McManus: Women in sports are finally having a moment and newsjacking the OlympicsJane McManus: Women in sports are finally having a moment and newsjacking the OlympicsFrom her days reporting on ESPN to teaching the next generation of reporters, Jane McManus has witnessed how both the sports industry and journalism’s role in world have evolved first-hand.

In the latest episode of Cogcast, Jane shares her career journey within sports with Account Director – and former student – Vanja Lakic, from her early days covering The Jets, the social media’s democratization of information, and her upcoming book on how women’s sports are finally getting their due.

Jane also shares, as a veteran sports journalist, unique angles on covering the upcoming Paris Olympics and how AI could have been used in the lead-up to the global event.

]]>From her days reporting on ESPN to teaching the next generation of reporters, Jane McManus has witnessed how both the sports industry and journalism’s role in world have evolved first-hand.

In the latest episode of Cogcast, Jane shares her career journey within sports with Account Director – and former student – Vanja Lakic, from her early days covering The Jets, the social media’s democratization of information, and her upcoming book on how women’s sports are finally getting their due.

Jane also shares, as a veteran sports journalist, unique angles on covering the upcoming Paris Olympics and how AI could have been used in the lead-up to the global event.

]]>5e1ee9c5-9436-47ba-afb0-7547d109df29Thu, 25 Jul 2024 17:48:00 -040026:59falsefull1616James Faris: Economic dichotomies and pitching advice for PR professionalsJames Faris: Economic dichotomies and pitching advice for PR professionalsEvery second counts. James Faris Senior Investing Reporter at Business Insider stresses the importance of a more discerning focus when pitching. Investing your time in strategic outreach can lead to better results that require less work. Find more about his journey and what he’s currently reporting on in the newest episode of Cogcast with Account Director Larissa Padden. 

]]>Every second counts. James Faris Senior Investing Reporter at Business Insider stresses the importance of a more discerning focus when pitching. Investing your time in strategic outreach can lead to better results that require less work. Find more about his journey and what he’s currently reporting on in the newest episode of Cogcast with Account Director Larissa Padden. 

]]>691312c3-cb76-49a2-aef0-887589e93856Thu, 11 Jul 2024 17:48:00 -040025:50falsefull1515Vanja Lakic: Canadian media and what to expect at this year’s Collision Conference – the Olympics of Tech Social graphic for audiogramVanja Lakic: Canadian media and what to expect at this year’s Collision Conference – the Olympics of Tech Social graphic for audiogramTech PR specialist Vanja Lakic spoke with her Cogcast co-host Larissa Padden about what she’s expecting to see at this year’s Collision conference, one of the biggest tech events in the world, Vanja talks about the opportunities for firms looking to make a splash, differences between the US and Canadian media landscapes and what you need to know about pitching Canadian journalists. Listen to Vanja’s take in the latest episode of Cogcast. 

]]>Tech PR specialist Vanja Lakic spoke with her Cogcast co-host Larissa Padden about what she’s expecting to see at this year’s Collision conference, one of the biggest tech events in the world, Vanja talks about the opportunities for firms looking to make a splash, differences between the US and Canadian media landscapes and what you need to know about pitching Canadian journalists. Listen to Vanja’s take in the latest episode of Cogcast. 

]]>b381256c-eb6c-409a-a099-0a485aee5f35Thu, 13 Jun 2024 13:48:00 -040013:30falsefull1414Liz Wellinghorst: The best PR professionals are former journalistsLiz Wellinghorst: The best PR professionals are former journalistsFrom her days reporting on Capital Hill, North and South Carolina, communications professional Liz Wellinghorst witnessed the comms evolution first-hand.

In the latest episode of Cogcast, Liz shares her career journey with Account Director, Larissa Padden including the struggles she faced as an up-and-coming TV news reporter and the invaluable lessons from journalism she’s taken into her current role as the Director, Regional Integrated Marketing at the American Cancer Society.

]]>From her days reporting on Capital Hill, North and South Carolina, communications professional Liz Wellinghorst witnessed the comms evolution first-hand.

In the latest episode of Cogcast, Liz shares her career journey with Account Director, Larissa Padden including the struggles she faced as an up-and-coming TV news reporter and the invaluable lessons from journalism she’s taken into her current role as the Director, Regional Integrated Marketing at the American Cancer Society.

]]>24f5ea53-7f6c-443e-b123-d288e134f763Mon, 20 May 2024 16:51:00 -040021:02falsefull1313Keith Shaw: The future of podcasts and the evolution of journalismKeith Shaw: The future of podcasts and the evolution of journalism“There should be more objectivity where you’re looking at both sides of an issue and there’s just not enough of that.” Journalist and Postcast Host of Foundry’s ‘Today in Tech,’ Keith Shaw joins Account Director Vanja Lakic to speak about his career as a journalist and podcast host and his thoughts on the future of podcasts.  

From how to start a podcast, AI in journalism to the lack of objectivity when exploring topics, Keith offers his expertise in the latest episode of Cogcast. 

]]>“There should be more objectivity where you’re looking at both sides of an issue and there’s just not enough of that.” Journalist and Postcast Host of Foundry’s ‘Today in Tech,’ Keith Shaw joins Account Director Vanja Lakic to speak about his career as a journalist and podcast host and his thoughts on the future of podcasts.  

From how to start a podcast, AI in journalism to the lack of objectivity when exploring topics, Keith offers his expertise in the latest episode of Cogcast. 

]]>814a9283-5b6f-449e-bad7-1ec44f762d46Fri, 12 Apr 2024 01:15:00 -040018:02falsefull1212Jean-Paul Salamanca: You need to know the people you’re pitching toJean-Paul Salamanca: You need to know the people you’re pitching toThe secret sauce to creating a pitch that will land with journalists? You need to know the people you’re pitching to. Jean-Paul Salamanca, Towns Reporter at Newsday Media Group, joined Vanja Lakic on the latest Cogcast to share what makes the difference between a pitch that goes nowhere and landing an opportunity for your spokespeople. This is one you won’t want to miss! 

 

]]>The secret sauce to creating a pitch that will land with journalists? You need to know the people you’re pitching to. Jean-Paul Salamanca, Towns Reporter at Newsday Media Group, joined Vanja Lakic on the latest Cogcast to share what makes the difference between a pitch that goes nowhere and landing an opportunity for your spokespeople. This is one you won’t want to miss! 

 

]]>b51e00cd-12f5-480d-8870-27f070952c48Wed, 28 Feb 2024 23:17:00 -040023:15falsefull1111Joanna Socha: Life of a Freelance Journalist, turned Founder and AuthorJoanna Socha: Life of a Freelance Journalist, turned Founder and AuthorFreelance Journalist and founder of W Insight, Joanna Socha joins Cognito NY Account Director, Larissa Padden to discuss her career journey, her relationship with PR organizations, and her upcoming book on Gen Y’s relationship with money. Tune into this episode to find out from Joanna how she says PR pros should be approaching freelancers.  

]]>Freelance Journalist and founder of W Insight, Joanna Socha joins Cognito NY Account Director, Larissa Padden to discuss her career journey, her relationship with PR organizations, and her upcoming book on Gen Y’s relationship with money. Tune into this episode to find out from Joanna how she says PR pros should be approaching freelancers.  

]]>1abafeac-4028-4ff8-8cbf-29ce3a050c24Wed, 17 Jan 2024 12:18:00 -040013:27falsefull1010Vartan Badalian: COP28 Predictions, decarbonization efforts in transportation and life as a GreenBiz analystVartan Badalian: COP28 Predictions, decarbonization efforts in transportation and life as a GreenBiz analystWith COP28 UAE underway, we’re looking forward to the hot topics and announcements to come. Vartan Badalian, director of transportation at GreenBiz joined Larissa Padden to discuss the topics he’s focused on for COP, what he thinks transport companies are focused on in 2024 and his career as a transportation analyst at GreenBiz.  

]]>With COP28 UAE underway, we’re looking forward to the hot topics and announcements to come. Vartan Badalian, director of transportation at GreenBiz joined Larissa Padden to discuss the topics he’s focused on for COP, what he thinks transport companies are focused on in 2024 and his career as a transportation analyst at GreenBiz.  

]]>0e4a7c81-a16d-435a-b65e-54d637dbb779Thu, 30 Nov 2023 15:08:00 -040012:07falsefull99What we learned from the biggest name in Fintech - Money20/20 USA 2023What we learned from the biggest name in Fintech - Money20/20 USA 2023Events and conferences are back to their post-pandemic activity levels, which means a resurgence of in-person media engagements and brand promotion. Account Director, Larissa Padden shared her observations, insights and outlook for event marketing in 2024, from being on the ground at this year’s Money20/20 USA in a discussion with Account Director, Vanja Lakic. Listen to this month’s episode which features a special Cogcast announcement.

]]>Events and conferences are back to their post-pandemic activity levels, which means a resurgence of in-person media engagements and brand promotion. Account Director, Larissa Padden shared her observations, insights and outlook for event marketing in 2024, from being on the ground at this year’s Money20/20 USA in a discussion with Account Director, Vanja Lakic. Listen to this month’s episode which features a special Cogcast announcement.

]]>5793ba9c-612e-4e5e-9a7a-180879cec45eWed, 15 Nov 2023 10:19:00 -040009:56falsefull88Climate Week NYC: Can we stay away from a place of no return?Climate Week NYC: Can we stay away from a place of no return?Charlie Morrow, Cognito’s Global Head of Sustainability Communications joined Account Director, Vanja Lakic live in our New York office during Climate Week NYC to share his views on this year's Climate Week events and what he is hearing from business leaders, trends he’s seeing in sustainable finance and ESG investing and the important role communications professionals play in the fight against climate change.  

]]>Charlie Morrow, Cognito’s Global Head of Sustainability Communications joined Account Director, Vanja Lakic live in our New York office during Climate Week NYC to share his views on this year's Climate Week events and what he is hearing from business leaders, trends he’s seeing in sustainable finance and ESG investing and the important role communications professionals play in the fight against climate change.  

]]>c5cc3db2-a430-4234-aac6-ce6d6c5f1554Tue, 19 Sep 2023 15:19:00 -040012:14falsefull77Melissa Kanter and Jon Schubin: Future of Finance and TechnologyMelissa Kanter and Jon Schubin: Future of Finance and TechnologyThe advancement of technology is shaping new trends for communications professionals in financial services. Listen to the new episode of Cogcast hosted by Account Director Larissa Padden where Melissa Kanter, Head of Communications and Brand Experience at ING Americas, and Jon Schubin, Director in Cognito’s London office, discuss how AI technology is going to impact the sector as well as the role of communicators in an uncertain future. Covering budgets, content and sustainability, this is a discussion you won’t want to miss!

]]>The advancement of technology is shaping new trends for communications professionals in financial services. Listen to the new episode of Cogcast hosted by Account Director Larissa Padden where Melissa Kanter, Head of Communications and Brand Experience at ING Americas, and Jon Schubin, Director in Cognito’s London office, discuss how AI technology is going to impact the sector as well as the role of communicators in an uncertain future. Covering budgets, content and sustainability, this is a discussion you won’t want to miss!

]]>b0f94fff-c76b-4e52-8dc1-454cfc0be0b6Fri, 01 Sep 2023 11:47:00 -040022:10falsefull66Andrew Grill & Tom Coombes: Using AI to cut through the noiseAndrew Grill & Tom Coombes: Using AI to cut through the noiseAccount Directors Vanja Lakic and Larissa Padden join our CEO Tom Coombes and experienced Futurist Speaker Andrew Grill to discuss how AI is transforming PR and communications. Find out how Cognito is experimenting with AI, advising clients and accounting for growing risks. We’ll discuss why humans will still play a central role in AI’s potential and what the next six months look like for Cognito and the PR industry.

]]>Account Directors Vanja Lakic and Larissa Padden join our CEO Tom Coombes and experienced Futurist Speaker Andrew Grill to discuss how AI is transforming PR and communications. Find out how Cognito is experimenting with AI, advising clients and accounting for growing risks. We’ll discuss why humans will still play a central role in AI’s potential and what the next six months look like for Cognito and the PR industry.

]]>adc50ac0-e96a-46c8-aa59-6029a9ac9696Tue, 08 Aug 2023 18:06:00 -040026:52falsefull55Emilia David: True AI in the era of AI washingEmilia David: True AI in the era of AI washingAccount Director Vanja Lakic joins Emilia David, AI reporter at The Verge to discuss her career as a Tech journalist, AI as a media topic, and the pervasive issue of AI washing. The latest boom in AI has saturated the industry with new products - some of which don’t use AI. Listen to the episode to discover how Emilia is now unpicking AI washing and assessing legitimate AI story pitches from unqualified ones.

]]>Account Director Vanja Lakic joins Emilia David, AI reporter at The Verge to discuss her career as a Tech journalist, AI as a media topic, and the pervasive issue of AI washing. The latest boom in AI has saturated the industry with new products - some of which don’t use AI. Listen to the episode to discover how Emilia is now unpicking AI washing and assessing legitimate AI story pitches from unqualified ones.

]]>37b4b4bd-99ab-451d-87de-3b2c1d4e5445Mon, 17 Jul 2023 12:12:00 -040019:01falsefull44Leow Yangfa: Beyond the Rainbow, Navigating Prideful Corporate MessagingLeow Yangfa: Beyond the Rainbow, Navigating Prideful Corporate MessagingJune marks Pride Month for many countries, and this year we’ve witnessed some organizations denouncing their Pride campaigns in the face of backlash, leaving us to question the authenticity of support.

Our latest episode of Cogcast features Associate Director Ian Lee, from our Singapore office, in conversation with Leow Yangfa, Executive Director of Ooogachaga, Singapore's most established LGBTQ+ community organization working with individuals, couples & families since 1999. The two share their advice for corporates looking to support the LGBTQ+ community and the importance of building authentic corporate partnerships and allyships with NGOs and community groups.

]]>June marks Pride Month for many countries, and this year we’ve witnessed some organizations denouncing their Pride campaigns in the face of backlash, leaving us to question the authenticity of support.

Our latest episode of Cogcast features Associate Director Ian Lee, from our Singapore office, in conversation with Leow Yangfa, Executive Director of Ooogachaga, Singapore's most established LGBTQ+ community organization working with individuals, couples & families since 1999. The two share their advice for corporates looking to support the LGBTQ+ community and the importance of building authentic corporate partnerships and allyships with NGOs and community groups.

]]>feb00024-68f8-4479-90c3-54ab2afe9b01Wed, 21 Jun 2023 10:00:00 -040027:04falsefull33Ishika Gupta: Exploring AR, VR, and the Metaverse in a Dynamic Media LandscapeIshika Gupta: Exploring AR, VR, and the Metaverse in a Dynamic Media LandscapeHow have AR, VR and the Metaverse impacted the future of media and communications? The latest episode of Cogcast features AR, VR and Metaverse Content Acquisitions Leader at Jio Tesseract, Ishika Gupta and Cognito Account Director Vanja Lakic, discussing how AR/VR is reshaping storytelling and how social media is redefining media experiences.

]]>How have AR, VR and the Metaverse impacted the future of media and communications? The latest episode of Cogcast features AR, VR and Metaverse Content Acquisitions Leader at Jio Tesseract, Ishika Gupta and Cognito Account Director Vanja Lakic, discussing how AR/VR is reshaping storytelling and how social media is redefining media experiences.

]]>c4048a04-a5ae-438f-84b6-77d94f2e3c34Thu, 11 May 2023 09:30:00 -040022:07falsefullAndrew Marshall: From life in politics to an expert corporate communicatorAndrew Marshall: From life in politics to an expert corporate communicatorWelcome to the relaunch of Cogcast, the podcast that explores the connection between media, communication, technology, and culture. In this episode, Cognito NY Account Directors Larissa Padden and Vanja Lakic sat down with Vice Chairman Andrew Marshall, a former political strategist turned corporate communicator, to discuss his career transition to PR. Andrew talks about his experience in the high-stakes world of politics, and how he has used that experience in his current role as a corporate communicator.

]]>Welcome to the relaunch of Cogcast, the podcast that explores the connection between media, communication, technology, and culture. In this episode, Cognito NY Account Directors Larissa Padden and Vanja Lakic sat down with Vice Chairman Andrew Marshall, a former political strategist turned corporate communicator, to discuss his career transition to PR. Andrew talks about his experience in the high-stakes world of politics, and how he has used that experience in his current role as a corporate communicator.

]]>a85afba1-fdc4-4a58-b2b5-0e3f2ae8c29fTue, 04 Apr 2023 09:40:00 -040011:30falsefullBuilding relationships with influencersBuilding relationships with influencersCognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond.

They reflect on what goes into a successful collaboration between brands and influencers, including why longer-term partnerships tend to lead to better results.

Cognito recently launched Finfluence, its influencer discovery helping brands in the B2B Financial Services sector view and integrate influencer marketing into their communication strategies.

]]>Cognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond.

They reflect on what goes into a successful collaboration between brands and influencers, including why longer-term partnerships tend to lead to better results.

Cognito recently launched Finfluence, its influencer discovery helping brands in the B2B Financial Services sector view and integrate influencer marketing into their communication strategies.

]]>e6b1fa42-4f9c-4fc8-845f-e73e491ce06eThu, 18 Feb 2021 09:00:00 -040024:54falsefullKeeping rankings past Google’s Core Web Vitals updateKeeping rankings past Google’s Core Web Vitals updateGoogle's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change.

Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the update and what it means for companies. With the vast majority of web traffic, even in finance, coming through Google, to maintain awareness its vital to fix website issues ahead of the launch.

James and Jade walk through the challenges and what can be done.

]]>Google's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change.

Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the update and what it means for companies. With the vast majority of web traffic, even in finance, coming through Google, to maintain awareness its vital to fix website issues ahead of the launch.

James and Jade walk through the challenges and what can be done.

]]>03bbe702-a317-40b6-8c9b-c609f4e5d3abFri, 13 Nov 2020 09:00:00 -040023:23falsefull