Copper State of Mind: public relations, media, and marketing in Arizona

Media Literacy and the Fog of War in the Middle East

Fri, 20 Mar 2026 09:00:00 -0700

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If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”

How to Collaborate with Other PR Firms

Fri, 06 Mar 2026 09:00:00 -0700

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Crisis Communications and the Guthrie Case

Fri, 20 Feb 2026 09:00:00 -0700

Abbie Fink and Adrian McIntyre discuss the intricacies of communicating with journalists and the public in the midst of the criminal investigation in Tucson, Arizona into the disappearance of Nancy Guthrie, the 84-year-old mother of journalist and television host Savannah Guthrie.

They explore the responsibilities and pressures faced by local public information officers and other official spokespeople who find themselves in the national spotlight during high-profile cases.

Their conversation touches on the balance between transparency and investigative confidentiality, the importance of maintaining control over the narrative, the need for authenticity in public statements, and the ethical responsibilities of journalists covering such stories.

Read the transcript and notes for this episode on our website.

Key Takeaways

In a crisis involving sensitive criminal investigations, public information officers must balance the need to keep the public informed with the necessity of not compromising the investigation.
The competitive nature of media often drives sensationalized coverage, which can complicate the role of spokespersons and influence public perception.
Genuine, less polished performances by spokespersons can sometimes foster public trust more effectively than highly rehearsed statements.
Journalists face challenges in remaining ethical and responsible while meeting the demand for continuous updates.
Even in challenging situations, valuable lessons can be drawn that enhance future crisis communication strategies.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

PR as Conductor of the Marketing Communications Orchestra

Fri, 06 Feb 2026 09:00:00 -0700

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

What Does It Take for PR Firms to Earn a Seat at the Strategy Table?

Fri, 23 Jan 2026 08:00:00 -0700

Abbie Fink and Adrian McIntyre discuss the evolving role of communications and public relations professionals within organizational hierarchies. The conversation kicks off with Adrian highlighting the longstanding advocacy for including communications leaders at the strategic table. He suggests that this inclusion is no longer just a desire for prestige; it is now critical for organizational survival. Abbie echoes these sentiments, expressing that the ability of organizations to effectively communicate their strategies internally and externally is essential for success.

As they discuss the traditional view of public relations as a secondary support function, Abbie emphasizes the importance of positioning communications teams as integral to strategy development. In an age where trust in institutions is dwindling, she advocates for a more authentic and transparent communication approach. She consider how often organizations may overlook the strategic insights that communications professionals can offer, instead relegating them to a role of mere implementation rather than active participation in shaping organizational direction.

Adrian introduces an insightful perspective on branding, asserting that branding is constantly happening through every interaction and touchpoint. He urges corporate leaders to recognize the interplay between reputational risk and economic risk. Both he and Abbie agree that communication professionals should not wait to be invited to share their perspectives; rather, they should assert their expertise boldly and proactively.

The conversation takes a turn towards examining the dynamics that often hamper effective client-agency interactions. Abbie describes the common scenario where decisions made by leadership may not fully consider the insights from communications experts, often seeking affirmation rather than genuine input. This environment, she argues, can stifle creativity and hinder the potential for robust strategic discussions. Adrian supports this point, highlighting the importance of clear, confident communication and the role that experience plays in establishing credibility.

As the episode progresses, the duo tackles the complexities of billing practices within the PR sector. Abbie candidly discusses the challenge of articulating value to clients when it comes to pricing. Drawing from her extensive experience, she asserts that the focus should shift from hourly rates to the overall value and outcomes provided. By establishing a clear linkage between the expertise they offer and the tangible impacts on client success, she believes agencies can cultivate stronger relationships built on understanding and mutual respect.

Adrian then challenges the audience to rethink their current measurement practices, emphasizing that relying solely on easily counted metrics can lead organizations astray. He posits that the most significant outcomes may be challenging to quantify but are nonetheless vital to understanding the true impact of communication efforts. Abbie concurs, citing the evolution of measurement practices that prioritize meaningful engagement over superficial metrics. She highlights the necessity of aligning KPIs with business objectives to ensure that public relations initiatives contribute to overall strategic goals.

In conclusion, Abbie and Adrian share a vision for the future where communications professionals are seen as essential strategic partners rather than peripheral players. They advocate for a collaborative approach that encourages open dialogue and embraces diverse perspectives. Ultimately, they hope that organizations will recognize the invaluable contributions of communications teams in navigating an increasingly complex and trust-challenged world.

Read the transcript and notes for this episode on our website.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Can Journalistic Ethics and Editorial Integrity Survive an Onslaught of Bad-Faith Actors?

Fri, 09 Jan 2026 10:00:00 -0700

Journalism's role as a trustworthy source of verified information is under siege. With unprecedented speed, modern crises now spur a phenomenal amount of real-time media content that challenges conventional journalistic practices.

How does the rapid influx of information — and misinformation — impact communication professionals, journalists, and the public? Abbie and Adrian explore the dynamic interplay of ethics, truth-telling, and the role of technology in shaping public perception.

Read the transcript and notes for this episode on our website.

Key Takeaways

The rapid proliferation of crises and media through advanced technology poses unique ethical challenges for journalists in reporting verified facts.
Ethical journalism necessitates careful gatekeeping, especially when assessing user-generated content that could alter the authenticity of news stories.
Adrian emphasizes that professional journalists, even when acting in good faith, face difficult editorial decisions driven by external and internal pressures.
Abbie advocates for recognizing the complex decisions journalists must navigate to ethically and transparently communicate important narratives.
We discuss historical precedents in media ethics, highlighting the importance of intention and good faith in journalism.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Rearview Mirror and the Road Ahead: Public Relations in 2026

Fri, 12 Dec 2025 09:00:00 -0700

Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.

They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism.

Read the transcript and notes for this episode on our website.

Key Takeaways

The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement.
Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate.
Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements.
AI is changing how media and communications are handled, presenting both challenges and opportunities for growth.
Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

As Media Continues to Fragment, Relationships Matter More Than Ever

Fri, 28 Nov 2025 08:00:00 -0700

The Copper State of Mind podcast has won a prestigious Copper Anvil Award, one of the highest honors in the PR industry. 🎉

Abbie and Adrian discuss the significance of such awards before moving on to the main topic of the episode: the evolving role of PR professionals amidst changes in media.

As traditional media platforms continue to evolve, Abbie highlights the increasing importance of cultivating relationships with niche content providers, such as digital creators and influencers, to effectively reach targeted audiences.

Read the transcript and notes for this episode on our website.

Key Takeaways

Winning awards, such as the Copper Anvil, acknowledges the excellence of PR strategies and provides recognition from industry peers.
Preparing award entries is a beneficial process, helping firms articulate their strategies and evaluate the success of their campaigns.
The shifting dynamics of the media industry require PR professionals to adapt by leveraging new platforms and building relationships with emerging content creators.
The traditional concept of media relations is expanding to include engagement with digital and niche content providers to effectively share stories.
Effective PR involves finding credible voices to engage with content producers, ensuring valuable messaging reaches the right audience.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Decline and Fall of Local Journalism in America

Fri, 14 Nov 2025 09:00:00 -0700

Read the transcript and notes for this episode on our website.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi

Fri, 31 Oct 2025 09:00:00 -0700

Abbie Fink and Adrian McIntyre reflect on their recent visit to Nairobi, Kenya, for the Public Relations Global Network (PRGN) conference, a gathering that brought together PR and communications professionals from across the globe. They share stories of connection and discovery, from the warmth and hospitality of the Kenyan people to the vibrant cultural pride that infused every interaction. What stood out most wasn’t just the professional insights, but the personal connections that made the experience unforgettable.

The conversations in Nairobi underscored how universal many of today’s challenges are. Topics like the rise of AI, shifting trade dynamics, and the persistence of misinformation affect communicators everywhere, regardless of geography. Hearing from African business leaders and international executives alike offered fresh, nuanced perspectives on how different regions are adapting to change while staying rooted in shared values of transparency and trust.

The episode also explores how emerging tools like AI and podcasting are reshaping the future of global PR. As Adrian and Abbie note, these technologies open new doors for storytelling, connection, and creativity, but they also demand continuous learning and adaptability.

Ultimately, the trip to Nairobi was a reminder that global collaboration is as much about people as it is about progress, and that meaningful growth happens through shared experiences, empathy, and genuine human connection.

Read the transcript and notes for this episode on our website.

Key Takeaways

PR professionals around the world are grappling with similar challenges, from misinformation to the rapid evolution of AI and global trade shifts.
The PRGN conference in Nairobi demonstrated how authentic human connection and cultural exchange can strengthen global collaboration.
Insights from African business leaders and international peers revealed fresh approaches to common industry challenges.
Discussions focused on how emerging technologies like AI and podcasting are transforming the way communicators tell stories and engage audiences.
Genuine relationships and shared experiences remain at the heart of effective communication and lifelong professional growth.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Honesty and Integrity for PR Pros in the Post-Truth Era with Samantha Villegas

Fri, 17 Oct 2025 08:00:00 -0700

Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do?

Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and strategies for discerning truth.

And perhaps most importantly, Sam touches on the importance of courage in standing up against dishonest practices and the necessity of critical thinking to combat disinformation.

Read the transcript and notes for this episode on our website.

Key Takeaways

The normalization of lying creates a challenging environment for PR professionals committed to honesty.
Ethical communication is fundamental to the integrity of public relations and should prioritize the public good.
PR professionals must develop a keen awareness of red flags indicating dishonest communication.
Effective communication strategies must involve critical analysis and an unwavering commitment to ethical standards.
Courage is essential when standing up for truth in professional settings, even when it means dissenting from the official narrative.

About the Guest

Samantha Villegas is an award-winning communications and outreach executive, with over 30 years of experience in public communication and participation. Sam is a member of Raftelis’ Strategic Communications Practice, helping utilities and local governments develop relationships and engage equitably with their stakeholders around critical topics like affordability, public health, and environmental protection. She counsels executives through programmatic changes, strategic planning, and reputational crises, and she designs and implements strategic communication and stakeholder engagement programs that bring diverse interest together in support of efforts that benefit communities' triple bottom line. Prior to Raftelis, Sam led communications programs at American Water, Loudoun Water, and for EPA’s Office of Water. Sam also owned her own communications agency for seven years, serving clients in the water sector, including AWWA, WRF, ASDWA and several utilities. Sam is actively involved in AWWA, WEF, NACWA, and PRSA (the Public Relations Society of America). She holds a master’s degree in environmental policy from Johns Hopkins University, she is accredited in public relations from PRSA and a member of its College of Fellows, and she holds certificates in public participation from the International Association of Public Participation.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Journalists, Comedians, and Other Casualties in the War on Truth

Fri, 03 Oct 2025 09:00:00 -0700

The core principle of journalism is to "seek the truth and report it," a mission that is constantly challenged by those who don't want the truth to be told.

The First Amendment protects journalism in the United States, yet there is a growing concern about governmental restrictions on press freedoms. Journalists are facing unprecedented attempts to silence them through lawsuits and intimidation, raising alarms about the future of the free press.

Can the truth survive an assault by the US Department of War?

Read the transcript and notes for this episode on our website.

Key Takeaways

The First Amendment guarantees freedom of press and speech, but these rights are increasingly under attack by new government restrictions and litigation.
Journalism is crucial for democracy as it holds power to account, yet current trends threaten to stifle investigative reporting and free expression.
The lines between news, opinion, and entertainment are blurring, demanding that audiences become more critical of their media consumption.
Young journalists may become discouraged from pursuing hard-hitting stories, leading to a prominent decline in investigative journalism.
Advocacy and support for journalistic freedom are vital in preserving a healthy, informed democracy and counteracting misinformation.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

You Need to Write a Better RFP for PR & Communications Work

Fri, 19 Sep 2025 09:00:00 -0700

The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.)

We believe it can be done better, but it will take increased transparency and trust between organizations and agencies.

In this episode, Abbie and Adrian discuss how the traditional RFP has become a barrier that stifles creativity. They provide insights to reshape the way RFPs are perceived and executed, advocating for a more collaborative and open process that benefits both parties.

Abbie shares her firsthand experiences with various proposals, noting the importance of well-structured RFPs that allow for meaningful comparisons. Adrian emphasizes that organizations should be clear about their needs and budget to foster a productive dialogue, ultimately leading to better outcomes for all involved.

Read the transcript and notes for this episode on our website.

Key Takeaways

The RFP process is a common yet often unsatisfactory method for hiring PR firms, as it can limit creativity and effectiveness.
Organizations must clearly outline their needs in an RFP, as unclear requests lead to poor responses and miscommunication.
Trust is essential in the RFP process; both clients and agencies should be transparent about their expectations and capabilities.
Budget parameters should be discussed upfront to ensure agencies can provide realistic and feasible proposals that meet client needs.
Pre-RFP conversations can enhance the quality of the proposals received by allowing agencies to ask clarifying questions.
Agencies should not be asked to provide free ideas, strategies, or plans during the RFP process; this is unethical and counterproductive.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

A Pop Star and a Football Player Walk Into a Cracker Barrel

Fri, 05 Sep 2025 05:00:00 -0700

Abbie and Adrian take a break from the very serious topics we've discussed on recent episodes to share our hot and Coldplay takes on a few of the stories that have been dominating the news lately.

From the kiss cam to Cracker Barrel—with rambling detours and digressions on Marilyn Monroe and Taylor Swift—there's something in this episode to interest or annoy almost anyone.

(We also say a few smart things about brands and community engagement, the societal impact of celebrity culture, and the balance between pop culture and private life. It's not all fun and games, you know!)

Read the transcript and notes for this episode on our website.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Where Everyone Belongs: Developing Leadership in Middle School with Sandra Fink

Fri, 22 Aug 2025 05:00:00 -0700

Sandra Fink is a physical education teacher in Glendale, California, where she has taught for 36 years. For the past 10 years she has been the coordinator of a leadership program called WEB (Where Everyone Belongs) at Wilson Middle School.

The WEB leadership program is designed to help sixth graders transition to middle school with support from eighth graders. Sandra explains that leadership isn't just about authority; it’s also about kindness, mentoring, and creating an environment where everyone can develop their potential to lead.

Read the transcript and notes for this episode on our website.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Launching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication

Fri, 08 Aug 2025 05:00:00 -0700

Dean Battinto Batts and Professor Julia Wallace from Arizona State University join us to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication.

The Knight Center for the Future of News focuses on creating sustainable models and innovative practices for the journalism industry through three core initiatives: the Journalism, Community & Democracy Lab; the Sustainability Lab; and the Innovation in Reporting & Storytelling Lab.

Dean Batts and Prof. Wallace emphasize the importance of adapting to the changing dynamics of news consumption and audience engagement, recognizing that while the industry faces significant challenges, there is still a strong demand for credible information.

With the support of a $10.5 million grant from Knight Foundation, The Knight Center for the Future of News will foster innovation, research, and collaboration to ensure a sustainable future for journalism.

The center will function as a dynamic environment akin to a teaching hospital, where real-world applications and student mentorship converge to test new journalism concepts. Students will actively participate in hands-on projects, working with professionals to innovate in journalism.

Batts and Wallace express optimism about the role of education and new initiatives in reshaping the field, urging a shift in mindset to view disruption as an opportunity rather than a setback.

Read the transcript and notes for this episode on our website.

Key Takeaways

The transformation of journalism education at ASU reflects the evolving state of the industry.
In the past, news was seen as objective reporting on issues that directly impacted people's lives. Today’s news environment is characterized by outrage, polarization, and a decline in trust.
Arizona State University's Cronkite School has a longstanding partnership with the Knight Foundation, which supports various initiatives aimed at revolutionizing journalism education and practice.
Central to the Knight Center's mission is the engagement and understanding of audiences, vital for fostering trust and ensuring the relevance of news media.
The episode highlights the importance of an entrepreneurial mindset in the journalism industry to drive innovation amid continuous disruption.

About the Guests

Dr. Battinto L. Batts Jr. is Dean and Professor at The Walter Cronkite School of Journalism and Mass Communication at Arizona State University. An award-winning journalist and educator with deep experience in philanthropy and nonprofit administration, Dr. Batts previously served as director of journalism strategies for the Scripps Howard Foundation in Cincinnati, Ohio. Batts holds a doctorate in higher education management from Hampton University, a master’s degree in media management from Norfolk State University and a bachelor’s degree in mass communications from Virginia Commonwealth University.

Julia Wallace is a professor of practice and the Frank Russell Chair in the Business of Journalism at the Walter Cronkite School of Journalism and Mass Communication, where she teaches ethics, the business of journalism and gender in the media workplace. She is also the Launch Director for The Knight Center for the Future of News. Prior to joining ASU, Prof. Wallace served in senior editing roles at four newspapers, including the Atlanta Journal-Constitution, where she was the first woman to serve as editor-in-chief. During her tenure there, the paper won two Pulitzer Prizes, and she was named Editor of the Year by Editor & Publisher magazine in 2004. Before joining Atlanta, Wallace was managing editor of the Arizona Republic from 1998-2000. She co-authored a book, There’s No Crying in Newsrooms: What Women Have Learned About What it Takes to Lead, with Cronkite faculty member Kristin Gilger about the challenges women have faced in newsrooms and the female pioneers who've broken barriers in this male-dominated industry over the last four decades.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Public Relations Is Alive and Kicking

Fri, 11 Jul 2025 05:00:00 -0700

Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team.

They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business.

Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals.

They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and customer service. Ultimately, they stress that a truly integrated communications team is vital for addressing challenges and achieving business objectives.

Read the transcript and notes for this episode on our website.

Key Takeaways

Public relations has evolved from a tactical exercise of distributing press releases to a strategic discipline crucial for organizational communication.
Strategic communication requires integration between various functions like marketing and internal communications to effectively align with executive goals.
PR is pivotal in addressing diverse business issues, from crisis management to branding and employee engagement, necessitating its presence at the executive table.
Effective communication strategies involve advising and collaborating across disciplines to ensure cohesive messaging and brand alignment.
Executives should view PR professionals as trusted advisors who can help to guide organizations through complex communication challenges.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Internal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki Little

Fri, 27 Jun 2025 05:00:00 -0700

Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.

Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.

Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.

By integrating communication strategies at all times and not just during crises, organizations can enhance their internal relationships and navigate challenging times more effectively.

Read the transcript and notes for this episode on our website.

Key Takeaways

Internal communications are crucial for maintaining employee trust within any organization, especially during uncertain times.
Regular communication helps avoid a sense of surprise during crises, ensuring all employees are aligned with the company's mission and vision.
Building a culture of listening and creating two-way communication channels enhances organizational transparency and trust.
Encouraging feedback, acknowledging it, and acting on it where possible instills trust and shows employees that their input is valued.
In-house communicators and their agency counterparts must empower leadership to facilitate open communication and promote a consistent and transparent organizational culture.

About the Guest

Nikki Little is a co-owner/co-shareholder and the chief marketing officer at Franco. She supports the agency’s strategic vision and growth strategy with a specific focus on new business and marketing alignment. Nikki also serves in a strategic advisor role for several client programs and supports future and current talent development. Since 2012, Nikki has published The MichComms Report, a bi-weekly e-newsletter for Michigan communications professionals. She’s also an Impact100 Oakland County member.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Why You Should Act Now to Help Save Public Media with Alice Ferris

Fri, 06 Jun 2025 16:00:00 -0700

There is an urgent threat facing public media in the United States: a proposed federal budget cut that would not only threaten its future, but also "claw back" funding that's already been awarded to public television and radio stations across the country.

Read the transcript and notes for this episode on our website.

Adrian McIntyre opens with a personal anecdote about the impact of public media on his family, setting the stage for a critical discussion on the ramifications of potential funding cuts. Alice Ferris and Abbie Fink discuss the wide-ranging implications for communities that rely on the rich tapestry of content and services provided by public media.

Defunding the Corporation for Public Broadcasting will have far-reaching negative effects. Alice explains how public media also provides educational resources for classroom teachers and the national emergency alert system. She highlights the importance of localized storytelling and the unique programming offered by regional stations in rural and tribal areas.

Contrary to the Trump Administration's claims, research shows that public media outlets like PBS and NPR are highly trusted and respected by the majority of Americans.

Alice urges us all to reflect on our personal connections to public media and the pivotal role it plays in community and cultural education, and then to take action to voice our support.

Here's what you can do RIGHT NOW: go to Protect My Public Media or the American Coalition for Public Radio, where you'll find fast, simple ways to contact your congressional representatives and urge them to save your public media stations.

Key Takeaways

Public media faces a significant threat due to proposed federal funding cuts that aim to reclaim previously allocated budgets.
Public media is a vital national resource, offering educational tools and content to enrich classroom learning experiences, as well as the emergency alert system.
Local public media stations, particularly in rural and underserved areas, would be severely impacted, risking the loss of crucial community-based programming and services.
The defunding proposal is part of a larger attack on fact-based news reporting by the current administration, which perceives NPR and PBS as biased against the President--despite recent scientific studies proving their trustworthiness and value.
YOU can take action TODAY to help save public media, and we encourage you to contact your congressional representatives via ProtectMyPublicMedia.org

About the Guest

Alice L. Ferris, MBA, CFRE, ACFRE, is founding partner of GoalBusters Consulting with over 30 years of fundraising experience, specializing in strategic planning, campaign development, and public media support. She got her start at PBS Wisconsin, blowing bubbles during Lawrence Welk Show pledge breaks, and now appears on-air for Arizona PBS and national PBS fundraising programs, including Masterpiece. Alice teaches at the University of Denver and is an Associate Member of Rogare, the international fundraising think tank. She also hosts epic Chinese New Year parties, is a slow runner, and is a retired competition ballroom dancer.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

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Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Reimagining the Future of Local Journalism in Arizona with Chris Kline

Fri, 30 May 2025 05:00:00 -0700

Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting.

Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling initiative focused on the topic of education solutions.

Backed by a coalition of nearly 400 media brands, and with $2 million in philanthropy already raised, the Arizona Community Collaborative is expanding journalism coverage in local communities throughout the state to spark informed kitchen-table discussions about the biggest issues affecting Arizona’s future.

Read the transcript and notes for this episode on our website.

Key Takeaways

A new initiative in Arizona focuses on expanding local journalism specifically around "education solutions."
The Arizona Community Collaborative is hiring dedicated journalists to report on educational topics throughout the state, enhancing community engagement and informed discussion.
This initiative demonstrates the importance of nonpartisan, community-based journalism, and it's crucial for public relations professionals to invest in and support local newsrooms.

About the Guest

Chris Kline is the President and CEO of the Arizona Media Association and the Arizona Local News Foundation. He leads a coalition of nearly 400 local radio, TV, print and digital brands with a focus on future-proofing local media and its critical role in community connection. Chris previously led the Arizona Broadcasters Association and spent 15 years working in Arizona local media at radio, TV and print operations plus at CNN in Washington, DC. Chris serves on boards at Arizona State University's Walter Cronkite School of Journalism, University of Arizona’s Journalism School, Arizona’s emergency communications committee, the Desert Botanical Gardens, the East Valley Institute of Technology, Arizona Talks, and the Rocky Mountain Chapter of the National Academy of Television Arts and Sciences.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

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Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Master’s Degree or Nah? The Value of Lifelong Learning In and Out of the Classroom

Fri, 16 May 2025 05:00:00 -0700

Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market.

Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trade skills, the evolving nature of professional qualifications, and the need for continuous learning, regardless of the format.

Adrian encourages listeners to think critically about their educational paths and the skills required in their desired fields before jumping into a postgraduate degree program. He also argues that "Return On Investment" is not the only factor to consider.

Curiosity and practical experience--the ability to DO things, not just KNOW things--often weigh heavily in hiring decisions. Abbie concludes the episode by talking about some of the qualities she looks for when hiring employees at HMA Public Relations.

Read the transcript and notes for this episode on our website.

Key Takeaways

While higher education was once viewed as a guaranteed pathway to prosperity, current discussions often question its true value in today’s job market.
Continuing education can take many forms, and formal degrees are not the only way to gain valuable skills and knowledge for various careers.
The conversation around the necessity of degrees is evolving, with many fields favoring skills and experience over formal qualifications.
As industries change, the importance of hands-on experience and continuing education remains, highlighting the need for adaptation in career paths.
Employers increasingly value curiosity and practical experience, suggesting that real-world skills can often outweigh formal academic achievements in hiring decisions.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Would You Rather Hire a Robot or a Recent Grad?

Fri, 02 May 2025 05:00:00 -0700

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance.

Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent?

We discuss the challenges employers face in bridging the generational divide and the impact of remote work on skills development. While we're not sure of the "right" answer, we conclude that advocating for more flexible, balanced, and inclusive work practices will foster richer workplace cultures in the future.

Read the transcript and notes for this episode on our website.

Key Takeaways

The traditional 9-to-5 work model is becoming increasingly obsolete as recent graduates demand more flexible working environments.
Boundaries, work-life balance, and the role of technology have become critical topics for new professionals entering the job market.
There is a noticeable divide in how different generations perceive the evolving workplace, with significant implications for hiring practices.
Hiring managers increasingly say they'd prefer AI / automation over hiring recent graduates, indicating a disconnect in expectations.
The future of work may not center around a physical office space, requiring a shift in perspective for employers.
Companies may miss out on significant talent by adhering strictly to traditional workplace expectations instead of considering a hybrid approach.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Little Things Can Make a Big Difference

Fri, 18 Apr 2025 05:00:00 -0700

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.

Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships.

They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement.

Read the transcript and notes for this episode on our website.

Listen to Episode 3: "Community Relations: Giving Back is Good Business"

Key Takeaways

Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart.
Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions.
Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships.
Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks.
Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Metrics vs Meaning: Measuring the True Impact of PR & Communications Campaigns

Fri, 04 Apr 2025 05:00:00 -0700

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations.

They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted.

Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact.

They conclude that while measurement tools and technology have certainly advanced, the core challenge remains: identifying the right metrics that resonate with the client’s goals and demonstrate the value of a campaign in achieving business success.

Read the transcript and notes for this episode on our website.

Key Takeaways

Effective PR measurement requires aligning communications strategy with overarching business goals to accurately assess impact and success.
Modern tools and analytics enable the measurement of various aspects of PR campaigns, but there is still a challenge in capturing intangible impacts like brand awareness.
PR & communications professionals must align their measurement strategies with the actual business objectives to demonstrate real value to clients.
Misalignment between client expectations and PR outcomes can result from failure to ask the right questions at the start of a campaign.
Continuous dialogue between PR agencies and clients is crucial for demonstrating value and securing long-term partnerships.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The End of Celebrity Endorsements? Meet the New Brand Champions

Fri, 21 Mar 2025 05:00:00 -0700

This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication.

Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements.

This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing.

Read the transcript and notes for this episode on our website.

Key Takeaways

Celebrity endorsements were once the gold standard for advertising, but times have changed significantly.
Surprisingly, employees are now seen as the most trustworthy and influential representatives of a brand.
Brands can harness the power of their employees to amplify messages and build trust among consumers.
The shift in trust from celebrities to everyday employees highlights a major change in consumer behavior and perceptions.
It's essential for companies to empower employees to share authentic experiences and perspectives on social media.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

AI in PR: Embracing Opportunities and Addressing Concerns

Fri, 07 Mar 2025 05:00:00 -0700

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.

Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.

Read the transcript and notes for this episode on our website.

Key Takeaways

AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals.
There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions.
Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR.
PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry.
Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Diversity, Equity, and Inclusion Are Not Dirty Words

Fri, 21 Feb 2025 05:00:00 -0700

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning.

The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world.

Read the transcript and notes for this episode on our website.

Key Takeaways

Diversity is a fact of nature and should be mirrored within workplace environments to promote inclusivity and equity.
Policy shifts have impacted the traditional DEI landscape, raising questions about meritocracy and representation.
Systemic biases are pervasive, and acknowledging personal biases is essential for fostering more inclusive spaces.
Real progress requires open, honest, and sometimes tough conversations about race, equity, and inclusion in society.
Leaders of companies and non-profit organizations should authentically communicate their stance on DEI issues, reflecting these values in their operations and cultures.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Rebuilding Trust in Government, NGOs, and the Media: Is It Even Possible?

Fri, 07 Feb 2025 05:00:00 -0700

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges.

The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust.

Read the transcript and notes for this episode on our website.

Key Takeaways

The Edelman Trust Barometer reveals a global decline in trust across institutions, with grievances rising significantly.
Business leaders are being called upon to spearhead trust restoration efforts, but this must be a collaborative endeavor involving governments, NGOs, and the media.
Generational differences exist in perceptions of activism, with younger populations more inclined to view hostile activism as a necessary response to grievances.
There is a pressing need for transparent and honest communication by institutions to combat misinformation and rebuild public trust.
Consumers of news must also engage responsibly by seeking diverse perspectives and developing informed opinions.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Importance of Mentoring in Our Lives and Careers

Fri, 24 Jan 2025 05:00:00 -0700

It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers.

They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think.

Adrian reflects on key moments in his work in the Middle East and Africa, including his experiences with renowned journalist Christopher Dickey and his work with humanitarian policy and advocacy experts at Oxfam International.

Abbie points out how mentoring can often unfold unexpectedly, deriving immense value from curiosity and active participation that benefits both mentors and mentees. She also touches on the evolving landscape of networking and the need for authentic, meaningful conversations in mentorship.

Ultimately, Abbie and Adrian point out that mentoring is a two-way street, where both parties can learn and grow from each other, fostering lasting relationships that extend beyond formal interactions.

Read the transcript and notes for this episode on our website.

Key Takeaways

Mentorship doesn't need to be a formal arrangement; the best relationships often develop organically through shared experiences and mutual learning.
Both mentors and mentees can benefit, as the exchange of knowledge and perspectives sparks growth and insight for all involved.
Constructive feedback is crucial, providing real-time learning and application opportunities beyond theoretical knowledge.
Expressing gratitude for the guidance can solidify your relationship with a mentor and encourage continued interaction and mutual support.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Celebrity Reputation Management and the "Dark Side" of Public Relations

Fri, 10 Jan 2025 05:00:00 -0700

A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us.

Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives.

They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents.

The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives.

Read the transcript and notes for this episode on our website.

Key Takeaways

The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners.
Public relations can sometimes shift from reputation management to reputation takedown, which is troubling.
The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives.
Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims.
Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

What Does the $15m ABC News Settlement Mean for the Future of Journalism?

Fri, 27 Dec 2024 05:00:00 -0700

The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom.

Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth.

They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals.

As the media landscape becomes more fragmented and audiences self-select into echo chambers, the challenge of maintaining impartial reporting intensifies. This raises critical questions about the responsibility of journalists to uphold their mission while navigating the pressures of a changing industry.

Read the transcript and notes for this episode on our website.

Key Takeaways

The settlement between ABC News and President-elect Trump raises concerns about journalistic integrity.
As media organizations face financial pressures, maintaining objective reporting becomes increasingly challenging.
The relationship between media ownership and editorial independence is becoming more complicated in today's landscape.
The rise of cheap conspiracy theories highlights the high costs of funding real investigative journalism.
Journalists must navigate pressures from both their employers and the public's expectations of accuracy.
The fear of lawsuits could lead to self-censorship among journalists, threatening press freedom.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Holiday Marketing Madness: Can We Cut Through the Noise?

Fri, 13 Dec 2024 05:00:00 -0700

The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time.

Abbie emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns.

Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face during this time. Ultimately, the key takeaway is that effective communication during the holidays requires a thoughtful blend of strategy, empathy, and timely outreach to break through the clutter and connect meaningfully with audiences.

Read the transcript and notes for this episode on our website.

Key Takeaways

The holiday season requires early planning for effective communication and marketing.
Shoppers are beginning their holiday preparations much earlier, often starting before Halloween.
Emotional storytelling can be powerful but must avoid manipulation to resonate authentically.
Nonprofits must engage donors continually beyond just the holiday season to ensure lasting support.
Culturally sensitive messaging is essential during the holidays, considering diverse celebrations and experiences.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Decline of Local News and Its Impact on Democracy

Fri, 29 Nov 2024 05:00:00 -0700

The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism.

Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions.

Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism.

Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda.

Read the transcript and notes for this episode on our website.

Key Takeaways

The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States.
Research shows that more than half of the nation's counties have little to no local news coverage.
Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization.
Consumers must support local publications to ensure diverse voices and accurate reporting.
Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Public Relations in a Polarized Post-Election Environment

Fri, 15 Nov 2024 05:00:00 -0700

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate.

In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients.

They also discuss the responsibilities of PR professionals in the contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Abbie advocates for a focus on unifying messaging that resonates with shared values, urging communicators to be proactive in addressing the challenges and opportunities presented by the new administration. By aligning communication efforts with universally accepted goals, business leaders can transcend polarization and foster environments of mutual understanding.

Read the transcript and notes for this episode on our website.

Key Takeaways

The polarization of public discourse is a growing concern, driving the need for unifying communication strategies.
Business leaders must find a balance between taking public stands on political issues and maintaining respect for diverse viewpoints.
Organizations should align their messaging with their mission and values to maintain trust and authenticity.
The media landscape is increasingly fragmented, and social media algorithms profoundly impact how information is consumed and distributed.
With an increasing preference for niche media consumption, targeting specific audience segments requires strategic messaging and content placement.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout

Fri, 01 Nov 2024 05:00:00 -0700

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change.

Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together.

Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike.

She also emphasizes the value of having both professional advisors and supportive friends during this transformative period. As Abbie reflects on the renewed energy within HMA Public Relations, she expresses pride in the work they continue to do and the strong relationships built over the years.

Read the transcript and notes for this episode on our website.

Key Takeaways

Transitioning to sole ownership involves navigating complex legal, financial, and emotional factors—each critical to the successful acquisition of a business.
Engaging with expert advisors such as mergers and acquisitions attorneys and financial specialists is key to comprehensively understanding the firm's valuation.
Balancing friendship and business interests with a former co-owner requires clear communication and a focus on shared goals, such as maintaining agency continuity and client satisfaction.
The support of informal "friend-visors" is vital during transitional periods, providing emotional and motivational backing.
Ownership transition can reinvigorate business energy and client service strategies, presenting fresh opportunities to build on an established legacy.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast

Tue, 30 Aug 2022 01:00:00 -0700

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns?

In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway.

Read the transcript and notes for this episode on our website.

Additional Resources

"Should Your Organization Invest in Starting a Podcast?" (Episode 17)
"How Do You Listen to Your Podcasts?" by Justin Liggin
"What Do Journalists Want?" by Abbie Fink
"Creativity Is Just Half of the Equation" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

In The House With ... Jackie Yoder of Wilde Wealth Management

Tue, 16 Aug 2022 01:00:00 -0700

In this episode, Abbie Fink and Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.

Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes, risk tolerance, economic developments or financial performance indicated need for plan revision. Jackie earned her Bachelor of Science in Accounting in 2007, and additionally, her MBA in 2016 from Grand Canyon University. Jackie holds Series 7 and Series 66 registrations as well as her Life and Health License. She employs creativity and innovation to overcome challenging and complex issues across employees, processes, and costs. Focused and meticulous in all financial and regulatory compliance objectives to strategically plan and execute budgets, forecasts, cost-reduction techniques. This experience has allowed her to develop significant knowledge in the field of finance/economics, which she utilizes in order to ensure positive company growth. With a passion to help people become their best version, Jackie aims to foster a welcoming environment. In her downtime, Jackie enjoys hiking, reading, and most importantly spending time with her daughter Avery, 11, and son Parker, 9. Jackie also is a board member of Chrysalis, a nonprofit helping people in abusive situations.

Listen to previous episodes of this mini-series:

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

In The House With ... Melanie Green of Fish & Richardson

Tue, 02 Aug 2022 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications.

Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global full-service firm, where she helped navigate two of the largest law firm combinations over the last decade.

Read Abbie Fink's blog post for this episode: "Law firm marketing is more than just appetizers."

Additional Resources

"Why Law Firms Value Public Relations" by Scott Hanson
"Book Review – Perfect Pitch" by Abbie Fink
"How do you become a thought leader?" by Alison Bailin

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino

Tue, 19 Jul 2022 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North Kansas City in 2017 and then manager for both Harrah’s and Horseshoe Council Bluffs. She joined Harrah’s Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When she’s not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain.

Additional Resources

"What Should You Look for in a Public Relations Agency?" by Alison Bailin
"What Makes a Good Client?" by Abbie Fink
"Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink
"Where Do Clients Come From?" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How to React to Controversial Topics

Tue, 05 Jul 2022 01:00:00 -0700

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics.

Additional Resources

"More Than a Statement" by Autumn Jarrett
"Now is the Time to Be Authentic" by Annelise Krafft

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Accountability Earns Trust and Influence

Tue, 21 Jun 2022 01:00:00 -0700

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace.

Additional Resources

"Is Authenticity Overlooked?" by Scott Hanson
"Now Is the Time to be Authentic" by Annelise Krafft
"What is Leadership?" by Abbie Fink

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Is It Worth It To Ask for Online Reviews?

Tue, 07 Jun 2022 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information.

Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?"

Additional Resources

"Fake Reviews Could Cost You" by Abbie Fink
"#BookClub – Manipurated" by Abbie Fink
"Is the Customer Always Right?" by Rachel Brockway

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

In The House With ... Laurie Munn of Mercy Care

Tue, 24 May 2022 01:00:00 -0700

Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org.

Read Abbie Fink's blog post for this episode: "In The House With ... Laurie Munn"

Additional Resources

"What Makes a Good Client?" by Abbie Fink
"Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink
"Where Do Clients Come From?" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Collaboration, Best Practices are Benefits of the PRGN Network

Tue, 10 May 2022 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.

Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network"

Additional Resources

"What is the Difference Between Local and National Public Relations?" by Abbie Fink
"Unmatched Resources of a PR Network" by Scott Hanson
"How PRGN Got Started" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Communications Remains Front and Center in the Workplace

Tue, 26 Apr 2022 01:00:00 -0700

The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.

Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace."

Additional Resources

"Creating An Innovative and Authentic Workplace" by Abbie Fink
"Two Years" by Abbie Fink
"What’s Your Story?" by Abbie Fink
"The Candy Bar Personality Test" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Have We Ever Compromised Our Integrity?

Tue, 12 Apr 2022 01:00:00 -0700

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?

Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?"

Additional Resources

"How to Build a Crisis Management Strategy for Social Media" by Justin Liggin
"Crisis Communications in the Social Media Age" by Abbie Fink
"What is integrity?" by Abbie Fink
"Should You Be Held Accountable?" by Abbie Fink
"What I Learned From This Year’s Graduates" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Architects Aren’t Just for Buildings: Reputation Management in a Digital World

Tue, 29 Mar 2022 01:00:00 -0700

In this episode, Abbie and Adrian talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.

Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters.

Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman’s national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America’s Counselors Academy, founding co-chair of PRSA’s national civility task force and served as a director at- large of PRSA-NJ.

Download Jon Goldberg's eBook, "Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise"

Additional Resources

"Planning for the Unexpected: Five Best Practices for Risk Management" by Keri McIntosh
"Crisis Communications in the Social Media Age" by Abbie Fink
"How to Build a Crisis Management Strategy for Social Media" by Justin Liggin
"Can omitting key information cause a crisis?" by Abbie Fink
"12 Key Habits to Strengthen Your Online Reputation" by Reputation Architects

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Can You Be Trusted?

Tue, 15 Mar 2022 01:00:00 -0700

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.

Abbie and Adrian discuss the latest research on trust and what the public wants from executives and other business leaders.

Additional Resources

The 2022 Edelman Trust Barometer
"How Can Brands Build Trust for the New Normal?" by Autumn Jarrett
"Building a Brand with Trust" by Marissa Baker
"Trusted News Sources" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Growing Your Brand on Instagram in 2022

Tue, 01 Mar 2022 01:00:00 -0700

When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable.

Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about Instagram's place in business communication today and what the future might hold for the world's favorite photo sharing app.

Read Abbie Fink's blog post for this episode: "Grow Your Brand with Instagram"

Additional Resources

"How to boost engagement on Tik Tok and Instagram" by Autumn Jarrett
"How to Maximize Instagram" by Autumn Jarrett
"Instagram Hashtags: Less Is More" by Breanne Krager

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Growing Your Brand on Twitter in 2022

Tue, 15 Feb 2022 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.

Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter"

Additional Resources

"How to Use Twitter’s Trending Topics for Your Twitter Strategy" by Autumn Jarrett
"Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink
"Lessons to Learn From the Big Game" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Growing Your Brand on Facebook in 2022

Tue, 01 Feb 2022 01:00:00 -0700

In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.

Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook"

Additional Resources

"Three Tips for Generating Leads on Facebook" by Justin Liggin
"What is Facebook Reach?" by Autumn Jarrett
"What Do Consumers Expect From Brands Online?" by Justin Liggin

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Growing Your Brand on LinkedIn in 2022

Tue, 18 Jan 2022 01:00:00 -0700

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022.

Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink

Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/

Read Abbie Fink's blog post for this episode: "Grow Your Brand on LinkedIn"

Additional Resources

"What Should Your Business Post on LinkedIn?" by Justin Liggin
"How to Wow Your Audience with LinkedIn Video" by Autumn Jarrett
"LinkedIn Most Popular Social Media Network for Fortune 500 companies" by Abbie Fink
"How to do Digital Communications like a Pro" by Autumn Jarrett

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Digital Trends for the New Year

Tue, 04 Jan 2022 01:00:00 -0700

As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022.

Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year"

Additional Resources

"How Good is Your Digital Marketing Strategy? – Part One" by Abbie Fink
"How Good is Your Digital Marketing Strategy? – Part Two" by Abbie Fink
"How Good is Your Digital Marketing Strategy? – Part Three" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

PR Predictions for 2022

Tue, 21 Dec 2021 01:00:00 -0700

One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends.

Read the full article for more insights from members of the Public Relations Global Network: "PR Predictions for 2022 from The Best Comms Pros around The Globe"

Read Abbie Fink's blog post for this episode: "What Does the Future Hold?"

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How You Communicate with Employees Is a Key Factor In Your Success

Tue, 07 Dec 2021 01:00:00 -0700

How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback?

The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are.

No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that?

Since employees play a critical role in an organization’s success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results.

Read Abbie Fink's blog post for this episode: "How Your Employees Lead to Your Success"

Additional Resources

"Is Effective Employee Communications Possible?" by Alison Bailin
"Employees as Brand Ambassadors" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors

Tue, 23 Nov 2021 01:00:00 -0700

For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization.

But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, Abbie Fink and Dr. Adrian McIntyre share some thoughts about how to approach the contracting process.

Read Abbie Fink's blog post for this episode: How to Hire a Public Relations Agency in Arizona.

HMA Public Relations is the oldest continuously operating PR firm in Arizona and a founding member of the Public Relations Global Network. Feel free to contact us when you are ready to hire outside public relations counsel: https://hmapr.com/contact/

Additional Resources

New Client Onboarding at HMA Public Relations
"What Makes a Good Client?" by Abbie Fink
"Should We Be Educating Our Clients About Public Relations?" by Abbie Fink

Follow the podcast

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Value of Visual Storytelling with Paul M Bowers

Tue, 09 Nov 2021 01:00:00 -0700

In this episode, Abbie and Adrian talk about visual storytelling with Paul M Bowers.

They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time.

They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable.

Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his website and connect with him on LinkedIn and Facebook.

Read Abbie Fink's blog post for this episode: "Is a Picture Really Worth a Thousand Words?"

Additional Resources

"Tips for Brands Creating Visual Content" by Justin Liggin
"A Picture is Worth a Thousand Words" by Abbie Fink
"Reaching Your Target Audience is Essential" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Should Your Organization Invest in Starting a Podcast?

Tue, 26 Oct 2021 01:00:00 -0700

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question?

In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.)

Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types:

Reach
Reputation
Relationships
Revenue

Read Abbie Fink's blog post for this episode: "Should You Incorporate a Podcast into Your Communications Strategy?"

Additional Resources

"Do You Listen to Podcasts?" by Abbie Fink
"Podcasting – The Art of Story" by Abbie Fink
"Learning to embrace technology" by Abbie Fink
Podcast statistics from The Infinite Dial 2021

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility

Tue, 12 Oct 2021 01:00:00 -0700

In this episode, Abbie and Adrian talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career.

Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country.

With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is managing partner of Lambert, a full-service integrated communications firm with offices in Michigan, New York, Houston and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm’s automotive and mobility practice.

PR News named Michelle to the 2020 and 2021 classes of the Top Women in PR. She was named one of Arizona’s Most Influential Women in Business by BizAZ Magazine in 2018 and in 2003, she received the Phoenix PRSA chapter’s prestigious PERCY Award for her achievements in the public relations industry. Michelle is a past chair of Counselors Academy, PRSA’s international section for agency owners and leaders and served for two years as an advisor and mentor to the organization’s nearly 10,000-member student body, PRSSA, providing counsel to its national committee.

Additional Resources

Voices4Everyone by PRSA
"How To Combat Misinformation" by Scott Hanson
"How to Control Misinformation" by Annelise Krafft
"Are you being fed fake news during the coronavirus crisis?" by Marissa Baker
"What is “News Literacy” in This Age of “Fake News?" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Are Your Employees Empowered to Represent Your Brand Effectively?

Tue, 28 Sep 2021 01:00:00 -0700

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you?

In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates.

Read Abbie Fink's blog post for this episode: "Employees as Brand Ambassadors"

Additional Resources

"Is Effective Employee Communications Possible?" by Alison Bailin
"What Makes a Good Employee?" by Abbie Fink
"Internal vs. External Crisis Communications" by Rachel Brockway
"You Can’t NOT Communicate" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Back to Business Networking? Our Thoughts on Attending In-Person Events

Tue, 14 Sep 2021 01:00:00 -0700

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere.

But many questions remain. In this episode, Abbie and Adrian share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual?

Read Abbie Fink's blog post for this episode: "Business Networking is Still Relevant."

Additional Resources

"How to Smoothly Transition Back to 'Normal'" by Marissa Baker
"Communicating Your Reopening" by Justin Liggin
"Are You Vaccinated? and Other Business Protocols" by Abbie Fink
"Are Business Cards Still Relevant?" by Marissa Baker
"How to Maximize Industry Luncheons" by Scott Hanson
"Great Conversation Starters" by Scott Hanson

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications

Tue, 31 Aug 2021 01:00:00 -0700

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency.

Read Abbie Fink's blog post for this episode: "Creativity, Curiosity, and Craft – what you need to get a job in public relations"

Additional Resources

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View

Tue, 17 Aug 2021 01:00:00 -0700

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view.

Read Abbie Fink's blog post for this episode: "Social Media Strategy, Policies, and Pitfalls"

Additional Resources

"Why You Need an Effective Social Media Strategy" by Autumn Jarrett
"Is it ok for the workplace to monitor your social media feed?" by Abbie Fink
"What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The Olympic Games Remind Us All to Be Our Best

Tue, 03 Aug 2021 01:00:00 -0700

The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics.

In this episode, Abbie Fink and Dr. Adrian McIntyre share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace.

Read Abbie Fink's blog post for this episode: "The Olympics is About More Than Athletics"

Additional Resources

"Business Lessons We Can Learn From the #Olympics" by Abbie Fink
"The Olympics – Bringing the World Together" by Abbie Fink
"Olympiad: Just Another Day For PR Pros" by Scott Hanson

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media

Tue, 20 Jul 2021 01:00:00 -0700

Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever.

In this episode, Abbie Fink and Dr. Adrian McIntyre are joined by Ilana Lowery of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology.

Read Abbie Fink's blog post for this episode: "Is It Okay To Be Skeptical When Consuming The News?"

Featured Guest

Ilana Lowery is Arizona Director of Common Sense. The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago.

Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists.

Additional Resources

"Get Smart About News" by Scott Hanson
"How harmful is social media?" by Marissa Baker
"News Literacy 101" by Common Sense Media
"News & Media Literacy" by Common Sense Media

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

What is “News Literacy” in This Age of “Fake News”?

Tue, 06 Jul 2021 01:00:00 -0700

It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information.

Read Abbie Fink's blog post for this episode: "Why it is Important to be News Literate"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How to Apologize (and Why It's So Hard to Do Well)

Tue, 22 Jun 2021 01:00:00 -0700

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well.

Read Abbie Fink's blog post for this episode: "Is it Enough to Just Say You’re Sorry?"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Why Executives Should Give Their Communications Team a Seat at the Table

Tue, 08 Jun 2021 01:00:00 -0700

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.

Read Abbie Fink's blog post for this episode: "Why You Want Your Public Relations Team at the Table"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Social Media: Blessing or Curse for Corporate Communications?

Tue, 25 May 2021 01:00:00 -0700

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021.

Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?

There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.

Read Abbie Fink's blog post for this episode: "Is Social Media a Blessing or Curse for Corporate Communications?"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

How to Build Relationships with Journalists and Media Outlets in Arizona

Tue, 11 May 2021 01:00:00 -0700

We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships with the media and how to do it.

If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.

Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio.

Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate.

Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them.

Read Alison Bailin's blog post for this episode: "How Do You Create an Authentic Relationship With the Media?"

Additional Resources

#MediaMonday - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present)
"Will Old Fashioned Media Relations Ever Return?" by Scott Hanson
"Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?

Tue, 27 Apr 2021 01:00:00 -0700

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Dr. Adrian McIntyre discuss in today's episode.

Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer.

But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience.

Read Abbie Fink's blog post for this episode: "Does Influencer Marketing Make Traditional Marketing Communications Obsolete?"

Additional Resources

"Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker
"Reaching Gen Z in 2021" by Justin Liggin
"Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett
"Insights from Influencer Report" by Alison Bailin
"Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Community Relations: Giving Back is Good Business

Tue, 13 Apr 2021 01:00:00 -0700

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits.

Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid?

Read Abbie Fink's blog post for this episode: "Should Your Business Have a ‘Do Good’ Community Relations Strategy?"

Additional Resources

Community Relations at HMA Public Relations
"What is Community?" by Abbie Fink
"How to Step Up a Community Relations Effort," by Scott Hanson
"What Does Your Community Really Think of Your Business?" by Marissa Baker

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

What can CEOs learn from Biden's first press conference?

Tue, 30 Mar 2021 01:00:00 -0700

Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees.

In this episode, Abbie Fink and Dr. Adrian McIntyre share media training strategies and examples to help YOU prepare to meet the press.

Additional Resources

"Win the Press Conference" by Scott Hanson
"What is Media Training?" by Abbie Fink
"What are Key Messages?" by Alison Bailin

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

From Media to PR: The Personal Journeys of Scott Hanson & Abbie Fink with HMA Public Relations (2019)

Tue, 16 Mar 2021 01:00:00 -0700

HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020.

HMA Public Relations’ capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters office in Phoenix, they are a founding member of the Public Relations Global Network, a comprehensive network of independent public relations firms around the globe. They are active members in the Public Relations Society of America’s Counselors Academy, furthering a network of professionals across the country. Visit them online at https://hmapr.com

Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986. Recognized as an industry leader, he is among only 550 PR practitioners to be admitted to the Public Relations Society of America’s distinguished College of Fellows and among only 20 percent of PR practitioners nationwide to have earned his Accredited in Public Relations certificate from the PRSA. He is also the author of “Who Is Gym?” an Arizona history book that captures the fascinating stories about the names behind high schools and their sports venues, and “What’s Your Number?” a book about the stories behind the retired numbers at Arizona’s high schools. Connect with Scott Hanson on LinkedIn and Twitter.

Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management. Connect with Abbie Fink on LinkedIn, Twitter, and Instagram.

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

Trailer: Copper State of Mind

Tue, 02 Mar 2021 01:00:00 -0700

COMING SOON: Copper State of Mind is a new podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ.

Read the press release for Copper State of Mind on the HMA Public Relations website.

To get new episodes delivered automatically, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://copperstateofmind.show/listen