Counsel Cast

Is AI Replacing Google for Legal Search?

Tue, 14 Apr 2026 04:00:00 -0400

What if AI isn’t replacing Google… but quietly rewriting how your clients find you?

In this episode of Counsel Cast, Karin Conroy sits down with returning guest Pete Everitt, digital strategist and SEO expert, to unpack what’s actually happening in search right now. With AI overviews, zero-click searches, and tools like ChatGPT reshaping user behavior, many law firms are watching their traffic drop and wondering what it means for their business.

Pete brings clarity to the chaos. This conversation breaks down why AI isn’t killing SEO, but evolving it, how large language models actually work, and what law firms need to focus on if they want to stay visible, relevant, and competitive in this new landscape.

From entity-based search and knowledge graphs to the shift from clicks to impressions, this episode reframes what success looks like in modern legal marketing. And more importantly, what actually drives growth.

If you’re trying to understand what matters now, and what to ignore, this is your roadmap.

📌 You’ll learn:

Why AI is not replacing Google, but changing how search works
How large language models (LLMs) actually generate answers
The difference between answer engine optimization (AEO) and generative engine optimization (GEO)
Why impressions now matter more than clicks in your SEO reports
How zero-click searches are impacting traffic, but not necessarily revenue
Why authority is built through entities, not just keywords
How schema and knowledge graphs influence AI visibility
The role of backlinks and external authority in AI-driven search
Why your website structure still matters more than ever
How AI is changing user behavior and shortening the buyer journey
Why warmer leads are coming from AI platforms like ChatGPT
The shift from general content to deeper, more specific expertise
How to adapt your content strategy for AI-driven discovery
Why inconsistent online presence can erase real-world authority
The one metric that matters more than rankings or traffic

💡 Featuring:

Karin and Pete break down how AI is reshaping search, what law firms are getting wrong, and how to adapt your strategy without overreacting to every algorithm shift.

Karin and Pete give listeners actionable tips on:

00:00 Why AI isn’t replacing Google
02:00 How search behavior is actually changing
04:00 Understanding LLMs and how AI generates answers
06:00 Why SEO is no longer just about clicks
08:00 Entities, knowledge graphs, and authority signals
10:00 How schema connects your expertise across the web
12:00 The role of backlinks and external validation
14:00 Why SEO and AI optimization now work together
15:30 Should law firms be worried about traffic drops?
17:00 The shift from traffic to real business outcomes
18:30 Google’s 2025 updates and the rise of AI overviews
20:00 What zero-click searches actually mean
22:00 Why click-through rates are dropping (and why that’s okay)
24:00 AEO vs GEO and how AI platforms differ
26:00 The risk of misinformation in AI-generated answers
28:00 What metrics actually matter now
30:00 Why your website experience matters more than ever
32:00 How AI is creating warmer, more informed leads
34:00 Adapting your intake and sales conversations
36:00 Technical foundations, schema, and content structure
38:00 Why surface-level content no longer works
40:00 The power of specificity and deeper expertise
42:00 When being contrarian can be a strategy
44:00 Why consistency still wins in SEO and AI
46:00 Final thoughts on authority, trust, and what comes next

Resources:

Atomic Habits by James Clear

Connect with Pete

Instagram: https://www.instagram.com/petejeveritt/
LinkedIn: https://www.linkedin.com/in/petejeveritt/
X: https://x.com/petejeveritt/
Website: https://www.peteeveritt.com

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[Counsel Cast Chambers] How AI is Changing Search

Tue, 07 Apr 2026 04:00:00 -0400

What happens when potential clients stop Googling and start asking ChatGPT who your firm is?

In this Counsel Cast Chambers episode revisiting a conversation with Michael Buckbee, he explains how AI-driven search, AI summaries, and zero-click results are reshaping visibility for law firms and why traditional SEO is no longer sufficient.

He outlines three key areas to monitor: brand visibility (whether LLMs recognize your firm), brand knowledge (whether they describe your practice accurately), and brand competition (e.g., “best divorce lawyer” queries).

The discussion distinguishes traditional search volume from AI search volume and chat search volume, notes that users often prefer chatbot answers over browsing search results, and introduces a “Biscuit Framework” focused on technical access (not blocking new bots) and repetition as a consistent factor across AI tools, including examples like Google’s Deep Research bot reading sites in real time to generate recommendations.

Michael gives listeners actionable tips on:

00:00 AI Is Changing Search
00:55 Brand Visibility in Chatbots
01:15 Three Content Priorities
02:04 Measuring AI and Chat Demand
03:41 Building a New Strategy
03:57 Biscuit Framework Basics
04:13 Technical Access and Bot Blocking
04:56 Repetition Beats Authority
06:13 How AI Bots Read Your Site
06:48 Deep Research and the Future

Connect with Mike:

X: https://x.com/mbuckbee
LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
https://knowatoa.com

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Counsel Cast Compendium, Q1 2026

Tue, 31 Mar 2026 04:00:00 -0400

What if the biggest marketing advantage your law firm has right now isn’t AI… but clarity?

In this first-ever quarterly edition of Counsel Cast Compendium, Karin Conroy steps back from individual guest interviews to connect the dots across the quarter’s biggest conversations. From Human-First AI to Google as your real first impression, from authority infrastructure to scalable lead systems, one message echoed in every episode: credibility is constructed through clarity, reinforced through connection, and proven through consistency.

You’ll hear how authority is built in the AI era, why brand clarity matters more than ever, and how systems, not luck, drive sustainable growth. If you want a high-level executive briefing on what actually matters in legal marketing right now, this episode is it.

This new quarterly format steps back from individual interviews and synthesizes the most important patterns shaping legal marketing today. Instead of adding more noise with a panel discussion, Karin delivers a focused strategic recap — connecting themes across conversations with Sean Kelley, Mike Montague, Tanya Brody, Jason Barnard, Davina Frederick, and Colleen Joyce.

You’ll hear how authority is built in the AI era, why brand clarity matters more than ever, and how systems — not luck — drive sustainable growth. If you want a high-level executive briefing on what actually matters in legal marketing right now, this episode is it.

📌 You’ll learn:

Why culture is not a soft concept, it is a strategic driver of growth
How human connection is the foundation of trust, before any marketing system
Why credibility is built through clarity, connection, and consistency
How emotional rapport directly impacts client conversion and retention
The balance between using AI for efficiency and maintaining human authenticity
Why your brand is judged before someone ever lands on your website
How inconsistent messaging and visuals quietly erode trust
The role of authority and consistency in long-term brand growth
Why visibility without clarity creates noise, not results
How to turn referrals into predictable, repeatable marketing systems
Why specificity in messaging builds trust and shortens the path to conversion
The importance of social proof in reinforcing credibility
How storytelling creates emotional connection and drives action
Why clarity, not volume, is the real competitive advantage in modern marketing

💡 Featuring:

Karin distills the biggest themes shaping legal marketing today into a clear, strategic roadmap for growth.

Karin gives listeners actionable tips on:

00:00 Why credibility is built, not claimed
02:00 Human connection as the foundation of trust
04:00 Client experience as a strategic growth lever
05:30 Human-first AI and maintaining authenticity
08:00 Why your brand is judged before your website
10:30 The cost of inconsistent messaging and visuals
13:00 Building authority through clarity and consistency
15:00 Authority as a marketing infrastructure, not a tactic
17:00 Why referrals are unpredictable and systems scale
19:00 The mindset shift behind sustainable growth
21:00 Using specificity and social proof to build trust
23:00 Storytelling as a conversion strategy
25:00 Clarity as the ultimate competitive advantage
26:00 Closing thoughts on connection, credibility, and growth

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[Counsel Cast Chambers] When Brand and SEO Align

Tue, 24 Mar 2026 04:00:00 -0400

Why do law firms struggle when branding and SEO aren’t aligned?

In this Counsel Cast Chambers episode revisiting a conversation with Allison K, the discussion explains that branding strategy and SEO are connected growth levers: misaligned messaging confuses Google and potential clients, while clear branding can improve search performance by building trust.

Allison emphasizes starting with clarity on ideal clients and how the firm intersects their timeline, noting clients care about outcomes, not process. SEO helps firms show up both for branded searches and for answering questions when prospects haven’t heard of the firm yet, especially for specialized practices where competitors have only covered basics.

She argues narrow focus improves conversion psychologically and supports better SEO execution, urges learning from past ideal clients rather than copying other firms, and reframes marketing as communicating what matters to the audience despite imperfect attribution.

Allison gives listeners actionable tips on:

00:00 Branding Meets SEO
00:56 Find Your Ideal Clients
02:14 SEO as Early Introduction
03:31 Niche Focus Wins Trust
04:22 Jobs To Be Done Clarity
05:32 Give SEO a Target Persona
07:06 Marketing Systems Not Attribution
07:57 Content as Client Impact
08:37 You Are Not Your Audience
09:18 Closing What People Want

Connect with Alison here:

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Culture Is a Strategic System for Law Firm Growth with Colleen Joyce

Tue, 17 Mar 2026 04:00:00 -0400

Most law firms say culture matters. Very few treat it like a revenue driver.

In this episode of Counsel Cast, Karin Conroy sits down with Colleen Joyce, CEO of lawyer.com, to unpack why culture is not a “soft” concept, it is a strategic system that directly impacts performance, marketing, and growth.

Colleen shares what she learned the hard way. You cannot walk into a room and declare, “This is our culture.” You cannot write core values on a wall and expect alignment. Culture must be built collaboratively, modeled consistently, and reinforced daily through leadership behavior.

Together, Karin and Colleen explore how core values drive client experience, how transparency sparks innovation, and why team alignment ultimately fuels revenue. They also discuss how women-led leadership styles are reshaping the legal industry, from rigid hierarchies to more flexible, human-centered models that retain top talent.

If your firm feels stuck, flat, or disconnected, this episode challenges you to stop treating culture as vibes and start treating it as infrastructure.

📌 You’ll learn:

Why culture is directly tied to revenue growth
How core values become operational systems, not slogans
Why leadership must model culture, not just define it
How misaligned clients quietly erode profitability
The hidden cost of saying yes to the wrong revenue
Why transparency in team meetings unlocks new ideas
How culture influences marketing voice and brand positioning
The role of fun and personality in legal marketing
How women-led leadership is reshaping firm culture
Why flexibility and humanity retain top talent
The power of radical candor in building trust
How team buy-in creates momentum across departments
Why one honest meeting can unlock your next growth phase

💡 Featuring:

Karin and Colleen explore how culture moves from concept to execution. They break down how lawyer.com built “help” as a core value that translates from internal mindset to client experience to revenue growth. The conversation covers hiring, leadership modeling, transparency in meetings, marketing differentiation, and why modern firms must integrate humanity into their business systems.

Karin and Colleen give listeners actionable tips on:

0:00 Why culture is not soft, it is strategic
2:00 The link between team alignment and revenue growth
5:00 Why declaring culture does not work
8:00 Leading by example versus issuing directives
11:00 Turning core values into client experience systems
14:00 The hidden friction in client-lawyer matching
17:00 Marketing as an extension of culture
20:00 Injecting personality into legal branding
23:00 Women-led leadership and flexibility in law firms
26:00 The cost of saying yes to the wrong clients
29:00 Radical candor and honest feedback systems
32:00 The value of transparency and team pulse checks
35:00 Why culture meetings spark revenue ideas
38:00 Reframing culture as infrastructure, not vibes
41:00 One meeting that could change your growth trajectory

Resources mentioned in this episode:

Radical Candor by Kim Scott

Connect with Colleen:

Instagram: https://www.instagram.com/lawyerdotcom
X: http://twitter.com/lawyer
Facebook: https://www.facebook.com/lawyerdotcom
LinkedIn: http://linkedin.com/company/lawyer-com
Website: http://lawyer.com

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[Counsel Cast Chambers] Big Growth for Small Firms

Tue, 10 Mar 2026 04:00:00 -0400

Is waiting for more time, people, or budget the reason your small law firm isn’t growing?

This Counsel Cast Chambers episode revisits a conversation with Sarah Noel Block on why being small and agile can be a strategic advantage, and how small firms lose momentum by trying to grow like big firms.

They argue for keeping marketing teams tiny, reverse-engineering a marketing engine around a dream client, and using one core piece of content that feeds everything else while combining marketing, business development, and sales into one ecosystem.

The discussion emphasizes niching down so messaging speaks to someone specific, choosing a content format and cadence you can sustain (even as little as one robust quarterly event repurposed into smaller “teaching moments”), and implementing a follow-up sequence after consultations plus a paid gateway offer to create a natural entry point, especially for optional services like estate planning.

Sarah gives listeners actionable tips on:

00:00 Small Firm Growth Myth
00:15 Agility as Advantage
00:53 Tiny Marketing Team
01:03 Reverse Engineer Demand
01:35 Niche Without Fear
02:40 Core Content Cadence
03:10 Quarterly Content Engine
04:03 Next Steps Pipeline
04:21 Follow Up and Offers
04:49 Gateway Offer Wrap Up

Connect with Sarah here:

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Blind Spots in Human Influence with Sean Callagy

Tue, 03 Mar 2026 04:00:00 -0400

Most lawyers think AI is the threat. It’s not.

In this episode of Counsel Cast, Karin Conroy sits down with attorney, entrepreneur, and influence strategist Sean Callagy to unpack the blind spots in human influence, and why AI is not replacing influence, it is exposing where we’ve misunderstood it all along.

Sean built a multi-state law firm while legally blind, later creating billion-dollar enterprise value across multiple companies. His thesis is bold and simple. Influence is the only attainable human superpower. And most lawyers are getting it wrong.

This conversation moves beyond tactics, SEO, ads, and automation. It dives into identity, fear, rejection, capitalism, cynicism, authority, emotional rapport, and how AI amplifies whatever foundation you already have.

If your firm feels stuck, overworked, underpaid, or invisible, this episode will challenge how you think about authority, influence, and growth in an AI-driven world.

📌 You’ll learn:

Why influence is not persuasion, pressure, or manipulation
What “causing yes with integrity” really means
The difference between influencers and integrous people of influence
Why lawyers who generate business employ the ones who do not
How identity, fear, and rejection block growth more than strategy
The role of endorphin conditioning in rewiring performance
Why cynicism repels growth-driven people and opportunity
The science of emotional rapport and how it drives trust
Why people buy from those they know, like, and trust, not those who brag
How AI amplifies integrity or exposes its absence
What most AI marketing tools are missing
Why emotional rapport must exist before presentation
How ecosystem partnerships outperform transactional marketing
Why authority from the stage, microphone, and platform compounds influence
The difference between dystopian and utopian AI adoption

💡 Featuring:

Karin and Sean unpack why AI isn’t killing influence, it’s exposing weak foundations. They explore the psychology of trust, why emotional rapport must come before automation, and how lawyers can shift from ego-driven marketing to integrity-based influence. The episode dives into identity, fear, ecosystem partnerships, and how to use AI as a leverage tool without sacrificing human connection.

Karin and Sean give listeners actionable tips on:

0:00 Why influence, not AI, is the real issue facing law firms
2:00 Fear, rejection, and the hidden blind spots limiting growth
5:30 What “causing yes with integrity” actually means
8:00 Emotional rapport and why you cannot speak into closed listening
11:00 The difference between influencers and integrous people of influence
14:00 Why business generators employ technical experts
17:00 Identity shifts and overcoming the fear of rejection
20:00 Endorphins, performance, and rewiring your nervous system for growth
23:00 Cynicism, conditioning, and how they repel opportunity
26:00 Ecosystem partnerships and compounding influence
29:00 Authority, platforms, and the power of the microphone
32:00 Why most lawyers misunderstand capitalism and marketing
35:00 AI as amplification, not replacement
38:00 How emotional rapport applies to AI and automation
41:00 Leveraging AI without sacrificing trust
44:00 Integrity, influence, and scaling with intention
47:00 Final takeaway: AI is not the threat. Weak influence is.

Resources mentioned in this episode:

How to Make Fortune From Public Speaking by Robert Anthony

Connect with Sean:

Instagram: https://www.instagram.com/unblindedmastery/
Facebook: https://www.facebook.com/unblindedmastery/
YouTube: https://www.youtube.com/c/UNBLINDEDMastery
LinkedIn: https://www.linkedin.com/company/unblinded/
Website: https://unblindedmastery.com/

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[Counsel Cast Chambers] Visual Clarity, Better Clients

Tue, 24 Feb 2026 04:00:00 -0400

In this episode of Counsel Cast Chambers, we revisit key moments from a discussion with Marcus Ohanesian about the importance of visual clarity versus visual clutter in website design.

We delve into how cluttered layouts and competing elements can increase cognitive strain for users, leading them to abandon your site. Marcus shares practical tips on identifying red flags in website design, emphasizing the significance of data-driven decisions over personal preferences.

He also discusses the value of white space, consistent design, and how simplicity can lead to better user trust and conversions. The episode concludes with advice on starting small and focusing on a clear and meaningful message.

Marcus gives listeners actionable tips on:

00:00 Introduction
01:21 Understanding User Experience
02:01 Evaluating Website Design
02:46 The Importance of Simplicity
04:06 Consistency in Design
04:50 Branding and Website Design
06:01 Final Thoughts on Website Clutter

Connect with Marcus here:

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Is AI Killing Your Email Strategy?

Tue, 17 Feb 2026 04:00:00 -0400

Most law firms think AI is the problem. It’s not.

In this episode of Counsel Cast, host Karin Conroy sits down with email marketing strategist Tanya Brody to unpack what’s really happening inside law firm inboxes in the age of automation.

Together, they explore why AI-generated content is flooding email, how that impacts trust in the legal industry, and why most firms don’t have an email marketing problem. They have a humanity problem.

Tanya explains why email remains the highest ROI marketing channel available to law firms, how AI should function as a tool instead of a replacement, and where lawyers are unintentionally eroding authority by outsourcing their voice to machines.

This conversation bridges strategy, psychology, and practical marketing execution, showing law firm owners how to use AI responsibly while protecting trust, credibility, and long-term brand value.

If your emails feel flat, your newsletters feel like a chore, or you’re wondering whether AI is helping or hurting your marketing, this episode will recalibrate your approach.

📌 You’ll learn:

Why AI-generated email content often sounds technically perfect but emotionally empty
What the “human in the loop” principle means for law firm marketing
How AI can help with structure and brainstorming without replacing expertise
Why subject lines matter more than ever in a saturated inbox
How over-personalization can damage credibility
Why consistency beats volume in legal email marketing
How to balance automation with authenticity
Why email still delivers the highest ROI of any marketing channel
How to become the lawyer people refer instead of just another option
Why marketing should start with “What’s in it for them?” not “Here’s how impressive we are”

💡 Featuring:

Karin and Tanya unpack how AI has fueled a growing “trust recession” in email marketing, and why law firms cannot afford to sacrifice authenticity in a sea of automated content. Tanya shares her strategic workflow for using AI as a tool, not a voice, while they explore the psychology behind effective email marketing and why clients hire clarity, guidance, and human connection, not credentials.

Karin and Tanya give listeners actionable tips on:

0:00 Is AI killing law firm email marketing?
2:00 The flood of AI content and the growing trust gap
5:30 What “human in the loop” really means
8:00 Where AI should stop and lawyers should take over
11:00 Why subject lines must work harder today
14:00 Email frequency without overwhelming your list
17:00 The fine line between personalization and manipulation
20:00 Using AI to repurpose content without losing your voice
23:00 Why community connection builds referrals
26:00 From ego-driven messaging to service-driven marketing
29:00 Writing for humans instead of legal peers
32:00 The “Who Not How” mindset shift
35:00 Why email still outperforms social media for ROI
38:00 Becoming the trusted “who” in your market
41:00 Know, like, trust and why “know” is often overlooked
44:00 Humanizing your authority without oversharing
47:00 Final takeaway: AI is not the threat. Impersonal marketing is.

Resources mentioned in this episode:

Who Not How by Dan Sullivan

Connect with Tanya:

LinkedIn: https://www.linkedin.com/in/tanyabrody/
Website: https://tanyabrodycopywriter.com/

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[Counsel Cast Chambers] Growth Starts With Positioning

Tue, 10 Feb 2026 04:00:00 -0400

In this episode of Counsel Cast Chambers, we revisit key highlights from our original conversation with Doug Reifschneider, a fractional CMO at Chief Outsiders. The focus is on the critical importance of strategic positioning for law firms.

Doug explains how growth begins with clearly defining who you are, your target audience, the problems you solve, and how this clarity drives all subsequent marketing decisions. Key topics include understanding your customer, competition, and company vision as the basis for developing effective marketing strategies.

The discussion also dives into the problem of 'random acts of marketing' and emphasizes the need for intentional, scalable, and repeatable growth tactics.

Doug gives listeners actionable tips on:

00:00 Introduction
00:25 The Importance of Strategic Positioning
01:05 Understanding the Growth Gears
03:06 Avoiding Random Acts of Marketing
04:04 Customer Nurturing Strategies
05:26 Key Takeaways on Marketing Strategy

Connect with Doug here:

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Law Firm Lead Gen Playbook with Davina Frederick

Tue, 03 Feb 2026 04:00:00 -0400

Most law firms don’t have a lead generation problem.

They have a dependency problem.

In this episode of Counsel Cast, host Karin Conroy sits down with Davina Frederick, Florida licensed attorney, two-time author, and founder of Wealthy Woman Lawyer.

Together, they unpack why referral-based growth quietly caps your firm, how mindset directly impacts marketing effectiveness, and why most lawyers struggle to scale past their own personal hustle.

Davina shares how law firm owners can move from unpredictable referrals to a systematic, scalable client attraction model, without relying on being everywhere, doing everything, or burning out in the process.

This episode bridges strategy, mindset, and modern marketing realities, including AI, social platforms, ads, and delegation, to help firm owners step fully into their role as visionary leaders.

If you feel stuck in a referral rut, overwhelmed by marketing noise, or unsure how to scale without doing more yourself, this conversation offers clarity and direction.

📌 You’ll learn:

Why referral-based firms almost always hit a revenue ceiling
The mindset shift required to scale beyond solo hustle
Why staying “in the question” unlocks better strategy and decisions
How AI can expand thinking instead of replacing expertise
Why marketing is data, not failure or success
How to choose marketing channels that fit both your audience and you
Why copying other firms’ strategies rarely works
How to build a client attraction system that doesn’t depend on you
The difference between vision, strategy, and execution
Why your real job as a firm owner is being the visionary

💡 Featuring:

Karin and Davina explore how law firm owners get trapped by outdated ideas of authority, visibility, and control. They discuss why modern clients arrive informed, how AI and Google have changed trust dynamics, and why firms must show up as credible humans, not untouchable experts. Davina shares her framework for building scalable client attraction systems, explains why mindset work is not optional for growth, and outlines how delegation, systems, and outside expertise allow firms to grow without collapsing under their own success. This episode reframes marketing from “what should I do?” to “who do I need to become to lead this firm?”

Karin and Davina give listeners actionable tips on:

0:00 Why referrals eventually cap your firm’s growth
2:30 The hidden mindset problem behind lead generation struggles
5:00 Why lawyers resist mindset work, and why it matters
8:00 Staying in the question instead of forcing answers
11:00 Using AI to expand strategic thinking
14:00 Marketing as data, not failure
17:00 Trying strategies without attaching identity to outcomes
20:00 Why what works for others may fail for you
23:00 The danger of comparison-based marketing
26:00 Authenticity, visibility, and modern authority
29:00 Building systems that don’t rely on you
32:00 Delegation, ads, and scalable marketing infrastructure
35:00 SEO vs ads, wells vs faucets
38:00 The real role of the law firm owner
41:00 Vision before execution
44:00 Book recommendation and mindset expansion
47:00 Becoming the person who can lead a million-dollar firm

Resources mentioned in this episode:

Bending Reality by Victoria Song
Grow Your Law Firm While You Sleep:

Connect with Davina:

Facebook: https://www.facebook.com/wealthywomanlawyer
LinkedIn: https://www.linkedin.com/in/davinafrederick/
Instagram: https://www.instagram.com/wealthywomanlawyer/
Website: https://wealthywomanlawyer.com/

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[Counsel Cast Chambers] The Lead Generation Gap

Tue, 27 Jan 2026 04:00:00 -0400

In this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency.

Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts.

Jennie gives listeners actionable tips on:

00:00 Introduction to Effective Lead Generation
01:01 Why SEO Shouldn't Be Your First Move
01:34 Common Lead Generation Mistakes
02:29 The Importance of Consistent Content
02:45 Understanding the Fractional CMO Program
04:11 Optimizing Traffic Channels
05:36 The Power of Consistency and Patience
06:44 Final Takeaways on Lead Generation

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Google Is Your First Impression, Not Your Website

Tue, 20 Jan 2026 04:00:00 -0400

Your law firm’s first impression no longer happens on your website.

It happens before anyone ever clicks.

In this episode of Counsel Cast, host Karin Conroy sits down with Jason Barnard, widely known as The Brand SERP Guy, to unpack how Google, ChatGPT, and AI-powered search engines are already deciding who gets trusted, recommended, and hired.

Jason explains why most law firm marketing breaks long before the funnel begins, and how outdated, inconsistent, or under-optimized search results quietly erode trust before a prospect ever reaches your site.

This conversation goes beyond SEO tactics.

It’s about authority, organization, credibility, and teaching machines to understand your value, not assume it.

If AI is now the gatekeeper, this episode shows you how to make it your advocate.

📌 You’ll learn:

Why your website is no longer your primary first impression
What a Brand SERP really is, and why it matters more than rankings
How Google, ChatGPT, Perplexity, Copilot, Siri, and Meta all decide who belongs in the “who’s who”
Why Knowledge Panels are a critical KPI, even as traditional search fades
How AI assistants summarize your content long before a human sees it
Why external validation matters more than self-promotion
The Claim–Frame–Proof model for building algorithmic trust
How AI moves prospects through the funnel before they ever click
Why fewer website visits can actually mean higher-quality leads
The biggest mistake firms make, assuming machines “just get it”
Why organization today prepares you for AI agents tomorrow

💡 Featuring:

Karin and Jason unpack how Google, ChatGPT, and emerging AI search tools decide who belongs in the digital “who’s who,” why most firms are being quietly underestimated by algorithms, and how authority is built through organization, consistency, and third-party validation. They break down why AI doesn’t reward assumptions, how credibility must be made machine-readable, and why teaching algorithms who you are is now a foundational marketing responsibility.

Karin and Jason give listeners actionable tips on:

0:00 Why your real first impression is Google, not your website
2:00 What a SERP is, and why it defines brand trust
5:00 Knowledge Panels as the “who’s who” of search
8:00 How AI decides who gets recommended
10:00 Why search is disappearing, but authority isn’t
13:00 Teaching machines who you are and why you matter
17:00 Claim, frame, prove, and why proof must live off-site
21:00 Third-party validation and algorithmic credibility
25:00 Blog content, AI summaries, and why traffic lies
29:00 AI-built funnels and the “perfect click”
33:00 The 95/5 rule and algorithmic memory
37:00 Why organization beats optimization
41:00 Preparing for AI agents before they arrive
45:00 Book recommendation for SEO and AI strategy
48:00 What to focus on now, before everyone else catches up

Resources mentioned in this episode:

SEO in 2026 by David Bain

Connect with Jason:

Facebook: https://www.facebook.com/jasonmartinbarnard
LinkedIn: https://www.linkedin.com/in/jasonmbarnard/
YouTube: https://www.youtube.com/channel/UCxnrBqNI4NKzqURO2aqClxA
Kalicube: https://kalicube.pro/
https://jasonbarnard.com/

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[Counsel Cast Chambers] The Strategy Mistake Most Law Firms Make

Tue, 13 Jan 2026 04:00:00 -0400

In this episode of Counsel Cast Chambers, we revisit our critical discussion with Michelle Hunter on the importance of strategic marketing for law firms.

Michelle emphasizes the necessity of clear goal setting, prioritizing effective tactics, and crafting compelling copy to foster sustainable growth and improve client conversion. She highlights common marketing missteps, such as relying too heavily on SEO or tactless tactics without a strategic foundation.

Michelle advocates for a quarterly review of tactics within an annual goal framework to ensure adaptability and efficiency. She underscores the need for law firms to focus on essential marketing components tailored to their specific goals, rather than following generic advice.

Michelle gives listeners actionable tips on:

00:00 Law Firm Marketing Challenges
00:06 The Importance of Strategic Planning
00:57 Setting Clear Goals for Your Firm
01:55 Common Marketing Missteps
02:33 Quarterly Evaluation and Execution
03:16 Tailoring Marketing to Your Firm's Needs

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How to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike Montague

Tue, 06 Jan 2026 04:00:00 -0400

AI marketing does not fail because the technology is broken.

It fails when humans disappear from the process.

In this deeply grounded and forward-looking episode of Counsel Cast, host Karin Conroy sits down with Mike Montague, founder of Avenue Nine, to explore what it really means to build human-first AI marketing systems that protect trust instead of eroding it.

Mike brings a rare perspective. He speaks fluent “nerd,” has spent 15+ years coaching enterprise sales teams, has executed campaigns for Fortune-level brands, and has performed on stages in front of tens of thousands of people. That combination gives him a unique lens on AI, marketing psychology, and why most current AI advice is dangerously shallow.

Together, Karin and Mike dismantle the idea that AI is a shortcut or replacement for strategy. Instead, they frame AI as an amplifier. It magnifies whatever system already exists, whether that system is thoughtful and human, or generic and broken.

This conversation goes far beyond prompts and tools. It explores trust, ethics, creativity, emotional labor, and why the most powerful use of AI actually makes marketing more personal, not less.

📌 You’ll learn:

Why “human-first AI” is not common sense in modern marketing
The subtle red flags that instantly signal AI-generated content and quietly destroy trust
Why AI always defaults to predictable, lowest-common-denominator answers
How to build a contextual AI system that actually sounds like you
Why remixing your content beats generating new content from scratch
The real danger of letting AI start the thinking instead of supporting it
How AI can personalize campaigns at a level humans never had time to do before
Why mass marketing is fading and individual-based marketing is rising
Where AI belongs, where it doesn’t, and why emotional work still belongs to humans
How to pressure-test your ideas by letting AI critique them before the market does
Why “I’ll know it when I see it” is not a strategy (and how AI exposes that gap)

💡 Featuring:

Karin and Mike also unpack why AI slop is everywhere right now, how marketers accidentally sabotage trust through formatting mistakes and tone mismatches, and why letting AI “drive the bus” is the fastest way to dilute your brand.

Karin and Mike give listeners actionable tips on:

0:00 Introduction
2:00 Why AI advice today feels shallow and incomplete
5:00 The chainsaw problem, power without precision
8:00 How trust gets broken through obvious AI signals
10:00 Why AI defaults to predictable answers
13:00 Building a context-driven AI system
15:00 Human-first vs Terminator-style automation
18:00 Personalization at scale without losing humanity
21:00 Where AI belongs, and where it absolutely doesn’t
25:00 Emotional work vs intellectual work
29:00 Remixing content instead of creating more noise
33:00 Why mass marketing is quietly dying
37:00 AI as amplifier, not replacement
41:00 Creative freedom, bandwidth, and better thinking
45:00 Book recommendation and responsibility in the AI era
48:00 Practical first steps for using AI the right way

Resources mentioned in this episode:

What to Do When it's Your Turn by Seth Godin

Connect with Mike:

Instagram: https://www.instagram.com/tobiegroup/
LinkedIn: https://www.linkedin.com/in/mikedmontague/
https://avenue9.com/

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[Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

Tue, 30 Dec 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, branding strategist Johanna White shares insights on how law firms can distinguish themselves from the competition and attract high-value clients through effective branding.

She outlines a three-step process to transform a firm's brand from commodity to premium: know your value, show your value, and add more value. Emphasizing the importance of clarity, consistency, and continuous evolution, she explains how establishing a strong brand foundation can instill confidence and build trust, ultimately leading to clients willing to pay more for premium services and exceptional experiences.

Johanna gives listeners actionable tips on:

00:00 Introduction to Branding for Law Firms
00:51 Three Steps to Building a Standout Brand
01:03 Knowing Your Value: The Foundation of Branding
02:21 Clarifying Your Message for Premium Clients
03:01 Evolving Your Brand Over Time
04:05 Building Trust Through Your Brand

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Fix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan Burch

Tue, 23 Dec 2025 04:00:00 -0400

Most law firm ad campaigns fail for a simple reason. They are turned on before the foundation is built.

In this strategic and refreshingly honest episode of Counsel Cast, host Karin Conroy is joined by Ryan Burch, founder of Tobie Group, an advertising and marketing consultancy known for bringing Fortune 500-level strategy to small and mid-sized businesses.

Ryan breaks down why digital advertising platforms are not magic buttons, why “testing everything” is not a strategy, and why many law firms are unknowingly burning money by skipping the most important step, defining the right audience before launching ads.

Together, Karin and Ryan explore what law firms actually need in place before running ads, how to diagnose what’s broken when campaigns stall or fail, and why you cannot use advertising to fix a weak marketing foundation.

This episode reframes ads not as a quick win, but as a system that only works when the right inputs, tracking, and strategy are already in place.

📌 You’ll learn:

Why most law firm ads fail before they even launch
The difference between a goal and an actual marketing strategy
Why “audience first, always” changes everything
How throwing money at ads without a foundation creates false conclusions
Why digital ad platforms are powerful and dangerous at the same time
What law firms misunderstand about testing and experimentation
How to diagnose whether ads failed or the strategy did
Why your current clients are not always your ideal clients
How market shifts and new competitors silently raise ad costs
Why marketing foundations must be revisited quarterly
The real reason “it didn’t work last time” is often misleading

💡 Featuring:

Real-world case examples of law firms running ads without a strategic foundation, behind-the-scenes breakdowns of how legacy landing pages, outdated tracking, and misaligned audiences quietly drain budgets, and firsthand stories of campaigns that “failed” only because the inputs were wrong. Ryan shares how ad platforms amplify whatever system already exists, why spaghetti-at-the-wall testing creates false conclusions, and how firms unknowingly sabotage performance through messy websites, conflicting call tracking, and abandoned marketing remnants. Karin and Ryan unpack how Fortune 500-style thinking, clear audience definition, clean analytics, and disciplined systems turn ads from an expense into a predictable growth lever.

Karin and Ryan give listeners actionable tips on:

0:00 Introduction
2:00 Why ad platforms feel powerful but confusing
5:00 The danger of trusting platforms without strategy
8:00 Why “we want more money” is not a strategy
10:00 Defining the right audience before running ads
13:00 Why your current clients may not be ideal clients
15:00 Market shifts, competition, and rising ad costs
18:00 Why foundations must be revisited regularly
21:00 Diagnosing failed ad campaigns
25:00 The role of tracking and analytics
29:00 Cleaning up websites and legacy marketing clutter
33:00 Why systems beat one-off wins
37:00 Art, science, and human psychology in marketing
41:00 Where AI fits and where it doesn’t
45:00 SEO, brand signals, and modern discovery
48:00 Practical next steps for law firms
50:00 Book recommendation and closing thoughts

Resources mentioned in this episode:

Connect with Ryan:

Instagram: https://www.instagram.com/tobiegroup/
LinkedIn: https://www.linkedin.com/company/tobiegroup/
YouTube: https://youtu.be/a9EVr6NVN1g
https://tobiegroup.com/

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[Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed Matters

Tue, 16 Dec 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, digital marketing and conversion expert Jon Weberg shares powerful insights on how website speed can significantly impact your law firm's growth. Learn why having a dedicated server is crucial for optimal performance, how to streamline user experience by reducing form fields and simplifying processes, and why lead quality is paramount for profitability.

Follow along as Jon explains how to move users through your website faster, enhance lead generation, and improve client conversion rates. Don't miss these essential strategies for expediting growth and enhancing your firm's digital presence.

Jon gives listeners actionable tips on:

00:00 Introduction: The Hidden Cost of a Slow Website
00:05 Expert Insights: Jon Weberg on Website Speed
00:42 Dedicated Servers: The Key to Reliable Performance
01:42 Streamlining User Experience for Better Conversion
01:59 Simplifying Forms and Processes
03:34 Maximizing Profitability Through Speed and Efficiency
03:51 Lead Generation: Quality Over Quantity
04:53 Building Strong Client Relationships

Connect with Jon here:

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The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham

Tue, 09 Dec 2025 04:00:00 -0400

Cyber warfare is no longer a distant threat reserved for governments and billion-dollar corporations. In this eye-opening episode of Counsel Cast, host Karin Conroy sits down with Tom Kirkham, cybersecurity expert and CEO of Kirkham Iron Tech, to reveal how AI, ransomware, deepfakes, and social engineering are now actively targeting law firms of every size.

From fake text messages and phishing emails that fool even seasoned professionals, to nation-state level cyber weapons being used against small firms, Tom explains why no law firm is too small to be a target and why human behavior, not just technology, is the weakest link in every breach.

They break down the real cost of ransomware attacks, why paying the ransom is often only the beginning, how long-term backdoors are planted during “simple” attacks, and why 40–60 percent of small businesses never recover after a major cyber incident.

This episode delivers a clear message. Cybersecurity is no longer optional. It is a core leadership responsibility.

📌 You’ll learn:

Why ransomware is now the number one cyber threat facing law firms
How AI is being used by both hackers and defenders
What “Human In The Loop” security really means
Why 95 percent of major cyber breaches begin with human error
How deepfakes and voice cloning are already disrupting trust in legal systems
What an EDR is and why every firm must have one
Why IT and cybersecurity are two different specialties
How law firms become targets through LinkedIn and public data
The true cost of a law firm being down for just one hour
Why cybersecurity awareness training is the cheapest and most powerful defense
How ransomware attacks often hide advanced persistent threats inside them
What law firm leaders must stop delegating and start owning

💡 Featuring:

Real-world case examples of ransomware attacks against small and mid-sized law firms, behind-the-scenes breakdowns of how nation-state cyber weapons trickle into everyday business attacks, and firsthand stories of long-con scams like “pig butchering” that quietly drain trust before the real breach hits. Tom shares how AI is now used to scrape LinkedIn, map law firm org charts, clone voices, and generate flawless phishing campaigns that bypass traditional spam filters.

Karin and Tom give listeners actionable tips on:

0:00 Introduction and today’s cyber threat landscape
1:00 How cyber attacks have evolved with AI
5:00 Why ransomware is still the greatest threat to law firms
9:00 Why law firms are valuable targets, even the smallest ones
12:00 The danger of putting confidential information into AI tools
15:00 Deepfakes, voice cloning, and erosion of trust
19:00 Why most security breaches are caused by human behavior
23:00 The rise of long-con scams and “pig butchering” fraud
26:00 How attackers use LinkedIn and public data to target firms
30:00 Why firing the employee who clicked is the wrong response
33:00 The NIST Framework and the five pillars of cybersecurity
38:00 How EDR tools actually stop modern attacks
41:00 Business continuity, disaster recovery, and real downtime costs
45:00 The financial reality of cybersecurity investment
48:00 Why 40–60 percent of small firms never recover from breaches
50:00 Book recommendation and the role of culture in security
57:00 The first step every firm should take today
1:01:00 Final thoughts on leadership, responsibility, and action

Resources mentioned in this episode:

This Is How They Tell Me the World Ends by Nicole Perlroth

Connect with Tom:

YouTube: https://youtu.be/MVsyN0464ZM
Instagram: https://www.instagram.com/kirkhamirontech/
Twitter: https://x.com/kirkhamirontech
LinkedIn: https://www.linkedin.com/company/51698665/
Facebook: https://www.facebook.com/kirkhamirontech
https://www.kirkhamirontech.com

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[Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers

Tue, 02 Dec 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, and long-term retention.

He emphasizes that marketing should not stop after a client signs a contract but should continue to create loyal fans who generate referrals. The discussion also covers tactics for becoming a trusted thought leader and the effectiveness of newsletters and lead magnets in building an engaged email list.

Jeff gives listeners actionable tips on:

00:00 Introduction: The Hidden Cost of a Slow Website
00:05 Email Marketing as a Business Strategy
00:47 Common Mistakes in Email Marketing
01:37 Turning Clients into Raving Fans
02:26 Positioning Yourself as a Thought Leader
04:07 Building an Engaging Email List
06:33 The Value of Trust and Consistency
07:10 Conclusion: Establishing Yourself as a Trusted Leader

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Legal Tech 2026: What Firms Need to Know

Tue, 25 Nov 2025 04:00:00 -0400

In this episode of Counsel Cast, host Karin Conroy welcomes Joshua Lenon, Lawyer in Residence at Clio, for a deep dive into Legal Tech 2026 and the insights driving Clio’s newest Legal Trends Report. Joshua has spent more than a decade studying the intersection of law and technology, advising legal teams across North America, and translating lawyer needs into groundbreaking legal tech innovations.

Together, Karin and Joshua explore the changing landscape of legal services, the data behind what separates growing firms from shrinking ones, and the real world impact AI, automation, and cloud-based systems are having on the legal industry right now. They unpack Clio’s cognitive load study, the firm-level data from more than 400,000 legal professionals, and the seismic shift coming with Clio’s acquisition of vLex and Fastcase.

Joshua explains why 2026 will be a defining year for legal professionals, what firms must prioritize to compete, and why the most successful lawyers are no longer choosing between technology and the human touch. They are blending both to create a faster, smarter, client-centered practice.

📌 You’ll learn:

Why 2026 marks a major turning point in legal technology
What Clio’s data shows about growing, stable, and shrinking law firms
The one metric that predicts whether a firm is scaling or struggling
How AI reduces cognitive load, increases accuracy, and decreases stress
Why clients expect online scheduling, intake, and fast responses
How vLex and Clio’s new global library will reshape legal research
The difference between using AI for operations versus legal judgment
How to build a Human In The Loop system that protects trust and ethics
Where AI should never replace a lawyer
What law firm tasks are ripe for automation today
How fast moving firms will outpace slow adopters
Why transparency with AI builds client trust
What firms can experiment with immediately to future proof their practice

💡 Featuring:

Real world examples from Clio’s Legal Trends Report, insights from a 63 lawyer neuroscience study on stress and productivity, a breakdown of how AI tools impact accuracy and efficiency, and a clear look at how the line between the business of law and the practice of law is dissolving. Joshua also shares how predictive workflows, automated deadlines, and real time alerts will help firms deliver stronger outcomes with less friction.

Karin and Joshua give listeners actionable tips on:

0:00 Intro
01:00 How legal tech adoption has evolved and why 2026 marks a major turning point
05:00 What Clio’s Legal Trends Report reveals about growing vs. shrinking law firms
09:30 The one metric that predicts whether a firm will scale
12:00 How AI reduces admin time and increases billable hours
15:00 Inside Clio’s neuroscience study on cognitive load and lawyer stress
19:00 Where AI helps and where human judgment is still essential
23:00 How clients feel about AI interactions and why transparency builds trust
26:00 Clio’s acquisition of vLex and what it means for the future of research
30:00 The future of intake, automation, and AI powered workflows
35:00 The risks and opportunities of AI adjudication
40:00 What firms should start doing today to prepare for Legal Tech 2026
47:00 Why this is the best moment in history to be a lawyer

Resources mentioned in this episode:

Legal Trends Report: https://www.clio.com/ltr
Civil Resolution Tribunal (British Columbia)
Clio Manage, Clio Grow, and Clio Duo
vLex Global Library
Tomorrow’s Lawyers by Richard Susskind

Connect with Joshua:

LinkedIn: https://www.linkedin.com/in/joshualenon/
https://www.clio.com

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[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

Tue, 18 Nov 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google.

They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.

Stephanie gives listeners actionable tips on:

00:00 Introduction: The Power of Google Strategy
00:52 Optimizing Your Google Business Profile
01:19 Leveraging Blog Posts for Google Traffic
02:09 The Misconception of Social Media vs. Google
03:05 Why Google Offers Free Tools
04:10 The Importance of Regular Updates

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Connect with Shreya here:

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What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman

Tue, 11 Nov 2025 04:00:00 -0400

In this episode of Counsel Cast, host Karin Conroy welcomes Jason Fishman, CEO of Digital Niche Agency (DNA), to explore how law firms can borrow proven marketing strategies from the world of investor acquisition. Jason shares how his team has helped raise hundreds of millions in capital by focusing on premium audiences, strong creative strategy, and data-driven funnels, and why those same principles can transform how law firms attract clients.

Through their discussion, Jason breaks down how to market like you’re raising $10 million: start with a system, not a guess. He outlines his Eight-Point Plan, a framework that blends research, competitive insight, and creative messaging to help firms attract high-value cases and scale sustainably.

Together, they dive into what separates vanity marketing from strategy, how to use social proof that actually converts, and why most firms stop short of the most profitable part of the funnel: the follow-up.

📌 You’ll learn:

How to market your law firm like a scalable business, not a side project
Why numbers alone don’t drive growth – creative does
Jason’s Eight-Point Plan for building a strong marketing foundation
How to use competitor audits to outsmart (not outspend) your competition
The anatomy of an ad that stops the scroll and builds trust
Why landing pages outperform websites and how to design them for conversions
The simple funnel framework that turns one-time cases into repeat clients
Common mistakes law firms make with digital campaigns, and how to fix them
How to set meaningful KPIs and test your way to scalable success

💡 Featuring:

Real-world parallels between investor marketing and law firm growth, examples of high-converting funnels, and insights on creative testing, content cadence, and building brand trust online. Jason also explains why consistent content follow-up is the secret weapon of every high-performing firm, and how to turn your marketing from chaotic to compound.

Karin and Jason give listeners actionable tips on:

00:43 Why referral-only marketing is still marketing (and why it’s not enough)

02:04 What if law firms marketed like they were raising $10M?

06:45 Understanding acquisition costs and benchmarks that make sense for firms

10:15 How creative drives conversions (and why numbers aren’t enough)

11:30 Jason’s Eight-Point Plan: from industry overview to audience personas

14:00 How to ethically research competitor campaigns

17:10 The “Test, Optimize, Scale” method for smarter marketing decisions

19:10 Building client personas that drive emotional resonance

21:00 Using visuals, numbers, and trust signals to make your ads click

23:45 The 3-1-3 Method: say more with fewer words

26:00 Why social proof matters more than ever in legal marketing

29:30 Mapping your funnel from awareness to advocacy

32:00 The follow-up sequence most firms skip (and how to automate it)

34:00 Creating meaningful weekly content that nurtures leads

36:30 Why emotions drive even the most logical client decisions

38:15 How to avoid burnout and short-term thinking in marketing

41:00 Diversifying your marketing “lanes” and traffic sources

42:00 Book Review: The E-Myth by Michael E. Gerber – why systems build freedom

46:00 How to start: creating your own “algorithmic roadmap” for firm growth

Resources mentioned in this episode:

Connect with Jason:

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[Counsel Cast Chambers] Why Great Branding Moves Clients

Tue, 04 Nov 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding.

The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stresses the importance of catering to each type to drive conversions. She emphasizes a consideration stage in the marketing funnel that is often overlooked but crucial for decision-making.

The episode also addresses the misalignment of marketing investments focused heavily on awareness and neglecting the emotional connections needed throughout the customer journey.

Stephanie gives listeners actionable tips on:

00:00 Introduction to Emotional Branding
00:51 Understanding Different Buyer Types
02:35 The Importance of Conversions
03:28 Hidden Steps in the Customer Funnel
04:21 The Role of Emotions in Marketing
05:08 Building an Effective Marketing Funnel
06:25 Challenges in Digital Marketing
07:37 The Power of Brand Loyalty

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The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh

Tue, 28 Oct 2025 04:00:00 -0400

In this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consistent even through turnover, regulation shifts, and daily fire drills.

They explore how to build simple, durable frameworks that free up billable hours, reduce decision fatigue, and make your marketing sound like you. From automating your inbox to taming your tech stack, Lynn shows how to delete duplication, clarify your voice, and scale your firm sustainably.

📌 You’ll learn:

Why authentic tone is the #1 trust-builder in legal marketing
Six neuroscience-backed motivators that shape every client decision
The copywriting mistakes that make lawyers sound robotic (and how to fix them)
When AI helps your marketing and when it kills your credibility
How to use plain, emotionally intelligent language that converts without being salesy

💡 Featuring:

Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.

Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.

Karin and Rachel give listeners actionable tips on:

00:42 Why stiff lawyer bios repel clients (and what to say instead)
03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake
06:43 “All copy is sales copy” without the sleaze
09:39 How language builds (or erodes) trust
16:18 The neuroscience of connection: six universal motivators behind human decisions
21:23 The truth about AI in legal marketing copy
27:11 Book Review: The Crux by Richard Rumelt, finding the real problem to solve
32:28 Coffee shop vs. 4 AM language: how to sound like yourself
36:58 The #1 copy change lawyers should make right now

Resources mentioned in this episode:

Become What You Are by Alan Watts

Connect with Lynn:

LinkedIn: https://www.linkedin.com/in/lynncolepaugh/
Instagram: https://www.instagram.com/lynncolepaugh/
X: https://x.com/lynndaigle
Facebook: https://www.facebook.com/cyberprarmy
http://cyberprarmy.com/thecastle

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[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy

Tue, 21 Oct 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms.

Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding.

Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading efforts too thin across multiple platforms.

Stephanie gives listeners actionable tips on:

00:00 The Importance of C-Suite Presence on Social Media
00:51 Challenges of Outsourcing Marketing
01:37 TikTok's Unique Algorithm and Its Implications
02:56 Finding the Right Marketing Inspiration
07:03 Understanding Your Audience's Broader Interests
09:01 Choosing the Right Platforms for Legal Marketing
09:31 Aligning Marketing Goals with Business Objectives
11:16 Effective Local Marketing Strategies
12:10 The Value of Social Media in Modern Marketing

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Is the Fix to Your Marketing Just... Sounding Like a Human Again?

Tue, 14 Oct 2025 04:00:00 -0400

In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing.

They dive deep into the psychology of trust, exploring why generic, AI-sounding copy destroys credibility and how to write in your authentic “coffee shop” and “4 AM” voice, the language real clients actually use when they’re making decisions that matter.

From lawyer bios to landing pages, learn how subtle word choices trigger the brain’s trust centers and why small shifts in tone can lead to major gains in conversion and client relationships.

📌 You’ll learn:

Why authentic tone is the #1 trust-builder in legal marketing
Six neuroscience-backed motivators that shape every client decision
The copywriting mistakes that make lawyers sound robotic (and how to fix them)
When AI helps your marketing and when it kills your credibility
How to use plain, emotionally intelligent language that converts without being salesy

💡 Featuring:

Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.

Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.

Karin and Rachel give listeners actionable tips on:

00:42 Why stiff lawyer bios repel clients (and what to say instead)
03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake
06:43 “All copy is sales copy” – without the sleaze
09:39 How language builds (or erodes) trust
16:18 The neuroscience of connection: six universal motivators behind human decisions
21:23 The truth about AI in legal marketing copy
27:11 Book Review: The Crux by Richard Rumelt – finding the real problem to solve
32:28 Coffee shop vs. 4 AM language: how to sound like yourself
36:58 The #1 copy change lawyers should make right now

Resources mentioned in this episode:

The Crux by Richard Rumelt

Connect with Rachel:

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[Counsel Cast Chambers] The Science of Connection Through Branding

Tue, 07 Oct 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, key moments are revisited from a conversation with branding expert Stephanie Riel.

The discussion centers around how effective branding for law firms goes beyond aesthetics, delving into the importance of consistency, clarity, and psychology in building emotional connections with clients. Stephanie explains how different branding elements, like logo design, wording, and fonts, must align with the firm's identity and audience.

We also cover the significance of data analysis, digital assets, and targeted marketing to better understand client behavior and improve lead generation. Through practical advice, Stephanie helps law firms rethink their branding strategies to ensure they resonate deeply with potential clients.

Stephanie gives listeners actionable tips on:

00:00 Introduction
00:43 The Role of Consistency and Clarity
01:46 Analyzing Marketing Data
03:40 Understanding User Behavior
05:01 Calls to Action and Nurturing Leads
06:16 Empathy in Legal Branding
07:51 Conclusion and Final Thoughts

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Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes

Tue, 30 Sep 2025 04:00:00 -0400

In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising.

He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences.

Key recommendations include leveraging social media for value-driven content and storytelling to foster deeper connections and brand loyalty.

Reid gives listeners actionable tips on:

00:00 Introduction to Reed Holmes and Appreciated Branding
01:23 Understanding Branding: Beyond Logos and Visuals
03:15 The Importance of Branding for Law Firms
04:34 Historical Perspective: Evolution of Branding
07:05 Appreciated Branding: A New Approach
09:01 Marketing Missteps and Effective Strategies
12:38 Creating Emotional Connections in Marketing
18:55 Leveraging Appreciation in Marketing Campaigns
20:38 Real-World Examples of Appreciated Branding
26:13 Implementing Appreciated Branding in Law Firms
29:40 Neutral Storytelling Techniques
30:39 Revitalizing Deluxe Checks
33:14 Small Business Revolution
36:05 Book Recommendation: The Untethered Soul
43:10 Marketing Strategies and Social Media
52:32 Conclusion and Resources

Resources mentioned in this episode:

The Untethered Soul by Michael Singer
Download the Branding Guide: 5 Steps to Building a Successful Brand Identity

Connect with Reid:

LinkedIn: http://linkedin.com/in/reidholmes
Instagram: http://instagram.com/appreciatedbranding
TikTok: http://tiktok.com/@appreciatedbrand
http://reidholmes.com

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[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships

Tue, 23 Sep 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market.

Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and relationships when it comes to maintaining client connections and underscores the power of emotional appeal in business decisions.

Cindy gives listeners actionable tips on:

00:00 Introduction
00:47 Maintaining Client Relationships
01:49 Balancing Reputation and Relationships
02:27 Emotional vs. Logical Decision Making
03:20 Real-World Examples of Emotional Connections
05:31 Conclusion and Final Thoughts

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How Lawyers Can Build Trust Through Omnipresence with Jake Isham

Tue, 16 Sep 2025 04:00:00 -0400

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers.

He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach.

Highlighting the power of social media, he shares insights on how lawyers can become thought leaders by educating, entertaining, and inspiring their audience.

Jake Robertson gives listeners actionable tips on:

00:00 Introduction
01:25 Understanding Omnipresence in Marketing
02:34 Building Trust Through Digital Presence
08:39 The Importance of Consistency in Marketing
11:11 Creating Engaging and Valuable Content
18:05 Leveraging Video Content for Omnipresence
25:28 Utilizing AI and Tools for Content Creation
29:46 The Evolution of AI and Its Role as a Tool
30:48 The Importance of Social Media in Modern Branding
32:59 Leveraging Social Media for Business Success
35:02 The Power of Interest-Based Social Media Algorithms
36:20 Effective Marketing Strategies for Entrepreneurs
40:00 The 10X Rule: Maximizing Effort and Goals
46:13 Practical Steps for Social Media and Content Creation
53:38 Repurposing Content for Maximum Reach

Resources mentioned in this episode:

The 10x Rule by Grant Cardone

Connect with Jake:

LinkedIn: https://www.linkedin.com/in/jakeisham/
Instagram: http://www.instagram.com/jakecreativemarketing
http://www.jakeisham.com

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[Counsel Cast Chambers] How do you dominate local search?

Tue, 09 Sep 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.

Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-changing policies.

Real-world examples of how firms have successfully leveraged multiple office locations and strong review strategies to outperform competitors. The conversation also explores Google Local Service Ads, the power of verification, and the psychology behind reviews and business imagery.

Stormy provides practical advice on responding to negative reviews, balancing client feedback, and ensuring consistency across all platforms. For attorneys especially, the episode underscores how dominating local SEO can directly translate to measurable profit and long-term success.

Stormy gives listeners actionable tips on:

00:00 Introduction to Local SEO for Law Firms
01:00 The Evolution from Seven Pack to Three Pack
02:00 Why Proximity Is the #1 Factor in Local Search
03:00 Managing Virtual Offices for Local SEO
05:00 Ensuring Consistency Across Google Business & Website Schema
06:00 Leveraging Directories like Yelp & Facebook
07:00 Real-World Example: Crushing Local Search with Multiple Offices
08:00 How Google Local Service Ads Work for Lawyers
09:00 The Power of Verification, Imagery, and Reviews
10:00 Managing Reviews and Client Perceptions
11:00 Best Practices for Responding to Negative Reviews

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How Can Your Law Firm Rank #1 in AI Search with TJ Robertson

Tue, 02 Sep 2025 04:00:00 -0400

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies.

We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results.

The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on staying ahead in the rapidly changing digital marketing landscape.

TJ Robertson gives listeners actionable tips on:

00:00 Introduction
00:42 The Impact of AI on Digital Marketing
03:12 The Rise of Conversational AI: ChatGPT and Beyond
04:15 Voice Search vs. Typing: Generational Differences
07:14 The Future of AI in Decision Making
08:28 AI Search Campaigns vs. Traditional SEO
13:19 Optimizing for AI Search: Strategies and Tips
16:23 Leveraging Third-Party Mentions and Directories
19:29 The Power of Video Content in AI Search
21:37 Repurposing Video Content Across Platforms
22:04 Maximizing Content Creation Efficiency
23:06 Leveraging Video Content for SEO
23:51 Optimizing Your Website for LLM Recommendations
26:09 Using AI for Content Creation
27:59 Building a Brand Ambassador with AI
31:17 The Future of AI in Daily Tasks
36:40 Book Recommendation: The Dip by Seth Godin
40:24 Actionable Steps for Lawyers Using AI

Resources mentioned in this episode:

The Dip by Seth Godin

Connect with TJ Robertson:

LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
Instagram: https://www.instagram.com/tjrobertsondigital/reels/
TikTok: https://www.tiktok.com/@tjrobertson52
X: https://x.com/SeoRobertson
https://tjrobertson.com/

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[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand

Tue, 26 Aug 2025 04:00:00 -0400

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam.

Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication.

Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can drive engagement and business growth.

The episode also explores differentiating one's brand in competitive industries by creating unique emotional connections with clients and effectively leveraging platforms like websites and social media to express brand identity and build trust.

Kaye gives listeners actionable tips on:

00:00 Introduction to Podcast Monetization
01:11 The Importance of Emotional Connection
02:35 Responding to Skeptics
05:48 Finding Your Brand's Personality
06:03 Using Brand Archetypes
06:57 The Power of Quizzes
08:59 Applying Brand Personality in Practice
11:38 Expressing Your Brand

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You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey

Tue, 19 Aug 2025 04:00:00 -0400

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works.

With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actual business goals. The conversation also covers the importance of a clear marketing strategy and the negative impact of irrelevant content on SEO.

Additionally, Matt recommends the book 'Reclaiming Conversation' by Sherry Turkle, which explores the balance between technology use and human interaction. This episode is a must-listen for anyone looking to optimize their digital marketing efforts effectively.

Matt gives listeners actionable tips on:

00:00 Introduction
00:50 The Importance of Tracking the Right Metrics
02:02 Understanding Marketing Strategy
03:17 Choosing the Right Analytics Tools
06:56 The Value of Conversion Goals
12:10 Content Strategy and Analytics
14:57 Adapting Content Based on Analytics
17:21 The Impact of Removing Ineffective Content
21:27 Pruning Your Content Strategy
24:17 The Importance of Dashboards
26:49 Key Metrics and User Experience
34:06 Book Review: Reclaiming Conversations
40:38 Actionable Insights and Final Thoughts

Resources mentioned in this episode:

Reclaiming Conversations by Sherry Turkle

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/
Instagram: https://www.instagram.com/mattbaileysl/
YouTube: https://www.youtube.com/@MattBaileySays
https://www.sitelogicmarketing.com/

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[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters

Tue, 12 Aug 2025 04:00:00 -0400

In this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience.

Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utilizing donation platforms like 'Buy Me A Coffee,' and creating Patreon-based exclusive content. Lastly, we touch on the benefits of affiliate marketing and the importance of offering valuable freebies to grow your listener base and capture traffic.

Jack gives listeners actionable tips on:

00:00 Introduction to Podcast Monetization
01:33 Understanding Sponsorships
05:19 Self-Sponsorship Strategies
07:20 Monetizing Through Donations
10:57 Affiliate Links and Freebies
12:36 Conclusion and Final Thoughts

Connect with Simona here:

Instagram: https://www.instagram.com/simona__costantini
VOLT Instagram: https://www.instagram.com/volt.productions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Website: https://www.voltproductions.co
Podcast Resources: https://www.voltproductions.co/resources

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Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley

Tue, 05 Aug 2025 04:00:00 -0400

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients.

We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points.

We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.

Jed gives listeners actionable tips on:

00:00 Introduction to Branding for Law Firms
00:47 Common Misconceptions About Marketing
02:36 Defining Your Ideal Client
03:47 Tailoring Messages to Different Audiences
06:53 The Importance of Effective Messaging
15:11 Testing and Refining Your Brand Message
26:08 Scaling Your Law Firm's Brand
37:33 Conclusion and Actionable Takeaways

Resources mentioned in this episode:

The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy

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[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm?

Tue, 29 Jul 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton.

The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience.

Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cost-savings against effective results. He emphasizes the importance of a modern, user-friendly website as legal demand increasingly starts with a Google search.

Drawing on data from the Legal Trends Report, Jack also highlights the disconnect between what consumers want and what lawyers think they want, urging firms to adapt their practices to meet modern consumer expectations.

Jack gives listeners actionable tips on:

00:00 Introduction: Should You DIY Your Law Firm Website?
00:48 Balancing DIY and Professional Web Design
01:50 The Importance of Online Presence for Law Firms
03:11 Client Expectations and Modern Website Features
03:54 Data-Driven Insights from the Legal Trends Report
07:14 Common Mistakes in Law Firm Websites

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The Secret to Getting Consistent Legal Leads Through Branding with Jorge Olson

Tue, 22 Jul 2025 04:00:00 -0400

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.

He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the psychological aspects of branding and marketing, the integration of AI into branding, and how to craft effective sales and marketing messages that resonate with target audiences.

This episode is particularly valuable for professionals seeking to leverage modern technology in branding while maintaining a human touch.

Jorge gives listeners actionable tips on:

00:00 Introduction and Background
01:47 The Importance of Branding for Lawyers
02:44 Debunking Branding Myths
04:49 Modern Branding Strategies
07:21 Personal Branding vs. Company Branding
15:07 The Role of AI in Modern Branding
19:48 Creating and Using GPTs for Efficiency
28:04 AI in Branding: Avoiding Generic Content
29:41 Creating Unique Vibes with AI
31:58 The Importance of Personalization in AI Branding
32:29 Case Study: Snoop Dogg's AI Branding
33:26 Cost Efficiency of AI in Marketing
34:40 Defining Your Perfect Customer
38:11 The Promise in Your Marketing Message
39:27 Book Recommendation: The Dawn of Everything
51:12 Practical Steps to Improve Your Branding

Resources mentioned in this episode:

The Dawn of Everything: A New History of Humanity

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[Counsel Cast Chambers] Where do you start with SEO?

Tue, 15 Jul 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities.

We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day.

The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value.

Tom gives listeners actionable tips on:

00:00 Introduction to SEO Mysteries
00:51 The Dark History of SEO
01:41 Google's Dominance in Search
01:57 Understanding Google's Algorithm
02:27 Google's Relationship with SEOs
03:18 Google's Business Model
04:05 SEO and Advertising
04:51 SEO Strategy and Cost Per Click
06:39 SEO Challenges and Competition
08:12 Measuring SEO Success

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How AI Search Is Reshaping Law Firm SEO — and What To Do About It with Michael Buckbee

Tue, 08 Jul 2025 04:00:00 -0400

In this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms.

The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these changes.

The episode introduces the 'Biscuit Framework' for SEO strategies and the significance of brand presence in AI searches. The discussion also touches on future trends in AI, content ownership, and the importance of human touch in content creation.

Mike gives listeners actionable tips on:

00:00 Introduction to AI Search and Its Impact
01:30 Understanding AI Overviews in Google Search
03:32 The Rise of Click-Free Answers
05:06 Defining AI, Chat, and Traditional Search Volumes
07:02 Introducing the Biscuit Framework
08:35 Ensuring Accurate Brand Knowledge
13:07 Repetition vs. Traditional SEO Strategies
14:25 The Role of Bots and Indexing in AI Search
21:21 Local and E-commerce Search Considerations
22:33 The Changing Landscape of Search Journeys
22:52 The Evolution of Content Strategy
23:30 HubSpot's SEO Case Study
25:35 Legal Challenges with AI Content
28:58 Human vs AI Content Creation
32:43 AI's Impact on Software Development
35:26 Future of AI in Legal Firms
40:40 Book Recommendation: Deploy Empathy

Resources mentioned in this episode:

Deploy Empathy by Michele Hansen

Connect with Mike:

X: https://x.com/mbuckbee
LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
https://knowatoa.com

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[Counsel Cast Chambers] What's Wrong with Your Emails?

Tue, 01 Jul 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies.

From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication.

She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions.

By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more leads.

Tom gives listeners actionable tips on:

00:00 Introduction: Common Email Marketing Mistakes
00:51 Understanding the Lawyer's Perspective
01:20 Identifying Your Audience
02:38 The Importance of Plain Language
03:43 Focusing on Client Needs
05:05 Translating Strategies to Email Marketing
06:13 The Power of Email Reminders
07:16 Conclusion: Leveraging Email for Client Retention

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What’s the One Social Media Move That Could Transform Your Law Firm? with Caroline Langdon

Tue, 24 Jun 2025 04:00:00 -0400

In this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout.

Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strategy for law firms, the significance of consistency in posting, and the effectiveness of content calendars. She also highlights the importance of engagement, understanding one's target audience, and setting clear goals.

The episode culminates in providing actionable tips for law firms to optimize their social media efforts for meaningful results.

Caroline gives listeners actionable tips on:

00:00 Introduction
01:10 The One Social Media Move for Law Firms
02:01 Overcoming the Fear of Posting
05:22 Understanding Content Themes and Pillars
08:53 Creating Engaging and Relevant Content
11:57 The Sales Funnel and Social Media Strategy
17:12 Nurturing Relationships Through Social Media
19:46 The Importance of Authenticity in Content
19:54 Organizing Your Content Calendar
21:36 Sustainable Posting Strategies
23:07 Consistency and Its Impact
24:06 Choosing the Right Tools for Content Management
27:19 Measuring Social Media Success
30:03 Thought Leaders Library: Book Recommendation
34:56 Actionable Steps for Content Creation
37:32 Final Thoughts and Conclusion

Resources mentioned in this episode:

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[Counsel Cast Chambers] Local SEO That Works

Tue, 17 Jun 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel.

Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days.

The discussion emphasizes the significance of reviews and the potential for rapid search visibility improvements, even in competitive markets.

Tom gives listeners actionable tips on:

00:00 Introduction to Local SEO for Law Firms
01:01 Claiming and Optimizing Your Google Business Profile
01:18 The Power of Client Reviews
01:42 Understanding Immediate Impact in Local SEO
02:01 The Importance of Google Map Pack and Organic Search Rankings
02:30 Real-World Success Story: Chiropractor's Rapid SEO Growth
03:23 Review Strategies and Market Competitiveness
04:36 Encouragement to Start Now

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Creative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby Parker

Tue, 10 Jun 2025 04:00:00 -0400

In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles.

Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years.

Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for law firms, including the importance of identifying unique market opportunities and maintaining a consistent marketing presence.

Joaby gives listeners actionable tips on:

00:00 Introduction
01:54 Understanding the Role of a Fractional CMO
03:29 Strategic Planning: Setting Long-Term Goals
06:51 Marketing Strategies for Law Firms
14:12 Case Study: Casper's Ice Cream Success Story
20:30 Adapting Marketing Techniques Over Time
22:16 Understanding Your Consumer
24:01 Recording Sales Calls for Insights
25:17 Becoming a Thought Leader
26:54 Recommended Reading: The Road Less Stupid
27:50 The Importance of Thinking Time
31:19 Delegation and Strengths
32:35 Actionable Steps for Growth
37:57 Final Thoughts and Book Recommendation

Resources mentioned in this episode:

Connect with Joaby:

Instagram: https://www.instagram.com/joabyparker/
LinkedIn: https://www.linkedin.com/in/joaby-parker/
Facebook: https://www.facebook.com/joaby.parker
http://c3grow.com

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[Counsel Cast Chambers] Law Firm Website Fixes That Drive Results

Tue, 03 Jun 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson.

We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests.

Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience and guiding them effectively through the sales funnel.

Monica gives listeners actionable tips on:

00:00 Introduction: The Website as a Salesperson
01:00 The Evolving Sales Cycle
01:23 The Role of Your Website
01:40 Understanding the Sales Funnel
01:54 Top of the Funnel: Awareness and Interest
02:15 Connecting with Your Audience
03:06 Addressing Client Needs
04:10 Practical Tips for Your Website
04:39 Conclusion: Structuring Your Website Like a Conversation

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Why Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan Shields

Tue, 27 May 2025 00:01:00 -0400

In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners.

Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads.

Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode concludes with the recommendation of the book 'Chillpreneur' by Denise Duffield-Thomas, emphasizing the importance of a balanced approach to entrepreneurship.

Megan gives listeners actionable tips on:

00:00 Introduction
01:06 The Importance of Podcasting for Business Growth
01:44 Challenges in Podcast Growth
02:41 Misconceptions About Podcasting
03:19 Strategies for Podcast Marketing
04:50 The Role of Social Media in Podcast Discovery
05:14 Optimizing Your Podcast for Paid Ads
08:45 Creating Effective Facebook and Instagram Ads
10:30 Targeting Strategies for Local Businesses
13:24 Common Mistakes in Ad Campaigns
16:25 Brand Awareness vs. Direct Response Campaigns
20:27 Choosing the Right Campaign Objectives
21:51 Optimizing Client Contact Methods
23:45 The Importance of Data in Ad Campaigns
25:25 Budgeting for Effective Ad Campaigns
29:37 Creating an Ad Ecosystem
30:42 Email Campaigns for Service-Based Businesses
35:04 Thought Leaders Library: Book Recommendation
37:45 Final Thoughts and Marketing Tips

Resources mentioned in this episode:

Chillpreneur by Denise Duffield Thomas

Connect with Megan:

Instagram: https://www.instagram.com/chimehousemedia/
LinkedIn: https://www.linkedin.com/in/megshields/
Facebook: https://www.facebook.com/chimehousemedia
https://www.chimehousemedia.com/

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[Counsel Cast Chambers] What Law Firms Get Wrong About Cybersecurity

Tue, 20 May 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to protect client data, reputation, and overall business operations.

Key highlights include the importance of regular software updates, risk assessments, and the differences between IT and InfoSec objectives. Tom also touches on the financial ramifications of cyber attacks and the critical need for proactive defenses to avoid devastating impacts on productivity and revenue.

Tom gives listeners actionable tips on:

00:00 Introduction to Cybersecurity Risks for Law Firms
00:48 Website Vulnerabilities and Risk Assessment
01:16 Importance of Software Updates and Zero-Day Threats
03:12 Risk Analysis and IT vs. InfoSec Objectives
04:09 Impact of Cyber Attacks on Productivity and Reputation
05:24 Real-Life Ransomware Attack Case Study

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Can You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh Moody

Tue, 13 May 2025 04:00:00 -0400

In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies.

The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences.

They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.

Angelo gives listeners actionable tips on:

00:00 Introduction
00:55 Demystifying PR for Law Firms
01:52 The Importance of Visibility and Credibility
02:37 Do You Really Need a PR Agency?
04:05 Effective Pitching Strategies
08:36 Leveraging AI in PR
14:54 The Future of Marketing: PR's Role
17:38 SEO vs. PR: A New Perspective
22:00 The Evolution of Google's Authorship and SEO
23:30 The Value of Podcasts in Modern Marketing
26:28 Engineered Omnipresence and Link Building
27:30 The Importance of Systematic PR Processes
32:48 Book Recommendations and Human Nature in Marketing
37:42 Final Takeaways and Encouragement

Resources mentioned in this episode:

The Laws of Human Nature by Robert Greene

Connect with Shanté and Josh here:

YouTube: https://www.youtube.com/@thisisgoodnews
LinkedIn: https://www.linkedin.com/company/higoodnews/
LinkedIn: https://www.linkedin.com/in/shantemicah/
https://www.higoodnews.com/

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[Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)

Tue, 06 May 2025 04:00:00 -0400

In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services.

The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content.

Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the role of transcription tools such as Riverside in enhancing content creation is examined.

Max Gutsche gives listeners actionable tips on:

00:00 Introduction to AI Content Generation
01:45 Different AI Tools for Content Creation
02:01 Advanced Use Cases and Personal Preferences
02:42 Contrarian Views on AI Content Generation
02:55 Transcription and Content Repurposing
03:42 Controversies and Market Trends
04:58 Deep Knowledge and Content Packaging

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Why Some Lawyers Dominate Podcasting While Others Struggle with Dennis Meador

Tue, 29 Apr 2025 04:00:00 -0400

In this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy.

Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective podcasting. He highlights common mistakes like lacking a content plan and underestimating the production value. The conversation also covers the significance of quality content, trust-building, and the role of consistent, targeted marketing for successful lead generation. Malcolm Gladwell’s 'Blink' is recommended for its insights into decision-making. Finally, listeners are encouraged to critically assess their podcasting goals and adjust strategies as needed.

Angelo gives listeners actionable tips on:

00:00 Introduction
01:16 The Importance of Strategy in Podcasting
02:17 Defining Your Podcast's Purpose
04:00 Building a Content Strategy
05:12 Common Mistakes in Podcasting
07:47 Creating a Content Calendar
09:50 Effective Content Repurposing
12:46 The Role of Digital Languages in Marketing
16:51 The Human Element in Successful Podcasts
20:12 The Importance of Audio Quality
21:40 Key Elements for Professional Video
22:13 Building Trust with Authentic Backgrounds
23:53 Eroding Trust: Small Details Matter
26:59 Lead Generation Through Podcasting
30:11 The Value of Giving Away Knowledge
36:27 Thought Leader Library: Malcolm Gladwell's Insights
40:21 Final Thoughts and Podcasting Tips

Resources mentioned in this episode:

Blink: The Power of Thinking Without Thinking

Connect with Dennis here:

Facebook: https://www.facebook.com/profile.php?id=61555141202856
Instagram: http://www.instagram.com/lpnlegalpodcastnetwork
LinkedIn: https://www.linkedin.com/in/dennismeador/
http://www.thelegalpodcastnetwork.com

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[Counsel Cast Chambers] Why Your Meta Ads Aren’t Working

Tue, 22 Apr 2025 00:02:00 -0400

In this episode of Counsel Cast Chambers, we’re taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.

Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads available, and the importance of targeting at various stages of the marketing funnel. Nikki explains how to use ads for brand awareness, lead generation, and nurturing potential clients.

Additionally, the discussion emphasizes the significance of email lists and retargeting to convert leads into clients. Strategies for effectively using Meta ads at different stages of client acquisition are thoroughly explored.

Nicki gives listeners actionable tips on:

00:00 Introduction: Why Your Meta Ads Aren't Working
00:08 Understanding Meta Ads: Facebook and Instagram
00:41 Setting Up and Targeting Meta Ads
01:32 Types of Meta Ads and Their Goals
02:09 The Marketing Funnel Explained
03:16 Aligning Ads with the Marketing Funnel
03:35 Top of the Funnel: Awareness Ads
04:12 Middle and Bottom of the Funnel: Lead and Conversion Ads
05:10 Conclusion: Effective Ad Strategies for Service Businesses

How Law Firms Can Dominate Digital Marketing with Video with Anthony Prichard & Paritosh Pareek

Tue, 15 Apr 2025 04:00:00 -0400

Why are short-form videos so essential for modern law firms?

In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?

Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their brevity and ability to convey valuable information quickly. Anthony Pritchard and Paritosh Pareek, co-founders of WP Sprints, suggest that crafting videos for a specific audience member adds value and relatability.

Short-form videos are not just a fleeting trend; they are becoming a cornerstone of modern marketing strategies, offering an avenue for law firms to connect deeply with their clients. By focusing on audience needs, maintaining consistent engagement, and leveraging video for both education and promotion, law firms can transform their digital presence and profoundly impact their client relationships.

Angelo gives listeners actionable tips on:

00:00 Introduction
01:06 The Power of Short Form Video
01:52 The Evolution of Vertical Videos
03:25 Creating Effective Marketing Videos
07:16 SEO and Video Marketing
12:11 Using Video for Lead Generation
20:23 Nurturing Clients with Video
22:53 Book Review: The Power of Bad
28:04 Actionable Tips for Video Marketing
32:45 Conclusion and Final Thoughts

Resources mentioned in this episode:

The Power of Bad

Connect with Anthony and Paritosh here:

Facebook: https://www.facebook.com/WPSprints.QuickFix
Instagram: https://www.instagram.com/wpsprints/
X: https://x.com/NewVideoAnthony
LinkedIn: https://www.linkedin.com/in/anthonyprichard5280/
http://wpsprints.com

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Marketing Therapy For Law Firms: How To Brand, Build & Boost Business With Less Stress With Lorrie Thomas Ross

Tue, 01 Apr 2025 10:00:00 -0400

Feeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, and build rock-solid relationships through open communication. Lorrie also reveals the secrets to building a strong and creative team, as well as why embracing creative conflict can lead to marketing magic.

How Can Law Firms Achieve Maximum Growth With Minimal Resources? With Sarah Noel Block

Tue, 18 Mar 2025 10:00:00 -0400

Achieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lean marketing secrets and explains how to build your own “marketing engine” that consistently attracts ideal clients without breaking the bank – or your brain. Tune in to discover how to create a compelling marketing campaign while staying true to your tiny but mighty law firm.

What’s The Future Of Email Marketing For Law Firms? With MV Braverman

Tue, 04 Mar 2025 11:00:00 -0400

Email marketing has become a critical tool for connecting with your audience, especially in today’s fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverability, craft resonating campaigns, and avoid the most common spam pitfalls. From technical settings you have to take into consideration to the right approach to creating compelling content, this episode is packed with actionable insights ever law firm must know about to keep their digital marketing up to date.

Why Law Firms Fail On Social Media And How To Get Heard With David Griffiths

Tue, 18 Feb 2025 11:00:00 -0400

Is your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your audience. He breaks down the strategies that REALLY work, including leveraging different platforms effectively and understanding your ideal client. Don't miss this game-changing episode!

How Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina Frederick

Tue, 04 Feb 2025 11:00:00 -0400

Marketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers can build deeper connections with clients while scaling to seven figures. This conversation dives into the unique challenges women face in the legal field and the transformative power of owning their voices and experiences.

What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin

Tue, 28 Jan 2025 11:00:00 -0400

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "boiling the ocean" and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.

What’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica Lackey

Tue, 14 Jan 2025 11:00:00 -0400

Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defining your target audience, developing a strong marketing plan, and streamlining back-end operations. Jessica also shares insights on transitioning from a generalist to specialist and how to charge a premium price for your legal expertise.

What Are The High-Impact Marketing Hacks Every Lawyer Needs To Know Right Now? With Eric Eden

Tue, 31 Dec 2024 11:00:00 -0400

Who does not love to learn some high-impact marketing hacks? In today’s fast-paced world, everyone will do anything just to get their target market’s attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies for lawyers in this digital age. Eric explains how to maximize the power of personal branding in a world oversaturated with content and currently being shaped by artificial intelligence. He also discusses why businesses must view marketing as a long-term investment rather than simply as a quick fix.

What Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMato

Tue, 17 Dec 2024 11:00:00 -0400

Images can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm’s brand. They explain how to make the most out of photoshoots, how to produce the right profile photos, and when to update images across your online profiles. John also stresses why using stock photos is a big mistake and how to give photographers the freedom to leverage even the most spontaneous moments of your business.

The Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita Wheeler

Tue, 03 Dec 2024 14:09:00 -0400

Lawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation through persuasive public speaking. She discusses how to tailor your message according to the audience you are speaking to and how persuasion can lead to trust. Juanita also stresses the importance of having a clear objective before speaking publicly to fully resonate with the needs and interests of the people you are talking to.

How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi

Tue, 19 Nov 2024 05:00:00 -0400

In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.

Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.

The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.

Angelo gives listeners actionable tips on:

Resources mentioned in this episode:

The Revenue Growth Habit by Alex Goldfayn

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GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt

Tue, 05 Nov 2024 05:00:00 -0400

In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.

We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.

Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.

Pete gives listeners actionable tips on:

Resources mentioned in this episode:

Million Dollar Weekend by Noah Kagan

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How Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan Steele

Tue, 22 Oct 2024 04:00:00 -0400

In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues.

Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training.

Practical advice on protecting sensitive client data and personal information from identity theft and data brokers is offered, alongside a recommendation for Michael Basil's 'Extreme Privacy' book. This episode provides a well-rounded approach to maintaining robust cybersecurity in the evolving digital landscape.

Jonathan gives listeners actionable tips on:

Resources mentioned in this episode:

Extreme Privacy by Michael Bazzell

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Is Your Law Firm Prepared for a PR Crisis? with John P. David

Tue, 08 Oct 2024 04:00:00 -0400

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.

John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.

John gives listeners actionable tips on:

Resources mentioned in this episode:

The Thursday Murder Club by Richard Osman

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How Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark Stern

Tue, 24 Sep 2024 04:00:00 -0400

In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.

The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention.

Mark gives listeners actionable tips on:

Resources mentioned in this episode:

Who Not How by Dan Sullivan

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How Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya Banerjee

Tue, 10 Sep 2024 04:00:00 -0400

In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.

They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.

More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.

Paul and Shreya gives listeners actionable tips on:

Resources mentioned in this episode:

The Ultimate Sales Letter by Dan Kennedy

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The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang

Tue, 27 Aug 2024 04:00:00 -0400

In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.

Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.

Cindy gives listeners actionable tips on:

00:00 Intro

01:36 Transitioning from a Firm to Your Own Business

03:37 Establishing Your Unique Identity

07:07 Gathering Feedback and Building Reputation

09:45 Maintaining Client Relationships

13:45 The Value of Personal Connections

15:17 Starting and Sustaining Your Own Business

23:31 The Role of Referrals and Networking

25:05 Thought Leaders Library: Book Recommendation

33:16 One Big Takeaway

Resources mentioned in this episode:

Grit by Angela Duckworth

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Best Practices for Law Firm Exits with Kevin McGoff

Tue, 13 Aug 2024 15:45:00 -0400

In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change.

The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm.

Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cyclist and inveterate traveler. During his career, Kevin worked for a state agency, ran a solo practice, and started a law firm. Later he served as General Counsel to a large midwest firm.

Kevin developed a successful program to complement his book designed to motivate lawyers and other professionals to progress from thinking about what’s next in life to creating a personal plan to make it happen.

Kevin gives listeners actionable tips on:

00:00 Intro

06:49 Understanding Your Strengths and Interests

09:53 Taking the Leap: Transitioning Careers

13:16 Starting Your Own Law Firm: Financial Planning

17:45 Ethical Considerations and Client Relations

22:56 Setting Up a New Firm: Practical Advice

31:05 Book Recommendations and Final Thoughts

36:38 One Thing That Works

Resources mentioned in this episode:

From Strength to Strength by Arthur Brooks

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How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter

Tue, 30 Jul 2024 04:00:00 -0400

In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.

Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.

Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.

Aurora gives listeners actionable tips on:

00:00 Intro

02:38 Common Communication Mistakes

05:45 Understanding the Croc Brain

08:37 The Power of Social Proof

12:15 Crafting Effective Messages

14:27 The Hero's Journey in Storytelling

21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging

23:48 The Power of Storytelling in Marketing

26:48 Crafting Memorable Reviews and Testimonials

31:02 Book Recommendation

32:41 One thing that works

Resources mentioned in this episode:

Confessions of an Accidental Lawyer by Michael Stockham

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Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras

Tue, 16 Jul 2024 04:00:00 -0400

In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.

Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.

Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.

Monica gives listeners actionable tips on:

00:00 Intro

01:06 Understanding Meta Ads

03:07 Exploring the Marketing Funnel

04:25 Types of Ads and Their Purposes

07:56 Retargeting Strategies

11:53 Common Mistakes in Ad Campaigns

14:33 Optimizing Your Website for Conversions

18:58 The Importance of Testing and Optimization

24:22 Budgeting and Money Mindset

31:31 One thing that works

Resources mentioned in this episode:

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How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts

Tue, 02 Jul 2024 04:00:00 -0400

In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.

She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.

Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!

Monica gives listeners actionable tips on:

00:00 Intro

00:47 The Evolution of Websites

01:16 Websites as Sales Tools

02:49 Understanding Your Clients

05:46 Common Website Mistakes

07:33 Mobile Optimization

10:08 Compliance and Privacy Policies

12:00 Using Analytics to Improve Performance

13:00 The Importance of Authentic Imagery

21:17 FAQs and User Engagement

23:16 Book Review: The Power of a Positive Team

25:37 One thing that works

Resources mentioned in this episode:

The Power of a Positive Team by Jon Gordon

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What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

Tue, 18 Jun 2024 04:00:00 -0400

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.

Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.

Gert gives listeners actionable tips on:

00:00 Intro

00:50 The Importance of Online Reputation for Law Firms

02:12 Understanding and Managing Negative Reviews

04:22 Strategies to Improve Online Reputation

11:42 Google Knowledge Panel and Business Profile

17:21 Leveraging AI and Consistent Information

21:54 Starting the Internal Audit

23:59 Quick Fixes to Save Money

24:49 Common Mistakes in Reputation Management

26:57 Proactive Strategies for Positive Reviews

31:24 Thought Leaders library

35:14 Managing Social Media and Personal Life

42:08 One thing that works

Resources mentioned in this episode:

The Checklist Manifesto by Atul Gawande

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What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody

Tue, 04 Jun 2024 04:00:00 -0400

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.

Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.

Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.

Tanya gives listeners actionable tips on:

00:00 Intro

01:19 Common Mistakes Lawyers Make in Marketing

01:54 The Importance of Knowing Your Audience

03:33 Simplifying Legal Jargon for Better Client Communication

05:33 Email Marketing: A Tool for Client Retention and Acquisition

08:06 Nurturing Clients Through the Marketing Funnel

18:05 Leveraging Lead Magnets for Law Firms

25:41 Navigating Email Overwhelm: A Strategic Approach

26:32 Crafting the Perfect Welcome Sequence

27:36 The Art of Email Sequencing for Engagement

28:34 Why Law Firms Struggle with Email Campaigns

29:25 The Importance of Delegating Email Marketing

33:06 Compliance and Email Marketing: Navigating the Legalities

39:27 Book Recommendation

42:31 One thing that works

Resources mentioned in this episode:

Invisible Selling Machine by Ryan Deiss

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Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo

Tue, 21 May 2024 04:00:00 -0400

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.

He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.

Alex gives listeners actionable tips on:

00:00 Exploring the Potential of Law Firm Podcasts

02:11 The Evolution of Podcasting Post-Pandemic

03:04 Understanding Podcast Statistics and Trends

04:56 The Importance of Staying Active and Niche in Podcasting

06:11 Measuring Success in Podcasting Beyond Ad Revenue

10:41 Maximizing Podcast Impact with Authenticity and Simplicity

16:27 Effective Calls to Action in Podcasting

19:26 Unlocking Podcast Potential: Free Resources and Quick Wins

19:55 Creative Lead Magnets: Beyond the Call to Action

20:58 Innovative Engagement: The Power of Quizzes in Marketing

25:20 Establishing Authority and Consistency in Marketing

26:04 The Key to Success: Consistency in Podcasting

26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap

29:54 Continuous Improvement: The Secret Sauce of Successful Marketing

31:58 Book Recommendation

36:42 Tips for getting those impactful interviews

39:00 One thing that works

Resources mentioned in this episode:

The Practice by Seth Godin

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How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske

Tue, 07 May 2024 04:00:00 -0400

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.

She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding.

She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors.

Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

Erin gives listeners actionable tips on:

Resources mentioned in this episode:

The Art of Happiness by The Dalai Lama

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Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

Tue, 23 Apr 2024 04:00:00 -0400

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.

He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.

Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.

Bennett gives listeners actionable tips on:

Resources mentioned in this episode:

How to Win Friends and Influence People by Dale Carnegie

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What Lawyers Need to Know About Website Technology with Dave Sobel

Tue, 09 Apr 2024 04:00:00 -0400

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions.

Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement.

Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

Dave gives listeners actionable tips on:

Resources mentioned in this episode:

Flash Foresight by Daniel Burrus

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How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison

Tue, 26 Mar 2024 04:00:00 -0400

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development.

Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike.

Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth.

Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.

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Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider

Tue, 12 Mar 2024 04:00:00 -0400

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.

Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.

Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.

We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.

Doug gives listeners actionable tips on:

Resources mentioned in this episode:

The Growth Gears by Art Saxby

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Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang

Tue, 27 Feb 2024 05:00:00 -0400

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.

We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.

You have unique gifts to share. But... does the world KNOW what you have to offer?

Cindy is the person who helps make sure the answer to this question is a resounding: YES.

Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.

From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.

Cindy gives listeners actionable tips on:

Resources mentioned in this episode:

You Are the Brand by Mike Kim

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How Can Your Law Firm's Content Beat AI? with Gert Mellak

Tue, 13 Feb 2024 05:00:00 -0400

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.

Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly.

He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients.

Gert gives listeners actionable tips on:

Resources mentioned in this episode:

Spin Selling by Neil Rackham

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How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard

Tue, 30 Jan 2024 05:00:00 -0400

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income.

Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment and evolve their strategy based on audience feedback. Tracy rounds up the conversation by strategically positioning the podcast as an essential part of the marketing funnel, suggesting that a podcast can facilitate the smooth transition of potential clients from one marketing phase to another.

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor, The Next Little Thing and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.

Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

Tracy gives listeners actionable tips on:

Resources mentioned in this episode:

Smartcuts by Shane Snow

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How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright

Tue, 16 Jan 2024 05:00:00 -0400

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate.

The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-fit to the law firm's specializations and target audience. We also cover common mistakes in lead generation, such as a poorly converting landing page and lack of consistent marketing efforts. Jenny emphasizes the importance of regularly posting on social media and committing to a marketing strategy for at least 90 days. The conversation touches on the concept of a marketing funnel and the importance of understanding it to avoid marketing pitfalls.

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.

With a track record of building over 375+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.

Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice.

Jennie gives listeners actionable tips on:

Resources mentioned in this episode:

Making It So by Patrick Stewart

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LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik

Tue, 02 Jan 2024 05:00:00 -0400

In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses.

With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influence on various industries. The discussion revolves around the importance of building an effective online presence, the changing dynamics of LinkedIn for legal marketing, reasons behind the limited effectiveness of certain automated outreach tactics, and tips for creating impactful content. Rich emphasizes the need to consider one's audience when choosing a social media platform and discusses the future of Artificial Intelligence in content creation and the workspace.

Coming from a deeply entrepreneurial background, Rich Haik developed a passion for technology and social media early in life, influenced by his dynamic exposure to the business world. This interest became the driving force behind his decision, at the age of 23, to establish his own agency specializing in social media and web design. Beyond mere entrepreneurship, this endeavor aimed to integrate his skills and interests, creating a space where he could provide value to others. Now, five years into the venture, Rich's agency has evolved into a hub for innovation and creativity in the digital realm, offering comprehensive marketing solutions and standing as a testament to the convergence of passion and profession in the fast-paced digital landscape.

Rich gives listeners actionable tips on:

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Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse

Tue, 19 Dec 2023 05:00:00 -0400

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.

Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met.

Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She's helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline.

In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.

Philippa gives listeners actionable tips on:

Resources mentioned in this episode:

Don’t Make Me Think by Steve Krug

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To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill

Tue, 05 Dec 2023 05:00:00 -0400

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance.

Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's (formerly Facebook) machine learning algorithm the chance to find a business's best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the algorithm chosen and how effectively it achieves the business's objectives such as generating more leads.

Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.

Robert gives listeners actionable tips on:

Resources mentioned in this episode:

Pre-suasion by Robert Cialdini

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Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

Tue, 28 Nov 2023 05:00:00 -0400

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.

To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.

Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.

Jeff gives listeners actionable tips on:

Resources mentioned in this episode:

Marketing Rebellion by Mark Schaefer

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Content by AI: Are We There Yet? with Max Gutsche

Tue, 21 Nov 2023 05:00:00 -0400

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge.

Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge and then using AI tools to spread it across different formats. He notes that investing huge amounts into unproven innovations often leads to failure, drawing an analogy with restaurants that test, refine, and settle on a successful menu.

Max also stresses the importance of consistency, failure absorption capacity, and recording unique thoughts for content generation in the ever-evolving AI and marketing landscape. The discussion also covers potential legal issues with AI-generated content and predictions about the use of AI in producing web content.

Max gives listeners actionable tips on:

Resources mentioned in this episode:

How Innovation Works by Matt Ridley

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Is Your Brand Strategy Aligned with SEO? with Alison K

Tue, 14 Nov 2023 05:00:00 -0400

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment with SEO to get the best results for service-based businesses.

The conversation includes discussions about engaging ideal clients, understanding their needs, optimizing online content for search engines, improving brand authority, enhancing team dynamics and workplace culture, and much more. Alison also stresses the value of shifting from generic marketing strategies to ones tailored to specific customer needs to improve brand visibility and relevance.

Alison K supports brands putting good into the world with marketing consulting and training. She shows you how to make your marketing ethical, doable, and lovable so you stick with it to get the goods and do more good. Her mandate: to raise marketing literacy for founders and small but mighty teams making a difference in the world. No matter how many fart jokes or bad puns it takes. When not acting the weirdo online, she can be found sharing her snacks with her two pet parrots in Nova Scotia, Canada.

Alison gives listeners actionable tips on:

Resources mentioned in this episode:

The Song of Significance by Seth Godin

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Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund

Tue, 07 Nov 2023 05:00:00 -0400

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media.

He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agencies and independent creators.

He discusses issues like using content found online, copyright disputes and advertising litigation. He advises on the safest way to use music in content creation, reviews and deceptive patterns in advertising, as well as potential pitfalls in social media law.

Robert’s gives listeners actionable tips on:

Resources mentioned in this episode:

Deceptive Patterns by Harry Brignull

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How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho

Tue, 31 Oct 2023 04:00:00 -0400

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.

Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.

After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.

Thiago gives listeners actionable tips on:

Resources mentioned in this episode:

Buy Back Your Time by Dan Martell

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Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop

Tue, 24 Oct 2023 04:00:00 -0400

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns.

Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses.

Michelle gives listeners actionable tips on:

Resources mentioned in this episode:

Atomic Habits by James Clear

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How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart

Tue, 17 Oct 2023 04:00:00 -0400

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.

Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business.

Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.

Tonya gives listeners actionable tips on:

Resources mentioned in this episode:

Age Well and Feel Great by Al Lyman

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Is your marketing a bridge to creating strong connections? with Jennifer Forester

Tue, 10 Oct 2023 04:00:00 -0400

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.

As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.

Jen gives listeners actionable tips on:

Resources mentioned in this episode:

Showing Up by Jen Marr

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The Need for Speed: Website Performance and Rapid Growth with Jon Weberg

Tue, 03 Oct 2023 04:00:00 -0400

In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability.

He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pages, and ultimately convert your visitors into paying clients.

Jon is an American entrepreneur, top 1% growth consultant, & business master. After becoming a 2X self-published author, running 3 separate businesses, and speaking in front of global audiences - his wealth of actionable knowledge is impacting the masses.

Jon gives listeners actionable tips on:

Resources mentioned in this episode:

Unlimited Power by Tony Robbins

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Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson

Tue, 26 Sep 2023 04:00:00 -0400

In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience.

Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lover of all things tech and art.

Mandy gives listeners actionable tips on:

Resources mentioned in this episode:

Positioning by Al Ries

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Optimizing Landing Pages for SEO Success with Jesse Ringer

Tue, 19 Sep 2023 04:00:00 -0400

In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success.

Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations.

Jesse's dedication to progress, the fusion of creativity with data-driven approaches, and a commitment to making technology accessible to all have driven him to establish an agency that prioritizes the ethical and forward-thinking connection between data and people. Widely recognized as a creative problem solver, marketer, and entrepreneur, Jesse has a track record of assembling high-performing teams and achieving remarkable outcomes.

In today's rapidly evolving business landscape, characterized by digital transformation and the convenience of online shopping for consumers, there is an increasing demand for businesses to establish a strong online presence. This is precisely where Jesse specializes in helping companies uncover the formula for generating not only increased website traffic but, more importantly, higher revenue.

Jesse gives listeners actionable tips on:

Resources mentioned in this episode:

Living in Data by Jer Thorp

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Data-Driven Growth: Local SEO that Works with Ross McDaniel

Tue, 12 Sep 2023 04:00:00 -0400

In this episode, Ross McDaniel shares his insights on growing your firm through local SEO.

Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities.

As the founder of Fencepost and the Local Growth Formula, Ross connects quality home service businesses with the best customers. His mission? Foster community growth by championing local service providers and helping the best customers find them. Ross McDaniel, not just a strategist, but a community ally.

Ross gives listeners actionable tips on:

Resources mentioned in this episode:

From Poop to Gold by Chris Jones

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Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian

Tue, 05 Sep 2023 04:00:00 -0400

In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites.

Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm of visual design and project management, Marcus specializes in crafting polished, captivating, and informative design journeys tailored for small enterprises.

Marcus possesses the unique skill of transforming your ideas into reality, working in close partnership with you to encapsulate your distinct visual identity. Every project undertaken by Perfect Evolution reflects the culmination of Marcus's creative prowess and technical finesse, honed over two decades of immersion in the world of visual marketing.

This rich experience empowers their clients to shine through arresting design, garnering attention from a wider audience of potential customers.

Marcus gives listeners actionable tips on:

Resources mentioned in this episode:

Stories that Stick by Kindra Hall

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Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford

Tue, 29 Aug 2023 04:00:00 -0400

In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic.

Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system.

He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years.

Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone.

He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data.

Matthew gives listeners actionable tips on:

Resources mentioned in this episode:

10x is Easier than 2x by Dan Sullivan

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Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries

Tue, 22 Aug 2023 04:00:00 -0400

In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients.

Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice.

A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.

Jessica gives listeners actionable tips on:

Resources mentioned in this episode:

Tomorrow’s Lawyers by Richard Susskind

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Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller

Tue, 15 Aug 2023 04:00:00 -0400

In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees.

Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience.

His work has been featured by the BBC, Forbes, Businessweek, ZDF, Der Spiegel and many more. His latest milestone is a book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”.

Kai-Markus gives listeners actionable tips on:

Resources mentioned in this episode:

Noise by Daniel Kahneman

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What's the next big thing in AI Marketing? with Frank Mendoza

Tue, 08 Aug 2023 04:00:00 -0400

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing.

While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.

Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

Frank gives listeners actionable tips on:

Resources mentioned in this episode:

The Art of Thinking Like a Data Scientist by William Schmerzo

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ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan

Tue, 01 Aug 2023 04:00:00 -0400

In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.

Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.

In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life.

Clay gives listeners actionable tips on:

Resources mentioned in this episode:

Expert Ownership by David and Jason Benham

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Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

Tue, 25 Jul 2023 04:00:00 -0400

In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design.

Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr.

His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas.

As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively.

Jason gives listeners actionable tips on:

Resources mentioned in this episode:

Marketing Made Simple by Donald Miller

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How can I uplevel my website? with Tyler Pigott

Tue, 18 Jul 2023 04:00:00 -0400

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm.

From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work.

As CEO of Lone Fir, his favorite task is to cheer on others — whether it’s his employees, fellow agency owners or clients.

Tyler gives listeners actionable tips on:

Resources mentioned in this episode:

Who not How by Dan Sullivan

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The Follow Up Formula: Turning Leads into Cases with Ely Delaney

Tue, 11 Jul 2023 04:00:00 -0400

In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases.

He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed.

Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”.

He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.

He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”

With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1389 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.

He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!

Ely gives listeners actionable tips on:

Resources mentioned in this episode:

Me, Inc. by Gene Simmons

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Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark

Tue, 04 Jul 2023 04:00:00 -0400

In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls.

Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His practice covers film, television, theater, publishing and digital media as well as copyrights, trademarks, trade secrets and business structures and formations.

Often referred to as The Podcast Lawyer™, Gordon is a podcaster as well as a lawyer for creators. He’s been producing and hosting the Entertainment Law Update podcast since 2009. And more recently a livestream and podcast entitled “Legit Podcast Pro” Gordon is also the author of the Podcast, Blog & New Media Producer’’s Legal Survival Guide and creator of several online courses for creatives and entrepreneurs.

His undergraduate degree in radio, television and film and experience in live theater production informs his thinking about all things legal. In addition to his busy law practice, he teaches Entertainment Law at Columbia College Hollywood and Intellectual Property and Media Law at Fashion Institute of Design and Merchandising.

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What are the latest content marketing hacks? with Jesse Stein

Tue, 27 Jun 2023 04:00:00 -0400

In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space.

Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer.

Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com.

Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.

Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania’s Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo.

Jesse gives listeners actionable tips on:

Resources mentioned in this episode:

The Road Less Traveled by M. Scott Peck

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How to grow with client retention with Hemant Varshney

Tue, 20 Jun 2023 04:00:00 -0400

In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship.

For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting).

Hemant gives listeners actionable tips on:

Resources mentioned in this episode:

Principles by Ray Dalio

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How to leverage the science of branding with Stephanie Riel

Tue, 13 Jun 2023 04:00:00 -0400

In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm.

We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall.

Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert.

In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her dog Teddy the Schnoodle.

Stephanie gives listeners actionable tips on:

Resources mentioned in this episode:

Evolve Your Brain by Joe Dispenza

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How to get more leads from your website with Adam Sinkus

Tue, 06 Jun 2023 04:00:00 -0400

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website.

He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation.

Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.

Adam gives listeners actionable tips on:

Resources mentioned in this episode:

Youtility by Jay Baer

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Is your brand premium or commodity? with Johanna White

Tue, 30 May 2023 04:00:00 -0400

In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectively distinguish your brand from competitors.

Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with everyone from individuals to Fortune 200 brands worldwide to help magnetize their dream opportunities, clients and investors, and be as delightfully expensive as they deserve to be.

Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “Dreamer Extraordinaire” for top performers, elite experts, and companies who are driven to maximize their impact.

Specializing in designing premium brand identities from start to finish, Johanna assists her clients in a large range of needs, with complete branding packages that include everything you need to show up in the world as your best. - These days, she is on a mission to help other driven founders fully capture their uniqueness, level up their legacy and embody their limitless potential.

Johanna gives listeners actionable tips on:

Resources mentioned in this episode:

Start by Jon Acuff

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Quick marketing ideas for immediate results with Ben Holland

Tue, 23 May 2023 04:00:00 -0400

In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss.

We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients.

After studying Gila Monsters at Arizona State University, Ben started his first company Scorpion Sweepers, a pesticide-free scorpion control company in Phoenix, Arizona. While building his business, he also worked full-time, ascending the ranks at marketing agencies in the valley.

Ben has been lucky enough to win 14 marketing awards and has been featured on all news stations in Phoenix, Inside Edition, Animal Planet, The History Channel, Discovery Channel, the show Diry Jobs, the front page of The New York Times, and more.

Ben gives listeners actionable tips on:

Resources mentioned in this episode:

Crucial Conversations by Joseph Grenny

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A case study in marketing mastery with Daniel Callahan

Tue, 16 May 2023 04:00:00 -0400

In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years.

Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California. Throughout his career, Daniel J. Callahan has always been known as one of the top trial attorneys in California. His notable jury verdicts included a $934,000,000 jury verdict obtained after a three-month jury trial in a complex business dispute entitled Beckman Coulter vs. Flextronics. This unanimous verdict was the largest in California in 2003 and remains the largest in Orange County history.

Daniel gives listeners actionable tips on:

Resources mentioned in this episode:

Man's Search for Meaning by Victor Frankl

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How can law firms increase their marketing ROI? with Chris Nelson

Tue, 09 May 2023 04:00:00 -0400

How can you increase your marketing ROI?

As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm?

Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer goods and professional services, Chris is responsible for the lead intelligence platform’s Go-To-Market strategy and efforts in partnering with lawyers and law firms.

A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and medium-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved to the business side of the company where he was given responsibility for Strategy and Marketing, including all strategic planning, business development, and marketing activities.

Chris played a key role in the company’s efforts to build a service culture and to expand geographically and into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.

Chris gives listeners actionable tips on:

Resources mentioned in this episode:

Built to Last by Jim Collins

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Why your firm might need a podcast with Robert Ingalls

Tue, 02 May 2023 04:00:00 -0400

Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges?

While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche.

Joining me for this conversation is Robert Ingalls, a recovering attorney, speaker, and the founder of LawPods, one of the first podcast production and marketing agencies for law firms.

At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Robert speaks frequently on Podcast Marketing, Entrepreneurship, Prioritizing Mental Health, and Law Office Technology. He's also a Girl Dad, mentor, traveler, and longboard skateboarder.

Robert gives listeners actionable tips on:

Resources mentioned in this episode:

They Ask, You Answer by Marcus Sheridan

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How does positioning bring better leads? with Daniel Steinberg

Tue, 25 Apr 2023 04:00:00 -0400

How does positioning yourself online bring better leads to you and to your firm?

It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for.

In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line.

Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Legal Technology (Ex-Clio), Daniel Steinberg is the Co-Founder, and CEO of lawbrokr™, a pre-qualification platform that helps lawyers humanize the way clients interact with their law firm.

Daniel gives listeners actionable tips on:

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Overlooked cybersecurity risks with Tom Kirkham

Tue, 18 Apr 2023 04:00:00 -0400

Have you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age?

In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is.

We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web.

Plus, we'll provide practical tips on how to protect yourself from ransomware and how to buy and install software to keep you safe online.

We'll also discuss the significance of ongoing website maintenance and security updates and why they're essential in preventing cyberattacks from happening to you.

Tom Kirkham, founder and CEO of IronTech Security provides cybersecurity defense systems and focuses on educating and encouraging organizations to establish a security-first environment with cybersecurity training programs for all workers to prevent successful attacks. Kirkham brings more than three decades of software design, network administration, computer security, and cybersecurity knowledge to organizations around the country. Tom is a 2x Amazon Best Seller, and his new book is titled: Hack the Rich - A Cybersecurity Parable.

Tom gives listeners actionable tips on:

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How to drive website growth with Aaron Carpenter

Tue, 11 Apr 2023 04:00:00 -0400

In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO.

First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a generalist, and how to measure gaps in your website strategy.

Joining me for this conversation is Aaron Carpenter. Aaron is the founder of Legendary Lion Creative Agency and Mental Health Marketing.

In 2011 Aaron founded Legendary Lion Creative Agency to help small businesses grow and succeed. Since then he has worked with hundreds of mental health clinicians and group practices worldwide to help them grow their practice with his trademarked “Private Practice Growth System”. In 2021, Aaron joined the awesome mentor team at UGURUS to provide support for growing agencies worldwide.

Aaron gives listeners actionable tips on:

Resources mentioned in this episode:

Start with Why by Simon Sinek

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What everyone gets wrong about personal branding with Chris Gensheer

Tue, 04 Apr 2023 04:00:00 -0400

What does every lawyer get wrong about personal branding?

In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.

Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority.

For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.

Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris' book recommendation.

Chris gives listeners actionable tips on:

Resources mentioned in this episode:

Linchpin: Are You Indispensable?

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How to grow your email list with Kendra Corman

Tue, 28 Mar 2023 04:00:00 -0400

How do you grow your email list?

And better yet, WHY is it important for you and your firm?

In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry.

We also touch on why email marketing is important, especially if your business is primarily referral-based.

Kendra has more than 15 years of experience in marketing. She has managed one of the world's most iconic brands and spends her time now helping small businesses, entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email marketing as that is one of the best ways to get results.

Kendra gives listeners actionable tips on:

Resources mentioned in this episode:

The Gap and The Gain by Dan Sullivan

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Why you need to be secure with technology with Keith Conrad

Tue, 21 Mar 2023 04:00:00 -0400

With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology?

And better yet, HOW do you do it?

Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology.

Keith is a recovering Washington insider who has been at the forefront of aligned business transitioning for legal operations. He worked in Washington DC as a Strategic Legal Business Consultant and Transition Specialist for more than two decades. His clients include multinational AmLaw firms and government regulatory and intelligence agencies.

He left Washington to help smaller law firms become more efficient, competitive, and profitable. His legal and regulatory experience means that he doesn't just know the buzzwords; he understands the business of law.

Keith has acquired a depth of expertise in the business of small law firms, which gives him a rare insight into streamlining performance and moving firms away from inefficient “siloed” legal operations. He specializes in translating complex legal processes and technology into efficient and highly effective law firm operational strategies and capturing business value via strategic performance. He cost-effectively transitions legal operations, the legal value dialog, and the lawyer/client/staff relationship.

Keith gives listeners actionable tips on:

Resources mentioned in this episode:

The Small Firm Roadmap by Aaron Street

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Why your website needs maintenance with David Forman

Tue, 14 Mar 2023 04:00:00 -0400

Why does your website need maintenance?

Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly?

We’re talking about exactly why this is so important on the podcast today with David Forman.

We joke that David was writing code in the womb, but the truth isn’t that far off. He started building websites in middle school, before the internet was even a thing. Even while he was pursuing other career paths, that passion never subsided.

Though he had a full-time job in retail, David started and ran Clarity Creative Group on nights and weekends. After attending a Coding Boot Camp at the University of Central Florida, David was inspired to jump into digital marketing full-time and that’s when Clarity really took off!

Today, David’s focus is no longer on SKUs or holiday displays, but on helping small- and mid-sized businesses grow through digital marketing. David’s unique skill allows him to identify and jump on new opportunities. It’s tough to keep up in a world of constantly changing algorithms and standards, but he manages it flawlessly.

David gives listeners actionable tips on:

Resources mentioned in this episode:

The Four Agreements by Don Miguel Ruiz

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How to add AI to your marketing strategy with Simon Kingsnorth

Tue, 07 Mar 2023 07:00:00 -0400

AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm.

But will it replace traditional jobs? Is it still necessary to hire out certain roles?

And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI?

Joining me for this conversation is Simon Kingsnorth. Simon is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.

If you’ve been wanting to test out AI and realize its power within your own practice, you will take away a ton of value from our conversation.

Simon gives listeners actionable tips on:

Resources mentioned in this episode:

Sustainable Marketing by Michelle Carville

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Why does email marketing work for law firms? with Jeff Felten

Tue, 28 Feb 2023 05:00:00 -0400

Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?

Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.

As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.

Jeff gives listeners actionable tips on:

Resources mentioned in this episode:

Obviously Awesome by April Dunford

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How can a law firm grow with systems? with Mitch Beinhaker

Tue, 21 Feb 2023 05:00:00 -0400

How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business?

Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth.

Mitchell C. Beinhaker, Esq. is a business lawyer and estates attorney who runs a solo legal & consulting practice representing business owners, entrepreneurs, executives, and professionals. Through his 29+ years of experience, Mitchell has handled business development, marketing, firm management, along with business transactional work for clients of the firm.

He has extensive experience with corporate governance, commercial transactions, real estate, and risk analysis. Using his years of practical experience, he drafts contracts, negotiates purchases, and can manage outside counsel for any corporate situation. For business owners and executives, he creates and implements estate plans, along with succession plans to help companies continue for future generations.

Mitch gives listeners actionable tips on:

Resources mentioned in this episode:

The Referral of a Lifetime by Tim Templeton

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What is a holistic SEO strategy? with Gert Mellak

Tue, 14 Feb 2023 05:00:00 -0400

What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?

Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way.

Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.

Gert gives listeners actionable tips on:

Resources mentioned in this episode:

Work Less, Make More by James Schramko

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How to manage your brand on Google with Jason Barnard

Tue, 07 Feb 2023 05:00:00 -0400

How do you manage your brand on Google? What is an SERP and why is it important?

Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!

Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.

In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).

Jason gives listeners actionable tips on:

Resources mentioned in this episode:

Law Firm SEO by Jason Hennessey

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How do you reach an expanded audience? with Becky Robinson

Tue, 31 Jan 2023 05:00:00 -0400

How do you reach an expanded audience, and what does it mean once you do?

Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller.

Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.

Becky gives listeners actionable tips on:

Resources mentioned in this episode:

The 1-Page Marketing Plan by Allan Dib

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How do you create a 1-page marketing plan? with Allan Dib

Tue, 24 Jan 2023 05:00:00 -0400

How do you create a 1-page marketing plan?

Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?

Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past Allan has started, grown and successfully exited multiple businesses in various industries. Allan grew his previous business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies.

Allan gives listeners actionable tips on:

Resources mentioned in this episode:

Systemology by Dave Jenyns

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How do you make PPC work for your firm? with Ameet Khabra

Tue, 17 Jan 2023 05:00:00 -0400

How do you make Pay Per Click (PPC) work for your firm?

What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently?

Joining me for this conversation is Ameet Khabra.

As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns.

Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients.

Ameet gives listeners actionable tips on:

Resources mentioned in this episode:

What We Talk About When We Talk About Love by Raymond Carver

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How do you evolve your firm with design? with Gail Doby

Tue, 10 Jan 2023 05:00:00 -0400

How do you evolve your firm with design?

Why is it so important to consider the design of your firm from all angles?

While some may believe that design doesn’t matter, it truly does impact your firm in terms of clients, retention, trust and brand presence.

Joining me for this conversation is Gail Doby.

Gail Doby is co-founder of Gail Doby Coaching & Consulting, a firm that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. As the firm’s Chief Vision Officer, Doby does more than help her clients wrangle decimals on a budget sheet.

After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in Finance and Banking), she’s obsessed with sharing innovative ways to overcome the business roadblocks, challenges, and detours creative entrepreneurs face when trying to do it on their own. (She also works as a strategist, brand builder, interviewer, marketer, operations manager, human resource advisor, and sometimes therapist.)

No matter which hat she is wearing, her goal is simple—to empower design-industry clients to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game-changing strategies and business practices.

Gail gives listeners actionable tips on:

Resources mentioned in this episode:

Be Your Future Self Now by Benjamin Hardy

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What is the anatomy of a marketing strategy? with Caleb Roche

Tue, 03 Jan 2023 05:00:00 -0400

What is the anatomy of a marketing strategy?

Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads?

In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan for your firm.

Born and raised in Enid, Oklahoma, Caleb brings a personalized approach to each and every client of his. With a degree from the University of Central Oklahoma in Marketing and a M.B.A from West Texas A&M University, he finds innovative ways to reach new target customers and expand your business no matter where you start.

Combining strategy with implementation, he focuses on building long-term customers through data-driven decision-making. With experience working with both small and large companies, he has the experience to help businesses create strategic marketing plans that focus specifically on each business’s strengths, not just a one size fits all/template-based strategy.

Caleb gives listeners actionable tips on:

Resources mentioned in this episode:

Good Strategy, Bad Strategy by Richard Rumelt

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What are the myths of being published? with Cindy Constable

Tue, 27 Dec 2022 05:00:00 -0400

What are the myths when it comes to being published?

Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What do outlets look for when it comes to running a story?

Joining me for this conversation is Cindy Constable.

Cindy is a strategist, writer, and speaker. She is a Business Transformation Strategist, founder of Women Breaking The Mold, and co-founder of Results Global Impact Consulting Agency. Cindy specializes in communication by helping Vision-driven business leaders to create an equitable and inclusive workplace culture that respects and embraces each other’s humanity while continuing to multiply profitability.

Cindy gives listeners actionable tips on:

Resources mentioned in this episode:

The Antiracist Business Book by Trudi Lebron

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How to do profit-driven marketing with Hannah Smolinski

Tue, 20 Dec 2022 05:00:00 -0400

In this episode, we learn how to do profit-driven marketing with Hannah Smolinski.

How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be paying attention to our numbers to increase profitability?

Hannah is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. Her experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through fractional CFO services. She also hosts a YouTube channel with over 35,000 subscribers and uses the platform to help small businesses achieve financial success.

Hannah gives listeners actionable tips on:

Resources mentioned in this episode:

Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree

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Is a DIY website right for your firm? with Jack Newton

Tue, 13 Dec 2022 05:00:00 -0400

IS a DIY website right for your firm?

How do you know if you should create a professional website or a website through Clio’s new website developer app?

In this day and age, every lawyer should have a marketing plan, and part of that plan should be an online presence and website.

As the CEO and Founder of Clio and a pioneer in cloud-based legal technology, Jack Newton has spearheaded efforts to educate the legal community on the security, ethics, and privacy issues surrounding cloud computing, and has become a nationally recognized author and speaker on these topics. Jack has set a mission for himself and Clio to transform the practice of law, for good, and for over a decade, his commitment has been unwavering. Jack’s tremendous vision has already made a deep impact on one of the world’s oldest professions.

Jack gives listeners actionable tips on:

Resources mentioned in this episode:

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What makes for the most successful website copy? with Erin Ollila

Tue, 06 Dec 2022 05:00:00 -0400

What makes for the most successful website copy?

Is the text on your website actually that important? What makes your website copy stand out vs. your competitors?

Joining me for this conversation about writing successful website copy is Erin Ollila.

Conversion copywriter. Copy Coach.Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.

Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.

Erin gives listeners actionable tips on:

Resources mentioned in this episode:

Bird by Bird by Anne Lamott

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Why is marketing strategy so important? with Sara Nay

Tue, 29 Nov 2022 05:00:00 -0400

Why is having a marketing strategy so important?

Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?

What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.

Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.

Sara gives listeners actionable tips on:

Resources mentioned in this episode:

The Ultimate Marketing Engine by John Jantsch

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How is speaking a marketing strategy? with Grant Baldwin

Tue, 22 Nov 2022 05:00:00 -0400

How is speaking a marketing strategy?

How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients?

As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur.

Featured on the Inc. 5000 list, Forbes, Inc. Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads. Grant lives near Nashville, Tennessee with his wife, Sheila, and their three daughters. For more, visit thespeakerlab.com.

Grant gives listeners actionable tips on:

Resources mentioned in this episode:

Rework by Jason Fried

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How do you dominate local search? with Stormy Knight

Tue, 15 Nov 2022 05:00:00 -0400

How do you dominate local search?

How has Google My Business changed drastically over the years? Is it really enough to try and rank organically?

Joining me for this conversation is Stormy Knight.

With 27 years experience in search engine optimization, you would think that Stormy Knight would have a mumbo jumbo pile of technical complexity to share. But instead she has distilled all of her experience down to the simple basics that any small business person can understand and implement.

Having worked as a speaker for the launch program for Google My Business, Stormy knows what small business owners want to hear. Make it understandable and make it implementable is her motto.

Stormy gives listeners actionable tips on:

Resources mentioned in this episode:

Atomic Habits by James Clear

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What are privacy policy best practices? with Donata Stroink-Skillrud

Tue, 08 Nov 2022 05:00:00 -0400

What are privacy policy best practices?

What are the differences between privacy policies, cookie policies and terms and conditions?

How can you ensure you’re compliant with the correct policies in your country?

Donata Stroink-Skillrud is an attorney licensed in Illinois and a Certified Information Privacy Professional. She is the President and Legal Engineer behind Termageddon, a SaaS that has generated thousands of website policies and kept them up to date with changing legislation. Donata is the Chair of the American Bar Association's ePrivacy Committee, SciTech Liaison to the ABA Cybersecurity Legal Task Force and Chair of the Chicago Bar Association's Privacy and Cybersecurity Committee.

Donata gives listeners actionable tips on:

Resources mentioned in this episode:

The Everything Store by Brad Stone

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What story should you tell? with Karen Eber

Tue, 01 Nov 2022 04:00:00 -0400

What story should you tell?

What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you?

Joining me for this conversation is Karen Eber.

Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views.

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they build leaders and teams, transform culture, and tell stories. Karen works with Fortune 500 companies and universities like General Electric, Microsoft, Facebook, Kate Spade, MIT and London School of Business.

She has inspired many through her articles published in Fast Company. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. She is writing a book on storytelling, to be published with HarperCollins in 2023.

Karen gives listeners actionable tips on:

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What does ecommerce look like for lawyers? with Kathryn Smith

Tue, 25 Oct 2022 04:00:00 -0400

What does ecommerce look like for lawyers?

Can you be in ecommerce without a product-based business?

Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores.

Kathryn gives listeners actionable tips on:

Resources mentioned in this episode:

Girly Drinks by Mallory O'Meara

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Is balance realistic for lawyers? with Steve Fretzin

Tue, 18 Oct 2022 04:00:00 -0400

Is balance realistic for lawyers?

How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice?

Joining me for this conversation is Steve Fretzin.

Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys. Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

Steve gives listeners actionable tips on:

Resources mentioned in this episode:

Getting Things Done by David Allen

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What measures of success matter most? with Mark Graban

Tue, 11 Oct 2022 04:00:00 -0400

What measures of success matter most when it comes to marketing efforts and lead conversion?

How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?

Joining me for this conversation is Mark Graban.

Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT.

Mark gives listeners actionable tips on:

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Why are smart lawyers so bad at conversation? with Celeste Headlee

Tue, 04 Oct 2022 04:00:00 -0400

Why are smart lawyers so bad at conversation?

What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills?

Joining me for this conversation is Celeste Headlee, an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversations That Matter and Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving. Her latest is Speaking of Race: Why Everyone Needs to Talk About Racism and How to Do It. Her TEDx Talk, 10 Ways to Have a Better Conversation, has been viewed over 34 million times.

In her 20-year career in public radio, Celeste has been the Executive Producer of On Second Thought at Georgia Public Broadcasting and anchored programs including Tell Me More, Talk of the Nation, Here and Now, All Things Considered, and Weekend Edition. She also served as co-host of the national morning news show, The Takeaway, from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Celeste is a regular guest host on NPR and American Public Media. She is the host of Newsweek’s “Debate” podcast, and hosts a podcast for the National Gallery of Art called “Sound Thoughts on Art.” She is also the host of “Women Amplified,” a podcast from the Conferences for Women, the largest network of women’s conferences in the nation, drawing more than 50,000 people to its annual events. Celeste is also the president and CEO of Headway DEI, a non-profit that works to bring racial justice and equity to journalism and media through targeted training and interventions, and she serves on the board for the National Center of Race Amity.

Celeste is the granddaughter of composer William Grant Still, known as the Dean of Black American Composers and she is a trained operatic soprano. She lives in the DC area with rescue dog, Samus.

Celeste gives listeners actionable tips on:

Resources mentioned in this episode:

Mindwise by Nicholas Epley

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How can law firms rethink lead gen? with Tom Shapiro

Tue, 27 Sep 2022 04:00:00 -0400

How can law firms rethink lead generation?

What are the changes and tweaks you can make to your current strategy?

Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.

Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

Tom gives listeners actionable tips on:

Resources mentioned in this episode:

Impossible to Ignore by Carmen Simon

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What's next in digital marketing? with Jessica Aries

Tue, 20 Sep 2022 04:00:00 -0400

As marketing trends continue to evolve, what’s next when it comes to digital marketing?

Do you need to be on every single platform? How do you know if your content is landing for your client?

Joining me for this conversation is Jessica Aries.

Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results.

Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association’s Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin.

Jessica gives listeners actionable tips on:

Resources mentioned in this episode:

The Analytical Marketer by Adele Sweetwood

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Why is it so hard to be a happy lawyer? with Dannie De Novo

Tue, 13 Sep 2022 04:00:00 -0400

Why is it so hard to be a happy lawyer?

It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence.

Joining me for this conversation is Dannie De Novo.

Dannie is a corporate attorney, an elite happiness coach, and an international speaker and bestselling author. After having battled depression and anxiety for most of her early life, Dannie set out on a course to learn what true happiness was for her and for the sake of her baby girl. Now, Dannie regularly appears on TV news and talk shows as an expert on creating happiness and purpose, combating loneliness and depression, and managing anxiety.

Dannie gives listeners actionable tips on:

Resources mentioned in this episode:

Courage is Calling by Ryan Holiday

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How can lawyers build communities with live streaming? with Stephanie Liu

Tue, 06 Sep 2022 04:00:00 -0400

How can lawyers build communities with live streaming?

Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients?

This is what we’re covering in this episode.

Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.

Stephanie gives listeners actionable tips on:

Resources mentioned in this episode:

Presenting Magically by Tad James

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Where does most SEO go wrong? with Eli Schwartz

Tue, 30 Aug 2022 04:00:00 -0400

Where do most law firms go wrong with SEO?

One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.

In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.

Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.

His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.

As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'.

Eli gives listeners actionable tips on:

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How can lawyers get interviewed in the media? with Robyn Stevens

Tue, 23 Aug 2022 04:00:00 -0400

How can lawyers get interviewed in the media?

What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?

Joining me for this conversation is Robyn Stevens, PR expert.

After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies that dramatically raise brand awareness and value.

Robyn gives listeners actionable tips on:

Resources mentioned in this episode:

Alice in Wonderland by Lewis Carroll

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What are the best marketing methods for introverted lawyers? with Tara Reid

Tue, 16 Aug 2022 04:00:00 -0400

What are the best marketing methods for introverted lawyers?

There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this couldn’t be further from the truth.

Joining me for this episode is Tara Reid. Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a business and marketing coach with 3 businesses and 8 different revenue streams. She loves helping other entrepreneurs find more authentic ways to market their businesses.

Tara gives listeners actionable tips on:

Resources mentioned in this episode:

Quiet Voice Fearless Leader by Terrance Lee

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How can women lawyers be financially empowered? with Sibongile Ngako

Tue, 09 Aug 2022 04:00:00 -0400

How can women lawyers be financially empowered?

Why is it important to feel heard, respected, and create boundaries in the workplace?

Sibgongile Ngako joins me on the podcast this week to talk about financial independence and becoming financially empowered.

Sibongile is a Harvard-educated corporate fintech and compliance executive leveraging her expertise and background to help empower women professionally, personally, and financially.

Sibongile gives listeners actionable tips on:

Resources mentioned in this episode:

The Four Agreements by Don Miguel Ruiz

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How can lawyers use the power of story? with Bridget Cook-Burch

Tue, 02 Aug 2022 04:00:00 -0400

How can lawyers use the power of story to build better relationships and a more loyal client-base?

There is a lot of power in owning your story, and knowing how to communicate it effectively without ego or being boastful.

Joining me for this conversation is Bridget Cook-Burch. Her clients call her “The Book Whisperer”. She is a New York Times & Wall Street Journal bestselling author, mentor, trainer, mamma-bear humanitarian, and speaker known for riveting stories of transformation. Her powerful work has been showcased on Oprah, Dateline, CNN, GMA, The History Channel, NPR and in People among many others.

She is the CEO and Founder of YourInspiredStory.com. Bridget is also a co-founder and former executive director of SHEROES United, a non-profit organization that helps women and girls rise from trauma.

As a leader, storyteller, trainer and humanitarian, her greatest passion is helping others to discover the importance of their own story, and to become leaders in their own communities, and worldwide.

Bridget’s many national bestsellers include The Witness Wore Red; Shattered Silence; Skinhead Confessions; Leading Women; and also Living Proof. Bridget invites you to believe in the power of your story to change the world.

Bridget gives listeners actionable tips on:

Resources mentioned in this episode:

Life Force by Tony Robbins

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Why do lawyers need a happiness formula? with Mike Duffy

Tue, 26 Jul 2022 04:00:00 -0400

Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms?

Joining me for a conversation about creating more happiness is Mike Duffy.

Mike is a philanthropist and an author of five books on happiness including: The Happiness Book: A Positive Guide To Happiness!, The Happiness Book For Men and The Happiness Book For Kids Volumes I & II.

He has interviewed the top thought leaders, athletes, rock stars, CEO's and celebrities in the world on happiness, work/life balance, resilience and success for his books. He was an MC at Woodstock '94. He gave a TEDx talk at TEDx Berkeley. He loves to speak about how you can gain greater happiness and joy in your precious life.

Mike Duffy is the CEO of Happiness Wealth Management in San Carlos, CA. He has over 27 years experience in finance. Mike started The Happiness Hall Of Fame to recognize, encourage and celebrate people and organizations that make other people happy. Mike also founded the Happiness Hall of Fame Homeless Outreach which provides money, food, counseling and hope to the hopeless.

Mike Duffy gives listeners actionable tips on:

Resources mentioned in this episode:

Think and Grow Rich by Napoleon Hill

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What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton

Tue, 19 Jul 2022 04:00:00 -0400

What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up?

Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development.

They tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.

Drs. Kim and Todd gives listeners actionable tips on:

Resources mentioned in this episode:

Drive by Daniel Pink

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How are lead gen and personal branding the same? with Mary Henderson

Tue, 12 Jul 2022 04:00:00 -0400

How are lead generation and personal branding the same? Did you know they go hand in hand?

Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for.

Joining me for this conversation is Mary Henderson.

Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry. Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the digital sector.

Mary gives listeners actionable tips on:

Resources mentioned in this episode:

Influence by Robert Cialdini

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Why do you need to read more? with Dr. Danny Brassell

Tue, 05 Jul 2022 04:00:00 -0400

Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell.

There are so many benefits to reading that span wider than we can imagine. Dr. Danny shares that insight with us here.

For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of titles and worked with leaders from a variety of fields and disciplines, Danny has always considered himself first and foremost a teacher.

A recognized authority on leadership development, motivation and communication skills, Danny has been honored consistently for his strategic intellect and practical solutions. Audiences rave about Danny’s ability to deliver meaningful and memorable messages that are applicable for individuals within all levels of organizations. A gregarious, sought-after author, speaker and business consultant, Danny is characterized by friends, colleagues and clients as one of the most insightful, powerful and compassionate individuals in business today.

Dr. Danny gives listeners actionable tips on:

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How do the mentally strong manage their money? with Winnie Sun

Tue, 28 Jun 2022 04:00:00 -0400

How do the mentally strong manage their money?

In a world where it seems like there’s a disconnect between those who have money and those who don’t, are there things we can do on a daily basis to transform our mindset around money?

Joining me for this conversation is Winnie Sun.

Winnie is one of the most trusted financial voices on social media today. With 20+ years of experience in the financial services industry, Winnie serves as Managing Director of Sun Group Wealth Partners, CNBC Financial Advisor Council, Forbes contributor, regular Good Day Los Angeles, host of the Yes Factor podcast, and is also tv host of LevelUp With Winnie Sun on NASDAQ, Amazon Fire, Roku. Her trending business tweetchat averages over 150MM impressions per week.

Winnie gives listeners actionable tips on:

Resources mentioned in this episode:

The Trillion Dollar Coach by Bill Campbell

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https://www.instagram.com/winniesundotcom/

How can lawyers be healthier? with Julian Hayes II

Tue, 21 Jun 2022 04:00:00 -0400

How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?

My guest this week, Julian Hayes II says yes.

Julian is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status and upgrade their energy and entire human system so they can run around with their great-great-grandchildren—not just see them.

This mission is accomplished through leveraging their unique D.N.A., data-driven health metrics, N of 1 personalized programming, high-tech toys, and a performance team. He's also the host of Optimal Health for Busy Entrepreneurs and has written extensively at many of the world's largest publications such as Inc, Entrepreneur, SUCCESS & many more.

Julian gives listeners actionable tips on:

Resources mentioned in this episode:

Levels of Energy by Frederick Dodson

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How do you build a dream marketing team? with Veronica Romney

Tue, 14 Jun 2022 04:01:00 -0400

How do you build a dream marketing team?

There are two components to having a successful marketing team: a Rainmaker and a Visionary.

Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines.

She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 13 years, having been featured in places like Forbes, Inc, Huffpost, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two man cubs in the beautiful oak trees of North Carolina.

Veronica gives listeners actionable tips on:

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Why your law firm can't ignore website accessibility with Amber Hinds

Tue, 07 Jun 2022 04:00:00 -0400

Listen to this episode to learn why your law firm can’t ignore website accessibility.

As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility.

Amber is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WP Accessibility Day conference.

Amber gives listeners actionable tips on:

Resources mentioned in this episode:

Structured Negotiation by Laynie Feingold

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What are the social media trends for 2022? with Katie Brinkley

Tue, 31 May 2022 04:00:00 -0400

Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.

I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.

Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, Medium, Voyage Denver, and more sharing her strategies on how to gain a consistent strategy to gain new leads using social media. Katie specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm.

Katie gives listeners actionable tips on:

Resources mentioned in this episode:

Storybrand by Donald Miller

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Where do most initial consultation calls go wrong? with Liz Wendling

Tue, 24 May 2022 04:00:00 -0400

Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of?

Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it.

Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide seek Liz out when they want to discover how to maximize their business development skills and win more business.

Liz understands the challenges that attorneys are facing when selling their legal services in today's competitive and post-Covid-19 environment. Using a straightforward and practical approach, Liz teaches attorneys the business development skills they don’t teach in law school.

Liz gives listeners actionable tips on:

Resources mentioned in this episode:

Consultations that Convert by Liz Wendling

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Why should law firms build empires not kingdoms? with Travis Fox

Tue, 17 May 2022 04:00:00 -0400

Are you building an empire or a kingdom?

My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day.

It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging.

Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He is a Hollywood veteran who has appeared on a variety of programs, including ABC's "One Life to Live," Talk Soup, The Nashville Network, Resorts Networks, and The Golf Channel.

Dr. Fox holds doctorates in both psychology and clinical hypnotherapy and is a highly regarded public speaker. To date, Dr. Fox has made over seven thousand public appearances and lectured over one million people. He is also a renowned psychological sports coach.

Travis gives listeners actionable tips on:

Resources mentioned in this episode:

I Am That by Nisargadatta Maharaj

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How can lawyers leverage the power of LinkedIn? with Allison Nunes

Tue, 10 May 2022 04:00:00 -0400

How do you leverage the power of LinkedIn as a lawyer?

LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation.

Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn's "Rock Your Profile" program which helps members create a profile that showcases their skills, experience and accomplishments. She is a champion for helping people leverage LinkedIn, their networks and share their voice.

Allison has 20+ years of experience in the travel, meetings, event marketing and hospitality industry. She is a frequent global traveler, a fitness enthusiast and a financial wellness advocate.

Allison gives listeners actionable tips on:

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What's a law firm worth? with Bharat Kanodia

Tue, 03 May 2022 04:00:00 -0400

How do you figure out what your law firm is worth? And why would you need to do so in the first place?

Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions.

In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value.

He has appraised unique assets like the Golden Gate Bridge, Atlanta Airport, Uber, Airbnb, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others.

Bharat is the Founder of Veristrat, a company that helps startup founders and VCs by telling them what their companies are worth. He lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding.

Bharat gives listeners actionable tips on:

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How can you avoid social media overwhelm? with Andréa Jones

Tue, 26 Apr 2022 04:00:00 -0400

How do you avoid social media overwhelm? How do you turn your social media audience into a real community?

We’re discussing the power of social media for your firm in this episode.

Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it.

With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School.

Andrea gives listeners actionable tips on:

Resources mentioned in this episode:

Dare to Lead by Brene Brown

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Why does mentorship matter for lawyers? with Illana Raia

Tue, 19 Apr 2022 04:00:00 -0400

What is the value of a great mentor? Why does mentorship matter for lawyers?

You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship.

In this episode, we’re exploring why mentorship is a crucial piece when it comes to helping the next generation of lawyers grow, and I couldn’t think of anyone better to join me for this conversation than Illana Raia.

Recently named one the first 250 entrepreneurs on the Forbes Next 1000 List, Illana is the founder and CEO of Être - a mentorship platform for girls. Believing that mentors matter as early as middle school, Illana brings girls directly into companies they select to meet female leaders face to face. Illana is a member of the International Space Station U.S. National Lab Education Subcommittee and serves on the National Girls’ Collaborative Champions Board.

Illana has also authored 60+ articles for HuffPost, Ms. Magazine, Worth and Thrive Global, and her award-winning book Être: Girls, Who Do You Want To Be? was released on Day of the Girl 2019. Her next book, The Epic Mentor Guide, arrives March 2022. Prior to launching Être, Illana was a corporate attorney at Skadden Arps and a guest lecturer at Columbia University. She graduated from Smith College and the University of Chicago Law School, and lives happily in NYC.

Illana gives listeners actionable tips on:

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How do you start a new firm and deal with uncertainty? with Jeremy Widder

Tue, 12 Apr 2022 04:00:00 -0400

When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it?

That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland.

Jeremy started his solo practice in 2020 at the height of the pandemic, and he shares about how this helped his firm become more innovative.

He uses technology to automate and simplify as much of his practice as possible, while still providing top-notch legal representation and client service.

Jeremy gives listeners actionable tips on:

Resources mentioned in this episode:

The Small Firm Roadmap by Aaron Street and Sam Glover

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What is an intrapreneur? with Art Bell

Tue, 05 Apr 2022 04:00:00 -0400

What is an intrapreneur and how can it help your firm?

Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures.

We talk about what intrapreneurship can do for your firm in this episode with Art Bell.

Art is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, published by Ulysses Press, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was recently honored as a finalist in the 2020 Best Book Awards for memoir.

While working at HBO, Art pitched the idea of a 24-hour comedy network and helped develop and launch HBO’s The Comedy Channel, which became Comedy Central. He went on to hold senior executive positions in both programming and marketing. After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, Art plays piano and drums, and co-hosts “The Constant Comedy Podcast with Art Bell and Vinnie Favale.”

Art gives listeners actionable tips on:

Resources mentioned in this episode:

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How do you attract an ideal client with your brand personality? with Kaye Putnam

Tue, 29 Mar 2022 04:00:00 -0400

Can you attract an ideal client with your brand personality?

Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online.

When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you use. It’s the psychology behind it, and how it creates deep and lasting connections with your potential clients.

Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Kaye gives listeners actionable tips on:

Resources mentioned in this episode:

Psycho-Cybernetics by Maxwell Maltz

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What are the four words that can transform your sales? with Merit Kahn

Tue, 22 Mar 2022 04:00:00 -0400

Do you love being a lawyer, but can’t stand the sales hat that comes with it?

It’s no secret that sales plays a vital role in securing new clients and growing your firm.

What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode.

Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show, Certified Emotional Intelligence Coach and Certified Speaking Professional.

Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and business leaders who are frustrated because their ideal prospects were not receptive to their offers so they struggled to reach their aggressive sales goals while the pace of change meant always being in catch up mode and there was never time for creating innovative ideas especially while profit margins were slowly shrinking.

Merit gives listeners actionable tips on:

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How do you monetize podcasts? with Simona Costantini

Tue, 15 Mar 2022 04:00:00 -0400

There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible?

In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer.

Simona is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast.

She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.

Simona gives listeners actionable tips on:

Resources mentioned in this episode:

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How can lawyers give better presentations? with Tyler Foley

Tue, 08 Mar 2022 05:00:00 -0400

How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more?

Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to.

My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime.

Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked.

Tyler give listeners actionable tips on:

Resources mentioned in this episode:

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How does your style attract your ideal client? with Melanie Lippman

Tue, 01 Mar 2022 05:00:00 -0400

How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting?

These are all questions that we’re exploring in this podcast episode with Melanie Lippman.

Melanie is an image consultant and believes that confidence is a woman’s most important asset – because when you’re feeling fabulous, you’re ready to take on the world.

Melanie has always been passionate about helping people express their confidence with style. From taking classes at the Fashion Institute of Technology (FIT) as a teenager to studying fashion merchandising and cosmetic and fragrance marketing in college, she has immersed herself in the fashion world.

After becoming a mom, she decided it was time to create the career she’s always wanted – to teach women how to style their best lives.

Melanie give listeners actionable tips on:

Resources mentioned in this episode:

Playing Big by Tara Mohr

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How can you get free traffic from Google? with Paul Counts and Shreya Banerjee

Tue, 22 Feb 2022 12:00:00 -0400

Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.

In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?

A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google.

Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.

Paul and Shreya give listeners actionable tips on:

Resources mentioned in this episode:

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What is the difference between benchmarks and baselines? with Jeff Smith

Tue, 15 Feb 2022 07:00:00 -0400

What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs?

Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned.

We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Management. He is on record as the most successful author in history on the subject.

Throughout his career, he’s worked with, and is trusted by Royal families, Governments of different countries and Senior Executives in the largest companies in the world.

Jeff gives listeners actionable tips on:

Resources mentioned in this episode:

Paradigms by Joel Arthur Baker

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How can you double your revenue with the Rule of 26? with Michael (Buzz) Buzinksi

Tue, 08 Feb 2022 07:00:00 -0400

How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26.

Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing.

Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.

Buzz gives listeners actionable tips on:

Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball

Tue, 01 Feb 2022 05:00:00 -0400

For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed.

Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.

Lorraine gives listeners actionable tips on:

What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Tue, 25 Jan 2022 05:00:00 -0400

Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.

Stormie gives listeners actionable tips on:

How do you plan a year of marketing? with Michelle Hunter

Tue, 18 Jan 2022 13:54:00 -0400

At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in advance. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients.

Michelle gives listeners actionable tips on:

Resources mentioned in this episode:

Essentialism by Greg McKeown

What's different about law school now? with Samantha and Haylie from Ladies Who Law School

Tue, 11 Jan 2022 05:00:00 -0400

How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City.

We talk about:

Resources mentioned in this episode:

Law School Confidential by Robert H. Miller

Why do budgets suck? with Brooke Lively

Tue, 04 Jan 2022 05:00:00 -0400

You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you.

Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line?

In this episode, I speak with Brooke Lively, Founder of Cathedral Capital, to talk about why budgets suck, and how to run a more profitable business.

Cathedral Capital is a company made up of a team of CFO’s and Profitability Strategists who help entrepreneurs turn their businesses into profitable companies. Brooke is a highly regarded international speaker and author.

With expertise in growth management, creative problem solving and profitability strategy, Brooke has been featured in international media including Forbes, CNBC, and US News and World Report.

We talk about:

Resources mentioned in this episode:

How can lawyers use service design to be client centric? with Sérgio Taveres

Tue, 28 Dec 2021 05:00:00 -0400

When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’.

Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version.

So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential clients are searching for and finding you?

This week on the show, I spoke with Sérgio Taveres, who has a PhD in Culture and Technology, and works at the Helsinki studio of lead design agency Frog. He approaches strategy and foresight with design techniques.

We talk about:

Resources mentioned in this episode:

Rationality by Steven Pinker

How can law firms scale with subscription services? with Kimberly Bennett

Tue, 21 Dec 2021 05:00:00 -0400

Are you tired of trading time for money? If you said yes, this episode is for you!

Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings.

Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000 grand prize winner in the 2021 Launch//Code Developer Contest by Clio as determined by this year’s esteemed panel of judges.

She is an avid traveler, lover of technology, legal industry disruptor, speaker, business coach, and an attorney who runs K Bennett Law LLC - - a boutique, virtual, brand strategy law practice offering on-demand and subscription legal services to CEOs and Executive teams.

In addition to running K Bennett Law, Kim is the co-founder of Fidu Legal, co-founder of Atlanta Legal Tech, serves on the board of ABA TECHSHOW, is an advisor to CaseText, and has been recognized as a Women of Legal Tech and Fastcase50 honoree.

We talk about:

What mistakes do lawyers make with content? with Davina Frederick

Tue, 14 Dec 2021 05:00:00 -0400

Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover.

These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of these hard moments herself.

When it comes to creating content, there’s no “right” or “wrong” way, it’s about the way that feels best to you. And we do need to show up, we need to take up that space, because our clients are waiting for us to do so.

Davina is a Florida-licensed attorney, law firm growth strategist, and founder of Wealthy Woman Lawyer, LLC®. Wealthy Woman Lawyer® helps women law firm owners scale their law firm business to and through a million dollars in annual revenue with total ease.

We talk about:

Why do women lawyers need to take up space? with Nequosha Anderson

Tue, 07 Dec 2021 05:00:00 -0400

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home.

My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure the intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs.

We talk about:

Resources mentioned in this episode:

What is legal design thinking? with Laura Harnett

Tue, 30 Nov 2021 05:00:00 -0400

What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you.

How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones.

One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint - it’s what makes you the expert lawyer.

My guest this week, Laura Hartnett, has been on both sides as the lawyer and the client. She spent almost 15 years as a management consultant, a litigation associate for national and international law firms, and an in-house counsel for a Fortune 100 company. Now she brings her experience to law firms and legal departments consulting lawyers on how to use legal design thinking to make lawyering better.

We talk about:

How do you measure PR? with Michelle Calcote King

Tue, 23 Nov 2021 05:00:00 -0400

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm.

Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors.

We talk about:

How can your network help you launch your law practice? with Kristen Gyolai

Tue, 16 Nov 2021 08:00:00 -0400

Imagine having a network of trusted and supportive colleagues supporting you in every new business venture or idea?

The power that a network has is crucial in any industry, but it’s especially important in the law industry, as it has an impact on your retention, client satisfaction and overall success of your firm.

In this episode, I speak with Kristen Gyolai, who has been representing injured employees in workers' compensation matters for 8 years. Three years ago, she started her own law firm, as you’ll hear in this conversation. After starting her own law firm, she was flooded with inquiries from fellow attorneys looking to go solo.

In the summer of 2021 she launched Lure of Law, a mentorship service for attorneys who want to start their own firms. We get into so many aspects of launching a new business in this conversation, but in particular how important it is to have a network you can count on.

We talk about:

Resources mentioned in this episode:

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How do you build rapport on social media as a lawyer? with Mitch Jackson

Tue, 09 Nov 2021 08:00:00 -0400

How do you build rapport on social media as a lawyer? It’s a balance between ‘sharing it all’ and building that know, like and trust factor.

In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media.

Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.”

He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.

We talk about:

Mitch is the founder of the global LegalMinds Mastermind, and has book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs”, is a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.

Resources mentioned in this episode:

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Why shouldn't lawyers DIY their IT? with Scott Pruim

Tue, 02 Nov 2021 07:00:00 -0400

In this episode, I speak with Scott Pruim, who is with Integris, and we chat all about why it’s so important for law firms to hire out professional IT.

Scott had a short stint in law school, and has been in sales since 1998 across all sectors: blue collar/construction sales to white collar IT.

We talk about:

Fun facts about Scott: he coaches youth sports, likes to scuba dive and climb, has two kids aged 16 and 13, and his lifelong dream is to visit Egypt!

Resources mentioned in this episode:

Into Thin Air by Jon Krakauer

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Why do I need to be on camera? with Wendee Lee Curtis

Tue, 26 Oct 2021 07:00:00 -0400

In this episode, I speak with Wendee Lee Curtis about why it’s so important for lawyers to be on camera.

Wendee is a veteran Broadway performer, former entertainment & traffic reporter / news anchor and Founder of Confidence On Camera for CEOs & Entrepreneurs.

She shares with us in this week’s podcast episode why video is key in building the know, like and trust factor, and how if you’re not leveraging it, you're leaving money on the table.

We talk about:

She has spent over a decade on the "Great White Way" performing at venues such as Radio City Music Hall, Lincoln Center & Carnegie Hall. She made the leap from Broadway to broadcasting, working for KTNV-ABC in Las Vegas. Wendee is also a five-figure paid corporate host, emcee & moderator for global Fortune 500 companies. Her emcee experience includes live & virtual events for numerous pharmaceutical and Fortune 500 companies.

Resources mentioned in this episode:

Brag Better by Meredith Fineman

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Where do you start with SEO? with Pete Everitt

Tue, 19 Oct 2021 07:00:00 -0400

In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic.

In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM.

Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors.

We talk about:

Resources mentioned in this episode:

Rise of the Youpreneur by Chris Ducker

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How do I set up my legal practice on Google local search? with Jake Minick

Tue, 12 Oct 2021 07:00:00 -0400

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy’.

Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.

He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration’s course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations.

We talk about:

Resources mentioned in this episode:

John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads

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What do pricing models have to do with marketing strategy? with Sarah Moon

Tue, 05 Oct 2021 07:00:00 -0400

In this episode, I speak with Sarah Moon, the founder & strategist at Sarah Moon & Co, a boutique website design and business strategy studio based in beautiful Portland in Oregon.

We talk a lot about how marketing and pricing your services go hand in hand, because ultimately how your packages are structured and packaged impact your revenue and marketing plan.

We talk about:

Resources mentioned in this episode:

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Why is business development more important than ever before? with Steve Fretzin

Tue, 28 Sep 2021 07:00:00 -0400

In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

We talk about:

In addition to writing three books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

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Why is the traditional law practice model broken, and what can we do about it? with Ali Katz

Tue, 21 Sep 2021 07:00:00 -0400

In this episode, I speak with Ali Katz, Family Law Attorney and Founder and CEO of New Law Business Model.

What Ali Katz kept discovering was that the traditional law practice model we’ve been taught -- based on forms and documents, billable hours, and one-off transactions -- is broken, both for lawyers and their clients.

So, she invented a new law business model in her own practice back in 2003, and within three years had built a 7-figure law practice on this new model, as a single mom, working just 3 days a week in her office. From there, she founded New Law Business Model to teach her revolutionary model to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices.

Today, Ali is the CEO/founder of New Law Business Model, as well as the lead Personal Family Lawyer, serving as senior partner and law business mentor to more than 300 Personal Family Lawyer law firms across the US.

We talk about:

Resources mentioned in this episode:

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How do lawyers get engagement on social media? with Shermin Lakha

Tue, 14 Sep 2021 09:00:00 -0400

In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions.

Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become an integral part of building their success.

We talk a lot about how she built her brand and company with virtually no overhead, and without spending any money on digital advertising.

Shermin gives listeners actionable tips on:

Since launching her practice, she has worked with a variety of clients ranging from digital companies, tech startups, restaurants, beauty and fashion brands, artists, event planners, and marketing companies.

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How do imagery and video affect your website stats? with Rob Eyler

Tue, 14 Sep 2021 08:00:00 -0400

In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self.

Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation.

Listen in as we discuss Capturely’s most recent case study for a law firm client who increased their online lead conversion by 296% and decreased their website traffic bounce rate by 73% from Aug 20 to Aug 21.

We talk about this, as well as:

Experience has taught Rob to put people over everything, respect process, begin with the end in mind, and if it is not measured, then it does not grow. Rob has a BS in finance from the IU Kelley School of Business and his MBA from the University of Notre Dame.

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What does everyone get wrong about strategy? with Michelle Hunter

Tue, 14 Sep 2021 07:00:00 -0400

On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space.

Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients.

Michelle gives listeners actionable tips on:

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Trailer | Welcome to the Counsel Cast Podcast

Fri, 03 Sep 2021 17:00:00 -0400

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level.

On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online.

Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away.

Be sure to subscribe!