In this episode of Courage to Be Visible, I’m joined by Deanna Seymour—graphic designer, community builder, and founder of The Playhouse—who is on a mission to help business owners rely less on social media and more on real connection.

Because let’s be honest…

So many entrepreneurs feel like they’ve traded one boss… for 100 voices online telling them what they “should” be doing.

Deanna shares a refreshing (and freeing) perspective on visibility, branding, and building a business that actually feels good.

💡 What You’ll Learn in This Episode

• Why social media might not be the visibility strategy you think it is
• The truth about “rules” in business (and why most of them are just opinions)
• How to build visibility through community instead of constant posting
• What a “static nine grid” is and how it can simplify your content
• Why your brand doesn’t need to follow rigid formulas (yes—even your colors)
• How to create a business that feels easier, more natural, and more you

About Deanna Seymour

Deanna Seymour is a Graphic Designer and the Founder of The Playhouse, a community designed to help business owners build visibility through connection—not constant content.

She helps entrepreneurs simplify their marketing, ditch the pressure of social media, and create brands that actually feel like them.

✔️Connect with Deanna

Website: http://deannaseymour.com

Instagram https://www.instagram.com/thedeannaseymour/

LinkedIn https://www.linkedin.com/in/thedeannaseymour

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”

https://my.thebabyboomerentrepreneur.com/story-videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

In this episode of Courage to Be Visible, I’m joined by personal brand story strategist Reme Mancera, who shares a refreshing (and practical) way to approach storytelling in your business.

Instead of searching for one “perfect” story, Reme introduces her 10 Story Connectors Framework—a way to uncover meaningful moments from your life and turn them into powerful, relatable content that connects with your audience.

If you’ve ever felt overwhelmed by storytelling or unsure what to share, this conversation will show you a whole new way to think about your story—and why it matters more than you think.

👤 About Reme Mancera

Reme Mancera is a Personal Brand Story Strategist and the creator of the 10 Story Connectors Framework. She helps entrepreneurs uncover meaningful moments from their life and transform them into strategic stories that build connection, clarity, and trust in their business.

🔑 Key Takeaways

• Why storytelling feels overwhelming (and what’s actually holding you back)
• The myth of needing one “perfect” story—and what to do instead
• How to find meaningful moments in your life that connect to your work
• Why your personal experiences (even unrelated ones) make your brand more memorable
• How to use hobbies, past jobs, and life experiences as powerful business stories
• A simple exercise to uncover stories you’re overlooking
• How storytelling builds trust, connection, and clarity with your audience
• Why your unique perspective—not your credentials—is what makes you stand out

✔️Connect With Reme Mancera

Linkedin: https://www.linkedin.com/in/reme-mancera-postigo/

Instagram: https://www.instagram.com/rememancera/

Youtube: https://www.youtube.com/@rememancera

Learn how to use your Story Connectors: https://www.rememancera.com/story-connectors/#uses

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”

https://my.thebabyboomerentrepreneur.com/story-videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

In this powerful episode of Courage to Be Visible, Andrea Stenberg sits down with coach and speaker Charisse Pierce to explore a deeper truth: for many high-achieving women, being seen doesn’t feel safe.

Even when everything looks successful on the outside.

Charisse shares how early experiences of judgment and shame can shape the way we show up (or don’t show up) in our businesses—and why so many accomplished professionals still struggle with visibility, self-promotion, and feeling truly aligned.

If you’ve ever thought, “On paper, everything looks great… so why doesn’t it feel that way?” — this conversation will hit home.

About Charisse Pierce

Charisse Pierce helps women and professionals make their success feel as good as it looks through coaching and keynote speaking. She supports high-achievers in finding clarity, balance, and alignment so they can create lives and careers that feel meaningful—not just impressive on paper.

Key Takeaways

1. Why visibility often feels unsafe—and how it’s rooted in past experiences
2. The “let my work speak for itself” trap (and why it holds you back)
3. How early judgment or shame can shape your willingness to be seen
4. Why success on paper doesn’t always translate to fulfillment
5. The difference between visibility happening to you vs. choosing it intentionally
6. How identity shifts in different life seasons (career, motherhood, transitions)
7. Why clarity, balance, and alignment are key to feeling fulfilled
8. How to realign your life without blowing everything up
9. The role of guilt in staying stuck in misaligned success
10. Small, intentional steps you can take to feel more aligned and visible

✔️Connect With Charisse Pierce

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/charisse-pierce-phr-shrm-cp-77116096

LinkedIn (business): https://www.linkedin.com/company/cordison-consulting/

Instagram https://www.instagram.com/cordisoncoaching/

Make sure you take the Clarity | Balance | Alignment Mini-Assessment https://bit.ly/cba-mini-assessment

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

Kristen shares why so many entrepreneurs struggle with visibility, how video can shorten your sales cycle, and the biggest mistakes coaches make with lead magnets. If you’ve been putting off growing your email list—or attracting lots of subscribers but very few sales—this episode will give you practical strategies you can start using today.

Key Takeaways

1. Why so many entrepreneurs struggle with visibility (even when they know it’s necessary)
2. How practicing video in a “safe space” can help overcome fear
3. Why doing a regular live show builds confidence and consistency
4. How video visibility can shorten your sales cycle
5. Why your freebie should solve one specific problem
6. The biggest mistake coaches make with lead magnets
7. How to design a freebie that attracts buyers—not just subscribers
8. Why your freebie should act as an appetizer for your paid offer
9. The difference between nurturing and connecting with your audience
10. Why authenticity and imperfection build trust with your email list

About Kristen Robinson

Kristen Robinson is a Lead Generation Specialist who helps online coaches grow their email list so they can fill their online courses and programs. Through strategic lead magnets and email marketing systems, she helps entrepreneurs attract the right subscribers and turn them into paying clients.

✔️Connect With Kristen Robinson

Free gift: The Explode Your Audience Blueprint https://kristenrobinson.lpages.co/eya-blueprint/

Instagram: https://Instagram.com/ExplodeYourAudience

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

💥Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

About Mary E. Knippel

Mary E. Knippel is an author, speaker, and Soul Story mentor who blends more than 40 years of journalism experience with deep intuition to help women awaken their soul story and wisdom. She guides women to uncover the experiences that shaped them and transform those stories into meaningful messages that connect, inspire, and create impact.

Key Takeaways

1. What a “soul story” is and why it’s deeper than an origin story or hero’s journey
2. Why personal experiences are often the driving force behind meaningful businesses
3. How sharing your story helps create human-to-human connection with your audience
4. Why authenticity matters more than perfectly polished marketing
5. The difference between listing facts and painting a picture that pulls readers into your story
6. How journaling can help uncover deeper truths and insights about your experiences
7. Why your story matters and how it can offer hope and transformation for others
8. How entrepreneurs can turn their story into content, speaking opportunities, and books

✔️Connect With Mary E Knippel

Website: https://maryeknippel.com

LinkedIn https://www.linkedin.com/in/maryeknippel/

Instagram https://www.instagram.com/maryyourwritingmentor/

YouTube https://www.youtube.com/@maryeknippel/

Facebook https://www.facebook.com/maryeknippel/

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

💖💖Love the show? Subscribe then please give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

About Hailey

Hailey Rowe is a Marketing & Sales Coach, Strategist, and LinkedIn Lead Generation Service Provider who helps wellness professionals, coaches, and online service providers book clients, develop their no-brainer offers, and grow their online audience without social media overwhelm.

Key Takeaways

1. Why visibility feels scary—and how focusing on one person quiets self-doubt
2. The power of speaking directly to your ideal client instead of trying to appeal to everyone
3. Why niching down actually helps you stand out and charge more
4. The difference between going “deeper” vs. “wider” with your content
5. Why LinkedIn is a relationship-building platform—not just a posting platform
6. The biggest mistake entrepreneurs make on LinkedIn (posting without building connections)
7. Hailey’s 4-step client attraction framework: Connect, Engage, Pre-Offer, Sell
8. Why direct, intentional conversations convert better than “hope marketing”
9. How to start seeing traction on LinkedIn with consistent outreach
10. When and how to outsource LinkedIn lead generation

✔️Connect With Hailey Rowe

Hailey’s free gift: 4 Steps to Client Attraction Without Social Media Overwhelm: https://haileyrowe.kartra.com/page/client-attraction-organic

Website: https://www.haileyrowe.com

LinkedIn: https://www.linkedin.com/in/haileyr

Instagram: https://www.instagram.com/hailey_rowe

Facebook: https://www.facebook.com/groups/themarketinghubgroup

Podcast: https://anchor.fm/health-coach-nation

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of Andrea’s 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

💖💖Love the show? Subscribe then please rate and give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

About Jen Kornoely

When Jen Kornoely left corporate and started her own business in 2015, she didn’t know what she didn’t know. She was a skilled photographer, but finances, marketing, confidence, and business growth? Not so much.

After years of slowly building her business through personal development books and masterminds, Jen realized there had to be a faster and more accessible way to gain the skills and confidence women entrepreneurs need. She created She Reads, She Leads—a membership-based book club where women learn business and personal development skills together, implement what they learn, and build meaningful connections along the way.

Key Takeaways

1. Why reading alone only gets you 10–20% retention—and what dramatically increases implementation
2. How discussing a book helps you apply ideas instead of just highlighting them
3. The mindset shift women need when it comes to money and abundance
4. Why one book a month is enough to create real, measurable change
5. How community accelerates confidence, networking, and business growth
6. The surprising power of books you don’t like
7. How connection and storytelling often lead to opportunity

✔️Connect With Jen Kornoely

Website https://www.shereadssheleads.com/

Facebook https://www.facebook.com/jenniferkornoely,

LinkedIn https://www.linkedin.com/in/jennifersharpkornoely/

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

Love the show? Subscribe then please rate and give me a review of Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

In this episode, Ed Troxell reveals how six-figure coaches and consultants can break through income plateaus using his Just 15™ Authority System—a simple, strategic framework for building visibility in just 15 minutes a day.

If you’ve been stuck relying on referrals, avoiding video, or telling yourself “I don’t have time,” this conversation will shift everything.

In this powerful conversation, Andrea Stenberg sits down with visibility strategist Ed Troxell to talk about overcoming fear, building authority, and creating consistent visibility without burnout.

Ed shares his own journey from camera-shy entrepreneur to live-streaming business owner—and breaks down why raw, real, unpolished video is outperforming perfectly edited content right now.

If you’re ready to move beyond the referral ceiling, simplify your marketing, and finally show up consistently (without overwhelm), this episode is your permission slip.

About the Guest: Ed Troxell

Ed Troxell helps six-figure coaches and consultants who’ve hit a growth plateau break through using The Just 15™ Authority System—a framework for building visibility in just 15 minutes a day, even if they hate being on camera.

He specializes in helping established entrepreneurs move beyond word-of-mouth marketing and create sustainable visibility systems that generate conversations, conversions, and long-term authority.

Key Takeaways from This Episode

1. Public speaking and fear of judgment are major visibility blockers—but they can be overcome with small, consistent reps.
2. You don’t have to be great on video. You just have to get good—and get comfortable.
3. Raw, unpolished videos often outperform heavily edited content because they build relatability and trust.
4. Content leads to conversations. Conversations lead to conversions.
5. You don’t need more content—you need more strategy.
6. The biggest excuses entrepreneurs have: “I don’t have time” and “I don’t know what to say.” Both can be solved.
7. Use 15-minute sprints to document client breakthroughs and turn them into future content.
8. Word-of-mouth marketing eventually slows down—visibility systems prevent hitting the referral ceiling.
9. Celebrating small wins builds momentum and confidence on camera.
10. Sustainable marketing is about consistency, not complexity.

Concepts Discussed

The 3 C’s Framework: Content → Conversations → Conversions

The Referral Ceiling: When word-of-mouth slows down and visibility becomes essential for continued growth.

The 15-Minute Visibility Sprint: Short, focused marketing actions that build authority without burnout.

✔️Connect with Ed

Website: https://troxel.com

LinkedIn https://www.linkedin.com/in/edtroxell

Instagram https://instagram.com/edtroxellcreativeig

✔️Connect with host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth https://my.thebabyboomerentrepreneur.com/7videos

Join the Authority Building Collective for training, support, accountability and time to actually get it done!

https://my.thebabyboomerentrepreneur.com/authority-building-collective

💖💖Love the show? Follow, rate, and review Courage to Be Visible. Listen to Courage To Be Visible It helps more heart-centered entrepreneurs find us.

In this episode, psychotherapist, coach, speaker, best-selling author, and podcaster Kim McLaughlin shares a compassionate (and very practical) take on visibility for entrepreneurs who feel uncomfortable being seen—especially when body image and food struggles are part of the story.

In this episode, Andrea and Kim talk about:

1. Why some entrepreneurs don’t just avoid visibility… they actively want to be invisible
2. The “When I lose ___ pounds, then I’ll…” trap—and why it keeps moving the goalpost
3. How to shift from body-focused anxiety to message-focused leadership
4. Kim’s powerful reframe: you can’t get “there” until you’re fully here (embodied, now)
5. The role of your why: how a meaningful mission creates momentum even when fear shows up
6. A simple nervous-system toolkit for visibility days:
7. Deep belly breathing (not shallow “panic breaths”)
8. Shake it out to move anxiety energy
9. Walk it off (movement as regulation)
10. Journaling + affirmations to reset your inner narrative
11. Uplifting podcasts that “hold the high watch” for you
12. Why “Feel the fear and do it anyway” often misses a key step—and what to do instead
13. Why getting support (coach/therapist/mentor) isn’t weakness—it’s the shortcut successful entrepreneurs actually use

Quick reminder from this conversation

Visibility isn’t about being “camera-ready.” It’s about being message-ready—and letting your work reach the people who need it.

About Kim McLaughlin

Kim McLaughlin is a psychotherapist, coach, speaker, best-selling author, and podcaster. She helps people move from struggling with food and weight to feeling peaceful with food—so they can stop hiding and start living.

✔️Connect with Kim

Website: https://feedyoursoulunlimited.com/

Facebook https://www.facebook.com/KimMcLaughlinLMFT

Instagram https://www.instagram.com/feedyoursoulunlimited/

LinkedIn https://www.linkedin.com/in/kim-mclaughlin/

You Tube https://www.youtube.com/@FeedYourSoul

Free download: “Am I an Emotional Eater?” (available on Kim's website)

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth https://my.thebabyboomerentrepreneur.com/7videos

Join the Authority Building Collective for training, support, accountability and time to actually get it done!

https://my.thebabyboomerentrepreneur.com/authority-building-collective

💖💖Love the show? Follow, rate, and review Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

Valeria Basso helps women find their purpose, own their value, and build their Soul Brand, so they can return to the joyful, impactful life they were designed for.

In this conversation, we discuss:

1. Soul brand: why branding is not just colors and fonts, it’s a healing process,
2. The self-worth wound many heart-centered women carry—and how it keeps you invisible
3. Energy as a growth lever: “Our energy attracts our audience as much as any algorithm”
4. What makes you uncopyable: your story + your energy (and how to use both)
5. A practical reset: detox from external voices and rebuild your message from the inside out
6. How alignment makes decisions easier (and marketing way less exhausting)
7. Quantum Human Design as a lens for your unique way to attract and serve
8. The moment you know a belief isn’t true: it produces pain and doubt—use that as feedback

Timestamps (quick skim):

1. 00:00 Intro & why visibility feels hard (especially for women)
2. 05:07 “Brand therapist”: how soul branding emerged from real client work
3. 10:42 Energy > algorithms: becoming magnetic by being aligned
4. 17:10 Detoxing from the industry noise & rebuilding your voice
5. 21:50 Story as strategy: building your business around what only you can say
6. 27:30 Alignment → faster, easier decisions (and better clients)
7. 32:40 First steps to get back to yourself

✔️Connect with Valeria Basso:

Website: SymphonicVal.com

LinkedIn: https://www.linkedin.com/in/symphonicval/

✔️Connect With Host Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth https://my.thebabyboomerentrepreneur.com/7videos

Love the show? Follow, rate, and review Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

In this solo, Andrea shares candidly about wrestling with visibility when the headlines are heartbreaking—and why dimming your light doesn’t help anyone. You’ll hear simple reframes that make marketing feel like service, not spotlight, plus kind, practical ways to show up without being hypey or insensitive.

Andrea anchors the conversation with two touchstones: a reminder from folk singer Arlo Guthrie (“It’s okay to do for yourself what you wish for the rest of the world”) and the spirit of Marianne Williamson’s famous passage about how playing small doesn’t serve the world. If your work genuinely helps people, hiding withholds help.

In this episode you’ll learn

1. Visibility as service: why sharing your work helps the people who need you most.
2. A kinder reframe for tough weeks: show up with integrity, not performative perfection.
3. Tone-check tactics: how to adjust copy, pacing, and CTAs so you’re not tone-deaf.
4. A simple gut check: “Is it kind, useful, true—and will I be proud a week from now?”
5. Capacity with compassion: how to take a breather without disappearing.
6. Why your success serves: your business funds good work, models humane marketing, and can change someone’s day.

Connect With Andrea Stenberg

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this episode helped, please share it with a friend who needs a nudge to keep shining. Your voice is needed. Your work helps. And someone’s waiting to hear from you today.

We talk death-by-a-thousand-paper-cuts conditioning, why authenticity beats polish, and tiny, doable actions that get you visible without being precious, perfect, or burnt out.

What we cover

1. Why visibility is non-negotiable for coaches, healers, and heart-centered entrepreneurs (and why buyers are craving real over slick).
2. “Too much / not enough” programming and how it quietly blocks your voice…and your marketing.
3. The 80-year-old self exercise: reverse-engineering the qualities, values, and behaviors of your future self so you can embody them today (hello pink hair and fuchsia Docs).
4. Authenticity > perfection: why stumbling, laughing, and being “charmingly awkward” creates trust and connection.
5. Baby-step bravery: the small, safe actions (record to yourself, practice reps on mic/camera) that build confidence fast.
6. The repel era: attracting right-fit clients by being unapologetically you—and letting the wrong ones self-select out.
7. Mindset flip: from “look at me” to “let the right clients find me.” Your work matters more than a flawless delivery.
8. Style as signal: color, clothing, and “you on a good day” visuals as authentic brand cues (not vanity).

Quick takeaways

1. You don’t need to be “ready”—you need to start (tiny, repeatable reps beat perfect plans).
2. Being visibly imperfect makes you relatable, not risky.
3. Define success from the inside out (identity → action → results).
4. Boundaries are a visibility tool: magnetize your people, repel the rest—on purpose.

Connect with Jen

Website: bedarecreate.com

Facebook facebook.com/jennifervertanen

Instagram instagram.com/jenvertanen

LinkedIn linkedin.com/in/jenvertanen

YouTube youtube.com/jenvertanen

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Love the show? Follow, rate, and review Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

We dig into baby-step marketing that actually feels good (think blogging + email before live video), how to use photos when you’re camera-shy, the “you on a good day” rule for brand images, when to book a pro shoot (and when a selfie is perfect), plus the mindset flip from “look at me” to “let the right clients find me.” Hit play and leave with doable moves you can try today.

What we talk about

1. Why visibility can feel extra hard for introverts—and how to ease into it without burning out.
2. “Your pace, not the pace”: starting with writing (blogging, SEO, email) and scheduling social so you’re not “on” all day.
3. Photo confidence for camera-shy founders: relaxing your shoulders, planning the shoot, and shooting “you on a good day” (authentic ≠ unprepared).
4. Simple, no-face content ideas (hands, behind-the-scenes, POV shots) and when/why your audience still needs to see your face.
5. Pro vs. casual photos: how to mix both, and the signals it’s time to update your headshots (new hair, major style change, or the “no one recognizes me on Zoom” test).
6. The reframe that helps you finally post: it’s not “look at me,” it’s “let the right clients find me.”

About Jane Mucklow

Jane is a brand & visibility strategist and branding photographer who helps introvert business owners market with confidence and ease—in ways that actually feel good. Explore resources and her membership at pictureyourbrand.co.uk.

✔️Connect with guest Jane Mucklow

LinkedIn https://www.linkedin.com/in/jane-mucklow

Instagram https://www.instagram.com/pictureyourbrandwithjane/

Facebook Group https://www.facebook.com/groups/CaptureYourBrandStory

Quick & Easy Visibility Activity Cards - https://www.pictureyourbrand.co.uk/andrea

✔️Connect with host Andrea Stenberg

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

Love the show? Follow, rate, and review Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

Who’s Alex Carmeli? A video strategist who helps entrepreneurs get on video—especially live—to sell their offers with ease and confidence. She’s helped 3,000+ entrepreneurs and wants video to be the most fun part of your week.

What we talk about

1. Getting past the first hurdle: Why the hardest part is simply starting—and how momentum kicks in once you do.
2. Short-term vs long-term game: One “bad” video won’t ruin you; consistency builds brand and trust.
3. Live video > overthinking: Why going live can be easier than editing, plus a lightweight framework to prep in minutes.
4. Ditching perfection & comparison: How to stop measuring yourself against polished reels and actually ship your message.
5. Repurpose smarter: Clip your lives into Reels/Shorts, reuse slides and past workshops, and manage your “content assets.”
6. Do-it-now challenge: Alex’s 60-second action to get you on-camera today.

Takeaways

1. Start with what you’re confident and passionate about—refine as you go.
2. Your audience needs many touchpoints; keep showing up.
3. Use live sessions as your “source content,” then slice into short clips.
4. You probably have more content than you think—organize and reuse it.
5. Do the 60-second intro video challenge and tag us.

✔️Connect with Alex

YouTube

Facebook: https://www.facebook.com/groups/videohangout

Instagram: https://www.instagram.com/alexcarmeli/

Instagram: https://www.youtube.com/@alexcarmeli8235

✔️Connect with Andrea

Connect with host Andrea Stenberg

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

Love the show? Follow, rate, and review Courage to Be Visible. It helps more heart-centered entrepreneurs find us.

What we get into

1. Why visibility is more than “showing your face”—and how written and in-person touchpoints count.
2. The confidence muscle: why consistency (not perfection) builds credibility and sales.
3. Mindset + marketing: marrying left-brain strategy with right-brain self-trust.
4. How to stop “convincing” and start serving—so your best-fit clients self-select.
5. Practical ways to practice visibility safely (even if you’re new and nervous).
6. Why it can take 12–20 touchpoints (or ~3 hours of your content) before a buyer is ready—and what to do about it.

Highlights

1. “If you don’t have an audience, you don’t have a business—visibility is a necessary skill.”
2. “Every time you speak, you’re selling an idea—even if no money changes hands.”
3. “No today doesn’t mean no six months from now. Stay present, stay consistent.”
4. “The sweet spot is the middle: heart-centered transformation and solid transaction systems.”

Connect with Chris

Instagram: https://www.instagram.com/chris.dyer.creates/

LinkedIn: https://www.linkedin.com/in/chrisdyerheart2soul/

Website: https://www.ConnectwithChrisDyer.com

Connect with Andrea

Website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If you’re ready to show up online, grab a copy of Andrea’s 7 Essential Videos for Explosive Growth https://my.thebabyboomerentrepreneur.com/7videos

If this helped:

Share the episode with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Business strategist Yvonne McCoy shares how she rebuilt after 2020 by creating the Client’s Trust Journey—a simple, human path that helps the right people find (and trust) you. We talk about ditching perfection, reframing “failure” as data, letting your voice lead, and why authentic visibility attracts clients who already love your energy.

You’ll learn

1. Why “practicing to be perfect” makes your message irrelevant—and what to do instead.
2. The mindset shifts from “I need to be fixed” to “I need to be found.”
3. How your voice (stories, words, energy) helps clients self-select.
4. A kinder way to view failure: do → get a result → evaluate → improve.
5. Practical “gap steps” to build visibility without jumping straight to the big stage.
6. How authentic presence filters in the right clients (and filters out the wrong ones).

Gold quotes

1. “Adults need their information to be relevant. If you keep practicing perfect, the problem has already changed.” —Yvonne
2. “You don’t need to be fixed. You need to be found.” —Yvonne
3. “Failure isn’t a verdict—it’s data.” —Yvonne
4. “The message isn’t my body. The message is the message.” —Andrea

About Yvonne Yvonne McCoy, MBA helps entrepreneurs struggling with sporadic sales attract and convert the right clients. She focuses on building trust, transforming interactions into relationships, and streamlining systems for sustainable success. After a 2020 reset, she created the Client’s Trust Journey to bring clarity, alignment, and real results.

Resources & next steps

1. Join Yvonne’s live monthly workshop: Attract Your Right Client by Using the Unique Powers You Already Have (live, cameras-on encouraged).
2. Connect with Yvonne: LinkedIn & Facebook (search Yvonne McCoy, MBA).
3. Yvonne’s podcast: One Small Change.

Try this today

1. Ship something imperfect: a 60-second video, a simple post, or a short email to your list.
2. After you publish, ask: What result did I get? What’s the one tweak I’ll try next time?

Connect with Yvonne McCoy

LinkedIn: https://www.linkedin.com/in/yvonne-mccoy/

Connect with host Andrea Stenberg

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

If this conversation sparked ideas, follow the show, share the episode with a friend, and leave a quick rating/review on your podcast app. It really helps more heart-centered entrepreneurs find the courage to be visible.

We dig into turning one strong video or blog post into weeks of platform-specific content, the tools that make it fast (without sounding like AI wrote it), and the follow-up moves that convert views into sales conversations.

In this episode

• Self-sabotage, named & tamed: Elaine’s “Sally in the trunk” method for getting out of your own way—without pretending fear doesn’t exist.
• Repurpose with intention: Start with a video or blog post, then spin it into platform-specific posts (same message, different packaging).
• The workflow:
• Edit long-form quickly with Descript (cut ums/mistakes in the transcript; video updates automatically).
• Auto-clip for Shorts/Reels.
• Tailor captions by platform (LinkedIn ≠ Instagram ≠ Facebook).
• Schedule smart via your CRM (Elaine uses GoHighLevel).
• Evergreen ≠ copy/paste: Re-run winning content on a 90-day cycle and add fresh perspective.
• ROI without obsessing: Take a snapshot of followers/traffic now, commit to 6 months of consistent posting, and measure progress—don’t chase vanity metrics.
• CTAs that work: Prioritize DMs or a quick call over cold links; post with a clear intention every time.
• Follow-up that closes the loop: Why most leads die after the first touch—and how to fix it.

Links & resources mentioned

• Free gift: The One with the Follow-Up Strategy (Video + Worksheet) — create a simple, aligned system for customers, active leads, and passive leads. https://www.elaineturso.com/follow-up
• Tools: Descript https://get.descript.com/tv90z34s9h5p, 

Connect with Elaine Turso

https://www.facebook.com/elaine.turso

https://www.linkedin.com/in/elaineturso/  

https://www.instagram.com/elaineturso/

https://www.youtube.com/@elaineturso

Connect with host Andrea Stenberg  

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Grab a copy of 7 Essential Videos for Explosive Growth

https://my.thebabyboomerentrepreneur.com/7videos

If this conversation sparked ideas, follow the show, share the episode with a friend, and leave a quick rating/review on your podcast app. It really helps more heart-centered entrepreneurs find the courage to be visible.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

1. The hidden roots of visibility fear (judgment, criticism, worthiness).
2. Why perfectionism = procrastination (and how to break the loop).
3. Erin’s simple visualization practice to rewire your brain for confidence.
4. How to start small (safe rooms, short videos) and stack wins.
5. What audiences actually want now: authenticity over polish.
6. A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

1. Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
2. Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: ErinSumm.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this helped:

Share the episode with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Episode summary:

Why is visibility so hard—especially for heart-centered women entrepreneurs? Valeria shares how deep, often inherited wounds around self-worth make us hide, imitate others, or polish ourselves into invisibility. She introduces Soul Branding: a branding-as-healing process that helps you reclaim your value, infuse your essence into your brand, and show up in a new, collaborative way of doing business. We dig into authenticity, the subconscious signals your audience feels, and why your energy is the most underrated marketing asset you have.

You’ll learn:

• The real reason visibility triggers women entrepreneurs (self-worth + lineage patterns).
• Why heart-led founders are ushering in a new, collaborative business paradigm—and the tension of building it inside old systems.
• Soul Branding 101: branding as a healing process that helps you own and express your true value.
• How copying industry language erodes trust—and how to sound like you again.
• The two things competitors can’t replicate: your energy and your unique expression (voice/appearance/personality).
• How authenticity builds subconscious trust (and why audiences feel it when you’re out of sync).
• 
  

Try this today:

List 3 words that describe the energy you want clients to feel from you (e.g., calm, grounded, bright). Edit one headline, About paragraph, or video intro so those three words are unmistakable.

Connect with Valeria Basso:

Website: https://www.symphonicval.com/ 

LinkedIn https://www.linkedin.com/in/symphonicval/

Connect with Andrea:

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this episode helped:

Share it with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Episode summary:

Feeling “too much” and “not enough” at the same time. Wearing ten different identities—and losing track of the real you. Jen and Andrea go deep on why authentic visibility is non-negotiable for coaches, healers, and heart-centered entrepreneurs (in a saturated, more-savvy market), and how to find the version of you that’s worth turning the volume up on. Jen shares her 80-year-old future-self method, worthiness work, and why small, bold external choices (pink hair, fuchsia Docs) often reflect big internal alignment.

You’ll learn:

• Why buyers are more discerning—and how authenticity cuts through.
• The “death by a thousand paper cuts” messages (“too much / not enough”) that shut us down.
• Jen’s Future Self at 80 exercise to reverse-engineer who you want to be—starting today.
• How external cues (style/brand) can anchor internal identity and consistent showing up.
• Moving from hiding to worthy of being heard—without over-performing confidence.
• Practical ways to be visible that match your energy (not just one channel).

Try this today:

Write a quick snapshot of your 80-year-old self living a life you’re proud of. Identify 3 qualities she embodies. Choose one tiny action you can take today that expresses one of those qualities (how you post, what you wear on camera, what you say “no” to).

Connect with Jen Vertanen:

Website: bedarecreate.com

Facebook: facebook.com/jennifervertanen

Instagram: instagram.com/jenvertanen

LinkedIn: linkedin.com/in/jenvertanen

YouTube: youtube.com/jenvertanen

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Episode summary:

If you’ve ever told yourself “I’ll get visible when I lose the weight / fix my hair / feel more confident,” this conversation is for you. Kim explains how body discomfort and emotional eating can drive “invisibility,” why waiting for a future version of yourself keeps you stuck, and how to anchor into your why so you can show up now—on camera, on stage, and in sales conversations—with the body you have today.

In this episode

• Why visibility feels hard when your body feels unsafe (wanting to be invisible vs. running a business).
• The moving goalpost of “I’ll show up when…” and how years slip by.
• Shift the message: your body isn’t the message—your message is.
• Start with your why to create urgency and courage (without perfection).
• Every conversation is a speaking gig: podcasts, networking, DMs, even sales calls.
• Get help: how coaching and aligned systems make showing up sustainable.

Connect with Kim

Website: FeedYourSoulUnlimited.com

Grab Kim's free gift Am I an Emotional Eater? Take Kim’s quick quiz to get clarity and next steps. Grab it here: https://go.feedyoursoulunlimited.com/emotionaleatingquizfysu

Facebook https://www.facebook.com/KimMcLaughlinLMFT

Instagram https://www.instagram.com/feedyoursoulunlimited/

LinkedIn https://www.linkedin.com/in/kim-mclaughlin/

YouTube https://www.youtube.com/@FeedYourSoul

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

What’s inside

• Why the very first step is the hardest—and how momentum kicks in once you post. (0:00–2:27)
• Alex’s origin story: from fitness director to weekly lives that snowballed a community—and a new business. (2:28–5:30)
• Tech isn’t the block; “what do I say?” is—start with what you’re most confident about. (5:31–7:20)
• Play the long game: one “bad” video won’t make or break you. (7:21–8:05)
• Do-it-now challenge: record a 60-sec intro and post it—exact script inside. (8:06–9:40)
• Idea capture tip: keep a running list so you’re never “out of ideas.” (9:41–10:20)
• Have fun with it: why natural, imperfect videos resonate (yes, even in pajamas). (10:21–11:08)

Try this today

Record a 60-second intro: who you are, who you help, and that you’re showing up more. Invite viewers to comment “excited” if they’re in. Post it and tag @andreastenberg so we can cheer you on.

Alex Carmeli

Alex is a video marketing strategist who’s helped 3,000+ entrepreneurs get on video (especially live) with ease and confidence.

Find out more about Alex at http://www.unscriptedmoment.com/videoskillslab

Facebook Group https://www.facebook.com/groups/videohangout

Instagram https://www.instagram.com/alexcarmeli/

YouTube https://www.youtube.com/@alexcarmeli8235

Connect with Andrea

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

In this episode: Heart-centered entrepreneurs don’t hide because they’re lazy—they hide because visibility triggers judgment, capacity fears, and good old self-sabotage. Elaine shares her simple, memorable way to spot sabotage (she calls hers “Sally”), and how to contain it so you can show up—your way. If social feels heavy, she offers other paths (1:1 outreach, networking) and the mindset to back them up. We also talk about giving yourself homework, building systems (brand/website/CRM) that support consistent visibility, and choosing channels that actually light you up.

You’ll learn:

• Why “I’m not posting” is often a capacity fear in disguise.
• The “Sally in the trunk” mental model to tame self-sabotage (not fight it).
• Visibility alternatives if you don’t want to live on social (and how to make them work).
• Why aligning brand, website, and CRM removes friction and builds confidence to be seen.
• How simple, consistent actions beat perfection every time.

Try this today: Name your inner saboteur and visualize moving them from the passenger seat to the trunk. Then take one tiny visibility action that feels light: send a warm DM, confirm a coffee chat, or post a short “here’s how I help” note.

Connect with Elaine Turso: Business Makeover + CRM support:

Facebook https://www.facebook.com/elaine.turso

LinkedIn https://www.linkedin.com/in/elaineturso/

Instagram https://www.instagram.com/elaineturso/

YouTube https://www.youtube.com/@elaineturso

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

When the world flipped in 2020, Yvonne realized her business had become a “cluttered junk drawer” of programs with no clear focus. That wake-up call led her to design the Client’s Trust Journey—a simple path that helps prospects find you, trust you, and hire you. In this conversation, Yvonne shares why perfection kills relevance, how authenticity outperforms “broadcast voice,” and why you don’t need to be fixed—you need to be found.

You’ll learn:

• Relevance beats perfection: if you polish forever, the problem you’re solving changes—and you’re no longer useful.
• Be you, on purpose: how sounding “too professional” can erase your real voice (and repel perfect-fit clients).
• Visibility ≠ only video: ways to be found through 1:1 connections, networking, and channels that light you up.
• Own your odd: your “odd duck” strengths are often the magnet your clients are seeking.
• Evidence audit: stop collecting proof it’s unsafe to be seen; start sharing the stories that serve.
• From junk drawer to journey: align brand, offers, and systems so every touchpoint builds trust.

Try this today:

Pick one channel (video, networking, or 1:1 outreach) and share one relevant story in your true voice—no over-polishing. Ask for a next step: “Want the checklist? DM me ‘TRUST’.”

About Yvonne:

Yvonne helps entrepreneurs struggling with sporadic sales attract and convert the right clients by transforming interactions into lasting relationships. Her message: “You don’t need to be fixed. You need to be found.”

Connect with Yvonne

LinkedIn: https://www.linkedin.com/in/yvonne-mccoy/

Sign up for Yvonne's Free Workshop

Attract Your Right Clients by Unlocking the Unique Power You Already Have!

Connect With Andrea

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

My goal for this podcast is to inspire you to take action now so that you can get visible and grow your business. Plus I truly believe that if enough passionate entrepreneurs start speaking out, together we can make the world a little bit better.

I’m your host Andrea Stenberg. I’m a marketing and visibility strategist who has been helping entrepreneurs like you get visible since 2005, long before there was online video.

I release new episodes every Monday morning.

The podcast is mostly 20 - 30 minute conversations with experts and entrepreneurs who have a story about how they (or someone they know) found the Courage to Be Visible. But from time-to-time I'll grab the mic myself and share my own thoughts, opinions and stories.

You can find this podcast on any podcast app on the planet including on Apple Podcasts, Amazon and Spotify.

If you’d like to subscribe you can do so at TheBabyBoomerEntrepreneur.com/listen

Connect With Andrea Stenberg

Website https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur