Creating the World's Best Client Experience

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The 8 Principles of Success & More with Robert White

Thu, 02 Apr 2026 04:00:00 -0400

In this episode, Alison has a thought-provoking conversation with Robert White, an executive coach and high-level consultant specializing in guiding CEOs and leaders toward greater connection, purpose, and fulfillment in their professional lives. As they discuss the client experience, they take a fascinating detour into the broader landscape of personal and organizational growth, particularly in the context of post-pandemic challenges faced by many leaders today.

Robert shares his compelling journey, which began in challenging circumstances, shaped by poverty and adversity and throughout their conversation, they go deep into the core principles that underpin his coaching philosophy. Robert emphasizes the importance of focus, alignment, and commitment among leaders in order to drive meaningful results. He outlines an innovative framework for effective leadership built on eight principles of success that foster a thriving workplace culture.

Alison and Robert further explore how these principles translate to a profound customer experience. Robert reveals how the effectiveness of his training sessions hinges on creating experiential learning opportunities that allow participants to practice these principles in real-time, leading to immediate application in their organizational contexts. By sharing personal stories and insights from his expansive career, Robert underscores how transforming leadership behaviors inevitably enhances the experience of clients they serve.

Robert brings to light the challenges faced by leaders who may hesitate to embrace risk and vulnerability and he emphasizes that the fear of failure often stems from past experiences, which can inhibit personal and organizational growth. To counter this, he encourages leaders to take actionable steps toward personal awareness and interpersonal honesty—identifying and acknowledging their own feelings and behaviors that may be deterring progress.

In offering actionable advice to listeners, Robert compellingly advocates for heightened awareness—both of oneself and of the environment surrounding them. This practice of deep observation facilitates a shift in perspective, allowing leaders to connect more authentically with their teams and clients, ultimately fostering an environment of trust and collaboration.

HIGHLIGHTS:

2:08 A Journey from Struggle to Success

4:25 The Transformation Experience

7:00 Leadership and Team Integration

8:25 The Rule of Three

10:08 Principles of Success

16:19 Impact on Client Experience

18:17 The Importance of Honesty

23:11 Overcoming Fear of Risks

32:23 Key Takeaways and Advice

connect with Robert

website: https://extraordinarypeople.com

Facebook: https://www.facebook.com/robert.white1

YouTube: https://www.youtube.com/user/aspenrobert

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Building Bridge Offers and Examples (part 2)

Thu, 26 Mar 2026 04:00:00 -0400

In this part 2 of the series, Alison explores further the concept of bridge offers, building upon the foundational knowledge shared previously. She aims to provide actionable insights and concrete examples that can help service-based entrepreneurs cultivate a robust ecosystem within their businesses.

Alison emphasizes the importance of having strategically connected offers that guide clients seamlessly from one phase of their journey to the next. Through compelling examples, she illustrates how bridge offers function as critical support systems that facilitate progression—allowing clients to move confidently from initial interactions to deeper commitments. It's not merely about presenting extensive options but crafting a clear pathway that enhances client experiences.

The heart of the discussion lies in recognizing the common missteps that many professionals make when transitioning clients from introductory offers to more substantial commitments. She outlines the typical pitfalls, such as assuming that clients inherently know the next steps once they have completed an entry point. Without intentional design, clients may feel lost, which can lead to disengagement. With specific examples drawn from the fitness industry, nutrition coaching, business consulting, and retreat leadership, Alison provides listeners with diverse scenarios to help them visualize how bridge offers can be effectively structured.

Alison's examples highlight the necessity of creating integrated experiences that resonate with clients and presents the argument that transformation extends beyond a singular experience and develops through ongoing support that nurtures newly acquired habits while preventing regression. By fostering a community of peers and providing structured guidance, business owners can create environments where clients feel empowered to thrive long after initial interactions.

Ultimately, this episode serves as a comprehensive exploration of bridge offers as essential tools for connecting different aspects of a service-based business urges listeners to consider their own client journeys and the gaps that exist in their offerings. By addressing the needs of clients at various stages—acknowledging their wins while guiding them to the next level—she aims to inspire them to build vibrant ecosystems that not only benefit their businesses but also profoundly impact their clients' experiences.

HIGHLIGHTS:

2:38 The Importance of Client Ecosystems

6:33 Defining Bridge Offers

10:44 The Fitness Coach Example

14:22 Nutrition Coaching Strategies

17:39 Business Coaching Insights

21:38 Retreat Integration Strategies

25:11 Importance of Post-Retreat Support

29:28 Building Trust and Value

32:41 Merging Online and In-Person Experiences

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Building a Beauty Brand with Rachel Bacheler

Thu, 19 Mar 2026 04:00:00 -0400

Alison sat down with Rachel Bacheler, CEO of Doctors Remedy, a revolutionary company that specializes in healthy nail and foot care products. They discussed the unique business model and innovative approach behind Doctors Remedy, exploring how Rachel took her husband’s vision of developing a client-friendly nail polish and transformed it into a thriving business over the last 19 years.

The discussion revealed the inspiration of Doctors Remedy, stemming from Rachel's husband, a podiatrist, who recognized a gap in the market for nail care that catered to those seeking aesthetic beauty without compromising health. Historically, podiatrists discouraged the use of nail polish, focusing on foot health over beauty. However, Rachel's husband had an "aha moment" that led to the creation of a nail polish that wasn't just safe but also enriched with ingredients beneficial for nail strength and health.

Rachel emphasized the importance of health in nail care, discussing the harmful ingredients often found in conventional nail products and how Doctors Remedy set a precedent by formulating polishes free from toxins. By enriching their polishes with organic ingredients such as wheat protein, ginseng, and biotin, they’ve not only made beauty safer for consumers but also provided a product that actively promotes healthier nails.

A highlight of their conversation was Rachel's recounting of how Doctors Remedy navigated market entry, particularly their surprising success at a podiatry conference where they sold to numerous doctors in just one weekend. This pivotal moment established credibility for their brand, allowing them to grow and expand their reach.

Alison and Rachel also discussed the company's diversification into other products and markets, including foot care items and collaborations with college athletes and Rachel shared how this strategic direction has allowed them to appeal to a broader audience beyond their initial demographic of women aged 45 to 65, now also reaching athletes and younger consumers with their unisex products.

This episode serves not only as an exploration of Doctors Remedy's unique approach to nail and foot care but also as a broader lesson on the importance of adaptability and customer engagement in business. Rachel's journey emphasizes the value of staying true to one's vision while remaining open to new opportunities and insights.

HIGHLIGHTS:

6:07 The Journey of Doctors Remedy

8:27 Innovative Products and Market Response

12:23 Building the Brand

15:59 Expanding the Audience

19:12 Navigating Challenges

23:30 Lessons Learned in Business

connect with Rachel

website: https://www.remedynails.com

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Building Bridge Offers in Your Hybrid Model (part 1 of 2)

Thu, 12 Mar 2026 04:00:00 -0400

Alison kicks off this two-part mini-series on bridge offers, which are crucial for enhancing client relationships and dives into the significance of crafting unique and effective client experiences within your business ecosystem. She begins with part 1 focused on the concept of bridge offers, exploring how they serve as critical connectors in nurturing client relationships.

Alison gives a 360 degree view on the importance of bridge offers, which act as transitional tools, guiding clients from initial interest to higher engagement levels. Previously, many businesses operated with only a free offer and a high-ticket option, creating a dangerous gap that left clients stranded at the edge, unsure of how to proceed. Now, as the business landscape evolves, it’s essential to develop bridge offers that not only fit the business model but also genuinely serve clients by providing support and connection.

Alison emphasizes the need for multiple entry points in today’s market and discusses the limitations of linear sales funnels and stresses the importance of recognizing that client journeys are far from straightforward. Today, clients come from various channels, requiring adaptable structures that cater to diverse entry points without making them feel confined. The bridge offer emerges as a solution, feeding their journey and keeping them engaged as they transition to higher levels of support.

Throughout this episode, Alison shares the essential questions to consider when developing your bridge offer. What is preventing your clients from achieving the results they desire? Is it accountability, implementation, community, or personalization? Each of these gaps identifies what your bridge offer should address to be effective. She also provides examples from within her own practice, demonstrating how understanding client needs leads to authentic and actionable bridge offerings.

Tune in March 26 (2 weeks) for part two, where Alison will expand on bridge offers with real-life examples across various business models, shedding light on how adopting a hybrid approach can elevate your understanding and execution of client relationships.

HIGHLIGHTS:

1:55 Building an Ecosystem

10:18 The Role of Bridge Offers

14:49 Understanding Your Client's Needs

21:49 What a Bridge Offer Should Not Be

22:46 Conclusion and Next Steps

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Email Marketing and Compliance with Hazel Jones

Thu, 05 Mar 2026 04:00:00 -0400

Alison sits down for a deep and insightful discussion with Hazel Jones, a seasoned copywriter and expert in email marketing strategy. They delve into the often-overlooked significance of email in enhancing the client experience, especially for businesses navigating today's digital landscape.

They start by unpacking the essential foundation of effective email marketing: deliverability. Hazel reveals how common pitfalls like misrouted emails often stem from a lack of awareness about the regulations governing email marketing and the technical intricacies of DNS records. Listeners will discover why it is imperative to ensure their email settings are correctly configured to avoid being relegated to the spam or promotions folders.

As the conversation progresses, they discuss the evolving landscape of email marketing regulations, particularly the increasing emphasis on privacy. Hazel explains the difference between explicit and implied consent when building email lists, offering cautionary tales about the pitfalls of buying email lists and the long-term consequences for sender reputation.

Of particular interest is Hazel’s advice on warming up a domain, a critical yet often neglected step in establishing credibility with email service providers. They explore practical steps for fostering a genuine connection with subscribers through consistent and informative communication. This foundational work isn't just about compliance; it’s about fostering trust and engagement, which ultimately leads to better business outcomes.

Towards the end of their conversation, they look ahead to the future of email marketing, considering potential regulatory changes and their implications for businesses. Hazel's insights serve as a vital reminder of the importance of adapting to ongoing changes in the digital landscape. By prioritizing consent, transparency, and value, business owners can navigate the complexities of email marketing effectively.

HIGHLIGHTS:

2:18 The Importance of Email Marketing

4:17 Understanding Email Regulations

6:06 Setting Up DNS Records

13:18 Warming Up Your Domain

16:00 Building Sender Reputation

17:50 The Future of Email Marketing

25:55 Types of Consent in Email

29:08 Quick Tips for Email Success

connect with Hazel

website: https://hazeljonescopywriting.com

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A Fireside Chat on the Retreat Industry Forum Retreat with Alison, Erin & Shannon

Thu, 26 Feb 2026 04:00:00 -0400

Alison reconnects with Erin and Shannon to discuss the upcoming Retreat Industry Forum in Denver this May. They highlight the event's unique aspects, the influx of seasoned professionals eager to share insights, and the focus on advanced conversations.

Their commitment to a stellar lineup of expert speakers aims to foster meaningful networking and valuable interactions. They urge attendees to embrace technology and business acumen to thrive in the evolving retreat landscape. Join them in exploring the transformative connections and experiences that await at the forum. Stay tuned for future episodes featuring their sponsors and future events.

Retreat Industry Forum registration: https://surl.li/fstsce

HIGHLIGHTS:

4:31 Attendee Experience

8:37 The Importance of Networking

12:20 Investing in Yourself

15:15 Quality Over Quantity

18:57 The Magic of Collaboration

24:48 Expanding the Retreat Industry

27:04 Embracing AI and Technology

30:46 Normalizing Retreats as Business

34:45 Elevating the Industry Together

35:33 Closing Thoughts and Next Steps

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All About Couture Retreats & Events with Daesha Donze

Thu, 19 Feb 2026 04:00:00 -0400

Alison examines the essential elements of curating exceptional client experiences, highlighting the significant role of retreats and events in fostering meaningful connections and lasting transformations. She's joined by Daesha Donze, the founder of Couture Retreats and Events, whose expertise in retreat coordination brings valuable insights about how to elevate any event into a memorable experience.

Daesha’s background as a travel advisor underscores the importance of meticulous planning when it comes to retreats. She explains that a well-coordinated retreat is not merely a getaway; it’s an opportunity for transformation that blends the joy of travel with the power of strategic engagement. Daesha emphasizes that utilizing professional resources can mitigate risks associated with venues that appear ideal but often fall short of expectations.

Throughout their conversation, they touch on the logistical and legal aspects of event planning that many retreat hosts may overlook. Daesha elaborates on the legal requirements surrounding group travel and venue bookings that necessitate working with certified professionals, which can save retreat leaders from potential pitfalls. The discussion emphasizes how having someone like Daesha on your team can transform the chaotic nature of planning into a streamlined process rather than getting lost in logistics.

Looking ahead, they discuss emerging trends in the retreat industry, including the increasing demand for intimate, personalized experiences as opposed to larger, generalized conferences. This shift emphasizes that the deeper connections formed in smaller settings amplify the overall impact of the event, making professional guidance throughout the planning process even more critical.

HIGHLIGHTS:

3:29 Understanding Retreat Coordination

4:47 Importance of Legalities in Retreats

6:08 Venue Selection Challenges

9:18 The Value of Experience

12:56 Future of Retreats and Events

15:50 Navigating Challenges as a Host

17:23 The Shift in Retreat Dynamics

20:28 Defining the True Purpose of Retreats

23:44 Building Ongoing Relationships Post-Retreat

26:55 Tips for Planning Your Retreat

connect with Daesha

Instagram: https://www.instagram.com/daeshadonze

Styl'd & Sold Out Event Guide: https://daeshadonze.com/the-styled-and-sold-out-event-guide

Free retreat consult: https://links.ivorey.io/widget/bookings/event-fit-chat

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A Fireside Chat About the Retreat Industry Forum with Alison, Erin and Shannon

Wed, 18 Feb 2026 03:00:00 -0400

Alison, along with her colleagues, Erin and Shannon sit down to expand on the inception and vision behind the Retreat Industry Forum, which aims to elevate the narrative around the retreat sector. They discuss the need for an event tailored for seasoned retreat professionals seeking to enhance their offerings and reveal details about the upcoming Forum in Denver, emphasizing the importance of shared experiences and collaboration among attendees.

Their conversation challenges conventional views on investing in personal and professional growth, highlighting that participating in high-quality events can lead to significant returns. They also address the evolving retreat landscape shaped by technological advancements and advocate for viewing retreats as impactful, professional enterprises. This episode invites industry leaders to join them in catalyzing tangible change and fostering innovation within the community.

Info & Tickets for the Retreat Industry Forum: https://surl.li/fstsce

HIGHLIGHTS:

2:38 Setting Ourselves Apart

4:33 The Shift in Attendee Demographics

7:06 The Value of Being In the Room

11:32 Investment in Yourself

13:58 The Importance of Quality Speakers

16:53 Future Opportunities and Engagement

19:08 Making It Happen

21:05 The Power of Collaboration

25:11 Embracing Technology and AI

29:06 Normalizing Retreats as Business

31:16 Profit and Purpose

33:51 Elevating the Industry Together

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What Entry Points Are in Your Business and Where to Start (part 2 of 2)

Thu, 12 Feb 2026 04:00:00 -0400

Alison dives deeper into the importance of entry points in business, which serve as welcoming gateways for potential clients and enhance their overall experience. She adds to the concepts from Episode 148, emphasizing that an effective entry point focuses on helping clients achieve their first wins in a secure and intentional manner, rather than just offering free resources.

She shares practical and valuable examples from clients in various fields, illustrating how tailored mini-experiences can showcase value and create momentum toward higher-tier services. Alison introduces a simple three-part framework to identify client needs and design transformative experiences, and emphasizes the risks of not implementing these strategies. This episode encourages listeners to reflect on existing frameworks and highlights the opportunity for business growth through well-crafted entry points.

HIGHLIGHTS:

1:54 Understanding Entry Points

6:24 The Importance of Clarity

9:32 Real-World Examples

17:12 Practical Tips for Implementation

21:36 The Cost of Inaction

25:15 The Need for Flexibility

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Beyond Material Success with Jens Nielsen

Thu, 05 Feb 2026 04:00:00 -0400

High-Performance is the topic of the day and Alison had the chance to sit down with Jens Nielsen, a high-performance coach and successful real estate entrepreneur. Their conversation dives into the nuanced landscape of client experience, particularly focusing on how high-performance coaching can significantly enhance the value and fulfillment that clients derive from their pursuits.

They explore the essence of high-performance coaching, where Jens emphasizes the importance of clarity in personal vision and the need for individuals to balance health, relationships, and professional aspirations. His insightful perspective suggests that true fulfillment comes not from climbing the highest mountain or achieving the largest paycheck, but rather from living a well-rounded life where various aspects flourish in unison.

Throughout the discussion, they examine the critical pillars of high performance that Jens employs in his practice—clarity, energy, courage, productivity, and influence. Each pillar plays a vital role in helping individuals break through their stagnation and unlock their potential. Jens illustrates how transforming one’s mindset can change the trajectory of a life that may feel stuck or unfulfilled.

Additionally, they tackle the common issue many entrepreneurs face—creating a business that enhances their desired lifestyle rather than detracting from it. Jens shares powerful anecdotes showcasing the impact of coaching on clients' lives, including remarkable stories of individuals who have shifted their focus from mere financial success to creating a business that serves their personal dreams and family aspirations.

The episode wraps up with insights on the importance of self-awareness, mentorship, and the courage to take the first step towards change. Jens highlights the necessity of investing in oneself, both financially and personally, to cultivate growth and satisfaction in various domains of life.

HIGHLIGHTS:

3:26 Understanding High Performance Coaching

5:48 Why Seek a High Performance Coach?

9:13 The Importance of Clarity and Courage

11:25 Five Pillars of High Performance

13:21 Balancing Life and Business

15:35 Success Stories and Transformations

19:06 Lessons from Personal Experience

23:08 Working with a High Performance Coach

connect with Jens

website: https://jensnielsen.us

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Podcasting and Media Futures with Adam Torres

Thu, 29 Jan 2026 04:00:00 -0400

Alison is joined by Adam Torres, a prolific media personality with a remarkable track record in podcasting, having conducted over 6,000 interviews across multiple shows. Their conversation dives deep into the significance of branding, moving beyond conventional notions centered around logos and design, to explore the emotional and transformational aspects of how brands connect with their audiences.

Adam shares his background in finance, which laid the foundation for his future endeavors in branding and media. Initially skeptical about the value of writing a book and establishing a personal brand, he experienced an epiphany when he realized the profound impact storytelling can have on people's perceptions. This realization prompted Torres to pivot from managing wealth to leveraging the power of storytelling through podcasting and media.

The duo discusses the evolution of their respective shows and how the pandemic challenged Torres to innovate his services, leading him to help others launch their podcasts. He notes that he has assisted over 250 individuals or organizations in starting their own shows, responding to an increasing demand for content that allows personal narratives to be shared.

The conversation progresses to address the shifting landscape of branding in society as Torres explains that brands today must incorporate a personal element to truly resonate with audiences. He points out the changing perceptions around social media and how individuals are increasingly making purchasing decisions based on personal connections rather than traditional corporate branding.

Throughout their discussion, Adam shares his early days as a podcast host and points out that, while the podcasting space may seem saturated, there are still ample opportunities for unique voices to emerge. In fact, he predicts that the podcast industry is only at the beginning of its growth trajectory. With a vision of a future where there may be billions of podcasts, Torres asserts that the true value in podcasting lies in the relationships and trust established over time, regardless of the competition.

Towards the end of the interview, Adam provides advice for listeners who feel daunted by the vastness of the online space and the competition. He highlights the significance of managing expectations, emphasizing that the primary focus should be on building connections rather than purely seeking revenue. He urges aspiring podcasters and business owners to embrace the journey and take incremental steps towards their goals, reminding them that every individual has a unique story worth sharing.

HIGHLIGHTS:

1:55 Adam Torres: The Media Giant

5:53 Transitioning from Finance to Media

7:43 The Power of Podcasting

11:14 Disrupting Traditional Business Models

13:05 The Evolution of Branding

16:11 Personal Connection in Branding

20:02 Authenticity in Content Creation

22:37 The Saturated Market Myth

25:52 Managing Expectations in Online Presence

29:01 Connecting Podcasting to Client Experience

31:39 Building a Sustainable Brand Model

36:09 The Importance of Storytelling

connect with Adam:

@AskAdamTorres on Instagram

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Why Your Entry Points Matter More Than Your Main Offer

Thu, 22 Jan 2026 04:00:00 -0400

Alison explores the importance of enhancing client engagement through value creation, drawing on her 30 years of experience in health and fitness coaching. She shares the necessity for business owners to adapt their strategies to align with today’s client preferences, emphasizing that potential clients often seek lower-risk entry points before committing to high-ticket services.

She advocates for the development of "mini experiences" that provide immediate, actionable outcomes, helping to establish trust and rapport with clients. Understanding the psychological barriers that clients face, Alison urges listeners to refine their offerings and entry points to ensure they effectively communicate value and foster confidence. Her goal is to help you create a strategy that not only attracts clients but also enhances their overall experience and satisfaction.

HIGHLIGHTS:

17:37 Building Trust Through Entry Points

26:01 The Importance of Mini-Experiences

30:46 Closing Thoughts and Call to Action

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Support for the Client Experience with Tobey Wyatt

Thu, 15 Jan 2026 04:00:00 -0400

Today's guest is Tobey Wyatt, founder of Motherload, a consultancy specializing in operational support for small businesses. Tobey shares her experience as an “unwilling entrepreneur,” having transitioned from various roles in operations and as chief of staff across several organizations before launching her own consultancy. Her unique perspective focuses on the challenges that small businesses face as they grow, particularly those who often resort to a "Band-Aid" approach in addressing operational needs.

Alison's conversation with Tobey revealed that many small business owners struggle with the complexities of their roles as CEO, founder, and operator, often becoming overwhelmed by operational tasks that drain their energy and passion for their business. Tobey highlighted that CEOs frequently undervalue the need for support, believing they can handle everything themselves, which ultimately stunts growth and diminishes the overall joy of entrepreneurship.

Her focus is on helping leaders navigate these challenges by fostering clarity and consistency within their organizations. She emphasizes the need for a “single source of truth” in operations, where information is readily accessible, which can be critical for decision-making. In her work, she encourages leaders to document processes, establish performance management frameworks, and create systems that reduce chaos—allowing them to reclaim their time and focus on driving the business forward.

Tobey also shared practical advice about the value of part-time or fractional support, instead of the traditional full-time roles that can often lead to bloated teams and unproductive work dynamics. Her insights help demystify the notion that businesses must hire full-time employees for every function, advocating instead for more flexible, scalable approaches that align with the needs of the organization.

HIGHLIGHTS:

2:43 Meet Toby Wyatt

5:04 Operational Support for Client Experience

7:52 The CEO's Struggle

13:20 Understanding Client Needs

18:31 The Art of Listening

24:06 Defining Your Niche

24:13 Establishing Clarity and Consistency

30:44 Advice for Overwhelmed CEOs

33:50 Embracing Fractional Support

connect with Tobey:

website: https://www.motherlode.biz

Linkedin: https://www.linkedin.com/in/tobeywyatt

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The Currency of Connection with Stephen Seidel

Thu, 08 Jan 2026 04:00:00 -0400

Alison speaks with marketing expert Stephen Seidel about the critical role of human connection in a technology-driven world. They discuss how authentic interactions and storytelling can enhance client experiences and foster brand loyalty.

Steven shares insights from his work with major brands, emphasizing emotional intelligence and vulnerability in leadership. They explore practical strategies for meaningful engagement, such as active listening and video messaging, and stress that technology should enhance, not replace, human interaction.

The episode concludes with a reminder to view challenges as opportunities for growth and to prioritize deep relationships in business.

HIGHLIGHTS:

13:13 Trust and Connection in Business

17:05 Advice for Business Owners

21:08 Connecting with Steven Seidel

connect with Stephen:

website: https://theseidelagency.com

Instagram: https://www.instagram.com/theseidelagency/#

Facebook: https://www.facebook.com/TheSeidelAgency

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How I Plan a New Year

Thu, 01 Jan 2026 04:00:00 -0400

In this first episode of 2026, Alison shares her annual planning practices, emphasizing the importance of transparency in her entrepreneurial journey, highlighting how openness can enhance collective learning.

She discusses the entrepreneurial mindset of embracing uncertainty and the necessity of careful visioning to navigate challenges. Through introspective questions and the "one word challenge," Alison shares how focused intentions guide her strategy for the year, reflecting on previous successes and lessons learned.

She underscores the significance of early preparation and setting boundaries for personal time while outlining her upcoming program launches and marketing strategies. Additionally, Alison stresses the value of quarterly evaluations to align goals with market demands. The aim is to inspire fellow entrepreneurs to embrace their planning processes and uncover their unique paths to success in the coming year.

HAPPY NEW YEAR TO OUR LISTENERS!

HIGHLIGHTS:

0:42 New Year, New Beginnings

16:56 Planning for the Year Ahead

31:47 Reflections on the Planning Process

mentioned in this episode:

One Word That Will Change Your Life (book): https://a.co/d/4CzidCQ

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My Insights & Lessons from 2025 in Business (part 2 of 2)

Thu, 25 Dec 2025 04:00:00 -0400

In the final episode of the 2025 season of Creating the World's Best Client Experience, Alison reflects on the pivotal theme of "expansion" that guided her year in CU Fitness and the Alison K Agency. She shares the "One Word Challenge," encouraging listeners to select a word that shapes their growth.

Highlighting the resurgence of in-person experiences and the importance of personal branding, Alison discusses innovations in membership models and the need for flexibility in strategies. She shares her thoughts on 3 things she noticed that worked well in 2025 and 3 that didn't work so well.

Alison wraps up her final thoughts by emphasizing the value of embracing uncertainty for growth and excitement for the upcoming developments in 2026.

HIGHLIGHTS:

0:49 Year-End Reflections

19:31 The Membership Model's Comeback

22:02 What Didn't Work This Year

29:46 Key Insights for 2026

37:12 Lessons Learned and Future Steps

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My Thoughts on the Mini Experience in Your Business (part 1 of 2)

Thu, 18 Dec 2025 04:00:00 -0400

In this episode, Alison introduces the "mini experience" concept, tailored to help you innovate your business strategies as we approach 2026. She emphasizes the importance of reflection on past successes and the exploration of fresh ideas to engage your audience.

The mini experience offers a low-commitment way for potential clients to engage with your services, alleviating fears about new offerings while respecting the existing business framework. With nearly three decades of experience in the coaching and health and fitness sector, Alison discusses how this model not only meets shifting consumer expectations but also nurtures client relationships through smaller, actionable experiences.

She shares success stories from clients who have utilized this approach effectively, and invites you to think creatively about how to implement similar experiences in your own practice. In next week's episode, Alison brings you part 2 where she'll explore emerging trends for 2026 and the lessons learned this past year that can guide your business growth.

HIGHLIGHTS:

13:12 The Mini Experience Explained

26:53 Success Stories and Future Insights

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The Owners Club with Young Han

Thu, 11 Dec 2025 04:00:00 -0400

In this short but powerful episode, Alison chats with entrepreneur Young Han about enhancing client experiences through customer value and successful outcomes. Young shares his journey from watching his father's liquor store to launching his own ventures and emphasizes the importance of reaching the first million dollars as a milestone for growth and strategic planning.

They discuss overcoming misconceptions about prioritizing immediate needs and the significance of effective systems for scaling. Young introduces the Owners Club, a platform designed to help small business owners implement operational strategies. This episode offers actionable insights for entrepreneurs seeking to improve client experiences and achieve success.

HIGHLIGHTS:

9:16 Key Takeaways for Small Businesses

13:20 Understanding the Owners Club

13:32 Embracing Life Integration

15:59 Closing Thoughts and Advice

connect with Young:

business coaching: https://www.alwayshan.com

The Owners Club: https://www.owners.club

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The Brand Storyteller Experience with Deevo Tindall

Thu, 04 Dec 2025 04:00:00 -0400

In this episode, Alison engages with Deevo Tindall, founder of The Brand Storyteller, to explore the vital role of personal stories in branding and client relationships. The two discuss how effective branding transcends logos and colors, creating emotional connections through authenticity and transparency.

Deevo shares insights on the importance of aligning one’s brand with core values and the necessity of adapting to consumer demands for personalized experiences. Their conversation highlights practical steps for business owners to revitalize stagnant branding and the power of self-reflection in maintaining relevance.

Alison and Deevo also delve into the relationship between personal development and professional success, showcasing how transformation can stem from understanding one’s narrative. As they wrap up, they encourage listeners to consider the significance of community and collaboration in their entrepreneurial journeys, reinforcing that our stories are fundamental to creating authentic client experiences.

HIGHLIGHTS:

3:28 The Importance of Your Story

5:35 Understanding Branding in Today's Market

6:51 The Connection Between Brand and Business

9:09 The Personal Journey of Branding

15:18 The Coaching Model Explained

19:08 Tailored Approaches to Branding

22:38 Overcoming Personal Barriers

26:08 The Role of Coaches in Growth

28:24 Success Stories of Transformation

32:44 Importance of Revisiting Your Brand

35:38 Navigating Personal Relationships

39:42 Final Thoughts on Branding and Community

connect with Deevo:

website: https://www.thebrandstoryteller.com

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Glass Jars & Budgeting in Your Business with Phil McGilvray

Thu, 27 Nov 2025 04:00:00 -0400

Alison talks with Phil McGilvray about the critical link between financial management and client value. Phil shares insights from his grandmother's budgeting method and highlights the emotional challenges entrepreneurs face with finances.

They discuss the misconceptions of focusing solely on revenue, the importance of tracking key financial metrics, and building financial stability. Phil introduces his "financial cascade" approach and offers practical tips for overwhelmed business owners, emphasizing that effective financial management is vital for achieving business success and personal goals.

HIGHLIGHTS:

13:20 Financial Roadblocks Uncovered

15:36 Five Essential Numbers to Track

17:36 The Financial Cascade Explained

25:54 Turning Business Success into Personal Wealth

27:18 Closing Thoughts and Resources

connect with Phil:

website: www.philmcgilvray.com

Linkedin: https://www.linkedin.com/in/phil-mcgilvray-3036572

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Behind the Scenes: Where the Hybrid Model is Going for the Future

Thu, 20 Nov 2025 04:00:00 -0400

Alison examines key strategies for creating an exceptional client experience as the year ends, focusing on enhancing customer value and innovative business models. She highlights the upcoming Retreat Industry Forum in May 2026 and advocates for hybrid models that blend in-person and online services.

Alison proposes bite-sized offers to build trust with clients and emphasizes the need for authenticity amid a growing consumer trust gap. As we seek more personal connections in a digital world, Alison discusses the importance of integrating in-person touchpoints to foster lasting relationships and ensure business success.

Retreat Industry Forum Info & Registration

HIGHLIGHTS:

15:40 The Future of the Hybrid Model

18:32 Monetizing Your Personal Brand

21:43 The Rise of Bite-Sized Offers

25:08 Importance of In-Person Connection

28:21 Key Trends for Future Success

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Prime Performance Coaching with Rob Tracz

Thu, 13 Nov 2025 04:00:00 -0400

Joining Alison is Rob Tracz, a speaker, strategist and coach focused on helping entrepreneurs combat burnout. They discuss his journey from strength coach to business coach and the importance of aligning career with personal values. Rob shares insights on burnout, the power of community through his "Team Triangle" framework, and introduces the "Prime Performance Process" to build resilience and clarity. Their conversation emphasizes that true success is defined by the quality of experiences and connections we create.

HIGHLIGHTS:

22:45 Navigating Business Challenges

32:12 Framework for Client Success

33:55 Actionable Strategies for Entrepreneurs

connect with Rob:

website: https://robtracz.com

Linkedin: https://www.linkedin.com/in/robtracz

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Reflections From Our Italy Retreat Experience

Thu, 06 Nov 2025 04:00:00 -0400

Alison recounts the journey of her international retreat, "La Dolce Vita in Movimento," in Italy—a pivotal moment for her business and personal growth. She shares insights into the planning process, logistical challenges, and how adaptability was key during their week on the Amalfi Coast.

Notable activities fostered connection among participants, leading to profound shared experiences and valuable lessons. Alison reflects on the importance of individual growth within group dynamics and her excitement for future retreats, encouraging listeners to pursue their aspirations and embrace transformation from challenges.

Get on the waitlist to be the first to know about 2026 retreats! https://thealisonk.com/2026-retreat-waitlist

HIGHLIGHTS:

6:15 The Amalfi Coast Adventure Begins

12:11 The Importance of Location

14:16 First Day Highlights

15:38 Exploring Pompeii

20:17 A Day of Flexibility

21:26 Insights from Group Dynamics

26:02 Culinary Experiences in Sorrento

27:47 Reflecting on the Last Day

35:44 Lessons Learned as a Leader

42:20 Closing Thoughts on Transformation

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Behind the Scenes of a Client Experience: The Job of a Retreat Concierge with Matt Quinones

Thu, 30 Oct 2025 04:00:00 -0400

Alison speaks with Matt Quinones, founder of Admin Solutions, about the essential support behind retreat management for entrepreneurs. Leveraging his extensive event planning experience, Matt explains how his concierge services free retreat leaders to focus on their missions while ensuring seamless logistics and tailored client care.

He shares anecdotes that illustrate his proactive approach to potential challenges and offers key insights on the benefits of investing in business support to enhance both well-being and client experiences. Listen in for a chance at a free digital billboard in Times Square!

HIGHLIGHTS:

18:29 Support Behind the Scenes

20:31 Evaluating Client Delivery

23:33 The Importance of In-Person Connections

24:39 Unique Advertising Opportunity

29:13 Final Thoughts and Advice

connect with Matt:

website: https://www.admin-solutions.co

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Behind the Scenes of a Client Experience: From Employee to CEO with Haylee Gernert

Thu, 23 Oct 2025 04:00:00 -0400

Alison chats with Haylee Gernert, an experienced online business manager and author of the Virtual Life Newsletter, to explore the essential elements of scaling businesses. They discuss how the right support can empower CEOs to focus on their strengths while navigating the complexities of entrepreneurship.

Haylee shares her transition from a traditional administrative role to her current impactful position, highlighting the importance of adaptability and strategic delegation. Alison and Haylee delve into operational strategies that streamline processes, emphasizing collaboration and clear communication within teams. Haylee also offers practical advice for business owners hesitant to seek help, advocating for gradual integration of support to enhance productivity and client relationships.

Ultimately, the goal is to encourage business owners to view seeking assistance as a strategic move that fosters growth in their entrepreneurial journey.

HIGHLIGHTS:

17:43 The Importance of Support in Business

31:40 Finding the Right Support

33:43 Connecting with Haley Gernert

connect with Haylee:

website: https://www.the-virtual-life.com

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Behind the Scenes of Retreat Prep: Getting Ready for a Retreat

Thu, 16 Oct 2025 04:00:00 -0400

In this episode, Alison details the intricate preparation process behind transformative retreats, drawing on her experiences as a fitness innovator and business mentor. She emphasizes the importance of crafting impactful client experiences that go beyond the transactional, highlighting her meticulous planning for the La Dolce Vita in Movimento retreat on the Amalfi Coast.

Alison reflects on her personal growth as a leader, the necessity of setting clear intentions, and maintaining energy management throughout the planning and execution phases. She shares three core strategies that guide her preparation: intention-setting, flexible planning, and prioritizing her well-being.

As Alison anticipates guiding a diverse group of participants, she invites listeners to consider these insights for their own journeys in creating memorable and enriching experiences.

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SPECIAL RELEASE - Launching the Retreat Industry Forum: Be the First to Access VIP Tickets

Wed, 15 Oct 2025 04:00:00 -0400

In this special, re-broadcast episode of the Retreat Leaders podcast, Alison joins the host along with another retreat leader colleague, as they unveil a groundbreaking initiative poised to transform the retreat industry. This announcement has been in the making for several months, with the seeds of inspiration planted during their initial meetings in Champagne, France.

They dive deep into the common misconceptions surrounding retreats, particularly the prevalent scarcity mindset in the wellness and spiritual sectors. Erin, with her background in business coaching, opens a conversation about how profitability is often wrongly viewed as contentious with genuine impact. Instead, they argue that profit and positive transformation can coexist and, in fact, fuel each other. Their discussion highlights the need for a paradigm shift within the industry, acknowledging that retreats extend far beyond the wellness realm and into corporate and special interest domains.

As the dialogue unfolds, they reveal the details of the Retreat Industry Forum—a three-day immersive gathering scheduled for May 14th through 17th in Colorado. This forum aims to elevate the retreat industry by providing attendees with actionable strategies for turning their operations into sustainable, profitable ventures. They emphasize that their collective experiences of hosting over 150 retreats has equipped them with vital insights into the retreat landscape.

Throughout the conversation, the idea that networking and collaboration generate monumental shifts in business models is continuously reinforced. They acknowledge that their shared experiences have proven that attending the right events can spark collaborations that lead to game-changing opportunities. This forum is designed for everyone in the retreat industry, from aspiring leaders to established entrepreneurs, emphasizing inclusivity across niches and backgrounds.

WWW.RETREATINDUSTRYFORUM.COM TO JOIN THE RETREAT LIST!

HIGHLIGHTS:

1:53 How We Met

4:11 The Retreat Business Landscape

6:23 Shifting Perspectives on Profit and Impact

9:40 Expanding Beyond Wellness Retreats

11:04 Announcing the Retreat Industry Forum

12:14 Details and What to Expect

16:07 The Power of Collaboration

17:39 Join the Movement for Change

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Map of Functional Wellness with Zoa Conner

Thu, 09 Oct 2025 14:15:00 -0400

In this episode of Creating the World's Best Client Experiences, Alison dives deep into the world of intentional wellness with Zoa Conner, the owner of Intentional Vitality Retreats and a brick-and-mortar studio on the East Coast.

Zoa begins by sharing her fascinating journey from ballet dancer to physicist, and eventually to a holistic health practitioner. This diverse background allows her to approach wellness from both a scientific and intuitive angle. She highlights her desire to empower women to reclaim their vitality, blending personal experiences with a solid foundation in science.

Alison and Zoa explore the concept of crafting retreat experiences that go beyond mere relaxation; they're about real, meaningful change. Zoa articulates how each retreat is curated to maximize the vibrancy, nourishment, and healing of participants by offering unique environments suited to their needs and desires. By utilizing different perspectives in the wellness field—such as Ayurveda and functional wellness—she teaches individuals to understand their bodies deeply and implement actionable changes in their lifestyles.

Throughout their discussion, they unpack the common pitfalls that many clients face, including the reliance on quick fixes that provide temporary relief without addressing the root causes. Zoa emphasizes that true wellness requires patience, understanding, and a personalized roadmap—akin to using a GPS to navigate one's health journey.

Zoa’s approach incorporates a blend of self-care, education, and practical strategies that empower individuals to draw from their experiences and knowledge. Alison and Zoa also tackle common misconceptions surrounding wellness routines, shedding light on the importance of prioritizing self-care and the necessity for ongoing support beyond the retreat experience.

Towards the end of their conversation, they discuss the transformative power of retreats—and the importance of not returning to old habits after such life-altering experiences. Zoa stresses the need for a sustainable integration of new practices into daily life, encouraging clients to continuously nurture their well-being rather than seeing retreats as a one-off escape from reality.

HIGHLIGHTS:

25:53 The Importance of Personalized Wellness

42:33 Retreats for Transformation

47:56 Embracing Change and Commitment

connect with Zoa:

website: https://intentional-vitality.com

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Building an Idea to Franchise with Shannon Wilburn

Thu, 25 Sep 2025 04:00:00 -0400

In this episode, Alison engages with Shannon Wilburn, an inspiring serial entrepreneur and executive coach, who shares her remarkable journey of founding and franchising Just Between Friends. Alison and Shannon explore her early entrepreneurial experiences, beginning with a small consignment event that grew from personal need into a successful business model.

Shannon reflects on the challenges and rewards of transitioning from running a local business to navigating the complexities of a franchise system. As she embraces her new role as an executive coach, she discusses the importance of self-awareness and foundational business systems, offering insights on growth strategies for entrepreneurs.

Their conversation is packed with valuable lessons on scaling and the vital franchisor-franchisee relationship, as Shannon’s passion for empowering others in the business community shines through.

HIGHLIGHTS:

23:59 Transitioning to Executive Coaching

27:10 Coaching Emerging Brands

31:34 Vision for Impact

37:30 Lessons on Delegation

connect with Shannon:

website: https://shineexecutivecoaching.com

SPONSOR:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Upleveling Your Own Experience as a Retreat Leader and Participant

Thu, 18 Sep 2025 04:00:00 -0400

In this episode, Alison shares her insights from a transformative retreat in Slovenia, focused on building recurring revenue streams for businesses. She explores the critical role of retreats in fostering connections and enhancing the learning journey for entrepreneurs.

Set against the backdrop of a historic 13th-century castle, Alison emphasizes the need for retreat leaders to engage actively with participants, embodying both teacher and student roles. She provides strategies for crafting a compelling retreat promise, highlighting its importance in attracting participants.

Alison's key takeaways illustrate how human connection and clarity drive personal and professional growth. She also introduces her revamped program, "From Promise to Profit in Eight Weeks," designed to empower retreat leaders in creating meaningful experiences.

HIGHLIGHTS:

2:13 The Rise of Retreats

7:56 Unveiling Slovenia

10:19 Arrival at the Castle

11:51 Spa Day Relaxation

12:21 Crafting a Retreat Promise

17:05 Embracing the Participant Role

19:37 The Power of Human Connection

21:13 Reflection on Experience

23:04 Takeaways from the Retreat

28:22 Creating Space for Clarity

32:25 Transformation Through Leadership

36:06 Intentions and Aha Moments

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Building Value in Your Business as an Asset with Stephanie Hayes

Thu, 11 Sep 2025 04:00:00 -0400

In this episode, Alison speaks with Stephanie Hayes, a business strategist specializing in asset-based business models for entrepreneurs. They discuss the importance of long-term thinking in business, moving beyond job creation to true value generation for clients. Stephanie emphasizes enhancing customer experiences and leveraging individual strengths to build sustainable businesses.

Alison and Stephanie explore the four pillars of passion—customer, product, skills, and work style—and how aligning these can drive growth. She also offers actionable self-assessment strategies for entrepreneurs to create a focused roadmap for intentional asset-building. This conversation provides valuable insights for those seeking to cultivate purpose-driven businesses.

HIGHLIGHTS:

3:06 Building an Asset-Based Business

5:28 Understanding Business Value

7:56 Growth Mindset for Entrepreneurs

13:13 Transitioning to Your Zone of Genius

14:44 The Importance of Alignment

18:25 Identifying Business Assets

21:07 Exploring Asset Opportunities

23:29 Shifting Mindsets for Growth

26:58 Starting Your Business Transformation

30:29 Four Pillars of Passion

connect with Stephanie:

website: https://stephaniehayes.biz/

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Shifts With Retreats To Amplify Your Result

Thu, 04 Sep 2025 04:00:00 -0400

Alison explores the transformative power of retreats in enhancing client experiences and boosting business growth. She highlights the benefits of integrating retreats into business models, including creating passionate advocates, enabling premium pricing, and establishing expertise in delivering rapid results.

By leveraging insights from the Retreat Ready Roadmap, Alison encourages entrepreneurs to embrace retreats as a strategy to elevate their offerings and client relationships.

Book a call: https://alisonk.as.me/ChatWithAlison

Retreat Program: https://thealisonk.com/retreat-ready-roadmap

HIGHLIGHTS:

19:03 Retreats as Passion Projects

22:03 Benefits of Retreats for Business

25:57 Positioning as an Expert

31:02 Conclusion and Call to Action

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Startup Lifecycle with Gregory Shepard

Thu, 28 Aug 2025 04:00:00 -0400

Alison speaks with Gregory Shepard, author of "The Startup Life Cycle," about the key differences between growth startups and lifestyle startups. They discuss the stages of the startup lifecycle, outlining essential strategies for moving from vision to market-ready products.

Gregory emphasizes the importance of standardization and optimization in mitigating risks and shares five critical traits for entrepreneurial success: focus, drive, enthusiasm, discipline, and optimism. This episode is packed with actionable insights and valuable resources for aspiring entrepreneurs looking to navigate the challenges of building a successful startup.

HIGHLIGHTS:

14:21 The Importance of Standardization

16:42 Understanding Growth Costs

23:44 Essential Traits for Founders

connect with Gregory:

www.gregoryshepard.com

SPONSOR:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Retreat Ready Roadmap Program: Edition 2 Updates

Thu, 21 Aug 2025 04:00:00 -0400

Alison explores the transformative role of retreats in enhancing client relationships and business success. Drawing from her experiences with the Retreat Ready Roadmap, she shares key insights on structuring retreats as strategic business ventures rather than mere events.

Alison details common mistakes made by retreat leaders, emphasizing the need for clear messaging and effective sales strategies. This episode also introduces her curriculum upgrades, including a new focus on marketing and sales processes to empower participants in articulating their retreats' value propositions.

Additionally, she discusses the importance of leveraging existing audiences and share enhancements to her program, like intensive workshops and one-on-one coaching. Join Alison to discover actionable strategies for integrating retreats into your business model while fostering community support for continued growth.

HIGHLIGHTS:

11:00 Enhancing the Retreat Ready Roadmap

13:25 Expanding Marketing Modules

14:17 Integrating Retreats into Existing Businesses

22:27 Launching the Next Program Cycle

mentioned in this episode:

Retreat Foundations Masterclass: https://thealisonk.com/foundations

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Pricing & Profitability: What You Need to Know with Erin Haag

Thu, 14 Aug 2025 04:00:00 -0400

Alison interviews pricing and retreat expert Erin Haig, who discusses her journey from owning a Pilates studio to helping wellness professionals through her "Pricing Overhaul" method. Erin emphasizes the importance of financial empowerment for women, challenging societal pressures that lead to undervaluing services.

The discussion turns towards the taboo topic of pricing. Both Alison and Erin agree that many women in the industry often feel scarcity and unworthiness regarding financial success. Erin highlights a pervasive societal conditioning that leads women to believe their value lies solely in serving others while implying they should apologize for wanting financial stability or wealth. She challenges these beliefs, emphasizing the need for women to understand that financial success enhances their ability to contribute positively to their communities and elevate their impact.

Delving deeper into the retreat business, Erin addresses prevalent misconceptions about pricing. She emphasizes the importance of establishing profit margins that reflect the true value of experiences offered at retreats rather than solely basing pricing on the cost of accommodations.

Erin walks listeners through a clear pricing strategy: calculating operating expenses, payroll, and profit to find the necessary revenue needed per attendee. She encourages retreat leaders to avoid underpricing based on misconceptions about shared accommodations or accessibility, highlighting that a retreat's comprehensive value extends far beyond just the physical space.

Erin also tackles the idea of “proof of concept,” where some advise new retreat leaders to accept losses in initial offerings to gain experience and testimonials. She counters this by asserting that this mentality is misleading, as successful retreats can — and should — be profitable from the outset. Focusing on solid financial foundations empowers retreat leaders to sustain their services and generate further opportunities.

HIGHLIGHTS:

11:26 The Importance of Pricing

18:51 Balancing Profitability and Experience

20:34 Understanding Retreat Pricing

28:48 Overcoming Pricing Intimidation

33:47 Building Recurring Revenue

connect with Erin:

Luxury in Business Retreats

Pricing Overhaul

Give Yourself a Raise book

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INNOVATION AVENUE: Fitness and Self-Care Revolution

5 Tips for Developing a Tight Retreat & Program Promise

Thu, 07 Aug 2025 04:00:00 -0400

Alison explores the vital importance of enhancing client experiences through clear and compelling messaging, specifically for retreat leaders. With the rising popularity of retreats, she addresses common pitfalls leaders encounter and underscore the significance of effectively communicating the transformation clients can expect.

Alison introduces a mini-series designed to support retreat marketing, sharing actionable insights and five key tips to refine messaging. These tips focus on understanding your client's current position, clearly articulating expected results, incorporating quantifiable outcomes, illustrating post-transformation scenarios, and using relatable communication.

Additionally, Alison shares details about an upcoming Retreat Foundations Masterclass aimed at helping leaders avoid mistakes and position their offerings effectively, fostering deeper connections and transformations for clients.

Register for the Retreat Foundations Masterclass HERE NOW!

HIGHLIGHTS:

14:50 Meeting Clients Where They Are

16:41 Clarity on Results

22:01 Numbers and Timeframes

23:32 Visualizing the Transformation

30:22 Recap and Invitation to Masterclass

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Curating Value at Your Live Event with Rudy Rodriguez

Thu, 31 Jul 2025 04:00:00 -0400

Alison speaks with Rudy Rodriguez, an experienced entrepreneur and former naval aviator, who shares strategies for enhancing customer value in the retreat and event industries. They discuss overcoming common challenges, such as filling seats and keeping attendees engaged, and the importance of effective follow-up post-event to sustain enthusiasm.

Rudy emphasizes meticulous preparation, personalized attendee experiences, and building trust during events. He shares actionable strategies for tailoring sales approaches and highlights the significance of continuous learning in crafting impactful client experiences. This episode is a valuable resource for anyone looking to improve their event strategies and foster genuine client connections.

HIGHLIGHTS:

1:48 The Journey of Event Sales

6:46 Curating Transformative Experiences

11:51 Maintaining Post-Event Relationships

19:25 Solutions for Event Leaders

26:30 Challenges in Event Leadership

connect with Rudy:

The High Profit Event show

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INNOVATION AVENUE: Fitness and Self-Care Revolution

How to Reach Out and Connect Online Without Feeling Sleazy - My Thoughts

Thu, 24 Jul 2025 04:00:00 -0400

Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.

Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.

Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.

HIGHLIGHTS:

18:26 Mastering Genuine Reach Outs

20:43 Five Strategies for Effective Reach Outs

33:45 Summary of Key Tips

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The SMT Method with Dr. Joseph Drolshagen

Thu, 17 Jul 2025 04:00:00 -0400

In this episode of "Creating the World's Best Client Experiences," Alison speaks with Dr. Joey Drolshagen about his journey from a challenging upbringing in Detroit to becoming a successful business strategist and coach. Dr. Joey shares insights on overcoming limiting beliefs, emphasizing that internal mindset shifts are crucial for achieving success.

He introduces his SMT (Success Mindset Transformation) method, designed to align subconscious programming with personal and business goals. The discussion underscores the importance of self-reflection and recognizing unique strengths for entrepreneurial growth. Dr. Joey offers a supportive year-long coaching model and invites listeners to a free consultation, highlighting the role of self-discovery in transformation.

HIGHLIGHTS:

18:26 Shifting Mindset for Success

20:37 Programming and Perception

27:08 The Road to Growth

27:50 Challenges in Business

32:32 Embracing Change and Opportunity

34:04 Actionable Tips for Growth

connect with Dr Joey:

Website | free connect call

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INNOVATION AVENUE: Fitness and Self-Care Revolution

La Dolce Vita in Movimento Retreat with Alison and Andrea Caprio

Thu, 10 Jul 2025 04:00:00 -0400

In this special episode, Alison explores the concept of transformative client experiences through a unique retreat on the Amalfi Coast of Italy, co-hosted with Andrea Caprio. They discuss their motivations behind creating a space that transcends traditional retreats, focusing on personal growth and cultural immersion.

Drawing from their own journeys, they share the itinerary's highlights, including a boat tour with intention-setting exercises and an insightful visit to Pompeii, designed to facilitate reflection and future envisioning. Both Alison and Andrea emphasize the balance between structured activities and personal leisure, fostering connections among participants while celebrating the local culture through experiential culinary activities.

Their message is clear: true transformation often requires stepping out of one’s comfort zone, and invite those seeking change to join them on this journey of self-discovery.

CLICK HERE for Retreat Information

HIGHLIGHTS:

16:09 The Past, Present, and Future

18:05 Embracing the Journey

23:02 Experiencing Italian Culture

30:06 Invitation to Join the Retreat

connect with Andrea:

Website | Facebook | Instagram

SPONSOR:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

In-Person Events & Networking: How To Do It Right

Thu, 03 Jul 2025 04:00:00 -0400

Alison dives into the art of effective in-person networking at events, sharing insights from nearly 30 years of entrepreneurship. She stresses the importance of building genuine relationships over superficial exchanges and recaps key points about successful collaborations.

Alison offers super practical tips such as asking open-ended questions to foster deeper conversations and prioritizing quality interactions. Key strategies include creating micro-commitments, seeking advice, and connecting others within your network. She concludes by summarizing essential do's of networking, encouraging listeners to engage authentically and make transformative connections that enrich both business and personal life.

HIGHLIGHTS:

21:49 Tips for Effective Networking

27:54 Building Meaningful Connections

37:14 The Importance of Follow-U

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My Thoughts About Collaborations: The DOs and DON'Ts

Thu, 26 Jun 2025 04:00:00 -0400

Alison discusses creating exceptional client experiences through strategic collaborations. She emphasizes the importance of authentic relationship-building over vague marketing strategies, highlighting how meaningful partnerships can enhance client engagement, especially in the retreat industry.

Using her 'rule of three' framework, Alison guides listeners on engaging genuinely with potential collaborators and caution against common pitfalls. Alison shares actionable do's and don'ts for successful partnerships, encouraging reflection on past collaborative experiences to foster collective success.

HIGHLIGHTS:

2:46 Collaborations Uncovered

19:13 Building Relationships First

25:13 The Don'ts of Collaboration

31:53 Rule of Three for Collaborations

34:20 Closing Thoughts on Collaboratio

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The Profitable Entrepreneur with Billy Hofacker

Thu, 19 Jun 2025 04:00:00 -0400

Alison sits down with Billy Hofacker, a fitness industry expert who has shifted from gym ownership to guiding fellow professionals in financial management. They explore how enhancing customer value and financial awareness can transform a business.

Billy shares his personal journey, highlighting a wake-up call that prompted a financial turnaround leading to the creation of his business, Profit Coaching. He addresses common financial misconceptions among fitness professionals, emphasizing the need for a mindset shift and proactive financial strategies.

Billy outlines his tailored coaching services aimed at fostering meaningful client relationships and encourages actionable steps for financial clarity and independence in the health and wellness sector.

HIGHLIGHTS:

4:53 Billy's Journey in Fitness

14:01 A Wake-Up Call

26:39 Mistakes in Financial Planning

31:07 The Importance of Review

36:27 Learning from Mistakes

40:39 Customizing Financial Guidance

connect with Billy:

Website | Instagram | Facebook | LinkedIn | Podcast

Fitness Profits (free book download)

Book a free Q&A Call with Billy

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The 360 CLUB: What I've Learned About Value Creation

Thu, 12 Jun 2025 04:00:00 -0400

In this episode, Alison introduces the Innovation Avenue 360 Club, a new membership platform aimed at enhancing client experiences through strategic simplicity and value creation. She reflects on the principles that guided this initiative, emphasizing the importance of focusing on clear pathways to results rather than overwhelming clients with excessive information.

The club offers three levels of membership, each designed to cater to varying needs—from foundational fitness support to advanced business strategies. The Club also prioritizes personal connections with members, including one-on-one sessions and exclusive retreats, to foster accountability and tailored support. As Alison discusses ongoing developments, including practical tools for wellness optimization, her goal is to inspire a meaningful integration of self-care and business success.

Check out all the details of The 360 Club HERE!

HIGHLIGHTS:

12:38 Inside the Club: Offerings and Structure

15:51 Levels of Membership Explained

18:03 Key Points on Value Creation

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INNOVATION AVENUE: Fitness and Self-Care Revolution

From Clutter to Clarity with Kerry Thomas

Thu, 05 Jun 2025 04:00:00 -0400

Alison talks with Kerry Thomas, a consultant and productive environment specialist, about organizing and creating efficient systems in personal and business settings. They discuss how addressing clutter enhances client experiences and explore the concept of clutter as "postponed decisions."

Kerry shares practical strategies for auditing systems and overcoming emotional challenges related to organization, emphasizing that small changes can lead to significant improvements. Listeners can connect with Kerry through her website for additional resources on boosting productivity.

HIGHLIGHTS:

2:17 Carrie's Journey as a Consultant

4:56 Understanding Clutter

14:23 Clutter's Impact on Business Growth

23:05 The Nine-Step Framework

28:46 Client Processes and Systems

36:57 Embracing Change in Business

42:37 Overcoming Resistance to Help

44:50 Quick Tips for Decluttering

connect with Kerry:

Clutter to Clarity website

Less Clutter More Peace FB group

From Clutter to Clarity TEDx

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INNOVATION AVENUE: Fitness and Self-Care Revolution

My Experience as a Retreat Participant

Thu, 29 May 2025 04:00:00 -0400

In this episode, Alison shares insights from a transformative business retreat hosted in France, focusing on personal branding and client transformations. She discusses the importance of retreats for personal growth and creative rejuvenation, countering the notion that constant busyness equates to success.

Alison highlights the value of building relationships prior to the retreat and how structured activities foster personal connections. Her key takeaways include the power of disconnection, the role of relationships in driving revenue, and the importance of participating as a means of personal development. Alison encourages business owners to incorporate retreats into their schedules for enhanced client services and growth.

HIGHLIGHTS:

22:29 Key Takeaways from the Retreat Experience

35:39 The Unique Value of Retreats

37:29 Upcoming Retreat Opportunities

MENTIONED IN THE EPISODE:

Free Pocket Retreat (June 4/25)

Speak to Profit (Aug 2025)

Italy Retreat (Oct 2025)

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Soul Awakening Retreat in the Sahara & What You Can Expect with Lesley Martin

Thu, 22 May 2025 04:00:00 -0400

In this episode, Alison sits down with Leslie Martin, a mental health professional, to explore the challenges faced by modern business owners, especially the constant pressure to maximize productivity. They uncover a troubling mindset where entrepreneurs often equate excessive work with success, while neglecting self-care and balance. Leslie shares her insights on the importance of reconnecting with personal values to foster creativity and joy.

Their conversation highlights her transformative experience in the Sahara Desert, which serves as a metaphor for introspection and purpose. Lesley discusses her upcoming retreat in Morocco, designed to facilitate personal growth and self-discovery through wellness practices and intimate engagement. With limited participants for a more personalized experience, she emphasizes the retreat as an essential opportunity for renewal and reconnection with one's true essence.

HIGHLIGHTS:

20:59 Philosophy of Client Engagement

27:43 Unveiling the Moroccan Retreat

35:28 Closing Thoughts and Next Steps

CONNECT WITH LESLEY:

Website | Facebook | Instagram | LinkedIn

Sahara Soul Awakening Retreat

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The 360 CLUB: Building An All Inclusive Membership & How to Join (Part 2 of 2)

Thu, 15 May 2025 04:00:00 -0400

In this episode, Alison dives into the philosophy behind launching The 360 Club and shares insights from her experience in health, fitness, and business mentorship, highlighting the evolution of memberships and the importance of offering genuine value.

Alison poses essential questions for potential membership creators and outlines the diverse tiers of The 360 Club, designed to meet various goals. As the launch approaches, she emphasizes the need for a flexible community that fosters loyalty and connection. You're invited to engage with us and join the waitlist for this exciting venture.

HIGHLIGHTS:

4:06 Key Questions for Membership Success

14:51 Importance of Experience in Memberships

22:20 Building the 360 Club

MENTIONED IN THIS EPISODE:

Innovation Avenue 360 Club Waitlist

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INNOVATION AVENUE: Fitness and Self-Care Revolution

All About Branded Boutique Events with Samara Beth Hurley

Thu, 08 May 2025 04:00:00 -0400

This episode features an in-depth conversation with Samara Beth Hurley, an expert in events and retreats. Alison and Samara Beth explore the nuances of creating impactful branded events, with Samara sharing her 30 years of experience in the industry. Together, they discuss the critical elements that contribute to a successful event, particularly focusing on the importance of customer experience and maximizing attendee engagement.

They kick off the discussion by examining the shifting landscape of event planning, particularly the growing preference for boutique events over large conventions. Samara Beth highlights how these intimate gatherings foster meaningful connections and more personalized experiences, contrary to the overwhelming nature of larger conferences. She emphasizes that the value of these events lies not only in the content delivered but also in the relationships built and the community formed.

Throughout the episode, they delve into essential best practices for designing effective events, such as considering logistics, venue selection, and audience needs. Samara Beth shares her insights on how to avoid common mistakes in event planning, stressing the importance of having contingency plans and creating a welcoming atmosphere for all attendees, especially those who may be introverted or facing personal challenges.

Another key theme of their conversation is the necessity of crafting a memorable experience. They talk about incorporating sensory elements to make events engaging and enjoyable. Samara Beth underlines the significance of pre-event communication and the creation of promotional materials that resonate with potential attendees. She suggests starting small but thinking big, encouraging listeners to begin their event planning with local venues and gradually scaling as they gain confidence and insights.

HIGHLIGHTS:

24:18 Crafting Memorable Experiences

25:39 The Power of Swag

36:13 Maximizing Partnerships and Sponsorships

41:21 Final Tips for Successful Events

CONNECT WITH SAMARA BETH:

FREE How to Plan Your Intimate Retreat guide

FREE Masterclass video link

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The 360 CLUB: What it is and WHY I created it (part 1)

Thu, 01 May 2025 04:00:00 -0400

In this Part 1 episode, Alison explores the creation of exceptional client experiences and the introduction of the 360 Club, a new membership model designed to foster community growth. She discusses the rising popularity of membership models in today's entrepreneurial landscape and emphasize the importance of strategic groundwork before launching such initiatives.

The 360 Club aims to empower members through resources and collaboration, enhancing their personal and professional development. Alison shares her past experiences with memberships, focusing on lessons learned and the significance of motivating members through a supportive ecosystem.

Exciting exclusive features of the 360 Club, including retreats and networking opportunities, are also highlighted. Alison encourages fellow entrepreneurs to view memberships as strategic extensions of their current offerings and invites listeners to sign up for the waitlist for early access. Stay tuned for Part Two, where she’ll provide further insights into this innovative venture.

Sign up to be first in line to get access to the 360 CLUB!

HIGHLIGHTS:

12:23 Community Building for Business Growth

14:26 Revealing the 360 Club: A Unique Offering

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Publish Your Purpose with Jenn T. Grace

Thu, 24 Apr 2025 04:00:00 -0400

Alison had the pleasure of speaking with Jenn T. Grace, a hybrid publisher and the founder of Publish Your Purpose. Together, they delve into the fascinating world of publishing and explore how hybrid publishing can serve as an innovative solution for aspiring authors. Jenn shares her own journey, beginning with her initial foray into writing self-published books and how a growing curiosity about the publishing process led her to help others navigate the complex and often daunting path of becoming an author.

Jenn reveals that the hybrid publishing model offers the best of both worlds—combining the expertise of traditional publishing with the control and autonomy that self-publishing allows. They discuss the importance of understanding one's purpose when writing a book and how this clarity not only enhances the writing experience but also helps authors connect more deeply with their intended audience.

Throughout their conversation, Alison and Jenn touch on the challenges and frustrations many aspiring authors face, particularly when it comes to engaging with traditional publishing routes that often overlook authors without an established platform. Jen works diligently to educate clients about their options, presenting hybrid publishing as a viable and empowering choice. By equipping authors with the right tools and knowledge, her goal is to foster confidence and ensure that they produce high-quality, impactful books that resonate with readers.

Jenn also walks you through the transformative nature of the writing process itself. She acknowledges that writing a book is not just a mechanical act but an emotional journey that requires vulnerability and courage. By offering comprehensive support—including writing programs and empowering conversations—Jenn and her team help authors manage the inherent fears, such as receiving criticism, that accompany sharing their work publicly.

They explore how Jenn's approach to publishing addresses the unique needs of each author, ensuring a tailored experience while also implementing structured processes to streamline the journey from manuscript to finished product. This blend of customization and organization fosters a supportive environment where authors can thrive.

HIGHLIGHTS:

18:28 The Transformation Process

30:00 Advice for Aspiring Authors

34:02 Closing Thoughts and Resource

CONNECT WITH JENN:

Website | Facebook | LinkedIn

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Thoughts From The Real Coaches Summit 2025

Thu, 17 Apr 2025 04:00:00 -0400

In review, Alison shares insights from the Real Coaches Summit in Las Vegas, highlighting its growth and the importance of diverse entrepreneurial perspectives. She discusses the value of focusing on micro problems for progress, viewing plateaus as opportunities for reflection, and the impact of our coaching methods on our reputation.

Alison also emphasizes the necessity of human connection in our various industries and encourages deeper engagement with challenges for growth.

HIGHLIGHTS:

23:14 Client Outcomes and Reputation

28:18 Dig Deeper for Solutions

32:40 Personal Takeaway: The Power of Connection

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Luxury Brand Experience with Lilian Raji

Thu, 10 Apr 2025 04:00:00 -0400

This episode features Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency. She discusses the importance of emotional connections in luxury branding, emphasizing that true luxury is about quality and heritage, not just price.

Lillian outlines her approach to refining brand messaging and executing strategies, highlighting the balance luxury brands must strike between exclusivity and accessibility. She provides valuable insights on overcoming resistance to change and the necessity of listening to customer feedback to enhance client experiences. Tune in for expert advice on elevating your branding efforts in the luxury market.

HIGHLIGHTS:

16:27 Meeting Clients Where They Are

28:42 Overcoming Resistance in Business

33:01 Final Thoughts on Passion and Purpose

CONNECT WITH LILIAN:

Connect on Linkedin

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INNOVATION AVENUE: Fitness and Self-Care Revolution

3 Reasons Your Retreats Aren't Filling - Is It You?

Thu, 03 Apr 2025 04:00:00 -0400

In this solo episode, Alison examines the vital components of creating outstanding client experiences through retreats and events. She highlights the need for clarity in retreat promises that emphasize transformation, effective sales strategies for engaging potential attendees, and the importance of reflecting desired client behaviors.

By encouraging leaders to invest in their growth and participate in peer retreats, Alison aims to inspire a shift in mindset and strategy that enhances both client experiences and the retreat industry as a whole.

HIGHLIGHTS:

18:50 Sales Process Breakdown

23:23 Attracting Your Ideal Client

26:49 Closing Thoughts

MENTIONED IN THIS EPISODE:

Viazara Community

Alison's Pop-up Podcast

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Value Leap with Jason Ambeau

Thu, 27 Mar 2025 04:00:00 -0400

Alison talks with Jason Ambeau, founder of Exit Momentum, about delivering true customer value. Jason shares insights from his 40 years of business leadership, emphasizing the importance of helping clients achieve their goals over merely listing product features.

They explore the topic of building trust in client relationships, differentiating through high-touch services, and identifying ideal clients. A case study on an HVAC client illustrates how structured processes can enhance customer interactions. The episode concludes with key strategies for business growth and the value of seeking expertise.

HIGHLIGHTS:

21:12 Navigating Sales Strategies

26:19 Customizing Client Frameworks

28:24 Overcoming Business Challenges

CONNECT WITH JASON:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Thoughts From The Retreat Ready Roadmap Program: What Students Teach Us

Thu, 20 Mar 2025 04:00:00 -0400

In this episode, Alison dives deep into the ongoing journey of launching the Retreat Ready Roadmap program. With the program officially in motion, she takes this opportunity to analyze the first cohort's experience, sharing insights, challenges, and lessons learned thus far. This episode is an honest look at her leadership growth and the continuous evolution of the program, as she adapts, based on participant feedback and engagement.

Throughout the episode, Alison explores how crucial it is to meet participants where they are in their understanding of retreat planning. The subjects being tackled—everything from the retreat promise to legalities—are multidimensional, and that effective teaching requires meeting varying levels of experience among participants. Assessing the program's early outcomes, Alison shares key takeaways regarding the dynamics of participant engagement and material absorption.

Looking ahead, they'll delve into topics such as marketing strategies and establishing affiliate relationships, further enriching the participants' toolkit. Alison's overarching goal remains to provide a program that balances comprehensive, structured learning while allowing for personal connection and tailored guidance. She firmly believe that retreats can offer incredible opportunities for growth within the health and wellness industry.

For anyone contemplating retreats, now is the perfect time to think ahead. If the Retreat Ready Roadmap interests you, join the waitlist for the next cohort launching later this year.

HIGHLIGHTS:

12:40 Insights from the Retreat Program

17:24 Teaching Strategies and Learning Styles

22:37 The Importance of Support and Check-ins

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The 2.0 Version of Your Business with Kasey D'Amato

Thu, 13 Mar 2025 04:00:00 -0400

Alison engages in an enlightening conversation with Kasey D'Amato, a prominent figure in the realm of entrepreneurship and leadership. As they delve into the intricacies of effective leadership, they explore how business owners can redefine their leadership strategies to facilitate growth and foster success. Kasey, who specializes in coaching high six-figure and seven-figure business owners, shares valuable insights into the crucial role leadership plays in the health and evolution of a business.

Alison and Kasey dive into her intriguing concept of leadership, which she describes through four essential quadrants: business acumen, self-leadership, team leadership, and industry leadership. These quadrants form a holistic view of what it means to be a leader—covering everything from financial savvy to the significance of personal growth and fostering a cohesive team environment.

As the conversation continues, Kasey highlights the common pitfalls that entrepreneurs face, including micromanagement and resistance to change. She challenges us to think beyond mere task management and encourages us to embrace a vision that inspires our teams to contribute meaningfully to our shared goals. They unpack the critical balance between managing day-to-day operations and steering the business forward with strategic vision and innovative thinking.

An insightful segment of the episode revolves around Kasey's "three levels of who's" framework, which provides a blueprint for addressing limiting beliefs and enhancing leadership effectiveness. By engaging with mentors, peers, and team members, business leaders can cultivate a wealth of insights and opportunities, effectively overcoming barriers that keep them from advancing. This actionable strategy empowers business owners to build a more dynamic network of support and collaboration, driving forward progress within their organizations.

Alison and Kasey draw attention to the pressing need for entrepreneurs to reassess their time management strategies and to recognize when it's time to delegate responsibilities. She provides practical advice for business owners to analyze their workflows and identify areas where they can streamline operations by hiring appropriately. Through this, we see the importance of intentionally building a team that supports the business's objectives and allows the entrepreneur to focus on growth and innovation.

HIGHLIGHTS:

16:48 Break Points in Business Growth

19:11 Embracing Change as Leaders

22:36 The Importance of Vision

27:33 Overcoming Limiting Beliefs

CONNECT WITH KASEY:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Best Ways to Book Your Retreats in 2025

Thu, 06 Mar 2025 04:00:00 -0400

Alison explores the changing landscape of retreats and events, with a focus on effective booking strategies for 2025. She emphasizes the importance of recognizing retreats as transformative experiences and discusses ways to differentiate offerings in a competitive market. She shares her group coaching program, the Retreat Ready Roadmap, designed to equip business owners with practical strategies for hosting profitable retreats.

Alison addresses common challenges faced by organizers, particularly low sign-up rates, and stress the need for a long-term planning perspective, alongside both inbound and outbound marketing strategies. She shares three key approaches: leveraging organic marketing, enhancing engagement via email and social media, and fostering collaborations with complementary businesses.

This episode will empower you to approach retreat planning with clarity and confidence, and Alison invites your feedback and direct connections for further exploration of these strategies.

HIGHLIGHTS:

16:07 Sales and Marketing Strategies

30:10 Three Key Strategies for Retreats

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Using Mini Experiences as a Brand and Audience Builder in Your Business

Thu, 27 Feb 2025 04:00:00 -0400

In this episode, Alison dives deep into the essence of creating extraordinary client experiences, stemming from her ongoing commitment to enhancing customer value and facilitating transformative journeys. Today’s topic focuses on the evolving concept of retreats and events. It’s crucial to recognize that the idea of a retreat varies significantly among individuals, as its positioning within a business can greatly influence its interpretation and success.

Drawing from nearly three decades of teaching experience, Alison emphasizes the importance of clarity in presenting offerings to clients, understanding that different learning styles necessitate diverse teaching approaches.

She introduces the concept of “mini experiences” — a powerful tool she's employed to refine her processes while allowing clients to engage with her offerings in a more accessible format. This approach serves not only to gather insights but also positions her clients for success in a space that can be complicated and overwhelming. Small-scale offerings can serve as entry points for potential clients and Alison details how to maintain engagement, provide value, and ensure participants leave enriched without feeling a pressure to commit long-term.

HIGHLIGHTS:

15:39 Navigating the Coaching Space

18:23 Launching Mini Experiences

22:19 Success Stories and Takeaways

29:10 Challenge to the Audience

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Boutique Events as a Brand Builder in Your Business with Steve Werner

Thu, 20 Feb 2025 04:00:00 -0400

Alison is joined by Steve Werner, a live event expert, about creating impactful client experiences. Steve shares his early struggles, emphasizing that successful events require strategic marketing and genuine audience connection.

They discuss common pitfalls, the importance of starting small, and the need to prioritize value over aesthetics. Steve highlights the significance of storytelling in event promotion and overcoming attendee attraction fears by viewing initial events as learning opportunities. Packed with practical insights, this episode is essential for anyone looking to enhance their event-hosting skills.

HIGHLIGHTS:

20:14 Marketing Strategies for Event Success

36:44 Overcoming Event Challenges

CONNECT WITH STEVE:

Website and FREE courses

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INNOVATION AVENUE: Fitness and Self-Care Revolution

3 Key Mindset Shifts Around Offering Retreats in Your Business

Thu, 13 Feb 2025 04:00:00 -0400

This episode explores essential mindset shifts for integrating retreats into your business model. Alison discusses how to view retreats as standalone offerings that require unique marketing approaches, emphasizing the transformative outcomes clients seek rather than just the amenities. She also stresses the importance of treating retreats as professional endeavors to enhance their perceived value and attract the right clients.

As Alison prepares for the launch of the Retreat Ready Roadmap coaching program, she shares insights from her current cohort and invites you to connect with her if your considering adding retreats to your offerings. Discover the potential of retreats in enriching client experiences and driving business growth.

HIGHLIGHTS:

7:52 Mindset Shifts for Retreat Leaders

16:01 Selling the Retreat Experience

23:20 Outcome vs. Experience

26:21 Treating Retreats as a Business Solution

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INNOVATION AVENUE: Fitness and Self-Care Revolution

A Foundational Approach to Menopause as a Client Experience with Dr. Tayo

Thu, 06 Feb 2025 04:00:00 -0400

Joining Alison again is Dr. Tayo, a medical doctor now specializing in menopause coaching. They explore her journey from traditional medicine to coaching, driven by personal experiences.

Dr. Tayo discusses her holistic three-pillar system—energy generation, brain health, and inner calm—designed to empower women during menopause. We emphasize the importance of tailored coaching, accountability, and empathetic healthcare support. The conversation inspires listeners to prioritize self-care and reclaim control over their well-being. Be sure to listen to Dr. Tayo on Alison's other podcast, The Ultimate Journey of Self-Care right HERE!

HIGHLIGHTS:

5:24 Lifestyle Changes for Women

8:38 The Three Pillars Explained

10:50 Individualized Client Experience

12:43 Structure of Coaching

18:01 Success Stories from Clients

29:41 Transitioning from Physician to Coach

33:24 Advice for Women Seeking Support

36:24 Guidance for Aspiring Business Owner

CONNECT WITH DR. TAYO:

Previous episode with Dr. Tayo

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INNOVATION AVENUE: Fitness and Self-Care Revolution

3 Key Reasons You Need to Consider Retreats in Your Business for 2025 and Beyond

Thu, 30 Jan 2025 04:00:00 -0400

Continuing on the month-long theme on retreats, Alison delves into the critical principles behind Creating the World's Best Client Experiences, focusing on the immense value of retreats as a transformative component of business growth. She tackles two fundamental questions that every business owner must consider: How can we massively enhance customer value? And how can we effectively showcase the transformations that our clients will experience when they engage with our services?

Starting retreats can happen at any stage in your business—you need not wait for a perfect moment or a larger audience. Alison encourages you to consider that the best time to undertake this opportunity is now, leveraging your passion and expertise to deliver unique experiences that foster deeper connections with your clients. Whether you're still learning the ropes or you're an established professional, you can bring retreats into your offerings, and she stresses the importance of capturing the magic that occurs when people gather in person.

Through this episode, Alison shares with you the three key reasons why she believes adding retreats to your services is paramount. Firstly, in-person connection is invaluable. Engaging face-to-face with clients creates a different energy and deeper conversations that virtual interactions simply cannot replicate. It opens the door to spontaneous moments and genuine exchanges that enhance the overall client experience and lead to lasting impacts.

Secondly, offering retreats serves as a crucial differentiator in today’s crowded online space. By introducing an immersive, in-person experience, you set yourself apart from others in your industry. Your retreat can embody your unique approach, allowing potential clients to visualize their transformations in a captivating location, leading to a more compelling marketing narrative. Emphasizing the benefits and unique moments of your retreats transforms them from just another offering to a distinguished experience that resonates with participants long after they return home.

Finally, Alison addresses the mindset shift necessary to view retreats as strategic components of your business rather than mere passion projects. She emphasizes the importance of monetizing your retreats, ensuring they contribute to your bottom line and enhance your skillset as a service provider. You deserve compensation for the expertise and experiences you provide, and framing retreats as an integral part of your business strategy will help you achieve that. This shift not only boosts profitability but also allows you to assist more people in realizing their goals through your unique offerings.

HIGHLIGHTS:

23:13 Standing Out in the Crowd

30:05 Mindset Shift on Retreats

MENTIONED IN EPISODE:

FREE Retreat Ready Masterclass

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Solo Retreat Program with Eli Libby and Kyle Nelson

Thu, 23 Jan 2025 04:00:00 -0400

In this episode, Alison engages with Eli Libby and Kyle Nelson, co-founders of Peak Fulfillment Coaching, a transformative coaching practice that specializes in facilitating solo retreats for individuals navigating life transitions. Our conversation dives deeply into the philosophy behind their coaching model, emphasizing the paramount importance of client experiences. By examining their backgrounds as serial entrepreneurs, Eli and Kyle unveil how their personal challenges led them to redefine success and personal fulfillment through structured retreats.

Alison explores with them the marketing strategies they employ to share their offerings, particularly the collaborative approach they take with other coaches in the industry. Eli and Kyle emphasize building relationships rather than competing, recognizing that personal development is often best achieved through shared experiences and mentorship. They describe how their transformative retreats create a community among their clients post-experience, allowing for ongoing support and accountability as they move forward.

Moreover, they delve into the common misconceptions surrounding solo retreats. Many potential clients grapple with the fear of being alone or the belief that they do not deserve time for themselves. Eli and Kyle champion the idea that investing in oneself is crucial for being able to show up fully in other areas of life.

Their program is structured to not only initiate personal breakthroughs during the retreat but also to sustain growth through a supportive follow-up system. Each retreat is designed to provide a mix of curated activities and self-paced exploration, offering a framework that helps clients find clarity in their personal and professional lives. This approach not only cultivates a sense of personal achievement but also aligns individuals with their core values and long-term vision.

Both Eli and Kyle emphasize that clarity, self-discovery, and intentionality are vital components of their retreats. By daring individuals to confront their limitations and embrace their potential, they equip them with the tools necessary to chart their paths forward with confidence. The discussion beautifully showcases the transformative journey that Peak Fulfillment Coaching offers, igniting a sense of empowerment in the listeners.

HIGHLIGHTS:

20:47 Challenges of Solo Retreats

31:17 Advice for Potential Retreat Leaders

CONNECT WITH ELI AND KYLE:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

The Retreat Ready Roadmap Experience: What Makes it Different

Thu, 16 Jan 2025 04:00:00 -0400

Alison introduces the Retreat Ready Roadmap Experience, a transformative eight-module program designed for aspiring retreat leaders looking to optimize their offerings. Drawing from years of experience in the retreat space, she shares insights on marketing, pricing, and the essential elements needed to create successful retreat experiences. You'll benefit from practical lessons, live workshops, and personalized coaching aimed at overcoming common challenges in retreat planning.

Alison emphasizes the importance of articulating a compelling retreat promise, developing effective marketing strategies, and establishing appropriate pricing structures. This program not only equips participants with actionable tools but also fosters a collaborative environment to ensure their success in this rewarding venture. The program launches in February with limited spots available for personalized engagement.

HIGHLIGHTS:

12:31 The Retreat Ready Roadmap Experience

14:28 Building a Sellable Retreat Promise

21:42 Program Details and Pricing

24:37 The Importance of In-Person Retreats

MENTIONED IN THIS EPISODE:

Retreat Ready Roadmap Program starting February 4, 2025

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Using Creativity in Your Business with George Pagan III

Thu, 09 Jan 2025 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, Alison speaks with personal trainer George Pagan about enhancing client engagement in the health and fitness industry.

They discuss the impact of the pandemic on client interactions and explore George's approach to empowering clients through education and personalized training. He shares insights on addressing challenges for beginners and his innovative project, Fitlete, which aims to simplify access to fitness education.

They also touch on the importance of hybrid business models for fostering community in a post-COVID landscape, offering valuable takeaways for fitness professionals and entrepreneurs.

HIGHLIGHTS:

18:42 Building Connections in Miami

22:01 Embracing a Creative Business Model

26:33 Overcoming Resistance in Business

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INNOVATION AVENUE: Fitness and Self-Care Revolution

3 Reasons Retreats Don't Sell and What You Can Do About It

Thu, 02 Jan 2025 04:00:00 -0400

In this episode, Alison explores the significance of client retreats for service-based entrepreneurs looking to enhance their business models as we approach 2025. She addresses common barriers to selling retreats, such as fear of failure and the need for a structured planning process.

Key topics include the importance of a clear retreat promise that highlights client benefits and a robust sales and marketing strategy that extends beyond simple online engagement. She introduces the Retreat Ready Roadmap, a 90-day coaching program designed to guide entrepreneurs in launching successful retreats.

It's time to rethink how in-person experiences can elevate your offerings. You're invited to join the waitlist for the roadmap.

HIGHLIGHTS:

2:20 The Rise of Retreat Experiences

5:39 Importance of Proper Guidance

6:17 Launching the Retreat Ready Program

18:45 Crafting a Clear Retreat Promise

20:59 Developing a Sales Plan

25:49 Recap of Key Challenges

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Teaching Yourself To Be A Leader with Nick Mornard

Thu, 19 Dec 2024 04:00:00 -0400

In this episode, Alison sits down with Nick Mornard, a multifaceted entrepreneur hailing from Belgium and currently thriving in the travel industry in Southwest Florida. They delve into the multifaceted nature of customer experiences, emphasizing that they extend beyond mere transactions and sales. Nick brings an exciting perspective as he shares his journey from professional basketball player to travel entrepreneur, offering valuable insights on how he enhances customer value through authentic engagement and personalized service.

Nick opens up about his transition from Belgium to the U.S. in 2013, including his initial struggles with language and cultural adaptation. He shares how a serious injury derailed his basketball ambitions, prompting him to seek alternative paths to success through hard work in door-to-door sales and learning from mentors. This resilience eventually led him to establish his own travel agency three years ago, inspired by his passion for travel and the flood of inquiries he received from friends about his adventures. His story is a testament to the fact that success often emerges from unexpected turns in life.

Nick highlights the growing demand for travel experiences in today's world, explaining how travel serves as a powerful mechanism for personal growth and relationship-building. He articulates the need for businesses to focus on not just meeting, but exceeding client expectations, a principle he applies in his agency by thoroughly understanding his clients’ preferences and tailoring trips that align with their passions and interests. Nick emphasizes the importance of building genuine relationships and fostering a sense of trust with clients. Through his meticulous approach to planning trips, he seeks to deliver not just satisfactory experiences, but unforgettable memories.

Leadership emerges as a key theme in the conversation, and Nick reflects on the qualities that separate effective leaders from mere managers. He discusses the significance of embodying authenticity, serving as a mentor, and acting as a catalyst for others to overcome their challenges. He draws parallels between leadership and travel planning, illustrating that like a good leader, a great travel advisor must navigate clients through uncertainties and provide valuable insights to ensure enriching experiences.

HIGHLIGHTS:

2:45 Nick's Journey to Entrepreneurship

8:37 How Nick Helps His Clients

14:10 Customer Service and Over-Delivering

14:58 Mindset is My Degree

21:03 Documenting the Leadership Journey

24:27 Embracing the Process of Becoming

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Behind the Scenes of the Mindset Masterclass with Liz Nicklas

Thu, 05 Dec 2024 04:00:00 -0400

In this episode, Alison engages in a deep conversation with her coach, Liz Nicholas, a master mindset coach with over 16 years of experience in guiding individuals through transformative mindset work. They delve into the critical intersection of mindset and business, underscoring the necessity of self-care not only for our personal lives but also for enhancing client experiences and maximizing customer value in business contexts.

Liz introduces her signature program, the Mindset Masterclass (MMC), a two-part, 14-week group program renowned for its exceptional results. She explains how her educational background in secondary education and behavioral psychology informs her approach, creating a layered and inclusive learning environment that recognizes different learning styles, personalities, and emotional needs. Throughout their discussion, they emphasize the significance of understanding the underlying science of how our brains operate—specifically, how they are wired for survival and the biological processes that influence our thought patterns and behaviors.

A key focus of their conversation is Liz’s no-nonsense approach to mindset, which contrasts sharply with the often-simplistic advice found on social media. She highlights the dangers of pop psychology that suggests people should merely "think positive" without addressing the complex realities of human emotions. Instead, her method emphasizes critical thinking, emotional self-regulation, and the importance of being the "boss" of one's own brain, leading to actual transformative results rather than fleeting feelings of happiness.

Their conversation addresses common misconceptions that lead individuals to struggle with mindset work and why many give up on their personal development journeys. Liz discusses the power of data-driven insights and how they can help individuals break free from negative thought patterns, illustrating her points with relatable analogies about the mental weight we carry and the profound impact of adopting a curious, compassionate perspective towards our own thoughts and feelings.

HIGHLIGHTS:

21:36 Tools for Mindset Mastery

31:24 Understanding Mindset Struggles

35:21 Encouragement for the Hesitant Listener

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3 Hidden Money Makers in Your Business You May Not Have Thought Of

Thu, 28 Nov 2024 04:00:00 -0400

In this episode, Alison explores how to identify hidden revenue opportunities within your business while enhancing client experiences. She emphasizes the importance of self-care and client relationships in achieving business success and shares three strategic insights for business owners.

The first insight involves assessing daily activities to uncover additional client-focused actions that can create new revenue streams. The second insight focuses on leveraging industry trends to ensure offerings align with audience preferences. Lastly, Alison highlights the value of audience engagement through direct communication to gather feedback and refine services.

Throughout this episode, she provides practical examples to inspire actionable change and substantial financial gains as we near the end of 2024.

HIGHLIGHTS:

15:26 Assessing Existing Offers

23:28 Understanding Current Trends

29:00 Engaging with Your Audience

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Growing vs Scaling a Business with Jeanne Omlor

Thu, 21 Nov 2024 04:00:00 -0400

In this episode, I have the pleasure of speaking with Jeanne Omlor, a business strategist and coach who shares her inspiring journey from struggle to success in the world of coaching. Our conversation dives into the challenges faced when building and scaling a business, especially from a unique perspective—doing so without relying on paid advertising. Jeanne opens up about her initial struggles, revealing how, just five years ago, she found herself in substantial debt as a solo parent, grappling with the daunting task of transitioning to an online presence in a market that didn’t readily appreciate her coaching services.

As we discuss how Jeanne overcame these obstacles, she shares the transformative moment when she landed her first high-ticket client just eight weeks after launching her online efforts—an achievement that propelled her toward generating a million-dollar coaching business in just 17 months. She unpacks the process behind this success, distancing herself from the often-glamorized notion of using ads to secure clients. Instead, Jeanne reveals that by focusing on authentic organic marketing strategies, she built relationships and engaged with potential clients meaningfully, urging listeners to recognize the power in direct conversations.

Jeanne also provides valuable insights into the distinctions between growing and scaling a business. She defines growing as establishing a sustainable foundation that provides a lifestyle that aligns with one's dreams. Scaling, conversely, involves leveraging existing resources to increase business freedom. This nuanced understanding enables listeners to grasp the importance of solidifying growth before attempting to scale. Moreover, Jeanne shares that fear—particularly the fear of rejection—hinders many aspiring coaches and professionals from recognizing their potential and pursuing their business goals. She believes that detaching from the outcome of a single interaction can cultivate resilience and clarity in their entrepreneurial journey.

HIGHLIGHTS:

2:36 The Journey from Debt to Online Success

7:01 Cracking the Code for High Ticket Clients

11:37 The Importance of Authenticity in Business

15:05 Embracing Technology in Business

24:21 The Mindset of Business Owners

28:42 Growing vs. Scaling a Business

32:36 Personalized Coaching Strategies

35:37 Building a Supportive Community

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All About Sales with Kayvon Kay

Thu, 14 Nov 2024 04:00:00 -0400

In this episode, Alison interviews Kayvon Kay, a sales expert and founder of Sales Connection. We explore transformative strategies for coaches, consultants, and business owners to reframe their approach to sales conversations.

Kayvon challenges the negative perceptions of sales, emphasizing that it's fundamentally about energy, connection, and diagnosing client needs akin to a doctor's role. They talk about the importance of self-belief in sales mastery and the necessity of aligning personal values with professional strategies.

Kayvon advocates for meaningful dialogues over aggressive closing techniques, highlighting the significance of empathy and trust in fostering lasting client relationships. Our conversation includes insights from his personal journey, illustrating how resilience and continuous learning play essential roles in achieving sales success.

HIGHLIGHTS:

1:48 The Meaning of Sales

4:16 Transformational Selling

8:18 Understanding Client Pain

13:58 Sales Process and Mindset

20:45 Overcoming Sales Struggles

24:35 Personal Challenges and Growth

28:44 Service vs. Selling

29:47 Making Decisions in Business

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Unlocking What You Already Have in Your Business: 3 Key Parts

Thu, 07 Nov 2024 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, I explore the often-overlooked potential for monetizing existing business offerings. As a coach and entrepreneur, I emphasize the importance of enhancing customer value while ensuring significant client transformations.

I discuss three key concepts: leveraging current services and activities to uncover additional revenue streams, refining communication styles to strengthen client relationships, and curating valuable resources that showcase expertise.

As the year comes to a close, I encourage you to reflect on your strengths and identify hidden monetization opportunities that can elevate your business without creating new workstreams. Join me in discovering how to strategically harness your existing knowledge for greater success.

HIGHLIGHTS:

14:50 Exploring ECV: Three Key Opportunities

23:34 Communication: Leveraging Your Style

28:24 Curating Value: Designing Unique Offers

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(Previously on The Ultimate Journey of Self-care ep. 304)

Working in the Start-up Space with Vijay Rajendran

Thu, 31 Oct 2024 04:00:00 -0400

In this episode, I chat with Vijay Rajendran, an executive coach, about how high-performing leaders can enhance client experiences and drive transformational results. We explore the unique challenges faced by founders, emphasizing the importance of empathy, tailored approaches, and effective decision-making.

Vijay shares insights on optimizing client interactions, the evolving landscape of startup funding, and the power of authentic storytelling. This conversation provides practical strategies for leaders looking to strengthen client relationships and achieve lasting success.

HIGHLIGHTS:

15:54 Shifts in Startup Focus

21:10 Trends in Fundraising and Marketing

24:24 Navigating Challenges as a Coach

28:51 Celebrating Client Wins

33:00 Parting Advice on Authenticity

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Breaking Down the Innovate Retreat

Thu, 24 Oct 2024 04:00:00 -0400

In this episode, I explore the critical connection between self-care and business success while sharing insights from my recent Innovate Retreat for entrepreneurs. This retreat encourages participants to rethink their business models by diversifying their offerings and embracing a mindset focused on serving clients in multiple ways.

I discuss my experience facilitating retreats, highlighting processes like “Clear the Clutter” and “Simplify to Amplify,” which help attendees recognize their potential and streamline their operations. I stress the importance of in-person connections and collaborative learning through methods like hot seat coaching. By reflecting on challenges and celebrating achievements, entrepreneurs can reignite their creativity and drive towards their business goals.

HIGHLIGHTS:

14:03 The Importance of Personal Development

15:59 Developing a Belief Statement

17:53 Simplify to Amplify Process

23:48 The Retreat Process Explained

26:28 Key Takeaways from the Retreat

30:41 Joining the Innovate Mastermind

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Connecting Your Message in Stories with Tom Jackobs

Thu, 17 Oct 2024 04:00:00 -0400

Do you use storytelling in your business? After listening to this episode you'll see why it's important from guest, Tom Jackobs, the Impact Pilot, on the crucial role of storytelling in business. Tom shares his unique perspective, drawing from his background as a pilot to explain how navigating business challenges is akin to flying—navigating the changing winds while maintaining direction toward our goals.

The heart of our discussion revolves around strategies for effective storytelling. Tom reveals his journey into storytelling as a business coach, highlighting his background in theater and using public speaking as a marketing tool in his fitness business. His approach involves encouraging clients to identify their "impact moments," those pivotal experiences that resonate deeply on an emotional level. We talk about the significance of structure in storytelling and how sensory details can enrich narratives, making them relatable and memorable.

Tom provides practical tips for anyone interested in mastering storytelling. We dive into methods for drafting compelling stories, emphasizing the importance of detail and engagement. He describes how to transform personal stories into powerful tools that convey lessons, a process that often involves revisiting and embodying those impactful moments to truly connect with the audience. Through shared anecdotes—both his own and those of his clients—Tom illustrates how vulnerability can be a strength in storytelling, breaking down the barriers that often prevent individuals from sharing their personal journeys.

HIGHLIGHTS:

3:37 The Importance of Storytelling

5:23 Defining Storytelling

7:33 Crafting Engaging Stories

10:44 Techniques for Storytelling

16:30 The Power of Performance

19:37 Understanding Audience Absorption

20:50 Overcoming Hesitation in Sharing

25:08 The Comeback Story

28:52 Building Personal Connections

32:55 Actionable Tips for Storytelling

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Why Mini Intensives Are a Great Add to Your Business: 3 Things to Consider

Thu, 10 Oct 2024 04:00:00 -0400

In this episode I explore the importance of self-care not just for ourselves as entrepreneurs, but also for our businesses as we prepare for the year ahead. As we enter the fourth quarter—a pivotal time for planning and strategizing for the upcoming year—I emphasize the necessity of building a solid client experience that maximizes customer value. It's about ensuring that our clients undergo the transformations we aim to facilitate.

I introduce the concept of mini intensives, a trend I've noticed gaining traction in the business arena. As many entrepreneurs begin outlining their plans for 2025, I believe there's a growing demand for specialized, short-term engagements rather than traditional year-long commitments. This format allows for deeper, concentrated focus while not overwhelming either the service provider or the client with excessive commitments. I aim to provide insights into how these intensives can be a strong addition to any business model, enhancing client experiences and potentially increasing revenue without adding complexity.

During this discussion, I share what a mini intensive entails and why it could serve as an effective client experience. This unique opportunity enables businesses to delve into specific areas for improvement or growth, rather than skimming the surface of various topics. By concentrating on one aspect, such as enhancing a service or honing in on a particular marketing strategy, practitioners find clarity and actionable steps to implement. I share my observations and discussions with fellow entrepreneurs about this shift toward focused engagements, which often leads to greater satisfaction and transformation for clients.

HIGHLIGHTS:

18:34 Self-Reflection Questions

22:21 Going Deep in Business

26:30 Maximizing Business Efficiency

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The Recalibration from Fixation to Flow: A Retreat Experience with Lesley Martin

Thu, 03 Oct 2024 04:00:00 -0400

In this episode, I chat with transformative coach Lesley Martin about her upcoming nature-based retreat in the Niagara Falls area from October 18th to 20th. We explore her business evolution and the rejuvenating power of nature for personal growth, emphasizing the deeper connections that retreats foster compared to traditional coaching.

Lesley describes the stunning natural beauty of Niagara Falls and its metaphor for personal transformation, encouraging listeners to navigate their internal landscapes. She addresses concerns about the intensity of retreats, reassuring that the experience is designed to be safe and supportive while facilitating deep inner work.

Lesley outlines the retreat details, including group activities and personal reflection time, inviting listeners to connect with Leslie for more information. This episode serves as a guide to the retreat and an inspiring call to action for personal transformation.

HIGHLIGHTS:

25:14 Retreat vs. Vacation: Understanding the Difference

28:27 Weekend Retreat Overview and Expectations

39:07 Overcoming Hesitations: Making the Decision

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Monetizing and Maximizing Your Business: 3 Thoughts to Think About

Thu, 26 Sep 2024 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, I delve into the critical concepts of monetizing and maximizing your business, two terms that many business owners often conflate. These terms, while intertwined, represent distinct actions that can significantly influence your business's success. It's essential to understand that both strategies are vital; neglecting one can hinder your potential for growth and profitability.

As we step into the final stretch of 2024, many entrepreneurs find themselves reflecting on their performance year-to-date. If sales goals remain unmet or sluggish, particularly in the fourth quarter—which I've consistently found to be the most lucrative—it’s crucial to reassess your strategies. Over the years, I've discovered that an intentional approach to maximizing your business can help sustain momentum throughout the year, rather than relying solely on peak sales seasons. This is especially important for those in cyclical industries, where certain quarters tend to be busier than others. The key lies in ensuring your entire business operates efficiently, avoiding slowdowns, and capitalizing on every opportunity.

Maximizing your business operations involves scrutinizing your systems, offers, and client engagement strategies. Many business owners, focusing intently on sales, fail to recognize potential revenue gaps. I encourage you to apply a magnifying lens to your operations, examining where you might be inadvertently leaving money on the table. My goal for you is to not only close out 2024 strong but to position yourself for an exceptional 2025.

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Results Love Speed with TJ Thomas

Thu, 19 Sep 2024 04:00:00 -0400

Another exciting episode where I get to interview fellow fitness colleague, TJ Thomas, a kickboxing gym owner who shares his transformative journey from obesity to fitness entrepreneurship.

He emphasizes the importance of community and accountability in fostering client success, particularly through small group training.

TJ discusses effective marketing strategies using the Problem, Agitate, Solve (PAS) framework and the necessity of diversifying revenue streams post-COVID. He highlights the importance of process development and emotional connections in the fitness industry, offering valuable insights for creating exceptional client experiences.

HIGHLIGHTS:

32:11 New Partnerships and Innovations

34:08 Maximizing Customer Engagement

46:24 Challenges of Brick-and-Mortar Businesses

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Finding Your Edge and What It Means

Thu, 12 Sep 2024 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, I introduce the Entrepreneur's Edge, a three-session coaching program focused on helping entrepreneurs identify revenue growth within their existing business structures. I discuss common challenges related to messaging and traction, emphasizing the importance of honing unique value propositions over creating new offerings.

I encourage a service-oriented perspective, helping business owners discover valuable assets within their current operations. I provide thought-provoking prompts to inspire introspection and reveal monetization opportunities.

As we approach 2025, resilience and adaptability remain crucial, and the Entrepreneur's Edge aims to unlock additional income potential with tailored strategies.

HIGHLIGHTS:

12:15 Exploring Your Value Proposition

14:18 Identifying Your Strengths

20:05 Daily Habits and Personal Branding

21:50 Emphasizing Multiple Income Streams

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The TRUST Tipping Point with Mike Schmidt and AJ Rivera

Thu, 05 Sep 2024 04:00:00 -0400

In this episode, I speak with Mike Schmidt and AJ Rivera, co-founders of Anchor Wave, about the "trust tipping point" in the buyer's journey.

We examine the evolution of digital marketing and the critical role of trust in building consumer confidence. Mike and AJ share insights on consistency in messaging, reputation management, and the importance of personal branding.

We also discuss the pitfalls of pursuing one-off projects versus focusing on recurring revenue models. This conversation encourages business owners to prioritize trust and relationships for sustainable success.

HIGHLIGHTS:

22:07 The Launch of a New Product

24:03 Enhancing Your Digital Marketing Game

28:36 Building Trust Online

31:32 Supporting Agencies in Growth

32:59 Overcoming Business Challenges

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All About Franchising with Greg Mohr

Thu, 29 Aug 2024 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, I chat with Greg Mohr, the Franchise Maven, about franchising and its opportunities for aspiring entrepreneurs. Greg shares his journey from managing Taco Bell to leveraging the support of proven business models in franchising. We discuss the investment landscape, addressing misconceptions about costs and highlighting various options from service-based franchises to brick-and-mortar locations.

Our conversation includes the importance of systems for client satisfaction, the need for coachability among franchisees, and practical advice on where to begin exploring franchising, featuring resources like the International Franchise Association and Greg's free guiding book. This episode is a concise and empowering look at how franchising can transform your entrepreneurial journey.

HIGHLIGHTS:

14:03 Exploring Franchise Basics

15:55 Resources for Franchise Research

17:31 Overcoming Franchise Challenges

18:32 Guiding Future Franchise Owners

24:42 Success Stories in Franchising

30:30 Advice for Aspiring Franchisees

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International Franchise Association

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5 Takeaways from Being at Live Events

Thu, 22 Aug 2024 04:00:00 -0400

In this episode, I discuss the transformative impact of in-person events and the key lessons learned from attending over 15 gatherings in the past 18 months.

I highlight the importance of "putting yourself in the room" to inspire creativity, embracing openness for unexpected insights, and the financial benefits of genuine networking.

I emphasize the need to focus on meaningful relationships rather than transactional exchanges and encourage you to seek out in-person opportunities to foster personal and professional growth.

HIGHLIGHTS:

12:17 Embracing New Opportunities

14:03 Intentions and Unexpected Outcomes

17:35 Revenue Generation through Events

18:32 Building Meaningful Relationships

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The Ignite Your Boldness Retreat Experience with Jaclyn Strominger

Thu, 15 Aug 2024 04:00:00 -0400

In this episode of Creating the World's Best Client Experiences, I dive deep into the intricacies of client engagement with my guest, Jaclyn Strominger, a high-performance coach and transformational leader.

Jaclyn and I discuss how she defines the client experience through her work, specifically touching on her upcoming retreat, "Ignite Your Boldness: Unlock Your Potential, Drive Your Future," set in the breathtaking backdrop of Lake Tahoe this fall. The retreat is an opportunity for participants to redefine their personal and professional missions and learn how to implement strategies for growth through her LEAP framework: Leveling Up Communication, Energy, Action, and Performance.

We explore the significance of aligning personal values with business goals, emphasizing the importance of having a clear achievement code—an internal compass that guides decision-making and interaction with clients. Jaclyn shares her philosophy on why communication with oneself is equally as vital as with clients. We touch on the profound effects of maintaining a positive internal dialogue and its correlation to how one operates within their business. It's evident that how we perceive ourselves plays a considerable role in how we present our businesses and how clients perceive us.

A central theme of our discussion is the necessity of continual evolution in business practices. We highlight the concept of "MMA"—Measure, Monitor, Adjust—as a pivotal method for navigating the post-pandemic landscape where businesses can easily find themselves either stagnating or thriving. Many entrepreneurs are caught in the trap of scarcity mentality, leading to overworking without tangible results. I advocate for recognizing the power of networking and continual engagement as a means of propelling business forward.

HIGHLIGHTS:

13:06 Maintaining Business Momentum

17:07 The Importance of Networking

20:17 The Ignite Your Boldness Retreat

23:48 Designing the Retreat Experience

26:32 Understanding the Achievement Code

30:17 Transforming Businesses with Clarity

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My Thoughts on Future Proofing Your Business and What That Looks Like

Thu, 08 Aug 2024 04:00:00 -0400

Alison talks about the concept of future-proofing businesses in the wake of the pandemic, emphasizing the importance of preparing for unexpected changes and challenges. She reflects on the impact of the pandemic on various industries, particularly the health and fitness sector, and the lessons learned about the need to adapt and safeguard businesses against uncertainties.

Alison stresses the necessity of constantly evaluating and adjusting business strategies to stay ahead of changing trends and ensure resilience. She underlines the significance of flexibility, innovation, and open-mindedness in navigating business challenges and staying relevant in evolving markets.

Alison delves into practical strategies for future-proofing businesses, such as adopting a hybrid model combining in-person and online services, utilizing a rule of three strategy involving messaging, networking, and podcasting, and maximizing monetization opportunities within existing business offerings. She encourages business owners to embrace authenticity, consistently reach out to clients and collaborators, and continuously evolve their approach to meet changing demands.

HIGHLIGHTS:

3:46 Importance of Future-Proofing

10:13 Future-Proofing Mindset

22:50 Hybrid Business Model Strategy

27:37 Utilizing Podcasting for Business Growth

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Happy 5th Birthday! 5 Thoughts Around Podcasting and Boosting Your Personal Brand

Thu, 01 Aug 2024 04:00:00 -0400

In this episode, I reflect on the five-year journey of podcasting, discussing the impact it has had on building a personal brand and business. I share five key perspectives on the significance of podcasting for personal branding and growth.

The first perspective focuses on how a personal brand is crucial for success and how a podcast can help establish brand authority. I highlight the importance of sharing valuable content to connect with audiences and build trust.

The second perspective emphasizes the power of podcasting in expanding your reach and making valuable connections. I reference specific episodes featuring guests who share insights on branding and client connections. These interactions have led to collaborations and business opportunities, showcasing the networking potential of podcasting.

The third perspective delves into using podcasting as a marketing tool to promote services and offerings. I discuss how podcasts can serve as a platform for sharing expertise and attracting clients. I mention episodes where I introduce my agency's approach and provide insights into monetizing opportunities through podcasts.

Next, I explore how podcasting can contribute to building a virtual footprint and enhancing online presence. I stress the importance of leveraging podcasts for search engine optimization and sharing valuable insights with a wider audience. I refer to specific episodes where I discuss strategies for improving virtual visibility and reaching a broader online audience.

Lastly, I touch upon the role of podcasting in improving client connections and business growth. I talk about the monetizing opportunities presented by podcast sponsorships and partnerships. By featuring clients and collaborators on the podcast, I showcase the networking potential of podcasting for business expansion and revenue generation.

Overall, this episode celebrates the milestones of my podcasting experience while highlighting the multifaceted benefits of podcasting for personal branding, business growth, and networking opportunities.

A BIG thank you to all of my listeners, brilliant guests and my phenomenal team! Cheers!

HIGHLIGHTS:

4:52 Purposeful Podcasting for Business Growth

6:25 Importance of Building a Personal Brand

15:04 Building Personal Brand Through Consistent Podcasting

20:33 Monetizing Opportunities Through Podcasting

23:37 Making Meaningful Connections Through Podcasting

26:50 Showcasing Collaborations and Partnerships

27:32 Leveraging Podcasting for Marketing

32:38 Building a Strong Virtual Footprint

38:44 Monetizing and Building Connections

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3 Thoughts on Changes in Customer Spending Habits

Thu, 25 Jul 2024 04:00:00 -0400

Join Alison as she shares about the evolving service-based industry and the importance of adapting business models to meet changing consumer preferences. She explores key trends such as the demand for unique customer experiences, shifts in consumer spending habits, and the value of providing easily accessible entry points for customers.

Alison's insights underscore the need for businesses to prioritize customer experience, diversify offerings, and remain responsive to market trends to succeed in today's dynamic service landscape.

HIGHLIGHTS:

3:06 Trends Affecting In-Person Businesses

6:12 Impact of Changes on Direct Sales Companies

11:57 Transition to Affiliate Models

16:34 Shift in People's Spending Habits

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Recharging Your Memory with Brain Sprouts with Vicki Mizel

Thu, 18 Jul 2024 04:00:00 -0400

In this episode, Alison interviews Vicki Mizell, a memory regeneration expert and published author, discussing how to improve memory and overall brain health. Vicki shares her personal journey of discovering a memory system that transformed her life and helped her overcome memory challenges.

Vicki explains that memory can be affected by various factors such as stress, grief, nutrition, sleep deprivation, and life changes. She introduces a memory system that involves creating visual, action-oriented, and unusual mental images to enhance recall. This technique helps organize information in a way that aligns with how the brain naturally learns. Vicki and Alison discuss the power of visualization in memory retention and how incorporating this method can boost cognitive abilities.

The conversation delves into practical tips for improving memory, including engaging in regular exercise, maintaining a protein-rich diet, and practicing the memory system through visual imagery. Vicki highlights the importance of holistic approaches to brain health, including nutrition, exercise, and finding purpose-driven activities. She also addresses the impact of grief and loss on memory and provides insights on the brain's healing process during challenging times.

HIGHLIGHTS:

3:01 Understanding Memory in General

5:39 Memory System: Creating Visual Associations

7:01 Importance of Recall in Memory

11:48 Developing Visual Memory

24:01 Inherited DNA and Memory Talents

26:24 Impact of Nutrition on Memory

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Brain Sprouts website

Books:

Love Remembers

A Sister's Love

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3 Tips on Building an Online Audience if I Were Beginning Again

Thu, 11 Jul 2024 04:00:00 -0400

If you were to start your business again or even start a new one, what would you do?

Alison delves into ways to massively enhance customer value and ensure genuine transformation for clients. She reflects on the evolution of business models over the years, emphasizing the importance of adapting to the digital world's changes to effectively connect with a global audience and innovate. Alison discusses the overwhelming options available to modern business owners and the necessity of focusing on significant needle movers in business strategies.

This episode offers 3 tips on leveraging social media strategically to connect with potential clients, focusing on engaging content creation, networking, and productive online interactions. It's important that you're dedicating specific, intentional blocks of time for social media activities, emphasizing quality over quantity in engagement and Alison emphasizes the significance of simultaneously making offers and building an audience to establish a robust online presence for long-term success.

HIGHLIGHTS:

5:55 The Importance of Simultaneously Making Offers and Building an Audience

13:02 Leveraging Social Media Strategically for Business Growth

17:35 Establishing Targeted Ways for People to Join Your Business

23:51 Harnessing the Power of Podcasting for Online Exposure

MENTIONED IN EPISODE:

Monetizing More of What You're ALREADY Doing in Your Business (2 part series)

Episode 61

Episode 63

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The Success Formula for Well-being as a Business Leader with Tasia Duske

Thu, 04 Jul 2024 04:00:00 -0400

This interview focused on building successful team dynamics and well-being as a leader in the workplace. My guest, Tasia Duske, discussed how she transitioned from clinical psychology to team building, emphasizing the importance of positive psychology in enhancing workplace relationships and productivity. Tasia introduced the PERMA framework by Martin Seligman, which breaks down happiness and well-being into positive emotions, engagement, relationships, meaning, and achievement.

To implement the well-being framework in the workplace, Tasia suggests starting with small daily actions, such as expressing gratitude, engaging in physical activity, or fostering relationships. She compared these actions to collecting coins to accumulate positivity and well-being over time. Lastly, she emphasized the importance of creating a supportive and inclusive workplace culture that values employee health and well-being.

HIGHLIGHTS:

10:19 PERMA Framework and Creating Your Own Level

14:24 PERMA Plus Pie Framework: Enhancing Happiness and Well-Being

17:52 Customizing Wellness Programs in the Workplace

22:41 Main Roadblock: Time and Budget Constraints

24:00 Creating Your Own Level with the 100 Coins 1-Up Challenge

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Unpacking the Retreat Launch Lab (Behind the Scenes)

Thu, 27 Jun 2024 04:00:00 -0400

Drawing on her extensive experience in the health and fitness industry, Alison unveils the creation and insights behind her recent three-day masterclass, the Retreat Launch Lab.

Alison delves into the challenges and rewards of organizing retreats, aiming to demystify the process for business owners and provide a taste of her expertise. She shares her strategy for promoting the masterclass, including leveraging her existing audience.

During the masterclass, Alison provides valuable teachings on retreat planning essentials, including defining the retreat promise, planning logistics, and pricing strategies to avoid financial pitfalls. She offers a glimpse into the success of the masterclass, underscoring the importance of a structured follow-up process post-masterclass.

If you're interested in getting access to the recordings of this masterclass, CLICK HERE!

HIGHLIGHTS:

11:29 Designing the Retreat Launch Lab

15:05 Promoting the Retreat Launch Lab

19:34 Reflections on the Masterclass

20:05 Follow-Up Process and Offer Strategy

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Behind the Scenes of The Life School with Elona Lopari

Thu, 20 Jun 2024 04:00:00 -0400

Maximizing customer value and transformation is what it's all about. My guest, Elona Lopari, CEO of The Life School, emphasizes aligning purpose with business growth, branding, marketing, and team-building.

She advises niche market focus before expansion, addressing challenges like cash flow and scalability. Elena highlights the CEO's role in informed decision-making and ROI, stressing timing and alignment for business growth.

HIGHLIGHTS:

5:58 Finding Purpose in Business

11:12 Impact of Personal Development

16:15 Value of Branding

19:56 Creating a Socially Conscious Brand

22:22 Common Struggles in Business

28:37 Key Business Growth Advice

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The Launch Lab Masterclass

The Retreat Launch Lab: Behind the Scenes

Thu, 13 Jun 2024 04:00:00 -0400

In this episode, I share my view on maximizing customer value in business through successful retreat offerings and introduce the Retreat Launch Lab, a masterclass for entrepreneurs looking to create impactful retreat experiences.

I emphasize the importance of clear promises, simple planning, fair pricing, and fair compensation for retreat leaders. Join me in unlocking the potential of retreats as a powerful business tool by signing up for the upcoming masterclass below.

HIGHLIGHTS:

12:43 The Importance of Retreat Launch Lab

16:11 Details and Dates for the Three-Day Masterclass

20:55 Planning and Execution Process of Retreats

24:29 How to Price Retreats for Success

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Sharing Your Story in Print with Michael DeLon

Thu, 06 Jun 2024 04:00:00 -0400

Join me as I speak with Michael DeLon, the Paperback Expert, about using books to position yourself as an expert in business.

Michael advocates for creating emotional connections through storytelling, focusing on long-term relationships, and delivering exceptional client experiences. He shares insights on team empowerment, guarantees his book services, and encourages connecting more with others.

I can't stress enough the enduring importance of values and relationship-building for long-term business growth. You're going to love this episode!

HIGHLIGHTS:

3:17 The Importance of Writing a Book for Your Business

5:19 Building the Prospect Journey and Client Relationships

9:40 Balancing Automation and High-Touch Client Experiences

11:33 The Value of Long-Term Relationships in Business

17:38 Emphasizing Client Referrals and Relationships

19:38 Leveraging Social Media for Relationship Building

28:35 The Process of Writing a Book with Michael DeLon

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Behind the Scenes from the Path to Profit Summit

Thu, 30 May 2024 04:00:00 -0400

Excited to share details of the inaugural Path to Profit Summit held in Key West, Florida, sharing my vision behind the event and reflecting on the learning curve of organizing such an event.

I can't emphasize enough the importance of boutique events in business, allowing for deeper connections and relationships among attendees. There's huge value in forming meaningful connections and collaborations at smaller events compared to larger conferences.

Listen in as I share key takeaways from the summit, such as the significance of storytelling in building connections and relatability, as well as the impact of authentic sales techniques in business growth. There's a need for entrepreneurs to hone their skills, position themselves strategically, and adapt to the evolving business landscape.

HIGHLIGHTS:

3:26 Importance of Boutique Events in Business

9:15 Building Inspiration from Other Events

17:23 The Power of Sharing Stories

24:11 Positioning Yourself for Success in Business

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Building Wealth in Your Network and Future with Kelly Resendez

Thu, 23 May 2024 05:00:00 -0400

In this episode, we chat with Kelly Resendez, co-founder of GoBundance, about the journey successful women take to align their careers with purpose and balance. Kelly highlights the importance of authenticity, mindset, and community support in achieving success without sacrificing personal well-being.

She shares insights on overcoming self-sabotage, embracing mentorship, and making impactful decisions in business and life. The episode offers practical strategies and inspiration for women aiming to create fulfilling lives and businesses.

HIGHLIGHTS:

5:50 Influence of Personal Experiences

7:49 Struggles of Successful Women Business Owners

9:22 Understanding Abundance and Wealth

11:19 Defining Financial Freedom

13:50 Success Stories: Leaving W-2 Jobs

20:45 Challenges Faced by Women Business Owners

24:56 GoBundance Community Creation

32:00 Overcoming Challenges in Growing Community

36:13 Building Know, Like, Trust with Community

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Monetizing More of What You're Already Doing in Your Business (part 2)

Thu, 16 May 2024 04:00:00 -0400

Part 2 is a continuation on monetizing what one is already doing in their business, highlighting a subtle shift in messaging rather than creating multiple offers.

There's a difference between creating multiple offers and monetizing existing aspects of one's business, to look at what they are already doing and identify opportunities for monetization.

This episode provides examples of how businesses can leverage challenges, mini containers, and a piece of the pie strategy to offer condensed versions of their services or products to attract and engage new clients. There really is an advantage to simplicity and clarity in these offerings to drive traffic and provide tangible results for clients.

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Finding the Evidence with Natalie Shortsleeve

Thu, 09 May 2024 04:00:00 -0400

In this episode, we explore the world of client experiences with Natalie Shortsleeve, a nutrition and mindset coach focusing on habit and behavior change for lasting results.

Natalie discusses the crucial role of mindset in achieving goals and shares her journey from overwork to becoming a wellness expert. She emphasizes the power of positive affirmations and shifting beliefs to align with desired outcomes.

Our conversation culminates in the concept of a "better fit life," integrating mindset work, nutrition, and exercise for holistic well-being. Natalie's dedication to empowering clients towards lasting change and personal growth shines through, inviting listeners to connect with her for support on their own journeys.

HIGHLIGHTS:

5:22 Finding Identity

26:00 Mindset and Eating Habits

31:11 Marketing Challenges

35:05 Balancing Growth

35:16 Celebrating Wins

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Monetizing More of What You're ALREADY Doing in Your Business

Thu, 02 May 2024 04:00:00 -0400

In this episode of "Creating the World's Best Client Experience," I discuss the importance of businesses adapting to online competition and the need for a unique strategy for growth.

I share insights on monetizing brands, creating hybrid models, and identifying hidden revenue potential. By leveraging existing skills effectively and embracing innovation, entrepreneurs can expand revenue streams and solidify their brand presence in a competitive market.

Stay tuned for part 2 on this topic and be sure to join me for more insights at the upcoming "Path to Profit Summit." You can register here.

HIGHLIGHTS:

2:43 The Shift Towards Monetizing Your Brand

8:25 Unlocking the Power of Monetizing Your Work

14:47 Introducing Micro Offers for Audience Building

16:41 Understanding Buying Behavior and Decision-Making

19:02 Key Questions to Unlock Monetization Potential

28:32 Leveraging Long-Term Business Strategy for Growth

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The Real Story of the Messy Middle Entrepreneur with Kelsey Silver

Thu, 25 Apr 2024 04:00:00 -0400

Kelsey Silver, an operational strategist for neurodivergent entrepreneurs, shares insights on supporting individuals with unique brain wiring in building successful businesses.

She explains the challenges faced by neurodivergent entrepreneurs and the importance of creating customized systems to enable their success. Kelsey provides practical advice on overcoming operational roadblocks and emphasizes the significance of adapting business structures to align with individual neurodivergent profiles.

So we encourage you to embrace your individuality, seek tailored support, and evolve your businesses authentically.

HIGHLIGHTS:

03:04 Understanding Neurodivergence

08:25 Challenges in Building a Business

12:33 Overcoming Decision Fatigue

18:58 Identifying Roadblocks

22:07 Client Success Stories

25:26 VIP Days and Individual Attention

29:09 Challenges Faced in Business

39:33 Actionable Strategies for Neurodivergent Entrepreneurs

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3 Key Thoughts Around Selling Retreats and Events in Your Business

Thu, 18 Apr 2024 05:00:00 -0400

Explore the transformative potential of retreats, emphasizing the value for customers and effective sales strategies. I address common fears and misconceptions I hear from business owner, and highlighting the importance of confidence in the unique value of retreats.

It's important to focus on understanding audience needs, embodying ideal client traits, and creating authentic offerings. Encourage embracing retreats' power, challenging limiting beliefs, and approaching sales with confidence and alignment for meaningful client transformations.

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All the Things About Branded Events with Jenna Nelson

Thu, 11 Apr 2024 05:00:00 -0400

My guest, Jenna Nelson and I delve into the significance of events and retreats in enhancing customer value and driving transformation. We discuss the importance of hosting unique, branded events to stand out in a competitive market, highlighting the benefits of in-person connections and showcasing brand expertise.

Jenna shares her expertise in corporate events, emphasizing the impact of tailored experiences in boosting industry presence and revenue. We explore the post-pandemic event landscape, including hybrid models combining virtual and in-person elements. The conversation highlights the value of event marketing for businesses of all sizes, offering strategies to overcome challenges and leverage events for growth.

If you've never had an event for your business, you'll want to take a listen to this episode.

Jenna is offering a BRAND AUDIT freebie and you can get it HERE!

HIGHLIGHTS:

5:00 Overcoming Tricky Thoughts

9:21 The Power of Smaller Size Events

12:26 Importance of In-Person Connection

13:59 The Rise of Hybrid Business Model

25:20 Challenges for Business Owners

30:22 Success Story: Small Trade Show Growth

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An Inside Look at the Path to Profit

Thu, 04 Apr 2024 05:00:00 -0400

Today on Creating the World's Best Client Experiences, I share insights into the path to profit and the evolving landscape of consumer behavior. As business owners, we must focus on delivering exceptional experiences to our clients, surpassing expectations, and offering unique value propositions.

The hybrid business model, combining in-person and online services, is crucial for future success. By monetizing personal brands and prioritizing client needs, we can achieve sustainable growth and resonate with our target audience.

CLICK HERE and join us at THE PATH TO PROFIT Summit!

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Quizzing Yourself in Business with Catharine O'Leary

Thu, 28 Mar 2024 06:00:00 -0400

In this episode, I explore how Catherine O'Leary, the Quiz Queen, leverages quizzes to design engaging client experiences and drive lead generation. Drawing from her market research background, Catherine emphasizes the value of asking the right questions to understand consumer needs.

She shares success stories of using quizzes to enhance client engagement and marketing strategies. By integrating quizzes as a key element of a business strategy, Catherine shows how businesses can maximize this interactive tool for long-term success.

HIGHLIGHTS:

04:01 The Power of Quizzes in Client Experience Design

07:01 Overcoming Negative Stories Around Lead Generation

10:20 The Importance of Avoiding Jargon in Client Communication

21:10 Challenges in Attracting Ideal Clients through Quizzes

25:30 Strategies for Adopting Quizzes as a Core Business Strategy

29:32 The Manifestation Squad Retreat in Puerto Vallarta

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Dialing Up Your Online Brand - More Takeaways from the Real Coaches Summit

Thu, 21 Mar 2024 05:00:00 -0400

Back from a live event to share more insights as a continuation from Episode 53 so be sure to listen to that one as well. In this episode I discuss the importance of creating unique client experiences in the business world and I can't emphasize enough the value of learning from experts in their field. It's time to adapt to changing consumer behavior, where buyers are more intentional and cautious.

Buyers buy from business owners that are relatable and authentic that connect with the audience genuinely. How do you do that? Share your real self, including struggles and challenges, to build trust and credibility.

Finally, get out to events this year and set intentions to connect with new people and offer help without expecting anything in return, following the "Go-Giver" philosophy of generosity.

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Focusing on the BETWEEN with Allison Task

Thu, 14 Mar 2024 04:00:00 -0400

Join me as I chat with Allison Task about navigating career transitions and creating client experiences that drive value and transformation in the business world.

We cover Allison's career transition journey from dot-com to culinary arts to coaching and Allison shares the importance of embracing transitions as a liminal space for growth and development.

Transition is about self-discovery, setting intentions, and embracing virtues to enhance personal growth. Listen in to find out more about Allison's journey and if you're considering a career transition, you'll leave with some actionable tips to get your path started.

HIGHLIGHTS:

04:15 Embracing Transitions and Personal Growth

07:03 Exploring the Concept of Transition

10:17 Guiding and Supporting Clients through Transition

14:18 Strengthening New Muscles and Embracing Growth

20:07 Unlearning and Exploring New Habits

26:02 Encouraging Clients to Go Deeper within Themselves

34:59 Setting Intentions and Focusing on Virtues

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Dialing Up Your Online Brand - 3 Thoughts

Thu, 07 Mar 2024 06:00:00 -0400

Reflecting on my recent experience attending a small event called 'Raise the Bar' in Dallas and specifically a presentation on branding.

The speaker underscored the importance of being relatable, building relationships, and establishing credibility before focusing on making sales pitches. I agree that, as business owners, we need to prioritize connections with potential clients, demonstrating authenticity, care, and ethical conduct to differentiate ourselves in a competitive market.

Listen as I share some tips and thoughts on dialing up your online brand.

HIGHLIGHTS:

03:42 Branding Beyond Basics

08:40 Being Relatable Online

15:27 Establishing Credibility

16:35 Making an Offer

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A Human Centered Approach to Podcasting with Jurgen Strauss

Thu, 29 Feb 2024 04:00:00 -0400

In this episode, I had a fascinating conversation with Dr. Juergen Strauss, a human-centered podcasting coach from Australia. Juergen shared his journey of leveraging podcasting to build a vibrant community and grow his business by connecting with high-impact achievers worldwide. He emphasized the power of networking and building relationships through podcasting, highlighting the importance of community and engagement.

Juergen discussed the benefits of engaging in authentic conversations and the impact of creating a community where listeners can interact with podcast guests. He emphasized the value of being genuine and establishing connections through meaningful conversations.

HIGHLIGHTS:

02:44 Importance of Podcasting in Business Growth

06:54 The Power of Networking in Podcasting

10:50 Understanding Introversion and Energy

13:24 Importance of Guest Preparation in Podcasting

16:19 Finding Inspiration Through Photography

25:35 Structuring Your Business for Success

29:46 Building a Vibrant Community for Support

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Retreats & Events: Pricing and Profits (part 2 of 2)

Thu, 22 Feb 2024 04:00:00 -0400

Finishing the series on Retreats & Events, I discuss the intricacies of planning retreats and events, highlighting the financial viability of doing them. I discussed the significance of starting with the purpose and participants before considering financial aspects.

It's important to focus on the audience and their desires rather than the size of the audience. By reframing the mindset around numbers and pricing, you can create a more strategic approach to retreat planning, advocating for a clear retreat promise.

After listening to this episode, if you're interested in delving into this area of business, I'm offering a free retreat clarity call to share some valuable insight.

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Changing Your Reality: Change Your Future with Shiraz Baboo

Thu, 15 Feb 2024 04:00:00 -0400

Reality interventionist, Shiraz Baboo joins the podcast this week to discuss overcoming reality addiction, fear of change, self-limiting stories and embracing uniqueness for success and growth.

HIGHLIGHTS:

02:38 Overcoming Fear of Success and Changing Identities

09:38 The Importance of Embracing Life's Challenges

13:14 A Terrifying Experience at the Hands of the Police

16:03 Acknowledging the Story and Letting Go

18:03 Upgrade Identity and Self-Concept for Lasting Change

22:44 Removing Beliefs and Building Mental Muscles

31:21 Personal connections and bonding within a group

36:30 Loving What You Do and Building a Successful Business

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Retreats & Events: Purpose & Participants (part 1 of 2)

Thu, 08 Feb 2024 04:00:00 -0400

This episode is part 1 of 2 and in this one I share the topic of implementing retreats and events in a business, touching on the 5 'P's in this 2 part series.

When planning a retreat or event, it's important to think about the specific outcome you want to provide for your participants. Instead of vague statements about finding purpose or resetting, focus on tangible and specific outcomes that people can walk away with that would impact their daily lives.

Don't just talk about what people need, but also what they really want. You want to clearly lay out the results they can expect to achieve and give them the tools to implement those outcomes in their lives. Spend time getting clear about the purpose and desired outcomes of your retreat, as this will make it easier to speak to the right audience and deliver value to your participants.

HIGHLIGHTS:

06:11 First P: Purpose - Defining the Outcome and Benefits for Participants

12:23 Define your target participants and make it an easy yes for them

16:46 Consider where participants are in their journey and address their concerns

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A Different Mode of Marketing with Marco Torres

Thu, 01 Feb 2024 04:00:00 -0400

In this episode, we discuss self-care for businesses from a marketing perspective with Marco Torres, an experienced entrepreneur in internet marketing.

Marco shares insights on offering incentives to attract customers and shift their focus from price to value. He emphasizes the importance of collaborating with colleagues, utilizing existing assets, and leveraging technology to optimize business operations.

Marco also introduces Marketing Boost, a platform that offers affordable travel incentives for small businesses. Tune in for valuable insights on adding value and differentiation in your marketing strategies.

HIGHLIGHTS:

04:12 Creating loyalty and additional purchases through incentives

09:56 Positioning Yourself: Standing Out in Your Field

20:44 Using Travel Incentives to Drive Call to Action

28:05 Using incentives to solve customer service problems

CONNECT WITH MARCO:

Marketing Boost Website

Facebook Group

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Family Friend Screenwriting Academy website

Write My Script Academy with Jaclyn Whitt

Thu, 25 Jan 2024 04:00:00 -0400

In this episode, we explore the transformative power of turning books into movies and how it can elevate businesses in the saturated book market.

Award-winning screenwriter Jaclyn Whitt shares her experience and journey in starting the Family-Friendly Screenwriting Academy. We discuss the value of movies in inspiring and engaging clients, the process of adapting stories for the screen, and the importance of creative control for authors.

We also delve into the transformational process clients experience through screenwriting and the challenges of building a business in the film industry. Tune in to discover the potential of storytelling for your business!

HIGHLIGHTS:

08:40 How to Turn Your Book into a Movie

09:40 Movies Based on Real Life Stories and Books

19:28 Different learning styles and approaches to storytelling

21:43 Personal growth and healing through writing stories

29:28 The Power of Emotional Connection in Storytelling

CONNECT WITH JACLYN:

Free Download - Write My Script

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The Alison K Agency - Part 2 of 2

Thu, 18 Jan 2024 04:00:00 -0400

This episode is the second in a 2 part mini series around our new pivot–The Alison K Agency.

Retreats and Events are an amazing innovative way to create a client experience and create a real revenue center in your business at the same time.

In this episode, I go through the 5P’s–a process we use in our own planning–and explain how the Alison K Agency can support you in planning and executing your event.

MENTIONED IN THIS EPISODE

Free Retreat Leaders Checklist HERE

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Creating a Legacy in Value with Andrea Reindl

Thu, 11 Jan 2024 04:00:00 -0400

In this episode, I discuss the importance of creating transformative client experiences with Andrea Reindl from the Legacy Creative. We explore strategies for engaging clients and debunk the misconception that more content equals more value.

We talk about the need for tailored experiences, clear communication, and the right business model. We also offer insights on leveraging online platforms effectively and focusing on the right clients and solutions.

Our conversation then shifts to discussing how to structure offers and support clients in effectively communicating with their own audience. Andrea explains how she works with business owners who have already achieved some level of success and help them streamline their operations and scale up, focusing on identifying what's currently working and helping them structure their offers to align with their goals and values.

Tune in for more great info and golden nuggets around retreats and creating amazing client experiences.

HIGHLIGHTS:

06:33 Designing Engaging Sessions and Activities for End Users

09:20 Importance of White Space and Breakout Room Conversations

14:45 Presenting information in different perspectives for full engagement

25:21 The Problem of Selling Ineffective Services in the Coaching Industry

33:34 The challenge of trying to be everything for everybody

ANDREA'S LINKS:

Legacy Creative

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The Alison K Agency - Part 1 of 2

Thu, 04 Jan 2024 04:00:00 -0400

In the first episode of "Creating the World's Best Client Experiences in 2024," I introduce the launch of the Alison K Agency, a response to the pandemic's impact on businesses.

The agency will focus on helping health, fitness, and service-based entrepreneurs create future-focused hybrid business models. I also emphasize the importance of adapting, aligning with core values, and leveraging online platforms.

The Alison K Agency offers individualized support, including developing a virtual footprint and building authentic connections. I invite you to schedule a free chat to explore opportunities for your business.

HIGHLIGHTS:

09:35 Business Strategies: One Size Does Not Fit All

13:11 Importance of Online Presence and Authentic Communication

15:15 A Different Approach: A La Carte Business Coaching Support

20:58 Building an online community through strategic networking

24:36 Taking advantage of online opportunities to connect with prospective clients

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Nervous System Practices to Cope with Burnout with Gabrielle Juliano Villani

Thu, 28 Dec 2023 04:00:00 -0400

Burnout is something we are hearing more and more about.

This week's guest teaches her clients better practices to help regulate their nervous system using breathing and mindfulness.

Gabrielle Julliano Villani is a social worker and therapist who recently sold her practice and now focuses on teaching the strategies she employs herself to cope with burnout.

HIGHLIGHTS:

08:37 The Impact of Stress on Decision-Making and Business Success

18:08 Overcoming Overwhelm and Changing Our Mindset

24:46 Importance of Slowing Down and Being Present

30:24 Testing Boundaries and Holding to Them

32:01 Celebrating Small Wins and Changing Lives One Step at a Time

GABRIELLE'S LINKS:

Beyond Burnout FB Group

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My Top 3 Lessons from 2023 in Business

Thu, 21 Dec 2023 04:00:00 -0400

When you are building a business there is so much you don’t know. And as you innovate, grow, adapt and change your business model, there’s even more you don’t know.

Every year about this time, I always share what my top takeaways from the year are in terms of where I see business heading, what the top trends and strategies are suggesting and what my biggest lessons as a coach and business owner are.

This episode has 3 of my biggest takeaways from 2023.

My calendar link: https://alisonk.as.me/ChatWithAlison

HIGHLIGHTS:

02:23 The shift in consumer behavior and the need for authenticity

10:08 Serving Clients Beyond Contracts

18:23 Limiting Success by Focusing on Online vs In-Person Sales

21:00 Engaging Your Audience and Building a Sustainable Business Model

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Connecting to Who You Are Through an Erotic Art Experience with Anita Nevar

Thu, 14 Dec 2023 04:00:00 -0400

Art is an expressive medium, one which can tell a story, illustrate a concept or be used as therapy or a coping strategy even.

It’s subjective, yet it speaks to so many on so many different levels.

Anita Nevar is a Celebrity Artist that uses art as a way to help her clients connect to who they are on an erotic level.

In this episode, we talk about her story from being raised in a cult to having children early in life to discovering art as a way for her to heal on her own journey. We also touch on how she uses art in her own client experience with her clients and in intimate style retreats.

HIGHLIGHTS:

03:02 From Repression to Expression: Anita's Journey and Mission through Art

06:45 Expressing Yourself through Art

09:00 Overcoming Skepticism: Tapping into Creativity and Infinite Potential

14:57 Retreats: Creating Spaces of Self-Discovery

24:32 Embracing Every Seed as a Win

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Anita’s site: www.anitanevar.com

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What is a Virtual Footprint? My Thoughts

Thu, 07 Dec 2023 04:00:00 -0400

In this episode, I discuss the importance of building a virtual footprint for coaches and business owners. I emphasize the need to have a presence both online and in-person and share tips on creating a cohesive strategy.

I highlight the significance of content creation, networking, and nurturing an audience through platforms like Facebook groups. Overall, this episode provides valuable insights for those looking to grow their business through a strong virtual presence.

HIGHLIGHTS:

02:05 Transitioning from in-person to online business models

03:23 Importance of building a virtual footprint and staying relevant

10:07 Expanding opportunities to serve clients and make an impact

12:40 Building a strong online presence with main talking points

21:12 Creating a 30-45 Day Content Plan and Calls to Action

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The Entrepreneur Money Mindset Skill Set with Krisstina Wise

Fri, 01 Dec 2023 04:00:00 -0400

As a business owner, you are creating not just your livelihood, but something through which you can build a life and a legacy.

We get into business to help people, and also to make money.

But many entrepreneurs and business owners don’t map out their financial goals beyond what they want their businesses to generate in a year.

Looking at the future you want to create means you must check in with yourself and ensure your business is able to support that, and you.

Krisstina Wise is a money coach and she teaches entrepreneurs the ‘money skillset’ they need to build a sustainable approach to their future.

In this episode, we talk about her approach to money skillset needed to fund your life, your lifestyle and your business–while doing what it is you love.

HIGHLIGHTS

06:02 The downfall: Sacrificing everything for business, leading to breakdown

10:05 Balancing Business and Personal Life

14:04 How Much Money is Enough?

20:10 The Bumpy Ride of Entrepreneurship

28:23 Simplifying Business and Focusing on Profitability

34:06 Creating from a space of abundance in business

39:19 Building Blocks of Business: Marketing, Sales, and Capital

43:01 Transforming our Relationship with Money

GUEST LINKS

Krisstina's website

Financial IQ Quiz

PODCAST WEBSITE & LINKS:

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Path to Profit: More Insights and Why You Should Come (part 2 of 2)

Thu, 30 Nov 2023 04:00:00 -0400

In person events and experiences can literally transform not just how you do business but allow you opportunities to meet others who can help you along the way.

The Path to Profit Summit will be an event which allows you both.

In this episode (part 2 of a 2 part mini series) I share more about what this event will entail and what you can expect and what I think are the TOP reasons why you should join us next May in Key West.

MENTIONED IN EPISODE

Path to Profit Summit

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Mastering Your Communication Super Powers with Antoni Lacinai

Thu, 23 Nov 2023 04:00:00 -0400

This episode is a replay of Episode 19 where I talk to Anthony Lacani, a communication specialist with over 30 years of experience. We discussed the common struggles people face when it comes to communication, emphasizing that effective communication goes beyond just speaking and involves understanding others and being present in conversations.

We also talked about the importance of three communication superpowers: empathy, clarity, and energy. They stress that empathy is the key to understanding others, while clarity focuses on conveying messages effectively. We also highlight the significance of nonverbal communication and the need for authenticity and positivity in how we present ourselves.

Antoni Lacinai is an international speaker and consultant and helps his clients strengthen their communication super powers within a customized experience. Listen to find out how to get a free copy of one of Antoni's books.

HIGHLIGHTS

06:33 The Difference Between Conversations and Presentations

16:47 Coaching vs Training: Finding the Right Approach

20:45 Customizing the Experience for Maximum Value

24:39 Challenges and Failures in Customization

35:30 The Desire for Recognition and Significance

37:34 Using Clarity, Energy, and Empathy in Communication

41:47 Being Congruent in Communication to Build Trust

ANTONI'S LINKS

His Website

Antoni on LinkedIn

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Developing Spiritual Medium Skills in Business and Life with Brandi Van

Thu, 16 Nov 2023 04:00:00 -0400

Our spiritual guides are all around us every day–often counseling us and giving us assistance.

Many people have no idea how to access theirs, or how to use the skills that would allow you to communicate better with yours.

Brandi Van calls herself a ‘psychic medium mentor’ and offers a unique experience where you can learn how to develop your psychic abilities better. These skills can in turn be used to help guide you more in business, in challenging life scenarios and more.

In this episode, she shares how she realized her skill set and how she helps others develop theirs.

HIGHLIGHTS

02:22 Understanding the Role of a Spiritual Medium

09:27 Mediumship vs. Grief Counseling: What's the Difference?

11:18 Dealing with Fake Mediums and Ensuring Client Satisfaction

26:01 Marketing Strategies and Workshops for Psychic Abilities

29:22 Rewarding Wins as a Lightworker and Connecting with Spirit

34:23 Challenging Belief Systems and Being Open-minded

36:03 Embracing the Unexplainable

GUEST LINKS

brandivan.com

IG @brandivanmedium

FB Brandi Van

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Path to Profit Summit

The Path to Profit: Creating a New Client Experience in an Event (part 1 of 2)

Thu, 09 Nov 2023 04:00:00 -0400

As you have likely heard from me, retreats and events are amazing ways to help increase customer value, and improve transformation for your clients and those in your communities.

Events are often thought of as needing to be big as in hundreds or thousands of people. I disagree.

I think a missed opportunity for a lot of business owners are the smaller events maybe larger than an intimate style retreat but small enough to provide meaningful connections among participants and speakers.

In this episode, I share my thought process behind developing my own style event which meets the above criteria, and why this kind of event is so needed in business today.

And I share how you can join us in Key West next May for the Inaugural Path to Profit Summit.

If you are a business owner, or entrepreneur and are interested in learning how you can exponentially grow your business for the future using a HYBRID model this episode is a MUST.

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Personalizing the Food Freedom Formula with Andrea Caprio

Thu, 02 Nov 2023 04:00:00 -0400

Learning to fuel your body properly is more than just learning a template, reading a book, and hoping it all works. Personalization is key for success.

Andrea Caprio is a Master Certified Transformational Nutrition coach, who offers her programs 100% online and works with clients all over the world. Her focus is offering habit training, along with personalizing the steps and pathway towards reaching goals.

In this episode, we talk about her core focus, which is her unique Food Freedom Formula, and the 3 ways she supports her clients.

HIGHLIGHTS:

02:32 The Importance of Addressing Root Causes in Weight Loss

10:35 Fear of Success vs Fear of Failure

13:02 Creating a Positive Client Experience

15:44 Introducing a Habits Program as the First Step

21:21 Importance of mindset and personalized approach in the program

25:47 Making online clients feel like they're in an experience

30:26 Navigating Client Resistance and Challenges as a Business Owner

33:23 Wearing Different Hats as a Business Owner and Outsourcing Issues

38:41 Discovering the True Self in the Journey of Transformation

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Monetizing Retreats & Events in 2024 (part 2 of 2)

Thu, 26 Oct 2023 04:00:00 -0400

Considering adding a Retreat or In-Person Event in your Business for 2024?

With 2024 literally around the corner, now is the time to look at what kinds of experiences you are adding in your business for the upcoming year.

Retreats and Events are not just an amazing way to increase customer value, but they are also innovative and creative ways to offer experiences for your clients.

I’ve led more than 25 retreats and events in my business in the last 8 years–and next year we plan to continue–plus we are doing a large in person event.

You don’t need to be an expert to do them, you just need a REAL process that works, not just a thrown together weekend or few days out of town with friends, or whomever decides to sign up.

IN this episode–the second of a two part mini series–I outline what I believe to the biggest pieces of your process, and how to avoid the mistakes that can cost you.

Retreat Clarity call: https://thealisonk.com/retreat-consulting

HIGHLIGHTS:

03:17 The Three P's of Process in Monetizing Retreats and Events

07:05 Building a Sustainable Business for the Future

08:23 The Purpose of Your Event: Digging Deeper

10:10 Who is Your Event For? Understanding Your Target Audience

15:04 Understanding Your Target Audience: Slow Burn and Selective Outreach

17:13 Clarifying Communication and Checking In

24:55 Offering a No-Brainer Opportunity for the Fourth Quarter

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Find the 20% with Christine Campbell Rapin

Thu, 19 Oct 2023 04:00:00 -0400

The foundation of business is not just making sales. It’s connecting more with people and creating your right audience, so you can master your marketing and create a movement.

Christine Campbell Rapin is a business Mentor and Consultant and focuses on helping her clients create a movement that helps you make better offers.

Her advice – do what you KNOW in your business.

In this episode we talk about connecting an audience with the value you share to find the 20% that sells. The rest is your movement.

HIGHLIGHTS:

03:20 Simple Foundations for Business Success

09:15 Staying in your lane and building momentum

11:15 Building confidence in your expertise and results

13:27 Meeting clients where they are and creating safe spaces

15:17 Being a work in progress and having fun in business

17:23 Embracing the adventure of writing your business chapters

19:06 The Quest for Knowledge and Creativity

27:48 The Importance of Collaboration and Support

30:01 Evaluating Time and Creating Value in Business

32:02 The Danger of Complacency and Taking Time Off

34:51 Choosing Speed and Staying in Movement

37:07 Moving beyond getting ready to take action

40:12 Discovering the Internal Self-Driven Why

41:33 Inspiring Conversations and Overcoming Obstacles

CHRISTINE'S LINKS:

Amplify your Marketing Message podcast

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Monetizing Retreats & Events in Your Business for 2024 (part 1 of 2)

Thu, 12 Oct 2023 04:00:00 -0400

With 2024 literally around the corner, now is the time to look at what kinds of experiences you are adding in your business for the upcoming year.

Retreats and Events are not just an amazing way to increase customer value, but they are also innovative and creative ways to offer experiences for your clients.

In my close to 10 years of doing retreats and events, I find that using a carefully thought out process that you can just rinse and repeat for each one takes the complexity out of it and instead allows you to position yourself in your industry and in your space as an innovator.

In this episode –the first of 2 on this subject– I share some of the most common false beliefs and fears business owners have about offering either and how to shift them into a process that produces.

People are looking for different experiences, not just more programs and stuff. And they want to be able to connect with others and be on a common journey.

MENTIONED IN THE EPISODE:

Book Your Clarity Call

Get on the wait list for our Event in 2024–The Path to Profit

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www.thecraneandthebull.com

Diversification as an Approach to Happiness with Regina Vanburg & Ashley Stephens

Thu, 05 Oct 2023 04:00:00 -0400

Practitioners in the mental health space want to help their clients cope with their feelings and behaviors, and offer guidance so they can achieve their life goals.

It’s an awesome responsibility and in some instances can lead to work environments and schedules that are conducive to long days, multi-tasking and eventually burnout.

Burnout though, isn’t the result of the work though, it’s an outcome that occurs due to a dysfunctional system and mismanagement of priorities and practitioners are often the victims.

Ashley Stephens and Regina Vanburg are both mental health provider and practice owners that have struggled with managing work and a life balance and have created a unique concept to help other mental health and wellness practitioners with avoiding burnout.

They are The Crane and The Bull.

In this episode, Regina and Ashley talk about their personal struggles and how they have crafted a unique process they are delivering in a retreat concept to help reframe burnout.

GUEST LINKS:

Retreats: From Fried to Refeuled

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Telling Your Story in Stages with Amy Thurman

Wed, 27 Sep 2023 04:00:00 -0400

Inside all of us is a hero. Even when we don’t think one exists for us.

Being able to tell that hero’s story is what can not only be inspirational for others but it can actually serve to help someone else not give up.

Amy Thurman is a story development coach, and refers to herself as a ‘disabled entrepreneur advocate’ and lives with a broken neck. Yet, in spite of the massive challenges she has faced and continues to face, she has made it her mission to help other entrepreneurs tell their story in stages using emotions.

In this episode, Amy shares her amazing story, how she chooses to view herself, and how she helps others tell their story in an experience.

GUEST LINKS:

Amy’s site: www.getamyshelp.com

FB: https://www.facebook.com/amy.thurman1

IG: @amycthurman

LinkedIn: https://www.linkedin.com/in/amythurman/

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Speaking Effectively into What You Do - 3 Points

Thu, 21 Sep 2023 04:00:00 -0400

When you are used to operating your business in a certain way being able to present it another way can be a different challenge.

Part of speaking about who you are and what you do CAN be part of your experience that you offer, and it should start there.

In this episode, I outline three key points to consider when talking about what you do online (where it’s super busy and crowded) and while being a guest on podcasts and summits.

Sometimes it’s not actually what you say–it’s how you say it and the context you provide.

MENTIONED IN EPISODE:

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The Most Important Currencies in Your Work with Ben Jones

Thu, 14 Sep 2023 04:00:00 -0400

Sometimes the most important currencies in our work aren’t revenue, or offers.

Building a business that delivers over and over starts with aligning with your priorities, and making sure you are doing the right tasks with your skill set and hiring out the rest.

My guest this week has built multiple businesses based on this key concept.

Ben Jones calls himself a ‘serial entrepreneur’ and helps other business owners get more visibility for what it is they do.

In this episode we discuss the many priorities entrepreneurs must manage so that they can in fact, deliver a top notch experience in their business.

Aside from the strategy and business talk we talk a lot about the intangibles and non-negotiables to create the environment that delivers it all.

BEN'S LINKS:

Titan Marketer

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Power of Possibility in a Client Experience

Thu, 07 Sep 2023 04:00:00 -0400

Possibility is a meta ‘force’ that can literally change the entire world around you.

It’s not something that is available to a select few, or the result of a long laundry list of ‘to do’ things in your business that you’ll achieve only if you get to the end.

Possibility is about freedom. Endless options. And lots of belief.

When people choose to work with you, or hire you for a job or project you are instilling possibility through your energy, and your program promise.

In this episode, I talk about what possibility means to me as a business owner and how you can use it to make your client experience powerful.

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The Value in Connecting & Sharing - Being Authentic (part 3 of 3)

Thu, 31 Aug 2023 04:00:00 -0400

Being Authentic is something that can be a superpower in business.

It doesn’t always mean that you are a straight shooter (although that helps), but instead it can just be about the LITTLE things.

In this episode, the 3rd of a 3 part series based on the book ‘The Go Giver Sells More’, I discuss 3 different angles to what it takes to be authentic with examples.

RESOURCE MENTIONED IN EPISODE:

The Go Giver Book

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Igniting Your Energy Inside with Emma Burton

Thu, 24 Aug 2023 04:00:00 -0400

So what does ‘embodied spirituality’ mean to you?

For some it may mean becoming more in tune with what our bodies are telling us.

For others it may mean a deeper connection.

In order for us to live in our true essence, it means we must ‘balance’ our different energies.

Emma Burton calls herself a ‘Shakti Igniter’ and in this episode, we have a deep discussion about what that looks like in her work, and how she is able to help her clients get results within her experiences.

EMMA'S LINKS:

Instagram - @shaktiigniter

Facebook Group - Shakti Awakening

Free Brigid Activation

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The Value in Connecting & Sharing - What is VALUE? (Part 2 of 3)

Thu, 17 Aug 2023 04:00:00 -0400

As coaches or business owners, the TOP priority should always be to deliver VALUE first, regardless of the outcome. In a free or paid capacity.

But what REALLY is value, and how do we ensure we actually deliver it?

Value is an experience–it’s leaving someone with a feeling and something so amazing, their life is impacted even if they don’t choose to buy from you.

In this episode, the 2nd of a 3 part series based on the ‘Go Giver Sells More’, I outline my basic philosophy of value, what it entails and some general perspective around 5 main avenues to think about it, create it and deliver it consistently.

MENTIONED IN THE PODCAST:

The Go-Giver book

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The Path to 'Next Level Living' with Lesley Martin

Thu, 10 Aug 2023 04:00:00 -0400

What is ‘Next Level Living’?

On one level, one might think you’d need a secret formula, or a new itinerary.

But living a life that is all-encompassing should be one that allows you to incorporate all aspects of a holistic approach. We are human beings that are multifaceted–and we really need a varied approach.

Lesley Martin is a trained therapist and trauma expert and for years has had her own counseling practice and started her online coaching business during the pandemic–to help her clients create MORE for themselves. She follows an integrative model and teaches her clients to do the same.

In this episode, we talk about her PRIME approach in her client experience and why when making changes in our lives a holistic approach is the most effective.

GUEST LINKS:

Lesley’s site: https://lesleymartincoaching.com/

FB: https://www.facebook.com/lesley.p.martin.3

Lesley’s FB Group: https://www.facebook.com/groups/5945138365497728

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The Value in Connecting (Part 1 of 3)

Thu, 03 Aug 2023 04:00:00 -0400

So in any client experience–the value doesn’t begin when a client says YES to join.

The focus is often on what a client gets inside a program or experience. What if the value started at the point of connection?

As business owners in the business of creating transformative client experiences value should be seeded from the outset.

In this episode, the first of a 3 part mini series, I outline my thoughts on how you can provide value in something as simple as a conversation, an introduction to someone, or one of those quick opportunities to make an impression with others.

It’s not about what you do, it’s about how it helps them, the customer.

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Designing Your Guard Rails with Mackenzie Holznecht (aka Coach Mack)

Thu, 27 Jul 2023 04:00:00 -0400

So when you work with a coach, or are looking for a coach, what are you looking for really?

Many people focus on looking for an outcome, or to have their problem solved.

But along the way thinking about the best means of support you need is EVERYTHING. Its’ why coaches are not only needed, but why they aren’t going anywhere anytime soon.

When making changes in a routine, it’s important to remember HOW you are doing things–it’s always the best place to begin when making changes.

Mackenzie Holzknecht (aka ‘Coach Mack’) teaches this very practice in her programs. A former college athlete and coach, she preaches HOW you are doing health and fitness every day is the best place to begin, and to figure out what ‘guard rails’ you need for success.

In this episode, we talk about her journey and how she does this very thing for her clients.

GUEST LINKS:

Coach Mack’s site: www.runningwithbacon.com

IG: @running.with.bacon

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Your Brand and Your Client Experience

Thu, 20 Jul 2023 04:00:00 -0400

How you execute your client experience should be a reflection of you and your business.

Things like your leadership style, your mission and values, company promise, and the unique skill set you bring to the table are all important so you help your clients get the results they desire.

But when you break all of that down–underneath–it’s really about your BRAND.

In this episode, I offer some insights into how you bring your BRAND into your experience based on my own experience.

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Mastering Your Communication Super Powers with Antoni Lacinai

Thu, 13 Jul 2023 04:00:00 -0400

Many of the issues that keep people stuck, and companies from reaching their goals stem from a lack of communication.

We focus on the tasks involved and what we want to take away rather than the actual process itself.

The biggest difference in getting your message and point across is HOW you are being in the process of communicating. When you zone in on the ‘communication super powers’ you increase the likelihood of getting your desired outcome more. These include creating and having empathy, clarity in your message and the energy you display with it.

Antoni Lacinai is an international speaker and consultant and helps his clients strengthen their communication super powers within a customized experience.

Listen to find out how to get a FREE copy of one of Antoni Lacinai's books!

GUEST LINKS:

Antoni's Website

Antoni on LinkedIn

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Visionary Leaders Event Checklist

3 Thoughts on Value in a Client Experience

Thu, 06 Jul 2023 04:00:00 -0400

The most important part of any Client Experience centers around the value delivered.

Value delivered usually brings results and ultimately transformation.

But there is a tricky thought and idea around ‘value’ in that it is misunderstood and associated with offering MORE stuff.

More isn’t always better and bringing value means you approach it differently.

Listen to this episode and I offer 3 key thoughts to help you approach bringing MORE value to your client experiences.

RESOURCES MENTIONED:

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Speaking Your Client's Language with Carly Pepin

Thu, 29 Jun 2023 04:00:00 -0400

When working with clients, even before the work begins–you must understand where they are, and how they communicate.

People perceive their challenges differently and we must understand that and be able to speak to them in way that resonates, not just talk at them with talking points.

Carly Pepin is a behavioral specialist, coach and speaker and in this episode, we break down her philosophy and approach.

GUEST LINKS:

Carly’s site: www.carlypepin.com

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Programs vs Outcomes in a Client Experience

Thu, 22 Jun 2023 04:00:00 -0400

People buy programs but what they really want is an outcome, or desired result.

In business, focus is placed on the variables that help people make informed decisions and that move them to buy.

But in a client experience the focus needs to shift to delivering the outcome they desire.

What is the best way to do this?

Over my years in business, I have observed both sides of this question and share some of my top take-ways and insights as business has evolved to present day.

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Write Your Last Chapter First with Sue Kennedy

Thu, 15 Jun 2023 04:00:00 -0400

Everyone is a writer. Why is that?

Because everyone is a writer of their story, their mission and their life and purpose.

Sue Kennedy is a book coach, and in this episode we chat about her author process and why the chapters of your life tell your story.

CONNECT WITH SUE:

Author Academy

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How Much is Too Much in a Client Experience?

Thu, 08 Jun 2023 04:00:00 -0400

In a client experience, how do you know you have ‘enough’?

Better yet, how much to offer is too much?

More often than not, coaches and business owners put more in an experience thinking that that is needed in order to get the best value. We should always want to provide the best value, but offering more isn’t always the best idea.

Striking the right balance of activities, space and processing and coaching time is KEY for real transformation no matter what your business or niche is.

In this episode, I share my thoughts on creating an experience that paces well and better sets you up for success.

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The Thriving Three with Trang Nguyen

Thu, 01 Jun 2023 04:00:00 -0400

What’s the best strategy for living a thriving life?

It’s a subject which could potentially have many different answers depending on who you talk to.

But for one coach, it took a ‘quarter life crisis’ to figure this out for herself. Now she teaches other women to live by their purpose and best performance.

Trang Nguyen is a speaker and mentor for other women and decided to pivot careers early in her life.

Listen to this episode to hear about her ‘thriving 3’ facets and how she teaches other women to do the same.

GUEST LINKS:

Trang’s site: www.alignedperformance.com.au

Her podcast: Aligned Performance

IG: @trangcessnguyen

Her email: trang@alignedperformance.com.au

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Different Kinds of Retreat Experiences

Thu, 25 May 2023 04:00:00 -0400

In person can be magical for a client experience.

There just is no substitute for it–not on a computer screen, the phone, or any other means.

For the first time this year, I did two destination retreats inside of a month with two different groups of people and each one was unique. Earlier this month I broke down how I made some changes to my signature experience I always lead in Key West.

This week, I wrapped up the second and it was very different. So much so I created a small add on experience which was offered at the end.

In this episode, I share my thought process around how to make your in person experiences unique and some of my thoughts around recalibrating my energy around them this month.

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Home - Rachel Lavin Wellness

The Doughnut Diaries with Rachel Lavin

Thu, 18 May 2023 04:00:00 -0400

Health and fitness professionals go into our field to help others lead their best lives.

That includes helping them feel good and whole in their own skin, literally.

Rachel Lavin is a health and wellness coach and former personal trainer and shares her story in this episode and how she helps clients own and embrace who they are.

Basically she wants to help other women feel good about their bodies regardless of how they look because she knows what it’s like.

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Behind the Scenes of Our Latest Key West Experience: Changes & Revelations

Thu, 11 May 2023 04:00:00 -0400

Retreats are an amazing way to deliver a client experience.

In fact, I would argue that it’s one of the most complete and unique methods to wrap deep work, challenges, fun and community and transformation.

We always run retreats in May in Key West and this year, I’m leading two.

I decided to do this for a couple of reasons, and it affected my planning and changes I made in my program. Having a skill set to flex, adapt and move things without a lot of fanfare and work is essential as retreat leaders and for our businesses especially as we grow and develop our methodology.

Tune to this episode as I fill in more about how I came to this decision, how I planned out the content and activities and the way I framed our latest Key West Experience.

We kick off retreat 2 here May 18th!

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A Path to Authentic Living with Andrew Rowe

Thu, 04 May 2023 04:00:00 -0400

What is ‘Authentic Living’ and what does it involve?

Andrew Rowe is a coach and spiritual mentor and refers to himself as an ‘authenticity expert’. He’s created a business where he is the product of his product a manageable and doable path to living authentically AS you are.

Find out more about him and how he creates client experiences to authenticity in this episode.

GUEST LINKS:

Andrew’s Site: http://www.andrew-rowe.co.uk/

Andrew’s IG: @andrewrowe111

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Vision Casting a Retreat as a Client Experience

Thu, 27 Apr 2023 04:00:00 -0400

We talk all about the EXPERIENCE of our work with clients on our second show.

We position our retreats like experiences. Because they are.

But in order to really do them in a way that works as a REAL experience for your business–you need to think about it from a much larger viewpoint.

Retreats can give you endless opportunities to create real change and transformation for clients–but they can also serve as a starting point, and a follow up point too.

In this episode, I share more about my creation process for retreats and events as a client experience.

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3 Thoughts on the Follow-up Process

Thu, 20 Apr 2023 04:00:00 -0400

In last week’s episode, I shared a little about my philosophy of follow up.

So many businesses treat follow up like it’s transactional.

Follow up though, can be and should be laid down from the START of an experience not at the end.

In this episode, I share more about the 3 kinds of follow up and examples from my work and where they fall.

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The Process of Follow-up (Part 1 of 1)

Thu, 13 Apr 2023 04:00:00 -0400

So what do you consider to be follow up?

Is it staying in touch?

Is it an offer of continued support?

Or is it just accountability?

Follow up on the surface just seems like a message or 2, or keeping a client on our radar.

In sales we are taught that the fruit is in the follow up. Do you agree?

Follow up can take on many forms and the KEY is to seed it from the start of a client experience, not at the end.

In this episode, the first of two on this subject, I share my take on follow up in three areas: Opportunity, Addressing problems, and expressing gratitude.

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Perspectives on Wins in a Client Experience

Thu, 06 Apr 2023 04:00:00 -0400

As a coach or business owner, more than anything, you want your clients to succeed.

Our WHY is ground in helping show our clients what’s possible.

In last week’s episode, I shared what I believe are 3 big challenges in the transformative process.

This week’s episode I’ll look at some of the wins.

Clients come to us because they believe in what we do, and that we hold the solution for them within our process.

Wins can be many and perspective is essential.

In this episode, I’ll pull back the curtain and share some of my thoughts around achieving wins.

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The Challenges with Transformation

Thu, 30 Mar 2023 04:00:00 -0400

Clients look to us to help them create real change–change that has eluded them.

But with achieving transformation comes challenges–some can completely be unplanned.

If you are in the business of offering client experiences, this episode takes a closer look at some of the challenges I have faced in offering client experiences and some of the challenges some of my clients have had in the process.

With every challenge there is always an opportunity though-so give this one a listen.

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Examining a New Path Forward

Thu, 23 Mar 2023 04:00:00 -0400

Transformation.

It’s what people look for in a client experience. The bill of goods IS around creating a new path forward.

But what REALLY is it? And what goes into it?

In this episode, I go into what are key steps in client transformation and how your experience with them can literally pave the way.

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My Thoughts on Creating a Safe Space

Thu, 16 Mar 2023 04:00:00 -0400

Safety. What does it mean?

For one, it means different things to different people. And in business that is also true.

The definition of safety reads ‘protection from failure’.

But in business and in working with customers and clients you MUST create an environment of belonging, trust and safety.

Our new show focus is centering around CREATING amazing client experiences–and one of the KEY ingredients is developing and fostering a feeling of safety.

Listen to this episode as I share what I believe safety means and entails my thoughts on how to create it in your client experiences.

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The Non-Negotiables of an Amazing Client Experience

Thu, 09 Mar 2023 04:00:00 -0400

Client experiences should be more than just a transaction and ‘onboarding’.

In fact, what goes IN a client experience IS what will help create REAL transformation. And that’s exactly what I want to share on our new expanded and updated show!

In this inaugural episode, I outline what I think a client experience IS, and what components need to be there for REAL transformation to occur.

There are numerous ways to create your own experience if you are a coach, or in the service based industry, but in my view, what I discuss in this episode IS what will make or break it for you as a business owner.

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