I've made the decision to let the podcast and the topics it covers rest. I've gotten some great audiobook narration opportunities and I'm happy to generate an income doing something that I love.

While I've loved creating this podcast, at this time, I can't seem to generate a reliable income from it to help support my family financially.

If you have any questions about the podcast and its topics, feel free to send me a message. Thank you for all your support!

Ruthie

“Only 2 seats left in my program!”

These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.

False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services. 

You'll learn:

• What's false scarcity in coaching and consulting?
• What's false exclusivity?
• How to avoid these unethical marketing tactics

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're talking about the trend of piecemealing Brand design to make more money.

You'll learn:

• Visual identity does nothing if your positioning and messaging are off and you don’t even know where you stand in the market you serve
• What's Piecemealing Brand Design?
• How can designers and brand professionals meet people where they are and serve with smaller offers ethically? 

Resources mentioned in this episode:

🎤Want your question to be answered in a future episode? Leave us a voice message here

Connect with Terrica: https://terricastrozier.com

• “Objections just mean they don’t want it enough.”
• “Objections mean they don’t trust you enough.”
• “Objections are where the true selling begins.”

All of those may be true, and none of them may be true. But I TRULY think that we need to let go of overcoming objections in coaching and consulting sales conversations. In this episode, we’re going to talk more specifically about the idea of overcoming objections in coaching and consulting sales.

You'll learn:

• What does it mean to “overcome” objections?
• Common types of objections (with examples)
• Test the waters by asking for permission

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we'll take a look at Terrica's entrepreneurial journey as well as how she got started in designing websites.

You'll learn:

• Terrica's story of becoming a brand designer
• What are the main ways she helps clients build a brand that gets noticed
• What's her special sauce, the thing that makes her different?

Resources mentioned in this episode:

Find this episode helpful? Share it with a friend right now

Connect with Terrica: https://terricastrozier.com

Ready to hear why emotional anchoring should have no place in your sales process?

You'll learn:

• What's  Emotional anchoring in coaching and sales?
• Why Emotional Anchoring Is Antithetical to Critically Conscious
• What To Do to Protect Yourself
• Learn how to commit to not paying over a sales call

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

255: Being Critically Conscious In Business

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we'll talk about the difference between coaching, consulting, and therapy. So if you're a coach, consultant, or service provider looking to learn more about those topics tap play, and let's get started

You'll learn:

• What is the difference between coaching and consulting?
• The difference between coaching and therapy

Resources mentioned in this episode:

Watch the Coaching Demonstration ICF PCC Marker Analysis

Connect with Lyssa: https://www.linkedin.com/in/lyssadehart/ 

You will learn:

• What's The Pressure Cooker Sales Script?
• Using the Script will get you more yesses and even yesses you don't want

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

E 255: Being Critically Conscious In Business

The Coaching Program Investment Calculator

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Business Ethics Consultation

Have you been struggling to define your ethical responsibilities as a coach, consultant, or service provider? Maybe you’ve been wrestling with what’s ethical and what’s not as you make business decisions? Well, I can’t tell you what your ethics are. But I can help you create an environment to distill those answers for yourself. Using the Critically Conscious framework, during a 60-minute call we can either examine ethics for your business as a whole, or we can take one specific area and dive deeply into it.

Business Ethics Consultation

In this episode, we'll talk about her entrepreneurial journey to becoming a coach and provide you with the recourses you need to start your coaching journey.

You'll learn:

• What are some of the ways coaches help clients looking at it from Lyssa's perspective
• How Lyssa made the decision in becoming a coach

Resources mentioned in this episode:

Watch the Coaching Demonstration ICF PCC Marker Analysis

Connect with Lyssa: https://www.linkedin.com/in/lyssadehart/

“Our programs have allowed up to generate 70k this month!”

Despite its prevalence in coaching, consulting, and service provider marketing, you may have gotten an intuitive inkling that there’s something wrong with using this tactic in your marketing. Ready to turn that inkling into solid knowledge?

In this episode you'll learn:

• What's Income Claim Marketing and what are some examples
• Why Is Income Claim Marketing So Effective?
• Why Income Claim Marketing is Misleading
• What's Income Claim Sales?

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

255: Being Critically Conscious In Business

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we'll dive into Using Storytelling Ethically In Our Marketing and provide you with the recourses you need to apply storytelling in your business, marketing, and sales.

You'll learn:

• How to use Story ethically in your marketing and business
• What are some questions to ask yourself to avoid using manipulative tactics in your story
• How to connect with people through Storytelling - How to get started sharing your story

Resources mentioned in this episode:

Download the Free Guide: 10 essential elements of a brand story

Connect with Shannon: https://shannonbusse.com

Follow along on Instagram at @defythestatusquobiz

In this episode, we explore how you can be critically conscious in your marketing, sales, and with your clients as a consultant or coach.

You will learn:

• Building a business with intent to make a REAL impact
• What is Critically Conscious Marketing?
• What's Critically Conscious Sales?
• Critically Conscious Fulfillment

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

Cult Coaching Collection

253: What Does "Critically Conscious" Mean?

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we'll dive into Shannon's journey and learn how she combined her photography insight, writing skills, a communications degree, and some serious strategy and created a simple method to teach speakers and entrepreneurs how to find their stories and use them effectively to align and inspire everyone in their sphere of influence including themselves.

You'll learn:

• How Story can help your brand thrive
• Make a bigger impact in your business through storytelling

Resources mentioned in this episode:

Download the Free Guide: 10 essential elements of a brand story

Connect with Shannon: https://shannonbusse.com

Follow along on Instagram at @defythestatusquobiz

In this episode, we're going to be diving deep into what Critically Conscious means as well as what's the foundation of being critically conscious.

You will learn:

• What Critically Conscious Means?
• Emotional Intelligence is the foundation
• Creative Thinking: Embracing your creative process
• Ethics are what we owe to each other just for existing

🎤Want your question to be answered in a future episode? Leave us a voice message here

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

🎧Episodes mentioned in this episode (You SHOULD listen to):

251: What Led to "Critically Conscious"

The Entrepreneurship Industry Secrets and Thoughts Collection

201: Maximizing Your Creativity in Business

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about Building Business Relationships Intentionally and authentically so you can create connections that last, and develop lifelong relationships with customers.

You'll learn:

• What does Intentionally Building Business Relationships mean?
• How to build REAL business relationships while also avoiding coming off like MLM huns or Bromarketers who are trying to stuff their funnels with people
• Jordache's outreach method for building business relationships

Resources mentioned in this episode:

Get access to The 7 Levels of Power Partners series: https://jordache.live/ruthie

Connect with Jordache: https://www.jordachejohnson.com

Follow along on Instagram at @defythestatusquobiz

I get asked a lot “Critically Conscious” sounds fancy, but how on earth did you get to that Ruthie?” In this episode, I'm taking you behind the curtain and sharing with you what led to Critically Conscious.

You will learn:

• What Led to "Critically Conscious"? Let's start from the beggining
• What's Radical Authenticity?
• Emotional Intelligence: Mastering That Which Colors Our Perception of Reality
• Creativity: Where does it come from?
• Critical Thinking: Thinking About Thinking
• Ethics: Small word, big meaning

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

E 249: My Unethical Coaching Experience

E 201: Maximizing Your Creativity in Business

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about his story and how from owning an agency became a relationship-building expert, what are the ways he helps his clients build authentic connections and gain more visibility for their business.

You'll learn:

• Why building authentic relationships is crucial in business and how you can get started
• How to avoid the unethical ways "gurus" teach you (slide into people's DMs) of creating connections
• Learning to build authentic relationships leads to more business opportunities, sales calls, and growth

Resources mentioned in this episode:

Get access to The 7 Levels of Power Partners series: https://jordache.live/ruthie

Connect with Jordache: https://www.jordachejohnson.com

Follow along on Instagram at @defythestatusquobiz

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?

Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?

Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals. 

But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.

Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way. 

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls. Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.

My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business. 

In this episode, we're talking about unethical marketing programs and my experience with them. We also are taking a look at how you can avoid mistakes I made when I was thinking that this program was going to scale my business.

You will learn:

• How much did I spend on unethical marketing programs and what are the lessons learned from it.
• What are some of the mistakes I made when I was making the decision and how you can avoid making those mistakes?
• What was this 30k Program like?

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

The Cult Coaching Collection

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about how 5-day challenges can grow a business, generate leads, and how you as the coach or consultant can get started with hosting a 5-Day Challenge.

You'll learn:

• How do you make a 5-day challenge engaging?
• Paid vs Free 5-Day Challenges, which is the best for your business?
• How do you lead with value in your challenges?

Resources mentioned in this episode:

Learn how to use 5-Day Challenges: https://www.launchperfect.co?fpr=ruthie32

Connect with Stirling: https://stacktdigital.com

What are your clients or prospects responsible for? What are you responsible for as a coach or consultant?

In this episode that's what we're talking about, the division of responsibility between you as the coach or consultant and the client or prospect.

You will learn:

• What Could Inform Your Ethical Perspective?
• So What Am I Responsible For?
• Understanding where the division of responsibility is in your mind requires you to know your mind

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

E 239: Should Coaches and Consultants Be Price Transparent?

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about how 5-day challenges can grow a business, as well as the ways Stirling uses to help business owners generate more leads.

You'll learn:

• How Stirling went from Hollywood to start his online business
• What are the ways he helps his clients get results through Facebook Ads and 5-Day challenges

Resources mentioned in this episode:

Learn how to use 5-Day Challenges: https://www.launchperfect.co?fpr=ruthie32

Connect with Stirling: https://stacktdigital.com

Follow along on Instagram at @defythestatusquobiz

You thought the only thing you had to overcome was yourself and success would be yours! Just one more course, coach, consultant, and your business success will blow your socks off. But if everyone can be an entrepreneur, if it’s so easy, why do 20% of new businesses fail during the first two years of being open and 45% during the first five years?

You will learn:

• Why does the belief that ANYONE can be an entrepreneur easily exist?
• You’re your biggest obstacle!
• This fallacy encourages you to ignore the context in which you are starting or operating your business

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

The Entrepreneurship Industry Secrets and Thoughts collection

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be explaining why your ads might underperforming, what you need to look for when running ads, and how an ads consultant can help you scale your business.

You'll learn:

• How do we know if we’re ready for ads? What do you look for when making the decision? 
• What should my goals be when we look at starting ads?
• What are some signs of underperformance?

So if you're an entrepreneur, service provider, or coach and want to learn about how ads can help your business grow this episode is for you.

Resources mentioned in this episode:

Connect with Chrissie : https://datadrivenrebel.com

Follow along on Instagram at @defythestatusquobiz

Well, you know what it feels like when someone marketed or sold to you in a way that felt off. But you can’t explain why exactly. It’s a vague sense of wrongness. Like eating something that has a taste in it you don’t like, but you can’t describe it. 

In this episode, we're talking about being afraid to market yourself as a coach, consultant, or service provider. So if you're ready to unlearn the marketing tactics you've taught, then start with this episode!

You will learn:

• What does "unethicality" mean?
• What does "Systematic" mean?
• How this Systematic Unethicality snuck into your business

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

The Entrepreneurship Industry Secrets and Thoughts collection

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about ads, her journey as an entrepreneur, and how she helps customers scale their business through ads.

So if you're an entrepreneur, service provider, or coach and want to learn about how ads can help your business grow this episode is for you.

Resources mentioned in this episode:

Connect with Chrissie : https://datadrivenrebel.com

Follow along on Instagram at @defythestatusquobiz

In this episode, we're talking about Coaching investments. We'll look at a formula I created so you can evaluate if you should invest in a 5k program based on your budget.

You will learn:

• What does a coaching and consulting business budget look like?
• They teach us to make coaching programs a no brainer
• The Coaching investment formula explained

So if you're a coach, consultant, or service-based business owner who wants to know more about what are the things you should consider when you invest in coaching programs- then tap play, and let's dive right in.

🎤Want your question to be answered in a future episode? Leave us a voice message here

Resources mentioned in this episode:

Coaching & Consulting Program Calculator

🎧Episodes mentioned in this episode (You SHOULD listen to):

E 215 The Coachception Phenomenon: Coaches Coaching Coaches

231: Is There Something Wrong With The High Ticket Concept?

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about Heart-Centered Marketing, what it means to be a Heart-Centered Entrepreneur, and the ins and outs of approaching sales calls and prospects genuinely.

So if you're an aspiring heart-centered entrepreneur or service provider tap play and let's get into it!

Resources mentioned in this episode:

Vince's Podcast: https://chasingtheinsights.com/podcast/

Connect with Vince: https://chasingtheinsights.com

Follow along on Instagram at @defythestatusquobiz

You will learn:

• Why Hiding prices and fees don’t allow a prospect to be fully informed
• 3 Excuses Not to Post Fees That Are Bullsh*t
• How Price transparency turns sales calls into upfront discussions

So if you're a coach, consultant, or service-based business owner who wants to know more about deciding on being price transparent with your coaching or consulting clients - then tap play, and let's dive right in.

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

The Entrepreneurship Industry Secrets and Thoughts (collection)

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

In this episode, we're going to be talking about Business and Marketing Strategies through his experience in marketing a business effectively. We'll also take a look at Vince's journey in getting into marketing and what are the main ways he uses to help business owners succeed.

Resources mentioned in this episode:

Vince's Podcast: https://chasingtheinsights.com/podcast/

Connect with Vince: https://chasingtheinsights.com

Follow along on Instagram at @defythestatusquobiz

Today we’re going to explore the very real possibility that coaching and consulting fees are inflated, high-ticket model aside. 

You will learn:

• What is the real value of our services?
• The Harm of High Fees for Unproven Coaches & Consultants
• How should new coaches and consultants get experience then?

So if you're a coach, consultant, or service-based business owner who wants to learn more about setting your coaching or consulting fees the right way - then tap play, and let's dive right in.

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

The Entrepreneurship Industry Secrets and Thoughts (collection)

In this episode, we're going to be talking about Coach-aholism, how Coaching Addiction can become a distraction, and answer the question "Can we really be addicted to coaching?"

Resources mentioned in this episode:

Resources Victoria offers: https://victoriawhitfield.com/podcast/

Follow along on Instagram at @defythestatusquobiz

You will learn:

• The pervading belief in the coaching industry that says: push until people "find" money. What's wrong with it?
• What means to weaponize hopes, dreams, and pain-points
• Approaching prospects and closing sales in an ethical way

So if you're a coach, consultant, or service-based business owner who wants to learn more about approaching prospects the right way as well as if you should pitch people who don't have the money - then tap play, and let's dive right in.

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

231: Is there something wrong with the high ticket concept?

In this episode, we're going to be talking about Business Reiki. We'll dive into what is Business Reiki, how it can help you increase your impact and transform your business.

Resources mentioned in this episode:

Resources Victoria offers: https://victoriawhitfield.com/podcast/

Follow along on Instagram at @defythestatusquobiz

You will learn:

• What does a business plan include
• Why don't we create business plans for coaching and consulting businesses
• Expenses you didn't see coming
• 3 reasons a business plan helps protect your coaching or consulting business

So if you're a coach, consultant, or service-based business owner who wants to learn why a business plan is important and how it can protect your coaching business- then tap play, and let's dive right in.

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

215: the Coachception Phenomenon: Coaches Coaching Coaches

225: Let's talk about the Entrepreneurship Industry

In this episode, we're going to be talking about Facebook Groups, the pros and cons of having a Facebook Group, and what's the right way to grow your community using Facebook.

So If you're a coach, consultant, or service provider interested in learning more about how to build a Facebook group the right way, then this episode is for you.

Resources mentioned in this episode:

Brittany's masterclass about building a 6 figure Facebook Group: Sign up here

Connect with Brittany: https://brittanybudd.com

Follow along on Instagram at @defythestatusquobiz

You will learn:

• The wrong way to do your sales calls as a coach
• Do people interested in high the ticket concept do their research elsewhere?
• The high ticket coaching concept and is there something wrong with it?

So if you're a coach, consultant, or service-based business owner who wants to dive deep into What's the high ticket coaching concept - then tap play, and let's dive right in.

🎧Listen to the new collection about Entrepreneurship and Coaching:

The Entrepreneurship Industry Secrets and Thoughts 

Follow along on Instagram at @defythestatusquobiz

In this episode, we're going to be talking about her journey in being a business coach for women, as well as how she helps like-minded female entrepreneurs scale their businesses.

If you're interested in learning more about business coaching and organic marketing strategies, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

Connect with Brittany: https://brittanybudd.com

You will learn:

• Group Coaching as a way of bringing more revenue. (at least this is what the Gurus tell you)
• What does "Scale" mean for a business?
• Answer to the question: Was Coaching Ever Meant to Scale?

So if you're a coach, consultant, or service-based business owner who wants to dive deep into What's Group Coaching and can you ACTUALLY scale a coaching business with these tactics? - then tap play, and let's dive right in.

🎧Listen to previous episodes mentioned in this episode:

E 194: When You buy Coaching but Get Courses

E 219: Is it Group Coaching or Something Else?

Resources mentioned: https://tinyurl.com/ykfs3ct6

Follow along on Instagram at @defythestatusquobiz

Today I'm talking with Dr. Amit Goswami, a Theoretical Quantum Physicist who served as a professor at the University of Oregon’s Department of Physics from 1968 to 1997. Dr. Goswami is the author of numerous books, most notably: The Self-Aware Universe, Physics of the Soul, The Quantum Doctor, God is Not Dead, Quantum Creativity, and The Everything Answer Book. 

In this episode, we're going to be talking about how our exploration of the Abundance archetype is incompatible with the manipulative tactics we see in the Entrepreneurship Industry’s marketing, sales, and operations.

Connect with Dr. Amit Goswami: Website

Follow along on Instagram at @defythestatusquobiz

You will learn:

• Why do most businesses take 2-3 years to see profitability
• The results of a survey I found for Information Entrepreneurs (infopreneurs) showed that it takes 5 years to see profitability

Why Entrepreneurs on average:

• make less than employed peers
• have more strained relationships
• have more mental health struggles

So if you're a coach, consultant, or service-based business owner who wants to dive deep into Entrepreneurship and know more about what Entrepreneurship as an Identity is - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

Research Study: https://tinyurl.com/ycktxhfy

Resources mentioned - Check out The Duped Podcast: https://tinyurl.com/kc84hp8z

Today I'm talking with Dr. Amit Goswami, a Theoretical Quantum Physicist who served as a professor at the University of Oregon’s Department of Physics from 1968 to 1997. Dr. Goswami is the author of numerous books, most notably: The Self-Aware Universe, Physics of the Soul, The Quantum Doctor, God is Not Dead, Quantum Creativity, and The Everything Answer Book. 

In this episode, we're going to be talking about Entrepreneurship and Abundance. I speak with Dr. Amit Goswami, a theoretical quantum physicist, about how our businesses are our exploration of the Abundance archetype, which includes more than physical wealth.

Connect with Dr. Amit Goswami: Website

Follow along on Instagram at @defythestatusquobiz

You will learn:

• What's the definition of the Entrepreneurship Industry?
• Can anyone be an entrepreneur? Entrepreneurship is not what you think it is.
• The conclusion of the research study. Why I think that this industry is operating on people's hopes and dreams without considering what's in those people's best interest.

So if you're a coach, consultant, or service-based business owner who wants to learn about the Entrepreneurship Industry - then tap play, and let's dive right in.

Research Study: https://tinyurl.com/2p879maa

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Dr. Amit Goswami, a Theoretical Quantum Physicist who served as a professor at the University of Oregon’s Department of Physics from 1968 to 1997. Dr. Goswami is the author of numerous books, most notably: The Self-Aware Universe, Physics of the Soul, The Quantum Doctor, God is Not Dead, Quantum Creativity, and The Everything Answer Book. 

In this episode, we're going to be talking about the Center for Quantum Activism. It was created to provide educational programs around quantum science, science within the primacy of consciousness, and how it solves all of humanity’s major issues. What does this have to do with business? This has completely changed my perspective and perception of reality including the way that I work with clients and conduct business.

Connect with Dr. Amit Goswami: Website

Follow along on Instagram at @defythestatusquobiz

You will learn:

• What does Revenue as a Result mean?
• Revenue, as a Result, places client experience first. How you can provide a Premium client experience?
• What is income-claim marketing?

So if you're a coach, consultant, or service-based business owner who wants to learn what Revenue, as a Result, means - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Dr. Amit Goswami, a Theoretical Quantum Physicist who served as a professor at the University of Oregon’s Department of Physics from 1968 to 1997. Dr. Goswami is the author of numerous books, most notably: The Self-Aware Universe, Physics of the Soul, The Quantum Doctor, God is Not Dead, Quantum Creativity, and The Everything Answer Book. 

In this episode, we're going to be talking about how Dr. Goswami solved the Quantum Measurement problem.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Dr. Amit Goswami: Linkedin

You'll learn:

• How to plan for having a marketing break in 2021
• How a marketing break can help your creativity as a coach or consultant
• Do you actually need to be on all of the time? The hustle culture explained

So if you're a coach, consultant, or service-based business owner who wants to dive deep into how you can take a break this year as well as how to plan for it- then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Heather Cox, owner of Heather Cox Codes. Heather has been a web & social media designer, manager, and consultant for going on 15 years in January. She was named one of the Top Women in Business 2020 by Delaware Today Magazine, one of the most influential Delawareans 2020 by The News Journal, and completed her TedX Talk in September 2021 on the subject of women in business and equity! 

In this episode, we're going to be talking about the #girlboss, #bossbabe, and all of these terms and take a look at whether you should be using these labels in your business or not.

If you're interested in learning more about these phrases and what Heather and I believe about using them in business, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Heather: https://heathercoxcodes.com

We're gonna answer these questions:

• Why has the industry fallen in love with this model? 
• Is it possible to even coach in a group? 
• Are they actually group coaching sessions? Or something else?

So if you're a coach, consultant, or service-based business owner who wants to dive deep into what's the definition of coaching, or the difference between group coaching and group training- then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Heather Cox, owner of Heather Cox Codes. Heather has been a web & social media designer, manager, and consultant for going on 15 years in January. She was named one of the Top Women in Business 2020 by Delaware Today Magazine, one of the most influential Delawareans 2020 by The News Journal, and completed her TedX Talk in September 2021 on the subject of women in business and equity! 

In this episode, we're going to be talking about her journey in being in business for over 15 years, social media strategies and so much more.

If you're interested in learning more about Heather's entrepreneur journey as a social media specialist, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Heather: https://heathercoxcodes.com

“Get out there and be seen! SHINE” those coaches tell you! But did they tell you that you don’t have to shine by yourself? 

In this episode, we'll dive right into how you can use co-creation and collaboration in your business. Here are some ways you can use it: collaborate on events: retreats, workshops, networking. Use your combined audiences to create an experience that none of you could create alone.

So if you're a coach, consultant, or service-based business owner who wants to know how you can collaborate with others to grow your business - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Barbara Cook, the CEO of omnichannel sexual wellness retailer Lovers and popular online lingerie retailer, Yandy. Barbara pivoted from running coveted fashion brands as the former President of Hudson Jeans and CEO of Miansai to reignite and reinvigorate the 40-year-old Lovers brand, and oversaw its monumental acquisition by the iconic PLBY (Playboy) Group, Inc. Barbara boasts more than two decades of retail and merchandising leadership experience from Gap, T-Mobile, and Starbucks. 

In this episode, we're going to be talking about destigmatizing the sexual wellness industry through brand marketing as well as how defining - reframing pleasure will help you define the things you actually enjoy doing in life.

If you're interested in learning more about sexual wellness and why experiencing pleasure plays an essential role in overall health and well-being, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Barbara's website: https://loversstores.com

Have you ever heard of MLM coaching or that they're coaches who coach coaches on how to get more clients?

In this episode, we'll dive right into what's MLM coaching, as well as the things you should know about coaches who try to get people into their funnel and teach them the strategy of "learn how to coach people on how to become coaches and get clients".

So if you're a coach, consultant, or service-based business owner who wants to use Ethical Marketing in their business strategy and get rid of the Gurus that coach you on how to teach others for the sake of getting clients - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Barbara Cook, the CEO of omnichannel sexual wellness retailer Lovers and popular online lingerie retailer, Yandy. Barbara pivoted from running coveted fashion brands as the former President of Hudson Jeans and CEO of Miansai to reignite and reinvigorate the 40-year-old Lovers brand, and oversaw its monumental acquisition by the iconic PLBY (Playboy) Group, Inc. Barbara boasts more than two decades of retail and merchandising leadership experience from Gap, T-Mobile, and Starbucks. 

In this episode, we're going to take a look at how Barbara switched from leading other types of retail companies to stepping into leading a sexual wellness retail company.

If you're interested in learning more about sexual wellness and why experiencing pleasure plays an essential role in overall health and well-being, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Barbara's website: https://loversstores.com

Have you ever given free coaching and consulting to prospects?

Have you ever got on three different calls with potential clients and nothing happened?

This has to stop! In this episode, I'm going to answer these questions and give you the ins and outs of how to set boundaries in your time spent with people looking for "free" coffee chats, advice, and consulting.

So if you're a coach, consultant, or service-based business owner who wants to STOP giving away their time for the sake of signing new clients - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Andrea Mastrobattista, Chief Empowerment Officer and founder of Operation Inspiration. She helps you to recognize, embrace and embody your innate power to be your truest, best self so you can live the life you love.

In this episode, we're going to be talking about resilience and how you can use it to transform your weaknesses into superpowers.

If you're interested in learning more about becoming your best self and turning your weaknesses into superpowers, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Andrea here: operationinspiration.com

Have you been wondering how can you show your audience and potential clients that you aren't into Cult Coaching and "pushy marketing"? What can you do to strengthen your position in the market as an ethical business coach, consultant, or service provider?

These are the questions that we'll be answering in this episode.

So if you're a coach, consultant, or service-based business owner who wants to get away from cookie-cutter marketing - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Andrea Mastrobattista, Chief Empowerment Officer and founder of Operation Inspiration. She helps you to recognize, embrace and embody your innate power to be your truest, best self so you can live the life you love.

In this episode, we're going to take a look at her entrepreneurial journey as well as give you insights into what you can do to become your true self and live your most fulfilling life.

If you're interested in learning more about becoming your best self, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Andrea here: operationinspiration.com

Have you ever been told that "you need a high ticket offer" or maybe you've been thinking that having a low ticket offer for your service-based business is a complete waste of time?

So in this episode, we’re going to talk about why having a low ticket offer as a bridge to your premium offers and programs is a smart decision that will move your business forward.

So if you're a coach, consultant, or service-based business owner who wants to know what's a value ladder, why you might need it as well as the pros and cons of having a low ticket offer - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Eric Morse, founder of Ideal Career Coach. His story begins with wanting to become a medical doctor, however, he quickly realized that the life of a doctor is not for him so he transitioned to science. After 5 years, he changed careers to become a technical recruiter. First in an agency, then to Pharma, Google, and even he helped scale-out an SF Startup. Being a career coach is a culmination of all of his struggles and the lessons he learned along the way. Now he helps people find their ideal job.

In this episode, we're going to talk about entrepreneurship and help you answer the question "Is entrepreneurship right for me?", as well as give you insights on what the benefits of being employed are. 

If you're interested in learning the pros and cons of being an entrepreneur, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Eric here: https://www.linkedin.com/in/idealcareercoach/

Have you ever thought the actions people take at motivational events to be strange? Or maybe you’ve been there and experienced it yourself, and you left wondering what you were going to do with this new mess.

Today, we’re going to talk about how some businesses use emotional contagion to make money, potentially against their client's best interests.

So if you're a coach, consultant, or service-based business owner who wants to know what emotional contagion is, so that during your next event you can make the best decision for yourself - then tap play, and let's dive right in.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Eric Morse, founder of Ideal Career Coach. His story begins with wanting to become a medical doctor, however, he quickly realized that the life of a doctor is not for him so he transitioned to science. After 5 years, he changed careers to become a technical recruiter. First in an agency, then to Pharma, Google, and even he helped scale-out an SF Startup. Being a career coach is a culmination of all of his struggles and the lessons he learned along the way. Now he helps people find their ideal job.

In this episode, we're going to talk about career coaching and we'll take a look at Eric's journey as well as what made him switch from being an employee to entrepreneur.

If you're interested in learning more about career coaching or how it looks like to become an entrepreneur,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Eric here: https://www.linkedin.com/in/idealcareercoach/

Radical Authenticity isn't about oversharing. It's not about leaving yourself open to every person who might hurt you in your vulnerability. Through increasing your emotional intelligence, you can make use of the construct I call the Concentric Circles of Trust.

So if you're a coach, consultant, or service-based business owner who wants to know how to express your authentic self while protecting your mindset and goals, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Joe Mann, CEO of Insights and Outreach. Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics.

In this episode, we're going to talk about the 3 step sales process that you’re probably jacking up. We'll also give you tips and strategies on how to incorporate this sales process into your business. 

So if you're a service-based business, and you're interested in learning what this process is about and how you can increase your sales, then go ahead and take a listen!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Join Joe's Facebook Group: https://www.facebook.com/groups/ethicalsalesforagenciesandcoaches/

We’ve heard it all before:

“You’ve got to step out of your ego.”
“That’s your ego talking.”

“Don’t let your ego get in the way of your dreams.”

But what if I told you that ignoring your ego is the surest way to make sure it’s still going to trip you up later?

What if I told you the key was to make a better ego? Let’s talk about it.

So if you're a coach, consultant, or service-based business owner who wants to know more about how to make a better ego, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Joe Mann, CEO of Insights and Outreach, Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics.

In this episode, we're going to talk about sales from an authentic and ethical perspective. We'll also take a look at how Joe helps organizations to increase sales and build systems from A to Z.  

If you're interested in learning more about how to increase sales in an ethical way then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Joe here: https://www.linkedin.com/in/joemannbcg/

When it seems like there are no answers to your problems, or that everyone has done all of your ideas, you’re likely not embracing your creative thinking process.

The best ideas don’t tend to come from cognitive thought processing alone.

Typically, your creative process includes a discontinuous “jump” so when someone asks you how you came up with that, you say “It just came to me!”

Let’s explore how we can optimize this for you in your business.

So if you're a coach, consultant, or service-based business owner who wants to know how to maximize your creativity in business, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Jim Szafranski, CEO of Prezi. Prezi Video makes creating dynamic video more accessible to everyone, whether you’re doing it live or pre-recorded. Dynamic video gives coaches and consultants a fantastic tool for captivating storytelling.

“Spoken word is more effective than a traditional bullet-pointed slide. That’s because you can't listen and read at the same time. As the viewer, you're context shifting constantly when presented with a wall of text and a presenter,” Jim explained.

If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive and engaging then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Jim here: Linkedin

Have you gotten these messages in your DMs “How are you going to scale that?” or “I remember when I was doing 1-1 coaching…”

The question or statement usually leads to being told that you have to adopt this evergreen group coaching model if you want to see continued profits for your business.

But when your business is part of your higher calling, it leaves much to be desired. Let’s talk about it.

So if you're a coach, consultant, or service-based business owner who wants to know how to avoid this cookie-cutter strategy of scaling, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals and prepares them with introductions to the franchisors.

In this episode, we're going to talk about the types of businesses you wouldn't expect to be franchised, and we're going to be taking a closer look at service-based businesses within this proven business model.

So if you're interested in learning how you can get started with franchising as a service-based business, then this episode is for you.

Tamika's website: https://www.precisionfranchise.com

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

You see that it’s all interconnected, so how do you pick one area to specialize in? Is your business looking a little like Frankenstein? Have you gotten excited about something new, slapped it onto your business, and now no one knows what you’re really up to?

I know what this feels like, so let me tell you how I solved it for DTSQ.

So if you're a coach, consultant, or service-based business owner who wants to know how to pick one area to specialize in, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals and prepares them with introductions to the franchisors.

In this episode, we're going to talk about how Tamika ended up settling into the franchise industry, as well as what was her journey like to become an educator on this successful path to business ownership.

So if you're interested in learning more about the franchise industry, then this episode is for you.

Tamika's website: https://www.precisionfranchise.com

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Dave Schools, Head of Marketing at Hopin, an amazing interactive platform for virtual events. You can create immersive virtual, hybrid, and in-person event experiences for your audience, no matter where they are.

Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them.

In this episode, we're going to talk about how Hopin came to be, as well as how entrepreneurs, coaches, and people who create online events can use it to increase engagement with their audience.

So if you're interested in learning unique ways to make your next online event more engaging, then this episode is for you.

Take a look at Hopin: https://hopin.com

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

It sounded so great on the sales call. You’d get coaching as well as have access to a huge content library that would answer any question you could think of.

And then you get to the other side and discover live calls packed with tens (maybe hundreds) of people clamoring for help because (just like you) they watched the videos but need help applying the information directly to their business.

The coach only has a few minutes for each of you, and you’re told many times to “watch the video about XYZ”

This is what happens when coaches sell courses and call it coaching.

So if you're a coach, consultant, or service-based business owner who wants to know how to avoid buying a course instead of coaching, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses.

She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses.

In this episode, we're going to talk about the 3 Signs That You Don’t Have a Business Strategy. 

If you're interested in learning more about how to find out if you have a business strategy in place,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Nakeia's Website: https://nldstrategic.com

I'll explain what Thought & Emotional Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience.

So if you're a coach, consultant, or service-based business owner who wants to know how Thought & Emotional Control works, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses.

She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses.

In this episode, we're going to talk about Equity-Focused Management Consulting, as well as Nakeia's entrepreneurial journey. We'll also take a look at picking a specific niche that's profitable. 

If you're interested in learning more about picking a niche as a service-based business owner and connect with Nakeia then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Nakeia's Website: https://nldstrategic.com

I'll explain what Behavior & Information Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience. 

So if you're a coach, consultant, or service-based business owner who wants to know how Behavior & Information Control works, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today I'm talking with Johnny Warström, CEO of Mentimeter, a platform where you can create interactive presentations for your workshops & meetings.

Business presentations have been given in a particular way for a long time - but what if you could have interactivity built into your presentation? That's exactly what a tool like Mentimeter does. It allows your audience to take part, whether they're in the room with you or across the world.

If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Jonny here: Linkedin

I'll share with you the lesson I've learned after investing $30K into a program (spoiler alert: turns out it wasn't what I expected) and we'll take a look at what this means for your service-based business.

So if you're a coach, consultant, or service-based business owner who wants to know how to choose the right programs to invest in your business, as well as how to avoid "cookie-cutter coaching" programs - then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from.

In this episode, we're going to talk about problems within the media ecosystem, as well as how people consume content and why it's crucial to be intentional with how you consume content online.

So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

So if you're a coach, consultant, or service-based business owner who's wanting to know how to sell services that are in alignment with your client's business phase, so you can be the go-to person for them,  then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from. 

Mike has started his career as an attorney but moved into the media and tech space in 2014 and started building businesses around a new concept, the Influencer. He was optimistic about the Digital Creator space but frustrated about the types of content that were the most successful on digital platforms. 

In this episode, we're going to talk about Mike's journey in building a media curation company, as well as his goals about the company and the people it helps. 

So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

We'll answer the question of "Are Online courses Dead?", but also we'll talk about If they work, and what you'd need to look at when buying an online course.

So if you're a coach, consultant, or entrepreneur who's wanting to know more about what're the things you need to pay attention to when buying an online course, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Jim Kalbach, Chief Evangelist at MURAL, an amazing interactive whiteboard application. You can use MURAL to brainstorm, do exercises, make a workshop more engaging, and more all in real-time. 

Jim is a noted Author, Speaker, and Instructor in experience design, strategy, and visual methods, as well as remote facilitation. A long-time member of MURAL for nearly six years, his personal mission is to make imagination work possible in global organizations, anywhere, anytime.

In this episode, we're going to talk about how Mural came to be, as well as how entrepreneurs, coaches, and people who create online workshops can use it to increase engagement with their audience during an online workshop or class. 

So if you're interested in learning unique ways to make your next online workshop more engaging and interactive, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

We'll answer the question of "how do I build a community around my brand?", but also we'll talk about building vs birthing a brand, and what this means for growing a business.

So if you're a coach, consultant, or entrepreneur who's trying to build an authentic community around your brand, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it.

If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

We will explain why metrics are an important thing to pay attention to, when it comes to defining problems within your business. We'll also talk about all the factors you need to pay attention in your marketing strategy as a business owner.

So if you've been a business owner and want to know why Vanity Metrics do not exist, and what you should do in terms of paying attention to metrics in your marketing, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.  

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In this episode, we're going to talk about Humaira's story of how she became a Brand Strategist, as well as the ways she helps her clients create and improve their Brand Strategy.

If you're interested in learning more about Branding and get to know Humaira's story, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

We will break down what's the purpose of Marketing and we'll dive into what you need to know when you creating marketing materials and social media posts. We'll answer the question of what do I need to expect when I use marketing to grow my business, and what marketing is meant to do. 

So if you've been a business owner or a service provider who works with clients and want to know why Marketing isn't meant to create action and what's actually its purpose, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Jared Augustine and Tiki Barber, co-founders of Thuzio, an event planning company that doubled in size in 2020 and blows away its corporate clients with amazing virtual events.

According to Jared Augustine and Tiki Barber, hosting amazing virtual events isn’t out of reach for even the smallest organizations (or budgets). What it takes is goal-oriented and attendee-focused planning and execution.

In this episode, we're going to talk about how Thuzio came to be, its virtual pivot at the start of the pandemic, what Jared and Tiki believe are the keys to running an online event, as well as the future of online events.

So if you're interested in learning the keys to hosting a virtual event, as well as some of the things you should consider for a high ROI online event, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

We will dive into the idea of accelerating the speed of trust, in terms of your clients and audience. We'll answer the question of what you can control when it comes to building trust with your audience and prospects so that it accelerates the speed of their trust with you.

So if you've been a business owner or a service provider who works with clients and wondering what you can do to build authentic relationships with your audience, then this episode is for you!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.

After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.

In this episode, Emily and Jess will talk about Influencer Marketing,  misconceptions that exist, and what people in the business space can expect from it. 

So if you're interested in learning more about Influencer Marketing, then this episode is for you.

Follow along on Instagram at defythestatusquobiz

Show notes coming soon

So if you've been a business owner or a service provider who works with clients and tries to get results for your customers, then this episode is for you!

Follow along on Instagram at defythestatusquobiz

Show notes coming soon

Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.

After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.

In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and PR agency. We will also talk about how they decided to get into the PR and Influencer Industry and what're some of the ways they help their clients.

So if you're interested in learning more about Influencer Marketing, then this episode is for you.

Show notes coming soon

So if you've been wanting to know how to beat  Imposter Syndrome, or if you've been struggling with it, then this episode is for you!

Show notes coming soon

In this episode, Natajia and I will talk about 3 Diversity, Equity, and Inclusion Blind spots in the entrepreneurial space. We will also talk about how to deal with these blind spots as a solopreneur or business owner and what are the first steps you need to move forward and be authentic in your business. So if you're interested in learning more about Diversity, Equity, and Inclusion in business then this episode is for you.

Show notes coming soon

So if you've been wanting to know how to send direct messages the right way, or how to deal with spam messages you might be getting, then this episode is for you!

Show notes coming soon

In this episode, Natajia and I will talk about how she has decided to become a Diversity & Inclusion Consultant, as well as her experience in working in this industry.  So if you're interested in learning more about the Diversity, Equity, and Inclusion space, then this episode is for you.

Show notes coming soon

So if you've been listening to all of those Brand Strategies and thinking "Okay I know I have a logo but what does branding even mean, or how do I show what my brand represents?", then this episode is for you!

Show notes coming soon

• PRAY - Providing members with the tools they need to succeed;
• WORK - Increasing well-being, morale, and productivity;
• PLAY - Bringing personal finance education & assistance to places of fun;

In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you.

Show notes coming soon

So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you!

Show notes coming soon

• PRAY - Providing members with the tools they need to succeed;
• WORK - Increasing well-being, morale, and productivity;
• PLAY - Bringing personal finance education & assistance to places of fun;

In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you.

Show notes coming soon

So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you!

Show notes coming soon

In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you.

Show notes coming soon

So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you!

Show notes coming soon

In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you. 

Show notes coming soon

So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you!

Show notes coming soon

In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you!

Show notes coming soon

In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

We'll take a look at, what it means to be Radical Authentic in your marketing and how you can get started. So if you've been wanting to market yourself without using salesy/unethical marketing strategies then this episode is for you!

Show notes coming soon

In her second episode, Kratina will share tactics and strategies on how she creates marketing campaigns, as well as what it means for her to utilize the power of ethical marketing and leading with soul.

Show notes coming soon

We'll take a look at, what Clubhouse rooms should you join and how you can grow your account in an authentic way that will showcase what your business is about. So if you're curious to know how you can get started with Clubhouse then this episode is for you!

Show notes coming soon

In this episode, Kratina will share her story about going to law school and getting a degree while being a mom of three kids as well as how she got started working in the Criminal Justice Sphere. 

Show notes coming soon

Show notes coming soon

David on his second episode, will share 3 simple and easy-to-use Tips to Overcoming Speaking Anxiety. These are Tips you can implement today so if you're a speaker or you give any type of presentation, this episode is for you, go ahead and take a listen to this episode. 

Show notes coming soon

For example, when you try to post on social media things that have basically nothing to do with you and try to capitalize on trending hashtags or the fact that everybody talks about XYZ this is Performative Marketing. So if you're curious to know if the marketing you're doing is Performative then this episode is for you! 

Show notes coming soon

Show notes coming soon

So the question for you is how are you translating those big goals into monthly, weekly, and daily actions?

Show notes coming soon

Show notes coming soon

So if your impact never grew beyond where it is right now, if you are business, if your mission never went further than it is right now, would you be happy with that? People often talk about wanting a massive change in their business, but they make these tiny little adjustments. For example, I want to grow my business to seven figures, but I'm going to have a five-figure mindset.

Show notes coming soon

Show notes coming soon.

Your personal brand is what people experience when they look you up. When they research you, when they experience you. And if you are not intentional with your personal brand, if you are approaching that in a pretty haphazard way, then. It may not look the way that you want it to. 

Show notes coming soon

For example, somebody took organic marketing and boiled it down into 4 spammy steps. So organic marketing is supposed to be a business development process. It's supposed to be a bit intuitive, but it leans into relationship building.

Shownotes: https://defythestatusquo.com/2020/11/06/dont-turn-your-social-media-posts-into-traps/

Shownotes: https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/

We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals.

Show notes: https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/

Show notes: https://defythestatusquo.com/2020/12/05/the-futures-tapestry-part-2/

We're still struggling with what we're allowed to say. What if we make other people uncomfortable? How uncomfortable are we allowed to make them? That’s what Dr. Gail and I are going to talk about today.

Show notes: https://defythestatusquo.com/2020/12/04/the-futures-tapestry-with-dr-gail-hayes/

I feel like what we're going to talk about today has been talked about a lot behind closed doors. One of the biggest obstacles we've had is articulating our thoughts and feelings in a way that we’re heard by the people we want. That’s what Dr. Gail and I are going to talk about today. Dr. Gail, welcome! Thank you so much again.

Show notes: https://defythestatusquo.com/2020/12/03/coming-together-in-the-societal-shift/

Show notes: https://defythestatusquo.com/2020/12/02/the-power-of-collaboration/

We just had a 30-minute conversation before I started the recording; that's how much enthusiasm she brings around with her. She's been called a conduit and a bridge between the races, genders, generations, and political parties. She paints pictures with words to promote understanding between communities. Thank you for joining me today Dr. Gail.

Show notes: https://defythestatusquo.com/2020/12/01/dr-gail-hayes-executive-leadership-coach/

It's Future Friday. We always discuss a future-focused topic on Fridays, no matter who I'm talking to. And Stephanie really brought it with this recommendation of topics. So thank you so much, Stephanie. We talked about wearables and how they could help coaching businesses a couple of seasons ago. We always go for something interesting to help people go out into the weekend, and you really picked a great one.

Show notes: https://defythestatusquo.com/2020/11/27/artificial-intelligence-in-sales/

The Defiant Business Group

Find out your BANK code!

Show notes: https://defythestatusquo.com/2020/11/25/sales-isnt-a-numbers-game/

Speaking of communications, we're going to talk about a topic that’s near and dear to my heart: authenticity in your communications. Most importantly, if authentic communication isn't about you, then who is it about? Stephanie, thank you so much for being here with me again!

Show notes: https://defythestatusquo.com/2020/11/24/authentic-communication-with-stephanie-bonte-lebair/

Stephanie is a classically-trained singer turned voice presentation & sales coach. She moved to New York City and performed in operas, musicals, and cabaret, before creating her business The Empowered Voice. For over 20 years, she has helped singers, speakers, and business professionals leverage their voices for more influence and increased sales.

She is an award-winning certified and licensed trainer with code breaker technologies, utilizing cutting-edge coding technology to train 6-figure coaches, speakers, trainers, and sales teams on how to close more sales in less time.

Show notes: https://defythestatusquo.com/2020/11/23/stephane-bonte-lebair-voice-presentation-sales-coach/

We're going to talk about how you can at pretty much any level of an organization, use your voice for impact and influence. And this, again, ties directly to the name of Rachel's company, the un-muted life, and the potential that exists when we hit the unmute button.

Show notes coming soon

Rachel:  This has been fun! I love talking about things, but I'm not used to talking about them in quite the same way. So these have been really fun conversations.

Ruthie: Yes, absolutely. And I think if you’re a leader, want to be a better leader, or are an aspiring leader, today's episode is definitely the episode for you. This is definitely the episode for leaders who are paying attention to what's been going on right now, especially if you're stuck somewhere between the old methods and frameworks of leadership, and whatever’s next.

Shownotes: https://defythestatusquo.com/2020/11/19/from-command-and-control-to-connect-and-care/

Show notes: https://defythestatusquo.com/2020/11/18/prescriptive-wellness-with-rachel-druckenmiller/

As a speaker and facilitator, Rachel guides leaders and their teams, organizations and associations to be more resilient, connected, confident, and courageous- which we don't often hear as a word to describe the business space. Rachel posts tons of inspirational videos on LinkedIn, and they're always amazing. So you should definitely follow her there and download her resilience toolkit at unmutedlife.com.

Show notes: https://defythestatusquo.com/2020/11/17/rachel-druckenmiller-founder-of-unmuted/

Ashley: I love this thing by Lisa Nichols, where she talks about how the world would be different based on who you decided to be. I think each of us has our own idea of becoming the best version of ourselves. You have your own unique set of things you can contribute to the world that can make such an impact on other people's lives. Do not dismiss or doubt that. Don’t take that for granted.

Shownotes: https://defythestatusquo.com/2020/11/13/the-ripples-of-being-the-best-you/

Our generation is characterized by some distinct struggles, namely college loans. That often transitions into the inability to purchase a home. We talk about those parts of being a Millennial a lot. 

But do you feel like being a Millennial has actually equipped you well for entrepreneurship, in some regards?

Show notes: https://defythestatusquo.com/2020/11/12/the-rewards-and-struggles-of-millennial-entrepreneurship/

I think Ashley is a great person to talk to about it, because she actually has been successful at securing funding for her business, despite being both.

Of the $40 billion raised for the US venture capital fund in 2019, only 3% went to minorities and less than 2% went to women. But if you were in that intersection of “woman” and “black”, it was 0.2%. So we have to remember that these intersections can actually further remove us from the resources we need to make it to 5 years in business like Ashley has.

Show notes: https://defythestatusquo.com/2020/11/11/at-the-intersection-of-woman-and-minority/

Ashley is the leading Millennial and Gen Z content marketing strategist. She's a spokesperson consultant and global speaker for brands that want to reach younger generations, helping brands create the right content, craft the right messages and produce experiences that bring Millennials and Gen Z together.

She's excited and determined to use her love of journalism, social media, and live experiences to inform and inspire. Ashley is the founder and CEO of RIZZARR, a tech-enabled content marketplace. Through RIZZARR, brands are able to find and work with Millennial and Gen Z content creators worldwide- particularly nano and micro-influencers.

Show notes: https://defythestatusquo.com/2020/11/10/ashley-m-williams-founder-of-rizzar/

The trick about the marketing lottery is that you can go viral and still not make any money. Last week, I was playing my guitar and singing a song. It was about going viral, but not getting any new clients. So going viral is like winning the marketing lottery.

The problem is that most of us don't go viral. Even those who do may not immediately see a financial benefit of going viral. In fact, there can be some bad things about going viral because if you go viral for the wrong reasons, you're growing an audience that is not aligned with your business purpose.

Shownotes: https://defythestatusquo.com/2020/10/22/the-problem-with-marketing-consistency/

Shownotes: https://defythestatusquo.com/2020/10/14/linkedin-stories/

Show notes: https://defythestatusquo.com/2020/10/02/content-resonance-content-creation-sweetspot/

Show notes: https://defythestatusquo.com/2020/09/25/experts-portfolio/

What makes it so radical is that - especially in the spaces where I work, as a professional B2B person - we don't have a lot of authenticity. We talk about being authentic in such a way that "authentic" is almost a trite word among marketing professionals nowadays. That's why I felt like I needed to qualify that it needs to be radical authenticity.

Show notes: https://defythestatusquo.com/2020/09/18/radical-authenticity-the-key-to-standing-out-online/

The big thing is that it’s evergreen and you're like, “This is so great!” It's wonderful, but there's no deadline.

There's no scarcity. There's no compulsion. So what's going to drive people to watch that? So what if it's a lead gen piece?

I think if you've built up some authority and you have a reputation for creating amazing content, then yes. That could potentially work out really well for you.

But like I said, once the event is done, you hibernate. Once you're done hibernating, then you have to ask yourself, “How do I repurpose all of this wonderful content that I have?”

So I'm going to share with you what I recommend to my clients, from what consumes the least amount of resources to the most.

Show notes: https://defythestatusquo.com/2020/09/18/5-ways-to-repurpose-webinar-content/

Shownotes: https://defythestatusquo.com/2020/09/03/content-marketing-for-webinars/

Shownotes: https://defythestatusquo.com/2020/08/20/make-your-virtual-events-better/

I’m talking about carousel posts. This is the type of post with several photos that you can swipe through. I'm sure you've seen it. If you haven't, you probably did and didn't realize what you were looking at.

Shownotes: https://defythestatusquo.com/2020/08/20/repurposing-instagram-carousels-on-linkedin/

When it first hit the search engines, it changed rankings for the health and finance sites that were at the top. All of a sudden, they weren't. So I wanted to talk with you about that because you work in one of those industries where it's incredibly important. On top of that, you have the credentials to stand head and shoulders above people who do not.

Show notes: https://defythestatusquo.com/2020/08/06/googles-eat-expertise-authority-and-trust/(opens in a new tab)

Show notes: https://defythestatusquo.com/2020/08/05/building-a-team-from-a-freelance-business/

Show notes: https://defythestatusquo.com/2020/08/04/courses-as-a-revenue-stream/

Show notes: https://defythestatusquo.com/2020/08/03/ana-reisdorf-the-registered-dietician-writer/

Shownotes: coming soon

Show notes: Coming soon

Show notes: Coming Soon

Shelly spent over two decades in the corporate world. She remains connected to her corporate roots as a speaker and webinar and workshop facilitator, inviting leaders and executive committees to frontline managers around the United States to a practice that trains our brains to achieve remarkable, calm, focus, and resilience. The end result? we can show up better for our lives and better together.

Show notes: coming soon

Dr. AJ: It's so interesting that you phrased it that way. Traits and energies don't actually have gender. Over time, the stereotypes which have been created over the evolution of our society have led people to categorize certain traits as masculine and feminine, even if they have nothing to do with your gender expression.

By using those 2 labels, we actually end up falsely dichotomizing traits and energies that shouldn't be dichotomized; they're actually on a spectrum. That's where a lot of our current leadership stereotypes come from. When a woman is being confident and assertive, she gets called the B-word. A man does the exact same thing, and he’s called a powerful leader.

Read the show notes: https://defythestatusquo.com/2020/07/23/masculine-and-feminine

Dr. AJ: Well, when you disaggregate the data you actually find that people are far more diverse than you realize, and that diversity is not being included. 

Read the show notes: https://defythestatusquo.com/2020/07/22/tearing-the-data-apart/

Dr. AJ: Absolutely. There’s this concern that by including more people, you're actually taking away power and privilege from those who already have it. Like when we talk about white privilege. There are white people who are not affluent saying, “I grew up poor.” I’m not denying that at all, but you're still white. There's still some privilege that comes with that.

Just like me being Indian American; people assume that my parents are filthy stinking rich, but they're not. I do have the privilege of having the support of my parents, a stable family structure and a commitment to family. Those are my privileges.

That's really where this “inclusion is not a zero-sum game” comes from. When we think of inclusion, we tend to think of these sacrifices and privileges, but it's not like that. The universe theoretically started from the Big Bang, and it's still expanding. The power and energy in the universe is still expanding. That's sort of how inclusion is. It's still expanding. By including more people, we don't destroy that energy. We just convert and amplify that power exponentially by adding more voices. It's not even linear. When we look at it like a win-loss, zero-sum game, we're just shooting ourselves in the foot.

Read the shownotes: https://defythestatusquo.com/2020/07/21/inclusion-is-not-a-zero-sum-game/

She also consults and partners with corporate organizations to create custom-made, comprehensive solutions that help them break their silo cultures and create interconnected, inclusive organizational cultures where their talent can fully belong and thrive. Thank you so much Dr. AJ for being here with me today.

Read the shownotes here: https://defythestatusquo.com/2020/07/20/dr-aj,-building-inclusion-and-belongingness-into-company-cultures/

So if this sounds interesting to you too, definitely give it a listen!

Read the show notes: https://defythestatusquo.com/2020/07/16/how-automation-and-wearables-could-play-a-role-in-coaching/ 

Like what qualities should a coach have? And should you be aware of working with newer coaches?

Read the shownotes: https://defythestatusquo.com/2020/07/15/the-power-of-working-with-a-coach/

According to Rob "We're actually much more than we think we are. I'm here to tell you that you're a much bigger deal than you think you are. We tend to get locked down into specific problems, and life can feel very small. However, a big part of what we are is a bunch of unconscious narratives."

Read the shownotes: https://defythestatusquo.com/2020/07/14/identity-shifting-impossible-to-im-possible

He helps them evolve their consciousness and create profound changes in all important areas of life. His coaching programs take you through proven processes that will get you past your biggest, deepest, most limiting beliefs.

Read the shownotes: https://defythestatusquo.com/2020/07/13/rob-scott-the-identity-shifter

Show notes: https://defythestatusquo.com/2020/06/12/local-state-and-federal-policies-and-procedures-that-negatively-affect-small-businesses/

Show notes: https://defythestatusquo.com/2020/06/11/understanding-and-funding-businesses-owned-by-women-of-color/

Show notes: https://defythestatusquo.com/2020/06/10/marketing-during-a-pandemic/

Show notes: https://defythestatusquo.com/2020/06/09/not-business-as-usual-accessing-capital-and-doing-business-post-covid-19/

Her book, "So You Want To Pitch": https://www.accessmatized.com/online-store/Books-c30210570

Show notes: https://defythestatusquo.com/2020/06/08/makeup-as-a-business-with-takia-ross/

Show notes: https://defythestatusquo.com/2020/06/04/online-vs-in-person-networking/

Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack

Show notes: https://defythestatusquo.com/2020/06/03/small-budgets-and-automation/

Designrr: http://bit.ly/2WZhiir

Show notes: https://defythestatusquo.com/2020/06/01/lets-go-digital/

Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack

Show notes: https://defythestatusquo.com/2020/06/01/marketing-team-curation/

Show notes: https://defythestatusquo.com/2020/05/29/failure-and-hustle-culture/

• Blast through their goals by keeping them on track
• Assess new goals if there is something getting in their way

Show notes: https://defythestatusquo.com/2020/05/28/tough-on-accountability-without-shaming/

Show notes: https://defythestatusquo.com/2020/05/27/top-3-visualization-mistakes/

Shownotes: https://defythestatusquo.com/2020/05/26/should-you-toss-your-to-do-list?/

Shownotes: https://defythestatusquo.com/2020/05/25/from-organizer-to-coach-with-nettie/

So if you're business is booming because you provide essential products or services, that's still a boatload of stress that wasn't on you before. 

If business has tanked because you rely on foot traffic or in-person events to keep revenue coming in, that's certainly stress you weren't counting on. 

So today, consider this episode a space that gives you permission to not feel okay. Then head over to Stefanie's 4th episode and do the visualization exercise. 

Shownotes: https://defythestatusquo.com/2020/05/22/the-future-of-the-hypnosis-industry/

Get Stefanie's 30-minute free consultation here. 

Download the 10-minute chakra meditation here. 

You can also download a free 10-minute guided visualization from Stefanie here. 

Shownotes: https://defythestatusquo.com/2020/05/21/give-yourself-a-break-with-visualization/

Show notes here: https://defythestatusquo.com/2020/05/20/stress-managing-the-unmanageable/

• Improve peak performance 
• Increase sales 
• Reduce stress-related work injuries 
• Improve interdepartmental communications

Shownotes are here: https://defythestatusquo.com/2020/05/19/hypnosis-for-professional-development/

Shownotes: https://defythestatusquo.com/2020/05/18/stefanies-business-self-resiliency/

Link to shownotes coming soon: 

This is the final episode of season 3! I hope that you enjoyed this journey through the future of marketing with us!

Link to shownotes: https://defythestatusquo.com/2020/02/26/how-does-social-media-fit-into-your-b2b-marketing-strategy/

Link to shownotes: https://defythestatusquo.com/2020/02/20/authority-marketing-signing-more-clients-by-promoting-your-expertise

Link to the Expert's Authority Marketing Method Interactive Content: http://bit.ly/2V8zNmY

Link to shownotes: https://defythestatusquo.com/2020/02/24/why-are-networking-events-becoming-more-popular/

Link to shownotes: https://defythestatusquo.com/2020/02/23/selfie-videos-in-b2b-with-kurt-schneid/

Link to shownotes: https://defythestatusquo.com/2020/02/23/is-a-website-necessary-think-of-its-purpose/

Link to the shownotes: https://defythestatusquo.com/2020/02/18/is-blogging-dead/

Link to shownotes: https://defythestatusquo.com/2020/02/17/seo-in-2020/

The future of video marketing lies in the exploration of mixed reality technologies, and Kurt pulls in a sci-fi example I love!

Link to the shownotes: https://defythestatusquo.com/2020/02/13/augmented-reality-for-b2b-marketing/

Link to shownotes: https://defythestatusquo.com/2020/02/12/audience-segmentation-for-email-marketing/

Link to shownotes: https://defythestatusquo.com/2020/02/11/negative-impacts-of-video-marketing/

Read the shownotes here: https://defythestatusquo.com/2020/02/10/podcasting-trends-whats-next/

Link to shownotes: https://defythestatusquo.com/2020/02/07/getting-started-with-video-marketing-kurt-schneid/

Link to shownotes: https://defythestatusquo.com/2020/02/06/b2b-marketing-via-text-seriously/

Link to shownotes: https://defythestatusquo.com/2020/02/05/will-marketing-automation-replace-the-marketer/

Link to shownotes: https://defythestatusquo.com/2020/02/04/security-while-outsourcing/

Link to the shownotes: https://defythestatusquo.com/2020/02/03/using-the-golden-rule-in-marketing-use-this-instead/

The blog post and video are here: https://defythestatusquo.com/2020/01/13/defiant-business-podcast-season-3/

Here are the shownotes and video: https://defythestatusquo.com/2019/10/01/marketing-myopia-what-business-are-you-in/

Here are the shownotes and video: https://defythestatusquo.com/2019/09/27/content-marketing-for-business-events/

Here are the shownotes and video: https://defythestatusquo.com/2019/09/16/attention-spans-decreasing-or-something-else/

Here are the show notes and video: https://defythestatusquo.com/2019/09/23/dont-make-the-french-digital-tax-mistake-in-your-biz/

Here are the shownotes and video: https://defythestatusquo.com/2019/09/12/secondary-customers/

Here are the shownotes: https://defythestatusquo.com/2019/09/05/"new-media-and-diy-pr"-with-jennifer-mcginley/

Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/podcast-guest-pitches-mistakes/

Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/xfinity-mobile-phone-cleanse-campaign/