CHAPTERS

(02:24) - A lot of teams in cybersecurity marketing hire great marketing people who know absolutely bugger all about cybersecurity

(04:29) - The problems with absolutes

(09:08) - Product claims and their limitations (what works on paper vs. what actually works)

(11:25) - Sam's thoughts: “I think authentic is the word I always want to go with”

(14:12) - Being honest about where a product isn't strong enough (including walking away from a deal)

(18:24) - The balance between what you say you do, what you actually do and what somebody actually needs

(21:25) - Building products with a finite amount of engineering resources (customer requests, roadmaps and validating ideas)

(24:42) - The information candidates give away during interviews (CVs, LinkedIn, background and what they reveal)

(27:13) - Speaking to people on the ground (customers, Gong transcripts and cybersecurity events)

(28:09) - The value of cybersecurity events for marketing, product and sales (B-Sides, grassroots events vs. RSA and Black Hat)

(30:00) - Talking to people outside your product bubble (red team, offensive security, SOC, etc.)

(31:44) - Fake companies and fake jobs

(35:58) - Sam's 2020 example: when she halted a product release because it wasn't ready

(37:13) - The importance of speaking to people more (getting outside the vendor bubble)

(37:59) - The message to remember: stop saying absolutes, don't scare people, authenticity matters

GUEST

Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr

LinkedIn: https://www.linkedin.com/in/safesecs/

HOST

Michael VIRGONE

LinkedIn: https://www.linkedin.com/in/michaelvirgone/

GET IN TOUCH

If something in an episode made you think, or you have an idea for a conversation, feel free to reach out. I'd love to hear from you.

LinkedIn is my preferred way to get in touch, but you can also reach me by email.

LinkedIn: above

Email: hello@cyberallday.io

Website: https://cyberallday.io/

ENJOYING THE PODCAST?

If you find Cyber All Day useful, a rating or review on your podcast app, my website or YouTube really helps people discover it 👌. And if you have a minute, I'd love to hear what you think.

CHAPTERS

(03:06) - Real-life example: the deepfake job applicant. What happened during the interview

(05:21) - Why a deepfake may be used for a job interview (salary differences, subcontracting, etc.)

(07:47) - This candidate looked great on paper (CV, LinkedIn, job description, covering email)

(08:36) - The red flags that started to add up (new LinkedIn profile, Romania, skills and experience)

(10:32) - The Romanian language odd situation. The candidate didn't want to switch languages

(15:15) - Deepfakes getting better and cheaper

(16:30) - How attackers can prepare for interviews with AI (research, LinkedIn, prompts)

(19:03) - In this particular situation, the technology wasn't the problem, it was the preparation

(21:19) - How to mitigate the risk (job descriptions, identity verification, etc.)

(26:02) - The information candidates give away (CVs, LinkedIn, previous employers, etc.)

(31:44) - Fake companies and fake jobs

(35:31) - Sam's message, and as the technology gets better: what can companies actually do

GUEST

Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr

LinkedIn: https://www.linkedin.com/in/safesecs/

HOST

Michael VIRGONE

LinkedIn: https://www.linkedin.com/in/michaelvirgone/

GET IN TOUCH

If something in an episode made you think, or you have an idea for a conversation, feel free to reach out. I'd love to hear from you.

LinkedIn is my preferred way to get in touch, but you can also reach me by email.

LinkedIn: above

Email: hello@cyberallday.io

Website: https://cyberallday.io/

ENJOYING THE PODCAST?

If you find Cyber All Day useful, a rating or review on your podcast app, my website or YouTube really helps people discover it 👌. And if you have a minute, I'd love to hear what you think.

CHAPTERS

(00:00) - Introduction to Cyber All Day

(00:27) - About me and how I approach the podcast

(01:51) - What is Cyber All Day about?

(02:26) - The two-episode format and how I approach conversations

(04:30) - The vibe, where to find the podcast, and timestamps

(05:54) - Outro

GUEST

None - Episode 0

HOST

Michael VIRGONE

LinkedIn: https://www.linkedin.com/in/michaelvirgone/

GET IN TOUCH

If something in an episode made you think, or you have an idea for a conversation, feel free to reach out. I'd love to hear from you.

LinkedIn is my preferred way to get in touch, but you can also reach me by email.

LinkedIn: above

Email: hello@cyberallday.io

Website: https://cyberallday.io/

ENJOYING THE PODCAST?

If you find Cyber All Day useful, a rating or review on your podcast app, my website or YouTube really helps people discover it 👌. And if you have a minute, I'd love to hear what you think.