Based on decades of real world experience, they break down why most Zero Trust initiatives fail and what organizations need to do differently.

This is not a technical deep dive. It is a practical conversation about leadership, communication, and execution.

We cover:

• Why Zero Trust is a business initiative, not an IT project

• The human side of Zero Trust and why culture matters

• How to communicate with executives and gain buy in

• Why most initiatives never get finished

• How to position Zero Trust without even using the term

• Lessons learned from real world failures

If you are attending RSA, you can meet the authors and get your copy signed:

• Monday at the Cloud Security Alliance event

• Wednesday at the RSA Bookstore

Grab the book here

With decades of experience in cryptography and embedded systems, David and Bill share how a real world manufacturing challenge led them to build solutions focused on securing connected devices.

As everything from vehicles to medical devices becomes connected, cybersecurity is no longer optional. It must be built into products from the very beginning.

This conversation explores why embedded security is different from enterprise security, how the attack surface is rapidly expanding, and why leadership must take responsibility for security across the entire product lifecycle.

Born in Hong Kong, educated in England, and building his career in San Francisco, Stanley’s path was anything but linear. From bartending at a yacht club to becoming a cable puller, to network architect, to founder during the dot com era, his story reflects persistence, risk, and reinvention.

We discuss:

• Starting at the bottom and learning the industry from the ground up

• Launching a company in 2000 just as the dot com crash hit

• Building early voice recognition technology before the iPhone existed

• The emotional toll of failed partnerships

• Trust but verify in business relationships

• Why entrepreneurship is different when it is your own money

• How cyber governance became the next chapter

• The vision behind their open source Risk Indicator data visualization tool

Stanley also shares powerful advice about staying focused, elevating awareness, and protecting your character in business.

If you are navigating leadership, startups, or cybersecurity strategy, this episode is a masterclass in resilience.

----

Read more on Netswitch: https://www.netswitch.net

Connect with Stanley Li: https://www.linkedin.com/in/netswitchstanleyli/

Connect with Evgeniy Kharam: https://www.linkedin.com/in/ekharam/

After years in military intelligence and incident response, Sharon kept seeing the same pattern. Organizations had visibility, alerts, and tools. But they still got breached. Why? Because they missed the context.

This episode dives into how that insight led to Tonic Security, how GenAI is being used to cut through noise, and why Sharon now hires for values and learning ability instead of just technical skill.

What You’ll Learn

1. Why visibility is not the issue, but context is
2. How Tonic reduces irrelevant security findings by over 99 percent
3. The origin story behind Tonic Security
4. Lessons from Israeli cyber teams and elite talent
5. How Sharon approaches hiring and leadership
6. The personal tools he uses to stay grounded, from martial arts to music

Key Topics:

• MSP growth lessons from New York to Trinidad
• How culture impacts IT service delivery
• Scaling a business without losing the personal touch
• Why cybersecurity became central to Rose IT
• Real work-life balance while running a global MSP
• Automating, documenting, and preparing for the unexpected

🔗 Learn more: https://www.rose-it.com/

🔗 Guest: https://www.linkedin.com/in/omar-romero-roseitservices

🎧 Host: https://www.linkedin.com/in/evgeniykharam

Mentioned in this episode:

Cyber Innovation Showcase

Rogers Cybersecure Catalyst is excited to invite you to the Cyber Innovation Showcase – a Brampton-based event uniting business leaders, cyber experts, and innovators to spotlight the cutting-edge technologies that can help protect and future-proof your business. Join us for an evening highlighting made-in-Canada solutions from this year’s Cyber Challenge companies, each driving the future of cybersecurity across Ontario’s most critical sectors. 📅 Thursday, December 11, 2025 ⏰ 5:00 PM – 9:00 PM 📍 The Rose Theatre, 1 Theatre Lane, Brampton, ON L6V 0A3 At the Showcase, you’ll be able to: ● Get early access to innovative Canadian cyber technologies ● Watch live demos featuring real-world industry applications ● Gain insights to strengthen your organization’s digital resilience ● Network with experts, tech providers, and business professionals Register today: https://luma.com/xxl336v2

Topics Covered:

• Why cybersecurity spending often fails
• Who the book is for (CISOs, CFOs, vendors, and tech writers)
• The “Murder Board” framework to evaluate tool usage
• Total Cost of Ownership in cyber planning
• AI and ChatGPT for authorship + productivity
• Developer onboarding as a security risk
• Why Ross self-published and what’s next

Buy your copy

Guest: Ross Young

Host: Evgeniy Kharam

Resources:

https://www.cisotradecraft.com/freetemplates

https://www.cisotradecraft.com/course-master-the-budget-game-in-cybersecurity

What We Cover:

• From Oracle to entrepreneurship
• Bootstrapping instead of raising VC
• Why product-market fit takes time
• Prioritizing when everything feels urgent
• How soft skills and team trust built Gurucul’s foundation

Resources:

Website: https://www.gurucul.com

LinkedIn: https://www.linkedin.com/in/saryunayyar

Host: https://www.linkedin.com/in/evgeniykharam

🎧 Available on YouTube, Spotify, Apple Podcasts & more!

From AI-driven impersonation attacks to the ethics and implications of deepfake technology, Charles shares firsthand insights from the frontlines of offensive and defensive security. Whether you’re a CISO, red teamer, or simply want to understand how threat actors are exploiting AI, this episode will challenge your assumptions and sharpen your awareness.

What You’ll Learn in This Episode:

• Why AI is becoming the go-to tool for threat actors
• What “AI cloning” really means in a cyber context
• How to design systems that can’t fail, even if users do
• The difference between breaking things and building secure solutions
• How to prepare your team with modern, real-world security awareness training
• Why executives are prime targets — and how to protect them
• The limitations of detection tools in a fast-evolving AI arms race

Timestamps:

00:00 – Meet Charles Henderson: From hacker to EVP at Coalfire

02:00 – Can you just “become” a pen tester? It’s more than breaking things

06:30 – The abuse-case mindset: Thinking like an attacker

07:45 – AI, social engineering, and the blurry new threat landscape

11:00 – Why Coalfire’s team built AI cloning attacks to stay ahead of cybercriminals

13:00 – Simple, powerful explanation of AI cloning and pretexting

14:00 – Real-world example of AI-based awareness training that worked

15:30 – How to redesign systems to limit the impact of human error

17:00 – Executive verification: A must-have in today’s landscape

18:30 – Deepfake detection tools: Can tech keep up?

20:00 – Final thoughts + where to connect with Charles

Resources & Links:

🌐 Visit Coalfire.com

🎧 Subscribe to Cyber Inspiration on YouTube

Eric delves into the early days of Albarius, explaining how he identified a recurring problem in network security policy management. This insight drove him to create a solution that leverages AI to address the unique needs of each organization, particularly in managing dynamic objects, micro-segmentation, and supporting hybrid environments. Albarius’s innovative approach has already disrupted the legacy cybersecurity market and caught the attention of customers willing to pay for a solution that automates previously manual processes.

Eric also shares his experience bootstrapping Albarius, carefully managing the company’s growth and waiting for the right moment to seek external funding. He emphasizes the importance of early hiring decisions, building a strong company culture, and ensuring effective communication, especially in remote work settings. Eric also reflects on how customer feedback has shaped the evolution of Albarius’s product, and how his team’s commitment to meeting customer needs has helped drive the company forward.

Throughout the conversation, Eric touches on the importance of creativity, continuous learning, and maintaining a healthy work-life balance as a founder. He shares how he recharges after tough days and the value he places on fostering a positive culture for his employees.

This episode offers valuable insights for entrepreneurs, cybersecurity professionals, and anyone interested in the intersection of AI, innovation, and building a successful business.

Key Takeaways:

• Eric’s background in Unit 8200 and its impact on his cybersecurity journey.
• How Albarius is transforming network security management with AI.
• The significance of customer feedback in shaping Albarius's product.
• Insights on hiring, company culture, and work-life balance from a founder’s perspective.

Listen to the full episode for more insights on building a cybersecurity company and maintaining a strong team culture.

In this episode, Amir shares his expertise in the cybersecurity space and discusses how Vorlon's proactive approach is changing the way companies address the growing risks of third-party vulnerabilities. The conversation dives into Amir’s entrepreneurial journey, including:

• The importance of building a diverse and skilled team.
• Tips for securing funding and scaling a startup.
• How to validate ideas early to gain traction.
• Lessons on leadership, managing work-life balance, and staying motivated during challenging times.

This episode is a must-listen for anyone in the cybersecurity field, as well as startup founders and business leaders looking for advice on navigating early-stage challenges and growing a successful business.

About Vorlon

Vorlon is the first easy way to secure complex SaaS ecosystems. With Vorlon, your SaaS ecosystem finally gets proactive security coverage like you have for your endpoints and cloud. After an agentless, proxy-free setup, security teams can monitor sensitive data flows, manage secrets, detect anomalies, and revoke access. Powered by patent-pending DataMatrix® technology, Vorlon creates an algorithmic model of applications and connected services for faster, AI-driven remediation. Backed by Accel and SOC 2 Type 2 Certified, Vorlon is trusted by Fortune 500 companies and startups. Learn more at vorlonsecurity.com.

Ravid shares insights on how he and his team identified a gap in the market, turned an idea into a full-scale cybersecurity platform, and navigated the challenges of product development, hiring, and scaling. Throughout the conversation, he provides a behind-the-scenes look at the foundational decisions, lessons learned, and the role of AI in automating security operations.

This episode is packed with valuable insights for cybersecurity professionals, entrepreneurs, and tech leaders looking to understand how customer-driven innovation, adaptability, and the right technology can help scale a security business.

Key Takeaways:

• How Seemplicity identified a critical need in the cybersecurity industry and developed a solution
• The biggest challenges in launching and scaling a cybersecurity startup
• The role of AI and automation in optimizing remediation workflows
• Lessons on building a strong security culture and team
• The importance of customer feedback in product development
• Reflections on work-life balance and leadership in a fast-growing company

Episode Breakdown:

• 00:00 – Welcome & Introduction to Seemplicity
• 00:43 – Understanding Seemplicity’s Mission
• 02:02 – The Origin Story: From Idea to Execution
• 04:34 – Early Challenges & Building the Right Team
• 06:24 – Product Development & Customer-Driven Innovation
• 09:26 – Scaling a Cybersecurity Startup: Growth, Decisions & Industry Impact
• 22:39 – Work-Life Balance & Personal Reflections
• 26:35 – Final Thoughts & What’s Next

About Seemplicity:

Seemplicity is an AI-powered Remediation Operations (RemOps) platform that helps organizations automate and consolidate remediation workflows, accelerating risk reduction while improving operational efficiency. Trusted by Fortune 500 companies, Seemplicity empowers security teams to work smarter and scale their cybersecurity programs effectively.

Learn more about Seemplicity

If you enjoyed this episode, don’t forget to share it with your network and leave a review!

During the interview, Peter delves into several key areas:

• Origins & Inspiration: Learn how a lackluster demo experience led to a complete rethinking of what makes a demo successful.
• Methodology Deep Dive: Discover the principles behind the Great Demo approach and why it resonates so strongly with pre-sales and technical sales professionals.
• The Writing & Publishing Process: Get insights into Peter’s creative journey—from drafting and revising his book to overcoming rejection, the value of professional editing, and even balancing work with writing.
• Adapting in a Rapidly Changing World: Understand how Peter’s approach has evolved alongside emerging technologies, and why both print and audio formats play a crucial role in modern learning.
• Continuous Evolution: Find out how Peter stays current by complementing his books with ongoing content through blogs and his website.

Whether you’re involved in pre-sales, technical sales, or simply interested in improving your demo game, this episode is packed with practical insights and inspiring stories.

Time Stamps

00:00 – Introduction and Welcome

Get acquainted with the show and today's guest, Peter Cohan.

00:42 – Meet Peter Cohan

Peter introduces himself and shares a bit about his background.

01:53 – The Inspiration Behind Great Demo

Discover how a disappointing CRM demo sparked the idea for a new, more effective approach.

03:24 – The Great Demo Methodology

Dive into the framework that redefines how to deliver demos tailored to specific roles and needs.

04:44 – The Writing and Publishing Journey

Hear about Peter’s challenges and triumphs in bringing his ideas from concept to published work.

04:53 – Defining the Target Audience and Market

Understand who benefits most from the Great Demo approach and why.

06:08 – Overcoming Challenges and Learning Lessons

Explore the obstacles Peter encountered and the lessons learned along the way.

15:59 – Balancing Work, Life, and Creativity

Learn how Peter manages the delicate balance between his professional obligations and creative endeavors.

17:28 – Handling Rejection and Embracing Feedback

Gain insights into how Peter turns setbacks into opportunities for improvement.

21:58 – The Future of Great Demo

Look ahead at how Peter plans to evolve his methodology in response to changing technologies.

26:20 – Conclusion and Final Thoughts

Wrap up the conversation with Peter’s key takeaways and final advice.

In this episode, we speak with Alex East, a seasoned cybersecurity expert, who has written a detailed book aimed at protecting the elderly from cyber scams. Inspired by a personal incident where his father was scammed, Alex discusses his motivation, research process, and the complex journey of self-publishing his book. He also talks about the importance of creating a high-quality product, the ongoing need to update content to stay relevant with evolving threats, and how his work aims to educate families on safeguarding their senior members.

Buy your copy here!

00:00 Introduction and Guest Welcome

01:05 Alex's Background and Inspiration

04:20 The Book Writing Journey

04:41 Publishing Decisions and Challenges

07:38 Target Audience and Book Content

10:55 Research and Real-Life Stories

12:24 Writing Process and Collaboration

15:54 Future Plans and Cybersecurity Trends

17:43 Reflections and Lessons Learned

20:25 Work-Life Balance and Fun Collaboration

22:21 Audio Book and Final Thoughts

In this episode of the Cyber Inspiration Podcast, we sit down with René-Sylvain Bédard, the visionary Founder and CEO of Indominus and a newly published author. 🎙️📚

René shares his journey of building a cutting-edge company while embracing the creative process of writing his first book. He opens up about the challenges, lessons, and triumphs of balancing entrepreneurship with authorship. From relatable struggles to humorous insights, this conversation is packed with inspiration for leaders, innovators, and aspiring authors alike.

What you’ll learn in this episode:

✔️ René’s unique path to becoming a CEO and author

✔️ The parallels between entrepreneurship and writing

✔️ Practical advice for overcoming challenges in both fields

✔️ Why creativity and resilience are key to success

If you're an entrepreneur, creative, or simply someone looking for motivation, this episode is for you!

👉 Don't forget to like, comment, and subscribe for more inspiring stories from leaders and innovators in cybersecurity and beyond!

Buy Your Copy Here

Key Topics Covered:

• The Inspiration Behind Inside Cyber: Chuck’s motivation for writing the book and his decision to publish with Wiley.
• Emerging Technologies: Insights on AI, quantum computing, IoT, 5G, and their impact on cybersecurity.
• Privacy in the Digital Age: Why privacy is a critical component of cybersecurity.
• Simplifying Complex Concepts: The challenges Chuck faced in making advanced tech topics accessible for general readers.

About Chuck Brooks:

Chuck serves as President of Brooks Consulting International with over 25 years of experience in cybersecurity, emerging technologies, marketing, business development, and government relations. He also as an Adjunct Professor at Georgetown University in the Cyber Risk Management Program, where he teaches graduate courses on risk management, homeland security, and cybersecurity. 

Why Listen?

If you're passionate about cybersecurity, technology, or simply love hearing from experts who shape the industry, this episode is a must-listen. Learn from one of the best about the technological trends that are reshaping our world and how to navigate them effectively.

Follow the Cyber Inspiration Podcast:

Stay inspired by weekly episodes featuring cybersecurity experts sharing their journeys and insights. Subscribe now and join our growing community of tech enthusiasts and professionals!

Listen, subscribe, and leave a review to support the podcast!

Derik also delves into the challenges and triumphs of building a strong team, adapting to remote work, and maintaining company culture during the pandemic. He discusses the importance of honest customer feedback, the role of founders in driving sales, and the hurdles of scaling a growing company. Additionally, Derik draws insightful parallels between sailing and cybersecurity, emphasizing preparedness, adaptability, and communication as key elements in both fields. Whether you're an aspiring entrepreneur or a seasoned professional in the tech industry, this episode is packed with valuable insights.

Introduction and Background

• David introduces himself and gives an overview of ADAMnetworks™, a company specializing in Zero Trust Connectivity and egress control, aimed at disrupting the attack chain between the endpoint and the internet.

Early Career and Inspiration

• David shares his background as a network architect and his early career in the Israeli Navy, drawing parallels between compartmentalization in naval vessels and cybersecurity.

The Aha Moment

• The inspiration for ADAMnetworks™ stemmed from a personal experience where David and his wife faced challenges in safely introducing the internet to their children. This experience highlighted the need for better internet security and led to the founding of ADAMnetworks™.

Developing the Technology

• David discusses the decision to develop a proprietary DNS filtering solution, despite industry advice against it. He emphasizes the importance of building from first principles and ensuring the technology could run on various architectures.

Bootstrapping and Early Challenges

• The company was initially bootstrapped, with support from David's IT company, Nerds On Sight. David explains how the team navigated the challenges of developing a new product without external funding.

Hiring and Company Culture

• David talks about the importance of hiring individuals who share the company's philosophy and values, particularly around decentralization and freedom. He shares how they found the right talent, including a key developer who joined through a Bible study group.

Selling the Product and Storytelling

• Transitioning from a technical focus to sales was a challenge. David highlights the role of storytelling in selling complex technology and how his friend, a filmmaker, helped craft compelling narratives to explain the benefits and consequences of their technology.

Business Growth and Customer Feedback

• David reflects on the company's vision, which remains focused on protecting people rather than companies or countries. He shares an "aha moment" when customers expressed satisfaction with the seamless, frictionless experience provided by ADAMnetworks™' whitelist approach.

Work-Life Balance

• David touches on the challenges of maintaining a work-life balance, especially when growing a company, and how his large family has influenced his perspective and approach to business.

Join us for an insightful conversation with David Redekop, where we delve into the intersection of technology, philosophy, and family life, and how these elements shaped the journey of ADAMnetworks™.

Key Takeaways:

• Continuous innovation is crucial to effectively combat emerging cyber threats.
• A strong security culture is driven by leadership and a commitment to education.
• Staying informed and adaptable is essential for career success in cybersecurity.

In this episode, we have the honor of speaking with Rick Howard, Chief Security Officer at N2K, about his journey in cybersecurity, his career in the U.S. Army, and his transition to becoming an author and podcaster. Rick shares his thoughts on cybersecurity first principles, his writing process, and the motivation behind his book. He also discusses the challenges of the publication process, the importance of historical perspective in research, and offers advice to prospective authors. Additionally, Rick talks about the Canon Security project, a resource for evaluating influential cybersecurity literature.

Link to the Book: https://www.amazon.com/Cybersecurity-First-Principles-Strategy-Tactics/dp/1394173083

00:00 Introduction to Rick Howard and His Work

00:56 Rick Howard's Career Journey

01:46 Transition to Cybersecurity and Commercial Sector

03:46 Inspiration Behind Writing the Book

05:29 Writing and Publishing Process

10:07 The Role of Research in Writing

12:20 The Canon Project and Its Impact

15:00 Hall of Fame Nomination Process

15:47 Dealing with Creative Blocks

17:26 First Principles in Writing

19:33 The Importance of Communication in Cybersecurity

21:16 Storytelling in Cybersecurity

23:35 Final Reflections and Advice

___________

Follow us on Social Media!

Linkedin: www.linkedin.com/company/cyber-inspiration-podcast/

Instagram: https://www.instagram.com/cyberinspirationpodcast/

Website: https://www.security-architecture.org/

In this episode, we sit down with Vivek, the founder and CEO of SquareX, to discuss his inspirational journey from a deep tech cybersecurity expert to a successful entrepreneur. Vivek shares how his previous ventures, including research at Cisco and founding Pentester Academy, culminated in the creation of SquareX, a company dedicated to helping organizations detect, mitigate, and hunt web threats in real-time. He emphasizes the importance of tenacity and customer feedback in validating ideas and discusses the critical phases of building a startup, from hiring talent to managing cross-time zone teams.

Vivek also delves into the balance of technical skills and salesmanship necessary for leading a tech startup, the challenges with funding, and his unique approach to team morale and company culture. This insightful conversation offers a blend of technical depth and practical business wisdom, making it a must-listen for aspiring entrepreneurs and cybersecurity professionals alike.

00:00 Introduction and Guest Welcome

00:54 Overview of SquareX

01:15 Vivek's Background and Previous Ventures

02:04 Inspiration Behind SquareX

03:07 From Idea to Product

04:33 Navigating Competition and Market

06:13 Building the Team and Company Culture

09:25 Challenges of Global Operations

12:42 Transitioning from Technical to Sales

15:52 Hiring Early Stage Salespeople

16:13 Onboarding Process

17:32 Sales and Security Dynamics

17:56 Task Management Strategies

18:22 Focus on Product and Market Fit

19:29 Adopting Task-Based Approaches

20:28 Understanding OKRs

21:51 Budget Allocation for GTM

23:49 Work-Life Balance Realities

25:38 Handling Disappointments

27:26 Challenges with Investors and Hires

29:32 Concluding Thoughts

Delving into the writing process, Richard discusses how he collects data on cybersecurity vendors and transforms it into comprehensive narratives in his books. He also touches on the challenges and rewards of self-publishing versus traditional publishing in the cybersecurity domain.

Richard emphasizes the importance of historical context in understanding the evolution and challenges of cybersecurity. He shares personal anecdotes and stories of cybersecurity pioneers, enriching the narrative of his work.

Providing insights into his writing process, Richard gives a glimpse into his research methods and strategies for overcoming procrastination. He underscores the dedication and meticulousness required to craft impactful narratives in the cybersecurity genre.

Looking ahead, Richard teases upcoming book releases that promise to shed light on critical aspects of cybersecurity. He reflects on the profound impact of his work on readers from diverse backgrounds and the importance of raising awareness about cybersecurity issues.

Join us as we explore the captivating world of cybersecurity through Richard Stiennon's expertise and experiences. Tune in to Cyber Inspiration Podcast for this enlightening conversation!

Learn more about Security Yearbook here

Ross delves into industry trends, fundraising, and building a cybersecurity company. He also shares insights into his writing process, challenges faced during the book's creation, and the decision to self-publish.

The episode concludes with Ross offering advice for aspiring writers and directing listeners to find 'Cyber for Builders' on Amazon.

Buy the book here!

Discover how Dune Security is carving its niche in the cybersecurity landscape by fostering a culture of excellence, respect, and execution. David provides insights into the company's strategic approach to hiring and engaging industry-leading enterprise CISOs as part of their advisory council, ensuring a mission-driven focus in every aspect of their operations.

Embark on David's journey from venture capital to entrepreneurship, driven by the imperative need for robust employee risk management solutions. Learn about his personal management style, the pivotal role of company culture, and the delicate balance between ambition and ethics within a team.

Whether you're an aspiring entrepreneur or a seasoned industry professional, this episode offers invaluable advice on navigating the entrepreneurial journey, from ideation to execution. Tune in to explore the importance of rigor, strategic hiring, and fostering a high-performance company culture in the fight against cyber threats.

Here's a glimpse into the key points discussed:

1. Introduction to Cassie and Her Book: Cassie, who has been immersed in cybersecurity for over 14 years, shares her motivation behind writing her book. Focused on bridging the gap in understanding product security and software supply chain security, Cassie's book delves into critical aspects that many overlook.
2. The Journey of Writing the Book: Cassie narrates her journey from recognizing the need for comprehensive documentation in her interactions with suppliers to the realization that she needed to write a book. Collaborating with a community called the Purple Book, Cassie initially contributed a chapter on software supply chain security, which eventually evolved into a full-fledged book published by O'Reilly Media.
3. Challenges and Triumphs: From grappling with imposter syndrome to overcoming the daunting task of writing, Cassie discusses the highs and lows of the writing process. Despite the challenges, her dedication to filling the gap in cybersecurity literature kept her motivated.
4. Target Audience and Content: Cassie shares insights into her target audience, which includes both developers and C-suite executives. Her book serves as a comprehensive guide for anyone involved in software development or procurement, providing actionable insights and raising awareness about the importance of secure development practices.
5. Writing Process: Cassie reveals her writing process, such as recording sections and transcribing them to overcome writer's block. She emphasizes the importance of collaboration, technical reviewers, and developmental editors in refining the content.
6. Future Endeavors: While reflecting on her writing journey, Cassie hints at potential future projects, including a book aimed at board-level executives to enhance their understanding of cybersecurity risks, particularly in the realm of software supply chain security.
7. Expectations for the Book: Cassie discusses the potential for an audio version of her book and the challenges associated with translation into other languages. Despite the hurdles, she remains hopeful that her book will reach a broader audience and make a meaningful impact in the cybersecurity community.

Join us in exploring Cassie's insightful journey and the invaluable lessons she shares in her groundbreaking book on software supply chain security. Stay tuned for more inspiring conversations on the Cyber Inspiration Podcast.

Note: The book discussed in this episode is available for purchase HERE

Starting back in 2006 as a management consulting firm, Ammolite Analytx underwent a significant transformation over the years. Cara shares insights into the company's origins, the challenges faced during its evolution, and the pivotal decision to shift focus towards AI and then cybersecurity by 2018.

One of the key highlights of this episode is Cara's recounting of her extensive background in finance, corporate fraud, and her experiences working with startups. She sheds light on the challenges of raising capital in Canada and how these hurdles were further exacerbated by the COVID-19 pandemic, ultimately leading to the decision to pivot towards cybersecurity services.

Throughout the conversation, Cara discusses the importance of team building, sales strategy, and the core values that drive Ammolite Analytx. She also candidly shares lessons learned from failures, emphasizing the critical role of customer relationships and delivering top-notch service in the cybersecurity industry.

Join us as we unravel the entrepreneurial journey of Cara Wolf and gain valuable insights into navigating the ever-evolving landscape of technology and business.

With a background in cybersecurity and experiences that range from programming in his early teens to serving in the Israeli Defense Forces' intelligence unit, Dan discusses the inception and growth of Island. With his rich background in cybersecurity and a series of successful entrepreneurial endeavors, Dan brings a wealth of knowledge and experience to the table.

Island, an enterprise browser designed with security, IT, and productivity tools at its core, addresses the gap between general-purpose browsers and the unique needs of the business environment. Dan reveals the motivations behind starting Island, challenges faced, and the strategy behind building a new product category.

Additionally, he talks about raising funding, team building amid COVID-19, and maintaining a culture of humility and excellence within the company. With a footprint in Dallas, Texas, and Tel Aviv, Island has grown rapidly, securing significant venture capital investment and achieving a high customer adoption rate across multiple industries.

The discussion revolves around the startup journey of the cybersecurity company Cypienta. The podcast spotlights the company's evolution which involved pivoting their focus towards solving more significant issues. The guest also talks about the challenges and rewards of leadership in a start-up and the importance of getting the right team.

Ezz emphasizes the idea of playing to strengths while reflecting on their shift from being tech-driven to incorporating sales strategies into their business model. He shares various instances of learning from failures and breaks down the concept of how being a bottleneck can impact growth, emphasizing the significance of work-life balance.

Mariana is passionate about changing the way the world buys and sells cybersecurity software, and she shares her insights on the pitfalls of AI-based marketing and the need for targeted solutions. She believes 2024 will be their year, as they continue to gain recognition for their innovative approach.

Building and managing a team is another topic Mariana delves into. With an incredible team of 12 members, HACKERverse® has been able to tap into diverse talents across different areas, including development, sales, and marketing. Mariana emphasizes the importance of understanding the problem, being passionate about solving it, and creating a company culture that values inclusion and teamwork.

In the episode, Mariana also shares her strategies for managing tasks and goals. As a fast learner, Mariana acknowledges the importance of organization and accountability. Tracking goals publicly and ensuring the team has visibility into progress are key aspects of their workflow.

Lastly, Mariana makes a big announcement that HACKERverse® has been accepted into the prestigious Google Growth Academy AI Cybersecurity Program. This program provides access to Google's network, mentors, and a community of early-stage founders. Mariana looks forward to the opportunity to connect with other like-minded individuals and gain valuable insights. We hope you enjoy this insightful episode with Mariana Padilla as she shares her entrepreneurial journey, lessons learned, and her mission to revolutionize the cybersecurity industry.

In this candid conversation, Tal discusses her motivations for starting GYTPOL, a company focused on addressing device misconfigurations, human errors, and default settings. She opens up about the challenges she faced, the importance of building a strong company culture, and the unique path GYTPOL has taken in the world of cybersecurity.

Discover how Tal transitioned from a technical role to embracing sales, the lessons learned from running a startup, and the crucial role of passion in selling one's vision. Tal provides valuable insights into building a successful company, from hiring the right people to dealing with procurement challenges.

Don't miss this engaging episode, filled with anecdotes, advice, and the inspiring journey of a female CEO making waves in the cybersecurity landscape.

Key Takeaways:

• Tal's unconventional path from gaming and hacking to founding GYTPOL.
• The genesis of GYTPOL and the pivotal role of addressing device misconfigurations.
• Navigating the challenges of startup life and the decision to remain bootstrapped.
• The significance of building a strong company culture and hiring the right people.
• Tal's perspective on the balance between technical expertise and salesmanship.
• Dealing with the highs and lows of running a startup and the role of passion in leadership.
• Insights into the validation and evolution of GYTPOL based on customer feedback.
• Tal's advice for aspiring entrepreneurs and the importance of learning from mistakes.
• Tune in to gain a deeper understanding of Tal's entrepreneurial journey and the innovative strides GYTPOL is making in the cybersecurity realm.

From the Episode:

• It's very easy to explain if you think about a company, doesn't matter the size of the company, 50 employees, 500 to 5,000. In order for them to run a business, they adopt and use a lot of SaaS applications.
• You need to make sure that you have a good team surrounding you. It's very hard to do it solo. I think it's very hard to do it with two people. I think three is a good format that you have, like, balances and checks, because you always have someone that can break the 50-50.
• I think for new people, people that want to start new companies, at the end of the day, you need to make sure that you have a good team surrounding you

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In this episode, Nadir shares insights into the ever-evolving landscape of cybersecurity and the groundbreaking solutions offered by Armis. Explore the holistic approach to security, from standard laptops and servers to industrial controllers and cloud-based workflows.

Discover the unique perspective of Armis, positioned as the "Google Maps of Security." Uncover the significance of understanding, discovering, and fingerprinting assets within your environment, all without the need for intrusive agents.

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From the Episode:

• When you look at the social engineering attacks that target our people, they are targeting what are called these cognitive biases.
• When you get funding, just take your time. You're going to feel very rushed to hit those numbers, take your time and be strategic about your decisions and about your movement. It's all too easy to want to just jump and to move too quickly. When you do, you make mistakes that you might not make otherwise.
• I know a lot of people omit their executives from the security awareness training. I see it still to this day, and I think it's a terrible idea.

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From the Episode:

• A huge part of your success is around execution and execution is 100 percent around the people you hire
• I think we would collectively benefit from some more time spent on how do we evangelize, how do we make ourselves better known
• We're not brain surgeons. You didn't lose anybody, keep yourself grounded with family and friends

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From the Episode:

• Do less stuff yourself. Build a team that is capable of doing those things. Make sure that team has a strong alignment of purpose and mission, and they have the tools necessary to succeed and get the hell out of their way, or give them the support they need.
• I don't know that I would make any significant changes because the journey is part of the reward.
• The reality is every founder is gonna have dark days. I'd say my darkest days were probably like seven months of the business where I'm like, I know if this is gonna be a thing

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From the Episode:

• The conversation is so much easier to be had when you're not selling anything.
• One thing that I've learned startups and entrepreneurship and cybersecurity is there is no right or wrong answer.
• We're building the company for years to come. When that's the focus, it's okay to have a misstep or two here and there in this process.

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From the Episode:

• If you think about access as keys to a house, they really just give you the ability to enter the house. They don't help you manage, get into the specific room.
• Giving talks at conferences, what we would do is that we would practice, we would record our talks and then we would critique them.
• When it comes to culture, number 1 is that everybody works on the product.

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From the Episode:

• There's some shared foundation. You're going to have these learnings, customers always teach us. And so I'm sure there's a little bit of a cookie, but you can never take a full cookie cutter approach.
• There's always been a trade off, we are aware of this between security and productivity - if you tune up security too much, you start impacting innovation
• The lesson I've learned is that you need CISOs to be design partners. Your product built in isolation is not going to be a great product.

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From the Episode:

• One of the things I find about security innovations is they often don't start from security. They start from a problem that the industry needs to solve, but doing security becomes a requirement for achieving that.
• The first secret to staying on top of tasks is prioritization because you can't do everything.
• There's lots of ways you can measure success in the business, whether it's your employees are satisfied, whether you get media coverage when you raise funding or that kind of thing. At the end of the day, it's the product value that really matters more than anything else.

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From the Episode:

• Take the relevant parts from each and every conversation and feedback session that you're having and then grow from it.
• At this point, I can say that we've created a culture of open discussion and open feedback
• We can start the day with a plan, and we can end the same day with a completely different outcome. But that's startup.

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From the Episode:

• A big enterprise can pull you in a lot of directions. While they could be a great source of validation, they're not always the best source of product feedback and roadmap requests.
• If you're working on something cool, and it's something that people want to share with their friends, and put on their Facebook, and tell their families that they're working on you will attract that talent.
• Ultimately it's the user that decides and should be driving where this product is going, and they should be pulling you in that direction.

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From the Episode:

• It took us nearly a year to get the first customer. We were given an opportunity, and this was, I would say, something that really motivated us even more to keep going.
• The customer always wants something new, but how do you really ensure that your product is evolving based on what the customer wants, even though it isn't something that is really in your roadmap?
• Compartmentalize the bad days. Don't let them get into your time with your family, your friends or your time as a sportsman.

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From the Episode:

• We got a thousand people to follow us on Twitter, and we got around 2000 people signing up on our small website, this proved to us we were going in the right direction.
• Building your own company is not a short time race, it is a marathon.
• When you're the founder of the company, and you on the same piece of code for five years. Some decision that you've made at the early stages might not have been ideal, and they take a long time to clean after that.

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From the Episode:

• SeeMetrics is a cyber performance management platform, aiming to help the security leadership gain consolidation for management purposes.
• You really need to be a people's person to be able to reach to specific people.
• You need to get the right person to open door for you to frame it right, to get feedback- not all pitches are correct for everybody.
• "I believe you were overqualified to start a startup"

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From the Episode:

• Data needs to be everywhere. Data is being used by every business unit, and data is driving tremendous business value
• We wanted to build something that will outlast us. Something that would be a big company, a memorable company, a company that will really make an impact in the industry.
• One wrong hire in the beginning can have a big impact on a company, a big negative impact

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From the Episode:

• In the ideation process, we try and find ways to hack together the full package so that if someone calls us and says, I love this idea, deliver it to me tomorrow, we can piece it together manually.
• Our go-to-market strategy is try and cover the biggest part of this bullseye. With automated tools so that we can deliver value to a large portion of the economy.
• The voice inside of our heads is designed to distract and dissuade us from achieving our objectives.

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From the Episode:

• Culture I do understand is very, very critical because if not all of the people are on board with the same vision as you have, then it can soon start to fall apart.
• Work-life balance is a little bit of a challenge or maybe a little more than a little bit of a challenge at this stage.
• Everybody actually comes with some skills versus some weaknesses. In my case, the weaknesses were the marketing and sales aspects, so that's what I should have strengthened. I should have understood the importance of sales and marketing right at that time.

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From the Episode:

• In 2020, there was no right way to solve the problem of what do you do with the SSH keys? There was no right answer other than put it in a vault.
• We've used cryptography to build a system that provides access to infrastructure, where the system itself actually does not have access to your infrastructure.
• We're solving problems around access, compliance, security, lease privilege, just in time access

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From the Episode:

• Talent is hard to find in today's marketplace, especially in the security space, but the most important philosophy we use in building our team is, Attitude and culture.
• If you're not asking Google, or checking online, or doing like a peer check-in just to figure out how things are done, then you actually are not functioning in the most efficient way possible.
• To be in this industry, you have to be passionate about people not passionate about technology. A good consultant connects with the customer and the pain they're feeling of the problem, before they can come up with the solution of how it's gonna be solved.

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From the Episode:

• Having people that you like to work with, that you trust is really important as well as it makes the journey more fun.
• When we've started companies before, we've always used, a combination of our own sense of where the market is happening and sense of what's difficult technology. But also you gotta listen to customers.
• There's always a roller coaster, and we try to sort of stand even keel. It's never quite as good as the day you got Cool Vendor, and it's never quite as bad as your worst customer call.

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From the Episode:

• Automations can come in different shapes and forms. You need to be able to integrate into tool chains of very big companies, and for that you need agility and flexibility in your tool
• I think that one of the biggest assets inside C2A are the people that work for this company. They are extremely motivated to make a change and have basically enabled this mobility revolution that we are seeing
• I think one of the more challenging things is you must have a management team that you really trust and you can work with in harmony

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From the Episode:

• We're tying identity to the ability of data access. So essentially anytime anyone opens a file across an organization, you know exactly who, what, when that's happening, in the same way that you already are doing that with your networks and your devices.
• Because of, obviously the pandemic, there was a massive, mandatory shift for everyone to go remote and for remote workers to all of a sudden, be enabled across the workforce. So as a result of that, there was a massive 400 plus spike in data breaches.
• I don't know how to do a startup, but you know, I want to. So step one was actually I found a mentor.

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From the Episode

• If you want a very successful early on, you have to have A players. The question then is, how do you identify A players? What is an A player?
• There's a lot of cold outreach with not a lot of responses. I'm really thankful for the few CISOs that did respond to me
• Technology's taken over the world, but it's just still people, always people.

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From the Episode

• You need to carve out time for reflection. And I feel that's the most underrated piece of task prioritization.
• Privacy was one of the most foundational issues of our lifetime, especially looking 5,000 years in the future.
• Cross-functional problem and privacy is very much at the intersection of AI and law and ethics and regulation, and people don't understand how to grapple with this.

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From the Episode

• In my perspective, I feel like the smart culture is gonna eat the world, in the web world.
• The financial system stability could be actually being also impacted by the cryptocurrency
• We're solving the essential problem in this trillion dollar digital asset and last year alone, the 4 billion being hacked

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From the Episode

• It's very common that, in startups, the CEO or the founders right, are usually the best sales, people. Cause first of all, they're not sales reps, they're more reputable to the customer
• Delegating is not easy, but it is necessary. That is why it is important to bring in people who have experience, whom you can trust.
• Everybody does mistakes, but learning from them and getting people who are open-minded and are coachable - that's super important.

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From the Episode

• If you talk about your idea of somebody and they just listen to you and they're able to build a better product than you, then you shouldn't do that idea.
• I don't see any point in hiding anything about what we do or where we're going with the platform because our advantage is in execution, not in the fact that we have some kind of secret genius idea.
• What are the problems that you need to solve? Good companies solve. Important problems. They don't build products right away.

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From the Episode

• we expect people to be transparent and trustworthy. Accountable and committed. Respectful, but, and, and humble
• Clear communication obviously super important at all levels. Teamwork, making sure the team's working really closely together
• I think exercise is the main, it just gets rid of the stress, and obviously makes you feel better, more confident, healthy.

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I have Chris Sestito founder and CEO of HiddenLayer on the podcast.

From the episode:

- We wanted to make it as real and interpretable as possible for folks who were not data scientists or folks who were not cyber security experts.

- Humanity, is really accelerating the adoption of, machine learning technology right now we're gonna need to secure it. 

-The team is the best part of Hiddenlayer. that's a no-brainer for me.

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I have Marina Segal Founder of Tamnoon on the podcast.

From the Episode:

-Building a successful startup takes time, persistence, and hard work, and it is important to prioritize tasks and build a strong team with a clear vision and culture.

-A company offers automation services with a personal touch, focusing on fixing misconfigurations and offering validation and support to customers.

-Failure is inevitable in business, and it is important to categorize failures and learn from them without blaming oneself or others.

-It is also important to balance work and personal life and find ways to cope with stress.

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I have Sivan Tehila Founder of Onyxia Cyber on the podcast.

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I have Stacey Champagne Founder of Hacker in Heels on the podcast.

I was too focused on making sure I had the perfect sales pitch and the perfect website and the perfect messaging, and really this is just wasted time and burnt money

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I have Udi Cohen Founder of Vendict on the podcast.

Even not being a salesperson, even in sometimes help because people can see that you are, uh, speaking from your heart and not just playing,a playbook.

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I have Yuri Miloslavsky Founder of 𝗦𝗵𝗮𝗿𝗲𝗣𝗮𝘀𝘀 on the podcast.

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I have Moty Jacob Founder of Surf Security on the podcast.

Every company, the main reason is to give value and create value for their customer and to clients. This is the best go-to-market

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I have Cat Coode Founder of Binary Tattoo, on the podcast.

From the episode:

"I had to hit the bottom. Before I realized that's not where I wanted to be, and I had to fix that. I had to put myself on a track where things weren't gonna cause me that much stress."

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I have Dean Sysman CEO of Axonius, on the podcast

From Episode:

-Whatever I want in life, I will need to do myself.

-If you need words of encouragement, you should not be an entrepreneur

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I have Roy Akerman CEO of Rezonate on the podcast

We started to sell the idea of the product even before we build it and even before we had aUI we had an active cutomers

I have Mathieu Lavoie CTO of Flare on the podcast

From Episode:

We really like the concept of keeping it simple. And another good sign that we receive is one client that came back and said, I don't know what you do, but it just worked.

I have Karla Reffold from Orpheus.

From Episode:

Making sure that you are always delivering what you've said you will, and then for me personally, my big one is, is honesty.

So I don't mind if people make mistakes, I just need them to be honest with what they're doing and what they've got going on. I found having that as part of my own hiring process and using that with my team has helped me be reasonably successful as a leader.

I have Masha Sedova Founder of Elevate Security

From Episode:

From a VC perspective, it's the founding team. The market size and the product you're building are the three factors they consider.

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I have Vishwas Manral  Founder of NanoSec, currently Chief Technologist & Head of Cloud Native Security in SkyHigh

From Episode:

The key thing is that the people who succeed in startups enjoy the journey, not the destination.

Focus on the customer problem, do not focus necessarily on the technology alone.

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I have Vladi Sandler CEO of Lightspin on the show!

The best entrepreneurs are people who solve their own problems, and our story is pretty simple. We knew how to solve the problems, but we couldn't handle the scale or agility you suffer from nowadays. With this knowledge and understanding of the offensive angle, it was easier to understand how to solve these problems.

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I have Jeremy Snyder CEO of FireTail on the show!

About running a startup:

Most of the time it feels like two to three steps forward and one step back. That's the normal thing, and that's like week by week. Usually every week there will be a couple things that go well and a couple things where you think like, Ah, crap....

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I have Sharon Baue CEO of Bamboo Data on the show!

Sharons shares she shaped and created her own reality and how her values and dreams helped her achieve her dreams.

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I have Kunal Agarwal CEO of Dope Security on the show

Kunal shares his stories and how ease of use and user experience was his motivation to start the company, I love Kunal's attention to detail and approach to his team and team building!

They took something that had been around for a long time and made it simple and better

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I have Darren Gallop CEO of Carbide on the show

Darren has an amazing story about how music, then a SaaS company in music guided him to learn cyber security and open a company that helps other companies, not just be complaining but secure as well.

Interestingly enough, one of the reasons Dmitry and i started Security Architecture is the problem of security theatre, it was one of Darren's motivations as well to start his journey

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Avi Shua CEO and founder of Orca Security

So much wisdom and advice from Avi, What is important to have in your idea before you start the venture, the benefits to have many founders, why innovation and customer feedback is key, and Look at backward compatibility in the current cloud.

I really like the one-line pitch from Orca as well l"Dude, you need to look at Orca. They're doing

workload security with no agents."

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Dan Benjamin CEO and founder of Dig Security

Such a fantastic episode with Dan, so much knowledge about raising money, and train new sales folks, and hiring people based on value! Creating company values will impact the rest of the journey.

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Shashank Tiwari  CEO and founder of Uno.ai - Autonomous Security

Shashank has been an entrepreneur for most of his life. started working in larger enterprises, well-established es like Goldman and Bank of America and bringing an amazing balance between business and cybersecurity expertise

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Gaurav Banga CEO and founder of Balbix

Gaurav is a three-time entrepreneur he brings a lot of knowledge about his way to do market research, go-to-market strategy, hiring people, and what we can learn from Mr. Spock (Star Trek)

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Richard Stiennon - Founder of IT-Harvest

Special addition!

Richard has been around the cyber security industry for a long time and has a great perspective on the vendor community!

He tells about his challenges and success in building a company around the vendors and how the realization of the vision changed several times.

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Lior Yaari CEO of Grip.Secuirty

Lior has tons of experience as an entrepreneur and as a leader. He shares great advice about running the team, delegating tasks, working with founders, hiring people, and much more.

He compares running a company to driving a Ferrari that is on fire!

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I have Harley Sugarman CEO at AskEnigma

Great tips on how to deal with VCs, do you really need to have full code before positioning, should you get a coach when you start your venture?

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I have Amit Barket CEO of Perimeter81 on the show

Amit has an amazing journey of bootstrapping his first Business to Consumer company and graduating and building an amazing Business2Business Network security company!

As Amit says: 𝒜𝓃𝓎 𝒸𝑜𝓂𝓅𝒶𝓃𝓎 𝒸𝒶𝓃 g𝑜 𝓉𝑜 𝑜𝓊𝓇 𝓌𝑒𝒷𝓈𝒾𝓉𝑒, 𝒶𝓃𝒹 𝒾𝓃 𝒶 𝓂𝒶𝓉𝓉𝑒𝓇 𝑜𝒻 𝓂𝒾𝓃𝓊𝓉𝑒𝓈 𝒶𝓃𝒹 𝒸𝓇𝑒𝒹𝒾𝓉 𝒸𝒶𝓇𝒹 𝒷𝓊𝒾𝓁𝓉 𝒶 𝓈𝑒𝒸𝓊𝓇𝑒 𝓃𝑒𝓉𝓌𝑜𝓇𝓀!

Amit speaks about the importance to be relaxed and not letting events unfollow at their speed, the importance of internal security, and how sometimes being stubborn may not be a good idea.

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I have Ivan Tsarynny CEO of Feroot on the show

Feroot is Ivan's second startup and he brings a lot of knowledge about, making decisions quickly, pivoting, market research, management metrics and much more.

Ivan also describes the impact the Y incubator made on the progress of the company

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I have Luigi LENGUITO CEO of Bfore.AI

Luigi brings so much knowledge to the show, how a movie inspired him to start, how fast cars influenced some of his decisions, what is market validation means, why writing company values is so important, and how why when people tell him that you are wrong is good.

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I have a Nadia Mazzaroloi CEO of CoGuard,

Nadia shares her amazing family story about their journey to start the company.

The episode describes really well that if someone has a drive they will find the way!

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I have a Kfir Kimhi CEO of ITsMine, I worked with Kfir at Checkpoint and it was great to see how Kfir carve his way from an Architect to a new generation of data protection company ITsMine.

Kfir shares his motivation to start, steps he took, mistakes he made and what he views on how to stay on top of the roller coaster of being a founder

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Great way to start the show with Gabriel Friedlander, founder of ObserveIT in 2019, and founder of security awareness company Wizer.

Gabi brings a lot of knowledge from the industry and there so many great, ideas, tips and how in the show

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Gabi Linkedin

Gabriel Friedlander | LinkedIn

Patreon page https://www.patreon.com/cyber_Inspiration_2022

I have been around cyber security for the last 20 years and have a lot of experience working with a variety of cyber security vendors. My main work is vendor consulting and cyber security advisory for companies. As part of my passion for technology and cyber, I have always been intrigued to learn how companies start, and what motivated the founders to start their journey.

Cyber Inspiration podcast dives into the minds of CTOs and CEOs when they started they cyber security company. What happened in their technical life, or personal life, that made them decide to start the company. The podcast will also cover social, technical and business aspects. This show is affiliated with Security Architecture Podcast!

My goal is to meet interesting people in cyber security, help my listeners learn more about the people that created great companies, and maybe even help YOU start your own journey as well!

There is no sponsor for the podcast, but there will be a patron page to support the podcast with some extra material.

I am very excited to start this journey. I have several founders booked for recording and am eager to share their stories. Follow me along on social media and stay tuned for upcoming episodes!