But your results feel random.

And even when people are viewing, it’s not always turning into clients.

Part of that is messaging -

👉🏽If someone new lands on your page, can they immediately understand who you help and feel a connection to you beyond your work?

And part of it is structure -

👉🏽Right now, most people are posting and hoping someone connects the dots on their own.

But when the only next step is “book a call,” most people don’t take it.

That’s what we’re fixing on this episode.

In this free live training, I’m walking you through how your story, your messaging, and your content can finally work together so you’re always leading the right people towards with working with you.

This is bigger than better hooks.

Bigger than posting more often.

Doors to Category of One (CO1) are now open.

CO1 is a six-month program where your story, messaging, and content finally work together to grow your audience, generate leads, and land clients more consistently.

If you’ve been thinking about joining, this is the room to be in.

Learn more about Category of One: www.marieladelamora.com/category-of-one

They feel excited about the idea. They believe people need it. They assume demand will be there.

But they don’t validate whether it aligns with demand.

And the result is they spend months trying to create demand instead of tapping into where it already exists.

This doesn’t always require changing what you're selling. Sometimes it’s just how you talk about it or position it.

But either way, skipping the listening and Demand Validation process almost always means you’ll have to manufacture demand instead of meet it.

In this episode, I’m walking you through a behind-the-scenes breakdown of how I launched a brand new program and exceeded my stretch goal:

1. 14 beta enrollments
2. 95 new leads before opening cart
3. 56% conversion from my interest list

And even though storytelling has been a core concept in my business for SIX years, I did not bypass the Demand Validation process.

So if I can’t skip that process, no one can.

This episode will show you exactly how I approached it — and how you can stop guessing and start listening.

If what you heard in this episode sounds like what you've been looking for, here are two next steps -

Free offer: Grab the Six Figure Storyselling Bundle - 60 days of prompts and a custom Sellable Stories Coach GPT to grow your audience, build demand, and sell your offer through your most sellable stories

Group program: Join the Interest List for Category of One, a content-to-leads storyselling program for high ticket coaches, consultants and service providers. Doors open March 12.

In this episode, I’m sharing how I’m actually shifting my content strategy going into 2026 — not based on trends, but on what’s working. This isn’t about being viral or cute for the algorithm. It’s about building connection, getting strategic with content that has different jobs, and making your IG feel fun again by turning IG into a funnel vs something that carries your whole business.

We talk about:

1. Why not every post should be about selling (and what to do instead)
2. How Instagram’s 2025 algorithm update changed everything
3. What “top of funnel” content really is and how to use it to grow your audience
4. Why storytelling is non-negotiable (and what kind of stories to share)
5. How trial reels + better hooks = more visibility and more aligned leads
6. How to turn IG into a funnel that grows your list and converts — without hard selling

Whether you’re burnt out on IG or ready to make it your most powerful tool again, this episode breaks down what’s working right now and how to implement it in a way that feels sustainable and aligned with your identity.

GRAB YOUR FREE STORYSELLING BUNDLE -

That's why I created Six Figure Storyselling Hooks - 60 days of prompts that will grow your account, build high ticket trust and authority, and convert followers to clients - all through your story.

https://marieladelamora.myflodesk.com/storyselling-hooks

And in the emails that follow the Storyselling Hooks, you'll receive a limited time bonus that's normally only available in my paid offers - my Sellable Stories Coach custom GPT.

It's designed to position you as a Category of One (through your story) and extract your top 3 sellable stories. Grab it now - it's an insane amount of value that will totally change the way you market on IG.

CHAPTERS:

00:00 – Intro: Why Instagram Feels Different

02:15 – What Changed in the 2025 Algorithm

06:58 – Why Your Posts Need Different Jobs

09:25 – The 50/30/20 Rule for Content Strategy

12:44 – Why Storytelling is STILL the Move

16:40 – Writing Better Hooks (and Why They Matter)

20:01 – What Top of Funnel Content Actually Looks Like

25:00 – Why Trial Reels Are Your New Favorite Hack

28:45 – The Funnel Mindset: Using IG to Grow Your List

33:10 – The Freebie You’ll Want (Six-Figure Story Selling + GPT)

35:00 – Why This Gets to Be More Fun (and Strategic)

These two messages get thrown around like absolute truths — but what if both are true and incomplete?

In this episode, I unpack the real nuance between building a personal brand rooted in identity versus choosing a business model based on strategy — and what happens when one of those is missing.

Whether your content is resonating but not converting, or you feel invisible in your own brand, this episode will help you reconnect with what actually creates trust, sales, and freedom.

We cover:

• Why “you are the niche” and “choose a niche” both hold truth
• What’s changed in the creator economy and content visibility
• Why a strong personal brand still matters — even without a clear offer
• What to do if you have reach but not revenue
• What to do if you had revenue, but now your content feels off

Questions This Episode Will Answer:

• What’s the difference between “you are the niche” and “choosing a niche”?
• Why isn’t my content converting if people love me and engage with it?
• What do I do if my revenue is down but my audience is still growing?
• How do I shift my business if I’m burned out or boxed in by my niche?
• How has content visibility changed, and what does it mean for my strategy?

How to work with me:

• Schedule a discovery call to find out if 1:1 coaching is a fit
• DM me on Instagram if you walk to talk through shorter term, foced options like a month of Telegram coaching ($700) or a Sellable Stories Intensive ($497)

Timestamps / Chapters:

00:00 – You Are the Niche vs Choosing a Niche: Which Is It?

02:10 – Personal brand vs business-first camps

06:25 – Why both perspectives are true but incomplete

10:48 – What’s changed in visibility, content, and trust

14:32 – When reach ≠ revenue

17:58 – When you had revenue but feel invisible now

21:15 – The new formula: Visibility, Resonance, Trust, Sales

28:40 – Why personal brand is still the glue

34:05 – How to evolve without abandoning your identity

Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.

In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.

🎯 What you’ll learn:

• What actually makes a niche profitable
• How to define the problem in the buyer’s language (not your own)
• The most BASIC way to define a niche vs the most profitable
• Why you may need to redefine your niche even after years in business
• What makes a niche too narrow and how to adjust without starting over
• Why your niche must reflect current market behavior, not just what worked in 2020

Questions this episode will answer:

• What makes a niche profitable?
• Why does it take so long for people to buy from me?
• Why do people only buy from me when they get referred?
• How do I know if my niche is still working?
• Am I too niche or not niche enough?
• Why am I getting leads who aren’t the right fit?

🎧 Tune in if you’re ready to refine your message, attract aligned clients, and grow your visibility without burning it all down.

How to work with me:

• Schedule a discovery call with me so we can talk about exactly how I can help you
• DM me on Instagram to grab a spot for Telegram coaching ($700) or to schedule a 90-min Content Intensive
• 
  

//

00:00 - Intro: Why experienced business owners need to revisit their niche

02:15 - Why visibility is down even when you're booked out

05:30 - The difference between being followed and being searchable

08:45 - What makes a niche profitable (and how to know)

11:10 - The 3 levels of defining a problem

14:25 - Why your niche must reflect actual buyer behavior

18:50 - How to define the “right fit” client without over-niching

22:40 - The danger of passion-based niching

26:05 - Positioning your method as your differentiator

30:00 - Signs your niche is too narrow (and what to do about it)

35:45 - Final thoughts and client examples

Until I realized that while emotions will always be present in business, we can’t let them be in the driver’s seat—or we won’t make money consistently. And as a single parent breadwinner, I can't afford to "wait to feel better." So this episode covers what I have done instead.

There’s a difference between honoring your emotions and letting them be the CEO, marketing director or sales manager.

This episode isn’t about bypassing your emotions. It’s about creating safety in your business so you’re not dependent on motivation, confidence, or creativity in order to show up.

I’m walking you through 4 ways that have helped me and my clients reduce emotional dependency in business—so they can keep marketing and making sales even when life is life-ing.

These are typically the four reasons I see clients stop showing up, stall their sales, or go quiet—because their emotions become drivers vs passengers (your emotions will always be present in the vehicle).

Here’s what I walk through:

• The question I ask myself (and clients) to interrupt emotional spirals
• Why your content strategy must run on facts—not feelings
• How isolation quietly magnifies shame and self-doubt
• What it looks like to add nervous system care to your CEO job description

This isn’t a checklist. You don’t need to do all four.

But even one of these may be the thing that helps you feel safer showing up consistently—and that’s what’s required to build a sustainable business.

Because if your business only makes money when you feel good, you’ll never feel safe in your business.

👉 This is exactly what I help my clients with inside private coaching—creating a business that doesn’t collapse based on your humanity.

Schedule a call to discuss private coaching

Join the waitlist for Reclamation Mastermind

In this episode, I’m walking you through three reasons your business growth feels harder in 2025 than it used to, what’s actually missing, what to do instead leading up to 2026, and how we are doing this inside Reclamation in Q4.

These are the things that worked in the beginning but eventually stop working — and if you’re feeling like your results aren’t matching your effort anymore, this will help you understand why.

Here’s what I cover:

1️⃣ Selling through likability and referrals but not converting new people (cold leads)

This is where most of us start. You get clients because people like you and trust you as a person — not necessarily because your offer was super clear, but because they knew you or someone referred them.

That can work for a few years, but eventually you run out of warm leads.

What’s missing:

You need to be able to convert cold leads — people who find you on a Tuesday and pay you on a Wednesday. That comes from thought leadership (not just problem-solution content) and messaging that’s anchored in your clients’ words, not yours.

2️⃣ Solving your business problems through content only vs. lead gen and marketing

In the early days, your audience might have grown just by you posting content or through word of mouth. But at a certain point, that stops working — not because you’re doing something wrong, but because the algorithm and your audience have changed.

What’s missing:

Lead generation, not just audience growth. They’re not the same thing.

You need visibility beyond your own platform — third-party credibility that centers your expertise and thought leadership so new, qualified people are finding you consistently.

#1 (Cold leads) and #2 (lead gen) go together.

3️⃣ Delivering results that are bigger than what you’re charging for

This one can be sneaky because it still feels like success — you’re fully booked, but something feels off. Your expertise has outgrown the people you’re serving.

What’s missing:

You need to start talking to your best clients, not all of them.

That might mean solving a higher-level version of the problem or introducing a higher-level way of thinking about it.

Recap: Three things that make your growth feel harder than it used to:

• Selling through likability and referrals but not converting new people (cold leads)
• Solving your problems with content vs. lead gen and marketing
• Delivering results that are bigger than what you’re charging for

And what’s missing:

• The ability to convert colder leads through thought leadership and messaging anchored in your clients’ words
• Lead generation and third-party credibility beyond your own platform
• Talking to your best clients and positioning your work at your current level of mastery

Reclamation Mastermind will help you solve all three of these before the end of November — through a series of Demand Gen done-with-you workshops we’re running inside the program this quarter.

Doors close TONIGHT, October 9th at midnight, and we start the week of October 20th.

Apply and schedule your call now at the link below:

www.marieladelamora.com/reclamation

That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well.

As a daughter of Chinese-Burmese immigrants and an Authenticity coach, being booked out initially didn’t feel like freedom. It felt like pressure, perfectionism, and losing space to be.

And yet - Betty became a booked-out coach with a 2-month waitlist while in Reclamation Mastermind. 

This is Betty’s second round inside Reclamation and second time on the podcast (my first ever two-time guest!)

In the first round of the mastermind, Betty hit their biggest revenue quarter and landed paid speaking engagements and workshops for big brands like Olly Vitamins.

And this round? She’s fully booked, beyond what was expected as a ‘booked out’ number.

We talk about what it really means to hit your version of capacity, especially when your business is rooted in identity, depth, and alignment—not just strategy.

In this episode:

• How Betty ended up fully booked without chasing it
• Feeling safe to be booked out after a lifetime of over-functioning and overworking
• Why quiet seasons were the key to sustainable growth
• How Reclamation helped structure her marketing to further support and stabilize what was already working (her referrals), while growing her thought leadership, leads and visibility through speaking, LinkedIn and YouTube.

If you’ve been wondering how to grow without changing what’s working—this one’s for you.

If you saw yourself in Betty’s story - know that it can be yours too.

You belong in Reclamation. Doors are open so apply now - we won't reopen again until March 2026.

• Apply for Reclamation: www.marieladelamora.com/reclamation
• Join Betty's newsletter
• Betty's Youtube
• Betty's website

If you’ve been relying on referrals that feel unpredictable…

If you’ve second-guessed your pricing, or worried demand will dry up the moment you slow down…

If you’ve felt the tension between wanting to serve high-level clients and attracting entry-level ones…

…this workshop replay is for you.

The truth is, your next level of demand never come from doing more. It comes from closing three key gaps in your business FIRST:

• The Messaging Gap — what you’re saying
• The Marketing Gap — where you’re saying it
• The Identity Gap — who you’re being

And the one thing that closes all three? Thought Leadership Marketing.

Thought leadership marketing sharpens your message so it lands with power.

It expands your reach beyond your own platform, so you’re visible in rooms you didn’t have to build yourself.

And it helps you step into your identity as a thought leader — knowing you don’t need to water down your story, your voice, or your values to create consistent demand.

Inside this workshop replay, you’ll learn:

• Why repeating past success has felt so hard (and what actually changes that)
• How the three gaps keep you from consistent demand — and how thought leadership marketing closes each one
• Tangible steps to book out your offers without more hustle
• What it looks like to grow a business rooted in who you are, not in performance or pressure

✨ You’re already sitting on a gold mine of thought leadership. This workshop shows you how to turn it into peaceful, profitable, and sustainable six- and multi-six-figure growth.

Reclamation mastermind is now open for enrollment!

Inside, you’ll book out your offers through your thought leadership, attract invitation-only speaking opportunities where dream clients will find you on every platform, and grow inside a powerhouse community of first-gen and women of color entrepreneurs.

You’ll do all of this with the support of a 20-year marketer, business, and leadership coach who deeply understands what it takes to build demand and visibility as a woman of color entrepreneur.

💡 Apply by Friday, October 3rd to receive the Book Out Without Burnout strategy call bonus. Can't wait to see you inside!

➡ Learn more about Reclamation Mastermind: www.marieladelamora.com/reclamation

➡ Follow Mariela on Instagram: @marieladelamora

➡ Connect on LinkedIn: www.linkedin.com/in/marieladelamora

➡ Visit the website: www.marieladelamora.com

When Eunice first joined Reclamation in summer 2024, her son was just a month old. She wanted to build a business that supported her family, allowed her to be present as a mom, and reflected the full range of her expertise and lived experience.

Inside Reclamation, she repositioned her offer to serve daughters of immigrant entrepreneurs—bringing together her somatic expertise, her decade in tech and startups selling future visions to C-suite executives, and her identity as a daughter of immigrants.

The result? Eunice booked 10 high-ticket clients in just 3 months, raised her prices by 60%, and has remained fully booked for months ever since. She’s now on an active thought leadership campaign, collaborating on aligned platforms that need her expertise.

In this episode, you’ll hear the story of how she found product market fit, booked out quickly, and continues to grow sustainably.

✨ Reclamation doors open Wednesday October 1st at 3pm PST!

Apply here to join the mastermind. If you apply in the first 48 hours, you’ll also receive a Book Out Without Burnout Strategy Call with me.

Or what if you can't technically "book out" because you're an agency owner or service provider who already has team members or subcontractors that allow you to take on as many clients as you want?

For some of my clients, booking out looks like raising their prices so they can double their profit without adding more calls or client delivery to their calendar. For others, it's streamlining their team and capacity to serve more clients.

The truth is, booking out can look different for everyone — and it doesn’t have to mean exhaustion, over-delivery, or delivering offers that no longer fit your future vision.

In this episode, I’m sharing four ways Thought Leadership Marketing will help you increase your income — without tripling your workload.

These are the exact pathways my Reclamation clients have used to move from six to multi-six figures while staying aligned with the business they actually want to run.

✨ In this episode, I’ll share:

• Why raising your prices isn’t just about believing you’re worth more
• How third-party credibility builds trust so clients say yes faster
• Why org contracts are more accessible than you think
• The connection between thought leadership, retention, and referrals
• How paid speaking and workshops open doors to higher-ticket opportunities

And because women of color are naturally thought leaders because we created what we once needed, Thought Leadership Marketing is available to you now. And it can help you make 6 to multiple six figures and beyond while remaining true to your values and making a deep impact.

And that’s exactly what I’ll be teaching at my upcoming workshop on Oct 1st: Make 6 to Multi-6 Figures While Posting Less Through Thought Leadership Marketing

• Register here for the workshop
• Learn more about Reclamation Mastermind

They feel like tightening up your calendar. Making a “smart pivot.” Pressing pause after a launch. Saying no to support because “it’s just faster to do it myself.”

But if you’re a high-achieving First Gen entrepreneur, especially a woman of color, chances are what you’re calling strategy... is actually self-protection.

In this episode, I break down 5 business behaviors that are actually Survival Mode in disguise, and how they keep high-achievers stuck even when things are working:

These are the patterns I see come up most in my clients that are behind some of their biggest breakthroughs.

1. Stopping what was working because you’re no longer triggered into action
2. Solving for over-giving at the expense of your own profit vs setting normal business boundaries
3. Fixating on what’s missing vs what's working
4. Anticipating and avoiding rejection in normal business activities
5. Hyper-independence that blocks you from having the team support you need or from accepting help from your partner because you feel ashamed for accepting help.

I also share reflection questions and shifts you can make now—so you can lead from trust instead of protection.

🎟 My free workshop, Scaling Beyond Survival Mode for WOC Entrepreneurs, is happening October 1st. I’ll be coaching through these exact patterns and showing you how to grow without abandoning your nervous system.

Register via the links below.

📲 Want to be in the room with me as I coach on this in real-time? I’m also sharing more on this topic all month inside my new Instagram broadcast channel (@mariela.delamora)

Links mentioned in episode:

• Register for Scaling Beyond Survival Mode for WOC Entrepreneurs on Oct 1st: www.marieladelamora.com/webinar
• Continue the conversation in my new Instagram Broadcast Channel - Cycle Breakers & Money Makers: https://www.instagram.com/channel/AbYEcHdrsaN1m1V7/?igsh=bng3c3Izbms0M2J6
• Turn who you are into your biggest competitive advantage through my NEW private podcast - Identity ROI: www.marieladelamora.com/identity-roi

This typically happens after you've shown yourself you know how to make money.

In this episode, I’m sharing why burnout shows up differently for First Gen entrepreneurs—especially daughters of immigrants—and why so much of the advice out there is unhelpful or even harmful.

You’ll hear what I’ve learned from coaching First Gen and WOC clients through this specific type of post-success burnout, what happened when my own capacity disappeared after hitting my biggest launch ever, and how I kept my business running while letting a new version of me take the lead.

This isn’t a conversation about hustle. It’s about identity, capacity, and evolution.

Here’s what I’m breaking down:

• Why First Gen burnout has less to do with how much you've been working recently and MORE to do with how safe you feel to stop suppressing and over-functioning
• The difference between situational burnout and generational burnout
• Why your high-functioning self can’t carry you forever (and isn’t meant to)
• How burnout can hit when your nervous system finally stops overriding everything
• What it means to run a business with D+ capacity—and how it can actually serve you
• How to work with the season you're in without burning it all down

🎙 Plus: I’m sharing a peek into my upcoming workshop, Scaling Beyond Survival Mode as a WOC Entrepreneur, happening Oct 1st, and how I restructured my own business to stay profitable even while recovering from burnout.

Quick links:

Register for the workshop

Join the waitlist for Reclamation Mastermind - Doors open Oct 1

I did it because I changed how I held my business—and myself.

In this episode, I’m walking you through the real, unglamorous shifts that helped me go from a 150K year to consistent 20K months in private coaching—before ever switching to a group model.

These are the exact mindset, nervous system, and identity shifts I’ve seen take people out of business if they don’t happen.

And I get it. In 2021, I expected the success of my first six-figure year to continue. What I didn’t realize was that without healing, support, and emotional maturity, I couldn’t hold it. I got isolated, overstimulated, and my undiagnosed ADHD left me stuck in shame.

But everything changed in the last 2 months of that year—and I want to show you what made that shift possible.

You’ll hear me talk about:

• What allowed me to go from 70K in 10 months… to 80K in 2 months
• Why therapy and emotional processing—not just mindset work—kept me in business
• How shame and hyper-independence can sound logical but sabotage your growth
• Why getting a job isn’t a failure, and how I reframed safety
• The moment I stopped asking my business to rescue me from my feelings
• Six shifts that changed my leadership, capacity, and revenue forever

If you’re stuck, rushing, or on the edge of burnout… this episode is your lifeline.

AND, I will be covering what business decisions you need to make off the back of this in my upcoming workshop "Scale Beyond Survival Mode as a WOC: How to book out your next chapter without burning down your business" on Oct 1st.

→ Register here: www.marieladelamora.com/webinar

Work with me:

→ Join the waitlist for Reclamation Mastermind

→ Apply for private coaching. Options are on the application.

→ DM me on Instagram @mariela.delamora to ask about $700 month-to-month Telegram-only coaching (no calls)

That’s where Naihomy Jerez comes in. She’s a Bronx-raised Dominicana, Certified Integrative Nutrition and Hormone Health Coach, and host of WELLthy Generation podcast. She helps women of color heal their bodies, balance their hormones, and build confidence—without restriction, burnout, or giving up their cultural foods.

Her own postpartum journey transformed her relationship with her body. After losing 50 pounds and maintaining it for years while keeping her plátanos and bagels, she turned what she learned into a coaching practice that now serves women across the country.

In this conversation, Naihomy shares the same principles she teaches her clients—practical, culturally aware strategies to move from survival mode into sustainable, joyful health. You’ll leave knowing how to recognize when your body is asking for help, and how to respond in ways that honor both your wellbeing and your heritage.

In this episode, you’ll learn:

• The hidden ways survival mode affects your health and energy
• Why punishing your body doesn’t lead to lasting change
• How to make health shifts without cutting out the foods you love
• The surprising first step to building confidence in your body
• How to create simple, sustainable routines that work with a busy life
• Why representation matters in health coaching—and what difference it makes

Here's where you can follow Naihomy and her work:

IG: https://www.instagram.com/naihomyjerez/

Website: https://www.naihomyjerez.com/

Podcast: WELLthy Generation

This episode is for the high-achieving First Gen entrepreneur who's already “made it” in many ways—but now finds themselves plateauing, second-guessing, or quietly pulling back.

Whether you’re sitting in a season of capacity or questioning how to evolve what’s already working, you’re not alone.

I’m walking you through what I see over and over again in clients—especially daughters of immigrants who are learning to grow beyond just enough.

This episode will help you identify the internal shifts that keep you from sustaining success peacefully… and show you how to grow without abandoning what matters most.

What I cover in the episode:

• What it really means to “protect success” and how it subtly blocks growth
• Two distinct patterns that keep you stuck: the Survivor Cycle and the Vice Grip Cycle
• Why many First Gen leaders pull back after their biggest financial wins
• How ease can feel unsafe to the nervous system (and what to do about it)
• What it’s already costing you when you stay in maintenance mode
• A real client example of going from 150K → 300K with more ease, not more effort
• Five steps I walk clients through to realign their offers, marketing, and identity with their next level

This episode blends nervous system safety with strategic clarity—and it’s a must-listen if you’ve been feeling misaligned, unmotivated, or unsure about how to grow from here.

Work with me:

→ Apply for private coaching. Options are on the application.

→ If you have established offers that are already selling: Join the waitlist for Reclamation Mastermind

→ DM me on Instagram @marieladelamora to ask about $700 month-to-month Telegram-only coaching (no calls) - for those who want to focus on 1-2 specific areas before deciding to jump into private coaching or Reclamation

In this deeply moving conversation, I talk with my Reclamation client Eunice Kimian, a somatic business coach who grew up in a Korean immigrant household where silence, emotional suppression, and over-responsibility were the norm.

We talk about what it meant for her to start her business from scratch while healing—without abandoning her culture, her family, or herself.

Eunice shares how choosing softness felt like the biggest risk, how her somatic work created enough safety to even have a vision, and why it matters that daughters of immigrants have access to mentors who understand the emotional cost of being “high functioning.”

✨ And as Eunice says: “We’re not taught to listen to ourselves… it’s not just about strategy. It’s about helping people hear themselves again.”

This conversation is a reminder that for daughters of immigrants, healing and business aren’t separate—and strategy alone is never the full answer.

📌 In this episode we talk about:

• How Korean collectivist culture shaped Eunice’s identity and instincts
• Why emotional repression was tied to safety in her family—and how she’s unlearning that
• The moment she realized “softness” was her next edge
• What it actually means to regulate your nervous system enough to hold a vision
• Why thought leadership looks different when you come from a high-control environment
• Why Eunice believes strategy is never enough for daughters of immigrants
• How she’s now filling a powerful gap in the market between somatics and entrepreneurship

How to stay in touch with Eunice:

• Listen to her podcast Embody Your Brilliance with Eunice Kimian
• Find her on Instagram @eunicekimian.
• Check out her website for 1:1 Somatic Business Coaching.
• Join her upcoming Free Somatic Workshop on 8/7, Safe to Shine: Unblock Your Visibility.

Work with me:

• Get coached in community with incredible WOC like Eunice by joining the waitlist for Reclamation Mastermind
• Apply to work with me privately

We recorded this conversation because we wanted to name something that often goes unsaid: the ways our early money beliefs shaped not only how we spend—but also how we dream, take risks, and show up in business.

As first-gen, we weren’t raised to invest or become founders. We were raised to save and stay safe. But building wealth—on our terms—meant teaching ourselves a new language. One that held space for both financial security and growth.

Inside this episode, we talk about:

• The early beliefs that shaped our “save everything” mindset
• How Andrea’s parents’ cancer diagnoses changed her financial path
• How even my multiple six-figure corporate salary still came with tradeoffs
• The ways fear disguised itself as responsibility in our financial decisions
• What we had to unlearn in order to become profitable founders and investors

Andrea is the founder of Building Gen Wealth and host of Latina Investors Podcast where she supports first-gen WOC to build wealth with confidence and clarity. If you’re new to investing or unsure where to start, check out her “Get Started” page.

Connect and work with Andrea:

Latina Investors Podcast w/ Andrea

Get started learning about savings & investing

Instagram

Website

And if this episode made you realize how you have been missing business coaching from a First Gen coach who can help you work through "invisible weights" you carry as a First Gen founder so you can grow to six and multiple six figures, here's how you can work with me:

🔗 Join the waitlist for Reclamation Mastermind

🔗 Apply for 1:1 Coaching

💼 LinkedIn: linkedin.com/in/marieladelamora

📱 Instagram: @marieladelamora

My client Jenn Jamali is a first-gen money coach who, like many of us, was rooted in immigrant “play-it-safe” mindset: buying a house, making six figures, saving hard. But even after checking those boxes, she still felt like something was missing.

When a Pinterest contract ended and she was eight weeks pregnant, Jen could have panicked—but she didn’t: she’d saved, invested, monetized her skills, and built financial cushions outside just a salary.

She declared her dream—to move back to her family's motherland in Colombia, to live in alignment—before knowing how.

Months later, a mix of family loss and a crazy opportunity to live in Bogotá led her to actually do it. She and her family just moved a month ago but it was ANYTHING but easy.

She worked through first gen guilt, family not understanding, fear and unexpected losses in her family. But through it all, she never made herself wrong for her move.

She and I talk through:

• How she made intentional, easier choices that felt like raises—without earning more
• Why values-first decisions opened pathways she hadn’t expected
• The emotional truth of leaving family behind (and still staying connected)
• How she deeply reshaped her mindset—and her money—to live on her terms

It’s a story of trusting yourself, choosing freedom, and resisting the urge to wait until you have it all figured out. It’s exactly the kind of conversation I want more of in this community.

About Jenn:

Jenn is a Financial Empowerment Coach, former tech recruiter, and first-generation wealth builder who helps women—especially fellow first-gens—rewrite their money stories and take bold action toward financial freedom. Through her signature coaching framework, she helps clients make more, keep more, and align their finances with their values so they can live with more ease, purpose, and autonomy.

After navigating career transitions, investing in multiple properties, and self-funding her maternity leave, Jenn recently made her boldest move yet—relocating her family from Texas to Bogotá, Colombia. In this episode, she shares how getting clear on her values, building financial systems, and trusting herself made it possible to build a life abroad rooted in connection, nature, and intentionality.

Connect and work with Jenn:

Instagram

LinkedIn

Website

Sign up for Payday Club

Unlike traditional business retreats, this wasn’t about jungle breathwork or hotel ballrooms.

It was about creating an intimate, intentional space that supported the whole human experience of women of color and daughters of immigrants.

In this episode, I’m pulling back the curtain on:

• Why we must start with intention—and how that single choice guided every decision I made
• What I learned from my first retreat that helped me simplify the second
• How environment, safety, and design all helped clients experience deeper breakthroughs
• The very real behind-the-scenes of managing my own energy as a host
• And how conversations around identity, safety, motherhood, and belonging unfolded naturally—without being on the “agenda”

If you’re a coach or leader dreaming about bringing people together in a way that feels human and healing—this one’s for you.

🎧 Listen now and let me know what lands.

Learn more about Reclamation Mastermind at www.marieladelamora.com/reclamation

Website: www.marieladelamora.com

Instagram: @mariela.delamora

LinkedIn: linkedin.com/in/marieladelamora

In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.

These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:

• Why “my audience just doesn’t get it” is usually a messaging issue
• How positioning your offer as a step beyond where your audience thinks they are can backfire
• The difference between helpful content and content that actually converts
• How to sell to the person who’s been silently creeping on your page for weeks
• Why storytelling-based social proof works better than testimonials—and how to use it
• Subtle ways we unintentionally create resistance with our audience (and what to do instead)

If you’ve been questioning your marketing or wondering whether you need to change your offer—this episode is your sign to pause and audit before you pivot.

🔗 Learn more about Reclamation Mastermind

📎 Website: marieladelamora.com

💼 LinkedIn: linkedin.com/in/marieladelamora

📱 Instagram: @marieladelamora

How do I show up for my business when I’m personally impacted by what’s happening to my community?

When ICE is conducting raids.

When people are being kidnapped out of their homes, workplaces, and off the streets—thrown into unmarked vehicles without due process.

When your nervous system is overwhelmed and your community is afraid.

This episode is a conversation about how I’m navigating that myself—and how I’m supporting my clients through it.

Because we don’t run our businesses in a vacuum. We do business on our phones, while our friends and families are being impacted in real time. And when the attacks on immigrants feel like an attack on us, it makes total sense that showing up in our business can feel… impossible.

Inside, I share:

• How I’m helping clients (and myself) discern: What do I need in order to show up?—instead of “how do I push through?”
• What it looks like to lead and support others when your own body is in fight-or-flight.
• Ways to tend to your nervous system so you don’t freeze or burn out while trying to stay informed and visible.
• How to stay connected to your community and purpose without abandoning yourself.

And when it feels especially hard to market your business in moments like this, I come back to this question:

Why does my business exist—and why does my message matter more than ever right now?

For me, the answer is this: Who controls your money, controls your voice.

That’s why I believe so deeply in daughters of immigrants building brands that are rooted in truth, identity, and self-determination. It’s not about selling—it’s about sovereignty.

This episode isn’t polished. I recorded it walking through my house, because that’s what my body needed in order to speak. But if you’re grieving, triggered, and trying to figure out how to keep showing up—this is for you.

Ways to connect and work together:

Visit my website

Apply to work with me here.

Learn more about Reclamation Mastermind

Connect with me on Instagram and LinkedIn

If it’s sitting in your account just to make you feel safe, but you have Profit Problems you don’t know how to solve, you might be keeping your business stuck on your own dime.

This episode is for anyone who’s navigating the very real tension of needing their business to be profitable because they pay the bills with their business—yet not always feeling safe enough to do what it takes to make sure that happens.

I’m pulling back the curtain on how I manage my business revenue as a single mom breadwinner CEO—someone who pays herself every single month and takes a six figure salary from her business, and who knows she can’t afford to pull support and “figure it out” later.

Here’s what I break down:

• What changes when you have to take a salary vs. when you don’t
• The difference between thinking about business revenue like a CEO vs. like an employee. It’s not your money - it’s belongs to the business.
• How I decide what investments to make, keep, and stop
• The exact order I prioritize where my money goes (spoiler: it’s not salary first)

This episode is about radical honesty, smart risk, and making sure your money is solving the right problems in your business.

Especially if you’ve ever said:

“Can I really afford to invest in this right now?”

or

“Am I just pulling a Jenga block that’s holding everything up?”

It’s a story I almost didn’t share. But what started as a deeply personal decision became a mirror for the kind of choices so many of us make in business.

Because this wasn’t just about a puppy.

It was about trying to soothe a feeling I hadn’t fully acknowledged—and how that showed up in a major life decision.

Here’s what I’m unpacking in this episode:

• Why even the most “well-thought-out” decisions can still come from a place of lack
• How I’ve seen brilliant women (myself included) set goals not because we want them—but because we think they’ll finally make us feel safe, successful, or enough
• What happens when you bring your unhealed self into a milestone and still feel unsatisfied
• The real cost of setting goals to escape how we feel about ourselves today

This episode is an invitation to get radically honest with yourself:

👉 Are you building from sufficiency—or trying to earn your way into feeling whole?

Work with me + stay connected

• Private Coaching Info or DM me on Instagram to talk about Telegram coaching ($700/mo)
• Join the Reclamation Mastermind Waitlist
• Connect on LinkedIn

You’ve got a proven offer, clients, and the receipts to show for it.

But even now, you’re looking around at what everyone else is doing—and wondering if you're missing something.

Should I be doing reels like her?

Should I start a funnel?

Should I be on LinkedIn more?

If you’ve ever felt that spiral of “do I need to do that too?”—this episode is for you.

In this solo, I’m talking about:

• Why this happens especially to women of color and daughters of immigrants
• The difference between tactics and strategy (and why this matters more the further along you get)
• The 5 questions that will help you decide what’s actually aligned for your business
• A story from a past interview with a marketing exec who launched Airbnb and Lyft—and how it shaped the way I coach today

This episode isn’t about working harder or optimizing faster.

It’s about thinking more like a CEO and less like a good student.

If you’re tired of outsourcing your decisions and you’re ready to build a strategy that honors your values, capacity, and goals—press play.

🎧 How to Stop Wasting Time and Money on the Wrong Strategies

🪴 Resources:

• Private Coaching Info or DM me on Instagram to talk Telegram coaching ($700/mo)
• Join the Reclamation Mastermind Waitlist
• Connect on LinkedIn

In this solo episode, I talk about what to do when you feel like you’ve been doing “all the things” in your business but it’s still not working. You’ll hear me share a voice-note-born analogy (yes, this one’s about plants 🌿) that helped one of my private clients finally see why her sales had slowed—even though it looked like she was showing up.

We dive into:

• The difference between sitting in a problem and actively solving it
• Why “changing your offer again” might be distracting you from the real issue
• The invisible ways you might be capping your demand, energy, and client capacity
• And why having someone else diagnose the real issue with you is the most loving thing you can do for your business

I also share a transparent look at how I support my clients through this—whether that’s through 6-month private coaching or month-to-month Telegram coaching for $700.

This episode is a permission slip to stop over-efforting, stop fidgeting with your offer, and start solving the real problem.

🎧 Tune in and let me know what lands for you. I’d love to hear which part made you feel seen.

Learn more about:

• Private Coaching & Availability
• Reclamation Mastermind
• DM me on Instagram for Telegram Coaching ($700/month)

You can also find me on LinkedIn and Instagram.

We’re over a year into witnessing a genocide in Palestine.

And between layoffs, ICE raids, and DEI being gutted—so many of us are navigating business while grieving, angry, and uncertain about what’s next.

If you’re asking yourself:

“What’s actually worth my time, energy, and money?”

This episode is for you.

I recorded this on day 3 of a sick kid at home while reflecting on what I’d do differently (and the same) if I were restarting my business in 2025.

Because while the world has changed, business hasn’t stopped. It’s just asking more of us—especially those of us with marginalized identities.

Inside the episode:

✔️ What I’d double down on from when I started my brand in 2019

✔️ Mistakes I made and what I’d shift if I were starting over

✔️ Why people are slower to invest (but still buying)

✔️ How to lead authentically in heavy times

✔️ What’s actually working in mentorship and visibility

This isn’t a “just post through it” pep talk.

It’s an honest look at what it means to grow with intention and strategy—without bypassing what’s real.

🎧 Listen now to learn how to make your next moves with clarity, not chaos.

And if you want support to clarify your brand, messaging, and demand strategy in a way that honors your life and your leadership—I have private coaching spots opening in May.

🌐 Apply at www.marieladelamora.com

📲 Or DM me on Instagram @mariela.delamora

Let’s build a business that holds you, too.

Getting featured in Forbes, or any major media platform, isn’t just for multimillionaires or people with PR teams. You already have everything you need to be seen as a thought leader—right now.

You don’t need media features to be credible. But let’s be real—representation matters. When our communities see us sharing our expertise in spaces that weren’t built for us, it changes the game. It means something.

So why not you?

I promise you, the voices you hear most often in the media are not necessarily the smartest ones. If you’re a marginalized person, chances are you had to be overqualified to get to where you are. You already have more than what it takes.

And the benefits of being featured? Third-party credibility, backlinks to your website, and elevated trust in your brand.

In this episode, I’m breaking down:

✔️ The exact pitch I sent that landed me a Forbes feature out of 33 applicants

✔️ How I used Instagram to put my name top of mind for the journalist

✔️ Lessons from my startup days that helped me get featured in Marie Claire

✔️ The biggest mistakes people make when pitching the media (and what to do instead)

✔️ Why your personal story is your most valuable PR asset—and how to position it so journalists want to feature you

✔️ Actionable steps you can take today to increase your visibility and attract media features

If you’ve ever wanted to get featured in media, land speaking opportunities, or position yourself as a thought leader—without spending thousands on PR agencies—this episode will give you the exact steps to make it happen.

Because when we learn how to create our own opportunities, we reclaim our power.

And if you’re ready to refine your thought leadership, attract more visibility, and get featured in the spaces that elevate your brand, we can work on this together.

My month-to-month Telegram coaching for $700 is the best way to get hands-on support with your messaging, PR strategy, and demand-building.

Send me a DM on Instagram at mariela.delamora learn more!

It takes hard work, smart decision-making, and the willingness to actually solve for the problems you’ve faced before—rather than repeat them.

I spent six months preparing for this launch, taking everything I learned from my hardest year in business and fixing each piece without ego. I busted my ass, but I was also precise and intentional about my energy. I planned for having C minus capacity as I recovered from burnout while still creating a six-figure launch of my mastermind, Reclamation.

Because doing less doesn’t mean not working hard. It means working even harder at the things that actually matter—and knowing exactly why you're doing what you're doing.

In this episode, I break down:

✔️ The strategic shifts that made this six-figure launch feel lighter and more sustainable

✔️ The difference between repeating problems and actually solving them

✔️ Why I treated burnout like an injury and designed my business accordingly

✔️ The power of energy precision—and how I worked with my capacity and my strengths, not against them

✔️ The real, unglamorous work behind a high-revenue launch

If you’ve ever questioned whether it’s possible to scale without overextending yourself, this episode is proof that it is—as long as you know what to focus on.

I can help. Work with me now in private coaching, or join the waitlist for Reclamation - doors open again in September. Visit my website www.marieladelamora.com.

Through powerful personal anecdotes and client success stories, Mariela highlights how authenticity and storytelling can build trust and demand in the marketplace. She also explores how to adapt business models, leverage personal strengths for marketing, and build a personal brand that extends beyond social media.

This conversation is a must-listen for entrepreneurs who want to create a business that supports their life, family, and personal fulfillment, while fostering a strong community of support.

Mariela also highlights the Reclamation program, designed to help women navigate their entrepreneurial journeys while fostering a supportive environment of like-minded leaders and changemakers.

🎧 Tune in now to learn how to build a fulfilling, sustainable business that works for you!

➡ Learn more about Reclamation Mastermind: www.marieladelamora.com/reclamation

➡ Follow Mariela on Instagram: @marieladelamora

➡ Connect on LinkedIn: www.linkedin.com/in/marieladelamora

➡ Visit the website: www.marieladelamora.com

In my client Carmen's case, she came into Reclamation thinking she wanted to scale her group program because that's the primary example of success she saw. But in the program, she realized there were much easier, more profitable opportunities knocking at her door.

In fact, Carmen wasn’t even looking for a mastermind when she heard me speak on a podcast. But within 24 hours, she already knew she was joining Reclamation—before we even got on a call. That’s how thought leadership pre-sells your offers. When your message is strong, your ideal clients know they belong in your space before you ever speak to them.

Carmen Aceves-Iñiguez is a Queer first-gen Xicana, licensed psychotherapist, Certified Leadership Coach, systems change strategist, consultant and a mom of two.

Inside the mastermind, she realized her biggest opportunities were in B2B coaching and consulting—built on relationships and referrals—which was the real key to growing sustainably and being present with her wife and kids.

By letting go of her group program and deprioritizing marketing strategies she didn’t need, Carmen was able to:

✔️ Shift her focus to B2B coaching & consulting while balancing her therapy caseload

✔️ Book out her 1:1 coaching and grow her six-figure business by 45%

✔️ Hit a $75K August without constantly selling

✔️ Make "Delulu mindset" permanent by trusting her demand instead of forcing strategies that weren’t aligned

If you’ve ever questioned whether you need to do more—or simply realign with the demand that already exists—this episode is for you.

Doors to Reclamation open Feb 18th!

Join my free webinar to learn how to Book Out Without Burnout Through Thought Leadership while creating space for family, travel, and sabbaticals.

📅 Tuesday, February 18th

⏰ 3 PM PST | 6 PM EST

🔗 Sign up at the link in bio

In this powerful episode, I sit down with my Reclamation Mastermind client, Carmen Aceves Iñiguez—a licensed psychotherapist, certified leadership coach, and systems change strategist—who has spent over 30 years working across movements for immigrant rights, labor justice, LGBTQ advocacy, and leadership development.

As a queer first-gen Xicana, Carmen’s work bridges therapy, coaching, and organizational strategy to help individuals and teams create change from the inside out.

Together, we tackle:

- 🔥 How history is repeating itself and what leaders need to know about resisting systemic oppression

- 🚨 The dangerous resurgence of anti-immigration policies—including mass deportations and racist, white supremacist agendas under President Trump that directly target our Latino communities

- 🌱 Why community and co-regulation are the antidote to fear and burnout

- 🏛️ The impact of political shifts on our work, leadership, and personal well-being

- 🛑 Why self-preservation is a radical act and how to hold space for others without depleting yourself

- 📖 The critical role of knowledge and history in dismantling oppression and reclaiming our power

If you’ve been feeling overwhelmed, questioning how to lead in these times, or struggling to find ways to sustain your impact without exhausting yourself—this episode is for you.

🔗 Follow Carmen:

- Instagram: @_colibricoaching

- LinkedIn: Carmen Aceves Iniguez

Learn more about Reclamation: www.marieladelamora.com/reclamation

Connect with Mariela:

- 🌍 Website: www.marieladelamora.com

- 📲 Instagram: @marieladelamora

- 💼 LinkedIn: Mariela De La Mora

I had my biggest launch ever—$176K. My mastermind filled with 19 incredible clients. On paper, I had “arrived.” So why did I feel like I was drowning?

This episode is about:

✔️ The ADHD burnout I didn’t see coming and how it hit me after scaling my business

✔️ Why success actually triggered more fear and pressure, not confidence

✔️ How I learned to slow down without self-sabotaging my revenue

✔️ The identity crisis of a first-gen daughter who built everything from scratch

✔️ Motherhood, emotional labor, and why I finally let myself rest

✔️ The moment I realized my daughter needed me more than my business did

I’m bringing you behind the scenes of my hardest season in business yet, and how I’m emerging from it with more clarity, trust, and alignment.

If you’ve ever felt the weight of your own success, struggled to slow down, or you’re questioning how to sustain your business in a way that truly supports you—you’re not alone.

This conversation is proof that growth doesn’t have to come at the cost of your well-being.

Inside Reclamation, we build businesses that support our lives, not consume them. And if you’re ready to step into thought leadership, refine your strategy, and create more spacious success, I’d love to invite you to my free webinar:

📅 Book Out Without Burnout Through Thought Leadership

⏰ Tuesday, February 18th | 3 PM PST | 6 PM EST

We’ll talk about what actually moves the needle in your business—and what you can stop worrying about. Because sustainable success starts with knowing what’s necessary and what’s noise.

🔗 Sign up at the link in bio.

I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.

Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed messaging.

With over seven years of experience leading billion-dollar campaigns for brands like Banana Republic and The Gap, managing campaigns featuring Gwyneth Paltrow and Kanye West, Kierra knows firsthand why so many marketing strategies feel clunky—and why strategy should actually bring you peace.

Kierra also shares her journey from corporate marketing to entrepreneurship and how she overcame systemic challenges as a black woman in the fashion industry. From merchandising Safeway’s holiday displays with her mom (when she was a kid) to managing campaigns for celebrities, she's had an eye for branding since the start.

In this episode, we break down:

🔥 The #1 reason most marketing strategies fail (and why they weren’t actually strategies to begin with)

📊 How data (both hard numbers and what your audience tells you) should shape your marketing

🚀 Why the same ideal client buys different offers in completely different ways

⚡ The difference between coaching and consulting—and why hiring the wrong kind of support will keep you stuck

💡 How Kierra pivoted her own business model while in Reclamation to achieve 80% client retention and land clients with five-figure annual value!

If you’ve ever felt like you’re doing everything “right” but still not seeing the results, this episode will be the clarity you need.

Learn more about Kierra:

➡️ Instagram: @klcthestudio

➡️ Website: klcthestudio.com

➡️ Podcast: Data Over Drama

Learn more about Reclamation Mastermind:

📌 www.marieladelamora.com/reclamation

Connect with Mariela:

🔗 Website

🔗 Instagram

🔗 LinkedIn

Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn’t landing, and an offer that wasn’t converting. But she turned it all around inside the program.

In this episode, Kierra shares her unfiltered journey inside Reclamation, including:

🛑 Why she almost didn't join because she isn’t First Gen and wasn’t looking for a mindset or feelings-heavy program—but realized Reclamation was *also* the ONE room where a marketer could get true thought partnership from another marketer, not cookie-cutter strategies

💡 How she pivoted her business model and went from 0% client retention to 80% retention

💰 The shift that led to five-figure clients and her highest-ever recurring monthly revenue

🎯 The moment she realized she was arguing with how her audience buys—and the change that turned everything around

🤝 Why finding the right community and a true Mastermind accelerated her growth in ways she never expected

This is for you if you’ve ever felt like you’re second-guessing your own vision. Kierra’s story will show you what’s possible when you stop trying to fit into someone else’s strategy and start building from your own genius.

🔗 Learn more about Reclamation: www.marieladelamora.com/reclamation

📲 Let’s connect!

Instagram | Website | LinkedIn

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self-care began during her divorce in 2015 when she discovered the power of caring for herself—a practice she had rarely seen modeled by the women around her due to cultural norms that discourage women from prioritizing their own needs. 

As the eldest daughter in a Puerto Rican and Venezuelan family, Natalia is committed to breaking this cycle and creating new narratives for herself and others. She views self-care as a radical act of healing and the first step toward developing self trust.

In this episode, Natalia shares her personal story of navigating a strict upbringing, how Marianismo impacts women's self trust, leaving an abusive marriage and ultimately her church.

And it all started with self care, which allowed Natalia to develop the self trust needed to rewrite her story one decision at a time - a process she now walks her clients through.

But we're not talking bubble baths and massages. Natalia illustrates how self-care is more about taking care of yourself starting from your most basic needs vs the commercialized version we often get sold.

Get in touch with Natalia:

• Download the Self Care Menu + Self Care to Self Trust email series
• Instagram
• TikTok

Episode takeaways

• Cultural expectations can heavily influence identity.
• Marianismo promotes self-sacrifice at the expense of women's self trust
• How and when religious conditioning can create barriers to self-trust.
• Leaving an abusive relationship was easier once self care rewired Natalia to trust herself
• Self-care leads to increased self-trust.
• Small promises to yourself build self-trust.
• Self-care is a revolutionary act of healing.
• Self-care is not about luxury and buying things

Chapters

• 03:00: Cultural Expectations and Marianismo
• 06:05: The Impact of Religion on Identity
• 11:59: The Turning Point: Leaving an Abusive Marriage
• 20:57: Building Confidence Through Self-Care
• 32:21: The Connection Between Self-Care and Self-Trust
• 41:44: Introducing the Self-Care Menu Tool
• 52:24: Self-Care as a Revolutionary Act

Sometimes, our emotions make us believe we don’t already have the answers to our problem. But that's not actually true. Problem solving and decision making are leadership skills that you can get coached on. With 15 sun skills, they are the top 2 EQ skills that come up with my clients.

So today, I'm going through 6 steps to problem solve when things aren't going your way in business.

Here's a quick sneak peak:

1. Identify the circumstance or thing you are struggling with

Remember, you can solve for facts, not thoughts. So be careful how you're framing this!

2.Identify the emotion you have towards it. Let it be okay that it’s there.

3.Ask yourself: what’s the real problem: is there actually a problem to solve or just a feeling to feel? 

4.Neutralize the problem

5. Put all of your options on the table, even if you don’t like them.

If you’ve decided there’s a PROBLEM to solve not just a feeling to feel you HAVE to do something different. Or, make peace with the problem being there.

6.Just get into MOTION

Finding your way out of the fog doesn’t happen when you stand still, you have to walk around

Tune into this episode if you're feeling a bit discouraged in your life and business lately. I think you'll feel a renewed sense of possibility and movement after listening!

Connect with me:

• Instagram
• Website
• LinkedIn

You know the power of the transformation you provide for clients! So together, let's lock down marketing that helps you skip right past price objections and unaligned clients. In today's episode, I want to give you the tools you need to attract totally aligned clients through your messaging.

Imagine you're on stage and you have people sitting in the front row, all eyes on you. But you also have others sitting in the middle talking to each other, going to get popcorn, standing by the wall chatting, and you've even got people who haven't entered the theater at all.

Ask yourself: who are you talking to? Are you going to expend all your energy trying to reach the people at the popcorn stand? Or will you opt to speak to the people that are already listening?

If you decide you're ready to talk to directly to the people in the front row, this episode is for you. Because at the end of the day, getting specific about who you help will make it possible for you to make a bigger impact. And getting intentional about how you speak to them will make it easier to call them into your space.

Here's 5 ways to attract higher level clients and opportunities:

1. Imagine your best clients when you write and when you make decisions in your business.
2. Think of the most sophisticated problems you solve and who has them
3. Watch your tone. Speak to them with respect in your marketing.
4. You HAVE to start do more than centering your own success story in your marketing.
5. More thought leadership and context. Less right vs wrong.

And bonus points for using your thought leadership to gain Third Party Credibility!

Connect with me:

• Instagram
• Website
• LinkedIn

Think about it, who do you usually see portraying the CEOs of companies on screen? Usually, a white man. Sometimes a white woman. Visibility is often needed to make more money. And I want to be really intentional about not making a systemic issue a mindset issue. Let's be clear: Visibility is hard because of oppression, note because it's a personality trait.

Even my super successful ex corporate women who climbed the ladder are not immune to this. I coach women who are Directors at Google, who have been SVPs, who worked for the United Nations. And across the board, visibility is hard for us. Being seen can feel unsafe because we've been overly criticized for out natural way of being and had unforgiving standards put on us growing up.

So here's 7 steps to make visibility easier:

1. Acknowledge the emotion.
2. Validate why it’s hard.
3. Ask LESS of the thing you’re doing. 
4. What do I need in order to increase my capacity to do this?
5. Rank visibility in terms of what you have the capacity for. 
6. Embrace it as a journey vs destination.

Tune in to episode 51 for the why and how behind each of these steps!

Connect with me:

• Website
• Linkedin
• Instagram

So in today's episode, I'm breaking down how to be approached to speak in the next 30 days without having to individually pitch yourself.

We'll start with how to find aligned opportunities in the first place. Because here's the thing: right now, a lot of the public calls for speakers are nothing but engagement bait. So how can you move with intention so you know you're not wasting your time?

Then, I'll lay out a step by step process for actually landing the speaking engagements that will move the needle for your career. A lot of people pitching with good intentions are falling flat and losing opportunities because they're missing crucial steps.

So by the end of this episode, I want you to feel totally prepared to go out there and land real opportunities that actually ALIGN with your values and your ideal audience.

Because I don't believe that just ANY visibility is good visibility.

In this episode, I'm chatting about:

• The 3 speaking topics + 3 teaching topics to come prepared to pitch
• How to avoid engagement bait and find the right opportunities
• Creating an "I Help" statement for you as a speaker
• What to do once you actually land a gig

Connect with me:

• Instagram
• Linkedin
• Website

I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget  the power of storytelling, simplicity, and authenticity in business.

I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!

Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.

Here are the things that were actually non-negotiable for me to create 80K in two months before:

1. Thought leadership and speaking to a true gap.
2. I led with my stories and repeated them often.
3. I let myself be human > expert. 
4. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.
5. Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.

Connect with me:

• Instagram
• Linkedin
• Website

So, let's pretend you've just been invited to do a TedTalk style speech for a very well-known vitamin brand. I use this an example because this is currently happening in Reclamation right now. We've also had people land actual TedTalks and have used this process with them as well.

Tons of thoughts might be coming up. Things like - What if they say my price is too much? What if I mess up? What if they don't like me? Do I actually have time for this? And on, and on.

So..how can you get out of these thought spirals and actually move towards something that scares you?

The answer is: Get in touch with what I call your Internal Boardroom. This is an introduction to parts work - a key focus in therapy and business/life coaching. It's kind of like the movie Inside Out.

By the end of this episode, you're going to have the tools you need to understand yourself on a deeper level. And when you understand yourself, you can work with all of your inner voices to get out of trauma responses that might be holding you back.

In this episode, we're chatting about:

• What is Parts Work?
• Defining the parts of yourself:
• The Inner Child
• The Higher Self
• The Role Self
• Mine are characterized as:
• Clipboard Mariela
• Publicist Mariela
• An exercise to work with the different parts of yourself
• How to determine which part is holding the mic in the Boardroom meeting

Connect with me:

• Instagram
• Website
• LinkedIn

So I wanted to take some time to remind you of your strengths. Even if I don't know you, I know the experience of daughters of immigrants. I actually recorded this episode while on vacation in Puerto Vallarta with four close friends. I always love reconnecting with these friends and sharing stories because it reminds me of how connected we really are as daughters of immigrants.

Not only am I highlighting the natural strengths of daughters of immigrants, I'm also giving actionable tips to put these strengths to good use. Because for every strength comes an equal and opposite achilles heel. With intentionality and awareness, we can make sure that all of our strengths serve us instead of make life and business harder.

Here are the 5 natural strengths we'll be digging into:

• You're highly emotionally intelligent

You are HIGHLY influential if you allow yourself to be. Tune in to hear how you can hone this.

• You know how to make the most of any resource you have (space, time, money, support system)

You're probably overdelivering in so many aspects of your life and you're not giving yourself credit for it.

• You can access more fluidity than most people

You're part of multiple worlds. Because of that, you naturally know how to see other people's point of view. This is GREAT for marketing.

• You care DEEPLY

Because you have had a higher level of responsibility than most people from a young age, you're naturally inclined to take care. And if you truly care, it's impossible to fail.

• You're resilient

We have the most incredible stories. We just have to learn how to tell them.

Connect with me:

• Instagram
• Website
• LinkedIn

A major takeaway? Sometimes entrepreneurship as a daughter of immigrants means that you have to get really comfortable making decisions that your loved ones can't understand until they can see it in retrospect.

Maya Elious is an award-winning business coach and personal branding strategist. She is the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius.

Her biggest piece of advice for her younger self that was still holding out for approval? "Drop out sooner." At 23, she left college because she knew she had unlocked a real opportunity with her business. Did she initially get the support she hoped for from her family? Absolutely not. Was it ultimately worth it? Absolutely.

I'm excited for you to hear all about Maya's journey - from making $35-$60 per client each month as an 18-year old to hitting that million dollar mark many times over and launching multiple brands, we're digging into the mindset that made this possible for her.

In this episode, we're chatting about:

• Redefining success as First Gen
• How to build a personal brand online without trauma dumping
• The self-trust required to drop out of college and pursue business full time
• How Maya has been able to navigate increased visibility without self-sabotaging
• Scaling your business from the six-figure mark to millions

Connect with Maya:

• Build Your Brand Checklist
• Website
• Listen to Work Hard Live Soft

Connect with me:

• Website
• Instagram
• Linkedin

I was able to see this gap because I experienced it firsthand. I achieved it all in school, college and corporate. But when I started my business back in 2019, entrepreneurship required me to unlearn a lot my belief systems and my Self Concepts that came from being First Gen.

At the time I did market research, speaking to dozens of daughters of immigrants and I began seeing the common challenges they experienced behind visibility, self trust, thought leadership and sales.

And now after having coached over 100 daughters of immigrants from origin countries all over the world, those approaches are clearer than ever.

Today, I'm breaking down the patterns that affect how daughters of immigrants show up in business and leadership, where these patterns comes from, and a new ways of integrating these experiences.

That's why daughters of immigrants need to be mentored differently. Certain advice and strategies may be helpful for others, will only further the disconnect between ourselves and our business.

Here are a few key issues we face as First Gen leaders :

• You are still figuring out who you are as an adult
• Financial scarcity based on being one generation removed from not having enough
• Being our parents retirement plan
• Standing out was usually met with criticism or punishment so it affects visibility and thought leadership
• Emotions were often seen as a bad thing, yet they are REQUIRED of business. 
• Being WILDLY uncomfortable with not being "productive" at all times
• Growing up too fast = holding yourself to unrealistic expectations now
• Growing up with hypervigilance means you're always looking for signs of danger even when there is none there

If you resonated with this episode, know that you have a goldmine of gifts at your disposal. But part of your journey as a business owner is unlearning a lot of the survival mode behaviors you still carry as First Gen SO THAT you can make more money, become more visible and own your thought leadership.

You are a walking miracle.

With that, I invite you to work with me. I have added new ways to work w/ me privately. I have expanded my coaching to span from 3 -6 months so we can deep dive into both your life AND business, and the specific areas keeping you from your next level of growth.

Connect with me:

• Instagram
• Linkedin
• Website

Folks often tell me “I don’t know how you do it” and that they could never be a single parent. But when the outcome has already decided, you start moving making decisions accordingly.

The same can go for any goal that feels like “Oh, I could never do that.” In so many ways, being a single parent has blown the lid off what I think is possible. And I think we forget that sometimes...that we've done harder things than the thing we think isn't possible.

Being a parent can be lonely. It can be overwhelming. You compare your freedom to those of people without kids. But I wouldn't change it for anything in the world.

So here are 7 lessons I've learned growing my business as a single parent:

1. How you manage your energy matters more than time.

2. You’re modeling something that changes the way they see their own options.

3. You become someone who can roll with the punches and handle things not going according to plan.

4. You have to become an expert at simplifying and getting the minimum viable output out the door.

5. You need to focus on profit more and protect it.

6. You rise to the requirements even if you think you can't.

7. You will have SO MUCH more compassion for yourself

And remember if you're a parent, you've done more by 9am than most people, so you are doing better than you think. Keeping little humans alive and happy and healthy is a miracle you create every day - even on your bad days. If you can do that, you can absolutely do anything.

Connect with me:

• Instagram
• Linkedin
• Website

Sometimes it's the simplest things that are the most profound. The thing that feels unbelievably easy to you is the thing you can charge the most for. The marketing tactic that feels as natural as breathing is what will bring in the most clients. If we just have a framework to continually call ourselves home to our own compass, we'll stop being rerouted by other people's maps.

The three strategies we'll be covering to double your demand:

#1: Get clear on your thought leadership and the unmet need that you serve in the market. 

Your thought leadership is your response to the unmet need or gap that you serve. Once you're clear on your thought leadership, you understand that it's actually a good thing that you feel like you're the only one saying what you're saying.

#2: Embody your expert identity

We often discount our own expertise. And that trickles down to negatively effect everything else. We'll be covering how exactly you can take stock of things like client results, past experience, and more to build up this trust.

#3: Lead with your gifts

And in order to lead with your gifts, you have to understand what those gifts are. So we'll be covering the process of a transferrable skills audit and my signature belief bookmarking process. Both of these frameworks will help you in all three areas.

Connect with me:

• Website
• Instagram
• Linkedin

At the core of her approach is the concept of Kintsugi. Kintsugi is the Japanese art of repairing broken pottery by mending the areas of breakage with urushi lacquer dusted or mixed with powdered gold, silver, or platinum. This art reminds us not to abandon parts of ourselves when things fall apart, but to mend them back together with the light of experience.

Earlier this year, Betty brought her excitement about a few new leads to the Reclamation community. For a variety of reasons, some of those leads fell through and Betty brought her disappointment to the group. By working through this in community and re-grounding into the understanding that every little step should call for celebration, Betty locked in an incredibly successful quarter.

In this episode, we're chatting about:

• What happened during Betty's record breaking quarter
• Betty's journey to coaching
• The power of celebrating micro moments
• The strength of leading with gentleness

Connect with Betty:

• Website
• Linkedin
• Instagram
• Youtube
• Check out her other podcast interviews

Connect with me:

• Instagram
• Linkedin
• Website

After listening to this episode and diving deeper in the Double your Demand through Self-Trust Strategies workshop I’m hosting on July 17, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them.

So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that future you knows what to do when it’s time to make a decision.

To help you trust your marketing, gather evidence of:

1. How people are discovering you (these are your visibility strengths)
2. What made them reach out to work with you? (conversion strengths)

To help you trust your expertise, do a transferrable skill audit:

• What is all the lived experience that you're putting to work to solve problems for your clients?
• What are all of the skills you now have that help you support your clients?

To help you trust your thought leadership, ask yourself:

• What have people quoted you on that is unconventional?
• If you've already been asked to speak at a podcast or convention, what was the topic?
• What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it?

Connect with me:

• Website
• Instagram
• Linkedin

For me, it manifested into an abusive relationship where I was constantly gaslit for years. So I created a system to prove to myself that I am not crazy. In fact, I'm the MOST trustworthy person in my life and I'm entirely capable of being my own compass to make hard decisions and walk a path none of my friends or family have walked before.

Creating a System for Self-Trust Looked Like:

• Quitting my job to solo travel
• Moving to London to start a tech company
• Getting divorced again while I was pregnant and moving back home
• Making the decision to leave the corporate work force and start a business despite multiple promising job offers

Because of this process, I’ve made almost a million dollars as a single mom, with a business that doesn’t look like ANYONE elses. I've been on 30 podcasts without pitching and had dozens of speaking engagements without pitching.

I'm creating a lane that no one else is in by learning how to trust myself. This is why I am the most qualified person to teach you how to rebuild your relationship with yourself through your business.

In this episode, we're chatting about:

• The story that brought me here - from leaving an abusive relationship to picking up and moving to London
• How I rebuilt my self trust using a system I now use in my business and with my clients called Belief Bookmarking
• How I used the Belief Bookmarking system to bring back self trust when I thought I'd lost it (I wound up making 80k in the last 2 months after having made 70k in the first 10)
• What those doubled and tripled outcomes and collapsed timelines have looked like for my clients

Connect with me:

• Website
• Instagram
• Linkedin

Mentioned in this episode:

6 Figure Self-Trust Leadership Series

If you're investing in different programs and getting all types of certifications, you might think you're doing all the "right" things. But the fact is, entrepreneurship isn't like any other institution that has set guideposts and accolades to collect along the way. In school, it's really easy to understand if you're doing well or not. In entrepreneurship, no one is here to give you A+...no one except you.

A lack of self trust tends to affect 3 main areas:

1. You second guess your marketing

2. You underprice or experience imposter syndrome (bc you’re undervaluing your expertise and don’t fully recognize it),

3. You water down your thought leadership

Until you fully re-learn the skill of self trust, you will keep trying to outsource it to different programs, coaches and “figures of authority." And while these programs could be providing a life-changing strategy, you won't be able to make the decisions necessary to execute if you're not able to access your own self-trust FIRST.

So in today's episode, we're digging into why a lack of self-trust is so common and how it might be showing up in sneaky ways in your business. So if you've been in your head a lot, re-listen to this episode and stay tuned for the rest of the 6 Figure Self Trust three episode series!

Connect with me:

• Instagram
• Linkedin
• Website

Mentioned in this episode:

6 Figure Self-Trust Leadership Series

Patti is a Leadership Coach and the CEO of Malaya Solutions. Most recently, she was one of Broadway's first directors of equity, diversity, and inclusion. As the eldest daughter of Filipino immigrants, Patti helps BIPOC-led organizations and coalitions to sustain their movements.

Before joining Reclamation, she was pricing below market rate because she was discounting years of experience she didn't see as relevant. Now, surrounded by other women who are working towards similar social justice outcomes, she's doubled her income by embodying the worth her work actually has. Instead of seeing her rate as "just" an hour of her time, she's seeing her work as the whole culmination of her expertise and past experience.

Let Patti's story be a catalyst to dream differently. If you don't want to rely on social media to land individual clients, you can have a multiple six figure business that is completely offline and relationship based.

She has been able to land contracts by leveraging the relationships and reputation she already has.

In this episode, we're chatting about:

• How she doubled organizational contract revenue over last year, in just the first 5 months of 2024
• How to leverage your strengths to solve bigger problems for organizations vs individuals
• Harnessing the network you already have
• Areas of opportunity that already exist within organizations that you could be solving
• How you can get started working with organizations using your transferrable skills and network

Connect with Patti:

• Linkedin
• Join her weekly email series: A Sunday Kind of Love

Connect with me:

• Linkedin
• Instagram
• Website

But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.

Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset.

I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.

I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched.

In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.

This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.

In today's episode, we're talk about:

• The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emails
• Why verbal processors have a hard time writing emails
• Kirsten's framework for starting an email without the writer's block
• How centering problem awareness leads to more sales
• What we mean when we say "email is a business model"

P.S. Applications are open for 1:1 coaching to begin the week of August 5th.

Connect with Kirsten:

• Website
• Instagram
• Listen to her podcast

Connect with me:

• Linkedin
• Instagram
• Website

But here's the thing: abandoning our own needs, energetically or monetarily, is a huge disservice to everyone around us. It's the old adage of "put your mask on before putting on your neighbors." For example, if I'm undercharging, I actually can't help people the way I want to because I'm constantly worried about how I'm going to support my daughter.

So today, I'm going through the four energy and profit leaks that are most common amongst WOC entrepreneurs.

Here's a quick rundown:

1. Juggling too many things before you have the profit and support for it.

We all need to be prioritizing profit first. You need demand for ONE offer before the profit can create out of overflow. Spreading yourself too thin from the beginning looks like trying to create an offer for every conceivable buyer.

2. We make things “accessible” before making them sustainable.

You can’t lift 100 people onto a lifeboat. It costs money to run programs at scale. Profit first, then scale. You can help more people for free through your emails, podcasts, and workshops. But focus on making the result so good that you have less thoughts about the price. If we forget to build the belief that our offers change lives, it's hard to sell a sustainable offer.

3. Tendency to over-index on education and service.

I'm seeing WOC teaching and running free workshops with no clear sell and leading free groups. But then they’re not building a clear bridge to your offer. Spend more copy “real estate” building a bridge + talking about the offer!

4. Discomfort with rest and calendar space.

Most of us associate hard work with keeping us safe. This has been true for past generations, and it was even modeled to us through our mothers. But in business, million-dollar thinking occurs in calendar space.

If you enjoy this episode, please remember to leave a review and share the show with friends!

Connect with me:

• Instagram
• Linkedin
• Website

Mariana joined Reclamation in February with the goal of making 30% more than she did in 2023, with the majority coming from new clients. She surpassed her annual goal this month, only 3 months into the mastermind.

Mariana Peña is an Instructional Designer and Curriculum Expert. She came into the Reclamation space after (A) having to pause her business to have her second baby and (B) having to start her Instagram account over from scratch after years building her brand.

Mariana didn't let the fact that she's a service provider amongst many coaches stop her from asserting herself and gaining undeniable self-trust in Reclamation Mastermind. I also hired Mariana to create my client success roadmaps for Reclamation 👏🏽

In this episode, we discuss:

• How Mariana returned to business after a hiatus and used Reclamation as a way of understanding how the market changed in her absence
• How she set a goal to make 30% more this year than she did in 2023, but from mostly new clients and she DID THAT this month in May! AND she just had a 20k week
• As a Service Provider, the importance of being in spaces where people believe in you AND your work, especially in the moments that you don’t.
• The power of being a WOC mastermind where you don’t have to explain concepts like “decolonizing curriculum” bc many are doing some form of liberation work.
• How she's redirecting some of her profit toward one additional day of childcare and more date nights with her husband, so that her quality of life grows as her business does ♥️

This is Reclamation.

Doors to Reclamation close TODAY, so set up your call now if you’re considering joining and let’s chat.

We begin in late July and if you miss this round, the next one doesn't kick off til February 2025. This room will change your life. Don't wait.

Connect with me:

• Linkedin
• Instagram
• Website

Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation

For many of us WOC business owners, the idea of developing enough trust and demand to sell a 5 figure offer might seem out of reach. But in this workshop, I'm showing you exactly why it's not. Here's the thing: entrepreneurship thrives on privilege. And one thing I know after working with daughters of immigrants for the last few years: someone needs to bridge the gap.

Coaching that doesn't account for a lack of privilege is not going to work as well for women of color. Until we, as daughters of immigrants and Women of Color, have self-trust, we will continue to outsource it. And this outsourcing makes the privilege gap wider and wider. But how can we create really solid self-trust? The answer is in community.

Here's how Reclamation Mastermind Cultivates Self-Trust:

• Access to psychological safety through coaching that acknowledges and validates fears
• Strengths based tools VS. a one size fits all approach
• Changing your environment to include big dreamers and supporters on every level
• Decentralized Leadership that doesn't create a hierarchy

How to create demand for a five-figure offer:

• Cultivating psychological safety
• Identifying an unmet need to support your clients with
• The Sellable Stories framework
• Defining your thought leadership
• Establishing third party credibility

Connect with me:

• Instagram
• Linkedin
• Website

When my self-belief is high, I like to leave evidence for my future self. Because those moments of low belief and not-enoughness are inevitable in business.

Growth is not a comfortable process. And of course, I've been getting coached on it and I feel very supported. But part of that support needs to come directly from me!

So today, I'm sharing a Belief Bookmarking voice note I left for myself right after my last launch where I was still wrapping my mind around bringing in 17 new clients into Reclamation Mastermind with 100% yeses, amounting to a $176,000 launch. 🤯 It was such an identity shifting moment.

I believe deeply in my own frameworks. So I kicked them into action after experiencing a super successful launch. I knew that the feeling of accomplishment, security, and pride was not going to just stick around forever.

So on December 19th, 2023 I left myself an 11 minute voice memo for future me who is going to forget. So the Mariela who was sitting in the evidence of her own capabilities in Dec 2023 helped to reaffirm current Mariela's beliefs during THIS launch (I’ve listened to it 4 times in the last week just to reaffirm my identity for this launch).

I'm sharing this so that you can get a bit of the behind the scenes into my processes. And this is something you can put into practice today to increase confidence later down the line!

Doors to Reclamation Mastermind open May 15! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

Connect with me:

• Instagram
• Linkedin
• Website

I'm sitting down with a panel of five current clients who are on their second or third round with Reclamation Mastermind. These women are badass leaders in their space who have intentionally carved out space to stay in Reclamation.

In talking to them, it's clear that the peer coaching and mutual aid in the mastermind have completely changed the game in their lives and businesses.

Today, I'm chatting with:

• Yuritzy Gomez-Serrano (Somatic Coach, and our Nervous System coach for Reclamation)
• Michelle Seijas (Leadership coach and speaker)
• Dani Tan (Leadership & Career coach)
• Loraine Martinez-Bellamy (Life & Business coach)
• Rosa Revuelta (Leadership Coach for First Gen & BIPOC)

And we're reflecting on what this community has allowed them to see about themselves and their business! In Reclamation, my clients act as each other’s mirrors and they are always calling each other out with compassion. But because we’ve established safety, it’s a space to practice everything that feels hard about business.

So today we're exploring:

• How Reclamation helped them make their gifts more public
• Navigating tough seasons in life as an entrepreneur and how we wade through those waters together
• What community looks like in Reclamation Mastermind

Doors to Reclamation Mastermind open TODAY! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

Connect with me:

• Instagram
• Linkedin
• Website

I'm sitting down with a panel of five current clients who are on their second or third round with Reclamation Mastermind. These women are badass leaders in their space who have intentionally carved out space to stay in Reclamation.

In talking to them, it's clear that the peer coaching and mutual aid in the mastermind have completely changed the game in their lives and businesses.

Today, I'm chatting with:

• Yuritzy Gomez-Serrano (Somatic Coach, and our Nervous System coach for Reclamation)
• Michelle Seijas (Leadership coach and speaker)
• Dani Tan (Leadership & Career coach)
• Loraine Martinez-Bellamy (Life & Business coach)
• Rosa Revuelta (Leadership Coach for First Gen & BIPOC)

And we're reflecting on what this community has allowed them to see about themselves and their business! In Reclamation, my clients act as each other’s mirrors and they are always calling each other out with compassion. But because we’ve established safety, it’s a space to practice everything that feels hard about business.

So today we're exploring:

• How Reclamation helped them make their gifts more public
• Navigating tough seasons in life as an entrepreneur and how we wade through those waters together
• What community looks like in Reclamation Mastermind

Doors to Reclamation Mastermind open TODAY! Reclamation is THE mastermind for First Gen & WOC who want to book out their offers through thought leadership and create demand for 5 figure offers, while feeling more peaceful and grounded in business.

Workshop attendees will get access first, then my email list, then the public. Get ready to apply as soon as doors open, and Receive a Peaceful Quarter Million 90 minute private strategy call with me If you apply by Friday, May 17th.

Connect with me:

• Instagram
• Linkedin
• Website

Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation

So today, I'm sharing the most important behavioral factors that led successful clients to be booked out, leave unaligned jobs, and double their income. Because business doesn't need to be shrouded in mystery.

I've also studied First Gen leaders exclusively for the last almost 5 years. We might think we're alone in the challenges we face, but the more we're in community, the more we understand that we're not so different. Many of us struggle with being visible, fear of rejection and criticism, suppressing our emotions, and hyper-independence. And I've seen these challenges lead to burnout and loneliness.

So every time I see a client break out of these patterns, I dive in head first. What were the mindset shifts that led them there? What were the environmental factors that played a part? Who was influencing them? And I'm so excited to dig into that with you today!

Today we’re going to talk about the identity shifts and behaviors that create big results.

Then, on May 15th at my workshop - 5 Steps to Create Trust and Demand From 5 Figure Clients, I am going to talk more about the strategies that can get you to a five figure offer.

Here's a peak at the identity shifts I cover in this episode:

• Safety before strategy
• Releasing identity from results
• The importance of studying how your coach thinks
• Disagree then DO, and come back with data
• Think about your clients, even when things are working
• Take radical ownership of your results
• Ask for coaching on your resistance vs hiding with it
• Being part of a community that is generous, safe and supportive

Listen and let me know which one(s) you're taking with you into 2024.

Then join me at the "5 Steps to Create Trust and Demand From 5 Figure Clients" workshop, May 15th at 12pm PST/3pm EST. Doors to Reclamation will open during the workshop, and if you schedule your discovery call by Friday, May 17th, you will receive a Peaceful Quarter Million private strategy call with Mariela.

REGISTER FOR THE WORKSHOP

Connect with me:

• Instagram
• Linkedin
• Website

Reclamation Mastermind opens it's doors in May and November! To learn more, visit https://marieladelamora.com/reclamation

My client Dani Tan's story is nothing short of inspiring—she went from being a VP at a top multi-billion dollar retail brand to full-time leadership & career coach and speaker. She's not only booked out and regularly gets flown out for speaking engagements, but she's living her dream of being a digital nomad with her fiancé and is looking forward to solo traveling for 2 months this summer, while her clients are still being served.

Would you believe that just a year ago, the idea of going live on Linkedin freaked her out?

We're breaking down exactly what made Dani's success in the coaching industry possible. In Reclamation Mastermind, she's taken advantage of the peer accountability and runs head first into discomfort. Dani's journey from private to group coaching within Reclamation Mastermind has been absolutely transformative and I'm so excited for you to hear about it today!

In this episode, we're chatting about:

- What it means to be "coachable"

- Why women of color need to become skilled at networking

- The biggest mindset shifts Dani has experienced in Reclamation Mastermind

- The transformation Dani has gone through in the past year

If you want to grow your business alongside incredible leaders like Dani, be ready to schedule a call with me when the doors to Reclamation Mastermind open on May 15th!

In the meantime, join the waitlist by registering for the "5 Steps to 5 Figure Clients" workshop on May 15th, even if you can't make it live.

Register here: https://marieladelamora.com/5-figure-clients-workshop

Connect with Dani:

• Website
• Linkedin

Connect with me:

• Website
• Instagram
• Linkedin

Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation

After going from a six figure salary with a husband and a condo to being pregnant on food stamps, I just remember saying I will never be broke again. That's not always the healthiest declaration as I hold it against myself a lot.

But NOTHING has given me more safety than knowing I can sell high ticket without relying on a launch to average multiple five figure months.

Five figure selling just means that your potential clients would anticipate a five figure investment based on your thought leadership and your reputation.

And this has less to do with having a pretty aesthetic brand (which helps only to magnify what’s already working), and more to do with clarity, credibility and trust.

In this episode, we're chatting about:

• What I mean by five figure selling
• The mindset problems that five figure selling helps solve
• The increase in demand that is inevitable with five figure selling

To learn more about create 5 figure selling as a skill, join me at my workshop, "5 Steps to Creating Trust and Demand from 5 Figure Clients" on Wednesday May 15th - go to my website www.marieladelamora.com

Connect with me:

• Instagram
• Linkedin
• Website

Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation

Michelle doubled her income in the second half of last year after joining Reclamation Mastermind. Now, she's knocking on the door of six-figures in the very first quarter of 2024. Her mindset shifts inside of Reclamation have been mind-blowing. So I can't wait for you to tune in to hear her story!

Michelle has broken out of so many boxes of "convention" and defied the odds. After falling into a teaching career and rising the ranks of K-12, Michelle found herself thinking "I can't do this for the rest of my life." So, without knowing what was next, she left for a sabbatical. As the next steps slowly revealed themselves, Michelle started to connect the dots.

By getting curious about what truly filled up her cup, the signs she was receiving and allowing herself to stop hustling, she was able to find her purpose as a coach and speaker. Now, she helps other Latina leaders define, plan and live their purpose driven lives.

It's been a pleasure to watch Michelle gain more and more self-trust in Reclamation Mastermind. Her work really is a testament to what can happen when you allow your values to be a guiding light for your work.

In this episode, we're chatting about:

• What has happened for Michelle since joining Reclamation Mastermind
• Michelle's background and how her early experiences set her up for the life she leads today
• How taking a sabbatical changed her life
• What happened when Michelle began leaning into her strengths instead of another coach's prescribed framework
• What the mindset of "it's already done" helped Michelle create such incredible results
• 
  

Reclamation Mastermind opens its doors in May and November! To learn more visit www.marieladelamora.com/reclamation

Connect with Michelle:

• Visit her website
• Linkedin
• Instagram

Connect with me:

• Instagram
• Linkedin
• Website

As a lifelong marketer, I helped companies across the world understand why something was or wasn't selling, and whether to change the product vs change its messaging in order to create demand.

For example, a tech startup accelerator would never say "pick a niche." They'd tell you to look at the market and at what consumers were doing, saying and complaining about. That's how we proved to investors that demand existed before we even created a new product or service.

So why is it that "pick a niche" seems to be the beginning and the end of the conversation in the online coaching space?

Demand actually comes from 3 things:

• Being better than your competitors
• Being different from your competitors in a way people are willing to pay for
• Serving a gap in the market, which means you really have no strong competitors.

This is why I'm so big on thought leadership. Because in order to see the missing gaps, you need to be paying attention. The people that make the most money are those who think about their people A LOT. And once they spot a gap, there is less competition.

In this episode I am going to share:

1. How to find the unmet need or a gap in the market

2. Why demand exists in the gaps, and how solving for gaps make customers less price sensitive.

3. Why solving for gaps solves for imposter syndrome and self doubt bc you truly have no competitors.

4. How to stay in your lane to not second guess your thought leadership

This is what I mean when I say you don’t need to post more. This is what I mean by creating demand peacefully. Visit the Reclamation page on my website. Doors open on May 15th and I want you to ask any questions that are popping up for you right now!

Connect with me:

• Website
• Instagram
• Linkedin

Ariana is an operational consultant who helps BIPOC and neurodivergent business owners grow and streamline their businesses in a way that works for them. I'm always astounded by how much I can learn from my own clients and Ariana is no exception. She takes systems, which can be a heavy topic that a lot of business owners have some shame around, and she makes it simple.

I especially love how inclusive Ariana's work is. For example, if a business owner has ADHD - their systems need to be adapted with that in mind. So I'm really excited to dig into Ariana's journey. It took more than systems to get here, it took her thought leadership and a ton of self compassion.

In this episode, we're chatting about:

• How Ariana's definition of success has changed in the past year, and what she was able to achieve during our work together 1:1 and in Reclamation Mastermind
• Why an ADHD diagnosis resulted in more grace and peace in Ariana’s business
• How neurodivergent business owners need to operate differently
• The role of an operational consultant in a businesses day to day
• Why creating systems and processes with a person's background in mind is extremely important to Ariana

Connect with Ariana:

• Sign up for The Get Sh*t Done Summit
• Check out her Website
• Follow her on Instagram
• Follow her on Linkedin

Connect with me:

• Website
• Instagram
• Linkedin

Today, I'm sharing an episode of Chingona Revolution that I recorded with two of my close friends, Erika Cruz and Cat Del Carmen a few months ago. If you've been listening for a while, you know that motherhood affects all of my decisions as a business owner.

So if you're a parent, I know this conversation will make you feel seen and understood. What I know is that I would not have become an entrepreneur if I wasn't a mother. Motherhood allowed me to dream a little differently. I needed to move past my corporate career because I wanted a life that was truly designed to make space for my daughter.

We all know that motherhood and entrepreneurship do not come with a "one size fits all" prescription. That's why I'm excited for you to tune into this episode and get multiple perspectives!

In this episode, we chat about:

• Navigating grief during pregnancy
• How we make decisions and approach risk, knowing we have mouths to feed
• How we manage our time and energy
• Why releasing control is such a huge key to navigating entrepreneurship as a mother

Connect with Erika:

• Listen to Chingona Revolution
• Website
• Instagram

Connect with Cat:

• Listen to Latinas Booked Out
• Website
• Instagram

Connect with me:

• Instagram
• Linkedin
• Website

This is one of my favorite podcast interviews I've done. When Cat and I met, I was her coach. Since then, we've grown to be great friends. One thing I talk about in this episode is the importance of surrounding yourself with other entrepreneurs who are aligned with you. Cat is a perfect example of an expander in my life and I think our friendship is part of what makes this conversation so great!

If you've listened to the podcast for a while, some of the stories I tell in this episode might be familiar to you. But some of them, I haven't really touched on in Cycle Breakers & Money Makers yet. Cat has a gift for seeing things in people before they really see them in themselves. So her skills as a host really brought out a new conversation in me.

In this episode, we're chatting about:

- What had to happen for me to quit a secure corporate job

- Navigating Covid as a newly full time entrepreneur

- An honest conversation about handling money as a single parent

- Surpassing the belief that you can't handle a six figure business

-Why sitting in discomfort is a business skill

Connect with Cat:

• Listen to Latinas Booked Out
• Website
• Instagram

Connect with me:

• Instagram
• Linkedin
• Website

Today we're sitting down with my financial coach, Gina Knox. She teaches entrepreneurs how to build their business savings to $1k, $10k, then $100k in her 12 month program 6 Figure Saver, then she helps her clients create a 7 figure wealth portfolio with her mastermind 7 Figure Wealth.

Gina coached me through the creation of my investment portfolio, my daughter's trust fund, and she helped me move through so many mindset blocks away. You're definitely going to want to take notes for this one!

Today we're chatting about:

• The difference between personal finance and business finances
• The types of spending decisions to avoid:

1. Identity spending

2. boredom spending

3. future problem spending

4. People Pleasing Spending

• Why "I deserve this" is not a good barometer for spending decisions
• What is "The Squeeze"?
• Why debt is not the enemy

Connect with Gina:

• Website
• Instagram
• Podcast

Connect with me:

• Website
• Instagram
• Linkedin

When I felt a challenging emotion, I was often met with "You have no right to feel that way. Your life is so much easier than ours was." And after coaching over 100 daughters of immigrants, they feel a similar way. Running from or suppressing our emotions was the answer at one point in our lives.

But growing a business REQUIRES us to change our relationship to our feelings. In Reclamation Mastermind, identifying and processing emotions are a literal entrepreneurial skillset you develop through nervous system regulation, emotional intelligence, and trauma-informed mindset coaching.

Creating a safe container for women of color to process emotions in community is what allows them to create AND receive more clients, money, and visibility.

So today, I'm going through:

- Why many WOC and daughters of immigrants are afraid to feel certain emotions

- How avoiding emotions stop us from taking helpful actions in our business

- How processing emotions can be easier

- Figuring out whether there is a problem to solve or a feeling to feel

Join the waitlist for Reclamation Mastermind and join the most incredible, badass community of WOC who are booking out, raising their prices, and growing more peacefully than ever. Doors open May 15: www.marieladelamora.com/reclamation

Connect with me:

• Website
• Instagram
• Linkedin

It’s possible to get mostly (or all) yeses without being pushy. And you definitely don't have to make anyone give you an answer on the call. If you've ever been given advice on how to conduct sales calls that felt a bit icky, this episode is for you.

It’s possible to get more pay in full clients at 15k and 10k than ever before. At this caliber, the clients show up to sales calls having already done their research. So remember that third party credibility is a big piece of this puzzle. Conversion doesn't start and end on this call.

Before the call:

- I do my research on the person before the call

- I take their intake form responses and turn them into a coaching program outline

- Highlight parts of their answers I want to dig more into. I will even write follow up Qs there.

During the call:

- I greet them like I would someone I know.

- Outline the call so they know what to expect

- I open with curiosity and ask "tell me a little more about what brought you to book this call with me today."

- I sit back and build a bridge

After the call:

- I send them a coaching program outline, an AI transcript and a recording of the call

Listen to the full episode to hear some mindset gems that will totally transform the way you conduct sales calls. And as always, if you enjoyed this episode, share it with friends and leave a quick review!

Connect with me:

• Website
• Instagram
• Linkedin

So today, I want to take you behind the scenes. What went well? Were there any hiccups (of course!)? And what were the key takeaways? I haven't always seen myself as a person that could pull off an event of this magnitude.

In fact, I had a lot of fears throughout the entire process.

But my community and the practices I've cultivated allowed us to create a safe space for members of Reclamation Mastermind to connect, get clarity and to leave with a new identity.

Here's a quick rundown of what I learned:

1. Getting what you want is ALSO uncomfortable.

2. Things will not go perfectly according to plan when you are doing something new.

3. Energy management will become more important the more space you hold so begin practicing now.

4. You will begin to PLAN for the discomfort of being stretched rather than AVOID it.

5. Your friends will be the ultimate support system to get you through new milestones.

6. Processing emotions is actually part of the plan, not a deterrence from it.

You don't have to be planning a live event to get coaching from this episode. These lessons are relevant with every new step you make in business.

Whether it's hosting your first workshop, getting on your first sales call, etc. these truths will be there.

The doors to this incredible room of WOC and First Gen entrepreneurs open on May 15. Join the waitlist at www.marieladelamora.com/reclamation

Connect with me:

• Website
• Instagram
• Linkedin

So today, I want to chat about how you can release that attachment and create more demand. Because we all know that struggling through and telling ourselves "things have to change" over and over again isn't moving the needle.

We can't rely on our business to validate us. Even more important, we can't base our self worth on the state of our business. So how do we release these identity entanglements?And what can business look like if our relationship to our business goals mirrors what a healthy inter-personal relationship is?

In this episode, we're chatting about:

- Why inner child healing is essential in entrepreneurship

- How an attachment to sales manifested in lower conversions for me in 2021

- How I can spot attachment in business

- Shifting blame to curiosity for a healthier business

- Escaping the cycle of "bracing" and instead embracing "preparing"

This is why in Reclamation Mastermind, we focus so much on creating a Self Concept that can withstand your toughest days. Shame dies in the light and festers in silence. Fear grows in silence. And attachment needs fear. Attachment needs shame.
Tune in and let's bring that shame to the light!

Connect with me:

• Website
• Instagram
• Linkedin

I'm at an in-person business retreat being coached right now and my birthday is today. You know what that means - it's a big reflection time. And I want to voice some of these reflections to you because I don't think the extremely nerve-wracking moments are discussed enough.

When you're on the precipice of the next evolution in your business, it can be so easy to slip into self-doubt and lack. When I had to cut back on 1:1 coaching in order to usher in this new era, I was making less than ever before. On top of that, I was spending more than ever before.

Don't get me wrong, I was by no means being reckless with my spending. Here are a few of the investments I knew to be essential in my growth during that period:

- FIRST, invested in a Rebrand

- THEN, hired a podcast manager

- THEN, invested 25k in a mastermind

And guess what? If the launch had not gone as well as it did, I would still stick by those decisions.

I even decided to have an in-person retreat abroad before I opened up enrollment for Reclamation Mastermind. That means that if no one signed up, I would have eaten the cost.

These are the types of big decisions and risks that will be made as an entrepreneur. And self-trust is at the root of our ability to move - every time.

Tune in to hear how harnessing your self-trust can take you through these difficult decisions. And if you enjoyed this episode, please share the love! Every review and social share goes such a long way!

Connect with me:

• Website
• Instagram
• Linkedin

And here's the thing, we've all done fluffy marketing. The truth is, when you become an expert, the way you talk is going to start going over your ideal clients’ heads.

It's like you've received your PHd and suddenly, you're being asked to explain what you know to people who have never studied that subject.

Speaking on your ideal clients’ level takes intentionality, it doesn't just happen. We need a process and data.

So today, I'm sharing a simple messaging analogy that will land you more sales calls and fewer objections.

Imagine this: You see a vitamin brand on the shelf that straight up tells you "you will have more energy after taking this". The brand next to it is filled with a list of ingredients. Which one are you going to buy? Probably the one that's makes it easy to say yes, not the one you have to Google.

So listen through to the end to learn how I consistently fine tune my messaging.

In today's episode, we're chatting about:

- The different between ingredients and labels in your messaging

- How to find the right label for your products and services

- How to “de-fluff”, test and validate your messaging

Connect with me:

• Website
• Linkedin
• Instagram

I create the Belief Bookmarking practice because I desperately needed it in my life AND business. This process stems from a lifetime of what I now recognize as trauma.

I'll delve into my own story, discussing how I was conditioned and brought up, my relationships, marriages, and the repeated patterns that led me to create the belief bookmarking process.

For years, I wished I could be someone else, someone who trusted themselves and cared less about others' opinions. So I took matters into my own hands and made that possible for myself.

The belief bookmarking process is my way of capturing moments of self-trust, bottling them up, and using them to remind myself. It's a conscious effort to plan for slipping back into old patterns.

As humans, we tend to default to what we've always done. This process involves taking small moments of self-trust, turning them into evidence, and actively practicing beliefs about ourselves.

In this episode, we're chatting about:

- What is Belief Bookmarking?

- How Belief Bookmarking has changed my life and business

- ELEMENTS OF A BELIEF BOOKMARKING PLAN:

1. Take your Intentional beliefs and plug them into “I Am” app.

2. Leave voice memos to yourself

3. Favorite voice memos from clients or friends

4. Write notes to yourself when you are experiencing the beliefs you want to come back to

5. A Camera Roll folder in your phone with screenshots of messages you’ve received, client wins, praise etc.

6. Listen to podcast episodes you have been on.

7. Share wins with your people - it makes you accept them as truth more

8. Celebration act - shows your body you are receiving the win and showing yourself love for it

I hope this episode helps you begin the process of radical self-trust. Shoot me a message on Instagram or Linkedin and let me know if you're starting this journey!

Connect with me:

• Website
• Instagram
• LinkedIn

That's why today, I’m sharing 5 things I’ve seen my clients resist as their business grows.

After coaching hundreds of women over the last 4 years, and looking at my own journey in hitting 6 figures in my first 11 months in business, I see these common denominators.

Entrepreneurs resist these five things:

- 1A Instead of fixating on sales, making your marketing SO helpful, it could get people a result. (A lot of people agree in theory, but not in practice)

- 1B Educating with only a tiny hint of selling in their content

- 2 Networking like crazy and getting visible beyond just posting on socials

- 3 Hiring a photographer and doing a brand photoshoot

- 4 Speaking to yourselves with compassion.

- 5 Expanding your friend circle to include more CEOs

These conversations usually go "Oh, well I do that already!" or "I don't think I need to do that."

If you hear yourself saying that to any of these steps in business growth, I challenge you to move through your resistance.

You are going to feel resistance at all stages of business anyway. It never goes away, if you’re growing. So notice it, normalize it, and let it guide you towards money making activities.

The road to six figures is not meant to be a comfortable one, but it will be worth it.

Connect with me:

• Website
• Instagram
• Tiktok
• Linkedin

With any transformation, reflection is necessary to integrate the lessons. So in today's episode, I share my biggest and hardest-learned lessons of 2023.

The journey involved more investments than ever – in systems, team, rebranding, multiple masterminds and even the biggest coaching investment I've ever made. I had my lowest financial quarter in the history of my business, followed by my highest financial quarter in the history of my business, all because I continued to give my business what it needed to scale.

Amidst financial highs and lows, I learned invaluable million-dollar lessons. I faced my money fears, had uncomfortable conversations, and realized that what I fear loses its grip over time.

My experience in scaling is exactly why I'm a big advocate for taking a full year to master ONE offer. Because I got to know my audience on a deep level and leaned into consistent messaging, I was able to have my most successful launch yet.

More than anything, I'm grateful that I've built a business that allows me to live a more full life. I can be more present to my daughter and show up in my community without sacrificing my client experience.

Quick Lesson Recap:

• That thing you're afraid of happening? It will happen, but it won't hold power over you after that.
• Take a full year to establish a new offer
• Repetitive messaging will pay off
• Invest in lifestyle upgrades
• Don't put anyone on a pedestal
• Managing your money and feeling safe with it will carry you through, not your month to month sales
• Your CEO friends will carry you through every season

Connect with me:

• Website
• Instagram
• Tiktok
• Linkedin

My personal journey with money started with relentlessly saving the $5 chore money I got from looking after my baby sister. Because I grew up in a household that was struggling to pay the bills, anything but saving felt like a threat.

And that feeling lasted well into adulthood. It's still something I grapple with today. So when I went from my "dream" life in London to moving back home and living on food stamps while pregnant, it felt like my worst fear had come true.

I do what I do because I want women of color to escape this cycle by creating more money, because of who they are. But it’s impossible to create more money without feeling safe in our ability to let it go and have it return to us.

So I’m giving you the concrete steps I take when I feel like I’m falling into scarcity.

As a single mom, scaling my business has often been an uncomfortable, scary experience. If you're feeling that, you're not alone. Tune in to hear how I process these feelings in a concrete way!

In this episode, we're chatting about:

• My own money story
• Acknowledging and normalizing the fear
• Making peace with your money past and present
• Differentiating facts vs. thoughts
• Pinpointing EVERY option at your disposal
• What my money mindset looked like an action in Q3 vs Q4 of this year, when I made my biggest investments during my lowest earning quarter, followed by my highest earning quarter.
• Finding the revenue generating actions you can take

Connect with me:

• Website
• Instagram
• Linkedin

This is why I used the framework of Success Receipts to reflect on this launch - it's a tool used in Reclamation Mastermind to bottle up how you created any result so you can more easily repeat it.

What you celebrate, you integrate. So that's exactly what we're doing today! I'm taking you through some of the key questions my clients and I use to train our brains to understand - this is NOT a fluke.

Here are the exact results we're creating the receipts for:

• 100% yeses
• I mentioned 16 people at the time of recording, which turned into 17
• 17 applications in the first 48 hours
• 19 applications by the final day
• $175,000 launch Co

And these are the key questions I'm unpacking about these results:

• What key actions created your results?
• What key decisions created your results?
• What helpful thoughts did you have?
• What did you surrender or STOP worrying about?
• How did your perception of yourself change during this time (identity)?
• Did you make any “identity decisions” during this time? (i.e. deciding something IS going to happen AND being detached from how or when)

During this launch, I've grown more acutely aware of the ways in which my work defies the expectations and "rules" of white supremacy. I have incredibly solid evidence that when you lead with values, you attract others that do as well.I'm so excited for you to tune in to today's episode! I think it's truly one of my favorite ones yet. So make sure to share the show on social media, tag me, and leave a review. It goes such a long way in helping others discover the show who may benefit from it.

Connect with me:

• Website
• Instagram
• Linkedin

There are strategies that you can implement immediately in this workshop. They're part of the strategies that have allowed my clients to book out, quit their jobs, move into the townhomes on their vision board, and spend more time with their kids. But of course, nothing can replace the community focused shifts you'll see inside of the Mastermind itself.

Enrollment closes TOMORROW. This is your last chance to work with me at this capacity for this investment. So if you've been wondering if this is the right choice for you, tune in because so many of your questions will be answered by the end!

In this episode, we discuss:

🎙️Identifying your natural strengths

🎙️Getting clear on your thought leadership

🎙️Making your natural strengths and thought leadership more visible

🎙️Reclamation success stories

🎙️The individualized approach that has led to huge wins for Reclamation students

Listen now and join us before doors close!

Connect with me

• Website
• Instagram
• Linkedin

Yuritzy is a Licensed Marriage and Family Therapist turned trauma-informed somatic coach. She supports entrepreneurs & change-makers connect to the wisdom of their nervous system and body to remove mental and emotional blocks in growing and being at-peace in their business. I'm always stunned by the way she incorporates intergenerational, collective, and systemic trauma analysis and healing into her work.

For all of 2022, Yuritzy was my somatic coach! Now, she's Reclamation Mastermind's somatic coach, and a valued member of the mastermind.

We've built a beautifully symbiotic relationship where each of our work makes the other richer in spirit and life. She has walked with me through some of my toughest moments so I'm honored to be invited to work with her to expand the impact of her business.

In this episode, we talk about:

• Yuritzy's journey from talk therapy to somatic coaching
• Navigating the trauma of child birth and how it taught her the power of listening to her body
• A deeper understanding of EMDR
• How Yuritzy's work supports members of Reclamation Mastermind
• Yuritzy's success in Reclamation Mastermind

Yuri works with clients one-on-one and also has a new somatic coaching group program for entrepreneurs coming in March. Follow her to learn more and join her waitlist.

You can also experience her magic alongside business coaching inside Reclamation Mastermind. Doors close Dec 12 so APPLY and schedule your call with me.

Connect with Yuri:

• Instagram
• LinkTree

Connect with me:

• Website
• Instagram
• Tiktok

Today, I'm walking you through the details —Is Reclamation for you? What makes it unique? What can you expect?

Stick around as I lay out the groundwork for this transformation the women of Reclamation are about to go through.

You will learn how to create a peaceful, profitable business that works with your life and that you actually enjoy running.

So much of the business advice I’ve seen it doesn’t work well for many women of color, mothers or people with ADHD.

I'm a single parent, living in a high-cost city, operating with ADHD, and resisting the narrative that success demands a Type-A personality. Reclamation operates beyond these myths, allowing you to identify and do more of what works versus simply doing more.

That’s exactly why we focus on sustainability, helping you make every business stage peaceful and profitable. Whether you're eyeing a six-figure or multiple six-figure business, Reclamation equips you with the mindset, marketing prowess, and leadership skills to thrive authentically.

In this episode, I discuss:

- Five key goals Reclamation tackles

• fostering a leadership mindset
• creating demand, getting you booked out, and magnifying what's working for you
• maintaining demand when you’re at capacity while gearing up for scalable growth
• becoming an industry thought leader
• refining your leadership skills through emotional intelligence

- Who exactly Reclamation Mastermind is for

- Next steps if you're interested in getting access to the bonus Five-Figure Fast Track Group VIP day!

Register for the Double Your Demand Workshop HERE

Apply for Reclamation Mastermind HERE

Connect with me:

• Website
• Instagram
• Linkedin

From mass layoffs during recessions to a global pandemic and now, genocide playing out right before our eyes - none of us exist in a vacuum. And your business shouldn't either.

It has also affected the way people buy because what people value collectively has changed.

Recessions and massive layoffs changed how we see security.

A Global pandemic brought the world face to face with mortality.

With the occupation of Gaza, we're seeing disparity between words and actions from people who are supposed to serve and represent us, for the sake of money and power.

And Reclamation is really a result of all the shifts I have personally seen our generation experience. So today, i'm walking you through how i've shaped my business to move in flow with the shifting needs the collective.

In this episode, we discuss:

• The most impactful global events that have changed the landscape of business
• Why it's important to build a business that reacts to current events
• How Reclamation is designed to reflect the changes in the world

Connect with me:

• Website
• Instagram
• Linkedin

Mentioned in this episode:

Join the waitlist for Reclamation Mastermind HERE

But I didn't always have this close, deep relationship with my homeland. My parents have not been back to Mexico City since they left as kids. Mexico holds a lot of memories that, up until this point, they just didn't want to go back to because they grew up, not having enough and having to grow up very quickly as a result.

As a child, I didn't really think much of it. But today, I’m letting you in on the journey I’ve taken to re-establish a relationship with my roots. There is so much beauty in witnessing how far your family has come in just a few generations. I feel more connected to my ancestors than ever.

And this year, my parents are finally ready to come with me! They are arriving today after the retreat.

I can't wait to see Mexico through their eyes. I know traveling home is going to be an incredibly healing experience.

I can't wait to invite the members of Reclamation Mastermind to experience the magic of Mexico City together, as everyone plans life, leadership, and revenue goals that would rival our ancestors’ wildest dreams.

Connect with me:

• Website
• Instagram
• Linkedin

Thought leadership is like singing a song you wrote JUST for your community, while everyone else is competing to play the SAME song, but louder.

That's why when it comes to selling higher ticket services, your clients EXPECT you to have a perspective they haven't heard before.

They expect you to have been listening. They expect you to advocate for them. That's why defining your thought leadership is essential.

And before you say "well I don't feel like a leader," or "why would anyone want to listen to me?" Hear me when I say: As women of color, we all have a gold mine of thought leadership within us.

Why? Because up until this point, our perspectives have not been centered. There is so much value in simply creating solutions to fill gaps in the market that you are able to see because of who you are.

And in this sense, your thought leadership finds YOU. You just have to be ready to communicate it to your audience. That's what today is for! So get ready and as always, if you enjoyed this episode, share it with others who you think need to hear it!

In this episode, I discuss:

• What is thought leadership and why it’s important
• Why it can be difficult for WOC to see themselves as thought leaders when you’re actually sitting on a goldmine of thought leadership
• How thought leadership creates demand
• How you can uncover your thought leadership

Join the waitlist for Reclamation Mastermind HERE!

Connect with me:

• Instagram
• Website
• LinkedIn

But when her son was born, she knew it was time to re-evaluate her work/life balance. Being present with her son was top of mind when she came to me for one on one coaching. Now, Rosa is a Life and Leadership coach for 1st & 2nd generation BIPOC leaders and she is booked out with a 2 month waitlist, and is on track for a six figure year despite being a newer entrepreneur.

She has taken her natural inclination to be of service and found a way to design a life that fits her needs. She's exceeding the goals she set out for herself. I'm so excited to sit down with her today and explore the mindset shifts that have made her the leader she is today.

In this episode, we discuss:

- How shedding hyper-independence as a badge of honor has changed Rosa's life

- How she was able to book out and land 5 figure contracts so early on in our coaching relationship

- The decisions she made to be more present with her son

- Being able to afford the townhouse of her dreams WAY sooner than she thought, because of her business.

GET ON THE WAITLIST FOR RECLAMATION MASTERMIND!

Connect with Me:

• Instagram
• Website
• LinkedIn

I've done this even with...

👉🏽 No launches.

👉🏽 No digital products or intensives.

👉🏽 No professional branding or website (yet).

👉🏽 Marketing on only one platform.

Here is what I coach my Reclamation clients on in terms of reaching that 200k+ baseline within the next year.

A lot of this is also my advice for building up to a five figure offer, but not quite - I will release a separate podcast episode on that and how I went from a 6k offer for my first 18 months of business, to a booked out 15k offer within the next 6 months after that. So stay tuned because those episodes are coming.

So, back to reaching a quarter million baseline. Here are the six things I would do.

1. Getting better at selling one main high ticket offer vs trying to launch a group or sell multiple things at once

2. Keep documenting and improving client results in your main offer.

3. Create a culture of renewals by always knowing what's next for your clients. Renewals are essential, not just because of income but because they allow you and your client to create better, deeper results which will ensure you stay booked out.

4. Get clear on your thought leadership because it will fast track you to a five figure offer, which is the baseline for multiple six figure years with one offer.

5. Make client results easy to find, in multiple places.

6. Make third party credibility easy to find. Especially at the 5-figure offer level, clients expect to be able to find you sharing your expertise on platforms you don't own. Podcast appearances, clips from speaking engagements, or places your work has been featured go a long way

This has been a JOURNEY. Know that YOU can do this too.

GET ON THE WAITLIST FOR RECLAMATION MASTERMIND!

Connect with Me:

• Instagram
• Website
• LinkedIn

Today's guest, Loraine is a Latina life and business coach for high-achieving women who want to fearlessly expand beyond their 9 to 5. She is an attorney by day and I’ve been fortunate to have her join me for two cohorts of Reclamation Mastermind.

In today's conversation, I’m sitting down with Loraine to reflect on the past month of business. In September, she processed a loss (TW: pregnancy loss), yet she was still able to process that instead of push it aside. She even went on to book 4 clients nearly back to back.

We're unpacking the lessons learned along the way with tangible takeaways you can bring with you.

In this episode, we discuss:

• What led Loraine to start her business and how clarity in her niche helped her get meaningfully specific in her marketing and expedited her getting booked out
• What brought Loraine to Reclamation Mastermind
• Navigating trauma without bulldozing through it with the help of her coach & community
• How Reclamation’s Success Receipts tool helped Loraine reverse engineer how she had created clients in the past which helped her call in 4 clients in 2 weeks, bringing her to now be booked out with a waitlist

Connect with Me:

• Instagram
• Website
• Linkedin

Connect with Loraine:

• Instagram

Join the waitlist for Reclamation Mastermind HERE!

In one single speaking engagement, I landed 6 clients. Don’t worry, this isn’t another Instagram graphic that only gives you the win and doesn’t break it down. In today’s episode, I’m laying out the who, what, where, when and why behind one of the most exciting and fulfilling moments in my career.

I share this story because these results are accessible to all of you. My clients have hit multiple 5 figure months and booked out because of what you'll learn on this episode.

Whether you’re an entrepreneur wanting to expand your brand beyond your offers or you’re climbing the corporate ladder, you can harness thought leadership to differentiate yourself and create demand for your expertise.

Personally, I’m ready for more women of color to unleash the power of their unique perspective and make insane money in the process.

In this episode, I cover:

• Why thought leadership is so important in any industry
• The story of how I turned a 1k speaking engagement into a 73K opportunity
• Focusing on one perspective shift you want your audience to go through
• Identifying the unmet needs in your community
• Telling Sellable Stories

Connect with Me:

• Instagram
• Website
• Linkedin

Join the waitlist for Reclamation Mastermind HERE!

I've had this podcast on my heart for four years and today is the first time I'm telling my full story. Together, we're going to be breaking generational cycles and getting out of survival mode. And I truly believe I could not facilitate that journey with you without providing the context that our connection can grow through.

Maybe you know what it's like to strive for the best grades, so you will be the daughter your parents brag about at dinner parties. Or perhaps you've been living in survival mode and you're ready to break out of it.