Digital Coffee: Marketing Brew

Mastering Your Personal Brand: Land Your Dream Job with a Compelling Introduction

Brett Deister — Wed, 13 Sep 2023 05:00:00 -0700

In this video, we're going to discuss how to build a personal brand that will help you find your dream job.

Not only will this video teach you about the basics of digital marketing, but we'll also cover how to build a personal brand that will help you stand out from the competition. By the end of this video, you'll have everything you need to start building your dream career!

Show Notes:

(01:02) Are you a coffee or tea drinker?

(01:25) Can you summarize your expertise?

(02:39) What do people not know about creating their personal brand?

(05:16) Is creating your personal story the same as Joseph Campbell's heroes journey?

(07:19) How do you navigate the cancels culture dilemma?

(09:05) Knowing your audience?

(11:07) How should they use content for creating their story?

(13:04) Hearing yourself can help with avoiding mistakes?

(15:08) Is LinkedIn the best at sharing your personal story?

(16:37) Using negative comments to your advantage?

(17:58) Should you niche your personal story?

(20:21) Can you use AI to help craft your story?

(22:37) Could this help learn new skills?

(23:49) How should people approach finding a new job?

(27:04) Fun question: What's your biggest pet peeve?

(28:59) How should we reframe "expert?"

(30:23) Where can people find you online?

(30:50) Final thoughts

Review the Podcast: https://pod.link/1055772631

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AI and the Future of Social Media Marketing: Ethics, AI-generated Content, and Targeting

Brett Deister — Wed, 09 Aug 2023 05:00:00 -0700

In this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Neal Schaffer to dive into the world of marketing and explore the latest trends and strategies. From discussing the impact of Elon Musk's tweets to the importance of understanding different generations on social media, they cover a wide range of topics. They also explore the rise of TikTok, the potential of AI in marketing, and the ethical concerns surrounding its use. Additionally, they touch on the power of podcasting, the evolution of social media platforms, and the role of influencers. So grab your favorite cup of coffee and get ready to brew some marketing knowledge in this engaging episode.

Show Notes:

(00:54) Are you a coffee or tea drinker?

(01:51) Can you summarize your expertise?

(02:53) What's new within the social media industry?

(12:52) Discussing Twitter/X and how it's a sinking ship

(17:51) Discussing the changing landscape of news/media

(21:57) Where do we draw the line as marketers when using social media to target people?

(27:20) How should marketers use AI?

(29:40) Should marketers be using podcasts more?

(35:36) What's your opinion on Google Podcast and YouTube Podcast?

(38:28) Do you think podcasts are going to be audio, video and live?

(43:14) Should AI be limited to tasks you don't like or need help with?

(45:44) Fun question: if you could create an AI personality, what would it be?

(46:29) Where can people find you online?

(46:46) Final thoughts

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP

Review the Podcast: https://pod.link/1055772631

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Email at bdeister@digitalcoffee.tv

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WHY WEB 3.0 MATTERS FOR MARKETING

Brett Deister — Wed, 05 Jul 2023 05:00:00 -0700

On this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Eric McHugh to discuss the exciting potential of the metaverse and NFTs in marketing. They explore how the metaverse can enhance experiences for consumers and the opportunities it presents for marketers to connect with their target audience. They highlight the benefits of NFTs in building brand communities, with examples of successful implementations. The discussion also delves into the intersection of gaming and NFTs, exploring why gamers have been hesitant to embrace this technology and the potential for future integration. Eric, a web 3 expert, shares insights into his career journey and experiences in the marketing field. They discuss the evolution of the internet from web 1 to web 3 and the new possibilities it brings for PR agencies and creators. The episode wraps up with a sneak peek into upcoming episodes and an invitation for listeners to subscribe and leave a review.

Show Notes:

(00:53) Are you a coffee or tea drinker?

(00:58) What type of coffee do you like?

(01:14) Can you summarize your expertise?

(03:40) What is Web3?

(05:18) This is part of the blockchain?

(05:40) How can PR pros and marketers start to use Web3?

(07:20) Creating digital intimacy?

(09:31) Do you think the current trend of Gen Z going back to flip phones may hurt Web3?

(11:11) Has the crypto crash hurt the implementation of Web3?

(13:00) How can they start implementing Web3 into their marketing strategies?

(15:07) How can gaming publishers learn from the terrible mistakes of implementing Web3?

(17:00) Using NFTs in gaming to do exclusive maps for or something to that nature?

(18:23) Can creating coins for the brand be useful?

(19:06) Will the government wanting to create their own cryptocurrency will that change the crypto space?

(20:17) Odd timing given there is a coin that matches the dollar?

(20:43) How can digital marketers use Web3 for their ads?

(22:04) Will it help with privacy when collecting data from ads?

(23:01) Is that going to be the future of digital ads?

(23:41) Fun question: If you could make Web4, how would you make it?

(25:27) VR is pretty old tech.

(27:00) VR needs to succeed in gaming first?

(27:51) Where can people find you online?

(28:05) Final thoughts

Review the Podcast: https://pod.link/1055772631

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If you want to get involved, leave us a comment!
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Navigating Change and Innovation: The Role of Emotional Intelligence

Brett Deister — Wed, 07 Jun 2023 05:00:00 -0700

On this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Phil Johnson, a leadership and organizational development coach for 22 years, to discuss energy physics, emotional intelligence, and the significance of developing emotional intelligence in today's rapidly changing world. Johnson emphasizes the importance of staying present in the present moment and lowering our walls to connect with others genuinely. They discuss the significance of emotional intelligence in business, given all purchasing decisions are made in the emotional part of the brain, and later tie it in with the way Apple connects emotionally with consumers when introducing new products.

Highlights

- Emotional intelligence and doing emotional labor is essential in navigating the tsunami of accelerating change we're facing.

- Many companies are prioritizing emotional intelligence in their hiring and promotion processes.

- There is a problem in the PR industry where most people only understand one specific side of the political ideology and not the other two.

- Lack of emotional intelligence may have been a factor in the Bloodlight campaign not being well-received by some.

- Unconscious behavior causes disconnection with self and others.

- The present moment is the only time that is real and you can take action and generate results.

- Emotional labor and developing emotional intelligence is necessary to move outside of our comfort zones for better results.

- Those who can move outside their comfort zones and develop emotional intelligence will lead us in a better direction.

- The amygdala response can be calmed with emotional intelligence and help us better handle fear and anxiety related to change and innovation.

- Connecting emotionally with desired results is key to motivation.

- Wisdom and emotional intelligence are necessary to navigate challenges such as genetic technology, AI, climate change, and pandemics.

- Lowering walls and being in the present moment helps us connect with ourselves and others for better results.

- Emotional intelligence is important in business because all purchasing decisions are made emotionally.

Show Notes:

01:06) Are you a coffee or tea drinker?

(01:13) Any specific coffee that you like?

(01:36) Can you summarize your expertise?

(02:09) What are some of the common misconceptions of emotional intelligence?

(03:19) How can PR pros and marketers improve their emotional intelligence?

(05:24) How did the marketers fail for Bud Light?

(09:55) There are usually three different thought

(12:12) How can you be aware but avoid burn out?

(13:27) Use meditation to avoid the burnout?

(16:52) We all buy things from emotion?

(17:25) How to we go back with understanding each other through emotional intelligence?

(20:03) Should we understand ancient thought about emotional intelligence?

(24:50) Nothing is new under the sun.

(26:02) How do you stop looking at customers as a monolith when using emotional intelligence?

(28:15) How do PR pros and marketers use emotional intelligence?

(29:55) Fun question: How would you create AI with emotional intelligence?

(33:04) Where can people find you online?

(33:23) Final thoughts

Review the Podcast: https://pod.link/1055772631

Check out the latest merch: www.digitalcoffee.store

Contact Us!

If you want to get involved, leave us a comment!
Visit us and give us a ‘like’ on our Facebook page!
Follow us on Twitter.
Follow us on Instagram.
Join our Discord!
Email at bdeister@digitalcoffee.tv