Direct Booking Success Podcast

Why I’m Done Teaching STR Marketing the Old Way

Jenn Boyles — Wed, 16 Apr 2025 00:15:00 -0700

Hey, it’s Jenn. After hitting serious burnout at the end of 2024, I stepped back and started rethinking everything about how I teach short-term rental marketing. I realized that hosts don’t need more content, they need clarity, support, and a system that actually gets the work done.

In this episode, I’m pulling back the curtain on why I’m done teaching marketing the old way and introducing you to what I’m building instead: the STR Content Lab. If you’re tired of doing it all yourself or feeling overwhelmed with information overload, this one’s for you.

Key Takeaways

✨ Clarity Over Content

More templates and checklists aren’t the answer, you need a clear path that fits your business and life.

✨ Support Over Solo Hustle

You shouldn’t have to figure this all out alone. Community and real-time help are game changers.

✨ Done Is Better Than Perfect

Perfection kills momentum. Imperfect action is what builds confidence and results.

If you enjoyed this episode, please take a second to subscribe, leave a review, or share it with a fellow host. It means the world to me!

Head to directbookingsuccess.com/strcontentlab

5 Ways to Master Direct Bookings Without Overwhelm or High Costs with Jamey King

Jenn Boyles — Mon, 27 Jan 2025 00:15:00 -0700

Are you feeling overwhelmed by the tech and cost of managing your direct bookings? Without the right system in place, you risk lost revenue, double bookings, and a frustrating guest experience. In this episode, we break down exactly what you need—from secure payments to owning your brand—to make direct bookings effortless and profitable.

Jamey King, Senior Marketing Manager for North America at eviivo, joins us to share his expertise in streamlining technology and helping property owners take control of their bookings. With years of experience working with brands like VRMA, Point Central, and Safely, Jamie offers valuable insights into building a strong foundation for direct booking success.

In this episode, you’ll learn:

The key systems every property manager needs for seamless direct bookings
How to increase revenue by maximizing control over pricing and promotions
The power of guest relationships and how personalization enhances the experience
Why owning your brand is crucial for standing out in a competitive market
How to access and leverage guest data to drive repeat bookings
The importance of reducing overbooking risks and keeping operations smooth

Jamey emphasizes the significance of having a reliable property management system (PMS) to help automate and optimize direct bookings without excessive costs or complexity. He also highlights how eviivo provides an all-in-one solution designed to keep direct bookings simple, secure, and profitable.

“The goal is to capture guest dollars while maintaining control over pricing, guest experience, and your brand. When you own the booking process, you own your success.” – Jamey King

Connect with Jamey King

LinkedIn: linkedin.com/in/james-king-bb4842b

Email: Jamey.King@eviivo.com

Resources Mentioned in This Episode

Eviivo website: https://eviivo.com/us/
Book a Demo with eviivo: https://eviivo.com/us/book-an-appointment/

Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short-term rentals – Check it out: https://bookdirectpro.com/

FREE GUIDE – 10 Ways to Drive Guests to Your Website Instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Unlock the Power of Your Vacation Rental Website with Jodi Bourne

Jenn Boyles — Mon, 13 Jan 2025 00:15:00 -0700

Are you ready to turn your vacation rental website into a booking powerhouse?

In this episode, we explore the art of creating high-converting websites with website strategist Jodi Bourne.

With her extensive experience in the vacation rental industry and as a guest herself, Jodi shares invaluable insights on crafting a digital presence that not only looks great but drives revenue.

In this episode, you’ll learn:

Learn how to craft a compelling digital front door that instantly appeals to potential guests
Understand the three primary goals of an effective website: creating FOMO, building trust, and converting visitors
Gain insights on using professional photography and video to showcase your property
Explore the importance of storytelling and personal branding in your “About Us” page
Uncover common website mistakes that hurt trust-building and conversions

Jodi Bourne, with her extensive experience of staying in over 70 vacation rentals, brings a unique perspective as both an industry expert and a seasoned guest. Her approach combines technical know-how with a deep understanding of guest psychology, helping you create a website that resonates with your ideal visitors.

“There’s going to be people that are going to choose your property regardless. You want to be honest and upfront with them in your imagery and videos. So show it at your best light, but also be truthful.” - Jodi Bourne

About Jodi Bourne

Jodi Bourne is a vacation rental consultant and website designer passionate about helping property owners create standout guest experiences and achieve business success. With over a decade of experience and a portfolio of strategies tailored to vacation rentals, Jodi combines her hospitality expertise with a deep understanding of branding, marketing, and direct bookings. She specializes in building guest-centric websites and implementing start-to-finish strategies that drive bookings and foster repeat guests. Having stayed in 67 vacation rentals herself, Jodi uses her insider knowledge to design spaces and experiences that resonate with travellers. Her innovative approach consistently helps owners increase profitability while elevating the guest experience.

Connect with Jodi Bourne

Website: jodibourne.com

Instagram: instagram.com/heyjodibourne

Resources Mentioned in This Episode

Tyann Marcink Hammond’s About Us Page: https://bransonfamilyretreats.com/about/

About Page Blueprint: https://jodibourne.com/trusted-host-about-page-blueprint/

Website Mistakes Checklist: https://jodibourne.com/build-a-vacation-rental-website-checklist/

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Beyond Airbnb Using Hospitality to Build Direct Booking Loyalty with Chad Harker

Jenn Boyles — Mon, 06 Jan 2025 00:00:00 -0700

Are you ready to take your short-term rental business to new heights?

In this episode, we explore the remarkable journey of Chad Harker, a savvy entrepreneur who has transformed his single-room Airbnb listing into a thriving portfolio of seven properties with an impressive 75% direct booking rate.

In this episode, you’ll learn:

The importance of providing exceptional hospitality as a foundation for success
How to leverage guest data to create personalized experiences and drive repeat bookings
Strategies for building local partnerships to enhance your offerings
Tips for implementing upsells that benefit both guests and hosts

“If you’re utilizing the right tech, it could go such a long way with being able to buy back some of your time and operate at a higher level.” - Chad Harker

About Chad Harker

Chad Harker is a real estate investor and short-term rental entrepreneur passionate about transforming properties into exceptional spaces that maximize guest experiences and profitability. With three properties—soon expanding to six units after renovations—he combines real estate investing expertise with short-term rental strategies to create high-performing spaces for himself and the investors he partners with. Chad’s approach focuses on adding value through legal suites, direct booking strategies, and guest-centric branding, achieving a 75% increase in direct bookings and fostering repeat guests. On track to surpass Edmonton’s top-performing rental, Chad’s model exemplifies how thoughtful renovations, strategic operations, and independent marketing can redefine what short-term rentals can achieve.

Connect with Chad and Eco Escapes

Eco Escapes Website: www.ecoescape.com

Instagram: https://www.instagram.com/chad_harker780

Resources Chad mentioned in the podcast

Linkbase: https://linkbase.ca/

Chad shares his journey from conventional real estate investing to short-term rental success, offering practical advice for those looking to follow in his footsteps. Whether you’re just starting or looking to scale your existing operation, this episode is packed with actionable tips to help you achieve direct booking success.

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Show notes are available at: https://directbookingsuccess.com/podcast/

Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!

In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.

Here’s what you’ll learn:

✨ How to use AI to craft engaging, personalized content.

✨ A proven strategy to save time while driving direct bookings.

✨ Step-by-step guidance to simplify your marketing efforts for 2025.

📅 Date: January 9, 2025

You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.

Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content.

👉 https://mydbs.live/sprint

Use discount code: DBSPODCAST40 to join the workshop for only $29

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Simplify Your 2025 Marketing with AI for Direct Booking Success

Jenn Boyles — Mon, 30 Dec 2024 00:15:00 -0700

As we step into 2025, are you ready to revolutionize your short-term rental business? In this episode, we're exploring how to simplify, streamline, and set yourself up for success using AI in the new year.

Discover how to create a strategic marketing plan that goes beyond mere consistency, focusing on purpose-driven content that resonates with your ideal guests. Learn how AI can be your secret weapon in content creation, automation, and optimization, freeing you up to focus on delivering exceptional guest experiences.

Here’s what you will be getting:

Reflect on key lessons from 2024 and how they shape our approach to resilience in 2025
Understand how AI can enhance your marketing efforts without replacing your unique touch
Get insights on crafting a three-month content calendar tailored to your ideal guests
Learn about the upcoming DBS AI Content Sprint, a 90-minute workshop to jumpstart your 2025 marketing strategy
Discover how to integrate AI with tools like Book Direct Pro for seamless campaign management

Plus, get a special discount code for the DBS AI Content Sprint, where you'll create three months of targeted social media content with proven strategy in driving direct bookings in just 90 minutes! You’ll leave with a full written guide, a lifetime access to the training and a strategy that you can rinse-and-repeat anytime.

Don't miss this opportunity to start 2025 with a clear plan and less stress. Your journey to simplified, effective marketing begins here!

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Show notes are available at: https://directbookingsuccess.com/podcast/

Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!

In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.

Here’s what you’ll learn:

✨ How to use AI to craft engaging, personalized content.

✨ A proven strategy to save time while driving direct bookings.

✨ Step-by-step guidance to simplify your marketing efforts for 2025.

📅 Date: January 9, 2025

You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.

Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content.

👉 https://mydbs.live/sprint

Use discount code: DBSPODCAST40 to join the workshop for only $29

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How We Mastered Direct Bookings for Short-Term Rentals in 2024

Jenn Boyles — Mon, 23 Dec 2024 00:15:00 -0700

As we wrap up an incredible year of growth and learning in the short-term rental industry, it's time to reflect on the valuable insights that have shaped our success. In this special episode of the Direct Booking Success Podcast, I'm sharing my favourite moments from 2024 - a year filled with practical strategies, inspiring stories, and expert advice.

From reaching listeners in 38 countries to recording over 23 hours of content, this podcast has become more than just a source of information. It's a thriving community of property managers and hosts passionate about growing direct bookings and building sustainable businesses.

In this episode you’ll learn:

Inside-out hospitality: Learn how treating your team will genuine care translates to exceptional guest experiences
Filling calendar gaps: Actionable strategies to boost bookings during slow periods without resorting to discounts
The power of video reviews: How authentic guest testimonials can significantly increase your conversion rates
Strategic consistency: Why blindly following the “just be consistent” mantra might be holding you back
Optimizing your direct booking website: Essential tips for creating a seamless, mobile-responsive booking process

Highlights from 2024

Inside-Out Hospitality with Lauren Madewell

"Inside-out hospitality is all about taking care of your own people first, so they care for others naturally."

Discover how Lauren's approach to prioritizing employee well-being naturally translates into exceptional guest experiences. Learn about her creative marketing strategies that make her properties stand out in the competitive Smoky Mountains market.

Listen to Episode 106 - The Truth About Airbnb Income, Hint… It’s Not What You Think: https://www.youtube.com/watch?v=pEHQ0UTrCYo&t=2s

Learn more about Lauren and Auntie Belham’s Cabin Rentals:

Website: https://www.auntiebelhams.com/

Instagram: https://www.instagram.com/auntiebelhamscabinrentals/

Reviving Your Marketing After Peak Season

"Your past guests are your biggest fans—remind them why they loved staying with you."

Explore effective strategies to fill booking gaps without resorting to discounts or desperate measures. Find out why email marketing remains a powerful tool for reconnecting with past guests and driving repeat bookings.

Listen to Episode 115 - Reviving Your Marketing After a Busy STR Season: https://www.youtube.com/watch?v=dTTMNVE2gKY

Building Community with Damian Sheridan

"A simple phone video from a happy guest can increase your bookings by 25%—it’s that powerful."

Gain insights from industry veteran Damian Sheridan on reducing OTA reliance and leveraging video reviews to boost conversions. Learn how authentic guest testimonials can significantly impact your booking rates.

Listen to Episode 94 - Why You Should Stop Chasing 5-Star Reviews and Do This Instead: https://www.youtube.com/watch?v=1ngfx2O6DOk&t=7s

Learn more about Damian

Book Direct Show: https://bookdirect.show

SCALE Rentals: https://scalerentals.show

The Truth About Consistency in Marketing

"Being consistent isn’t enough if your efforts miss the mark—align your strategy with your goals."

Challenge the common advice of "just be consistent" and discover why strategic consistency is key to driving results. Understand how to focus on quality over quantity in your marketing efforts.

Listen to Episode 107 - Why Consistency in your Marketing Isn’t Enough for Direct Bookings: https://www.youtube.com/watch?v=fxFKqYRyUM8

Optimizing Your Direct Booking Website with Bart Sobies

"If you’re not testing your booking process on all devices, you’re leaving money on the table."

Get actionable tips from Bart Sobies on refining your website's first impressions, streamlining the booking process, and enhancing guest communication through email strategies.

Listen to Episode 85 - 365 Days to Direct Booking Success: Essential Website Tips: https://www.youtube.com/watch?v=l8uSzsmVv54&t=1s

Connect with Bart:

Instagram: https://www.instagram.com/ibooked.online/

As we look ahead to 2025, let's take these lessons and turn them into action. Success with direct bookings isn't about doing more work - it's about doing the right work with purpose and strategy.

Ready to elevate your direct booking game? Join me in the next episode as we explore strategies to get ahead in 2025 and secure more direct bookings for your short-term rental business.

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Show notes are available at: https://directbookingsuccess.com/podcast/

Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!

In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.

Here’s what you’ll learn:

✨ How to use AI to craft engaging, personalized content.

✨ A proven strategy to save time while driving direct bookings.

✨ Step-by-step guidance to simplify your marketing efforts for 2025.

📅 Date: January 9, 2025

You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.

Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content.

👉 https://mydbs.live/sprint

Use discount code: DBSPODCAST40 to join the workshop for only $29

—----------------------------------------------------------------------------------

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Using Instagram to Get More Direct Bookings with Katie Bessant

Jenn Boyles — Mon, 16 Dec 2024 00:00:00 -0700

Are you ready to turn your Instagram followers into paying guests? In this episode, we explore how to harness the power of Instagram to drive direct bookings for your vacation rental property.

Join me as I chat with Katie Besant, founder of the Holiday Hive and social media expert with years of experience in the tourism industry. Katie shares her insider knowledge on creating content that not only catches the eye but also converts scrollers into bookers.

In this episode, you’ll learn how to:

Discover the three types of content you need to post for maximum impact
Learn why Instagram Stories are your secret weapon for conversions
Uncover the truth about hashtags and how to use them effectively in 2025
Find out how to optimize your profile to attract your idea guests

“Instagram is the new business card nowadays. If I’m out and about, people don’t ask my business card, they ask my Instagram.” - Katie Bessant

About Katie Bessant

Katie Bessant, owner of The Holiday Hive, is a social media expert dedicated to helping holiday cottage owners and tourism businesses elevate their digital presence and generate more bookings. Growing up in South Devon, Katie has been immersed in the tourism industry her entire life, from working in her family’s B&B to becoming a successful Airbnb superhost. With experience spanning roles like waitressing, cleaning holiday lets, and leading marketing for one of the UK’s largest holiday letting agencies, Katie combines her deep industry knowledge with her passion for social media to empower property owners to stand out online and thrive.

Connect with Katie and The Holiday Hive

Website: https://theholidayhive.com/

Facebook: https://www.facebook.com/theholidayhiveofficial/

Instagram: https://www.instagram.com/theholidayhive/

Youtube: https://www.youtube.com/@HolidayHive

Tiktok: https://tiktok.com/@theholidayhiveofficial

Linkedin: https://www.linkedin.com/in/katie-bessant/

Stop letting potential guests slip through your fingers. Tune in now and learn how to make Instagram work for your vacation rental business!

The key moments on this episode are:

00:00:00 Instagram: A Booking Powerhouse for Vacation Rentals

00:00:56 Meet Katie Besant: Social Media Expert for Holiday Rentals

00:04:44 Instagram's Power for Direct Bookings

00:06:40 Types of Instagram Content for Booking Success

00:13:48 Balancing Instagram Content and Posting Frequency

00:16:03 Hashtags and Instagram Trends

00:20:17 Effective Use of Call-to-Actions (CTAs)

00:22:34 Getting Started with Instagram for Direct Bookings

00:24:54 Instagram Course for Holiday Cottage Owners

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Show notes are available at: https://directbookingsuccess.com/podcast/

Simplify your STR Marketing this 2025! Join the DBS AI Content Sprint Workshop!

In this live, hands-on workshop, I will guide you through creating a 3-month content calendar targeted to your ideal guest.

Here’s what you’ll learn:

✨ How to use AI to craft engaging, personalized content.

✨ A proven strategy to save time while driving direct bookings.

✨ Step-by-step guidance to simplify your marketing efforts for 2025.

📅 Date: January 9, 2025

💡 What’s included: A full written guide, lifetime access to the training video, and a strategy you can replicate anytime.

Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits 👉 https://dbsdbs.samcart.com/products/dbs-ai-content-sprint-january-2025

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How Hosts Can Thrive in the Future with Caitlin Cassady

Jenn Boyles — Mon, 09 Dec 2024 00:00:00 -0700

Are you prepared for the future of the vacation rental industry?

In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward.

In this episode, you’ll learn how to:

Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for success
Learn how to use real-time search data to make informed decisions about pricing, marketing, and amenities
Understand the impact of events like concerts and major sports competitions on booking patterns

“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin Cassady

About Caitlin Cassady

Caitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She’s also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.

Connect with Caitlin and Beyond:

Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlincassady/

Website: https://www.beyondpricing.com/

Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.

The key moments on this episode are:

00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry

00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond

00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights

00:07:07 Leveraging Data for Direct Bookings

00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing

00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect

00:23:21 Leveraging Data for Amenity Offerings

00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers

00:27:30 Key Advice for Growing Direct Bookings

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Mastering STR Customer Service and First Impressions with Rachael Butler

Jenn Boyles — Mon, 02 Dec 2024 00:00:00 -0700

Are you ready to elevate your guests' experience without breaking the bank? In this episode, we explore the art of creating unforgettable stays through thoughtful personal touches and exceptional customer service.

Join me as I chat with Rachel Butler, owner of the Angel Caves bed and breakfast in Gran Canaria. Rachel shares her journey from bustling London to the serene mountains, where she's mastered the art of hospitality.

In this episode, you’ll learn how to:

The power of first impressions and how to nail them, even if you're not on-site
Simple, cost-effective ways to make guests feel like VIPs
Strategies for setting clear expectations and exceeding them
How to handle unexpected issues while maintaining excellent customer service

Plus, get Rachel's expert tips on:

Crafting a welcoming atmosphere that doesn't require a hefty investment
Communicating effectively to build guest loyalty
Balancing personal touches with essential amenities

“You’ve got to be so empathetic to what they’re going through that you understand you.” - Rachael Butler

About Rachael Butler

Rachael Butler is the visionary owner and host of Angel Caves Farmstay & Retreats. Nestled in the breathtaking mountains of Gran Canaria, Rachael is a busy mum of two who, alongside her husband, is lovingly renovating a unique cave house. Angel Caves isn't just a bed and breakfast—it's a sanctuary where Rachael combines her deep roots as a former London-based therapist with her passion for creating transformative women’s retreats.

With years of experience in therapy, Rachael brings a special touch to hospitality, crafting unforgettable guest experiences that go beyond comfort. Her keen understanding of human connection ensures every visitor leaves with cherished memories and a sense of renewal.

Connect with Rachael:

Instagram: https://www.instagram.com/ourangelcaves

Website: www.angelcaves.online

Whether you're a seasoned host or just starting out, this episode is packed with actionable advice to help you create lasting loyalty and rave reviews.

Ready to take your hosting to the next level? Don't miss Rachel's special offer for podcast listeners – a 50% discount on her business audit service, designed to boost your bookings and enhance your guest experience.

Join us to learn how small, thoughtful gestures can make a big impact on your short-term rental success!

The key moments on this episode are:

00:00:00 Elevating Guest Experiences: First Impressions and Budget-Friendly Touches

00:00:53 From London to Gran Canaria: Rachel Butler's Journey to Hospitality

00:04:20 Building a Successful B&B: The Angel Caves Story

00:06:04 The Power of First Impressions in Hospitality

00:09:04 Building Trust and Meeting Guest Expectations

00:12:14 Adding Value with Personal Touches on a Budget

00:15:07 Balancing Basic Service with Extra Touches

00:18:25 Handling Guest Issues and Providing Excellent Customer Service

00:22:26 Offering Business Audits for Short-Term Rental Hosts

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Show notes are available at: https://directbookingsuccess.com/podcast/

🚨 EXCLUSIVE FREE MASTERCLASS WITH JENN BOYLES 🚨

Streamline Your Marketing for 2025 and Drive More Direct Bookings

🗓 Thursday, December 12th, 2024

🕚 11 AM PST | 2 PM EST | 7 PM GMT

Feeling swamped by endless marketing tasks that lead nowhere? Say goodbye to the overwhelm and hello to a stress-free 2025! Join Jenn Boyles for a game-changing session where you'll learn to simplify your marketing, focus on what truly works, and turn your efforts into direct booking success—all with ease.

✨ What you'll learn:

Smart strategies to streamline your marketing and cut through the noise.
Proven tips to attract more guests and boost direct bookings.
Practical ways to reduce overwhelm while achieving bigger results.
How to harness the power of Book Direct Pro to let your marketing work for you.

Don’t miss this opportunity to take control of your marketing and set the foundation for your most successful year yet!

👉 Sign up now to save your spot and make 2025 your best year for direct bookings!

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Why Hiding Behind Your Logo Is Costing Your Vacation Rental Bookings

Jenn Boyles — Mon, 25 Nov 2024 00:00:00 -0700

Are you hiding behind your logo, leaving potential bookings on the table? In the world of short-term rentals, personal connection is the secret ingredient that can set you apart from the competition. This episode of the Direct Booking Success podcast explores why showing up matters and how to craft your story to resonate with ideal guests.

As your host, I share my own journey of discovery - how a simple Instagram story introducing myself led to an overwhelming response, increased bookings, and repeat guests. It's time to step out from behind the curtain and let your personality shine.

“Your story, your face, your authentic self. They’re your secret weapons for building trust and driving bookings.” - Jenn Boyles

Remember, it's about progress, not perfection. Your authentic self is your greatest asset in building connections and driving bookings.

Are you ready to step into the spotlight and transform your short-term rental business? Tune in to learn how showing up can lead to direct booking success.

The key moments on this episode are:

00:00:00 The Importance of Personal Connection in Short-Term Rentals

00:00:55 Why Showing Up Matters in Short-Term Rental Marketing

00:03:30 Crafting Your Story to Connect with Ideal Guests

00:05:15 Practical Steps to Increase Your Visibility as a Host

00:07:30 The Benefits of Showing Up and Taking Action

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Show notes are available at: https://directbookingsuccess.com/podcast/

BLACK FRIDAY DEALS (NOVEMBER 25 TO NOVEMBER 29)

This Black Friday, we’re offering 5 exclusive deals designed to supercharge your direct booking strategy, streamline your marketing, and attract more guests!

From creating 3 months of content in 90 minutes to optimizing your website and social media profiles, each deal is tailored to help you level up your business in 2025.

Don’t miss out – these limited-time offers are available for 24 hours only! Check out the full catalogue and grab these game-changing deals now at https://get.directbookingsuccess.com/blackfriday

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How Successful Hosts Know Their Ideal Guest with Gil Chan

Jenn Boyles — Mon, 18 Nov 2024 00:15:00 -0700

Are you struggling to fill your short-term rental calendar? The secret to more bookings might not be what you think. In this episode, we explore why understanding your ideal guest is the key to transforming your marketing, increasing conversion rates, and creating seamless stays.

Join me as I chat with Gil Chan, a short-term rental host and founder of Crafted Stays, a hospitality tech company. Gil shares his journey from tech executive to passionate host, and how his experiences led him to create a game-changing platform for direct bookings.

In this episode, you’ll learn how to:

Identify your ideal guest avatar using review analysis
Tailor your marketing efforts to resonate with your target audience
Design your property and amenities with your ideal guest in mind
Create a website that converts visitors into bookings

“The more that we knew about our guests, the better that we actually did.” - Gil Chan

About Gil Chan

Gil Chan is a short-term rental host with several properties in the Great Smoky Mountains and Branson market. He owns and manages these properties with his wife. He’s a father of two young kids. He was born and raised in Silicon Valley (California). He has been in technology for 15 years and has been part of 6 other startups before starting his own hospitality tech company, CraftedStays. Prior to CraftedStays, Gil was working in eCommerce and working closely with Shopify. He realized that in the eCommerce industry if you had an idea and wanted to sell directly to customers, you had platforms like Shopify to help you launch your business; however, in the short-term industry, you’re limited to the PMS standard sites or had to hire an agency to build your custom site. Gil is set out on a mission to enable all short-term rental hosts to be successful in direct bookings.

Connect with Gil and Crafted Stays:

Website: https://craftedstays.co

Instagram: https://instagram.com/craftedstays

*GET AN EXCLUSIVE $35 OFF MONTHLY FOR THE 12-MONTHS IN CRAFTED STAYS ONLY FOR DBS PODCAST LISTENERS*

Whether you're just starting out or looking to increase your direct bookings, this episode provides valuable insights to help your short-term rental business thrive. Don't miss out on these strategies to connect with your ideal guests and boost your bookings.

The key moments on this episode are:

00:00:00 The Secret to More Bookings: Understanding Your Ideal Guest

00:00:57 From Tech to Short-Term Rentals: Gil Chan's Journey

00:03:55 The Shift to Direct Bookings: Taking Control of Your Business

00:05:31 Building a Direct Booking Website: Challenges and Opportunities

00:07:31 Crafted Stays: Creating the Shopify for Short-Term Rentals

00:09:54 The Importance of Understanding Your Ideal Guest

00:13:30 Tailoring Marketing to Your Ideal Guest

00:18:29 Beyond Traffic: Optimizing Your Website for Conversions

00:21:18 Crafted Stays: A Purpose-Built Platform for Short-Term Rentals

00:24:46 Continuous Improvement and Special Offer

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

What Airbnb, VRBO and Booking Do That You Should Too with Uvika Wahi

Jenn Boyles — Mon, 11 Nov 2024 00:15:00 -0700

Are you feeling overshadowed by the giants of the vacation rental industry? You're not alone. Many property managers believe they can't compete with Airbnb, Booking.com, and Vrbo. But here's the truth: you can outshine them by adopting their best marketing tactics.

In this episode, we're joined by Uvika Wahi from Rental Scale-Up to uncover powerful insights on leveraging the advertising strategies of these industry leaders to boost your direct bookings.

In this episode, you’ll learn how to:

Understand how Airbnb, Booking.com, and VRBO are spending their marketing budgets and why.
Learn how to craft compelling narratives that resonate with your ideal guests, just like the industry giants do.
Discover techniques to create marketing messages that speak to your guests’ desires and fears.
Uncover strategies to use guest feedback as a powerful marketing tool, inspired by Airbnb’s “Guest Favourite” Label.
Get actionable tips on how to apply these high-level strategies without breaking the bank.

“What you think is the strength of your property may not be the thing that your guests care about the most. So this is about highlighting what your guests care about and using that to attract future guests.” - Uvika Wahi

About Uvika Wahi

Uvika is the editor at Rental Scale-Up, a leading source of short-term rental news and insights. She analyzes industry trends, contextualizes them with the help of a network of short-term rental operators, and advocates for sustainability within the short-term rental industry and beyond.

Connect with Uvika and Rental Scale-Up

Uvika’s LinkedIn: https://www.linkedin.com/in/uwahi/

Rental Scale-Up’s Website: https://www.rentalscaleup.com/

Get a weekly dose of STR marketing learnings through Rental Scale-Up’s newsletter; it’s a must read every week! Subscribe: https://www.rentalscaleup.com/newsletter/

Other Resources Uvika Mentioned in the Podcast

Check out these two properties with amazing storytelling strategies:

Skol Apartments: https://www.skolapartmentsmarbella.com/

Casal dei Fichi: https://www.casaldeifichi.com/

Whether you're just starting out or looking to elevate your direct booking strategy, this episode provides valuable insights to help your short-term rental business thrive in a competitive landscape.

Ready to level up your marketing game? Tune in to learn how to apply big brand tactics on a small business budget and watch your direct bookings soar.

The key moments on this episode are:

00:00:00 Competing with Vacation Rental Giants: Leveraging Their Marketing Tactics

00:01:04 Meet Uvika Wahi: Insights from Rental Scale Up

00:03:51 Analyzing Big Brand Marketing Strategies

00:06:00 Television vs. Digital Advertising in Vacation Rentals

00:08:59 Emotional Storytelling in Vacation Rental Marketing

00:15:16 Developing a Unique Brand Identity

00:21:50 Leveraging Guest Reviews for Marketing

00:26:34 Key Takeaways and Closing Thoughts

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Show notes are available at: https://directbookingsuccess.com/podcast/

Join Jenn for a 90-minute LIVE & EXCLUSIVE Masterclass for FREE!

More Bookings with Less Effort

Learn how to:

Cut through the noise to streamline your marketing efforts
Make it easier to attract and convert guests without feeling overwhelmed
Use two simple effective strategies that will lead to more direct bookings with less stress
Use an all-in-one marketing platform to do the heavy lifting for you

Mark your calendar!

Thursday, November 14th, 2024

11 am PST | 2 pm EST | 7 pm GMT

Secure your spot today: https://bookdirectpro.com/nextmasterclass

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

3 Types of Marketing Advice You Can Totally Ignore

Jenn Boyles — Mon, 04 Nov 2024 00:00:00 -0700

Are you investing time and resources into marketing your vacation rental, but still not seeing the direct bookings you desire?

It's possible you've fallen for some common marketing myths that are holding you back from genuine growth. In this eye-opening episode, I'm exposing the top three marketing misconceptions that might be stunting your progress and revealing what truly works to attract guests and boost your direct bookings.

In this episode, you’ll learn how to:

Why consistency alone isn’t enough to grow your business and what you should focus on instead
The truth about creating great content and why it’s no longer sufficient in today’s competitive market
Why chasing a larger audience might be counterproductive and what to prioritize for better results

“It’s not about doing more, but doing what actually matters to bring in those valuable direct bookings.” - Jenn Boyles

By shifting away from these outdated myths and embracing strategies that prioritize relationship-building, you'll be better equipped to thrive in the competitive vacation rental market. It's time to take control of your marketing and watch those direct bookings soar!

Ready to revolutionize your vacation rental marketing strategy? Listen now to gain insights that will help you attract more direct bookings and build a thriving business on your own terms.

The key moments on this episode are:

00:00:00 Debunking Top 3 Marketing Myths for Direct Bookings

00:00:57 Myth 1: Consistency Alone Drives Business Growth

00:04:15 Myth 2: Great Content Guarantees Bookings

00:07:20 Myth 3: Larger Audience Equals More Bookings

00:11:27 Recap and Next Episode Preview

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Show notes are available at: https://directbookingsuccess.com/podcast/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Break Free of Airbnb and Take Control of Your Bookings with Jennifer Spencer

Jenn Boyles — Mon, 28 Oct 2024 00:00:00 -0700

Are you feeling trapped by your reliance on Airbnb and other OTAs for your vacation rental bookings? It's time to break free and take control of your business. In this episode, we explore strategies to increase direct bookings, boost profits, and regain autonomy in your short-term rental venture.

Join me as I chat with Jennifer Spencer, a seasoned vacation rental marketing expert with over a decade of experience. Jennifer specializes in helping owners and hosts streamline their operations, enhance guest experiences, and drive revenue growth through direct bookings.

In this episode, you’ll learn how to:

Discover the first steps to breaking free from OTA dependence
Learn why diversifying your booking channels is crucial for long-term success
Understand the power of a Property Management System (PMS) in simplifying your operations
Explore effective strategies for nurturing guest relationships and encouraging repeat bookings
Get insights on leveraging email marketing to boost direct bookings

‘Direct bookings are such a game changer. It gives you more control of your business.’ - Jennifer Spencer

Jennifer Spencer is a seasoned vacation rental marketing expert, specializing in assisting owners and hosts with the seamless onboarding of property management systems and dynamic pricing tools. Her expertise lies in streamlining, automating, and enhancing the guest experience, all while driving direct bookings and revenue growth.

Jennifer’s journey in vacation rentals began over a decade ago when she started hosting guests at her ski and golf property in the Canadian Rockies. And in 2021, she expanded her portfolio to include a property in Maui - She likes to say she goes from Ski to Sea!

Jennifer empowers vacation rental owners, hosts property managers to unlock the full potential of their vacation rental business and her digital course, The Automation Accelerator, offers a comprehensive, step-by-step program on property management system set up, that is a go-to resource for those wanting to optimize and automate their vacation rental business so they can diversity from the OTA’s, get direct bookings and grow profits!

Connect with Jennifer:

Website: https://www.thehostapproach.com/

Facebook: https://www.facebook.com/hostapproach/

Instagram: https://www.instagram.com/thehostapproach

**Don’t miss out on Jennifer’s Free Guide: Break Free from Airbnb - https://www.thehostapproach.com/breakfree **

Ready to take control of your vacation rental business? Tune in to discover how you can break free from OTA reliance and achieve direct booking success.

00:00:00 Breaking Free from OTA Dependence

00:01:06 Introducing Jennifer Spencer: Vacation Rental Marketing Expert

00:02:17 Jennifer's Journey in Vacation Rentals

00:05:25 First Steps to Break Free from OTAs

00:08:53 Diversifying Booking Channels

00:14:12 Long-Term Benefits of Using a PMS

00:19:23 Email Marketing for Direct Bookings

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Show notes are available at: https://directbookingsuccess.com/podcast/

Join me and your fellow STR operators and property managers to master optimising the guest booking journey with Book Direct Pro.

Mark your calendar: 4 STEPS TO MORE BOOKINGS MASTERCLASS

Thursday, October 31st, 2024

11 am PST | 2 pm EST | 7pm BST

In this FREE live training, you’ll discover:

Why expanding your guest base is crucial for scaling your vacation rental business
The secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guests.
How to craft compelling campaigns that resonate with new guests and drive them to book with you.
The essential tool and templates that will streamline your marketing and supercharge your success.

Secure your spot today: https://bookdirectpro.com/nextmasterclass

—----------------------------------------------------------------------------------

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

The Secret to Retaining Guests Even When You’re Fully Booked with Deborah Labi

Jenn Boyles — Mon, 21 Oct 2024 00:00:00 -0700

In the competitive world of short-term rentals, what if your greatest asset was actually your competition? It might sound counterintuitive, but sharing guests could be the key to increasing direct bookings, building stronger relationships, and creating a thriving community of trusted property managers.

In this eye-opening episode, I sit down with Deborah Labi, founder of "Have You Got?" and a visionary in the hospitality industry. With 18 years of experience managing properties in Australia, Deborah shares her unique perspective on collaboration over competition.

In this episode, you’ll learn how to:

How to initiate collaborations with other property managers in your area
The potential for positive reviews and increased word-of-mouth marketing
Strategies for making your direct booking approach “leak-proof”
The future of guest referrals and their role in the hospitality industry

Competition is gone. Because if you can help the guest, then you're all working together. - Deborah Labi

Deborah Labi is a dynamic entrepreneur and innovator who has spent 18 years shaping the vacation rental industry. As the founder of "Have You Got," she pioneered a monetized guest referral system and direct booking platform that revolutionizes how property managers connect with guests. Her commitment to excellence led her to establish "The Guest Inspector," providing comprehensive solutions for short-term rental businesses, while her creation of The Techsplained Series and Tech Minis serves as a valuable industry resource. Beyond hospitality, Deborah's entrepreneurial spirit has led her to venture into diverse fields including mental health advocacy, publishing creative works, and developing homewares products, demonstrating her passion for innovation across multiple industries.

Connect with Deborah and Have You Got:

Have You Got Manager’s Site: www.haveyougot.com

Learn how Have You Got works: www.thehaveyougot.network

Instagram: www.instagram.com/have.you.got

Are you ready to reimagine your approach to guest management and explore the untapped potential of collaboration? This episode offers valuable insights for short-term rental hosts and property managers looking to thrive in an ever-changing industry.

00:00:00 Turning Competition into Assets: The Power of Guest Referrals

00:01:20 Deborah Laby's Journey in Short-Term Rentals

00:03:23 The Power of Guest Referrals for Direct Bookings

00:05:31 Building Trust Through Guest Referrals

00:06:46 Collaboration Over Competition in Hospitality

00:10:38 Implementing a Guest Referral System

00:12:46 The Impact of Guest Referrals on Reviews and Word-of-Mouth

00:14:40 Introduction to "Have You Got?" Referral Network

00:19:55 The Future of Guest Referrals and "Have You Got?"

00:25:28 Getting Started with "Have You Got?"

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Show notes are available at: https://directbookingsuccess.com/podcast/

Join me and your fellow STR operators and property managers to master optimising the guest booking journey with Book Direct Pro.

Mark your calendar: 4 STEPS TO MORE BOOKINGS MASTERCLASS

Thursday, October 31st, 2024

11 am PST | 2 pm EST | 7pm BST

In this FREE live training, you’ll discover:

Why expanding your guest base is crucial for scaling your vacation rental business
The secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guests.
How to craft compelling campaigns that resonate with new guests and drive them to book with you.
The essential tool and templates that will streamline your marketing and supercharge your success.

Secure your spot today: https://bookdirectpro.com/nextmasterclass

—--------------------------------------------------------------------------------

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How to Use Market Data to Win More Direct Bookings with Mridul Bansal of PriceLabs

Jenn Boyles — Sun, 13 Oct 2024 00:15:00 -0700

Are you dreaming of more direct bookings but still relying heavily on online travel agencies? It's time to harness the power of market data to take control of your short-term rental business. In this episode, we explore how to use this valuable information to your advantage and transition more bookings to your own platform.

Join me as I sit down with Mridul Bansal, Product Marketing Manager at PriceLabs, to uncover the secrets of using market data to your advantage. We'll dive deep into:

What market data really means for short-term rentals
Key components of market data you should be tracking
How to analyze this data effectively
Strategies to leverage market insights for more direct bookings

You can't just be charging more. You also have to make more from each booking. -Mridul Bansal

About Mridul Bansal

Mridul Bansal is a dedicated advocate for the vacation rental industry, currently serving as a Product Marketing Manager at PriceLabs. His focus is on empowering hosts and property owners by delivering tools and insights that help them succeed. Mridul leads weekly mastermind sessions, fostering a collaborative space where hosts can support one another and work towards achieving their goals. At PriceLabs, he plays a crucial role in ensuring customer feedback shapes product improvements, training, and ongoing support, ensuring the company continually evolves to meet the needs of its users.

Connect with Mridul and PriceLabs:

Website: https://hello.pricelabs.co

Instagram: https://www.instagram.com/pricelabs

LinkedIn: https://www.linkedin.com/company/pricelabs

Mridul’s LinkedIn: https://www.linkedin.com/in/bansal-mridul/

Don't miss out on a special offer exclusively for our listeners - a free webinar with a PriceLabs expert to dive even deeper into practical revenue management strategies. Sign up here: https://us02web.zoom.us/webinar/register/5617283976405/WN_vL8svoJCSwKjaLFqf7UPLQ#/registration

The key moments in this episode are:

Understand the importance of dynamic pricing across all your booking platforms
Learn how to use market data to optimize your pricing strategy
Discover techniques to make your direct booking site more attractive than OTAs
Get insights on adjusting your minimum stay requirements based on market trends

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Show notes are available at: https://directbookingsuccess.com/podcast/

Missed the Direct Booking Success Summit 2024? Don’t worry!

You can still access all the invaluable insights and strategies with the All-Access Pass for just $219!

Here’s what you’ll unlock:

✅ Lifetime Access to All Sessions – Watch or rewatch every powerful session at your convenience.

✅ Exclusive Bonus Content – Get behind-the-scenes interviews, bonus workshops, and expert-led training you won’t find anywhere else.

✅ Downloadable Workbooks & Checklists – Start applying actionable strategies right away with tools designed to help you grow.

✅ VIP Q&A Access – Get your burning questions answered by industry experts in private sessions.

Valued at over $3,200, the All-Access Pass is yours for only $219! Don’t miss out—grab your pass now. https://directbookingsuccesssummit.com/2024-all-access-pass/

—----------------------------------------------------------------------------------

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How an Online Summit Can Transform Your Direct Bookings

Jenn Boyles — Mon, 07 Oct 2024 00:00:00 -0700

Are you ready to take control of your vacation rental business and boost your direct bookings? In this episode, I'm pulling back the curtain on the 2024 Direct Booking Success Summit – an online event designed to empower short-term rental hosts and property managers with cutting-edge strategies and expert insights.

“You're not doing this alone. You're part of a much larger community, all working towards the same goal, growing your vacation rental business through direct bookings.” - Jenn Boyles

Discover how this flexible, online summit can fit seamlessly into your busy schedule, allowing you to access valuable content from anywhere in the world. Here's what you'll discover in this value-packed discussion:

The summit's structure and how to make the most of the 24-hour viewing window
Why the All Access Pass might be your secret weapon for ongoing learning
A sneak peek at some of the 29 industry experts sharing their knowledge
How to connect with a global community of like-minded professionals

Learn why events like summits and conferences are crucial for your business growth. We'll discuss:

The unparalleled value of expert-led sessions
Networking opportunities that lead to game-changing collaborations
Exposure to cutting-edge tools and tactics

Are you ready to take control of your vacation rental business? Register now and prepare to elevate your strategy, connect with industry leaders, and pave the way for a more profitable future. Register here: www.dbssummit.com

The key moments on this episode are:

00:00:00 Introducing the Direct Booking Success Podcast: Strategies for Short-Term Rentals

00:00:46 2024 Direct Booking Success Summit: Overview and Benefits

00:05:30 Actionable Strategies and Expert Insights for Vacation Rental Success

00:09:30 Featured Speakers and Session Highlights at the 2024 Summit

00:14:27 Closing Remarks and Next Episode Preview

—----------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success 2024 kicks off on October 8, 2024!

YOU STILL HAVE TIME TO GET YOUR FREE TICKET TODAY.

In this 3-day FREE online summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers from all over the world.

This summit is completely free and online. Save your spot today: https://DBSsummit.com/

While the summit is completely free, I highly recommend upgrading your free ticket to include the All-Access Pass and here’s why:

✅ Lifetime Access to All Sessions: Rewatch every powerful session at your convenience, so you don’t have to worry about juggling your busy schedule.

✅ Exclusive Bonus Content: Gain deeper insights with behind-the-scenes interviews, bonus workshops, and expert-led training that you won't find anywhere else.

✅ Downloadable Workbooks & Checklists: Fast-track your growth with actionable tools that you can implement in your business right away.

✅ VIP Q&A Access: Get your burning questions answered by the experts in private sessions, ensuring you get personalized advice for your unique business challenges.

The total value of the All-Access Pass is over $3,200 but you can get it for just $49 when you register! Grab this today and upgrade it right away. You won’t see this great price again. https://DBSsummit.com/

—----------------------------------------------------------------------------------

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Unlocking STR Success Through Learning from Others

Jenn Boyles — Mon, 30 Sep 2024 00:00:00 -0700

Are you feeling like your short-term rental business has hit a plateau? You're not alone. Many property managers and hosts reach a point where they've exhausted their own knowledge and strategies. But what if the key to breaking through that ceiling isn't doing more of the same, but learning from those who've already conquered the challenges you're facing?

In this episode, we explore the immense value of tapping into collective wisdom within the short-term rental industry. I share my personal journey of transformation and how seeking insights from others revolutionized my approach to property management.

"The road to success is rarely a solo journey. It's paved with the lessons we learn from others, the insights we gain from their experiences, and the connections we make along the way." - Jenn Boyles

Here's what you'll discover in this value-packed discussion:

Avoid costly mistakes and accelerate your learning curve
Uncover innovative strategies for off-season bookings
Grain fresh perspectives on guest experience and marketing

Learn why events like summits and conferences are crucial for your business growth. We'll discuss:

The unparalleled value of expert-led sessions
Networking opportunities that lead to game-changing collaborations
Exposure to cutting-edge tools and tactics

Introducing the 2024 Direct Booking Success Summit

Get an exclusive preview of this year's summit, featuring:

A curated lineup of top-tier speakers
Interactive sessions for real-time feedback
Enhanced networking opportunities

Hear inspiring success stories from past attendees and learn how their summit experiences translated into tangible business results.

"I can hardly wait. Last year was so awesome. This year will be even better."

Don't miss this chance to invest in your future and accelerate your journey to direct booking success. Register now at dbssummit.com and prepare to transform your short-term rental business!

The key moments on this episode are:

00:00:00 Overcoming Plateaus in Short-Term Rental Business: The Power of Learning from Others

00:00:39 Introduction to the Direct Booking Success Podcast: Navigating the Hospitality Industry

00:01:02 The Importance of Continuous Learning in the Vacation Rental Industry

00:03:30 Harnessing Collective Wisdom: Learning from Industry Experts and Peers

00:05:45 Networking and Collaboration Opportunities at Industry Events

00:07:30 Maximizing ROI: The Long-Term Benefits of Attending Industry Summits

00:09:15 2024 Direct Booking Success Summit: What to Expect and How to Register

00:12:00 Closing Thoughts: Embracing Continuous Learning for Direct Booking Success

—----------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success 2024 registration is finally OPEN!

GET YOUR FREE TICKET TODAY.

This summit is completely free and online. Save your spot today: https://DBSsummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

The Secret to Easier Marketing and More Bookings

Jenn Boyles — Mon, 23 Sep 2024 00:00:00 -0700

Are you feeling overwhelmed by the constant demands of marketing your short-term rental property? You're not alone. Many property managers find themselves caught in a whirlwind of tasks, from social media updates to email campaigns, often without seeing the desired results. It's time to break free from this cycle and discover a more effective approach to marketing your vacation rental.

In this episode, we explore how simplifying your marketing strategy can lead to more direct bookings, less stress, and increased success in the competitive world of short-term rentals.

"Marketing doesn't have to be a constant source of stress and overwhelm." - Jenn Boyles

Here's what you'll discover in this value-packed discussion:

Understand the common pitfalls of fragmented marketing approaches in the short-term rental industry
Learn how to create a cohesive marketing plan that connects all aspects of guest engagement
Discover tools and strategies to automate and simplify your marketing efforts
Get insights on using analytics to track performance and make data-driven decisions
Hear about the upcoming Direct Booking Success Summit and how it can transform your business

Plus, get a sneak peek into some of the key strategies I'll be covering at the summit, offering you a glimpse of the comprehensive roadmap to transform your marketing and grow your business.

Don't miss this opportunity to take control of your marketing and drive more direct bookings with less stress. Your path to simplified, effective marketing starts here!

The key moments on this episode are:

00:00:00 Simplifying Marketing for Short-Term Rentals: Boosting Direct Bookings

00:00:26 Welcome to the Direct Booking Success Podcast

00:00:49 The Overwhelm of Short-Term Rental Marketing

00:14:48 Introducing the Direct Booking Success Summit

—------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success 2024 registration is finally OPEN! GET YOUR FREE TICKET TODAY.

This summit is completely free and online. Save your spot today: https://DBSsummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Reviving Your Marketing After a Busy STR Season

Jenn Boyles — Mon, 16 Sep 2024 00:00:00 -0700

As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.

In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.

"Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn Boyles

Here's what you'll discover in this value-packed discussion:

The importance of consistent marketing, even during peak seasons
Why discounting isn’t the answer to filing vacancies
How to leverage your existing guest relationships
The critical role of email marketing in your booking strategy

The key moments on this episode are:

00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental

00:00:51 Introduction to the Direct Booking Success Podcast

00:01:14 The Importance of Consistent Marketing for Vacation Rentals

00:04:42 Effective Marketing Strategies for Filling Empty Calendars

00:08:45 Promotion of the Direct Booking Success Summit

—----------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

In this 3-day FREE virtual and global summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers.

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Taking the Risk Out of Direct Bookings for your STR with Andrew Schorr

Jenn Boyles — Mon, 09 Sep 2024 00:00:00 -0700

Are you ready to take control of your short-term rental business and reduce your reliance on online travel agencies? Many hosts dream of increasing their direct bookings but feel apprehensive about the potential risks involved. In this episode, we explore how to successfully transition away from platforms like Airbnb while mitigating common concerns.

Join me as I sit down with Andrew Schorr, a key player in bringing Hospitable's innovative direct booking product to market. Andrew's journey in hospitality began in 2008 with a hotel concierge company in Beijing, and now he's at the forefront of revolutionizing direct bookings for vacation rental hosts.

The best damage protection is damage prevention. - Andrew Schorr

Here's what you'll discover in this value-packed discussion:

Uncover the four major concerns hosts face when transitioning to direct bookings and how to overcome them
Learn about cutting-edge guest vetting processes that ensure your property's safety and your peace of mind
Explore how to shield yourself from fraudulent chargebacks and protect your income stream
Understand the complexities of tax management for short-term rentals and how to simplify this process
Gain insights into $5 million damage protection policies that safeguard your property

About Andrew Schorr

Andrew Schorr is a seasoned professional in the hospitality industry, known for founding a hotel concierge company in Beijing and later joining Hospitable in 2022. With a strong background in navigating the challenges of transitioning from reliance on online travel agents to embracing direct booking strategies, Andrew brings a wealth of experience and knowledge to the table. His insights into mitigating risks associated with direct bookings and optimizing the guest journey offer valuable guidance for property managers and vacation rental hosts aiming to enhance their revenue through direct channels. Andrew's practical expertise and understanding of the industry dynamics position him as a reliable source for actionable strategies to achieve direct booking success.

** Take Advantage of the 14-day free trial + 25% off for 3 months when you sign up through this link:https://hospitable.com/dbspodcast **

The key moments on this episode are:

00:00:00 Introduction to Direct Booking Success Podcast

00:02:50 Andrew Shore's Journey in Hospitality

00:06:38 Common Fears and Misconceptions about Direct Bookings

00:13:09 Chargeback Protection and Guest Vetting

00:17:25 Damage Protection and Tax Management

00:22:46 Additional Features and Future Plans

00:26:38 Closing Remarks and Summit Information

—-------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

JOIN ME FOR A FREE LIVE MASTERCLASS ON SEPTEMBER 12, 2024

In this hour long masterclass, I’ll be teaching you the 4 Steps to More Bookings.

Here’s what you’ll learn on this FREE Live Training:

Why expanding your guest base is crucial for scaling your vacation rental business
The secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guests
How to craft compelling campaigns that resonate with new guests and drive them to book with you
The essential tool and templates that will streamline your marketing and supercharge your success

Save your spot now and don’t forget to share this event with your STR friends: https://bookdirectpro.com/nextmasterclass

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How I Went from Airbnb Reliant to Direct Booking Master

Jenn Boyles — Mon, 02 Sep 2024 00:00:00 -0700

Are you ready to take control of your vacation rental business and unlock a world of direct booking success? In this candid episode, I share my personal journey from struggling with saturated listing platforms to building a thriving direct booking empire.

Discover how a chance encounter with a past guest sparked an epiphany, leading me to create a game-changing solution that streamlines your entire direct booking process. From email marketing to social media management, website creation, and guest communication - this all-in-one platform has everything you need to elevate your business and cultivate lasting guest relationships.

I finally realized that direct bookings would be how I could get control of my business. - Jenn Boyles

In this episode, you will expect to:

Hear my inspiring story of overcoming struggles and seizing opportunities in the vacation rental space.
Understand the power of direct bookings for maximizing revenue and gaining business control.
Get a sneak peek at BookDirect Pro, the revolutionary tool I created to simplify your direct booking efforts.
Learn how to streamline your tech stack and eliminate the need for multiple subscriptions.
Gain insights from a fellow property manager on how BookDirect Pro has transformed their business.

If you're ready to break free from listing platform constraints and embrace the freedom of direct bookings, this episode is a must-watch. Join me on this empowering journey towards true business autonomy and guest loyalty.

The key moments in this episode are:

00:00:00 Journey to Direct Bookings

00:00:46 Struggling with Airbnb and Transition to Direct Bookings

00:07:28 Introducing BookDirect Pro

00:09:42 Closing Remarks and Call to Action

—-------------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

JOIN ME FOR A FREE LIVE MASTERCLASS ON SEPTEMBER 12, 2024

In this hour long masterclass, I’ll be teaching you the 4 Steps to More Bookings.

Here’s what you’ll learn on this FREE Live Training:

Why expanding your guest base is crucial for scaling your vacation rental business
The secrets to not only capturing their interest but also gathering the crucial details that turn curious visitors into booked guests
How to craft compelling campaigns that resonate with new guests and drive them to book with you
The essential tool and templates that will streamline your marketing and supercharge your success

Save your spot now and don’t forget to share this event with your STR friends: https://bookdirectpro.com/nextmasterclass

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

The Power of Self-Awareness in Short-Term Rental Success with Ali Cammelletti

Jenn Boyles — Mon, 26 Aug 2024 00:00:00 -0700

Are you ready to break free from self-sabotaging patterns that hold you back from achieving the success you envision for your short-term rental business? In this thought-provoking episode, we delve into practical strategies to overcome the inner critic and cultivate a resilient, growth-oriented mindset.

Discover how to identify and reframe limiting beliefs that perpetuate cycles of stress, burnout, and underperformance. From imposter syndrome to perfectionism, learn to silence the saboteurs that undermine your potential.

The body keeps score. If we continue at this pace and burn ourselves out and don't listen, it will let us know in one way or another. - Ali Cammelletti

In this episode, you will be able to discover:

Understand the 9 key saboteurs outlined in Positive Intelligence and how they manifest in your thoughts and behaviors.
Get actionable tips on rewiring your brain through "PQ reps" - simple exercises to shift from saboteur to sage mindset.
Hear from mindset expert Allie Cammelletti, founder of Spark Your Mindset, on cultivating resilience and self-awareness.
Discover the power of self-care in fueling your creativity, focus, and overall well-being as an entrepreneur.
Learn strategies to lead with empathy, build trust, and foster a growth-oriented culture within your team.

About Ali Cammelletti

Ali Cammelletti, the founder of Spark your Mindset and the host of the SNAC Leadership podcast, is a seasoned professional with a strong background in the hospitality industry, spanning over 30 years. Her journey from working in restaurants to teaching in the hospitality program and eventually transitioning to leadership and culture focus with companies, reflects a wealth of experience and knowledge. Ali's expertise in helping leaders build resilience, improve performance, and transform their mindsets, combined with her personal entrepreneurial journey, positions her as a valuable resource for entrepreneurs in the short-term rental industry. With a deep understanding of the challenges faced in balancing self-care with business demands, Ali's insights offer essential guidance for those looking to transition from a saboteur to a sage mindset and prioritize self-care for improved business performance.

Connect with Ali Cammelletti

Facebook: https://www.facebook.com/sparkyourmindsetnow

Instagram: https://www.instagram.com/snackleadership/

Linkedin: https://www.linkedin.com/in/alicammelletti/

Youtube: https://www.youtube.com/channel/UCHdz9ufDjzaCDJvTjM96Acg

Take your Positive Intelligence Test:

Saboteurs-https://assessment.positiveintelligence.com/saboteur/overview

PQ assessment-https://assessment.positiveintelligence.com/pq/overview

The key moments in this episode are:

00:00:00 Overcoming Self-Sabotage in Entrepreneurship

00:01:52 Guest Introduction: Allie Camilletti on Building Resilience

00:04:05 The Challenges of Entrepreneurship

00:05:20 Understanding Self-Sabotage in Business

00:09:37 Understanding Saboteur Mindset vs. Sage Mindset

00:12:33 Transitioning from Saboteur to Sage Mindset

00:15:37 Importance of Self-Care in Leadership

00:16:31 Identifying Saboteur Types in Business

00:17:49 The Role of Empathy and Self-Care in Leadership

00:20:16 Exploring Different Forms of Self-Care

00:22:38 Overcoming Guilt in Prioritizing Self-Care

00:24:46 Role Modeling Self-Care for Future Generations

00:26:18 Success in Shifting Mindsets through Self-Awareness

00:28:06 Encouraging Growth through Embracing Uncertainty

—--------------------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How to use AI in your Vacation Rentals Marketing without Losing your Human Touch with Megan Castor

Jenn Boyles — Mon, 19 Aug 2024 00:00:00 -0700

Are you struggling to create authentic, engaging content for your vacation rental business?

It's frustrating when your posts lack personality and fail to connect with your audience. But what if I told you there's a way to streamline your content creation process without losing that essential human touch?

In this episode of the Direct Booking Success podcast, I sit down with Megan Castor, a former teacher turned copywriter who specializes in creating compelling content for vacation rental brands. We dive deep into the world of AI-assisted content creation, exploring how tools like ChatGPT can be leveraged effectively in your marketing strategy.

Your whole business is centered around being genuine and authentic and building connections with your guests and your owners. - Megan Castor

In this episode, you will be able to discover:

The pitfalls of relying too heavily on AI for content creation
How to use AI as a brainstorming tool to spark creativity
Tips for maintaining your brand's unique voice when using AI
Strategies for editing and refining AI-generated content
The importance of human expertise in content creation

About Megan Castor

Megan Castor, a former middle school teacher turned copywriter, brings a unique blend of patience and flexibility from her teaching background to her approach in copywriting. With a passion for travel and hospitality, Megan seamlessly intertwines her love for writing with her expertise in creating compelling content for vacation rental brands. Her transition from teaching to copywriting showcases her ability to adapt and communicate effectively, making her an invaluable resource in the industry. Megan's insights into using AI for content creation and the importance of maintaining authenticity in vacation rental marketing provide invaluable tips for property owners and managers looking to enhance their content strategies.

Connect with Megan:

Instagram: https://www.instagram.com/thevacationrentalcopywriter

LinkedIn: https://www.linkedin.com/in/megancastor/

FREE Guide to using AI for your vacation rental marketing. Know more information here: www.megancastoragency.com

The key moments in this episode are:

00:00:00 - Creating Authentic Content for Vacation Rentals

00:01:26 - Transition from Teaching to Copywriting

00:04:16 - Influence of Teaching Background on Copywriting

00:06:19 - Challenges of Using AI in Content Creation

00:09:09 - Effective Use of AI Tools in Content Creation

00:09:53 - Maximizing AI Output with Detailed Information

00:11:30 - Overcoming Fear of AI with Personalization

00:12:35 - Efficiency through Personalization and Background Info

00:13:53 - Starting with Audience Research for Effective Content Creation

00:16:39 - Human Oversight and Context in AI Content Generation

00:19:50 - The Importance of Editing AI-Generated Content

00:22:31 - AI Does Not Replace Humans

00:23:27 - Writing Headlines with AI Assistance

00:24:10 - Services for Vacation Rental Industry

00:29:23 - Upcoming Direct Booking Success Summit

—-------------------------------------------------------------------

Show notes are available at: https://directbookingsuccess.com/podcast/

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

My Favourite Ways to Save Time in Vacation Rental Marketing

Jenn Boyles — Mon, 12 Aug 2024 00:00:00 -0700

As a vacation rental property manager, your days are a whirlwind of tasks – from guest check-ins and maintenance issues to a never-ending stream of emails. It's no wonder marketing often falls by the wayside, even though you know it's crucial for driving those coveted direct bookings. You've tried creating content, but the hours spent crafting clever captions and curating visuals rarely translate into meaningful engagement or bookings. The constant juggling act leaves you feeling overwhelmed, frustrated, and burnt out.

But what if you could streamline your marketing efforts, freeing up precious time while still boosting your direct booking numbers? In this insightful episode of the Direct Booking Success podcast, host Jenn Boyles shares her favorite powerful time-saving techniques that will transform how you approach marketing for your vacation rental business.

The key to Direct Booking Successful marketing is not about working harder, but working smarter. - Jenn Boyles

In this episode, you will be able to:

Reclaim control of your schedule through effective time blocking and project management tools.
Maximize your content’s impact by repurposing and refreshing existing materials.
Embrace simplicity with captivating visuals and compelling captions that resonate with guests.
Follow a proven, step-by-step framework for direct booking success, eliminating guesswork.

Hear from Ben, a lighthouse property owner, who doubled her bookings and profits by implementing these strategies. Ben shares her journey from an "expensive hobby" to a thriving, profitable business through the Direct Booking Success program.

Whether you're a seasoned pro or just starting out, this episode offers actionable insights to help you work smarter, not harder, and achieve the direct booking success you deserve.

The key moments in this episode are:

00:00:00 Struggling with Marketing as a Vacation Rental Property Manager

00:01:17 Introduction to Direct Booking Success Podcast

00:01:40 Time Management Techniques for Efficient Marketing

00:03:42 Reusing and Refreshing Content

00:07:50 Simplicity in Content Creation

00:11:05 Following a Proven Marketing Process

The Ultimate All-in-One Marketing Platform for Short-term Rentals is finally HERE! Be the first to try Book Direct Pro. Sign up now and be the first to try it: https://bookdirectpro.com/

Direct Booking Success is back for 2024 and this year has gotten even BETTER!

This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/

Work with Jenn and have one-on-one coaching to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Why a Defined Niche for your STR will Generate more Bookings with Nihal Salah

Jenn Boyles — Mon, 05 Aug 2024 00:00:00 -0700

Are you tired of feeling like just another face in the crowd, struggling to make your vacation rental stand out? It's time to break free from the generic approach and embrace a strategy that resonates with your ideal guests. Imagine the power of connecting with travelers who share your passions, who truly appreciate the unique experience you offer. This is the transformative potential of targeted marketing, and it's closer than you think.

In this insightful episode, we dive deep into the art of niching down and understanding your perfect guest. Our host, Jen Boyles, is joined by Nihal Salah, a seasoned B2B marketing expert with a passion for travel and adventure. Together, they unravel the secrets to defining your niche, connecting with your target audience, and delivering a personalized, memorable guest experience that keeps them coming back for more.

Don't be thinking that this is narrowing your field. It's actually opening it up and making you more revenue and having more control over who is coming to stay. Better reviews, more returned guests. - Nihal Salah

In this episode, you will be able to:

Identify your unique selling proposition and how to communicate it effectively.
Get tips on creating content that immerses viewers in the local experiences and amenities they crave.
Hear from industry expert Nihal Salah, a marketing veteran with a passion for travel and adventure.
Understand the benefits of direct bookings for building lasting guest relationships and business control.
Learn strategies to elevate the guest experience through personalized touches that delight your niche audience.

About Nihal Salah

Nihal Salah, an STR customer educational specialist at Yapstone, brings a wealth of experience in B2B marketing from various industries. With a passion for travel and adventure, Nihal's extensive knowledge and dedication aim to assist short term rental property managers and owners in driving revenue through educational content. Having personally experienced the intricacies of short term vacation rentals during her extensive travels, Nihal offers unique insights into the importance of finding a niche, defining ideal guests, and the transformative power of targeted marketing. Her background in serving diverse industries and her passion for customer education make her a valuable resource for property managers seeking to enhance their direct booking success.

Connect with Nihal Salah & Yapstone:

Nihal’s LinkedIn: https://www.linkedin.com/in/nihalsalah/

Yapstone’s Website: www.yapstone.com

Yapstone’s Payment Processing Software (UK): www.holidayrentpayment.com

Yapstone’s Payment Processing Software (US):www.vacationrentpayment.com

The key moments in this episode are:

00:00:00 The Importance of Defining Your Niche

00:02:20 Guest's Background and Passion for Travel

00:04:44 Standing Out in Niches for Ideal Guests

00:06:37 Overcoming Fear of Niche Marketing

00:06:53 Creating a Personalized Guest Experience

00:10:38 Influence of Personal Interests on Niche Selection

00:11:42 Utilizing Personal Interests for Niche Attraction

00:14:03 Effective Strategies for Targeting Ideal Guests

00:17:17 Creating Memorable Guest Experiences

00:18:48 Personalized Guest Experience Enhancements

00:20:46 Industry-Specific Payment Processors

00:25:06 Niche Marketing Opportunities

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

DIRECT BOOKING SUCCESS SUMMIT IS BACK FOR 2024!

If you want to learn how to stop relying on platforms like Airbnb, and make more money with your control when you learn how to increase your direct bookings from industry experts and fellow property managers.

Direct Booking Success Summit is an unmissable free, virtual, global event for vacation and short-term rental hosts and property managers. Join us on October 8 to 10, 2024. Sign up now: https://directbookingsuccesssummit.com/

How to Stay Ahead with AI and Automation in Short-term Rentals with Shiven Vinod Khera

Jenn Boyles — Mon, 29 Jul 2024 00:00:00 -0700

Imagine transforming your vacation rental business into a seamless, tech-driven hospitality powerhouse, captivating guests with personalized experiences that foster loyalty and ignite revenue growth. This vision is within reach, thanks to the pioneering strategies unveiled in this thought-provoking episode.

Shiven Vinod Khera, the visionary co-founder and CEO of Linkbase Technologies, takes us on a journey through the cutting edge of vacation rental management. Brace yourself as he unveils the game-changing potential of AI and automation to revolutionize guest interactions, streamline operations, and unlock untapped revenue streams.

One revelation that will leave you questioning the status quo?

Guests typically allocate a staggering 70% of their vacation budget to activities and services beyond accommodation. Yet, this lucrative opportunity often goes untapped by property managers. Shiven deftly navigates this terrain, sharing strategic upselling techniques that allow you to effortlessly capture a share of this market, boosting your bottom line without compromising the guest experience.

In this episode, you will be able to:

Innovative ways to leverage AI for personalized guest communication and tailored upsell opportunities
Practical tips for automating access, streamlining check-in, and enhancing operational efficiency
Insights into the power of data-driven guest experiences and nurturing direct repeat bookings
Real-world examples of successful upsell strategies, from early check-in to unique local experiences
A special limited-time offer from Linkbase to help you kickstart your journey towards elevated hospitality

About Shiven Vinod Khera

Shiven Vinod Khera, the co-founder and CEO of Link based Direct Booking Success, brings a blend of entrepreneurial acumen and a passion for innovation to the vacation rental management space. Originally from New Delhi, India, Shiven's journey into the world of vacation rentals was a serendipitous one, stemming from a university project focused on IoT platforms. His forward-thinking approach, with an emphasis on automation, AI messaging, and tailored guest experiences, has positioned him as a trailblazer in redefining hospitality practices. Shiven's unique background and unwavering commitment to leveraging technology for property management make him a compelling figure for those seeking to optimize revenue streams and elevate guest experiences in the vacation rental industry.

Connect with Shiven & LinkBase:

Instagram: https://www.instagram.com/_linkbase_/

Website: https://linkbase.ca/

Shiven’s LinkedIn: https://www.linkedin.com/in/shiven-vinod-khera-a05149120/

** EXCLUSIVE OFFER FOR DIRECT BOOKING SUCCESS PODCAST LISTENERS **

LinkBase is waiving $600 boarding fee and offering 2 months of service for FREE! Don’t miss out on valuable upsell opportunities. This offer is valid until August 15, 2024. Claim this special deal and boost your 5-star reviews, and increase revenue with LinkBase.

The key moments in this episode are:

00:00:41 Introduction to Direct Booking Success Podcast

00:01:51 Shiven Vinod Khera's Journey and Recognition

00:04:38 Entrepreneurial Beginnings and Business Journey

00:06:40 Entry into the Vacation Rental Space

00:12:09 The Importance of Upselling in Property Management

00:12:55 Enhancing Guest Experience through Upsells

00:14:35 Key Upsell Opportunities for Property Managers

00:16:30 Utilizing AI for Upsells in Hospitality

00:19:12 Optimal Timing for Upsells in Guest Journey

00:19:34 Empowering Property Managers with Guest Experiences

00:24:01 Effortless Upsells and Guest Data Collection

00:25:50 Special Offer for Listeners

00:27:49 Upcoming Episode Teaser

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Why Consistency in your Marketing Isn’t Enough for Direct Bookings

Jenn Boyles — Mon, 22 Jul 2024 00:00:00 -0700

Have you been told that consistency is the key to successful marketing? But what if we told you there's a smarter strategy to drive direct bookings for your vacation rental business?

In this eye-opening episode, we'll challenge conventional wisdom and reveal why simply being consistent isn't enough. Discover the untapped potential of strategic consistency - a powerful approach that combines consistency with intentionality and data-driven decision-making.

It's not just about being consistent, it's about being strategic and consistent. - Jenn Boyles

Here's what you can expect from this insightful discussion:

Understand the pitfalls of blind consistency and why it can lead you astray.
Learn how to define your ideal guest and craft content that truly resonates.
Get actionable tips on leveraging data and analytics to guide your marketing efforts.
Hear real-life examples of property managers who transformed their results through strategic consistency.
Discover the power of personalization and engaging with your audience for long-term success.
Walk away with a step-by-step framework to build a sustainable, high-impact marketing strategy.

Consistent marketing efforts play a significant role in maintaining brand visibility and attracting potential guests to short-term rental properties. However, it is essential to go beyond mere consistency and focus on strategic marketing activities tailored to the target audience. By harnessing marketing consistency effectively, property managers can build a strong brand presence and drive more direct bookings. Let's dive in and uncover the smarter way to make your marketing efforts not just consistent, but strategically consistent.

The key moments in this episode are:

00:00:00 - The Importance of Strategic Consistency

00:04:18 - The Pitfalls of Consistency Alone

00:06:00 - The Importance of Data and Metrics

00:10:28 - Practical Tips for Strategic Consistency

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

The Truth About Airbnb Income, Hint… It’s Not What You Think with Lauren Madewell

Jenn Boyles — Mon, 15 Jul 2024 00:00:00 -0700

Uncover the truth behind the myths of Airbnb passive income. Are you tired of hearing promises of "get rich quick" and effortless rental riches? In this conversation, Lauren Madewell, Operations Manager of Auntie Bellham’s Cabin Rentals, pulls back the curtain on the realities of running a successful vacation rental business.

With over a decade of hands-on experience, Lauren shares her hard-earned wisdom on what it truly takes to thrive in the competitive short-term rental market. From debunking the "passive income" myth to exploring the spectrum of hospitality, this episode offers a refreshingly honest perspective.

In this episode, you will be able to:

Discover the secrets to creating passive income with Airbnb and maximize your vacation rental earnings.
Uncover direct booking strategies for vacation rentals that will boost your property's occupancy and revenue.
Learn how to enhance the guest experience through impactful hospitality practices that keep visitors coming back.
Master the art of marketing vacation rentals on social media to attract more guests and elevate your property's visibility.
Navigate the short-term rental industry with expert insights and tips to stay ahead of the competition.

About Lauren Madewell

Lauren Madewell, the seasoned operations manager at Auntie Bellhalm’s Cabin Rentals in the picturesque Spooky Mountains, brings a wealth of experience and a unique familial connection to the vacation rental industry. Her journey from joining the family business over a decade ago to witnessing the shifts in customer behavior, property management, and the influx of new property owners in the market offers an insightful perspective. With a down-to-earth and pragmatic approach, Lauren offers practical advice and genuine insights into the nuances of creating sustainable passive income through Airbnb. Her deep understanding of the industry and the evolving landscape makes her a trusted resource for property owners looking to navigate the world of short-term rentals effectively.

Connect with Lauren and Auntie Bellum’s Cabin Rentals:

Website: https://www.auntiebelhams.com/

Instagram: https://www.instagram.com/auntiebelhamscabinrentals/

Facebook: https://www.facebook.com/auntiebelhamscabins/

Tiktok: https://www.tiktok.com/@auntiebelhams

https://linktr.ee/auntiebelhams

** Exclusive offer for DBS Podcast Listeners: Take advantage of the 15% OFF when you stay at Auntie Bellham’s Cabin Rental **

The key moments in this episode are:

00:00:00 - The Myth of Passive Income on Airbnb

00:03:18 - Family Business Legacy and Transition

00:07:04 - Evolution of the Vacation Rental Industry

00:09:15 - Changing Dynamics with Property Owners

00:12:50 - Managing the Complexities of Property Management

00:13:26 - The importance of communication in business operations

00:16:15 - Inside Out Hospitality

00:19:29 - Creating a Culture of Hospitality

00:22:02 - Hospitality in Action

00:25:37 - Engaging Content Strategy

00:27:21 - Standing Out Through Personality and Hospitality

00:28:39 - Leveraging National Days for Content Creation

00:31:34 - Importance of Guest Interactions and Trust

00:33:45 - Direct Booking Success and Guest Savings

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Ditch the Facebook Group for Advice on the Right Property Management Software with John Stokinger

Jenn Boyles — Mon, 08 Jul 2024 00:15:00 -0700

Are you frustrated by the endless opinions on property management software for Airbnb hosts? Still struggling to find the right fit for your short-term rental business? You're not alone. The quest for the perfect solution can be overwhelming, leaving you confused and without a clear path forward.

It's time to break free from unhelpful advice and take a strategic approach to finding software that truly meets your needs. The key isn't blindly following the crowd, but asking the right questions and understanding your unique business requirements.

Navigating property management software options doesn't have to be daunting. By focusing on your specific needs and goals, you can cut through the noise and find a solution that works for you.

“Ask yourself some questions before you start asking questions. Write them down. These are the types of things that you should have.” - John Stokinger

In this episode, you will be able to:

Discover the game-changing features to look for when selecting property management software for Airbnb.
Learn the proven strategies for expanding and growing your short-term rental business.
Unveil the secrets to successfully driving direct bookings for your vacation rentals.
Master the art of seamlessly integrating payment processors with your rental software for a hassle-free experience.
Explore effective website solutions that can streamline operations and enhance your property management efforts.

My special guest for this episode is John Stokinger.

John Stokinger brings a wealth of experience to the table as the Direct Booking Successor of sales for Direct Booking Success. With a background in digital marketing and senior solution consulting, he has a unique perspective on the vacation rental industry. Having worked with various companies in the technology and vendor side of the industry, John's insights and expertise provide valuable input on topics such as choosing the right property management software, scaling short-term rental businesses, and integrating payment processors with rental software. His engaging and candid approach makes him an excellent guest to gain practical knowledge and informed decision-making strategies for property managers and hosts looking for software solutions.

Connect with John and Direct: directsoftware.com

**SPECIAL OFFER** Mention the podcast and Direct will waive the website build cost! Offer valid until July 22, 2024.

The key moments in this episode are:

00:05:30 The Frustration with General Software Questions

00:06:57 Qualifying Questions for Selecting Property Management Software

00:09:41 The Cost Consideration in Choosing Software

00:11:18 Exploring Ancillary Solutions for Property Management

00:12:45 Importance of Demoing Multiple Property Management Solutions

00:14:13 Adapting Software Solutions for Growth

00:16:26 Innovations in Software Development

00:18:33 The Challenges of Moving to Book Direct

00:21:55 Key Questions for Short Term Rental Business Software

00:24:47 Customer Service is Key

00:26:20 Direct's Cost-Effective Website Solution

00:26:43 Special Offer from Direct

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

The Key to Turning Your Location into Direct Bookings (and Happy Canada Day!)

Jenn Boyles — Mon, 01 Jul 2024 00:00:00 -0700

Imagine being able to captivate guests from around the world with the sheer allure of your vacation rental's location. What if you could weave the unique charm, cultural richness, and natural wonders of your area into an irresistible narrative that resonates deeply with travelers seeking authentic experiences? This episode unveils the secrets to doing just that, empowering you to harness the power of your locale and skyrocket your direct bookings.

With practical insights from seasoned industry experts, you'll discover how to uncover the distinct selling points of your destination. From quirky local trivia and traditions to breathtaking landscapes and hidden gems, learn to craft a compelling story that transports potential guests to your doorstep before they even arrive. Prepare to be inspired by real-world examples of hosts and managers who have mastered the art of leveraging their location's appeal through engaging websites, captivating social media content, and the magic of storytelling.

It isn't about hot tubs or fire pits or a house that lives. This is about the unique experience your guests will have when they stay with you. - Jenn Boyles

In this podcast episode, I was joined by Annette Arsenault, owner and manager of Quayside Quidi Vidi Vacation Rental in St. John’s, Newfoundland and Labrador and Kendra Badoe, vacation rental property manager at Suite Harmony in Ontario.

Connect with Annette Arsenault and Kendra Badoe:

Annette Arsenault, Quayside Quidi Vidi Vacation Rental, Newfoundland: https://quaysidequidividi.com/
Kendra Badoe, Suite Harmony, Ontario: https://www.suiteharmony.ca/

Here's what you can expect to gain from this episode:

Strategies for identifying and showcasing the unique allure of your area
Tips for crafting an online presence that resonates with your target audience
Insights into leveraging local blogs, social media reels, and community-building tactics
The numerous benefits of cultivating direct bookings, including increased control, personalized guest interactions, and exclusive rewards for loyal customers

The key moments in this episode are:

00:00:00 - Introduction to Direct Booking Success

00:01:11 - The Canadian Advantage

00:05:21 - Leveraging Your Location

00:11:06 - Importance of Direct Bookings

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Avoid Bad Guests: Trust Marketing for Vacation Rentals with Leo Walton

Jenn Boyles — Mon, 24 Jun 2024 00:00:00 -0700

Does this sound familiar?

You've been told to rely on Airbnb reviews to trust your short term rental guests, but still end up with stained sheets and broken furniture. The frustration of not knowing who's booking on your website is real. But what if there's a better way to know your guest and build trust from the start? Let's uncover the effective trust marketing strategies and guest verification secrets for property managers.

Say goodbye to guest damage and hello to enhanced guest experience through local partnerships. Get ready to level up your direct bookings and guest satisfaction.

The name of the game is to run your business most efficiently and most effectively. So I think one of the things that investing heavily in trust can do is it can help you professionalize to the point where you can actually get more value out of a listing and what is in. - Leo Walton

My special guest is Leo Walton

In this episode, you will be able to:

Implement trust marketing strategies to boost direct bookings and guest satisfaction.
Ensure guest verification in short term rentals for a secure and positive experience.
Learn how to prevent guest damage in vacation rentals and maintain property integrity.
Build guest trust as a property manager to foster long-term guest relationships.
Utilize local partnerships to elevate guest experience and stand out in the market.

Leo Walton, the co-founder and vp of growth for Superhog, is a seasoned professional with a background in hospitality and a strong customer-centric approach. His journey from the early days of the tech-enabled home sharing space to co-founding Superhog has equipped him with invaluable insights into trust marketing strategies, guest verification, and risk management in the short-term rental industry. Leo's passion for creating a seamless, trustworthy experience for both hosts and guests shines through in his work, making him a trusted expert in the field. With a keen understanding of the challenges and opportunities in the industry, Leo offers practical and effective solutions for property managers seeking to elevate their guest experiences and drive direct bookings through local partnerships and trust-based marketing strategies.

Connect with Leo:

Website: https://superhog.com/

** Take advantage of the FREE Screening of your STR Business for 60 days **

Linkedin: https://www.linkedin.com/in/leo-walton-aa59bb25/

The key moments in this episode are:

00:00:00 - Misconceptions about Direct Bookings

00:01:01 - Introduction to Trust Marketing

00:02:39 - Importance of Trust Building

00:05:56 - Leveraging OTAs as a Marketing Channel

00:08:23 - Building Trust from Pre-Arrival to Post-Stay

00:12:05 - Importance of Trust in Short-Term Rental Business

00:13:51 - Maximizing Revenue and Repeat Bookings

00:16:45 - Challenges Faced by Property Managers

00:18:52 - Establishing a Brand and Local Networking

00:21:29 - The Story Behind "Superhog" and Guest Misadventures

00:23:48 - How to Engage with the Podcast

00:24:30 - Conclusion and Next Steps

00:23:48 - Importance of Listener Feedback

00:23:48 - Teaser for Next Episode

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How to Transform Unhappy Neighbours into Allies to Keep the Peace for your Airbnb with Chris Cade

Jenn Boyles — Mon, 17 Jun 2024 00:00:00 -0700

Does the struggle with community resistance to Airbnb sound all too familiar? You may have been advised to simply follow the standard Airbnb route, only to find yourself frustrated and worried about potential problems with neighbors and the community. The lack of results can lead to stress and sleepless nights, leaving you feeling stuck and unsure of how to move forward. But what if there's a better, more effective way to overcome community resistance and create a thriving vacation rental business? Let's dive into proven strategies that can put your worries to bed and pave the way for direct booking success.

I want to know that I know who's at my place. I want to know that my neighbors are happy and my places are safe in good hands and it's not being destroyed. And that, that's what success is to me. - Chris Cade

In this episode, you will be able to:

Master direct booking strategies to increase occupancy and boost sustainable rental income.
Overcome community resistance to vacation rentals and Airbnb to expand your rental business.
Discover the power of niche marketing to attract ideal guests and maximize rental income.
Create compelling rental listings that stand out and attract more direct bookings.
Leverage local events and seasonal trends to optimize rental success and increase occupancy rates.

My special guest is Chris Cade

Chris Cade, the CEO of Saasberry and founder of Private B and B, brings a wealth of experience and creativity to the vacation rental industry. His journey into the business began over 25 years ago, driven by a passion for fishing and a vision to create lakefront cabins. Overcoming community resistance and navigating through regulatory challenges, Chris devised innovative solutions, ultimately leading to a successful direct booking initiative. His approach prioritizes building meaningful relationships with guests, resulting in a loyal following and a unique niche market within the industry. Chris's story is a testament to the power of personalized guest experiences and leveraging local connections for rental success.

Connect with Chris:

Facebook: www.facebook.com/PrivateBnb

** Take advantage of 15% off an annual subscription of PrivateBnB by using promo code: DBS head over - www.privatebnb.com/dbs for more details**

The key moments in this episode are:

00:00:00 - Overcoming Community Challenges

00:04:14 - Early Days of Renting Cabins

00:09:00 - Community Relationships

00:11:47 - Niche Targeting and Ideal Guests

00:13:33 - Challenges of Remote Properties

00:14:09 - Discovering Niche Markets

00:16:33 - Expanding to New Niches

00:20:54 - Creating Private BNB

00:25:27 - The Non-Commercial Market

00:26:59 - Direct Booking Success

00:27:27 - Special Offer for Listeners

00:28:10 - Connecting with Chris

00:28:28 - Sharing Stories

00:29:25 - Taking Action

00:29:34 - Closing Remarks

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Starting an Online Travel Agency in Canada to Help Hosts with Dany Papineau

Jenn Boyles — Mon, 10 Jun 2024 00:00:00 -0700

Are you ready to hear about an unexpected journey that led to the creation of an online travel agency in Canada?

Get ready to be surprised as Dany Papineau shares his story of starting the very first Canadian booking platform called We Chalet. You won't believe the twists and turns that led him to carve out a niche in the travel industry that no one saw coming. Stay tuned to find out how this new approach is revolutionizing the way hosts and property managers connect with travelers. This is a story of determination, innovation, and a quest to bring the world closer to nature. Don't miss out on this unique and inspiring tale of entrepreneurial success.

We connect together to nature adventure. It's a group, usually. It's always with people. And the chalet is like the emotion that you have. You know, you're with a loved one, you're chilling. You're, like, usually connected to some outdoor activity, nature. So for me, this is the idea of the brand is like, we connect together to nature - Dany Papineau

My special guest is Dany Papineau

Dany Papineau, the founder of We Chalet, is a seasoned property manager and a notable figure in the Canadian short-term rental sector. With a background in the film industry, Dany's foray into short-term rentals commenced with the unexpected success of his initial property on Airbnb. This propelled him into the role of a sought-after virtual property manager. Recognizing the limitations of urban-centric platforms for properties located in natural settings, Dany's entrepreneurial acumen led to the creation of We Chalet, marking a significant stride as the first Canadian booking platform. His practical understanding of the challenges faced by hosts and property managers, along with his forward-thinking approach, establishes Dany as a pivotal voice in the industry.

In this episode, you will be able to:

Discover the Insider Tips for Starting an Online Travel Agency in Canada.
Learn Effective Strategies for Direct Bookings to Maximize Your Vacation Rental Revenue.
Master Simplified Taxation Techniques for Short-term Rentals to Save Time and Money.
Uncover the Key Considerations for Choosing the Right Property Management Software.
Explore Innovative Ways to Market Vacation Rentals on Niche Platforms for Global Reach.

Connect with Dany and WeChalet:

LinkedIn: https://www.linkedin.com/in/danypapineau/

Explore WeChalet at: https://wechalet.com/en/

**Take advantage of WeChalet’s FREE Host Onboarding and Importation of your Airbnb listings. More details on their website**

The key moments in this episode are:

00:00:00 - Introduction & Background

00:02:00 - Dany's Journey into Short Term Rentals

00:07:43 - Legal Battle with the Canadian Government

00:10:43 - Evolution of Vacation Rental Market

00:13:15 - Host-Centric Approach of We Chalet

00:13:29 - The Importance of Multiple Booking Locations

00:14:45 - WeChalet: A Solution for Property Managers

00:17:53 - Challenges of Being an OTA

00:20:00 - Differentiating WeChalet

00:25:25 - Expansion and Collaboration

00:26:16 - Property Manager Integration

00:26:47 - Global Expansion

00:27:31 - AI Implementation

00:28:11 - Heart-Led Approach

00:29:00 - Next Episode Preview

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Milestone: What I've learned in creating 100 episodes of the DBS Podcast

Jenn Boyles — Mon, 03 Jun 2024 00:00:00 -0700

Did you know that creating a successful podcast isn't just about the content?

Imagine reaching the top ten on Apple podcasts in the very first week - sounds impossible, right? Well, that's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast.

Marketing is essential to your short term rental business if you want more bookings. And not only more bookings, but more direct bookings. - Jenn Boyles

In the 100th episode, she reveals the surprising truth about marketing for direct bookings and the essential strategies she's learned in the past two years. But what's even more unexpected is the lack of diversity in the short-term rental industry, a revelation that might change your perspective.

In this episode, you will be able to:

Master the art of direct booking success and stand out from the competition.
Uncover the secrets to launching and growing a successful hospitality podcast.
Amplify your short-term rental marketing strategies for maximum impact.
Embrace diversity to foster inclusivity and innovation in the hospitality industry.
Craft a compelling brand that attracts direct bookings and loyal guests.

Get ready to be amazed as Jenn shares insights from some of the most brilliant minds in the industry and unveils the secret to direct booking success. It's a milestone worth celebrating, and the wisdom shared is nothing short of game-changing.

Stay tuned for the unexpected journey that's about to unfold.

The key moments in this episode are:

00:00:00 - Celebrating 100 Episodes and Two Years of Success

00:01:21 - The Purpose Behind Starting the Podcast

00:04:54 - Importance of Consistent Marketing

00:07:08 - Lack of Diversity in the Industry

00:09:53 - Defining Direct Booking Success

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Developing Guest Trust for Direct Bookings: A UK Host's Perspective with James Varley

Jenn Boyles — Mon, 27 May 2024 00:00:00 -0700

Does this sound familiar? You're struggling to make the switch from long-term to short-term rentals, and you've been told to rely solely on OTAs for bookings. But the pain of high commission fees and lack of control over your business has left you feeling frustrated and stuck. It's time to break free from the OTA dependency and take back control of your booking success. Let's explore how you can maximize direct bookings and increase guest trust for your vacation rentals.

I think education has never been more important in the short term rental world. We've got so many things across the world that we're dealing with, including regulation, including legislation that different countries are bringing in different tax changes, we've got new companies entering the space all the time, we've got different booking trends, so many different things that people need to be aware of. - James Varley

My special guest for this episode is James Varley.

James Varley, the founder of the Holiday Cottage Handbook, who has a rich background in property investment and a successful transition from long-term rentals to managing holiday lets in the UK. James's journey is a testament to his expertise in navigating the nuances of the short-term rental industry and building direct booking success. With a strong emphasis on sustainable business practices and a genuine passion for sharing knowledge, James has become a trusted voice in the industry. Through his various platforms, including a free downloadable ebook, an engaging blog, and a weekly podcast featuring industry experts, James is dedicated to providing valuable insights and support for property owners looking to maximize their direct bookings. His commitment to empowering others in the short-term rental space makes him a valuable ally for those seeking to thrive in the industry.

In this episode, you will be able to:

Discover the secrets to starting a successful short term rental business.
Learn how to smoothly transition from long term to short term rentals and maximize your profits.
Uncover the benefits of holiday lets in the UK and how they can elevate your rental income.
Master the art of building trust and securing more direct bookings for your vacation rentals.
Navigate the complex world of short term rental regulations in the UK with confidence.

Connect with James and Holiday Cottage Handbook

Website: https://www.holidaycottagehandbook.com/

Facebook: https://www.facebook.com/holidaycottagehandbook/

Instagram: https://www.instagram.com/hchandbook/

The key moments in this episode are:

00:00:30 - Getting into the Short Term Rentals World

00:05:43 - Building Relationships with Neighbors

00:08:37 - Core Mission of Holiday Cottage Handbook

00:10:46 - Importance of Education in Short Term Rentals

00:12:01 - A to Z Resource and Podcast Series

00:13:34 - Booking Trends and Content Development

00:14:48 - Defining the Industry

00:17:10 - Vacation Rentals vs. Short Term Rentals

00:18:40 - Common Pitfalls and Education

00:24:03 - Involvement in Regulation

00:27:47 - Importance of Booking Direct

00:28:07 - Convincing Guests to Book Direct

00:28:29 - Trust and Convenience in Booking

00:28:52 - Time and Effort in Direct Booking

00:29:23 - Connecting with James and Holiday Cottage Handbook

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton

Jenn Boyles — Mon, 20 May 2024 00:00:00 -0700

If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.

You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton

In this episode, you will be able to:

Mastering the Art of Transitioning to Short-Term Rentals in Ontario.
Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.
Unveiling Proven Strategies for Increasing Direct Bookings.
Navigating the Impact of Regulations on Short-Term Rentals.
Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.

My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.

Connect with Brianne:

https://www.instagram.com/junctionhousepm/

https://www.instagram.com/junctionhousegetaways/

Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie

The key moments in this episode are:

00:00:00 - Introduction and Background

00:02:36 - Portfolio Expansion

00:08:45 - Operational Challenges

00:10:02 - Marketing Strategies

00:11:42 - Amenities and Guest Experiences

00:13:54 - Pros and Cons of Urban Market

00:14:57 - Rural Market Unique Opportunities

00:16:15 - Regulatory Concerns and Industry Impact

00:19:13 - Local Community Engagement

00:21:30 - Direct Booking Success and Freedom

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

From Corporate to Cash Flow Queen: How I Built a Midterm Rental Empire with Vivian Yip

Jenn Boyles — Mon, 13 May 2024 00:00:00 -0700

Discover the shocking truth behind the explosive growth of midterm rentals! One entrepreneur's journey from escaping the corporate world to building a thriving business that's recession-proof. Learn the unexpected strategy that transformed a six-figure job into financial freedom and sustainable success. Find out how this laid-back, casual approach to hospitality could be the game-changer you've been searching for. Get ready to dive into the surprising world of midterm rentals and unlock the secrets to building a business that stands the test of time. Stay tuned for the eye-opening revelations ahead!

It's important for you to have a well rounded business, be well connected. And I hate to say it so cliche, but your network is your net worth. - Vivian Yip

In this episode, you will be able to:

Discover the Key Strategies for Transitioning from Short-Term to Midterm Rentals and Maximize Your Property's Revenue Potential.
Uncover the Hidden Benefits of Investing in Midterm Rentals and Create a More Sustainable Income Stream for Your Property.
Learn Proven Strategies for Successful Direct Bookings in Rentals and Take Control of Your Property's Occupancy.
Navigate the Complex World of Regulations in Short-Term and Midterm Rentals to Ensure Compliance and Peace of Mind.
Implement Expert Furnishing Tips for Midterm Rental Properties to Attract Long-Term Guests and Enhance Property Value.

My very special guest this episode is Vivian Yip. Vivian is the founder of Hestia by Corporate Rentals USA, boasts an extensive corporate background, including a significant tenure at Apple, where she played a pivotal role in the launch of the iPhone twelve during the challenging times of the pandemic. Leveraging her expertise, Vivian has successfully transitioned into real estate investing, amassing a notable portfolio of nine properties in Austin, Texas. Her accidental foray into midterm rentals, prompted by the need to secure her revenue stream during the pandemic, has equipped her with invaluable insights into the nuances of this emerging trend. With a focus on furnishing tips, successful direct booking strategies, and adeptly navigating rental regulations, Vivian's expertise offers property owners a comprehensive guide to diversifying their revenue streams and embracing the opportunities presented by midterm rentals.

Connect with Vivian:

Instagram: https://www.instagram.com/vivianyip_official/

Tiktok: https://www.tiktok.com/@vivianyipofficial

The key moments in this episode are:

00:00:00 - Introduction and Background

00:03:47 - Exploring Midterm Rentals

00:09:17 - Unique Needs of Midterm Rental Guests

00:10:39 - Lead Generation for Midterm Rentals

00:13:28 - Community and Neighbors

00:14:21 - Challenges with Neighbors and Guests

00:15:22 - Advantages of Midterm Rentals

00:16:31 - Getting Started with Midterm Rentals

00:19:36 - The Hestia Brand and Future Trends

00:25:12 - Direct Booking Success and Business Stability

00:28:56 - Diversification is Key

00:29:13 - Gratitude and Links

00:29:29 - The Power of Midterm Rentals

00:29:52 - Inspiring Success Story

00:30:18 - Closing Remarks

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess]

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Short-term Rental Alliance Building 101: Getting a Seat at the Regulatory Table with Dana Lubner

Jenn Boyles — Mon, 06 May 2024 00:00:00 -0700

Here's a little secret you might not expect: Short-term rental regulations are shaping up to be the next big battleground for hosts and policymakers. But don't worry, there's a way to navigate this challenging landscape and advocate for fair regulations that protect your business. You won't believe the strategies and resources available to host communities worldwide. Ready to uncover the surprising world of short-term rental advocacy and regulations? Stay tuned to find out how you can be part of this game-changing movement.

You have to be proactive or you become inactive. The best way to protect the future of your business is to really be taking a proactive stance and looking at how you can professionalize and create an organization that has the sustainability to last beyond just a regulatory battle. - Dana Lubner

In this episode, you will be able to:

Forming a Short-Term Rental Alliance: Learn how to unite with fellow hosts for collective advocacy and support.
Mastering Short-Term Rental Regulations: Navigate local laws and regulations to ensure compliance and successful hosting.
Crafting Effective Advocacy Strategies: Discover tactics to advocate for fair treatment and regulations as a rental owner.
Fostering a Sustainable Hosting Community: Build a thriving and supportive community for sustainable hosting practices.
Understanding the Impact of Regulations: Gain insights into how regulations can affect the short-term rental landscape and your hosting business.

My special guest in this week's episode is Dana Lubner. Dana is the director of community development at Rent Responsibly, is a prominent figure in the short-term rental industry. With a background in property management and a pivotal role in establishing Mile High Hosts, Denver's short-term rental alliance, Dana has demonstrated a deep commitment to advocating for fair regulations and sustainable hosting communities. Her extensive experience and contributions to the "How to Save Your Vacation Rental Business" podcast reflect her expertise in navigating regulatory challenges and shaping the future of the short-term rental landscape. Dana's dedication to equipping hosts with essential tools and resources positions her as an invaluable asset for those seeking to thrive in an ever-evolving regulatory environment.

Learn more about Rent Responsibly

Website: www.rentresponsibly.org

Rent Responsibly Network: https://network.rentresponsibly.org

Connect with Dana:

LinkedIn: https://www.linkedin.com/in/danalubner/

**Dana is also open to do advocacy and leadership 1:1 consulting calls. For more details, go to this link - https://meetings.hubspot.com/dlubner**

The key moments in this episode are:

00:00:08 - Introduction to Direct Booking Success Podcast

00:00:36 - Importance of Advocacy and Regulations

00:02:51 - Building Local Alliances

00:07:21 - Evolution of Advocacy

00:10:38 - Importance of Advocacy and Education

00:15:31 - Importance of Local Short Term Rental Alliance

00:16:25 - Resources for Advocacy and Leadership

00:18:45 - Collaborative Regulation Approach

00:20:52 - Impact of Regulations

00:24:57 - Rent Responsibly's Support and Services

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How a Retired Couple Discovered Direct Bookings for their 14 Apartments with Michael Guildford

Jenn Boyles — Mon, 29 Apr 2024 00:15:00 -0700

Discover how a retired couple turned their 14-property business into a direct booking powerhouse, defying the odds in their golden years. But the unexpected twist in their journey will leave you on the edge of your seat. Stay tuned to find out how they overcame a shocking setback and harnessed the power of technology to boost their business value. It's a story of resilience, innovation, and the surprising secret to unlocking direct booking success that you won't want to miss.

The best business you've ever owned is the one you just sold for seven figures. And direct bookings, that data list increases the value of your business. That gives your business something to actually sell. - Michael Guildford

In this episode, you will be able to:

Maximize your property's revenue with proven direct booking strategies.
Secure your financial future by learning effective passive income strategies for retirement.
Enhance guest experience and streamline operations with the power of QR codes in hospitality.
Build a valuable guest email list for direct marketing and personalized communication.
Discover the crucial role of direct bookings in maximizing your property's profitability.

My special guest is Michael Guildford

Michael Guildford, an established figure in property management hailing from Brisbane, Australia, has delved into the realm of direct bookings with a unique approach. Managing a portfolio of 14 apartments in Brisbane's CBD, his journey reflects a quest for passive income in retirement. Michael's expertise lies in leveraging innovative strategies, such as QR codes and email collection, to drive direct bookings and augment the value of customer databases. His firsthand experiences and practical insights offer a valuable blueprint for property managers aiming to optimize their direct booking capabilities and elevate their business prospects.

Utilizing QR codes in hospitality, such as EmailCollect, enhances the guest experience by providing easy access to Wi-Fi in exchange for contact details. QR codes streamline the guest data collection process, improving efficiency and enhancing guest satisfaction. By incorporating QR code technology, property managers can create a seamless guest experience and foster stronger guest relationships.

Learn more about EmailCollect - https://emailcollect.com/

The key moments in this episode are:

00:00:00 - Introduction to Email Collect

00:03:53 - The Importance of Direct Bookings

00:07:55 - Introducing Email Collect

00:11:37 - Leveraging Guest Data for Marketing

00:13:57 - The Entrepreneurial Spirit and Global Accessibility

00:14:35 - Building a Strong Business with Direct Bookings

00:15:20 - Impact of Negative Reviews

00:15:49 - Value of Direct Bookings Data

00:16:29 - Business Independence and Value

00:16:54 - Conclusion and Gratitude

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Why You Should Stop Chasing 5-Star Reviews And Do This Instead with Damian Sheridan

Jenn Boyles — Mon, 22 Apr 2024 00:15:00 -0700

Discover the unexpected secret to skyrocketing your vacation rental bookings. Uncover the power of video reviews and the surprising impact they have on bookings. Find out how this simple strategy has increased bookings by up to 25%.

Your biggest fans are the ones who've stayed there before. - Damian Sheridan

My special guest for this episode is Damian Sheridan.

Damian Sheridan, the mastermind behind the Book Direct Show and Scale, boasts an extensive background in the vacation rental realm, spanning over 20 years. His commitment to cultivating a sense of community within the industry has propelled property managers towards direct booking success, while his expertise in video reviews and guest relationship management has reshaped the way businesses approach their operations. With a genuine passion for sharing knowledge and facilitating partnerships, Damian's influence continues to shape the vacation rental landscape, making him a pivotal figure for those seeking to elevate their direct booking strategies and enhance guest experiences.

In this episode, you will be able to:

Maximize Direct Bookings: Uncover effective strategies for boosting direct bookings and increasing revenue for your vacation rental properties.
Build Strong Community Connections: Discover the significance of fostering a vibrant community within vacation rentals and its impact on guest satisfaction and retention.
Harness the Power of Video Reviews: Learn how to leverage video reviews to showcase your vacation rental properties and attract more guests through compelling visual storytelling.
Cultivate Positive Guest Relationships: Explore techniques for managing guest relationships to enhance guest experiences, drive positive reviews, and build loyalty.
Gain Insights from Book Direct Show and Scale: Tap into exclusive event insights to elevate your vacation rental business by learning from industry experts and successful case studies.

Connect with Damian:

https://bookdirect.show

https://scalerentals.show

The key moments in this episode are:

00:00:00 - Getting Started in the Industry

00:07:17 - Importance of Community

00:09:40 - Scale Show Expansion

00:11:08 - Video Reviews Strategy

00:14:26 - Encouraging Reviews

00:14:51 - The Pressure of Five-Star Reviews

00:16:34 - Building Relationships with Guests

00:17:46 - Handling Negative Reviews

00:19:33 - Strategic Video Reviews

00:21:37 - Direct Booking Success

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How I Grew My Vacation Rental Business From Scratch Using Social Media with Emily Lethgo

Jenn Boyles — Mon, 15 Apr 2024 00:15:00 -0700

If you're feeling overwhelmed and struggling to consistently create engaging content for your property on social media, then you are not alone! It can be challenging to come up with fresh ideas and maintain a consistent posting schedule, but there are strategies to make it easier and more effective.

Direct booking success to me means creating something that is mine through branding my own website and successfully being able to host guests through my own efforts. -Emily Lethgo

My special guest is Emily Lethgo.

In this episode, you will be able to:

Maximize Your Bookings: Uncover strategies for increasing direct bookings and boosting revenue.
Amplify Your Reach: Learn how to leverage social media to effectively market your property and attract more guests.
Captivate Your Guests: Discover the secrets to creating compelling and engaging content for your short-term rentals.
Elevate Your Brand: Explore the benefits of personal branding in the hospitality industry and how it can set you apart from the competition.
Master Hashtag Power: Unlock the key tips for using hashtags on Instagram to enhance your property's visibility and engagement.

Emily Lethgo, a marketing enthusiast and property owner, shares her journey of entering the world of short-term rentals through social media. With a background in business, Emily's passion for branding and storytelling led her to successfully market her property, leveraging the power of content creation and community building. Her practical insights on using social media for property marketing and the benefits of personal branding in the hospitality industry provide valuable strategies for property owners seeking to enhance their online presence and drive direct bookings. Emily's unique perspective and experience offer actionable tips for creating engaging content and utilizing hashtags effectively on Instagram, making her a trusted voice in the realm of direct booking success.

Connect with Emily:

Instagram: https://www.instagram.com/emilylethgo/

Tiktok: https://www.tiktok.com/@emilylethgo

Website: https://www.hostwithemily.co/thecontentcollective

Use the code DBS to get the special $7 offer

The key moments in this episode are:

00:00:00 - Introduction and Getting Started in Hosting

00:03:45 - Building a Community and Collecting Emails

00:07:21 - Choosing Direct Bookings Over OTAs

00:09:53 - Importance of Content Creation and FOMO Marketing

00:13:57 - Leveraging User-Generated Content for Property Promotion

00:14:26 - Leveraging Social Media Content

00:15:11 - Building Interest and Consistency

00:16:47 - Tailoring Content for Different Platforms

00:21:12 - Maximizing Hashtags for Visibility

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

Behind the Scenes: A Peek Inside a 100-Property Vacation Rental Company with Brian Olson

Jenn Boyles — Mon, 08 Apr 2024 00:15:00 -0700

Ever wondered how a laundry facility transformed a vacation rental business into a booming success? Brian Olson, president of Northwest Vacation Rental Professional association, spills the beans on the unexpected strategy that took his business to new heights. And what's this about a cookie program that led to 30 new homes?

Find out how these unique tactics are redefining direct booking success and the juicy details on the upcoming conference that's causing a stir in the industry in this episode.

It's really about control. There are customers there. I correct my family who say, 'oh, we're going to stay in our Airbnb.' No, you're not. You're going to stay in a vacation rental. Who you happen to book through everything. It's like you fly a plane that Delta flies. You know, it's not a Delta, Airbnb has become the Kleenex of our generation. - Brian Olson

In this episode, you will be able to:

Maximize direct bookings with proven strategies for vacation rentals.
Unlock the secrets to building a thriving vacation rental business.
Elevate your vacation rental business through community involvement.
Seamlessly transition from OTA reliance to boosting direct bookings.
Gain exclusive insights by attending industry conferences for vacation rentals.

My special guest is Brian Olson

Brian Olson, a partner at Beachcomber Vacation Homes in Oregon, and the current president of the Northwest Vacation Rental Professional Association, boasts over 17 years of experience in the vacation rental industry. With a background rooted in hospitality and a comprehensive understanding of the evolution of vacation rentals, Brian offers valuable insights into direct booking strategies, community involvement, and business growth. His substantial growth from managing a single property to overseeing a portfolio of 100 homes showcases his practical knowledge and success in the field, positioning him as an essential resource for vacation rental business owners and managers looking to enhance their direct booking strategies and achieve business success.

Join us for North West Vacation Rental Professionals Annual Conference on April 29 and 30 in Boise, Idaho, USA for a fun event filled with opportunities for vacation rental professionals, rent-by-owners, hospitality staff and affiliate businesses.

Save your seat and don’t forget to use code SPRING2024 to avail a huge discount for this amazing event.

For more information, check their website: https://www.nwvrp.org/attend-the-2024-conference

Brian’s website: www.beachcombervacationhomes.com

The key moments in this episode are:

00:00:00 - Introduction and Background in Hospitality

00:03:16 - Evolution of the Vacation Rental Industry

00:07:49 - Transition to Direct Bookings

00:08:24 - Community Engagement and Business Influence

00:12:59 - NWVRP Conference and Future Plans

00:14:01 - Importance of Networking and Education at Conferences

00:15:27 - Learning from Industry Insights and Best Practices

00:17:44 - Building Relationships through Unique Initiatives

00:21:08 - Direct Booking Success and Customer Loyalty

00:22:53 - Invitation to Conference and Special Discount

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

How I Learned the Hard Way that Direct Bookings Build Trust with Brittany Blackman

Jenn Boyles — Mon, 01 Apr 2024 00:15:00 -0700

If you're feeling the frustration of struggling to find a way to build trust with your vacation rental guests, even after offering a great experience, then you are not alone! Many property owners in the vacation rental industry are finding it challenging to establish that trust with their guests, leading to missed opportunities and potentially dissatisfied customers.

You can have this vision and put it all out there. But if you don't take that other perspective of how people are perceiving you and that experience you're providing them, then it doesn't matter how much advertising and direct booking strategy you have. - Brittany Blackman

In this episode, you will be able to:

Discover the essentials of starting a successful vacation rental business.
Explore the impact of COVID-19 on the vacation rental industry and learn how to adapt.
Master effective strategies for securing direct bookings for your vacation rental property.
Uncover the key to building trust and rapport with your vacation rental guests.
Realize the benefits of utilizing professional photography to enhance your vacation rental listings.

My special guest in this episode is Brittany Blackman. Brittany Blackman is the owner and founder of Breathe Easy Rentals, possesses extensive expertise in the vacation rental industry, with over a decade of experience. Through her journey from working with a property management company to establishing her own vacation rental business during the challenges of the pandemic, she has garnered valuable insights into the dynamics of building trust with guests. Brittany's emphasis on delivering exceptional guest experiences and her astute attention to detail make her a respected figure in the industry. Her practical experiences and observations provide a compelling perspective on the significance of direct bookings and the pivotal role they play in establishing trust with guests.

Learn more and connect with Brittany:

www.breatheeasyrentals.com

www.facebook.com/breatheeasyrentals

www.instagram.com/breatheeasyrentals

https://www.linkedin.com/in/brittany-blackman-384141216/

The key moments in this episode are:

00:00:00 - Introduction to Breathe Easy Rentals

00:04:39 - Emotional Roller Coaster of Entrepreneurship

00:10:17 - Challenges of Finding Vacation Rentals

00:12:45 - Building Trust Through Direct Bookings

00:13:32 - Importance of Secure Payment Options

00:13:56 - Building Trust with Direct Bookings

00:15:12 - Lack of Trust and Confirmation

00:18:28 - Providing Feedback to Property Owners

00:21:18 - Importance of Articulating the Message

00:26:48 - Direct Booking Success

00:28:22 - Connecting with Brittany Blackman

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/marketinghubforhospitality

How I Built 80% Direct Bookings and 60% Return Guests with Rose Tipka

Jenn Boyles — Mon, 25 Mar 2024 00:15:00 -0700

Are you ready for a surprising twist?

Imagine running a multi-million-dollar vacation rental business while homeschooling six kids.

Rose Tipka, the CEO of Your Family's Place, not only achieves this but also shares her secrets in a 52-part Instagram series. But here's the real surprise – her direct booking success strategy isn't just about marketing; it's about building relationships.

Want to know how she does it? Stay tuned to uncover how Rose's unconventional approach has redefined direct booking success and how you can apply her strategies to your own vacation rental business.

Life is messy. But I got to tell you, life is messy for everybody. Life is messy for people with one kid. Life is messy for somebody with a bunch of kids that go to regular school. That is the reality for all of us. And for me, choosing to homeschool is because I want my kids to have the freedom of time and opportunity to follow their interests, their passions. - Rose Tipka

In this episode, you will be able to:

Enhance Your Brand Presence with Direct Booking Relationships: Discover powerful strategies to build direct relationships with guests and boost your vacation rental brand.
Empower Your Entrepreneurial Journey as a Mother: Uncover effective tips for balancing the demands of motherhood while running a successful vacation rental business.
Level Up Your Vacation Rental Management Skills: Master insider tips and tricks for efficient and effective vacation rental management.
Elevate Guest Communication Strategies for Hosting Success: Explore expert strategies for communicating with guests to create memorable experiences and secure repeat bookings.
Amplify Your Vacation Rental Visibility: Unlock the secrets to maximizing your vacation rental's visibility and attracting more bookings.

My special guest is Rose Tipka

Rose Tipka, CEO of Your Family's Place, and the mind behind Hosting In The Motherhood, brings a wealth of experience to the vacation rental industry. As a homeschooling mom of six children, she manages $3 million worth of vacation rentals in Ohio, situated near Amish Country. With a focus on building direct booking relationships, Rose's expertise extends to guest communication strategies, maximizing vacation rental visibility, and balancing the demands of entrepreneurship with motherhood. Her success in strengthening brand presence and increasing direct bookings makes her a trusted authority in vacation rental management, offering valuable insights for hosts seeking to enhance their direct booking strategy.

Watch Rose on TV: https://fox8.com/on-air/new-day-cleveland/travel-tips-from-a-vacation-rental-expert/

Connect with Rose:

www.yourfamilyspace.com

www.hostinginthemotherhood.com

https://www.instagram.com/yourfamilysplace_

https://www.instagram.com/hostinginthemotherhood

The key moments in this episode are:

00:00:00 - Introduction and Background

00:02:33 - Building Book Direct Relationship

00:05:07 - Memorable Guest Interactions

00:09:57 - Personalized Approach

00:12:08 - Building Credibility

00:14:52 - Building Brand Visibility

00:16:52 - Triangulating Authority

00:18:14 - Homeschooling and Work-Life Harmony

00:24:56 - Direct Booking Success

00:26:05 - Building a Real Business

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

Welcoming All Guests: How to Make Your Rental Spectrum-Friendly with Suzanne Hacker

Jenn Boyles — Mon, 18 Mar 2024 00:15:00 -0700

Imagine if you could make your vacation rental not just a place to stay, but a sanctuary of safety and comfort for families with children on the spectrum.

Suzanne Hacker, a vacation rental business coach, shares her journey of creating spectrum-friendly rentals that go beyond the norm. From extra locks on doors to calming colours and sensory-friendly lighting, Suzanne's insights will open your eyes to a whole new level of inclusive hosting. Join her at the Welcoming All virtual summit on inclusive hosting, where she and other experts will share practical tips to enhance guest experience and increase direct bookings. Discover how being spectrum-friendly is more than just a niche – it's a powerful way to attract guests who are actively seeking accommodation that meets their specific needs. Don't miss out on this opportunity to turn your vacation rental into a haven for all.

The more that we can embrace things, people that are looking for that help with their vacation will come and stay with you and they will come direct because they are doing the research. - Suzanne Hacker

In this episode, you will be able to:

Ensure guest safety by implementing effective measures in your vacation rentals.
Create welcoming and inclusive environments for guests on the autism spectrum.
Implement practical tips to enhance the guest experience and property management efficiency.
Embrace inclusivity in hosting to cater to the needs of all guests.
Learn successful strategies for increasing direct bookings and maximizing revenue.

My special guest this week is Suzanne Hacker.

Specializing in vacation rental business coaching, Suzanne Hacker is a seasoned professional with a wealth of experience in real estate investment and property management. Her expertise extends to creating spectrum-friendly accommodations, driven by a genuine commitment to inclusive hospitality. Drawing from practical insights gained through firsthand experience in hosting vacation rentals, Suzanne offers valuable perspectives on enhancing the safety and comfort of accommodations for guests with cognitive disabilities. With a focus on implementing practical solutions, such as additional door locks and mindful interior design elements, Suzanne's approach underscores her dedication to improving the guest experience for a diverse range of travelers. As she joins the podcast, listeners can anticipate gaining valuable knowledge and actionable strategies for making their vacation rentals more spectrum-friendly from Suzanne's wealth of expertise.

Connect with Suzanne:

Website: www.welcomingwow.com

Instagram: https://www.instagram.com/welcomingwow

Join Suzanne and Lorraine’s 2-day FREE Virtual Event that talks about managing your STR, getting more direct bookings and making your short term rental properties inclusive and accessible. Learn more details here: www.welcoming-all.com

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

Uncovering the Unique Challenges for Canadian Short-Term Rental Property Managers with Catherine Ratcliffe

Jenn Boyles — Mon, 11 Mar 2024 00:15:00 -0700

Are you a short-term rental operator in Canada? Have you ever felt like the industry content you come across doesn't really apply to your Canadian-specific challenges? Maybe you've been told to just follow the same strategies as those in the US, but ended up feeling frustrated and stuck? If you're tired of trying to adapt generic advice to your Canadian business and not getting the results you need, you're not alone. Let's uncover the unique industry issues specific to Canada and find the solutions you've been looking for.

If you're hosting a conference in a specific country, then it really needs to have an element of that country's content. - Catherine Ratcliffe

In this episode, you will be able to:

Discover Canadian-specific industry issues that impact your short-term rental business.
Learn how to address human trafficking concerns within the Canadian short-term rental market.
Uncover successful strategies for direct booking in the Canadian short-term rental industry.
Understand the importance of building and maintaining strong guest relationships in the Canadian short-term rental market.
Navigate and ensure compliance with specific Canadian rental regulations for short-term rentals.

My special guest this week is Catherine Ratcliffe.

Meet Catherine Ratcliffe, the visionary behind STR Benefits Consulting and Lost Together Stays, and the driving force behind CanStays Rental Alliance. With a keen understanding of the Canadian short-term rental landscape, Catherine's journey in the industry and her unwavering commitment to addressing Canadian-specific regulations make her a trusted voice in the field. Her dedication to organizing the CanStays Rental Alliance conference reflects her passion for supporting and empowering Canadian short-term rental owners. Catherine's expertise and advocacy for informed and compliant business operations make her a compelling and valuable guest for this episode.

https://www.canstaysrentalalliance.com/

$100 off the conference registration using code DBS

The key moments in this episode are:

00:00:00 - Introduction

00:03:01 - Can Stays Rental Alliance and Its Purpose

00:06:30 - Addressing Human Trafficking in the Short-Term Rental Industry

00:10:41 - Advocacy and Education on Public Safety and Human Trafficking

00:16:22 - The Importance of the CanStays Conference

00:17:10 - Diverse Topics at the Conference

00:19:01 - Unique Canadian Regulations

00:21:23 - Importance of Understanding Canadian Market

00:29:36 - What Direct Booking Success means to Catherine

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

Why 94% of Guests Still Grocery Shop While on Vacation with Connor Paton

Jenn Boyles — Mon, 04 Mar 2024 06:00:00 -0700

If you're feeling the frustration of struggling to create a memorable guest experience and falling short on guest loyalty, then you are not alone! Are you tired of the same old methods not bringing in the direct bookings and guest loyalty you desire? It's time to switch things up and take your hospitality game to the next level. Let's dive into the game-changing strategies to boost guest loyalty and secure those direct bookings!

In this episode, you will be able to:

Mastering guest experience: Elevate your rental business by creating unforgettable guest experiences that keep them coming back for more.
Building a standout brand identity: Learn how to craft a unique and compelling brand for your rental properties, setting them apart from the competition.
Experiential branding made easy: Discover how to create immersive and memorable experiences for your guests, leaving a lasting impression that drives direct bookings.
Unlocking upselling opportunities: Tap into effective strategies to increase revenue by upselling additional services or experiences to your guests.
Direct booking success secrets: Uncover the winning strategies for driving more direct bookings, reducing reliance on third-party booking platforms.

“If you can get a customer, whether it's from a direct booking or not, to just want to come back every year, then that can provide a huge lifetime value. Even if you offer that guest a discount to start or you bend over backwards to try and make them happy, you've got to think of this as the long game.” - Connor Paton

My special guest this week is Connor Paton.

Connor Paton, co-founder and CEO of Noshable, seamlessly blends his real estate expertise with a deep understanding of the ever-evolving hospitality industry. His journey from property management to prop tech startups has equipped him with a unique vantage point on the challenges and opportunities in the field. With a keen eye for enhancing guest experiences, Connor's insights into the importance of brand loyalty and the evolution of the short-term rental landscape offer valuable takeaways for property managers and hospitality professionals. Through his innovative approach to grocery concierge software, Connor is dedicated to empowering property managers to elevate guest satisfaction and drive direct bookings.

Connect with Connor:

https://www.shopnoshable.com/

https://www.linkedin.com/in/connormpaton/

https://www.linkedin.com/company/shopnoshable/

**Book a demo with Noshable and mention that you heard about them on this DBS podcast to receive a boosted revenue share and have the delivery fee covered for your first guest.**

The key moments in this episode are:

00:00:00 - Introduction to Noshable

00:02:59 - Evolution of Hospitality

00:08:00 - Building Brand Loyalty

00:10:43 - Basics of Guest Experience

00:12:11 - Guest Priorities and Experiences

00:12:39 - The Importance of Meeting Guest Expectations

00:13:42 - Noshable - A Unique Grocery Delivery Service

00:14:28 - Convenience and Revenue Generation

00:15:37 - Leveraging Noshable for Property Managers

00:19:50 - Noshable's Market Coverage and Future Plans

00:25:00 - Building Brand Loyalty

00:26:05 - Reasonable Hospitality

00:27:30 - Direct Booking Success

00:28:06 - Special Offer for Listeners

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality: https://www.facebook.com/groups/marketinghubforhospitality

Keys to Riches: Unlocking a Niche in the High-End Hospitality Industry with Deana Steele

Jenn Boyles — Mon, 26 Feb 2024 05:30:00 -0700

Are you ready for a game-changing strategy that's turning the world of luxury vacation rentals upside down? Get ready to uncover the surprising approach that's redefining the guest experience and skyrocketing direct bookings. It's a behind-the-scenes look at how this mastermind is rewriting the rules, attracting elite guests, and creating an unforgettable stay. Get ready to dive into the unexpected and join the revolution in vacation rentals. Excited to learn more? Stay tuned for the big reveal!

'It means that I don't have to be concerned about the price in the market. So what I mean by that is because we have a lot of people who just come directly to us. They don't shop around, so we don't have to concern ourselves with what other people are doing.' - Deana Steele

In this episode, you'll be able to:

Discover the secrets to marketing luxury vacation rentals in Kelowna and attracting elite guests.
Uncover the art of building strong relationships with real estate agents to elevate your property portfolio.
Master the pricing strategy for luxury rentals to maximize profitability and desirability.
Learn the power of targeting niche demographics for exclusivity and heightened guest experience.

In this week's episode of the Direct Booking Success, I'm joined by Deana Steele.

Deana Steele, the founder of Keys to Kelowna, brings over 20 years of experience in luxury vacation rentals. Her journey into the hospitality industry was a serendipitous blend of real estate fascination and a love for customer service. Operating in Kelowna, BC, Canada, Deana's properties are synonymous with elite experiences. With a keen eye for rare opportunities, Deana emphasizes the value of properties exceeding the $3 million mark, offering unparalleled locations and privacy, making each stay an exclusive affair. Her unique approach to luxury vacation rentals and her expertise in hosting elite guests distinguish her as a prominent figure in the industry.

Connect with Deana:

https://www.keystokelowna.com

https://instagram.com/keystokelowna

https://instagram.com/deanasteele

You are invited to join The Real Hosts of Short-Term Rentals Mastermind for FREE. The Real Hosts broadcast live every Monday, discussing strategies and industry news with the occasional special guest and audience Q&A. More information: https://instagram.com/therealhosts

The key moments in this episode are:

00:00:00 - Introducing Dina Steele

00:07:48 - Defining Luxury and Elite

00:10:05 - The Experience of Luxury

00:14:42 - Marketing to the Elite Demographic

00:15:39 - Finding Elite Guests

00:18:17 - Unique Branding and Pricing Strategy

00:23:29 - Influence and Networking

00:27:01 - What Direct Booking Success means to Deana

00:29:05 - Benefits of Joining the Real Host

00:29:43 - Diverse Business Models

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

365 Days to Direct Booking Success: Essential Website Tips with Bart Sobies

Jenn Boyles — Mon, 19 Feb 2024 06:00:00 -0700

Do you ever feel like you're putting so much effort into your website, but not seeing the direct booking results you want? You've probably been told to work harder and figure it out, but the more you try, the more frustrated and stuck you feel. It's time to stop the cycle of ineffective actions and start making real progress. Let's break free from the pain of not getting results and find a better way to optimize your website for increased direct bookings.

All of our websites, every single year, and we do this for all of our clients, we go through, and we update the titles of the website to say book direct because you want people to know that they can book direct before they've even clicked on the link. - Bart Sobies

In this episode, you will be able to:

Increase direct bookings with proven strategies.
Optimize your website for maximum direct bookings.
Build trust and credibility with social proof.
Ensure mobile responsiveness for easy direct bookings.
Harness the power of email marketing and data analytics.

My special guest is Bart Sobies.

Bart Sobies is the founder of iBooked Online, a company specializing in website optimization for direct bookings. With over four years of industry experience, Bart has honed his expertise in creating effective and visually appealing websites tailored to the accommodation sector, including hotels, motels, and short-term rentals. His deep understanding of property managers' challenges in establishing and maintaining an impactful online presence has positioned him as a trusted authority in the field. Bart's strategic focus on enhancing website functionality and design to drive direct bookings has resulted in tangible success for numerous properties across various scales. His commitment to remaining at the forefront of technological advancements underscores his dedication to providing property managers with cutting-edge solutions for increased direct bookings and improved online visibility.

Connect with Bart:

https://www.instagram.com/ibooked.online/

https://www.linkedin.com/in/bart-sobies/

https://www.facebook.com/groups/accommodationmanagers

More information: https://www.ibooked.online/

*Mention the DBS Podcast for a $200 savings on the set up of your website. Offer ends May 19th, 2024.*

The key moments in this episode are:

00:00:08 - Introduction to Booking Success Podcast

00:01:47 - Introduction to iBooked Online

00:07:56 - First Impressions and Website Review

00:09:16 - Aligning Photography with Booking Seasons

00:11:20 - Optimizing Website Photography

00:12:45 - Creating Emotional Connection through Visuals

00:14:03 - Crafting Clear and Concise Descriptions

00:15:51 - Utilizing AI for Description Refinement

00:17:18 - Focusing on Guest Experience in Property Management

00:18:18 - Testing and Streamlining the Booking Process

00:38:19 - Planning and Execution

00:39:00 - Search Engine Optimization

00:41:20 - Image Optimization for SEO

00:42:24 - Reviewing Book Direct Strategy

00:47:57 - Special Offer for Listeners

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Stand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla Chicharro

Jenn Boyles — Mon, 12 Feb 2024 06:00:00 -0700

Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?

Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla Chicharro

In this episode, you will be able to:

Build a standout brand for your vacation rental to attract more guests and increase bookings.
Stand out from your competition by creating a memorable and unique brand for your property.
Attract your ideal guests by understanding your target audience and crafting a brand that resonates with them.
Discover the essential elements that make up a strong and captivating brand for your vacation rental.
Harness the power of social media to effectively promote and elevate your vacation rental brand.

My special guest for this episode is Carla Chicharro.

Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties.

Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/

Resources mentioned in the episode:

Real-life examples:

https://theseventhrayhouse.com/ Kristen & Michael from The Seventh Ray House, have a very spiritual name and we see that in their pictures that have been taken at sunset or with lots of sun rays. Or their brand colors which are orange and yellow.
https://www.instagram.com/trianglepalmssiargao Leslie and Alexie from Triangle Palms Siargao have worked with travel influencers and are getting direct bookings from their Instagram account
https://www.yellowblock.com/ Gordon from Yellowblock BNB literally mentions in his property description that his property is “purposely designed for large groups” and that “it comfortably sleeps 25, perfect for family reunions, Broadway Show groups, sports teams and more”. Plus, the reviews on his website yellowblock.com are from guests who traveled in big groups.
https://www.chaletshygge.com/ Kerri from Chalets Hygge focuses on experiencing Hygge or coziness at their rentals and their websites highlight all the different things they can do to disconnect from our fast-paced world and reconnect with yourself, your partner, your friends or your family.
https://www.secretbeachbandb.com/ Deanna from Secret beach B&B Suites, they claim to be Canada's only 100% solar-powered B&B, so they make sure they have that on their homepage.
https://www.thewoodsoceangrove.com.au/ Steph from The Woods Ocean Grove, nailed building a well-rounded brand. From the property photos to the colors that their website uses, The Woods Ocean Grove has perfectly encapsulated the idea of color uniformity. They play with different hues of greens and grays and have mastered their branding in doing so.

ChatGPT prompts:

I'm in the process of starting a new company and am seeking a unique and memorable business name. The company operates in the short term rental industry. Our core values include [LIST CORE VALUES]. We aim to [COMPANY MISSION]. Can you suggest some creative business names that align with our brand's ethos and resonate with our target audience?
I'm in the process of starting a new company and am seeking a unique and memorable business name. The company operates in the short term rental space and reflects this mission statement.
Create a business name with a play on words using [Word]

Extra resources:

Use code DBS10 for 10% off their Professional and Ultimate yearly or biyearly plans

The key moments in this episode are:

00:00:08 - Importance of Establishing a Brand

00:03:28 - Starting Your Brand Journey

00:08:29 - Elements of a Strong Brand

00:12:21 - Bringing the Brand to Life

00:15:09 - Coherence in Brand Identity

00:15:57 - Importance of Branding for Business Success

00:17:00 - Website as the Hub of Your Business

00:18:14 - Content Creation and SEO

00:22:31 - Starting Out and Building a Brand Name

00:24:52 - Introduction to Lodgify and Its Benefits

00:31:17 - The Benefits of Direct Bookings

00:31:52 - Special Offer for Listeners

00:32:05 - Links and Resources

00:32:34 - Excitement for Future Events

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Vacation Rental Secrets: How to Capture More Bookings and Loyal Guests with Jeff Iloulian

Jenn Boyles — Mon, 05 Feb 2024 06:00:00 -0700

If you're feeling frustrated because your current marketing efforts are not generating the direct bookings and repeat guests you desire, then you are not alone! You may be spending time and resources on social media and online advertising, only to see minimal results in terms of brand recognition and customer loyalty. Instead of seeing an increase in direct bookings, you may be struggling to stand out in a crowded vacation rental market, leaving you feeling overlooked and undervalued. It's time to pivot your branding strategy and focus on building a strong vacation rental brand that resonates with your target audience and sets you apart from the competition.

The real winners in the space are the people that are performing in the top ten, top 20% of listings. And it's not that the listings somehow are magically better. You can look at an apples to apples comparison, it's just that they're designed better, they have better quality things inside. - Jeff Iloulian

In this episode, you will be able to:

Learn the secrets to boosting direct bookings and guest loyalty with our latest podcast episode.
Discover the power of group purchasing to streamline expenses and maximize profits in your vacation rental business.
Uncover the significance of maintaining brand consistency for a strong and memorable vacation rental identity.
Unlock insider tips for saving money on essential products for your vacation rental without compromising quality.
Master the art of building a compelling and recognizable brand for your vacation rental, setting you apart from the competition.

My special guest this week is Jeff Iloulian. Jeff is the co-founder and CEO of Host GPO. He brings extensive experience in managing a diverse portfolio of 150 vacation rental properties, ranging from luxury homes to individual studios. With a background in law, Jeff's transition into the vacation rental industry showcases his strategic vision and adaptability. His entrepreneurial journey led to the founding of Host GPO, a pioneering buying group that revolutionizes the procurement process for hosts, providing access to top-tier brands and products. Jeff's expertise in navigating the challenges of property management and his emphasis on the significance of quality furnishings offer practical insights for hosts aiming to enhance their brand presence and elevate guest satisfaction.

Connect with Jeff:

Host GPO – 3 months free – no commitment – https://mydbs.live/hostgpo

https://www.linkedin.com/in/jeff-iloulian-bb0b6829/

https://www.instagram.com/hostgpo/

The key moments in this episode are:

00:00:08 - Introduction to Vacation Rental Industry

00:03:00 - Host GPO and Group Purchasing Organization

00:08:01 - Impact of Quality on Vacation Rental Costs

00:12:30 - Hospitality Grade Products and Wholesale Experience

00:14:02 - Importance of Brand Standards in Vacation Rentals

00:16:27 - Buying Brand Standard Products

00:18:50 - Allocating Budget for Maximum Impact

00:22:53 - Hospitality Do's and Don'ts

00:26:45 - Protecting Personal Items in Rentals

00:27:47 - Leveraging Property Features for Bookings

00:29:13 - Unique Items and Partnerships

00:30:46 - Membership Discounts and Savings

00:33:42 - Building a Brand Standard for Direct Bookings

00:36:03 - Host GPO Trial and Expansion

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

How to get Website Visitors to Book Direct with Chris Walker

Jenn Boyles — Mon, 29 Jan 2024 06:00:00 -0700

Does it sound familiar to struggle with increasing your direct booking rates? You've probably been told to rely solely on online travel agencies (OTAs) for bookings, but this has only resulted in high commission fees and limited control over your property. This can be frustrating and costly, leading to decreased revenue and a lack of control over your property's success. It's time to break free from this cycle and take charge of your direct booking rates to unlock higher revenue and greater control over your property.

If it has a picture of a pool, well, it should have a pool when they show up. It really should deliver what you say you're going to deliver and then give them a good experience while they're here. - Chris Walker

In this episode, you will be able to:

Master the Art of Direct Bookings: Unlock the potential for higher revenue and greater control over your property.
Engage Visitors on Your Website: Keep potential guests captivated and more likely to book directly.
Take Charge of Pricing: Maintain control over your rates and maximize your property's profitability.
Deliver Exceptional Customer Service: Enhance guest satisfaction and foster loyalty to drive more direct bookings.
Boost Direct Booking Rates: Implement strategies to attract more guests to book directly and increase your property's revenue.

My special guest for this episode is Chris Walker.

With over 15 years of experience in the vacation rental industry, Chris Walker brings a wealth of knowledge and expertise to the table. His journey from a culinary background to real estate and property management has equipped him with a unique understanding of guest satisfaction and direct booking strategies. As the partner and CEO of Booking Insights, Chris has been instrumental in developing innovative solutions to help property managers display the best prices on their websites and increase their direct booking rates. His insights into the psychology of guests and the impact of website conversion rates make him a valuable resource for property managers looking to elevate their direct booking success.

CONNECT WITH CHRIS:

LinkedIn: https://www.linkedin.com/in/chriswalkerhhi/

Website: https://www.directbookingtools.com/

Mention the DBS Podcast and get a 45 days extended no commitment free trial

The key moments in this episode are:

00:00:08 - Introduction to Short-term Rentals and Hospitality Industry

00:00:36 - Transition into Short-term Rentals

00:03:27 - Introduction to Booking Insights and Direct Booking Tool

00:09:03 - Understanding Website Conversion Rate

00:12:22 - The Billboard Effect and Industry Evolution

00:13:57 - Importance of Keeping Visitors on Your Site

00:15:51 - Managing OTA Pricing and Anomalies

00:17:43 - The Value of Direct Bookings

00:20:10 - Importance of Customer Service

00:22:01 - Special Offer and Testimonials

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Delivering 5-Star Airbnb Experiences for Guests with Mike Anderson

Jenn Boyles — Mon, 22 Jan 2024 06:00:00 -0700

Can property managers deliver a five-star guest experience and drive direct bookings? Mike Anderson from Operto Technologies discusses the importance of efficient housekeeping and maintenance operations. But what happens when a major maintenance issue arises during a Christmas booking? Tune in to find out.

Delivering five star guest experiences means five star reviews, which means more bookings. More bookings mean more opportunities for referrals and repeat guests. It becomes a flywheel that just produces a lot of success. - Mike Anderson

In this episode, you will be able to:

Elevate guest satisfaction to enhance property performance.
Streamline management operations for increased efficiency and profitability.
Foster strong connections with property owners for mutual success.
Leverage specialized tools to optimize property management processes.
Enhance housekeeping and maintenance for seamless guest experiences.

My special guest this week is Mike Anderson.

Mike Anderson, the Director of Enablement at Operto Guest Technologies, brings over five years of experience working closely with property managers. With a deep understanding of the challenges and successes in the industry, Mike is a pro at helping property managers deliver exceptional guest experiences. His insights on systematizing processes, fostering teamwork, and maintaining healthy owner relations are invaluable for those looking to scale their accommodation businesses. As a trusted expert in hospitality automation platforms, Mike's advice is sure to provide property managers with the knowledge and strategies needed to enhance the guest experience and drive direct bookings.

CONNECT WITH MIKE:

https://operto.com/teams/

Get 25% off for the first 3 months with Operto: https://info.operto.com/dbss

The key moments in this episode are:

00:00:36 - Role of Director of Enablement

00:02:34 - Importance of Great Guest Experiences

00:07:08 - Maintaining Healthy Owner Relations

00:10:27 - Choosing the Right Tools for Property Management

00:15:01 - Importance of Digital Checklists

00:17:14 - Importance of Maintenance Tracking

00:20:09 - Importance of Efficient Communication

00:22:22 - Streamlining Operations and Owner Relations

00:24:44 - What Direct Booking Success means to Mike

CONNECT WITH JENN:

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

From Long-Term Rentals to Short-Term Success: Investor Stacey St. John's Pivot to Vacation Rentals

Jenn Boyles — Mon, 15 Jan 2024 06:30:00 -0700

Do you want to make informed real estate investments for short-term rentals? Learn from successful women in the industry as they share their strategies for achieving profitable real estate investing in the short-term rental market. Hear from guest Stacey St. John as she provides insights and solutions to help you achieve success in your real estate investments for short-term rentals.

I think one thing to keep in mind is there are so many opportunities in this industry. Whether you own a property, whether you are looking to co-host, whether you're looking to do an arbitrage or a Master lease, you can acquire a short term rental portfolio in several different ways. - Stacey St. John

In this episode, you will be able to:

Gain valuable short-term rental industry insights from successful women.
Learn how to create lasting memories for your short-term rental guests.
Discover effective coaching and support for aspiring rental entrepreneurs.
Overcome limiting beliefs to achieve success in the real estate investing world.
Master the art of real estate investing for profitable short-term rentals.

My special guest this week is Stacey St. John. Stacey is the founder of the Short Term Rental Virtual Summit for Women and has made a significant impact in the real estate industry. Her journey began with long-term rentals, and she transitioned into the short-term rental space during the challenges posed by the pandemic. With a portfolio of ten short-term rentals across different markets, including Myrtle Beach, South Carolina, and Ohio, she has showcased her prowess in property management and co-hosting. Stacey's commitment to sharing her experiences and coaching others highlights her dedication to empowering individuals in the industry. Her advice and insights are valuable for those considering entering the short-term rental space, making her an influential figure in the real estate and hospitality sectors.

*Purchase your ticket before January 19th, 2024 and get $100 off your ticket!*

Follow Stacey on Instagram: https://www.instagram.com/stacey_st.john/

Schedule your FREE Strategy Session: https://staceystjohn.com/success/

The key moments in this episode are:

00:00:08 - Introduction to Short Term Rental Journey

00:04:40 - Advantages of Short Term Rentals

00:08:38 - Empowering Women in Short Term Rentals

00:12:02 - Real Estate Investing in Short Term Rentals

00:16:33 - Building a Brand and Direct Bookings

00:17:32 - The Vision Behind the Short Term Rental Virtual Summit for Women

00:20:18 - The Start of a Women's Facebook Group

00:24:42 - The Three-Day Learning Extravaganza

00:27:26 - Direct Booking Success and Guest Verification

00:32:23 - Generous Offer for Business Planning Session

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

An Expert Guide to Direct Booking Success

Jenn Boyles — Mon, 08 Jan 2024 06:30:00 -0700

In the pursuit of direct booking success, the unexpected twist lies in the diverse and heartfelt narratives shared by industry experts. As each guest delves into their personal experiences, listeners are captivated by the emotional resonance of their journeys. From the quest for autonomy to the forging of authentic connections, the multifaceted nature of success unfolds in a tapestry of perspectives. But what will these inspiring stories ignite within you?

In this episode, you will be able to:

Master the art of direct booking success to increase your revenue and independence.
Take control of your brand to stand out and attract more guests.
Enhance guest experience and build sustainable practices for long-term success.
Create a community around your rental and add value for a loyal guest base.

My special guest are Kelly Odor, Yvonne Halling, Thibault Masson, Daniela Derin, Sarah Orchard, Rebecca Lombardo, Travis Wilburn, Lisa Roads, Bob Garner, Zach Busekrus, Adams Taranda, Sara Sokol, Heather Bayer, Louise Brace, Jane Mack, Tracey Northcott, Christianne Crump, Mark Winship and Annie Sloan.

The key moments in this episode are:

00:00:08 - Introduction to Direct Booking Success

00:02:05 - Control and Brand Building

00:07:38 - Guest Experience and Relationship Building

00:10:01 - Security and Sustainability

00:12:56 - Celebrating Direct Booking Milestones

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Direct Booking 101: How to Achieve Daily Direct Stays for your Vacation Rental

Jenn Boyles — Mon, 01 Jan 2024 06:30:00 -0700

Are you tired of unpredictable booking levels? In this episode, I reveal my secrets to getting direct bookings every day while diversifying your channels. But what happens when one of your main channels suddenly disappears? Tune in to find out.

In this episode, you will be able to:

Discover the power of direct bookings and channel diversification to optimize your hospitality business.
Uncover how social media can skyrocket your brand's presence and drive engagement.
Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.
Realize the significance of focusing on concrete booking numbers rather than being swayed by vanity metrics.
Grasp the importance of using persuasive call-to-action techniques to inspire guests to book direct stays.

Don't wait until your makeup is perfect or your hair is done. Get your brand out there. Tell everyone about it. Create brand awareness. - Jenn Boyles

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Turn Your Website into a Direct Booking Magnet: Expert Tips from Sarah Orchard

Jenn Boyles — Mon, 25 Dec 2023 06:30:00 -0700

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone!

Many owners and managers may be tirelessly optimizing their websites, using eye-catching photos, engaging descriptions, and even implementing SEO strategies, only to find that they are still heavily reliant on booking agents. Instead of seeing a surge in direct bookings, they may be experiencing a constant stream of inquiries from third-party platforms, leading to increased fees and reduced control over their own business.

My guest this week is Sarah Orchard.

In this episode, you will be able to:

Find out why optimizing your website is key to ramping up direct bookings.
Get insights on personalizing website content to entice your target guests.
Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.
Get your hands on tried-and-true tactics for augmenting reservations on your website.
Learn about the economic benefits of directing your focus on direct bookings.

Meet Sarah Orchard, the dynamic force behind The Hudnalls Hideout, a luxury treehouse located in the UK's beautiful Wye Valley and a much-sought-after vacation spot. Armed with a deep understanding of the short-term rental market, Sarah has led her venture to dizzying heights of popularity. She has also conceptualized and created Get Fully Booked offering invaluable marketing training to hosts, bringing them closer to their direct booking goals.

Connect with Sarah:

https://hudnallshideout.co.uk

https://get-fully-booked.com/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Tech Tools for Property Managers: Enhancing Operational Efficiency in Short-Term Rentals with Christianne Crump

Jenn Boyles — Mon, 18 Dec 2023 06:30:00 -0700

Do you want to enhance your property management efficiency and streamline your operations? Learn how to achieve improved operational effectiveness in property management with the solution I will be sharing. Elevate your property management efficiency and optimize your operations with the tools and strategies I will discuss with my guest Christianne Crump. Join us as we reveal the key tech tools and techniques for property managers in the short-term rental industry to maximize their operational efficiency.

In this episode, you will be able to:

Mastering Direct Booking: Unlock the secrets to increasing your vacation rental's direct bookings and boosting your revenue.
Tech Tools Unveiled: Discover the essential tech tools that can streamline your property management tasks and supercharge your efficiency.
Human Touch Messaging: Learn how to seamlessly incorporate the human touch into your guest messaging, creating meaningful and authentic interactions for a memorable guest experience.
Tech Solutions Unraveled: Navigate the world of property management tech solutions and find the perfect fit for your unique operational needs.
Demo Mastery: Uncover expert tips for acing your demos with tech companies, ensuring you make the most informed decisions for your property management business.

My special guest this week is Christianne Crump.

Christianne Crump, the founder and CEO of STR Hub, holds degrees in nursing and zoology, bringing a diverse range of expertise to the short-term rental industry. Her foray into property management was motivated by the pursuit of sustainable retirement income, leading her to effectively manage her own short-term rental properties. Drawing from this hands-on experience, she spearheaded the creation of STR Hub, a comprehensive platform that consolidates crucial information on industry solutions and resources. This initiative serves as a valuable tool for property managers seeking to efficiently identify the most suitable resources for their businesses. With a sharp focus on emerging tech trends, Christianne offers invaluable insights for property managers aiming to enhance operational efficiency and stay abreast of industry innovations.

Connect with Christianne:

FB - @the.strhub

Instagram - @TheSTRHub

Youtube - @TheSTRHUB

Linkedin: https://www.linkedin.com/in/christianne-crump/

Facebook: https://www.facebook.com/christianne.crump

Instagram: @christiannecrump

Sign up for your free copy to our Property Management Selection Workbook: https://strhub.com/long_form_review/airbnb-property-management-software-guide/

The key moments in this episode are:

00:00:08 - Introduction to the Short Term Rental Industry

00:02:54 - Transition to Self-Management of Short Term Rentals

00:08:12 - Creation of STR Hub

00:12:46 - Emerging Trends in Tech for Property Managers

00:16:01 - Essential Tech for Property Managers in Direct Booking Space

00:18:57 - AI in Property Management

00:21:51 - Adopting Tech for Business Enhancement

00:24:21 - Choosing the Right Property Management Software

00:28:35 - Property Management Selection Workbook

00:31:09 - What Direct Booking Success means to Christianne

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Breaking Barriers and Building Connections: Annie Holcombe on the Value of Mentorship in Vacation Rentals

Jenn Boyles — Mon, 11 Dec 2023 06:00:00 -0700

In a twist of fate, Annie Holcombe's journey in the vacation rental industry began unexpectedly, as she found herself working at a hotel front desk while recovering from knee surgery. Little did she know that this serendipitous turn would ignite a lifelong passion for hospitality. But what challenges did Annie face along the way? And how did she overcome them to become a respected figure in the vacation rental community? Stay tuned as we dive into Annie's inspiring story of perseverance, mentorship, and the unexpected path that led her to success.

“I think there has been a notion for a long time that you had to be enemies with the person that was running a competitive business, but they're really not. I mean, they're your partner in the industry, in the market. You're both trying to get the same thing to happen for people to come to your destination.” - Annie Holcombe

In this episode, you will be able to:

Discover the power of mentorship for accelerated growth in the vacation rental industry.
Learn how collaborating with competitors can lead to mutual success and increased market share.
Harness the networking potential of LinkedIn to connect with other vacation rental professionals and expand your industry reach.
Unlock the personal and professional benefits of mentorship, including enhanced skills, confidence, and career advancement.
Cultivate a culture of kindness and grace in your business relationships, leading to stronger connections and shared success.

My special guest is Annie Holcombe

Annie Holcombe is a highly experienced professional in the vacation rental industry, with a remarkable career spanning over 30 years in hospitality. She began her journey working at a branded franchise hotel in Florida before transitioning into sales and eventually finding her niche in vacation rentals. Annie's expertise in the industry expanded as she worked with a company that managed thousands of units and played a key role in establishing them as the largest management company in their region. Her impressive track record caught the attention of Expedia, where she served as a market manager for the Gulf Coast region, handling vacation rentals and alternative lodging. Annie's dedication to education and mentorship led her to co-host the "Real Women of Vacation Rentals" podcast, where she shares valuable insights and experiences to support and uplift professionals in the vacation rental industry. With her extensive knowledge and passion for mentorship, Annie is a trusted resource for those seeking growth and success in the field.

Connect with Annie:

https://www.alexandanniepodcast.com/

https://www.linkedin.com/in/annie-holcombe-vrgal/

The key moments in this episode are:

00:00:08 - Introduction

00:01:27 - Annie's Background in Hospitality

00:05:49 - Passion for Mentorship

00:09:27 - Women in the Vacation Rental Industry

00:10:07 - Conclusion

00:14:02 - Learning from Others in Your Market

00:15:32 - Putting Yourself Out There

00:16:46 - The Power of Mentorship

00:19:19 - Finding Purpose and Positivity

00:28:10 - The Myth of Passive Income

00:29:01 - Mentors and Mentees

00:30:00 - Building a Network of Experts

00:30:46 - The Power of Helping Others

00:33:05 - What Direct Booking Success means to Annie

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

From Host to Hospitality Brand: Mark Winship's Guide to Personalizing the Guest Experience

Jenn Boyles — Mon, 04 Dec 2023 01:00:00 -0700

In a world of cookie-cutter accommodations, one man dared to defy the norm and revolutionize the short-term rental industry. Meet Mark Winship, whose journey took an unexpected turn on the road to success. As he expanded his portfolio to include luxury holiday let properties, Mark faced a daunting challenge - how to maintain a personalized guest experience at scale. Little did he know, the solution he would discover would not only elevate his business but also leave a lasting impact on the industry. Stay tuned as we unravel the twist in Mark's story and uncover the secret to his remarkable achievement...

Our goal is to create authentic and memorable experiences for our guests, so they associate our brand with a truly fantastic holiday. - Mark Winship

In this episode, you will be able to:

Maximize direct booking revenue with proven strategies.
Create unforgettable guest experiences through personalized touches.
Foster trust and loyalty with guests in the hospitality industry.
Elevate guest experiences by tapping into local suppliers.
Streamline operations for sustainable business growth.

Mark Winship is the founder of Gateway Accommodation and Stay New Forest. With a passion for providing personalized guest experiences, Mark and his wife Caroline have successfully grown their portfolio of short-term rentals to 59 units, soon to be 61. Despite the geographical and target market splits, Mark is committed to maintaining a high level of personalization for every guest. From offering a guest portal with all the information they need at their fingertips to sending a personalized welcome video, Mark ensures that guests feel valued and taken care of. With his focus on systemizing the personalization process and incentivizing his team to prioritize guest satisfaction, Mark has built a strong reputation for delivering a premium guest experience. Join us as Mark shares his strategies for building trust and personalizing the guest experience at scale in the short-term rental industry.

Connect with Mark:

On Instagram: @coaching.winners, @gateway accommodation, @staynewforest

https://staynewforest.info/

https://shows.acast.com/secret-serviced-podcast

The key moments in this episode are:

00:00:08 - Introduction

00:00:36 - Background and Brands

00:03:40 - Personalization at Scale

00:09:03 - Supporting the Guest Experience

00:11:10 - Building Connection with Guests

00:15:50 - Creating Authentic Experiences

00:18:00 - The Shift towards Experiences

00:20:41 - Driving Direct Bookings

00:24:49 - Building Trust and Convert Bookings

00:25:52 - Trust in OTAs

00:31:23 - Personalizing the Guest Experience

00:32:39 - Systemizing Personalization

00:33:53 - Direct Booking Success

00:35:01 - Connecting with Mark

00:37:24 - Real-Life Perspective on Short-Term Rental Hosting

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

From Ordinary to Extraordinary: Elevate Your Airbnb Guest Experience Through Upselling with Annie Sloan

Jenn Boyles — Mon, 27 Nov 2023 06:00:00 -0700

Discover the extraordinary journey of Annie Sloan, a CEO who transformed her own experience as a short-term rental host into an innovative software solution. As a young entrepreneur in California, Annie delved into the world of vacation rentals before platforms like Airbnb even existed. Her story takes an unexpected turn when she uncovers a recurring challenge faced by hosts and the untapped potential for additional revenue. Brace yourself for an eye-opening tale that will leave you eager to learn how Annie's game-changing platform revolutionizes the way hosts connect with vendors, offering guests unforgettable experiences. Get ready to unlock a world of possibilities with Annie Sloan's inspiring story.

Offering upsells in your short-term rental is not tacky, it's the way hotels do it. Upselling allows you to provide a higher level of hospitality and offer experiences that are outside of a guest's budget. - Annie Sloan

Annie Sloan is the CEO and co-founder of the Host Co, a software company specializing in helping short-term rental hosts optimize their listings and increase revenue. With a background in the hospitality industry, Annie has firsthand experience as a successful short-term rental host herself. Her journey began with renting out her apartment in San Francisco using Craigslist, and she later expanded her portfolio to include Airbnb rentals in the city. Annie's expertise in property management and her deep understanding of guest needs led her to identify a common challenge faced by hosts - upselling amenities and services. In response, she developed innovative software that allows hosts to easily offer upsells and add a new revenue stream to their listings. Through her work at the Host Co, Annie is dedicated to helping hosts maximize their guest experience and achieve direct booking success.

Connect with Annie:

https://www.instagram.com/thehostcompany/

https://www.thehost.co/

In this episode, you will be able to:

Increase your direct bookings by implementing successful strategies.
Maximize your revenue through effective upselling of amenities and services.
Enhance the value of your vacation rental by adding personalized items and unique experiences.
Learn direct booking strategies that will help you attract more guests and boost your revenue.
Discover the secrets to a successful direct booking strategy that will set you apart from the competition.

The key moments in this episode are:

00:00:08 - Introduction

00:01:50 - Annie's Background

00:03:17 - The Host Co and its Origins

00:06:06 - Hospitality vs Upsells

00:08:16 - The Host Co's Online Shop

00:13:48 - The Power of Upsells

00:14:17 - Unique Upsell Ideas

00:15:48 - On-Site Sales and Additional Services

00:17:54 - Expansion to Europe and Partnerships

00:27:53 - Creating Sticky Marketing Messaging

00:28:35 - The Perceived Value of Discounts

00:29:27 - Adding Incremental Value on a Tight Budget

00:30:15 - The Significance of the First Direct Booking

00:31:27 - What Direct Booking Success means to Annie

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Get on the 2024 Direct Booking Success Summit Waitlist:

https://directbookingsuccesssummit.com/

Unleash Your Airbnb Host Potential with Adams Taranda

Jenn Boyles — Mon, 20 Nov 2023 06:00:00 -0700

Do you want to boost your earnings and expand your business as a host? Are you searching for a way to achieve substantial growth and generate more revenue? Look no further! Today, our guest, Adams Taranda, is here to reveal the ultimate solution that will help you attain these desired outcomes. Get ready to discover how to maximize your direct bookings and gain more control over your business's success.

I quickly realized that there's something more I can do, something more I can build. With direct bookings, I gained control over my business, my cash flow, and ultimately, more bookings. - Adams Taranda

In this episode, you will be able to:

Boost your revenue by increasing direct bookings with these simple strategies.
Uncover the power of visuals and learn how to build a strong brand for your vacation rental.
Make the shift from relying on online travel agencies to taking control of your bookings and increasing your profits.
Discover the importance of high-quality photography and how it can attract more guests to your property.
Streamline your booking process with an easy-to-use platform that will save you time and effort.

My special guest this week is Adams Taranda.

Adams Taranda, the CEO and co-founder of Booklee, brings a fresh perspective to the world of direct bookings. With a background in the financial sector and a deep curiosity about the hospitality industry, Adams was drawn to the potential of Airbnb and created his own rental experience. As he delved into the world of hosting, he discovered the limitations of relying solely on OTAs for bookings. Determined to have more control over his business, Adams turned to social media marketing and brand building to attract guests directly. Through trial and error, he uncovered the secrets of direct booking success and realized the power of connecting with guests on a personal level. This journey led him to co-found Booklee, a user-friendly tool that empowers hosts to maximize their revenue and grow their business. With Adams' unique blend of financial expertise and passion for hospitality, he offers invaluable insights to hosts looking to take control of their bookings and achieve direct booking success.

https://www.instagram.com/booklee_link/

https://www.facebook.com/bookleelink/

https://www.linkedin.com/company/bookleebiolink/

Use the code "DBS" for 15% off

The key moments in this episode are:

00:00:08 - Introduction

00:01:00 - Adams' Background

00:03:03 - Discovering Direct Bookings

00:06:30 - Thinking of Airbnb as a Marketing Channel

00:09:36 - Booklee's Direct Booking Feature

00:15:54 - The Importance of Photography and Copy

00:16:42 - Booklee's Approach to Building an Online Presence

00:17:43 - Challenges with Personalizing PMS Websites

00:19:01 - Booklee as a First Step into Direct Bookings

00:21:20 - What Direct Booking Success Means to Adams

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

From Selling to Sharing: How to Create a Captivating Vacation Experience for Guests

Jenn Boyles — Mon, 13 Nov 2023 06:00:00 -0700

If you're feeling frustrated and overwhelmed by the lack of bookings and unhappy guests, despite your efforts to boost your short-term rental property, then you are not alone! You may be spending countless hours and resources on online marketing and promotions, only to see minimal results. Instead of a steady stream of bookings and delighted guests, you're left with vacant listings and negative reviews.

Remember, folks don't book a vacation rental, they book a vacation. Let's make that experience irresistible. - Jenn Boyles

In this episode, you will be able to:

Boost your vacation rental bookings with these proven strategies.
Create an unforgettable guest experience by highlighting the best of your local area.
Discover how to captivate guests with compelling content about nearby attractions.
Learn how to use storytelling techniques to connect with your guests on a deeper level.
Forge mutually beneficial partnerships with local businesses to enhance the guest experience.
Unlock the secrets to boosting bookings and creating happier guests.
Elevate your vacation rental game by shifting your content to focus on the local area experience.

The key moments in this episode are:

00:00:08 - Introduction

00:01:13 - Importance of Delivering an Experience

00:02:44 - Practical Tips for Sharing Local Area

00:03:44 - Collaborating with Local Businesses

00:04:27 - Conclusion

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Ditching the Myth: Direct Bookings Are for Everyone, Including First-Time Guests!

Jenn Boyles — Mon, 06 Nov 2023 06:00:00 -0700

Are direct bookings only for returning guests? In this episode of the Direct Booking Success podcast, I debunk the myth and reveal the secrets to attracting new guests to your short-term rental property. But what happens when your pool of potential guests starts to shrink?

In this episode I dive into the world of direct booking strategies for your short-term rental properties. With my own experience transitioning from relying on online travel agents to focusing on direct bookings, I know the value of targeting both returning and new guests. I debunk the misconception that direct bookings are only for returning guests and emphasize the importance of continually growing your pool of potential guests.

I share tips on attracting new guests through lead magnets or freebies, using a call to action to encourage bookings, and building trust with potential guests. By implementing these strategies, you can increase your direct booking success and reduce dependence on online travel agents. So grab your favorite drink, sit back, and get ready to discover the keys to maximizing your direct bookings.

Having new guests is how you can grow that pool of guests who will book with you. And yes, the online travel agents will bring you some first time guests, but it's up to you to make sure that they are the right fit for your property and business so they will come back again. - Jenn Boyles

In this episode, you will be able to:

Boost your bookings by implementing direct booking strategies that target and attract your ideal guests.
Attract new guests effortlessly by using lead magnets that provide valuable and enticing content.
Learn how to create compelling calls to action in your marketing efforts to encourage potential guests to book directly with you.
Build trust with potential guests by showcasing the unique features and benefits of your short-term rental property.
Discover effective methods to grow your email list and leverage it to increase direct bookings from your loyal audience.

The key moments in this episode are:

00:00:08 - Introduction

00:01:05 - Starting with Direct Bookings

00:03:31 - Going Beyond Returning Guests

00:09:44 - Building Trust

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Check out ActiveCampaign: https://activecampaign.referralrock.com/l/16Z98PX6051/

Breaking Barriers: Lorraine Woodward's Guide to Simple Changes for Accessible Vacations

Jenn Boyles — Mon, 30 Oct 2023 06:00:00 -0700

In a world filled with vacation rental listings, there was one woman who dared to redefine accessibility. What started as a personal journey for Lorraine Woodward became a mission to create lasting change. She discovered the unexpected twist in the vacation rental industry, where accessibility went far beyond the confines of wheelchair ramps. With her platform, she is inspiring hosts and owners to make simple changes that can transform the lives of countless individuals. But what kind of impact can these changes truly have? Stay tuned as we unravel the incredible story of Lorraine Woodward and the power of accessibility in vacation rentals.

Our goal is to provide a one-stop shop for finding accessible vacation rental properties, so that everyone, regardless of their disability, can have the opportunity to create lasting memories with their loved ones. - Lorraine Woodward

In this episode, you will be able to:

Enhance the experience for all guests by improving accessibility in your vacation rental accommodations.
Increase bookings and attract a wider range of guests by providing descriptive filters for accessible accommodations.
Create a more welcoming environment for guests with cognitive disabilities by implementing simple changes in your vacation rentals.
Boost your rental's appeal and make a positive impact by prioritizing inclusivity in your vacation rental accommodations.
Stand out from the competition and cater to a growing market by offering vacation rentals that are accessible for everyone.

My special guest this week is Lorraine Woodward. Lorraine is the Creative Energy Officer and founder of Becoming rentABLE. With a lifelong passion for advocacy and a personal experience with muscular dystrophy, Lorraine has dedicated her career to improving accessibility in the hospitality industry. Her expertise shines through as she works tirelessly to educate and empower vacation rental owners and hosts on making simple changes for improved accessibility. Lorraine's unique perspective and commitment to inclusivity have made her a trailblazer in the field, and her platform, Becoming rentABLE, serves as a valuable resource for those looking to create positive and memorable experiences for guests with disabilities. Get ready to be inspired by Lorraine's story and gain valuable insights on how to make your vacation rental more accessible on this episode of the Direct Booking Success podcast.

Connect with Lorraine at: https://www.becomingrentable.com

Take the quiz: https://3pn8okhlw7d.typeform.com/to/QaUExF3R?typeform-source=www.becomingrentable.com

The key moments in this episode are:

00:00:08 - Introduction

00:01:23 - Lorraine's Background

00:03:19 - Becoming Rentable Platform

00:06:09 - How Becoming Rentable Started

00:11:59 - Expanding Accessibility

00:16:26 - Airbnb's Filter Changes

00:17:33 - Expanding Accessibility with Other Booking Platforms

00:18:40 - Understanding the ADA and its Application

00:20:59 - Taking a Quiz for Accessibility Certification

00:25:26 - Expanding Accessibility to Cognitive Disabilities

00:33:33 - Accessibility in Hotels vs. Short-Term Rentals

00:35:03 - Making a Difference with Accessible Rentals

00:37:17 - The Importance of Recognizing Accessible Rentals

00:38:22 - Going Global with Accessible Rentals

00:39:57 - Creating Social Change through Direct Booking

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Win Over Guests and Boost Bookings: The Art of Building Trust in Vacation Rentals

Jenn Boyles — Mon, 23 Oct 2023 06:00:00 -0700

Have you ever had a guest reach out to book directly with you, completely out of the blue? That's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Little did she know, this unexpected encounter would change the course of her vacation rental business forever. In a saturated market, Jenn discovered the key to increasing direct bookings and building trust with guests. But how did she do it? Stay tuned to find out the surprising twist that led Jenn to achieve an incredible 80% direct bookings, and learn the actionable steps you can take to do the same.

Prove you can be trusted. Be upfront about what you offer and answer any questions before they are even asked. - Jenn Boyles

In this episode, you will be able to:

Unlock the secrets to direct booking success with insider tips from industry experts.
Increase your direct bookings and boost your revenue with proven strategies.
Build trust with your guests and create a memorable vacation experience.
Learn how proactive communication can enhance guest trust and satisfaction.
Discover the power of authenticity and transparency in attracting and retaining guests.

The key moments in this episode are:

00:00:08 - Introduction

00:01:02 - The Importance of Trust

00:03:26 - Don't Panic

00:07:13 - Show Your Face

00:08:41 - Prove That You Can Be Trusted

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Mastering Airbnb and Embracing Contingency Plans with Zach Busekrus

Jenn Boyles — Mon, 16 Oct 2023 06:00:00 -0700

If you're feeling frustrated and overwhelmed by relying solely on Airbnb for bookings, constantly competing for visibility and struggling to maintain consistent occupancy rates, then you are not alone! Despite your efforts to optimize listings and offer competitive prices, you may still be facing the risk of cancellations and unpredictable demand. Instead of the desired result of a steady stream of bookings, you might be experiencing periods of low occupancy and financial uncertainty.

In this episode, you will be able to:

Learn how to embrace the rise of the digital nomad lifestyle to attract more guests and boost your short-term rental revenue.
Discover the secrets to finding incredible deals on short-term rentals by tapping into the power of flexibility and open calendars.
Understand the crucial role of reviews in building trust between hosts and guests, and learn how to leverage them to attract more bookings.
Explore the personalized offerings of the Spontaneous newsletter service and find out how it can help you stand out in the competitive short-term rental industry.
Gain insights into the role of Airbnb in the short-term rental industry and learn why diversification and contingency plans are essential for your business's success.

My special guest this week is Zach Busekrus. Zach is the founder of Spontaneous, a newsletter that focuses on finding discounted stays on Airbnb. With a background in growth marketing and a decade of experience in the higher education industry, Zach brings a wealth of expertise to the short-term rental industry. During the pandemic, Zach and his wife decided to embrace the digital nomad lifestyle, breaking their lease and embarking on a year and a half of travel. Throughout their journey, they exclusively stayed in Airbnb rentals, discovering the value of flexibility and last-minute deals. Their positive experiences as guests, backed by numerous glowing reviews, led Zach to start Spontaneous, offering subscribers curated deals on Airbnb stays. With his unique perspective as both a traveler and a marketer, Zach provides valuable insights into the world of Airbnb and the opportunities it presents for hosts and guests alike.

If we could be flexible with where we went and how long we stayed, we could score incredible deals on Airbnb. - Zach Busekrus

Zach’s Website: https://www.sponstayneous.com/

The key moments in this episode are:

00:00:08 - Introduction

00:03:04 - Zach's Background in Growth Marketing

00:04:35 - Transition to Digital Nomad Life

00:07:14 - The Boom of Remote Work and Short-Term Rentals

00:09:45 - Importance of Airbnb Reviews

00:14:57 - The Power of Podcasting in Building a Network

00:15:48 - Addressing the Spontaneous App and Airbnb

00:18:12 - Airbnb's Impact on the Perception of Vacation Rentals

00:19:44 - Recognizing the Influence of Airbnb's Brand

00:30:04 - Direct Bookings vs. OTAs

00:31:35 - Importance of Direct Bookings

00:35:49 - Seeking Help and Solutions

00:37:07 - Tech Stack for Direct Bookings

00:44:10 - Canada's Short Term Rentals

00:44:35 - Direct Booking Success

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Attracting Sustainability-Conscious Guests: Transforming Your Property with Eco-Friendly Practices with Bob Garner

Jenn Boyles — Mon, 09 Oct 2023 06:00:00 -0700

Does this sound familiar? You've been told that implementing sustainability practices in your vacation rental business is crucial for attracting sustainability-conscious guests. So, you've tried to make big changes all at once, only to feel overwhelmed and frustrated by the lack of visible results. The pain of putting in so much effort without seeing the desired impact can be disheartening. But what if there's a better way? This episode reveals the power of taking small steps towards sustainability and how it can lead to meaningful changes in your business practices while attracting the eco-conscious guests you desire.

In this episode, you will be able to:

Comprehend the major impact of integrating sustainability into the vacation rental sector.
Find out uncomplicated strategies for property managers to lower their greenhouse gas emissions.
Identify the benefits of choosing green cleaning supplies and substantially reducing plastic waste.
Dip your toes into the expansive realm of sustainability which transcends the environmental framework.
See the efficacy of starting with miniature steps while incorporating sustainability practices to avoid getting unnerved.

Meet Bob Garner — a seasoned vacation rental manager with extensive industry experience and a fervent advocate for sustainability. Adapting environmentally friendly practices in his holiday apartments in Italy for nearly two decades, Bob has honed his knowledge and skills in sustainable hospitality. Always eager to do more for the environment, he launched Environmental to share his wisdom with the industry. Bob's strategy is impressive, talking about sustainability not just from a green perspective but also as a key factor in business success.

The key moments in this episode are:

00:00:08 - Introduction

00:00:36 - Pizza Parties and Sustainability

00:02:29 - The Launch of Environmental

00:04:48 - The Business Benefits of Sustainability

00:09:36 - Taking Simple Steps and Branding

00:14:48 - "Green Energy for Websites"

00:17:28 - "Green Cleaning Products"

00:19:33 - "The Importance of Reducing Consumption"

00:21:12 - "Switching to LED Lights"

00:26:25 - "Sustainability Beyond the Environment"

00:30:04 - The Power of Connection and Authenticity

00:30:39 - Website and Environmental Initiatives

Connect with Bob:

Website: https://envirorental.earth/

LinkedIn: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/

Missed the 2023 Direct Booking Success Summit? You can catch up here: https://directbookingsuccesssummit.com/all-access-pass-3-normal/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Boost Your Bookings: Unleash Direct Booking Success at the 2023 Summit

Jenn Boyles — Mon, 02 Oct 2023 06:00:00 -0700

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to promote your accommodation, then you are not alone! Many hosts, property managers and owners in the hospitality industry are experiencing the same struggle, even after investing time and money into marketing campaigns and online listings. Instead of seeing a steady stream of direct bookings, they are faced with empty calendars and declining occupancy rates.

Don't get overwhelmed with all the information. Focus on the strategies that will make the biggest impact for your business right now. - Jenn Boyles

In this episode, you will be able to:

Leapfrog your competitors with game-changing direct booking strategies from our Success Summit.
Participate in a unique online summit designed to empower hosts and property managers like you.
Engross yourself in illuminating presentations and build ties within a dedicated community on Facebook.
Master diverse domains from targeted marketing to the rise of remote work in today's business scenario.
Experience the perks of an all-access pass, and get an insider view of the generous sponsors propelling the summit.

The key moments in this episode are:

00:00:08 - Introduction

00:01:11 - The Only Free Online Summit

00:03:34 - How the Summit Works

00:08:17 - Managing Overwhelm

00:10:35 - Sponsor Highlights

Show notes are available at: https://directbookingsuccess.com/podcast/

Turn Your Website into a Direct Booking Magnet: Expert Tips from Sarah Orchard

Jenn Boyles — Mon, 25 Sep 2023 06:00:00 -0700

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone!

My guest this week is Sarah Orchard.

In this episode, you will be able to:

Find out why optimizing your website is key to ramping up direct bookings.
Get insights on personalizing website content to entice your target guests.
Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.
Get your hands on tried-and-true tactics for augmenting reservations on your website.
Learn about the economic benefits of directing your focus on direct bookings.

Connect with Sarah:

https://hudnallshideout.co.uk

https://get-fully-booked.com/

The key moments in this episode are:

00:00:08 - Introduction to the Direct Booking Success Podcast

00:03:27 - Building a Website on a Limited Budget

00:07:02 - Attracting the Right Guests with Website Content

00:10:17 - Building Trust and Connection Through Website Design

00:13:47 - Troubleshooting: No Bookings on the Website

00:14:58 - The Importance of Website Content Messaging

00:16:03 - Mobile Optimization and User Experience

00:17:41 - Creating a Captivating First Impression

00:20:12 - Essential Elements for a Direct Booking Magnet

00:21:19 - Direct Booking Success and Commission Savings

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

From View Count to Bookings: Proven Strategies for Successful Advertising in the Short-Term Rental Sector with Mike Denman

Jenn Boyles — Mon, 18 Sep 2023 06:00:00 -0700

Are you ready to take your short-term rental business to the next level? Join Mike Denman as he reveals the secrets of strategic advertising and market research that will skyrocket your bookings and profitability. But be warned, the stakes are high, and the game is just beginning. Will Mike's playbook be enough to overcome the challenges and leave you wanting more? Tune in now and find out.

In this episode, you will be able to:

Discover the crucial role that digital marketing plays in boosting short-term rentals.
Unearth effective advertising and market research tactics, hidden from sight, crucial for your business.
Understand the hidden connections between view count, click-through rates, and occupancy in your business.
Learn the secrets to budgeting and coordinating daily expenses for Facebook and Instagram ads.
Grasp the significant impact of building an online presence and mastering retargeting strategies, a game changer for your business. List 2:

Introducing Mike Denman, a diverse professional who carved a niche for himself in the world of advertising and real estate. Straddling the line between filmmaker and digital marketer, Mike navigated the complex waters of these industries with ease and precision. His journey from working for Warner Brothers to becoming a successful real estate investor is inspiring. Mike's methodologies are a testament to his belief in the power of testing and data-derived results. His ability to turn properties into profitable ventures using digital marketing strategies is impressive.

Connect with Mike:

https://www.stradvertising.com/

Https://linktr.ee/mikedenman

The key moments in this episode are:

00:00:08 - Introduction

00:01:17 - Mike's Background

00:03:17 - Testing Advertising for Short Term Rentals

00:05:20 - The Power of Digital Marketing for Real Estate

00:08:30 - Getting Started with Digital Marketing

00:11:29 - Understanding the Correlation between View Count and Occupancy

00:12:43 - The Numbers Game of Advertising

00:14:52 - Maximizing the Impact of Ads

00:17:15 - Leveraging Facebook Pixel for Remarketing

00:23:26 - Understanding the Cost of Running Ads

00:24:15 - Importance of Treating Vacation Rentals as a Business

00:25:16 - Direct Booking Success Summit and Breaking Barriers

00:26:24 - Basics of Running a Digital Marketing Campaign

00:27:56 - Mentoring and Helping Property Owners Find the Right Path

00:35:49 - The Host vs Guest Dilemma

00:36:26 - The Myth of Passive Income

00:37:02 - Leveraging Technology in the Industry

00:37:49 - Balancing Work and Leisure

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Scaling Made Simple: Proven Strategies for Remote Vacation Rental Property Management with Lisa Roads

Jenn Boyles — Mon, 11 Sep 2023 06:00:00 -0700

Does this sound familiar? You've been told that the key to scaling your property management business remotely is to simply work harder and put in more hours. Yet, despite your efforts, you're not seeing the growth and efficiency you desire. The pain of working tirelessly without achieving the desired results can be frustrating and demotivating. But what if there's a better way? A strategic approach that focuses on customer service, building strong relationships, and implementing proven strategies in the short-term rental industry. It's time to discover a path to success that doesn't require endless hours of work but instead leads to increased efficiency and growth.

In this episode, you will be able to:

Absorb ways to bring about growth in your property management business irrespective of location.
Reveal the power of extraordinary service and exceptional experiences in securing an edge in the hospitality sector.
Foster relationships with clients that will withstand the test of time and result in continued success.
Dissect result-oriented strategies in the world of short-term rentals.
Recognize the profound influence of mentors and advisors in driving success in the hospitality industry.

My special guest this week is Lisa Roads.

Lisa is an accomplished property management mogul with a remarkable track record spanning over 20 years. Driven by her father's entrepreneurial spirit, she initiated her journey with small investments in the UK. Over time, she has blossomed into an expert manager, juggling numerous properties all across Cyprus, while herself residing in the Middle East. By hand-picking teams locally and meticulously strategizing every operation, Lisa has set an impressive benchmark in short-term rentals and property management. She is here today to give us an insight into her journey and her effective tactics for managing property portfolios remotely.

There's an opportunity here to create a service that others like me are going to need. - Lisa Roads

Connect with Lisa:

https://www.linkedin.com/in/lisaroads/

https://theholidaypropertycoach.wordpress.com

https://www.facebook.com/theholidaypropertycoach

https://linktr.ee/lisaroads

SPECIAL OFFER FOR LISTENERS: 10% discount off Lisa’s signature Five P's of a successful short-term rental program.

The key moments in this episode are:

00:00:08 - Introduction

00:01:04 - Starting in the Short-Term Rental Business

00:05:03 - Scaling the Business

00:08:38 - Becoming the Local Insider

00:11:40 - The Importance of Investing in Property

00:14:05 - Building Connections and Embracing Competition

00:15:24 - Delivering Exceptional Service and Building Customer Loyalty

00:16:41 - Scaling a Property Management Business

00:19:29 - The Power of Personal Connections and Exceptional Service

00:23:02 - Navigating the Rise of Airbnb

00:27:46 - Lisa's Transition and Helping Others

00:30:43 - Realities of the Hospitality Industry

00:31:48 - Working with Like-Minded People

00:33:26 - Direct Booking Success

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for Jenn’s free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Mastering the Mindset: Transitioning from Hobbyist to Pro in the Hospitality Industry with Yvonne Halling

Jenn Boyles — Mon, 04 Sep 2023 06:00:00 -0700

Discover the unexpected twist in Yvonne Halling's journey as she transformed her beloved hobby into a thriving hospitality business. From running a cozy bed and breakfast in France purely for joy, life's demands push her to shift gears and embrace the role of a professional businesswoman. But this transition is more than just a change in mindset; it's a profound revelation that challenges her to trade time for value, not just money. Join Yvonne Halling on this remarkable path of self-discovery and watch as she unlocks the true potential of her business, leaving you craving for more.

There is a chasm between the hobbyist mindset and the professional hospitality business mentality. It's time to take the leap and cross that divide to unlock the true potential of your business. - Yvonne Halling

In this episode, you will be able to:

Find out the pathway to turning your hobbyist business mentality into a professional attitude in hospitality.
Recognize the impact of personal enhancement on your journey to becoming a top-tier host.
Comprehend the importance of the Cash Flow Quadrant in driving success in the hospitality arena.
Absorb the nuances of transitioning from a time-priced to value-prized framework in your hosting profession.
Make sense of situating yourself not just as a host, but a business head honcho and CEO in the evolving hospitality sphere.

My special guest is Yvonne Halling.

Yvonne Halling is the founder of Bed and Breakfast Coach.com and the creator of B&B Money Maker Business Transformation Program where clients typically increase their business by at least 25% in one season, while working less, paying less commissions and having more fun. Yvonne ran her B&B in the Champagne region of France for 17 years, first as a hobby making less than €10k per year, before transforming it into a thriving and profitable business, making over €100k a year with just 4 rooms without any listings with online travel agents. She won several hospitality and marketing awards and is now an award-winning consultant, coach and mentor for independent owners worldwide. Yvonne believes that hospitality businesses are the hub of local communities, attracting new money by way of guests, and which couldn’t have come by any other means, and returning that power to the owners, encouraging direct bookings via their websites, is Yvonne’s mission.

Connect with Yvonne Halling:

Website: https://www.bedandbreakfastcoach.com YouTube channel: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoach Facebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/ LinkedIn: https://www.linkedin.com/in/yvonnehalling/ Twitter: https://twitter.com/yvonne3030

Instagram: https://www.instagram.com/bedandbreakfastcoach/

Join Yvonne’s new Facebook Group - International Bed and Breakfast Owners' Lounge, for 12 months and you will receive a free PDF copy of my new book "How to Start, Run and Grow A B&B Business That You And Your Guests Love" before it's launched on Amazon later this year. The link to join is: https://bedandbreakfastcoach.com

The key moments in this episode are:

00:03:51 - Understanding the Cash Flow Quadrant

00:07:46 - Size Doesn't Matter

00:10:32 - Taking a Personal Development Journey

00:12:32 - Stepping Up as a Professional Host

00:14:29 - Embracing the CEO Role

00:16:30 - Overcoming Impostor Syndrome

00:18:06 - Personal Growth and Unique Perspective

00:19:46 - Transitioning from Hobbyist to Professional

00:23:46 - The Journey of Personal Development

00:28:41 - Elements for Turning into a Professional Host

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Breaking Seasonality: Daniela Derin's Secrets to High Occupancy Rates with Digital Nomads in Marbella

Jenn Boyles — Mon, 28 Aug 2023 06:00:00 -0700

Discover how Daniela Derin, a holiday rental owner in Marbella, Spain, capitalized on the trend of digital nomads during the pandemic. From forming a unique community during lockdown to attracting remote workers with sunny balcony views, Daniela shares her secrets to success. But what happens when flights disappear and her business is left in a precarious position? Find out in this intriguing episode of the Direct Booking Success podcast.

In this episode, you will be able to:

Seize the pandemic as an avenue of growth, capitalizing on the surge in digital nomadism.
Realize the worth of a targeted booking strategy and personal website for building trust.
Maneuver through Airbnb cancellations effectively and enhance support for your guests.
Examine the progressive digital nomad phenomenon and its effects on remote work trends.
Move beyond seasonality, sustaining high-occupancy rates year-round in Marbella.

During the pandemic, our community thrived. We brought our in-person community online and built connections with digital nomads and leisure travelers alike. We sell a lifestyle, and people want to be a part of it. - Daniela Derin

Today's esteemed guest, Daniela Derin, brings to the table a blend of European charm and business acumen. Her journey took her from the beautiful landscapes of Italy to sunny Marbella, where she has been managing a thriving holiday rental business with her partner. With 90 apartments in their portfolio, Daniela's focus is on community-building and fulfilling the evolving needs of her guests. Recognizing the rise of remote working and digital nomads, she has proactively adapted her properties to cater to this new market segment. Always ahead of the curve, Daniela gets high praise for making her guests feel right at home, remarkably, no matter how far they are from their own.

Connect with Daniela:

Instagram: @marbella.holidays

LinkedIn: danieladerin

Facebook: Daniela Vincenzo Marbella & Skol Apartments Marbella

WhatsApp: +34649999867

Website: skolapartmentsmarbella.com

The key moments in this episode are:

00:00:08 - Introduction

00:01:19 - Origins of the Business

00:06:11 - Shift to Online Platforms

00:09:27 - Building a Community

00:12:25 - Embracing Tourism

00:16:07 - Importance of Data Booking Strategy and Having Your Own Website

00:17:01 - Dealing with the Pandemic and Existing Guests

00:19:46 - The Rise of Digital Nomads

00:23:48 - Marbella's Success and the Benefits of Tourism

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

The Art of Storytelling: How Destination Marketing Can Take Your Vacation Rental to New Heights with Jodi Bourne

Jenn Boyles — Mon, 21 Aug 2023 06:00:00 -0700

Does this sound familiar? You've been told to constantly lower your prices and offer discounts to attract more guests to your vacation rental. But despite your efforts, you're still struggling to fill up your calendar and increase your direct bookings. The pain of constantly lowering your prices and not seeing the desired results can be disheartening. It's time to discover a more effective approach - destination marketing. By leveraging the power of destination marketing, you can differentiate your business, increase brand visibility, and ultimately achieve long-term success in the vacation rental industry.

In this episode, you will be able to:

Delve into the significance of destination marketing as a key differentiator in the vacation rental industry, enhancing revenue.
Decode the blueprint of successful destination marketing strategies, accelerating your brand's trajectory.
Leverage the influence of partnerships in unprecedented destination marketing results, strengthening your marketing armour.
Decipher how backlinks can skyrocket your SEO scores and website authority, revolutionizing your digital footprint.
Construct an impactful content map for triumphant destination marketing, carving your niche in the digital world.

Destination marketing is like building a spider web of content that Google loves. Create backlinks, share knowledge, and network with locals to attract and engage potential guests. - Jodi Bourne

Meet the dynamic Jodi Bourne! Displaying a deep love for hospitality, she's made it her mission to help vacation rental owners achieve their success goals. Hailing from scenic Austin, Texas, she brings over a decade's experience as a dedicated consultant and website designer. Specializing in vacation rentals, Jodi has carved a unique niche, and enjoys devising start-to-finish strategies that are as effective as they are insightful. A true traveller at heart, she has stayed in a staggering 67 vacation rentals (and still counting), providing her unmatched insights into what makes a property truly stand out.

Connect with Jodi:

Podcast: savvyhostpodcast.com

Website: jodibourne.com

instagram.com/heyjodibourne

Facebook.com/heyjodibourne

Instagram Action Plan private audio course: jodibourne.com/instagram

The key moments in this episode are:

00:00:08 - Introduction to Destination Marketing

00:05:34 - Be Your Own Travel Blogger

00:08:59 - The Power of Personal Recommendations

00:11:40 - AI Can't Write Personal Stories

00:13:51 - The Power of Sharing and Collaboration

00:15:18 - Building Traffic and Following through Networking

00:17:19 - Leading Potential Guests and Showcasing Unique Property Features

00:20:18 - Leveraging Guest Posts for Backlinks

00:21:35 - Understanding the Importance of Backlinks and Website Authority

00:23:20 - Creating a Content Map for Destination Marketing

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Data-Driven Strategies for Vacation Rental Growth: Insights from Thibault Masson

Jenn Boyles — Mon, 14 Aug 2023 06:00:00 -0700

Imagine stumbling upon a picturesque French island in the Caribbean, only for it to unexpectedly ignite a passion for data-driven decision-making. Thibault Masson's journey from a spontaneous villa shopping spree to becoming a successful vacation rental manager will leave you awe-inspired. But hold on tight, because there's an unexpected twist awaiting him on an exotic black sand beach in Bali. Find out how Thibault's determination and understanding of market trends led him to triumph over challenges and thrive in the ever-evolving world of vacation rentals.

In this episode, you will be able to:

Uncover the pivotal role of data in decoding market trends for strategic decision-making.
Identify the essentials of grasping local culture and market dynamics for operational success in vacation rental management.
Realize how to cultivate trust with property managers while putting staff welfare at the forefront.
Discover the power of leveraging social media in marketing villas and establishing authenticity.
Grasp the implications of the growing supply in the vacation rental industry and strategies to maneuver intense competition.

Know your market and cater to their needs. Understand who your guests are and create a memorable experience for them. Position your vacation rental as a place to create lifelong memories for special occasions. - Thibault Masson

Meet my guest: Thibault Masson.

Thibault is both a vacation rental property manager and a vacation rental technology marketer. He has launched and managed villas and apartments in Paris, Bali, and St. Barths. He's the founder of Rental Scale-Up, a short-term rental news, analysis, and consulting business that was recently acquired by vacation rental dynamic pricing tool provider PriceLabs, where he continues on as the Head of Product Marketing. He has previously worked for international online travel agencies, such as ebookers and Booking.com.

Connect with Thibault:

https://www.rentalscaleup.com/

https://pricelabs.co/

Maison Domingue, St Barths: https://www.saintbarth.com/domingue/

BelAmour, St Barths: https://www.saintbarth.com/belamour/

Bulung Daya, Bali: https://www.realbali.com/bulungdaya/

The key moments in this episode are:

00:01:26 - Thibault's Introduction to the Hospitality Industry

00:07:39 - Understanding the Market and Guest Expectations

00:10:01 - Challenges of Remote Hosting

00:11:36 - Building Direct Bookings and Industry Insights

00:13:38 - Importance of Understanding the Local Market and Culture

00:14:05 - Balancing Life Between Two Homes

00:14:49 - Challenges of Owning a Property Abroad,

00:15:42 - Keeping the Team Together During the Pandemic

00:16:30 - Marketing Strategy for Two Villas

00:27:32 - The Importance of Strategy and Market Data

00:28:15 - Joining Price Labs and Rental Scale Up

00:29:38 - The Value of Short-Term Rental Data

00:33:56 - The Impact of Increased Supply and Direct Bookings

00:37:36 - The Rental Scale Up Newsletter

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Don't Wait for the Perfect Time: Boost your Vacation Rental Bookings and Seize Opportunities Now!

Jenn Boyles — Mon, 07 Aug 2023 06:00:00 -0700

Are you making the most of each day or just trying to get through it? Accommodation business managers and owners, it's time to seize the day and maximize your bookings during the slow seasons But what happens when your calendar is empty and you're left scrambling for last-minute bookings? Stay tuned to find out...

In this episode, you will be able to:

Get a grip on maximizing the potential of each day and honing your productivity skills.
Gain knowledge about the imperative role of forward-thinking marketing during lean seasons.
Get savvy about designing engaging content that highlights the upcoming slow season's potential.
Enhance your email marketing skills to foster strong relationships with former guests and secure their loyalty.
Dive into the enlightening world of a free masterclass designed to help build a powerful, profitable direct booking sales pipeline.

Your slow season might be just around the corner and the worst thing to happen for you is to come out of this busy period and all of a sudden see an empty calendar stretching before you. Yikes. - Jenn Boyles

The key moments in this episode are:

00:00:08 - Introduction

00:01:37 - Making the Most of Busy Periods

00:02:55 - The Importance of Time and Planning Ahead

00:04:41 - Marketing Strategies for Slow Seasons

00:07:21 - An Invitation

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Supercharge Your Hospitality Business: Discover Expert Insights at the Free Direct Booking Success Summit

Jenn Boyles — Mon, 31 Jul 2023 06:00:00 -0700

Join me, Jen Boyles, on the Direct Booking Success Podcast as I share two big updates. From my personal journey of moving back to Canada to the launch of the 3rd Direct Booking Success Summit - the only free online event for vacation and short-term rental property managers and owners.

In this episode, you will be able to:

Uncover the art of successful online participation in the exclusive Direct Booking Success Summit formulated for property owners and managers.
Feel the personal resonance while traversing through a dramatic shift from the regal charm of the UK to the diverse charms of Canada.
Understand proven techniques to generate captivating content timely, harness AI power, and use video as a tool to magnify your brand spectrum.
Explore the untapped potential of crafting a customer-first approach, scaling property management operations, and cultivating a ever-loyal guest following.
Discover the joy of engaging and learning from a community of seasoned property managers and owners, fostering professional growth and camaraderie. List 3:

Having a community of others going through the same things is so important. And that's where the Direct Booking Success Summit can help. - Jenn Boyles

The key moments in this episode are:

00:00:08 - The first big announcement

00:02:47 - Direct Booking Success Summit

00:06:31 - Marketing Topics

00:07:32 - Hospitality Topics

00:09:58 - What you need to do next

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

From Airbnb Superhost to Independent Success: The Path to Direct Booking Domination

Jenn Boyles — Mon, 24 Jul 2023 06:00:00 -0700

Does this sound familiar? You've been told that achieving Superhost status on Airbnb is the ultimate goal for increasing bookings. So, you've worked tirelessly to maintain high ratings and provide exceptional service, only to find that it actually does little for your bookings. The pain of putting in all that effort, yet still not seeing the results you desire, can be disheartening. But here's the truth: relying solely on Superhost status is an ineffective action. In this episode, I'll uncover why diversifying your booking sources and leveraging your personal website are the keys to increasing direct bookings. Say goodbye to the frustration and hello to a steady stream of guests through your own channels.

In this episode, you will be able to:

Uncover the power struggle between direct bookings and the highly coveted Superhost status on Airbnb.
Illuminate the significant role of diversification in your booking sources for long-term success.
Discover how to sow the seeds of trust with potential guests, increasing the likelihood of direct bookings.
Explore how your personal website can become a powerful tool in securing more direct bookings.
Learn how to establish genuine, personal connections with your guests to foster trust and potentially garner repeat bookings.

Don't put all of your eggs in one basket. Your own website should be the number one place you are focusing on to bring in the bookings. - Jenn Boyles

The key moments in this episode are:

00:01:32 - Superhost Status

00:02:45 - The Word "Private"

00:04:37 - Importance of Diversification

00:08:01 - Building Trust

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Putting Your Property on the Map: Listing Unique Accommodations on Niche Sites with Alex Wilson

Jenn Boyles — Mon, 17 Jul 2023 06:00:00 -0700

From vintage trailers to treehouses, Alex Wilson and Dawn Crawford's love for unique accommodations led them on a journey they never imagined. Host Unusual was born, offering a platform for travellers seeking an unforgettable experience. But their story doesn't end there. As they pushed boundaries, Host Unusual's listings expanded to include everything from bunkers to UFOs, and even a giant boot! Property owners now have a targeted audience, while travellers discover a world of extraordinary experiences. Who knows where their journey will take them next? One thing's for sure, Host Unusual is redefining the way we travel.

In this episode, you will be able to:

Delve into the advantages of featuring distinctive properties on specialized websites.
Gain exclusive knowledge about the evaluation process for properties on Host Unusual.
Understand how to leverage niche platforms for targeted audience exposure.
Comprehend the crucial role experiential travel plays in the evolving travel sector.
Recognize the crucial contributions of direct bookings to property owners' bottom line.

We're all about promoting direct bookings, which seems like a good fit to be here. - Alex Wilson

Say hello to Alex Wilson, travel aficionado and co-founder of the groundbreaking platform Host Unusual. Alex's expertise in the world of marketing and his keen understanding of the shifting landscape of the travel industry culminated in the creation of this niche listing site that showcases rare and unusual places to stay. Upholding the values of promoting direct bookings, Alex has been instrumental in connecting property owners with discerning travellers looking for incredible and memorable experiences.

Connect with Alex:

Hostunusual.com

https://www.instagram.com/hostunusual

https://www.facebook.com/hostunusual

https://www.linkedin.com/company/host-unusual

Host Unusual has a new member joining offer so I'd urge any owners with an unusual property to get in touch to discuss further.

The key moments in this episode are:

00:00:08 - Introduction

00:03:18 - Unusual Properties

00:08:45 - Niche Listing Sites

00:11:46 - Worldwide Properties

00:14:43 - Hooking People's Attention

00:15:03 - Varied Content

00:16:38 - Partnership with Property Owners

00:17:24 - 1500 Properties and Counting

0:18:25 - Pandemic and Staycation Boom

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Direct Booking 101: How to Achieve Daily Direct Stays for your Vacation Rental

Jenn Boyles — Mon, 10 Jul 2023 06:00:00 -0700

In this episode, you will be able to:

Discover the power of direct bookings and channel diversification to optimize your hospitality business.
Uncover how social media can skyrocket your brand's presence and drive engagement.
Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.
Realize the significance of focusing on concrete booking numbers rather than being swayed by vanity metrics.
Grasp the importance of using persuasive call-to-action techniques to inspire guests to book direct stays.

Don't wait until your makeup is perfect or your hair is done. Get your brand out there. Tell everyone about it. Create brand awareness. - Jenn Boyles

The key moments in this episode are:

00:00:08 - Don't Panic! Your Business Isn't Failing

00:02:04 - Tactics to Boost Your Bookings Flow

00:03:57 - Direct Booking Success Booking Engine

00:05:00 - Vanity Metrics and Direct Bookings

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Tracey Northcott's Guide to Elevating Your Guest Experience for Rental Success

Jenn Boyles — Mon, 03 Jul 2023 06:00:00 -0700

Have you heard these myths about rental success and the guest experience?

Myth #1: As long as the place is clean, guests will be happy.

Myth #2: The guest experience doesn't matter, as long as you have a good location.

Myth #3: You don't need to go above and beyond for guests, they just want a place to sleep.

But here's the truth: a positive guest experience is essential for rental success. From first impressions to little touches that make guests feel valued, it all adds up to positive reviews, repeat visitors, and ultimately, increased rental income. Tracey Northcott is here to share her expertise on how to elevate the guest experience and maximize your rental potential.

In this episode, you will be able to:

Explore the secrets behind triumph in the hospitality universe.
Unlock the power of impactful branding for transient rentals.
Delve into the crucial connection between guest experience and rental victory.
Understand the vital role of a supportive community for expansion and guidance.
Acquire fundamental techniques to stay agile amidst market fluctuations.

My special guest is Tracey Northcott.

Meet Tracey Northcott, a successful short-term rental host with over a decade of experience in the industry. Originally from Australia, Tracey has been living in Japan for over 20 years, where she has had the opportunity to build a thriving rental business that focuses on providing unique and memorable hospitality services. As a firm believer in the value of exceptional guest experiences, Tracey has managed to attract a loyal following of guests who come back year after year, making her business stronger even in these uncertain times. Tracey's passion for people and curiosity about different cultures enable her to create truly unforgettable experiences for her guests.

I just really like people as well, so I'm always curious about how people live and what they're interested in. Taking care of people where they sleep is actually a real privilege. - Tracey Northcott

Connect with Tracey:

Website: https://www.tracey-northcott.com

Website: https://www.tokyofamilystays.com

Instagram: @traceynorthcottconsulting

Instagram @tokyofamilystays

The key moments in this episode are:

00:00:08 - Introduction

00:03:14 - Rental Business Model

00:07:40 - Preparing for the 2020 Olympics

00:10:28 - Overcoming Challenges

00:12:16 - Local Experience

00:16:38 - Building a Vision and Mission Statement

00:19:00 - Adapting to Change and Making Wise Investments

00:22:26 - Building Relationships and Branding

00:25:52 - Solving Problems and Providing a Full Experience

00:29:20 - Success in Hospitality

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Boost Your Short-Term Rental Business with Dave Cordner’s Expert Video Marketing Techniques

Jenn Boyles — Mon, 26 Jun 2023 06:00:00 -0700

Dave Cordner had always known the importance of video marketing for his short-term rental business in Belfast. But it was during the pandemic that he truly realized its power. As the tourism industry came to a standstill, Dave took it upon himself to showcase his beloved city through videos. He showcased local attractions, restaurants, and interviewed locals. What he didn't expect was the incredible response he received from viewers. His videos not only helped him secure direct bookings but also turned him into an unofficial ambassador of Belfast. Want to know how Dave's video marketing strategies can help your business thrive? Keep reading.

In this episode, you will be able to:

Find out how video marketing can boost your short-term rental bookings.
Grasp the importance of mastering five fundamental aspects to grow your short-term rental business.
Delve into the untapped potential of up-and-coming social media platforms for property managers.
Leverage local insights and skills to gain a competitive edge over online travel agencies.
Embrace a growth mindset to ensure long-term success in the short-term rental industry.

My special guest is Dave Cordner.

Say hello to Dave Cordner, a short-term rental expert with a knack for video marketing. Dave's enthusiasm for his city, Belfast, has translated into a thriving business - Central Belfast apartments. With over 70 properties under his wing, Dave has mastered the formula for marketing through informative and engaging video content. In addition to his property management success, Dave has also authored the Amazon best-seller Short Term Rental Revolution, which further demonstrates his expertise in the industry. Get ready to be inspired by his unique approach to showcasing the best his city has to offer.

Connect with Dave:

Website: https://davecordner.com/

Youtube: https://www.youtube.com/channel/UCBRTOpYXoi3dhCXoNRU8JjQ

Tiktok: https://www.tiktok.com/@centralbelfast?is_from_webapp=1&sender_device=pc

Tiktok: https://www.tiktok.com/@airbnbcoach?is_from_webapp=1&sender_device=pc

Instagram: https://www.instagram.com/_airbnbcoach/

Instagram: https://www.instagram.com/centralbelfastapartments/

The key moments in this episode are:

00:00:08 - Introduction

00:06:26 - Using Video to Promote Your Local Area

00:09:56 - Becoming a Local Expert and Building Trust

00:11:31 - Direct Bookings and Driving Revenue

00:12:37 - The Power of Experiential Videos

00:14:05 - Starting with Video Content

00:17:30 - TikTok for Short Term Rentals

00:19:18 - The Short Term Rental Revolution Book

00:23:53 - Entrepreneurial Mindset for Short Term Rentals

00:27:32 - Best Guinness in Belfast and Short Term Rental Managers

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

From Vision to Success: Prioritising Strategic Growth for Your Vacation Rentals

Jenn Boyles — Mon, 19 Jun 2023 06:00:00 -0700

Does this sound familiar? You've been told to focus on increasing your short-term rental's direct bookings, but you feel stuck in the same place. Perhaps you've tried running promotions or lowering your prices, but nothing seems to work. The frustration of not seeing results is all too real. It's time to stop spinning your wheels and start implementing a strategy that works. By breaking down your goals into manageable tasks, prioritising vision and leadership development, and utilising effective problem-solving and decision-making techniques, you can achieve significant direct booking growth. In this episode, I show you how to turn your vacation rental business around and pave the way to success.

In this episode, you will be able to:

Uncover the importance of vision and strategic thinking to succeed in short-term rentals.
Learn how breaking down goals leads to significant direct booking growth.
Discover the value of leadership development for short-term rental owners.
Find out the secrets behind effective problem-solving and decision-making in direct bookings.
Explore innovative direct booking solutions that pave the way to short-term rental success.

Whatever Direct Booking Success means to you, you must start thinking of yourself as the CEO of your business. - Jenn Boyles

The key moments in this episode are:

00:00:08 - The Importance of Having a Vision for Your Business

00:02:47 - Prioritising Leadership Development

00:03:54 - Strategic Thinking and Taking Action

00:05:10 - Thinking Like a CEO

Join the Free Masterclass at: https://directbookingsuccess.com/masterclass

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Innovative Hotel Strategies for Your Short-Term Rental with Craig Webb

Jenn Boyles — Mon, 12 Jun 2023 06:00:00 -0700

From aspiring police officer to successful hotel manager, Craig Webb's journey took an unexpected turn when he discovered the power of digital marketing. But what's even more surprising is how his experience in the hotel industry can revolutionise the short-term rental market. Are you ready to learn from his insightful strategies and take your business to the next level?

In this episode, you will be able to:

Master dynamic pricing strategies to boost direct bookings.
Discover enticing amenities that drive guests to book directly.
Unveil intricate revenue management techniques for maximum savings and profit.
Achieve the perfect balance between OTA and direct bookings for cost-effective customer acquisition.
Cultivate loyal customers through thoughtful gestures and tailored offers.

With a remarkable 32-year career in hospitality, Craig Webb has seen it all. He spent 17 years managing two hotels in the picturesque Cotswolds, mastering every aspect of the industry from marketing to rate management. As someone who has successfully transitioned from traditional hotel management to digital marketing, Craig has a wealth of knowledge to offer short-term rental owners. He is passionate about helping others learn from his experiences and adapt their businesses to the ever-changing landscape of hospitality.

‘I was doing crazy things just to get eyes on my business and try to generate direct bookings, even back then.’ - Craig Webb

Connect with Craig: https://www.webbmarketing.info/

Free SEO guide for hospitality that you can do yourself: https://webb-marketing.lpages.co/seo-tips-for-hospitality/

The key moments in this episode are:

00:00:08 - Introduction,

00:02:27 - Craig's Journey,

00:08:03 - Blurring Lines,

00:10:03 - Rate Management,

00:14:48 - Hotels vs. Short Term Rentals,

00:17:22 - Reasons to Book Direct,

00:21:22 - Accounts and Cost Analysis,

00:23:57 - Direct Booking Success,

00:26:44 - SEO for Hospitality

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Enhancing Your Vacation Rental's Guest Experience with Jacob Wedderburn-Day of Stasher

Jenn Boyles — Mon, 05 Jun 2023 06:00:00 -0700

Are you a vacation rental property manager who wants to take your guests' experiences to the next level with personalised and exceptional services?

Meet Jacob Wedderburn-Day, a savvy entrepreneur who co-founded Stasher, a brilliant solution to a common travel problem - luggage storage. With a strong background in economics and a passion for business, Jacob has used his expertise to create a platform that connects travelers with local businesses, allowing them to securely store their bags while exploring a new city. As a guest on Direct Booking Success, Jacob shares his insights on the importance of offering additional services to guests for a complete experience, and how vacation rental property managers can benefit from these services.

In this episode, you will be able to:

Discover the advantages of Stasher for property managers and direct booking to boost business.
Recognize the significance of providing extra services to guests, enhancing their overall experience.
Grasp the concept of the Peak-N Rule and how it helps strike a balance between guest satisfaction and practicality.
Learn about the perks of Stasher's insurance coverage and impact of its international growth.

‘As property managers, you probably put a lot of emphasis on that first interaction and then maybe under-appreciate how important the ending is.’ - Jacob Wedderburn-Day

Refer guests to Stasher and you’ll received a 20% commission or discount for every bag: https://stasher.com/partners

Connect with Jacob on LinkedIn: https://www.linkedin.com/in/jacob-wedderburn-day-499258111/

The key moments in this episode are:

00:00:08 - Introduction,

00:01:02 - The Idea Behind Stasher,

00:04:32 - Stasher as an Ancillary Service for Vacation Rental Owners,

00:08:33 - Parental Support and the Need for Stasher,

00:11:07 - The Importance of the Last Impression,

00:13:47 - Stasher - The Luggage Storage Solution,

00:15:02 - Balancing Guest Experience and Rules,

00:18:47 - Stasher's Coverage and Insurance,

00:21:39 - The Stasher Process for Property Managers and Guests

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Attracting Guests and Saving the Planet: The Benefits of Sustainable Vacation Rentals with Vanessa de Souza Lage

Jenn Boyles — Mon, 29 May 2023 06:00:00 -0700

Sustainability pioneer and vacation rental tech entrepreneur Vanessa de Souza Lage introduces the world's first sustainability badge for vacation rentals, offering a simple yet impactful way for property managers to reward eco-friendly practices and gain visibility in a growing market.

In this episode, you will be able to:

Grasp the crucial role sustainable tourism plays in vacation rentals and the preservation of natural resources.
Uncover powerful techniques to incorporate sustainable practices in managing your rental properties.
Familiarize yourself with the vital requirements to secure the Sustonica Badge.
Develop key communication skills to exhibit your commitment to sustainable efforts to your guests effectively.
Experience the advantages of sustainability: draw in more guests and reduce your carbon emissions simultaneously.

Vanessa de Souza Lage is a passionate advocate for sustainable tourism in the vacation rental industry. With nearly 20 years of experience, Vanessa has played a significant role in shaping the industry as an entrepreneur and tech innovator. She co-founded Rentals United, a successful channel manager, and has recently launched Sustonica, the first sustainability badge for vacation rentals. Vanessa's dedication to the environment and the industry has led her to create impactful solutions that benefit both property managers and the planet. Her friendly, approachable demeanor and wealth of knowledge make her an inspiring figure in the world of sustainable tourism.

Sustonica Website

Take the Free Test

Beat the Microbead App

The key moments in this episode are:

00:00:08 - Introduction

00:01:08 - Vanessa's Background

00:09:21 - Sustonica's Origin

00:14:09 - Community Impact

00:17:08 - Sustainability vs. Hotels

00:17:52 - Sustainability in the Hotel Industry

00:19:05 - Simple Sustainability Wins

00:24:15 - Selling Sustainability to Homeowners

00:28:03 - The Growing Demand for Sustainability

00:32:16 - The Certification Process

00:34:58 - Sustainability in Vacation Rentals

00:35:30 - Criteria for Air Conditioning

00:37:41 - Marketing to Children

00:38:43 - Sustainability Chart

00:40:24 - What Direct Booking Success means to Vanessa

Find out more about Jenn Boyles

Follow Jenn Boyles on Instagram

Join the Marketing Hub for Hospitality Free Facebook Group

Sign up to the Free Direct Booking Success Summit 2023

From Likes to Bookings: 3-steps to direct bookings for your vacation rental through social media

Jenn Boyles — Mon, 22 May 2023 06:00:00 -0700

Are you tired of trying to drive direct bookings by engaging with random guests on social media, only to see no results?

It's time to ditch the ineffective approach and focus on what really works. Join me in this episode and discover the power of engaging with perfect guests on social platforms, showcasing property benefits beyond just amenities, producing compelling content that captivates potential guests, and promoting a property by emphasizing advantages for guests. With our proven three-step strategy, you'll finally be able to harness the full potential of social media to boost your bookings and grow your short-term rental business.

‘It's not all about you. It's about the guest and what you can give them.’ - Jenn Boyles

In this episode, you will be able to:

Discover the power of engaging with perfect guests on social platforms.
Learn the techniques of showcasing property benefits beyond just amenities.
Uncover the art of producing compelling content that captivates potential guests.
Master the skill of promoting a property by emphasizing advantages for guests.
Get a proven three-step strategy to drive direct bookings using social media.

Take the challenge

From Likes to Bookings: A 3-Part Social Media Challenge for Vacation Rental Managers: https://directbookingsuccess.com/fromlikestobookings

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Building Trust and Relationships in Vacation Rentals with Jane Mack

Jenn Boyles — Mon, 15 May 2023 06:00:00 -0700

She left her city life behind to move to a remote island and run a holiday let management business with her husband. But when unexpected demand for bookings grows beyond their expectations, will they be able to keep up and maintain their success? Find out in this intriguing tale of a small business that went from zero to 100% direct bookings.

In this episode, you will be able to:

Develop meaningful liaisons with property owners and guests for a strong business base.
Stay prepared for evolving ventures by adopting flexibility and scalability.
Immerse yourself in the world of varied marketing approaches to captivate different target audiences.
Win customer allegiance through tailor-made services that fortify trust.
Get acquainted with the crux of establishing a unique selling proposition to lure potential clients.

My special guest is Jane Mack, a holiday let coach and consultant with a fascinating journey. Jane and her husband bought a holiday home property management company back in 2010, and decided to expand it to offer advertising and bookings. By 2012 they had created a full blown holiday letting agency. Their business continued to grow until they sold it to the UK’s largest holiday letting company in 2017. Having managed over 100 holiday properties, thousands of guests and with 10 years of hands-on experience, she decided to help others in the holiday let industry to grow their businesses, just as she had done.

See more: https://linktr.ee/janemackcoaching

The key moments in this episode are:

00:00:08 - Introduction,

00:01:02 - Background and Experience,

00:06:02 - Expanding the Business,

00:09:38 - Offline Marketing,

00:12:45 - Catering to a Diverse Customer Base,

00:13:55 - Marketing Strategies,

00:15:50 - Personal Touch and Repeat Customers,

00:19:28 - Importance of an Office,

00:25:25 - The Importance of Using Technology and Investing in Business,

00:26:48 - Tips for Growing Your Business,

00:30:03 - Life After Selling a Business,

00:32:32 - What Direct Booking Success means to Jane

Book your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Unlocking the Secrets of the 100 Collection with Co-Founders Travis Wilburn & Rebecca Lombardo

Jenn Boyles — Mon, 08 May 2023 06:00:00 -0700

Are you frustrated with trying to achieve higher occupancy rates with curated properties and direct bookings, but not getting the desired results?

Discover the secrets to success in this episode, where you will be able to uncover the nuances of crafting a distinguished vacation rental portfolio with the 100 Collection, comprehend the essence of personalising experiences and hospitality techniques, and learn how to forge strong bonds with guests through direct bookings and maintain loyalty.

‘Our whole intent is to help create trust for that guest and introduce them to all these great partners.’ – Rebecca Lombardo

Key takeaways:

Delve into the nuances of crafting a distinguished vacation rental portfolio with the 100 Collection.
Gauge the impact of curated guest experiences and tailored hospitality practices on vacation rental businesses.
Realise the importance of top-quality photography in boosting vacation rental success rates.
Discern the fine balance among branding, marketing, and meeting guest anticipations.
Acquire techniques to solidify relationships and secure guest loyalty through direct bookings.

Travis Wilburn builds and runs companies in travel and hospitality. His working knowledge spans every level of his organisations, from operations to business development, to maintenance. Often referred to as “the mayor of C’ville”, Travis worked to restore a sense of community and togetherness by launching Charlottesville Insider, which functions as a visitors’ bureau and destination marketing organisation all in one. Connect with Travis on LinkedIn: https://www.linkedin.com/in/travis-wilburn-03057410

Rebecca Lombardo parlayed her travel journalism experience with Huffington Post and WHERE Travel guides into a marketing and branding career where she worked with Fortune 100 companies like ebay, Kraft Heinz, Revlon, and Jackson Hewitt. She was an NBC affiliate who was one of the first "backpack journalists" reporting from Namibia, Ukraine, and Japan. She has also published a fiction novel. Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccabredholt

100 Collection:

Website: https://theonehundredcollection.com

Instagram: https://www.instagram.com/theonehundredcollection

Facebook: https://www.facebook.com/theonehundredcollection

Linkedin: https://www.linkedin.com/showcase/the-100-collection

Book your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Rise Above the Airbnb Bust: Tips to Keep Your Bookings Rolling in 2023

Jenn Boyles — Mon, 01 May 2023 06:00:00 -0700

In the past few years, the media has been encouraging people to open short-term rentals and make a fortune, but the Klondike Gold Rush of the late 19th century tells us this get rich quick tale may not have a happy ending. In this episode, I explain what it takes to keep your business afloat in a turbulent market and how to make sure you don't end up like the abandoned Klondike boomtowns.

I talk about:

Is there an Airbnb bust? (let me know your thoughts in the comments section)
Comparing 2023 to the Klondike Gold Rush
The Gold Rush Boomtowns – from 500 to 30,000 people in only a few years
STR business was booming when the lockdowns opened up
What is happening now in 2023
Tips on how to get through the Airbnb bust and more direct bookings

Book your free 15 minute call with me here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Using Chat GPT for your STR with Bart Sobies

Jenn Boyles — Mon, 24 Apr 2023 06:00:00 -0700

Have you heard of Chat GPT?

Of course you have! But do you know how to use it? And how to use it for your STR business specifically? Today's guest Bart Sobies gives us a brief description of what it is and many examples of how we can benefit from using the AI tool in the hospitality industry and how to generate more direct bookings.

We talk about:

What AI is and what Chat GPT is
How we can use Chat GPT in our marketing and communications
Giving context to our questions
The pros and cons of using it in your accommodation business
Thinking outside the box when using Chat GPT
What does Direct Booking Success mean to Bart

Book your free 15 minute call with me here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Bart Sobies

Take Bart’s AI Challenge: https://ibooked.online/ai

Connect with Bart: https://ibooked.online/bart

Calling guests on the phone before they stay with Ged Hartshorn

Jenn Boyles — Mon, 17 Apr 2023 06:00:00 -0700

I loved speaking with today's guest and finding out more about the one thing she has done that has made a real difference to her short-term rental business.

Today I spoke with Ged Hartshorn, who has created a way to make her guests feel welcome and, at the same time, retrieve vital information to really make their stay and future stays much more bespoke and personal.

We talk about:

Managing a property long distance
How calling her guests grew from a necessity
Using a script to engage with guest
Capitalising on people's excitement to retrieve information for a better experience
Going above and beyond to ensure the guests feel special
Creating memorable experiences that generate repeat bookings
Focusing on marketing to keep 100% Book Direct
What direct booking success means to Ged

Have you done one thing in your business that has made a difference?

I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Ged Hartshorn

Website: https://gwendon.co.uk/

Instagram: https://www.instagram.com/gwendonholidayhome/

Facebook: https://www.facebook.com/gwendonholidayhome

Linkedin: https://www.linkedin.com/in/gwendonholidayhome/

My must attend short-term rental events in 2023

Jenn Boyles — Mon, 10 Apr 2023 06:00:00 -0700

Have you ever been to an industry conference?

This year there are even more than ever before! And no matter where you are in the world, there will probably be one near you.

In this episode of the Direct Booking Success Podcast, I give you my list of the must attend short-term rental events in 2023. And don’t worry, one requires no travel at all!

I talk about:

Our sector of the hospitality industry can be a very lonely place
The Direct Booking Success Summit is back for its third year and is the only free marketing and hospitality educational online summit
It is hard to leave businesses to travel to the various conferences in person
Meeting others and learning new ideas is invaluable
My list of the must attend short-term rental events in 2023

My list of must attend short-term rental events in 2023:

Short Stay Summit

London, UK

27 April 2023

shortstaysummit.org

North West Vacation Rental Professionals 2023 Annual Conference

Reno, Nevada, USA

25-27 April 2023

Nwvrp.org

Short Stay Week

Barcelona, Spain

15-19 May 2023

Shortstayweek.com

Skift Short Term Rental Summit

New York, USA

7 June 2023

Live.shift.com

No Vacancy Hotel and Accommodation Industry Expo

Sydney, Australia

31 August - 1 September 2023

Novacancy.com.au

The Glamping Show

Coventry, England

14-16 September 2023

Theglampingshow.com

Direct Booking Success Summit

online

3-5 October 2023

https://directbookingsuccesssummit.com/

VRMA International Conference

Orlando, Florida

22-25 October 2023

Vrma.org

Vacation Rental World Summit

Barcelona, Spain

3-4 November 2023

Vacationrentalworldsummit.com

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

Collecting email addresses with Arthur Colker of StayFi

Jenn Boyles — Mon, 03 Apr 2023 06:00:00 -0700

How can you collect all your guests’ email addresses, not just the booker?

Today I speak with Arthur Colker who founded StayFi, the innovative solution for short-term rental owners and managers who want to collect all of their guests’ email addresses and not solely rely on the online travel agencies like Airbnb.

We talk about:

How StayFi started
How hard it is collecting guest data for marketing purposes
The dangers of solely relying on online travel agencies
Learning from the giant hotel brands
Using your wifi network with StayFi to collect your guests’ data
Building your own brand
The software and hardware needed
Integrating your digital guidebook and review process
Using texts along with emails
Email marketing and your brand voice
Lean into your strengths
What direct booking success means to Arthur

SIGN UP TO STAYFI: (affiliate link) https://stayfi.com?lmref=drnUig

For 50% off your first 3 months, use the promo code: DBS50

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Arthur Colker

Website: https://stayfi.com/

Facebook: https://www.facebook.com/StayFiSoftware/

LinkedIn: https://www.linkedin.com/company/stayfi/

3 tips to get your short-term rental bookings now

Jenn Boyles — Mon, 27 Mar 2023 06:00:00 -0700

Does your short-term rental need more bookings this spring?

In this episode, I share three practical tips for short-term rental owners and managers to increase bookings quickly. Immediate results are crucial, so I provide actionable advice to help you achieve your booking goals.

I talk about:

How strange 2023 is for bookings so far
The results of my Three Futures Growth Gameplan
How your big dreams for your business need to be broken down for you to action
Start with what will bring in the most bookings in the fastest way
Emailing your previous guests
Turn your return guests into fans
Teaming up with another business
Look at what you are promoting in your marketing
Add a call to action to get people to book

Book your free 15 minute call with me here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

Giving guests more with Madison Rifkin of Mount

Jenn Boyles — Mon, 20 Mar 2023 06:00:00 -0700

What if you could create more revenue while increasing your guests’ experience?

That's precisely what me and Madison Rifkin of Mount discuss in this episode of the Direct Booking Success Podcast.

Madison is a young entrepreneur with a wealth of experience in innovation working towards creating better experiences for guests and travellers worldwide. Madison also explains how using Mount can drive more direct bookings to your short-term rental.

We talk about:

Where Mount started
Not giving up, generating funds and patenting the ideas
The Mount system
Hospitality vs. upselling
Helping guests have more experiences
What insurance is needed
How the Mount app works
Generating more direct bookings with the Mount community
What direct booking success means to Madi

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Madison Rifkin:

Website: https://www.rentmount.com

Instagram:https://www.instagram.com/rentmount

Linkedin: https://www.linkedin.com/company/mountamenities

Having an influencer to stay with Emily-Jane Tams

Jenn Boyles — Mon, 13 Mar 2023 06:00:00 -0700

Have you ever thought of inviting an influencer to stay?

That's what today's guest Emily-Jane Tams did, and the results speak for themselves.

Emily-Jane tells us how she did it and lets us in on a few do’s and don’ts along the way…I think you are going to enjoy this one.

We talk about:

Running a full-time family holiday let business
Having a six unit property in rural Leicestershire, England
Her one thing – Inviting a social media influencer to stay
Doing the research and finding the influencer that fits your values
Approaching them and not the other way around
Trusting in your influencer to do what they do best
Planning for an influencer in your marketing plan
What direct booking success means to Emily-Jane

Have you done one thing in your business that has made a difference?

I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Emily-Jane Tams:

Website: https://mallorymeadows.co.uk/

Instagram: https://www.instagram.com/mallory_meadows_cabins/

Facebook: https://www.facebook.com/mallorymeadowsltd

Be in it to win it with Paul Stevens

Jenn Boyles — Mon, 06 Mar 2023 06:00:00 -0700

Are you staying up-to-date with industry news?

Today we speak with Paul Stevens, editor Short Term Rentalz, part of the International Hospitality News network. He is also the host of The Shortyz Awards, a perfect way to get some recognition for all your hard work.

We talk about:

Providing world-wide coverage of news for our short-term rental sector of the Hospitality Industry
The isolation you could be feeling by working for yourself, by yourself and how being part of a community can help
The background of the Shortyz Awards
Getting a pat on the back for a job well done
You need to enter for a chance to win
The new venue for the 2023’s awards ceremony
How the awards are inclusive to everyone
Some of the categories to enter
What direct booking success summit

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Paul Stevens

Website: https://shorttermrentalz.com/

Instagram: https://www.instagram.com/shorttermrentalz/

Linkedin: https://www.linkedin.com/in/paul-stevens-b75621146/?originalSubdomain=uk

Facebook: https://www.facebook.com/STRentalz

Email: paul@internationalhospitality.media

Top tips for submitting Shortyz entries here: https://shorttermrentalz.com/videos/top-tips-successful-shortyz-awards-entries/

ENTER HERE before 15th March 2023: https://theshortyz.com

Referring guests with Melanie Kriel

Jenn Boyles — Mon, 27 Feb 2023 06:00:00 -0700

What is better than receiving a referral for a stay? Perhaps having a steady stream of referrals.

That's exactly what Melanie Kriel discovered, and it's revolutionising the hospitality industry in her area. With her well-executed referral system, she's not only increasing her bookings but providing exceptional hospitality to visitors in the area.

We talk about:

Melanie’s background and how she got started with short-term rentals
The isolation of running your own business
Collaborating with other hosts and their resistance at first
How Melanie built a referral network for mutual benefit
How the network has become a community
Balancing the giving and taking among hosts
The future of her Awesome Host Referral Group
Advice for others wanting to do something similar
What direct booking success means to Melanie

Have you done one thing in your business that has made a difference? I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Melanie Kriel:

Website: https://www.beachfrontapartmentsinshakasrock.com/

Facebook: https://www.facebook.com/thompsonsbeach/

Instagram: https://www.instagram.com/beachfrontapartments

LinkedIn: http://linkedin.com/in/melanie-kriel-0383a614a

Joan and Sarah are on their way to direct booking success

Jenn Boyles — Mon, 20 Feb 2023 06:00:00 -0700

Curl up and listen while I tell you stories of two short-term owners who were looking for direct booking success?

Both were struggling in their businesses and life but were able to see a way to having the success they wanted. Direct booking success means different things to different people. What does it mean to you?

I talk about:

The challenges faced by vacation rental owners in achieving direct booking success
The different ways success is measured
Benefits of getting it right for your own business
The importance of having your own marketing plan

Book your free 15 minute call

I’ll help you get the clarity on the three areas you need to focus on to progress your direct bookings. Book your free call here: https://directbookingsuccess.com/call

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

Going all in with Sara Sokol

Jenn Boyles — Mon, 13 Feb 2023 06:00:00 -0700

Imagine finding the one thing that can help your short-term rental business stand out from the rest?

This week’s guest is Sara Sokol from Bath, Maine, USA where she has one vacation rental. She has taken her passion from her day job as a dog trainer to a new level by going all in with being not only pet-friendly but pet welcoming. Making this decision started her down a path of helping other property owners and managers who want to do the same.

We talk about:

The fear of niching down
Removing barriers to guests booking like pet fees
Opening up your mind to be more pet friendly
Using and creating Facebook groups that promote your niche
Helping others attract the right guests
Allowing guests to match with the right pet-friendly properties
What direct booking success means to Sara

Have you done one thing in your business that has made a difference to your direct bookings? I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Sara Sokol:

Facebook group: https://www.facebook.com/groups/1043741576357003

Facebook page: https://www.facebook.com/dogswelcomenorthamerica

Dogs welcome website:https://www.dogs-welcome.net/

Website: https://www.littlewhitedogproperties.com/

Email addresses: Hello@littlewhitedogproperties.com and Hello@dogs-welcome.net

Driving on the road to direct booking success without a map

Jenn Boyles — Mon, 06 Feb 2023 06:00:00 -0700

I believe that having your own marketing plan is crucial for achieving more direct bookings for your holiday/vacation/short-term rental business. Without one, it's like going on a road trip without a map or GPS – you just won't know where you're going or how to get there.

Having a plan gives you the confidence that you are on the road for direct booking success along with the knowledge and tools to get there.

I talk about:

The importance of having a marketing plan for your hospitality business
How you wouldn’t go on a road trip without a map or GPS
The questions to answer in order to start to create that plan
How you don’t have to do it all to be successful
The need of your own unique marketing plan

Book your free 15 minute call

I’ll help you get the clarity on the three areas you need to focus on to progress your direct bookings

https://directbookingsuccess.com/call

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

Don't get left behind with Evan Dolgow

Jenn Boyles — Mon, 30 Jan 2023 06:00:00 -0700

Today's podcast is with Evan Dolgow from Aidaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to e-commerce and tells us what we can learn from giant e-commerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking the time to do so can provide immense value for your vacation rental business.

We talk about:

Booking a stay online is a form of e-commerce
How to layout your website for more clicks
The importance of understanding your guest's needs
Utilising insights in Google Analytics 4
The metrics to track
Doing more of what your guests want
Why direct bookings are most important now
Creating a roadmap to stay ahead of trends
Showing trust on your website
Stay open to new ideas and experiment with AI
What direct booking success means to Evan

I’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

CONNECT WITH Evan Dolgow:

Website: https://aidaptive.com/

LinkedIn: https://www.linkedin.com/in/evandolgow/

How to stand out in 2023

Jenn Boyles — Mon, 23 Jan 2023 06:00:00 -0700

In this episode of the Direct Booking Success podcast, I talk about the term "passive income" and its implications for those in the hospitality industry. Many people who initially bought into the idea of passive income from property rentals now realise the amount of work involved and that the money does not come in passively. I also offer advice on how to stand out in the industry, including not promoting being an Airbnb Superhost and investing in overall branding to connect with guests, create a loyal customer base, and stand out from the competition.

We talk about:

Passive income and how it is marketed to property industry people.
People who initially bought into the idea of passive income from property are now waking up to the reality of the work involved.
There may be a surplus of short-term rental properties now, but this could change.
Promoting being an Airbnb Superhost is not beneficial and is actually free marketing for Airbnb.
The importance of investing in branding to stand out in the competitive industry.
Branding is not just about having a logo but a business's overall impression and personality.
The questions to answer in order to create your own brand strategy.
That your brand will evolve over time.
How to create your mission statement using the formula: [Business] helps [who] do [what] by [how].

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

https://directbookingsuccesssummit.com/

What Hospitality is with the 2022 Direct Booking Success Summit Speakers

Jenn Boyles — Mon, 16 Jan 2023 06:00:00 -0700

In September 2022, I hosted the second Direct Booking Success Summit, a three-day online summit for hosts, owners and managers in short-term rentals. It was packed with learning from top experts in the field, and today's episode is a recording of a live session I hosted with three of those experts about what hospitality is. They're all so knowledgeable and inspiring, I just had to share the conversation with you.

In this episode, you'll get to hear from Di, Bob, and Tyann. Di runs a business called Wild Harvest that offers group-exclusive teepee rentals and activities in North Yorkshire, UK. Bob is the founder of Green VR events and runs a sustainable holiday department in Italy, as well as a new platform called Enviro Rental. Tyann is the Queen of Guest Experience for Touch Stay Digital Guidebooks and owns two property management companies in the USA. I hope you enjoy the episode!

We talk about:

Hospitality is about welcoming people into your space and making them feel comfortable
A good host aims to over-deliver and prioritise the guest's experience
Hospitality involves getting to know guests and finding out what they need and want
It is important to be flexible and easygoing as a host
Hospitality can be learned, even if it doesn't come naturally
It is possible to provide hospitality remotely
Hospitality involves going above and beyond for guests, even in difficult situations
Hospitality is a significant factor in the success of a business, such as a glamping or events company
Hosting guests can be enjoyable and rewarding
Providing high-quality hospitality can lead to a positive reputation and repeat business

Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Direct Booking Success Summit:

https://directbookingsuccesssummit.com/

CONNECT WITH Bob Gardner:

Website: https://www.casaldeifichi.com

Linkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/

CONNECT WITH Di Hammill:

Website: https://www.wildharvest.org

Facebook: https://www.facebook.com/thetipifolk

Instagram: https://www.instagram.com/wildharvest_tipis_and_courses/

Linkedin: https://www.linkedin.com/in/wildharvestschool/

CONNECT WITH Tyann Marcink Hammond:

Website: https://touchstay.com

Company: bransonfamilyretreats.com

Company: missourihaus.com

Linkedin: https://www.linkedin.com/in/tyannmarcink/

Starting off the new year with five-star hospitality

Jenn Boyles — Mon, 09 Jan 2023 06:00:00 -0700

What does the word hospitality mean to you?

The market has been saturated over the past couple of years with more and more people getting into our short-term rental business.

The fact is that there's now more competition than ever. So how are you going to stand out?

We talk about:

I hear so many people getting into short-term rentals as a get-rich-quick strategy
Those who don't invest time and energy into hospitality in 2023 won't succeed
Take inspiration from the level of hospitality a five-star hotel provides
Personal touches mean more to guests
Ideas on what you can do
Create relationships with your guests
We want our guests to have a fabulous stay and return again and again

Please leave me a review wherever you listen to this podcast. I’d be so grateful!

Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onething

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

The one thing to do from the 2022 Direct Booking Success Summit Speakers

Jenn Boyles — Mon, 19 Dec 2022 06:00:00 -0700

Do you want some tips to help increase your direct bookings?

In September 2022, I hosted the second Direct Booking Success Summit. It was three days of free online learning from the top experts in our short-term rental field.

Today I'm bringing you a conversation I had with five of them as part of a special live session where they give you their one thing that you should do to increase your direct bookings. This episode features Damian Sheridan, Kelly Odor, Sarah Orchard, Jodi Bourne and Si Ranshaw.

We talk about:

SMS marketing
Add a link to your website on everything you do
Be clever with your newsletter sign-ups
If you do have people on your email list, start emailing them
A picture says a thousand words, especially if it's of your bins and toilet plunger
Stop being generic and talk directly to your ideal guest

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Damian Sheridan - https://bookdirect.show/

Kelly Odor - https://www.booksterhq.com/

Sarah Orchard - https://get-fully-booked.com/

Jodi Bourne - https://jodibourne.com/

Si Ranshaw - https://www.siranshaw.com/

It's not all about you with Concetta Cassidy

Jenn Boyles — Mon, 12 Dec 2022 05:00:00 -0700

Statistically, your ‘About’ page is the second most looked-at page on your website.

What distinguishes you from your competitors?

Today's guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers.

Singing and playing the piano from an early age taught Concetta how to resonate with an audience. When she began her journey as a vacation rental copywriter, she realised these skills came in handy. Finding the right combination of words is like hitting that sweet note in a song. It stops people in their tracks and makes them take notice.

Topics discussed:

The guest experience really resonated with me
Your story really needs to come through in your website copy
Guests feeling more connected to you can be the deciding factor for booking
Guests proactively seek out your ‘About’ page
Your ‘About’ page isn’t all about you
Guests need to know what you stand for and what your values are
What to include in your ‘About’ page
Show why you are the right choice for potential guests
Your story is a very strong business tool
Be consistent across all your marketing
What direct booking success means to Concetta

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Concetta Cassidy:

Website: https://www.thecheekypineapple.com/

Instagram: https://www.instagram.com/thecheekypineapple/

LinkedIn: https://www.linkedin.com/in/thecheekypineapple/

Perfecting your direct booking website

Jenn Boyles — Mon, 05 Dec 2022 06:00:00 -0700

If you were already on the direct booking journey, then you know how important having somewhere for your guests to ‘book direct’ with you is.

If you are just starting, let me tell you straight up, you need your own website!

Topics discussed:

Guests need to be able to ‘book direct’ on your website
Stop putting obstacles in front of guests
Not every booking will do
Using your marketing to get bookings from your ideal guest
What not to do in your marketing
Your business – your rules
Look at how Airbnb guides the guest to book
KISS - Keep it simple stupid!
Ask a friend to go and make a booking on your site for feedback on the experience
Your website should never be ‘done’

FREE EVENT:

Ask me anything about… your direct booking website

Friday 9th December 2022 at 2pm GMT / 9am EST

Live in the free Marketing Hub Facebook Group

Join us here: https://www.facebook.com/groups/marketinghubforholidayrentals

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

From Host to Manager: The mindset shift needed

Jenn Boyles — Mon, 28 Nov 2022 06:00:00 -0700

Are you an Airbnb Host or a Property Manager?

In this episode I speak about going from being a host to a professional property manager and why this is such an important change needed in your mindset.

Topics discussed:

Setting goals at the start of the year
Hospitality is a 24/7 business
Running a vacation rental/holiday let is hard work
Booking trends of the past few years
You are the CEO of your business
What I’ve heard some ‘professional managers’ say
What makes you a professional property manager
How I started with Airbnb and turned in a property manager
The pandemic changed my life
I love hospitality and helping others
Let me know your story – connect on Instagram

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

The two must-haves to drive your direct bookings

Jenn Boyles — Mon, 21 Nov 2022 06:00:00 -0700

Are you ready for direct bookings? Or need to inject some adrenaline into what you’re been doing up-to-now?

Today I'm speaking about the two must-haves you need to drive your direct bookings along with a bunch of tips to get you going.

Topics discussed:

How to get your ideal guest's attention
Encouraging people to know, like and trust you
Be consistent in all your marketing
Make it manageable for yourself and your life
You need a place that you own online
Craft a website that guides your ideal guest through to booking a stay
What to include on your homepage
People buy from people, so get more of ‘you’ on there
Don’t make it hard for guests to book online
Look at the big picture
How to get it done
Send me a DM on Instagram

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Why now is the time to get off the Airbnb rollercoaster!

Jenn Boyles — Mon, 14 Nov 2022 05:00:00 -0700

How many of your bookings come through an OTA (an online travel agent like Airbnb or booking.com or VRBO)?

Perhaps you are only listed on one of them, or maybe you're listed on all of them.

In this episode, I talk about why you should get off the OTA rollercoaster and concentrate on your own Direct Booking Success.

Topics discussed:

Stop putting all of your eggs in one basket
OTA listings get shut down
Guest complaints can cancel your bookings overnight
Guests can take offense to anything
Focus on your own direct bookings instead
It takes hard work to build your business
There is nothing passive about this industry
How to get started

Are you ready to build your business on your own ground with your own rules?

Join me for a free, live interactive masterclass on Wednesday 16 November 2022

Join me for a free Ask me anything… about using social media

Friday 11 November 2022 at 2pm GMT

Live in the Marketing Hub Facebook group

Join here: https://www.facebook.com/groups/marketinghubforholidayrentals/

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

What social media should really be used for

Jenn Boyles — Mon, 07 Nov 2022 06:00:00 -0700

Using social media for your airbnb/vacation/holiday/short-term rental? How's that working for you?

Are you chasing numbers and followers, getting frustrated that you are not getting more bookings?

In this episode, I talk about how I think you should be using social media to your advantage and getting your ideal guests to book direct with you.

Topics discussed:

Chasing followers on social media
Use social media as part of your marketing
Trap number one – vanity metrics
Trap number two – happy cupcake day and other meaningless awareness days
Trap number three – posting for the sake of posting
What to do instead
What your ideal guest wants to know about
Tell your followers what you want them to do next
A special invitation

Join me for a free Ask me anything… about using social media

Friday 11 November 2022 at 2pm GMT

Live in the Marketing Hub Facebook group

Join here: https://www.facebook.com/groups/marketinghubforholidayrentals/

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

What to write about in your email newsletters

Jenn Boyles — Mon, 31 Oct 2022 06:00:00 -0700

When I ask owners and managers of Holiday/Vacation/Short-term Rentals – What is holding you back from actually sending emails? The answer I usually hear is that they have no idea what to write about in an email.

In this episode, I’ll help you get off the starting block and on to sending out emails to those on your list.

Topics discussed:

Speak to your ideal guest, not everyone on your list at once
Newsletters vs. personal emails
What tech is needed for email marketing
Don’t write directly in your email program
Create a template to follow every time
Don’t sell all the time
Ideas on what to include in your email
What your ideal guest wants to know about
Newsletter examples

Watch my FREE masterclass on how to nail your ideal guest:

https://directbookingsuccess.com/idealguest/

Watch my email newsletter critique:

https://directbookingsuccess.com/newsletters

The email programme I use – ActiveCampaign:

https://ActiveCampaign.referralrock.com/l/16Z98PX6051/

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join me in my Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

You need two email lists to drive more direct bookings

Jenn Boyles — Mon, 24 Oct 2022 06:00:00 -0700

First off, don't panic from the title of this episode! You do need to be building two email lists, not just one. But don’t worry, not only am I gonna tell you why, but I'll also tell you a bit about how to actually do this. I will not leave you high and dry, believe me!

Topics discussed:

Previous guests are your fans or VIPs
Previous guests are your first email list
Who should be included in your second email list
Need to provide something of value in exchange for their email address
We need to be respectful of those who have given us their email addresses
Some ideas of what that download/lead magnet could be
How to get that lead magnet out
Whatever you produce, it is something that is perfect for your ideal guest
Having two lists will help you drive more direct bookings

Watch my FREE masterclass on how to nail your ideal guest:

https://directbookingsuccess.com/idealguest/

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Join me in my Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

From high season to low season – how to increase your bookings

Jenn Boyles — Mon, 17 Oct 2022 06:00:00 -0700

This time of year is not always looking fully booked. Don’t panic! Sometimes that's not a bad thing if you've been really busy over the summer, and you need a bit of a rest or perhaps you're just looking for new ways to get those bookings for this off peak time. So let's talk this through…

Topics discussed:

Marketing when you’re busy
That calendar will not stay fully booked
It’s not too late to get those low season bookings
What not to do
Emailing previous guests
Getting an email list started
Adding extra value for guests
Emailing vs. posting more on social media
Being invited into your ideal guest’s home through their inbox
What’s coming up next week

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

Building treehouses and marketing with Sarah Orchard

Jenn Boyles — Mon, 10 Oct 2022 06:00:00 -0700

Ever wondered how one of those ‘Escape to the Country TV episodes turned out?

This week I speak with Sarah Orchard. Sarah is a marketing consultant and creator of fully-booked.com and host with her husband Adrian of the Hudnails Hideout Treehouse. Sarah and Adrian were guests on the British TV show ‘Escape to the Country’ when they were looking for their own piece of land to build a holiday rental business.

Sarah chats to us about the importance of the customer journey experience and the importance of your email list.

Topics discussed:

Leaving the corporate world to travel
Backpacking ideas, treehouses and discovering the child inside
Finding the ideal land and location for a treehouse
How ‘Escape to the Country actually worked for them
All of us have competitors
Bringing people with you on your journey as you develop can create a base of possible clients
Focussing on a few hundred on your email list can be far superior to thousands on social media
What direct booking success means to Sarah

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Sarah Orchard:

Website: https://get-fully-booked.com

Website: https://hudnallshideout.co.uk

Facebook: https://www.facebook.com/GetFullyBookeddotcom

LinkedIn: https://www.linkedin.com/in/sarahorchard

You don't have to do it all to still have Direct Booking Success

Jenn Boyles — Mon, 03 Oct 2022 06:00:00 -0700

Wow! I have just wrapped the second Direct Booking Success Summit! I really hope you were there. But just in case you missed it, today I'm going to chat about my own presentation which was – You don't have to do it all to still have direct booking success. I hope you enjoy it.

Topics discussed:

How you can still have direct booking success if you don't or can't do everything
What direct booking success means
Aligning your brand
Building your online reputation
Tailoring a realistic plan for you and your needs
Increasing your visibility
Making it doable and follow your plan
Track, review and improve
Batching and scheduling
Cut the overwhelm
Direct Booking Success Group Programme

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Behind the scenes of the Direct Booking Success Summit

Jenn Boyles — Mon, 26 Sep 2022 06:00:00 -0700

The Direct Booking Success Summit is nearly here! I just wanted to say a few

‘thank-you's’ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus I’ll give you a look at awesome prizes and VIP content on offer, I can’t wait to see you there.

Topics discussed:

A big thank you to Carol and Nina for helping me put together everything needed to run this summit
All the speakers and their presentations
How we might be able to compete with the in-person conference
The new live sessions
Playing Bingo with some great prizes
Our Summit sponsors
How you can watch on replay if you’ve missed the summit
15 awesome bonuses from our speakers and sponsors

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

Who do you want to welcome into your home with Louise Brace

Jenn Boyles — Mon, 19 Sep 2022 06:00:00 -0700

In today's episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this year

Topics discussed:

Home is where your heart is
How marketing your property has changed in the last 10 years
Converting your inbound content
Creating the whole story around your accommodation experience
Making copywriting both SEO and human friendly
Who do you want to welcome into your home?
Making friends and receiving those five-star reviews
What direct booking success summit means to Louise

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Louise Brace:

Website: https://rentaltonic.com

Facebook: https://www.facebook.com/RentalTonic

Instagram: https://www.instagram.com/lou_brace

LinkedIn: https://www.linkedin.com/in/louisebrace/

Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

Of mice and being 95% book direct with Heather Bayer

Jenn Boyles — Mon, 12 Sep 2022 06:00:00 -0700

Today we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year.

Hear how the idea was born for her to leave the UK and head to Cottage Country in Ontario, Canada. And how the direct booking landscape looked in 2003, what’s changed and what the future may hold. Heather also shares another terrible Airbnb shut down story and gives some top reasons to take direct bookings.

Topics discussed:

The other residents in the cottage
Buying our first property six weeks after the idea
Marketing Ontario cottages to the UK
Started with direct bookings as there was nothing else in 2003
Then came HomeAway, Trip Advisor and finally Airbnb
Selling a 95% book direct company in 2022 and it’s future
Another Airbnb shut down story
Top reasons to take direct bookings
What Direct Booking Success means to Heather

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Heather Bayer:

Websites: https://www.vacationrentalformula.com/

Podcast: https://podcasts.apple.com/gb/podcast/vacation-rental-success/id599200191

Instagram: https://www.instagram.com/cottageguru/?hl=en

Facebook group:https://www.facebook.com/groups/business.of.str.property.management

Linkedin: https://www.linkedin.com/in/heather-bayer-8773986/?originalSubdomain=ca

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Pizza parties and sustainability with Bob Garner

Jenn Boyles — Mon, 05 Sep 2022 06:00:00 -0700

Put your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions.

How did you do?

This is just a snippet of my conversation with Bob Garner, another speaker at this year’s Direct Booking Success Summit, starting on the 27th of September.

Bob owns and operates Casal dei Fichi, six holiday apartments in Le Marque Italy. His other passion is that he spends a lot of time on environmental issues. Trying to persuade our industry to adopt sustainable practices and attract and retain guests who are looking to stay sustainably.

Topics discussed:

Environmentally-friendly holidays
300 pizza parties
Sustainable rebuild in Italy
The impact of sustainability
Persuading the travel industry on sustainability
Net zero by 2050
Tourism declares a climate emergency
What direct booking success means to Bob

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Bob Gardner:

Website: https://www.casaldeifichi.com

Linkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Failure, success and hospitality with Yvonne Halling

Jenn Boyles — Mon, 29 Aug 2022 06:00:00 -0700

Ever thought of what it would be like to start your own B&B business in a foreign country, virtually on your own with children? That is what today’s guest, Yvonne Halling did. And that’s only the start of her amazing story of reinvention.

Yvonne Halling is a speaker at this year's Direct Booking Success summit this September. Yvonne's jaw-dropping story will have you hooked from start to finish. Plus, she has some fantastic nuggets of advice on how to fill your rooms throughout the year.

Topics discussed

Creating a B&B business as a mother, wife and British citizen in France
Attracting guests before the internet
When the hobby became a business
Dealing with a home fire and family depression
Personal development is essential in the direct booking business
A direct bookings business is primarily mindset
Creating the type of experiences that set us apart from hotels
What Yvonne will be speaking on at this year’s summit
What direct booking success means to Yvonne

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Yvonne Halling:

Website: https://www.bedandbreakfastcoach.com

YouTube: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoach

Facebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/

Linkedin: https://www.linkedin.com/in/yvonnehalling/

Instagram: https://www.instagram.com/bedandbreakfastcoach/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Getting bookings in your calendar with Kelly Odor

Jenn Boyles — Mon, 22 Aug 2022 06:00:00 -0700

Hello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, it’s Kelly Odor; Marketing Director at Bookster.

Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries.

She is frequently recognised for her expertise at industry-wide events, and the Direct Booking Success Summit is no different. I’m thrilled to have her back again to speak.

This year, Kelly will be speaking on simple techniques to attract the people you want.

Topics discussed:

What Bookster is and how it helps the short-term rental industry
Incorporating SEO into your web design
What has kept Kelly in the industry
Looking at the impact on the environment both personally and as a company
What Kelly is going to be speaking about at this year’s summit
Being in control of your guest data, email data, business rules and outlays
What direct booking success means to Kelly

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Kelly Odor:

Website: https://www.booksterhq.com/

Instagram: https://www.instagram.com/booksterhq/

Linkedin: https://www.linkedin.com/in/kelly-odor/?originalSubdomain=uk

Twitter: https://twitter.com/kelly_odor

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Bringing in the guest experience with Jodi Bourne

Jenn Boyles — Mon, 15 Aug 2022 06:00:00 -0700

Welcome to episode 8, in this episode I speak with my good friend and fifth-generation Texan, Jodi Bourne (no relation to Jason!). We delve into Jodi’s specialisations in the rental industry plus a quick peek into what Jodi will be delivering in the Direct Booking Success Summit in September.

Jodi helps busy and frustrated hosts build a badass vacation rental business that WOWS their guests and increases direct bookings.

She works with vacation rental, glamping, and boutique property management companies to build rewarding and successful hospitality businesses, create curated guest experiences and market their properties off of online travel agent sites like Airbnb and VRBO.

Plus Jodi’s an advocate for industry-wide professionalism, sustainable tourism and booking direct.

Topics discussed:

What made Jodi want to specialise in vacation rentals
When the guest experience starts
Building professionalism at the Vacation Rental Business School
The secret sauce of being successful on social media
Keeping away from shiny object syndrome and concentrate on what works for you
Authenticity in your marketing
What direct booking success means to Jodi

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles

CONNECT WITH Jodi Bourne:

Website: https://jodibourne.com/

Facebook: https://www.facebook.com/HeyJodiBourne

Instagram: https://www.instagram.com/heyjodibourne

Linkedin:https://www.linkedin.com/in/jodibourne/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

More than just accommodation with Di Hammill

Jenn Boyles — Mon, 08 Aug 2022 06:00:00 -0700

Do you like the idea of adding additional services to your rental offer or perhaps you want to provide some activities for your guests but aren’t sure what you can deliver? Then this episode is for you.

I spoke with Di Hammill, one of the Direct Booking Success Summit returning speakers from last year and she has a great presentation to share at this year’s summit so stay tuned to find out more.

Di is not only a glamping site owner and activity provider but a qualified teacher, a Permaculture designer, a natural beekeeper, an archery GB instructor, a blackbelt in TaeKwonDo, a survival medic, a NNAS navigation tutor plus a natural navigation tutor, and a Member of the Association of Foragers. Di is seen as one of the country's leading experts in simple, natural lifestyle and self-reliance and is often asked to comment in the media or speak at national shows about various aspects of her work.

Topics discussed:

The amount of last year’s bookings in comparison to this year
Advice for those thinking about starting their own glamping site
Don’t be frightened to delegate
Getting strategies and systems in place
How to add an experience to your holiday/vacation rental
Becoming more than just accommodation in this current competitive market
Keeping the personal touch with your guests
Empowering accommodation owners to look at their customer journey – from initial contact to glowing review!

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

CONNECT WITH Di Hammill:

Website: https://www.wildharvest.org

Facebook: https://www.facebook.com/thetipifolk

Instagram: https://www.instagram.com/wildharvest_tipis_and_courses/

Linkedin: https://www.linkedin.com/in/wildharvestschool/

Join us at the virtual Direct Booking Success Summit (27-29 September 2022), head to https://directbookingsuccesssummit.com/ to get on the waitlist.

How to get the most out of the Direct Booking Success Summit

Jenn Boyles — Mon, 01 Aug 2022 06:00:00 -0700

Think about a goal you would like to achieve in your business …. but you only had 24hrs to do it. Do you think you could achieve it? Or would you be completely overwhelmed?

This week, not only do I tell you about the rest of the amazing speakers at this year's Direct Booking Success Summit but I also give you a few tips on how to get the most out of the summit for you and your business.

Topics discussed

Introducing the second half of the Direct Booking Success Summit Speakers
How not to get overwhelmed at the summit
You're the one person who knows your business inside and out, think at what you want to learn about right now
Focus on the topics that will help you now
I want you to take action from what you learn at the summit
The All-access Pass will give you ongoing access to all the presentations
The VIP All-access Pass will give you even more to help you achieve more direct bookings

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

Direct Booking Success Summit Speakers mentioned in this episode:

Elaine Watt – https://stayworcestershire.co.uk

Sarah Orchard – https://get-fully-booked.com

Yvonne Halling – https://www.bedandbreakfastcoach.com

Neely Khan – https://neelythere.co.uk

Bob Gardner – https://www.casaldeifichi.com

Louise Brace – https://rentaltonic.com

Damian Sheridan – https://bookdirect.show

And me… Jenn Boyles – https://directbookingsuccess.com

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

The why and who of the Direct Booking Success Summit

Jenn Boyles — Mon, 25 Jul 2022 06:00:00 -0700

This week we are asking the question, Why? Why did I start the Direct Booking Success Summit last year? Well, it's quite simple, we all work for ourselves and it can get a little lonely out there. I just knew it would be a great idea to pull together a collection of experts in one place to share their knowledge and have a safe space to bounce ideas off of like-minded businesses and to meet and greet new faces. Plus I'll tell you a bit about a few of the great speakers we have this year!

Topics discussed

Why I started the Direct Booking Success Summit last year
Many of us don’t have a team we can talk through our ideas with
Conferences are a great way to bring us all together
All presentations at the Direct Booking Success Summit are free
All Facebook events are free
This year 17 speakers are lined up to give presentations – real learning opportunities

CONNECT WITH Jenn Boyles

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022)

Direct Booking Success Summit Speakers mentioned in this episode:

Heather Bayer – https://www.vacationrentalformula.com

Julie George – https://milliondollarhost.com.au

Jodi Bourne – https://jodibourne.com

Di Hammill – https://www.wildharvest.org

Si Ranshaw – https://www.siranshaw.com

Michelle Woodman – https://ditchurota.co.uk

Kelly Odor – https://www.booksterhq.com

Tyann Marcink – https://tyannmarcink.com

Kate Stinchcombe-Gillies – https://touchstay.com

Direct Booking Success Summit Overview

Jenn Boyles — Mon, 18 Jul 2022 06:00:00 -0700

It's happening again, after my crazy idea to hold an online summit in 2021 the Direct Booking Success Summit is back for a second year - 27th to the 29th of September 2022.

I was so grateful for the amazing responses from people around the world for the last summit, that I had to do it again, but this time even better; with bonus content on the 30th of September and the choice of two All-access Passes with even more goodies packed with value. I can’t wait to see you there!

Topics discussed

• Direct Booking Success Summit – 27th to the 29th of September 2022

• Three days of speaker presentations for achieving direct bookings through marketing

• This summit is completely online, which means you don't have to fly or drive anywhere

• Each presentation is free to view for 24hrs

• There will be live events happening in a special Facebook Group

• Two All-access Passes with bonus content and live sessions on the 30th September 2022

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

What I wish I had known

Jenn Boyles — Mon, 11 Jul 2022 06:00:00 -0700

Growing up in the hospitality industry gave me a unique insight into its ups

and (smelly 😊 ) downs! In today’s episode, I give you some insight into my background, growing up in hospitality, my creative education, and managing properties around the world. I let you in on some of the things I wished I had known in the hope that it will help you in your quest to direct booking success

Topics discussed

Growing up with the fun and glamorous side of hospitality
The dreaded laundry room
Acquiring skills in graphic design and marketing creative arts
Difficulties standing out on Airbnb
Guests from previous owners
What I wished I’d known

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

Marketing and your guest’s booking journey

Jenn Boyles — Mon, 11 Jul 2022 06:00:00 -0700

Today’s episode is all about using marketing to guide your guests on their booking journey.

The similarities between dating and marketing and creating a waffle-free strategy for your

guests to know, like, and trust you; allowing them to take action and book

direct with you.

Topics discussed

Marketing is just like dating
You can compete with the likes of Airbnb and the other OTA’s
Guests need to know, like, and trust you to then take action and book.
Stop wasting time posting waffle online
Being everywhere you can in order for potential guests to know you exist
How do guests know to book?

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

Direct Bookings aren’t for everyone

Jenn Boyles — Mon, 11 Jul 2022 06:00:00 -0700

Hello

and welcome to the very first episode of the Direct Booking Success Podcast.

Today’s episode is all about why Direct bookings can be the best way to take control of

your property and profits but not necessarily for everyone.

I am your host Jenn Boyles and I am so looking forward to sharing lots of stories

and providing lots of value to those who want to achieve more direct bookings, decrease

your dependency on OTAs whilst increasing your profits and control over your

business.

Whether you are an Airbnb host, short-term rental

owner, property manager, or investor, each week I will share business and

marketing strategies to help you build your own business. I will also bring you

the best in the industry to share their knowledge along with owners and managers

to talk about what they are doing to achieve their own direct booking success.

Topics discussed

What does direct booking success look to you?
Building your business on someone else's land
Airbnb True horror story
Don't put all your eggs in one basket, Diversify
Your own direct bookings are where you're going to make your business
Promote your business, not someone else's

CONNECT WITH Jenn Boyles:

Website: https://directbookingsuccess.com/

Facebook: https://www.facebook.com/directbookingsuccess

Instagram: https://www.instagram.com/directbookingsuccess/

LinkedIn: https://www.linkedin.com/in/jennboyles/

Join me at the virtual Direct Booking Success Summit (27-29 September 2022).

Direct Booking Success Podcast

Jenn Boyles — Mon, 04 Jul 2022 06:00:00 -0700

Hi! I’m Jenn Boyles.

If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you! 

Whether you are an Airbnb host, short-term rental owner, property manager, or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with owners and managers to talk about what they are doing to achieve their own direct booking success.

Join me at the virtual Direct Booking Success Summit (27-29 September 2022). 

For more, see: directbookingsuccess.com