Distribution First

Why You’re Burned Out (Even Though You Love Your Work)

Tue, 30 Sep 2025 02:00:00 -0400

You love what you do. So why does it still feel like you're drowning?

In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout.

Jake shares the exact systems he uses to automate, delegate, and eliminate the tasks that were draining his time, energy, and creativity — and how doing so didn’t just help him grow his business, but also made him a better husband, dad, and leader.

If you’re stuck in hustle mode, wearing too many hats, or constantly wondering why you’re exhausted even when things are “working,” this episode is your blueprint for building a sustainable path forward.

***

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Launch Expert Reveals Her 6-Figure Launch Strategy (with Erica Schneider)

Tue, 29 Jul 2025 02:00:00 -0400

This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services.

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What We Learned Analyzing 50+ B2B YouTube Channels

Tue, 03 Jun 2025 02:00:00 -0400

What do you learn when you analyze 50+ B2B YouTube channels? Well, some of our assumptions are completely wrong. And some of what we found was shocking. In this episode, we break down why most business content gets ignored, what actually drives performance on YouTube, and how to build a strategy that doesn’t burn out your team. If you're publishing weekly just to keep up, this episode will change how you think about video for your company.

***

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Meet The Content Strategist Fixing the Creator Burnout Problem for Good

Tue, 29 Apr 2025 02:00:00 -0400

♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/

Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Damon John, and Dr. Benjamin Hardy and he shares why most content strategies lead to burnout and what smart creators do instead to grow sustainably without chasing viral trends.

***

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Why YouTube Crushes Every Other B2B Marketing Channel

Wed, 02 Apr 2025 02:00:00 -0400

Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.

I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.

In this episode, we cover:

Why most B2B companies are doing YouTube completely wrong
The difference between dumping content and using a real YouTube strategy
How YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)
What B2B marketers need to learn from creators
Why thumbnails and titles matter more than your production quality

***

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The ‘Low-Effort’ Video Strategy Every Company Needs Right Now

Tue, 18 Mar 2025 02:00:00 -0400

If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage.

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The Simple Webinar Playbook That Drives Leads & Sales Every Month ft. Shannon Howard

Tue, 04 Mar 2025 02:00:00 -0400

In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool.

We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025.

***

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They give you unlimited podcast editing and strategy for your podcast.

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Quick Hit: How I Accidentally Found My Content POV (And It Changed Everything)

Tue, 25 Feb 2025 02:00:00 -0400

In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right.

Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everything clicked. In this episode, I break down:

How experimenting with everything led me to my niche
The moment I realized passion alone wasn’t enough
Why most creators struggle to find their voice (and how to fix it)
How my content became 10x easier to create once I nailed my POV

If you feel like your content isn’t resonating (or you’re tired of throwing ideas at the wall) this episode is for you.

***

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We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary

Tue, 18 Feb 2025 02:00:00 -0400

Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish.

James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution.

By the end of our conversation, you’ll have a clear understanding of how to smartly leverage both organic distribution and paid media to ensure your content reaches exactly who it needs to.

***

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Quick Hit: The Surprising Way We Drove 25K Views Without Starting From Scratch

Tue, 11 Feb 2025 02:00:00 -0400

Get the secret to turning blog posts into viral video content.

If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy.

Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch.

***

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They give you unlimited podcast editing and strategy for your podcast.

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Genius Email Marketing Strategy for B2B Marketers (2025) ft. Casey Hill

Tue, 04 Feb 2025 02:00:00 -0400

Ever wondered why email marketing is still such a big deal in 2025?

Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.

Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Quick Hit: What Blogging Does to Your Growth Potential - Ross Simmonds

Tue, 28 Jan 2025 02:00:00 -0400

Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.

By the end of this chat, you’ll get why just blogging isn’t cutting it anymore and how you can find and use the right channels to really connect with your audience. Get ready to shake up your content strategy and learn all about making your content worth sharing.

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey

Wed, 22 Jan 2025 02:00:00 -0400

In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence.

The tips and strategies she outlines in this episode can help you maximize your podcast's potential, even with limited resources. If you’re ready to stop chasing metrics and start creating intentional, sustainable content, learn how to approach podcasting like Rachel does.

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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The EASIEST Distribution Strategy in 2025 | Small Business Sweet Spot

Wed, 15 Jan 2025 02:00:00 -0400

In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.

They cover:

The myth of “just putting content out there”
Why relying on SEO alone isn’t enough to get your content seen
Understanding the 80/20 rule for content performance
The importance of repeating and repurposing your key messages
Overview of the Distribution First Framework

⚡️Get the FREE Distribution First Crash Course

https://bit.ly/distroplaybook

***

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How Successful Marketers Deal with Content Overload (with Erica Schneider) [Best of 2024]

Thu, 02 Jan 2025 02:00:00 -0400

Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.

In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time.

They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media.

***

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SPONSOR

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They give you unlimited podcast editing and strategy for your podcast.

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Ross Simmonds Schools Me In All Things AI [Best of 2024]

Thu, 26 Dec 2024 02:00:00 -0400

Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.

Integrating GPT with Google Sheets for meta descriptions and blog posts.
Use AI to enhance your creativity and judgment.
Tips for creating effective AI prompts for clearer outputs.
The role of AI in marketing: Replicating tasks and improving efficiency.
The future of AI in job markets and personal growth strategies.

***

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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This SIMPLE LinkedIn Trick Changed Everything for Me (with Matt Barker) [Best of 2024]

Tue, 17 Dec 2024 02:00:00 -0400

Struggling to keep your LinkedIn content consistent? I get it.

In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.

***

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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How To Create BOFU Content Like A Conversion Pro [Best of 2024]

Tue, 10 Dec 2024 02:00:00 -0400

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.

She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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These "Trends” Are The New Normal [Best of 2024]

Tue, 03 Dec 2024 06:15:00 -0400

Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024.

The panel drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should have leaned hard into building brand authenticity.

Special thanks to RevGenius for hosting the panel.

***

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They give you unlimited podcast editing and strategy for your podcast.

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Wake Up from Your Marketing Nightmare

Wed, 27 Nov 2024 09:00:00 -0400

Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:

Optimizing and repurposing existing content to maximize its impact
Leveraging AI tools like ChatGPT and Goldcast for efficient content transformation
Practical strategies for channel-specific content distribution

Learn from real-life case studies and actionable insights that will help you rethink your content strategy.

***

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Distribution First Strategy Session [Coaching Call]

Tue, 19 Nov 2024 02:00:00 -0400

Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

How to leverage YouTube for distribution in 2025
How to use content for sales enablement
Why LinkedIn newsletters might be an untapped channel

***

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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How to Get More Pipeline with Less Output | Breaking B2B

Tue, 05 Nov 2024 02:00:00 -0400

In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.

They cover:

How to stand out with so much noise and fluffy media being posted by brands
How to create content that drives sales pipeline and revenue
A breakdown of the strategy to drive more views & leads with less output

***

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They give you unlimited podcast editing and strategy for your podcast.

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3 Goals For Better Distribution (And How to Optimize Your Process)

Wed, 23 Oct 2024 02:00:00 -0400

In this episode of Distribution First, discover how to optimize your content distribution strategy. We delve into the three top-level goals that drive distribution success. Learn to create momentum, maintain consistency, and strategically plan your content releases to amplify reach and reduce creation costs.

00:00 Introduction

02:03 3 High-Level Goals for Optimization

05:23 Optimizing Your Distribution System

07:37 Creating a Distribution Plan

13:15 Optimizing Content Distribution

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Why You Can't Grow Your Brand With More Channels

Wed, 09 Oct 2024 02:00:00 -0400

Posting on more channels doesn't equal more success. In this episode, learn how to choose the right platforms by focusing on your audience, distinguishing between demand capture and creation, and leveraging resources effectively.

Avoid juggling too many platforms—pick one, nail it, and expand from there.

00:00 Introduction

01:12 Choosing the Right Distribution Channels

02:43 Demand Capture vs. Demand Creation

06:10 Understanding Your Audience

08:23 Capacity and Infrastructure for Content Distribution

***

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They give you unlimited podcast editing and strategy for your podcast.

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This Simple Strategy Can Amplify Anything You Create

Tue, 01 Oct 2024 02:00:00 -0400

Today's episode of Distribution First dives into the practical steps you need to turn one piece of content into a content machine.

Join me as I break down the second phase of the Distribution First framework - execution. I’ll share how to set up a distribution document, break down long-form content into bite-sized pieces, and build a content library that keeps your socials and inbox buzzing with activity. Imagine turning one blog post into a dozen social media posts, graphics, and videos, creating an unstoppable distribution flywheel.

Plus, learn from my own experiences on how repurposing saved a blog post from 30 views to over 10,000 impressions. If you're ready to stop creating more stuff and start maximizing what you already have, this episode is a must-listen. Tune in to discover how a smart distribution strategy can transform your content marketing approach.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

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***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Why 97% of Content Is a Waste of Time (And How to Fix It)

Tue, 24 Sep 2024 02:00:00 -0400

In this week's episode, we're diving into the critical first phase of The Distribution First Framework: and I'm breaking down the essential steps to create a robust distribution strategy that you can count on. Without a solid foundation, your work is scattered, unstrategic, and a waste of time.

We'll discuss why you need content worth sharing, how consistent promotion is non-negotiable, and the importance of aligning your team around core messages and strong points of view (POVs).

I'll walk you through the process of auditing your existing content to see what you already have that fits into your new structure, saving you time and effort in the long run. Learn why your POVs are not just hot takes but should be strategically aligned with your marketing goals and truly resonate with your audience.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Revealing The FULL Distribution First Framework (4 Phases You Can't Skip)

Tue, 17 Sep 2024 02:00:00 -0400

I haven't talked much about this in public. But in today's episode, I tackle the entire Distribution First system. This is designed to help you get the most ROI from your content. I break down the four essential phases—foundation, execution, optimization, and maximization—that will transform your content strategy. If you're tired of creating content that sits unused or struggling to prove its value, this episode is a must-listen. Learn how to make every piece of content work harder for you.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Quick Automation Tricks to Simplify Your Content Distribution

Tue, 10 Sep 2024 02:00:00 -0400

Do you find yourself stressed out trying to keep your content organized and posted on time? Wondering how to use automation without making your content seem robotic?

In this week's episode, Justin Simon and guest Anna Burgess Yang talk about how you can use automation to share your content without losing your personal touch. They discuss simple strategies using tools like LinkedIn, Trello, Buffer, and Zapier to help you stay organized and save time.

Anna shares her workflow tips and shows how you can make automation work for you while keeping your content authentic. Tune in to learn practical ways to improve your content marketing strategy and make your work easier.

Make sure to subscribe to the Distribution First podcast and our newsletter for more tips and tricks to get the most out of your content.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Build an UNFORGETTABLE Personal Brand (Expert Panel)

Tue, 27 Aug 2024 02:00:00 -0400

In this week's episode, Justin Simon and a panel of content and personal brand experts, including Brianna Doe, Chelsea Castle, and Blaine Bolus, look at how to successfully use AI to build your personal brand in 2024 and beyond.

For leaders, managers, solopreneurs, and individual contributors, building a powerful presence on LinkedIn is a game-changer.

Listen in as the panel dives into 5 strategies they have used to use AI to speed up their creation processes without losing their soul.

Special thanks to RevGenius for hosting the panel.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Grow a Successful B2B YouTube Channel | Live Community Q&A

Tue, 20 Aug 2024 02:00:00 -0400

In this episode, we go behind the scenes inside the monthly group Q&A session that happens every month in the Distribution First community.

Members discuss various strategies and challenges related to YouTube content optimization. We touch on the benefits of repurposing content, the impact of YouTube Shorts, and tips for engaging audiences on different platforms.

The conversation also covers practical insights into using tools like HockeyStack and RB2B for tracking and reporting content performance. And lots more!

In this episode, you'll learn:

How to utilize LinkedIn profiles for targeting website visitors
The importance of YouTube titles and thumbnails to boost video views
How repurposing long episodes into short clips can increase reach
Why tracking engagement data is crucial for validating podcast value
Why separating shorts and long-form videos is beneficial for YouTube channels
How vertical videos on LinkedIn can drive growth
How to identify trends and enhance your marketing results

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Create B2B Video Content Your Audience Craves (Works for Every Marketer)

Tue, 13 Aug 2024 02:00:00 -0400

Consistently creating high-quality video content is a challenge for many B2B companies. You know it's important to engage with your audience and showcase your expertise, but the video process can be daunting and time-consuming.

If you're a B2B marketer, you might be asking yourself: What's the best way to create video content that maximizes our resources and delivers real results?

In this week's episode, host Justin Simon and guest Nathan Yerian dive into the world of B2B video content creation. As the CEO of Anthem Content, Nathan shares actionable tips for extracting valuable insights from your subject matter experts and transforming them into engaging video assets. Tune in to learn how to level up your B2B video content strategy and drive meaningful growth for your business.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Drive the Right Traffic and Leads with This Modern SEO Strategy (with Sam Dunning)

Tue, 06 Aug 2024 02:00:00 -0400

In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.

Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.

In this episode, you'll learn:

How to prioritize bottom-of-funnel keywords that align with customer buying intent
How to drive qualified leads and sales with targeted content
Why a targeted approach to SEO is more effective than broad, high-volume keyword strategies
How updating existing content, improving design, and building links can enhance SEO rankings and visibility over time

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]

Tue, 30 Jul 2024 02:00:00 -0400

In this episode of Distribution First, Justin Simon sits down with Ali Schwanke to reveal how you can transform your old content into something that can continue to work for you long after you hit publish. Learn practical methods to breathe new life into your existing assets and significantly boost engagement over the long haul.

In this episode, you'll learn:

1. How repurposing existing content can combat burnout and drive better engagement.

2. Why testing short-term pilots can validate alternative content strategies without a long-term commitment.

3. How building relationships and understanding leadership's priorities can secure buy-in for content initiatives.

4. Why planning and scripting are crucial for efficient webinars and easier content repurposing.

5. How consistent and repeated messaging can effectively capture and maintain audience attention.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]

Tue, 23 Jul 2024 02:00:00 -0400

In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.

Tune in and uncover:

- Low-cost, low-effort ways to launch and validate your podcast

- The importance of focusing on resonance-based metrics over reach

- Tactics for aligning your podcast goals with your overall content strategy

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

The Perfect Distribution Strategy for Beginners: A 3-Step Guide [Best Of]

Tue, 16 Jul 2024 02:00:00 -0400

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. Justin looks at the challenges B2B companies face right now to get their content seen in a sea of noise and how to create a choose the right mix for your business.

In this episode, you'll learn:

Why most companies' strategies leave their work hidden from their audience.
Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

[00:00:00] Only 39% of B2B Businesses have a Content Strategy

[00:03:20] Why SEO is Still Crucial for Success

[00:06:24] The Long-term Content Mindest

[00:12:07] Using Daily Content to Drive Momentum

[00:15:34] Why Build An Owned Platform

[00:17:07] STOP Worrying About Gaming the Algorithms.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

🔥 Distribution First Accelerator (1:1 mentorship/consulting for B2B marketing teams)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How I Built a Small-Team Marketing Machine | 2 Pizza Marketing Podcast

Tue, 09 Jul 2024 02:00:00 -0400

Justin Simon joins Melissa Moody on the 2 Pizza Marketing podcast for an insightful discussion on the power of building and maintaining a membership community.

They address content creation challenges, delve into the intricacies of digital marketing metrics, and emphasize sustainable, burnout-free practices. They also explore the critical role of understanding audience intent and the benefits of repurposing content to maximize efficiency for small marketing teams.

In this episode, you'll learn:

The significance of fostering a shared identity and self-identification to enhance your membership community.
How to prioritize fewer, impactful events and content to optimize engagement and efficiency.
Learn methods for updating and refreshing old content at both macro and micro levels to maximize its value.
Understand the importance of conducting 30, 60, 90-day reviews using tools like Google Analytics and SEMrush to track content performance.
Discover strategies to prevent burnout and maintain sustainability in community and content management.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

3 Mistakes ALL MARKETERS Make In Their Distribution Strategy

Tue, 02 Jul 2024 02:00:00 -0400

In this episode of Distribtuion First, Justin Simon walks you through the three biggest pitfalls of choosing the wrong distribution channels and how you can avoid them.

Justin shares his personal experiences and lessons learned the hard way about spreading himself too thin across multiple platforms. We'll also explore three major pitfalls of picking the wrong channels and how you can avoid them to maximize your content's impact. Plus, you'll get actionable tips to help you focus on the channels that truly matter for your business and audience.

In this episode, you'll learn:

Why focusing on key channels prevents burnout & boosts impact.
How understanding your audience drives better channel selection.
Why mastering a few channels is crucial over spreading too thin.
How aligning channels with personal preferences sustains consistency.
Why a content floor of easy wins ensures long-term success.

***

WHEN YOU'RE READY

♻️ Distribution First Newsletter

🧭 Get Content Repurposing Roadmap (repurposing system)

🚀 Join Distribution First (private membership community)

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

5 Secrets That Make Your Content 10x More Valuable (with Michele Linn)

Tue, 25 Jun 2024 02:00:00 -0400

Maximizing the value of your content can feel like an uphill battle, especially if you spent months doing original research and aren’t sure how to share it with your audience. Gathering valuable data is one thing, but using it to create new and engaging content is another. If you're wondering how to keep your content interesting and impactful, you're not alone.

In this week’s episode, Justin and Michele Linn break it all down for you.

They review smart ways to repurpose your research, how to get your social media and content teams working together, and tips for adapting your data for different platforms.

Tune in to hear how simple yet strategic tweaks in your approach can draw significant traffic and backlinks. Michele also shares practical, actionable advice on creating a content strategy that ensures no valuable data is wasted.

In this episode, you'll learn:

How to Repurpose Research: Expand data to create sustainable, varied content across multiple platforms.
Why Collaborate: Bridging social media and content teams enhances content repackaging and sharing.
How to Reframe Survey Questions: Craft questions to uncover key insights and guide market strategy.
Why Original Research Matters: Adds value and helps stand out in a saturated market.
How to Engage on LinkedIn: Use genuine insights over promotional posts to spark meaningful conversations.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

The 3 Types of Content I Keep Coming Back To | StartUp Marketer Podcast

Tue, 18 Jun 2024 02:00:00 -0400

In this episode, Justin Simon joins Koka Sexton on the StartUp Marketer podcast to break down the game-changing "3C Content Method" to help you maximize your content's impact.

Together they dive into topics ranging from strategic content creation to the importance of visibility in marketing. Learn the secrets to building sustainable content that prevents burnout and drives ROI. With the right strategy, you can create less while achieving more, freeing up time and adding immense value to your audience.

In this episode, you'll learn:

How the 3C content method streamlines repurposing into cornerstone, core, and cut content.
How to identify prime evergreen content ripe for repurposing.
Why aligning content with key ideas builds a strong foundational strategy.
How AI enhances content creation and research but still needs a human touch.
Why consistency and persistence in content creation lead to long-term success.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

How to Get More ROI Out of Your Content (a Practical, Zero-Fluff Guide with Travis Tyler)

Wed, 12 Jun 2024 02:00:00 -0400

As a marketer, it's time to revolutionize your content distribution strategy.

The marketing world will tell you to create more content, post more frequently, or simply stick to the old ways of content marketing. But let's face it—eventually, you'll hit a plateau. There must be a better way to get the ROI without constantly creating new stuff.

In today's episode of Distribution First, we're diving into the blend of media, podcasting, and social-first strategies that are revolutionizing content marketing. To help me explore this shift, I'm joined by Travis Tyler from Motion. Travis has successfully transformed high-ranking blog posts into full-blown video content, and he's here to share his proven strategies with us.

We explore how to align your video topics with your products, the power of simplicity in content creation, and how to attract the right audience for your brand.

In this episode, you'll learn:

How to convert top-ranking blog posts into engaging video content.
Why authentic content creation reduces burnout and enhances fulfillment.
What Motion's content flow process entails, from live streams to video scripts.
Strategies for leveraging influencers and paid promotions on social media.
Importance of simplifying concepts to engage audiences effectively.

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Turn "Old" Content into New Opportunities with Matt Ragland

Tue, 04 Jun 2024 02:00:00 -0400

In today’s episode of Distribution First, we dive deep into effective strategies to turn your back catalog into a goldmine.

You’ve got tons of valuable content, but the challenge is how to keep them relevant and engaging for your audience.

The content world will often tell you to just keep creating more and more, but eventually, we all hit a wall. There’s got to be a smarter way to keep things fresh without burning out your team—or yourself.

The truth is, you don't have to be constantly on the content treadmill.

In this episode, Justin Simon and Matt Ragland dive into strategies for maximizing your content's reach. Matt shares his insights on managing a wealth of content without all the headaches. Stay tuned as we dive into the best practices for structuring your podcast content into engaging segments and the benefits of adopting a seasonal model for efficient content creation and distribution.

In this episode, you'll learn:

Best practices for managing older and new podcast episodes on YouTube
Repurposing content from events for newsletters and sponsorships
The power of batching content creation for efficiency
Strategic distribution of content using a system and SOPs
Leveraging YouTube for podcast content and audience engagement

***

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

What it Takes to Create Binge-Worthy Content (Even in a Boring Industry)

Tue, 28 May 2024 02:00:00 -0400

In our latest episode, Ian Faison from Caspian Studios reveals how to transform your content strategy with the power of serialized content.

Creating content is one thing, but truly maximizing its impact and ROI is a whole different level of challenge. You know you need to stand out, you know you need to engage your audience, but how do you do it in a way that sets you apart?

Tune in to learn how to differentiate your content, engage your audience effectively, and maximize the ROI of your owned media portfolio.

In this episode, you'll learn:

How to create valuable shorts from existing content for effective distribution strategies.
Why balancing inspiration with uniqueness is crucial in content creation.
What it takes to engage a niche community through educational and inspiring content.
How to repurpose and promote content through short form and behind-the-scenes material.
Why serialized and binge-worthy content is essential for engaging B2B audiences effectively.

***

If you like distribution and repurposing playbooks, you'll love my Blog Remix Guide (it's free). Join 2,500+ subscribers here: https://justinsimon.co/remix

***

CONNECT

🔔 LinkedIn: @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Mentioned in this episode:

Join Distribution First

Want to finally get off the content hamster wheel, and do it with a group of other smart marketers? Join the Distribution First community: https://distributionfirst.club/

The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast

Tue, 21 May 2024 02:00:00 -0400

Justin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution.

They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.

In this episode, you'll learn:

Why many companies fail at content distribution and how to fix it.
The importance of building a cohesive distribution plan before creating content.
Strategies for repurposing and experimenting with older content for maximum value.
How to attract and retain email subscribers by providing valuable content.
The critical mindset shift needed for consistent and effective content creation and distribution.

***

CONNECT

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🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)

Tue, 14 May 2024 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join over 2,000 subscribers here: https://news.justinsimon.co/

In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider.

They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view.

Erica shares insights on the challenges and strategies around limiting social media distractions and the benefits of consistent, themed content. And Justin offers tools and approaches for staying focused on one's content goals rather than getting caught up in comparison with others. This conversation is packed with actionable advice for marketers looking to maximize their content's reach and impact.

In this episode, you'll learn:

How to focus content on key areas for improvement
Why repeating core messages builds trust
How to repurpose content effectively
Why a strong POV is crucial in content marketing
How to use "Undistracted" tools to focus work

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

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Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Why Distribution Needs to Come First | The Real Marketing Podcast

Tue, 07 May 2024 02:00:00 -0400

Justin joined The Real Marketing Podcast to talk about everything content distribution. They dive into metrics to keep track of, operations to distributing content and the 3C methodology to putting out engaging content for your company.

Justin discusses how individuals and companies need to rethink how the create and distribute content and some of the best strategies he's seen and used to take the heavy-lifting out of distributing and repurposing content.

***

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They give you unlimited podcast editing and strategy for your podcast.

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Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis

Tue, 30 Apr 2024 02:00:00 -0400

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.

She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.

Here’s a sneak peek at what you’ll discover in this episode:

1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.

2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.

3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.

4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.

5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.

***

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***

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They give you unlimited podcast editing and strategy for your podcast.

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B2B Marketing Lessons from Survivor | Remarkable Podcast

Tue, 23 Apr 2024 02:00:00 -0400

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.

What B2B Companies Can Learn From Survivor:

Repeat your winning formula. Be consistent over time with the things that have proven successful.
Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.‍
Stay true to who you are. Don’t try to reinvent the wheel. Keep your core values at the center of your content.

***

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Distribution Strategy Session [Coaching Call with Scrappy ABM]

Tue, 16 Apr 2024 02:00:00 -0400

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.

In this episode, you'll learn:

Why consistency trumps volume in content strategy
Ways to build an email list for growth
Strategies for pivoting content types seamlessly
The importance of scrappy tech tool utilization

***

CONNECT

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***

SPONSOR

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They give you unlimited podcast editing and strategy for your podcast.

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The Top Content Marketing Trends of 2024 (Expert Panel)

Tue, 09 Apr 2024 02:00:00 -0400

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024.

The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity.

How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?

Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.

Special thanks to RevGenius for hosting the panel.

***

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Ross Simmonds Reveals the Future of AI in Marketing

Tue, 02 Apr 2024 02:00:00 -0400

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality.

Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you.

In this episode, you'll learn:

How AI can boost content creation efficiency
Why human oversight is vital in AI-generated content
Ways to refine AI content prompts
The impact of AI on marketing careers
Strategies for repurposing content effectively

***

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***

SPONSOR

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How to Prioritize What Matters (And Get More Done) Ft. Ryan Baum

Tue, 26 Mar 2024 02:00:00 -0400

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.

Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.

In this episode, you'll learn:

How to prioritize tasks for better productivity.
Why focusing on "big rocks" boosts content impact.
When to push back as a team player.
Ways to battle perfectionism and anxiety.
Strategies for embracing authentic perspectives.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Fastest Way to Generate Demand with LinkedIn Employee Advocacy (ft. Parthi Loganathan)

Tue, 19 Mar 2024 02:00:00 -0400

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too.

We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy.

Remember, your team could be your content's best asset. Don't let their potential go untapped.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- Why employee advocacy boosts brand presence

- Strategies for tracking content ROI

- The role of ghostwriting in employee advocacy

- Benefits of social selling on LinkedIn

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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The State of Content Distribution with Brett McGrath

Tue, 12 Mar 2024 02:00:00 -0400

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.

Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

Why having internal alignment across departments is crucial for distribution.
How viewing content as a product can optimize distribution planning and resources.
Why focusing distribution on a core piece can free up time for premium content.
How building systems to provide brand omnipresence can expand reach.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Guarantee Success On LinkedIn ft. Matt Barker

Tue, 05 Mar 2024 02:00:00 -0400

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.

When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish.

But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.

Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to craft a great story with your client's obstacles and solutions.

- Why testimonials impact sales more than results.

- How to expand tweets into LinkedIn posts.

- Why personal content on LinkedIn engages more.

- How batch writing optimizes LinkedIn content.

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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What's Platform Native Content And Why Should You Create It?

Tue, 27 Feb 2024 02:00:00 -0400

Are you struggling to create content that adds value to your audience across various platforms?

In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.

He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

Here's what you'll learn from the episode:

#1: Understand the concept of Platform Native Content

It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.

Key #2: The importance of audience-first content creation

You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.

Key #3: Embracing the push strategy for content distribution

Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.

Ready to learn more? Listen to the full episode now.

***

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SPONSOR

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How to Create Content Your Audience Loves (Tips from a Podcast Expert)

Tue, 20 Feb 2024 02:00:00 -0400

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?

In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.

Here are the top gems from Jason

1. Define your “why”

What is the purpose of your podcast and how will it align with business goals?

Thought leadership?
Brand-building?
Lead gen?

Get clear on your objectives first. Then start creating.

2. Put your audience first

Uncover the biggest problems your customers face and position your content as the solution.

Hook listeners right away by making the premise relevant to them.

3. Involve stakeholders across your organization early on

Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.

Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.

Steal Jason's blueprint for launching content that resonates.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Quick Hit: This Lesson From Ross Simmonds Is Going to Crush Your Fear

Tue, 13 Feb 2024 02:00:00 -0400

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.

Key Takeaways:

1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.

2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.

3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.

Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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The Video Strategy Every B2B Marketer Needs to Know

Tue, 06 Feb 2024 02:00:00 -0400

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now.

And Justin shares his strategy for repurposing video content across multiple channels and formats.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to prioritize macro goals over micro metrics

- Why "video first" makes everything else easier

- When to use internal staff vs. external creators for videos

- Techniques for repurposing video content across channels

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Quick Hit: You CAN'T Be Afraid to Repeat Your Message

Thu, 01 Feb 2024 02:00:00 -0400

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience.

Even if the content isn't entirely "new".

In this episode, you'll learn:

Why consistency in marketing messages is key for audience engagement and retention.
How to run short-term pilots to validate the impact of content distribution strategies.
Why repurposing and redistributing existing content can lead to better conversions and traffic.
How audience fatigue can be addressed by repeating and re-emphasizing key messages.
Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Quick Hit: The Ultimate Case Study Distribution Playbook with Joel Klettke

Tue, 30 Jan 2024 02:00:00 -0400

Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website.

Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

The "distribution first" mindset for planning case study content
How to capture reusable assets during the interview
Tactics for repurposing case studies across channels
Ways to combine studies into powerful new formats
Key frameworks for long-term case study success

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Distribution Strategy Session [Coaching Call]

Tue, 23 Jan 2024 02:00:00 -0400

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond.

They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

How to batch social media content using Zoom calls.
Why leading indicators like likes/comments are valuable.
Strategies for cross-posting on YouTube/TikTok.
Importance of a defined strategy for owned media.
Creating shows to attract viewers.

***

CONNECT

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🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

The Simple Way to Build Global Brand Awareness (with Lee Densmer)

Tue, 16 Jan 2024 02:00:00 -0400

In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist.

Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

How to know which markets to focus on
Why translating content isn't enough
What pitfalls to avoid when creating and sharing content on a global scale
How cultural and linguistic awareness can change the way content is crafted for different markets
Why starting small and testing is crucial

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If I Were To Start A New Distribution Strategy In 2024, This Is What I'd Do

Tue, 09 Jan 2024 02:00:00 -0400

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024.

He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn how to:

1. Optimize content marketing ROI through effective distribution assessment.

2. Enhance content quality and impact by planning distribution beforehand.

3. Integrate distribution details into your content roadmap for effective reach.

4. Refine distribution efforts by ranking content based on relevance.

5. Achieve successful content distribution through building momentum and collaboration.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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My Story: How I Pivoted to a Distribution First Strategy [Best of 2023]

Tue, 02 Jan 2024 02:00:00 -0400

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity.

I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years.

I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

How to repurpose content to free up strategic time
Why consistent messaging is key to content success
How to measure distribution impact
Why quality trumps quantity in niche content
How AI tools can aid content distribution

***

CONNECT

🔔 LinkedIn: @justincsimon

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Visit hatch.fm to learn more.

How to Measure the Impact of Your Repurposed Content [Best of 2023]

Thu, 28 Dec 2023 02:00:00 -0400

When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements.

In this episode, you’ll learn how to calculate the true ROI of your marketing activities and drive success with The Repurposing Multiplier.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Build Your Newsletter (Without Starting from Scratch) [Best of 2023]

Tue, 26 Dec 2023 02:00:00 -0400

How do some companies churn out consistent, high-quality newsletters while others continue to sputter?

The answer is remixing.

If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever.

In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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How to Select the Best Distribution Channels Without Getting Overwhelmed [Best of 2023]

Thu, 21 Dec 2023 02:00:00 -0400

What is the right distribution channel, exactly?

LinkedIn? X? Email? YouTube?

In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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How to Create an Effective B2B Video Strategy Without a Large Budget [Best of 2023]

Tue, 19 Dec 2023 02:00:00 -0400

Most marketers focus on creating written content, but it is enough?

There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.

I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

We cover:

How to tap into existing SEO content to create scripts and videos quickly
The need for user-generated content (UGC) in B2B
Why YouTube is an untapped channel for B2B SaaS companies

***

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***

SPONSOR

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They give you unlimited podcast editing and strategy for your podcast.

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How to Nail B2B Content Distribution w/ Ross Simmonds [Podcast Swap]

Tue, 12 Dec 2023 02:00:00 -0400

I’ve got something special for you this week - a podcast swap!

This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.

You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn’t disappoint. I think you’re going to like this one.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.

***

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How to Build a Social-First Content Strategy with Lia Zneimer

Tue, 05 Dec 2023 02:00:00 -0400

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.

Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

How to repurpose content across platforms
Why starting small in strategy pays off
Benefits of social-first content approach
Ways to leverage AI for marketing
Importance of executive buy-in for content

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Visit hatch.fm to learn more.

Quick Hit: How to Turn Any Topic into 5 Irresistible Stories

Thu, 30 Nov 2023 09:00:00 -0400

On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach content creation, offering a deeper, more engaging connection with our audience. This episode is perfect for anyone looking to elevate their content strategy, maximize audience engagement, and weave a more compelling narrative in their marketing efforts. If you're a content marketer looking to make every piece of content count and resonate deeply with your audience, this is the episode you don't want to miss.

Listen to the full episode: https://distributionfirst.co/episode/angles-for-endless-content

Quick Hit: How To Make 10+ Pieces of Content In Less Than A Week (Without Burning Out)

Tue, 28 Nov 2023 02:00:00 -0400

On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various formats like social videos, YouTube segments, and concise blog posts. Discover how to streamline your content creation process and make every piece of content work harder for you.

Why 90% of Your Content Isn't Getting Traffic And What You Can Do About It | RevCon 2023

Tue, 21 Nov 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.

Justin then dives into different strategies to repurpose and distribute content every single week. He wraps up by covering the need for a new framework and measurement for distribution.

***

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They give you unlimited podcast editing and strategy for your podcast.

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Quick Hit: 3 AI Tools (And Workflows) to Speed Up Content Repurposing

Thu, 16 Nov 2023 02:00:00 -0400

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time.

Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing

How to Get Leadership Buy-in For Your Content Strategy with Sam Kuehnle

Tue, 14 Nov 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.

In this episode, you'll learn:

How to shift leadership's mindset toward long-term content strategies
Why real-life conversations are key in initiating change
How to prove content marketing's value using leading indicators
Why understanding and empathizing with the audience is important
How to move from being a product vendor to a trusted partner.

CHAPTERS

[00:00:00] Intro

[00:01:51] State of Content Marketing

[00:06:16] Finding Alignment

[00:13:51] Proving Value

[00:22:02] What's Been Successful for Loxo?

[00:30:09] Partnering With Customers

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Visit hatch.fm to learn more.

Creating an AI-Proof SEO Strategy With Parthi Loganathan

Tue, 07 Nov 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation.

They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability and engagement. Don't miss out on this engaging conversation that might just revolutionize your content strategy.

In this episode, you'll learn:

How to differentiate your content and provide unique perspectives
How to leverage customer conversations to create valuable SEO content
Why SEO and "Push Channels" work together to capture and generate demand

CHAPTERS

[00:00:00] Intro

[00:01:49] SEO: Then & now

[00:08:39] Misconceptions about SEO

[00:15:41] Utilizing sales calls for unique blog content.

[00:24:25] Demand Capture vs Demand Creation

[00:30:31] Final Thoughts

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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How to Build a Thriving Content Career with Chelsea Castle

Tue, 31 Oct 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.

In this episode, you'll learn about:

Working at Large vs Small Companies
Moving from Contributor to Content Strategist
The Top Advice for Early Career Content Marketers

CHAPTERS

[00:00:00] Intro

[00:01:44] How Chelsea Started Her Career

[00:04:04] Smaller Vs Larger Orgs

[00:09:31] Mindset Shift

[00:16:50] Lavendar's Collaborative Content Strategy

[00:26:40] Advice for Early Marketers

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Visit hatch.fm to learn more.

What is the Most Effective SEO Strategy Right Now? (Tim Hanson Explains)

Tue, 24 Oct 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan.

In this episode, you'll learn:

Which stage of the funnel is best for SEO
How to use AI properly in your content creation
Why you can't ignore search intent

CHAPTERS

[00:00:00] How SEO Is Evolving

[00:07:10] Ranking Challenges

[00:021:56] Search Intent

[00:28:52] Where to Start

[00:41:08] Holistic SEO

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Why I Changed My Mind About Distribution (& you should too)

Tue, 17 Oct 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/

In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality.

Justin breaks down the difference between repurposing content and true distribution, highlighting the various channels and formats that play a role in getting content in front of the right audience. The conversation also explores the optimal split between creating content and distributing it, as well as the risks of prioritizing quantity over quality in distribution.

In this episode, you'll learn:

Why a shift in mindset is needed for content distribution
What the difference is between repurposing and distribution
How to find the right channels for content distribution

CHAPTERS

[00:00:00] Intro

[00:01:20] The Current State of Distribution

[00:05:02] Production vs Distribution

[00:09:32] What is Distribution First?

[00:14:52] Top AI Tools

[00:17:54] 5-Year Prediction

***

CONNECT

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🐦 Twitter @justincsimon

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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The Network Effect: How to Win Friends and Amplify Your Content

Tue, 10 Oct 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Brett McGrath from The Juice about how to utilize and build your network as a key distribution channel for your company.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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How I Distribute This Show Every Single Week (+ Defining A Successful Distribution Strategy)

Tue, 26 Sep 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach.

In this episode, you'll:

Get a case study on how I distribute this show
Discover the top benefits of doing a video show
Learn why patience is the name of the game

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Your New Content Marketing Playbook (ft. Jess Cook)

Tue, 19 Sep 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role of AI in content creation, and the benefits of repurposing content for maximum impact.

In this episode, you'll learn:

The Importance of Having a Content Distribution Plan
How to Leverage Internal Expertise
AI vs. Human Creativity in Content Creation

CHAPTERS

[00:00:00] Top Content Marketing Myths

[00:05:56] What's Driving Results Right Now

[00:11:51] Finding Success with Repurposing

[00:21:43] Content Roles

[00:30:33] Q & A

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Genius Distribution Advice for 42 Minutes Straight with Ross Simmonds

Tue, 12 Sep 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution.

Ross also sheds light on the role of AI in content creation and distribution, and why it's crucial to have a knowledgeable and focused social media team. Plus, he shares practical tips on leveraging platforms like Reddit, the power of reactive storytelling, and the skills writers need to stay competitive.

In this episode, you'll learn:

The Role of AI in Content Creation and Distribution
Distribution Strategies for Legacy Brands
The Future of Content Distribution

CHAPTERS

[00:01:45] The shift in the marketplace

[00:08:00] Why you need to diversify your skills

[00:09:58] Why AI can't solve everything

[00:15:31] Fear and self-doubt prevent content distribution

[00:19:09] What's worth sharing and what's not

[00:21:28] Is blogging still worth it?

[00:28:00] Questions & answers

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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[BEST OF] Meet the Team Getting 4x Impressions With Repurposed Content

Tue, 05 Sep 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content.

Their live show was initially a big push for community building, awareness, and top-of-funnel work, but...

...as their consulting business picked up, they realized they couldn't be full-time consultants and content creators at the same rate.

They were burned out. And something had to change.

Discover how they transformed their content strategy (and how you can too!) to get more ROI using existing content.

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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This is What Your Marketing VP Actually Cares About

Tue, 29 Aug 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

Join Justin Simon and Carter Severns, SVP of Marketing at Delivery Solutions, as they peel back the curtain on what it's really like to run a modern marketing department, and discuss how content marketing needs to shift in the new landscape we're in.

They question whether traditional SEO tactics and long-form blog posts hold the same power they once did. And more importantly, how can we adapt to connect with audiences in today's environment?

***

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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Visit hatch.fm to learn more.

Are You Making These Costly Mistakes with Your Content?

Tue, 22 Aug 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.

In this episode, you'll learn:

The importance of consistency in content repurposing and distribution
Common mistakes people make with repurposing content
The potential of repurposing existing content for continuous growth
The role of newsletters in a Distribution First Framework
How to measure content success beyond Google rankings

CHAPTERS

[00:00:00] How Repurposing Became a Priority

[00:07:09] Biggest Mistakes Marketers Make

[00:22:10] Top Distribution Channels Outside of Social

[00:26:36] The Final Four

***

CONNECT

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***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Why New Content Can't Save You (+ Rookie Mistakes to Avoid)

Tue, 15 Aug 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, we dive into the world of content marketing and how to combat burnout by thinking outside the box. Ali Schwanke shares her insights and strategies for repurposing existing content to create momentum without losing your mind.

With practical examples and actionable tips, Ali shows us the secrets to success in content marketing. From conducting experiments to validate alternative approaches to creating content, to utilizing analytics to tell the story of data and drive meaningful results, Ali provides a ton of knowledge for content marketers striving to make a lasting impact.

In this episode, you'll learn:

How repurposing existing content be just as effective as creating new content
How content marketers measure success beyond just creating more stuff
How content marketers get leader buy-in

CHAPTERS

[00:00:00] Why success is different for each company

[00:06:14] How can content marketers set themselves apart?

[00:07:55] How to repurpose existing content creatively

[00:14:17] What to consider when creating content?

[00:16:23] Why is regular communication important for audience perception?

[00:22:33] How can we repurpose webinar content effectively?

[00:28:49] How to balance quality and quantity?

[00:39:54] How to get leader buy-in

[00:41:58] What if the organization limits your growth?

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Give Me ONE Content Pillar & I'll Make You a Distribution Machine

Tue, 08 Aug 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

You don't need hundreds of new blog posts or videos to thrive anymore. The truth is, you can build a dominant content strategy with only a few types of content (as long you do one thing effectively). In this episode, Justin sits down with Ramli John on Marketing Powerups to walk through how you can scale your entire content strategy with only one piece of content.

In this episode, you'll learn:

How to reverse engineer your content needs
How to create less content and still stay effective
Justin's 3C Content Method

CHAPTERS

[00:00:00] Going All in on Distribution First

[00:08:40] The 3C Method

[00:11:57] Using cut pieces of content for nurturing.

[00:22:17] Content Distribution Examples

[00:24:45] Justin's Career Powerups

[00:31:22] Creators vs B2B Marketers

***

CONNECT

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✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

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Camille Trent Reveals PeerSignal's Crazy Simple Content Strategy

Tue, 01 Aug 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal audience, Camille shares insights and strategies that will leave you itching to take action. Tune in as they unravel the secrets behind PeerSignal's successful content strategy and discover how you can apply these principles to your own content marketing efforts.

In this episode, you'll learn:

How to simplify and prioritize your distribution efforts
Where to find opportunities to repurpose your existing content
How to build a community and establish trust

CHAPTERS

[00:00:00] Introduction

[00:02:26] Building a Research-Based Media Company

[00:11:41] Not Everything Is a Content Problem

[00:17:10] Nobody Cares About Your Brand

[00:26:53] How to Make Strategic Content Decisions

[00:40:20] Simplify for Better Results

***

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🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

This Simple Tactic Is Used by Every Top Creator (but Nobody in B2B Is On to It)

Tue, 25 Jul 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.

In this episode, you'll learn:

How to tap into existing SEO content to create scripts and videos quickly
The need for user-generated content (UGC) in B2B
Why YouTube is an untapped channel for B2B SaaS companies

CHAPTERS

[00:00:00] Introduction

[00:04:16] How video amplifies written content

[00:12:20] Who's doing video RIGHT in B2B?

[00:16:02] How to create user-generated content

[00:25:27] Top channels for B2B companies

[00:31:27] How to improve engagement and differentiation

[00:33:37] Why video is the best way to differentiate

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Go Behind the Scenes of a Successful Content Marketing Program with Andy Smith

Tue, 18 Jul 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program.

In this episode, you'll learn:

How to test ideas before committing to larger projects
The challenges in reaching targeted audience
The impact of employee advocacy on content marketing

CHAPTERS

[00:00:00] Introduction

[00:02:04] The importance of creating and repurposing content

[00:12:08] Why creating content can be challenging, even for marketers

[00:13:18] Balancing revenue and talent-focused content for different audiences

[00:19:05] How to prioritize and plan to repurpose content

[00:21:57] Focus on quality over quantity

[00:28:56] How to measure content success

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Ranking The 3 Major Content Distribution Buckets

Tue, 11 Jul 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise.

In this episode, you'll learn:

Why most companies' strategies leave their work hidden from their audience.
Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

[00:00:00] Only 39% of B2B Businesses have a Content Strategy

[00:03:20] Why SEO is Still Crucial for Success

[00:06:24] The Long-term Content Mindest

[00:12:07] Using Daily Content to Drive Momentum

[00:15:34] Why Build An Owned Platform

[00:17:07] STOP Worrying About Gaming the Algorithms.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

The Future Of Content Isn't What You Think with Anthony Kennada

Tue, 27 Jun 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies are missing out on its potential. Anthony shares insights on the current landscape of owned media in B2B, and provides guidance on where businesses should be headed as we approach the next decade.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Create Less Content and Still Get Massive ROI

Tue, 20 Jun 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this week's episode, Justin joins Jason Mountford to chat all about Distribution First strategies to get more ROI out of your content, Youtube shorts as a new distribution channel, and podcasting production as a great way to connect with your audience.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Case Study SECRETS Every Business Should Know with Joel Klettke

Tue, 13 Jun 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-overlooked resources. They debunk common myths surrounding case studies and shed light on the power of proactive planning, the versatility of case studies throughout the buyer's journey, the importance of cross-team collaboration, and the opportunity for creative storytelling.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Newsletters 101: How to Remix Your Existing Content into a Weekly Newsletter with Matt Ragland

Tue, 06 Jun 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. Discover the key takeaways for building an engaging newsletter and the benefits of remixing your content.

Links mentioned in the episode:

Comparison between AI and Human-written content:

https://twitter.com/mattragland/status/1622625018067705857

Matt's newsletter remixing process:

https://www.loom.com/share/77a9b761c71e44329c8d17424d27bc8d

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Win Long Term with Your Content Strategy

Tue, 30 May 2023 02:00:00 -0400

TJ Bonaventura, of StudioPod, invited Justin on to chat about some of the challenges faced by organizations when it comes to repurposing content and why playing the "long game" and investing in repurposing existing content is the key to winning over time.

They cover leveraging your existing content, building an engaged audience, and they challenge the notion that immediate results are the only measure of success.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Top Strategies You Can Steal From the Creator Economy

Tue, 23 May 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this week's episode, Justin chats with Rob Balasabas about the crucial lessons B2B marketers can take from the creator economy.

With traditional marketing tactics and strategies losing their stronghold and attention, how can brands build authentic connections with their audience?

In this conversation, they explore content distribution hacks, the value of podcasts, and how to maintain consistency in your marketing efforts. Tune in to learn more about creating meaningful connections, leveraging new platforms, and measuring success.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Meet a Solo Marketer Using AI to Run Content in 5 Hours a Week

Tue, 16 May 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, learn the secrets of running a successful content marketing strategy in just 5 hours a week, all thanks to the power of AI.

Mason Cosby, head of demand gen at Sales Assembly, reveals how AI tools have maximized his content creation and enabled him to scale his efforts like never before.

Discover the exact techniques he uses to incorporate AI into content marketing and how they contribute to his success.

This episode is brought to you by Content Repurposing Roadmap.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

3 Reasons Podcasting Is Still Underrated in 2023

Tue, 09 May 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin shares tips for getting started with a podcast and gives his top three reasons to start one this year.

Going deep on:

The power of podcasts in content strategy
Unique tips for getting started with podcasting
Repurposing podcasts
Utilizing Subject Matter Experts (SMEs)
Leveraging podcasts to market your product

Interested in working with Justin? Get in touch: https://justinsimon.co

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Pivoting from Content Creation to Distribution First | Content Distribution Live

Tue, 02 May 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this special episode of Distribution First, Justin Simon joins Brett McGrath to discuss content distribution strategies and the importance of building a distribution engine to maximize the impact of each content piece produced, avoid burnout, and free up time for other strategic and creative projects.

They also highlight the common mistakes content marketers make when approaching content distribution and discuss the importance of repetition in ensuring that brand messaging reaches its target audience.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Avoid Content Burnout with Morgan Smith

Tue, 25 Apr 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes.

B2B Power Hour, a weekly podcast, initially operated with multiple live shows every single week on LinkedIn and YouTube. However, as their consulting business grew, they realized they couldn't maintain both full-time content creation and consultancy services.

The team was facing burnout, and the content creation pace became unsustainable. So they decided to blow up the entire strategy and we're breaking it all down.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

5 Angles for Endless Content Ideas

Tue, 18 Apr 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

Have you ever had a great idea for a piece of content, but then struggled to figure out how to turn it into more than just one thing? Well, we're going to solve that problem.

Today, we're talking about one of my favorite topics - how to create five different pieces of content from just one idea.

We'll talk about why it's important to get more out of a single piece of content, and I'll share with you five different angles you can use to create more content from one idea.

And don't worry if you're new to all of this - I've got a basic posting schedule to help you get started.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Building a Hybrid Organic and Paid Social Media Strategy with Silvio Perez

Tue, 11 Apr 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

Today, I'm talking with Silvio Perez, the Founder and CEO of Ad Conversion, about something many companies don't get right - how to make their content and ads work together.

We talk about how to create a clear content strategy that includes having a plan for creating and promoting content. Silvio shares some great tips on how to create content and ads that get people to know, like, and trust you.

I learned so much from Silvio during this conversation, and I'm sure you will too. Listen to this episode to discover how you can make your content and ads work together to create more success for your company.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope

Tue, 04 Apr 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Stephen G. Pope, a video production expert who helps people create and automate high-quality video content at scale.

Stephen shares his approach to creating video content that converts viewers into clients, whether you're just getting started or looking to scale up your content creation efforts. He also discusses the challenges of distributing video content across multiple channels and the importance of automation in streamlining the process.

Justin and Stephen touch on the benefits of video content in building personal and business brands, the barriers to entry for creating original video content, and the essential tech tools for automating and optimizing your video production workflow.

Whether you're a solopreneur looking to level up your content game or a marketer trying to scale your operation, this episode is packed with insights and practical tips for creating and distributing high-quality video content that resonates with your audience.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

The Repurposing Multiplier: How to Measure the ROI of Your Content with Jess Cook

Tue, 28 Mar 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages.

On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPIs when it comes to content repurposing.

We break down the Repurposing Multiplier and also talk about the importance of tracking all metrics in order to make sure your repurposing multiplier is as effective as possible.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

What's the Secret to High-Performing Content Distribution?

Thu, 23 Mar 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, I join John Azoni on his podcast (Higher Ed Storytelling University) to share the channels and distribution tactics I’m currently running.

I share tactical advice on choosing the right distribution channels, how to best repurpose content, and what is working for me right now as I distribute my content.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

3 Types of Content to Fuel Your Whole Strategy

Tue, 21 Mar 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, we're talking about the three essential types of content that every business should be creating on a regular basis: Cornerstone, Core, and Cut.

Cornerstone content is like the foundation of a building. It's the high-value content that establishes your brand's expertise and authority in your industry.

Core Content is the backbone of your content strategy. It includes blogs, podcasts, webinars, videos, and other types of content that provide valuable information and insights to your audience.

And Cut Content is the bite-sized content that keeps your audience engaged with your brand on a daily basis.

I walk through how to mix and match these types to create a cohesive and effective content strategy that meets the needs of your audience and your business goals.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Answering Your Questions on Blog Distribution, Repetition, and My Production Process

Tue, 14 Mar 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, I'm answering some of the most pressing questions I've received about blog distribution, repetition, and my production processes.

This episode is packed with practical advice and actionable tips that you can implement right away to improve your content distribution and streamline your production process. So tune in and take your content to the next level.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

How to Choose the RIGHT Distribution Channels

Tue, 07 Mar 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

A lot of companies blindly follow their competitors and use the same distribution channels without considering their own unique audience. That's why it's important to choose the channels that work best for your company and not to overlook how you can consistently get your content in front of your audience.

Join in as we explore the world of content distribution and uncover new ways to reach your audience effectively.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Revealing My 2023 Content Strategy (Exactly What I'm Doing)

Tue, 28 Feb 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In today's episode, I reveal my content strategy for 2023. As a solopreneur, I had to build my own content strategy for my business, and I'm sharing everything with you. But it's not too far off from what I ran at a high-growth startup.

So, tune in to learn more about my content strategy and how you can build yours for 2023.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

3 Content Marketing Skills You Need to Succeed in 2023

Tue, 21 Feb 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, I discuss the three skills that all content marketers need as we head into 2023 and beyond.

These skills include being able to create content that is authentic, mastering AI-based content creation, and understanding the importance of repurposing and distributing content.

Make sure to subscribe to the show and sign up for my newsletter at justinsimon.co so you don't miss a thing.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

This Mindset is Sabotaging Your Content Strategy

Tue, 14 Feb 2023 02:00:00 -0400

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

Today we look at the one mindset that's crushing so many content teams today. I'll show you how to move beyond this mindset and give you a framework to get more out of all your content.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Welcome to Distribution First

Mon, 30 Jan 2023 02:00:00 -0400

Welcome to Distribution First. This podcast focuses on helping you get more out of the content you create by teaching you strategies and tactics for effective repurposing and distribution. Every week we'll release a new episode with stories, playbooks, motivations, and strategies to help ensure your content doesn't get lost in the sea of content out there. Join us today to take your content marketing strategy to the next level.