Divided by Brand

Should you design your startup business brand now?

Daniel Ocock — Wed, 24 May 2023 09:00:00 +0000

Spotlight Guest

I chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and ﬁnance. Adib works to a pragmatic approach of understanding what businesses need at the right time.

Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workﬂow management and high growth businesses and is in his element when supporting businesses to get more from their teams.

Get Your Brand Score Report

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

13 min - Why a fascination with startups.

25 min - When can you define your brand?

27 min - Funded startups and brand credibility.

31 min - Can brand polish a turd? The quality of your product.

35 min -The most common brand mistakes from founders.

Connect with Adib

Adib Bamieh - LinkedIn

Bamboo Orchard

Boldest Brand

Bang & Olufsen

About the show

Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

How to get brand right on video

Daniel Ocock — Wed, 05 Apr 2023 12:00:00 +0000

Spotlight Guest

I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos.

This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.

Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

Get Your Brand Score Report

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

17 min - Does your brand keep viewers engaged in video content?

19 min - Top 5 brand assets for video

30 min - What mistakes do most people make with brand on video?

34 min - Vidchops, from startup to thriving business

47 min - Using AI in YouTube video - Jump cutting and more

Connect with Augie

Augie Johnstone - LinkedIn

VidChops

Augie Johnstone - YouTube

Boldest Brand

Nike

Mentioned in this episode:

Descript

About the show

How do you add personality to brand messaging?

Daniel Ocock — Fri, 25 Nov 2022 03:00:00 +0000

Spotlight Guest

I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.

Get Your Brand Score Report

Follow this link to find out if your brand matches your ambition.

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

From artist to copywriter - 10:50
What is brand messaging? - 17:40
What are the most common brand messaging mistakes? - 20:30
Where to start with personality & brand messaging - 26:50
5 easy ways to add personality to your brand’s website copy - 30:12

Connect with Meghan

Linktree - https://linktr.ee/meghandowns

Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS

Meghans Website - https://meghandowns.co.uk/

Boldest Brand

Beauty Pie - https://www.beautypie.com/

Mentioned in this episode:

Monzo - https://monzo.com/

About the show

How important is content for your brand?

Daniel Ocock — Thu, 27 Oct 2022 06:00:00 +0000

Spotlight Guest

Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations.

This base of knowledge allows him to pool information on what works and what doesn't when looking across a content marketing strategy.

Get Your Brand Score Report

Is your brand ready to be considered a top brand in your sector? Find out here

Looking for more brand resources here's 6 simple focus points that will help add value to your brand vision.

Key moments:

Brand & Strategy - 9:24

Where do you start? - 16:20

Making life easier with brand - 25:10

3 Things to help align content with brand - 38:30

Ai in marketing - 46:45

Connect with Mark

Calendly

LinkedIn (Mark Howells)

Boldest Brand

Google - For being inviting

About the show

The impact of a well thought-out brand - 5 of 5

Daniel Ocock — Tue, 10 May 2022 09:00:00 +0000

Things we spoke about in this episode:

Brand optimisation
Uniting a board
Brand culture
Communication to clients

About the Brand Scran mini series:

I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

Blast Off - 4 of 5

Daniel Ocock — Mon, 09 May 2022 09:00:00 +0000

Things we spoke about in this episode:

Importance of managing your launch
Marketing opportunities generated
Telling brand story
How important is brand sign off?
How to launch your re-brand?

About the Brand Scran mini series:

Connect with us:

Daniel Ocock

Alistair Gladstone

Ugly babies - 3 of 5

Daniel Ocock — Sat, 07 May 2022 09:30:00 +0000

Things we spoke about in this episode:

Whats going in in your clients brain when they engage with your brand?
Ugly babies. Feedback that you need to hear not want to hear
Cognitive Bias
Do your research
Do focus groups work?
Good & Bad Data

About the Brand Scran mini series:

Connect with us:

Daniel Ocock

Alistair Gladstone

Kill your darlings - 2 of 5

Daniel Ocock — Fri, 06 May 2022 09:30:00 +0000

Things we spoke about in this episode:

Do you view your brand objectively?
The magic of branding
Coming out of your comfort zone
Brand equity

About the Brand Scran mini series:

Connect with us:

Daniel Ocock

Alistair Gladstone

Don't dream your brand up in the pub - 1 of 5

Daniel Ocock — Thu, 05 May 2022 09:00:00 +0000

Things we spoke about in this episode:

What do we see when it comes to the typical growth cycle of a company
What is brand optimisation
Why brand is your most important asset
Brand Strategy, Marketing Strategy and Tactical Marketing

About the Brand Scran mini series:

I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and Alistair Gladstone (Brand Strategy Expert) talking about multiple brand strategy topics for ambitious business owners to learn from.

Connect with us:

Daniel Ocock

Alistair Gladstone

What value does brand deliver?

Daniel Ocock — Thu, 28 Apr 2022 09:00:00 +0000

Spotlight Guest

Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, through his lead generation business, Email Outreach Company.

Get Your Brand Score Report

Follow this link to find out if your brand matches your ambition.

Key moments:

How important is brand to sales - 13min

How do you create a team spirit or brand culture virtually? - 25min

Branding in The Metaverse - 29min

Which mistake have you embraced the most? - 35min

Brand & Confidence - 51min

Connect with Adam

LinkedIn (Adam Rosen)

Email Outreach Company

Boldest Brand

Grant Cardone - For being authentic

About the show

What's it like rebranding a growing business?

Daniel Ocock — Tue, 29 Mar 2022 13:00:00 +0000

Spotlight Guest

Youssef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice.

Get Your Brand Score Report

Follow this link to find out if your brand matches your ambition.

Key moments:

15min - How important is it to love what you do?

25min - Brand Insights

30min - What is Nosso?

38min - How does it feel when you realise you need to rebrand?

Connect with Youssef

LinkedIn (Youssef Darwich)

Nosso Website

Boldest Brand

Lemonade - For leading with story

Mentioned in this episode

Tide

Octopus Wealth

About the show

Is your brand copywriting connecting?

Daniel Ocock — Wed, 19 Jan 2022 14:00:00 +0000

Spotlight Guest

A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.

Get Your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Key moments:

19:26 - Founder Funk, What is it?

23:3 - The perfect building blocks to building a brand identity

26:10 - AhHa moments

28:13 - Diane's brand dividing moment

36:10 - Working on copy for brands

40:40 - Diane's 'R.O.A.R' Process

47:03 - The three biggest copy writing brand No No's

50:15 - How to find a good copywriter

Connect with Dianne

LionWords website

LinkedIn (Diane Wiredu)

Twitter (@dianewiredu)

Free resource: Voice Of Customer research template + interview and survey questions

Free resource: 27-point High-Converting Landing Page Checklist

Boldest Brand

Patagonia - For leading with story

Mentioned in this episode

Nike

About the show

Are there benefits to inheriting a brand?

Daniel Ocock — Thu, 16 Dec 2021 12:00:00 +0000

Spotlight Guest

A conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Coach with the franchise ActionCOACH, supporting small and medium enterprises to grow across South Yorkshire. Something that few people know about him, until now, is that he was part of the team that discovered the talents of comedians Peter Kay and Lee Mack.

Get Your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Key moments:

11:00 - A farmers son

25:00 - Surviving being kidnapped

41:00 - Becoming unemployable

48:00 - Why choose a franchise?

50:30 - What's it like being given a brand?

1:00 - What would you say if you met yourself 10 years ago?

About the show

How to build your brand whilst being employed

Daniel Ocock — Thu, 11 Nov 2021 07:00:00 +0000

Spotlight Guest

A conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition.

Get Your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Key moments:

Don't doubt yourself - 15:00 minutes

How should you describe yourself - 21:00 minutes

Dividing your time between job and side hustle - 24:00 minutes

The power of journaling - 28:00 minutes

Trusting your gut - 40:00 minutes

The six figure brand image - 43:00 minutes

Connect with Kim

Kims Website

Kims Blog

Boldest Brand

Lucy Sheridan

Mentioned in this episode

Dragons Den

About the show

Aligning a team with your brand

Daniel Ocock — Thu, 14 Oct 2021 06:00:00 +0000

Spotlight Guest

A conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.

Get your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Key moments:

Is it important to align your team with your brand? - 17:00 minutes

Finding good humans - 24:00 minutes

3 people key to success - 32:00 minutes

Connect with John

John's Bio

Boldest Brand

Google

Mentioned in this episode

Local SEO Today podcast

Rockstar Inner Circle

About the show

When does brand matter to your business?

Daniel Ocock — Wed, 15 Sep 2021 06:00:00 +0000

Spotlight guest

A conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business.

Get your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Key Moments

If nobody can see your brand then nobody knows it exists - 0:27

When does brand matter to your business? - 0:33

Connect with Harrison

Growth Generators

Boldest Brand

Tesla & Elon Musk

Mentioned in this episode

Dave Portnoy - Barstool Sports

SEO Surfer

About the show

Bonus Episode - What can you expect from series two?

Daniel Ocock — Wed, 01 Sep 2021 09:00:00 +0000

Changes, updates and new content.

What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds?

Don't forget. If you want to listen back to series one check out episode one here.

If you'd rather just get the value adding download from that episode then download it here.

Get your Brand Score Report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Connect with Me

Connect on LinkedIn

Follow me on Twitter

Game Studios, Games & Brand Relationship

Daniel Ocock — Fri, 30 Apr 2021 09:00:00 +0000

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together.

Connect with Rob

Dotbigbang website

Boldest Brand

Tesla

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Does Real Estate have a brand problem?

Daniel Ocock — Thu, 25 Mar 2021 09:00:00 +0000

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach.

As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a means to quit his day job and travel the world.

Today, Daray is the founder of the Before the Millions educational and coaching company - spanning its reach to over 100+ countries worldwide. This platform's mission is to help every day professionals become savvy investors and create a lifestyle business.

Over the past few years, Daray has personally coached hundreds over 500 students and been able to help many of them create financial freedom, travel the world and make an impact on the masses while enjoying life and making the world a better place.

Connect with Daray

Boldest Brand

Mentions

Steve Jobs, Elon Musk, Jeff Bezos

About the show

Owning a successful influencer brand & the challenges behind TikTok

Daniel Ocock — Thu, 18 Feb 2021 06:30:00 +0000

Uncover your Brandscape™ Strength Score

Spotlight guest

On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as an influencer.

Kyle is the head of talent for a talent management agency called PRJT Z (pronounced project zee), who represent some of the biggest creators on TikTok and help them bring Fortune 500 brands to their channels. Among other talent, he also represents his super star daughter who has 2 million followers on TikTok. He has his own podcast called BizToker's.

Connect with Kyle

Boldest Brand

Mentions

About the show

Growing your personal brand whilst working full time

Daniel Ocock — Fri, 22 Jan 2021 05:00:00 +0000

Uncover your Brandscape™ Strength Score

Spotlight guest

My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also compliments her songwriting projects, recording sessions, and local performance, as well as her unexpected new side gig as an Instagram blogger. Listen to Leah describe to me the challenges she's faced, how things are going, what's worked best for her and where her brand is leading.

Connect with Leah

Yousician App https://linktr.ee/yousician

Instagram instagram.com/leahharrisofficial

Personal website www.leahharrismusic.com

Boldest Brand

StreetEasy https://oohtoday.com/when-its-okay-to-look-streeteasy/

Mentions

Kabir Sehgal Article - https://www.linkedin.com/pulse/how-leah-harris-crushes-6-careers-kabir-sehgal/

About the show

Building a business legacy and a brand to be proud of

Daniel Ocock — Mon, 26 Oct 2020 15:00:00 +0000

Take your Brandscape™ Strength Test

Spotlight guest

A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes to get to.

Lafayette's Bio:

Lafayette has a strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximisation.

A proven ability to manage product development/production processes from concept through finished product, with close attention to budgets, time frames, Graphic Design, Brand Marketing, quality and product specs.

After attending Morehouse college, Lafayette started his career as a marketing assistant for Tampa Bay Lightning and help manage partnerships for the club. In 2018, he founded sports tech company Evolve Sports which is currently backed by the Adidas family and international investors.

Connect with Lafayette

Evolve Sports website https://www.evolvesportsinc.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Evolve App https://play.google.com/store/apps/details?id=www.evolvebasketballapp.com&hl=en_GB

Twitter @laf_julius

Boldest Brand

https://crypto.com/en/index.html

Mentions

https://valor.vc/

About the show

Achieve wellbeing and wealth through your brand

Daniel Ocock — Wed, 07 Oct 2020 02:00:00 +0000

Take your Brandscape™ Strength Test

Spotlight guest

On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand vision is incredibly important for her business. If you don’t have your own branding ‘why’ then you need to stop what you're doing and listen to this episode.

Rebecca's Bio:

Rebecca is a serial entrepreneur and go-getter who truly believes anything is possible and anyone can achieve anything. Rebecca is on a journey to help 2 million women around the globe, who are ready to step into their greatness.

As a mother of 3, she understand the pressures of motherhood whilst building multiple businesses and wants to highlight that any woman can have it all. It’s about working smarter not harder and having the right mind-set as this is one of the main ingredients to success.

Over a decade in business Rebecca understands how to create Authentic and no BS business strategies for the Female Entrepreneur to ensure they hit 6 Figures.

Connect with Rebecca

Website https://rebeccacrossltd.com/

LinkedIn https://www.linkedin.com/in/rebecca-cross-steppingintogreatness/

Instagram https://www.instagram.com/rebeccaanncross

Facebook https://www.facebook.com/Rebeccaanncross/

Boldest Brand

Zachary Dixon https://www.linkedin.com/in/zachary-dixon-0201619a

https://www.infinite-coaching.com.au/fix-this-sh-t-challenge

About the show

The celebrity brand of a lifetime

Daniel Ocock — Mon, 28 Sep 2020 09:00:00 +0000

Spotlight guest

On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upbringing, in particular by having a celebrity as a close family member. We talk about black business community and entrepreneurship, along with podcasting, branding and "staying in your magic” and doing what just what feels good.

Mentioned:

Meichelle Gibson

Big V - Nappy Roots

Modern Noire

Taiisha Bio:

Born to make headlines, Taiisha Bradley is the Publicist and Creative Strategist you find when you when your business or brand needs a catalytic boost to make it to the next level.

A visionary creative whose name will be spoken alongside the most celebrated communicators of her time, Taiisha stays abreast of modern media and communication that allows her to always be ready for the next big trend in the business world. With her incomparable formula for publicity strategy, creative design, and a network of A-List clients, colleagues, and media connections, Taiisha is Unstoppable!

Connect with Taiisha

https://www.taiishabradley.com/

TikTok.com/@TaiishaBradley

YouTube.com/TaiishaBradley

Instagram.com/TaiishaBradley

Facebook.com/TaiishaBradleyMA

Boldest Brand

Essence

Black Enterprise

About the show

Wildfire, grief and the birth of a personal brand

Daniel Ocock — Mon, 14 Sep 2020 09:00:00 +0000

Spotlight Guest

On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his business and brand.

Thomas has already spent the last thirteen years on the frontlines as a wildland firefighter, and he knows what it feels like for fear to relentlessly course through his body. He personally overcame his battle with daily anxiety through blood, sweat, tears, dirt, and ash. Tom now teaches people how to tap into the 'Hero Within' and overcome anxiety with confidence.

Thomas' Bio:

Thomas Wurm is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. With danger waiting around every corner, his fire career guided him to see the true nature of life. Thomas used what he learned on the fireline and applied it to self-help and spiritualism with the powerful intention of helping others be healthy, safe, and happy.

Thomas uses Neuro-Linguistic Programming, Meditation, and mindset coaching as tools for success in his practice. He studied at the Awakened Academy, Empowerment Partnership, International NLP Center, International Sports Science Association, Self-Publish School, and on the wildland fireline in the western United States.

Connect with Thomas

https://www.mountainmindtricks.com/

Websites & Mentions

George Noory - http://wnis.com/george-noory/

Awakened by Heart Fire - https://www.amazon.com/dp/B087QWSYD5

Overcome anxiety like a hero - https://www.amazon.co.uk/dp/B07Z86PDQR

Boldest Brand

We didn’t get chance to cover a Boldest Brand on this episode.

About the show

Developing a brand mentality not a lifestyle

Daniel Ocock — Thu, 03 Sep 2020 09:00:00 +0000

Spotlight Guest

On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider complete contrasting avatars?

Ricardo's Bio:

I'm a serial entrepreneur with an educational background in Finance. I've acquired knowledge in different fields from my business ventures in the influencer, fashion, and tattoo industries and a non-profit foundation for suicide prevention.

Connect with Ricardo

Websites

https://fukitt.com/

https://paidexposure.com

Boldest Brand

Red Bull - https://www.redbull.com/

About the show

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of each episode plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

How brand alignment helped a USA today, best selling author.

Daniel Ocock — Tue, 18 Aug 2020 09:00:00 +0000

Spotlight guest

On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comics.

Russells Bio:

Russell Nohelty is a USA TODAY bestselling author of science fiction and fantasy books that are both entertaining and thought-provoking. He fills his books with action, adventure, mystery, and thrills. Russell was born in northern New Jersey, grew up in Northern Virginia, went to college in Maryland, and now lives in Los Angeles with his wife and dogs, which he loves. He's been writing as long as he can remember and hopes to do so far into the future. When he's not writing, he's usually reading or watching movies. For more information, you can follow him below:

Connect with Russell

Facebook

https://www.facebook.com/russellnohelty

Instagram

https://instagram.com/russellnohelty

BOOKBUB

https://www.bookbub.com/profile/russell-nohelty

Personal websites

https://www.russellnohelty.com/

https://thecompletecreative.com/

https://www.wannabepress.com/

Boldest Brand

Seth Godin - https://www.sethgodin.com/

About the show

Which simple branding items help grow a business?

Daniel Ocock — Wed, 05 Aug 2020 21:00:00 +0000

Spotlight guest

On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk about how some basic brand principles helped him grow one of his first businesses by over four times its original value. Paul’s background was originally in finance and this proved gave Paul not only the mindset he needed but also a superb mind for leadership and helping others.

Pauls Bio:

Hey! I'm Paul Maskill, small business owner & advocate. I help AMBITIOUS business owners AUTOMATE their business so they can finally leverage their business to build a life that they love. Having owned and run four companies, Paul successfully sold his last company, he's well aware of the obstacles that small business owners face as they start to grow and they don’t know what their next move should be.

Connect with Paul

Pauls LinkedIn https://www.linkedin.com/in/paulmaskill/

Pauls website https://www.paulmaskill.com/

Boldest Brand

Mike Michalowicz https://mikemichalowicz.com/

About the show

Being genuine was the best branding move I made for myself

Daniel Ocock — Wed, 29 Jul 2020 05:00:00 +0000

Spotlight guest

On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach.

Natalie's Bio:

Natalie Klun helps purpose driven service providers be magnetic online by virtually networking to grow an engaged network with loyal clients and raving fans. She is the creator of Magnetic Online Networking, author of Taking the Sell out of Sales and the host of the Be Virtual Together video series helping other’s use virtual tools to take action today and create possibility for tomorrow. She’s also a very very proud Dog Mom to Manee

Connect with Natalie

Natalie's Linkedin

YouTube channel

Natalie's Facebook

Natalie's Instagram

Boldest Brand

Marie Forleo

Marie’s Amazon book page

About the show

Mini Series - How to develop a unique & memorable brand identity 2 of 5.

Daniel Ocock — Thu, 16 Jul 2020 09:00:00 +0000

Featured on this episode

I want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven't already listened to episode one of this mini series you can check it out here.

Key takeaways;

What is brand strategy?
How can I develop a solid brand strategy?
What are the core elements of brand strategy?

To uncover what you need as part of your own successful brand strategy, then the first step is to take part or run through yourself one of my brand strategy workshops now available as an online course.

To read more about my own work and business, or if you feel like applying to be a guest on the show please visit my website. You can listen to more episodes and find all my social media channels where you can engage with me directly.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. A ‘Boldest Brand' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

An eclectic background is your brand advantage

Daniel Ocock — Wed, 08 Jul 2020 09:00:00 +0000

Spotlight guest

On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is also a Curious World Traveler, an Adventurous Foodie, and Global Nomad who met his beautiful wife while working in Da Nang, Vietnam. He is also a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.

Boldest Brand

Creighton's boldest brand is ‘You’.

Mentioned

Brand value adding focus points

Read about Creighton’s own business here

Simon Sinek TED talk, How great leaders inspire action

About the show

Escape from New York & defining a beauty brand

Daniel Ocock — Wed, 01 Jul 2020 06:00:00 +0000

Spotlight guest

On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office. Lynn cut her creative teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork when clients with real budgets. Although she hasn’t literally escaped New York, we discuss her biggest brand dividing moment along with with some brand focused conversation. I also ask Lynn what made her decide to get involved launching a new striving haircare brand called Masami? A premium clean haircare product. Lynn is also a Member of the Women's Forum of NY. https://womensforumny.org/

Boldest Brand

Nike

Mentioned

Read about the brand and business Massami.

Video Leap App - http://videoleapapp.com/

About the show

Branding a business after having 4 kids

Daniel Ocock — Wed, 24 Jun 2020 07:30:00 +0000

On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. "You say you would die for your kids, but would you change for them?” Suzanne was a bulimic and overcame it as an adult to be a better model for her daughters. She went on to create a virtual company that exists to clear up food confusion so others can win at losing weight.

Spotlight guest

Her official titles are teacher, mentor, and consultant. She’s a mum of four who’s launched her own brand and business around some incredibly powerful defining moments in her life.

Through her successful 10-year nutrition career, Suzanne saw a gap in the industry and a trend in society. Americans are more confused and overwhelmed than ever when it comes to actually losing weight and keeping it off. She created a virtual nutrition education company called CarpenterOne80 whose mission is to provide affordable and simple programs that can clear up food confusion so that people can win at losing weight. Suzanne is a Certified Nutritional Consultant, the CEO and Founder of CarpenterOne80, as well as the creator of SOS (Suz On Your Shoulder), Babysit My Plate, and The Food Peace University, three different virtual bite-sized nutrition courses. They were designed to teach you what you need to know to create sustainable results.

Boldest Brand

Jamie Levio & Beauty Bio

Mentions

To redeem 7 free days with Suzanne then just visit her website here and click the 7 day trial at the top of the page and use the coupon code DANIEL. Non affiliated I must add.

Join her Facebook Group

Checkout her Facebook page

Follow Suzanne on Instagram

About the show

The brand journey of a life coach

Daniel Ocock — Wed, 17 Jun 2020 06:00:00 +0000

Spotlight Guest

On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives.

Since graduating from The Institute for Professional Excellence in Coaching (iPEC) in 2009 as a Certified Professional Coach (CPC) Ryan has changed the lives of hundreds of clients from all walks of life.

Most recently, Ryan has also been working at his alma mater as both an Admissions Coach, where he closed almost $22 Million in sales in 8 years, and as their first ever Internal Coach where he coached staff from entry level to C suite on everything from daily professional growth to how they want to show up energetically in other more personal areas of their life.

In July of 2019 Ryan published his first book titled 'Be Patient, Be Present, Be Joyful: A First Aid Kit for the Emotional Bumps, Scrapes, and Bruises of Life'. Check that out right here.

To engage with Ryan I’d recommend visiting his website where he has all his social accounts.

Ryan also has a free e-book available to download here. Find out more about his Facebook group via this link.

Boldest Brand

Ryan chose his favourite ban Phish as his brand of the episode check out their website here.

Mentions

For details around coaching Ryan recommended ICF Coaching Federation.

Mini Series - How to develop a unique & memorable brand identity 1 of 5.

Daniel Ocock — Wed, 10 Jun 2020 06:30:00 +0000

This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says.

Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity.

If you haven't already listened to episode one you can find it here.

Or if you’d prefer to just grab a PDF version of the focus points then visit my website here.

Featured on this episode

Why is brand identity so important?
Researching your audience, value proposition, and your competition
What is your mission?
Addressing your personality
Analysing brand strengths and what opportunities you have.

From sitting room to stage. Defining a musical brand.

Daniel Ocock — Wed, 03 Jun 2020 06:00:00 +0000

Spotlight Guest

In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon was originally created in 2004 with colleagues, Andy spent sixteen years pursuing the dream to the cusp of a professional theatre tour, only to find it cancelled due to the corona virus lockdown two days before it was due to begin.

I ask Andy about his career failures, career highlights but ultimately how he made some bold dividing life decisions that made him realise his true passion in life.

Boldest Brand

Andy chose 'Brand Boris' - You'll need to listen to this one for a full synopsis.

Full details about No Horizon the musical and Nicholas Saunderson right here

From foster care to founder establishing a brand at age 21

Daniel Ocock — Wed, 27 May 2020 04:00:00 +0000

In the Divided by Brand spotlight on this episode is Gareth Rafferty. He's a guy who is passionate about social media, marketing, tech and public speaking | Founder of New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal brand through creating video content on LinkedIn and has a weekly podcast called Building from the bottom. He also runs a podcast management agency called New Found Media over the past year.

Gareth is obsessed with marketing and loves to help people get into content creation and personal branding during his spare time.

Gareth talks about pivoting his business, what elements have been important to him and his brand how being invited to get involved in public speaking have helped shape his personal brand. We chat about struggling to produce regular content for your brand and how podcasting has helped us both

Twitter: @Garethgrafferty Instagram: @Garethgrafferty LinkedIn: Gareth Rafferty YouTube: Gareth Rafferty Email: garethwork421@gmail.com

Check out his company website via: www.newfoundmedia.co

Boldest brands of the week

Ikea - https://www.ikea.com/

Tyler Babbin https://www.tylerbabin.com/

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding news and insights. The top 3 ‘Boldest Brands' of the week plus weekly key guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.

Can returning to your roots redefine your brand?

Daniel Ocock — Wed, 20 May 2020 11:30:00 +0000

In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on Blogosphere Magazine, The Sunday Times and BBC Radio 4.

Constantly inspired and motivated by her 4-year-old daughter. Ella St Communications donates a percentage of all profits to earth-protecting charities to ensure a safer world for tomorrow’s generation. Laura's mission is to encourage women to follow their passion, and create a lifestyle that works for them.

Laura describes how she's now positioned her startup brand with opportunity to grow. Find Laura's copywriting course for beginners right here.

The girl power business plan template is available here.

We chat about social media branding and how far we let it come into our lives and business.

Laura chooses ‘Fern Cotton' as her boldest brand on this episode and also recommends Fern Cotton's book ‘Quiet’

Shoutouts also to:

Recruiters - That Works For Me and Pregnant Then Screwed

Can branding help to reduce climate change?

Daniel Ocock — Wed, 13 May 2020 19:00:00 +0000

In the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by - "A better world, by design" - he tries to get closer to that goal each day by using creativity and design thinking for good as much as possible.

Will is also the founder of sustainable agencies an initiative which is leading the charge against climate breakdown; bringing the digital community together to reduce our environmental impact and use our skills to inspire change and confront the challenges facing our planet.

Will explains more about his sold out Leeds Digital festival webinar titled "Can Digital Agencies Save The Planet”? Visit their website

Will chooses 'The Real Junk Food Project' as his boldest brand on this episode. Find out more about that here.

Another shout out to an amazing coach and best selling author Matt Essam

Will also mentions a few good reads:

Start with Why? By Simon Sinek

Key Person of Influence - Daniel Priestly

Ikigai

Bonus content - Six brand focus points to help add value to your business

Daniel Ocock — Tue, 12 May 2020 11:45:00 +0000

On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand.

If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link.

I put myself under the Divided by Brand spotlight, giving you an insight into what I do and the reasons behind me making this podcast.

I discuss how working with leading business coach Matt Essam helped me define the biggest brand dividing moment in my life so far.

This episode boldest brand is Joe Wicks.

Divided by Brand - What to expect and why you should listen.

Daniel Ocock — Sat, 11 Apr 2020 09:00:00 +0000

About the show

Divided by Brand is a monthly podcast aimed entrepreneurs, business owners and influencers. Listen and learn from inspirational individuals and industry experts as I interview them as spotlight guests on the show.

Each episode I'll discuss brand and business focused topics with my guest. I ask them to choose their boldest brand for each episode, uncover some of the do's and don'ts that have worked for them on their business journey and ask them what advice they'd give themselves if they could meet themselves ten years earlier.

Hosted by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.

This is a chance to hear first hand about real life brand challenges. Go behind the scenes of personal branding, corporate branding and branding to reposition businesses for the best chance of success.

If you feel like you're at a key moment with your own brand and you want to learn more about the benefits of brand. Perhaps you're looking for ways to increase confidence in your brand both with customers and staff. This show will offer you expert insights.

Remember if you're not proud of your brand how do you expect anyone else to be.

Get your brand score report

Follow this link to discover the key ingredients to create a brand that people can't ignore.

Divided by Brand

Should you design your startup business brand now?

Spotlight Guest

Get Your Brand Score Report

How to get brand right on video

Spotlight Guest

Get Your Brand Score Report

How do you add personality to brand messaging?

Spotlight Guest

Get Your Brand Score Report

How important is content for your brand?

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Mark

Boldest Brand

About the show

The impact of a well thought-out brand - 5 of 5

Blast Off - 4 of 5

Ugly babies - 3 of 5

Kill your darlings - 2 of 5

Don't dream your brand up in the pub - 1 of 5

What value does brand deliver?

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Adam

Boldest Brand

About the show

What's it like rebranding a growing business?

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Youssef

Boldest Brand

Mentioned in this episode

About the show

Is your brand copywriting connecting?

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Dianne

Boldest Brand

Mentioned in this episode

About the show

Are there benefits to inheriting a brand?

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Tim

Boldest Brand

Mentioned in this episode

About the show

How to build your brand whilst being employed

Spotlight Guest

Get Your Brand Score Report

Key moments:

Connect with Kim

Boldest Brand

Mentioned in this episode

About the show

Aligning a team with your brand

Spotlight Guest

Get your Brand Score Report

Key moments:

Connect with John

Boldest Brand

Mentioned in this episode

About the show

When does brand matter to your business?

Spotlight guest

Get your Brand Score Report

Key Moments

Connect with Harrison

Boldest Brand

Mentioned in this episode

About the show

Bonus Episode - What can you expect from series two?

Changes, updates and new content.

Get your Brand Score Report