The eCommerce Growth Show UK

What's in the Box? The Black Friday Madness - Yetkin Yüce

Segmentify — Tue, 08 Nov 2022 00:00:00 -0700

Welcome to the special episode of the eCommerce Growth Show!

In this episode, we have a special guest who is familiar with vampires and the walking deads. Onur Teler, VP of Marketing from Segmentify, and Yetkin Yüce, Product Manager, have a thrilling conversation on a variety of topics, mainly on Black Friday and eCommerce.

Teler and Yüce speak about the main challenges of the Black Friday and Cyber Monday periods and how the challenges shifted after the pandemic, Black Friday’s impact on the Walking Dead Universe, the comparison of Black Friday and Cyber Monday with the last Saturday before Christmas, and how to get benefit from personalisation technologies on websites.

#ecommerce #globalcommerce #technology #blackfriday #cybermonday #personalisation

Examining SEO Trends and Competitor Evaluations - Ozan Ketenci - ZEO Agency

Segmentify — Thu, 18 Aug 2022 00:00:00 -0700

Welcome to the second episode in the SEO series of our eCommerce Growth Show UK!

We speak with Ozan Ketenci of ZEO Agency.

Ozan shares insights and approaches to understanding the differences between business and SEO competitors. He emphasizes the importance of starting with a SERP analysis. This episode details the investments in SEO from keywords and content, to tools and resources.

Watch to learn the steps involved with keeping up with SEO trends and conducting competitor evaluations.

-About Segmentify

If you’re looking for a personalization solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further.

Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalized shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition.

Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalization platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!

LinkedIn: https://www.linkedin.com/company/segmentify

Twitter: https://twitter.com/segmentify

Instagram: https://www.instagram.com/segmentify

Facebook: https://www.facebook.com/Segmentify/

Customer Journey Mapping - Winning Potential Consumers - Christopher Hofman - IMPACT Extend

Segmentify — Mon, 08 Aug 2022 00:00:00 -0700

Welcome to the first episode in the SEO series of our eCommerce Growth Show UK!

This episode is the first delivered jointly by Kamal and Segmentify. Speaking with Christopher Hofman, the lead SEO Consultant by IMPACT Extend.

Christopher shares a method of understanding your prospects' conversation with Google in a new way and enabling the data by visualizing it.

Watch for the steps involved with customer journey mapping with Google, grouping the keywords into intentions, and the process to improve them organically.

How to Be Different and Re-Invent the Marketplace? - Cas Paton - OnBuy.com

Segmentify — Fri, 13 May 2022 00:00:00 -0700

Welcome to the first episode in the fifth series of our The eCommerce Growth Show UK!

This episode is the first delivered jointly by Joanne from Checkout.com and Kamal, Segmentify. Speaking with Cas Paton, the founder and CEO of OnBuy.com, the fastest-growing marketplace in the world.

Cas, whose career is routed within various online industries, ranging from Ecommerce, marketplaces and web development. While his experience is primarily built within online business, his fast paced and ever-dynamic career has brought forth foundations within retail, distribution, logistics, international sales and marketing.

Watch for details of the Onbuy.com journey from launch in 2016 to Deloitte Fast 50 in 2021 with 479% growth. We hear about some challenges of operating a marketplace, caring for both retailers and consumers, financing and forecasting, growth and culture management

Why is Latin America such a prime market for e-commerce at the moment?

Segmentify — Wed, 28 Jul 2021 00:00:00 -0700

In the fifteenth vlog of the eCommerce Growth Show, Mario Shiliashki, CEO of Global Payments at PayU, talks to Phill about why Latin America is such a prime market for e-commerce at the moment!

Surviving as a Bricks and Mortar Brand during COVID! - Aphrodite Malama

Segmentify — Wed, 14 Jul 2021 00:00:00 -0700

In the latest vlog of the eCommerce Growth Show, Aphrodite Malama, Head of eCommerce at Mothercare Greece, talks to Phill about how a fundamentally bricks and mortar brand had to adapt to a step change in eCommerce trading in lightning speed when COVID struck!

What is "Holistic Growth"? - Chris Nawrocki

Segmentify — Wed, 30 Jun 2021 00:00:00 -0700

In the fourteenth vlog of the eCommerce Growth Show, Chris Nawrocki, Founder of the Heur consultancy, talks to Phill about "holistic growth" and the importance of knowing your strategy intimately before you start!

What are the "3 Stages" of the Content Journey? - Rob Thomas

Segmentify — Wed, 16 Jun 2021 00:00:00 -0700

In the thirteenth vlog of the eCommerce Growth Show, Rob Thomas, Senior Partner Manager at STYLA, talks to Phill about the "3 stages" of the content journey, and the importance of getting this journey "right" in the light of Core Web Vitals!

"Seekers v Customers", Raj De Datta Explains! - Raj De Datta

Segmentify — Tue, 01 Jun 2021 00:00:00 -0700

In the twelfth vlog of the eCommerce Growth Show, Raj De Datta, CEO and Co-Founder of Bloomreach, talks to Phill about succeeding as an entrepreneur, AI v ML, and introduces his new book, "The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences!”

What is the "Apex" B2B Accelerator all about?!! - Alastair Brodie - Tadgh Bowe

Segmentify — Tue, 18 May 2021 00:00:00 -0700

In the eleventh vlog of the eCommerce Growth Show, Alastair Brodie and Tadhg Bowe of Monsoon Consulting, tell us all about how they have rolled up their years of B2B experience into the "Apex" B2B Accelerator!

What's going on with marketplaces?! - Graham Broguhton

Segmentify — Tue, 04 May 2021 23:45:00 -0700

In the tenth vlog of the fourth series of the eCommerce Growth Show, Graham Broughton, Co-Founder of Storesome, talks to Phill about the acceleration of brands adopting their own marketplaces!

"Bricks and Mortar" is not dead! - Sophie Wilson

Segmentify — Wed, 21 Apr 2021 00:00:00 -0700

In the ninth vlog of the fourth series of the eCommerce Growth Show, Sophie Wilson, Digital Consultant at Astound Commerce, talks to Phill about the importance of "joining up" the on and offline retail experience!

Tim Educates Phill about D2C! - Tim Willis

Segmentify — Tue, 30 Mar 2021 14:15:00 -0700

In the eighth vlog of the fourth series of the eCommerce Growth Show, Tim Willis, Head of eCommerce, South West at Magento agency PushON, talks to Phill about how all things D2C!

The Importance of a Brand "Story" - Sarah Braud

Segmentify — Tue, 16 Mar 2021 13:36:00 -0700

In the seventh vlog of the fourth series of the eCommerce Growth Show, Sarah Braud, Consultant Content Strategist, talks to Phill about how important it is to have a story behind our brands!

We're "In Bed" with Our Customers, Let's Look After Them! - Eva Pascoe

Segmentify — Mon, 01 Mar 2021 13:19:00 -0700

In the sixth vlog of the fourth series of the eCommerce Growth Show, Eva Pascoe, Founder of The Retail Practice, talks to Phill about how advanced personalisation really can help us look after our customers better, with more relevant experiences through genuinely real-time machine learning!

What to Prioritise in 2021! - Jamie Huskisson

Segmentify — Tue, 09 Feb 2021 11:34:00 -0700

In the fifth vlog of the eCommerce Growth Show, Jamie Huskisson, CEO of JH, talks to Phill about what to focus on in 2021, internally, externally and by leaning on our learnings as we battled in the trenches during an unprecedented 12 months!

Maintaining Your CX In The Ever Changing World of Digital Transformation! - Deri Jones

Segmentify — Wed, 03 Feb 2021 11:41:00 -0700

In the fourth vlog of the fourth series of the eCommerce Growth Show, Deri Jones, Founder and CEO of Think Tribe, talks to Phill about how we can rest in bed at night knowing our sites are still providing the optimal customer experience at the same time as driving constant transformation during this unprecedented acceleration of online retail! Tune in to hear all about the inherent challenges in this balancing act, and what Think Tribe does to solve them!

It's all about the "authority"! - Chris Thomas

Segmentify — Tue, 19 Jan 2021 05:00:00 -0700

In the third vlog of the fourth series of the eCommerce Growth Show, Chris Thomas, Founder of Yonder Agency, talks to Phill about the importance of "taking authority" in the space that our brands reside! Tune in to hear about the importance of, and how Yonder can help guide brands to gain an authoritative position in their verticals; through passion, creativity and perseverance!

What Is "Conversation Marketing"? - Stephen Carl

Segmentify — Thu, 10 Dec 2020 05:00:00 -0700

In the second episode of the fourth series of the eCommerce Growth Show, Stephen Carl, with more than 20 years of experience in our space and Founder of Brooklyn based Digital Marketing agency "Needle Movement", talks to Phill about the growing trend in "Conversation Marketing". Tune in to hear about Stephen's excellent insights about what it is and how to fit it into your marketing strategy!

What the Heck is EOS?! - Andrew Stevens

Segmentify — Thu, 03 Dec 2020 04:00:00 -0700

In the first vlog of the fourth series of the eCommerce Growth Show, Andrew Stevens, Co-Founder of Commercial Optimisation, talks to Phill about how eCommerce leaders can optimise the realisation of their goals, using the EOS framework to build the right teams from the ground up to succeed! Tune in to hear insights about the fundamental building blocks of business success, implemented using a tried and tested methodology starting with integrity, accountability and self awareness!

20 Ecommerce Tips to Prepare for Black Friday - Cyber Monday

Segmentify — Wed, 11 Nov 2020 01:20:00 -0700

Max Saleh - E-Commerce Personalisation Consultant @Segmentify

Alistair Morrison - Head of Business Development @Tribe

Brett Lawrence - Business Consultancy Director @Inviqa

Chloë Thomas - Author and Podcast Host

David Williams - Founder @DHW Digital

Gary Hammond - Head of Product @Kooomo

James Barlow - UK and IRL Manager @Akeneo

Jimmy Hickey - Founder @Findlay Hats

Josh Boone - Founder @Pure Web Results

Josh Taylor - Sales Manager @Adyen Manchester

Kevin Urrutia - Founder @Voy Media

Lisa Luxford - @CheckoutSmart

Sara Arthrell - Global Product Marketing Director @Brightpearl

Sarah Braud - CEO @Braud Creative

Simon Calvert - Founder @Future Today Retail

Simon Homent - Head of Online @GAME Digital

Sinem Yazici - Strategic Partnerships Lead @Byrd Technologies

Stephen Carl - Founder @Needle Movement

Tadhg Bowe - Magento Solutions Consultant @Monsoon Consulting

Tash Jones - European Channel Manager @SmartFreight

How Segmentify Helps Scottsdale Golf's "Frictionless eCommerce" Strategy!

Segmentify — Thu, 22 Oct 2020 02:30:00 -0700

In the fifth vlog of the third series of the eCommerce Growth Show, Abe Rossiter, eCommerce Manager of Scottsdale Golf talks to Phill about how he found his background in accountancy helped him when he found a passion for eCommerce; diving in head first just two years ago, hungry to learn how to further Scottdale's success! Tune in to hear about what he has learned; continuously driving towards his "frictionless eCommerce" strategy and the part that Segmentify's platform plays, both on and offline!

Using Technologies' Strengths to Build a Best-of-breed User Journey!

Segmentify — Wed, 07 Oct 2020 06:03:00 -0700

In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear about specific examples of how our platform helps iClothing's content, merchandising and social teams, as well as how we are working alongside Emarsys and STYLA to utilise historic segmentation data to drive personalised recommendations and content pages to different customer sets!

How Segmentify Contributed to a 300% Increase in Revenue of Celtic's new In-house eCommerce Operation!

Segmentify — Wed, 30 Sep 2020 04:45:00 -0700

In the third vlog of the third series of the eCommerce Growth Show, John Bruce, eCommerce Manager of Celtic FC, talks to Phill about the critical factors involved in bringing their eCommerce operation back in-house and the part that Segmentify played in contributing to a 300% increase in revenue through the site! Tune in to hear about specific examples of how our platform was able to learn to surface products quickly to maximise their exposure to customers, as well as quickly highlight problems via our Trendify reporting tool for John's team to action to improve throughput and merchandising!

How Segmentify Solved Sephora's Complex Searchandising Needs!

Segmentify — Thu, 24 Sep 2020 07:54:00 -0700

In the second vlog of the third series of the eCommerce Growth Show, Sedat Firat, eCommerce Manager of Sephora Turkey, talks to Phill about the importance of searchandising for online beauty brands. Tune in to hear about Sedat's excellent insights around the more complex searchandising requirements for eCommerce beauty brands, for example where strict rules exist associated with exclusivity and restricting cross-selling, and how Segmentify was able to cater for them!

How Segmentify Helped Inish Pharmacy Convert 75% of Baskets for their Eco Friendly Customers!

Segmentify — Tue, 22 Sep 2020 06:45:00 -0700

In the first of the new vlogs we've introduced for the third series of the eCommerce Growth Show, our customer, Paul O'Hea, Pharmacist and Co-Owner of Inish Pharmacy, talks to Phill about his insights on finding ways to ever improve the way in which different customer groups are served using our platform. Watch or listen on your favourite channel for some great discussion around how Paul was able to draw from the business's on and offline customer service operations to identify and better serve their eco-friendly customers, resulting in a 75% conversion of all baskets in this segment!

Join Tash and Richard with Phill and Chloë as they discuss how to maximise sales in this year's "bumper peak" season!

Segmentify — Tue, 08 Sep 2020 00:00:00 -0700

In this "bonus" technology episode, Tash Jones, European Channel Manager of SmartFreight and Richard Davies, Director of Utordo, give us their expert advice on getting the most out of this year's "bumper" peak season; spreading the risk of your shipping strategy and consolidating back end systems!

Henry Daas, 30 year veteran serial entrepreneur and leadership coach, tackles the million dollar question - "how to tackle Amazon and Google"!

Segmentify — Wed, 26 Aug 2020 03:15:00 -0700

In the final episode of the second series of the show, Henry Daas, 30 year serial entrepreneur, finance expert and business coach, all wrapped up in his consultancy "Daas Knowledge", tackles the ultimate question: "how do we handle the monoliths of eCommerce - Amazon and Google?". Plug in for a fascinating discussion around strategies to consider when broaching the subject of dealing and working with the monoliths of our age!

Join Simon Calvert talks about working with Philip Green! And, how enterprise omni-channel brands can maximise profitability!

Segmentify — Thu, 20 Aug 2020 05:15:00 -0700

In our twenty-fifth episode of the second series of the eCommerce Growth Show, Simon Calvert, Owner of Future Today Retail and seasoned Omni-channel Director, leans on over 30 years of on and offline retail experience with enterprise brands as he shares his insights on how they can optimise their profitability, covering the importance of attribution, last mile and segmentation!

Let's get creative! Kevin Urrutia tells us his inspirational story and explains how to take your content to the next level!

Segmentify — Tue, 18 Aug 2020 05:15:00 -0700

In our twenty-fourth episode of the second series of the eCommerce Growth Show, Kevin Urrutia, Founder of Voy Media, draws on his frontline experience building multiple brands, as he shares his insights on how you can lean on tried and tested methods to speed up the realisation and success of your creative content!

“Hacking the incentive”! The inspirational Josh Boone talks about tea, his journey and navigating through culture changes in business!

Segmentify — Thu, 13 Aug 2020 02:30:00 -0700

In our twenty-third episode of the second series of the eCommerce Growth Show, Josh Boone, Owner of Pure Web Results in Dayton, Ohio, shares some of his story with me; focussing on his experience of working with leadership to navigate through the inevitable culture changes as businesses grow - exploring the angles from leadership themselves, as well as those affected on the frontline!

Ian Hammersley, CEO of Smartebusiness reveals the key to scaling an eCommerce business!

Segmentify — Wed, 05 Aug 2020 00:15:00 -0700

In our twenty-second episode of the second series of the eCommerce Growth Show, Phill is joined by Ian Hammersley, CEO of Smartebusiness and shares how they are successfully able to help brands scale using their tried and tested framework, leaning on more than 16 years of experience!

Empowering in-house digital marketing teams and agencies - John Readman talks about Modo25's BOSCO platform

Segmentify — Wed, 29 Jul 2020 04:00:00 -0700

In our twenty-first episode of the second series of the eCommerce Growth Show, John Readman shares what his company, Modo25 is doing to empower the world of digital marketing, supporting eCommerce teams and agencies with their predictable marketing platform "BOSCO" and providing work for orphans in Uganda at the same time!

Join David Williams with Phill as he discusses what the shape of retail is going to look like in the future!

Segmentify — Thu, 23 Jul 2020 00:15:00 -0700

In our twentieth episode of the second series of the eCommerce Growth Show, David Williams, Owner of DHW Digital and seasoned eCommerce Director, leans on over 20 years of on and offline retail experience with enterprise brands as he shares his insights on what the shape of retail is going to look like in the future and how to prepare for it!

James Hayes of Parcelhub gives us his experience of how COVID has affected eCommerce!

Segmentify — Tue, 21 Jul 2020 01:00:00 -0700

In our nineteenth episode of the second series of the eCommerce Growth Show, James Hayes, Business Development Director at Parcelhub, shares his unique insights into how COVID has affected eCommerce, including how it has become more important than ever to gain control over failed deliveries and the role that managed services has to play in complementing eCommerce delivery strategies!

Emily and Asher from Tug discuss how to use paid media to increase acquisition and retention!

Segmentify — Wed, 15 Jul 2020 17:00:00 -0700

In our eighteenth episode of the second series of the eCommerce Growth Show, Emily King and Asher Gordon from Tug share their advice on how to optimise ROI on paid media spend for both acquisition and retention.

James Gurd, Founder of Digital Juggler, shares his expertise on all things replatforming!

Segmentify — Mon, 13 Jul 2020 01:00:00 -0700

In our seventeenth episode of the second series of the eCommerce Growth Show, Phill is joined by James Gurd, Founder of Digital Juggler as he leans on his 17+ years experience to share his advice on how to ensure success when replatforming. Please share his podcast with your network and get in touch if you need support with this!

Dean Grimshawe, Business Development Director at FoundIt!, discusses the importance now more than ever learning how to cope with change!

Segmentify — Thu, 09 Jul 2020 01:00:00 -0700

In our sixteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Dean Grimshawe, Business Development Director of FoundIt! Dean leans on his experience as a business leader and life coach as he shares his experience of how we can manage change effectively in order to maintain focus on all our goals during lockdown!

Ecommerce and SEO - Is it a dark art?

Segmentify — Tue, 07 Jul 2020 01:00:00 -0700

In our fifteenth episode of the second series of the eCommerce Growth Show, eCommerce SEO expert and Co-owner of Reddico, Carl Hendy shares some of his 14 years of working for brands including John Lewis, Marks and Spencer and ASOS. Join Carl with Phill this week as he shares some of his secrets on the relationship between eCommerce and SEO.

Lisa Luxford, ex-eCommerce Director and certified Life Coach, discusses the value life coaching can bring to our lives, with a particular focus on alcohol.

Segmentify — Thu, 02 Jul 2020 01:00:00 -0700

In our fourteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Lisa Luxford, who recently took the decision to develop her Life Coaching business, training with The Happiness Explorer, after many years in eCommerce. Lisa shares her experience of the value that being coached brought to her life, particularly focusing on her own "journey" associated with alcohol and how it forged a passion in her to help others who might feel that they are on the "slippery slope".

Sinem Yazici, Strategic Partnerships Lead at Byrd Technologies shares her tips and tricks when it comes to optimising your fulfilment strategy!

Segmentify — Tue, 30 Jun 2020 00:00:00 -0700

In our thirteenth episode of the second series of the eCommerce Growth Show, Phill is joined by Sinem Yazici, who recently returned to Hamburg from London, who shares her expertise when it comes to optimising your eCommerce fulfilment strategy, particularly in the light of the current season!

The story of Findlay Hats - from a trip down the rapids to a 7 figure international eCommerce brand!

Segmentify — Thu, 25 Jun 2020 01:00:00 -0700

In the twelfth episode of the second series of the eCommerce Growth Show, Jimmy Hickey, Founder of Findlay Hats, shares his inspirational story of how his company was founded and grew into a successful, international brand!

What exactly is a "PIM"?

Segmentify — Mon, 22 Jun 2020 02:00:00 -0700

In this episode, Chloë Thomas of eCommerce Masterplan and Phill co-host James Barlow, UK and IRL Manager for Akeneo to explain what a PIM is and how it helps eCommerce businesses grow!

Actionable Tips for Google Shopping with Josh Duggan

Segmentify — Thu, 18 Jun 2020 01:00:00 -0700

In the tenth episode of the second series of the eCommerce Growth Show, Josh Duggan, Co-Founder of Vervaunt, discusses the main principles and things to know about Google Shopping. Join Josh with Phill as he discusses top tips for optimising accounts, measuring and monitoring performance, the introduction of Smart Shopping, pros and cons, as well key takeaways and recommendations which you can action immediately to review your current level of performance!

What should eCommerce retailers be doing right now as lockdowns begin to be relaxed?

Segmentify — Tue, 16 Jun 2020 01:00:00 -0700

In the ninth episode of the second series of the eCommerce Growth Show, join Matt Wilkinson, Head of eCommerce at Arlo & Jacob with Phill as he discusses the importance now, more than ever, of the disciplines associated with conversion centred design as business starts to return post lockdown.

Sam Salum, ex-Head of Brand Marketing at enterprise fashion brand Canal in Brazil, discusses the importance now more than ever to optimise omni-channel retail!

Segmentify — Thu, 11 Jun 2020 01:00:00 -0700

In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of "virtual stores" to improve omni-channel strategies!

How CPG brands can optimise acquisition and retention from senior buyers as a result of the global lockdown!

Segmentify — Tue, 09 Jun 2020 01:00:00 -0700

In our seventh episode of the second series of the eCommerce Growth Show, Phill is joined by Natalie James, Founder of eConceptConsulting as she shares her tips on optimising the customer journey for the new cohort of senior buyers that has grown in the wake of the global lockdown. Please share her podcast with your network and do get in touch with her or us if you know of anyone who is looking for an experienced consultant to help with this!

Join Rachel Pryde with Phill as she discusses the opportunity for smaller D2C brands during COVID!

Segmentify — Thu, 04 Jun 2020 01:00:00 -0700

In our sixth episode of the second series of the eCommerce Growth Show, Phill is joined by Rachel Pryde as she shares her 7 years of experience working for brands and as a Senior Marketing Consultant at Practicology, particularly focussing on how D2C brands can get the best out of the current situation surrounding COVID.

Let's help Mohit Verma find his next role as he shares best practices working for Flipkart and Dineout in India!

Segmentify — Tue, 02 Jun 2020 01:00:00 -0700

As discussed in our May newsletter, we're supporting those who have been affected by COVID in our community. In our fifth episode of the second series of the eCommerce Growth Show, Phill is joined by Mohit Verma, who moved to London just five months ago from India! He shares best practices that he gathered there during his eight years of experience in large eCommerce companies including Flipkart and Dineout. Please share his podcast with your network and do get in touch with him or us if you know of anyone who is looking for an awesome marketing strategist like him!

Let's help Karl Rutterford find his next role as he discusses the importance of building a brand and inspiring those who want to start their own business!

Segmentify — Fri, 29 May 2020 01:00:00 -0700

As discussed in our May newsletter, we're supporting those whose work has been affected by COVID in our community. In our fourth episode of the second series of the eCommerce Growth Show, Phill is joined by Karl Rutterford as he shares his experience building his own antique trading brand and consultancy, now excited to join an eCommerce retailer. Please share his podcast with your network and do get in touch with him or us if you know of anyone who is looking for an experienced marketing leader like him!

5 Important Free SEO Steps for Growth

Segmentify — Wed, 27 May 2020 01:00:00 -0700

In this episode, Mike Morrison shares 5 critical, completely free things to consider when using SEO to grow an eCommerce business.

Support Simon Homent to secure his next role as he discusses managing rapid eCommerce growth & planning for long term success

Segmentify — Thu, 21 May 2020 01:00:00 -0700

As discussed in our May newsletter, we're supporting those whose roles have been affected by COVID in our community, and in our second episode of the second series of the eCommerce Growth Show, please support Simon Homent as he shares his expertise managing online retail growth at Rakuten TV, by sharing his podcast with your network and please do get in touch with him or us if you know of anyone who is looking for an experienced eCommerce Manager.

Michael Boyle of The Modernity Group explains how he and his team support brands as "Modern Marketers"

Segmentify — Tue, 19 May 2020 08:45:00 -0700

Michael's mantra is clear - mediocrity is out the window, the bland, the dull, the middle-of-the-road... forget it! We've got to know that being good enough will never be good enough as we can always sell more in this industry or take more market share from our competitors! So, Modern Marketers have to keep up with the pace of change because we know that’s always accelerating, and be able to see the bigger picture - not just within the marketing department, but the wider business, the wider industry and how that applies to the trends we see in everyday life and popular culture. Join Michael with Phill this week as they kick off the new series of the show, discussing all about how Modern Marketing can help eCommerce brands grow!

Introducing The eCommerce Growth Show - Series 2

Segmentify — Tue, 12 May 2020 01:00:00 -0700

The eCommerce Growth Show is a brand new podcast focused on helping you take your sales growth to the next level in 2020. We're super excited to announce that due to popular demand, we have decided to continue our eCommerce Growth Show and so, "series 2" will be kicking off shortly! We have a large number of new thought leaders for you, from a range of backgrounds, including eCommerce and digital marketing agencies, brands, consultants, more tech suppliers and even a life coach! All of whom are keen to share their expertise with us, so, if you haven't done so already, do head over to segmentify.com/podcast to register for the new episodes as they become available!

Find out more

Your shipping strategy can increase repeat orders and cut costs with Tash Jones from SmartFreight

Segmentify — Tue, 07 Apr 2020 01:00:00 -0700

It is easy to just forget about your shipping strategy, but you really shouldn't. In this episode, we chat with Tash Jones from SmartFreight about how by getting clever and using a carrier management solution you can both save costs and increase sales. Saving costs by automating tasks to reduce the load on your customer service team, and making sure every parcel is shipped the right way. Increasing sales by easily improving customer experience post purchase so they buy again, plus giving the customer more choice when they place their order.

Exploring the post buy button impact on sales performance with Brightpearl's Sara Arthrell

Segmentify — Tue, 31 Mar 2020 01:00:00 -0700

Did you know what happens after the buy button has a huge impact on sales to new customers as well as those who've experienced your post-buy-button processes. We get deep into this with Sara Arthrell from retail operations platform Brightpearl.

Your payments strategy is essential for mobile and international success with Adyen's Brian Mapley

Segmentify — Tue, 24 Mar 2020 01:00:00 -0700

Payments are a part of eCommerce that's easily ignored - just leave it to the finance team. But they really shouldn't be ignored. Sorting out your payments systems and strategy can have a fundamental impact on your business growth. Increasing conversions by giving the customers the options they want, making mobile payment straightforward, enabling overseas success AND giving you data you can use to further personalise communications. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by Adyen's Brian Mapley to make this seemingly complex topic simple.

Nailing your customer communications strategy with dotdigital's Gavin Laugenie

Segmentify — Tue, 17 Mar 2020 01:00:00 -0700

To achieve success in eCommerce in 2020 you've got to think about building a conversation, a relationship with your customer. Batch and blast just doesn't cut it anymore. That means you'd need to get your data right, understand why you're collecting it, sort out your preference centres and learn to understand the customers' digital body language. Our host's Phill Kay from Segmentify and Chloe Thomas from eCommerce MasterPlan are joined by dotdigital's Gavin Laugenie to discuss this crucial topic.

Find out the game changing ways you can use onsite personalisation with Segmentify's Murat Soysal

Segmentify — Tue, 10 Mar 2020 01:00:00 -0700

One of the most effective ways to improve the performance of your website is to put in place personalisation software - but just installing it is not enough. In this episode we talk with Murat Soysal co-founder of Segmentify to discover how successful retailers are approaching their on-site personalisation strategy. Using the tools well will delight customers, improve conversion rates, AOV and repeat purchase rates. Plus the same technology can be used to increase purchases from first time buyers AND get customers to your website in the first place. Find out how you can achieve all that in this episode.

How changes in the website space can give you a Competitive Advantage with BigCommerce's Mark Adams

Segmentify — Tue, 03 Mar 2020 01:00:00 -0700

In recent years the eCommerce website industry has changed a huge amount. In this episode we discuss those changes with BigCommerce's Head of Europe Mark Adams, and explore the opportunities that gives today's brands.

Introducing The eCommerce Growth Show

Segmentify — Wed, 19 Feb 2020 01:00:00 -0700

The eCommerce Growth Show is a brand new podcast focused on helping you take your sales growth to the next level in 2020. Have a listen to this trailer to find out exactly what we have coming up for you in our first series. We'll be covering eCommerce websites, changes in the technology space, personalisation and conversion rate optimisation. We'll be looking at how to get people to your website with email marketing and other communications channels, AND diving into the world of payments, and mobile - you've got to give the customer what they want after all! Completing our journey through the eCommerce sales cycle we'll take a dive into the post purchase experience.

Find out more