<![CDATA[Elawvate: Build & Grow Your Law Firm]]>9dd2d4b6-7c52-512d-868e-d70de4b780f4Fri, 10 Apr 2026 07:00:14 +0000Captivate.fmBenjamin Gideon | Gideon Asen LLChttps://artwork.captivate.fm/1ed0258d-acdf-4f5e-9ac5-21d6f9590bbe/_7U5E_50bb0GwwNp95e7HzNG.jpgElawvate: Build & Grow Your Law FirmBenjamin Gideon | Gideon Asen LLCBenjamin Gideon | Gideon Asen LLCYou can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law. Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most. Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture. In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work. Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market. Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.https://www.elawvate.fm/show/elawvate-build-grow-your-law-firm/falseepisodicnopodcastThe AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-HunterThe AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-HunterLawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.

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☑️ Zach Blattner | LinkedIn

☑️ Berkeley Almand-Hunter | LinkedIn

☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.

Learn More and Connect

☑️ Zach Blattner | LinkedIn

☑️ Berkeley Almand-Hunter | LinkedIn

☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>cbebbbb9-6221-4b54-b66f-fd40d1a0a394Fri, 10 Apr 2026 03:00:00 -040045:13falsefull120201Law Firm Finances Demystified, with John ScottLaw Firm Finances Demystified, with John ScottIf your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.

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☑️ John Scott | LinkedIn

☑️ Anders CPA on LinkedIn | Instagram | Facebook

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.

Learn More and Connect

☑️ John Scott | LinkedIn

☑️ Anders CPA on LinkedIn | Instagram | Facebook

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>0fcfa8c5-04b6-4ffc-8e63-b84aa745a9deFri, 27 Mar 2026 03:00:00 -040034:41falsefull119191How To Make All Systems Go, with Ben Gideon and Jeff WrightHow To Make All Systems Go, with Ben Gideon and Jeff WrightThe law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>0b72d527-f23f-4673-b424-bce22c7bbb01Fri, 13 Mar 2026 03:00:00 -040001:00:25falsefull118181The Entrepreneur’s Top 10, with Ben Gideon and Jeff WrightThe Entrepreneur’s Top 10, with Ben Gideon and Jeff WrightBen Gideon started his career as a lawyer. So when he charted a new path as an entrepreneur, co-founding Gideon Asen in 2020, he knew he had a learning curve. In this episode, he and Jeff Wright, Gideon Asen’s COO, run down the top 10 strategies every lawyer entrepreneur needs to know to build a financially successful law firm. “It's a distillation of my learning, both from my reading but also from our own experiences that we've gone through,” Ben explains. “Mostly learning by trial and error, making many mistakes, fixing problems, and coming to understandings about different things.” Listen in and let the countdown begin.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Ben Gideon started his career as a lawyer. So when he charted a new path as an entrepreneur, co-founding Gideon Asen in 2020, he knew he had a learning curve. In this episode, he and Jeff Wright, Gideon Asen’s COO, run down the top 10 strategies every lawyer entrepreneur needs to know to build a financially successful law firm. “It's a distillation of my learning, both from my reading but also from our own experiences that we've gone through,” Ben explains. “Mostly learning by trial and error, making many mistakes, fixing problems, and coming to understandings about different things.” Listen in and let the countdown begin.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>4c6e554e-c333-496a-9f16-ad0599b364e8Fri, 27 Feb 2026 03:00:00 -040058:42falsefull117171The Profit First Method, with Mike MichalowiczThe Profit First Method, with Mike MichalowiczEntrepreneurs may think that taking an accounting class or learning leadership skills will help them manage their businesses. “I call BS on that,” says Mike Michalowicz. His “Profit First” system encourages entrepreneurs to do what they would naturally do. “Whatever your natural flow is, go with it, and you’ll travel so much further,” he explains to hosts Jeff Wright and Taylor Asen. Mike reflects on his journey from losing it all as a failed angel investor to becoming a bestselling author, entrepreneur, and speaker. Tune in as he breaks down “Profit First” and highlights his new book, “The Money Habit,” which helps entrepreneurs go beyond deploying “Profit First” in their businesses and into their personal finances.

Learn More and Connect

☑️ Mike Michalowicz | LinkedIn

☑️ Mike Michalowicz on LinkedIn | Facebook | Instagram | Substack | TikTok

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Taylor Asen | LinkedIn

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Entrepreneurs may think that taking an accounting class or learning leadership skills will help them manage their businesses. “I call BS on that,” says Mike Michalowicz. His “Profit First” system encourages entrepreneurs to do what they would naturally do. “Whatever your natural flow is, go with it, and you’ll travel so much further,” he explains to hosts Jeff Wright and Taylor Asen. Mike reflects on his journey from losing it all as a failed angel investor to becoming a bestselling author, entrepreneur, and speaker. Tune in as he breaks down “Profit First” and highlights his new book, “The Money Habit,” which helps entrepreneurs go beyond deploying “Profit First” in their businesses and into their personal finances.

Learn More and Connect

☑️ Mike Michalowicz | LinkedIn

☑️ Mike Michalowicz on LinkedIn | Facebook | Instagram | Substack | TikTok

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Taylor Asen | LinkedIn

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>e505f921-414b-4da4-8fc2-d863b1542c90Fri, 30 Jan 2026 03:00:00 -040025:08falsefull116161Building a White Collar Boutique, with Arlo Devlin-BrownBuilding a White Collar Boutique, with Arlo Devlin-BrownAfter serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.

Learn More and Connect

☑️ Arlo Devlin-Brown | LinkedIn

☑️ Treanor Devlin Brown on LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.

Learn More and Connect

☑️ Arlo Devlin-Brown | LinkedIn

☑️ Treanor Devlin Brown on LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>0e584479-008a-4f43-9af5-85bcb028ed40Fri, 16 Jan 2026 03:00:00 -040054:49falsefull115151Hiring the Right People, with Alec BroadfootHiring the Right People, with Alec BroadfootIt was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the CEO of VisionSpark, an executive search firm that connected Gideon Asen with Jeff Wright, now COO. Alec visits with Jeff and Ben Gideon to pull back the curtain on how he identifies killer talent. Tune in for his insights about what bad hires really cost, why culture fit matters more than skills, and when to bring on a second-in-command.

Learn More and Connect

☑️ Alec Broadfoot | LinkedIn | Instagram

☑️ VisionSpark on LinkedIn | Instagram | X | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>It was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the CEO of VisionSpark, an executive search firm that connected Gideon Asen with Jeff Wright, now COO. Alec visits with Jeff and Ben Gideon to pull back the curtain on how he identifies killer talent. Tune in for his insights about what bad hires really cost, why culture fit matters more than skills, and when to bring on a second-in-command.

Learn More and Connect

☑️ Alec Broadfoot | LinkedIn | Instagram

☑️ VisionSpark on LinkedIn | Instagram | X | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>a6fc65b5-d4d0-4e74-92e0-f541f3061144Fri, 02 Jan 2026 03:00:00 -040033:37falsefull114141Core Values that Matter, with Ben Gideon and Jeff WrightCore Values that Matter, with Ben Gideon and Jeff WrightCreating culture isn't about hiring people and forcing them to adopt your values—it's about finding people who already share them. Hosts Ben Gideon and Jeff Wright discuss how Gideon Asen transformed from vague attribute lists like "integrity" and "compassion" to specific, actionable core values that drive hiring, firing, and daily operations. Tune in as they break down lessons learned including: generic traits fail ("every business wants somebody who works hard"). So do core values that are stuffed in a drawer and forgotten (“we keep it front and center”).

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Creating culture isn't about hiring people and forcing them to adopt your values—it's about finding people who already share them. Hosts Ben Gideon and Jeff Wright discuss how Gideon Asen transformed from vague attribute lists like "integrity" and "compassion" to specific, actionable core values that drive hiring, firing, and daily operations. Tune in as they break down lessons learned including: generic traits fail ("every business wants somebody who works hard"). So do core values that are stuffed in a drawer and forgotten (“we keep it front and center”).

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>9182fd87-9462-4f0a-96d9-9c9b29d812bdFri, 19 Dec 2025 03:00:00 -040040:32falsefull113131Secrets of a Serial Entrepreneur, with T.A. McCannSecrets of a Serial Entrepreneur, with T.A. McCannWhat could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann, visits hosts Ben Gideon and Jeff Wright to reveal his playbook for growth, from breaking down PSL’s proven strategies to leveraging AI to recognizing the essential traits of any entrepreneur – regardless of their sector.

Learn More and Connect

☑️ T.A. McCann | LinkedIn | Facebook | Instagram | X

☑️ Pioneer Square Labs | LinkedIn | Facebook | Instagram | X

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify 

Produced and Powered by LawPods

Sponsored by SmartAdvocate, Hype Legal, Expert Institute, Filevine, and Steno.

]]>What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann, visits hosts Ben Gideon and Jeff Wright to reveal his playbook for growth, from breaking down PSL’s proven strategies to leveraging AI to recognizing the essential traits of any entrepreneur – regardless of their sector.

Learn More and Connect

☑️ T.A. McCann | LinkedIn | Facebook | Instagram | X

☑️ Pioneer Square Labs | LinkedIn | Facebook | Instagram | X

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify 

Produced and Powered by LawPods

Sponsored by SmartAdvocate, Hype Legal, Expert Institute, Filevine, and Steno.

]]>8aec0c26-1639-403e-aeef-cdf0a68385b7Fri, 05 Dec 2025 03:00:00 -040048:08falsefull112121Building ‘Comes Down to Balance’, with Andrew GarzaBuilding ‘Comes Down to Balance’, with Andrew Garza“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza Trial Lawyers. “It all comes down to a balance.” In this wide-ranging conversation with hosts Ben Gideon and Jeff Wright, Andrew reveals how balance informs the firm’s decisions, from balancing automation and systems to balancing referrals and digital marketing. He also describes why the hardest decisions typically surround maintaining your law firm’s culture, why he rejects the myth of work-life balance, and why he doesn’t mind if the firm’s job posting turns people off. Spoiler: If it turns you off, you’re not a fit.

Learn More and Connect

☑️ Andrew Garza | LinkedIn

☑️ Claggett, Sykes & Garza Trial Lawyers on LinkedIn | Instagram | Facebook |  X | YouTube 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza Trial Lawyers. “It all comes down to a balance.” In this wide-ranging conversation with hosts Ben Gideon and Jeff Wright, Andrew reveals how balance informs the firm’s decisions, from balancing automation and systems to balancing referrals and digital marketing. He also describes why the hardest decisions typically surround maintaining your law firm’s culture, why he rejects the myth of work-life balance, and why he doesn’t mind if the firm’s job posting turns people off. Spoiler: If it turns you off, you’re not a fit.

Learn More and Connect

☑️ Andrew Garza | LinkedIn

☑️ Claggett, Sykes & Garza Trial Lawyers on LinkedIn | Instagram | Facebook |  X | YouTube 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>5d28c1e5-706b-4ca6-b9dc-13317df1b26cFri, 21 Nov 2025 03:00:00 -040054:37falsefull111111Secrets to Scaling a Criminal Defense Firm, with Tim ZerilloSecrets to Scaling a Criminal Defense Firm, with Tim Zerillo“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff Wright, Tim reveals how he evolved from bartering for office space as a new lawyer to running a nationally recognized practice. He shares hard-won insights about managing the economic realities of criminal defense, mentoring younger lawyers, and giving time to professional organizations. “If you are thinking about leaving as an associate of a bigger firm and starting a solo firm, you really have to expect to give your time to causes that are related to the criminal legal system,” he observes.

Learn More and Connect

☑️ Tim Zerillo | LinkedIn

☑️ Zerillo Law Firm on Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff Wright, Tim reveals how he evolved from bartering for office space as a new lawyer to running a nationally recognized practice. He shares hard-won insights about managing the economic realities of criminal defense, mentoring younger lawyers, and giving time to professional organizations. “If you are thinking about leaving as an associate of a bigger firm and starting a solo firm, you really have to expect to give your time to causes that are related to the criminal legal system,” he observes.

Learn More and Connect

☑️ Tim Zerillo | LinkedIn

☑️ Zerillo Law Firm on Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>8860857f-3493-4be7-99b9-c8f040c4f5e5Fri, 07 Nov 2025 03:00:00 -040048:42falsefull110101The “Vivid Vision” Playbook for Growth, with Cameron HeroldThe “Vivid Vision” Playbook for Growth, with Cameron HeroldBuilding a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold’s revolutionary “Vivid Vision” model. He describes it in this conversation with hosts Ben Gideon and Jeff Wright. The founder of the COO Alliance and mastermind behind companies like 1-800-GOT-JUNK?, Cameron explains how his jigsaw puzzle approach to business structure guides entrepreneurs as they build the four corners and sides of their organizational foundation. He reveals hard-won lessons about how poor financial management nearly bankrupted a $100 million company, why hiring motivated people beats trying to motivate unmotivated ones, and what calling a journalist directly can do for your marketing efforts. 

Learn More and Connect

☑️ Cameron Herold | LinkedIn

☑️ COO Alliance on LinkedIn | Instagram | Facebook | X | YouTube 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold’s revolutionary “Vivid Vision” model. He describes it in this conversation with hosts Ben Gideon and Jeff Wright. The founder of the COO Alliance and mastermind behind companies like 1-800-GOT-JUNK?, Cameron explains how his jigsaw puzzle approach to business structure guides entrepreneurs as they build the four corners and sides of their organizational foundation. He reveals hard-won lessons about how poor financial management nearly bankrupted a $100 million company, why hiring motivated people beats trying to motivate unmotivated ones, and what calling a journalist directly can do for your marketing efforts. 

Learn More and Connect

☑️ Cameron Herold | LinkedIn

☑️ COO Alliance on LinkedIn | Instagram | Facebook | X | YouTube 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>beecafea-7ef4-4baf-9b79-4bb0815eea67Fri, 24 Oct 2025 03:00:00 -040054:37falsefull1991Aim, Plan, Honor: Strategic Growth, with Melissa ShanahanAim, Plan, Honor: Strategic Growth, with Melissa ShanahanMelissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the traction that you're looking for,” she explains to hosts Ben Gideon and Jeff Wright. The founder of the consulting firm Velocity Work, Melissa discusses her work helping law firms scale through strategic planning. Tune in for her insights about staying on top of data, having quarterly planning sessions, and being honest about staffing. 

Learn More and Connect

☑️ Melissa Shanahan | LinkedIn

☑️ Velocity Work on LinkedIn | Instagram | Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Melissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the traction that you're looking for,” she explains to hosts Ben Gideon and Jeff Wright. The founder of the consulting firm Velocity Work, Melissa discusses her work helping law firms scale through strategic planning. Tune in for her insights about staying on top of data, having quarterly planning sessions, and being honest about staffing. 

Learn More and Connect

☑️ Melissa Shanahan | LinkedIn

☑️ Velocity Work on LinkedIn | Instagram | Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>964818ef-d3c1-4278-9e27-892378008f46Fri, 10 Oct 2025 03:00:00 -040051:04falsefull1881Do You Have a Vision or a Pipe Dream?, with Ben GideonDo You Have a Vision or a Pipe Dream?, with Ben GideonHere’s what a vision is not: a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for Gideon Asen. In a conversation guided by COO Jeff Wright, Ben shares how their firm's original mission statement evolved from a three-person operation to a market-leading practice. Tune in for insights about how to craft a plan that will define your firm, from opening day to years in the future.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Here’s what a vision is not: a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for Gideon Asen. In a conversation guided by COO Jeff Wright, Ben shares how their firm's original mission statement evolved from a three-person operation to a market-leading practice. Tune in for insights about how to craft a plan that will define your firm, from opening day to years in the future.

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>1403cdad-0afd-4fcb-81d6-d4db864c4d48Fri, 26 Sep 2025 03:00:00 -040054:15falsefull1771The Art of Decision-Making, with Ben Gideon and Jeff WrightThe Art of Decision-Making, with Ben Gideon and Jeff WrightEvery business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one. 

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one. 

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>79886fd5-8ae2-4143-8cba-ca72dfd7cc0fFri, 12 Sep 2025 03:00:00 -040041:03falsefull1661From Silicon Valley to Legal AI Startup, with Jerry ZhouFrom Silicon Valley to Legal AI Startup, with Jerry ZhouJerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that we thought we could contribute to the world.” Their coffee-house brainstorming eventually turned into Supio, a developer of legal AI for personal injury firms and a sponsor of “Build & Grow Your Law Firm.” Hosts Ben Gideon and Jeff Wright unravel Jerry’s reflections about finding product-market fit with plaintiff trial lawyers and scaling from a "shadiest part of Seattle" office to a 150-plus employee company with Series B funding. Tune in for his insights about taking the entrepreneurial leap and building sustainable business growth.

Learn More and Connect

☑️ Jerry Zhou | LinkedIn

☑️ Supio on LinkedIn | Instagram | Facebook

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that we thought we could contribute to the world.” Their coffee-house brainstorming eventually turned into Supio, a developer of legal AI for personal injury firms and a sponsor of “Build & Grow Your Law Firm.” Hosts Ben Gideon and Jeff Wright unravel Jerry’s reflections about finding product-market fit with plaintiff trial lawyers and scaling from a "shadiest part of Seattle" office to a 150-plus employee company with Series B funding. Tune in for his insights about taking the entrepreneurial leap and building sustainable business growth.

Learn More and Connect

☑️ Jerry Zhou | LinkedIn

☑️ Supio on LinkedIn | Instagram | Facebook

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>863d88a4-8d0c-4f12-966e-278006c45b34Fri, 29 Aug 2025 03:00:00 -040048:06falsefull1551Leaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff WrightLeaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff Wright"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront. 

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront. 

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>ad4e7b84-3c4a-4c42-9541-7453c6f8b79bFri, 15 Aug 2025 03:00:00 -040058:22falsefull1441Scale Your Firm, No MBA Required, with Megan PiperScale Your Firm, No MBA Required, with Megan PiperMegan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agnostic,” Megan explains to hosts Ben Gideon and Jeff Wright that law firms can use it to clarify their vision, drive accountability, and scale effectively. But they have to buy into core principles, including healthy partner communication and a clear organizational structure. Tune in as she describes the “beautiful simplicity” of EOS. “We can teach people in just a couple of hours some really basic principles that you do not need an MBA to understand,” she says.

Learn More and Connect

☑️ Megan Piper | LinkedIn

☑️ EOS Worldwide on LinkedIn | Instagram | Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>Megan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agnostic,” Megan explains to hosts Ben Gideon and Jeff Wright that law firms can use it to clarify their vision, drive accountability, and scale effectively. But they have to buy into core principles, including healthy partner communication and a clear organizational structure. Tune in as she describes the “beautiful simplicity” of EOS. “We can teach people in just a couple of hours some really basic principles that you do not need an MBA to understand,” she says.

Learn More and Connect

☑️ Megan Piper | LinkedIn

☑️ EOS Worldwide on LinkedIn | Instagram | Facebook | YouTube

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

]]>516f12a8-f37d-4c4e-a125-f02252def027Fri, 01 Aug 2025 03:00:00 -040050:35falsefull1331Starting a Firm vs. Growing a Firm, with Ben Gideon and Jeff WrightStarting a Firm vs. Growing a Firm, with Ben Gideon and Jeff WrightBuilding a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.

Learn More and Connect

☑️ Jeff Wright | LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet

]]>Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.

Learn More and Connect

☑️ Jeff Wright | LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet

]]>e8630dd4-cca0-480c-ae9b-af607ccd12a9Fri, 18 Jul 2025 03:00:00 -040001:01:36falsefull1221Building a Law Firm: Lessons from the Trenches, with Ben Gideon and Jeff WrightBuilding a Law Firm: Lessons from the Trenches, with Ben Gideon and Jeff Wright"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their own firm under his wing. Tune in for insights from Ben and co-host Jeff Wright, Gideon Asen's Chief Operating Officer, about the differences between practicing law and building a business. And come back to future episodes for an inside look at missteps, successes, failures, and wisdom from lessons learned.  

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright | LinkedIn

☑️ Build & Grow Your Law Firm | Instagram | YouTube | Facebook | LinkedIn

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet

]]>"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their own firm under his wing. Tune in for insights from Ben and co-host Jeff Wright, Gideon Asen's Chief Operating Officer, about the differences between practicing law and building a business. And come back to future episodes for an inside look at missteps, successes, failures, and wisdom from lessons learned.  

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright | LinkedIn

☑️ Build & Grow Your Law Firm | Instagram | YouTube | Facebook | LinkedIn

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet

]]>a3fc13bb-36d0-4718-b98b-b531e0d7b937Fri, 04 Jul 2025 03:00:00 -040044:25falsefull1111Welcome to Elawvate: Build & Grow Your Law FirmWelcome to Elawvate: Build & Grow Your Law FirmEverything You Really Need to Build a Law Firm

Welcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices. 

Host Ben Gideon shares lessons he’s learned building a firm from the ground up. Top experts in the business of law will join him to lend their insights.

Whether you're just getting started or scaling fast, your firm's next chapter begins here.

Produced and Powered by LawPods

]]>Everything You Really Need to Build a Law Firm

Welcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices. 

Host Ben Gideon shares lessons he’s learned building a firm from the ground up. Top experts in the business of law will join him to lend their insights.

Whether you're just getting started or scaling fast, your firm's next chapter begins here.

Produced and Powered by LawPods

]]>ba803a76-48aa-494b-88ee-858b79ba1f91Fri, 27 Jun 2025 03:00:00 -040000:35falsetrailer