Elevate and Accelerate

A New Chapter

Zack Viscomi — Tue, 25 Feb 2025 09:00:00 -0500

In this heartfelt episode of Elevate and Accelerate, our host, Zack Viscomi, says ‘farewell’—but not goodbye. As he embarks on a new chapter in his journey, Zack reflects on his time with the podcast, the incredible conversations, and the mission that has always driven him: helping business owners elevate themselves and accelerate their success.

While this chapter may be closing, the story continues. Tune in as Zack shares what’s next for him, his unwavering passion for growth, and why true elevation never stops.

The book doesn’t end just because the chapter does.

Chapters:

0:00 - Introduction

1:35 - Being the author of your own story

3:01 - Thank you

How to Attract Business, Not Chase it

Zack Viscomi — Tue, 11 Feb 2025 09:00:00 -0500

In this powerful episode of Elevate and Accelerate, Zack Viscomi shares his proven strategies on how to stop chasing business and start attracting it. He dives deep into the importance of leaning into your authentic story as a way to magnetize clients and business opportunities. By embracing who you truly are and communicating that effectively, you can create strong connections and trust with your audience. If you're ready to step away from hustle culture and build a business that naturally draws in the right opportunities, this episode is for you!

Tune in to discover:

How authenticity can set you apart in a competitive market
The art of sharing your story to build connections
Practical tips for positioning yourself as a trusted authority without the pressure to chase clients

Don't miss out on this inspiring conversation that will help you elevate your business and accelerate your success!

Chapters:

0:00 - Introduction

1:46 - We don't want to feel pressured into purchases

7:53 - Create a buying experience

11:43 - Stop chasing

12:59 - Closing remarks

Embracing Your Story Will Make You A Better Leader

Zack Viscomi — Tue, 28 Jan 2025 08:00:00 -0500

In this episode of Elevate and Accelerate, host Zack Viscomi dives deep into the power of personal storytelling and how embracing your own narrative can transform your leadership abilities. As a leader in your business, understanding and owning your unique story can help you connect more authentically with your team, build trust, and inspire those around you.

Zack shares actionable insights on how to leverage your journey—both the triumphs and the challenges—to create a more impactful and empathetic leadership style. If you're looking to accelerate your growth as a leader and elevate your business, this episode is a must-listen!

Chapters:

0:00 - Introduction

1:01 - Looking back at your journey

4:30 - Your story is your power

9:38 - Authenticity is what inspires

12:03 - Key takeaways

12:37 - Closing remarks

E&A Rewind: Using Social Media to Build Your Authority

Zack Viscomi — Tue, 14 Jan 2025 08:00:00 -0500

In this episode of Elevate and Accelerate, we're rewinding to one of our most popular conversations from the past!

Join us for a dive deep into the world of social media and its incredible power to help you establish and boost your authority in your niche or industry. Whether you're a budding entrepreneur, a seasoned professional, or just someone looking to increase their online presence, this episode is a must-listen.

Joined by Ryan Ruff, Senior Content Producer at Celebrity Branding® Agency, we share practical insights, strategies, and success stories that will inspire and empower you to leverage social media platforms effectively. Discover the secrets behind creating a strong personal brand and how to position yourself as a trusted thought leader.

Chapters:

0:00 - Introduction

2:30 - The three social media options many business owners are facing

4:05 - An effective content strategy

11:47 - Being a thought-leader

14:07 - Authenticity and trust

17:40 - Increase your production value

29:14 - Your long-term plan

31:26 - Key takeaways

Connect With Zack:

YouTube

Your Gift To Your Audience

Zack Viscomi — Tue, 31 Dec 2024 08:00:00 -0500

In this episode of Elevate and Accelerate, host Zack Viscomi dives deep into the transformative power of authentic content creation. Whether you're an entrepreneur, thought leader, or business owner, Zack reveals how to craft a content strategy that resonates with your audience, builds trust, and sets you apart in your unique marketplace.

Zack explores how you can begin establishing authority without coming across as pushy, creating content that aligns with your values and audience needs, and building long-term trust by consistently delivering value.

Zack shares actionable insights, real-world examples, and tips to help you stand out in a crowded digital space while staying true to your mission. Tune in to discover how to elevate your brand and accelerate your impact—one authentic piece of content at a time.

Chapters:

0:00 - Introduction

1:01 - What are you giving to your audience?

4:25 - Leveraging content

8:05 - Establishing trust

14:17 - Repurposing content

18:31 - Your greatest assets

22:08 - Closing remarks

Connecting With Your Community: Elevating Your Brand & Creating Impact

Zack Viscomi — Tue, 17 Dec 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, we dive into the power of community-driven connections and their ability to elevate your brand while driving meaningful impact. Join Zack as he explores how businesses, leaders, and entrepreneurs can authentically engage with their audiences to build trust, inspire loyalty, and create a ripple effect of positive change.

Zack shares actionable strategies for fostering genuine relationships, leveraging community insights, and aligning brand values with real-world impact. Whether you're just starting out or looking to deepen your community connections, this conversation will equip you with the tools to amplify your influence and leave a lasting impression.

Tune in to discover how connecting with your community can transform your brand and make a difference that truly matters.

Chapters:

0:00 - Introduction

1:01 - Your relationship with those you serve

8:03 - Hungry for connection

12:17 - Sharing your successes

15:18 - Vulnerability leads to connection

Breathing into Greatness with Alexia Clonda

Zack Viscomi — Tue, 03 Dec 2024 08:00:00 -0500

In this episode of Elevate and Accelerate, we sit down with the incredible Alexia Clonda, a Breathing and Mindset Coach whose life story is as inspiring as her professional achievements. With over 35 years of global experience in the Squash Industry, Alexia has built a remarkable career as a player, coach, and mentor.

As a former World No. 5 and an Australian and British Junior Champion, Alexia shares her journey from dominating the squash courts to overcoming life-threatening asthma and other health challenges. Her ability to channel adversity into strength has shaped her passion for helping others unlock their potential through mindset and breathing techniques.

Tune in to hear Alexia discuss how her experiences as an elite athlete, international coach, and recipient of the Australian Sports Medal for her contributions to squash have informed her holistic approach to performance, wellness, and personal growth. Whether you're an athlete, a coach, or someone seeking to optimize your life, this conversation is packed with wisdom and actionable insights.

Chapters:

0:00 - Introduction

1:17 - Alexia's childhood

4:20 - A love for Squash

11:43 - The importance of mindset

28:27 - Breathing techniques

37:35 - Competing at a high-level

48:35 - Contacting Alexia

The StoryMindset Archetypes: Becoming The Author of Your Story

Zack Viscomi — Tue, 19 Nov 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, host Zack Viscomi dives deep into the transformative power of storytelling—starting with your own. Through the lens of the StoryMindset Archetypes, Zack unpacks the roles we unconsciously adopt in our personal narratives and how we can shift from being passive participants to empowered authors of our lives.

Discover how recognizing your archetype can unlock new perspectives, fuel personal growth, and help you rewrite the script of your future. Zack shares actionable insights, thought-provoking examples, and practical steps to align your story with the vision of who you want to become.

Whether you're looking to break free from limiting beliefs or take control of your destiny, this episode is your guide to mastering the art of personal storytelling.

Chapters:

0:00 - Introduction and overview on the topic of the show

1:30 - Your story uniquely qualifies you to serve your ideal clients

3:51 - Leveraging your story within your sales process

6:30 - The three stories that impact our way of life

10:40 - The Historian archetype

15:25 - The Chameleon archetype

20:54 - The Sage archetype

24:22 - We all have parts of each archetype within us

27:50 - Closing remarks

Investing In Our Future: A Non-Traditional Approach to Early-Childhood Education

Zack Viscomi — Tue, 05 Nov 2024 08:00:00 -0500

"There is no better setting for a child to be themselves and open to learning than in an outdoor environment." This is the message of Little Forest Explorers and their Founder, Laura Engel, as they take early childhood education back to its roots...literally.

On the latest episode of Elevate & Accelerate, we sat down with Laura to dive into the cutting-edge neuroscience behind their methodologies to create a continuous learning environment around a child to thrive. Laura shares how the children in their program are benefitting from this unique approach, and how her organization isn't a preschool, but instead a launchpad for learning and adaptability.

Chapters:

0:00 - Introduction and overview on the topic of the show

1:49 - Laura's upbringing and skills as an adaptive learner

6:20 - Finding a passion to educate

7:30 - Laura's realization on the traditional school system

10:37 - Almost everything done at Little Forest Explorers is non-traditional

16:28 - "School isn't really for me"

21:50 - The pushback and misconceptions that Laura and her program experience

28:50 - Teaching self-regulation to a child

35:52 - Acknowledging your child's feelings and connecting with their feelings

39:40 - Key takeaways

42:46 - Where you can learn more about Little Forest Explorers

44:15 - Closing remarks

The Power of Everyday Grace: Parenting Teens with Depression (Feat. Kristina Nation)

Zack Viscomi — Tue, 22 Oct 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, host Zack Viscomi talks with Kristina Nation, founder of Everyday Grace Adult Family Home and a certified parenting coach. Kristina has just released her new book, The Power of Everyday Grace: Parenting Teens with Depression, and shares her personal and professional insights on how to support teens struggling with mental health challenges.

Kristina shares her journey and expertise, offering practical advice for parents navigating the challenges of raising teens with depression. She discusses the importance of empathy, open communication, and "everyday grace" in building strong, supportive family relationships.

Whether you're a parent looking for guidance or a professional seeking insights, this episode is filled with valuable tools to help you support your teens through tough times.

Chapters:

0:00 - Intro to Kristina Nation

1:30 - Origin of The Power of Everyday Grace: Parenting Teens with Depression

6:00 - Parenting a Child with Depression and Life as a Parenting Educator

10:30 - Positive Parenting Misconceptions

14:49 - Promoting Responsibility in Teens

17:50 - Building Connection and Communication

20:50 - Setting Boundaries and Expectations

24:00 - Coping with Teen Behavior

27:00 - Self-Regulation and Mindfulness for Parents

30:00 - Creating a Support Network For Families

35:40 - Managing Expectations

40:00 - Teen Checklist

44:35 - Closing Remarks.

45:05 - Get in Touch with Kristina and Find Her Book

Connect with Kristina:

Website: empoweredparenting.family

Connect With Zack:

YouTube

Imposters Never Have The Syndrome: Start Living Out Your Dreams with Alex 'Nemo' Hanse

Zack Viscomi — Tue, 08 Oct 2024 09:00:00 -0500

In this inspiring episode of Elevate and Accelerate, Zack Viscomi welcomes entrepreneur and motivational speaker Alex 'Nemo' Hanse to discuss "Imposters Never Have The Syndrome: Start Living Out Your Dreams." Nemo breaks down the concept of imposter syndrome and shares his personal journey of overcoming self-doubt to pursue his passions. Together, Zack and Nemo explore why the people who feel like imposters are often the ones who shouldn't, and how embracing your uniqueness is key to unlocking your full potential.

Whether you're struggling with confidence or feeling stuck in the pursuit of your goals, this episode will empower you to push past fear and take action. Tune in for a candid conversation packed with practical advice, real-life stories, and the motivation you need to start living out your dreams—because the only imposter is the one who never tries.

Chapters:

0:00 - Intro to Nemo and Fooly's Brand

3:00 - Origin of the Fooly's Brand

6:00 - Transition from Music to Apparel

9:00 - Inspiration Behind Fooly's Mission

11:50 - The Impact of Personal Loss

15:05 - Overcoming Imposter Syndrome

17:50 - The Power of Storytelling

21:00 - Embracing Your Unique Journey

24:00 - The Importance of Serving Others

26:56 - The Role of Belief in Success

29:50 - The Dance of Life and Community

33:00 - Closing Remarks.

Connect with Nemo:

TheFoolies.com

Connect With Zack:

YouTube

The Leadership Crisis (Feat. Joe Kiedinger)

Zack Viscomi — Tue, 24 Sep 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack welcomes on the President and Founder of Dignify, Joe Kiedinger. Dignify is a leadership consultancy specifically designed to help leaders like you who are seeking a system for building relationships, developing their employees and improving communication.

Joe's unique experience led him from cruise ship director, to where he is today as one of the preeminent leadership coaches seeking to bring dignity to the world.

Learn how you can end employee turnover, elevate employee engagement, and accelerate positive company culture...

This and more on today's episode of Elevate and Accelerate with Zack Viscomi

Chapters:

0:00 - Intro into Joe Kiedinger

4:08 - Shift to Servant Leadership

8:12 - Developing the Dignify Framework

10:31 - Building Trust and Positive Relationships

18:47 - The Catalyst for Dignify

21:39 - Understanding Human Dignity

23:30 - Feeling vs. Planning

25:23 - The Power of Being Seen

29:39 - Introducing Vulnerability

35:26 - Changing the Way People Communicate

39:27 - Leadership as a Learnable Skill

43:00 - Closing Remarks.

Connect with Joe Kiedinger:

Dignify.com

Connect With Zack:

YouTube

The 2 Pillars of a Magnetic Personal Brand

Zack Viscomi — Tue, 10 Sep 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack shines a light on the 2 Pillars of Personal Branding. Learn how to attract your ideal clients in today's episode of Elevate and Accelerate.

Chapters:

0:00 - Intro into

1:20 - Duplication Dilemma

4:20 - Relating To Your Audience/Prospects

7:30 - Micro-Decisions and Opening Doors

11:30 - Sharing Your Full Story

13:30 - Example Testimonial

16:30 - Engaging with Your Story

20:10 - Combing Experience and Expertise

22:20 - Actionable Steps For Today

24:30 - Closing Remarks.

Connect With Zack:

YouTube

Quantum Questions: How To Create Abundance in Your Life with Victoria Rader

Zack Viscomi — Tue, 27 Aug 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack is joined by Victoria Rader. Founder of YU2SHINE, Victoria's biggest passions is educating others on the topic of L.O.V.E (Life, Originating, Vibrant, Emotion) and how it has allowed her to prosper in both her personal life and as a business owner.

Never allowing her upbringing in Soviet controlled Ukraine to determine her path and limits, Victoria or just simply "Vica" explains her outlook on life in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro into Victoria Rader

2:00 - Early Life in Soviet Controlled Ukraine

5:30 - Victoria's Early Insight

9:00 - Donatello's Dillema

15:30 - The Subconscious Shift of Divine Strength

19:10 - How Much Better Can It Get

24:00 - Quantum Personal Development

31:30 - Vica's Real-Estate Journey

36:30 - Metaphysical Studies...And How to Shift Them

43:00 - Brand and The Power of Knowing Who You Are

45:00 - My Gift Offer and Free Resources

47:30 - How to Get in Touch with Victoria Rader

50:00 - Closing Remarks.

Connect with Victoria Rader:

yu2shine.com

Receive Free Resources at mygiftoffer.com

Connect With Zack:

YouTube

The Most Powerful Person In The World

Zack Viscomi — Tue, 13 Aug 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack discusses how story is the most powerful tool that you have. Whether in business, politics, personal relationships, or life in general, it is woven throughout all of it. Learn how to recognize and harness story at every level.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro

2:00 - The Entrepreneur Mindset

3:20 - It's Not What You Make, It's Who You Are

7:00 - Story Is Subjective, Neither Good Nor Bad

10:30 - Vulnerability Is Key

12:10 - Authenticity and Being True To Core Values

14:00 - PR and Sharing Your Story

15:05 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

Turning Purpose into Performance with Kenny Lange

Zack Viscomi — Tue, 30 Jul 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack is joined by the engaging Kenny Lange. From a young entrepreneur selling lunches and Pokemon cards to scaling his own company and driving growth for others, Kenny has always been driven by a passion for leadership and organizational excellence.

After successfully selling his business and helping another agencies thrive globally during challenging times, he has gained invaluable experience in transforming challenges into opportunities for growth.

Kenny's commitment now is to help leaders like you achieve clarity and peak performance.

Join Zack as he chats with Kenny about his personal entrepreneurial experience, coaching other successful business owners, and traversing your own blockades along the way.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro

0:30 - Welcoming Kenny Lange

4:30 - Disconnected from Passion

7:00 - You need to let go of it

10:00 - How to conquer systems and frameworks

16:20 - How to align actions with purpose

20:00 - Nobility in scale

22:40 - 10,000 kids

26:40 - Hope Haven of East Texas

28:20 - How to engage with Kenny Lange

31:30 - Advice for leaders

32:40 - The Enneagram and finding your sweet spot in life

34:30 - How his personal brand helped grow Kenny's business and life

37:00 - Go first, share first, risk first

38:10 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

My CoreStory: The Why Behind My Passion For Story and Business

Zack Viscomi — Tue, 16 Jul 2024 09:00:00 -0500

In this special episode of Elevate and Accelerate, Zack reflects on his life and the key moments that guided him to pursue his passion for Story and Business. We take an intimate look at the WHY behind Zack's purpose in order to shine a light on the importance of us all examining the stories we tell our selves, and what they say about our ambitions and goals.

What does independence truly mean?

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro

1:20 - The idea of independence

2:40 - Zack's passion for story

4:00 - A childhood up in flames

7:50 - Forming a wall

11:00 - Becoming a Marine and imposter syndrome

13:30 - Getting deployed

16:00 - The internal stories and how they impact confidence

18:00 - The day Zack's life changed

21:20 - Applying story practically in business

22:30 - The pastor's path

23:30 - Meeting Nick Nanton and Entrepreneurship

26:00 - Being honest with yourself

28:00 - Why you do what you do Matters

30:10 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

Step Into It: A Conversation with Renowned Dr. Judy Morgan on Helping Our Pets Thrive and Our Businesses Too

Zack Viscomi — Tue, 02 Jul 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack is joined by world renowned holistic veterinarian, pet health advocate, best selling author and host of the "Naturally Healthy Pets Podcast", Dr. Judy Morgan.

Zack and Dr. Judy go under the surface on how caring about the small furry things in our life can teach us about entrepreneurship, individuality, and innovation.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:30 - Dr. Judy's Early Life on the Farm.

4:00 - A Budding Veterinarian.

8:50 - Choosing Sides and Opening a Clinic.

12:50 - Natural Pet Supplements Scam.

18:40 - What's Next For Dr. Judy.

25:50 - Challenges in Dr. Judy's Entrepreneurial Journey.

38:00 - Follow Your Passion for Impact and Longevity.

43:30 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

See, Believe, Do with Christie Hensler

Zack Viscomi — Tue, 18 Jun 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack is joined by the best selling author behind Life Hacks for Hard Times: 27 Proven and Practical Tools To Get Unstuck and Win at Life, Christie Hensler.

Zack breaks down and analyzes some of Christie's favorites from her book to help you get unstuck and win!

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:10 - See, Believe, and Do.

4:00 - Christie's Background with Mental Health.

14:35 - Starting Over with New Perspective.

20:00 - Embrace the Pain and Grow Through It.

24:15 - Believe in Your Purpose and Longevity

26:00 - Finding Happiness in The Journey.

31:40 - Pick Role Models That Meet Your Ideal.

36:25 - The Power of Investing in Yourself.

42:30 - Closing Remarks and How To Get In Touch.

Get Christie's Book:

"Life Hacks for Hard Times"

Connect With Zack:

YouTube

Story - The Key to Great PR

Zack Viscomi — Tue, 04 Jun 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack closes out the Business Trifecta with the third of three elements...Public Relations. Join us today for a look at how understanding validation, reputation, and community can dramatically improve your business.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - What is PR?

3:10 - PR vs. Marketing

7:10 - PR vs. Publicity

10:30 - The Arc of Understanding How to Use Story

13:15 - Dickie V Film Example

17:40 - Values Internally and Externally

25:10 - How to Utilize Community in Terms of PR

30:20 - PR is About More Than Selling

31:15 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

Story in Marketing

Zack Viscomi — Tue, 21 May 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack revisits last episodes topic the Business Trifecta but specifically focuses the second of three elements...Marketing. Join us today for a look at one of the most talked about, and least understood elements in business and entrepreneurship.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - Leads.

3:30 - Story and Conversion Rates.

9:30 - You Got the What, Now How?

10:50 - How Marketing and Story Go Together.

15:35 - Character.

18:10 - Qualifying Your Leads.

22:10 - Story Framework Example.

24:30 - Credibility and Conversion.

28:20 - Closing Remarks and How To Get In Touch.

Connect With Zack:

YouTube

The Three Accelerators For Media Success

Zack Viscomi — Tue, 07 May 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack revisits last episodes topic the Business Trifecta but specifically focuses on one of it's key elements...media. Join us today for a look at one of Zack's most in demand workshops on business and entrepreneurship.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:40 - Media.

4:05 - The Why.

6:50 - Mass Media and The Transfer of Trust.

8:50 - Top Brands and Their Secrets.

12:45 - The UnKnown and the Known.

15:10 - Valuable Content.

18:10 - Connection.

22:30 - Zack's Personal Story with Coaching.

24:50 - Closing Remarks.

Connect With Zack:

YouTube

From Hidden To Pursued - How To Build Your Authority Through Media

Zack Viscomi — Tue, 23 Apr 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack breaks down his most in demand workshop. At the intersection of great businesses is what Zack calls, the Business Trifecta.

Telling your authentic story isn't important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

2:40 - The Business Trifecta.

4:25 - Converting Better, Stage to Stage.

6:20 - Being Promoted vs. Celebrated.

8:10 - Your Niche.

11:10 - Community.

12:30 - 3 Minus 1 Equals None.

14:45 - Closing Remarks.

Connect With Zack:

YouTube

4 Major Plot Lines For Business

Zack Viscomi — Tue, 09 Apr 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack breaks down one of his most popular workshops.

If you'd like to run your business in a way that helps others live the life they want, while living the life you want, we must first talk about authenticity.

Telling your authentic story isn't just a personal thing, your business can and should be authentic to you and your values.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:50 - Authenticity.

3:05 - The Grindset.

5:20 - The Three Elements of a Good Story.

6:50 - Your Breaking Point is Your Comeback.

7:50 - The Client Story vs. Your Story.

13:20 - Look Back to Find See Forward.

15:25 - It Starts with You.

16:50 - 12-Year Blocking.

18:22 - Closing Remarks.

Connect With Zack:

YouTube

Joyful Impact - The Revelation of Personal Branding

Zack Viscomi — Tue, 26 Mar 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack shines a light on the revelation of personal branding.

Why does it work, and why is it necessary for modern entrepreneurs?

Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions.

In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - Authority.

3:25 - Mission Driven Experts.

6:00 - Create Demand with Your Time.

6:30 - The Joyful Impact Model.

10:35 - How to Scale Yourself?

13:30 - How Do You Show Up?

15:35 - The Network Effect.

19:00 - What Benefit Does This Have?.

20:22 - Closing Remarks.

Connect With Zack:

YouTube

Build Authenticity and Trust - The Power Behind Sharing Your Story

Zack Viscomi — Tue, 12 Mar 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, Zack challenges you to consider a brand is a story, and a great brand is a story that your customers share for you.

You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.

Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:30 - Stories Go Way Back.

4:25 - The Physical Impact of Story.

6:20 - The Story You Tell Guides Your Business Choices.

9:00 - Fitness Example.

12:55 - Is a Good Story a Drug?.

15:30 - Understanding Our 'Why'.

20:00 - Show Your Value Early and Often.

21:35 - Unique and Authentic.

22:25 - Closing Remarks.

Connect With Zack:

YouTube

Media Vs. Marketing - Why a Media Company Should Run Your Socials

Zack Viscomi — Tue, 27 Feb 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, we are joined by the Ryan Ruff, Senior Content Producer at Celebrity Branding Agency, the leading agency in authoritative content creation and strategy.

Ryan and Zack dive into the common thinking behind most social media strategies today, and how it is drastically missing the mark, hindering your potential growth.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro to Ryan Ruff.

1:50 - Media vs. Marketing.

6:00 - Leads, Leads, Let's Try Something Else.

9:50 - Qualified Leads and Authoritative Content.

16:48 - What is a Media Company?

18:50 - A Successful Media Company Example

23:04 - How To Leverage Social Media.

27:50 - The CBA Social Media Strategy. 2 Hours a Month.

32:30 - How to Tell Your Story to Grow Your Audience.

36:20 - The Ripple Effect of Valuable Content.

37:38 - Why Not You?

38:00 - Stay In Touch.

Connect With Zack:

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Turning Creative Passions Into Profitable Businesses with Tresa Chambers

Zack Viscomi — Tue, 13 Feb 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, we are joined by the Tenth Muse herself, Tresa Chambers. Tresa is a former journalist with Time Magazine, a writer, an editor, a marketer, and a project manager with over 25 years of experience. Tresa combined her talents and experience in helping creatives formulate clear visions for their businesses and founded Tenth Muse Enterprises.

She now helps artists, creatives, and entrepreneurs connect their talent with the business savvy and tools to make their passions profitable.

Today, Zack dives deep with Tresa to help you do the same.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro to Tresa Chambers.

1:48 - Tresa's backstory In Her Own Words.

4:50 - Tresa's Big Apple Dream.

6:00 - Time Inc.

7:50 - Tresa's Creative Emergence.

9:40 - Journalism to Fashion Marketing.

11:43 - Diversity in the Fashion Industry

13:00 - The Starving Artist Trope Is Out.

16:30 - Tenth Muse Enterprises.

20:12 - Licensing and Publishing.

23:33 - How to Launch.

25:50 - The Self-Audit...Define Your Personal Branding.

27:12 - How Personal Branding Has Helped Tresa Grow Her Business.

28:25 - The Shadow Artist.

30:00 - The Muse of Muses.

32:28 - Next Steps for Tresa.

35:28 - Keep up with Tresa Chambers.

36:40 - Stay In Touch.

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You Don't Need Leads To Grow Your Business

Zack Viscomi — Tue, 30 Jan 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, we challenge you to consider whether you are really after leads. Our host Zack Viscomi proposes that you are not. In fact, you see leads as the solution and the goal, whereas Zack sees leads as the band-aid.

You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.

Today, Zack explains why a Media company, versus a marketing company, should be running your social media.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

0:50 - Grindset vs. Mindset.

2:20 - The Old Guard...LEADS LEADS LEADS.

5:10 - The New Guard.

7:20 - We Can't Buy Trust.

8:10 - Skill Doesn't Matter If People Don't Trust You.

8:43 - Three Things To Know

9:00 - Don't Put The Leads Cart Before The Content Horse.

9:45 - A Quick Example Of A Content First Entrepreneur.

12:10 - Building Authority.

13:50 - It's All About How YOU Show Up.

14:50 - Perception Is Reality.

17:16 - Are You Having Fun? You Should Be.

19:55 - Command Your Industry By Being An Expert.

21:10 - Marketing Vs. Media Companies.

22:53 - Closing Remarks.

24:00 - Stay In Touch.

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The Heart of Business with Life Coach Brandon Archer

Zack Viscomi — Wed, 17 Jan 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, we talk business. No, don't take out your spreadsheets and calculators. No not the fountain pen either. We are going deeper.

Brandon Archer is a life coach, mentor, and teacher with over 20-years-experience. A few years ago, life gave Brandon a beautiful opportunity to grow and find help on his journey, he had a heart attack.

Archer's extensive experience leading and coaching staff, athletes and other coaches has given him a foundation of deep curiosity.

In this episode, Archer surprises Zack with his contradictory ideas on business, life and success. We challenge you to listen with an open mind and rethink what you may think you know.

Chapters:

0:00 - Intro to Brandon Archer

1:10 - Who is Brand Archer?

3:00 - What does The Heart of Business Mean?.

3:50 - How Mindset Can Effect Business?

7:30 - It's not personal, it's just business.

8:40 - How to Clear Mental Blocks in Business.

10:00 - Fear of Failure, and how to change.

13:50 - The Modern Business Owner.

17:20 - How Brandon Thinks about Sales.

19:05 - How to Begin.

21:30 - Lack of Confidence and Finding True North.

23:10 - The Power of Authenticity.

28:45 - Speaking vs. Communicating

32:20 - Realistic Empathy.

35:50 - The Evolution of Authenticity .

37:35 - Brandon's Personal Authentic Journey.

39:15 - What are The First Steps to Bring Heart to Business

41:05 - The Power of Mentorship

42:40 - Closing Remarks

43:10 - How to get in touch with Celebrity Branding® Agency and Brandon Archer and learn more.

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Storytelling In Negotiation with Carol Barkes C.P.M

Zack Viscomi — Tue, 02 Jan 2024 09:00:00 -0500

In this episode of Elevate and Accelerate, examine the how the power of storytelling can shape your powers of negotiation.

Carol Barkes is an innovative conflict resolution expert in the ground-breaking science of neuro mediation. With over a decade of experience advising top achieving clients, corporations and entities such as Amazon, the USAF, HP, and the UN. Her process includes coaching and educating individuals and business executives, HR departments, court systems and anyone stuck at an impasse. Simply put, she zeroes in on a pain point, facilitating the transformation of difficult situations with ease for clients who are unable to move forward. She offers steady, guided progression for conflict resolution relying on both her experience and extensive educational training in neuro-mediation and conflict resolution.

She mediates hundreds of cases annually with an industry-leading 90%+ resolution rate.

Beyond her work as a neuro-mediation and conflict resolution expert, Carol is a best selling author, mother, and was the first female fire fighter in the San Francisco Bay area.

Chapters:

0:00 - Intro.

1:13 - What brought Carol to Neuroscience and Mediation.

1:50 - Carol's Fear of Loss and How She Overcame.

3:48 - Reinvention or Just Part of the Process?

5:30 - How Carol Became the First Female Fire Fighter in the San Francisco Bay area.

6:53 - The Next Open Door. Carol's Philosophy.

8:48 - What Stories Are We Telling Ourself During Conflicts.

12:18 - How Does Carol Work with Organizations vs. Individuals.

13:48 - The SCARF Model.

16:05 -Is Mediation Supposed to Be Fair?

19:04 - "Going to the Balcony." Perception vs. Perspective.

21:15 - Is Win, Win a Thing?

23:28 - Why is Carol so Passionate About Mediation?

27:05 - Lean in and Get Past It.

28:05 - What's Next for Carol...Keynotes, Books and More.

30:02 - The OFTEN Strategy. How you can make change now.

32:00 - Closing Remarks

32:47 - How to get in touch with Celebrity Branding® Agency and learn more.

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Wisdom in Wealth with Private Wealth Advisor Homer Smith

Zack Viscomi — Tue, 19 Dec 2023 09:00:00 -0500

In this episode of Elevate and Accelerate, we examine financial wellness habits and techniques of the ultra wealthy.

A Private Wealth Advisor with over 18 years of industry experience, Homer has dedicated his practice to working with business owners and families of wealth with complex financial planning needs. His mission is to simplify the lives of his clients by quieting the noise that surrounds them both personally and in their business and allow them to focus on what matters most – their purpose and goals.

Homer has the unique ability of taking complex strategies and presenting them in a way that is remarkably intuitive and straightforward so clients can easily grasp the ideas. Working as a fiduciary and business consultant to his clients, it is his legal duty to put his clients’ needs first and act in their best interest while maintaining full transparency throughout the financial planning process.

Chapters:

0:00 - Intro

1:00 - Homer Smith's story in his own words.

4:50 - From Recruiting to Wealth Advising.

9:05 - Homer's top questions for business owners pre-sale.

14:20 - How to maintain purpose and post-sale.

16:30 - The power of the virtual family office.

18:20 - Personal branding in business growth.

23:58 - How Homer's book, "Making Smart Decisions" came to be .

29:00 - Homer's advice on personal branding.

30:35 - Closing Remarks

31:00 - How to get in touch with Celebrity Branding® Agency and learn more.

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Author Your Future with Dr. Crystal Nelson

Zack Viscomi — Tue, 05 Dec 2023 09:00:00 -0500

In this episode of Elevate and Accelerate, we unroll the blueprint to a balanced and holistically healthy life with Dr. Crystal Nelson.

Dr. Crystal Nelson is a highly esteemed Board-certified Psychiatrist, Published Author, National Speaker, and the Founder of Blueprint Psychiatry - a mental health and wellness center offering a full range of psychiatric services in Newnan, GA. With over 17 years of psychiatric experience, Dr. Nelson received The 2023 Atlanta Top Doc Award in Psychiatry from her peers in healthcare. She has worked in various settings, including inpatient and outpatient psychiatric facilities. She is passionate about educating her clients about mental health and empowering them in the healing process.

Timecodes:

0:00 - Cold open to Dr. Crystal Nelson

0:44 - Zack introduces Dr. Crystal Nelson and Blueprint Psychiatry

3:30 - Dr. Crystal's Journey.

6:48 - What inspired Dr. Crystal to create Blueprint Psychiatry.

8:45 - Why psychiatry?

10:10 - Cold open (The Full Story)

13:55 - Self-doubt.

18:10 - The Power of Story.

25:50 - Dealing with trauma.

27:05 - GPS Systems. How it came to be.

29:08 - Conquering fear.

31:00 - Perception of Dr. Crystal's life vs. reality.

33:40 - We all experience hardships.

35:30 - Seeing yourself holistically.

37:50 - Dr. Crystal's vision for the future.

40:02 - Dr. Crystal's take on how building her brand accelerated her life.

45:00 - Closing Remarks

45:45 - How to get in touch with Celebrity Branding® Agency and learn more.

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The Story Mindset: The Quest

Zack Viscomi — Tue, 21 Nov 2023 09:00:00 -0500

In this episode of "Elevate and Accelerate," we delve deeper into "The Story Mindset." Continuing our exploration of the elements that constitute a compelling narrative, we examine why it is imperative for business owners, entrepreneurs, and growth-minded individuals to craft their own story. Without taking control of our narrative, someone or something else may shape it for us.

Today, we dissect the common factors underlying every hero's journey and together, we'll explore Joseph Campbell's "The Hero With A Thousand Faces" to glean insights into how we can forge our unique hero journey. The question arises: Why is this knowledge necessary? An excellent query! We are all living a story, and either we actively construct it day by day, year by year, or it runs the risk of being authored by external forces with interests misaligned with our own. Aim high, take the reins, and compose your own best-selling life.

Welcome to the journey. Settle in, buckle up, and immerse yourself in the experience. Enjoy the ride.

Timecodes:

0:00 - Intro to Story Mindset: The Quest with Zack Viscomi

1:00 - What is The Story Mindset, and why should you care?

2:10 - Joseph Campbell's "The Hero With A Thousand Faces."

2:20 - 10,000 ft view of the 3 stages in the Hero Arc.

3:40 - The difference between story and reality.

5:25 - Modern examples of "The Quest" in Pop-Culture.

6:42 - What is the Seventh Plot line.

7:25- Lisa Nichols Story.

11:00 - The balancing problem of telling the wrong stories.

13:10 - The Power of Narrative.

14:05 - Hacksaw Ridge and Desmond Doss.

17:22 - Rosa Parks and The Montgomery Bus Boycott.

19:05 - Failure, or a lesson? Take a lesson from Thomas Edison about perspective.

21:34 - Stephen Covey "7 Habits of Highly Effective People."

25:00 - Starting with the END in mind.

26:16 - Closing Remarks on The Story Mindset: The Quest

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The Story Mindset

Zack Viscomi — Tue, 07 Nov 2023 09:00:00 -0500

In this episode of Elevate and Accelerate we take a journey back to 40,000 BCE. Inside a cave in ancient France, our distant relatives tell each other stories to make sense of their seemingly chaotic existence. Shrouded in darkness, they begin to make light.

Today, we will examine how central story is to the human existence. The central point...everyone is either telling a story about who they are, or they are being told. Zack will walk us through the very beginnings of story, to the biological and psychological elements that make story a necessity for human flourish. Knowing our roots, we will then delve into how as an entrepreneur, you can harness the power of story and personal branding to communicate to your audience in a way that speaks to them innately.

Welcome to the journey. Sit back, buckle up, and please enjoy.

Timecodes:

0:06 - Intro into Story Mindset with Zack Viscomi.

1:06 - What is the Story Mindset?

2:00 - Why should Story Mindset matter to you?

2:45 - What Matthew McConaughey has to say about perspective.

4:25 - 40,000 BCE. The birth of story. Brian Fagan and the Cro-Magnon.

7:05 - Story is not just in our history, it's in our biology.

7:40 - The Storyteller-Listener Effect.

9:20 - Oxytocin and Storytelling. How and why we form connections.

13:15 - 10 key tips and strategies for a Story Mindset.

14:17 - Awareness.

14:42 - Challenge Negativity.

15:43 - Reframe Self-Talk.

16:48 - Set Realistic Goals.

17:56 - Practice Self-Compassion.

18:55 - Visualization.

19:33 - Seeking Feedback.

20:25 - Make Use of Setbacks.

21:00 - Practice Self-Care.

22:03 - Mindfulness and Meditation.

22:30 - Changing YOUR self-narrative.

23:05 - Closing Remarks on The Story Mindset

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Chase Your Purpose and Profits Will Follow with Dr. Melissa - The Purpose Profitess

Zack Viscomi — Tue, 24 Oct 2023 09:00:00 -0500

In this episode of Elevate and Accelerate, we take a journey to the cross roads of purpose and profit. Not in the sense of monetary value per say. More so an examination of how aiming at a worthy purpose puts you on track for wins across the spectrum of life.

Today, we are joined by Dr. Melissa Alexander, Ed.D., MAC (or more widely known as "The Purpose Profitess" by her clients and friends) is a counselor/therapist turned Success coach. As the CEO of a thriving behavioral health agency serving individuals with a wide variety of mental and emotional challenges in multiple locations throughout Virginia, Melissa is passionate about helping people navigate through some of life’s most difficult and challenging circumstances in order to emerge and become who they are destined and purposed to be.

Timecodes:

0:06 - Cold open to Dr. Melissa - The Purpose Profitess.

1:00 - Zack introduces Dr. Melissa.

3:06 - Who is Dr. Melissa? Why you should listen.

5:03 - What led Dr. Melissa to help others as The Purpose Profitess.

6:50 - Dr. Melissa's personal story of her transition from losing her late husband after 30+ years of marriage.

8:58 - Hiding behind labels and identifying your real purpose.

11:00 - What it really means to find your purpose.

12:50 - Mindset and how to align yourself with true individuality.

16:20 - 7 key strategies Dr. Melissa uses to tap into purpose.

20:08 - What does it mean to "put feet to faith".

23:03 - A recent win from one of Dr. Melissa's clients.

29:43 - How you can connect with Dr. Melissa and her purposeful community and learn more.

32:20 - How building authority through personal branding has helped Dr. Melissa grow her business and help more people.

38:48 - Closing remarks with Dr. Melissa - The Purpose Profitess.

39:00 - How to get in touch with Celebrity Branding® Agency and learn more.

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Using Social Media to Build Your Authority

Zack Viscomi — Tue, 10 Oct 2023 08:45:00 -0500

In this episode of Elevate and Accelerate, we dive deep into the world of social media and its incredible power to help you establish and boost your authority in your niche or industry. Whether you're a budding entrepreneur, a seasoned professional, or just someone looking to increase their online presence, this episode is a must-listen.

Timecodes:

0:06 - Overview on the topic of the show

0:50 - Welcoming Ryan Ruff to the show

1:30 - The three social media options many business owners are facing

2:55 - Your social media is equally as important as your website

4:05 - Developing a thorough and effective content strategy

6:15 - Drilling deep into a given topic to demonstrate your authority

8:49 - Recognizing valuable topics that resonate with your audience

11:47 - Being a thought-leader in your space requires an effective social media presence

14:07 - Authenticity and trust

17:40 - Increasing your production value with a few affordable pieces of equipment

22:41 - It's all about consistency when providing your valuable content to followers

29:14 - The long-term plan that is developing an organic content strategy

31:26 - Summarizing the key points from today's episode

35:07 - How to get in touch with Celebrity Branding® Agency and learn more

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Social Media Without Compromise

Zack Viscomi — Mon, 25 Sep 2023 09:00:00 -0500

Welcome to the latest episode of Elevate and Accelerate! In this episode, Zack welcomes Ryan Ruff, Senior Content Producer at Celebrity Branding® Agency, for a dive deep into the world of social media strategy, shedding light on a revolutionary approach that lets business owners thrive without making any compromises for results.

In today's digital age, the pressure to succeed on social media can sometimes lead to decisions that compromise a company's values or authenticity. Zack and Ryan are here to show you that there's a better way—a way to harness the power of social media without sacrificing your principles.

Whether you're a seasoned social media marketer or just dipping your toes into the digital waters, this episode will equip you with actionable insights to elevate your social media game without making any compromises. Tune in now and unlock the full potential of your online presence!

Timecodes:

0:06 - Introduction and overview on the topic of the episode

1:20 - Welcoming Ryan Ruff to the podcast

2:18 - Ryan's background in television news and content production

7:12 - The misconception surrounding us telling "our story"

11:27 - The volume versus value discussion on social media strategies

14:45 - It's easy to fall into the "at least" mindset with your social media strategy

20:40 - What is my objective with social media?

25:43 - How Celebrity Branding® Agency works with its clients to plan out content

29:07 - Repurposing content is the key to success

36:09 - The long-term plan for your content

42:57 - Closing remarks

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How to Craft Your Story!

Zack Viscomi — Mon, 11 Sep 2023 09:00:00 -0500

It's time to define "your why!"

Oftentimes we tell ourselves that our life's story isn't worth sharing, or that we couldn't imagine what someone would gain from listening to our story. This couldn't be further from the truth!

On the latest episode of Elevate and Accelerate, Zack is here to tell you that your story most certainly matters! Listen as he explores how you can craft your core story, as well as how it can be leveraged to assist your personal and professional life.

This episode is packed with some key considerations for utilizing your story as a means of further connecting with prospects, as well as strengthening existing relationships with current clients.

Timecodes:

0:05 - What is a core story?

0:30 - The three big questions facing "your story"

1:50 - How do I know what details to include in my core story?

5:02 - An exercise for identifying key moments in your life

9:50 - Bridging the gap between what your prospects are feeling and why you have empathy

13:24 - Zack was ashamed of his story and lied to be accepted

16:56 - When do you share your core story?

19:36 - Your story can be pivotal within your sales process and other areas of your business

21:26 - Closing remarks

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Taking the Leap with Dr. Heidi

Zack Viscomi — Tue, 29 Aug 2023 08:00:00 -0500

On the latest episode of Elevate and Accelerate, we're joined by Dr. Heidi Gregory-Mina, esteemed business psychologist, professor, and author, to discuss the integration of academic research into real-world application.

Her services are designed to help individuals and organizations improve their performance and achieve their goals through a better understanding of the science of human behavior.

Buckle up because we have a lot to cover and a great conversation in store for you! Enjoy!

Timecodes:

0:06 - Cold Open

0:35 - Who is Dr. Heidi?

2:02 - Dr. Heidi's transformative moment

5:50 - "Taking the leap" and reaching out for something more

12:20 - Everyone's chapters in life are different

15:46 - Life is a mental game

19:20 - We tend to get in our own way and resist progress forward

25:05 - Success and growth lies on the other side of the unknown

32:22 - The stepping stones on your way to success are essentially important

38:12 - A great brand is a story that others share for you

42:10 - Closing remarks

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Your Story and Your Team

Zack Viscomi — Mon, 14 Aug 2023 09:00:00 -0500

On the latest episode of Elevate and Accelerate, we welcome Rob Greer, Chief Operating Officer of Rove Pest Control, who has a unique expertise in developing effective teams to enhance a business.

Rob shares his experiences from growing different businesses, as well as the importance of leveraging your unique story to enhance your relationships with your team.

This episode is packed with helpful considerations for developing your company's culture!

Timecodes:

0:30 - Introduction and overview on Rob Greer's background

3:03 - Growing up in Idaho

5:40 - Understanding the different beliefs that people live their lives by

8:13 - The different physical challenges Rob has endured

14:26 - Becoming a subject matter expertise and leveraging that credibility

19:51 - What gets Rob up in the morning

26:19 - Why Rob's team goes the extra mile for their clients

32:28 - Leveraging story to build trust among your prospects and current clients

39:25 - How Rob's personal brand has made an impact in his business

46:05 - How Rob builds a team based on his unique experiences

50:28 - Trust lies at the core of a great relationship among your team members

54:05 - Closing remarks

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Leveraging Content to Grow Your Brand

Zack Viscomi — Mon, 31 Jul 2023 09:00:00 -0500

Staying in front of your prospects and current clients with engaging content is a vital part of your success in today's day and age.

On the latest episode of Elevate and Accelerate, we welcome Ryan Ruff, the Executive Producer and Head of Content Production at the Celebrity Branding Agency, to discuss the importance of content creation for business owners. As a former NBC Television News Anchor and Emmy® Award-Winning Documentary Producer, Ryan is no stranger to the power of a good story and influential content.

We sat down to discuss his interesting background and how he's working with business owners to create content that's not only valuable, but also positions business owners as the authority in their market.

Timecodes:

0:12 - Introduction and overview on the topic of the day

1:23 - Ryan's background in TV News and storytelling

10:26 - How a business owner can view podcasting as a means of growing their brand

13:53 - Differentiating yourself and your podcast to speak to your unique audience

17:14 - The equipment considerations when you're starting a podcast

23:31 - "Who would want to listen to what I have to say?"

27:00 - What does the commitment to podcasting look like?

32:56 - Tips for improving your on-camera presence

43:26 - Lean into your authentic self and be transparent with your audience

47:20 - How to get in touch with Zack and his team

48:13 - Closing remarks

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The Truth Will Set You Free From the IRS

Zack Viscomi — Mon, 17 Jul 2023 09:00:00 -0500

Welcome back to a brand new installment of Elevate and Acclerate!

On today's episode, we're joined by Carlos Samaniego, Founder & President of Tax Debt Consultants LLC, who shares his fascinating story of dealing with debt. Carlos had gone years without paying his taxes and ultimately faced the consequences, navigating complex conversations and solutions with the IRS.

Now, he's taking those experiences and helping others navigate those difficult times and face the IRS head on.

Timecodes:

0:02 - Welcome to the show!

0:58 - Who is Carlos Samaniego?

2:18 - Carlos' upbringing and what led him to this position of helping people with tax debt

8:10 - When the IRS came looking for Carlos

9:20 - Living a dual life when you're evading your taxes

13:30 - Being terrified to discuss his tax debt with anyone and address the issue

17:20 - People are holding themselves back by not sharing their story

21:23 - How Carlos has leveraged his personal brand to grow his business

26:28 - Your prospects are looking for someone they can trust

29:01 - You can have all the money in the world and not be successful

32:03 - Closing remarks

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How to Build a Celebrity Brand - Part 3: Public Relations

Zack Viscomi — Mon, 03 Jul 2023 09:00:00 -0500

We're back with an all-new episode of Elevate and Accelerate!

In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster.

The Business Trifecta are three levers of your business that all need to be working together. Like three cylinders in a three-cylinder car, if one of those is not firing well you have a really hard time getting anywhere. The same thing is true for your business. If you are lacking in one of these areas, you will not be able to establish the CelebrityExpert Brand you need to grow your business faster, attract your ideal clients, charge more for your services, and get out of working in your business so you can continue to work on it.

Timecodes:

0:06 - Introduction and topic of the day

1:15 - What is public relations?

5:10 - Paid media and crushing the stigma around it

9:01 - A history lesson on PR and how it became a function within business overall

14:03 - Rhetoric is used to influence. Plain and simple.

17:58 - The three accelerators within PR

21:46 - The greatest impact lies within how you leverage your media content

24:50 - More than half of consumers care about companies who have a mission

27:53 - When you consistently show up and provide value to customers, they want more

32:18 - It's imperative that the Business Trifecta works together for you simultaneously

35:40 - Be prepared when the opportunity arises

37:38 - Closing remarks

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How to Build a Celebrity Brand - Part 2: Marketing

Zack Viscomi — Mon, 19 Jun 2023 09:00:00 -0500

On the latest episode of Elevate and Accelerate, we're picking right up where we left off when it comes to building a Celebrity Brand. This time, we're diving into the pivotal role that marketing plays within your Celebrity Brand and connecting with your intended audience.

Joining us on this episode is the Chief Marketing Officer of the Celebrity Branding Agency, Guy Colangelo, who brings a high-level of marketing expertise to the table. At the Celebrity Branding Agency, Guy is working closely with clients to leverage their brands in countless ways!

We'll unpack some of the key marketing strategies you should be considering, as well as the mistakes to avoid when building your marketing plan.

Timecodes:

0:06 - Introduction and overview on the topic of the day

1:00 - Guy beginning his marketing career at 16 years old

4:02 - The three most important elements of building a brand

5:25 - What marketing strategies have worked across all industries

7:34 - The power of a personal brand within your marketing

10:56 - Tell me why I should trust you?

18:39 - How can I improve my existing marketing plan

23:09 - Quality social media content

27:40 - It's all about how many leads ultimately purchase

31:49 - Leveraging a brand to build trust

38:07 - How to stand out among your competition

43:55 - Do your leads consistently convert into sales?

46:59 - You have to break through the barriers and simply start!

47:30 - Closing remarks

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How to Build a Celebrity Brand - Part 1: Media

Zack Viscomi — Wed, 17 May 2023 09:00:00 -0500

Over the next few episodes of Elevate and Accelerate, we're exploring the foundation of creating a Celebrity Brand. It all begins with The Business Trifecta–Media, Marketing, and PR.

On this episode in particular, we're going to be focusing on Media. It's vitally important to remember that Media acts as a medium for sharing your story and getting your brand exposure.

We'll dive into the various forms of Media and how they can work together to create a foundation for your Celebrity Brand!

Timecodes:

0:06 - Welcome to the show!

0:50 - Look at your business like a car

4:35 - Leveraging your mass media credentials in your direct media

7:00 - Where people look before they buy

9:40 - Your website needs to provide a great first impression

13:00 - Leveraging mass media credentials on your website

16:18 - Developing a level of social proof is vitally important

18:25 - What types of content are you putting out there?

21:00 - Quality vs. Quantity

24:17 - Your content needs to be in your voice

28:19 - YOU are the perfect person to serve your ideal client

29:00 - Closing remarks and how you can get in touch with Zack

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The Importance of a Celebrity Brand

Zack Viscomi — Mon, 24 Apr 2023 09:00:00 -0500

What is a Celebrity Brand? It’s probably not what you are thinking, and it is foundational to helping you grow your business faster.

Everything we do is based on the fundamental principle and is our complete business philosophy and that is simply: People Buy People.

Your prospect and customer would rather make their buying decisions based on you as a person instead of dealing with a company that has no face or personality. This isn’t new, but it is FOUNDATIONAL.

Timecodes:

0:06 - Introduction and overview on the topic of the show

1:00 - Businesses with personalities attached to them

5:32 - "People buy people"

9:10 - Making a great first impression

13:42 - "I could close this deal if I could just talk to them"

14:45 - We need to build trust while the prospect is searching

16:45 - "You've Got Eight Seconds"

19:26 - Johnny B case study and the power of differentiation

21:12 - Becoming the celebrity expert in your marketplace will get you to success quicker

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Core Values

Zack Viscomi — Wed, 08 Mar 2023 09:00:00 -0500

Elvis Presley once said "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." and that couldn't be more true!

On the latest episode of Elevate and Accelerate, we're focusing on the most important part of who you are as a person and how you can communicate your story.

Let's get started!

Timecodes:

0:42 - Recapping last episode and how your core story relates to your business

1:25 - Moments in your life have had profound impacts on how you develop your values

2:17 - Values are the filter in which we make our decisions

3:51 - Values can change over time. It's okay!

6:15 - Why talk about core values as it relates to my business?

10:45 - Exercise in developing your core values

14:31 - You don't want empty value statements

17:20 - Our organization's core value: Batteries Included

22:04 - Values can shift the cultural environment in any workplace

27:43 - Closing remarks

Connect With Zack:

YouTube

Brand is Story

Zack Viscomi — Mon, 20 Feb 2023 09:00:00 -0500

What is story? How does it influence us as humans? How does my story factor into my business? These are all vitally important questions we're diving into in the latest episode of Elevate and Accelerate!

Zack breaks down the core elements that exist within a good story and why we tend to connect with some stories over others. Additionally, he showcases how you can begin crafting your story and leveraging this story to attract more clients for your business.

Buckle up! We have a lot to cover!

Timecodes:

0:30 - Every great story has these three elements

2:21 - Why is story so important in today's day and age?

4:52 - Story can help build and maintain relationships...just like marketing

10:16 - Leveraging story within a direct mail campaign

16:52 - Leveraging your story is one of the most important things you can do for your business

20:31 - How to start thinking about your own story

27:27 - Our story attracts like-minded individuals

33:07 - Where to begin when mapping out your Core Story

39:41 - Closing remarks

Connect With Zack:

YouTube

Price, Value, Brand

Zack Viscomi — Mon, 06 Feb 2023 09:00:00 -0500

Welcome to Elevate and Accelerate!

Hosted by Zack Viscomi, President of the Celebrity Branding Agency, we'll explore a wide array of topics concerning entrepreneurs and their businesses. At CBA, Zack and his team help entrepreneurs and professionals become the recognized celebrity experts in their field in order to grow their businesses faster.

On our very first episode, Zack dives into one of the most difficult questions facing entrepreneurs in today's day and age: What do I charge for my services?

Timecodes:

0:06 - Welcome to Elevate and Accelerate!

1:26 - What is branding and why does it matter to you?

6:39 - Options that entrepreneurs have available to free up their time

11:00 - The classified ad newspaper story

14:21 - Maintaining the status quo isn't the best way to go

17:00 - How to balance price and value

22:30 - Why brand matters when it comes to the price you set

26:51 - If you can increase the value of your brand, then you can increase your price and demand

32:32 - Your future is built on your brand

37:06 - When you deliver a high-level of value, then your pricing isn't a concern

40:18 - Closing remarks

Connect With Zack:

YouTube