Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

21: Scale Your Beauty Business By 52% By Creating a Hybrid Business Model with Birdie Lee

Elizabeth Yang — Tue, 23 Jan 2024 05:00:00 -0600

Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring.

She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level.

It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck.

In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer to attract high value clients and the shifts she needed to make in her brick-and-mortar business that would allow her reach her sales goals with this new hybrid business model.

A forward way of doing business, this hybrid business model of having online and brick-and-mortar revenue streams, allowed her to break through her plateau with a steady 52% increase in high value sales.

They also discuss how Birdie needed to shift from being an expert and a mentor to becoming a better leader for her team to be able to contribute to that growth and take on more clients without burning out.

Tune in to hear the powerful work Birdie did to transform her self-worth to feel confident to raise her prices and create a high ticket online offer, show up differently as a leader, and step into her next-level of entrepreneurship online with a premium brand.

02:50 —How Birdie increased sales 52% with a hybrid business of online and brick-and-mortar income streams

05:42 — What was causing a plateau in Birdie’s business and what she changed to scale past it

14:55 — The shifts she made to coach her team to manage and add to the brand’s growth and their own individual sales

👋 CONNECT WITH PA'KOULAJP “BIRDIE” LEE (SHE/HER)

Birdie Lee is the owner of PLee Beauty, a studio that specializes in gel nail services, lash extensions, permanent brows, body contouring. She is also the owner of BLINKD, an extension of PLee Beauty which specializes in Fine Line Tattoos.

In addition to her beauty services, Birdie also offers different online and in-person mentorship programs to start your own beauty Fine Line Tattoos or Lash business. She guides you from getting state certified to hands-on mentoring and training in the technique to the grand opening of your business and becoming booked and staying busy with new clients

https://www.pleebeauty.com/

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES!

Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies.

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!

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📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

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💛JOIN THE FACEBOOK GROUP

For 6-to 7-figure earners, professional service providers, coaches, and consultants looking to up level their high-value worth shift to become the premium first choice attracting high-end clients on social media as the main source of lead generation This is the community if you’re looking to elevate your brand authority to charge more, improve quality leads and have more authentic conversations that convert into happy sales.

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

20: What Your Voice Communicates to Your Buyer with Tracy Goodwin

Elizabeth Yang — Tue, 16 Jan 2024 05:00:00 -0600

Voice coaching isn’t just something for those doing a lot of public speaking, starting a podcast, aimed at a specific gender or ethnicity or even English-as-a-second-language speakers.

In every conversation you have, your voice is communicating subtle signals to who you’re talking to like whether that person should trust you.

These signals are often connected to what you believe about your self-worth, and if you’re not aware, your voice might be exactly what is costing you high value sales by creating sounds that are subconsciously telling your buyer NOT to buy from you.

Tracy Goodwin is a voice coach who uses the psychology of voice to uncover what is happening internally that is causing you to create sounds in your voice that are costing you what you want because of how you’re being processed in the subconscious of who you are speaking with.

In this episode, Tracy shares how to know what your voice is communicating to your buyers and how you can get to the root of what’s causing that so you can shift your voice to work for you rather than against you.

01:27 — How Tracy uses voice psychology to uncover limiting subconscious beliefs — What is your voice telling your buyer, regardless of gender or ethnicities?

03:53 — The different types of "voice masks" you may use to cover up a feeling of unworthiness

09:02 — How you can become more self aware of what your voice communicates and shift it

15:23 — Why “getting the words right” doesn’t matter as much as the sound of your voice

22:38 — The seven layers of voice and how to uncover your true voice

👋 CONNECT WITH TRACY GOODWIN (SHE/HER)

Tracy Goodwin, owner of Captivate the Room and creator of Psychology of the Voice® has taught thousands of celebrities, professionals, entrepreneurs, even supreme court justices how to transform their lives and the lives of their listeners with their voice by stepping into the power of their natural voice so they amplify their authority and captivate the room. Tracy’s unique approach, Psychology of the Voice® gets to the core of limiting voice habits and transforms voices from the inside out.

Tracy holds a BFA from Baylor University and master’s degrees, she has a New and Noteworthy podcast, Captivate the Room, and is a highly sought-after speaker on stages around the globe.

https://www.captivatetheroom.com

https://www.linkedin.com/in/tracyagoodwin/

https://www.instagram.com/captivatetheroom/

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

19: How Mai Thao Gained the Confidence to Start an Online Coaching Business and Closed Her First Client

Elizabeth Yang — Thu, 11 Jan 2024 05:00:00 -0600

Mai Thao believes she is meant for more, but she struggled to believe that she could become a coach with her own online business, using social media to create a strong, authoritative brand that could attract her dreamy clients - other working mothers and mamapreneurs - and generate leads.

As a working single mother, Mai has been through it and deeply understands the challenges working mothers - single or in a relationship - often face with work/life balance. That’s why she feels drawn to be a life coach supporting working mothers and mamapreneuers.

She had achieved the results for herself and helped her friends achieve their own results with work/life balance and productivity, but she didn’t believe she could use that skillset to earn a meaningful income with her own business. This lack of confidence and business know-how made it more difficult for Mai to show up consistently on social media and ask for the sale with her high ticket offer.

After working together to raise her self-worth, Mai gained an unshakable confidence and unlimited mindset in herself. She channeled her new identity, Miss Breakthrough Bombshell, to create a high ticket offer that allows her to show up consistently on social media and to be visible. She also gained the skillset to run a business and turn engagement into conversations with her dream clients by inviting them to work with her in a classy, non-sleazy way.

Tune in to hear how Mai created breakthrough after breakthrough to uplevel her self-worth and her confidence to close her first high-value client and how she plans to carry this momentum into the new year.

02:34 — Gaining the confidence to become a coach with a business online who guides others when you don’t believe you have the business skillset but you believe you’re meant for more

04:27 — The importance of uncovering the root of your mindset struggles to create a high worth breakthrough

07:54 — Creating a brand new high ticket offer and signing her very first client

08:24 — How Mai overcame her block around being visible and consistent on social media

12:09 — The biggest shifts that Mai is most proud of in how she shows up for her business

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR

The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing their social media presence to convert their dreamy premium clients into sales. All with no ad spend.

https://elizabethyang.biz/thesocialsalesaccelerator-results

👋 CONNECT WITH MAI THAO

Mai Thao is the founder of YESbarr, a single mother of three, who understood all too well that even mothers can dream and with the right support, and just a sprinkle of belief, mothers not only can be the CEO of their family, but of their own business! YESbarr is built on a foundation of trust, nurture, grace, and most of all - SUPPORT!

Check out Mai Thao’s upcoming event, Radiant and Rise on February 3rd. You can follow her for more future events: https://www.eventbrite.com/e/784154024797?aff=oddtdtcreator

Facebook: https://www.facebook.com/profile.php?id=100086007007839&mibextid=LQQJ4d

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

18: Hiring What’s Next for You: Coach, Consultant, or Therapist?

Elizabeth Yang — Tue, 28 Nov 2023 05:00:00 -0600

As entrepreneurs, we need the right support to up level and consistently make high value sales, whether it’s your first or next 6-figure of income. That often means planning ahead to invest in what’s next or hire who’s next to support your growth like consistently hiring a coach, consultant or therapist depending on what you’re needing and when. But how do you know who to hire or invest in next for you?

Whenever we’re faced with a new obstacle or up level in our business, we have to know what type of support we’re truly needing.

I share the 3 types of hires that my clients and I make most often — coaches, consultants, and therapists — and I share the differences I’ve found among each of these hires and how to know which is needed to create the results you’re after. Many times you could work with a combination of these experts all at once.

I also share stories of situations when I’ve guided business leaders in this community to seek out additional therapy versus when get coaching and/or consulting and I’ve created a guide to support you with this decision too: https://elizabethyang.biz/hirewhatsnextguide

If you’ve felt stuck where you currently are, this episode will give you the clarity you need to know what support will make the biggest difference.

01:18 — Identifying the difference between needing a coach versus a therapist

03:36 — The types of mindset challenges a coach can support you to overcome

04:48 — How a consultant differs from a coach

05:55 — The situation your might be in when you need therapy support

10:20 — What your situation might look like when you need coaching support

📚 MENTIONED IN THIS EPISODE

• Hire What’s Next Guide: https://elizabethyang.biz/hirewhatsnextguide

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

17: My Accidental Entrepreneurial Journey That Turned Shame Into Me Taking My Power Back

Elizabeth Yang — Tue, 07 Nov 2023 05:00:00 -0600

When I was working in corporate, I had this belief that a corporate job was secure.

But when I was unexpectedly let go and then rehired on the same day on my eight-year anniversary at the company, it completely shifted my perspective on job security. The way I was “let go” stripped me completely naked of my dignity. I thought I had done everything “right” with mentors, executive sponsors, networking, and more. No one taught me about office politics.

After I got off the phone call with the boss, I just broke down and cried. I felt one word: Shame. If someone could take my financial security away from me so quickly due to ego and office politics, why was I at this company?

That question led me to reflect on the work I was doing, why I was doing it, and what I ultimately wanted to do.

In this episode, I share the key moments that lead me to transition from two decades in corporate America at Fortune 50 companies to embracing entrepreneurship and the three ideas that helped me believe in my ability to take the leap.

01:25 — How my very first client was completely unexpected (and how that changed the type of work I wanted to do in my career)

06:24 — Why a corporate job isn't secure and where true security and abundance comes from

12:07 — The final moment that made me realize I needed to officially start my business

17:20 — The one mindset shift I had that finally made me confident I could build a successful business

18:37 — Understanding for the worst-case scenario and realizing it's not as bad as it might seem

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

16: Monetizing Your Expertise Into a High Value Online Income Stream

Elizabeth Yang — Tue, 31 Oct 2023 05:00:00 -0600

If you run a local service-based business, expanding into the online space can give you an additional income stream and help you reach your sales goals faster.

In this episode, I share the 3 quickest ways you can monetize your expertise and create additional income online plus examples from my clients on what this looks like so you can tangibly see case studies and get ideas from different industries from real estate to beauty salons.

01:18 — Learn about a consulting offer you can truly start selling today

05:03 — How to create a higher-priced offer by packaging your knowledge

07:52 — An advanced online income strategy that brings together a community you have access to

12:17 — The biggest difference between a local service-based business that’s traditionally brick-and-mortar and expanding online to diversify your income streams

📚MENTIONED IN THIS EPISODE

• Free Guide: 15 Ways to Create Additional Income Streams Online: https://elizabethyang.biz/monetizeexpertiseonlineguide

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

15: Starting an Online Business to Support a Disability with Kari Poppleton

Elizabeth Yang — Tue, 10 Oct 2023 05:00:00 -0600

An online business sounds promising with flexibility for many. But leading your online business or expanding your brand online can bring up a lot of fear at first.

But when Kari Poppleton was diagnosed with a disability later in life and didn’t have the same physical capabilities she previously had, an online business was an exciting opportunity that gave her hope for having a fulfilling career that could meet her needs.

She knew she could design a service and create an online business that would allow her the flexibility she needed for her well-being while giving her the opportunity to replace her disability income.

In this episode, Kari and I discuss how she designed an online business to support her disability. She also shares how she overcame the idea that she needed to “prove she was worthy” — a fear many of us face when becoming more visible and expanding our brand online.

02:57 — Why knowing your marketing numbers makes it easier to scale your business

05:09 — How Kari’s disability changed what she could do in her career and inspired her business

09:53 — How online business was an opportunity for Kari to replace her disability income while allowing her to work in a way that suited her physical needs

13:09 — How to get passed the idea that you need to “prove your worthy”

18:51 — How to grow into four-figure pricing when you’re starting from scratch

23:01 — The common mistakes that people make with their data and using it to scale their business

29:45 — How entrepreneurship affects parenting and how we raise our children

32:57 — Why and what to consider when hiring a professional with a disability

👋 CONNECT WITH KARI POPPLETON (SHE/HER)

Kari Poppleton is a Certified Director of Operations and Certified Dashboard Designer who is passionate about helping online business owners understand their numbers so they can make data-driven decisions. From the time she started an E-Comm company over a dozen years ago - and through years of supporting six- and seven-figure entrepreneurs with streamlining and systematizing their business operations - Kari has first-hand experience with the importance of identifying a business’ key numbers and tracking them reliably.

You can download Kari’s free 5 Questions Your Data Can Answer For You guide here:

https://www.karipoppleton.com/questions

Website: https://www.karipoppleton.com/

Instagram: https://www.instagram.com/karipoppleton/

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

14: How Sheng Vang Overcame Her Fear of Raising Her Prices and Increased Sales 50% in Just 12 Weeks

Elizabeth Yang — Tue, 10 Oct 2023 05:00:00 -0600

Do you have a fear of raising your prices even after years being in business?

You might think by raising your prices you’ll lose your current clients or that it will be more difficult to find new clients.

Sheng Vang, the owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions, had this fear and she hadn’t increased her prices for four years since she started her business.

Despite having years of experience under her belt, happy and loyal clients, and a strong expertise in her skillset, she had fear and limiting beliefs come up every time she would think about raising her prices.

Here, you’ll hear how Sheng was able to overcome those fears and reframe her thoughts around pricing, plus what shifted with her clients and the results she created from doing so.

01:48 — Why having a strong point of view makes you an expert that people instantly trust

03:30 — How to shift out of pricing you’ve had for years and the changes that happen in your business when you do

05:24 — What is needed to move through your fear of raising prices — even when you’re nervous about losing clients

09:17 — How the right followership on social media can increase sales

14:55 — How 1 shift lead to 50% increase in sales

🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR

Apply here: https://elizabethyang.biz/thesocialsalesaccelerator-results

👋 CONNECT WITH SHENG VANG

Sheng Vang is owner of Ink Beauty by Sheng, which offers high-quality cosmetic tattooing and lash extensions. She loves helping people feel more confident and beautiful by enhancing their natural beauty. She believes that brows give women confidence and is passionate about providing education to women to become successful.

Website: https://www.inkbeautysalon.com/

Instagram: https://www.instagram.com/inkbeauty_sheng

Facebook: https://www.facebook.com/inkbeautybysheng

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

13: How to Attract High Value Clients That Pay Premium Prices

Elizabeth Yang — Wed, 27 Sep 2023 05:00:00 -0600

Even established businesses can still make these startup mistakes.

When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price.

Discounts and low prices attract “Walmart” shoppers.

When you want to raise your prices and work with more high-end clients, you can’t turn those “Walmart” shoppers into “Nordstrom” shoppers.

Becoming first choice for high value clients is all about your premium brand and positioning over time.

In this episode, Elizabeth shares what you need to understand about high-end buyer psychology and three strategies you can start using now to attract high value clients who will buy at any price point.

01:44 — Discounting or starting at a lower price point positions you like Walmart

03:01 — Becoming the first choice for high value clients is all about your premium brand and positioning over time

04:01 — Understanding the psychology of transactional buyers, value buyers, and relationship buyers

12:49 — How to go from general to specialized to attract high value clients

16:06 — Why a couple of weeks isn’t enough time to determine if your messaging is working

17:59 — How to ensure your experience delivers on your brand promise

19:42 — What results you can expect when you focus on building a premium brand

🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR

https://elizabethyang.biz/thesocialsalesaccelerator-results

—

WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide

—

📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

—

💛JOIN THE FACEBOOK GROUP

Join the Facebook Group

—

💸Get Happy Sales Online Faster

Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!

Book a Call

—

CONNECT WITH ELIZABETH

🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

👋Facebook Profile: https://www.facebook.com/elizabethyang.biz

💛Facebook Group: https://elizabethyang.biz/group

12: How Nancy Cha Closed a $20,000 Client for a New Business in Less Than 3 Months | E12

Elizabeth Yang — Tue, 19 Sep 2023 05:00:00 -0600

As a brand new business owner of NC Creative Strategies, a creative agency, Nancy Cha knew she wanted to reach the next level in her career, but also knew it wasn’t possible at her nine-to-five job.

Without a structured offer or clarity on how to price herself, Nancy’s initial goal was to sell a $2,000 offer — but that wasn’t going to make her dream of quitting her job happen.

Setting unrealistic goals is what breaks you out of your comfort zone, and Nancy decided to go for a goal that felt totally unrealistic to her and she achieved it.

In less than 3 months, Nancy closed her second client at $20,000 — 10 times what she initially set out to achieve — through working with Elizabeth Yang.

In this episode, Nancy shares how working together with Elizabeth gave her the confidence to go for an unrealistic goal and the mindsets she created to sell confidently and nearly triple her social media audience.

If you’re wondering how you can finally leave your nine-to-five, her story of bold action will show you that it doesn’t have to take a year or more to make that happen.

01:36 — Nancy’s business was brand new when she first started in the accelerator — no pricing, packaging, or ideal client to work with

07:13 — The decision to “make it work” even when Nancy was nervous if the Social Sales Accelerator would work for her so early in her business

12:57 — How Nancy gained her confidence in her work by putting herself in situations to bring it out

16:52 — How celebrating her small wins created momentum towards her big goals

19:33 — How Nancy gained clarity on her offer by understanding sales

22:04 — The mindset shift that helped her go from wanting to charge $2,000 to closing her second client at $20,000

31:48 — Understanding the difference between simply posting on social media and nurturing clients to close

34:18 — How to prevent someone from having a price objection by the time they’re on the sales call

🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR

Apply here: https://elizabethyang.biz/thesocialsalesaccelerator-results

👋 CONNECT WITH NANCY CHA (SHE/HER)

Nancy Cha is founder and owner of NC Creative Strategies, a creative agency that helps brands build, grow, and transform through social media.

Website: https://beacons.ai/nancycheaux

Facebook: https://www.facebook.com/nccreativestrategies

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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11: Your Frequent Five is Your Fastest Path to Success: The 5 Sets of Success (5 of 5)

Elizabeth Yang — Tue, 12 Sep 2023 05:00:00 -0600

You’re the average of who you hang out with. Who are your Frequent Five? Who you surround yourself with is often what predicts where you're at in your business and in your life.

Your next level of where you want to be at next will depend on your next circles of influence.

Your Frequent Five are going to determine who you grow into and influence how quickly that takes shape.

In this episode, I share how the people you surround yourself with can actually influence your sales in different ways and how you can quickly change your Frequent Five to uplevel. Who you spend your time with is where you’re headed next - it’s where your next level starts.

01:10 — Who are your Frequent Five? Why your Frequent Five is critical to the next level of your success.

05:50 — How the people in your network directly influence your ability to generate sales

08:33 — Why your network can be even more powerful than strategy

10:17 — Which of the 5 “Sets” of Success do you need to focus on?

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

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10: Self Care is a Strategy: The 5 Sets of Success (4 of 5)

Elizabeth Yang — Tue, 05 Sep 2023 06:00:00 -0600

Do you tend to wait until you’re burned out to schedule self-care?

As entrepreneurs, we tend to be ambitious, hard workers and we can continuously push our own care to the side in pursuit of more “important” priorities or until we reach a specific goal.

But your lack of rest might just be the thing that’s preventing you from growing.

In this episode, I share why and how you can show up like the CEO, view self-care as a necessary strategy, and take time to rest and reset no matter what stage of business you’re in.

00:46 — Think of rest like an athlete — mandatory

02:01 — How dedicating time for yourself every month supports your ability to show up like a CEO

03:58 — Understanding your bounce-back rate to get back into flow during challenging periods

05:34 — Failure is part of the success

06:03 — What do you need to reset?

08:57 — The most influential people have built their success on ritual and routine

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

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9: How Mae Yang Quit Her Job in 4 Months & Hit $17,000 in Sales in One Month

Elizabeth Yang — Tue, 29 Aug 2023 06:00:00 -0600

Mae Yang, a financial strategist, was completely invisible in her business. She considered herself a “secret agent.”

She was working in a corporate job while working to build her business on the side, but she wasn’t showing up online or connecting with potential clients.

But sales happen from being visible, and Mae was committed to making a needed change to reach her goals and secure her own financial future.

In this episode, Mae shares how working together allowed her to develop a mindset where she was confident to show up online, and within 2 weeks of starting to show up, she landed her first high value sale.

If you’re in the early stages of building your business, wondering how you’re going to get those first few clients so you can quit your job or have more consistent sales, Mae’s story will give you so much inspiration and allow you to see to believe it is possible.

In this conversation, she emphasizes the importance of visibility and personalized conversations in generating leads organically, investing in coaching and outsourcing to break through barriers and achieve goals, and building a contact list of leads to secure sales today and months down the road.

01:07 — Get to know Mae and her work as the founder of the Money Ahead Method

02:11 — The value of getting the results you want faster

03:22 — How to choose mentors that can look at the full picture of your business — not just one aspect

07:27 — How Mae went from selling one single solution to a suite of financial services

08:56 — Making the transition from “buttoned-up” corporate to a highly visible, social selling entrepreneur

09:55 — How to navigate the mindset challenges that come with going from “invisible” to “visible”

12:33 — How Mae was able to quit her job within four months of starting to sell on social media

13:53 — Building the CEO mindset to continue building sales momentum

16:21 — Outsourcing tasks that generate high value sales to grow faster

CONNECT WITH MAE YANG

Mae Yang is an experienced Financial Strategist, National Certified Financial Education Instructor, and founder of Money Ahead Method for working professionals. She provides her clients with a clear comprehensive and customized plan that aligns with their needs and goals, so they meet their financial goals faster.

Facebook: https://www.facebook.com/maeyang.MEGFinancialWellness

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

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8: The Fastest Way to Get to the Root of Mindset Challenges: The 5 Sets of Success (3 of 5)

Elizabeth Yang — Tue, 22 Aug 2023 05:00:00 -0600

You know what you need to do.

You have the strategy, and you know the steps.

But you find yourself procrastinating or coming up with excuses for pushing it off.

That’s a sign you’re facing a mindset issue.

The challenge with mindset work is that you have to be able to pinpoint the root of where that block is stemming from, and that can be so challenging to work through on your own.

Here I share two examples of mindset challenges my clients were having, specifically around raising their prices and selling their offer, and how uncovering the root of the block led to their highest sales months — one at $35,000!

00:48 — Why self-help books aren’t going to heal your mindset

01:16 — The fastest way to overcome mindset challenges so you can reach your goals

02:08 — How you can tell the difference between skillset versus mindset issues

03:13 — What’s possible when you solve the root of your mindset issues — best sales month yet

04:59 — Uncovering and addressing the triggers of your blocks

—

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

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7: Do You Have the Business Toolset to Delegate and Scale? The 5 Sets of Success (2 of 5)

Elizabeth Yang — Tue, 15 Aug 2023 05:00:00 -0600

When business owners experience a plateau or feel like they can’t scale, oftentimes the first thought is to invest in a new skill.

But, when you’ve been able to get the results you want, it’s likely not a skillset issue, but rather a toolset issue.

In this episode, I share how a toolset issue differs from a skillset and how you can identify if you need to focus on your toolset. Plus I share an example from one of my clients so you can see exactly how the wrong toolset or a lack of toolsets can prevent you from scaling.

It’s your toolset that will make it possible for you to scale the results you’ve been able to create and delegate to team members efficiently so you can reach your next milestone!

This is part two of a five-part series on the 5 Sets of Success. If you missed part one, check it out here: 2 Overlooked Pieces for Developing the Skillsets Business Owners Need: The 5 Sets of Success

00:49 — What it looks like if you have a toolset issue

02:56 — How to evaluate if you have a skillset or toolset problem to focus on

04:19 — How the right tools alleviate bottlenecks in your business

05:53 — The way to think about your tools when you’re just starting out

07:06 — How established entrepreneurs can uplevel their toolset

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

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6: Two Overlooked Pieces for Developing the Skillsets Business Owners Need: The 5 Sets of Success (1 of 5) | E6

Elizabeth Yang — Tue, 08 Aug 2023 05:00:00 -0600

In order to develop the skills business owners need, many of them put their focus on consuming information.

They focus on the how-to, like…

“How do I learn how to sell?”

“How do I design my website?”

“How do I hire and lead a team?

But information alone is not enough to develop your skillset as an entrepreneur.

That knowledge has to be implemented properly in order to be effective for your business.

There are two key pieces that often get overlooked that you need in place to ensure you’re not just consuming information, but that you’re truly developing the skillset and using it effectively, and that’s what I share in this episode.

This is part one of a five-part series on the 5 Sets of Success, and I can’t wait for you to hear all 5 sets!

04:25 — The 5 “Sets” of Success

05:31 — “At every level there is a new devil”

06:02 — First set of success: Skillset

06:40 — Understanding the gap between your knowledge and your results

08:26 — The 2 key pieces you need to ensure you’re implementing and developing your skillset

08:49 — What effective coaching looks like

10:20 — The importance of having a well-rounded skillset beyond your expertise

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

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5: The Fastest Way to Get More Sales for Your Service Business

Elizabeth Yang — Tue, 01 Aug 2023 05:00:00 -0600

Every business owner that I have spoken to asks, “What’s the fastest way to get more sales? Where do I start?”

In this episode, I share the four ways I’ve found to get more sales that are tailored toward premium service-based businesses and which is the quickest ways to get sales.

I also break down the specific 3-step method for how to use the fastest sales strategy in your business this week so you can take immediate action toward your goals.

You’ll also hear how we applied these strategies to generate $21,000 in just 72 hours with one of our clients. It’s that fast!

Tune in for:

4 ways to increase your sales to hit revenue goals (& which is fastest)
The 2 common mistakes when troubleshooting a sales problem
How our client booked $21,000 worth of sales in 72 hours with the ABC method

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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📲Stay motivated and get our latest happy social sales and legendary living tips by texting the word MINDSET to 651-565-6556

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🌐 Website: https://elizabethyang.biz/

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4: Overcome The Fear of Being Seen as a Stereotype With Lilian Hung

Elizabeth Yang — Tue, 25 Jul 2023 05:00:00 -0600

When Lilian Hung started her bridal brand, Lyra Vega, she had a fear of being seen as a stereotype.

She didn’t want people to see her and think her gowns were, “cheap quality made in China.”

But Lilian eventually overcame this fear and ended up sharing this story on a stage at a Asian Women’s Networking event years ago — an event I was attending.

Her story made such an imprint on me, it’s what helped me define my mission of supporting diverse leaders so we can have the representation we need in the marketplace.

Lilian shares the fears she had around being seen when launching her brand, how she eventually worked through that and became visible in her work, and the results that came from doing so.

Her experience is here to illuminate a path forward if you too, doubt yourself, fear being stereotyped, or worry that people who have a different race or ethnicity from you won’t buy from you.

The vision for creating a premium client experience for Lyra Vega Bridal ”
How race and ethnicity affect our business decisions
Navigating the fear of being perceived as “cheap quality made in China”
Choosing to be a proud Asian-owned business
What happens when you make yourself fully, authentically visible

CONNECT WITH LILIAN HUNG

Lilian founded Lyra Vega Bridal in 2016, a direct to consumer bridal brand, created to revolutionize how brides shop for their wedding day. She leads and manages a global supply chain to support all aspects of the business, and the company has proudly maintained a return rate of under 10% in an industry where the average is 50%. She is focused on empowering women to make smart choices with their big day, rather than blindly following tradition.

Instagram: https://www.instagram.com/lyravegabridal/

Website: https://www.lyravegabridal.com/

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To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

🎥 YouTube: https://www.youtube.com/channel/UCeKWNMl33wlblJbfnVlIOHg/

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3: From “I’m Not Great at Selling” to 32% Increase in Sales in 3 Months with Kang Vang

Elizabeth Yang — Tue, 18 Jul 2023 05:00:00 -0600

Have you ever felt like, “I’m not great at selling,” so you procrastinate?

Kang Vang, a mortgage broker, held that same limiting belief. He didn’t feel confident when speaking with potential clients and that lead to a lack of consistency with showing up and creating the sales he needed.

But a part of him knew this didn’t have to be his identity. That with the right support, he could create his success.

And that’s exactly what happened.

Tune in to hear how Kang completely transformed how he shows up in his business and how that lead to a 32% increase in sales in just 3 months.

How inconsistent visibility was blocking sales
The mindset hurdle to overcome when investing in yourself
Why the value of what you offer isn’t in your years of experience
How Kang showed up differently and got new sales and clients with ease
What changes contributed to a 32% increase in sales
Why do I procrastinate? Why am I unmotivated? Understanding how trauma can influence our business

CONNECT WITH KANG VANG

Kang Vang is a seasoned professional in the mortgage industry, known for his expertise and leadership. He own his own mortgage brokerage company MortgageGeek Pro, Inc.

Kang has helped numerous individuals and families secure their dream homes by providing tailored financial solutions. His commitment to exceptional customer service and attention to detail have earned him a reputation as a trusted advisor in the industry. Kang holds degrees in finance and business administration. During his free time, he enjoys playing the game with friends and family, honing his skills and fostering friendly competition. Beyond his professional and personal interests, Kang is known for his community involvement and philanthropic efforts. He actively contributes to initiatives that aim to improve financial literacy and empower individuals to achieve their homeownership goals. To connect, visit https://www.kangmlo.com/ .

APPLY FOR THE SOCIAL SALES ACCELERATOR

https://elizabethyang.biz/thesocialsalesaccelerator-results

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!

You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

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🌐 Website: https://elizabethyang.biz/

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2: Hmong Representation in the Public, Media & Newsroom with Chenue Her, Laura Lee, and Gia Vang

Elizabeth Yang — Tue, 11 Jul 2023 05:00:00 -0600

We need more diverse representation in the marketplace, especially in the public eye.

But becoming that representation yourself can feel intimidating — especially when the systems and institutions where we work aren’t typically designed for people like us.

That’s why I’ve brought together journalist Gia Vang, reporter and anchor Laura Lee, and anchor Chenue Her who are incredibly visible in the public eye to share their stories and insights on how to become the representation that’s needed.

We explore why it’s so important for them to be representations of the broader AAPI community, how investments from others in the form of money and time supported their careers, and how the type of legacy they want to build for themselves, the AAPI community, and the world.

Tune in to hear how they navigate representing the AAPI community in the public eye being Hmong and get inspired to become that representation yourself, too.

What inspired each of these media members to build such a public-facing career
How we sustain representation in the marketplace
What has been the biggest opportunity or challenge that you have faced being an AAPI, Hmong public figure in the media?
Do you think of yourself as a brand?
If you were to fast forward your career, 10+ years from now, what would you want your legacy to be?
What's the best advice would you give someone to stop being the best-kept secret in their local town?

GIA VANG:

Gia Vang is an award-winning journalist, co-founder of the Very Asian Foundation and currently anchors and reports for NBC Bay Area.

A daughter of Hmong refugees from Laos, Gia’s work and passion centers on exploring and documenting New American stories and amplifying marginalized voices that have historically been erased in traditional media. She is the first news anchor of Hmong descent in a major US news market and has covered stories in Eugene, Oregon, Kansas City, Missouri, Phoenix, Arizona, Fresno, California, and Minneapolis, Minnesota prior to her current role.

Gia was born and raised in California and received her B.A. in journalism from Sacramento State. She is an active member of the Asian American Journalist Association. Gia currently resides in Oakland with her partner and dog Teddy.

Social Media: https://instagram.com/giavang

LAURA LEE:

Laura Lee is a seasoned reporter and anchor. She is an anchor for NBC’s Northern News Now in Duluth, MN with more than a decade as an evening anchor for ABC 6 News in Rochester, MN. Award winning and Emmy nominated reporter, with her investigations winning first place by the Associated Press and the Society of Professional Journalists.

She is a University of St. Thomas graduate and a ThreeSixty journalism Alumna, helping to get high school students of color from underprivileged homes into newsrooms across the country.

Social Media: https://www.facebook.com/laura.lee

CHENUE HER:

Chenue Her is an anchor "Good Morning Iowa" for WOI-TV (ABC) in Des Moines, IA. He's the first Hmong male news anchor in mainstream news media in America. Chenue's a long-time advocate for AAPI journalists and an active member of the Asian American Journalists Association (AAJA). He was recently awarded the 2022 Community Impact Award by AAJA. Chenue was born and raised in St. Paul, MN.

Social Media: https://www.facebook.com/chenueher or instagram.com/chenueher

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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND

To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify

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You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!

—

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🌐 Website: https://elizabethyang.biz/

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1: "You're Too Expensive" — A $50,000 Self-Worth Lesson

Elizabeth Yang — Tue, 11 Jul 2023 05:00:00 -0600

How many times have you heard the “you’re too expensive”?

Early in my business, I was talking to a multiple six-figure business owner who wanted to work with me. had been talking for quite some time.

When we finally moved forward and got to the sales conversation and we started talking about pricing, I shared my pricing was $5,000 to work together.

She said to me, “Elizabeth, That's a lot. That's too expensive for me.”

I wanted to cave in to help her.

But I didn’t cave and she said she would think about it.

Six months later, I found out she invested $50,000 in another coach.

In this episode, I’m sharing my $50,000 lesson on this objection and the big AHA moment I had when I first started my business that catapulted my self-worth and changed the way I approached sales that grew my business to half a million dollars in sales

Tune in for:

The problem with “charging your worth”
Why a multiple-six-figure entrepreneur said $5,000 was too high of an investment
What you need to focus on when a client says you're too expensive
The details that matter to close right-fit clients
Why charging a premium price supports your clients
What to do instead of trying to “charge your worth”

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Elizabeth Yang Show Trailer

Elizabeth Yang — Wed, 31 May 2023 05:00:00 -0600

I made a client cry… It made it possible for her to say yes to herself, her dreams, and her future. And I knew that I can make it possible for others, too!

As someone who believed sales was the sleazy sales car guy approach or the annoying spammy direct messages, I never thought it was possible for me to help her invest in herself. I made it possible for her and to many others through this approach. What approach is this that's changing lives while charging more? This is the possibility that comes with unlocking the power of the human connection and inclusive selling.

And after years of trial and error, I finally refined it and now I'm ready to pay it forward by creating this podcast!

Hi, I'm Elizabeth Yang. And this is the show for successful business owners that are tired of being the best kept secret only in their local town. With this show, I am sharing:

Who I am and what I offer in this podcast (04:26)
The approach I want to share and the people I want to serve (01:44)
And the stories that you can look forward to from individuals who broke barriers and became experts and leaders in their niches. (07:52)

My hope is that this podcast will spark ideas, break your own biases and rules. And most importantly, to inspire you and give you permission to bet on you to build a compassionately ambitious business that leads with the power of the human connection as your number one differentiator, especially online so that you can increase your income and impact with happy sales to create a legendary life.

So hit that subscribe button on your podcast app. And if this show or a particular episode resonates with you, share it with another incredible individual. When one rises, we all rise. They'll thank you, and you'll have my gratitude too.