<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/emailmarketingexperiment/" rel="self" type="application/rss+xml"/><title><![CDATA[Email Marketing Experiments 🧪:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers]]></title><podcast:guid>639e738a-2ee5-5d5b-b01c-b34becdb8daf</podcast:guid><lastBuildDate>Fri, 17 Apr 2026 13:25:15 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[© 2025 Email Marketing Experiments 🧪 | Think It. Test It. Share It]]></copyright><managingEditor>Dr. Ayebanoa Sapphire Benwari</managingEditor><itunes:summary><![CDATA[Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns.

What we’ve tried that worked and didn’t work.

Instead of thinking it and testing it alone, we also share it.

From welcome sequences to sales campaigns, list growth strategies, and more,  we test ideas, break down results, and spill the tea.

Come join us behind the scenes.
]]></itunes:summary><image><url>https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg</url><title>Email Marketing Experiments 🧪:  Email Marketing Strategies for Business Owners, Service Providers &amp; Freelancers</title><link><![CDATA[https://emailmarketingexperiments.substack.com/]]></link></image><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><itunes:owner><itunes:name>Dr. Ayebanoa Sapphire Benwari</itunes:name></itunes:owner><itunes:author>Dr. Ayebanoa Sapphire Benwari</itunes:author><description>Email Marketing Experiments was born out of a desire to share behind the scenes of failed and successful email marketing campaigns.

What we’ve tried that worked and didn’t work.

Instead of thinking it and testing it alone, we also share it.

From welcome sequences to sales campaigns, list growth strategies, and more,  we test ideas, break down results, and spill the tea.

Come join us behind the scenes.
</description><link>https://emailmarketingexperiments.substack.com/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Email Marketing Strategies for Business Owners, Service Providers & Freelancers with Dr. Sapphire]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Education"><itunes:category text="How To"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/emailmarketingexperiment/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><podcast:txt>sapphirelearninghub@gmail.com</podcast:txt><item><title>Lessons From Starting A Podcast(Year 1); Tools,Process and Flow with Dr. Sapphire</title><itunes:title>Lessons From Starting A Podcast(Year 1); Tools,Process and Flow with Dr. Sapphire</itunes:title><description><![CDATA[<p>Starting a podcast sounds exciting… until you’re in it.</p><p>In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast  sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience.</p><p>From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about.</p><p></p><p></p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast.</p><p>2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes.</p><p>3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t).</p><p>4. Lessons from Year One – What worked, what didn’t, and what she would do differently.</p><p>5. Podcast Growth &amp; Visibility – Why promotion matters more than you think.</p><p>6. Repurposing &amp; Content Strategy – How to reuse episodes strategically for more reach.</p><p>7. Building Systems &amp; Teams – The support, automation, and structure behind consistency.</p><p></p><p></p><p><strong>RESOURCES:</strong></p><p>Podcast SEO Challenge Link: </p><p>https://www.podcastmarketinghub.com/glow</p><p></p><p>Podcast boot camp link:</p><p>https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/</p><p></p><p></p><p></p><p><strong>EPISODE TIMELINE </strong></p><p>[02:01] Why she started the podcast and what year one looked like</p><p></p><p>[05:19] How she sourced guests and structured each episode</p><p></p><p>[07:57] The full podcast workflow (from idea to publishing)</p><p></p><p>[11:56] Tools she used (and why you don’t need expensive gear)</p><p></p><p>[17:43] The biggest mistake: not promoting the podcast</p><p></p><p>[18:56] Repurposing episodes for growth and visibility</p><p></p><p>[22:07] Podcast SEO and choosing the right keywords</p><p></p><p>[24:43] Automating systems and reducing manual work</p><p></p><p>[26:18] Why you always need a backup plan when recording</p><p></p><p>[27:04] What’s changing in year two (strategy, structure, growth)</p><p></p><p></p><p></p><p></p><p><strong>Connect With Host</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p></p><p>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?</p><p></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p></p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p></p><p></p><p></p><p><strong>Online Email Marketing School  - </strong></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p></p><p>Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram</p><p>.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p>]]></description><content:encoded><![CDATA[<p>Starting a podcast sounds exciting… until you’re in it.</p><p>In this special anniversary episode, Dr. Sapphire reflects on one full year of running a podcast  sharing the real behind-the-scenes of what it took to stay consistent, build systems, and grow a global audience.</p><p>From recording with just a laptop mic to managing guests, tools, and workflows, this episode breaks down the process, mistakes, and lessons that most people don’t talk about.</p><p></p><p></p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Starting Before You’re Ready: Why you don’t need fancy equipment to launch your podcast.</p><p>2. The Real Podcast Workflow: From sourcing guests to recording, editing, and publishing weekly episodes.</p><p>3. Tools for Podcasting: Hosting platforms, recording tools, and what actually worked (and didn’t).</p><p>4. Lessons from Year One – What worked, what didn’t, and what she would do differently.</p><p>5. Podcast Growth &amp; Visibility – Why promotion matters more than you think.</p><p>6. Repurposing &amp; Content Strategy – How to reuse episodes strategically for more reach.</p><p>7. Building Systems &amp; Teams – The support, automation, and structure behind consistency.</p><p></p><p></p><p><strong>RESOURCES:</strong></p><p>Podcast SEO Challenge Link: </p><p>https://www.podcastmarketinghub.com/glow</p><p></p><p>Podcast boot camp link:</p><p>https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/</p><p></p><p></p><p></p><p><strong>EPISODE TIMELINE </strong></p><p>[02:01] Why she started the podcast and what year one looked like</p><p></p><p>[05:19] How she sourced guests and structured each episode</p><p></p><p>[07:57] The full podcast workflow (from idea to publishing)</p><p></p><p>[11:56] Tools she used (and why you don’t need expensive gear)</p><p></p><p>[17:43] The biggest mistake: not promoting the podcast</p><p></p><p>[18:56] Repurposing episodes for growth and visibility</p><p></p><p>[22:07] Podcast SEO and choosing the right keywords</p><p></p><p>[24:43] Automating systems and reducing manual work</p><p></p><p>[26:18] Why you always need a backup plan when recording</p><p></p><p>[27:04] What’s changing in year two (strategy, structure, growth)</p><p></p><p></p><p></p><p></p><p><strong>Connect With Host</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p></p><p>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?</p><p></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p></p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p></p><p></p><p></p><p><strong>Online Email Marketing School  - </strong></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p></p><p>Our online school uses the PIE framework to ensure you practically implement and gain experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram</p><p>.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/lessons-from-starting-a-podcastyear-1-tools-process-and-flow-with-dr-sapphire]]></link><guid isPermaLink="false">178939bf-8a38-48ed-a00a-65419db74697</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Mon, 30 Mar 2026 09:32:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/178939bf-8a38-48ed-a00a-65419db74697.mp3" length="94558144" type="audio/mpeg"/><itunes:duration>39:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-53439f19-b62b-404e-be90-27d81d36846f.json" type="application/json+chapters"/></item><item><title>#47: How AI Fixed His Email Spam Problem: Using Gemini to Improve Deliverability &amp; Open Rates with Chijioke</title><itunes:title>#47: How AI Fixed His Email Spam Problem: Using Gemini to Improve Deliverability &amp; Open Rates with Chijioke</itunes:title><description><![CDATA[<p>If your emails keep landing in spam, the problem might not be your content — it might be your deliverability.</p><p>In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns.</p><p>From segmentation mistakes to overlooked technical issues, Chijioke shares the exact process he used to move emails out of spam folders and back into subscribers’ inboxes.</p><p>If you’re struggling with low open rates, poor deliverability, or confusing email analytics, this episode will show you how AI can help you troubleshoot and optimize your email marketing strategy.</p><p><br></p><h1><span class="ql-size-small">Inside the Episode</span></h1><ol><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Diagnosing Email Deliverability Problems</strong> – How Chijioke discovered his campaigns were landing in spam.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Using AI to Analyze Email Performance</strong> – The specific way he used Gemini to identify the root causes of low open rates.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Segmentation That Improves Deliverability</strong> – Why separating engaged vs. unengaged subscribers matters more than you think.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>AI Prompts for Email Marketing</strong> – The exact prompts he used to get useful insights from Gemini.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Small Fixes, Big Results</strong> – Deliverability improvements beyond AI that helped boost engagement.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Adapting to Changing Email Rules</strong> – How marketers can stay ahead as inbox algorithms evolve.</li></ol><br/><p><br></p><h1><span class="ql-size-small">Guest Resources</span></h1><p>Guest: <strong>Chijioke Chukwuekem</strong></p><p>Website:</p><p><a href="https://reputationengine.com.ng/" rel="noopener noreferrer" target="_blank">https://reputationengine.com.ng/</a></p><p>LinkedIn:</p><p><a href="https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/</a></p><p><br></p><p><br></p><h1><span class="ql-size-small">Episode Timeline</span></h1><p>[11:39] His biggest email marketing mistake and open rates confession</p><p><br></p><p>[16:23] How he discovered emails were landing in spam</p><p><br></p><p>[21:25] The two problems Gemini identified in his campaigns</p><p><br></p><p>[24:14] The AI prompts he used to diagnose the issue</p><p><br></p><p>[27:14] Deliverability fixes that improved open rates</p><p><br></p><p>[41:48] How marketers can adapt to changing email deliverability rules</p><p><br></p><p>[48:58] His top email deliverability tip for beginners</p><p><br></p><p>[50:55] How to connect and work with him</p><p><br></p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></description><content:encoded><![CDATA[<p>If your emails keep landing in spam, the problem might not be your content — it might be your deliverability.</p><p>In this episode, Dr. Sapphire sits down with email marketer Chijioke Chukwuekem to unpack how he diagnosed a serious deliverability issue and used AI (Gemini) to uncover the hidden problems affecting his campaigns.</p><p>From segmentation mistakes to overlooked technical issues, Chijioke shares the exact process he used to move emails out of spam folders and back into subscribers’ inboxes.</p><p>If you’re struggling with low open rates, poor deliverability, or confusing email analytics, this episode will show you how AI can help you troubleshoot and optimize your email marketing strategy.</p><p><br></p><h1><span class="ql-size-small">Inside the Episode</span></h1><ol><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Diagnosing Email Deliverability Problems</strong> – How Chijioke discovered his campaigns were landing in spam.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Using AI to Analyze Email Performance</strong> – The specific way he used Gemini to identify the root causes of low open rates.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Segmentation That Improves Deliverability</strong> – Why separating engaged vs. unengaged subscribers matters more than you think.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>AI Prompts for Email Marketing</strong> – The exact prompts he used to get useful insights from Gemini.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Small Fixes, Big Results</strong> – Deliverability improvements beyond AI that helped boost engagement.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span><strong>Adapting to Changing Email Rules</strong> – How marketers can stay ahead as inbox algorithms evolve.</li></ol><br/><p><br></p><h1><span class="ql-size-small">Guest Resources</span></h1><p>Guest: <strong>Chijioke Chukwuekem</strong></p><p>Website:</p><p><a href="https://reputationengine.com.ng/" rel="noopener noreferrer" target="_blank">https://reputationengine.com.ng/</a></p><p>LinkedIn:</p><p><a href="https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/</a></p><p><br></p><p><br></p><h1><span class="ql-size-small">Episode Timeline</span></h1><p>[11:39] His biggest email marketing mistake and open rates confession</p><p><br></p><p>[16:23] How he discovered emails were landing in spam</p><p><br></p><p>[21:25] The two problems Gemini identified in his campaigns</p><p><br></p><p>[24:14] The AI prompts he used to diagnose the issue</p><p><br></p><p>[27:14] Deliverability fixes that improved open rates</p><p><br></p><p>[41:48] How marketers can adapt to changing email deliverability rules</p><p><br></p><p>[48:58] His top email deliverability tip for beginners</p><p><br></p><p>[50:55] How to connect and work with him</p><p><br></p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/47-how-ai-fixed-his-email-spam-problem-using-gemini-to-improve-deliverability-open-rates-with-chijioke]]></link><guid isPermaLink="false">87f188f4-f808-4d63-b468-72c258f2f5c9</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 15 Mar 2026 06:25:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/87f188f4-f808-4d63-b468-72c258f2f5c9.mp3" length="136673344" type="audio/mpeg"/><itunes:duration>56:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-c1aea6e6-5bcd-4b29-bf4c-cbd2b265fb04.json" type="application/json+chapters"/></item><item><title>#46: The Sales-Focused Welcome Sequence: Turn New Subscribers into Buyers with Prerna Malik</title><itunes:title>#46: The Sales-Focused Welcome Sequence: Turn New Subscribers into Buyers with Prerna Malik</itunes:title><description><![CDATA[<p>Tired of welcome sequences that just “introduce” you but don’t actually sell?</p><p>Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client.</p><p>In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, she breaks down what’s actually working right now in email marketing.</p><p>If you want to increase sales without relying on live launches, ads, or complicated funnels , this is the strategy to master.</p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Why a Sales-Focused Sequence Works – The shift from traditional nurture emails to intentional revenue-driven messaging.</p><p>2. The Structure of a High-Converting Sequence – How many emails you really need and how to format them.</p><p>3. Segmentation &amp; Psychology – Using conditional messaging and buyer behavior to increase conversions.</p><p>4. Social Proof &amp; Authority – Why certain emails outperform others in a sales sequence.</p><p>5. One Offer or Many? – Deciding whether to sell a single product or multiple offers.</p><p>6. What’s Working Right Now – Real insights from active sales sequences.</p><p><br></p><p><br></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Prerna Malik</p><p>Free Guest Resource: https://contentbistro.com/welcomefreebie</p><p><br></p><p>📲 Connect with Prerna Malik:</p><p>Instagram: https://www.instagram.com/contentbistro?igsh=MXU0a21tYjViaWdkMg=</p><p><br></p><p>PS: Learn how to 5X your sales without live launches, funnels, affiliates, or ads on her website.</p><p><br></p><p><br></p><p><strong>EPISODE TIMELINE</strong></p><p>[3:42] Why she created a sales-focused welcome sequence</p><p><br></p><p>[13:44] Using segmentation and conditional messaging for conversions</p><p><br></p><p>[18:35] The highest-performing email in her sequence</p><p><br></p><p>[24:08] Selling one vs. multiple products in your sequence</p><p><br></p><p>[31:34] Top 3 tips for writing high-converting sales emails</p><p><br></p><p>[40:22] Writing subject lines that increase open rates</p><p><br></p><p>[45:20] Capturing brand voice and authenticity in email</p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></description><content:encoded><![CDATA[<p>Tired of welcome sequences that just “introduce” you but don’t actually sell?</p><p>Your welcome sequence is more than a hello. It’s your first opportunity to turn a new subscriber into a paying client.</p><p>In this episode, Prerna Malik shares how she builds sales-focused welcome sequences that convert from day one. From segmentation and psychology-backed messaging to email structure and automation tools, she breaks down what’s actually working right now in email marketing.</p><p>If you want to increase sales without relying on live launches, ads, or complicated funnels , this is the strategy to master.</p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Why a Sales-Focused Sequence Works – The shift from traditional nurture emails to intentional revenue-driven messaging.</p><p>2. The Structure of a High-Converting Sequence – How many emails you really need and how to format them.</p><p>3. Segmentation &amp; Psychology – Using conditional messaging and buyer behavior to increase conversions.</p><p>4. Social Proof &amp; Authority – Why certain emails outperform others in a sales sequence.</p><p>5. One Offer or Many? – Deciding whether to sell a single product or multiple offers.</p><p>6. What’s Working Right Now – Real insights from active sales sequences.</p><p><br></p><p><br></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Prerna Malik</p><p>Free Guest Resource: https://contentbistro.com/welcomefreebie</p><p><br></p><p>📲 Connect with Prerna Malik:</p><p>Instagram: https://www.instagram.com/contentbistro?igsh=MXU0a21tYjViaWdkMg=</p><p><br></p><p>PS: Learn how to 5X your sales without live launches, funnels, affiliates, or ads on her website.</p><p><br></p><p><br></p><p><strong>EPISODE TIMELINE</strong></p><p>[3:42] Why she created a sales-focused welcome sequence</p><p><br></p><p>[13:44] Using segmentation and conditional messaging for conversions</p><p><br></p><p>[18:35] The highest-performing email in her sequence</p><p><br></p><p>[24:08] Selling one vs. multiple products in your sequence</p><p><br></p><p>[31:34] Top 3 tips for writing high-converting sales emails</p><p><br></p><p>[40:22] Writing subject lines that increase open rates</p><p><br></p><p>[45:20] Capturing brand voice and authenticity in email</p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/46-the-sales-focused-welcome-sequence-turn-new-subscribers-into-buyers-with-prerna-malik]]></link><guid isPermaLink="false">6f7f734e-fca9-47ed-8d19-444ebcf1f942</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 22 Feb 2026 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/6f7f734e-fca9-47ed-8d19-444ebcf1f942.mp3" length="124606144" type="audio/mpeg"/><itunes:duration>51:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-008a6fb4-b1f6-4c92-ac48-02411cf1a49c.json" type="application/json+chapters"/></item><item><title>#45: The Email Campaign That Made $8K From a Ghosted List with Chinele Anyanwu</title><itunes:title>#45: The Email Campaign That Made $8K From a Ghosted List with Chinele Anyanwu</itunes:title><description><![CDATA[<p>An email list was ghosted. Engagement was low. Expectations were even lower.</p><p>Yet one campaign generated $8,000 in revenue.</p><p>In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers.</p><p>If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible.</p><p><br></p><p><br></p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns.</p><p><br></p><p>2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more.</p><p><br></p><p>3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue.</p><p><br></p><p>4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert.</p><p><br></p><p><br></p><p><br></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Chinele Anyanwu</p><p><br></p><p>Website: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_link</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/anyanwu-chinele</p><p><br></p><p><br></p><p><br></p><p><strong>EPISODE TIMELINE</strong></p><p>[4:43] His most memorable email marketing experience</p><p><br></p><p>[9:37] His open rates confession: His biggest mistake</p><p><br></p><p>[17:49] The tools he uses for competitor research</p><p><br></p><p>[18:27] The strategy behind the $8K campaign</p><p><br></p><p>[26:42] His top 3 tips for identifying audience behavior patterns</p><p><br></p><p>[32:58] Balancing logic and emotion in email copy</p><p><br></p><p>[41:45] His take on real personalization in email marketing</p><p><br></p><p>[44:31] Key takeaways from the episode</p><p><br></p><p>[45:41] His course that helps professionals land jobs through LinkedIn</p><p><br></p><p>[48:44] How to connect and work with him</p><p><br></p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></description><content:encoded><![CDATA[<p>An email list was ghosted. Engagement was low. Expectations were even lower.</p><p>Yet one campaign generated $8,000 in revenue.</p><p>In this episode, Dr. Sapphire sits down with a strategic email marketer to break down how deep research, competitor analysis, behavioral insights, and smart personalization turned a “cold” list into paying customers.</p><p>If you’ve ever worried your email list is too disengaged to convert, this episode will challenge what you think is possible.</p><p><br></p><p><br></p><p><strong>INSIDE THE EPISODE</strong></p><p>1. Research as Revenue – How he used deep audience and competitor research to shape one of his most memorable email campaigns.</p><p><br></p><p>2. Open Rates vs. Brand Reputation; Why obsessing over open rates can hurt your long-term credibility and what actually matters more.</p><p><br></p><p>3. Competitor Intelligence – The exact research approach he uses to identify opportunities and increase client revenue.</p><p><br></p><p>4. Personalization Beyond First Names – How to use behavioral patterns and emotional triggers to create emails that truly connect and convert.</p><p><br></p><p><br></p><p><br></p><p><strong>GUEST RESOURCES</strong></p><p>Guest: Chinele Anyanwu</p><p><br></p><p>Website: https://thebeardedshaman.notion.site/Portfolio-21e4d25bd5c78055ba76d140dda1614e?source=copy_link</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/anyanwu-chinele</p><p><br></p><p><br></p><p><br></p><p><strong>EPISODE TIMELINE</strong></p><p>[4:43] His most memorable email marketing experience</p><p><br></p><p>[9:37] His open rates confession: His biggest mistake</p><p><br></p><p>[17:49] The tools he uses for competitor research</p><p><br></p><p>[18:27] The strategy behind the $8K campaign</p><p><br></p><p>[26:42] His top 3 tips for identifying audience behavior patterns</p><p><br></p><p>[32:58] Balancing logic and emotion in email copy</p><p><br></p><p>[41:45] His take on real personalization in email marketing</p><p><br></p><p>[44:31] Key takeaways from the episode</p><p><br></p><p>[45:41] His course that helps professionals land jobs through LinkedIn</p><p><br></p><p>[48:44] How to connect and work with him</p><p><br></p><p><br></p><p><strong class="ql-size-large">Freebie: Send These Emails to Build Trust</strong></p><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p>👉 Download the 12 emails here.</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/45-the-email-campaign-that-made-8k-from-a-ghosted-list-with-chinele-anyanwu]]></link><guid isPermaLink="false">ceb6c884-1b1a-4bc0-9de0-4a151aa7f271</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 15 Feb 2026 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/ceb6c884-1b1a-4bc0-9de0-4a151aa7f271.mp3" length="121856684" type="audio/mpeg"/><itunes:duration>50:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-6e8a35c2-ab64-4be8-a700-d897719098a8.json" type="application/json+chapters"/></item><item><title>#44: A Behind-the-Scenes Look at Jenn&apos;s 2023 Evergreen Launch with Jenn Zellers</title><itunes:title>#44: A Behind-the-Scenes Look at Jenn&apos;s 2023 Evergreen Launch with Jenn Zellers</itunes:title><description><![CDATA[<p>Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with <strong>Jenn</strong>, a sustainable marketing strategist and the force behind the <strong>Visibility Ecosystem</strong>. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.</p><p>From the proactive power of <strong>podcast tours</strong> to the high-intensity influx of <strong>virtual summits</strong>, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.</p><h3><strong>Inside the Episode</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Sustainable Marketing Defined:</strong> Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Podcasts vs. Summits:</strong> Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>The Launch Post-Mortem:</strong> A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>The "How-To" Pitfall:</strong> Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Mindset vs. Instruction:</strong> How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.</li></ol><br/><h3><strong>Guest Resources</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Freebie:</strong> <a href="https://visibilityecosystem.com/questionsgenerator/" rel="noopener noreferrer" target="_blank">Interview Questions Generator</a> — Come prepared for any podcast guest spot.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Connect with Jenn:</strong> Follow her on <a href="https://www.threads.net/@visibilityecosystem" rel="noopener noreferrer" target="_blank">Threads (@VisibilityEcosystem)</a> for sustainable growth tips.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Website:</strong> <a href="https://visibilityecosystem.com/" rel="noopener noreferrer" target="_blank">Visibility Ecosystem</a> — Learn how to land 20-30 podcast guest opportunities.</li></ol><br/><h3><strong>Episode Timeline</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[02:00]</strong> Using collaborations to grow your list without social media.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[03:00]</strong> Choosing between podcast tours and virtual summits.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[07:05]</strong> Pre-launch essentials and the reality of "cold" launches.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[10:01]</strong> Email frequency: When does "too many" actually work?.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[10:51]</strong> Tracking metrics: Why open rates can be "unreliable" benchmarks.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[18:56]</strong> The Danger Zone: Oversharing intellectual property in your marketing.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[26:57]</strong> Short vs. Long launches: Finding the "runway" that fits your lifestyle.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[28:50]</strong> Seasonal vs. Evergreen: Building a 365-day lead generation machine.</li></ol><br/><h3><strong>Freebie: Send These Emails to Build Trust</strong></h3><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p><strong><a href="https://sapphirelearninghub.com/resources/sendtheseemails/" rel="noopener noreferrer" target="_blank">👉 Download the 12 emails here.</a></strong></p>]]></description><content:encoded><![CDATA[<p>Tired of the social media hamster wheel? In this episode, Dr. Sapphire sits down with <strong>Jenn</strong>, a sustainable marketing strategist and the force behind the <strong>Visibility Ecosystem</strong>. Jenn pulls back the curtain on a 20-day launch campaign that had record-breaking open rates but nearly zero sales—and the one critical shift in email strategy that changed everything for her 2025 launches.</p><p>From the proactive power of <strong>podcast tours</strong> to the high-intensity influx of <strong>virtual summits</strong>, you’ll learn how to build a visibility ecosystem that grows your brand while you sleep.</p><h3><strong>Inside the Episode</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Sustainable Marketing Defined:</strong> Why keeping up with algorithms is unsustainable and how to turn speaking engagements into marketing assets.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Podcasts vs. Summits:</strong> Jenn breaks down why she starts clients with a proactive podcast tour for evergreen growth before moving into the "one fell swoop" influx of a summit.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>The Launch Post-Mortem:</strong> A behind-the-scenes look at Jenn's 2023 "Evergreen Summit" launch—why 40% open rates didn't equal dollar signs.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>The "How-To" Pitfall:</strong> Why giving away your "special sauce" in free emails convinces your audience they don't need to buy your course.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Mindset vs. Instruction:</strong> How to pivot your email copy from "how to do it" to "why it matters," creating a belief shift that drives sales.</li></ol><br/><h3><strong>Guest Resources</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Freebie:</strong> <a href="https://visibilityecosystem.com/questionsgenerator/" rel="noopener noreferrer" target="_blank">Interview Questions Generator</a> — Come prepared for any podcast guest spot.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Connect with Jenn:</strong> Follow her on <a href="https://www.threads.net/@visibilityecosystem" rel="noopener noreferrer" target="_blank">Threads (@VisibilityEcosystem)</a> for sustainable growth tips.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>Website:</strong> <a href="https://visibilityecosystem.com/" rel="noopener noreferrer" target="_blank">Visibility Ecosystem</a> — Learn how to land 20-30 podcast guest opportunities.</li></ol><br/><h3><strong>Episode Timeline</strong></h3><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[02:00]</strong> Using collaborations to grow your list without social media.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[03:00]</strong> Choosing between podcast tours and virtual summits.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[07:05]</strong> Pre-launch essentials and the reality of "cold" launches.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[10:01]</strong> Email frequency: When does "too many" actually work?.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[10:51]</strong> Tracking metrics: Why open rates can be "unreliable" benchmarks.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[18:56]</strong> The Danger Zone: Oversharing intellectual property in your marketing.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[26:57]</strong> Short vs. Long launches: Finding the "runway" that fits your lifestyle.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>[28:50]</strong> Seasonal vs. Evergreen: Building a 365-day lead generation machine.</li></ol><br/><h3><strong>Freebie: Send These Emails to Build Trust</strong></h3><p>Send these Emails is a pack of 12 emails you can send to your email list to start building trust today and ahead of any launch.</p><p><strong><a href="https://sapphirelearninghub.com/resources/sendtheseemails/" rel="noopener noreferrer" target="_blank">👉 Download the 12 emails here.</a></strong></p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/evergreen-launch]]></link><guid isPermaLink="false">42d3fc7f-466b-494a-bde8-a5fbab4e1390</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sat, 07 Feb 2026 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/42d3fc7f-466b-494a-bde8-a5fbab4e1390.mp3" length="25813975" type="audio/mpeg"/><itunes:duration>35:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-5a14cf23-7b95-45e4-a69d-455974e98fff.json" type="application/json+chapters"/></item><item><title>#43: Last Call to Join the Email Marketing Mentorship Class of 2026</title><itunes:title>#43: Last Call to Join the Email Marketing Mentorship Class of 2026</itunes:title><description><![CDATA[<p>This episode is the final call to join the Email Marketing Mentorship Class of 2026.</p><p><strong>The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.</strong></p><p>It's 80% practice and 20% theory. You get to do and get your hands dirty.</p><p>We give you feedback and push you until something happens in your email marketing journey.</p><p><br></p><p>For too long you've been circling round this mountain, now it's time to move forward.</p><p><br></p><p><strong>If you want to start, grow and transition into Email Marketing and you're finally ready to start.</strong></p><p><br></p><p>This is for you.</p><p>Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship.</p><p><br></p><p>To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey.</p><p><br></p><p>📌 The mentorship kicks off on the 19th.</p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE </strong></p><p>⏰ 3:00- A sneak peek into what this episode covers</p><p><br></p><p>⏰ 4:00- What the Email Marketing Mentorship is and why it exists</p><p><br></p><p>⏰ 4:43- The 3 core industries the mentorship focuses on</p><p><br></p><p>⏰ 5:20- Career paths available after completing the mentorship</p><p><br></p><p>⏰ 6:29- Key niches within the email marketing industry</p><p><br></p><p>⏰ 7:28- A breakdown of the 12-week mentorship curriculum</p><p><br></p><p>⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year)</p><p><br></p><p>⏰ 17:05- The mentorship through the eyes of BGS, Tena</p><p><br></p><p>⏰ 54:48- 7 important things to know before signing up</p><p><br></p><p>⏰ 57:31- Dr. Sapphire’s final words for prospective students</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>WHO THIS MENTORSHIP IS FOR 👇</strong></p><p>Beginners looking to break into email marketing</p><p><br></p><p>Creatives and marketers who want a clear structure and accountability</p><p><br></p><p>Anyone tired of random courses and looking for hands-on mentorship</p><p><br></p><p>Professionals who want to build confidence, clarity, and real-world skills</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>READY TO JOIN? 🔔</strong></p><p>This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close.</p><p><br></p><p>Join the Mentorship Here👇</p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><strong>Congratulations!!!!</strong></p><p>Here's the discount code: <strong>"GET PAIDPod"</strong></p><p>It gives you 25% off your ticket price.</p><p><br></p><p><strong>Before you use the code please note this:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Discount expires 11:59pm GMT +1 on the 18th of January</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The code gives you 25% off the price of the ticket.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>25% = N50,000 off the Regular ticket and N87,500 off the VIP + Ticket</li></ol><br/><p>Note that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currencies</p><p><br></p><p><strong>Now here's the breakdown of payment options:</strong></p><p>(Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only -</p><p>Pay Once (N200,000/$200)</p><p>Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2)</p><p>Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3)</p><p>Get Your Ticket</p><p>(VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition Challenge</p><p>Pay Once (N350,000/$350)</p><p>Pay Twice: Today and 1 Month Later - (N175,000/$175 x 2)</p><p>Pay Thrice: Today, 1 Month</p><p>Later, and 2 Months Later - (₦116,666.67 x 3)</p><p><br></p><p>Go ahead and decide what you really want. And if you want to look at the full curriculum and benefits again,</p><p>here: https://sapphirelearninghub.com/mentorship</p><p>See you in the Mentorship!</p>]]></description><content:encoded><![CDATA[<p>This episode is the final call to join the Email Marketing Mentorship Class of 2026.</p><p><strong>The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.</strong></p><p>It's 80% practice and 20% theory. You get to do and get your hands dirty.</p><p>We give you feedback and push you until something happens in your email marketing journey.</p><p><br></p><p>For too long you've been circling round this mountain, now it's time to move forward.</p><p><br></p><p><strong>If you want to start, grow and transition into Email Marketing and you're finally ready to start.</strong></p><p><br></p><p>This is for you.</p><p>Dr. Sapphire explains what the mentorship is about, who it’s designed for, and what students will learn over the 12-week program. You’ll also hear directly from a past Best Graduating Student (BGS), Tena, as she shares her real experience inside the mentorship.</p><p><br></p><p>To help you decide with clarity, Dr. Sapphire breaks down 7 key things to know before signing up, so you can be confident about taking the next step in your email marketing journey.</p><p><br></p><p>📌 The mentorship kicks off on the 19th.</p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE </strong></p><p>⏰ 3:00- A sneak peek into what this episode covers</p><p><br></p><p>⏰ 4:00- What the Email Marketing Mentorship is and why it exists</p><p><br></p><p>⏰ 4:43- The 3 core industries the mentorship focuses on</p><p><br></p><p>⏰ 5:20- Career paths available after completing the mentorship</p><p><br></p><p>⏰ 6:29- Key niches within the email marketing industry</p><p><br></p><p>⏰ 7:28- A breakdown of the 12-week mentorship curriculum</p><p><br></p><p>⏰ 14:56- What’s new in the 2026 mentorship (additions you didn’t get last year)</p><p><br></p><p>⏰ 17:05- The mentorship through the eyes of BGS, Tena</p><p><br></p><p>⏰ 54:48- 7 important things to know before signing up</p><p><br></p><p>⏰ 57:31- Dr. Sapphire’s final words for prospective students</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>WHO THIS MENTORSHIP IS FOR 👇</strong></p><p>Beginners looking to break into email marketing</p><p><br></p><p>Creatives and marketers who want a clear structure and accountability</p><p><br></p><p>Anyone tired of random courses and looking for hands-on mentorship</p><p><br></p><p>Professionals who want to build confidence, clarity, and real-world skills</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>READY TO JOIN? 🔔</strong></p><p>This is your sign to stop sitting on the fence. Secure your spot in the Email Marketing Mentorship Class of 2026 before doors close.</p><p><br></p><p>Join the Mentorship Here👇</p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><strong>Congratulations!!!!</strong></p><p>Here's the discount code: <strong>"GET PAIDPod"</strong></p><p>It gives you 25% off your ticket price.</p><p><br></p><p><strong>Before you use the code please note this:</strong></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Discount expires 11:59pm GMT +1 on the 18th of January</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The code gives you 25% off the price of the ticket.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>25% = N50,000 off the Regular ticket and N87,500 off the VIP + Ticket</li></ol><br/><p>Note that you can pay in Naira, USD, Kenya Shillings, Tanzania, and other currencies</p><p><br></p><p><strong>Now here's the breakdown of payment options:</strong></p><p>(Regular Ticket) 12 Weeks Email Marketing Mentorship Program Only -</p><p>Pay Once (N200,000/$200)</p><p>Pay Twice: Today and 1 Month Later - (N100,000/$100 x 2)</p><p>Pay Thrice: Today, 1 Month Later, and 2 Months Later - (N66,666.67 x 3)</p><p>Get Your Ticket</p><p>(VIP + Ticket) 12 Weeks Email Marketing Mentorship Program + 6 Weeks Client Acquisition Challenge</p><p>Pay Once (N350,000/$350)</p><p>Pay Twice: Today and 1 Month Later - (N175,000/$175 x 2)</p><p>Pay Thrice: Today, 1 Month</p><p>Later, and 2 Months Later - (₦116,666.67 x 3)</p><p><br></p><p>Go ahead and decide what you really want. And if you want to look at the full curriculum and benefits again,</p><p>here: https://sapphirelearninghub.com/mentorship</p><p>See you in the Mentorship!</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/43-last-call-to-join-the-email-marketing-mentorship-class-of-2026]]></link><guid isPermaLink="false">b115f9a9-61a2-41a9-94ec-143de159731e</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Thu, 15 Jan 2026 06:35:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/b115f9a9-61a2-41a9-94ec-143de159731e.mp3" length="140802304" type="audio/mpeg"/><itunes:duration>58:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-d4a61e97-8f96-4d05-8099-f598e480a450.json" type="application/json+chapters"/></item><item><title>#42: Why I&apos;m Allergic to Email Marketing with Michelle Wintersteen</title><itunes:title>#42: Why I&apos;m Allergic to Email Marketing with Michelle Wintersteen</itunes:title><description><![CDATA[<p>In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.</p><p>If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.</p><p><strong>GUEST RESOURCES:</strong></p><p>Guest: Michelle Wintersteen</p><p><br></p><p>Website: http://mkwcreative.co</p><p><br></p><p>Instagram: https://www.instagram.com/mkwcreative.co/</p><p><br></p><p>Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic</p><p><br></p><p>Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR 👇</strong></p><p>✅ How Michelle uses her podcast to support and grow her business</p><p><br></p><p>✅ How people subscribe to and enter her email ecosystem</p><p><br></p><p>✅ A practical breakdown of email segmentation and why it matters</p><p><br></p><p>✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE </strong></p><p>⏰ 2:36- Michelle’s journey into business and entrepreneurship</p><p><br></p><p>⏰ 11:17- Her relationship with email marketing over the years</p><p><br></p><p>⏰ 14:20- Why she feels resistant to email marketing</p><p><br></p><p>⏰ 17:29- What would actually make email marketing easier for her</p><p><br></p><p>⏰ 28:50- What makes her open an email</p><p><br></p><p>⏰ 31:25- Email habits she wishes brands would stop</p><p><br></p><p>⏰ 37:25- Different email segmentation styles explained</p><p><br></p><p>⏰ 40:20- How to connect and work with Michelle</p><p><br></p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><br></p><p><strong>LinkedIn:</strong></p><p>https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Instagram: </strong></p><p>https://www.instagram.com/dr.sapphire_/</p>]]></description><content:encoded><![CDATA[<p>In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.</p><p>If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.</p><p><strong>GUEST RESOURCES:</strong></p><p>Guest: Michelle Wintersteen</p><p><br></p><p>Website: http://mkwcreative.co</p><p><br></p><p>Instagram: https://www.instagram.com/mkwcreative.co/</p><p><br></p><p>Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic</p><p><br></p><p>Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR 👇</strong></p><p>✅ How Michelle uses her podcast to support and grow her business</p><p><br></p><p>✅ How people subscribe to and enter her email ecosystem</p><p><br></p><p>✅ A practical breakdown of email segmentation and why it matters</p><p><br></p><p>✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE </strong></p><p>⏰ 2:36- Michelle’s journey into business and entrepreneurship</p><p><br></p><p>⏰ 11:17- Her relationship with email marketing over the years</p><p><br></p><p>⏰ 14:20- Why she feels resistant to email marketing</p><p><br></p><p>⏰ 17:29- What would actually make email marketing easier for her</p><p><br></p><p>⏰ 28:50- What makes her open an email</p><p><br></p><p>⏰ 31:25- Email habits she wishes brands would stop</p><p><br></p><p>⏰ 37:25- Different email segmentation styles explained</p><p><br></p><p>⏰ 40:20- How to connect and work with Michelle</p><p><br></p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><br></p><p><strong>LinkedIn:</strong></p><p>https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Instagram: </strong></p><p>https://www.instagram.com/dr.sapphire_/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/39-why-im-allergic-to-email-marketing-with-michelle-wintersteen]]></link><guid isPermaLink="false">37bd56d2-d07e-48ea-88af-4c8c0462a61e</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Mon, 12 Jan 2026 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/37bd56d2-d07e-48ea-88af-4c8c0462a61e.mp3" length="108860204" type="audio/mpeg"/><itunes:duration>45:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-6d168ded-e407-4e15-8983-b101e43dc527.json" type="application/json+chapters"/></item><item><title>#41: Email Marketing Predictions For 2026: What’s Changing &amp; How to Prepare  with Dr. Sapphire</title><itunes:title>#41: Email Marketing Predictions For 2026: What’s Changing &amp; How to Prepare  with Dr. Sapphire</itunes:title><description><![CDATA[<p>In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert.</p><p>If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy.</p><p>LISTEN OUT FOR</p><p>✅ How email personalization has evolved over time</p><p><br></p><p>✅ A behind-the-scenes glimpse into her welcome sequence</p><p><br></p><p>✅ Understanding email marketing as a system, not in isolation</p><p><br></p><p>✅ How audience awareness has changed the way personalization works</p><p><br></p><p><br></p><p><br></p><p><br></p><p>HIGHLIGHTS FROM EPISODE</p><p><br></p><p>⏰ 2:52- Her first prediction for email marketing in 2026</p><p><br></p><p>⏰ 4:34- What personalization really means today</p><p><br></p><p>⏰ 7:25- How she uses birthday automations for personalization</p><p><br></p><p>⏰ 10:24- Three things to focus on in 2026 when it comes to personalization</p><p><br></p><p>⏰ 10:41- Her second email marketing prediction for 2026</p><p><br></p><p>⏰ 12:50- Why email marketing must be treated as a system</p><p><br></p><p><br></p><p><br></p><p><strong>We would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇</strong></p><p>https://forms.fillout.com/t/kLP1rmm3Hrus</p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p>LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><br></p><p>Instagram:</p><p>https://www.linkedin.com/in/ayeb</p><p>anoabenwari/</p><p><br></p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p>]]></description><content:encoded><![CDATA[<p>In this episode, Dr. Sapphire breaks down what email personalization will truly look like in 2026, beyond first names and surface-level tactics. She shares how personalization has evolved, why email marketing must be treated as a system (not isolated campaigns), and how deeper audience awareness is reshaping the way emails connect and convert.</p><p>If you’re an email marketer looking to stay relevant, intentional, and effective in 2026, this episode will help you rethink how you personalize, automate, and structure your email strategy.</p><p>LISTEN OUT FOR</p><p>✅ How email personalization has evolved over time</p><p><br></p><p>✅ A behind-the-scenes glimpse into her welcome sequence</p><p><br></p><p>✅ Understanding email marketing as a system, not in isolation</p><p><br></p><p>✅ How audience awareness has changed the way personalization works</p><p><br></p><p><br></p><p><br></p><p><br></p><p>HIGHLIGHTS FROM EPISODE</p><p><br></p><p>⏰ 2:52- Her first prediction for email marketing in 2026</p><p><br></p><p>⏰ 4:34- What personalization really means today</p><p><br></p><p>⏰ 7:25- How she uses birthday automations for personalization</p><p><br></p><p>⏰ 10:24- Three things to focus on in 2026 when it comes to personalization</p><p><br></p><p>⏰ 10:41- Her second email marketing prediction for 2026</p><p><br></p><p>⏰ 12:50- Why email marketing must be treated as a system</p><p><br></p><p><br></p><p><br></p><p><strong>We would love to get a feedback on the podcast from you, our dearest listener, send us your feedback here 👇</strong></p><p>https://forms.fillout.com/t/kLP1rmm3Hrus</p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p>LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><br></p><p>Instagram:</p><p>https://www.linkedin.com/in/ayeb</p><p>anoabenwari/</p><p><br></p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/2026]]></link><guid isPermaLink="false">0a68c26e-ca02-4efe-afea-88768fc7bbbb</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Wed, 31 Dec 2025 08:40:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/0a68c26e-ca02-4efe-afea-88768fc7bbbb.mp3" length="37886464" type="audio/mpeg"/><itunes:duration>15:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-813631b9-a863-4b54-8638-19ba722e5309.json" type="application/json+chapters"/></item><item><title>#40: Email Marketing Advice You’ll Need in 2026  From Industry Experts</title><itunes:title>#40: Email Marketing Advice You’ll Need in 2026  From Industry Experts</itunes:title><description><![CDATA[<p>In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026.</p><p>From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply.</p><p>Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results.</p><p><strong>EPISODE TIMESTAMPS</strong></p><p>⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time</p><p>⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing</p><p>⏰ 3:57- Chijioke’s deliverability tip for new email marketers</p><p><br></p><p>⏰ 6:02- Candace on maintaining your brand voice and tone while using AI</p><p><br></p><p>⏰ 8:03- Rhianna’s advice on experimenting with email marketing</p><p><br></p><p>⏰ 8:38- Elohor’s best subject line tip to improve open rates</p><p><br></p><p>⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real results</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p><a href="https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</a></p><p><br></p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p><a href="https://sapphirelearninghub.com/mentorship" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/mentorship</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship:</strong> <a href="https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> <a href="https://www.linkedin.com/school/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/school/sapphirelearninghub/</a></p><p><br></p><p><br></p><p><br></p><p><strong>Instagram: </strong></p><p><a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ayebanoabenwari/</a></p><p><br></p><p><br></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.instagram.com/dr.sapphire_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dr.sapphire_/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of the year, Dr. Sapphire brings together powerful advice from past Email Marketing Mentorship guests, a practical compilation designed to help you start, grow, and refine your email marketing strategy going into 2026.</p><p>From getting started as a beginner to using AI wisely, improving deliverability, writing better subject lines, and implementing strategies that actually convert, this episode is packed with concise insights you can immediately apply.</p><p>Whether you’re new to email marketing or already practicing, this episode serves as a reminder that clarity, consistency, and experimentation are key to long-term results.</p><p><strong>EPISODE TIMESTAMPS</strong></p><p>⏰ 1:14- Addy’s advice for anyone starting email marketing for the first time</p><p>⏰ 3:13- Jacqui’s final thoughts on using AI wisely in email marketing</p><p>⏰ 3:57- Chijioke’s deliverability tip for new email marketers</p><p><br></p><p>⏰ 6:02- Candace on maintaining your brand voice and tone while using AI</p><p><br></p><p>⏰ 8:03- Rhianna’s advice on experimenting with email marketing</p><p><br></p><p>⏰ 8:38- Elohor’s best subject line tip to improve open rates</p><p><br></p><p>⏰ 10:53- Dr. Sapphire’s tip on implementing email strategies for real results</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p><a href="https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</a></p><p><br></p><p><br></p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p><a href="https://sapphirelearninghub.com/mentorship" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/mentorship</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship:</strong> <a href="https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> <a href="https://www.linkedin.com/school/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/school/sapphirelearninghub/</a></p><p><br></p><p><br></p><p><br></p><p><strong>Instagram: </strong></p><p><a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ayebanoabenwari/</a></p><p><br></p><p><br></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.instagram.com/dr.sapphire_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dr.sapphire_/</a></p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/2025-advices]]></link><guid isPermaLink="false">6845af60-9781-447d-a3e8-43c003073c67</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Mon, 29 Dec 2025 09:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/6845af60-9781-447d-a3e8-43c003073c67.mp3" length="31141504" type="audio/mpeg"/><itunes:duration>12:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-6912c824-71c8-45ca-9500-d0b8c37a4b4d.json" type="application/json+chapters"/></item><item><title>#39: Send These Emails in 2026 by Dr. Sapphire</title><itunes:title>#39: Send These Emails in 2026 by Dr. Sapphire</itunes:title><description><![CDATA[<p>In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently.</p><p>She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email.</p><p><br></p><p><strong>If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently.</strong></p><p><br></p><p><strong>Click here to get access now and start sending emails with clarity and confidence</strong>.👇</p><p><strong>Get a Taste of the STE 2026 with this Freebie: </strong>https://sapphirelearninghub.com/resources/sendtheseemails/</p><p><br></p><p><strong>Sends These Emails (STE) in 2026: </strong>Know what to send, when ad why in each month of 2026.</p><p>Pre-order: https://sapphirelearninghub.com/sendtheseemails/</p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p>✅ The biggest challenge email marketers struggle with</p><p><br></p><p>✅ The ANCO framework for effective email marketing</p><p><br></p><p>✅ The goal of Nurture (N) emails in the ANCO framework</p><p><br></p><p>✅ The LEAH framework, its role, and how it works</p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system</p><p><br></p><p>⏰ 6:53- Understanding Nurture (N) emails to connect and convert</p><p><br></p><p>⏰ 9:01- The four cardinal emails that drive connection and conversion</p><p><br></p><p>⏰ 9:20- L (Lead Generation) in the LEAH framework</p><p><br></p><p>⏰ 10:36- E (Engagement) in the LEAH framework</p><p><br></p><p>⏰ 11:30- A (Authority) in the LEAH framework</p><p><br></p><p>⏰ 12:27- H (Humanity) in the LEAH framework</p><p><br></p><p>⏰ 18:54- Inside the Send These Emails offer and what it includes</p><p><br></p><p>⏰ 23:58- Quick recap and final thoughts</p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><strong>Instagram: </strong></p><p>https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><strong>LinkedIn: </strong>https://www.instagram.com/dr.sapphire_/</p>]]></description><content:encoded><![CDATA[<p>In this solo episode, Dr. Sapphire breaks down the exact emails every brand, creator, and service provider needs to be sending in 2026 to connect, nurture, and convert consistently.</p><p>She introduces her ANCO email marketing framework, explains the role of nurture emails in driving conversions, and walks through the LEAH framework, a practical system for building trust, authority, and humanity through email.</p><p><br></p><p><strong>If you’re tired of guessing what to send and when, Send These Emails in 2026 gives you the exact emails you need to nurture trust, build authority, and convert consistently.</strong></p><p><br></p><p><strong>Click here to get access now and start sending emails with clarity and confidence</strong>.👇</p><p><strong>Get a Taste of the STE 2026 with this Freebie: </strong>https://sapphirelearninghub.com/resources/sendtheseemails/</p><p><br></p><p><strong>Sends These Emails (STE) in 2026: </strong>Know what to send, when ad why in each month of 2026.</p><p>Pre-order: https://sapphirelearninghub.com/sendtheseemails/</p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p>✅ The biggest challenge email marketers struggle with</p><p><br></p><p>✅ The ANCO framework for effective email marketing</p><p><br></p><p>✅ The goal of Nurture (N) emails in the ANCO framework</p><p><br></p><p>✅ The LEAH framework, its role, and how it works</p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 4:31- A breakdown of Dr. Sapphire’s email marketing system</p><p><br></p><p>⏰ 6:53- Understanding Nurture (N) emails to connect and convert</p><p><br></p><p>⏰ 9:01- The four cardinal emails that drive connection and conversion</p><p><br></p><p>⏰ 9:20- L (Lead Generation) in the LEAH framework</p><p><br></p><p>⏰ 10:36- E (Engagement) in the LEAH framework</p><p><br></p><p>⏰ 11:30- A (Authority) in the LEAH framework</p><p><br></p><p>⏰ 12:27- H (Humanity) in the LEAH framework</p><p><br></p><p>⏰ 18:54- Inside the Send These Emails offer and what it includes</p><p><br></p><p>⏰ 23:58- Quick recap and final thoughts</p><p><br></p><p><br></p><p><strong>Important Link👌</strong></p><p><br></p><p><strong>The Email Marketing Operating System (OS): </strong></p><p>For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.</p><p>https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/</p><p><br></p><p><strong>Start, Grow or Transition into Email Marketing ad Build Your Career :</strong></p><p>https://sapphirelearninghub.com/mentorship</p><p><br></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship: </strong>https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</p><p><br></p><p><br></p><p><strong>Connect With Us👇</strong></p><p><strong>LinkedIn (Online Email Marketing School):</strong> https://www.linkedin.com/school/sapphirelearninghub/</p><p><br></p><p><strong>Instagram: </strong></p><p>https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><strong>LinkedIn: </strong>https://www.instagram.com/dr.sapphire_/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/40-send-these-emails-in-2026-by-dr-sapphire]]></link><guid isPermaLink="false">a53bbb64-65f8-4f18-9111-b05c97a9886b</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Thu, 25 Dec 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/a53bbb64-65f8-4f18-9111-b05c97a9886b.mp3" length="65757184" type="audio/mpeg"/><itunes:duration>27:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-b8234087-6578-4752-be79-77fee9d0761f.json" type="application/json+chapters"/></item><item><title>#38: Five Things I&apos;ve Tried in Email Marketing to Increase Conversions with Margaret Etudo</title><itunes:title>#38: Five Things I&apos;ve Tried in Email Marketing to Increase Conversions with Margaret Etudo</itunes:title><description><![CDATA[<p>In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.</p><p>If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.</p><p><strong>Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗</strong></p><p><strong>﻿</strong></p><p><strong>GUEST RESOURCES&nbsp;</strong></p><p>Guest:<strong> </strong>Margaret Etudo</p><p>&nbsp;</p><p>Website: <a href="http://www.marketinghollow.com" rel="noopener noreferrer" target="_blank">http://www.marketinghollow.com</a></p><p><br></p><p>TikTok: <a href="http://tiktok.com/@margaret_etudo" rel="noopener noreferrer" target="_blank">http://tiktok.com/@margaret_etudo</a></p><p><br></p><p>Link to community: <a href="https://lms.marketinghollow.com/step/mh-paid-community" rel="noopener noreferrer" target="_blank">https://lms.marketinghollow.com/step/mh-paid-community</a></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ How email marketing made her stay committed (shortened)</p><p><br></p><p>✅ Why getting the right people from the start matters</p><p><br></p><p>✅ The role of consistent marketing in better email results</p><p><br></p><p>✅ Behind-the-scenes look at her marketing processes</p><p><br></p><p>✅ How she builds and sends her sequences</p><p><br></p><p>✅ Quality audience vs. big numbers</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE</strong></p><p><br></p><p>⏰ 3:28- How she discovered email marketing</p><p><br></p><p>⏰ 7:03- The job description she would give email marketing</p><p><br></p><p>⏰ 9:13- What she considers a “conversion”</p><p><br></p><p>⏰ 12:15-&nbsp; How she knows when an offer will convert&nbsp;</p><p><br></p><p>⏰ 17:36- Why she didn’t use a tripwire offer</p><p><br></p><p>⏰ 19:17- Other things she has tried to increase conversions</p><p><br></p><p>⏰ 24:50- Long emails vs. short emails: which performs better?</p><p><br></p><p>⏰ 30:38- Extra conversion tip from Margaret</p><p><br></p><p>⏰ 38:05- Where to connect and find her</p><p><br></p><p><br></p><p><br></p><p><strong>Important Links👌</strong></p><p><br></p><p><strong>Join the Next Email Marketing Mentorship:</strong> <a href="https://sapphirelearninghub.com/mentorship" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/mentorship</a></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship:</strong> <a href="https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</a></p><p><br></p><p><strong>LinkedIn (Online Email Marketing School):</strong> <a href="https://www.linkedin.com/school/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/school/sapphirelearninghub/</a></p><p><br></p><p><strong>Instagram:</strong> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ayebanoabenwari/</a></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.instagram.com/dr.sapphire_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dr.sapphire_/</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.</p><p>If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.</p><p><strong>Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗</strong></p><p><strong>﻿</strong></p><p><strong>GUEST RESOURCES&nbsp;</strong></p><p>Guest:<strong> </strong>Margaret Etudo</p><p>&nbsp;</p><p>Website: <a href="http://www.marketinghollow.com" rel="noopener noreferrer" target="_blank">http://www.marketinghollow.com</a></p><p><br></p><p>TikTok: <a href="http://tiktok.com/@margaret_etudo" rel="noopener noreferrer" target="_blank">http://tiktok.com/@margaret_etudo</a></p><p><br></p><p>Link to community: <a href="https://lms.marketinghollow.com/step/mh-paid-community" rel="noopener noreferrer" target="_blank">https://lms.marketinghollow.com/step/mh-paid-community</a></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ How email marketing made her stay committed (shortened)</p><p><br></p><p>✅ Why getting the right people from the start matters</p><p><br></p><p>✅ The role of consistent marketing in better email results</p><p><br></p><p>✅ Behind-the-scenes look at her marketing processes</p><p><br></p><p>✅ How she builds and sends her sequences</p><p><br></p><p>✅ Quality audience vs. big numbers</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE</strong></p><p><br></p><p>⏰ 3:28- How she discovered email marketing</p><p><br></p><p>⏰ 7:03- The job description she would give email marketing</p><p><br></p><p>⏰ 9:13- What she considers a “conversion”</p><p><br></p><p>⏰ 12:15-&nbsp; How she knows when an offer will convert&nbsp;</p><p><br></p><p>⏰ 17:36- Why she didn’t use a tripwire offer</p><p><br></p><p>⏰ 19:17- Other things she has tried to increase conversions</p><p><br></p><p>⏰ 24:50- Long emails vs. short emails: which performs better?</p><p><br></p><p>⏰ 30:38- Extra conversion tip from Margaret</p><p><br></p><p>⏰ 38:05- Where to connect and find her</p><p><br></p><p><br></p><p><br></p><p><strong>Important Links👌</strong></p><p><br></p><p><strong>Join the Next Email Marketing Mentorship:</strong> <a href="https://sapphirelearninghub.com/mentorship" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/mentorship</a></p><p><br></p><p><strong>Download The Impact Report of the Last Email Marketing Mentorship:</strong> <a href="https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing" rel="noopener noreferrer" target="_blank">https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing</a></p><p><br></p><p><strong>LinkedIn (Online Email Marketing School):</strong> <a href="https://www.linkedin.com/school/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/school/sapphirelearninghub/</a></p><p><br></p><p><strong>Instagram:</strong> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/ayebanoabenwari/</a></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.instagram.com/dr.sapphire_/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dr.sapphire_/</a></p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/five]]></link><guid isPermaLink="false">fec521f3-392f-4b0c-8c39-ba57a4ccc435</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 07 Dec 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/fec521f3-392f-4b0c-8c39-ba57a4ccc435.mp3" length="34240043" type="audio/mpeg"/><itunes:duration>40:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-136ba34c-d07c-4670-9292-4bc14d568855.json" type="application/json+chapters"/></item><item><title>#37: Leveraging AI to Stay Proactive and Relevant in Email Marketing with Kinga Dow</title><itunes:title>#37: Leveraging AI to Stay Proactive and Relevant in Email Marketing with Kinga Dow</itunes:title><description><![CDATA[<p>In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.</p><p><strong>GUEST RESOURCES </strong></p><p>Guest: Kinga Dow </p><p>Website: https://www.kingadow.com/</p><p><br></p><p>LinkedIn: http://www.linkedin.com/in/kingadow</p><p><br></p><p>YouTube channel: https://www.youtube.com/@kingadowe</p><p>commerce</p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR&nbsp;</strong></p><p>✅ Her journey into Email Marketing</p><p><br></p><p>✅ Where she sees the future of Email Marketing</p><p><br></p><p>✅ Experiments she has carried out with AI for email</p><p><br></p><p>✅ How she uses AI to build email systems for clients</p><p><br></p><p>✅ Email marketing myth she wants to burst</p><p><br></p><p>✅ How AI contributes to revenue generation</p><p><br></p><p>✅ The email metrics she considers most important</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 6:07- How the Email Marketing industry has evolved</p><p><br></p><p>⏰ 10:14-&nbsp; How she transitioned from agency work to becoming a solo email marketer</p><p><br></p><p>⏰ 14:06- How she’s leveraging AI to build future-ready email systems</p><p><br></p><p>⏰ 20:13- Her thoughts on email marketing tools integrating AI</p><p><br></p><p>⏰ 24:50-&nbsp; How email marketers can stay relevant in the age of AI</p><p><br></p><p>⏰ 31:06-&nbsp; How AI improves email deliverability</p><p><br></p><p>⏰ 36:23-&nbsp; Navigating advanced email analytics</p><p><br></p><p>⏰ 42:44-&nbsp; What Customer Lifetime Value (CLV) really means</p><p><br></p><p>⏰ 49:12-&nbsp; Is there a baseline for optimizing e-commerce emails?</p><p><br></p><p>⏰ 54:39- How to connect and work with her</p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p><strong>Gifts: </strong>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></description><content:encoded><![CDATA[<p>In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.</p><p><strong>GUEST RESOURCES </strong></p><p>Guest: Kinga Dow </p><p>Website: https://www.kingadow.com/</p><p><br></p><p>LinkedIn: http://www.linkedin.com/in/kingadow</p><p><br></p><p>YouTube channel: https://www.youtube.com/@kingadowe</p><p>commerce</p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR&nbsp;</strong></p><p>✅ Her journey into Email Marketing</p><p><br></p><p>✅ Where she sees the future of Email Marketing</p><p><br></p><p>✅ Experiments she has carried out with AI for email</p><p><br></p><p>✅ How she uses AI to build email systems for clients</p><p><br></p><p>✅ Email marketing myth she wants to burst</p><p><br></p><p>✅ How AI contributes to revenue generation</p><p><br></p><p>✅ The email metrics she considers most important</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 6:07- How the Email Marketing industry has evolved</p><p><br></p><p>⏰ 10:14-&nbsp; How she transitioned from agency work to becoming a solo email marketer</p><p><br></p><p>⏰ 14:06- How she’s leveraging AI to build future-ready email systems</p><p><br></p><p>⏰ 20:13- Her thoughts on email marketing tools integrating AI</p><p><br></p><p>⏰ 24:50-&nbsp; How email marketers can stay relevant in the age of AI</p><p><br></p><p>⏰ 31:06-&nbsp; How AI improves email deliverability</p><p><br></p><p>⏰ 36:23-&nbsp; Navigating advanced email analytics</p><p><br></p><p>⏰ 42:44-&nbsp; What Customer Lifetime Value (CLV) really means</p><p><br></p><p>⏰ 49:12-&nbsp; Is there a baseline for optimizing e-commerce emails?</p><p><br></p><p>⏰ 54:39- How to connect and work with her</p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p><strong>Gifts: </strong>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/37-leveraging-ai-to-stay-proactive-and-relevant-in-email-marketing-with-kinga-dow]]></link><guid isPermaLink="false">9c1375bd-88b5-431c-bd31-000fddd6d6da</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 30 Nov 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/9c1375bd-88b5-431c-bd31-000fddd6d6da.mp3" length="138060544" type="audio/mpeg"/><itunes:duration>57:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-41ccfc1d-5f83-43b0-a47b-1989d2fbb6c3.json" type="application/json+chapters"/></item><item><title>#36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen</title><itunes:title>#36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna Owen</itunes:title><description><![CDATA[<p>If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌</p><p>Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.</p><p>You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.</p><p><br></p><p><br></p><p><br></p><p>👩‍💼 <strong>GUEST RESOURCES:</strong></p><p><br></p><p>Guest: Breanna Owen</p><p><br></p><p>Website: <a href="http://www.owenyourmark.com" rel="noopener noreferrer" target="_blank">http://www.owenyourmark.com</a></p><p><br></p><p>Social Media: <a href="http://www.instagram.com/owenyourmark" rel="noopener noreferrer" target="_blank">http://www.instagram.com/owenyourmark</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR :</strong></p><p><br></p><p>✅ What “bricks and mortar” stores mean in email marketing&nbsp;</p><p><br></p><p>✅ How to build a cart abandonment sequence that recovers lost sales&nbsp;</p><p><br></p><p>✅ The key outcomes of a post-purchase email sequence&nbsp;</p><p><br></p><p>✅ How to diversify your post-purchase flow so it fits different customer journeys&nbsp;</p><p><br></p><p>✅ How long an email sequence can run for real-life clients&nbsp;</p><p><br></p><p>✅ A fun story behind Breanna’s website name&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE:</strong></p><p><br></p><p>⏰ 2:21 – How Breanna transitioned from fashion to email marketing</p><p><br></p><p>⏰ 10:18 – A simple strategy that made email marketing easier for her client</p><p><br></p><p>⏰ 15:59 – Her biggest email marketing mistake</p><p><br></p><p>⏰ 17:28 – The most important email sequence every business should have</p><p><br></p><p>⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing</p><p><br></p><p>⏰ 20:33 – The second essential sequence to add</p><p><br></p><p>⏰ 22:19 – The third sequence your business needs</p><p><br></p><p>⏰ 23:03 – Other supporting emails that boost your funnel</p><p><br></p><p>⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients</p><p><br></p><p>⏰ 28:58 – Different types of post-purchase emails (and when to use them)</p><p><br></p><p>⏰ 31:49 – Bringing human design into your email sequences</p><p><br></p><p>⏰ 34:42 – What makes a post-purchase sequence effective</p><p><br></p><p>⏰ 38:57 – A real-life case study from one of Breanna’s clients</p><p><br></p><p>⏰ 47:22 – One email marketing myth Breanna wants to bust</p><p><br></p><p>⏰ 50:17 – How to connect with Breanna</p><p>51:32 – Dr. Sapphire’s take on an email marketing myth</p><p><br></p><p><br></p><p><strong>Loved this episode?😉 Leave a review on Spotify.</strong></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></description><content:encoded><![CDATA[<p>If you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌</p><p>Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.</p><p>You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.</p><p><br></p><p><br></p><p><br></p><p>👩‍💼 <strong>GUEST RESOURCES:</strong></p><p><br></p><p>Guest: Breanna Owen</p><p><br></p><p>Website: <a href="http://www.owenyourmark.com" rel="noopener noreferrer" target="_blank">http://www.owenyourmark.com</a></p><p><br></p><p>Social Media: <a href="http://www.instagram.com/owenyourmark" rel="noopener noreferrer" target="_blank">http://www.instagram.com/owenyourmark</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR :</strong></p><p><br></p><p>✅ What “bricks and mortar” stores mean in email marketing&nbsp;</p><p><br></p><p>✅ How to build a cart abandonment sequence that recovers lost sales&nbsp;</p><p><br></p><p>✅ The key outcomes of a post-purchase email sequence&nbsp;</p><p><br></p><p>✅ How to diversify your post-purchase flow so it fits different customer journeys&nbsp;</p><p><br></p><p>✅ How long an email sequence can run for real-life clients&nbsp;</p><p><br></p><p>✅ A fun story behind Breanna’s website name&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE:</strong></p><p><br></p><p>⏰ 2:21 – How Breanna transitioned from fashion to email marketing</p><p><br></p><p>⏰ 10:18 – A simple strategy that made email marketing easier for her client</p><p><br></p><p>⏰ 15:59 – Her biggest email marketing mistake</p><p><br></p><p>⏰ 17:28 – The most important email sequence every business should have</p><p><br></p><p>⏰ 18:05 – Why the post-purchase sequence is the foundation of good email marketing</p><p><br></p><p>⏰ 20:33 – The second essential sequence to add</p><p><br></p><p>⏰ 22:19 – The third sequence your business needs</p><p><br></p><p>⏰ 23:03 – Other supporting emails that boost your funnel</p><p><br></p><p>⏰ 25:24 – How Dr. Sapphire applies onboarding sequences for courses and clients</p><p><br></p><p>⏰ 28:58 – Different types of post-purchase emails (and when to use them)</p><p><br></p><p>⏰ 31:49 – Bringing human design into your email sequences</p><p><br></p><p>⏰ 34:42 – What makes a post-purchase sequence effective</p><p><br></p><p>⏰ 38:57 – A real-life case study from one of Breanna’s clients</p><p><br></p><p>⏰ 47:22 – One email marketing myth Breanna wants to bust</p><p><br></p><p>⏰ 50:17 – How to connect with Breanna</p><p>51:32 – Dr. Sapphire’s take on an email marketing myth</p><p><br></p><p><br></p><p><strong>Loved this episode?😉 Leave a review on Spotify.</strong></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/33-the-5-email-sequences-every-business-needs-and-why-post-purchase-comes-first-with-breanna-owen]]></link><guid isPermaLink="false">4aeb8720-a657-48be-9efd-bf32b5d5f88a</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 23 Nov 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/4aeb8720-a657-48be-9efd-bf32b5d5f88a.mp3" length="140007424" type="audio/mpeg"/><itunes:duration>58:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-dd665021-5010-440a-8835-5fda7562ce51.json" type="application/json+chapters"/></item><item><title>#35: The Double Promo Technique  for  Black Friday, Cyber Monday &amp; St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)</title><itunes:title>#35: The Double Promo Technique  for  Black Friday, Cyber Monday &amp; St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)</itunes:title><description><![CDATA[<p>This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess)  to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.</p><p><br></p><p><br></p><p><br></p><p>👤GUEST RESOURCES</p><p><br></p><p>Guest: Nicholate Osinachi (The Copywriting Duchess)</p><p><br></p><p>Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena</p><p><br></p><p><br></p><p><br></p><p><br></p><p>LISTEN OUT FOR </p><p><br></p><p>✅ The biggest email marketing mistake she has made (and what she learned)</p><p><br></p><p>✅ How she discovered Alex and what inspired the technique</p><p><br></p><p>✅ The email structure she used for the double promo campaigns</p><p><br></p><p>✅ Which sales performed better: Black Friday vs. St. Patrick’s Day</p><p><br></p><p>✅ Key email marketing myths she wants to debunk</p><p><br></p><p>✅ Factors that influence your email deliverability rate</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>HIGHLIGHTS FROM EPISODE</p><p><br></p><p>⏰ 2:49- How she started her copywriting journey</p><p><br></p><p>⏰ 4:02- What inspired her to test the double promo technique during Black Friday</p><p><br></p><p>⏰ 10:58- Breaking down the double promo technique</p><p><br></p><p>⏰ 14:45- Where “test clickers” were redirected</p><p><br></p><p>⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened &amp; clearer)</p><p><br></p><p>⏰ 25:09- Time spacing between each email in the promo sequence</p><p><br></p><p>⏰ 26:21- Final results from early testers + overall campaign results</p><p><br></p><p>⏰ 28:20- What she would tweak if she had to run it again</p><p><br></p><p>⏰ 34:42- Her top 3 tips for a successful promo sale</p><p><br></p><p>⏰ 37:06- How to generate consistent revenue even when you're not running promos</p><p><br></p><p>⏰ 38:57-  Dr. Sapphire’s take on implementing promo strategies</p><p><br></p><p>⏰ 40:43- How to connect with Nicholate</p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/s</p><p>ervices/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></description><content:encoded><![CDATA[<p>This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess)  to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.</p><p><br></p><p><br></p><p><br></p><p>👤GUEST RESOURCES</p><p><br></p><p>Guest: Nicholate Osinachi (The Copywriting Duchess)</p><p><br></p><p>Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena</p><p><br></p><p><br></p><p><br></p><p><br></p><p>LISTEN OUT FOR </p><p><br></p><p>✅ The biggest email marketing mistake she has made (and what she learned)</p><p><br></p><p>✅ How she discovered Alex and what inspired the technique</p><p><br></p><p>✅ The email structure she used for the double promo campaigns</p><p><br></p><p>✅ Which sales performed better: Black Friday vs. St. Patrick’s Day</p><p><br></p><p>✅ Key email marketing myths she wants to debunk</p><p><br></p><p>✅ Factors that influence your email deliverability rate</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>HIGHLIGHTS FROM EPISODE</p><p><br></p><p>⏰ 2:49- How she started her copywriting journey</p><p><br></p><p>⏰ 4:02- What inspired her to test the double promo technique during Black Friday</p><p><br></p><p>⏰ 10:58- Breaking down the double promo technique</p><p><br></p><p>⏰ 14:45- Where “test clickers” were redirected</p><p><br></p><p>⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened &amp; clearer)</p><p><br></p><p>⏰ 25:09- Time spacing between each email in the promo sequence</p><p><br></p><p>⏰ 26:21- Final results from early testers + overall campaign results</p><p><br></p><p>⏰ 28:20- What she would tweak if she had to run it again</p><p><br></p><p>⏰ 34:42- Her top 3 tips for a successful promo sale</p><p><br></p><p>⏰ 37:06- How to generate consistent revenue even when you're not running promos</p><p><br></p><p>⏰ 38:57-  Dr. Sapphire’s take on implementing promo strategies</p><p><br></p><p>⏰ 40:43- How to connect with Nicholate</p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/s</p><p>ervices/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/35-the-double-promo-technique-for-black-friday-cyber-monday-st-patricks-day-sales-with-nicholate-osinachi-copywriting-duchess]]></link><guid isPermaLink="false">90aed2bb-aa6c-460d-a8f3-987be5d10d86</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 16 Nov 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/90aed2bb-aa6c-460d-a8f3-987be5d10d86.mp3" length="114253504" type="audio/mpeg"/><itunes:duration>47:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-806a581d-6fce-4977-8c5e-295b239a64af.json" type="application/json+chapters"/></item><item><title>#34: An Unpopular Email Marketing Software that Works with Dr. Sapphire</title><itunes:title>#34: An Unpopular Email Marketing Software that Works with Dr. Sapphire</itunes:title><description><![CDATA[<p>Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.</p><p><strong>RESOURCE:</strong></p><p><strong>Get $20 discount when you use Dr. Sapphire's Referral Link 👇:</strong></p><p> https://sendpulse.com?p=6910e8c783e6d&amp;coupon=NJJ-MAU-303</p><p><strong>LISTEN OUT FOR:</strong></p><p><br></p><p>✅ Dr. Sapphire’s journey into Email Marketing&nbsp;</p><p><br></p><p>✅ How she discovered an underrated email marketing software&nbsp;</p><p><br></p><p>✅ Key features that make this tool powerful&nbsp;</p><p><br></p><p>✅ How automation and segmentation improve engagement&nbsp;</p><p><br></p><p>✅ Benefits of using this tool (including local payment options)&nbsp;</p><p><br></p><p>✅ What makes this software different from popular tools&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>HIGHLIGHTS FROM EPISODE:</strong></p><p><br></p><p>⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried</p><p><br></p><p>⏰ 2:13- How She Started Her Email Marketing Journey</p><p><br></p><p>⏰ 5:32-&nbsp; Discovering This Underrated Email Marketing Software</p><p><br></p><p>⏰ 7:51- Standout Features of the Software</p><p><br></p><p>⏰ 10:04-&nbsp; Integrations and Audience Segmentation</p><p><br></p><p>⏰ 10:50-Benefits for Users (Including Local Currency Payments)</p><p><br></p><p>⏰ 11:45-&nbsp; Automation Features and Advantages</p><p><br></p><p>⏰ 15:05- Analytics and Performance Tracking</p><p><br></p><p>⏰ 17:32- Suggested Improvements</p><p><br></p><p>⏰ 23:38- Email Templates and Design Options</p><p><br></p><p>⏰ 23:58- Limitations to Keep in Mind</p><p><br></p><p>⏰ 26:00 The Name of the Software + Pricing Breakdown</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></description><content:encoded><![CDATA[<p>Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.</p><p><strong>RESOURCE:</strong></p><p><strong>Get $20 discount when you use Dr. Sapphire's Referral Link 👇:</strong></p><p> https://sendpulse.com?p=6910e8c783e6d&amp;coupon=NJJ-MAU-303</p><p><strong>LISTEN OUT FOR:</strong></p><p><br></p><p>✅ Dr. Sapphire’s journey into Email Marketing&nbsp;</p><p><br></p><p>✅ How she discovered an underrated email marketing software&nbsp;</p><p><br></p><p>✅ Key features that make this tool powerful&nbsp;</p><p><br></p><p>✅ How automation and segmentation improve engagement&nbsp;</p><p><br></p><p>✅ Benefits of using this tool (including local payment options)&nbsp;</p><p><br></p><p>✅ What makes this software different from popular tools&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>HIGHLIGHTS FROM EPISODE:</strong></p><p><br></p><p>⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried</p><p><br></p><p>⏰ 2:13- How She Started Her Email Marketing Journey</p><p><br></p><p>⏰ 5:32-&nbsp; Discovering This Underrated Email Marketing Software</p><p><br></p><p>⏰ 7:51- Standout Features of the Software</p><p><br></p><p>⏰ 10:04-&nbsp; Integrations and Audience Segmentation</p><p><br></p><p>⏰ 10:50-Benefits for Users (Including Local Currency Payments)</p><p><br></p><p>⏰ 11:45-&nbsp; Automation Features and Advantages</p><p><br></p><p>⏰ 15:05- Analytics and Performance Tracking</p><p><br></p><p>⏰ 17:32- Suggested Improvements</p><p><br></p><p>⏰ 23:38- Email Templates and Design Options</p><p><br></p><p>⏰ 23:58- Limitations to Keep in Mind</p><p><br></p><p>⏰ 26:00 The Name of the Software + Pricing Breakdown</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛</strong></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/34-an-unpopular-email-marketing-software-that-works-with-dr-sapphire]]></link><guid isPermaLink="false">ecc9180a-5c2b-4c1c-9a75-e004f6541af6</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Fri, 14 Nov 2025 22:10:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/ecc9180a-5c2b-4c1c-9a75-e004f6541af6.mp3" length="70825964" type="audio/mpeg"/><itunes:duration>29:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-db4b3a9d-328b-4acd-a31d-604bbf6415da.json" type="application/json+chapters"/></item><item><title>#33: The List Launch Blueprint; Grow an Email List that Converts with Dr. Sapphire</title><itunes:title>#33: The List Launch Blueprint; Grow an Email List that Converts with Dr. Sapphire</itunes:title><description><![CDATA[<p>Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡</p><p>In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.</p><p>She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.</p><p><strong>RESOURCES </strong></p><p>1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇</p><p>https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3</p><p>2.  Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇</p><p>https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3</p><p>3. List of tools Dr. Sapphire recommends 👇 </p><p>sapphirelearninghub.com/tools</p><p><br></p><p>4. Join the start and grow club here 👇</p><p>RESOURCES </p><p>1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇</p><p>https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3</p><p><br></p><p>2.  Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇</p><p>https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3</p><p><br></p><p>3. List of tools Dr. Sapphire recommends 👇 </p><p>sapphirelearninghub.com/tools</p><p><br></p><p>4. Join the start and grow club here 👇</p><p>sapphirelearninghub.com/startandgrowclub</p><p><br></p><p><br></p><p><br></p><p>🎧 <strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)</p><p><br></p><p>✅ The different types of lead magnets that attract quality subscribers</p><p><br></p><p>✅  How to write and structure your welcome sequence emails</p><p><br></p><p>✅  The difference between email marketing and cold emailing</p><p><br></p><p>✅  How to use storytelling to make your emails more engaging</p><p><br></p><p>✅  Details on the Start &amp; Grow Club — for business owners ready to build and monetize their lists</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p>⏰ 0:38 – Episode introduction</p><p><br></p><p>⏰ 2:16 – Case study: defining your audience and attraction strategy</p><p><br></p><p>⏰ 6:48 – Positioning yourself before launching your list</p><p><br></p><p>⏰ 8:38 – Managing a diverse audience</p><p><br></p><p>⏰ 8:55 – Two methods for understanding your audience</p><p><br></p><p>⏰ 10:51 – Attracting your ideal subscribers</p><p><br></p><p>⏰ 12:21 – Key factor in audience attraction</p><p><br></p><p>⏰ 15:16 – One rule you must follow when building your audience</p><p><br></p><p>⏰ 16:34 – How to keep subscribers reading (and buying) after the first email</p><p><br></p><p> ⏰ 17:30 – Crafting your welcome sequence emails</p><p><br></p><p>⏰ 19:13 – Three list growth strategies</p><p><br></p><p>⏰ 23:14 – Deciding what to sell to your audience</p><p><br></p><p>⏰ 24:10 – Three ways to monetize your email list</p><p><br></p><p>⏰ 30:44 – Tools and helpful resources for execution</p><p><br></p><p>⏰ 33:28 – How Dr. Sapphire can help you grow your list</p><p><br></p><p>⏰ 36:22 – Common mistakes to avoid when launching</p><p><br></p><p>⏰ 37:37 – How to reach a wider audience effectively</p><p><br></p><p><strong>Did this episode help? Please share it with your friends and don't forget to leave a review</strong>.🤗</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/servi</p><p>ces/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></description><content:encoded><![CDATA[<p>Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡</p><p>In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.</p><p>She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.</p><p><strong>RESOURCES </strong></p><p>1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇</p><p>https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3</p><p>2.  Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇</p><p>https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3</p><p>3. List of tools Dr. Sapphire recommends 👇 </p><p>sapphirelearninghub.com/tools</p><p><br></p><p>4. Join the start and grow club here 👇</p><p>RESOURCES </p><p>1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇</p><p>https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3</p><p><br></p><p>2.  Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇</p><p>https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3</p><p><br></p><p>3. List of tools Dr. Sapphire recommends 👇 </p><p>sapphirelearninghub.com/tools</p><p><br></p><p>4. Join the start and grow club here 👇</p><p>sapphirelearninghub.com/startandgrowclub</p><p><br></p><p><br></p><p><br></p><p>🎧 <strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)</p><p><br></p><p>✅ The different types of lead magnets that attract quality subscribers</p><p><br></p><p>✅  How to write and structure your welcome sequence emails</p><p><br></p><p>✅  The difference between email marketing and cold emailing</p><p><br></p><p>✅  How to use storytelling to make your emails more engaging</p><p><br></p><p>✅  Details on the Start &amp; Grow Club — for business owners ready to build and monetize their lists</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p>⏰ 0:38 – Episode introduction</p><p><br></p><p>⏰ 2:16 – Case study: defining your audience and attraction strategy</p><p><br></p><p>⏰ 6:48 – Positioning yourself before launching your list</p><p><br></p><p>⏰ 8:38 – Managing a diverse audience</p><p><br></p><p>⏰ 8:55 – Two methods for understanding your audience</p><p><br></p><p>⏰ 10:51 – Attracting your ideal subscribers</p><p><br></p><p>⏰ 12:21 – Key factor in audience attraction</p><p><br></p><p>⏰ 15:16 – One rule you must follow when building your audience</p><p><br></p><p>⏰ 16:34 – How to keep subscribers reading (and buying) after the first email</p><p><br></p><p> ⏰ 17:30 – Crafting your welcome sequence emails</p><p><br></p><p>⏰ 19:13 – Three list growth strategies</p><p><br></p><p>⏰ 23:14 – Deciding what to sell to your audience</p><p><br></p><p>⏰ 24:10 – Three ways to monetize your email list</p><p><br></p><p>⏰ 30:44 – Tools and helpful resources for execution</p><p><br></p><p>⏰ 33:28 – How Dr. Sapphire can help you grow your list</p><p><br></p><p>⏰ 36:22 – Common mistakes to avoid when launching</p><p><br></p><p>⏰ 37:37 – How to reach a wider audience effectively</p><p><br></p><p><strong>Did this episode help? Please share it with your friends and don't forget to leave a review</strong>.🤗</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/servi</p><p>ces/</p><p><br></p><p>Download These 12 Emails Free: https://sapphirelearninghub.com/services/</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/33-the-list-launch-blueprint-grow-an-email-list-that-converts-with-dr-sapphire]]></link><guid isPermaLink="false">d4483e79-4f67-4e07-8dbd-2c279ca1bf44</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Fri, 07 Nov 2025 06:30:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d4483e79-4f67-4e07-8dbd-2c279ca1bf44.mp3" length="45244844" type="audio/mpeg"/><itunes:duration>47:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-141e9094-f1ca-40f3-9e4d-b49b23782545.json" type="application/json+chapters"/></item><item><title>#32: How To Write Better Emails using AI and Custom GPTs with Jacqui Money</title><itunes:title>#32: How To Write Better Emails using AI and Custom GPTs with Jacqui Money</itunes:title><description><![CDATA[<p>If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌</p><p>Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.</p><p>She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👤 <strong>GUEST RESOURCES</strong></p><p><br></p><p>Guest: Jacqui Money</p><p><br></p><p>Website: <a href="https://jacquimoney.com/" rel="noopener noreferrer" target="_blank">https://jacquimoney.com/</a></p><p><br></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jacquimoney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jacquimoney/</a></p><p><br></p><p>Link to community: <a href="https://www.facebook.com/groups/scalewithairtable" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/scalewithairtable</a></p><p><br></p><p><strong>Get her free Email prompts pack</strong> 👇:&nbsp;</p><p>http://jacquimoney.com/eme-podcast</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>🔍 LISTEN OUT FOR</strong></p><p><br></p><p>✅ How AI and custom GPTs are changing email marketing&nbsp;</p><p><br></p><p>✅ What custom GPTs are and why they matter&nbsp;</p><p><br></p><p>✅ How her email writing process evolved with AI&nbsp;</p><p><br></p><p>✅ Key limitations of using custom GPTs&nbsp;</p><p><br></p><p>✅ Ethical concerns when using AI for clients&nbsp;</p><p><br></p><p>✅ Her mentor team’s role in improving her GPTs&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>HIGHLIGHTS FROM EPISODE&nbsp;</strong></p><p><br></p><p>⏰ 2:14 — How Jacqui got into systems, automation, and email marketing</p><p><br></p><p>⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows&nbsp;</p><p><br></p><p>⏰ 9:44 — The challenge that pushed her to create her own custom GPTs</p><p><br></p><p>⏰ 14:49 — How she gets 2 GPTs to work together in one workspace</p><p><br></p><p>⏰ 16:35 — Building her AI-powered writing system for email marketing</p><p><br></p><p>⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice&nbsp;</p><p><br></p><p>⏰ 21:36 — Her top 5 must-haves when creating an AI training document</p><p><br></p><p>⏰ 23:39 — Her favourite AI prompts for writing high-converting emails</p><p><br></p><p>&nbsp;⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs</p><p><br></p><p>⏰ 30:12 — One key piece of advice for&nbsp;</p><p>creators looking to use AI in their email strategy&nbsp;</p><p><br></p><p>⏰ 35:29 — Her biggest email marketing mistake and what she learned</p><p><br></p><p>⏰ 37:13 — How to connect with Jacqui</p><p><br></p><p>⏰ 38:40 — Her final thoughts on the future of AI and email writing</p><p><br></p><p><br></p><p><strong>Loved this episode?😉 Leave a review on Spotify.</strong></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: <a href="https://sapphirelearninghub.com/services/" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/services/</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌</p><p>Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.</p><p>She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👤 <strong>GUEST RESOURCES</strong></p><p><br></p><p>Guest: Jacqui Money</p><p><br></p><p>Website: <a href="https://jacquimoney.com/" rel="noopener noreferrer" target="_blank">https://jacquimoney.com/</a></p><p><br></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jacquimoney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jacquimoney/</a></p><p><br></p><p>Link to community: <a href="https://www.facebook.com/groups/scalewithairtable" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/scalewithairtable</a></p><p><br></p><p><strong>Get her free Email prompts pack</strong> 👇:&nbsp;</p><p>http://jacquimoney.com/eme-podcast</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>🔍 LISTEN OUT FOR</strong></p><p><br></p><p>✅ How AI and custom GPTs are changing email marketing&nbsp;</p><p><br></p><p>✅ What custom GPTs are and why they matter&nbsp;</p><p><br></p><p>✅ How her email writing process evolved with AI&nbsp;</p><p><br></p><p>✅ Key limitations of using custom GPTs&nbsp;</p><p><br></p><p>✅ Ethical concerns when using AI for clients&nbsp;</p><p><br></p><p>✅ Her mentor team’s role in improving her GPTs&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>HIGHLIGHTS FROM EPISODE&nbsp;</strong></p><p><br></p><p>⏰ 2:14 — How Jacqui got into systems, automation, and email marketing</p><p><br></p><p>⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows&nbsp;</p><p><br></p><p>⏰ 9:44 — The challenge that pushed her to create her own custom GPTs</p><p><br></p><p>⏰ 14:49 — How she gets 2 GPTs to work together in one workspace</p><p><br></p><p>⏰ 16:35 — Building her AI-powered writing system for email marketing</p><p><br></p><p>⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice&nbsp;</p><p><br></p><p>⏰ 21:36 — Her top 5 must-haves when creating an AI training document</p><p><br></p><p>⏰ 23:39 — Her favourite AI prompts for writing high-converting emails</p><p><br></p><p>&nbsp;⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs</p><p><br></p><p>⏰ 30:12 — One key piece of advice for&nbsp;</p><p>creators looking to use AI in their email strategy&nbsp;</p><p><br></p><p>⏰ 35:29 — Her biggest email marketing mistake and what she learned</p><p><br></p><p>⏰ 37:13 — How to connect with Jacqui</p><p><br></p><p>⏰ 38:40 — Her final thoughts on the future of AI and email writing</p><p><br></p><p><br></p><p><strong>Loved this episode?😉 Leave a review on Spotify.</strong></p><p><br></p><p><br></p><p><br></p><p><strong>Important Links</strong></p><p><br></p><p>Instagram: https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p>LinkedIn: https://www.instagram.com/dr.sapphire_/</p><p><br></p><p>Courses: https://sapphirelearninghub.nestuge.com/</p><p><br></p><p>Start &amp; Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p>Services: https://sapphirelearninghub.com/services/</p><p><br></p><p>Download These 12 Emails Free: <a href="https://sapphirelearninghub.com/services/" rel="noopener noreferrer" target="_blank">https://sapphirelearninghub.com/services/</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/32-how-to-write-better-emails-using-ai-and-custom-gpts-with-jacqui-money]]></link><guid isPermaLink="false">04f8bf55-1f81-4c04-914f-4ac59be7c12c</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 26 Oct 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/04f8bf55-1f81-4c04-914f-4ac59be7c12c.mp3" length="96132544" type="audio/mpeg"/><itunes:duration>40:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-4d602761-b814-416b-ac13-3a74c882bbf5.json" type="application/json+chapters"/></item><item><title>#31: 6 Email Marketing Myths That Are Hurting Your Growth (and What Actually Works)</title><itunes:title>#31: 6 Email Marketing Myths That Are Hurting Your Growth (and What Actually Works)</itunes:title><description><![CDATA[<p>Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔</p><p>In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.</p><p>From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.</p><p>Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀</p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR:</strong></p><p><br></p><p>✔️ The most common email marketing myths (and the truth behind them)</p><p>✔️ How to improve deliverability and land in the Primary inbox</p><p>✔️ Strategies real experts use to boost engagement</p><p>✔️ The myths that might be holding your email list back</p><p><br></p><p><br></p><p><br></p><p><br></p><p>⏰ <strong>HIGHLIGHTS FROM THE EPISODE:</strong></p><ol><li><strong>Episode with Shannon Vondy</strong></li></ol><br/><p>0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)</p><p><br></p><ol><li><strong>Episode with Comfort Essien</strong></li></ol><br/><p>2:37 – Comfort’s first email marketing myth exposed</p><p><br></p><p>4:48 – The deliverability strategy she uses to land in the Primary inbox</p><p><br></p><p>5:10 – An extra tip for improving deliverability</p><p><br></p><p>6:48 – Comfort’s second myth clarified</p><p><br></p><p>9:26 – Her third myth and how she fixed it</p><p><br></p><p><br></p><ol><li><strong>Episode with Rhianna Clavering&nbsp;</strong></li></ol><br/><p>12:02 – Rhianna’s first myth about email marketing — and what she learned</p><p><br></p><p>12:42 – Rhianna’s second myth revealed</p><p><br></p><p>13:10 – Her third myth and how it changed her strategy</p><p><br></p><p><br></p><ol><li><strong>Episode with Chijioke (The Kontent Guru)</strong></li></ol><br/><p>14:24 – Chijioke’s biggest email marketing misconception</p><p><br></p><ol><li><strong>Episode with Breanna&nbsp;</strong></li></ol><br/><p>16:34 – Breanna’s myth she’d love to burn forever 🔥</p><p><br></p><p>19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it</p><p><br></p><p><br></p><p>🎧<strong>Want The Full Story? Listen to each Guest's Episode Here👇:</strong></p><p><br></p><p>1. 🎙️Episode with Shannon Vondy</p><p><br></p><p>Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3</p><p><br></p><p><br></p><p>2.🎙️ Episode with Comfort Essien</p><p><br></p><p>Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3</p><p><br></p><p><br></p><p><br></p><p>3. 🎙️Episode with Rhianna Clavering </p><p><br></p><p>Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering </p><p><br></p><p>Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>4.🎙️ Episode with Chijioke</p><p><br></p><p>Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3</p><p><br></p><p><br></p><p><br></p><p><br></p><p>5. Episode with Breanna Owen (Upcoming episode, anticipate)</p><p><br></p><p>Title: Guess in the comment section 🤔 </p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓</strong>&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p><p>Community -</p>]]></description><content:encoded><![CDATA[<p>Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔</p><p>In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.</p><p>From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.</p><p>Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀</p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR:</strong></p><p><br></p><p>✔️ The most common email marketing myths (and the truth behind them)</p><p>✔️ How to improve deliverability and land in the Primary inbox</p><p>✔️ Strategies real experts use to boost engagement</p><p>✔️ The myths that might be holding your email list back</p><p><br></p><p><br></p><p><br></p><p><br></p><p>⏰ <strong>HIGHLIGHTS FROM THE EPISODE:</strong></p><ol><li><strong>Episode with Shannon Vondy</strong></li></ol><br/><p>0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)</p><p><br></p><ol><li><strong>Episode with Comfort Essien</strong></li></ol><br/><p>2:37 – Comfort’s first email marketing myth exposed</p><p><br></p><p>4:48 – The deliverability strategy she uses to land in the Primary inbox</p><p><br></p><p>5:10 – An extra tip for improving deliverability</p><p><br></p><p>6:48 – Comfort’s second myth clarified</p><p><br></p><p>9:26 – Her third myth and how she fixed it</p><p><br></p><p><br></p><ol><li><strong>Episode with Rhianna Clavering&nbsp;</strong></li></ol><br/><p>12:02 – Rhianna’s first myth about email marketing — and what she learned</p><p><br></p><p>12:42 – Rhianna’s second myth revealed</p><p><br></p><p>13:10 – Her third myth and how it changed her strategy</p><p><br></p><p><br></p><ol><li><strong>Episode with Chijioke (The Kontent Guru)</strong></li></ol><br/><p>14:24 – Chijioke’s biggest email marketing misconception</p><p><br></p><ol><li><strong>Episode with Breanna&nbsp;</strong></li></ol><br/><p>16:34 – Breanna’s myth she’d love to burn forever 🔥</p><p><br></p><p>19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it</p><p><br></p><p><br></p><p>🎧<strong>Want The Full Story? Listen to each Guest's Episode Here👇:</strong></p><p><br></p><p>1. 🎙️Episode with Shannon Vondy</p><p><br></p><p>Title: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3</p><p><br></p><p><br></p><p>2.🎙️ Episode with Comfort Essien</p><p><br></p><p>Title: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3</p><p><br></p><p><br></p><p><br></p><p>3. 🎙️Episode with Rhianna Clavering </p><p><br></p><p>Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering </p><p><br></p><p>Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>4.🎙️ Episode with Chijioke</p><p><br></p><p>Title: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)</p><p><br></p><p>Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3</p><p><br></p><p><br></p><p><br></p><p><br></p><p>5. Episode with Breanna Owen (Upcoming episode, anticipate)</p><p><br></p><p>Title: Guess in the comment section 🤔 </p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓</strong>&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p><p>Community -</p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/31-6-email-marketing-myths-that-are-hurting-your-growth-and-what-actually-works]]></link><guid isPermaLink="false">7523f2c7-1fcd-42c8-943a-adce4c9ee7c7</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Wed, 22 Oct 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/7523f2c7-1fcd-42c8-943a-adce4c9ee7c7.mp3" length="57027884" type="audio/mpeg"/><itunes:duration>23:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-66d32cd2-1941-4f97-bba6-4c12965a2081.json" type="application/json+chapters"/></item><item><title>#30: How I Build My Automations to Stay on Autopilot with Ihuoma Chukwuezi</title><itunes:title>#30: How I Build My Automations to Stay on Autopilot with Ihuoma Chukwuezi</itunes:title><description><![CDATA[<p>If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀</p><p>Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.</p><p><br></p><p>Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👥 <strong>GUEST RESOURCES</strong></p><p>Guest: Ihuoma Chukwuezi</p><p><br></p><p>Website: https://digitalbizguru.com.ng/novice2pro-free-ads-class/</p><p><br></p><p>Social Media: http://digitalbizguru.com.ng/links</p><p><br></p><p>Link to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_t</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Her journey into email marketing and automation</p><p><br></p><p>✅ How automation improves your client relationships and communication flow</p><p><br></p><p>✅ Why funnels are the backbone of every great automation system</p><p><br></p><p>✅ Taking automation one step at a time (so you don’t get overwhelmed)</p><p><br></p><p>✅ Why using Google Docs helps protect your work and avoid data loss</p><p><br></p><p>✅ How automation helped her save time, boost productivity, and focus on what truly matters</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 2:39 – Ihuoma’s story and how Digital Buz began</p><p><br></p><p>⏰ 19:32 – The first automations she set up when she started</p><p><br></p><p>⏰ 25:38 – How long it took to build her full automation system</p><p><br></p><p>⏰ 30:25 – The tools that powered her automation workflow</p><p><br></p><p>⏰ 34:40 – A deeper look at the tools she uses daily</p><p><br></p><p>⏰ 38:10 – Key results and time-saving wins from automation</p><p><br></p><p>⏰ 43:27 – What she’d do differently if she had to rebuild her automations</p><p><br></p><p>⏰ 49:39 – The one question to ask if you’re struggling with automation</p><p><br></p><p>⏰ 51:13 – Her biggest email marketing mistake (and what she learned)</p><p><br></p><p>⏰ 54:56 – How to connect and work with Ihuoma</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓</strong>&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p><p>Community -</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀</p><p>Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.</p><p><br></p><p>Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👥 <strong>GUEST RESOURCES</strong></p><p>Guest: Ihuoma Chukwuezi</p><p><br></p><p>Website: https://digitalbizguru.com.ng/novice2pro-free-ads-class/</p><p><br></p><p>Social Media: http://digitalbizguru.com.ng/links</p><p><br></p><p>Link to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_t</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Her journey into email marketing and automation</p><p><br></p><p>✅ How automation improves your client relationships and communication flow</p><p><br></p><p>✅ Why funnels are the backbone of every great automation system</p><p><br></p><p>✅ Taking automation one step at a time (so you don’t get overwhelmed)</p><p><br></p><p>✅ Why using Google Docs helps protect your work and avoid data loss</p><p><br></p><p>✅ How automation helped her save time, boost productivity, and focus on what truly matters</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 2:39 – Ihuoma’s story and how Digital Buz began</p><p><br></p><p>⏰ 19:32 – The first automations she set up when she started</p><p><br></p><p>⏰ 25:38 – How long it took to build her full automation system</p><p><br></p><p>⏰ 30:25 – The tools that powered her automation workflow</p><p><br></p><p>⏰ 34:40 – A deeper look at the tools she uses daily</p><p><br></p><p>⏰ 38:10 – Key results and time-saving wins from automation</p><p><br></p><p>⏰ 43:27 – What she’d do differently if she had to rebuild her automations</p><p><br></p><p>⏰ 49:39 – The one question to ask if you’re struggling with automation</p><p><br></p><p>⏰ 51:13 – Her biggest email marketing mistake (and what she learned)</p><p><br></p><p>⏰ 54:56 – How to connect and work with Ihuoma</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓</strong>&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapphirelearninghub</p><p>Store - https://sapphirelearninghub.nestuge.com/</p><p>Community -</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/30-how-i-build-my-automations-to-stay-on-autopilot-with-ihuoma-chukwuezi]]></link><guid isPermaLink="false">59c77541-aba4-47df-bab2-91ecfb4de6c0</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 12 Oct 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/59c77541-aba4-47df-bab2-91ecfb4de6c0.mp3" length="138508864" type="audio/mpeg"/><itunes:duration>57:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-5fe4bd25-a7cf-4263-9293-0303b59ef586.json" type="application/json+chapters"/></item><item><title>#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire</title><itunes:title>#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire</itunes:title><description><![CDATA[<p><strong>📩 INSIDE THIS EPISODE</strong></p><p>You know that saying, “once beaten, twice shy”? 💡</p><p>In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).</p><p><br></p><p>Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.</p><p><br></p><p>Grab your notebook; this one’s packed with practical tips! 📝</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Dr. Sapphire’s ANCO Framework for email marketing</p><p><br></p><p>✅ Why you need to talk about your lead magnet consistently</p><p><br></p><p>✅ Understanding your audience’s real problem (and solving it)</p><p><br></p><p>✅ Crafting messages that connect — not sound salesy</p><p><br></p><p>✅ What it really means to optimize your list</p><p><br></p><p>✅ How to use email audits and data to improve deliverability</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>ATTRACT</p><p>⏰ 2:47 – The first mistake: audience-message mismatch</p><p>⏰ 4:49 – The second mistake when building a list</p><p><br></p><p><br></p><p>NURTURE</p><p>⏰ 6:52 – Not solving your audience’s real problem</p><p>⏰ 7:48 – Ghosting your audience (and how to fix it)</p><p>⏰ 9:07 – Creating a consistency system for your emails</p><p>⏰ 10:06 – Example of how to build your system</p><p><br></p><p>CONVERT</p><p>⏰ 11:28 – The biggest conversion mistake (and how to solve it)</p><p><br></p><p>OPTIMIZE</p><p>⏰ 14:11 – The optimization mistake most people make</p><p>⏰ 15:09 – How to fix your optimization problem</p><p>⏰ 15:58 – Using data to improve your email list</p><p><br></p><p>⏰ 18:51 – Recap of all four stages</p><p>⏰ 20:45 – How to work with or learn from Dr. Sapphire</p><p><br></p><p><strong>Important Links</strong></p><p><strong>Instagram:</strong> https://www.linkedin.com/in/ayebanoabenwari/</p><p><strong>LinkedIn:</strong> https://www.instagram.com/dr.sapphire_/</p><p><strong>Courses:</strong> https://sapphirelearninghub.nestuge.com/</p><p><strong>Start &amp; Grow Club Waitlist:</strong> https://forms.fillout.com/t/kfsUW8gtjSus</p><p><strong>Services:</strong> https://sapphirelearninghub.com/services/</p><p><strong>Download These 12 Emails Free: </strong>https://sapphirelearninghub.com/services/ </p>]]></description><content:encoded><![CDATA[<p><strong>📩 INSIDE THIS EPISODE</strong></p><p>You know that saying, “once beaten, twice shy”? 💡</p><p>In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).</p><p><br></p><p>Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.</p><p><br></p><p>Grab your notebook; this one’s packed with practical tips! 📝</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;<strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Dr. Sapphire’s ANCO Framework for email marketing</p><p><br></p><p>✅ Why you need to talk about your lead magnet consistently</p><p><br></p><p>✅ Understanding your audience’s real problem (and solving it)</p><p><br></p><p>✅ Crafting messages that connect — not sound salesy</p><p><br></p><p>✅ What it really means to optimize your list</p><p><br></p><p>✅ How to use email audits and data to improve deliverability</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>ATTRACT</p><p>⏰ 2:47 – The first mistake: audience-message mismatch</p><p>⏰ 4:49 – The second mistake when building a list</p><p><br></p><p><br></p><p>NURTURE</p><p>⏰ 6:52 – Not solving your audience’s real problem</p><p>⏰ 7:48 – Ghosting your audience (and how to fix it)</p><p>⏰ 9:07 – Creating a consistency system for your emails</p><p>⏰ 10:06 – Example of how to build your system</p><p><br></p><p>CONVERT</p><p>⏰ 11:28 – The biggest conversion mistake (and how to solve it)</p><p><br></p><p>OPTIMIZE</p><p>⏰ 14:11 – The optimization mistake most people make</p><p>⏰ 15:09 – How to fix your optimization problem</p><p>⏰ 15:58 – Using data to improve your email list</p><p><br></p><p>⏰ 18:51 – Recap of all four stages</p><p>⏰ 20:45 – How to work with or learn from Dr. Sapphire</p><p><br></p><p><strong>Important Links</strong></p><p><strong>Instagram:</strong> https://www.linkedin.com/in/ayebanoabenwari/</p><p><strong>LinkedIn:</strong> https://www.instagram.com/dr.sapphire_/</p><p><strong>Courses:</strong> https://sapphirelearninghub.nestuge.com/</p><p><strong>Start &amp; Grow Club Waitlist:</strong> https://forms.fillout.com/t/kfsUW8gtjSus</p><p><strong>Services:</strong> https://sapphirelearninghub.com/services/</p><p><strong>Download These 12 Emails Free: </strong>https://sapphirelearninghub.com/services/ </p>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/29-common-mistakes-people-make-when-building-an-email-list-and-how-to-avoid-them-with-dr-sapphire]]></link><guid isPermaLink="false">c0863335-a6eb-4c06-aab8-e23396b0a6ff</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Tue, 07 Oct 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/c0863335-a6eb-4c06-aab8-e23396b0a6ff.mp3" length="54962944" type="audio/mpeg"/><itunes:duration>22:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><podcast:chapters url="https://transcripts.captivate.fm/chapter-6b000ab1-24fd-415b-874c-b248416c621f.json" type="application/json+chapters"/></item><item><title>#28: Email List Building Strategies: How Dr. Sapphire Got 250+ Leads in Just 5 Days</title><itunes:title>#28: Email List Building Strategies: How Dr. Sapphire Got 250+ Leads in Just 5 Days</itunes:title><description><![CDATA[<p>In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.</p><p><br></p><p><strong>Ready to finally grow your audience?&nbsp;</strong></p><p><strong>The Start &amp; Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.</strong></p><p><strong>Click on the link here: </strong>https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Her journey from Canva design to email marketing</p><p><br></p><p>✅ Thinking long-term when building your list (leveraging different audience buying journeys)</p><p><br></p><p>✅ Picking a lead magnet that solves your audience’s real problem</p><p><br></p><p>✅ The “Exact Strategy She Used” for rapid list building</p><p><br></p><p>✅ Balancing content marketing vs referrals and how to use both effectively</p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 2:11 – What Dr. Sapphire does now in email marketing</p><p><br></p><p>⏰ 3:52 – Why and how she started building her list</p><p><br></p><p>⏰ 5:27 – First strategy she used: choosing the right lead magnet</p><p><br></p><p>⏰ 6:11 – Making your lead magnet irresistible (packaging + format)</p><p><br></p><p>⏰ 8:05 – Positioning and promoting your lead magnet</p><p><br></p><p>⏰ 8:38 – How she leveraged Instagram for lead magnet promotion</p><p><br></p><p>⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy</p><p><br></p><p>⏰ 12:09 – Promoting your lead magnet via WhatsApp</p><p><br></p><p>⏰ 12:37 – Extra tips for generating leads with these strategies</p><p><br></p><p>⏰ 13:22 – Quick recap of all the strategies</p><p><br></p><p>⏰ 14:49 – About the Start &amp; Grow Club (helping business owners start, grow, and monetize their email lists)</p><p><br></p><p>⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local &amp; international clients)</p><p><br></p><p><br></p><p>🚀 <strong>Struggling with email list management? T</strong>he Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns<strong> — with templates, strategies, and resources to simplify your workflow. 👇</strong></p><p><strong>Use this code: %Episode28% </strong>and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase</p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><p>Work With Me: </p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓&nbsp; - </strong></p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online s</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.</p><p><br></p><p><strong>Ready to finally grow your audience?&nbsp;</strong></p><p><strong>The Start &amp; Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.</strong></p><p><strong>Click on the link here: </strong>https://forms.fillout.com/t/kfsUW8gtjSus</p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ Her journey from Canva design to email marketing</p><p><br></p><p>✅ Thinking long-term when building your list (leveraging different audience buying journeys)</p><p><br></p><p>✅ Picking a lead magnet that solves your audience’s real problem</p><p><br></p><p>✅ The “Exact Strategy She Used” for rapid list building</p><p><br></p><p>✅ Balancing content marketing vs referrals and how to use both effectively</p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 2:11 – What Dr. Sapphire does now in email marketing</p><p><br></p><p>⏰ 3:52 – Why and how she started building her list</p><p><br></p><p>⏰ 5:27 – First strategy she used: choosing the right lead magnet</p><p><br></p><p>⏰ 6:11 – Making your lead magnet irresistible (packaging + format)</p><p><br></p><p>⏰ 8:05 – Positioning and promoting your lead magnet</p><p><br></p><p>⏰ 8:38 – How she leveraged Instagram for lead magnet promotion</p><p><br></p><p>⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy</p><p><br></p><p>⏰ 12:09 – Promoting your lead magnet via WhatsApp</p><p><br></p><p>⏰ 12:37 – Extra tips for generating leads with these strategies</p><p><br></p><p>⏰ 13:22 – Quick recap of all the strategies</p><p><br></p><p>⏰ 14:49 – About the Start &amp; Grow Club (helping business owners start, grow, and monetize their email lists)</p><p><br></p><p>⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local &amp; international clients)</p><p><br></p><p><br></p><p>🚀 <strong>Struggling with email list management? T</strong>he Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns<strong> — with templates, strategies, and resources to simplify your workflow. 👇</strong></p><p><strong>Use this code: %Episode28% </strong>and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcase</p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><p>Work With Me: </p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><strong>Online Email Marketing School🎓&nbsp; - </strong></p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online s</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/28-email-list-building-strategies-how-dr-sapphire-got-250-leads-in-just-5-days]]></link><guid isPermaLink="false">Buzzsprout-17917213</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 28 Sep 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/c58f5804-202c-4562-ab7c-867fe8df1e66.mp3" length="13793426" type="audio/mpeg"/><itunes:duration>19:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><itunes:summary>In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.  Ready to finally grow your audience?  The Start and Grow Club is for business owners who want to start, grow, and moneti...</itunes:summary></item><item><title>#27: 1 Offer. 1 Post. 1 Email. Daily → 1× $20k/Month Lifestyle Business with Jacob Pegs</title><itunes:title>#27: 1 Offer. 1 Post. 1 Email. Daily → 1× $20k/Month Lifestyle Business with Jacob Pegs</itunes:title><description><![CDATA[<p>What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀</p><p>In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.</p><p><br></p><p>If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.</p><p><br></p><p><br></p><p>This show is built for email marketers like <strong>YOU</strong>. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇</p><p><br></p><p>https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihg</p><p><br></p><p>It helps our community grow and keeps us bringing you expert strategies every week.🤗</p><p><br></p><p><br></p><p><strong>GUEST RESOURCES:</strong></p><p>Guest: Jacob pegs</p><p><br></p><p>Website: http://jacobpegs.xyz</p><p><br></p><p>LinkedIn: https://linkedin.com/in/jacob-pegs</p><p><br></p><p>Link to community: https://skool.com/modern-maker</p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails</p><p><br></p><p>✅ Turning your audience into online assets and leveraging them for long-term growth</p><p><br></p><p>✅ The difference between an offer and a product—and how to use each in email marketing</p><p><br></p><p>✅ Does he segment his daily emails or keep it simple?</p><p><br></p><p>✅ His go-to tools for better email deliverability</p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 6:40 – Jacob’s journey into email marketing</p><p><br></p><p>⏰ 11:46 – His “Open Rate Confession”</p><p><br></p><p>⏰ 16:54 – Inside the Modern Maker framework</p><p><br></p><p>⏰ 23:50 – Choosing the right story and aligning it with offers</p><p><br></p><p>⏰ 29:52 – Making a daily offer without overwhelming subscribers</p><p><br></p><p>⏰ 33:35 – Signals to know when to bundle or unbundle offers</p><p><br></p><p>⏰ 38:12 – The most important metric in email marketing</p><p><br></p><p>⏰ 39:03 – Myth #1 about email marketing</p><p><br></p><p>⏰ 39:14 – Myth #2</p><p><br></p><p>⏰ 39:41 – Myth #3</p><p><br></p><p>⏰ 40:29 – His thoughts on email deliverability</p><p><br></p><p>⏰ 41:50 – Where and how to connect with Jacob</p><p><br></p><p>⏰ 42:36 – More about the Modern Maker framework</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀</p><p>In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.</p><p><br></p><p>If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.</p><p><br></p><p><br></p><p>This show is built for email marketers like <strong>YOU</strong>. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇</p><p><br></p><p>https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihg</p><p><br></p><p>It helps our community grow and keeps us bringing you expert strategies every week.🤗</p><p><br></p><p><br></p><p><strong>GUEST RESOURCES:</strong></p><p>Guest: Jacob pegs</p><p><br></p><p>Website: http://jacobpegs.xyz</p><p><br></p><p>LinkedIn: https://linkedin.com/in/jacob-pegs</p><p><br></p><p>Link to community: https://skool.com/modern-maker</p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails</p><p><br></p><p>✅ Turning your audience into online assets and leveraging them for long-term growth</p><p><br></p><p>✅ The difference between an offer and a product—and how to use each in email marketing</p><p><br></p><p>✅ Does he segment his daily emails or keep it simple?</p><p><br></p><p>✅ His go-to tools for better email deliverability</p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>HIGHLIGHTS FROM THE EPISODE</strong></p><p><br></p><p>⏰ 6:40 – Jacob’s journey into email marketing</p><p><br></p><p>⏰ 11:46 – His “Open Rate Confession”</p><p><br></p><p>⏰ 16:54 – Inside the Modern Maker framework</p><p><br></p><p>⏰ 23:50 – Choosing the right story and aligning it with offers</p><p><br></p><p>⏰ 29:52 – Making a daily offer without overwhelming subscribers</p><p><br></p><p>⏰ 33:35 – Signals to know when to bundle or unbundle offers</p><p><br></p><p>⏰ 38:12 – The most important metric in email marketing</p><p><br></p><p>⏰ 39:03 – Myth #1 about email marketing</p><p><br></p><p>⏰ 39:14 – Myth #2</p><p><br></p><p>⏰ 39:41 – Myth #3</p><p><br></p><p>⏰ 40:29 – His thoughts on email deliverability</p><p><br></p><p>⏰ 41:50 – Where and how to connect with Jacob</p><p><br></p><p>⏰ 42:36 – More about the Modern Maker framework</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/27-1-offer-1-post-1-email-daily-1-20k-month-lifestyle-business-with-jacob-pegs]]></link><guid isPermaLink="false">Buzzsprout-17875622</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 21 Sep 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/8e6073fb-52e4-4d75-b219-709d7ca3b12e.mp3" length="33874659" type="audio/mpeg"/><itunes:duration>46:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><itunes:summary>What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀  In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.  If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.     This show is built for ...</itunes:summary></item><item><title>#26: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)</title><itunes:title>#26: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)</itunes:title><description><![CDATA[<p>If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.</p><p>From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👤 <strong>GUEST RESOURCES</strong></p><p><br></p><p>Guest: Chijioke Chukwuekem (The Kontent Guru)</p><p><br></p><p>Website: https://reputationengine.com.ng/</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/</p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ The changes he made that lifted his open rates</p><p><br></p><p>✅ Why he turned to Gemini to diagnose his email issues</p><p><br></p><p>✅ How long it took to fix his inboxing problem (and what he tried before)</p><p><br></p><p>✅ Segmentation strategies: engaged vs unengaged subscribers</p><p><br></p><p>✅ How he leverages AI to streamline email marketing tasks</p><p><br></p><p>✅ Why the unsubscribe link is more important than you think</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE</strong></p><p><br></p><p>6:15 – His journey into email marketing and how he started</p><p><br></p><p>⏰ 11:39 – 🚨 Open rates confession: his biggest mistake</p><p><br></p><p>⏰ 16:23 – The brand he worked with &amp; how he found out emails were going to spam</p><p><br></p><p>⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)</p><p><br></p><p>⏰ 24:14 – The exact prompts he used to get results from Gemini</p><p><br></p><p>⏰ 27:14 – Deliverability improvements beyond Gemini</p><p><br></p><p>⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)</p><p><br></p><p>⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules</p><p><br></p><p>⏰ 45:33 – One email marketing myth he wants to bust</p><p><br></p><p>⏰ 48:58 – His top deliverability tip for new email marketers</p><p><br></p><p>⏰ 50:55 – How to connect with Chijioke</p><p><br></p><p>⏰ 52:08 – How to work with him</p><p><br></p><p><br></p><p><br></p><p><strong>WANT MORE GOOD STUFF😉?&nbsp; Subscribe to our newsletter here👇</strong></p><p>https://emailmarketingexperiments.substack.com?r=8qx30</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapph</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.</p><p>From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>👤 <strong>GUEST RESOURCES</strong></p><p><br></p><p>Guest: Chijioke Chukwuekem (The Kontent Guru)</p><p><br></p><p>Website: https://reputationengine.com.ng/</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/</p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ The changes he made that lifted his open rates</p><p><br></p><p>✅ Why he turned to Gemini to diagnose his email issues</p><p><br></p><p>✅ How long it took to fix his inboxing problem (and what he tried before)</p><p><br></p><p>✅ Segmentation strategies: engaged vs unengaged subscribers</p><p><br></p><p>✅ How he leverages AI to streamline email marketing tasks</p><p><br></p><p>✅ Why the unsubscribe link is more important than you think</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE</strong></p><p><br></p><p>6:15 – His journey into email marketing and how he started</p><p><br></p><p>⏰ 11:39 – 🚨 Open rates confession: his biggest mistake</p><p><br></p><p>⏰ 16:23 – The brand he worked with &amp; how he found out emails were going to spam</p><p><br></p><p>⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)</p><p><br></p><p>⏰ 24:14 – The exact prompts he used to get results from Gemini</p><p><br></p><p>⏰ 27:14 – Deliverability improvements beyond Gemini</p><p><br></p><p>⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)</p><p><br></p><p>⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules</p><p><br></p><p>⏰ 45:33 – One email marketing myth he wants to bust</p><p><br></p><p>⏰ 48:58 – His top deliverability tip for new email marketers</p><p><br></p><p>⏰ 50:55 – How to connect with Chijioke</p><p><br></p><p>⏰ 52:08 – How to work with him</p><p><br></p><p><br></p><p><br></p><p><strong>WANT MORE GOOD STUFF😉?&nbsp; Subscribe to our newsletter here👇</strong></p><p>https://emailmarketingexperiments.substack.com?r=8qx30</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>CONNECT WITH HOST;</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p><br></p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://www.instagram.com/sapph</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/26-how-we-got-our-emails-out-of-spam-using-gemini-with-chijioke-the-kontent-guru]]></link><guid isPermaLink="false">Buzzsprout-17840163</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 14 Sep 2025 18:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp3" length="40063683" type="audio/mpeg"/><itunes:duration>55:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><itunes:summary>If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.  From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.     👤 GUEST RESOURCES  Guest: Chijioke Chukwuekem (The Kontent Guru)  Website: https://r...</itunes:summary></item><item><title>#25: Email Marketing Gone Wrong: 5 Experts share Their Biggest Email Marketing Mistakes</title><itunes:title>#25: Email Marketing Gone Wrong: 5 Experts share Their Biggest Email Marketing Mistakes </itunes:title><description><![CDATA[<p>https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.</p><p>Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀</p><p><br></p><p><br></p><p>💼 <strong>Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇;</strong></p><p><br></p><p>https://selar.com/theemailmarketingbriefcase</p><p><br></p><p><br></p><p> </p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE:</strong></p><p><br></p><p>⏰ 0:56- Teecee’s open rate confession</p><p><br></p><p>⏰ 7:37- Rihanna's open rate confessions </p><p><br></p><p>⏰ 9:52- One mistake that affected Felly's open rate</p><p><br></p><p>⏰ 10:51- Kornelija’s biggest Email Markerting failure </p><p><br></p><p>⏰ 17:56- Shannon's biggest Email marketing mistake </p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>🎧Want The Full Story? Listen to each Guest's Episode Here</strong>👇:</p><p><br></p><p>1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085</p><p><br></p><p>🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee</p><p><br></p><p><br></p><p><br></p><p><br></p><p>2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095</p><p>&nbsp;</p><p>&nbsp;🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119</p><p><br></p><p>&nbsp;🎙️&nbsp; Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672</p><p><br></p><p>&nbsp;🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990</p><p><br></p><p>🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon Vondy</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://ww</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.</p><p>Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀</p><p><br></p><p><br></p><p>💼 <strong>Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇;</strong></p><p><br></p><p>https://selar.com/theemailmarketingbriefcase</p><p><br></p><p><br></p><p> </p><p><br></p><p><br></p><p><strong>HIGHLIGHTS FROM EPISODE:</strong></p><p><br></p><p>⏰ 0:56- Teecee’s open rate confession</p><p><br></p><p>⏰ 7:37- Rihanna's open rate confessions </p><p><br></p><p>⏰ 9:52- One mistake that affected Felly's open rate</p><p><br></p><p>⏰ 10:51- Kornelija’s biggest Email Markerting failure </p><p><br></p><p>⏰ 17:56- Shannon's biggest Email marketing mistake </p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>🎧Want The Full Story? Listen to each Guest's Episode Here</strong>👇:</p><p><br></p><p>1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085</p><p><br></p><p>🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee</p><p><br></p><p><br></p><p><br></p><p><br></p><p>2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095</p><p>&nbsp;</p><p>&nbsp;🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119</p><p><br></p><p>&nbsp;🎙️&nbsp; Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672</p><p><br></p><p>&nbsp;🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic</p><p><br></p><p><br></p><p><br></p><p><br></p><p>&nbsp;5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990</p><p><br></p><p>🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon Vondy</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me:&nbsp;</p><p>Website-</p><p>https://sapphirelearninghub.com/services/</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.</p><p><br></p><p>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub</p><p>Instagram - https://ww</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/25-email-marketing-gone-wrong-5-experts-share-their-biggest-email-marketing-mistakes]]></link><guid isPermaLink="false">Buzzsprout-17800779</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 07 Sep 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/0c253842-5f29-4426-a85e-3b1a5a771458.mp3" length="14858356" type="audio/mpeg"/><itunes:duration>20:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><itunes:summary>https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.  Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀    💼 Stop losing sales...</itunes:summary></item><item><title>#24: The $14K Email Campaign That Brought Clients Back with Shannon Vondy</title><itunes:title>#24: The $14K Email Campaign That Brought Clients Back with Shannon Vondy</itunes:title><description><![CDATA[<p>If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.</p><p>My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.</p><p><br></p><p><br></p><p><br></p><p>👩‍💻 <strong>GUEST RESOURCES </strong></p><p><br></p><p>Guest: Shannon Vondy</p><p>Website: http://theemailclub.co</p><p>Instagram: https://www.instagram.com/mrs.vondy</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ The problem she spotted in her client’s emails (and how she fixed it)</p><p><br></p><p>✅ The exact sequence she used to boost rebookings</p><p><br></p><p>✅ How she encouraged customers to book earlier than ever</p><p><br></p><p>✅ Discounts vs. Bonuses: which works best and when</p><p><br></p><p>✅ Crafting CTAs that work on cold audiences</p><p><br></p><p>✅ The unexpected surprises she faced running this campaign</p><p><br></p><p>✅ What she’d do differently if she ran this again</p><p><br></p><p>✅ Other results she counted beyond sales growth</p><p><br></p><p>✅ Are double opt-ins a waste of time? Shannon’s take</p><p><br></p><p>✅ How email marketing fuels her business model</p><p><br></p><p>✅ Her exclusive Email Marketing Membership Club</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>EPISODE HIGHLIGHTS &amp; TIMESTAMPS</strong></p><p><br></p><p>⏰ 1:56 – Who Shannon is &amp; her journey into email marketing</p><p><br></p><p>⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)</p><p><br></p><p>⏰ 11:13 – The client backstory: how the $14K campaign began</p><p><br></p><p>⏰ 16:05 – How many emails she sent in the sequence &amp; her timing strategy</p><p><br></p><p>⏰ 16:21 – What she considers when building an effective funnel</p><p><br></p><p>⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely</p><p><br></p><p>⏰ 26:18 – Other actions Shannon used to encourage early bookings</p><p><br></p><p>⏰ 29:57 – The type of CTA she used for this offer</p><p><br></p><p>⏰ 31:21 – The tech stack behind this campaign</p><p><br></p><p>⏰ 34:33 – Her top tips for converting subscribers into paying customers</p><p><br></p><p>⏰ 40:25 – Myth #1 she wants to bust about email marketing</p><p><br></p><p>⏰ 40:36 – Myth #2 she busts 🔥</p><p><br></p><p>⏰ 45:00 – How she calculates conversion rate correctly</p><p><br></p><p>⏰ 47:10 – How she tracks which sales come from email</p><p><br></p><p>⏰ 53:04 – Her thoughts on the time-to-conversion metric</p><p><br></p><p>⏰ 57:00 – Where to connect with Shannon &amp; learn more about her</p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me: https://sapphirelearninghub.com/services/</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.</p><p>My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.</p><p><br></p><p><br></p><p><br></p><p>👩‍💻 <strong>GUEST RESOURCES </strong></p><p><br></p><p>Guest: Shannon Vondy</p><p>Website: http://theemailclub.co</p><p>Instagram: https://www.instagram.com/mrs.vondy</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>LISTEN OUT FOR</strong></p><p><br></p><p>✅ The problem she spotted in her client’s emails (and how she fixed it)</p><p><br></p><p>✅ The exact sequence she used to boost rebookings</p><p><br></p><p>✅ How she encouraged customers to book earlier than ever</p><p><br></p><p>✅ Discounts vs. Bonuses: which works best and when</p><p><br></p><p>✅ Crafting CTAs that work on cold audiences</p><p><br></p><p>✅ The unexpected surprises she faced running this campaign</p><p><br></p><p>✅ What she’d do differently if she ran this again</p><p><br></p><p>✅ Other results she counted beyond sales growth</p><p><br></p><p>✅ Are double opt-ins a waste of time? Shannon’s take</p><p><br></p><p>✅ How email marketing fuels her business model</p><p><br></p><p>✅ Her exclusive Email Marketing Membership Club</p><p><br></p><p><br></p><p><br></p><p><br></p><p><strong>EPISODE HIGHLIGHTS &amp; TIMESTAMPS</strong></p><p><br></p><p>⏰ 1:56 – Who Shannon is &amp; her journey into email marketing</p><p><br></p><p>⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)</p><p><br></p><p>⏰ 11:13 – The client backstory: how the $14K campaign began</p><p><br></p><p>⏰ 16:05 – How many emails she sent in the sequence &amp; her timing strategy</p><p><br></p><p>⏰ 16:21 – What she considers when building an effective funnel</p><p><br></p><p>⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely</p><p><br></p><p>⏰ 26:18 – Other actions Shannon used to encourage early bookings</p><p><br></p><p>⏰ 29:57 – The type of CTA she used for this offer</p><p><br></p><p>⏰ 31:21 – The tech stack behind this campaign</p><p><br></p><p>⏰ 34:33 – Her top tips for converting subscribers into paying customers</p><p><br></p><p>⏰ 40:25 – Myth #1 she wants to bust about email marketing</p><p><br></p><p>⏰ 40:36 – Myth #2 she busts 🔥</p><p><br></p><p>⏰ 45:00 – How she calculates conversion rate correctly</p><p><br></p><p>⏰ 47:10 – How she tracks which sales come from email</p><p><br></p><p>⏰ 53:04 – Her thoughts on the time-to-conversion metric</p><p><br></p><p>⏰ 57:00 – Where to connect with Shannon &amp; learn more about her</p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me: https://sapphirelearninghub.com/services/</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/24-the-14k-email-campaign-that-brought-clients-back-with-shannon-vondy]]></link><guid isPermaLink="false">Buzzsprout-17759990</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 31 Aug 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp3" length="43917664" type="audio/mpeg"/><itunes:duration>01:00:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><itunes:summary>If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.  My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.    👩‍💻 GUEST RESOURCES   Gues...</itunes:summary></item><item><title>#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency</title><itunes:title>#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency</itunes:title><description><![CDATA[<p><br/>✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.<br/><br/>This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.<br/><br/><br/><br/>🔗 <b>GUEST RESOURCES</b><br/><br/>Guest: Michaela Saber<br/>Instagram: https://www.instagram.com/mmdynamicduos<br/><br/>Link to community: https://www.skool.com/digital-duo-academy-7318<br/><br/>Website: https://www.mmdynamicduo.com<br/><br/><br/><br/><b><br/>LISTEN OUT FOR</b><br/><br/>✅ Michaela’s journey with growing her email list <br/><br/>✅ Past strategies she tried (what worked &amp; what didn’t) <br/><br/>✅ The key factors that influence email marketing success <br/><br/>✅ The “Borrow” method (one of the 3B’s) for list growth <br/><br/>✅ How to collaborate with aligned audiences <br/><br/>✅ Training your list to adapt to your sending frequency <br/><br/>✅ The power of knowing your audience &amp; defining key messages <br/><br/>✅ Using stories, product spotlights &amp; Q&amp;A for nurturing <br/><br/>✅ Building deeper relationships through your emails <br/><br/>✅ How service quality influences upselling <br/><br/>✅ Actionable strategies Michaela can implement right away <br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/>⏰ 1:23 – Meet Michaela Saber<br/><br/>⏰ 5:12 – Why this episode is different (a live coaching session)<br/><br/>⏰ 7:42 – The hardest part of email marketing for her<br/><br/>⏰ 8:07 – The issues Dr. Sapphire identified in her approach<br/><br/>⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained<br/><br/>✨ <b>Attract</b><br/>⏰ 10:34 – How Michaela grew her list to 300 subscribers<br/><br/>⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies) <br/>⏰ 16:05 – Leveraging collaboration to grow your list<br/><br/>⏰ 17:04 – Which strategy Michaela is starting first<br/><br/>💌 <b>Nurture &amp; Convert</b><br/>⏰19:52 – Michaela’s 3-part email sequence<br/><br/>⏰22:11 – How to engage new leads right away<br/><br/>⏰23:35 – How often should you email your list?<br/><br/>⏰26:00 – The importance of welcoming new subscribers with intention<br/><br/>⏰27:00 – Sending the right messages to segmented audiences<br/><br/>⏰35:05 – Key messaging as the North Star for your email list<br/><br/>⏰36:09 – How to structure conversations inside your nurture sequence<br/><br/>⏰37:45 – Tips for building an engaging welcome sequence<br/><br/>⚙️ <b>Optimize</b><br/>⏰41:26 – Following up with people who didn’t buy initially<br/><br/>⏰45:49 – Nurturing past buyers into repeat buyers<br/><br/>⏰53:04 – Engaging students already inside the course<br/><br/>🚀 <b>Action Steps</b><br/>⏰59:06 – First action point &amp; how to implement it<br/><br/>⏰62:04 – Second action point: VA to OBM transition<br/><br/>⏰64:41 – Michaela’s community &amp; how to follow her VA services<br/><br/>⏰67:57 – How Michaela feels af</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><br/>✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.<br/><br/>This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.<br/><br/><br/><br/>🔗 <b>GUEST RESOURCES</b><br/><br/>Guest: Michaela Saber<br/>Instagram: https://www.instagram.com/mmdynamicduos<br/><br/>Link to community: https://www.skool.com/digital-duo-academy-7318<br/><br/>Website: https://www.mmdynamicduo.com<br/><br/><br/><br/><b><br/>LISTEN OUT FOR</b><br/><br/>✅ Michaela’s journey with growing her email list <br/><br/>✅ Past strategies she tried (what worked &amp; what didn’t) <br/><br/>✅ The key factors that influence email marketing success <br/><br/>✅ The “Borrow” method (one of the 3B’s) for list growth <br/><br/>✅ How to collaborate with aligned audiences <br/><br/>✅ Training your list to adapt to your sending frequency <br/><br/>✅ The power of knowing your audience &amp; defining key messages <br/><br/>✅ Using stories, product spotlights &amp; Q&amp;A for nurturing <br/><br/>✅ Building deeper relationships through your emails <br/><br/>✅ How service quality influences upselling <br/><br/>✅ Actionable strategies Michaela can implement right away <br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/>⏰ 1:23 – Meet Michaela Saber<br/><br/>⏰ 5:12 – Why this episode is different (a live coaching session)<br/><br/>⏰ 7:42 – The hardest part of email marketing for her<br/><br/>⏰ 8:07 – The issues Dr. Sapphire identified in her approach<br/><br/>⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained<br/><br/>✨ <b>Attract</b><br/>⏰ 10:34 – How Michaela grew her list to 300 subscribers<br/><br/>⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies) <br/>⏰ 16:05 – Leveraging collaboration to grow your list<br/><br/>⏰ 17:04 – Which strategy Michaela is starting first<br/><br/>💌 <b>Nurture &amp; Convert</b><br/>⏰19:52 – Michaela’s 3-part email sequence<br/><br/>⏰22:11 – How to engage new leads right away<br/><br/>⏰23:35 – How often should you email your list?<br/><br/>⏰26:00 – The importance of welcoming new subscribers with intention<br/><br/>⏰27:00 – Sending the right messages to segmented audiences<br/><br/>⏰35:05 – Key messaging as the North Star for your email list<br/><br/>⏰36:09 – How to structure conversations inside your nurture sequence<br/><br/>⏰37:45 – Tips for building an engaging welcome sequence<br/><br/>⚙️ <b>Optimize</b><br/>⏰41:26 – Following up with people who didn’t buy initially<br/><br/>⏰45:49 – Nurturing past buyers into repeat buyers<br/><br/>⏰53:04 – Engaging students already inside the course<br/><br/>🚀 <b>Action Steps</b><br/>⏰59:06 – First action point &amp; how to implement it<br/><br/>⏰62:04 – Second action point: VA to OBM transition<br/><br/>⏰64:41 – Michaela’s community &amp; how to follow her VA services<br/><br/>⏰67:57 – How Michaela feels af</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/23-crafting-an-email-strategy-live-with-michaela-saber-from-nurturing-to-consistency]]></link><guid isPermaLink="false">Buzzsprout-17720390</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 24 Aug 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/a3404e7c-b7f1-4fed-b5ca-6bd56dbfa317.mp3" length="50409503" type="audio/mpeg"/><itunes:duration>01:09:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><itunes:summary> ✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.  This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.    🔗 GUEST RESOURCES  Guest: Michaela Saber Ins...</itunes:summary></item><item><title>#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</title><itunes:title>#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien</itunes:title><description><![CDATA[<p>In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.<br/><br/>She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.<br/><br/><br/><br/> <b>LISTEN OUT FOR</b><br/>✅ How she leveraged Black Friday campaigns to drive sales<br/><br/>✅ Why knowing where your subscribers and traffic come from matters<br/><br/></p><p>✅ The 4-email sequence she used — and the exact content she included<br/><br/></p><p>✅ The unexpected challenges she faced while running this email experiment<br/><br/>✅ Her favorite subject line ever written (and why it worked so well)</p><p>✅ Incorporating email marketing in your business beyond having a website<br/><br/><br/><br/><br/><br/>📌 HIGHLIGHTS FROM THE EPISODE<br/><br/>⏰1:57 – Her journey into email marketing</p><p>⏰4:29 – The biggest mistake she made with open rates </p><p>⏰7:34 – The client backstory: 5X list growth explained<br/><br/>⏰17:55 – Identifying gaps during email auditing <br/><br/>⏰28:34 – The sequence she sends after sign-ups <br/><br/>⏰30:19 – What she would do differently if starting over again <br/><br/>⏰40:26 – The first email marketing myth she debunks <br/><br/>⏰44:41 – The second myth she busts <br/><br/></p><p>⏰47:31 - The third myth she debunked </p><p>⏰54:32 - One email marketing metric she&apos;d choose if she&apos;s to track one and why</p><p>⏰56:21 - How to connect with her<br/><br/><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.<br/><br/>She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.<br/><br/><br/><br/> <b>LISTEN OUT FOR</b><br/>✅ How she leveraged Black Friday campaigns to drive sales<br/><br/>✅ Why knowing where your subscribers and traffic come from matters<br/><br/></p><p>✅ The 4-email sequence she used — and the exact content she included<br/><br/></p><p>✅ The unexpected challenges she faced while running this email experiment<br/><br/>✅ Her favorite subject line ever written (and why it worked so well)</p><p>✅ Incorporating email marketing in your business beyond having a website<br/><br/><br/><br/><br/><br/>📌 HIGHLIGHTS FROM THE EPISODE<br/><br/>⏰1:57 – Her journey into email marketing</p><p>⏰4:29 – The biggest mistake she made with open rates </p><p>⏰7:34 – The client backstory: 5X list growth explained<br/><br/>⏰17:55 – Identifying gaps during email auditing <br/><br/>⏰28:34 – The sequence she sends after sign-ups <br/><br/>⏰30:19 – What she would do differently if starting over again <br/><br/>⏰40:26 – The first email marketing myth she debunks <br/><br/>⏰44:41 – The second myth she busts <br/><br/></p><p>⏰47:31 - The third myth she debunked </p><p>⏰54:32 - One email marketing metric she&apos;d choose if she&apos;s to track one and why</p><p>⏰56:21 - How to connect with her<br/><br/><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/22-how-one-email-marketing-experiment-led-to-5x-list-growth-surprising-sales-wins-with-comfort-essien]]></link><guid isPermaLink="false">Buzzsprout-17681863</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 17 Aug 2025 08:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp3" length="42221715" type="audio/mpeg"/><itunes:duration>58:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><itunes:summary>In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.  She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.     LISTEN OUT FOR ✅ How she leveraged Black Friday...</itunes:summary></item><item><title>#21:  Mastering Email Marketing for Service Providers &amp; Coaches: Strategies That Convert with Peace Okuns</title><itunes:title>#21:  Mastering Email Marketing for Service Providers &amp; Coaches: Strategies That Convert with Peace Okuns</itunes:title><description><![CDATA[<p>In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.</p><p>Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.</p><p><br></p><p><br></p><p><br></p><p>🔗 <strong>Guest Resources</strong></p><p><br></p><p>Guest: Peace Okuns</p><p>🌐 Website: http://www.crestwords.com&nbsp;</p><p>📱 Instagram: https://www.instagram.com/crestwordscs </p><p><br></p><p><br></p><p><br></p><p>👂🏾 <strong>Listen Out For</strong></p><p><br></p><p>✅ What the guest loves most about email marketing ❤️</p><p><br></p><p>✅ The expectations she had when starting out email marketing for service providers</p><p><br></p><p>✅ What exactly she was testing when sending out her emails 🧪</p><p><br></p><p>✅ Important questions to ask when creating valuable emails</p><p><br></p><p>✅ Handling the fear of bombarding your list 📩</p><p><br></p><p>✅ How long it took her before she started seeing results</p><p><br></p><p>✅ Some of the biggest lessons she learned from testing her strategy</p><p><br></p><p>✅ The one piece of advice she’d give coaches/service providers ✨</p><p><br></p><p>✅ The importance of A/B testing for email success</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>Highlights from the Episode</strong></p><p><br></p><p>⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey</p><p><br></p><p>⏰ 3:02 – A weird response she has gotten from email subscribers</p><p><br></p><p>⏰ 5:35 – Her thoughts on ConvertKit Creator's Network</p><p><br></p><p>⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing</p><p><br></p><p>⏰ 11:52– What she learned from the test she did when she started</p><p><br></p><p>⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write</p><p><br></p><p>⏰ 15:58 – The email strategy she used and how she implemented it</p><p><br></p><p>⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails</p><p><br></p><p>⏰ 22:13 – Where formulas come in when creating valuable emails</p><p><br></p><p>⏰ 23:46 – Implementing this strategy during a sales season or launch</p><p><br></p><p>⏰ 26:44 – The results she saw from implementing this strategy</p><p><br></p><p>⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time</p><p><br></p><p>⏰ 35:12 – What she uses for this strategy besides email service providers</p><p><br></p><p>⏰ 37:54 – Can people with an already established list still apply this?</p><p><br></p><p>🚨 Open Rate Confessions👇</p><p>⏰ 39:33 – Her biggest open rate revelation</p><p><br></p><p>⏰ 44:32 – Her favourite subject line when crafting emails</p><p><br></p><p>⏰ 50:35 – Advice to her younger self on email marketing</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.</p><p>Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.</p><p><br></p><p><br></p><p><br></p><p>🔗 <strong>Guest Resources</strong></p><p><br></p><p>Guest: Peace Okuns</p><p>🌐 Website: http://www.crestwords.com&nbsp;</p><p>📱 Instagram: https://www.instagram.com/crestwordscs </p><p><br></p><p><br></p><p><br></p><p>👂🏾 <strong>Listen Out For</strong></p><p><br></p><p>✅ What the guest loves most about email marketing ❤️</p><p><br></p><p>✅ The expectations she had when starting out email marketing for service providers</p><p><br></p><p>✅ What exactly she was testing when sending out her emails 🧪</p><p><br></p><p>✅ Important questions to ask when creating valuable emails</p><p><br></p><p>✅ Handling the fear of bombarding your list 📩</p><p><br></p><p>✅ How long it took her before she started seeing results</p><p><br></p><p>✅ Some of the biggest lessons she learned from testing her strategy</p><p><br></p><p>✅ The one piece of advice she’d give coaches/service providers ✨</p><p><br></p><p>✅ The importance of A/B testing for email success</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p> <strong>Highlights from the Episode</strong></p><p><br></p><p>⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey</p><p><br></p><p>⏰ 3:02 – A weird response she has gotten from email subscribers</p><p><br></p><p>⏰ 5:35 – Her thoughts on ConvertKit Creator's Network</p><p><br></p><p>⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing</p><p><br></p><p>⏰ 11:52– What she learned from the test she did when she started</p><p><br></p><p>⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write</p><p><br></p><p>⏰ 15:58 – The email strategy she used and how she implemented it</p><p><br></p><p>⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails</p><p><br></p><p>⏰ 22:13 – Where formulas come in when creating valuable emails</p><p><br></p><p>⏰ 23:46 – Implementing this strategy during a sales season or launch</p><p><br></p><p>⏰ 26:44 – The results she saw from implementing this strategy</p><p><br></p><p>⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time</p><p><br></p><p>⏰ 35:12 – What she uses for this strategy besides email service providers</p><p><br></p><p>⏰ 37:54 – Can people with an already established list still apply this?</p><p><br></p><p>🚨 Open Rate Confessions👇</p><p>⏰ 39:33 – Her biggest open rate revelation</p><p><br></p><p>⏰ 44:32 – Her favourite subject line when crafting emails</p><p><br></p><p>⏰ 50:35 – Advice to her younger self on email marketing</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/21-mastering-email-marketing-for-service-providers-coaches-strategies-that-convert-with-peace-okuns]]></link><guid isPermaLink="false">Buzzsprout-17646251</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 10 Aug 2025 07:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/2d155cd3-976b-4ee3-bf72-bdbe9a20f1a0.mp3" length="37748618" type="audio/mpeg"/><itunes:duration>52:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><itunes:summary>In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.  Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode w...</itunes:summary></item><item><title>#20: Create Your Welcome Sequence Map With Dr. Sapphire</title><itunes:title>#20: Create Your Welcome Sequence Map With Dr. Sapphire </itunes:title><description><![CDATA[<p>This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist &amp; Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.</p><p>Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>📌 <strong>Inside This Episode:</strong></p><p>✨ How to create a welcome sequence with intention, not guesswork.</p><p><br></p><p>✨ The purpose behind every email in a sequence — from welcome to CTA.</p><p><br></p><p>✨ Why social media isn’t enough and how email fills the gap.</p><p><br></p><p>&nbsp;✨ Real-time feedback on welcome sequence outlines from participants.</p><p><br></p><p>✨ How to structure your first few emails to boost deliverability and engagement.</p><p><br></p><p>✨ Using more than one email a day strategically.</p><p><br></p><p>✨ What makes an email “sales-focused” and how to add it in.</p><p><br></p><p>✨ The underrated power of addressing objections through FAQs.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>🧠 <strong>Listen Out For:</strong></p><p><br></p><p>✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.</p><p><br></p><p>✅ What challenge participants aim to achieve with their welcome sequences.</p><p><br></p><p>✅ The core goal of her welcome sequence and how it's strategically mapped.</p><p><br></p><p>✅ What each email in a welcome sequence should represent and accomplish.</p><p><br></p><p>✅ The surprising benefit of sending more than one email a day.</p><p><br></p><p>✅ What defines a sales-focused email.</p><p><br></p><p>✅ How incorporating frequently asked questions enhances your sequence’s impact.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>🎯 <strong>Highlights from the Episode:</strong></p><p><br></p><p>⏰ 1:12 – A thought-provoking question she asks her podcast guests</p><p><br></p><p>⏰ 5:13– 4 key roles emails should play in your nurture sequence&nbsp;</p><p><br></p><p><br></p><p>⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇&nbsp;</p><p><br></p><p>⏰ 17:28 - The core goal of her welcome sequence</p><p><br></p><p>⏰ 17:45 – Mapping out the reader’s journey through the emails</p><p><br></p><p>⏰ 19:35 – Taking your audience from “cold” to “converted”</p><p><br></p><p><br></p><p>⏰19:48 – What your first email should actually do.</p><p><br></p><p>⏰24:34- The role of the second email in a welcome sequence</p><p><br></p><p>⏰28:33 – Tip: Set the right expectations from your first email</p><p><br></p><p>⏰ 30:27 – Blending your welcome series with a sales-focused sequence</p><p><br></p><p>⏰30:27 – Choosing how many emails to include in your sequence</p><p><br></p><p>⏰ 46:44 – Improving deliverability rates from the first email</p><p><br></p><p>⏰ 48:15 – Real-time review of a participant’s welcome sequence outline</p><p><br></p><p>⏰ 50:49 – Another participant’s outline and how to improve it</p><p><br></p><p>⏰ 52:57 – How many emails are ideal in a welcome sequence?</p><p><br></p><p>⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?</p><p><br></p><p>⏰ 57:32 – Live class feedback and wrap-up</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist &amp; Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.</p><p>Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>📌 <strong>Inside This Episode:</strong></p><p>✨ How to create a welcome sequence with intention, not guesswork.</p><p><br></p><p>✨ The purpose behind every email in a sequence — from welcome to CTA.</p><p><br></p><p>✨ Why social media isn’t enough and how email fills the gap.</p><p><br></p><p>&nbsp;✨ Real-time feedback on welcome sequence outlines from participants.</p><p><br></p><p>✨ How to structure your first few emails to boost deliverability and engagement.</p><p><br></p><p>✨ Using more than one email a day strategically.</p><p><br></p><p>✨ What makes an email “sales-focused” and how to add it in.</p><p><br></p><p>✨ The underrated power of addressing objections through FAQs.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>🧠 <strong>Listen Out For:</strong></p><p><br></p><p>✅ The synergy between social media and email in Dr. Sapphire’s ecosystem.</p><p><br></p><p>✅ What challenge participants aim to achieve with their welcome sequences.</p><p><br></p><p>✅ The core goal of her welcome sequence and how it's strategically mapped.</p><p><br></p><p>✅ What each email in a welcome sequence should represent and accomplish.</p><p><br></p><p>✅ The surprising benefit of sending more than one email a day.</p><p><br></p><p>✅ What defines a sales-focused email.</p><p><br></p><p>✅ How incorporating frequently asked questions enhances your sequence’s impact.</p><p><br></p><p><br></p><p><br></p><p><br></p><p>🎯 <strong>Highlights from the Episode:</strong></p><p><br></p><p>⏰ 1:12 – A thought-provoking question she asks her podcast guests</p><p><br></p><p>⏰ 5:13– 4 key roles emails should play in your nurture sequence&nbsp;</p><p><br></p><p><br></p><p>⏰ 16:39 – Story Part Worksheet: How to begin structuring your sequence👇&nbsp;</p><p><br></p><p>⏰ 17:28 - The core goal of her welcome sequence</p><p><br></p><p>⏰ 17:45 – Mapping out the reader’s journey through the emails</p><p><br></p><p>⏰ 19:35 – Taking your audience from “cold” to “converted”</p><p><br></p><p><br></p><p>⏰19:48 – What your first email should actually do.</p><p><br></p><p>⏰24:34- The role of the second email in a welcome sequence</p><p><br></p><p>⏰28:33 – Tip: Set the right expectations from your first email</p><p><br></p><p>⏰ 30:27 – Blending your welcome series with a sales-focused sequence</p><p><br></p><p>⏰30:27 – Choosing how many emails to include in your sequence</p><p><br></p><p>⏰ 46:44 – Improving deliverability rates from the first email</p><p><br></p><p>⏰ 48:15 – Real-time review of a participant’s welcome sequence outline</p><p><br></p><p>⏰ 50:49 – Another participant’s outline and how to improve it</p><p><br></p><p>⏰ 52:57 – How many emails are ideal in a welcome sequence?</p><p><br></p><p>⏰ 54:26 – Should you cross-sell right after delivering a lead magnet?</p><p><br></p><p>⏰ 57:32 – Live class feedback and wrap-up</p><p><br></p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/20-create-your-welcome-sequence-map-with-dr-sapphire]]></link><guid isPermaLink="false">Buzzsprout-17605714</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 03 Aug 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3" length="41538490" type="audio/mpeg"/><itunes:duration>57:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode><itunes:summary>This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist and Educator, Dr. Sapphire. If you&apos;ve ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.  Whether you&apos;re building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to...</itunes:summary></item><item><title>#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. Sapphire</title><itunes:title>#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. Sapphire</itunes:title><description><![CDATA[<p><br/>Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:<br/><br/>✅ The 5 most important factors you should consider before committing to an email tool<br/>✅ Myths to avoid so you don’t waste time and money<br/>✅ How to know if you should go for free or paid tools<br/>✅ What your industry, list size, and marketing goals have to do with your choice<br/><br/>If you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business.<br/><br/></p><p><br/></p><p><b>RESOURCES FROM THE LIVE CLASS👇<br/></b><br/>Quiz Link: https://whatemailmarketingtool.lovable.app/quiz<br/><br/><br/><br/>Link to start and grow club: http://sapphirelearninghub.com/startandgrowclub/<br/><br/><br/><br/><br/><br/><b>LISTEN OUT FOR</b><br/><br/>✅ What shaped her journey &amp; experience with over 20 email marketing tools<br/><br/>✅ The #1 thing participants in the challenge look for when choosing a tool<br/><br/>✅ Key factors that should influence your decision before committing to an email tool<br/><br/>✅ Why your industry type matters when picking an email service provider<br/><br/>✅ How to decide if you can sustain a paid service long-term<br/><br/>✅ Knowing your non-negotiables before signing up for any tool<br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/><br/>🎯 Ready to finally choose the right email marketing tool for your business? Start here!<br/><br/>⏰ 3:37 – Why she has used over 20 email marketing tools</p><p><br/>⏰ 17:04 – One myth about email marketing tools she wants to burst</p><p><br/>⏰ 20:48 – The 1st key factor to consider: The industry you fall under</p><p><br/>⏰ 25:62 – The 2nd factor: Should you go for a free or paid service?</p><p><br/>⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools</p><p><br/>⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics?</p><p><br/>⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice<br/><b><br/>📌 QUESTIONS &amp; ANSWERS</b><br/>⏰ 56:03 – How to get a domain before starting an email list<br/><br/><b>HERE&apos;S SOME TEA YOU SHOULDN&apos;T MISS</b>👇<br/>⏰ 65:02 – What the Start and Grow Club is all about<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You se</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><br/>Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:<br/><br/>✅ The 5 most important factors you should consider before committing to an email tool<br/>✅ Myths to avoid so you don’t waste time and money<br/>✅ How to know if you should go for free or paid tools<br/>✅ What your industry, list size, and marketing goals have to do with your choice<br/><br/>If you’ve ever felt stuck or confused about which tool is right for you, this episode will guide you to make the smartest decision for your business.<br/><br/></p><p><br/></p><p><b>RESOURCES FROM THE LIVE CLASS👇<br/></b><br/>Quiz Link: https://whatemailmarketingtool.lovable.app/quiz<br/><br/><br/><br/>Link to start and grow club: http://sapphirelearninghub.com/startandgrowclub/<br/><br/><br/><br/><br/><br/><b>LISTEN OUT FOR</b><br/><br/>✅ What shaped her journey &amp; experience with over 20 email marketing tools<br/><br/>✅ The #1 thing participants in the challenge look for when choosing a tool<br/><br/>✅ Key factors that should influence your decision before committing to an email tool<br/><br/>✅ Why your industry type matters when picking an email service provider<br/><br/>✅ How to decide if you can sustain a paid service long-term<br/><br/>✅ Knowing your non-negotiables before signing up for any tool<br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/><br/>🎯 Ready to finally choose the right email marketing tool for your business? Start here!<br/><br/>⏰ 3:37 – Why she has used over 20 email marketing tools</p><p><br/>⏰ 17:04 – One myth about email marketing tools she wants to burst</p><p><br/>⏰ 20:48 – The 1st key factor to consider: The industry you fall under</p><p><br/>⏰ 25:62 – The 2nd factor: Should you go for a free or paid service?</p><p><br/>⏰ 27:33 – The 3rd factor: How your list size affects your choice of email tools</p><p><br/>⏰ 29:33 – The 4th factor: What matters most to you—simplicity, automation, analytics, or aesthetics?</p><p><br/>⏰ 37:32 – The 5th factor: How your vibe and work style influence your choice<br/><b><br/>📌 QUESTIONS &amp; ANSWERS</b><br/>⏰ 56:03 – How to get a domain before starting an email list<br/><br/><b>HERE&apos;S SOME TEA YOU SHOULDN&apos;T MISS</b>👇<br/>⏰ 65:02 – What the Start and Grow Club is all about<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You se</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/19-what-email-marketing-tools-should-i-use-5-keys-factors-to-consider-with-dr-sapphire]]></link><guid isPermaLink="false">Buzzsprout-17570784</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 27 Jul 2025 20:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3" length="58190365" type="audio/mpeg"/><itunes:duration>01:20:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><itunes:summary> Choosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:  ✅ The 5 most important factors you should consider before committing to an email tool ✅ Myths to avoid so you don’t waste time and money ✅ How to know if you should go for free or paid tools ✅ What your industry, list size, and marketing goals have to do with your choice  If you’ve ever felt st...</itunes:summary></item><item><title>#18: Boosting Open &amp; Click-Through Rates: Practical Email Marketing Lessons with Sandra Tabansi</title><itunes:title>#18: Boosting Open &amp; Click-Through Rates: Practical Email Marketing Lessons with Sandra Tabansi</itunes:title><description><![CDATA[<p><b>INSIDE THIS EPISODE:</b></p><p><br/>Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.<br/><br/>If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!<br/><br/><br/><br/><br/><b>GUEST RESOURCES:</b><br/><br/>👤 Guest:  Sandra Tabansi<br/><br/>📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/<br/><br/><br/><br/><br/><b>LISTEN OUT FOR </b><br/><br/>✅ When Sandra struggled with getting people to click—and what changed<br/><br/>✅ How and why she implemented segmentation for better engagement<br/><br/>✅ The type of CTA that works best—and how to choose the right timing for maximum clicks<br/><br/>✅ How she tracks data to identify the real engines driving email list growth<br/><br/>✅ Why understanding your click-through rates &amp; open rates can make or break your strategy<br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/>🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!<br/><br/>⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list<br/><br/>⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)<br/><br/>⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits<br/><br/>⏰ 28:32 – The results after tweaking her emails<br/><br/>⏰ 30:44 – How the new strategies impacted her email metrics<br/><br/>⏰ 38:15 – Using social listening to grow your brand<br/><br/><br/>🚨Open Rate Confession👇<br/>⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)<br/><br/><br/>⏰ 43:49 – How to join Sandra’s newsletter<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.<br/><br/>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub<br/>Instagram - https://www.instagram.com/sapphirelearninghub<br/>Store - https://sapphirelearninghub.nestuge.com/<br/>Community -<br/><br/><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><b>INSIDE THIS EPISODE:</b></p><p><br/>Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.<br/><br/>If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!<br/><br/><br/><br/><br/><b>GUEST RESOURCES:</b><br/><br/>👤 Guest:  Sandra Tabansi<br/><br/>📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/<br/><br/><br/><br/><br/><b>LISTEN OUT FOR </b><br/><br/>✅ When Sandra struggled with getting people to click—and what changed<br/><br/>✅ How and why she implemented segmentation for better engagement<br/><br/>✅ The type of CTA that works best—and how to choose the right timing for maximum clicks<br/><br/>✅ How she tracks data to identify the real engines driving email list growth<br/><br/>✅ Why understanding your click-through rates &amp; open rates can make or break your strategy<br/><br/><br/><br/><br/><br/><b>EPISODE HIGHLIGHTS</b><br/>🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!<br/><br/>⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list<br/><br/>⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)<br/><br/>⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits<br/><br/>⏰ 28:32 – The results after tweaking her emails<br/><br/>⏰ 30:44 – How the new strategies impacted her email metrics<br/><br/>⏰ 38:15 – Using social listening to grow your brand<br/><br/><br/>🚨Open Rate Confession👇<br/>⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)<br/><br/><br/>⏰ 43:49 – How to join Sandra’s newsletter<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.<br/><br/>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub<br/>Instagram - https://www.instagram.com/sapphirelearninghub<br/>Store - https://sapphirelearninghub.nestuge.com/<br/>Community -<br/><br/><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/18-boosting-open-click-through-rates-practical-email-marketing-lessons-with-sandra-tabansi]]></link><guid isPermaLink="false">Buzzsprout-17532296</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 20 Jul 2025 13:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/ba97c169-2e41-40c2-84bb-d105dc977aab.mp3" length="33498465" type="audio/mpeg"/><itunes:duration>46:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><itunes:summary>INSIDE THIS EPISODE:  Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.  If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!     GUEST RESOURCES:  👤 Guest:  Sandra Tabansi  📩Lin...</itunes:summary></item><item><title>#17: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering</title><itunes:title>#17: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering </itunes:title><description><![CDATA[<p>In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.</p><p><br></p><p>Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.</p><p><br></p><p><br></p><p>&nbsp;GUEST RESOURCES</p><p><br></p><p>👤 Guest: Rhianna Clavering&nbsp;</p><p><br></p><p>🌐 LinkedIn: https://www.linkedin.com/in/rhianna-clavering</p><p><br></p><p><br></p><p><strong>A QUICK TREAT BEFORE THE GOOD STUFF👇</strong></p><p>Here's the link to register for Lead Magnet In A Week&nbsp; (July 14th - 20th)</p><p><br></p><p>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!</p><p><br></p><p>Link: https://lmiaw.sendpulse.website/</p><p><br></p><p><br></p><p><br></p><p>LISTEN OUT FOR:</p><p><br></p><p>✅ Her unique approach to writing to-do lists (it’s not what you think!)</p><p><br></p><p>✅ Rhianna’s unexpected journey into email and digital marketing</p><p><br></p><p>✅ Whether she automated the abandoned cart sequence and how it performed</p><p><br></p><p>✅ Her creative angle for writing abandoned cart emails that convert</p><p><br></p><p>✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)</p><p><br></p><p>✅ Her honest response to those who believe “email marketing is dead”</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>⏰ EPISODE HIGHLIGHTS</p><p><br></p><p>🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!</p><p><br></p><p>⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.</p><p><br></p><p>⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work</p><p><br></p><p>⏰ 15:22 – How the abandoned cart system was built and automated for better conversions</p><p><br></p><p>⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?</p><p><br></p><p>⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned</p><p><br></p><p>⏰ 46:08 – 3 proven psychological triggers that make people open emails</p><p><br></p><p>⏰ 50:03 – Busted: 3 big myths people still believe about email marketing</p><p><br></p><p>⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategy</p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.</p><p><br></p><p>Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.</p><p><br></p><p><br></p><p>&nbsp;GUEST RESOURCES</p><p><br></p><p>👤 Guest: Rhianna Clavering&nbsp;</p><p><br></p><p>🌐 LinkedIn: https://www.linkedin.com/in/rhianna-clavering</p><p><br></p><p><br></p><p><strong>A QUICK TREAT BEFORE THE GOOD STUFF👇</strong></p><p>Here's the link to register for Lead Magnet In A Week&nbsp; (July 14th - 20th)</p><p><br></p><p>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!</p><p><br></p><p>Link: https://lmiaw.sendpulse.website/</p><p><br></p><p><br></p><p><br></p><p>LISTEN OUT FOR:</p><p><br></p><p>✅ Her unique approach to writing to-do lists (it’s not what you think!)</p><p><br></p><p>✅ Rhianna’s unexpected journey into email and digital marketing</p><p><br></p><p>✅ Whether she automated the abandoned cart sequence and how it performed</p><p><br></p><p>✅ Her creative angle for writing abandoned cart emails that convert</p><p><br></p><p>✅ What she believes is the best time to send emails (and why it’s not one-size-fits-all)</p><p><br></p><p>✅ Her honest response to those who believe “email marketing is dead”</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>⏰ EPISODE HIGHLIGHTS</p><p><br></p><p>🎯 Ready to go from stale B2B emails to high-performing, conversation-starting messages? Let’s go!</p><p><br></p><p>⏰ 12:33 – Introduction to PestFix: The B2B brand Rhianna worked on.</p><p><br></p><p>⏰ 14:11 – The goal behind setting up an abandoned cart sequence and her approach to making it work</p><p><br></p><p>⏰ 15:22 – How the abandoned cart system was built and automated for better conversions</p><p><br></p><p>⏰ 24:03 – HTML vs. plain text: Which format performed best in her experience?</p><p><br></p><p>⏰ 42:04 – Open Rate Confession: A surprising campaign moment that didn’t go as planned</p><p><br></p><p>⏰ 46:08 – 3 proven psychological triggers that make people open emails</p><p><br></p><p>⏰ 50:03 – Busted: 3 big myths people still believe about email marketing</p><p><br></p><p>⏰ 54:44 – Rhianna’s final advice for anyone rethinking their email marketing strategy</p><p><br></p><p><br></p><p><br></p><p>CONNECT WITH HOST;</p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.</p><p><br></p><p>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?</p><p>Instagram - https://www.instagram.com/sapphirelearninghub/</p><p>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/</p><p><br></p><p><br></p><p><br></p><p>Online Email Marketing School🎓&nbsp; -&nbsp;</p><p>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p><br></p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p><br></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><p><br></p><ul><li> </li><li><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"><strong>Work With Me:</strong> Click Here to View All Email Marketing Services</a></li><li><br></li><li> </li><li> <a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a>: https://www.instagram.com/dr.sapphire_/</li><li><br></li><li> </li><li> <a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a><strong>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li><li> </li></ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/17-out-of-the-box-email-marketing-strategies-with-rhianna-clavering]]></link><guid isPermaLink="false">Buzzsprout-17495095</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 13 Jul 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp3" length="41899574" type="audio/mpeg"/><itunes:duration>58:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><itunes:summary>In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.  Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss.    GUEST RESOURCES  👤 Guest: Rhianna ...</itunes:summary></item><item><title>#16: My Webinar Email Sequence that “Works like a Charm&quot; – With Kornelija Vukasovic</title><itunes:title>#16: My Webinar Email Sequence that “Works like a Charm&quot; – With Kornelija Vukasovic</itunes:title><description><![CDATA[<p>Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.<br/><br/>If you&apos;ve been asking yourself:<br/><br/>How many emails should I send before a webinar?<br/><br/>Should I use plain text or design-heavy templates?<br/><br/>What&apos;s the real difference between B2B and B2C sequences? ...then this one is for you</p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/<br/><br/><br/><br/><br/><br/>👤 <b>GUEST RESOURCES:</b><br/><br/>Guest: Kornelija Vukasovic<br/><br/>LinkedIn: https://www.linkedin.com/in/kornelijavukasovic/ <br/><br/><br/><br/><br/><br/><b>LISTEN OUT FOR</b>:<br/><br/>✅ How her journey in email marketing began<br/><br/>✅ The role email marketing plays in her business<br/><br/>✅ Dr. Sapphire’s result from a 6-email webinar sequence<br/><br/>✅ Using interactive calendar links to increase webinar attendance<br/><br/>✅ How she incorporates reply emails to boost engagement and deliverability<br/><br/>✅ Does she send webinar sequences to non-registrants?<br/><br/>✅ Plain text vs design-heavy emails – what works better for her<br/><br/>✅ Key differences between B2B and B2C email marketing strategies<br/><br/>✅ Using testing to determine how many webinar emails to send<br/><br/>✅ Double opt-in vs single opt-in – her preference and why<br/><br/>✅ Evergreen vs live launches – which works best?<br/><br/><br/><br/><br/><br/>⏰ <b>EPISODE HIGHLIGHTS</b><br/><br/>🎯 Ready to go from over-sending webinar emails to a simpler, smarter funnel? Tune in!<br/><br/>⏰ 8:13 – One big change she’s noticed since starting email marketing<br/><br/>⏰ 10:35 – What she wanted to achieve that led to her discovering her webinar sequence method<br/><br/>⏰ 12:06 – What she focused on in her webinar emails<br/><br/>⏰ 14:14 – Dr. Sapphire’s approach to webinar sequences<br/><br/>⏰ 16:45 – What happened when Kornelija cut her webinar emails from 6 to 3<br/><br/>⏰ 24:32 – Timing between her 3 reminder emails – scheduled or automated?<br/><br/>⏰ 30:02 – How she sees AI affecting the future of email marketing<br/><br/>⏰ 34:06 – Open &amp; click results from her 3-email webinar sequence<br/><br/> 💥 OPEN RATE CONFESSION<br/><br/>⏰ 38:10 – The campaign that almost flopped<br/><br/>⏰ 45:38 – Should new subscribers complete a welcome sequence before receiving regular emails? Here’s her honest take<br/><br/>⏰ 49:38 – Where to find and connect with Kornelija online<br/><br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start </p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.<br/><br/>If you&apos;ve been asking yourself:<br/><br/>How many emails should I send before a webinar?<br/><br/>Should I use plain text or design-heavy templates?<br/><br/>What&apos;s the real difference between B2B and B2C sequences? ...then this one is for you</p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/<br/><br/><br/><br/><br/><br/>👤 <b>GUEST RESOURCES:</b><br/><br/>Guest: Kornelija Vukasovic<br/><br/>LinkedIn: https://www.linkedin.com/in/kornelijavukasovic/ <br/><br/><br/><br/><br/><br/><b>LISTEN OUT FOR</b>:<br/><br/>✅ How her journey in email marketing began<br/><br/>✅ The role email marketing plays in her business<br/><br/>✅ Dr. Sapphire’s result from a 6-email webinar sequence<br/><br/>✅ Using interactive calendar links to increase webinar attendance<br/><br/>✅ How she incorporates reply emails to boost engagement and deliverability<br/><br/>✅ Does she send webinar sequences to non-registrants?<br/><br/>✅ Plain text vs design-heavy emails – what works better for her<br/><br/>✅ Key differences between B2B and B2C email marketing strategies<br/><br/>✅ Using testing to determine how many webinar emails to send<br/><br/>✅ Double opt-in vs single opt-in – her preference and why<br/><br/>✅ Evergreen vs live launches – which works best?<br/><br/><br/><br/><br/><br/>⏰ <b>EPISODE HIGHLIGHTS</b><br/><br/>🎯 Ready to go from over-sending webinar emails to a simpler, smarter funnel? Tune in!<br/><br/>⏰ 8:13 – One big change she’s noticed since starting email marketing<br/><br/>⏰ 10:35 – What she wanted to achieve that led to her discovering her webinar sequence method<br/><br/>⏰ 12:06 – What she focused on in her webinar emails<br/><br/>⏰ 14:14 – Dr. Sapphire’s approach to webinar sequences<br/><br/>⏰ 16:45 – What happened when Kornelija cut her webinar emails from 6 to 3<br/><br/>⏰ 24:32 – Timing between her 3 reminder emails – scheduled or automated?<br/><br/>⏰ 30:02 – How she sees AI affecting the future of email marketing<br/><br/>⏰ 34:06 – Open &amp; click results from her 3-email webinar sequence<br/><br/> 💥 OPEN RATE CONFESSION<br/><br/>⏰ 38:10 – The campaign that almost flopped<br/><br/>⏰ 45:38 – Should new subscribers complete a welcome sequence before receiving regular emails? Here’s her honest take<br/><br/>⏰ 49:38 – Where to find and connect with Kornelija online<br/><br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start </p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/16-my-webinar-email-sequence-that-works-like-a-charm-with-kornelija-vukasovic]]></link><guid isPermaLink="false">Buzzsprout-17454672</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 06 Jul 2025 07:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/fc48250e-cbab-4604-8c67-1a81f4ffa242.mp3" length="37361427" type="audio/mpeg"/><itunes:duration>51:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><itunes:summary>Wondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.  If you&apos;ve been asking yourself:  How many emails s...</itunes:summary></item><item><title>#15: 5 Ways To Fix Your Email List When Tagging Hasn&apos;t been Done</title><itunes:title>#15: 5 Ways To Fix Your Email List When Tagging Hasn&apos;t been Done</itunes:title><description><![CDATA[<p><br/>In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.<br/><br/>Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/><br/><br/><br/>🌐 <b>GUEST RESOURCES:</b><br/><br/>👤 Guest: Elle Juliette<br/><br/>📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/<br/><br/>🔗 Website: https://ellejuliettecopyandmarketing.com<br/><br/><br/><br/><br/><b>LISTEN OUT FOR:</b><br/><br/>✅ The role email marketing plays in Elle’s business<br/><br/>✅ Her favorite email project so far<br/><br/>✅ How to handle unsubscribes without emotions (and how they save you time &amp; money)<br/><br/>✅ How long a real segmentation + tagging project lasted<br/><br/>✅ Should new subscribers complete the welcome sequence before newsletters?<br/><br/>✅ Elle’s favorite thing to test in email marketing<br/><br/><br/><br/><br/><br/><br/><br/>🎯 <b>EPISODE HIGHLIGHTS: </b>Ready to go from a messy email list to high-converting segmentation?<br/><br/>⏰ 12:21 – When she realized tagging and segmentation were non-negotiable<br/><br/>⏰ 14:50 – Real-life experience fixing an unorganized list<br/><br/>⏰ 18:15 – How Elle applies A/B testing effectively<br/><br/>⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t<br/><br/>⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)<br/><br/>⏰ 35:20 – The 5 steps to fix a list that wasn’t properly tagged<br/><br/>⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation<br/><br/>⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked<br/><br/>⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers<br/><br/>⏰ 53:01 – Her real take on email frequency: daily, weekly, or whenever<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting an</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><br/>In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.<br/><br/>Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/><br/><br/><br/>🌐 <b>GUEST RESOURCES:</b><br/><br/>👤 Guest: Elle Juliette<br/><br/>📸 Instagram: https://www.instagram.com/ellejuliettecopyandmarketing/<br/><br/>🔗 Website: https://ellejuliettecopyandmarketing.com<br/><br/><br/><br/><br/><b>LISTEN OUT FOR:</b><br/><br/>✅ The role email marketing plays in Elle’s business<br/><br/>✅ Her favorite email project so far<br/><br/>✅ How to handle unsubscribes without emotions (and how they save you time &amp; money)<br/><br/>✅ How long a real segmentation + tagging project lasted<br/><br/>✅ Should new subscribers complete the welcome sequence before newsletters?<br/><br/>✅ Elle’s favorite thing to test in email marketing<br/><br/><br/><br/><br/><br/><br/><br/>🎯 <b>EPISODE HIGHLIGHTS: </b>Ready to go from a messy email list to high-converting segmentation?<br/><br/>⏰ 12:21 – When she realized tagging and segmentation were non-negotiable<br/><br/>⏰ 14:50 – Real-life experience fixing an unorganized list<br/><br/>⏰ 18:15 – How Elle applies A/B testing effectively<br/><br/>⏰ 21:11 – Tagging by more than just interest: what worked and what didn’t<br/><br/>⏰ 29:55 – What Elle thinks about RFM segmentation (Recency, Frequency, Monetary)<br/><br/>⏰ 35:20 – The 5 steps to fix a list that wasn’t properly tagged<br/><br/>⏰ 42:18 – Other results she noticed beyond higher conversions from segmentation<br/><br/>⏰ 45:41– Some crazy Strategist Elle used in her email marketing that actually worked<br/><br/>⏰ 49:54 – Double opt-in vs. single opt-in: which she prefers<br/><br/>⏰ 53:01 – Her real take on email frequency: daily, weekly, or whenever<br/><br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone including you can master email copywriting an</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/15-5-ways-to-fix-your-email-list-when-tagging-hasnt-been-done]]></link><guid isPermaLink="false">Buzzsprout-17375179</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 29 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/7f8a4caf-b6c3-45d1-8e20-cb1101eed012.mp3" length="43690047" type="audio/mpeg"/><itunes:duration>01:00:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><itunes:summary> In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.  Pe...</itunes:summary></item><item><title>#14: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee </title><itunes:title>#14: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee </itunes:title><description><![CDATA[<p>In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for <br/>business growth, this episode is your goldmine.<br/><br/></p><p><br/></p><p><br/><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/>👤<b>GUEST RESOURCES</b><br/><br/>Guest: TeeCee Okore<br/><br/>📸 Link to social: https://www.linkedin.com/in/teeceeokore/<br/><br/>🌐 Website: https://teeceebusinesssolutions.com<br/><br/>Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9<br/><br/>Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery<br/><br/><br/><br/><br/><b>LISTEN OUT FOR<br/></b><br/>✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.</p><p><br/>✅ A real story of a project she worked on — and how not reading data well can cost time and money.</p><p><br/>✅ The most overlooked email metric that can drive smart financial decisions.</p><p><br/>✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.</p><p><br/>✅ Using CRM tools and Google Analytics to make money-generating decisions.<br/><br/><br/><br/><br/><br/> 🎯 <b>EPISODE HIGHLIGHTS </b></p><p>Ready to stop guessing and start growing your list the smart way? Tune in!<br/><br/>⏰1:34 The biggest mistake TeeCee made in her email journey (and what she learned from it)<br/><br/>⏰28:52 How she uses Google Sheets + analytics to track audience behavior<br/><br/>⏰Her top strategies for reviving a quiet list<br/><br/>The ONE metric she would focus on if she had to pick<br/><br/>Bonus: How TeeCee became the “Automations Queen”<br/><br/><br/>👉 Ready to stop guessing and start growing your list the smart way? Tune in!<br/><br/><br/> <br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School🎓 </b> - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.<br/><br/>LinkedIn - https</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for <br/>business growth, this episode is your goldmine.<br/><br/></p><p><br/></p><p><br/><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/>👤<b>GUEST RESOURCES</b><br/><br/>Guest: TeeCee Okore<br/><br/>📸 Link to social: https://www.linkedin.com/in/teeceeokore/<br/><br/>🌐 Website: https://teeceebusinesssolutions.com<br/><br/>Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9<br/><br/>Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery<br/><br/><br/><br/><br/><b>LISTEN OUT FOR<br/></b><br/>✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.</p><p><br/>✅ A real story of a project she worked on — and how not reading data well can cost time and money.</p><p><br/>✅ The most overlooked email metric that can drive smart financial decisions.</p><p><br/>✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.</p><p><br/>✅ Using CRM tools and Google Analytics to make money-generating decisions.<br/><br/><br/><br/><br/><br/> 🎯 <b>EPISODE HIGHLIGHTS </b></p><p>Ready to stop guessing and start growing your list the smart way? Tune in!<br/><br/>⏰1:34 The biggest mistake TeeCee made in her email journey (and what she learned from it)<br/><br/>⏰28:52 How she uses Google Sheets + analytics to track audience behavior<br/><br/>⏰Her top strategies for reviving a quiet list<br/><br/>The ONE metric she would focus on if she had to pick<br/><br/>Bonus: How TeeCee became the “Automations Queen”<br/><br/><br/>👉 Ready to stop guessing and start growing your list the smart way? Tune in!<br/><br/><br/> <br/><br/><br/><b>CONNECT WITH HOST;</b><br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.<br/><br/>Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?<br/>Instagram - https://www.instagram.com/sapphirelearninghub/<br/>LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/<br/><br/><br/><br/><b>Online Email Marketing School🎓 </b> - <br/>I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.<br/><br/>LinkedIn - https</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/14-reading-your-email-analytics-to-drive-smart-financial-decisions-with-teecee-]]></link><guid isPermaLink="false">Buzzsprout-17340085</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 22 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d3d94b24-01a8-41b4-8ce3-e7ead9bf4f62.mp3" length="67418825" type="audio/mpeg"/><itunes:duration>01:33:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><itunes:summary>In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for  business growth, this episode is your goldmine.      A QUICK TREAT BEFORE THE GOOD STUFF👇 Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)  The 7-Da...</itunes:summary></item><item><title>#13: How Beverly Drives Engagement, Replies, and Real Connection with Email Marketing Beyond Just Sales</title><itunes:title>#13: How Beverly Drives Engagement, Replies, and Real Connection with Email Marketing Beyond Just Sales</itunes:title><description><![CDATA[<p>This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.<br/><br/>She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.<br/><br/>If you&apos;re tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/><br/><br/><br/><br/></p><p>👤 <b>GUEST RESOURCES</b><br/><br/>Guest: Beverly Walthour <br/><br/>Website: https://www.beverlywalthour.com<br/><br/> Social media: https://www.facebook.com/beverlycwalthour/<br/><br/>Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants<br/><br/>Next Level Candles and More: https://www.bcwcandleboutique.com<br/>  <br/><br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ How she used email marketing in the early days of her business<br/><br/>✅ What it felt like when no one was replying to her emails<br/><br/>✅ Her journey into joining her own email list (and why)<br/><br/>✅ How personal audits help her notice shifts in audience engagement<br/><br/>✅ What community-building means beyond vanity metrics<br/><br/>✅ The subtle things she does that invite real replies to her emails<br/><br/>✅ Her experience with email platforms + what features she looks out for<br/><br/>✅ Results from shifting her strategy from list-building to community-building<br/><br/>✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)<br/><br/>✅ Evergreen vs. seasonal launches—what works best for her<br/><br/><br/><br/><br/><br/><br/>⏰ <b>HIGHLIGHTS FROM THE EPISODE</b><br/><br/>✨ Want your emails to spark replies and build real relationships? Listen to these key moments:<br/><br/>🕒 5:30 – The role email marketing plays in her business today<br/><br/>🕒 8:06 – Her experience with seeing email marketing as an echo chamber<br/><br/>🕒 14:13 – What email deliverability means for her and how she tracks it<br/><br/>🕒 20:06 – Was there a particular type of email she decided to send that&apos;s focused on community building?<br/><br/>🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers<br/><br/>🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community<br/><br/>🕒 42:35 – Has the shift to community-based emails helped increase her engagement?<br/><br/>🕒 44:38 – The biggest mistake people make with email marketing<br/><br/>🕒 49:42 – What she thinks makes a great subject</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.<br/><br/>She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.<br/><br/>If you&apos;re tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/><br/><br/><br/><br/></p><p>👤 <b>GUEST RESOURCES</b><br/><br/>Guest: Beverly Walthour <br/><br/>Website: https://www.beverlywalthour.com<br/><br/> Social media: https://www.facebook.com/beverlycwalthour/<br/><br/>Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants<br/><br/>Next Level Candles and More: https://www.bcwcandleboutique.com<br/>  <br/><br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ How she used email marketing in the early days of her business<br/><br/>✅ What it felt like when no one was replying to her emails<br/><br/>✅ Her journey into joining her own email list (and why)<br/><br/>✅ How personal audits help her notice shifts in audience engagement<br/><br/>✅ What community-building means beyond vanity metrics<br/><br/>✅ The subtle things she does that invite real replies to her emails<br/><br/>✅ Her experience with email platforms + what features she looks out for<br/><br/>✅ Results from shifting her strategy from list-building to community-building<br/><br/>✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)<br/><br/>✅ Evergreen vs. seasonal launches—what works best for her<br/><br/><br/><br/><br/><br/><br/>⏰ <b>HIGHLIGHTS FROM THE EPISODE</b><br/><br/>✨ Want your emails to spark replies and build real relationships? Listen to these key moments:<br/><br/>🕒 5:30 – The role email marketing plays in her business today<br/><br/>🕒 8:06 – Her experience with seeing email marketing as an echo chamber<br/><br/>🕒 14:13 – What email deliverability means for her and how she tracks it<br/><br/>🕒 20:06 – Was there a particular type of email she decided to send that&apos;s focused on community building?<br/><br/>🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers<br/><br/>🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community<br/><br/>🕒 42:35 – Has the shift to community-based emails helped increase her engagement?<br/><br/>🕒 44:38 – The biggest mistake people make with email marketing<br/><br/>🕒 49:42 – What she thinks makes a great subject</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/13-how-beverly-drives-engagement-replies-and-real-connection-with-email-marketing-beyond-just-sales]]></link><guid isPermaLink="false">Buzzsprout-17309274</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 15 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/b27df4c6-8b81-48f2-86b4-2ead10f81e47.mp3" length="40000295" type="audio/mpeg"/><itunes:duration>55:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><itunes:summary>This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.  She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-...</itunes:summary></item><item><title>#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email List</title><itunes:title>#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email List</itunes:title><description><![CDATA[<p>In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.<br/><br/>She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.<br/><br/>Whether you&apos;re just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/>👤 <b>GUEST RESOURCES</b><br/><br/>Guest: Addy<br/>🌐 Website: <br/>encontrocreative.com/subscribe<br/><br/>📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==<br/><br/>🧵 Threads: encontrocreative<br/><br/><br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ What her small business is all about and how she helps clients<br/>✅ How she&apos;s making sure only the right people sign up for her email list<br/>✅ Whether she&apos;s tested other lead filtering methods beyond long-form opt-ins<br/>✅ How she builds an email community based on shared values<br/>✅ The impact of lead filtering on her service-based conversions<br/>✅ How her 7-day welcome sequence is structured and why it&apos;s intentional<br/>✅ A sneak peek into her “December Recap” email strategy<br/>✅ Whether plain text emails outperform email templates in her experience<br/>✅ Her surprising open rate confession<br/><br/><br/><br/><br/>⏰ <b>EPISODE HIGHLIGHTS</b><br/><br/>✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:<br/><br/>🕒 2:47 – How she got started with email marketing in her business<br/>🕒 5:39 – What email marketing looks like in her business today<br/>🕒 8:24 – What her approach looked like before she began filtering leads<br/>🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins<br/>🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results<br/>🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering<br/>🕒 31:29 – What she’d do differently if starting this again<br/>🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance<br/>🕒 38:10 – Her #1 tip for increasing click rates without clickbait<br/>🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing</p><p><br/></p><p><br/><b>CONNECT WITH HOST</b>;<br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you b</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.<br/><br/>She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.<br/><br/>Whether you&apos;re just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/>👤 <b>GUEST RESOURCES</b><br/><br/>Guest: Addy<br/>🌐 Website: <br/>encontrocreative.com/subscribe<br/><br/>📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==<br/><br/>🧵 Threads: encontrocreative<br/><br/><br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ What her small business is all about and how she helps clients<br/>✅ How she&apos;s making sure only the right people sign up for her email list<br/>✅ Whether she&apos;s tested other lead filtering methods beyond long-form opt-ins<br/>✅ How she builds an email community based on shared values<br/>✅ The impact of lead filtering on her service-based conversions<br/>✅ How her 7-day welcome sequence is structured and why it&apos;s intentional<br/>✅ A sneak peek into her “December Recap” email strategy<br/>✅ Whether plain text emails outperform email templates in her experience<br/>✅ Her surprising open rate confession<br/><br/><br/><br/><br/>⏰ <b>EPISODE HIGHLIGHTS</b><br/><br/>✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:<br/><br/>🕒 2:47 – How she got started with email marketing in her business<br/>🕒 5:39 – What email marketing looks like in her business today<br/>🕒 8:24 – What her approach looked like before she began filtering leads<br/>🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins<br/>🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results<br/>🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering<br/>🕒 31:29 – What she’d do differently if starting this again<br/>🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance<br/>🕒 38:10 – Her #1 tip for increasing click rates without clickbait<br/>🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing</p><p><br/></p><p><br/><b>CONNECT WITH HOST</b>;<br/>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you b</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/12-how-addy-uses-lead-filtering-and-cozy-marketing-to-build-a-targeted-high-converting-email-list]]></link><guid isPermaLink="false">Buzzsprout-17291722</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 08 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/c6d3db91-7f37-4a35-b2e4-9087b0bf81ed.mp3" length="37848715" type="audio/mpeg"/><itunes:duration>52:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><itunes:summary>In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.  She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach t...</itunes:summary></item><item><title>#11: How To Build An Email Podcast Funnel that Drives Engagement And Conversion With Candace Dudley</title><itunes:title>#11: How To Build An Email Podcast Funnel that Drives Engagement And Conversion With Candace Dudley</itunes:title><description><![CDATA[<p>WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.<br/><br/>She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.<br/><br/>If you&apos;re wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one&apos;s for you!<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><br/><b>GUEST RESOURCES </b><br/><br/>😎Guest: Candace Dudley<br/><br/>🎙️Podcast: <a href='https://open.spotify.com/show/4JerxTDOHzO66Dby7LkbWV?si=UyDRKTInT_K9w4uWExFQgQ'>Better Brave podcast, listen here👇</a><br/><br/>Instagram:<br/>https://www.instagram.com/candacedudley/<br/><br/>Link to community: https://www.facebook.com/share/g/1BXJ3nySPN<br/><br/>🌐Website: https://www.candacedudley.com/<br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ How she transitioned from teaching into entrepreneurship<br/>✅ What her email marketing looked like before building synergy<br/>✅ How she created a podcast-email funnel that works<br/>✅ Whether her email list drives podcast growth—or vice versa<br/>✅ Surprising ripple effects of combining podcasting with email marketing<br/>✅ Her top advice for anyone trying to replicate her system<br/>✅ Her go-to email marketing tip<br/>✅ A tough moment that almost made her give up on email marketing<br/><br/><br/><br/><br/><br/>⏰ <b>HIGHLIGHTS FROM THE EPISODE</b><br/><br/>✨ Ready to build a system where your podcast and email marketing fuel each other?<br/><br/>🕒 4:23 – The role email marketing plays in her business today<br/>🕒 5:58 – What job her email marketing is doing in her content funnel<br/>🕒 7:45 – How she previously ran her podcast-email system<br/>🕒 9:54 – How her podcast + email strategy now works in synergy<br/>🕒 13:17 – Using ChatGPT to create teaser content<br/>🕒 19:42 – How her email system supports launches and sales<br/>🕒 21:24 – Tools &amp; workflows she uses to stay consistent<br/>🕒 25:19 – The impact of her system on audience engagement<br/>🕒 26:33 – Which converts better: podcast or email list?<br/>🕒 29:03 – Should you build an email list before podcasting or do both together?<br/>🕒 31:55 – How she keeps her brand voice intact using AI tools<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone, including you, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. <b>You see, confidence and skill come from doing. And in here</b></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.<br/><br/>She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.<br/><br/>If you&apos;re wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one&apos;s for you!<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><br/><b>GUEST RESOURCES </b><br/><br/>😎Guest: Candace Dudley<br/><br/>🎙️Podcast: <a href='https://open.spotify.com/show/4JerxTDOHzO66Dby7LkbWV?si=UyDRKTInT_K9w4uWExFQgQ'>Better Brave podcast, listen here👇</a><br/><br/>Instagram:<br/>https://www.instagram.com/candacedudley/<br/><br/>Link to community: https://www.facebook.com/share/g/1BXJ3nySPN<br/><br/>🌐Website: https://www.candacedudley.com/<br/><br/><br/><br/><br/>🔍 <b>LISTEN OUT FOR</b><br/><br/>✅ How she transitioned from teaching into entrepreneurship<br/>✅ What her email marketing looked like before building synergy<br/>✅ How she created a podcast-email funnel that works<br/>✅ Whether her email list drives podcast growth—or vice versa<br/>✅ Surprising ripple effects of combining podcasting with email marketing<br/>✅ Her top advice for anyone trying to replicate her system<br/>✅ Her go-to email marketing tip<br/>✅ A tough moment that almost made her give up on email marketing<br/><br/><br/><br/><br/><br/>⏰ <b>HIGHLIGHTS FROM THE EPISODE</b><br/><br/>✨ Ready to build a system where your podcast and email marketing fuel each other?<br/><br/>🕒 4:23 – The role email marketing plays in her business today<br/>🕒 5:58 – What job her email marketing is doing in her content funnel<br/>🕒 7:45 – How she previously ran her podcast-email system<br/>🕒 9:54 – How her podcast + email strategy now works in synergy<br/>🕒 13:17 – Using ChatGPT to create teaser content<br/>🕒 19:42 – How her email system supports launches and sales<br/>🕒 21:24 – Tools &amp; workflows she uses to stay consistent<br/>🕒 25:19 – The impact of her system on audience engagement<br/>🕒 26:33 – Which converts better: podcast or email list?<br/>🕒 29:03 – Should you build an email list before podcasting or do both together?<br/>🕒 31:55 – How she keeps her brand voice intact using AI tools<br/><br/><br/><br/><b>Online Email Marketing School</b>🎓  - <br/>I believe anyone, including you, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/><br/>In our online school, we use the PIE framework to ensure you get practical implementation and experience. <b>You see, confidence and skill come from doing. And in here</b></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/11-how-to-build-an-email-podcast-funnel-that-drives-engagement-and-conversion-with-candace-dudley]]></link><guid isPermaLink="false">Buzzsprout-17259245</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 01 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/06b9ee30-ff4e-4e36-aada-41edbc1ef9f7.mp3" length="27692683" type="audio/mpeg"/><itunes:duration>38:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><itunes:summary>WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.  She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.  If you&apos;re wondering whether to grow your email list before launc...</itunes:summary></item><item><title>#10: Batching, Building, and Emailing: How Carlissa LeBlanc Creates Marketing Systems that Convert for Sold Out in Person Events</title><itunes:title>#10: Batching, Building, and Emailing: How Carlissa LeBlanc Creates Marketing Systems that Convert for Sold Out in Person Events</itunes:title><description><![CDATA[<p><b>INSIDE THIS EPISODE</b>:<br/>Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.<br/><br/>She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.<br/><br/>If you&apos;re trying to grow your email list or make your content work harder for your business, this is for you.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><b>GUEST RESOURCES:</b><br/>😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist &amp; Batch Creation Expert<br/><br/>🎙️Podcast: thesidehustlherpodcast.com<br/><br/>Connect on Social Media: https://www.instagram.com/carlidorlynn <br/><br/>Join her online community: http://www.cdcreativecoagency.com/newsletter <br/><br/><br/>🌐Website: www.cdcreativecoagency.com <br/><br/></p><p>Flodesk Sign up - www.cdcreativecoagency.com/flodesk<br/><br/><br/><br/><br/><b>LISTEN OUT FOR:<br/></b><br/>✅ How she pivoted from social media management to batch content creation<br/><br/>✅ How combining multiple passions shaped her unique business model<br/><br/>✅ How email marketing supports community building and lead generation<br/><br/>✅ Automating marketing and content delivery using email<br/><br/>✅ How segmentation helped her target the right audience<br/><br/>✅ The power of sending emails that deliver real value<br/><br/><br/><br/><br/><br/>📌 <b>HIGHLIGHTS FROM THIS EPISODE:</b><br/> Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.<br/><br/>⏰ 8:37 – The role email marketing plays in her business.<br/><br/>⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.<br/><br/>⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.<br/><br/>⏰ 25:34 – How she uses content pieces to build powerful lead magnets.<br/><br/>⏰ 27:00 – Her event goals and how she originally planned to sell tickets.<br/><br/>⏰ 28:55 – How giveaways helped her grow her email list.<br/><br/>⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).<br/><br/>⏰ 37:30 – The tools she uses for segmentation and automating emails.<br/><br/>⏰ 40:29 – What she would do differently next time.<br/><br/>⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?<br/><br/>⏰ 43:58 – Her favorite email marketing metrics to track.<br/><br/>⏰ 44:49 – How she performs regular audits on her email campaigns.<br/><br/>⏰ 48:44 – A new project she’s working on and what’s </p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><b>INSIDE THIS EPISODE</b>:<br/>Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.<br/><br/>She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.<br/><br/>If you&apos;re trying to grow your email list or make your content work harder for your business, this is for you.<br/><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><b>GUEST RESOURCES:</b><br/>😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist &amp; Batch Creation Expert<br/><br/>🎙️Podcast: thesidehustlherpodcast.com<br/><br/>Connect on Social Media: https://www.instagram.com/carlidorlynn <br/><br/>Join her online community: http://www.cdcreativecoagency.com/newsletter <br/><br/><br/>🌐Website: www.cdcreativecoagency.com <br/><br/></p><p>Flodesk Sign up - www.cdcreativecoagency.com/flodesk<br/><br/><br/><br/><br/><b>LISTEN OUT FOR:<br/></b><br/>✅ How she pivoted from social media management to batch content creation<br/><br/>✅ How combining multiple passions shaped her unique business model<br/><br/>✅ How email marketing supports community building and lead generation<br/><br/>✅ Automating marketing and content delivery using email<br/><br/>✅ How segmentation helped her target the right audience<br/><br/>✅ The power of sending emails that deliver real value<br/><br/><br/><br/><br/><br/>📌 <b>HIGHLIGHTS FROM THIS EPISODE:</b><br/> Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.<br/><br/>⏰ 8:37 – The role email marketing plays in her business.<br/><br/>⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.<br/><br/>⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.<br/><br/>⏰ 25:34 – How she uses content pieces to build powerful lead magnets.<br/><br/>⏰ 27:00 – Her event goals and how she originally planned to sell tickets.<br/><br/>⏰ 28:55 – How giveaways helped her grow her email list.<br/><br/>⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).<br/><br/>⏰ 37:30 – The tools she uses for segmentation and automating emails.<br/><br/>⏰ 40:29 – What she would do differently next time.<br/><br/>⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?<br/><br/>⏰ 43:58 – Her favorite email marketing metrics to track.<br/><br/>⏰ 44:49 – How she performs regular audits on her email campaigns.<br/><br/>⏰ 48:44 – A new project she’s working on and what’s </p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/10-batching-building-and-emailing-how-carlissa-leblanc-creates-marketing-systems-that-convert-for-sold-out-in-person-events]]></link><guid isPermaLink="false">Buzzsprout-17219859</guid><itunes:image href="https://artwork.captivate.fm/6a8c2645-83a3-47d9-9f04-2dbf8b2db4bb/zxohze28fpfdq3g6hi2jwfsvhp17.jpg"/><pubDate>Sun, 25 May 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/40b14809-7ae8-477a-8823-e08c6b6f70c7.mp3" length="37509203" type="audio/mpeg"/><itunes:duration>52:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><itunes:summary>INSIDE THIS EPISODE: Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.  She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key less...</itunes:summary></item><item><title>#9: Watch Me Launch The Big File of Launch Strategies (strategy, process and results) with Yai Haddy</title><itunes:title>#9: Watch Me Launch The Big File of Launch Strategies (strategy, process and results) with Yai Haddy</itunes:title><description><![CDATA[<p>In this episode,<b> launch expert and business strategist Yai Haddy shares</b> how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File. </p><p>From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.<br/><br/><b>Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.</b></p><p><br/></p><p><br/><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><b>GUEST RESOURCES:</b><br/><br/>🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director<br/><br/>📌Instagram: <a href='https://www.instagram.com/processtoolbox/'>Process Toolbox</a><br/><br/>🌐Website: https://yaihaddy.com<br/><br/>🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching<br/><br/><br/><br/></p><p><b>YOU&apos;LL DISCOVER MY EXACT LAUNCH PROCESS &amp; RESULTS (HIGHLIGHTS):</b><br/><br/></p><p>Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!<br/><br/>⏰ 0:32 – Difference between soft launch and hard selling<br/><br/>⏰ 8:39 – The goals she set out for her hard sell strategy<br/><br/>⏰ 10:19 – The number of emails she used for her launch<br/><br/>⏰ 12:00 – Other marketing channels she used besides email<br/><br/>⏰ 13:00 – How she created an ecosystem across platforms that supported her launch<br/><br/>⏰ 14:44 – How she organized her emails from strategy to execution<br/><br/>⏰ 15:16 – How she used social proof and endorsements to boost trust<br/><br/>⏰ 16:20 – The key metric she tracks in her email campaigns<br/><br/>⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently<br/><br/>⏰ 31:11 – How she strategically used discounts in email marketing<br/><br/>⏰ 34:50 – Her #1 tip for turning followers into subscribers<br/><br/></p><p><br/></p><p>Online Email Marketing School  🎓- <br/>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/>To get started, visit our store or find us on social media.<br/>Email Marketing Course - https://nestuge.com/briefcase<br/>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub<br/>Instagram - https://www.instagram.com/sapphirelearninghub</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode,<b> launch expert and business strategist Yai Haddy shares</b> how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File. </p><p>From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.<br/><br/><b>Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.</b></p><p><br/></p><p><br/><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/><br/><b>GUEST RESOURCES:</b><br/><br/>🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director<br/><br/>📌Instagram: <a href='https://www.instagram.com/processtoolbox/'>Process Toolbox</a><br/><br/>🌐Website: https://yaihaddy.com<br/><br/>🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching<br/><br/><br/><br/></p><p><b>YOU&apos;LL DISCOVER MY EXACT LAUNCH PROCESS &amp; RESULTS (HIGHLIGHTS):</b><br/><br/></p><p>Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!<br/><br/>⏰ 0:32 – Difference between soft launch and hard selling<br/><br/>⏰ 8:39 – The goals she set out for her hard sell strategy<br/><br/>⏰ 10:19 – The number of emails she used for her launch<br/><br/>⏰ 12:00 – Other marketing channels she used besides email<br/><br/>⏰ 13:00 – How she created an ecosystem across platforms that supported her launch<br/><br/>⏰ 14:44 – How she organized her emails from strategy to execution<br/><br/>⏰ 15:16 – How she used social proof and endorsements to boost trust<br/><br/>⏰ 16:20 – The key metric she tracks in her email campaigns<br/><br/>⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently<br/><br/>⏰ 31:11 – How she strategically used discounts in email marketing<br/><br/>⏰ 34:50 – Her #1 tip for turning followers into subscribers<br/><br/></p><p><br/></p><p>Online Email Marketing School  🎓- <br/>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.<br/>To get started, visit our store or find us on social media.<br/>Email Marketing Course - https://nestuge.com/briefcase<br/>LinkedIn - https://www.linkedin.com/company/sapphirelearninghub<br/>Instagram - https://www.instagram.com/sapphirelearninghub</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/9-watch-me-launch-the-big-file-of-launch-strategies-strategy-process-and-results-with-yai-haddy]]></link><guid isPermaLink="false">Buzzsprout-17178629</guid><itunes:image href="https://artwork.captivate.fm/e225cd1f-8a0f-4631-8cc0-96ab7669172f/95pwacfmoebiuun1rupu6bnatfpe.jpg"/><pubDate>Sun, 18 May 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/cc13cc77-aa7a-4fb8-affc-8430c892cc6e.mp3" length="42825467" type="audio/mpeg"/><itunes:duration>59:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><itunes:summary>In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.  From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.  Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.    A QU...</itunes:summary></item><item><title>#8: How to Use Email Marketing to Build Community, Drive Conversions, and Create Impactful Conversations with Lucky Elohor (Digital Creator Chic)</title><itunes:title>#8: How to Use Email Marketing to Build Community, Drive Conversions, and Create Impactful Conversations with Lucky Elohor (Digital Creator Chic)</itunes:title><description><![CDATA[<p>Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.</p><p><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/></p><p><b>GUEST RESOURCES:</b></p><p>🎟 Link to Conference: <a href='http://thegrowconference.co/dcc'>http://thegrowconference.co/register</a></p><p>📌 Instagram: <a href='https://www.instagram.com/digitalcreatorchic_/'>@digitalcreatorchic</a></p><p>🌐 Google: https://thedigitalcreatorchic.com/</p><p><br/></p><p><br/></p><p><b>READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇</b></p><p><br/></p><p>🕒 2:10 - How she uses email marketing to build engagement and sales.</p><p><br/></p><p>🕒 3:05 - The challenges that led her to start a themed email series.</p><p><br/></p><p>🕒 5:26 - How she developed the idea and structure for themed emails.</p><p><br/></p><p>🕒 13:06 - How long it took to refine her themed email strategy.</p><p><br/></p><p>🕒 14:34 - The perfect balance between value-driven and sales emails.</p><p><br/></p><p>🕒 22:50 - Differentiating email-only content vs. content for social media.</p><p><br/></p><p>🕒 28:40 - Top 3 tips for launching a successful themed email series.</p><p><br/></p><p>🕒 31:41 - Common mistakes to avoid when starting themed emails.</p><p><br/></p><p>🕒 35:47 - Storytelling vs. direct selling—which works better in email?</p><p><br/></p><p>🕒 36:44 - Her #1 tip for writing subject lines that get opened.</p><p><br/><br/><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store or find us on social media.</p><p><br/></p><p>Email Marketing Course - https://nestuge.com/briefcase</p><p>LinkedIn - <a href='https://www.linkedin.com/company/sapphirelearninghub'>https://www.linkedin.com/company/sapphirelearninghub</a></p><p>Instagram - <a href='https://www.instagram.com/sapphirelearninghub'>https://www.instagram.com/sapphirelearninghub</a></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.</p><p><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/><br/></p><p><b>GUEST RESOURCES:</b></p><p>🎟 Link to Conference: <a href='http://thegrowconference.co/dcc'>http://thegrowconference.co/register</a></p><p>📌 Instagram: <a href='https://www.instagram.com/digitalcreatorchic_/'>@digitalcreatorchic</a></p><p>🌐 Google: https://thedigitalcreatorchic.com/</p><p><br/></p><p><br/></p><p><b>READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇</b></p><p><br/></p><p>🕒 2:10 - How she uses email marketing to build engagement and sales.</p><p><br/></p><p>🕒 3:05 - The challenges that led her to start a themed email series.</p><p><br/></p><p>🕒 5:26 - How she developed the idea and structure for themed emails.</p><p><br/></p><p>🕒 13:06 - How long it took to refine her themed email strategy.</p><p><br/></p><p>🕒 14:34 - The perfect balance between value-driven and sales emails.</p><p><br/></p><p>🕒 22:50 - Differentiating email-only content vs. content for social media.</p><p><br/></p><p>🕒 28:40 - Top 3 tips for launching a successful themed email series.</p><p><br/></p><p>🕒 31:41 - Common mistakes to avoid when starting themed emails.</p><p><br/></p><p>🕒 35:47 - Storytelling vs. direct selling—which works better in email?</p><p><br/></p><p>🕒 36:44 - Her #1 tip for writing subject lines that get opened.</p><p><br/><br/><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store or find us on social media.</p><p><br/></p><p>Email Marketing Course - https://nestuge.com/briefcase</p><p>LinkedIn - <a href='https://www.linkedin.com/company/sapphirelearninghub'>https://www.linkedin.com/company/sapphirelearninghub</a></p><p>Instagram - <a href='https://www.instagram.com/sapphirelearninghub'>https://www.instagram.com/sapphirelearninghub</a></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/8-how-to-use-email-marketing-to-build-community-drive-conversions-and-create-impactful-conversations-with-lucky-elohor-digital-creator-chic]]></link><guid isPermaLink="false">Buzzsprout-17140689</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Mon, 12 May 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/87bae64a-7d91-4e0e-b4a6-81c3067d9bd4.mp3" length="31871272" type="audio/mpeg"/><itunes:duration>44:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><itunes:summary>Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.     A QUICK TREAT BEFORE THE GOOD STUFF👇 Here&apos;s the link to register for Lead Magnet In A Week&amp;nbsp...</itunes:summary></item><item><title>#7: The Three Email Marketing Mistakes You Should Avoid with Felly Day</title><itunes:title>#7: The Three Email Marketing Mistakes You Should Avoid with Felly Day</itunes:title><description><![CDATA[<p>Email marketing mistakes can cost you leads, engagement, and sales. </p><p>In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.</p><p>From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.</p><p><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/></p><p><b>GUEST RESOURCES:</b></p><p>My private podcast - <b>Turn 1 into 10</b>. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.</p><p>Get it Here: <a href='https://fellyday.kit.com/leadmag'>https://fellyday.kit.com/leadmag</a></p><p><br/></p><p><b>LISTEN OUT FOR:</b></p><p>✅ The biggest email marketing mistake Felly made and what she learned.</p><p>✅ How launching without warming her list affected her results.</p><p>✅ The challenges of a 30-day email campaign and how she stayed consistent.</p><p>✅ Building anticipation before selling an offer through content and curiosity.</p><p>✅ Connecting with your audience beyond just selling.</p><p>✅ Using newsletters and sales emails strategically to maintain engagement.</p><p>✅ Promoting an offer for an extended period to increase conversions and referrals.</p><p>✅ Attracting the right audience through aligned lead magnets.</p><p>✅ The role of summits and speaking gigs in growing an engaged email list.</p><p>✅ Handling audience fatigue when they’ve seen your content on multiple platforms.</p><p>✅ The difference between email marketing content and social media content.</p><p><b><br/></b><br/></p><p><b>ABOUT FELLY DAY<br/></b>Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. </p><p>She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&amp;B playlist banging in the background.</p><p><br/></p><p><b>📌 Instagram: </b><a href='http://instagram.com/fellyday'><b>instagram.com/fellyday</b></a></p><p><b>📌Threads: </b><a href='http://threads.net/@fellyday'><b>threads.net/@fellyday</b></a></p><p><b>📌 Website: fellyday.com</b></p><p><b><br/></b><br/></p><p><b>HIGHLIGHTS FROM THIS EPISODE:</b></p><p>🕒 3:17 - Her biggest fail in email marketing.</p><p>🕒 11:05 - How she built connections during the 30-day email challenge.</p><p>🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.</p><p>🕒 22:39 - The key email marketing metrics she tracks.</p><p><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store or find us on socials.</p><p><a href='https://sapphirelearninghub.nestuge.com/'>Store - LINK</a></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Email marketing mistakes can cost you leads, engagement, and sales. </p><p>In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.</p><p>From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.</p><p><br/></p><p><br/></p><p><b>A QUICK TREAT BEFORE THE GOOD STUFF👇</b></p><p>Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)<br/><br/>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!<br/><br/>Link: https://lmiaw.sendpulse.website/</p><p><br/></p><p><br/></p><p><b>GUEST RESOURCES:</b></p><p>My private podcast - <b>Turn 1 into 10</b>. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.</p><p>Get it Here: <a href='https://fellyday.kit.com/leadmag'>https://fellyday.kit.com/leadmag</a></p><p><br/></p><p><b>LISTEN OUT FOR:</b></p><p>✅ The biggest email marketing mistake Felly made and what she learned.</p><p>✅ How launching without warming her list affected her results.</p><p>✅ The challenges of a 30-day email campaign and how she stayed consistent.</p><p>✅ Building anticipation before selling an offer through content and curiosity.</p><p>✅ Connecting with your audience beyond just selling.</p><p>✅ Using newsletters and sales emails strategically to maintain engagement.</p><p>✅ Promoting an offer for an extended period to increase conversions and referrals.</p><p>✅ Attracting the right audience through aligned lead magnets.</p><p>✅ The role of summits and speaking gigs in growing an engaged email list.</p><p>✅ Handling audience fatigue when they’ve seen your content on multiple platforms.</p><p>✅ The difference between email marketing content and social media content.</p><p><b><br/></b><br/></p><p><b>ABOUT FELLY DAY<br/></b>Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. </p><p>She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&amp;B playlist banging in the background.</p><p><br/></p><p><b>📌 Instagram: </b><a href='http://instagram.com/fellyday'><b>instagram.com/fellyday</b></a></p><p><b>📌Threads: </b><a href='http://threads.net/@fellyday'><b>threads.net/@fellyday</b></a></p><p><b>📌 Website: fellyday.com</b></p><p><b><br/></b><br/></p><p><b>HIGHLIGHTS FROM THIS EPISODE:</b></p><p>🕒 3:17 - Her biggest fail in email marketing.</p><p>🕒 11:05 - How she built connections during the 30-day email challenge.</p><p>🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.</p><p>🕒 22:39 - The key email marketing metrics she tracks.</p><p><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store or find us on socials.</p><p><a href='https://sapphirelearninghub.nestuge.com/'>Store - LINK</a></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/7-the-three-email-marketing-mistakes-you-should-avoid-with-felly-day]]></link><guid isPermaLink="false">Buzzsprout-17094119</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 04 May 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/a8027430-de5c-4c3a-b245-d13379ff8082.mp3" length="24547152" type="audio/mpeg"/><itunes:duration>34:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:summary>Email marketing mistakes can cost you leads, engagement, and sales.  In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned. From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.     A QUICK TREAT BEFORE THE GOOD STUFF👇 Here&apos;s the link to register for Lead Magnet In A Week  (July 14th - 20th)  The 7-Day Free Challenge, where you finally create your lead magne...</itunes:summary></item><item><title>#6: $1000 from a $7 Offer: How Nicole Eldridge Used Email Marketing to Convert a Small List into Big Revenue with Nicole Eldridge</title><itunes:title>#6: $1000 from a $7 Offer: How Nicole Eldridge Used Email Marketing to Convert a Small List into Big Revenue with Nicole Eldridge</itunes:title><description><![CDATA[<p><b>Can a $7 offer generate $1000 using only email marketing? </b></p><p><br/></p><p>Yes! In this episode, Nicole Eldridge shares how<b> she used email marketing strategies to convert a small list of just 400 subscribers </b>into a profitable campaign. </p><p>She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. <b>If you’re looking to monetize a small email list effectively, this episode is packed with insights and practical takeaways.</b></p><p><br/></p><p><b>Guest Resources:</b></p><p>If you own a local business and want to learn how to run ads on your own, join us inside my program called Hometown ADvantage where I will teach and walk along side you in setting up profitable local ads. </p><p>Visit - <a href='https://hello.nicoleeldridgemedia.com/course'>https://hello.nicoleeldridgemedia.com/course</a></p><p><br/></p><p><b>📲 Connect with Nicole Eldridge:</b></p><p>Instagram: <a href='https://www.instagram.com/nicoleeldridge_ads/'>https://www.instagram.com/nicoleeldridge_ads/</a></p><p>Website: <a href='https://www.nicoleeldridge.com/'>https://www.nicoleeldridge.com/</a></p><p>Podcast: Hometown Advantage - <a href='https://hello.nicoleeldridgemedia.com/podcastlinks'>https://hello.nicoleeldridgemedia.com/podcastlinks</a></p><p><br/></p><p><b>Listen Out For;</b></p><p>✔️ How Nicole leveraged email marketing to support local businesses.</p><p>✔️ Growing an email list using her area of expertise.</p><p>✔️ The goal behind her $7 masterclass and how she structured the offer.</p><p>✔️ Her email campaign strategy—why she chose a specific number of emails.</p><p>✔️ The tools she used to track and analyze her campaign performance.</p><p>✔️ Key trends and patterns she noticed during the campaign.</p><p>✔️ What she would change if she had to run the campaign again.</p><p>✔️ How audience feedback shaped her email marketing approach.</p><p><br/></p><p><b>About Nicole Eldridge</b></p><p>Nicole is an ads expert who works with online and local businesses to leverage Facebook and Instagram ads to scale their businesses. She also runs a mentorship program specific for local business owners who want to learn how to run their own Facebook and Instagram ads to get more business. </p><p><br/></p><p><b>Episode Highlights;</b></p><p><b>⏱️ 30:54 – How to replicate a successful email marketing strategy.</b></p><p><b>⏱️ 36:53 – Key metrics to track in email campaigns for better results.</b></p><p><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store</p><p><a href='https://sapphirelearninghub.nestuge.com/'><b>Store - LINK</b></a></p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><br/></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><b>Can a $7 offer generate $1000 using only email marketing? </b></p><p><br/></p><p>Yes! In this episode, Nicole Eldridge shares how<b> she used email marketing strategies to convert a small list of just 400 subscribers </b>into a profitable campaign. </p><p>She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. <b>If you’re looking to monetize a small email list effectively, this episode is packed with insights and practical takeaways.</b></p><p><br/></p><p><b>Guest Resources:</b></p><p>If you own a local business and want to learn how to run ads on your own, join us inside my program called Hometown ADvantage where I will teach and walk along side you in setting up profitable local ads. </p><p>Visit - <a href='https://hello.nicoleeldridgemedia.com/course'>https://hello.nicoleeldridgemedia.com/course</a></p><p><br/></p><p><b>📲 Connect with Nicole Eldridge:</b></p><p>Instagram: <a href='https://www.instagram.com/nicoleeldridge_ads/'>https://www.instagram.com/nicoleeldridge_ads/</a></p><p>Website: <a href='https://www.nicoleeldridge.com/'>https://www.nicoleeldridge.com/</a></p><p>Podcast: Hometown Advantage - <a href='https://hello.nicoleeldridgemedia.com/podcastlinks'>https://hello.nicoleeldridgemedia.com/podcastlinks</a></p><p><br/></p><p><b>Listen Out For;</b></p><p>✔️ How Nicole leveraged email marketing to support local businesses.</p><p>✔️ Growing an email list using her area of expertise.</p><p>✔️ The goal behind her $7 masterclass and how she structured the offer.</p><p>✔️ Her email campaign strategy—why she chose a specific number of emails.</p><p>✔️ The tools she used to track and analyze her campaign performance.</p><p>✔️ Key trends and patterns she noticed during the campaign.</p><p>✔️ What she would change if she had to run the campaign again.</p><p>✔️ How audience feedback shaped her email marketing approach.</p><p><br/></p><p><b>About Nicole Eldridge</b></p><p>Nicole is an ads expert who works with online and local businesses to leverage Facebook and Instagram ads to scale their businesses. She also runs a mentorship program specific for local business owners who want to learn how to run their own Facebook and Instagram ads to get more business. </p><p><br/></p><p><b>Episode Highlights;</b></p><p><b>⏱️ 30:54 – How to replicate a successful email marketing strategy.</b></p><p><b>⏱️ 36:53 – Key metrics to track in email campaigns for better results.</b></p><p><br/></p><p><b>Online Email Marketing School  🎓- </b></p><p>I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>To get started, visit our store</p><p><a href='https://sapphirelearninghub.nestuge.com/'><b>Store - LINK</b></a></p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><br/></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/6-1000-from-a-7-offer-how-nicole-eldridge-used-email-marketing-to-convert-a-small-list-into-big-revenue-with-nicole-eldridge]]></link><guid isPermaLink="false">Buzzsprout-17003911</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 27 Apr 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/25fbf75b-42a7-4bcb-b819-a46fb726758d.mp3" length="28700811" type="audio/mpeg"/><itunes:duration>39:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:summary>Can a $7 offer generate $1000 using only email marketing?    Yes! In this episode, Nicole Eldridge shares how she used email marketing strategies to convert a small list of just 400 subscribers into a profitable campaign.  She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. If you’re looking to monetize a small email list effectively, this episode is packed with insights and practical takeaways.   Guest Resources...</itunes:summary></item><item><title>#5: The Sales-Focused Welcome Sequence: How to Turn New Subscribers into Buyers with Prerna Malik of Content Bistro</title><itunes:title>#5: The Sales-Focused Welcome Sequence: How to Turn New Subscribers into Buyers with Prerna Malik of Content Bistro</itunes:title><description><![CDATA[<p>Your<strong> welcome email sequence</strong> sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one?</p><p>In this episode, <strong>Prerna Malik shares her sales-focused welcome sequence strategy,</strong> breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want <strong>to increase sales through email marketing,</strong> this episode is packed with actionable strategies!</p><p><br></p><p><strong>A QUICK TREAT BEFORE THE GOOD STUFF👇</strong></p><p>Here's the link to register for Lead Magnet In A Week (July 14th - 20th)</p><p><br></p><p>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!</p><p><br></p><p>Link: https://lmiaw.sendpulse.website/</p><p><br></p><p><br></p><p><strong>Free Guest Resource</strong>: <a href="https://contentbistro.com/welcomefreebie/" rel="noopener noreferrer" target="_blank">https://contentbistro.com/welcomefreebie/</a></p><p><br></p><p><strong>📲 Connect with Prerna Malik:</strong></p><p>Instagram: <a href="https://www.instagram.com/contentbistro/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/contentbistro/</a></p><p>Website: https://contentbistro.com/</p><p>P.S.<strong> To learn how to 5X your sales without live launches, funnels, affiliate and ads on, visit her website</strong></p><p><br></p><p><strong>LISTEN OUT FOR;</strong></p><p><strong>✨ Want to create a sales-focused welcome sequence? Here’s what you’ll learn:</strong></p><p>✔️ The one email strategy Prerna uses for high-converting client sequences.</p><p>✔️ The key problems a sales-focused sequence solves and why most businesses need one.</p><p>✔️ How to handle subscribers who want multiple options (leveraging human psychology in email marketing).</p><p>✔️ Using social proof emails to build trust in your welcome sequence.</p><p>✔️ Can a sales-focused email sequence work for SaaS (Software as a Service) businesses?</p><p>✔️ Short vs. long emails—how to determine the best approach for your audience.</p><p>✔️ Seasonal vs. evergreen lead magnets—choosing the right one for your business.</p><p><strong>ABOUT PRERNA MALIK </strong></p><p>Co-founder of Content Bistro and creator of the wildly popular, strategy-first sales program — Ready-to-Sell ™ Prerna Malik is a sales strategist and copywriter who helps entrepreneurs and course creators generate more profits in their business by helping them sell more courses using strategy, conversion science, and buyer psychology.</p><p>She has worked with over 600 clients, including industry icons such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau and countless others. And clients have seen results like 7-figure launches and 6-figures in recurring revenue.</p><p><br></p><p><strong>EPISODE HIGHLIGHTS;</strong></p><p>⏱️ 10:20 – How many emails should be in a sales sequence, and what format should they follow?</p><p>⏱️ 18:35 – The highest-performing email in her sequence and what made it so effective.</p><p><br></p><p><strong>Online Email Marketing School - </strong></p><p>I believe anyone, including YOU, can <strong>master email copywriting and marketing</strong> and get paid to offer it as a service to local and foreign clients.</p><p>To get started, <strong>visit our store</strong> or find us on social</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank">Work With Me:</a></strong><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"> Click Here to View All Email Marketing Services</a></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">Instagram</a></strong>: https://www.instagram.com/dr.sapphire_/</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">LinkedIn</a>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li></ol><br/>]]></description><content:encoded><![CDATA[<p>Your<strong> welcome email sequence</strong> sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one?</p><p>In this episode, <strong>Prerna Malik shares her sales-focused welcome sequence strategy,</strong> breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want <strong>to increase sales through email marketing,</strong> this episode is packed with actionable strategies!</p><p><br></p><p><strong>A QUICK TREAT BEFORE THE GOOD STUFF👇</strong></p><p>Here's the link to register for Lead Magnet In A Week (July 14th - 20th)</p><p><br></p><p>The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!</p><p><br></p><p>Link: https://lmiaw.sendpulse.website/</p><p><br></p><p><br></p><p><strong>Free Guest Resource</strong>: <a href="https://contentbistro.com/welcomefreebie/" rel="noopener noreferrer" target="_blank">https://contentbistro.com/welcomefreebie/</a></p><p><br></p><p><strong>📲 Connect with Prerna Malik:</strong></p><p>Instagram: <a href="https://www.instagram.com/contentbistro/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/contentbistro/</a></p><p>Website: https://contentbistro.com/</p><p>P.S.<strong> To learn how to 5X your sales without live launches, funnels, affiliate and ads on, visit her website</strong></p><p><br></p><p><strong>LISTEN OUT FOR;</strong></p><p><strong>✨ Want to create a sales-focused welcome sequence? Here’s what you’ll learn:</strong></p><p>✔️ The one email strategy Prerna uses for high-converting client sequences.</p><p>✔️ The key problems a sales-focused sequence solves and why most businesses need one.</p><p>✔️ How to handle subscribers who want multiple options (leveraging human psychology in email marketing).</p><p>✔️ Using social proof emails to build trust in your welcome sequence.</p><p>✔️ Can a sales-focused email sequence work for SaaS (Software as a Service) businesses?</p><p>✔️ Short vs. long emails—how to determine the best approach for your audience.</p><p>✔️ Seasonal vs. evergreen lead magnets—choosing the right one for your business.</p><p><strong>ABOUT PRERNA MALIK </strong></p><p>Co-founder of Content Bistro and creator of the wildly popular, strategy-first sales program — Ready-to-Sell ™ Prerna Malik is a sales strategist and copywriter who helps entrepreneurs and course creators generate more profits in their business by helping them sell more courses using strategy, conversion science, and buyer psychology.</p><p>She has worked with over 600 clients, including industry icons such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau and countless others. And clients have seen results like 7-figure launches and 6-figures in recurring revenue.</p><p><br></p><p><strong>EPISODE HIGHLIGHTS;</strong></p><p>⏱️ 10:20 – How many emails should be in a sales sequence, and what format should they follow?</p><p>⏱️ 18:35 – The highest-performing email in her sequence and what made it so effective.</p><p><br></p><p><strong>Online Email Marketing School - </strong></p><p>I believe anyone, including YOU, can <strong>master email copywriting and marketing</strong> and get paid to offer it as a service to local and foreign clients.</p><p>To get started, <strong>visit our store</strong> or find us on social</p><p><a href="https://sapphirelearninghub.nestuge.com/supportme" rel="noopener noreferrer" target="_blank">Support the show</a></p><p><strong>Connect With Host</strong></p><p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank">Work With Me:</a></strong><a href="https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4" rel="noopener noreferrer" target="_blank"> Click Here to View All Email Marketing Services</a></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://www.instagram.com/sapphirelearninghub/" rel="noopener noreferrer" target="_blank">Instagram</a></strong>: https://www.instagram.com/dr.sapphire_/</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong><a href="https://www.linkedin.com/in/ayebanoabenwari/" rel="noopener noreferrer" target="_blank">LinkedIn</a>:</strong> https://www.linkedin.com/in/ayebanoabenwari/</li></ol><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/5-the-sales-focused-welcome-sequence-how-to-turn-new-subscribers-into-buyers-with-prerna-malik-of-content-bistro]]></link><guid isPermaLink="false">Buzzsprout-17003833</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 20 Apr 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/bf013fcc-c2f2-41fc-ab9e-fad2878bd58a.mp3" length="36456405" type="audio/mpeg"/><itunes:duration>50:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:summary>Your welcome email sequence sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one?    In this episode, Prerna Malik shares her sales-focused welcome sequence strategy, breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want to increase sales through email marketing, this episode is packed with actionable strategies!     A QUICK TREAT BEFORE THE GOOD STUFF👇 Here&apos;s the link to register for L...</itunes:summary></item><item><title>#4: Using email marketing to increase sales for a restaurant business [FoodTech] with John Onuorah</title><itunes:title>#4: Using email marketing to increase sales for a restaurant business [FoodTech] with John Onuorah</itunes:title><description><![CDATA[<p><b>Email marketing isn’t just for online businesses</b>—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue. </p><p>In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales. </p><p>If you&apos;re in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights!</p><p>John Onuorah is a seasoned Performance Marketing Professional with over six years of expertise spanning diverse industries, including FoodTech, Fashion, LaundryTech, FinTech, Web3, and Telecommunications. <br/><br/>Currently, John serves as the Performance Marketing Manager at FoodCourt, a FoodTech startup, where he leads initiatives to drive subscriber growth and maximize revenue.</p><p><b>📲 Connect with John Onuorah:</b></p><p><b><br/>LinkedIn: </b><a href='https://www.linkedin.com/in/iamdozie/'><b>https://www.linkedin.com/in/iamdozie/</b></a></p><p><br/></p><p><b>Listen Out For:</b></p><p><b>✨ Want to grow your restaurant business with email marketing? Here’s what you’ll learn:</b></p><p><b>✔️ Why food brands should prioritize email marketing for customer retention and loyalty.</b></p><p><b>✔️ The power of personalized emails in keeping customers engaged and driving repeat orders.</b></p><p><b>✔️ How John structured his email sequences, including the number of emails per campaign.</b></p><p><b>✔️ Understanding customer behavior and using data-driven insights for smarter marketing decisions.</b></p><p><b>✔️ The connection between customer acquisition and revenue growth.</b></p><p><b>✔️ How to use CleverTap (or the latest analytics tool) for email tracking and performance measurement.</b></p><p><b>✔️ The future of email marketing in food tech—what’s working now and what’s next.</b></p><p><b>✔️ Email marketing for food brands that don’t have a mobile app—how to make it work.</b></p><p><b>✔️ The top 3 non-revenue results John achieved with his email campaigns.</b></p><p><b>✔️ John’s go-to email tracking tool and why he recommends it.</b></p><p><br/><b>Online Email Marketing School  - </b></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><b>Store - </b><a href='https://sapphirelearninghub.nestuge.com/'><b>https://sapphirelearninghub.nestuge.com/</b></a></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p><b>Email marketing isn’t just for online businesses</b>—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue. </p><p>In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales. </p><p>If you&apos;re in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights!</p><p>John Onuorah is a seasoned Performance Marketing Professional with over six years of expertise spanning diverse industries, including FoodTech, Fashion, LaundryTech, FinTech, Web3, and Telecommunications. <br/><br/>Currently, John serves as the Performance Marketing Manager at FoodCourt, a FoodTech startup, where he leads initiatives to drive subscriber growth and maximize revenue.</p><p><b>📲 Connect with John Onuorah:</b></p><p><b><br/>LinkedIn: </b><a href='https://www.linkedin.com/in/iamdozie/'><b>https://www.linkedin.com/in/iamdozie/</b></a></p><p><br/></p><p><b>Listen Out For:</b></p><p><b>✨ Want to grow your restaurant business with email marketing? Here’s what you’ll learn:</b></p><p><b>✔️ Why food brands should prioritize email marketing for customer retention and loyalty.</b></p><p><b>✔️ The power of personalized emails in keeping customers engaged and driving repeat orders.</b></p><p><b>✔️ How John structured his email sequences, including the number of emails per campaign.</b></p><p><b>✔️ Understanding customer behavior and using data-driven insights for smarter marketing decisions.</b></p><p><b>✔️ The connection between customer acquisition and revenue growth.</b></p><p><b>✔️ How to use CleverTap (or the latest analytics tool) for email tracking and performance measurement.</b></p><p><b>✔️ The future of email marketing in food tech—what’s working now and what’s next.</b></p><p><b>✔️ Email marketing for food brands that don’t have a mobile app—how to make it work.</b></p><p><b>✔️ The top 3 non-revenue results John achieved with his email campaigns.</b></p><p><b>✔️ John’s go-to email tracking tool and why he recommends it.</b></p><p><br/><b>Online Email Marketing School  - </b></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><b>Store - </b><a href='https://sapphirelearninghub.nestuge.com/'><b>https://sapphirelearninghub.nestuge.com/</b></a></p><p><br/><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/4-using-email-marketing-to-increase-sales-for-a-restaurant-business-foodtech-with-john-onuorah]]></link><guid isPermaLink="false">Buzzsprout-16967864</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 13 Apr 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d0947600-08c6-4850-871f-5c8f657e77ed.mp3" length="21128582" type="audio/mpeg"/><itunes:duration>29:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><itunes:summary>Email marketing isn’t just for online businesses—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue.  In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales.  If you&apos;re in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights! John Onuorah is a seaso...</itunes:summary></item><item><title>#3: “I Revamped My Evergreen Webinar Sequence—Here’s What Happened” with Rachel Harrison-Sund</title><itunes:title>#3: “I Revamped My Evergreen Webinar Sequence—Here’s What Happened” with Rachel Harrison-Sund</itunes:title><description><![CDATA[<p>Evergreen funnels can<b> drive consistent sales on autopilot</b>, but are they really optimized for the best results? In this episode, <b>Rachel Harrison-Sund</b> shares how she revamped her <b>evergreen webinar funnel</b>, improved her <b>email sequences</b>, and adjusted key elements <b>to boost conversion rates</b>. You’ll learn how to refine your own <b>email marketing strategy</b> and build a funnel that keeps working for you.</p><p><b><br/>Guest Resources</b></p><ul><li>🎓 <a href='https://www.rachelharrisonsund.com/'>Free Masterclass</a></li></ul><br/><p>📲 Connect with <a href='http://www.rachelharrisonsund.com'>Rachel Harrison-Sund</a>:</p><ul><li>Instagram [📷]: <a href='https://www.instagram.com/rachel_harrisonsund/'>@RachelHarrison-Sund</a> </li><li><a href='https://www.youtube.com/@RachelHarrisonSund'>YouTube [▶️]</a></li><li>Digital Course: <a href='https://www.rachelharrisonsund.com/learn-with-me/'>Low Content Profit Academy</a></li></ul><br/><p><b><br/>Listen Out For<br/></b><br/></p><p>✨ Want to increase conversions, optimize your email funnel, and make your evergreen webinar work smarter? Here’s what you’ll learn:<br/><br/> ✔️ How she structured her new email sequence to guide potential buyers.<br/> ✔️ A step-by-step approach to email automation for every stage of the customer journey.<br/> ✔️ Using Kajabi for a webinar funnel—pros and cons.<br/> ✔️ What landing page conversion rates reveal about your email funnel.<br/> ✔️ How to analyze and tweak your funnel gradually to improve performance.<br/> ✔️ What negative list growth is, how to fix it, and how to maintain a healthy, engaged email list.<br/> ✔️ Why giving your email subscribers control over their preferences can improve retention.<br/> ✔️ How to determine the right timeframe before evaluating your funnel’s success.</p><p><br/><b>About  Rachel Harrison-Sund</b><br/><br/></p><p>I help people generate passive income by creating and selling &quot;low-content&quot; books on the Kindle Direct Publishing platform.</p><p>Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams. </p><p>Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms. </p><p>Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising &amp; Design Club of Canada.</p><p><b>Episode Highlights</b></p><p>⏱️ 6:53 – What evergreen funnels are and how they work.<br/> ⏱️ 14:04 – The key changes Rachel made to improve her email sequence.<br/> ⏱️ 16:17 – Why email segmentation and timing matter for engagement.<br/> ⏱️ 17:33 – The tool stack involved in executing this campaign<br/> ⏱️ 27:00 – How to show, not just tell, in email marketing for better conversions.<br/> ⏱️ 33:05 – Why removing unengaged subscribers can strengthen your email list.<br/> ⏱️ 37:01 – How long is too long for a sales sequence before making changes?<br/> ⏱️ 41:45 – Mastermind vs. Retreats: Which is better for building high-value email relationships?</p><p><b>Online Email Marketing School  - </b></p><p>We believe anyone, including you can mas</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Evergreen funnels can<b> drive consistent sales on autopilot</b>, but are they really optimized for the best results? In this episode, <b>Rachel Harrison-Sund</b> shares how she revamped her <b>evergreen webinar funnel</b>, improved her <b>email sequences</b>, and adjusted key elements <b>to boost conversion rates</b>. You’ll learn how to refine your own <b>email marketing strategy</b> and build a funnel that keeps working for you.</p><p><b><br/>Guest Resources</b></p><ul><li>🎓 <a href='https://www.rachelharrisonsund.com/'>Free Masterclass</a></li></ul><br/><p>📲 Connect with <a href='http://www.rachelharrisonsund.com'>Rachel Harrison-Sund</a>:</p><ul><li>Instagram [📷]: <a href='https://www.instagram.com/rachel_harrisonsund/'>@RachelHarrison-Sund</a> </li><li><a href='https://www.youtube.com/@RachelHarrisonSund'>YouTube [▶️]</a></li><li>Digital Course: <a href='https://www.rachelharrisonsund.com/learn-with-me/'>Low Content Profit Academy</a></li></ul><br/><p><b><br/>Listen Out For<br/></b><br/></p><p>✨ Want to increase conversions, optimize your email funnel, and make your evergreen webinar work smarter? Here’s what you’ll learn:<br/><br/> ✔️ How she structured her new email sequence to guide potential buyers.<br/> ✔️ A step-by-step approach to email automation for every stage of the customer journey.<br/> ✔️ Using Kajabi for a webinar funnel—pros and cons.<br/> ✔️ What landing page conversion rates reveal about your email funnel.<br/> ✔️ How to analyze and tweak your funnel gradually to improve performance.<br/> ✔️ What negative list growth is, how to fix it, and how to maintain a healthy, engaged email list.<br/> ✔️ Why giving your email subscribers control over their preferences can improve retention.<br/> ✔️ How to determine the right timeframe before evaluating your funnel’s success.</p><p><br/><b>About  Rachel Harrison-Sund</b><br/><br/></p><p>I help people generate passive income by creating and selling &quot;low-content&quot; books on the Kindle Direct Publishing platform.</p><p>Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams. </p><p>Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms. </p><p>Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising &amp; Design Club of Canada.</p><p><b>Episode Highlights</b></p><p>⏱️ 6:53 – What evergreen funnels are and how they work.<br/> ⏱️ 14:04 – The key changes Rachel made to improve her email sequence.<br/> ⏱️ 16:17 – Why email segmentation and timing matter for engagement.<br/> ⏱️ 17:33 – The tool stack involved in executing this campaign<br/> ⏱️ 27:00 – How to show, not just tell, in email marketing for better conversions.<br/> ⏱️ 33:05 – Why removing unengaged subscribers can strengthen your email list.<br/> ⏱️ 37:01 – How long is too long for a sales sequence before making changes?<br/> ⏱️ 41:45 – Mastermind vs. Retreats: Which is better for building high-value email relationships?</p><p><b>Online Email Marketing School  - </b></p><p>We believe anyone, including you can mas</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/3-i-revamped-my-evergreen-webinar-sequenceheres-what-happened-with-rachel-harrison-sund]]></link><guid isPermaLink="false">Buzzsprout-16876003</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 06 Apr 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/37534696-d2ea-4fc6-9105-dc29f86adff5.mp3" length="33194949" type="audio/mpeg"/><itunes:duration>46:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><itunes:summary>Evergreen funnels can drive consistent sales on autopilot, but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel, improved her email sequences, and adjusted key elements to boost conversion rates. You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you.  Guest Resources 🎓 Free Masterclass📲 Connect with Rachel Harrison-Sund: Instagram [📷]: @RachelHarrison-...</itunes:summary></item><item><title>#2: Hitting Your Launch Goals Without Social Media with Andria Singletary</title><itunes:title>#2: Hitting Your Launch Goals Without Social Media with Andria Singletary</itunes:title><description><![CDATA[<p>Launching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media.</p><p><br/><b>Guest Resource;</b></p><p><a href='https://mamaturnedmompreneur.com/experiments'>Make Social Media Optional Private Podcast</a> - A 6-part private podcast series that will show you how to leverage email marketing, podcasting, and collaborations to increase your visibility, leads, and sales. <br/><br/><br/></p><p><b>📲 Connect with Andre Singletary:</b></p><p>Instagram &amp; Threads [🧵]: <a href='https://www.instagram.com/mamaturnedmompreneur/'>@mamaturnedmompreneur</a> </p><p>Website: <a href='https://mamaturnedmompreneur.com/'>Here</a></p><p>Membership: <a href='https://mamaturnedmompreneur.com/the-social-media-detox-club'>Social Media Detox Club</a></p><p><br/></p><p><b>Listen Out For;</b></p><p>✨ Ready to launch with confidence—without relying on social media? Here’s what you’ll take away from this episode:</p><p>✔️ The step-by-step strategy to launch successfully without social media.</p><p>✔️ How to use podcasting and email marketing to build real connections.</p><p>✔️ What to do before your launch to keep your audience engaged and excited.</p><p>✔️ Why sending more emails can actually boost conversions instead of turning people away.</p><p>✔️ How to nurture relationships so your audience refers you to others.</p><p><br/></p><p><b>About Andria</b></p><p>Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners. </p><p>On her podcast, Marketing Without Socials for Moms, she talks about all things motherhood and building a business that is social-media optional. </p><p>Her biggest passion is helping other moms build a business that fits their current season of life because, let&apos;s be honest, life as a mom is ever-changing, and finding what aligns with you is key. </p><p>She takes pride in helping her clients succeed and grow their clientele off social media through podcasting, email marketing, and collaborations so they can spend less time on their phones and more time with their littles.</p><p><br/></p><p><b>Episode Highlights;</b></p><p>⏱️ 6:18 – Why Andria chose email and podcasting for her launch goals.</p><p>⏱️ 11:12 – The pre-launch strategies she used for her masterclass.</p><p>⏱️ 13:55 – How she kept her audience engaged before launching.</p><p>⏱️ 16:08 – Using giveaways to increase show-up rates.</p><p>⏱️ 17:10 – How she successfully used her podcast for launching.</p><p>⏱️ 32:27 – Tracking listener conversions from podcasts to offers.</p><p>⏱️ 34:29 – Understanding the customer journey during a launch.</p><p>⏱️ 35:11 – How to get visible without relying on social media.</p><p><br/></p><p><b>Online Email Marketing School  - </b></p><p>We believe anyone, including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><ul><li><a href='https://www.linkedin.com/company/sapphirelearninghub'></a></li></ul><br/><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Launching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media.</p><p><br/><b>Guest Resource;</b></p><p><a href='https://mamaturnedmompreneur.com/experiments'>Make Social Media Optional Private Podcast</a> - A 6-part private podcast series that will show you how to leverage email marketing, podcasting, and collaborations to increase your visibility, leads, and sales. <br/><br/><br/></p><p><b>📲 Connect with Andre Singletary:</b></p><p>Instagram &amp; Threads [🧵]: <a href='https://www.instagram.com/mamaturnedmompreneur/'>@mamaturnedmompreneur</a> </p><p>Website: <a href='https://mamaturnedmompreneur.com/'>Here</a></p><p>Membership: <a href='https://mamaturnedmompreneur.com/the-social-media-detox-club'>Social Media Detox Club</a></p><p><br/></p><p><b>Listen Out For;</b></p><p>✨ Ready to launch with confidence—without relying on social media? Here’s what you’ll take away from this episode:</p><p>✔️ The step-by-step strategy to launch successfully without social media.</p><p>✔️ How to use podcasting and email marketing to build real connections.</p><p>✔️ What to do before your launch to keep your audience engaged and excited.</p><p>✔️ Why sending more emails can actually boost conversions instead of turning people away.</p><p>✔️ How to nurture relationships so your audience refers you to others.</p><p><br/></p><p><b>About Andria</b></p><p>Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners. </p><p>On her podcast, Marketing Without Socials for Moms, she talks about all things motherhood and building a business that is social-media optional. </p><p>Her biggest passion is helping other moms build a business that fits their current season of life because, let&apos;s be honest, life as a mom is ever-changing, and finding what aligns with you is key. </p><p>She takes pride in helping her clients succeed and grow their clientele off social media through podcasting, email marketing, and collaborations so they can spend less time on their phones and more time with their littles.</p><p><br/></p><p><b>Episode Highlights;</b></p><p>⏱️ 6:18 – Why Andria chose email and podcasting for her launch goals.</p><p>⏱️ 11:12 – The pre-launch strategies she used for her masterclass.</p><p>⏱️ 13:55 – How she kept her audience engaged before launching.</p><p>⏱️ 16:08 – Using giveaways to increase show-up rates.</p><p>⏱️ 17:10 – How she successfully used her podcast for launching.</p><p>⏱️ 32:27 – Tracking listener conversions from podcasts to offers.</p><p>⏱️ 34:29 – Understanding the customer journey during a launch.</p><p>⏱️ 35:11 – How to get visible without relying on social media.</p><p><br/></p><p><b>Online Email Marketing School  - </b></p><p>We believe anyone, including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><ul><li><a href='https://www.linkedin.com/company/sapphirelearninghub'></a></li></ul><br/><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/2-hitting-your-launch-goals-without-social-media-with-andria-singletary]]></link><guid isPermaLink="false">Buzzsprout-16875914</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 30 Mar 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/7bb89b39-b950-4d14-8cb1-7e0ead797018.mp3" length="29848310" type="audio/mpeg"/><itunes:duration>41:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:summary>Launching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media.  Guest Resource; Make Social Media Optional Private Podcast - A 6-part private podcast series that will show you how to leverage email marketing, podcasting, and col...</itunes:summary></item><item><title>#1: Behind The Scenes of My Launch Campaign - Prework - Results with Jenn Zellers</title><itunes:title>#1: Behind The Scenes of My Launch Campaign - Prework - Results with Jenn Zellers</itunes:title><description><![CDATA[<p>In this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value.</p><p><b>Guest Resources;</b></p><ul><li><b> Interview Questions Generator: https://visibilityecosystem.com/questionsgenerator/</b></li></ul><br/><p><b>📲 Connect with Jenn:</b></p><ul><li><b>Threads [🧵]:</b><a href='https://www.threads.net/@visibilityecosystem'><b> @VisibilityEcosystem</b></a><b> - https://www.threads.net/@visibilityecosystem</b></li><li><b>Check her Website here: https://visibilityecosystem.com/</b></li></ul><br/><p>Jenn helps you land 20-30 podcast guest opportunities and provides an interview question generator to make your interviews seamless. </p><p><br/></p><p><b>Episode Highlights;</b></p><p><b>⏱️ 2:00 – How to use speaking engagements and collaborations to grow your email list.</b></p><p><b><br/> ⏱️ 3:00 – Podcast vs. virtual summits: Which is better for email list building?</b></p><p><b><br/> ⏱️ 7:05 – Pre-launch essentials: What to prepare before sending your first email.</b></p><p><b><br/> ⏱️ 10:01 – How many emails is too many? Strategies to keep subscribers engaged (without unsubscribing).</b></p><p><b><br/> ⏱️ 10:51 – Running an email marketing campaign: What to include and key metrics to track.</b></p><p><b><br/> ⏱️ 18:56 – How to provide value in your emails without oversharing your intellectual property.</b></p><p><b><br/> ⏱️ 26:57 – Short vs. long launch strategies: Which works best for your business?</b></p><p><b><br/> ⏱️ 28:50 – Seasonal launches vs. evergreen launches: How to choose the right model for sustainable success.</b></p><p><br/></p><p><b>Ready to Master Email Marketing in 30 Days or Less?</b></p><p>Only if you want to master email copywriting and marketing in the next 30 days<br/>Sounds impossible right? Like a scam?<br/><br/></p><p>Something the $10000 in 10 days people tell you about but don’t add in context<br/>Don’t worry, I won’t lie to you<br/>You see anyone including you can master email copywriting and marketing and get paid for it</p><p><b><br/>Link - https://sites.google.com/sapphirelearninghub.com/rec/home</b></p><p><br/></p><p><b>Online Email Marketing School  - </b></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><b>Store - </b><a href='https://sapphirelearninghub.nestuge.com/'><b>https://sapphirelearninghub.nestuge.com/</b></a></p><p><b><br/></b><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>In this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value.</p><p><b>Guest Resources;</b></p><ul><li><b> Interview Questions Generator: https://visibilityecosystem.com/questionsgenerator/</b></li></ul><br/><p><b>📲 Connect with Jenn:</b></p><ul><li><b>Threads [🧵]:</b><a href='https://www.threads.net/@visibilityecosystem'><b> @VisibilityEcosystem</b></a><b> - https://www.threads.net/@visibilityecosystem</b></li><li><b>Check her Website here: https://visibilityecosystem.com/</b></li></ul><br/><p>Jenn helps you land 20-30 podcast guest opportunities and provides an interview question generator to make your interviews seamless. </p><p><br/></p><p><b>Episode Highlights;</b></p><p><b>⏱️ 2:00 – How to use speaking engagements and collaborations to grow your email list.</b></p><p><b><br/> ⏱️ 3:00 – Podcast vs. virtual summits: Which is better for email list building?</b></p><p><b><br/> ⏱️ 7:05 – Pre-launch essentials: What to prepare before sending your first email.</b></p><p><b><br/> ⏱️ 10:01 – How many emails is too many? Strategies to keep subscribers engaged (without unsubscribing).</b></p><p><b><br/> ⏱️ 10:51 – Running an email marketing campaign: What to include and key metrics to track.</b></p><p><b><br/> ⏱️ 18:56 – How to provide value in your emails without oversharing your intellectual property.</b></p><p><b><br/> ⏱️ 26:57 – Short vs. long launch strategies: Which works best for your business?</b></p><p><b><br/> ⏱️ 28:50 – Seasonal launches vs. evergreen launches: How to choose the right model for sustainable success.</b></p><p><br/></p><p><b>Ready to Master Email Marketing in 30 Days or Less?</b></p><p>Only if you want to master email copywriting and marketing in the next 30 days<br/>Sounds impossible right? Like a scam?<br/><br/></p><p>Something the $10000 in 10 days people tell you about but don’t add in context<br/>Don’t worry, I won’t lie to you<br/>You see anyone including you can master email copywriting and marketing and get paid for it</p><p><b><br/>Link - https://sites.google.com/sapphirelearninghub.com/rec/home</b></p><p><br/></p><p><b>Online Email Marketing School  - </b></p><p>I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.</p><p>In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.</p><p><b>LinkedIn - </b><a href='https://www.linkedin.com/company/sapphirelearninghub'><b>https://www.linkedin.com/company/sapphirelearninghub</b></a></p><p><b>Instagram - </b><a href='https://www.instagram.com/sapphirelearninghub'><b>https://www.instagram.com/sapphirelearninghub</b></a></p><p><b>Store - </b><a href='https://sapphirelearninghub.nestuge.com/'><b>https://sapphirelearninghub.nestuge.com/</b></a></p><p><b><br/></b><br/></p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/1-behind-the-scenes-of-my-launch-campaign-prework-results-with-jenn-zellers]]></link><guid isPermaLink="false">Buzzsprout-16835706</guid><itunes:image href="https://artwork.captivate.fm/1a737500-7217-43e2-aafa-c9b8e9c8bbfa/u3jjmfp64ap0yogo38n3y65emddb.jpg"/><pubDate>Sun, 23 Mar 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/86f0131a-de09-46e9-807a-413affd9459c.mp3" length="25813975" type="audio/mpeg"/><itunes:duration>35:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:summary>In this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value. Guest Resources;  Interview Questions Generator: https://visibilityecosystem.com/questionsgenerator/📲 Connect with Jenn: Threads [🧵]: @VisibilityEcosystem -...</itunes:summary></item><item><title>Trailer - Email Marketing Experiments 🧪</title><itunes:title>Trailer - Email Marketing Experiments 🧪</itunes:title><description><![CDATA[<p>Welcome to email marketing experiments where we share behind the scenes of failed and successful email marketing campaigns</p><p><br/></p><p>Simply put</p><p><br/></p><p>What has worked and didn&apos;t work</p><p><br/></p><p>In here, we have experts come give us all the email marketing tea you need</p><p><br/></p><p>From list growth, launch strategies, automations, mistakes and more...</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></description><content:encoded><![CDATA[<p>Welcome to email marketing experiments where we share behind the scenes of failed and successful email marketing campaigns</p><p><br/></p><p>Simply put</p><p><br/></p><p>What has worked and didn&apos;t work</p><p><br/></p><p>In here, we have experts come give us all the email marketing tea you need</p><p><br/></p><p>From list growth, launch strategies, automations, mistakes and more...</p><p><a rel="payment" href="https://sapphirelearninghub.nestuge.com/supportme">Support the show</a></p><p><b>Connect With Host</b></p> <p>Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.</p> <ul> <li><a href='https://learnwithsapphire.notion.site/Email-Marketing-Services-118dbc0e41b080ca9bb5eadd98e5ce22?pvs=4'><b>Work With Me:</b> Click Here to View All Email Marketing Services</a></li> <li> <a href='https://www.instagram.com/sapphirelearninghub/'><b>Instagram</b></a>: https://www.instagram.com/dr.sapphire_/</li> <li> <a href='https://www.linkedin.com/in/ayebanoabenwari/'><b>LinkedIn</b></a><b>:</b> https://www.linkedin.com/in/ayebanoabenwari/</li> </ul><br/>]]></content:encoded><link><![CDATA[https://emailmarketingexperiment.captivate.fm/episode/trailer-email-marketing-experiments-]]></link><guid isPermaLink="false">f17d7c68-88e8-45ae-b492-4fe1bbff0502</guid><itunes:image href="https://artwork.captivate.fm/ad224600-5066-4c7d-ac2f-87847e1ddac9/eb5n5w75hck5chvw9z6bu7emnjde.jpg"/><pubDate>Tue, 04 Mar 2025 20:06:43 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d5dd17ef-e608-40a0-a59d-e97d3f4dc791.mp3" length="1044169" type="audio/mpeg"/><itunes:duration>01:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Welcome to email marketing experiments where we share behind the scenes of failed and successful email marketing campaigns   Simply put   What has worked and didn&apos;t work   In here, we have experts come give us all the email marketing tea you need   From list growth, launch strategies, automations, mistakes and more... Support the show Connect With Host  Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help...</itunes:summary></item></channel></rss>