Emma Givens: Content & Copy

41. Lover Brand Archetype

Emma Givens — Thu, 22 Dec 2022 06:00:00 -0400

In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals, and even personal branding.

Let's get to know The Lover!

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Important info:

Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!

Want to get copywriting and content marketing off your plate? Check out our services for your best results!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

40. How not to LOSE email subscribers during a sale or launch

Emma Givens — Thu, 08 Dec 2022 06:00:00 -0400

Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email marketing strategy and tips for successful campaigns.

Launch emails can be great to receive when they're part of a launch email sequence done right!

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Important info:

Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!

Want to get copywriting and content marketing off your plate? Check out our services for your best results!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

39. The Caregiver Archetype

Emma Givens — Thu, 24 Nov 2022 06:00:00 -0400

The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.

Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.

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Resources mentioned:

The Explorer Brand Archetype

Watch the YouTube video here!
or listen to episode 33 of the podcast

The Creator Brand Archetype

Watch the YouTube video here!
or listen to episode 36 of the podcast

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Important info:

Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!

Want to get copywriting and content marketing off your plate? Check out our services for your best results!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

38. PAS Copywriting Formula

Emma Givens — Thu, 10 Nov 2022 06:00:00 -0400

Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy!

It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Maybe even keep attention on an Instagram live by using PAS!)

Your audience will be motivated to make the next move, whether that's clicking "buy" on a product or clicking on the blog post you're promoting. Take full advantage of this copywriting and content-writing formula with today's step-by-step breakdown and example.

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Resources mentioned:

Write Better Copy Using the 5 Levels of Customer Awareness

Watch the YouTube video here!
Listen to episode 10

The #1 Copywriting Formula:

Watch the YouTube video here!

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Important info:

Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!

Want to get copywriting and content marketing off your plate? Check out our services for your best results!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

37. Updates to Content Writing in 2022

Emma Givens — Mon, 15 Aug 2022 06:00:00 -0400

You might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get traffic to your blog, how to GROW your blog, and how to make your content writing just the start of your ideal reader's customer journey.

Online marketing and content writing are changing as we speak, from successful blogging strategies and blogging tips to email marketing, and even how to write a newsletter that keeps you top of mind. So let's dig in to make the second half of 2022 even stronger than the first!

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Resources mentioned:

Download your free gift: 10-Step DIY SEO Checklist for your Blog

Are you tired of the same old ideal customer avatar exercise?

Watch the YouTube video here!

How to Write SEO Content in 2022:

Listen to episode 13
Watch the YouTube video here!

10 Step DIY SEO Audit for your Blog

Watch the YouTube video here!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? Book a free discovery call with me!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

36. The Creator Brand Archetype

Emma Givens — Mon, 08 Aug 2022 06:00:00 -0400

Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype.

In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity!

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Resources mentioned:

How We Use Brand Archetypes in Copywriting:

Listen to episode 23
Watch the YouTube version here!

The Explorer Brand Archetype:

Listen to episode 33
Watch the YouTube version here!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? Book a free discovery call with me!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

35. How to Travel as an Entrepreneur

Emma Givens — Mon, 01 Aug 2022 06:00:00 -0400

You work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad.

If you'd spent a business travel day in the life with me, you'd know I have some entrepreneur travel tips from experience. This includes some traveling dos and don'ts, how to STOP working to travel, and more! Think of them like "travel hacking tips for entrepreneurs" because there are unique items to take into account when learning how to be an efficient traveler who just so happens to own a business. I PROMISE you can relax and have fun!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? Book a free discovery call with me!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

34. Write an Awesome Bio for Conference/Podcast Interview, etc.

Emma Givens — Mon, 04 Jul 2022 06:00:00 -0400

In today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques!

As a business owner, it's important to create a short bio that's on hand and ready to go out for public speaking events, conferences, Ted Talks, podcast interviews, and more. You'll be able to tweak it quickly for the audience and use it for speaking promo, powerful introductions to your presentation or interview, and so much more!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

33. The Explorer Brand Archetype

Emma Givens — Mon, 20 Jun 2022 06:00:00 -0400

The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psychology of your brand personality and brand identity, and what attracts your ideal clients to YOUR business above all others. Then, we use this in your business development, content marketing, copywriting, and even overall brand strategy with your visual brand designer and web designer too!

Is the Explorer brand archetype for you? Find out in today's episode and get ideas on how to use it!

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Resources mentioned:

Check out HERE what's included in our BRAND MESSAGING BIBLE!

The holy grail of marketing and sales for your business, a bespoke Brand Messaging Bible saves you money, makes you money, and serves as a foundation for all aspects of your business. You’ll reap the rewards right away and for years to come.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

32. Brand Voice in Action

Emma Givens — Mon, 13 Jun 2022 06:00:00 -0400

Learn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often skipped in copywriting for beginners, but it's the key to digital marketing that generates a loyal following!

In today's episode, we'll go through brand voice and tone guidelines that you can use in all of your content creation and content marketing efforts. We'll also look at copywriting examples of good brand voices in action!

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Resources mentioned:

Check out HERE what's included in our BRAND MESSAGING BIBLE!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

31. How to Promote Your Business With a Podcast

Emma Givens — Mon, 30 May 2022 06:00:00 -0400

In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with social media, with even more benefits!). An intentional podcast marketing strategy is a key component of how to promote your business and how to grow your business. We answer the common question, "is podcasting worth it?" for both service-based and product-based business owners. Tune in!

We also touch on:

How we create content for EG: Content & Copy & the behind-the-scenes of launching the EG: Content & Copy podcast
How to know what podcast format, frequency, etc. is best for you
How to measure the ROI (return on investment) of a podcast (not what you'd expect)
Falling into Podfade (dropping off your podcast in the first few episodes)

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Guest contact info:

Ready to launch your podcast and grow your business? Visit www.bertawired.com

Connect with Berta Wired on Instagram @bertawired and on LinkedIn at berta-wired-podcast.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting and marketing support for your business? - Book your free discovery call now!

30. Can you Use a Blog for Marketing?

Emma Givens — Mon, 23 May 2022 06:00:00 -0400

IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing.

In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relationship with them.

In this episode, I share what the function is of a blog in the context of content marketing, and how you can get started using your blog for marketing.

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Resources mentioned:

Our 1:1 VIP Strategy day service is now turned into a full Brand Messaging Bible!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

29. Is Copywriting Sleazy?

Emma Givens — Mon, 16 May 2022 06:00:00 -0400

WHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;)

In this episode, I'll explain with a quick and easy example that'll change that mindset. You'll walk away more confident and ready to start writing! That's what happens when we understand what copywriting is really about.

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Resources mentioned:

The #1 Copywriting Formula - Click HERE to watch!
Difference Between Copy and Content Writing - Click HERE to watch!
Check out my mentor Kendrick Shope!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Book your Website Copy Audit: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you're meant to serve. - Book now!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

28. Facing Your Fear of the Blank Page

Emma Givens — Mon, 09 May 2022 06:00:00 -0400

HOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page.

"How do I start writing?" is the most common writing question I get from practicing writers and my first-time clients. They all want to create something so true to them, and so well-crafted, that they psych themselves out before even giving it a shot. The blank page lies open before them, so eerily clean.

When I answer their question, I’m usually met with a sigh of relief. I hope this helps you too so you show up, use your voice and grow your impact!

Branded Website Copywriting: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you’re meant to serve.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

In the 21st century, branded website copywriting is critical to attracting quality customers to your businesses and building stable, growing profit long-term. Say yes to profit, confidence and ease today!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

27. 8 Brand Communication Strategy Tips

Emma Givens — Mon, 02 May 2022 06:00:00 -0400

Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in measuring success!

Your communication strategy will immediately help with social media audience engagement, crisis management, and doubling down on the RIGHT marketing platforms in 2022 (unique to your business, not just following trends). Effective communication—strategic communication—is part of your overall customer awareness project! Let's dive in.

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Resources mentioned:

Accelerate your business with a Brand Messaging Bible.

Write Better Copy Using the 5 Levels of Customer Awareness - You can tune in to the podcast or video version:

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

26. 6 Best Copywriting Strategies (For Unique Marketing)

Emma Givens — Mon, 25 Apr 2022 06:00:00 -0400

Ready to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small business to uplevel your content marketing in 2022.

Will you use these unique marketing techniques for e-commerce branding strategies, personal branding, or learning how to write copy for social media? Hop on your DMs and share it with me!

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Resources mentioned:

How we use brand archetypes in copywriting - You can tune in to the podcast or video version:

Your Core Brand Values: How & Why to Define Them - You can tune in to the podcast or video version:

Free Ma sterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

25. 5 Steps to Get Clients Coming to You

Emma Givens — Mon, 18 Apr 2022 06:00:00 -0400

The best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide that makes you irresistible to the people who'll love your offer most. This is entrepreneurship advice + entrepreneurship motivation for successful businesses to keep that momentum going and learn how to attract customers at a more advanced stage. Getting clients in 5 steps is possible for high-end product-based businesses and it works for a service business marketing strategy as well.

Listen to the end and take notes on how to get more customers for your business, how to make money online, and online business ideas in 2022 that give you the success you deserve.

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Resources mentioned:

Free Ma sterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

24. The 3 Most Important Words in Copywriting (The Secret to Persuasion!)

Emma Givens — Mon, 11 Apr 2022 06:00:00 -0400

Learn how to write copy that sells with these 3 core elements of copywriting.

Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'll learn them in only 10 minutes instead of taking a copywriting for beginners full course!

These persuasion techniques are important copywriting tips for small business, online business, sales letters, and even general digital marketing strategy (for example, getting strong engagement on social media!)

Learn the 3 essential words that'll guide you on how to persuade people.

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Resources mentioned:

Calls to Action - How to increase engagement on your social media posts! You can tune in to the podcast or video version:

Free Ma sterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

23. How we use brand archetypes in copywriting

Emma Givens — Mon, 04 Apr 2022 06:00:00 -0400

Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business.

Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more.

In today's episode, we'll talk about:

What are brand archetypes?
The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding)
Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples.
Why even 2 ice cream brands will have different brand archetypes 99% of the time

Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes!

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Resources mentioned:

The Hero and the Outlaw by Margaret Mark & Carol Pearson
Archetypes in Branding - A toolkit for creatives and strategists
Emma Givens Content & Copy YouTube Channel - Subscribe here!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

22. Your Core Brand Values - How & Why to Define Them

Emma Givens — Mon, 28 Mar 2022 06:00:00 -0400

What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.

We'll cover:

Why we need core values
How to find your core values in business
How to write brand values in a way that's meaningful to your customers and team members
Brand values examples from my business and my clients
How a brand values simple definition guide influences brand voice, marketing, and brand design
The impact of your core brand values on brand behaviour and brand alignment

Take a listen!

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Resources mentioned:

Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
Values Activity

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

21. The Hidden Copywriting Secret in Turning Red

Emma Givens — Mon, 21 Mar 2022 06:00:00 -0400

Discover the hidden copywriting secret in Turning Red: the new Disney Pixar movie! (Free of spoilers, don't worry!)

This isn't any other Turning Red movie reaction - this is a dive into the copywriting secret revealed by its success! Learn what "the universal in the specific" means and how to use it in copywriting for small businesses and copywriting for beginners.

This isn't just one of the best copywriting secrets free for you to use. It's one of the best writing secrets in general, whether you write novels or poems!

The new Disney Pixar movie "Turning Red" breaks one of the Pixar storytelling rules while keeping the best of the Pixar storytelling formula overall. (So, let me know if you want another episode on the copywriting tips and tricks in their standard formula too!)

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Copywriting and Writing Coaching service for local businesses (Toronto) and worldwide! - Book your free discovery call now!

20. Best Converting Lead Magnets for Businesses in 2022

Emma Givens — Mon, 14 Mar 2022 06:00:00 -0400

Ready to learn how to build an email list? Take notes on this list of the best converting lead magnets for businesses in 2022! This episode combines the best lead magnet tutorials + lead magnet examples.

We'll cover:

What is a lead magnet in marketing?
The difference between lead vs. prospect vs. customer
The role of freebies in lead generation (TL;DR email marketing for beginners)
Best lead magnet ideas + email marketing trends 2022
Lead magnets to AVOID
How to make sure yours are high converting lead magnets!
Learn how to embrace the best freebies for small businesses (and medium-sized businesses) as part of your digital marketing strategy in 2022!

Learn how to embrace the best freebies for small businesses (and medium-sized businesses) as part of your digital marketing strategy in 2022!

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Resources mentioned:

Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
How to Create a Welcome Email Sequence in 5 Steps
The #1 Copywriting Formula

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? - Book your free discovery call now!

19. Marketing vs. Branding (A beautiful relationship?)

Emma Givens — Mon, 07 Mar 2022 06:00:00 -0400

What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference?

In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often).

We'll touch on the topics of:

Defining the difference between branding and marketing
When to invest in branding for your business for the first time, whether you sell products or services
When to rebrand/why it's worth rebranding a business
How to raise prices without losing customers and actually gain better *quality* customers through branding
The impact of branding on in-person, customer experience strategy
How branding basics guide digital marketing strategies to grow your business online and build your online platform
How branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.

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Guest contact info:

Ready to talk branding (or a rebrand)? Visit www.cremebrands.com

Connect with Crème Brands on Instagram @cremebrands

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting and marketing support for your business? - Book your free discovery call now!

18. Find your Brand Voice

Emma Givens — Mon, 28 Feb 2022 06:00:00 -0400

Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it!

At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, brand archetypes, ideal customer voices, and your visual brand strategy.

In today's episode, I'll give away the outline! This will help you with brand repositioning, putting together brand guidelines to easily onboard new team members, and guiding content creation for your small business. Using your brand voice on your website + your brand voice on social media will keep your messaging consistent. (For more sales!) And a defined, branded copywriting voice will improve your blog content marketing strategy for 2022, your email marketing efforts, and your social media marketing in 2022!

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Time Stamps:

2:14 - What’s a brand voice?

4:49 - First step of how we construct our clients' brand voices

5:27 - Second step

6:36 - Third step

8:43 - Fourth step...

10:05 - ...Next is something that we focus on *heavily* in our process

11:36 - The 12 brand archetypes that we use in brand voice work

15:31 - Identifying your values and your villains

17:50 - The statements you need to have clarity on in your business

18:41 - Your origin story

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Resources mentioned:

Building a Story Brand by Donald Miller
The Hero and the Outlaw by Margaret Mark & Carol Pearson
Archetypes in Branding - A toolkit for creatives and strategists
Are you tired of the same old ideal customer avatar exercise?
Write Better Copy Using the 5 Levels of Customer Awareness

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

👉 Check out our Copywriting and Writing Coaching services! - Book your free discovery call now!

17. Lessons after ~2 years in business

Emma Givens — Mon, 21 Feb 2022 06:00:00 -0400

This isn't just another one of those motivational videos with generic entrepreneur advice to aspiring business owners. Nope—these are concrete lessons from starting a business that you can learn from me now BEFORE you learn the hard way!

Explore my small business tips for success whether you're ready for:

entrepreneur tips that'll grow your revenue and resources to the agency level
freelance tips and tricks for how to become a SUCCESSFUL freelancer
entrepreneur advice for beginners/deciding it's time to start a business
the power behind your word choices
and other business lessons for entrepreneurs!

Here are 6 entrepreneur lessons mixed with entrepreneur motivation and even some copywriting tips thrown in! (You know me!) 😉

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Time Stamps:

1:03 - Lesson 1

3:34 - Lesson 2

6:51 - Lesson 3

9:35 - Lesson 4

12:48 - Lesson 5

14:52 - Lesson 6

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Resources mentioned:

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Copywriting and Writing Coaching services! - Book your free discovery call now!

16. 6 Instagram Copywriting Tips | Boost Engagement & Sales

Emma Givens — Mon, 14 Feb 2022 06:00:00 -0400

Learn how to write good Instagram captions with these copywriting tips! :) This social media marketing strategy is focused on Instagram for business, not for influencers alone. And Instagram marketing in 2022 is synonymous with small business marketing, especially for product-based businesses.

By using content marketing techniques, copywriting tips, and the mindset that this is social media for BUSINESS, you'll have a proven Instagram engagement strategy in place.

You'll discover:

Instagram caption ideas
how to structure your Instagram captions to increase conversions
social media marketing tips
how to increase Instagram engagement
social media strategy/Instagram strategy 2022

So, let's dig into these digital marketing strategies right now!

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Time Stamps:

1:51 - Step 1

3:02 - Step 2

12:06 - Step 3

13:29 - Step 4

15:40 - Step 5

16:58 - Step 6

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Videos mentioned:

Are you tired of the same old ideal customer avatar exercise?

The #1 Copywriting Formula

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

✍️ Want to get Instagram captions (and visuals, even engagement) off your plate? Book a chat with my team!

SUBSCRIBE to our YouTube Channel!

15. Top 4 Marketing Trends of 2022

Emma Givens — Mon, 07 Feb 2022 06:00:00 -0400

Discover the top 4 marketing trends of 2022!

We're in a unique time for online businesses especially. Between online fatigue and a shift from pure Millenial marketing to Gen Z marketing, there are so many factors influencing digital marketing trends for 2022.

This 2022 trend forecast includes:

- welcome sequence emails and email marketing trends 2022

- copywriting trends 2022

- video marketing for business

- social media marketing 2022

- D2C business models and D2C marketing strategies

- Ecommerce websites

Best of all, we'll match these specific content marketing trends with simple solutions for a 2022 marketing strategy that helps your business thrive!

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Time Stamps:

2:14 - Trend number 1

8:25 - Trend number 2

11:30 - Trend number 3

14:40 - Trend number 4

17:27 - The #1 takeaway

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Subscribe to our weekly newsletter at https://emmagivens.com/lettersfromemma

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Want branded, conversion-focused Social Media Creative & Management? - Book your free discovery call now!

14. How Accessibility Helps Your Online Business

Emma Givens — Mon, 31 Jan 2022 06:00:00 -0400

Ready to learn how to make your website accessible to ANYONE in 2022 (and beyond)? It's the right thing to do and it's a great benefit to your business!

Digital accessibility helps your online business by making your content marketing and web design reach more people. With some basic web accessibility education, you can update your website so it's easily digested by screen readers, senior eyes, and skimmers alike. Believe it or not, some of my most repeated copywriting tips are also about accessibility because of the fact that universal design improves the experience for everyone; plus, Google search rewards your business when your blog posts and page content are accessible for the visually impaired.

Learn more about web accessibility guidelines, easy-to-implement tools, and more in today's conversation with special guest Jonathan Friedman.

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Time Stamps:

2:25 - Jonathan’s backstory

3:41 - Accessibility

14:24 - Where Should You Start to Make Things More Accessible

20:00 - Customer Service

27:55 - The Journal That Talks Back

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Resources mentioned:

WordPress Plugins:
Yoast
WP Rocket

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Guest contact info:

Follow Jonathan on Instagram @jonathan_a_friedman/
The Journal That Talks Back

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting support and accessibility-friendly content for your business? - Book a chat with me today

13. How to Write SEO Content in 2022

Emma Givens — Mon, 24 Jan 2022 06:00:00 -0400

Learn content writing for SEO (search engine optimization) in 2022 with this simple 6-step content marketing strategy.

SEO content WILL uplevel your business and website this year and in the years to come. The reality is that an effective digital marketing strategy in 2022 goes beyond the question of how to blog, to the more helpful starting point of how to get traffic to your blog and how to get free web traffic in general. When someone finds you right when they need your help most, they become a warm lead!

We'll cover business SEO tips from the principles of blogging for your business (vs. blogging tips for influencers), all content writing for SEO 2022, how to rank in Google SEO results, SEO tools for bloggers' benefits, and more.

I promise you: it's more straightforward to write SEO content than you realize with this 1) SEO strategy 2022 and 2) blog strategy 2022. Let's dive in.

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Time Stamps:

1:14 - Step 1

1:40 - Step 2

4:22 - Step 3

10:16 - Step 4

11:58 - Step 5

15:12 - Step 6

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Tools mentioned:

Resources mentioned:

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for SEO content writing support for your business? - Book your free discovery call now!

12. Your 2022 Content Marketing Strategy

Emma Givens — Mon, 17 Jan 2022 06:00:00 -0400

Your 2022 Content Marketing Strategy is coming up hot!

You're going to love this 8-step breakdown of the best digital marketing and content marketing tips for 2022. It covers:

researching for your hero content medium
content posting schedules
blog strategy 2022 (blogging for your business)
social media strategy 2022
matching monthly content with your sales goals
a few digital marketing trends 2022
SEO content writing (so you get optimal web traffic!)
info on a content repurposing workflow

That's right—this is the ultimate content marketing strategy for 2022, especially covering online marketing strategies for small businesses.

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Time Stamps:

3:46 - Step 1

4:54 - Step 2

7:28 - Step 3

10:32 - Step 4

11:44 - Step 5

13:54 - Step 6

15:42 - Step 7

20:36 - Step 8

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Tools mentioned:

Resources mentioned:

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for copywriting writing support for your business? - Book your free discovery call now!

11. COMPLETE Guide to Write Product Descriptions that SELL

Emma Givens — Mon, 10 Jan 2022 06:00:00 -0400

You're ready—learn how to write product descriptions that sell!

𝐓𝐡𝐞 𝟗 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨 𝐰𝐢𝐥𝐥 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞:

high-converting e-commerce product descriptions for your website
real estate product descriptions
fashion product descriptions
food product descriptions
beverage product descriptions
on-demand workshop and course product descriptions
online boutique product descriptions
Amazon product descriptions
Etsy product descriptions
Shopify product descriptions

As promised, this is your COMPLETE guide to write product descriptions that sell.

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Time Stamps:

1:31 - Tip Number 1

3:46 - Tip Number 2

6:22 - Tip Number 3

14:51 - Tip Number 4

16:43 - Tip Number 5

17:24 - Tip Number 6

20:18 - Tip Number 7

23:58 - Tip Number 8

25:00 - Tip Number 9

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Resources mentioned:

Are you tired of the same old ideal customer avatar exercise?: https://youtu.be/j0RvgcT1HOU
The #1 Copywriting Formula: https://youtu.be/oJbl-CZU-w0
10 Step DIY SEO Audit for your Blog: https://youtu.be/CuSWeolKPgs
How Accessibility Helps Your Online Business: https://youtu.be/Ffk70xkU844

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Want feedback on your writing, or for me to write product descriptions for you? - Book your free discovery call now!

Write Better Copy Using the 5 Levels of Customer Awareness [Ep. 10]

Emma Givens — Mon, 27 Dec 2021 06:00:00 -0400

Learn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR solution is the best fit!

The 5 levels of awareness are usually reserved for an advanced copywriting course or digital marketing department in corporate. BUT I know that they're fundamental to an effective content marketing strategy, conversion copywriting like how to write a sales page that converts, and implementing copywriting tips for websites that are created *by entrepreneurs themselves*.

So, listen to the full episode to learn about this powerful psychological aspect of copywriting yourself!

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Time Stamps:

3:53 - Level 1

6:25 - Level 2

10:32 - Level 3

12:56 - Level 4

15:26 - Level 5

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for copywriting support for your business? - Book your free discovery call now!

Click-Worthy Headlines BIBLE for Entrepreneurs [Ep. 09]

Emma Givens — Mon, 20 Dec 2021 06:00:00 -0400

Ready to write your own headlines? You'll learn how to write headlines that grab attention so you can make the sale in this episode. It's truly a click-worthy headlines BIBLE for entrepreneurs!

In today's episode, you will:

discover what makes for the best headlines
hear catching headlines examples, and
learn best practices for headline writing exercises.

These are copywriting tips for headlines that WORK, inspired by the techniques of direct response copywriting and conversion copywriting.

Today's headline writing tips are boosted by sales copy secrets infused with psychology: copywriting can be effective AND easy to do! Just press play and see.

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Time Stamps:

2:06 - What Headlines are Meant to Do

3:28 - The First Structure

4:25 - The Second Structure

8:09 - The Third Structure

8:19 - The Fourth Structure

8:50 - The Five Structure

15:05 - The Sixth Structure

16:59 - Common Best Practices

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy.

Ready to make your content a client nurturing machine? It's time for Writing Coaching for your business - Book a free discovery call!

How to Create a Welcome Email Sequence in 5 Steps [Ep. 08]

Emma Givens — Mon, 13 Dec 2021 06:00:00 -0400

So, you have an email list set up. But what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows you, likes you, trusts you, and BUYS from you?

The key is to offer them value and warm them up with an effective Welcome Sequence.

In today's episode, we're going to talk about the specifics to an effective 5-email welcome sequence!

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Time Stamps:

2:49 What is an email sequence?

2:58 What happens when someone signs up for your email list

3:05 Email number 1

4:28 Email number 2

5:31 Email number 3

6:37 Email number 4

7:55 Email number 5

10:21 How to distribute these 5 emails

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Calls to Action - How to increase engagement on your social media posts! [Ep. 07]

Emma Givens — Mon, 06 Dec 2021 06:00:00 -0400

You've worked so hard putting out social media content. So isn't it frustrating when you get crickets?

In this episode, I'm going to share with you the easy peasy way to get more engagement on your social media posts, whether it's in the form of comments, likes, shares, etc.

Take all of these tips, and you'll see a big boost in your engagement. Let's dive in!

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Time Stamps:

1:56 What's a CTA?

3:56 Learn the key piece no one talks about!

4:41 Some great sales examples

6:58 Get them to talk to you with these 3 examples

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy.

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Why You Should Repurpose Content! [Ep. 06]

Emma Givens — Mon, 29 Nov 2021 06:00:00 -0400

REPURPOSE CONTENT TO SAVE YOU TIME, MONEY, AND EFFORT! Sound good? It's about to get even better.

Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief!

In this episode, you'll learn what's repurposing and its amazing benefits for you and your business!

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Time Stamps:

1:24 Initial decision you have to take when deciding to repurpose content

2:57 Is repurposing the right solution for you?

3:31 What's repurposing? Who is your hero?

4:23 The 2 big benefits to repurposing

9:39 2nd benefit to repurpose content

12:37 Extra benefit

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

The 4 Parts of an About Page That Makes Clients Want to Work With You! [Ep. 05]

Emma Givens — Mon, 22 Nov 2021 06:00:00 -0400

IT'S TIME TO WRITE YOUR ABOUT PAGE. Here's a template so you can make people actually care - even when they've never met you before!

You probably want to establish credibility on your about page. However, there are some details that are missing when we just think of the about page that way, because essentially, what it means is we're thinking about us, right?

Press play and get the 4 KEY EASY WAYS to make sure that it's an engaging story that people are going to be motivated to work with you from right now.

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Time Stamps:

2:37 Tip number 1

5:14 Tip number 2

7:08 Tip number 3

7:39 Tip number 4

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

5 of The Most Powerful Phrases in Copywriting [Ep. 04]

Emma Givens — Mon, 15 Nov 2021 06:00:00 -0400

Ready to improve your copywriting? Start here for more clients!

Today we cover 5 of the most powerful phrases in the world of copywriting that you can start using today to boost the IMPACT of your sales copy.

Let's just jump right in!

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Time Stamps:

1:24 - Number 1

4:37 - Number 2

6:12 - Number 3

8:47 - Number 4

10:57 - Number 5

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Looking to learn how to do your own copywriting and content writing? Discover how easy it is to learn!

Copywriting vs. Content Writing: 4 Differences Entrepreneurs Need to Know [Ep. 03]

Emma Givens — Mon, 08 Nov 2021 06:03:00 -0400

Copywriting vs. Content Writing: which one is best for you? Can you pick just 1? Or are they just the same? Have you heard entrepreneurs throw around the terms copywriting and content writing?

It brings up a lot of confusion when they're actually two DISTINCT things with different techniques, goals, and metrics in your business!

In today's episode, we're going to do the very practical task of answering the questions: What is copywriting? And what is content writing? Let's really understand the four differences, creative entrepreneurs, like you need to know.

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Time Stamps:

0:58 - What Must Be Involved in Every Successful Business

2:16 - What’s Copywriting?

3:09 - Examples of Copywriting

3:31 - What’s Content Writing? (And Examples)

5:15 - Second Difference

8:15 - Third Difference

12:10 - Fourth Key Difference

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Looking to learn how to do your own copywriting and content writing? Consider doing writing coaching!

How to Make 1 Piece of Content Work Harder For You! [Ep. 02]

Emma Givens — Mon, 08 Nov 2021 06:02:00 -0400

You're great at creating one piece of content that really stands out. So, how can you take that one HERO PIECE that's easy to make (like a podcast, a blog post, or even a social caption) and turn that into every other possible type of content?

In today's episode, we're going to talk about how exactly to do that and the ideal workflow!

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Time Stamps:

2:10 What’s the ideal workflow?

2:22 Start with this

3:49 Follow these steps to make things easy

5:06 Something else you can do with your hero piece

6:28 And yet, another idea!

7:00 When you have a team that supports you

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Do you need help with your Copy? Check out here how I can help you!

The 3 Steps to a Successful Online Business [Ep.01]

Emma Givens — Mon, 08 Nov 2021 06:01:00 -0400

Have you noticed that there's a lot of conflicting advice in the world of online business?

One person will tell you: Oh, just build a brand on social media, spend a few hours a day there, contact people in their DMs and that's going to do everything you need for a successful business...

Others will say, "Build a course and the *right* people will find you."

And so on.

We end up spinning our wheels going from course to course, or even just freebie to freebie, and it's exhausting. So, we're going to take all of that confusion away today. And we're actually going to get back to basics.

In today's episode, you're going to learn the ONLY 3 Steps you need to make sure your business is successful as an early-stage entrepreneur.

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Time Stamps:

1:22 This is reality

2:38 Watch out for this!

5:52 Let’s get back to basics

7:11 And we can make it even simpler

8:20 Special note on the only experts you need

9:37 What’s content marketing?

12:44 *This* is when you might need to hire a coach

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day!

Welcome to Emma Givens: Content & Copy

Emma Givens — Mon, 08 Nov 2021 06:00:00 -0400

Are you excited to attract more of the clients and customers you adore?

Well, you are in the right place! Welcome to Emma Givens: Content & Copy.

My name, as you might’ve guessed, is Emma and I’m the founder of a boutique agency specializing in branded copywriting and content marketing for small and medium-sized businesses.

In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blog posts to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today.

So subscribe right now to the podcast, and tune in to a new episode every Monday of Emma Givens: Content & Copy.

Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Would you like to know how else I can help you? Work with team Emma Givens Content & Copy.

Click here to grab your FREE guide on How to Turn Your Social Media Posts into Blog Posts (and Vice Versa).