Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.

🎯 You’ll learn:

• Why vanity metrics are misleading (and dangerous)

• What to track instead using the 5-bucket framework

• How to choose the right metrics based on your business goals

👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at

engagevideomarketing.com/book

🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:

engagevideomarketing.com/VSM

You’ll learn:

• Why vague targeting kills results
• How to map your audience using real insight
• And how empathy leads to more powerful, high-converting video content

🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.

Grab your copy of Engage or explore the full Video Strategist Masterclass at

👉 engagevideomarketing.com/book

In this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.

Takeaways

• The turning point in my career was realizing the importance of video strategy.
• Many creatives face the challenge of delivering content that doesn't meet client expectations.
• Understanding the audience is crucial for effective video marketing.
• Defining clear goals is essential for measuring success.
• Content must align with the audience's needs and the video's purpose.
• Distribution planning is often overlooked but vital for visibility.
• Optimization can significantly enhance video performance.
• Metrics should focus on meaningful data, not just vanity metrics.
• Production decisions should follow strategic planning.
• A strategic approach can transform video marketing outcomes.

You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.

🎯 Key Takeaway: Diagnose the problem first — let the solution follow.

Grab your copy of Engage and access the Video Strategist Masterclass here:

👉 engagevideomarketing.com/book

👉 www.engagevideomarketing.com/vsm

In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.

Key Takeaways:

Lack of Financial Mastery:

• Understanding the financial engine of your business is crucial for scaling.
• I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.
• By focusing on these levers, you can stop guessing and start growing your business with confidence.

Inconsistent Revenue:

• The feast and famine cycle of income is a common issue.
• The secret to sustainable revenue is finding a hybrid model of project-based work and recurring revenue.
• I provided a thinking exercise to help you identify recurring revenue opportunities with your best clients.

Lack of Time and Focus:

• Delegating tasks and building systems are essential to avoid burnout and hit a ceiling.
• Tools like ChatGPT and Google Gemini can help streamline your workflow.
• It's important to have clarity on your business model and strategy for growth to effectively use these tools.

If these points resonate with you and you're looking for support to grow your business, I invite you to learn more about my newly launched one-to-one mentorship program. We'll work together to get clear on your numbers, structure your services and pricing, build out recurring offers, and set up systems to help you scale with confidence.

Visit engagevideomarketing.com/coaching/ to watch a short video, fill out the form, and let's jump on a clarity call to see if we're a good fit to work together.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Listen Now

Tune in to hear this special preview and get a taste of what’s inside!

Get the Book

Ready to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:

Buy the Book

About the Book

"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this book delivers actionable insights to help you succeed.

Stay Updated

Don't miss the full audiobook release in March 2025! Subscribe to our podcast for updates and more exclusive content.

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Listen Now

You can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!

Purchase the Book

Interested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now: 

Buy the book

About the Book

"Engage" offers a comprehensive guide to leveraging video for business strategy. Whether you're new to video marketing or looking to refine your approach, this book provides actionable insights to help you succeed.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Chapters:

• (00:00) Ben Amos: Engage is the definitive guide to Video strategy for business
• (01:17) The Definitive Guide to Video Strategy for Business is available online now
• (03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business
• (04:47) Ben says that video isn't optional anymore, it's a necessity
• (05:54) He has a unique approach to video marketing that flips the script
• (07:19) The beginning of the customer journey is all about awareness
• (11:31) Using video to guide customers through each stage of the customer journey is easy
• (15:27) Why video is a short personal introduction to your brand or business
• (16:23) People connect with narratives and when they see success stories it builds credibility
• (17:13) Ben says the key is to capture authentic testimonials that feel genuine
• (19:11) Next up is the bite sized video content. People are consuming content on the go
• (20:39) Ben recommends AI videos for those who are a little bit camera shy
• (22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision
• (23:19) What's the next video type that's focused on conversion
• (24:48) Engage is a masterclass on video marketing. It's a complete guide

Links & Resources:

• Engage: The Definitive Guide to Video Strategy for Business.

https://engagevideomarketing.com/book 

• Google Notebook LM

https://notebook.google.com 

Quotes from the Episode:

"Video isn't just nice to have, it's essential."

Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.

Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.

Key Takeaways:

• The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.
• Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.
• Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.
• Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.
• Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.

Links & Resources:

• Get Luria’s free gear list at engagevideomarketing.com/boldgear
• Learn more about the BOLD program: engagevideomarketing.com/bold.
• Watch Luria’s live videos on her YouTube channel youtube.com/livestreamingpros/
• Luria on X
• Luria on IG
• Luria on LinkedIn
• Luria on Facebook

Quotes from the Episode:

“Confidence comes from action, not thought.” – Luria Petrucci

“If you want to connect with an audience, start by letting go of perfection.” – Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.

Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.

Chapters:

[00:01:25] Staying human with AI

[00:04:20] Navigating AI's potential and drawbacks.

[00:08:00] Democratising content creation.

[00:12:11] AI girlfriends and humanity

[00:17:16] Ethical stance on AI

[00:22:19] Functional vs. Personal Content

[00:23:03] Experimenting with 11 Labs

[00:27:30] Using AI in content creation.

[00:33:08] Prompt engineering

[00:35:37] Confident Live Marketing Podcast

Links from the show:

Ian Anderson Gray website

Ian Anderson Gray podcast 

Ian on LinkedIn 

Ian on X 

Ian on IG 

Ian on YouTube 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.

Chapters:

[00:02:22] Meg's journey to Australia.

[00:06:39] Tourism and hospitality experiences.

[00:08:26] Rise of keyboard warriors.

[00:11:53] Audience segmentation on social media.

[00:15:19] Building Your Business Online

[00:20:24] Social media evolving for businesses.

[00:24:17] Niche content marketing strategies.

[00:26:36] Shiny object syndrome

[00:29:03] Focus on strategy first.

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In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.

Chapters:

[00:01:02] Website conversion best practices.

[00:04:12] Pivoting to web design.

[00:08:03] Web design for video strategy.

[00:11:33] Psychological influence strategies.

[00:13:34] Spin selling framework.

[00:17:56] Conversion killing design trends.

[00:20:42] Video placement best practices.

[00:23:47] Thank you page videos.

[00:29:01] Video hosting platform recommendations.

[00:31:02] Design and business tools.

[00:34:11] Impact of a bad website.

[00:37:06] Choosing a web design company.

[00:40:00] Social media marketing challenges.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.

Takeaways

• Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
• Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
• Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
• Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
• Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

Chapters

00:00 - Introduction and Background

02:20 - Understanding Video Strategy

05:13 - Short-Form Video Strategy

07:24 - Aligning Format with Strategy

09:46 - The Importance of Short-Form Video

12:09 - Transitioning from Long-Form to Short-Form Video

16:21 - Overcoming the Fear of Being on Camera

25:19 - Balancing Secret Sauce and Expertise Content

36:11 - Taking Action and Getting Started with Short-Form Video

39:29 - Where to Learn More from Jera

Links from the show:

Jera Bean on IG

Jera Bean on Tiktok

Jera Bean on LinkedIn

JeraBean.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.

Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.

We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.

A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.

As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.

For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.

Stay tuned for more insights and stories on the Engage Video Marketing Podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Takeaways

• Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
• Businesses should focus on building relationships with their audience and understanding their needs and challenges.
• Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
• AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
• The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.

Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.

Takeaways

• LinkedIn is a trusted platform and a valuable tool for business growth.
• Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
• Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
• Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
• LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive growth for clients. Currently, she is the Global Partnerships Director of Genero – a creative technology solution for in-house marketing teams, enabling marketing leaders to transform their creative and production approach for greater efficiency. Previously at King Content – a world-leading content marketing agency – Christie led the global Creative, Editorial, and Paid Media teams. As Head of Content for Red Bull UK, Christie led TV, film, and communications projects around the world and was part of the global communications team for the Red Bull Stratos Mission to the Edge of Space.

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

You have got to listen to what Armando has to share today.

Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.

Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.

But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.

Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.

Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.

Takeaways

• Take the time to analyse your financials and understand the levers you can pull to grow your business.
• Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.
• Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.
• Seek external support, such as joining a program or working with a coach, to help you reach your goals.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Takeaways

• Quality content is key in the changing landscape of podcast and video marketing.
• Both long-form and short-form content are on the rise, and platforms are favoring high-value content.
• Podcasting is a growing format, offering opportunities to cut through the competition.
• Building relationships, adding value, and establishing expertise are important goals for a video podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm known to make them. And I understand the value of helping our clients develop a better strategy behind their content, better execute their content so that the content that I produce actually gets results. But they say to me, how do I transition the conversation with my clients to be more around strategy first rather than them just coming to me for video? Well, whatever that conversation looks like for you, I'm sure it's probably a conversation you've either had or you've experienced before or maybe you feel that you will have in the future. So what I want to do in this episode is share with you some ideas that I have and that I've executed and that have worked for me in order to really smoothly and take control of that conversation and smoothly move people towards thinking about strategy and thinking about you and the value that you can provide their business as a video strategist. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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A little bit about Therese:

When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.  Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.

Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.

She wrote her first book SWAP! Marketing without money to help brands secure partnerships - sharing all her best secrets.  It’s proving pretty popular and has become an Amazon best seller, won three Gold Medals and was awarded the ABLE 2022 Book of the Year. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Chris Bogue coaches people to create mercifully short video content for business. He is the creator of the Complete Guide to Selling on Video, a digital course on video prospecting for sales. He is also a sketch comedy writer and host of Chris Sells His Soul on LinkedIn Live.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their video marketing, his daughter, Annabelle King, onto the show today to learn more about the video strategy they are implementing for their business.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.

On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.

 In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.

In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.

Hey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!

Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.

In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

In this episode we cover:

• A short intro to Austin and what fires him up right now.
• A brief intro about his agency Socialty Pro.
• His journey into short form video (reels) yourself.
• How he feels as he has exploded in reels.
• What platforms are working best and why.
• What led him into AI.
• What does Syllaby do.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

You have got to listen to what Armando has to share today.

Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.

Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.

But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.

Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city's unique culture and heritage, and he uses his platform to give back to the community whenever he can.

Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he's in front of or behind the camera, he's always pushing himself to be the best and leaving audiences wanting more.

In this episode we cover:

• A short intro to Armando and what fires him up right now.
• How his company stays fresh and innovative.
• The aspects of video production and marketing he is focusing on for his clients in 2023.
• A walkthrough on his approach for his clients.
• The key learnings he’s had along the way.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.

In this episode we cover:

• A short intro to Brandon and what led his focus on branding and podcasting.
• Who should consider starting a podcast now in 2023.
• Why podcasting is a good move for businesses.
• Why podcasting and not just video content or other forms of content.
• The benefit in video podcasting.
• How can a business measure success with podcasting?
• Some of the best ways to grow.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.

In this episode we cover:

• A short intro to Joshua and what led him to create HeyGen
• How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
• What AI Video Generation is
• What AI Video allows for creators and business.
• Why use AI? Isn’t real video better?
• Does AI Video Generation put traditional video producers at risk?
• What HeyGen does exactly.
• The challenges that arise from this sort of technology.
• Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
• What’s next for HeyGen.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love.

Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,

LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.

She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. 

Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.

Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.

Her areas of expertise include the following:

LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.

Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).

In this episode we cover:

• A short intro to Kay and what led her to her passion for LinkedIn.
• The most common misconception about LinkedIn as a content platform today.
• What most people in business are doing wrong on LinkedIn.
• The opportunity she sees when LinkedIn is set up right.
• The key features that people need to set up on their LinkedIn profile.
• Her thoughts on company pages on LinkedIn.
• Her views on LinkedIn Premium or Sales Navigator.
• Her thoughts on utilising video on Linkedin.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.

Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses. 

In this episode we cover:

• A short intro to Latasha and what she does.
• When she started seeing the power of short-form videos.
• Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.
• The differences she sees between content designed for long-form videos versus short-form platforms.
• How she approaches the production of long-form videos with the view of repurposing the content into short form video.
• Her strategic goal from repurposed content across various platforms.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.

Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this episode we cover:

• The learnings I’ve gained about:
• Thumbstop ratio (3sec view / impressions)
• Retention / Thruplays
• CTR / CTP Click to purchase
• CPA & AOV
• AAC
• ROAS

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• Short-form Vertical Video
• Impeccable hooks
• UGC
• Video Podcasting
• 1:1 Videos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.

Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series.

This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.

And in today’s episode I’ve invited one of the members of my Strategy Board mastermind and coaching program to share his video business growth story and in particular how being a part of a Board has helped him grow.

In this episode we cover:

• A short intro to Bill and his business.
• The types of clients he serves.
• What made him start his business.
• The challenges he faced in the first couple of years.
• The challenges he encountered as his business grew.
• How he addressed his challenges as he developed his video business.
• How being part of a mastermind meant for his business.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-form video and what you can learn from this.

Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, now focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him. He is a baseball fan and stats nerd who shares his love of the game with his three boys.

In this episode we cover:

• The biggest shift Jon has seen in Facebook/Instagram advertising space over the last 5 years.
• His first impressions/thoughts about short-form videos.
• The hesitations as a marketer he has to go all in.
• What’s changed for him.
• What opportunity traditional businesses have with short-form video.
• How businesses can measure success and ROI.
• The things he learned as a marketer in starting on the short-form video journey. 
• The impact he believes that short-form video platforms are having (going to have) on the advertising industry more generally.

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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 What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy.

 Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must.

 However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation.

 And I feel this trend is only going to continue...

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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As a business owner and entrepreneur, we're often dealing with a limited  amount of resources, be it time, money or team, on our mission to change the world through our products or services.

And here’s the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we’re going to explore this idea and more.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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But where do sales really come from and how can video marketing influence this?

In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need.

In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in.

Chris is a serial entrepreneur and operates several businesses, including the VA recruiting hub, Virtual Staff Finder and the personal brand education company, Youpreneur. He is also an advisor to industry experts elevating their impact and lifestyle, while enjoying sustainable success!

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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This is the critical difference that becoming a Video Strategist can have for your video business and today I’ve invited Accredited Video Strategist Cassie Daniels to join me on the show to share more of your story.

Cass founded Builds by Captive Media and creates strategic video content and video strategy for the construction industry.

An ex corporate boss of a global top 5 company turned small business owner, passionate about helping construction industry businesses to attract their dream clients and employees through video content.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms.

Links mentioned in the show:

• Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online.

Let’s dive in to the first type of optimisation, Audience Optimisation 

Links mentioned in the show:

• Episode 251 - A YouTube Titles Masterclass with Jake Thomas

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.

So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.

In this episode we cover:

• A short intro to Casey and Bonjoro.
• Why most testimonials / reviews suck.
• What makes for an effective testimonial.
• Why video is more effective than text reviews.
• Why video quality matters.
• How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.
• How Bonjoro’s new testimonials tool supports people to do this.
• Where in the customer journey he recommends businesses request reviews.
• How testimonials can be used once we have them.
• How people can take a look at Bonjoro and try it for themselves.

Links mentioned in the show:

• Bonjoro
• Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett
• Bonjoro on Facebook
• Bonjoro on LinkedIn
• Bonjoro on Instagram

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the new Facebook?

All that and more in today’s episode… and it’s a good ‘un. Let’s get stuck in.

In this episode we cover:

• A short intro to Maxwell and what got him into digital advertising, specifically TikTok.
• What’s the opportunity right now for brands on TikTok.
• His recommendation for business whether to do an organic or paid strategy focus.
• How producing creative is different for ads on TikTok as opposed to Facebook/IG.
• Formula to follow for creative.
• The right balance between Awareness and DR on TikTok.
• How advertisers should deal with creative fatigue on such fast moving platforms such as TikTok.
• Majority on TikTok has been UGC type of content, how can a brand create content that would attract attention and sales and keep identity?
• How TikTok ad performance is measured. What is the contribution of that channel to all revenue?
• His recommendation for people to stay ahead with what’s working on TikTok (without being on the platform 12 hours every day!)

 Links mentioned in the show:

• TiktokInsiders.com
• UnicornInnovations.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Or to a grocery store where everything is in unlabelled, brown cardboard boxes?

It’s no surprise that it’s how we label and present things to an audience that can make or break its success.

And when it comes to video content on YouTube, the title of the video is one of the most important things to get right.

Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories.

In this episode we cover:

• A short intro to Jake and what got him into Youtube.
• Why he believes titles are so important.
• Which is more important - title or thumbnail.
• The most common mistakes people make.
• What ingredients make for an effective YouTube title,
• How often titles should be changed or test different titles and how we know when we have the best one.
• The difference in what works between business YouTube channels and YouTubers.
• How should businesses publishing on Youtube be thinking about their titles in relation to their content.

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon.

But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now.

Why? We’ll a few things really.

First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background.

Second, I’m working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I’m focussed on giving them everything right now towards their success in the program.

And finally, I’ve got a schedule of incredible guest and episode topics that we’re going to dive in to right here on the show from episode 251 and onwards, and I’m going to be working over the next few weeks to get those episodes ready to go for you, to better serve you in your development as a confident video strategist.

In the meantime, however, do not be a stranger. I want to hear from you on topics, guest ideas and what you need help with in the world of video marketing for business. So shoot me an email ben@engagevideomarketing.com or join me in the DMs on whatever social channel floats your boat. I want to hear from you, and make this show the most valuable show in your podcast feed each and every week when we return.

And don’t forget, if you are ready to start your journey right now as a confident video strategist you can get access to my brand new Video Strategist Masterclass program over at engagevideomarketing.com/vsm

So for now, until episode 251 at the start of September, thanks for listening and I’ll be back with you real soon.

And, as a Video Strategist, our role for our clients is often to help them gain this clarity too.

And it all starts with a hedgehog.

Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see.

So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you.

In celebration of 250 episodes of the podcast, take a screenshot of your review, and email it to support@engagevideomarketing.com and we’ll hook you up with a surprise bonus :)

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone.

But there is some secret sauce and that’s what we’re going to learn more about in today’s episode.

Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble.

On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways. 

As that British girl in Australia, she’s living her best life. Whether that’s looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it’s safe to say she’s made a home down under.

But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to?

I know you’ve got questions about TikTok,I know I do! So in this episode, I’ve invited an expert TikTok marketer to share more. He even co-wrote the book about it.

In this episode we cover:

• A short intro to Dennis and what he does.
• When TikTok first came on his radar.
• His early impressions of the platform.
• Where he feels TikTok is at right now as a business/marketing tool.
• You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes?
• TikTok organic or TikTok advertising - where should businesses start?
• How is the mindset or approach for businesses different on TikTok vs legacy social platform?
• Algorithms?
• Trends?
• Ad types and strategy? 

Links mentioned in the show:

• The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results.

So in today’s episode I’ve invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about just that.

Shannon W. Williams is the Principal and Lead Creative at 10 SPEED Studios - a boutique creative and brand development firm based in Columbus, OH, USA - serving the solopreneur and small business.

Shannon is also a Storybrand Certified Guide and importantly a true practitioner of story and branding as it applies to business.

In this episode we cover:

• A short intro to Shannon and what he does.
• What’s wrong with how most businesses position their brand.
• The difference between forgettable brands and outstanding brands
• How can brands use story over and above simply telling their story.
• Where do many businesses struggle when it comes to applying narrative frameworks into their messaging and marketing?
• How does this relate to content?
• What can agency’s learn from this to better serve their clients through the content we produce?
• A case study of a brand refreshed with a better, clearer story.

Links mentioned in the show:

• 10speedstudios.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more.

→ Join the free training The Rise of the Digital CEO starting this Thursday 2nd June

James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

In this episode we cover:

• A short intro to James Wedmore and what he does.
• What’s happened over the last 12 months and what’s got him fired up in life and business right now?
• The opportunity right now in 2021 for those with expertise in taking their business online.
• What is holding people back from making the move?
• The ingredients for a successful digital business?
• The things that he sees in 7-figure digital CEO's doing differently than struggling entrepreneurs.
• What is the 3 part live training coming up, who is it for and what can people expect from it.

Links mentioned in the show:

• Episode 149 - Building a Business By Design with James Wedmore
• The Rise of the Digital CEO 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• Why just being GOOD AT YOUR CRAFT is no longer enough
• The difference between Video PRODUCER and Video STRATEGIST
• A brief background about myself, Ben
• I Was Failing My Clients...
• 3 Things I Now Know about Video for Business
• Your Role As a VIDEO STRATEGIST
• The 7 Elements for Effective Video Strategy

Do you want to learn how to go from just another video producer to a confident video strategist, to get better results for your clients and grow your video business? Well, the 100% free Video Strategy for Video Pros Live Training Series is starting next week. 

Register now at https://engagevideomarketing.com/freetraining  

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it?

A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

And over the course of this year so far I’ve begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything.

Including video production and marketing, so that’s where I want to go with you today. I’m seriously fired up for this conversation you’re about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going to open up some new ways of thinking for you and begin to paint a picture of what is about to come.

You do not want to skip this episode.

In this episode we cover:

• A short intro to Mitch Jackson and what he does
• What is Web3.0
• How has this shift in technology changed the way he’s doing business.
• What and where is the Metaverse.
• How he thinks Web3, Blockchain and the metaverse change the way video and content marketing, and operating a creative business is currently thought about.
• How listeners who are keen to be ahead of the adoption curve should take action today.
• The effect on traditional advertising.
• How video producers could get paid.

Links mentioned in the show:

• Mitch’s socials and newsletters - https://linktr.ee/mitchjackson
• ManeuVR

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode let’s talk about measuring video success, even when you can’t see the data.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Join James Wedmore's Nail Your Niche special training here https://www.engagevideomarketing.com/niche

Or download the worksheet for the 1-4-1 Method here https://www.engagevideomarketing.com/141method-worksheet

In this episode we cover:

• Should I start a YouTube Channel as a video producer or video strategist?
• What content should I post to the channel?

Links mentioned in the show:

• Episode 165 - YouTube Programming Strategy

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start. 

In this episode we cover:

• Offering add-ons and upsells
• Video training and consulting
• Leading with value in sales conversion

Links mentioned in the show:

• engagevideomarketing.com/chat

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. 

Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users.  He’s currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app.

In this episode we cover:

• The downside Tim sees in communicating via email, slack, and zoom. 
• What changed when he first discovered Volley, and asynchronous video messaging.
• What problem is Volley setting out to fix?
• A description of the platform, and how people are using it.
• The challenges that come up when teams or communities adopt video in this way.
• Why is this way of communicating better.
• How Tim sees Volley making a difference in his business moving forward.
• Is now a ‘perfect storm’ kind of situation that makes Volley a no-brainer? (pandemic, shift to remote teams, acceptance of video comms, desire for human connection)
• For business owners (not creators or coaches), what opportunity is there for Volley?
• What’s the roadmap? What’s coming down the line for Volley and why should listeners jump in now?
• Where people can get started with Volley to get more comfortable.

Links mentioned in the show:

• Episode 99
• VolleyApp.com
• TimSchmoyer.com
• Josh on LinkedIn
• Tim on LinkedIn

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• 5 ways to grow your business
• No. of Leads
• No. of Customers
• No. of Transactions
• Average $ Sale
• Profit Margin

Links mentioned in the show:

• Strategy Board Mastermind

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth. 

In this episode we cover:

• A short intro to Den Lennie and what he does
• The biggest thing holding back creative business owners from having the business they want
• The unique struggles across creatives and why.
• As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth.
• How he sees the concept of “Next level, next devil” playing out when businesses begin to scale.
• The endgame for creative businesses and exit opportunities

Links mentioned in the show:

• Episode 105 - How Systems Supercharge Your Business with Den Lennie
• DenLennie.com
• How to Make Your Vision Board Become Reality!

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

The 7 Minute Video Marketing Plan:

• Audience - Who are you trying to reach?
• Goals - What are you trying to achieve?
• Content - What do they need from you to take the desired action?
• Distribution - How and where will you reach them with your videos?
• Optimization - What steps will you take to maximise the success of your videos when published?
• Metrics - What are your measures of success for this plan?
• Production - Based on the above, what videos will you make and how?

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• Short form videos
• Shoppable videos
• Leveraging Micro Influencers
• Authenticity and Transparency - increasing focus on social responsibility and human connection
• Long Form Video

Join our conversation at Online Video Strategy Community on Facebook.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• A detailed explanation of each section of the infographic:
• Video for Cold Outreach
• Video Email Nurtures
• Retargeting Accounts with Videos
• Scalable Types of Videos
• Account-Level Personalized Video
• Customized Playlists
• Gifting and Direct Mail Videos
• Follow-up Demo Videos
• Marketing Produced Videos

Links mentioned in the show:

• The Roadmap to Using Video In Your ABM Strategy [Infographic]

Join our conversation at Online Video Strategy Community on Facebook.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

 Kris helps entrepreneurs create: 

• their W.I.N Team (what is next) so they can get to “what is next”
• Implement the 60/40 WIN Formula so they can be in execution mode 60% of the time. 

(Execution equals revenue!)

Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few.  Kris has also featured on award winning podcasts, radio and TV shows.

You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!

Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit.

The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.

Do all corporate videos basically fit the same mold?

My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. 

Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

In this episode we cover:

• What LinkedIn Creator mode is.
• What it means for your profile.
• How you can benefit from it and grow your network.
• A quick run through on what you can expect when you switch on the LinkedIn Creator mode.

Join our conversation at Online Video Strategy Community on Facebook.

That’s the conversation we’re having today with the owner of a successful video production company who has also built her own channel to over 110K subscribers, and as a result, business is booming.

When Jenn Jager started Plum Productions Video, she had a vision: a woman owned business where projects began with a collaborative spirit between creatives and clients.   In the past decade, Plum Productions has grown into one of South Florida’s busiest production houses, with clients ranging from SAKS 5TH Avenue, Newell Brands (makers of Oster, Mr. Coffee, Sunbeam and others), and the University of Michigan.

In 2018, Jenn started her own YouTube channel where she gives tips on video marketing strategies. Her audience has swelled to 100,000 subscribers from every corner of the world.  In March of 2021, she launched a new channel, “Jenn Jager Pro Tutorials” which is solely focused on helping editors sharpen their Final Cut Pro and Apple Motion skills.

So let me introduce you to our guest today. Wade Grundon, Head Business Coach at Entrepreneurial business school.

Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. 

Wade is a person who thrives on dealing with people and making a positive impact on their lives, his mission is to inspire people to achieve more. He has been in the front line of many companies managing and improving sales, be that one of his own 7 businesses or one of the 100’s of businesses he has directly consulted to over the past 15 years. With a straightforward sales philosophy, Wade believes that selling is about removing risk for a buyer and providing them a product or service that helps them achieve what they need.

 A natural motivator, Wade’s strength is in growing and energising sales teams to become more successful, specifically in B2B and B2C direct sales.

As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs. 

So in this episode of the podcast I want to share for you my take on what any video strategist or YouTuber can learn from this video's success. Keep listening.

In this episode we cover:

• 5 Steps to Get Started as a Video Strategist
• 1 - Start and grow in confidence over time
• 2 - Be a Student of Video Marketing
• 3 - Be a Conscious Consumer of Video Marketing
• 4 - Lead with Value and your existing clients first
• 5 - Eat Your Own Cooking

Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. 

A little more about Paul:

• Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team
• Hosts ‘VIDEO FIRST’,  Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value 
• Has written and presented extensively on content marketing 
• Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out
• Is driving a video-first approach for Digital 22 and all of our clients 
• In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer

Join our conversation at Online Video Strategy Community on Facebook.

Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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You know the type and there is a certain stigma associated with stock video I’m sure you’ll agree.  But in 2021 and beyond, how is the stock or footage licensing industry changing? And what does that mean for video creatives like us? Well my friend that’s what we’re exploring today in episode 222. 

Daniel McCarthy is the co-founder and CEO of FM, the parent company behind licensing companies Filmsupply and Musicbed. After serving as an advertising creative director, he launched his own production-focused agency.

Leading his team’s day-to-day work, Daniel grew frustrated with the process of finding and clearing great music and footage. The problem: High-quality songs and clips were often tangled in red tape while the most readily available assets were subpar. He believes creatives shouldn’t have to choose between these two underwhelming options.

Daniel co-founded FM with the goal of representing the world’s best music and footage in order to empower creatives shaping culture through their work in television, film, and advertising. Today, Filmsupply and Musicbed collaborate with top agencies, brands, production houses, and studios around the globe to help bring their visions to life.

Both Daniel and FM alike place high value on art, creativity, and people.

Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in creating digital videos of all types and formats: from animated explainers to app tutorials, demo videos, and social media ads. With Anush’s leadership, today Burnwe cooperates with various international IT companies and startups from all over the world. 

She is an expert in the video marketing industry consulting and helping tech companies to develop an effective video marketing strategy and successfully market online. Anush and Burnwe combine the best practices of video production and video marketing to give companies exposure and results. 

Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means.

So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry.

Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most 

importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. 

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss. 

Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal.

But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation.

Try Sonnant https://www.engagevideomarketing.com/sonnant

USE COUPON CODE 'AMOS1' for 50% OFF YOUR FIRST PAYMENT

In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it. 

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American

Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.

Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

In this episode we cover:

• What has happened in his world since 2017.
• The role storytelling has in business today in 2021.
• Where narrative structure matters.
• Where ABT framework fits in.
• A breakdown about the ABT
• How the ABT framework works for video based communication.

Links mentioned in the show:

• The ABTs of Selling™ Course
• The Narrative Gym for Business Book
• BusinessOfStory.com
• Park Howell on LinkedIn
• Park Howell on Twitter
• Facebook Group
• Episode 13 - The Story Cycle Process & Business of Story

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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Ben Amos...]]>In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success.

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American

Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.

Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

In this episode we cover:

• What has happened in his world since 2017.
• The role storytelling has in business today in 2021.
• Where narrative structure matters.
• Where ABT framework fits in.
• A breakdown about the ABT
• How the ABT framework works for video based communication.

• The ABTs of Selling™ Course
• The Narrative Gym for Business Book
• BusinessOfStory.com
• Park Howell on LinkedIn
• Park Howell on Twitter
• Facebook Group
• Episode 13 - The Story Cycle Process & Business of Story

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode we cover:

• A short history of Open Loops
• 3 ways to inject open loops in your video marketing
• Video example where open loops are used in their video strategy.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

 Let’s talk about confidence as a video strategist.

Caleb Maxwell is the co-founder and creative director of Hebron Films, a video marketing agency that helps regional businesses lead in their industry by creating strategic online video content that motivates and engages their customers. He works directly with marketing teams as their go-to video expert.

As a creative entrepreneur, Caleb spends his time building a thriving community-minded business, contributing to Bendigo’s local creative industries and connecting with other talented creatives in order to build the industry around him.

Caleb’s love for community has led him to serve in many different organisations, including the Army Reserves and other National and local community organisations. He’s also a member of the local advisory groups for the City of Greater Bendigo’s Creative Industries Strategy and the Emporium Creative Hub, where Hebron Films operates from.

It’s a philosophy of business that I wholeheartedly believe in, and so I’m stoked to bring his story to you today.

Bill Baraona is the founder and video production guru at Flex Media a video marketing company based in Cleveland, Ohio and has over a decade of video production experience. This allows him to combine a variety of production styles with today’s new technology to deliver clients top-of-the line video content. When he’s not watching YouTube tutorials, listening to marketing podcasts or playing with his camera.

So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview.

Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking.

As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations.

In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business

In this episode we cover:

• A short intro to Holly G and what she does.
• What was going through your head the first time in front of the camera. 
• Why she feels it’s important for business leaders to show up on camera.
• What holds most people back.
• Is there more to being confident on camera than the ‘just do it’ advice?
• Her advice to someone who has done a video but doesn’t want anyone to see it.
• Examples of people she has worked with, where were they at the start and where did she help them get to.
• Where can people find out more and dive deeper with her to overcome their fears of showing up on camera.

Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.

In this episode we cover:

• 3 Aspects to a Successful Video Course:
• Audience
• Who are you helping?
• Understanding your audience needs and style
• Content
• Designing your content
• The power of a framework
• The Post-it Note Method
• Methods for producing your video course 
• Live webinar series
• Voice over and slides
• DIY video production
• Professional video production
• Learner engagement
• Technology and platforms
• The use of learning management system or a course hosting platforms
• Marketing
• Messaging
• Monetisation
• Beta testing
• Promotion and launchin

→ Join the free training The Rise of the Digital CEO starting this Thursday 17th June

James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit.

Derral delivers top quality in all that he does from his products, video's presentations and live events. Because he loves to present and share his knowledge with others and being one of the most experienced in the industry.

Through his education and experience Derral has become an expert in marketing and some of his highlights include; specializing in converting traffic into dollars, making video views into money, turning website visitors into clients and with this expertise he uses creative ways of finding and maintaining customers through video strategies.

As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm. 

In this episode we cover:

• A reflection on some of the highlights of the last 200 episodes for me
• Messages and audio recording from the listeners and past guests to the podcast.

In this episode we cover:

• The importance of building an email list of the right leads for your business.
• How to set up your email list to make customers buy your stuff.

Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising.

But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it.

My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral.

Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.

As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action.

With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos and so I wanted to bring him on the show for you today.

Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast?

Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast?

We’ll find out in today’s show.

Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination,  helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.

It’s not an easy question… but it is one that we’ll be addressing in today’s episode. 

Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces for entrepreneurs and small businesses.

 The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.

In short, Mercer helps marketers know, trust, and grow their numbers.

The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.

Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard.

Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day. 

In today’s interview we’ll be exploring just that.

My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada.

Fiorella Cunha is Co-founder & Video Strategist at Storia Photo Video.  Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution.   She also manages client accounts, production schedules and works to acquire and build new client relationships. 

A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.

You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction!

The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome.

My guest today is a video producer who understands the importance of this wholeheartedly… and it was this realisation that kicked off his own journey from video producer to video strategist which we’ll be exploring in today’s episode.

Josh got his start in video as a photographer for a local news station in Virginia. After studying journalism and international relations at university, he began a career in marketing and rediscovered his love for video. Today he serves as the communications director for a large church in Tallahassee, Florida, where he regularly uses the unique storytelling power of video. He also operates his own company, Joshua King Media, where he helps businesses plan the video they need to get the results they want. He also hosts his own podcast, The Video Strategist, where he shares advice and best practices for growing your business with video.

Do all corporate videos basically fit the same mold?

My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. 

Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

The final element to consider as part of an effective online video strategy is the actual production of the content.  As a video producer, it may surprise you to hear me say that this really should be the last thing to consider when defining how online video content can best reach a market and achieve a goal for a business. Too often video producers, (and often the business owners as well) get hung up on aspects of production such as which cameras or software to use, where to film content or whether to use a green screen or not. What should be done, however, is to first define the audience, goals, the content plan, the distribution and promotion strategy, how is success going to be measured and then (and only then) it should be discussed how you are actually going to film and edit the desired content.

The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing becomes evident. As opposed to traditional (offline) marketing, online marketing provides access to masses of information, data and reports that allow extremely detailed insight into what activity is happening around the online video content. The critical part of defining a strategy however is in identifying which metrics actually matter.

Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video content being uploaded to YouTube alone every 60 seconds, being found is often the hardest part to building an effective strategy. At this point I must stress that optimisation is not the most important factor to consider to ensure that videos are getting watched, a distribution strategy will be much more effective at driving content engagement than any search engine optimisation ever will. That said, without the right optimisation strategies applied to your client’s video content they’ll be missing out on any possibility of benefit that their content strategy will bring to their brand’s overall digital footprint.

Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter of deciding which platforms to host your videos on, or where to embed them on a website. To develop a more strategic understanding of the possibilities of content distribution we need to consider certain aspects.

This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strategy first perspective you’ll have a greater understanding of not only what to make the videos about but also what style of videos will best suit the strategy.

Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.

In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your clients.

The first element is ‘Audience’, and it’s all about really understanding who it is that your video strategy is intended for, and how you’ll engage them to take action in the right way.

Be sure to subscribe as the next 6 episodes in this series are coming your way.

Don’t forget… The Video Strategist’s Facebook group is open right now, and it’s 100% free to join. To apply, and request entry simply head on over now to http://engagevideomarketing.com/group.

Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch.

Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe. 

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. 

An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. 

Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”. 

My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. 

J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

Listen now to find out more.

My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode.

Jessica Stansberry helps passionate ladies create and grow rockin' online businesses that make money while they sleep so they can work a little less and live a little more. She throws down booty-kicking advice on her weekly podcast, Passive Income Playbook, on her YouTube channel, and blog and shows up every day on Instagram to make sure these women feel like they're not alone.

My guest today is Tim Jarvis from UK based Film & Content.

Tim has 15 years of experience working within the world of video marketing - both on the production and marketing side of the industry.

Back in 2010, after heading-up the digital marketing for a professional sports club in the UK, Tim decided the time was right to start his own business.

From his grandmother's spare bedroom, he started a video production company that - in the space of 7 years - grew to employing 35 full time members of staff and working with many of the world's leading brands including Estee Lauder, Honda, the International Olympic Committee, many Sporting Governing Bodies, several of the UK's Government Departments and hundreds of other blue chips.

Today, Tim consults with and implements video marketing strategies for some of the world's biggest companies ranging from Premier League Football (Soccer) Clubs, to one of the Big 4 Accountancy Firms, to the world's leading energy provider.

But his passion for sales and marketing - and experience within the production world - has allowed him to build RETAIN™, where he teaches video production professionals around the world to develop and execute simple, but powerful, sales and marketing strategies that attract highly profitable contracts and, most importantly, converts them on to long-term contracts, or retainers.

Tim has seen too many talented production professionals struggle with the project-by-project business model that plagues the video industry.

His work within RETAIN, his courses and his free training is all centred around his goal of relieving stress from the world of video production professionals.

Stress that he has felt first-hand and seen so many within the industry face on a daily basis.  But stress that can so easily be avoided.

Outside of work, Tim is married to his wonderful wife, Zoe, and has three children; Corey, Orlaith and Lacey.  They live on the south coast of the UK in Brighton & Hove.  He loves his sport - particularly Cricket, Football (Soccer) and Golf.

Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without breaking the bank or taking up tons of their time. She's worked with top influencers and business owners to help them establish their personal brand and bring leads to their business. The best part? All her strategies can be executed using your phone!

As a Youtube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business, by driving more leads with the right videos! Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!  

My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris.

In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy.

With over 65,000 copies sold, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with many resulting in 6 and even 7 figure businesses.

Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition. As of 2020 Black Hops has 2 breweries on the Gold Coast, employs 30 staff and produces 1.5m litres plus per year distributed to 1,000+ customers around Australia including the major retailers Dan Murphy’s, BWS, Coles and 1st Choice.

Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer. 

In this episode we cover:

• A short intro to Daniel and what he does.
• Why businesses should use live streaming.
• The types of live streams for work in business.
• What platforms should businesses stream to.
• His thoughts on multi-streaming.
• The benefit of using third party tools when doing live videos  (such as Streamyard).
• His recommendation for people starting live streaming who want to up the quality/visuals, without getting overwhelmed.
• A quick demo in using Streamyard.
• What’s next in live streaming.

For most of his adult life, Kevin has been in and around the digital media and marketing world.

He started in radio, then got in TV working for stations affiliated with FOX, NBC, CBS, ABC, and The CW in Nashville, Charlotte, and Raleigh.

After he left TV, he started his own video marketing business and has worked with national companies, local businesses, non-profits, and entrepreneurs.

Besides being a video coach and content creator, Kevin is also a husband, dad, coffee drinker, Batman fan, TV watcher, music lover, and Jesus freak.

Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade. 

He sets a goal in Jan 2019 to release 3 videos a week to his YouTube channel to teach people how to write, produce, present, promote and edit videos so he can help more people take advantage of video. 

Ed also writes about video marketing for Social Media Examiner, presents and produces videos and courses for The Influencer Marketing hub, manages his girlfriends online business and owns a small animation business that helps YouTubers get more likes, subscribers, comments and link clicks with call to action animations. 

He has another YouTube channel that documents the journey of this business showing people how to outsource, plan, create branding, marketing, work with affiliates and more. 

Justin is the Co-Founder of Primal Video, and along with his Brother Mike, they teach entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses.

Justin has spent more than 20 years in video production and has worked on everything from Netflix-featured documentaries, to extreme sports projects, so there’s not much in the world of video creation that he can’t help you with.

Over the past six years, Justin and Mike have focused their energy on building Primal Video to be a business that they could be proud of and would give them the freedom to do more of what they love.

They have a big focus on systems, processes and automation which allows them to work smarter, not harder. This focus has helped them turn Primal Video into a multi six-figure automation-driven business, and they now help others implement the same approach through theirPrimal Video Accelerator program.

They’re big believers in creating diversified, recurring income streams within their business. They’re specialists in affiliate and email marketing, developing and running educational courses and membership programs as well as being YouTube content creators and strategists.

We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.

Ilana Wechsler is the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic.

Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.

Chris Schwager is an Inbound Video Marketing Specialist for Ridge Films and a frequent speaker at industry events. Since 2002, Chris has advised leading Corporate Organisations, Government & Small Businesses, to maximise their video marketing potential. He started as a video director over 20 years ago, broadening to feature films and video presenting. His latest viral video on ‘Swim Survival’, reached 4 million Facebook fans in the first year.

You’d never know that, as a young adult, Doug thought he lacked passion. He thought that maybe he was lazy, or that he didn’t have what it takes, and considered his apathy inherent. It wasn’t until college – where he was originally planning to pursue PR – that he fell in love with video while shooting and editing a video montage project. He discovered that video was the culmination of all art forms (video, sound, music, graphics, etc.), and was enamoured with it. He had found his purpose… and the rest is history.

After starting Tripwire, Doug realized that video wasn’t just a form of communication and art, but it could also be a tool to help people, make change, and reach people at an emotional level that he never knew. Through effective and creative storytelling, he now works hard to help his clients authentically connect with their audience.

Register for the free training now at https://www.onlinevideostrategyblueprint.com

Elizabeth owns and manages C I Marketing. It is a marketing company based in Christchurch, New Zealand which has been operating since 2011. Currently they have five staff and they specialise in content marketing, strategy and more recently, training.

Dan is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world.

Learn more at https://www.engagevideomarketing.com/episode157

Dan Norton helps Entrepreneurs save time and reach more people by repurposing their live stream videos into bite-sized clips for social media.

Over the last decade, he's worked in the live stream sports broadcast industry for Major League Baseball and The Walt Disney Company. His focus now is on fulfilling his desire to help fellow video editors and creators make income with their skills and land more clients. and he's started a group coaching program to do just that for others.

In this episode we explore;

• More about Dan's story, what led him into the world of video and what he does today.
• The problem with putting all your time and effort into creating a video only to let it sit on one channel alone.
• What does Dan refer to as repurposing?
• Why repurpose, not just repost your video 'as-is' on another channel?
• What are the key things to consider when either working with an editor to repurpose or doing it yourself?
• How are the requirements different for each platform?
• What do people often get wrong?
• ... and more

For further reading on how to gain clarity on your message I highly recommend the book ‘Building a Storybrand’ by Donald Miller.

Learn more about and join the Engage Video Marketing Academy for a $1 Trial Today

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Glenn Hughes is a professional Video Producer, Videographer and Video Editor with over 20 years experience planning, shooting and editing video for clients worldwide. As a member of the Gordian Marketing Team, Glenn develops video strategies and content road maps aimed at lead and demand gen for each stage of the customer journey. He produces, shoots and edits promotional, educational and training videos for Gordian as well as clients and contractors around the country.

Bruce Irving is a marketing strategist, speaker and founder of Irving Media Group LLC where he helps small local business owners develop and implement a marketing strategy to build a brand as well as increase sales.

Bruce is also the host of 2 successful podcasts the Smart Pizza Marketing Podcast and The Local Business Podcast. Before running his own business and hosting these podcasts Bruce ran a multi-million dollar local business for over 20 years.

Todd Hartley is the founder and CEO of WireBuzz, a digital marketing agency that combines storytelling and award-winning creative to help businesses capture and convert attention into closed deals. Todd is a go-to digital advisor for Tony Robbins, Justin Timberlake, MD Anderson and Home Depot.

He also trains corporate sales teams and speaks around the world on topics such as: selling remotely in an access-restricted world, using video to replace face-to-face engagement, and how to create binge-worthy marketing experiences that hack your prospect’s attention and build momentum through the sale. In fact, he recently did a remote sales training for Tony Robbins' internals sales and marketing team and has been asked back to do a webinar for Tony’s entire audience!

Rob Balasabas is the Brand Evangelist at TubeBuddy.com, and speaks at various conferences, summits, podcasts and live stream interviews.

He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook.

Rob shares a lot of video marketing & creation strategies, live-streaming tips, as well as tools & software reviews. Basically, videos to help you, the content creator.

When he’s not working, Rob is a husband and a dad. He loves to travel, drink coffee, and explore new places with his family.

Learn more about Business By Design and Ben’s Bonuses

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If you don’t know James, he’s a former bartender, a youtube strategy guy and serial entrepreneur who’s built multiple 7-figure businesses. These days he focuses on sharing his years of business building experience with future online entrepreneurs (just like you) who are struggling or just starting out.

Through her agency Hot Content based out of the north of England in the UK, Natalie Hailey helps small businesses and entrepreneurs to create quality, share-worthy content and promote it, and their brand, online.

She also works as an outsourced content marketing strategist, producing and implementing content strategy for businesses of all sizes.

She loves to teach the principles of content marketing and help people go from confused, overwhelmed and frustrated to relieved, in control and energised.

Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja and it has been named as one of the fastest growing SaaS companies in 2018.

Omar is also the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 90 million downloads and over 1,300 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries.

Ryan Spanger is the managing director of Dream Engine - A corporate video production company based in Melbourne Australia. Ryan began working in video production in 1999. Starting work as a documentary maker, Ryan applied this form of filmmaking to producing videos for corporates, government departments and educational institutions. His writings about film and video have appeared in a number of publications, and he is still just as passionate about making and talking about video production as ever!

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). 

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.

Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the author of The Ultimate Guide to Google Shopping published by Shopify.  He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce.  He and his team manage Google, Amazon, and YouTube ad campaigns for growing eCommerce brands.

In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.

In this episode, Ben works with Sophia to understand the current video marketing strategy that Death Wish Coffee are working on and they break down areas in which they can focus on to better improve their return on video investment across the brand.