Entrepreneurs On Podcasting

43: Sort of a Good Bye

Cliff Duvernois — Fri, 05 Aug 2022 07:00:41 -0500

Ever since my cancer scare, my focus has become razor sharp. So what does that mean for this podcast? In this episode, I share what I was thinking, how that impacts this podcast, and what this means going forward.

Sponsorship:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

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42: Elevating your Business Brand and Reach through Podcasting

Cliff Duvernois — Fri, 29 Jul 2022 07:00:20 -0500

In this episode, Laura Rupsis, National Board Certified Health and Wellness Coach, and Admissions Director and staff coach for the Primal Health Coach Institute, shares how to seamlessly and strategically integrate your podcast into your business, her experiences in navigating podcast hurdles while maintaining your integrity, the ways podcasting can elevate your brand credibility, and how to overcome writer’s block when it comes to your podcast episodes.

Links Mentioned In the Show:

Show Notes:

(02:08) How does Health Coach Radio fit into the Primal Health Coach Institute ecosystem?
(03:38) How health coaches can grow their business using a podcast by becoming a resource for their target audience
(04:34) Why it’s important to bring on guests who are practicing health coaches in the field and the tremendous value they provide their audience
(06:36) What made you decide to choose a co-host set up as opposed to a singular host for the podcast?
(08:31) How Laura and Erin managed the common issue of speaking over each other during interviews
(09:44) The vital role video plays for their podcast as co-hosts
(11:05) Why Health Coach Radio has opted for YouTube videos of their podcast to diversify their social media reach
(15:59) Working through the struggle of landing great guests for the podcast
(16:50) How to qualify guests that best fit your podcast audience
(17:35) Knowing when to get technical help for your podcast
(19:22) Striking a balance between providing value and doing business on your podcast
(20:57) Elevating their brand credibility and reach successfully through their podcast
(22:52) Staying true to their core values all whilst providing free education to podcast listeners
(24:21) Why maintaining your individuality is essential to standing out in your industry
(26:32) Why podcasting was the next logical step for their business in today’s fast-paced society
(27:42) What you need to do when you’ve run out of ideas for your podcast episodes
(28:17) When you know it’s time to restructure your podcast altogether
(30:46) How words can really hurt your podcast if not used correctly

41: Podcasting as a Learning Tool for Your Target Audience

Cliff Duvernois — Fri, 22 Jul 2022 07:00:08 -0500

In this episode, Cathy Sykora, author and entrepreneur who aims to help businesses in the health and wellness space spend more time in your practice, shares how she redesigned her career and others’ lives with health and wellness coaching, how prioritizing her podcast has benefitted her business and listenership, and why embracing rejection is a stepping stone to podcast success.

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Links Mentioned In the Show:

Show Notes:

(02:37) From interior design to redesigning people’s lifestyles through health coaching
(03:44) How she managed to scale and evolve her health and wellness coaching career
(05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others
(06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online
(07:28) Happening across podcasting from her network
(08:31) Fulfilling surprises that podcasting has brought to her business
(09:29) Why Cathy chose to focus on her podcast instead of her blog
(10:26) Paving a new platform to create a change with podcasting
(11:14) The benefits podcasting has for its listeners
(12:01) Providing business education with a podcast
(13:55) The struggle of recording in an engaging tone
(15:54) How empathy for a podcast guest became the key to overcoming her fear of recording
(18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value
(19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong
(20:26) Why you shouldn’t be scared of paid advertising in podcasting
(21:55) Rejection before success: building your wins
(24:13) Why putting rejection into perspective is crucial for your business
(26:03) The key to understanding rejection and taking it as constructive criticism
(27:51) Don’t start a podcast for your business without doing these first
(30:23) Getting into the groove of consistency for your podcast
(31:15) Solo podcast ideas: determining when it’s time to go solo

40: Cancer

Cliff Duvernois — Fri, 15 Jul 2022 07:00:18 -0500

Today, I talk about cancer. What started off as a minor health scare quickly escalated into something I was almost unprepared for. In this episode, I talk about whatthis meant to me, how I handled the onslaught of fear and worry, and the mental framework that I used to keep myself positive throughout this entire experience.

Links:

Brooke Castillo - Life School Podcast CTFAR

39: Why Your Podcast Is Perfect to Communicate With Existing Clients

Cliff Duvernois — Mon, 11 Jul 2022 11:30:11 -0500

In this episode, Grant Bledsoe, founder & president of Three Oaks Capital Management whose goal is to help entrepreneurs and small businesses align their wealth and business with their values, shares his experiences on how he transitioned from a comfortable job on Wall Street to starting his own registered investment advisory (RIA) firm, how to leverage a podcast as both a marketing and communication tool for your audience and existing clients and expanding his net worth and skill set with the podcast.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

(01:55) How a college baseball player unclear on his career path ended up in the financial industry working at Charles Schwab
(04:05) What made Grant decide to leave a stable Wall Street job to start his own investment advisory firm
(07:34) Did being a fiduciary affect his standing in the finance industry or business model?
(08:02) How niching down to business owners in transition strategically set his business apart from competitors
(09:35) Getting his business point of view out into the world with a podcast
(11:00) Podcasting as a marketing tool: Growing his audience and online presence
(13:08) How his finance business clients and audience has particularly benefited from releasing a podcast episode on a weekly basis
(15:58) Gradually overcoming the struggle of flawlessly conducting a podcast interview through practice
(17:20) The X Factor podcasting has that blog posts and videos cannot hold a candle to
(17:55) Directly getting clients by adding the podcast to their overall marketing funnel
(20:01) How his podcast episodes are marketing and how fits into his business model
(23:19) Gaining popularity and unlimited potential opportunities for his business through his podcast
(25:35) How a podcast can essentially increase your net worth
(26:25) The unexpected benefits podcasting has brought to his business
(28:02) Enabling your business to be authentic by showcasing organic conversations
(30:51) Finding the beauty in vulnerability during his podcasting journey
(31:42) Why the best things you can do for your podcast is to not take it too seriously and be consistent

38: Create the perfect mindset to create your podcast

Cliff Duvernois — Fri, 08 Jul 2022 07:00:14 -0500

In this episode, Dr. Brad Cooper, CEO of US Corporate Wellness and co-founder of the Catalyst Coaching Institute who provide top-tier coaching for employers and training for aspiring health and wellness coaches to elevate their career and personal development, shares his experiences on the importance of national board certification in the health and wellness coaching space, the best ways to leverage your podcast to help your business stand out in a competitive market, and the impact of mindset in the creation and upkeep of a successful podcast.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

(02:31) Dabbling in the industrial setting and entrepreneurship by providing both stellar health and wellness coaching and training
(03:33) How a health and wellness coaching certification became essential in the practice
(04:25) The proliferation of having a national board certification in today’s coaching landscape
(06:42) How podcasting has allowed his personal goal come into fruition and provide ample opportunities to have conversations with industry leaders
(08:28) Gaining an edge among other leaders in the competitive coaching industry with a podcast
(10:24) Establishing your own annual vision plan with the F-Five method
(13:43) Increasing your brand equity with the help of your podcast guests
(15:07) How Dr. Brad Cooper was able to gain traction and keep his podcast momentum going
(17:05) Encouraging a sense of community among podcast listeners and how that gives their business the upper hand in the industry
(17:55) The influence of their current financial situation on their podcast and business
(19:03) Leveraging a YouTube channel alongside their podcast to tap into a modern audience
(20:19) Combatting a lack of technical podcast knowledge by getting started, being consistent, and setting a routine
(21:31) The best way to determine if podcasting is the right choice for you and your business
(26:37) How mindset, word choice and action comes into play in your podcasting journey
(31:28) Why failing to allocate your time for sleep does not express ambition– it’s pure stupidity
(33:39) The wise way to invest your time for productive podcasting work

⭐️ 37: Turn Your Podcast Into Your Clients Largest Resource

Cliff Duvernois — Fri, 01 Jul 2022 07:00:34 -0500

In this episode, Lesa Edwards, international speaker, certified job search strategist and career coach who focuses on helping mid-career professionals excel in their careers, shares her experiences on the major role mindset played in both her clients’ respective careers and her podcasting journey, how to hack the sales process by maintaining your podcast’s integrity, and achieving the perfect synergy of creating an impact and a profitable business with podcasting.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

(02:03) The evolution of an investment in an in-demand skill set into a full-time business and career
(04:49) The intricacies of the typical mindset challenges faced by women and men and their career
(06:50) How Lesa ignites a mindset transformation among her clients facing internal challenges hindering them from advancing in their career
(08:20) Coaching a client through a storm; how they turned a problem into an opportunity
(12:09) How Lesa learned that podcasting didn’t have to cost $5,000 and finally started her podcast
(16:07) Why podcasting provided the perfect avenue to maximize her zone of genius and share her wisdom with the public
(20:01) “Cheating” your way through the sales process: why podcasting is the marketing channel that keeps on giving
(22:30) What it takes to build a profitable podcast
(23:37) Episodes listened to and the conversion ratio: does it actually exist?
(25:07) Achieving synergy between her skillset and passion of helping advance careers through podcasting
(28:18) The unintentional business partnerships formed thanks to podcasting
(29:13) The strategy of podcast guest selection Lesa employs and why it’s integral to her podcast’s success
(31:23) What to do when a podcast interview doesn’t go as intended

36: ⭐️How One Entrepreneur Uses Podcasting to Launch His Next Chapter

Cliff Duvernois — Mon, 27 Jun 2022 07:00:22 -0500

In this episode, Mehul Sheth, Business Development Consultant of Small Business Horsepower who helps small businesses scale shares his experiences on how a series of unexpected turns lead to his building a business around podcasting, achieved career highs through networking for his podcast and tips on creating a podcast and business made to last and grow.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

(1:58) How Mehul helps and showcases small businesses with his company and podcasting
(02:39) From getting fired to lighting his own fire and starting a business
(05:00) The realistic journey of entrepreneurship led by dedication and commitment
(05:45) How selling his business and writing a book became the start of Mehul’s podcasting journey
(07:09) Choosing podcasting because of its power to circulate inspirational stories of his and guests alike
(08:02) A crucial soft skill for every entrepreneur that is immensely improved through podcasting.
(09:17) Building a network and career with podcasting
(11:17) How the network he built with podcasting landed him an interview with a former NFL star, Jerry Seinfeld’s cousin, and a reality TV sensation.
(16:36) The key considerations in formulating interview questions bound to make an impact
(18:53) Why Mehul considers this moment to be the most successful achievement he’s had with his podcast thus far
(21:59) Why the ability to scale and grow your small business is paramount in building a sustainable business
(23:35) How losing his $8 million company instilled and strengthened the growth mindset he has today
(25:49) Quality over quantity: the benefits of keeping your podcast episodes at 30 minutes maximum
(26:56) Consistency will be your best friend in growing your podcast audience

35: How to Use Your Podcast And Get A Client Within 30 Days

Cliff Duverenois — Fri, 24 Jun 2022 07:00:16 -0500

Why is it that the podcast gurus all tell us that our podcast will take 16-18 months before we see any real results? There's a big hole in their marketing plan for you. Today I share what that hole is. And how we, as entrepreneurs, can start getting clients within 30 days.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

(01:00) What inspired me to start my podcasting journey and develop a master level podcasting course
(02:06) Choosing to be consistent even amidst a loss in the family
(02:35) How a simple mention of his podcast created a deep connection with a stranger, whom in turn became a client
(04:57) Figuring out the formula of how my podcast lead to a listener becoming a client
(07:05) How to Become an Entrepreneur 101: DIY Version
(09:12) Why those podcasting short courses aren’t always a hit
(10:32) The 5 Point Marketing Strategy guaranteed to produce effective outcomes as told by Rachael Cook
(11:37) How podcasting feeds into the nurture function of your business’s marketing strategy
(12:32) What the podcast gurus aren’t telling you about constructing a successful podcast
(15:21) The constant opportunities that podcasting can bring for your business
(16:32) How to shrink 18 months into 30 days

34: How to Build an Effective Long-Running Podcast for your Business

Cliff Duvernois — Mon, 20 Jun 2022 07:00:04 -0500

In this episode, Diane Helbig, author, award-winning speaker, and business advisor and trainer who sets businesses up for success shares why podcasts are still an excellent path to expanding your business’s reach, uncommon ways to monetize your podcast and generate passive income, and setting up your podcast and business for success by refining your systems.

Links Mentioned In the Show:

Show Notes:

Transforming small business owners, companies, and individuals with her mastery in advisory and training (01:58)
The 2 main reasons that’s keeping small business owners from being successful (02:52)
Why Diane is still using podcasts to educate broader audiences over a decade after internet radio (04:01)
The wonders podcasting has done for her self-development, network, and credibility (06:13)
How national and international awareness of her business through podcasting snowballed into Diane becoming an award-winning speaker (07:58)
The resolution to guests who were a no-show for interviews (08:36)
Introducing automation to her podcasting process (11:34)
The key to producing meaningful conversations with podcast guests (14:15)
Landing in the top 6 of Inc.com’s Top 100 Podcasts, an exclusive interview, and an MSNBC TV appearance from podcasting (16:11)
Why authenticity is crucial to creating a successful podcast (18:24)
Repurposing podcast interviews into content for her book (19:50)
Top podcast interviews that made the cut for her second book (20:22)
What beginners can do to build a long-standing podcast for their business (22:39)
Why a well-built podcast process is indispensable to saving your time (24:35)
How to select a suitable sponsor for your podcast (27:33)
How entrepreneurs can easily be a jack of all trades in their business by compartmentalizing tasks (28:11)

33: Using Podcasting to Amplify and Accelerate Your Impact

Cliff Duvernois — Fri, 17 Jun 2022 07:00:10 -0500

In this episode, Troy Trewin, founder of the Grow a Small Business community, Chair and board member of boards whose aim is to help small businesses flourish, shares his insights on filling the gap of the podcasting world by highlighting the reality of small businesses, the optimal way of building a podcast designed to scale your business and impact, and why podcasting is still a great investment for your business and brand.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

Using over 2 decades of experience to help small businesses through their pain points and grow (01:37)
What made Troy realize the necessity of choosing the small business niche for his podcast (03:21)
Accelerating the impact of his expertise and passion through podcasting (04:20)
How his podcast complements his core online businesses (05:55)
Overcoming the struggle of getting into his groove at the start of his podcating journey by being consistent and having a buffer (09:43)
Confronting the reality of having a small business by highlighting failures (11:39)
Finding success in podcasting by connecting guests and building a benevolent community (12:28)
His number 1 piece of advice for anyone looking to start and sustain a podcast (14:30)
Taking advantage of delegation in order to produce more podcast episodes (15:58)
Automating processes in podcast production with tools (18:01)
Why podcasting is a great platform to consume knowledge and is here to stay (18:42)

32: ⭐️Why Embracing Imperfection in Podcasting and in Life is Fundamental to Success

Cliff Duvernois — Mon, 13 Jun 2022 07:00:59 -0500

In this episode, Brendan Burns, an CEO, Top Podcast Host and former Wall Street Executive who transforms individuals and companies to maximize their potential in business and life shares his gradual transition from rock bottom to living his dream life, the main reasons why people are having a hard time with podcasting what they should do instead and how he unlocked once in a lifetime experiences through podcasting.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

Helping himself out of rock bottom (02:24)
From inspiration to real life: balancing a coaching business and travel (03:44)
How Brendan maximized his free travel, live webinars, and the start of Facebook ads to skyrocket his online presence and business (04:20)
What happened when Brendan exponentially increased his budget for ads (06:10)
How getting fired was the best thing to happen for his podcast (08:09)
A podcast origin story: a few drinks with a friend, a mic from Amazon, and a couple of Googled articles later…(08:50)
Why your first podcast episode will be horrible, but that’s okay (10:16)
Why the size of your audience doesn’t determine the potential impact you can have in people’s lives (11:35)
How his grandfather went from speaking to a small crowd to working with former President Ronald Reagan as the deputy attorney general of the United States (12:42)
The struggle of building a podcast before Anchor or Libsyn existed (14:13)
The F-word that will keep your podcast going (14:33)
Why podcasting will always be an important part of Brendan’s life (14:57)
What podcasting has done for his coaching business despite his non-traditional approach to his show (16:07)
How his podcast has served as a validation tool for his business (18:16)
Conquering imposter syndrome and catapulting your self-confidence with podcasting (18:34)
How external help and community helped him fight an uphill battle (20:08)
Why action and self-efficacy is the secret to having a successful podcast (21:00)
Why comparison is a moot point when it comes to podcasting (23:00)
The surprising necessity of having a mediocre start to your podcast (26:38)
One of the worst measures of your podcast’s success: perfectionism (28:15)
Focusing on personal development in order to combat imposter syndrome (29:25)
The detrimental effect of being engrossed on the wrong things such as the mic you use instead of the actual value your podcast can provide (31:38)
Why mindset is ultimately what determines your success in business and podcasting (32:57)

31: ⭐️Podcasting as Your Only Marketing Channel

Cliff Duvernois — Fri, 10 Jun 2022 07:00:58 -0500

In this episode, Racheal Cook, Founder of the CEO Collective who aims to help even more savvy smart women CEOs embrace their own definition of success, shares her experiences on the unsexy side of being a business owner, the most important mindset shift every entrepreneur needs to make, simplifying your marketing and overall business with podcasting and the recipe to creating an almost self-sustaining podcast and business.

Links Mentioned In the Show:

Show Notes:

How Racheal transformed her career into one that helps empower women achieve financial freedom and a well-balanced lifestyle (01:47)
Tackling the unsexy reality of setting up an business that is optimized for success (04:55)
The eureka moment that will transform any entrepreneurial journey for the better (07:25)
Why every “solopreneur” needs a team to achieve true work-life balance and build a sustainable business (09:38)
Why podcasting is the easiest platform to share your ideas across your audience (14:57)
The key factor that makes podcasting the most intimate way to connect with listeners and clients (17:00)
The secret weapon to juggling motherhood and producing a stellar podcast (18:46)
Why podcasting has ultimately simplified her business altogether (19:44)
How her business can essentially run itself even if she goes on vacation (21:36)
Maximizing the audience of others to foolproof the marketing of her business (23:19)
Why social media is unstable and not reliable (26:22)
Why there’s plenty of opportunity to go around in the podcasting world (28:29)
Never having to host a webinar again because of podcasting. (29:08)
The most effortless way to pull listeners through your sales funnel (31:00)
Developing another income stream with private podcasts (33:57)
Why private podcasts are essential to those who host high-level coaching programs (36:22)
Being scared of technology is NOT an excuse to keep you from starting a podcast (37:39)
An infallible method to never running out of content ideas for your podcast (38:21)

30: How Podcasting Builds Your Reputation

Cliff Duvernois — Mon, 06 Jun 2022 07:00:44 -0500

How does podcasting build your reputation? In this episode, we explore what it means to build a reputation; what role consistency plays; and how successful entrepreneurs with podcasts use podcasts to build their reputation.

Sponsor:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

29: Achieving Communal Entrepreneurial Success with Podcasting

Cliff Duvernois — Fri, 03 Jun 2022 07:00:14 -0500

In this episode, Grace Nasralla, owner of Huddlespace and founder of a virtual network of small business owners shares her experiences in forging a dream built on a pool of entrepreneurial effort, the magic bullets to flourishing as an entrepreneur in spite of roadblocks, and why having a growth mindset can do no wrong in podcasting and business.

Links Mentioned In the Show:

Sponsor:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

How COVID affected Grace’s office space rental business (01:50)
Achieving her dream from the comfort of her home (02:49)
Creating the perfect environment for entrepreneurs to flourish (04:05)
How podcasting became a mutually beneficial platform for her business and that of other entrepreneurs (04:49)
Why podcasting is the perfect compromise of providing valuable knowledge in today’s busy world (07:16)
Why English being her second language didn’t stop Grace from producing a stellar podcast (09:23)
The secret to being unphased, even thriving, despite any challenge faced as an entrepreneur (11:30)
Using podcasts as a lead magnet for your target market (12:36)
Establishing a pool of entrepreneurial effort that is mutually beneficial thanks to podcasting (13:00)
How collaboration with fellow small business owners works in her podcast process (14:01)
Achieving success with a network of like-minded entrepreneurs (14:31)
The power of applying a growth mindset to podcasting (15:31)

28: 💪🏽 Building a Stand-out Business with Podcasting

Cliff Duvernois — Fri, 27 May 2022 07:00:00 -0500

In this episode, Rich Brooks, founder and president of Flyte New Media, a 25-year old digital agency based in Portland, Maine shares his insights on gradually transitioning into podcasting, tapping into the knowledge base of industry leaders with podcasting, branding, and the role it plays in your business podcast’s success, and the secrets to creating a well-oiled podcast production machine.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

The origin of a core business (02:02)
How a psychic changed a career path (02:34)
How a blog writer transitioned into podcasting (04:54)
Podcasting a.ka. Networking on steroids (06:02)
Why podcasting is the means to getting industry leaders to share their secrets (08:40)
The ways podcasting can provide answers to problems that you don’t have solutions to (09:17)
How podcasting has exponentially grown his audience both locally and internationally (10:55)
Monetizing your podcast: From sponsorships to client conversions (11:53)
Making your business stand out with a podcast (13:50)
Why podcasting is a great platform to get into your client’s heads…literally (15:55)
Why podcasting is not easy, but is definitely worth it for your business (16:11)
How this “b- word” will help kickstart your podcast strong (17:01)
Why Rich remained unbothered by the number of podcast downloads (19:03)
How podcasting has given his business the constant opportunity to get in front of people, even despite COVID (20:13)
Curating an exclusive conference with podcasting (20:42)
Using your podcast to build your business’ reputation (23:00)
Making podcasting an atomic habit to gain business momentum (23:32)
Establishing an efficient podcast production system with outsourcing (24:15)
The constant evolution of his podcast production process (26:21)

27: ⭐️ Letting Go of Self Doubt and Flourishing with Podcasting

Cliff Duvernois — Mon, 23 May 2022 07:00:00 -0500

In this episode, Sas Petherick, Master Coach of Self-Belief School which focuses on helping you heal your Self-doubt, shares her experiences in discovering and following her calling to create a self-doubt free movement, building a deep-seated connection and community with podcasting, and how an entrepreneur can efficiently kickstart and sustain a podcast.

Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

Escaping corporate America to coach others through self-doubt (01:53)
Self-doubt and the psychological risks that it can stem from (07:15)
How podcasting evolved her blog and creativity into a brand new form (08:42)
How Sas uses solo episodes to anonymously spill tea from her clients and share ideas (12:17)
How to build a more intimate connection with your audience(13:28)
Why the technical aspects of a podcast are not as scary as they seem (14:50)
How entrepreneurs can avoid jumping the gun when it comes to their businesses (17:48)
Why Sas deliberately chooses not to have and paid advertising on her podcast and still gets conversions (19:00)
How podcasting can create a tight-knit community for your business (20:10)
Why podcasting is the best medium to grow your audience (20:48)
Systematically experimenting with podcast episodes using seasons (22:30)
The mindset that everyone with a podcast needs to keep in mind (26:20)
The most rewarding experiences podcasting has brought to her business (27:00)
Why podcasting is a choice that no entrepreneur would regret (29:11)
The impact of authenticity in podcasting (32:35)
The easiest way to save time in preparing to record a podcast episode (33:15)

26: Using Podcasting as your Singular Marketing Platform

Cliff Duvernois — Fri, 20 May 2022 07:00:42 -0500

In this episode, Park Howell, Storytelling Coach, International Keynote Speaker, author, and host of a podcast ranked among the top 10% of downloaded podcasts internationally shares just how he grew his passion into his profession, the makings of a captivating story that’s guaranteed to hook listeners in, and the realities of sustaining a podcast and what you can do to overcome them.

Special Offer Expires in 30 Days: Use code cliffabt to get $10 off your purchase at https://businessofstory.thinkific.com/

Links:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

The makings of an entrepreneurial storyteller (02:33)
Straying from the traditional and digital media world (04:46)
How Park developed the framework of the Business of Story (05:58)
The 10-step process to building your business’s brand (08:43)
How podcasting became his business’s singular marketing platform (11:46)
Why even Joe Pulizzi says that it will take at least 16 months for your podcast to gain traction (13:20)
How to avoid burnout in podcasting according to Joe Pulizzi (14:02)
Why a profitable podcast does not happen overnight and what you can do to make it so (16:05)
What makes podcasting worthwhile (17:05)
The 3 essential elements of every story (22:46)
Struggling with audio quality (25:54)
The secret to combating perfectionism (27:42)
The wonders podcasting can do for your knowledge and network (30:23)
How Park was able to turn his dream guests into friends (31:43)
Why podcasting has turned Park into a rockstar of his own (33:45)
How you can easily market your business without actually selling via podcasts (34:25)
The best way to make yourself impervious to your analytics (38:13)
Learning the And, But & Therefore narrative framework (39:59)
The 2 sure-fire ways to avoid pod fade (42:09)
How Park prepares for his interviews so that they’re not all cookie-cutter (46:23)
The untold method of becoming Larry King in your own way (48:24)

25: How to Snap Out of Your Creative Funk

Cliff Duvernois — Mon, 16 May 2022 13:12:46 -0500

Here’s the deal: I didn’t want to record this episode. I’ve been in a creative funk these past few weeks. My brain couldn’t come up with a podcast topic. But after a conversation with a good friend of mine, I realized that I had to record this episode. So why did I feel this way? What made me snap out of my funk? More importantly, what is the bigger ramifications if I didn’t record an episode. This is what I talk about today in this episode. Links for the Show:

Mel Robbins - Simple Hack to Make Better Decisions

Today's Sponsor:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

I have a confession to make… (0:11)
What happens when life happens (01:07)
How to crawl out of a podcasting funk 101 (02:18)
Changing your perspective to turn problems into challenges (04:49)
The role emotions play in our decisions according to Mel Robbins (06:00)
Unlocking the secret to making better decisions (07:53)
What would Larry King do? (08:46)
The C-word: Why you need to show up for your podcast audience (10:02)
Why being a successful business owner isn’t always rainbows and butterflies (11:33)
The domino effect of showing up (12:08)

24: Turning Your Podcast into a Rainmaker for your Business

Cliff Duvernois — Fri, 13 May 2022 07:00:51 -0500

In this episode, Pat Helmers, founder of Habanero Media podcast agency, and podcast host of the top 10 Sales Babble podcast and recently launched the Cannabis Advocate podcast, shares how to create a Podcast from your existing expertise, why Podcasting is the ultimate matchmaker, how to make your podcast profitable and the essentials of a successful podcast. Links Mentioned In the Show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Show Notes:

How an engineer became the VP of Sales (01:07)
How Pat used his new Sales knowledge (02:11)
Podcasting and its path to once-in-a-lifetime interview opportunities (03:16)
Why the number of podcast downloads don’t determine its success, this does (04:01)
Matchmaking using podcasts (05:43)
How to monetize your podcast despite its number of downloads (07:57)
How to determine your podcast audience (11:56)
The initial struggles of juggling a podcast and a 9 to 5 (13:57)
How creative repetition can guarantee a 90% success rate for booking interviews (17:00)
How podcasting connected Pat with a world-renowned author (19:38)
The key to avoiding pod fade (23:30)
When you know that you need to change up your podcast style (26:37)
The one thing that your podcast cannot do well without: VALUE. (30:22)
How to transform your podcast episodes into sales calls (33:49)
Why podcasting is an instant proof of credibility for your business (34:17)
How to select a niche for your podcast (36:54)

23: The Key to Making Podcasting Worthwhile

Cliff Duvernois — Mon, 09 May 2022 07:00:12 -0500

In this episode, Robbie Swale, a leadership coach who works with clients on creativity, leading with honor and the craft and business of coaching shares his experience on how to become profitable while staying true to yourself, the brutal reality of podcasting and and the endless list of what makes podcasting worthwhile. Links mentioned in the show:

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs.

To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com

Shownotes:

How to become successful without compromising your values (01:48)
Why podcasting became a priority for Robbie’s coaching business (04:16)
How following his zone of genius led to podcasting (6:08)
How Robbie accidentally wrote a life changing book (10:07)
Transforming an article into a lucrative coaching program (13:30)
Overcoming the initial struggles of podcasting (17:51)
The brutal reality of building a new stream of income (22:34)
How podcasting becomes the ultimate balance of a business model (27:23)
The secret to sustaining a podcast (32:43)
The main question that every entrepreneur with a podcast needs to ask themself (34:52)
The immeasurable successes that podcasting can bring (36:30)

22: Podcasting For Business and Personal Growth

Cliff Duvernois — Fri, 06 May 2022 07:00:58 -0500

In this episode, Sam Beiler, CEO of Boostpoint whose mission is to help organizations build stronger brands by attracting better talent, shares his experiences in the importance of finding your niche in podcasting, how perfectionism hinders your business’s growth, the auxiliary benefits of podcasting for CEO’s, how creativity keeps your podcast fire burning, and the power of ambition in podcasting.

Links Mentioned In the Show:

Free Challenge:

Want to grow your business and you're thinking podcasting would be a great tool but you're not sure where to start? Join the FREE 5-Day Podcast Accelerator Challenge! Within 5 days, you'll have a podcast published with a sustainable framework to use to grow your business. Register today!

Show Notes:

The solution to a problem businesses they didn’t know they had (01:17)
How Boostpoint REALLY connected with small businesses (02:34)
The most valuable storytelling tool you can maximize (03:58)
Why the niching down is the way to go when podcasting (07:10)
How Sam highlighted entrepreneurs and their journeys in business with podcasting (08:15)
Why perfectionism actually held back his business (09:54)
Why the number of listens and downloads does not correlate to success (11:59)
How Sam converted podcast guests into some of his best customers (13:38)
How podcasting made Same a better communicator and CEO overall (14:20)
The secret to starting a podcast– putting a fire under your butt (16:16)
What the perks of having solo episodes were for the podcast (19:14)
Why Sam felt the need to start a completely new podcast (20:14)
Don’t start a new podcast without doing this first…(23:59)
How not to go into pod fade (25:15)
Why you can never be too ambitious (26:00)

21: Turning Podcasting into a Profitable Passion

Cliff Duvernois — Mon, 02 May 2022 07:00:36 -0500

After hitting corporate burnout, Lauren Tilden founded Good Sheila and the Making Good Happen community. In this episode, she shares her experiences on growing podcasting into a business, connecting with your community through your podcast, the reality behind monetizing a podcast and the best tips and tricks for podcasting beginners.

Links Mentioned In the Show:

Free Challenge:

Show Notes:

How Lauren left corporate America (01:32)
Creating the perfect marriage between corporate knowledge and the small business community (02:54)
Why mindset is underrated (04:03)
How podcasting can create deeper connections (06:43)
Creating a community and stream of revenue with podcasting (08:29)
How podcasting turned into a well-executed passion (10:48)
Why podcasting is the gift that keeps on giving (13:16)
The powerful internal impact podcasting has made on Lauren (15:10)
How to connect with your community (17:24)
What every new podcast needs to do (19:06)
Transforming social audio into a sales funnel (20:37)
How to overcome imposter syndrome in podcasting (25:22)
Podcasting’s upperhand against Facebook and Instagram (28:01)
Why consistent creation is the key to having a successful podcast (30:46)
Why you should create seasonal offers (31:36)
Monetizing your podcast on your own terms (32:47)
Why call-to-actions are essential (35:18)

20: Is Perfectionism Hurting Your Podcast?

Cliff Duvernois — Fri, 29 Apr 2022 07:00:00 -0500

What is the number one reason why podcasts go into podfade? Cliff delves into the different types of perfectionism, how each of them negatively impacts entrepreneurs, and what we can do about it.

Links from Episode:

Free Challenge:

Show Notes:

Just how many podcasts go into pod fade? (0:50)
Why do some podcasts take 10 hours and others 15 minutes to produce? (01:26)
Why you need to trust your gut instinct when assessing clients (02:40)
When you need to say no to clients (05:42)
What exactly is perfectionism? (09:00)
The shift that every entrepreneur struggles with and needs to address (10:29)
The framework of perfectionism according to scientists (11:35)
Why letting go of perfectionism can have surprising results (13:24)
The golden rule of running a business (14:13)
When does wanting to do a good job become perfectionism? (15:38)
It’s not you, it’s them: sometimes, it’s the client’s fault (17:35)
What you need to focus on instead of the negativity (18:51)

19: How Podcasting Opened Doors to Building a Brand

Cliff Duvernois — Mon, 25 Apr 2022 08:00:19 -0500

In this episode, Corey Harris & Julie Traxler, co-founders of SB PACE and co-hosts of the top-rated business podcast, “BizQuik,” share their experiences about the similarities between Fortune 500’s and small businesses, why seeking expert advice for your podcast is nothing to be ashamed of, why perfection is impossible in podcasting, and how they were able to transform a breaking point into a breakthrough.

Links Mentioned In the Show:

Free Challenge:

Show Notes:

The benevolent brainchild of the pandemic (01:42)
Bridging the gap between the Fortune 500 and small businesses (03:18)
The A-word you need in order to grow your business: ADAPT (07:03)
How Julie and Corey accidentally got a radio show (08:34)
Powering through the nerve-racking leap from podcasting to doing a live radio show (11:26)
How going in blindly into the IG Reels trend paid off (13:12)
Why some things need to be left to the experts (17:03)
Why mistakes are an inevitable part of growing (19:28)
How podcasts allowed Corey and Julie to experiment with their business (20:16)
The tea behind having “famous” guests on your podcast (20:57)
Why filler words are fine and perfection is not realistic (23:18)
The secret to becoming a better interviewer (24:25)
Winning big with “small” wins (27:40)
How a breaking point turned into a breakthrough (29:41)
Why you won’t always find support where you expect it the most from (33:42)
When in doubt: ask an expert (34:30)

18: How Podcasting Builds Credibility for Your Business

Cliff Duvernois — Fri, 22 Apr 2022 07:00:58 -0500

In this episode, Swire Ho, cofounder of Garuda Promo and Branding Solutions and host of The Small Business Show podcast, shares his experiences on how he pivoted into podcasting, how he leveraged podcasting into the ultimate free networking platform, the key to striking a balance between business and podcasting, and why podcasting is the ultimate credibility builder.

Free Challenge:

Links Mentioned In the Show:

The Small Business Show Podcast
Swire Ho #thepromoguy on LinkedIn
Garuda Promo Website
Swire Featured In PPB Magazine [Read Here]
Swire's Article in Promo Marketing Magazine [Read Here]

Show Notes:

From recording engineer to promo packaging industry leader (01:53)
How Swire turned podcasting into a powerful networking tool (02:56)
Learning by trial and error so other businesses don’t have to (04:22)
How to target your ideal client with podcasting (05:32)
Why asking the right questions are key (07:45)
How Swire grew to be a promo product industry leader (10:05)
Holding back on his perfectionism (11:31)
The key to balancing podcasting and business (15:21)
How Swire was published by an industry leading magazine thanks to his podcast (16:28)
The secret to connecting with your dream clients (19:51)
Saving thousands in advertising through free promotion (20:48)
The process of content creation (22:40)
What you need to avoid pod fade (25:31)

17: Unlocking Business Growth Opportunities with Podcasts

Cliff Duvernois — Mon, 18 Apr 2022 07:00:47 -0500

In this episode, Hailey Rowe, health coach and the host of Health Coach Nation podcast, shares her experience in achieving podcast production efficiency, the best way to generate leads from podcasting, starting your podcast imperfectly and the invaluable advantages of having a podcast for your business.

Free Challenge:

Links Mentioned In the Show:

Show Notes:

The FAST framework to efficiently growing your online health coaching business (01:23)
How Hailey gets clients without sales pitches nor discovery calls (05:51)
What you need to do to use your podcast to nurture relationships (07:38)
How to become more intentional with your content (08:40)
Why you NEED to adapt an abundance mindset (11:15)
How Hailey generated leads from her podcast (13:13)
Why less is more in podcasting (16:01)
The secret to casual advertising: micro mentions (17:50)
Why consistency wasn’t always key with her podcast and how she made it so (19:02)
The easiest way to produce a podcast episode (21:55)
The priceless rewards brought by podcasting (22:53)
Why mistakes are part of the process (25:04)
As Nike said…Just do it. (28:04)

16: Using Podcasts to Elevate your Client Relationships

Cliff Duvernois — Fri, 15 Apr 2022 07:00:14 -0500

In this episode, Di-Di Hoffman,the founder of the Badasspreneurs Business School and the host of the Badass Wellness Coach Show, shares how he started a podcast after 5 years of hesitation, optimizing the podcasting process, using podcasting as the ultimate tool for conversation and confidence, and the answer to steering clear of podfade. Free Challenge:

Links Mentioned In the Show:

Show Notes:

Balancing 2 Businesses through the height of COVID (01:21)
How Di-Di launched his podcast after 5 years of setbacks (02:58)
How the Di-Di pivoted his business at the onset of the pandemic (04:39)
Why podcasting is the ultimate conversation device (05:45)
How podcasting became a game-changer for his business (06:36)
The secret to not wasting hours on podcast production (08:37)
How to streamline your podcasting process (10:04)
The importance of knowing your ideal guest (13:43)
How Di-Di gained the confidence to step out of his comfort zone (14:47)
The key to avoiding pod fade (20:12)
The post-interview process you NEED to continuously improve (23:09)

14: Operating in Your Zone of Genius with Podcasting

Cliff Duvernois — Fri, 08 Apr 2022 07:00:53 -0500

Tara McMullin is the host of the popular “What Works” podcast. In this episode, she shares how her writing impacts he podcasting; how she maximizes her content for redistribution, why taking a step back is sometimes necessary; and the important of having a clear goal in mind before starting a podcast.

Free Challenge:

Links Mentioned In the Show:

Show Notes:

How Tara pioneered creating content into a profitable passion (01:25)
How podcasting made Tara’s secret ambition come true (04:54)
Why it took years to fine-tune her podcast (06:38)
What you need to do to keep your podcast constantly top-tier (09:29)
The perfect way to draw content from existing topics (11:23)
Why each solo episode takes 9 hours to complete (13:15)
How you can maximize your content and save your time (15:08)
Repurposing versus Re-distributing your content (17:03)
Why Tara built the What Works Network (19:51)
Why taking a step back is sometimes exactly what you need to do (21:40)
How to define your zone of genius (28:12)
Why having a clear goal will serve as your true north in podcasting (33:35)
How being a podcaster and a business owner with a podcast are completely different (37:49)

13: Scaling Your Impact with Podcasting

Cliff Duvernois — Mon, 04 Apr 2022 07:00:42 -0500

In this episode, Steve Fredlund was faced with a choice. As a business owner, he just did not have the time to dedicate to his podcast. His choice: either let his podcast go into pod fade or hand it over to someone else to manage. He chose Annie Tutt to take over his podcast. In this episode, Steve shares with us why he loves podcasting, and what he went through to find the perfect host; Annie shares what it’s like to step into an existing podcast and how to have great interviews with guests.

Links Mentioned In the Show:

Free Challenge:

Show Notes:

Why Steve left the corporate world in order to help micro-businesses (01:46)
How Steve is using his podcast for the greater good of his community (05:02)
Why Steve chooses Podcasting over YouTube (07:14)
How podcasting increases the power of networking (08:32)
Why podcasting makes increasing your business’s credibility a breeze (10:40)
How one podcast appearance got a guest $30,000 worth of business (11:20)
Matchmaking communities and small businesses using podcasting (12:58)
Why taking a hiatus as the host of his podcast was a strategic move (14:45)
How delegating his podcast turned out for the better (16:14)
The importance of putting the spotlight on your guest (17:04)
How hosting a podcast has become an extended channel for Annie’s nonprofit leadership (17:42)
What you should consider when selecting your podcast host (19:34)
Overcoming the fear of not being good enough (20:48)
Excelling at hosting despite disliking hearing her recorded voice (23:21)
Embracing the authenticity of conversations to fight off perfectionism (26:15)
The secret formula to an impactful interview (27:25)
Why your audience should be the foundation of your podcast (30:28)
Why your marketing framework matters (31:30)
Flexibility: the antidote to pod fade (33:04)
The question you need to ask in order to sustain your podcast (37:00)

15: The Real Metric of Your Podcasts Success

Cliff Duvernois — Sun, 03 Apr 2022 13:35:37 -0500

In this episode, Cliff covers the podcast metrics you shouldn’t waste your time on, the factors to consider in selecting your criteria for podcast success, and his personal measure of podcast success.

Free Challenge:

Links Mentioned In the Show:

Show Notes:

Why my podcast is a failure according to Buzzsprout (0:30)
Why this matters more than your number of downloads (2:15)
The correct way of determining your criteria for podcast success (04:44)
Ratings and reviews are overrated (06:30)
Why people-pleasing should not be a measure of success (08:51)
The S- word all entrepreneurs like to here (09:32)
Why strategic connections should matter more (11:02)
The only “metric” you should be tracking in my book (13:03)

12: How to Give Back Through Podcasting

Cliff Duvernois — Fri, 01 Apr 2022 07:00:36 -0500

Liz Drury is all about giving back, especially through her podcast. In this episode, she shares with us how she achieved podcast success by going against the crowd; how she leverages software to simplify her production process; and shares why you don't need to spend thousands of dollars on podcast equipment.

Free Challenge:

Want to grow your business and you're thinking podcasting would be a great tool but you're not sure where to start? Join the FREE 5-Day Start My Business Podcast Challenge! Within 5 days, you'll have a podcast published with a sustainable framework to use to grow your business. Register today!

Links Mentioned In the Show:

Show Notes:

What it’s like to be a freelance voiceover artist superstar (01:23)
How Prehistoric Chewing Gum inspired Liz’s career as a voiceover artist (02:19)
How the pandemic and a 5-day podcasting challenge started, “Small Business, Big Network” (05:59)
Why Liz stood out in the podcasting world by not choosing the obvious niche (08:06)
How Liz is using her podcast as a platform to give back to her clients, guests, and small businesses (8:30)
Why podcasting can do wonders for your business’s reach, growth, and your authority in your field (10:01)
The struggles even a professional voiceover artist had in launching her podcast and how she overcame them (10:55)
How Liz automated the publishing process to save hours of time (11:38)
Revealing the secrets to a stellar interview (12:59)
Why perfectionism is only holding you back from what matters most: the content (15:42)
Why podcasting is the path to getting to know people’s amazing stories (18:39)
Why you don’t need to spend a fortune to start a podcast (21:47)

11: Using Podcasting to Change People's Lives

Cliff Duvernois — Mon, 28 Mar 2022 07:00:18 -0500

How can podcasting change someone’s life? Mike Gardon, the owner of Rejoin Media, is on a mission to do just that. In this episode, we talk about he is using his podcast as a domino effect in his marketing as well as how he’s using his podcast to help people get real intention about what they want to do and build the career of their dreams. Links Mentioned In the Show:

Free Challenge:

Show Notes:

How Mike went from small website acquisitions to Podcast Host extraordinaire (01:21)
How Mike is leveraging podcasts to fulfill his mission to mentor people about their potential career paths (02:19)
The cure-all of business’s major marketing woes: Podcasting (02:42)
What inspired Mike to utilize podcasting to grow his social media presence across the board (04:03)
The ripple effect that podcasting can bring to your business (06:03)
From podcast host to local news sensation (06:57)
How you can command authority in your field using your podcast (07:41)
The invaluable impact of podcasting to your business’s credibility (09:00)
What Mike did to overcome his dilemma of finding the right mix of content for the podcast (11:26)
How podcasting helped realize his dream of guiding people in exploring alternative career paths (14:18)
Why podcasting makes it easy to connect with many in today’s digital world (16:43)
Why purpose and your audience should serve as your north star in podcasting (18:17)
How living vicariously through others’ past failures can positively impact your career and life’s trajectory (21:41)
Why mistakes are actually an investment in loss (23:14)

10: What is better for your business: Networking or Strategic Connections?

Cliff Duvernois — Fri, 25 Mar 2022 07:00:13 -0500

In this episode, Cliff goes solo. We talk about the difference between networking and building strategic connections. Also how you can convert your existing relationships into powerful partnerships. And how your podcast can deepen the relationship with your clients.

Free Challenge:

Links:

Show Notes:

A new change of pace for Entrepreneurs on Podcasting (00:52)
Why you should forget your downloads and focus on this… (02:57)
How podcasting can be a platform for mindful networking on a large scale (03:34)
The perfect formula for identifying a strategic connection (06:18)
How podcasting makes the “impossible” possible (07:51)
Securing almost a year’s worth of content in just one month (09:02)
How to escalate your relationship with your existing network (09:47)
Why you should have your clients appear on your podcast (10:45)
The initial steps to building your dream business (13:00)

Transcript:

Cliff Duvernois:

Hello everyone. And welcome back to another episode of Entrepreneurs on Podcasting. This is episode number 10. I will be once again, solo in this particular episode. I'm actually liking these solo episodes and I hope you're getting some enjoyment out of them as well. I want to make a quick announcement before I jump into today's topic.

I had an interesting conversation with somebody the other day, who actually mentioned in her interview, we'll be coming up on this podcast, but she made a comment about some of the best podcasts out there have a recap at the end of the episode, like maybe five or 10 minutes where they take the conversation that they had with their guests and turn it into actionable strategies and tactics.

And I said, you know, this is really brilliant. I know that I've been operating in a world of podcasting for long. I've been exposed to a lot of different technologies, strategies, whatnot, and oftentimes when I talk to somebody and they tell me things, I just intuitively understand what it is that they're saying. But sometimes I forget that other people out there aren't understanding it, or they might not get it.

Well, I'm going to fix that now in the episodes that are coming up. So we already have three or four episodes that are in the can. I won't be going back and opening those back up again. That would just be too much work for myself and my VA. But you can look for that to start somewhere probably within the next five episodes of the airing of this podcast.

So probably before episode 15, I'm really looking forward to that. And I. Uh, anxiously awaiting feedback from you guys to see if that's, uh, if it's good, if you're getting an enjoyment out of that, if you're learning something from it and if you're able to use it in your podcast.

What I want to do today is I want to pick up where I left off in episode five and in episode five, We talked about the difference in mindset between being a podcaster and an entrepreneur with a podcast.

Now I know under the strict definition, podcaster is somebody who podcasts. I get it, but the mindset of a podcaster is different from an entrepreneur with a pod cast. So we are focusing purely on, as entrepreneurs, how can we use a podcast to grow our business? And I argued that it's about the relationships that we can create.

The downloads that is a by-product that will come in time after you've been doing this for a period of time, whether it's 12 months, 14 months, 16. The downloads will come. So what can we do today? How can we start using our podcast today to have a positive impact on our business? And that is through the relationships that we build.

How do we use our podcast to create relationships? What is the benefit that we get from this? Now, somebody who is listening to this might be thinking, oh, well, Cliff's talking about it in terms of networking.

And really, I'm not. When I think about networking, I'm thinking about you're just out there, you're meeting a bunch of people. You talk about what it is you do, that you do. And you kind of leave it at that. You've gone through the hassle of, you know, either going to some kind of a function or something else like that.

And, and you're, handing out your business card and you're like, oh, I'm in real estate or, oh, I'm in podcasting or whatever that business might be. But this is what I think about in terms of networking.

With a podcast, this is actually much bigger. Now, let me ask you a question. I want you to think about all the current relationships that you have. Run down that mental list.

Now in that current list, out of all the relationships that you have, is there somebody that you know, that could help your business?

Now, let me ask you the second question. Is there someone that you would like to add? To your relationships, somebody who might be outside of your sphere and you're thinking, oh, you know what, if I could bring this person on board and have a relationship with him, maybe we could do something together.

Maybe we could collaborate on a project, whatever that might be. But is there someone that you'd like to add to your relationships? Now I'm not asking if it's possible or not. That's I'm not focusing on the, how I'm just asking who. Don't dismiss somebody just because they may not be in your wheelhouse, just because you can't think, oh my goodness.

I don't know of anybody who can introduce me to this other person that can help me. So I does me no good to even think about it. That's not what I'm asking. What I'm asking is the who. Now, the key difference when I'm talking about network networking before networking is just random.

It's just by chance that you might be able to meet somebody who can help your business. But podcasting is different. And I'll explain why in a second, but let me share with you that I really struggled with this because I was thinking to myself, podcasting networking, really not that thing. But then I saw Amanda Rose speak.

Now Amanda is a strategic connector. This is what she had to say.

Amanda Rose: Anyone can network, so anyone can turn up to a function, have a chat with someone else and hand out their card. And they. Great. I've made it, you know, I'll get lots of business when that's not the case. Strategic connecting means you need to be strategic about everything you do. From what you wear to a functional, to a meeting or to work, who you speak with, why do you need to speak with them?

How can you work together? Often people want to push what they do instead of saying, well, hang on. What can I do for you? What's in it for the other person. So being strategic means, knowing what you can do for them and knowing what they can do for you.

Cliff Duvernois: So it's not networking that Amanda is referring to. It is strategic connections. And what are the two key elements to a strategic connection? Well, first off, how can this person help my business? And second off, how can I help their business? This is way different than it is with networking.. Now for these two types of questions, when we're talking about strategic connections, right?

Somebody who can come in and help your business and how you can help theirs. Let's focus on the second question first. How can I help them with their business? To start, of course, you've got to create a relationship with a person that you want to have the strategic connection with. And how does this fit into podcasting?

Well, I was thinking about my conversation with Mark Mawhinney. Now, Mark is the host of the Natural Born Coaches podcast. He is also the admin for the Coaches Jungle Facebook group, thousands of listeners, thousands of attendees. This is the big lesson that he learned about strategic connections through his podcast.

Marc Mawhinney, Natural Born Coaches: I wish I could say that, I dream grew up wanting to be a podcast or anything like that.

It wasn't that it's just for me, I thought it sounded like fun, listening to myself speak, but also a great way to meet people too. I thought, wow, this is a way to get my foot in the door. So. Yes. And 751 episodes than the least as of today, I've met some incredible people who I probably wouldn't have met, or I know I wouldn't have met if not for the podcast.

So that's something, if anyone's thinking of starting a podcast, a big plus is it definitely connects you with some cool folks.

Cliff Duvernois: Let's unpack what mark just talked about. He was mentioning on there that podcasting can give you access to people that you never dreamed possible. So remember when I asked you at the beginning of this podcast, And I said, Hey, who would you like to have in your sphere, in your orbit, in your relationships, who is that person that you would like to build a relationship with?

And you're thinking, Nope, I don't have a connection with them. I don't know. I don't have anybody in common with them. I don't know how to get a nudge written. Congratulations. This is how you do it. It is through your podcast.

Now, when we talked about how you can help their business and interview does just that.

They get a chance to come onto your show. They get to showcase their expertise. And then when it's all said and done, they get to share it to their audience. Not only that, but they get to share their message with your audience. Now, if you just randomly call this person up on the phone and said, Hey, we've never met before.

I know you don't know who I am, but I'd like to have an hour of your time. They will probably tell you no. Unless you're willing to pay for it. No. Right. But with a podcast, your chances of getting a yes are about 50, 50.

When I started this podcast, that's exactly the lesson that I learned. I had a compelling story. I had a compelling reason. This is a podcast I would love to have you come on to my podcast and share your story with us. It was all about that strategic connection. And out of every 20 connections that I sent out, I got 10 yeses. And from this, I have enough episodes to last me, almost for an entire year, just within the span of the first month.

So, this is really great. When I'm talking about starting these strategic connections, right? These very special relationships. This is exactly what I am talking about.

Now, if you already have relationships in your orbit, right. People that are around you, maybe you've already have clients or you're bringing on a new client right now.

How can podcast help me to elevate those relationships? Make them more of a strategic connection about how I can help them with their business, right. And the clients coming out, they're already paying you for a service, but what can you do in addition to really elevate that relationship?

I had an opportunity to watch this great TEDx talk from Mark Morris. Now he's a professor of business and entrepreneurship at Brigham young university. This is what he had to say.

Mark Morris: Sometimes in business, we only think of transactions in terms of what that person can do for me.

And so I'm inviting you to think beyond that in your business, in your personal relationships, in your everyday relationships. And I think you'll find that if you invest, that over time, \ the relationships that you think are just transactional can truly be endowments. Perpetually giving off good.

Cliff Duvernois: So let's talk about that for a second. Do not treat any relationship as transactional. Treat it as an endowment, meaning that this is something that perpetually gives off something good. And this reminded me of a conversation I had with Randy Rohde. Now, Randy is the president of 38 Digital Market.

He appeared in episode six. Now here is how he uses his podcast to start creating very strategic relationships with his new clients.

Randy Rohde,Running the Bases with Small Business: We do it for our clients. So any new client that comes in, we always have them as a guest on our podcast. Any small business owner, typically a small business that loves to talk about their business and promoted and, help drive business for themselves and that's terrific.

They love to hear. Be on the radio or be in a broadcast and hear about their business as well. we have a fun time doing the recording and we go through it and it's generally is a good experience.

Absolutely galvanizes the relationship with that client

Cliff Duvernois: He signs a client and then he brings them onto his podcast. They create this wonderful piece of content for them to share with their audience, no cost. He doesn't charge any extra for it. And they signed the contract. Hey, I would love to have you on my podcast. Now they all of a sudden have a piece of great content to share, but he uses his podcast to deepen the relationship.

Right. Converting it into a strategic relationship. Look, I helped you. Yes. You hired me to do a job, but I've actually, I've, over-delivered in this other area because I believe in this relationship, this relationship isn't purely transactional for me. It's an endowment. Who knows what other opportunities that this could potentially open up for him to get introduced to more people.

Hey, you've got to meet this guy, Randy. His company is doing great things. Look at all the things that he did for me. And now the client is, is beyond happy. They look good in front of their audience, but this is the power of having a podcast in your business.

When you look at it from a relationship standpoint, when you look at it from the ability to build a strategic connection, a strategic network that can help you to grow your business, who are those people that can help me to move forward? And what can I do to help them move forward?

Build your network. Be strategic about who you want to invite into your orbit, into your relationships, and then use your podcast to create the relationship, deepen that relationship and start building the business that you truly want to have. My name is Cliff Duvernois and I will catch you in the next episode.

09: Leveraging YouTube with Your Podcast

Cliff Duvernois — Mon, 21 Mar 2022 07:00:42 -0500

In this episode, we are joined by author, coach, small business finance expert, podcast host, YouTube star extraordinaire: David C. Barnett. And he is crushing it with his podcast! He shares with us why podcasting is a powerful marketing tool, why small businesses need a podcast, and reveals his content creation strategy that has his business hopping.

Free Challenge:

Links:

Show Notes:

What is it like to wear the hats of an author, coach, and consultant? (01:47)
How David launched a podcast as a means to market his book and services (03:13)
How David juggled audio and video marketing in his podcasts (05:52)
Why podcasting can automate rapport and trust building with potential clients for businesses (07:21)
What role does YouTube and SEO play in building his podcast following (08:48)
Why podcasting will always be worth your while as a business owner (11:59)
How consistency and not giving importance to numbers lead David to a new client every week (13:21)
Why the number of clients you get trumps the size of your following (14:00)
How David maximizes an exclusive podcast to offer added value to his clients (15:50)
How overflowing podcast interview requests came about (18:43)
Why it’s important to screen your guests/invite requests to maintain the integrity of your podcast and business (19:24)
How David grew his network with podcasting (22:10)
The untold villains of the podcasting world (23:20)
What upper hand entrepreneurs with a podcast have over “big podcasts” (24:30)
Why the podcasting world needs more small businesses as hosts (27:05)
How one entrepreneur is consistently garnering clients from a “small” podcast audience (29:05)
Why podcasting isn’t always sunshine and rainbows, but it will always be worthwhile (29:20)
The wonders podcasting does for your SEO and online presence (30:16)
Why consistency is key in podcasting success (32:15)
David’s secret strategy: How to repurpose your content to make your podcasting process a breeze (33:25)
The shortcut to the marketing process: Utilizing niches (38:53)
How answering a recurring question can be a podcast episode of itself (39:59)
Why it’s important to put yourself in your ideal client’s shoes (40:52)
The role Facebook plays in targeting your ideal customer avatar (42:43)
How David overcame his biggest struggle in content production (44:38)
Why making mistakes is an inevitable part of the process (46:17)

08: Overcoming Imposter Syndrome for Podcasting

Cliff Duvernois — Fri, 18 Mar 2022 08:00:00 -0500

Jenn Donovan faced the same fear we all face: Imposter Syndrome. In this episode, she talks about how she overcame her fear; how podcasting helps differentiate her; and how she's made an impact on her online community with the advice she shares.

Links Mentioned In the Show:

Free Challenge:

Show Notes:

What business owners NEED to make a priority (01:27)
How Jenn helps clients move through their marketing journey (01:59)
What impact did the pandemic have on her business (02:11)
What’s keeping businesses from growing their full potential (03:09)
How Jenn found a silver lining from a failed partnership (03:30)
How Jenn made a bigger impact by podcasting (03:50)
Why Jenn almost gave up podcasting (04:20)
How Jenn took the reins on her vision (05:27)
Why defeating imposter syndrome is the key to content production (8:50)
High demand– low supply of episodes (09:13)
How Jenn maximized Linkedin to scout for guests (09:30)
An unexpected flash of inspiration for content (09:48)
If you’re not doing this with your podcast yet…you’re missing out (10:28)
Why Facebook groups are a gold mine of clients (11:53)
How to sell your product without making a sales pitch using podcasts (12:24)
What it’s like to have people binge your podcast like Netflix shows (14:15)
What the biggest thing was that has brought Jenn business (15:42)
How Jenn brings even more value to her audience (16:32)
Why it’s okay not to please everyone (17:48)
Why relatability can actually make you stand out (19:18)
Jenn’s secret to overcoming imposter syndrome (20:14)
What you need to tell yourself when you feel like quitting (21:49)
Good things come in threes (23:25)
How Jenn mixed business with passion (24:40)
Hitting two birds with one stone using podcasts (26:02)
Why podcasting brings about priceless privileges (26:52)
How Jenn has saved thousands upon thousands of dollars from her podcast (27:09)
How podcasting fast-tracked her way speaking engagements (28:20)
What her biggest success from podcasting is (28:43)
Instead of getting engrossed on your number of downloads…do this instead (29:40)
How podcasting has made Jenn feel like a celebrity (31:41)
If you have a compelling reason, why podcasting is your obligation (32:30)
How to repurpose your planning into content (33:15)

07: Podcasting Made Simple

Cliff Duvernois — Mon, 14 Mar 2022 08:00:40 -0500

We often make things more complicated than they need to be. Tom Shay understands this better than most. So what did he do? He made podcasting super easy. With nothing more than a phone. In this episode, Tom shares how he got started with podcasting in 2009; lessons he has learned from podcasting; and how podcasting can help educate your clients.

Free Challenge:

Links Mentioned In the Show:

Show Notes: (Please include time stamp)

How Tom has transformed talking into a business (01:30)
What 99 years of business strategy knowledge looks like (02:45)
If you can’t beat them, join them (03:46)
How Tom monetized his passion (04:27)
Tom’s secret recipe to a profitable business model (05:40)
The unintended beginning of Small Business Conversations (06:05)
How four years of hard work went down the drain did a 180 (06:25)
On having a controversial sidekick that scared off guests (07:09)
How an accountant saved the show (07:46)
How to grow out of your comfort zone (8:41)
Why Tom completely overhauled his website (10:01)
What’s more important than tracking analytics? (11:55)
What impact has podcasting made on Tom’s business (15:23)
Why it’s important to put your potential guests under a microscope first (17:37)
What struggle he had with his first guest (18:02)
Why you can still have a successful podcast without being a techie (18:59)
How Tom maximized this F-word (21:27)
Alexa, "Play Small Business Conversations with Tom Shay" (22:46)
Why fix what’s not broken? (24:39)
The only reason you should start a podcast (25:44)

06: Serving Your Community Through Podcasting

Cliff Duvernois — Fri, 11 Mar 2022 08:00:08 -0500

How can you serve your international and local community? Randy Rohde, from 38 Digital Market, shares with us how his podcast is helping not only his long-distance clients but his local community as well. For him, his podcast helps to strengthen relationships with all his clients. Lots of great tips in this episode!

Free Challenge:

Links Mentioned In the Show:

Show Notes:

Master of All Marketing trades (02:42)
How to command brand authority our way (04:00)
How a side hustle grew into a multi-faceted marketing agency (04:59)
The brainchild of the pandemic (05:53)
Why podcasts are the magic bullet for small businesses/The endless list of reasons why podcasts work wonders for small businesses (07:01)
How to make your guests’ entrepreneurial spirit shine (09:19)
Why daily podcasts isn’t for us (10:27)
Why we don’t take on any paid sponsorships…(11:17)
…yet still generate revenue from our podcast (12:06)
Why Randy chooses to highlight the small business community (12:57)
How podcasting can become a powerful networking tool (14:55)
Why you’ll never know where you’ll meet your next podcast guest (16:02)
How did we overcome the initial struggles we faced in producing our podcast (17:14)
How to save hours of work with just one software (18:22)
What system you should have in place for hosting podcast guests (18:45)
The remedy to the uncertainty of your podcast (19:15)
Our #1 challenge with the podcast (20:32)
Why committing is the key to avoiding failure (21:06)
The sure-fire way to galvanize relationships with new clients using podcasts (22:02)
How to overcome podfade (23:51)
How Randy chose his niche (24:58)
Why being adaptive is essential to podcasting/ Why going with the flow is essential to podcasting (25:49)
What changes Randy’s bringing to his podcast (29:10)
How trying something new turned out to be one of his best episodes (29:35)
What to expect in the, “Running the Bases with Small Businesses,” podcast (31:12)

05: The Real Reason Your Podcast Could Slip Into Podfade

Cliff Duvernois — Mon, 07 Mar 2022 08:00:41 -0500

Anywhere between 60-80% of podcasts go into podfade after 8 episodes. Yikes! But what is the real reason podcasts go into podfade? In this episode, I chase down what I believe is the biggest culprit and what enterepeneurs can do to prevent their greatest marketing tool from slipping into podfade.

Free Challenge:

Links Mentioned In the Show:

Show Notes: (Please include time stamp)

What is pod fade?(0:54)
The reason behind pod fade that nobody talks about (01:30)
Why society is littered with false advertising (02:35)
What Preston Pugmire claims is more important than strategy (03:28)
What exactly is “Mindset”? (04:15)
How did I discover podcasting? (05:11)
Why I turned to YouTube to learn the ropes of podcasting (06:15)
How I found the middle ground of the overwhelming requirements these experts set (07:15)
Why podfade got the better of me (08:00)
The moment that changed everything (09:42)
Why podcasting isn’t the primary product of my business (10:20)
Why it’s okay to not do what these podcast gurus tell you to do/ Why the number of downloads don’t dictate your success (11:10)
Why 60-80% of podcasts go into pod fade (11:40)
The only question you need to ask yourself to get out of pod fade (11:50)
Why expensive equipment are overrated (12:26)
Why letting go of perfection actually brought me more success (13:20)
What you have to endure when first starting a podcast (13:45)
Why the relationships podcasting brings trumps your downloads (14:18)
The results of having relationships in terms of numbers (14:59)

04: Use Podcasting to Build Relationships

Cliff Duvernois — Fri, 04 Mar 2022 08:00:52 -0500

For the entrepreneur, relationships are critical. Nobody understands that better than Marc Mawhinney from the "Natural Born Coaches" Podcast. He shares with us his struggles with finding how his podcast fit into his business, how it's transformed, and also how uses it to build relationships with people, from his guests to his audience. In conjunction with his thriving Facebook community, his podcast has become a real revenue driver for his business. Free Challenge:

Links from the Show:

Show Notes:

What does, “Natural Born Coaches,” do for their clients? (01:27)
Why losing his Midas Touch was the Key to his success/ Why Losing His Midas Touch Ignited Natural Born Coaches (01:50)
Who became Marc’s Saving Grace when tagged as public enemy #1? (03:14)
Why bankruptcy isn’t the end of the world (05:58)
Why it’s important to take a leap in the dark (06:48)
What was the secret to keeping his sanity at that start of his success? (07:28)
Is it too late to start a podcast? (07:52)
Why is podcasting a great networking tool? (09:04)
How did podcasting become a primary revenue driver? (09:42)
What amazing things can podcasting do for your credibility? (10:22)
What’s guaranteed to give you a spike in downloads and growth? (11:46)
The one thing you should NOT obsess over (12:02)
Why simplicity is key (13:34)
Why being hot is overrated (13:51)
What fake gurus can’t get enough of (14:06)
My #1 advice for beginners in podcasting to avoid getting stuck (16:32)
Why commitment isn’t always key (17:51)
How Marc got himself out of a rut (18:21)
How podcasting made it easier to convert listeners into clients (18:55)
Marc’s unique method of monetizing his podcast show (19:28)
How some podcasters cheat their numbers (21:44)
Why podcasting isn’t a get rich quick scheme (23:34)
Why exclusivity trumps size in podcasting (25:01)
How Marc never struggles to come up with content (26:18)
How Marc adds a little spice to his show (27:31)
What are the repercussions of tackling controversial topics? (28:49)
How Marc’s authenticity made for a diverse clientele (30:16)
It’s raining cats and F-bombs (31:06)
Why Stan Lee is a huge influence on Marc (32:30)
How to set yourself apart from the status quo (33:58)

03: How Podcasting Fits Into an Overall Marketing Strategy

Cliff Duvernois — Thu, 24 Feb 2022 13:31:36 -0500

Getting your message out in front of people is critical to business success. Today's guest knows better than anyone. Mal McCallion has helped businesses grow (and exit) for years. In this episode, he shares why most businesses struggle; how podcasting fits into his overall marketing strategy; and why it's important to have a mix of solo and interview episodes.

Show Notes:

Links from Episode:

Free Challenge:

Topics with Time Stamp:

What are the top 3 causes of business going out of business? (03:19)
How podcasting fits into marketing (05:05)
Why Use Themes are Different Season of a Podcast (05:22)
How to leverage podcasting on Facebook and Youtube with Video (09:54)
What Does 11-7-4 have to do with marketing and lead generation (11:24)
How does having a clearly defined avatar impact your podcast (13:04)
What were the biggest challenges when first starting a podcast (14:30)
Why is it important to commit to a schedule (15:09)
How to post consistently (16:09)
Why is it important to bank content (17:02)
How to use your podcast to meet an NFL Player (17:51)
Why start with 15 solo episodes (19:02)
How to find the right guest for your podcast (20:59)
What is his advice for the podcast that’s struggling (22:21)
What are the dangers of just producing an episode just to get an episode out (24:17)

02: Embracing Imperfect Action to Overcome Podfade

Cliff Duvernois — Thu, 24 Feb 2022 13:03:20 -0500

Jenine Kenna is a Kindhearted Baddass. Literally. As a business partner, who also has ADHD, she has struggled with podcasting having gone into podfade multiple times. But now she's using her podcast to inspire. Hear how she handled ADHD, avoids podfade, and brings her community closer. Sponsor:

Want to grow your podcast and think podcasting might be the best way to do it but you're not sure where to start? Join the FREE 5-Day Start My Business Podcast Challenge to get your podcast up and running quickly!

Show Notes:

Links from the Episode:

Key Points:

What is a Kindhearted Baddass
Managing a business while being a stay-at-home mom
Her struggles with podfade and how she overcame them
The power of taking imperfect action
How she inspires her community

Main Topics with Time Stamp:

What is a Kindhearted Badass and how did the community start? (01:11)
Why is serving their Ideal Customer Avatar Important (03:36)
Why Jenine gave up on her first 3 podcasts (05:41)
How to find true passion behind podcasting (06:23)
How did Jenine struggle with creating the Kindhearted Baddass Show (07:35)
Why Jenine spent hours preparing for each podcast episode (10:51)
How Jenine went from 3 hours to less than 1 hour of preparation time (12:27)
How to let go of perfection and embrace imperfect action (13:39)
How did Jenine's listeners respond to her imperfect podcast (15:26)
Why asking for help and knowing who to turn to is the most important way to move forward (17:02)
Why it's ok to suck at something at first in order to just get started (19:10)
When you have a community, why it's important to practice what you preach (20:45)

01: What You Can Get From Entrepreneurs on Podcasting

Cliff Duvernois — Thu, 24 Feb 2022 12:30:18 -0500

Welcome to the new show! First I'm answering the important questions such as Who am I; What this Podcast is About; What's In It For You. This episode chronicles my early struggles with podcasting, how I finally found a system that works, and Strategies and Tactics from entrepreneurs are using podcasting today to successfully grow their business. Ready to get started?

Key Points I discuss:

How I Got Started Using Podcasting For My Business
What challenges I faced when doing a podcast
How Those Challenges Lead Me to The Road Not Taken
Why This Podcast Is The Magic Bullet for Your Business’s Podcast

Sponsor: Start My Business Podcast Challenge is open for registration! This FREE 5-Day Challenge is for the entrepreneur who wants to grow their business and wants to use podcasting to do it. At the end of 5 days, you'll have a podcast setup, launched with a plan of how you can use this powerful tool to grow your business.

Key Points:

Why I Got Into Podcasting (00:45)
What I did to get started with Podcasting (01:23)
What Problems Did I Face With My Podcast (01:57)
Why I decided to go into Podfade (02:28)
How I Got My First Client From Podcasting/What Happened After I Uploaded My First Podcast (02:49)
What Changed After I Got My First Client (03:54)
What Was My #1 Frustration About Podcasting? (04:15)
What Was My Eureka Moment? (04:51)
How Did I Conceptualize the Magic Bullet of Podcasting (05:20)
How Did I Change My Clients’ Lives (05:46)
What Fuels My Fire About Podcasting (06:00)
Why Did I Create, “Entrepreneurs on Podcasting” (6:05)
Why Listening To This Podcast Will Be The Best Decision You’ll Make For Your Business (06:20)
What Will You Be Learning From In This Podcast/ Which Pool Of Experts Do We Get To Pick In The Future Episodes?(06:35)
What Can You Expect To Hear from Our Guests (06:49)
What Else Is In Store For The Success of Your Podcast (07:10)