Time Stamps:

📌[7:05]Marketing: What has changed in the marketing world this year?

📌[7:22]Video has become the language of the internet

📌[8:05]Worker smarter not harder to repurpose content

📌[11:14]authenticity will always win

📌[11:38]Remember the DVR? It completely changed the way we consume content

📌[15:44]Creating Content to Educate, Entertain, and Empower your listeners

📌[16:15]Start with your FAQs lists

📌[19:52]Drew recommends Square Space because it's much more userfriendly than WordPress

📌[25:14]Authentic moments happen in the small mundane moments - the best way to capture them is to record more

📌[30:17]Leads are down, conversion rates are down...

📌[31:33]The balance between the art and science of Marketing...

📌[32:55]We were used to spending x on ads and getting y in leads but what use to work doesn't always work

📌[34:33]Where is attention being paid?

📌[36:38]"Don't get romantic about how you run your business."

📌[40:54]What makes our company different?

📌[41:09]Authenticity is what wins...

📌[47:09]Are you showcasing how you're treating your team?

📌[49:15]The content that differentiates you internally converts well

📌[53:33]Are you showing your "behind the scenes?"

📌[55:15]"Document don't create"

📌[54:41]"This is what I did for our clients"

📌[1:05:47]People Homework: Brag on your team and post it

📌[1:06:23]Drew Homework: Prioritize value. How do we make it about the consumer and not about ourselves...

Quote of the Week

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

— Mark Zuckerberg

⇩ Resources ⇩

✯Drew Larison https://www.larisonmedia.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Ray is Agency coach at Seven Figure Agency and President at Get Cleaning Clicks

Their specialty is optimizing you’re business for leads and driving traffic to your brand!

How you say???

Google Ads —

There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it’s like flicking a switch to quick leads, and scaleable sales.

Time Stamps:

📌[14:53]Local service ads and Google My Business are the places to start

📌[15:46]Local service ads should get you to $20K

📌[16:52]Then concentrate on SEO. But before you start pouring money into a marketing firm, make sure your systems

📌[18:25]SEO takes awhile to gain traction, but when it does, you can probably scale back on paid ads.

📌[21:47]Local service ads was easy when it first launched. But now you have to play the game

📌[22:24]Google is going to show your ad based on the CTR (Click Through Rate)

📌[23:23]Get your friends and family to click on your ad, call, and mark booked. That will help you build the CTR

📌[26:32]Your ultimate end goal for marketing is to build a database of leads. When you attract all those leads, you can market for free to your database

📌[27:49]Database: Info USA for commercial. Data Axle for Residential

📌[28:16]If you are not ASKING for a referral, likely you won't get it. Out of sight, out of mind

📌[34:05]Pumpkin Plan: https://www.goodreads.com/.../show/16646726-the-pumpkin-plan

📌[35:00]There is a way to bring your client's into your culture through your monthly newsletter and monthly employee competitions

📌[36:05]Business can easily become transactional if you don't focus on establishing a relationship

📌[39:23]how well do you know your customer?

📌[39:34]How well does your customer know you?

📌[42:00]Martha's Newsletter Technique was sending it to current clients via email, leaving a hard copy at a client's home after a cleaning and sending via email to current leads and leads that have dropped off

📌[42:54]People want to know they matter and that their work matters

📌 [46:12]What stats do you look at in your marketing campaign to see if your campaign is converting??

📌[47:15]you should have a 50% close rate through all traffic sources

📌[47:59]if you are closing to an estimate and not a job then it should be a 80% close rate

📌[58:41]Marketing Homework: getcleaningclicks.com Go look at the marketing...]]>Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.

Ray is Agency coach at Seven Figure Agency and President at Get Cleaning Clicks

Their specialty is optimizing you’re business for leads and driving traffic to your brand!

How you say???

Google Ads —

There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it’s like flicking a switch to quick leads, and scaleable sales.

Time Stamps:

📌[14:53]Local service ads and Google My Business are the places to start

📌[15:46]Local service ads should get you to $20K

📌[16:52]Then concentrate on SEO. But before you start pouring money into a marketing firm, make sure your systems

📌[18:25]SEO takes awhile to gain traction, but when it does, you can probably scale back on paid ads.

📌[21:47]Local service ads was easy when it first launched. But now you have to play the game

📌[22:24]Google is going to show your ad based on the CTR (Click Through Rate)

📌[23:23]Get your friends and family to click on your ad, call, and mark booked. That will help you build the CTR

📌[26:32]Your ultimate end goal for marketing is to build a database of leads. When you attract all those leads, you can market for free to your database

📌[27:49]Database: Info USA for commercial. Data Axle for Residential

📌[28:16]If you are not ASKING for a referral, likely you won't get it. Out of sight, out of mind

📌[34:05]Pumpkin Plan: https://www.goodreads.com/.../show/16646726-the-pumpkin-plan

📌[35:00]There is a way to bring your client's into your culture through your monthly newsletter and monthly employee competitions

📌[36:05]Business can easily become transactional if you don't focus on establishing a relationship

📌[39:23]how well do you know your customer?

📌[39:34]How well does your customer know you?

📌[42:00]Martha's Newsletter Technique was sending it to current clients via email, leaving a hard copy at a client's home after a cleaning and sending via email to current leads and leads that have dropped off

📌[42:54]People want to know they matter and that their work matters

📌 [46:12]What stats do you look at in your marketing campaign to see if your campaign is converting??

📌[47:15]you should have a 50% close rate through all traffic sources

📌[47:59]if you are closing to an estimate and not a job then it should be a 80% close rate

📌[58:41]Marketing Homework: getcleaningclicks.com Go look at the marketing wheel and analyze where you are.

📌[58:42]Marketing Homework: go to Get Cleaning Clicks website and look at their marketing wheel and see where you currently are in your marketing plan https://getcleaningclicks.com/

📌[59:16]Systems's Homework: check out Data Axel

📌[1:00:02]People Homework: If you have marketing concerns or you think you are ready to grow to that next step reach out directly to Ray

📌[1:01:39]Ray's Homework: What can you implement in your business today to make your customer think about you and better of you as a business?

📌[1:02:59]Strategy Session with Ray: https://getcleaningclicks.com/deep-dive-market-analysis/

Quote of the Week

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

— Mark Zuckerberg

⇩ Resources ⇩

✯Ray Malaski : Getcleaningclicks.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📌[2:12]Happy Tuesday! Welcome back to Fight Club 4 Business!

📌[24:22]How is AI understanding the tone of a customer?

📌[26:50]AI is going to empower our employees not replace them

📌[36:11]Phone calls, Emails, texts and live chat all serve their own purpose in customer communication

📌[37:37]What does your customer need

📌[41:04]Is your phone number registered as a business?

📌[42:37]You have to register your brand and your campaign with the phone carrier

📌[45:26]Research A2P today to make sure you are in compliance with the new regulations by the end of the month

📌[49:36]Always make sure to identify yourself in your first few messages with a client

📌[52:58]Tagging with in Everychat

📌[55:44]Marketing Homework: what is your friction when having a customer get into contact with you from your website

📌[56:11]Systems Homework: Look into the A2P Regulations

📌[57:08]best way to get into contact with Riley is through Facebook!

Quote of the Day

To listen closely and reply well is the highest perfection we are able to attain in the art of conversation.

⇩ Resources ⇩

✯ Riley Pototschnik : www.everychat.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📌[7:21]How Jason is bringing uber-level technology to the landscaping industry

📌[8:00]How Jason is helping solve friction in the customer's sales journey

📌[9:25]Who is your customer?

📌[15:56]Demonstrating value at the beginning of the bid process.

📌[16:58]All of his proposals are named around homeowner time saving. He actually estimates the amount of time the homeowner will save by using his services

📌[35:51]How Jason has customized Hubspot for his landscaping business

📌[36:55]Where are they cutting, how much time are they allotted, what does good look like?

📌[38:11]He pushes Hubspot to Route then to Company Cam to build out their scorecard

📌[39:00]Their leaderboards are F1 racing theme and they're competing in a grand prix every month by teams

📌[40:17]Jason is a legit rockstar!

📌[41:38]Are you ready for the disruption that's coming to your industry...

📌[42:06]Are you adapting? Are you focusing on the client's needs? Recurring Revenue wins!

📌[46:34]creating opportunities with his staff

📌[48:24]how to sell flat rate pricing and incentivizing your team to be aligned with their budgets, while prioritizing quality

📌[49:24]His incentive structure includes that no one gets bonuses if the company's quality score goes down

📌[49:36]And how he's measuring labor efficiency

📌[50:29]The culture shift that happens when we move from bonusing & incentivizing around production and prioritizing quality.

📌[52:38]Marketing homework: What do your clients need from you?

📌[54:27]Finance homework: issueid.io

📌[55:17]https://www.issueid.io/

📌[55:48]Systems Homework: How to productize your services

📌[57:24]The role of voice in the buying experience is coming soon!

📌[57:48]People Homework: consider a production bonus that's transparent & tied to quality

📌[59:18]Jason Homework: How are you changing the rules of your industry? What is one thing that you can do in your industry that is outside the norm of your industry?

📌[1:01:39]find them on facebook: Landscape Disrupters Den Hailing from Denver, Colorado, Jason Hoke is not your typical trades business owner. With a remarkable journey that has traversed disruption in the music industry, rapid growth in the trades industry, and innovation in the hyper-paced technology industry, he brings a unique perspective to entrepreneurialism. Starting at A Cut Above Landscape at just 15, Jason journeyed from a technician to the company's owner. Today, he spearheads a team of 30+ professionals, turning working with a landscape contractor into an easy task, just like hiring a car from Uber or ordering a meal from DoorDash. His business centers around adding hours to the day and building a culture committed to personal growth. In 2022, Jason's passion for industry innovation led him to co-found IssueID. The software solution simplifies business operations and enables landscaping businesses to manage overlooked yet profitable jobs effectively. Jason’s experience in the music, landscaping, and technology industries equips him with unique insights beneficial to any business.

Time Stamps:

📌[7:21]How Jason is bringing uber-level technology to the landscaping industry

📌[8:00]How Jason is helping solve friction in the customer's sales journey

📌[9:25]Who is your customer?

📌[15:56]Demonstrating value at the beginning of the bid process.

📌[16:58]All of his proposals are named around homeowner time saving. He actually estimates the amount of time the homeowner will save by using his services

📌[35:51]How Jason has customized Hubspot for his landscaping business

📌[36:55]Where are they cutting, how much time are they allotted, what does good look like?

📌[38:11]He pushes Hubspot to Route then to Company Cam to build out their scorecard

📌[39:00]Their leaderboards are F1 racing theme and they're competing in a grand prix every month by teams

📌[40:17]Jason is a legit rockstar!

📌[41:38]Are you ready for the disruption that's coming to your industry...

📌[42:06]Are you adapting? Are you focusing on the client's needs? Recurring Revenue wins!

📌[46:34]creating opportunities with his staff

📌[48:24]how to sell flat rate pricing and incentivizing your team to be aligned with their budgets, while prioritizing quality

📌[49:24]His incentive structure includes that no one gets bonuses if the company's quality score goes down

📌[49:36]And how he's measuring labor efficiency

📌[50:29]The culture shift that happens when we move from bonusing & incentivizing around production and prioritizing quality.

📌[52:38]Marketing homework: What do your clients need from you?

📌[54:27]Finance homework: issueid.io

📌[55:17]https://www.issueid.io/

📌[55:48]Systems Homework: How to productize your services

📌[57:24]The role of voice in the buying experience is coming soon!

📌[57:48]People Homework: consider a production bonus that's transparent & tied to quality

📌[59:18]Jason Homework: How are you changing the rules of your industry? What is one thing that you can do in your industry that is outside the norm of your industry?

📌[1:01:39]find them on facebook: Landscape Disrupters Den https://www.facebook.com/groups/682111593739951?hoisted_section_header_type=recently_seen&multi_permalinks=700081748609602

📌[1:01:51]Email Jason at jasonhoke@acalandscape.com

📌[1:02:25]Check out his bands on Spotify "The epilogues" and "The Hollow"

📌[1:02:38]https://acalandscape.com/

Quote of the Day

“Greatness is where people use their abilities and experiences to change the world”. - Grit Leads to Greatness

⇩ Resources ⇩

✯ Jason Hoke : https://acalandscape.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps :

📌[8:27]How Chris & Jenny have visualized their core values via graphics

📌[10:00]Operation Grit, Be Fresh, Ignite Potentional, Do Epic Shit

📌[10:25]Military Truck is a key fixture in their brand

📌[16:19]Check out Delmar Veteran Builders Company https://www.delmarvaveteranbuilders.com/

📌[17:43]500,000 worker shortage in the construction industry

📌[26:48]Teach people how to give again...

📌[28:17]Monthly Training for their teams on leadership, technical experience, and safety

📌[29:19]Prioritizing the "Stop and Teach" movement

📌[30:32]Stop and share your why

📌[31:23]"Death by Meeting" by Pat Lencioni https://www.goodreads.com/book/show/49040.Death_by_Meeting

📌[35:40]Using the theme of Grit Leads to Greatness in more than business but also inspiring children to think about themselves and talk to themselves in the face of adversity.

📌[37:11]Bridging the trades and classrooms....

📌[39:02]You want to be a leader, go be a leader.

📌[46:56]The importance of leaning into your growth mindset

📌[56:22]What inspired you as a kid?

📌[56:32]When was the last time you "played"?

📌[56:48]How can you incorporate "play" into your teams?

📌[1:01:19]Systems Homework: Check out their book Grit Leads to Greatness and order some copies for your local school https://www.gritleadstogreatness.com/

📌[1:01:42]People Homework: Build in creative space & play time to your schedule

📌[1:02:37]Read: https://www.goodreads.com/book/show/100467.Small_Giants

📌[1:03:12]Write a 2030 vision for your company

📌[1:03:25]Look at your core values with a fresh perspective

📌[1:03:42]People Homework: Are you being flexible with your team

Quote of the Day

“Greatness is where people use their abilities and experiences to change the world”. - Grit Leads to Greatness

⇩ Resources ⇩

✯ Jenny Kerr Schroen: www.gritleadstogreatness.com

✯ Chris Eccleston : www.delmarvaveteranbuilders.com

✯Tay...]]>First-time authors Chris Eccleston and Jenny Kerr Schroen have worked on many fresh ideas together at Delmarva Veteran Builders (DVB), a commercial construction firm, and realized they shared a long-time dream to write a children’s book. Basing their concept on DVB’s tagline, “Grit Leads to Greatness,” they devised an epic adventure book to show both parents and children that construction is heroic. Once the story was written, Chris and Jenny spent most of 2022 meeting with pioneers and thought leaders of the industry, learning more about what was being done to address the immense labor deficit. They figured they were onto something when they began hearing from not just national construction organizations, but also people outside of the industry who shared stories of how the workforce shortage affected them personally. Chris and Jenny quickly realized that one group or construction affiliation was not going to solve this. It was going to take a global effort to introduce a new generation to the trades. They hope their book, “Grit Leads to Greatness”, can be used as a tool to help bring together people from all walks of life to conquer an issue that impacts all of humanity.

Time Stamps :

📌[8:27]How Chris & Jenny have visualized their core values via graphics

📌[10:00]Operation Grit, Be Fresh, Ignite Potentional, Do Epic Shit

📌[10:25]Military Truck is a key fixture in their brand

📌[16:19]Check out Delmar Veteran Builders Company https://www.delmarvaveteranbuilders.com/

📌[17:43]500,000 worker shortage in the construction industry

📌[26:48]Teach people how to give again...

📌[28:17]Monthly Training for their teams on leadership, technical experience, and safety

📌[29:19]Prioritizing the "Stop and Teach" movement

📌[30:32]Stop and share your why

📌[31:23]"Death by Meeting" by Pat Lencioni https://www.goodreads.com/book/show/49040.Death_by_Meeting

📌[35:40]Using the theme of Grit Leads to Greatness in more than business but also inspiring children to think about themselves and talk to themselves in the face of adversity.

📌[37:11]Bridging the trades and classrooms....

📌[39:02]You want to be a leader, go be a leader.

📌[46:56]The importance of leaning into your growth mindset

📌[56:22]What inspired you as a kid?

📌[56:32]When was the last time you "played"?

📌[56:48]How can you incorporate "play" into your teams?

📌[1:01:19]Systems Homework: Check out their book Grit Leads to Greatness and order some copies for your local school https://www.gritleadstogreatness.com/

📌[1:01:42]People Homework: Build in creative space & play time to your schedule

📌[1:02:37]Read: https://www.goodreads.com/book/show/100467.Small_Giants

📌[1:03:12]Write a 2030 vision for your company

📌[1:03:25]Look at your core values with a fresh perspective

📌[1:03:42]People Homework: Are you being flexible with your team

Quote of the Day

“Greatness is where people use their abilities and experiences to change the world”. - Grit Leads to Greatness

⇩ Resources ⇩

✯ Jenny Kerr Schroen: www.gritleadstogreatness.com

✯ Chris Eccleston : www.delmarvaveteranbuilders.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Ricky Funk is not your average techie. He's a maverick who thrives on the cutting edge, where innovation meets business. From mastering the complexities of network management and software development, Ricky has pivoted to disrupting the service industry with his own groundbreaking ventures. His credentials? Specialized certifications in software development and virtual reality. But Ricky isn't just riding the wave of the digital age - he's the one creating the swell. With his blend of versatility, vision, and audacity, Ricky Funk isn't just a name, he's a game-changer in any forward-thinking organization.

Time Stamps

📌[11:13]They spend next to nothing on marketing for their cleaning company. They LEAD WITH CULTURE

📌[12:19]They lean hard on telling their story to "sell" their business

📌[13:15]What is the story of your company?

📌[13:37]How do you pitch your company?

📌[13:59]Do you show passion & care?

📌[21:06]Ricky inspired Ricky to go into commercial cleaning...

📌[21:21]Ricky inspired Ricky to get into software...

📌[24:55]Know your value, worth & story...

📌[25:07]Ask... if you don't ask the answer is no

📌[29:22]Have you systematized your sales process...

📌[30:16]When your clients call about xyz are you looking up and showing them the other things they need to maintain their property?

📌[33:57]commercial cleaning sales cycles are long...

📌[34:07]sending a proposal is just the beginning

📌[34:25]residential & commercial cleaning is completely different...

📌[34:42]The magic is in the follow up

📌[35:53]You're not selling for today, because they already have a cleaning company...

📌[38:19]What problems can you help your customer/potential customer solve

📌[40:27]residential cleaning is a hard industry

📌[40:53]commercial cleaning, more money, less headaches... easier to scale

📌[43:19]Your clients just want to be taken care of...

📌[43:49]How they run a culture first company....

📌[44:46]Culture = How does everyone work together for the end result?

📌[48:12]Using Data to Transition from Nag to Cheerleader

📌[49:16]Middle Management is the critical layer of your company...

📌[52:04]no one should EVER be surprised when they're fired...

📌[1:01:44]are you sharing your company story with your team?

📌[1:01:55]are you sharing your company story with your clients

📌[1:02:07]Marketing Homework: Lean into your story

📌[1:02:16]Sales Homework: Ask for the sale

📌[1:02:32]Finance Homework: Follow Up with your clients

📌[1:03:20]People Homework: Use the story of your company culture to attract top talent

📌[1:03:41]Ricky F: Create a Sales System to #askandfollowup

📌[1:04:13]Ricky R Homework: Brand Identity - who are you as a company?

📌[1:04:58]Brand yourself to be your clients ________

📌[1:05:36]People want to work for a company where they're having fun and enjoying...

📌[1:06:21]Karen Martinez built a 100+M cleaning company in Jersey. Act like the size of the company you want to be

📌[1:08:10]https://getroute.com/

📌[1:09:49]https://rozaladocleaning.com/

Quote of the Day

“Success is...]]>Ricky Regalado & Ricky Funk

Ricky Funk is not your average techie. He's a maverick who thrives on the cutting edge, where innovation meets business. From mastering the complexities of network management and software development, Ricky has pivoted to disrupting the service industry with his own groundbreaking ventures. His credentials? Specialized certifications in software development and virtual reality. But Ricky isn't just riding the wave of the digital age - he's the one creating the swell. With his blend of versatility, vision, and audacity, Ricky Funk isn't just a name, he's a game-changer in any forward-thinking organization.

Time Stamps

📌[11:13]They spend next to nothing on marketing for their cleaning company. They LEAD WITH CULTURE

📌[12:19]They lean hard on telling their story to "sell" their business

📌[13:15]What is the story of your company?

📌[13:37]How do you pitch your company?

📌[13:59]Do you show passion & care?

📌[21:06]Ricky inspired Ricky to go into commercial cleaning...

📌[21:21]Ricky inspired Ricky to get into software...

📌[24:55]Know your value, worth & story...

📌[25:07]Ask... if you don't ask the answer is no

📌[29:22]Have you systematized your sales process...

📌[30:16]When your clients call about xyz are you looking up and showing them the other things they need to maintain their property?

📌[33:57]commercial cleaning sales cycles are long...

📌[34:07]sending a proposal is just the beginning

📌[34:25]residential & commercial cleaning is completely different...

📌[34:42]The magic is in the follow up

📌[35:53]You're not selling for today, because they already have a cleaning company...

📌[38:19]What problems can you help your customer/potential customer solve

📌[40:27]residential cleaning is a hard industry

📌[40:53]commercial cleaning, more money, less headaches... easier to scale

📌[43:19]Your clients just want to be taken care of...

📌[43:49]How they run a culture first company....

📌[44:46]Culture = How does everyone work together for the end result?

📌[48:12]Using Data to Transition from Nag to Cheerleader

📌[49:16]Middle Management is the critical layer of your company...

📌[52:04]no one should EVER be surprised when they're fired...

📌[1:01:44]are you sharing your company story with your team?

📌[1:01:55]are you sharing your company story with your clients

📌[1:02:07]Marketing Homework: Lean into your story

📌[1:02:16]Sales Homework: Ask for the sale

📌[1:02:32]Finance Homework: Follow Up with your clients

📌[1:03:20]People Homework: Use the story of your company culture to attract top talent

📌[1:03:41]Ricky F: Create a Sales System to #askandfollowup

📌[1:04:13]Ricky R Homework: Brand Identity - who are you as a company?

📌[1:04:58]Brand yourself to be your clients ________

📌[1:05:36]People want to work for a company where they're having fun and enjoying...

📌[1:06:21]Karen Martinez built a 100+M cleaning company in Jersey. Act like the size of the company you want to be

📌[1:08:10]https://getroute.com/

📌[1:09:49]https://rozaladocleaning.com/

Quote of the Day

“Success is best when it's shared.” – Howard Schultz.

⇩ Resources ⇩

✯ Ricky Regalado : CEO/Founder >https://www.facebook.com/routeplatform

✯ Ricky Funk: (CO) >https://www.facebook.com/routeplatform

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📌[01:00]Hey Nicole Flanagan! Please give it another shot. I have confirmed the code is still active! 

📌[14:28]Biggest tool/takeaway...

📌[14:43]Haley completely changed her call flow

📌[16:04]Cassie changed her greeting

📌[17:39]How to build out a "company dashboard" with Michelle

📌[20:41]Haley used Trello before bootcamp. And she learned how to use it better...

📌[21:53]Tay gives you 1 year of pre-populated social media content that you can quickly & easily customize for your company

📌[28:30]Admin Bootcamp Adventure -> https://www.adminbootcampadventure.com/las-vegas-training

📌[52:01]FC4B250

📌[52:55]Register at https://bit.ly/3WVjLe2

📌[54:17]Las Vegas July 26-28th 2023

⇩ Quote of the Day

Some People Want it to Happen some wish it would happen

Bootcampers Make it Happen

⇩ Resources ⇩

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📌[5:23]What does Jake do when things go the "wrong" way?

📌[6:45]Jake loves hearing about the experiences when things go the wrong way. RW used to represent their last names...

📌[7:05]Dan Antonelli talked Jake into changing their company name

📌[7:52]We do things the right way for external and internal audiences...

📌[8:24]"Do you want to get it done the RIGHT way"

📌[10:30]When things go the wrong way it's not about the mistake but how they handle it...

📌[13:16]What are you doing to own your client experience?

📌[14:56]How has Right Way created customer loyalty?

📌[15:45]Transitioning Right Way customers from calling them back because of a sticker vs because they're raving fans...

📌[17:04]empathy can be as simple as acknowledging your client's issues...

📌[19:12]Your admin is the voice of your company and sets the rest of your team up for success...

📌[20:27]Prioritizing Retention

📌[21:53]The sale is the result of all of the cumulative client experiences

📌[23:48]How to go from 16M to 20M to 100M?

📌[24:11]How do we transition from Happy customers to Advocates?

📌[27:19]How can we provide more value or some value to a customer who just got a new garage door?

📌[27:33]Memberships around preventative maintenance?

📌[28:50]Educating your Clients so they keep engaged in the maintenance of their homes...

📌[35:51]How to grow your company by partnering with someone in your company?

📌[36:32]The importance of an abundance mindset...

📌[37:11]What value do you provide to your company and it's founder....

📌[37:24] How to get creative with incentives....

📌[38:23]Be irreplacable with your character...

📌[38:48]Ron is willing to kill for Jake, so Jake is willing to die for him...

📌[39:22]How does RW communicate internally?

📌[40:46]Setting expectations and then holding your team accountable...

📌[41:36]How Jake builds trust between management staff and field staff...

📌[42:26]Difference between coaching and having hard conversations...

📌[44:10]The role of transparency around profitability... If we're profitable, then we can take better care of our team, when we take better care of them, they'll take better care of our clients...

📌[44:59]Coaching the good as much if not more than the bad...

📌[47:16]Are you supporting & backing up your team?

📌[49:07]Marketing Homework: Look at your name. Look at your tagline. What does it say/portray?

📌[50:07]Sales Homework: Are you listening to the problem before diving into solutions...

📌[50:58]Finance Homework: What % of your clients are returning vs new?

📌[51:54]People Homework: Building trust between management & field staff is all about making each other look & feel good.

📌[52:55]Jake Homework: Set expectations and then hold teams accountable...

Quote of the Day

“Success is best when it's shared.” – Howard Schultz.

⇩ Resources ⇩

✯ Jake Wold: https://www.rwgaragedoors.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jake Wold is the CEO of Right Way Garage Doors in California and oversees the garage door Division for Axolotl Global, creators of authentic surface applications and products that include metal, concrete, terrazzo, terracotta, stone and glass.

Time Stamps:

📌[5:23]What does Jake do when things go the "wrong" way?

📌[6:45]Jake loves hearing about the experiences when things go the wrong way. RW used to represent their last names...

📌[7:05]Dan Antonelli talked Jake into changing their company name

📌[7:52]We do things the right way for external and internal audiences...

📌[8:24]"Do you want to get it done the RIGHT way"

📌[10:30]When things go the wrong way it's not about the mistake but how they handle it...

📌[13:16]What are you doing to own your client experience?

📌[14:56]How has Right Way created customer loyalty?

📌[15:45]Transitioning Right Way customers from calling them back because of a sticker vs because they're raving fans...

📌[17:04]empathy can be as simple as acknowledging your client's issues...

📌[19:12]Your admin is the voice of your company and sets the rest of your team up for success...

📌[20:27]Prioritizing Retention

📌[21:53]The sale is the result of all of the cumulative client experiences

📌[23:48]How to go from 16M to 20M to 100M?

📌[24:11]How do we transition from Happy customers to Advocates?

📌[27:19]How can we provide more value or some value to a customer who just got a new garage door?

📌[27:33]Memberships around preventative maintenance?

📌[28:50]Educating your Clients so they keep engaged in the maintenance of their homes...

📌[35:51]How to grow your company by partnering with someone in your company?

📌[36:32]The importance of an abundance mindset...

📌[37:11]What value do you provide to your company and it's founder....

📌[37:24] How to get creative with incentives....

📌[38:23]Be irreplacable with your character...

📌[38:48]Ron is willing to kill for Jake, so Jake is willing to die for him...

📌[39:22]How does RW communicate internally?

📌[40:46]Setting expectations and then holding your team accountable...

📌[41:36]How Jake builds trust between management staff and field staff...

📌[42:26]Difference between coaching and having hard conversations...

📌[44:10]The role of transparency around profitability... If we're profitable, then we can take better care of our team, when we take better care of them, they'll take better care of our clients...

📌[44:59]Coaching the good as much if not more than the bad...

📌[47:16]Are you supporting & backing up your team?

📌[49:07]Marketing Homework: Look at your name. Look at your tagline. What does it say/portray?

📌[50:07]Sales Homework: Are you listening to the problem before diving into solutions...

📌[50:58]Finance Homework: What % of your clients are returning vs new?

📌[51:54]People Homework: Building trust between management & field staff is all about making each other look & feel good.

📌[52:55]Jake Homework: Set expectations and then hold teams accountable...

Quote of the Day

“Success is best when it's shared.” – Howard Schultz.

⇩ Resources ⇩

✯ Jake Wold: https://www.rwgaragedoors.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps :

📌[13:41]Building out marketing & automation...

📌[29:25]Mike A - top 3 KPIs. 1. Close Rate. 2. Take Home Pay 3. Growth Rate

📌[31:38]Mike C - 1. Close Rate 2. Churn Rate 3. Indirect & Direct Payroll as a %

📌[32:55]Mike's 20 days to close follow up sequence...

📌[34:04]The importance of scarcity & urgency

📌[34:17]"Do we have permission to close out your estimate?"

📌[35:05]Meet them where they are. Reply to them with the same way they reach out.

📌[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...

📌[37:19]What is your current close rate?

📌[37:26]Are you following up?

📌[37:36]How are you following up?

📌[37:45]How can you double your close rate?

📌[38:04]Doubling close rate cuts your client acquisition rate in half

📌[39:07]When you have a low close rate - look at your follow up FIRST

📌[39:43]How much are you currently paying for your leads?

📌[40:22]Clarity. Accountability. Action

📌[40:33]What gets measured gets improved

📌[42:26]The Power of Dashboards!

📌[43:41]How to give business owners the actionable steps they need to take based on data...

📌[45:47]My hourly goal is.... I need to raise my prices by....

📌[49:45]Is your CRM a disruptor? Is it a trendsetter?

📌[51:40]https://www.facebook.com/groups/212495929980533

📌[52:21]Marketing Homework - Humanize one of our follow ups.... Add "sent from iphone" or add a typo...

📌[55:11]Finance Homework: Choose 3 KPIs and track them today and again in a week

📌[55:21]Sales Homework: Start Following Up!

📌[55:45]Systems Homework: Harass Mike Andes to get his CRM going (or troll his youtube channel)

📌[56:42]Mike C - Set aside time to work ON your business

📌[58:10]Mike A - Send a 1-2 min video for every estimate

📌[59:57]https://mikeandes.com/

📌[1:00:09]https://simplegrowth.com/

📌[1:00:51]https://www.simplegrowthsystems.com/

Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Mike Callahan: https://simplegrowth.com/

✯Mike Andes: https://mikeandes.com/

✯Tay Meroni (Marketing) with 

📌[35:05]Meet them where they are. Reply to them with the same way they reach out.

📌[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...

📌[37:19]What is your current close rate?

📌[37:26]Are you following up?

📌[37:36]How are you following up?

📌[37:45]How can you double your close rate?

📌[38:04]Doubling close rate cuts your client acquisition rate in half

📌[39:07]When you have a low close rate - look at your follow up FIRST

📌[39:43]How much are you currently paying for your leads?

📌[40:22]Clarity. Accountability. Action

📌[40:33]What gets measured gets improved

📌[42:26]The Power of Dashboards!

📌[43:41]How to give business owners the actionable steps they need to take based on data...

📌[45:47]My hourly goal is.... I need to raise my prices by....

📌[49:45]Is your CRM a disruptor? Is it a trendsetter?

📌[51:40]https://www.facebook.com/groups/212495929980533

📌[52:21]Marketing Homework - Humanize one of our follow ups.... Add "sent from iphone" or add a typo...

📌[55:11]Finance Homework: Choose 3 KPIs and track them today and again in a week

📌[55:21]Sales Homework: Start Following Up!

📌[55:45]Systems Homework: Harass Mike Andes to get his CRM going (or troll his youtube channel)

📌[56:42]Mike C - Set aside time to work ON your business

📌[58:10]Mike A - Send a 1-2 min video for every estimate

📌[59:57]https://mikeandes.com/

📌[1:00:09]https://simplegrowth.com/

📌[1:00:51]https://www.simplegrowthsystems.com/

Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Mike Callahan: https://simplegrowth.com/

✯Mike Andes: https://mikeandes.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📌[0:00]Davey Shepard you are like 12 hours late to this conversation.... 

📌[6:46]Marketing - What is the customer experience?

📌[7:09] How Service Titan helps optimize the customer experience...

📌[8:36]How to stay consistent with a warm & fuzzy customer experience that can be up to 20 "touches" a day per tech...

📌[9:09]How to automate customer experiences?

📌[9:32]You should only build process & procedures for those tasks you can't automate?

📌[12:15]Shifting responsibility from admins & technicians to technology to hep ensure a consistent customer experience every time...

📌[14:11]How are you tracking your marketing? Service Titan will automate the marketing tracking from ad numbers.

📌[14:39]Leveraging technology to ensure your data stays clean...

📌[15:25]Gain better insights into your marketing spend, is it working?

📌[17:56]Service Titan bought Schedule Engine late last year and since then ST is now prioritizing tracking Marketing Dollars in Schedule Engine

📌[18:44]Are you attributing your dollars correctly?

📌[19:46]Client acquisition costs, cost per lead, customer lifetime value

📌[21:17]Fetch-a-Tech Story

📌[24:43]Brent (sales guy) $14 Million in sales last year - he did $1M in sales

📌[25:00]Tom is trying to build companies around building EBITDA fast

📌[27:33]They helped Jerry with his company, Tom did budgeting, process & procedures, Brent did the sales, Dan did the rebrand, Dennis did the systems & operations

📌[32:18]Fetch a Tech started in August and they turned profit in 2 months.... And they went and talked to Colin about a climate control location in Vegas that was losing money. Tom wanted to buy it. He did some guerilla marketing to talk Colin & Trevor into giving him a losing business for free

📌[36:06]How do you choose your service offerings in your area?

📌[37:56]When they say time is money, you're always trading time for money.

📌[38:44]Tom has purchased 15+ companies over the years, and every time he does it he learns some serious lessons.

📌[39:18]If you're not doing well in your main business, you have no business going anywhere else..

📌[41:43]If people want to buy your services online - STOP fighting it...

📌[43:34]Travis Ringe in Phoenix made a pricing tool for Air Conditioners, then focused on upselling. They're shooting for 30% EBITDA this year

📌[48:53]Tom is now in the business of helping Service Champions find businesses that they can turn around...

📌[49:16]Check out Contractor Commerce to add drop shipping to your company Tom Howard started out in the home service trades when he was 15 years old after asking for a job from the AC and refrigerator repairman that came to his house. He has since bought and sold several companies and he currently owns HVAC and Plumbing shops in Fresno, Sacramento, and Beverly Hills, California as well as a Pest Control company in Fresno, California. The largest company produces over 24 million in annual revenue. His businesses are overseen by local management while he works full time as the VP of Customer Experience at ServiceTitan. Tom has a wife and 4 sons and they live in Las Vegas, Nevada. He holds a bachelor's degree in finance from Brigham Young University but finds that the school of hard knocks in the trades has taught him the most.

Time Stamps:

📌[0:00]Davey Shepard you are like 12 hours late to this conversation.... 

📌[6:46]Marketing - What is the customer experience?

📌[7:09] How Service Titan helps optimize the customer experience...

📌[8:36]How to stay consistent with a warm & fuzzy customer experience that can be up to 20 "touches" a day per tech...

📌[9:09]How to automate customer experiences?

📌[9:32]You should only build process & procedures for those tasks you can't automate?

📌[12:15]Shifting responsibility from admins & technicians to technology to hep ensure a consistent customer experience every time...

📌[14:11]How are you tracking your marketing? Service Titan will automate the marketing tracking from ad numbers.

📌[14:39]Leveraging technology to ensure your data stays clean...

📌[15:25]Gain better insights into your marketing spend, is it working?

📌[17:56]Service Titan bought Schedule Engine late last year and since then ST is now prioritizing tracking Marketing Dollars in Schedule Engine

📌[18:44]Are you attributing your dollars correctly?

📌[19:46]Client acquisition costs, cost per lead, customer lifetime value

📌[21:17]Fetch-a-Tech Story

📌[24:43]Brent (sales guy) $14 Million in sales last year - he did $1M in sales

📌[25:00]Tom is trying to build companies around building EBITDA fast

📌[27:33]They helped Jerry with his company, Tom did budgeting, process & procedures, Brent did the sales, Dan did the rebrand, Dennis did the systems & operations

📌[32:18]Fetch a Tech started in August and they turned profit in 2 months.... And they went and talked to Colin about a climate control location in Vegas that was losing money. Tom wanted to buy it. He did some guerilla marketing to talk Colin & Trevor into giving him a losing business for free

📌[36:06]How do you choose your service offerings in your area?

📌[37:56]When they say time is money, you're always trading time for money.

📌[38:44]Tom has purchased 15+ companies over the years, and every time he does it he learns some serious lessons.

📌[39:18]If you're not doing well in your main business, you have no business going anywhere else..

📌[41:43]If people want to buy your services online - STOP fighting it...

📌[43:34]Travis Ringe in Phoenix made a pricing tool for Air Conditioners, then focused on upselling. They're shooting for 30% EBITDA this year

📌[48:53]Tom is now in the business of helping Service Champions find businesses that they can turn around...

📌[49:16]Check out Contractor Commerce to add drop shipping to your company https://www.contractorcommerce.com/

📌[49:45]Service Titan Dashboards

📌[51:20]People need to look at the things that they can control...

📌[52:20]The things techs look at daily should be the thing they can control

📌[54:53]Tom is fully transparent with his entire team about all of the metrics - because it's better than the story the employee is telling in their head

📌[57:35]When he started Fetch a Tech they had to lay a bunch of people off and while it was tough, the transparency helped everyone get on the same team.

📌[57:52]Stop stepping over dollars to pick up pennies!

📌[1:01:09]People Homework - Share your financials with your people, start with $100 and pass out your % from the P&L and do a team activity taking the money from people...

📌[1:04:43]Marketing Homework - what marketing avenues are performing for you? How do you know?

📌[1:07:03]Financial Homework: Stop lying to yourself about your finances...

📌[1:07:29]Michelle check out Contractor Commerce

📌[1:09:18] thoward@servicetitan.com

📌[1:07:47]Tom Howard 559-259-1244

Quote of the Day

“You will either step forward into growth, or you will step back into safety.”

⇩ Resources ⇩

✯ Tom Howard: Perception thoward@servicetitan.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

[7:22]What are we working on?!

[7:26]Tay is decorating a nursery!

[17:54]Ashley Matuska I’m having Amanda Powell answer your question you posted in the QDS user group

[22:33]Michelle is gearing up for @the Huge Convention and is excited about some upcoming opportunities to educate the industry around ai and traction...

[32:47]Say what you CAN do not what you CAN'T

[33:02]"Here's what we can do..."

[33:12]"Here's what I want to do...."

[44:17]Next LIVE Admin Bootcamp Adventure in Las Vegas 7/26 - 7/28

[45:59]Tay will show your admin how to use Canva and increase your social media presence

[47:33]Amanda will show your admin how to book more calls and win more moments

[47:46]She'll teach them how to overcome objections

[49:43]Amanda will show them how to avoid word choices

[50:27]Meaghan will show them how they can triple the revenue of their company without spending any extra money

[50:50]Michelle will help your admin build out a company dashboard to answer all questions...

[51:44]Martha will teach your admin common reasons people leave and how to onboard and nurture new team members...

[1:00:59]This week homework... Check out Admin Bootcamp! --> https://www.adminbootcampadventure.com/las-vegas-training

"Quote of the Day"

“It was a $10.00 pizza” - Amanda Powell

⇩ Resources ⇩

✯Amanda Powell With Powersellingpros

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamp:

📌[15:07]When looking to attract others - be authentic.

📌[15:37]"Just be yourself, there's someone for everyone!"

📌[16:23]With sales you're always solving a problem...

📌[16:51]The "Ah Ha" moment is when we realize how ofter our gut can be wrong...

📌[18:54]Sometimes experience is your best teacher.

📌[19:13]You need to get used to looking at data and let the data drive the decisions

📌[22:33]Biggest takeaway when recruiting from sales - avoid experience as the attribute that you're looking for. Prioritize curiosity and their ability to ask great follow up questions...

📌[37:05]What indicates flight risk? The things related to entrepreneurial spirit

📌[38:40]There's a fingerprint for every role and every industry. But in general...

📌[39:58]Why is this true doesn't matter as much as "is it true?"

📌[41:05]Favorite Sales System Program: The Sandler Sales Process

📌[42:46]A talented sales person will always know their numbers...

📌[44:21]Martha was missing the magic recipe of who would be a good fit for the company

📌[46:11]Even with Perception models, it's not a game of perfect...

📌[46:54]Every interaction with a candidate is a stage play into your office...

📌[47:09]What do I want them to think, feel & do....

📌[47:57]What is the emotional journey that causes them to show up and do the best work?

📌[51:40]Make it clear what the expectations are up front and talk about the end at the beginning...

📌[51:52] If you're going to fight, fight up front!

📌[53:12]A true leader has to be comfortable sitting in judgment...

📌[59:06]jon@perceptionpredict.ai

📌[1:03:01]What does GREAT look like in your organization

📌[1:05:39]Star performance in the 21st century

📌[1:06:27]How would my business transform if I would convert my middle performers to top performers

Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Jonathan Whistman: Perception Predict

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with Jonathan Porter-Whistman, author of the Sales Boss, a new friend from last week's Vertical Track is on Fight Club 4 Business talking all about recruiting good team members and humans. He is CEO of Perception Predict - an AI tool designed to help recruit a sales team that's guaranteed to win... We rarely talk sales on Fight Club and I can't wait for this episode!

Time Stamp:

📌[15:07]When looking to attract others - be authentic.

📌[15:37]"Just be yourself, there's someone for everyone!"

📌[16:23]With sales you're always solving a problem...

📌[16:51]The "Ah Ha" moment is when we realize how ofter our gut can be wrong...

📌[18:54]Sometimes experience is your best teacher.

📌[19:13]You need to get used to looking at data and let the data drive the decisions

📌[22:33]Biggest takeaway when recruiting from sales - avoid experience as the attribute that you're looking for. Prioritize curiosity and their ability to ask great follow up questions...

📌[37:05]What indicates flight risk? The things related to entrepreneurial spirit

📌[38:40]There's a fingerprint for every role and every industry. But in general...

📌[39:58]Why is this true doesn't matter as much as "is it true?"

📌[41:05]Favorite Sales System Program: The Sandler Sales Process

📌[42:46]A talented sales person will always know their numbers...

📌[44:21]Martha was missing the magic recipe of who would be a good fit for the company

📌[46:11]Even with Perception models, it's not a game of perfect...

📌[46:54]Every interaction with a candidate is a stage play into your office...

📌[47:09]What do I want them to think, feel & do....

📌[47:57]What is the emotional journey that causes them to show up and do the best work?

📌[51:40]Make it clear what the expectations are up front and talk about the end at the beginning...

📌[51:52] If you're going to fight, fight up front!

📌[53:12]A true leader has to be comfortable sitting in judgment...

📌[59:06]jon@perceptionpredict.ai

📌[1:03:01]What does GREAT look like in your organization

📌[1:05:39]Star performance in the 21st century

📌[1:06:27]How would my business transform if I would convert my middle performers to top performers

Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Jonathan Whistman: Perception Predict

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Daniel grew up with a passion for pushing the limits, whether it was skateboarding, BMX, or drag racing motorcycles. Shortly after high school, he learned a trade and stayed in the construction industry for two decades.

Justin Kohns

Justin grew up playing sports and spending as much time outside as possible. His first summer job was mowing grass and he’s always enjoyed active work. He excelled in school, especially math, and has always been inclined towards problem-solving.

Time Stamp

📌[10:10]Do you really understand your ideal client's problems?

📌[10:31]Do you have empathy for the pain your ideal client is experiencing?

📌[11:23]How can you help? What is the solution you have to uniquely offer?

📌[12:51]Where do you start?

📌[13:06]Where do you start when it comes to marketing?

📌[16:17]How are you measuring the success of your marketing habits?

📌[20:42]Leaning into your existing client base because they're the most profitable...

📌[21:34]Don't underestimate the power of the phone doing business-to-business marketing - reach out to a referral partner and offer to serve them and their team

📌[26:10]It takes a lot of energy & fuel to get a plane off the ground but when do you stop chasing your tail?

📌[29:38]Justin has been analyzing this pattern of chasing revenue and compromising profitability

📌[30:04]What is your mindset around spending? Justin is a huge fan of selling first and then building it...

📌[33:12]Michelle is working hard to fall back in love with her business

📌[34:31]What are your goals for today?!

📌[34:53]What you think about is what you talk about and what you talk about is what you do

📌[36:03]https://growthhub.ac/

📌[36:57]Why are you in business?

📌[37:15]"Start with Why" by Simon Sinek

📌[37:32]What is your BHAG?

📌[38:34]This should provide clarity & energy

📌[39:06]Ideas are easy - execution is everything!

📌[40:52]How to pay yourself as a business owner?

📌[43:05]Debt Reduction Plan...

📌[44:14]Debt is easier than fixing your business and making it healthy/sustainable!

📌[46:18]https://www.bookkeepingacademyonline.com/profit-first...

📌[56:03]Where do you want your business to go?

📌[56:19]Where do you want to be in 10 years? 3 years? and 1 year?

📌[56:24]Make them SMART

📌[57:24]https://www.bookkeepingacademyonline.com/profit-first...

Quote of the Week

"The question isn't how big the business is, it's how healthy the business is." -Mike Michalowicz

⇩ Resources ⇩

✯Daniel Ray: growthhub.ac

✯Justin Kohns: growthhub.ac

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Daniel Ray

Daniel grew up with a passion for pushing the limits, whether it was skateboarding, BMX, or drag racing motorcycles. Shortly after high school, he learned a trade and stayed in the construction industry for two decades.

Justin Kohns

Justin grew up playing sports and spending as much time outside as possible. His first summer job was mowing grass and he’s always enjoyed active work. He excelled in school, especially math, and has always been inclined towards problem-solving.

Time Stamp

📌[10:10]Do you really understand your ideal client's problems?

📌[10:31]Do you have empathy for the pain your ideal client is experiencing?

📌[11:23]How can you help? What is the solution you have to uniquely offer?

📌[12:51]Where do you start?

📌[13:06]Where do you start when it comes to marketing?

📌[16:17]How are you measuring the success of your marketing habits?

📌[20:42]Leaning into your existing client base because they're the most profitable...

📌[21:34]Don't underestimate the power of the phone doing business-to-business marketing - reach out to a referral partner and offer to serve them and their team

📌[26:10]It takes a lot of energy & fuel to get a plane off the ground but when do you stop chasing your tail?

📌[29:38]Justin has been analyzing this pattern of chasing revenue and compromising profitability

📌[30:04]What is your mindset around spending? Justin is a huge fan of selling first and then building it...

📌[33:12]Michelle is working hard to fall back in love with her business

📌[34:31]What are your goals for today?!

📌[34:53]What you think about is what you talk about and what you talk about is what you do

📌[36:03]https://growthhub.ac/

📌[36:57]Why are you in business?

📌[37:15]"Start with Why" by Simon Sinek

📌[37:32]What is your BHAG?

📌[38:34]This should provide clarity & energy

📌[39:06]Ideas are easy - execution is everything!

📌[40:52]How to pay yourself as a business owner?

📌[43:05]Debt Reduction Plan...

📌[44:14]Debt is easier than fixing your business and making it healthy/sustainable!

📌[46:18]https://www.bookkeepingacademyonline.com/profit-first...

📌[56:03]Where do you want your business to go?

📌[56:19]Where do you want to be in 10 years? 3 years? and 1 year?

📌[56:24]Make them SMART

📌[57:24]https://www.bookkeepingacademyonline.com/profit-first...

Quote of the Week

"The question isn't how big the business is, it's how healthy the business is." -Mike Michalowicz

⇩ Resources ⇩

✯Daniel Ray: growthhub.ac

✯Justin Kohns: growthhub.ac

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Matt says it best....here's a bit more about Coach Matt: "Back in the day, I was a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson. I built high performance teams that produced winning results.

Despite that success, I battled with imposter syndrome and limiting beliefs for over 20 years.

In my journey of self-understanding, I studied the neuroscience behind how beliefs are formed, and how they can be changed.

And this is what I focus on when speaking to business leaders, organizations, and teams so they have the tools of mindset, culture, communication and execution to win in business, and more importantly, in life!

If you want to learn more about me and what I can offer you or your team, check out more at www.mattclarkmc.com."

Time Stamps:

📌[5:38]Is the data legit?

📌[6:08]Buying patterns and seasonality do impact marketing....what's on the calendar?

📌[7:49]Everyone in the company needs to do their part....

📌[9:07]Marketing is like a 'mall'....what door did they come thru to connect with your business?

📌[10:32]What's our customer experience...is it conversational?

📌[14:38]Public accountability..is key!

📌[16:42]Culture by design or Culture by default.....

📌[16:59]What's made public, and gets measured, gets improved!

📌[18:17]Keeping it simple is the hard part.....

📌[19:51]Transformational Leaders Cast Vision....and are passionate about Core Values.

📌[20:59]There has to be a very clear directive...on what the company was meant to be....

📌[23:20]Keep up the HYPE!

📌[24:31]New hires say 'I chose a winning team'

📌[28:02]You have to have a clear and articulate vision

📌[28:14]Lead with CORE VALUES on meetings, weekly and every time you meet with your team!

📌[32:20]EPIC FUN! An acronym for Core Values....

📌[36:18]Core Values are key! Here's a good place to organize them all: https://www.ninety.io/

📌[36:37]A lot of business owners struggle with imposter syndrome....

📌[38:16]When folks start to look at their P&L, and budget...they get more comfortable!

📌[44:23]Build the business you want to build!

📌[46:57]As entrepreneurs, we need to play to our strengths!

📌[47:57]Everything anyone knows....they learned!

📌[49:14]Building a budget...is not a painful process!

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Matt Clark: mattclarkmc.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, I am Matt Clark, a Speaker and expert Team Strategist. And I'm on a mission to transform individuals and teams into high performing champions.

Matt says it best....here's a bit more about Coach Matt: "Back in the day, I was a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson. I built high performance teams that produced winning results.

Despite that success, I battled with imposter syndrome and limiting beliefs for over 20 years.

In my journey of self-understanding, I studied the neuroscience behind how beliefs are formed, and how they can be changed.

And this is what I focus on when speaking to business leaders, organizations, and teams so they have the tools of mindset, culture, communication and execution to win in business, and more importantly, in life!

If you want to learn more about me and what I can offer you or your team, check out more at www.mattclarkmc.com."

Time Stamps:

📌[5:38]Is the data legit?

📌[6:08]Buying patterns and seasonality do impact marketing....what's on the calendar?

📌[7:49]Everyone in the company needs to do their part....

📌[9:07]Marketing is like a 'mall'....what door did they come thru to connect with your business?

📌[10:32]What's our customer experience...is it conversational?

📌[14:38]Public accountability..is key!

📌[16:42]Culture by design or Culture by default.....

📌[16:59]What's made public, and gets measured, gets improved!

📌[18:17]Keeping it simple is the hard part.....

📌[19:51]Transformational Leaders Cast Vision....and are passionate about Core Values.

📌[20:59]There has to be a very clear directive...on what the company was meant to be....

📌[23:20]Keep up the HYPE!

📌[24:31]New hires say 'I chose a winning team'

📌[28:02]You have to have a clear and articulate vision

📌[28:14]Lead with CORE VALUES on meetings, weekly and every time you meet with your team!

📌[32:20]EPIC FUN! An acronym for Core Values....

📌[36:18]Core Values are key! Here's a good place to organize them all: https://www.ninety.io/

📌[36:37]A lot of business owners struggle with imposter syndrome....

📌[38:16]When folks start to look at their P&L, and budget...they get more comfortable!

📌[44:23]Build the business you want to build!

📌[46:57]As entrepreneurs, we need to play to our strengths!

📌[47:57]Everything anyone knows....they learned!

📌[49:14]Building a budget...is not a painful process!

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Matt Clark: mattclarkmc.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.

Time Stamps:

📌[5:36]Marketing: The power of a guarantee

📌[6:18]Marketing: His Guarantee is NO weeds...

📌[10:34]https://www.facebook.com/photo/?fbid=3354192491571056...

📌[11:23]https://www.facebook.com/photo?fbid=3353583381631967...

📌[19:28]maxing out your marketing channels

📌[20:21]how much can you afford?

📌[30:54]how did rick let go some of his services

📌[31:41]build enough income to let go of something comfortably...

📌[31:58]how to motivate your team to roll out a new service?

📌[33:04]Rick's theories on acquisitions

📌[33:42]difference between starting from the ground up versus acquisition

📌[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...

📌[38:30]when rick thinks of systems - he thinks of software

📌[38:52]service auto pilot has scaled with him

📌[41:31]Rick is very growth minded

📌[42:11]he finds the opportunity in every challenge

📌[42:31]how does rick hold his field staff accountable?

📌[44:59]he does pay for performance which helps retention...

📌[45:07]carrot or the stick?

📌[45:15]the art of accountability

📌[47:18]what is your follow through with your disciplinary processes?

📌[49:53]how many complaints do you allow?

📌[50:03]how many absences do you allow?

📌[50:16]what are the consequences at which event

📌[1:00:02]Marketing Homework: AB Test a marketing campaign

📌[1:00:15]Finance Homework: Find a system to track your leads

📌[1:00:41]System Homework: Look at your hobbies and how they can inspire your business

📌[1:00:53]people homework: look at your policies

📌[1:02:10]Rick's Homework: Figure out your client cost of acquisition.

📌[1:02:34]How to Reach Rick! https://www.facebook.com/uselawnlogic/?paipv=0&eav=AfbKbM_5sz9MGU_vg4wMoRb6PDGDpfdBAQJiDXrGt_gXSQWxHn3dbZ3dPOe1lEd5N4M&_rdr

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Rick Wallace https://liquidlawn.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.

He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.

Time Stamps:

📌[5:36]Marketing: The power of a guarantee

📌[6:18]Marketing: His Guarantee is NO weeds...

📌[10:34]https://www.facebook.com/photo/?fbid=3354192491571056...

📌[11:23]https://www.facebook.com/photo?fbid=3353583381631967...

📌[19:28]maxing out your marketing channels

📌[20:21]how much can you afford?

📌[30:54]how did rick let go some of his services

📌[31:41]build enough income to let go of something comfortably...

📌[31:58]how to motivate your team to roll out a new service?

📌[33:04]Rick's theories on acquisitions

📌[33:42]difference between starting from the ground up versus acquisition

📌[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...

📌[38:30]when rick thinks of systems - he thinks of software

📌[38:52]service auto pilot has scaled with him

📌[41:31]Rick is very growth minded

📌[42:11]he finds the opportunity in every challenge

📌[42:31]how does rick hold his field staff accountable?

📌[44:59]he does pay for performance which helps retention...

📌[45:07]carrot or the stick?

📌[45:15]the art of accountability

📌[47:18]what is your follow through with your disciplinary processes?

📌[49:53]how many complaints do you allow?

📌[50:03]how many absences do you allow?

📌[50:16]what are the consequences at which event

📌[1:00:02]Marketing Homework: AB Test a marketing campaign

📌[1:00:15]Finance Homework: Find a system to track your leads

📌[1:00:41]System Homework: Look at your hobbies and how they can inspire your business

📌[1:00:53]people homework: look at your policies

📌[1:02:10]Rick's Homework: Figure out your client cost of acquisition.

📌[1:02:34]How to Reach Rick! https://www.facebook.com/uselawnlogic/?paipv=0&eav=AfbKbM_5sz9MGU_vg4wMoRb6PDGDpfdBAQJiDXrGt_gXSQWxHn3dbZ3dPOe1lEd5N4M&_rdr

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Rick Wallace https://liquidlawn.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📍[6:40]Marketing in the wild...

📍[7:36]What Ryan learned from the ad agency life to his full service marketing company

📍[8:14]How we match advertising to revenue?

📍[9:24]The role of brand identity...

📍[10:27]Your customer doesn't usually think about your company until there's a problem...

📍[13:07]Facebook is the predominate social channel for our target clients, but tik tok is coming up

📍[16:14]Brand Recognition helps leverage your other marketing spend...

📍[16:50]A crappy brand has the tax of higher ad spend

📍[17:16]Shout out to @Dan Antonelli

📍[20:36]Marketing is Cost of Acquisition - the ROI comes from Ops

📍[20:59]Customer Experience is his favorite marketing effort

📍[21:09]From 1st touch to last touch...

📍[26:25]Talk Triggers

📍[26:38]Be Our Guest

📍[27:56]How to start social media as a home service business owners...

📍[28:15]Start a TikTok account - then publish 4 posts a day

📍[28:37]It's a volume game

📍[29:04]Don't focus on quality - go for quantity....

📍[30:31]Snapchat has the best video editing software...

📍[31:11]descript - can repurpose your content across multiple channels

📍[34:34]https://www.descript.com/

📍[35:12]What is your customer experience?!

📍[36:54]Ryan's favorite places to improve customer experiences...

📍[37:10]your customer's DO NOT care about your customer experience!

📍[39:17]How are you empathizing with your customers?

📍[41:17]All marketing spend to be spent on WOWing customer expectations...

📍[43:30]How are you making your client's feel?

📍[50:35]Are you reducing friction points with your customer?!

📍[52:30]Join our Facebook Group for homework help --> https://www.facebook.com/groups/212495929980533

📍[57:28]Marketing homework - Do you first short form video

📍[57:47]System homework - Download Descript

📍[58:14]Ryan homework - why is your client calling you?

📍[58:38]Read "Building a Story Brand" by Donald Miller

📍[59:32]levergy.io

📍[59:37]book a call!

Quote of the week

"Fight for Things You Care about But Do It in a Way That Will Lead Others to Join You -Ruth Bader Ginsburg

⇩ Resources ⇩

✯Ryan Redding https://www.bluecollar.ceo/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Business consultant & marketing strategist with experience in multiple industries and market sectors. Owns a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Also has extensive experience in non profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.

Time Stamps:

📍[6:40]Marketing in the wild...

📍[7:36]What Ryan learned from the ad agency life to his full service marketing company

📍[8:14]How we match advertising to revenue?

📍[9:24]The role of brand identity...

📍[10:27]Your customer doesn't usually think about your company until there's a problem...

📍[13:07]Facebook is the predominate social channel for our target clients, but tik tok is coming up

📍[16:14]Brand Recognition helps leverage your other marketing spend...

📍[16:50]A crappy brand has the tax of higher ad spend

📍[17:16]Shout out to @Dan Antonelli

📍[20:36]Marketing is Cost of Acquisition - the ROI comes from Ops

📍[20:59]Customer Experience is his favorite marketing effort

📍[21:09]From 1st touch to last touch...

📍[26:25]Talk Triggers

📍[26:38]Be Our Guest

📍[27:56]How to start social media as a home service business owners...

📍[28:15]Start a TikTok account - then publish 4 posts a day

📍[28:37]It's a volume game

📍[29:04]Don't focus on quality - go for quantity....

📍[30:31]Snapchat has the best video editing software...

📍[31:11]descript - can repurpose your content across multiple channels

📍[34:34]https://www.descript.com/

📍[35:12]What is your customer experience?!

📍[36:54]Ryan's favorite places to improve customer experiences...

📍[37:10]your customer's DO NOT care about your customer experience!

📍[39:17]How are you empathizing with your customers?

📍[41:17]All marketing spend to be spent on WOWing customer expectations...

📍[43:30]How are you making your client's feel?

📍[50:35]Are you reducing friction points with your customer?!

📍[52:30]Join our Facebook Group for homework help --> https://www.facebook.com/groups/212495929980533

📍[57:28]Marketing homework - Do you first short form video

📍[57:47]System homework - Download Descript

📍[58:14]Ryan homework - why is your client calling you?

📍[58:38]Read "Building a Story Brand" by Donald Miller

📍[59:32]levergy.io

📍[59:37]book a call!

Quote of the week

"Fight for Things You Care about But Do It in a Way That Will Lead Others to Join You -Ruth Bader Ginsburg

⇩ Resources ⇩

✯Ryan Redding https://www.bluecollar.ceo/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps:

📍[3:21]Fight Club Origin Story

📍[16:46]https://www.myofficeoutfitter.com/abc-adventure-lasvegas

📍[22:52]Sending you some LOVE @lee baker!

📍[42:47]1st RULE: TALK about FIGHT CLUB.

2nd RULE: Share FIGHT CLUB with a Friend.

3rd RULE: If someone says "stop" or goes limp or taps out… we’re here to pick you up and to prop you back up.

4th RULE: Everyone is Welcome to Fight Club.

5th RULE: No Limits to Your Potential Growth.

6th RULE: No attitudes, No Egos.

7th RULE: Fight Club will go on as long as they have to.

8th & Final RULE: If this is your first night at fight club, you have to share…

📍[44:22]To Give…. To Serve… To Educate… To Inspire… To Help

Holisitic

Organized & Succinct

To empower you with the knowledge to take your own actions & make your own educated decisions

To Transcend Fear

To show you how to neutralize the burn

📍[46:16]Good Morning Drew!!!

📍[51:54]@disneydayswithtay

📍[58:18]https://qualitydrivensoftware.com/2023-conference/

📍[58:30]https://www.facebook.com/groups/qualitydriven

📍[59:30]https://www.facebook.com/groups/838420219546331

Quote of the week

"Fight for Things You Care about But Do It in a Way That Will Lead Others to Join You -Ruth Bader Ginsburg

⇩ Resources ⇩

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps :

📌[5:15]Angela has a VA business and wrote a book called "the Courageous Mind"

📌[9:32]Marketing is changing soo quickly especially due to AI

📌[11:15]Finding the Marketing Expert that you trust to help you get your bilboard out of the desert and to the town square

📌[11:31]When looking for a marketing partner - they should be transparent...

📌[22:41]https://unique-genius.com/

📌[23:18]How much of your time is spent 1. working in your strengths 2. sets your soul on fire 3. aligns with your missions, visions & goals

📌[30:20]When you look at other types of businesses, you highlight issues that you may have never thought of for your business.

📌[39:33]What is the difference between those who go from good to great...

📌[40:01]Angela found courage to be the differentiator...

📌[41:48]Your community is a safe space to be vulnerable...

📌[42:57]The power of failure...

📌[47:11]A coach for all seasons... Mindset vs Tools

📌[52:39]https://qualitydrivensoftware.com/2023-conference/

📌[53:59]https://unique-genius.com/

📌[56:26]Questions of Courage: 1. What have you been unwilling to see within your business & yourself 2. What fear is holding you back?

📌[56:50]https://linktr.ee/Angela.Rae.schroeder

📌[56:51]https://linktr.ee/Angela.Rae.schroeder

📌[56:57]https://thecourageousmind.com/

⭐Quote of the Week⭐

“A leader is one who knows the way, goes the way, and shows the way.”

– John C. Maxwell

⇩ Resources ⇩

✯ Angela Schroeder with Entrepreneur, author, speaker, coach, connector, and life-long learner, passionate about empowering people to live courageously, and make quantum leaps in their life and business. With over 25 years of experience in launching and growing businesses, record-breaking sales, leading highly successful teams, and developing phenomenal cultures, Angela has learned it all starts with leading yourself well. Angela has trained thousands of business owners teams, and individuals globally on growing your mindset, growing your business, and growing your life. Angela is the author of The Courageous Mind. She works with entrepreneurs, aspiring business owners, leaders, and teams who do not want to settle for mediocrity and want to find the courage to achieve phenomenal success, happiness, and abundance in all areas of their lives. She believes in the power of your morning routine, daily habits, the people in your circle, your willingness to have courageous conversations, and how they all empower you to take more risks. Angela and her team empower business professionals to operate in their unique genius and delegate everything else using a virtual team to grow their businesses and their lives exponentially faster.

Time Stamps :

📌[5:15]Angela has a VA business and wrote a book called "the Courageous Mind"

📌[9:32]Marketing is changing soo quickly especially due to AI

📌[11:15]Finding the Marketing Expert that you trust to help you get your bilboard out of the desert and to the town square

📌[11:31]When looking for a marketing partner - they should be transparent...

📌[22:41]https://unique-genius.com/

📌[23:18]How much of your time is spent 1. working in your strengths 2. sets your soul on fire 3. aligns with your missions, visions & goals

📌[30:20]When you look at other types of businesses, you highlight issues that you may have never thought of for your business.

📌[39:33]What is the difference between those who go from good to great...

📌[40:01]Angela found courage to be the differentiator...

📌[41:48]Your community is a safe space to be vulnerable...

📌[42:57]The power of failure...

📌[47:11]A coach for all seasons... Mindset vs Tools

📌[52:39]https://qualitydrivensoftware.com/2023-conference/

📌[53:59]https://unique-genius.com/

📌[56:26]Questions of Courage: 1. What have you been unwilling to see within your business & yourself 2. What fear is holding you back?

📌[56:50]https://linktr.ee/Angela.Rae.schroeder

📌[56:51]https://linktr.ee/Angela.Rae.schroeder

📌[56:57]https://thecourageousmind.com/

⭐Quote of the Week⭐

“A leader is one who knows the way, goes the way, and shows the way.”

– John C. Maxwell

⇩ Resources ⇩

✯ Angela Schroeder with https://unique-genius.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps :

📌[2:21]Good morning, Drew!

📌[8:21]Secret Sauce of Nextdoor

📌[13:44]https://www.goodreads.com/.../41215667-building-a-story...

📌[15:38]He only advertises one service: fert and weed control. That's his "gateway" Appealing to vanity and pride.

📌[17:17]The gateway service is easy, and quick to quote and then he can add on other services later.

📌[18:19]Only does a few services. Things they are good at, can scale and passionate about

📌[21:37]The biggest financial ah ha for Rob was when he realized what his break even cost was. He discovered he wasn't even hitting his break even number.

📌[22:32]Fewer clients, but making money beats lots of clients, barely meeting costs any day

📌[25:40]You need to charge what you are really worth as a business

📌[28:23]probability over top line revenue

📌[28:40]profitability**

📌[31:23]First system when organizing the business was bringing in a CRM

📌[32:25]Second Rob implemented Traction https://www.goodreads.com/book/show/18886376-traction

📌[34:03]Started saying no to services they could not make money on and increasing the prices for services that are great at

📌[34:30]Know your Weekly Scorecard Metrics

📌[36:27]https://www.truity.com/test/enneagram-personality-test

📌[37:40]Rob tests Enneagram for Office Staff

📌[38:02]One page DISC assessment for Field Staff

📌[42:08]How Rob Built a Lifestyle business

📌[42:57]https://www.goodreads.com/.../368593.The_4_Hour_Workweek

📌[44:19]Core Values: (DOT) Discipline Ownership Teachable

📌[45:10]His integrator helped building a family like culture

📌[46:38]Add an Estimator changed Rob's Life

📌[47:51]Find the person, lean into them and coach them as they grow

📌[49:06]Why it is important to let your employees make mistakes

📌[51:23]Rob is moving 700 miles away from his business

📌[51:45]Mini Retirements - Timothy Ferriss

📌[55:34]Rob is not trying to grow an empire...he is wanting to have a business that supports him spending time with his family

📌[1:00:55]https://qualitydrivensoftware.com/2023-conference/

📌[1:03:16]Marketing: What is your gateway service for your business?

📌[1:03:26]Systems: Check out the book Traction

📌[1:03:58]People: Pick something that is on your plate to delegate

📌[1:04:40]Rob's Homework: Figure out your breakeven number

📌[1:05:13]Overhead divided by Direct Labor number of Hours and then add average hourly wage plus 10% for taxes

📌[1:06:12]https://podcasts.apple.com/.../the-adventure.../id1601314250

📌[1:07:06]Rob is the host of the podcast “The Adventure Cure”. He is an author, entrepreneur, family man, and pursuer of a meaningful existence. He’s also the Owner of Treppendahl Landscape in Baton Rouge, LA.

Time Stamps :

📌[2:21]Good morning, Drew!

📌[8:21]Secret Sauce of Nextdoor

📌[13:44]https://www.goodreads.com/.../41215667-building-a-story...

📌[15:38]He only advertises one service: fert and weed control. That's his "gateway" Appealing to vanity and pride.

📌[17:17]The gateway service is easy, and quick to quote and then he can add on other services later.

📌[18:19]Only does a few services. Things they are good at, can scale and passionate about

📌[21:37]The biggest financial ah ha for Rob was when he realized what his break even cost was. He discovered he wasn't even hitting his break even number.

📌[22:32]Fewer clients, but making money beats lots of clients, barely meeting costs any day

📌[25:40]You need to charge what you are really worth as a business

📌[28:23]probability over top line revenue

📌[28:40]profitability**

📌[31:23]First system when organizing the business was bringing in a CRM

📌[32:25]Second Rob implemented Traction https://www.goodreads.com/book/show/18886376-traction

📌[34:03]Started saying no to services they could not make money on and increasing the prices for services that are great at

📌[34:30]Know your Weekly Scorecard Metrics

📌[36:27]https://www.truity.com/test/enneagram-personality-test

📌[37:40]Rob tests Enneagram for Office Staff

📌[38:02]One page DISC assessment for Field Staff

📌[42:08]How Rob Built a Lifestyle business

📌[42:57]https://www.goodreads.com/.../368593.The_4_Hour_Workweek

📌[44:19]Core Values: (DOT) Discipline Ownership Teachable

📌[45:10]His integrator helped building a family like culture

📌[46:38]Add an Estimator changed Rob's Life

📌[47:51]Find the person, lean into them and coach them as they grow

📌[49:06]Why it is important to let your employees make mistakes

📌[51:23]Rob is moving 700 miles away from his business

📌[51:45]Mini Retirements - Timothy Ferriss

📌[55:34]Rob is not trying to grow an empire...he is wanting to have a business that supports him spending time with his family

📌[1:00:55]https://qualitydrivensoftware.com/2023-conference/

📌[1:03:16]Marketing: What is your gateway service for your business?

📌[1:03:26]Systems: Check out the book Traction

📌[1:03:58]People: Pick something that is on your plate to delegate

📌[1:04:40]Rob's Homework: Figure out your breakeven number

📌[1:05:13]Overhead divided by Direct Labor number of Hours and then add average hourly wage plus 10% for taxes

📌[1:06:12]https://podcasts.apple.com/.../the-adventure.../id1601314250

📌[1:07:06]https://www.robtreppendahl.com/

⭐Quote of the Week⭐

“A leader is one who knows the way, goes the way, and shows the way.”

– John C. Maxwell

⇩ Resources ⇩

✯ Rob Treppendahl with https://treppendahllandscape.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Time Stamps :

📌[4:07]Personal Branding.... JC is the king!!

📌[5:05]Jc's LOVE of Christmas is a lifelong journey....

📌[7:21]Selling JOY-selling the EXPERIENCE.... for the Holiday season is a year round event (love those jackets JC)

📌[9:22]"Never walk away thinking ...this job is 'ok'.... We want the mouth-dropping install"

📌[12:23]Here's a reel from JC.... check it out on Patriot Illumination: https://www.facebook.com/reel/167207189477244?fs=e&s=m

📌[28:16]Toxic Positivity.... it's a thing, that erodes trust - instead of what you believe it is....

📌[42:15]Don't take a hit on quality - either in house or with your customers...keep both of your customers in mind.

📌[42:46]Confirm that your team is in the right seat/role, and what their strengths or weaknesses are... JC

📌[47:28]Mr. Christmas aka JC - has a local Christmas Show in his community.... and he's turning it around!

📌[49:54]There's a way to have your business give back to the community....you can engage with them, showing the community what you are good at!

📌[57:51]"Progress not Perfection"

⭐Quote of the Week⭐

"Progress not Perfection"

⇩ Resources ⇩

✯ JC Chanowsky with https://www.capefearprowash.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Tommy is also the host of the Home Service Expert, a top 0.1% podcast in the world, and the author of Elevate, a book where he shares his secret to attracting, retaining, and developing A-Players.

Time Stamps:

📌[7:10]Marketing: The value of a strong brand...

📌[7:33]Defining the identity of your "brand"

📌[7:54]Marketing: the importance of consistency

📌[8:15]Book Rec: Wizard of Ads

📌[8:23]Book Rec: Story Brand

📌[8:43]Inspiration of the story behind a brand...

[10:24]Getting help from Dan Antonelli at Kickcharge

📌[10:51]Using your branding to attract to your RAS to help your ideal clients to remember you when they need you

📌[11:18]Getting crystal clear on your ideal client avatar

📌[12:45]23,000 service agreements already

📌[14:16]Tommy is so clear about who he's marketing too.... He's marketing to his internal customers, external, community

📌[14:33]Marketing is a long-term play

📌[15:12]Tommy's fave KPIS, Conversion Rate, Booking Rate, Average Ticket, Cost per Conversion

📌[15:34]Starting with a Budget and setting it up so everyone can win

📌[15:54]Build a budget using those KPIs then build a marketing plan

📌[17:19]Tommy met with a HVAC company that rates their lead calls 1-4.

📌[18:57]Book Rec: The e-myth

📌[19:38]Tommy is a platform company

📌[21:17]They watched the Big Short...

📌[21:55]As interest rates go up costs go down...

📌[22:11]10X multiple on a sale

📌[23:44]1. Do your own quality of earnings (do an actual audit) - what is your company worth?

📌[25:16]2. Find someone you can work with and can speak the same language to

📌[25:54]3 future opportunities for your business.... sell, die, pass it to kids

📌[26:41]Revenue is for vanity; Profits is for sanity

📌[27:19]Prioritizing profitability (15% - 20%)

📌[27:31]Pay yourself as the owner a healthy wage....

📌[27:35]If you were gifted a trip for 8 weeks, what would happen to your business?

📌[27:58]Systematize your business so that it can run without you

📌[28:04]Book Rec: Built to Sell

📌[28:41]After you set up your systems.... You need checks and balances in your company

📌[29:00]Data Integrity is so key

📌[29:36]Every employee in the business have a scorecard that they can do well and have control over...

📌[30:34]How to Tommy has scaled the culture to support 700 coworkers

📌[31:13]Hiring a new EA who will just help him praise his people better...

📌[31:31]Tommy's people dreams are his dreams...

📌[32:01]Book Rec: Traction

📌[33:04]Tommy reads too much and has built a frankenstein version of his favorites

📌[33:30]As the leader - Pick the tech stacks that will work for you and train on them....

📌[34:02]Less meetings - but they need to be epic....

📌[34:33]He stays up at night working on refining systems....

📌[36:21]He likes AI for chatting...

📌[37:15]He looks at Cost per Click, Competition, Average Customer, Average Credit Scores - and is looking for density....

📌[38:28]Get 15% Market Share before moving on to the next location...

📌[38:51]Don't go with the hot dog stand model...

📌[39:45]Tommy shows everything to everyone every week...

📌[40:26]Employees don't care if Tommy hits his goal, he needs to be clear about what's in it for them...

📌[40:39]More one-on-ones - less group therapy

📌[40:55]Know your employee's love languages...

📌[44:41]Love Language in the workplace podcast with Tommy Mello & Dr. Dr. Paul White Tommy Mello is the owner and operator of A1 Garage Door Service, a leading $200+ million home service business based in Phoenix, Arizona, with over 700 employees in 19 states.

Tommy is also the host of the Home Service Expert, a top 0.1% podcast in the world, and the author of Elevate, a book where he shares his secret to attracting, retaining, and developing A-Players.

Time Stamps:

📌[7:10]Marketing: The value of a strong brand...

📌[7:33]Defining the identity of your "brand"

📌[7:54]Marketing: the importance of consistency

📌[8:15]Book Rec: Wizard of Ads

📌[8:23]Book Rec: Story Brand

📌[8:43]Inspiration of the story behind a brand...

[10:24]Getting help from Dan Antonelli at Kickcharge

📌[10:51]Using your branding to attract to your RAS to help your ideal clients to remember you when they need you

📌[11:18]Getting crystal clear on your ideal client avatar

📌[12:45]23,000 service agreements already

📌[14:16]Tommy is so clear about who he's marketing too.... He's marketing to his internal customers, external, community

📌[14:33]Marketing is a long-term play

📌[15:12]Tommy's fave KPIS, Conversion Rate, Booking Rate, Average Ticket, Cost per Conversion

📌[15:34]Starting with a Budget and setting it up so everyone can win

📌[15:54]Build a budget using those KPIs then build a marketing plan

📌[17:19]Tommy met with a HVAC company that rates their lead calls 1-4.

📌[18:57]Book Rec: The e-myth

📌[19:38]Tommy is a platform company

📌[21:17]They watched the Big Short...

📌[21:55]As interest rates go up costs go down...

📌[22:11]10X multiple on a sale

📌[23:44]1. Do your own quality of earnings (do an actual audit) - what is your company worth?

📌[25:16]2. Find someone you can work with and can speak the same language to

📌[25:54]3 future opportunities for your business.... sell, die, pass it to kids

📌[26:41]Revenue is for vanity; Profits is for sanity

📌[27:19]Prioritizing profitability (15% - 20%)

📌[27:31]Pay yourself as the owner a healthy wage....

📌[27:35]If you were gifted a trip for 8 weeks, what would happen to your business?

📌[27:58]Systematize your business so that it can run without you

📌[28:04]Book Rec: Built to Sell

📌[28:41]After you set up your systems.... You need checks and balances in your company

📌[29:00]Data Integrity is so key

📌[29:36]Every employee in the business have a scorecard that they can do well and have control over...

📌[30:34]How to Tommy has scaled the culture to support 700 coworkers

📌[31:13]Hiring a new EA who will just help him praise his people better...

📌[31:31]Tommy's people dreams are his dreams...

📌[32:01]Book Rec: Traction

📌[33:04]Tommy reads too much and has built a frankenstein version of his favorites

📌[33:30]As the leader - Pick the tech stacks that will work for you and train on them....

📌[34:02]Less meetings - but they need to be epic....

📌[34:33]He stays up at night working on refining systems....

📌[36:21]He likes AI for chatting...

📌[37:15]He looks at Cost per Click, Competition, Average Customer, Average Credit Scores - and is looking for density....

📌[38:28]Get 15% Market Share before moving on to the next location...

📌[38:51]Don't go with the hot dog stand model...

📌[39:45]Tommy shows everything to everyone every week...

📌[40:26]Employees don't care if Tommy hits his goal, he needs to be clear about what's in it for them...

📌[40:39]More one-on-ones - less group therapy

📌[40:55]Know your employee's love languages...

📌[44:41]Love Language in the workplace podcast with Tommy Mello & Dr. Dr. Paul White https://www.facebook.com/tomm.../videos/2985234855105868/...

📌[44:53]In sports we practice 12 times for 1 game...

📌[45:22]The importance of training...

📌[46:02]Showing people how to win....

📌[46:54]Tommy measures everything...

📌[47:21]1 A player will run circles around 3 B players

📌[48:07]https://book.elevateandwin.com/order1665131650563

📌[49:30]When negotiating - get to know the other teams goals & dreams and figure out how everyone can win....

📌[49:55]Ask yourself relentlessly "What's in it for them?"

📌[50:55]Book Rec: Come for Air

📌[51:22]Tommy's new goal is 10 Billion

📌[53:00]3.5hour orientation and he tells his people we make a lot of money. Business is not easy. I pay myself very very well... and I want to pay you very very well...

📌[53:31]Elevate: Build a Business Where Everybody Wins https://book.elevateandwin.com/order1665131650563

📌[54:29]Slow Down to Speed Up....

📌[55:12]Book Rec: 7 Habits of Successful People

📌[55:38]How do your people "feel" about working for your company?

📌[56:13]Do you help them find their vision and give them a path to create that vision...

📌[57:15]Go hang out with some 3-5 times your size...

📌[58:15]Join our Facebook Group for help: https://www.facebook.com/groups/212495929980533

📌[58:37]Marketing Homework - Define your client avatars and get super granular

📌[1:00:42]Finance Homework: How much is your business worth?

📌[1:01:06]Systems Homework: Read Tommy's new book

📌[1:01:24]People Homework: Are you making your team feel like winners?

📌[1:02:14]Tommy Homework: Come up with something affordable to get the other people in your team's family to buy into to you and your company culture....

📌[1:03:16]83% of people stay at work because they made a best friend. That doesn't happen at work. That happens outside of work

📌[1:05:13]Tommy lets people fail....

📌[1:06:47]Tommy says having a shop is 100% important to a company culture

📌[1:09:36]How to reach out to Tommy... @officialtommymello

📌[1:09:47]Home Service Expert Podcast

📌[1:09:59]Home Service Millionaire

⭐Quote of the Week⭐

"When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.” – Richard Branson."

⇩ Resources ⇩

✯ Tommy Mello with https://a1garage.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Since becoming CEO 5 years ago at Clearview Washing LLC in New Jersey, Christine Hodge has grown revenue by 200%, added 10+ staff, and average tickets have grown to $1,450 residentially and 10K commercially. A paralegal turned entrepreneur, Christine is a natural leader, tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Clearview leverages an impressive tech stack that maximizes efficiency and automation, powered by Jobber, Responsibid, QuickBooks Online, Hourly IQ, ADP, Nice Job and Intouch GPS. Christine’s superpower is her ability to foster a corporate culture that inspires excellence, embraces change, and welcomes accountability. These attributes caught the attention of Jobber who recently filmed Christine for a YouTube mini-series on how to start and grow an exterior cleaning business, where she shares the processes, systems and strategies that have made Clearview a successful multi generation family business. Christine is a Foody, Mom of Two, Jersey Girl, Shark Tank super fan and loves sharing her passion for Small Business Tips and Process with fellow entrepreneurs.

Time Stamps:

📌[6:17]evolution of brands...

📌[6:46]From newspapers to Linkedin and instagram

📌[7:47]Using social media to help engage & talk to your customers (from all angles)...

📌[11:33]They use personal connections on LinkedIn before engaging with them on their business LinkedIn....

📌[12:39]He follows the companies he wants to do business with...

📌[13:17]Consistently making connections with their social media management company...

📌[17:00]Clearview Washing LLC LinkedIn Page: https://www.linkedin.com/company/clearview-washing-llc/

📌[18:32]Freddie's system for making connections. He asks to connect as a person first. Then he invites to his page. He keeps the "pushy" sales light...

📌22:14]Org Structure Evolution

📌[23:13]Importance of the Family Business but with some corporate structure

📌[29:35]Building careers not jobs

📌[31:41]Fred there's magic in creating a business jam-packed with creativity and vision. His business, Clearview Washing LLC is technology rooted, with core values in company culture and customer service. Not what you would come to expect from an exterior cleaning company. At 19 years old, Fred caught the entrepreneurial bug when his parents had scheduled a window cleaning at their home – the company never showed up, and never even picked up the phone! Soon after witnessing this shoddy customer service, Fred put his studies in entrepreneurship to work. He joined forces with his dad, Fred Sr. to create a full-service, customer-centric exterior cleaning company. Fred is a Certified Conquer Coach and serves on the Entrepreneurial Advisory Counsel of his Alma Mater, Rowan University. He also beta tests cutting edge cleaning technology, including soft wash drones and solar cleaning robots. A life-long Yankees fan, Fred's true “field of dreams” is what has been created in Clearview's workplace – a level playing field with opportunities for all. With everyone working towards a common goal. His biggest achievement yet has been balancing his career with his family and hobbies. Fred is married with 2 children; he loves to travel, golf and experience food.

Since becoming CEO 5 years ago at Clearview Washing LLC in New Jersey, Christine Hodge has grown revenue by 200%, added 10+ staff, and average tickets have grown to $1,450 residentially and 10K commercially. A paralegal turned entrepreneur, Christine is a natural leader, tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Clearview leverages an impressive tech stack that maximizes efficiency and automation, powered by Jobber, Responsibid, QuickBooks Online, Hourly IQ, ADP, Nice Job and Intouch GPS. Christine’s superpower is her ability to foster a corporate culture that inspires excellence, embraces change, and welcomes accountability. These attributes caught the attention of Jobber who recently filmed Christine for a YouTube mini-series on how to start and grow an exterior cleaning business, where she shares the processes, systems and strategies that have made Clearview a successful multi generation family business. Christine is a Foody, Mom of Two, Jersey Girl, Shark Tank super fan and loves sharing her passion for Small Business Tips and Process with fellow entrepreneurs.

Time Stamps:

📌[6:17]evolution of brands...

📌[6:46]From newspapers to Linkedin and instagram

📌[7:47]Using social media to help engage & talk to your customers (from all angles)...

📌[11:33]They use personal connections on LinkedIn before engaging with them on their business LinkedIn....

📌[12:39]He follows the companies he wants to do business with...

📌[13:17]Consistently making connections with their social media management company...

📌[17:00]Clearview Washing LLC LinkedIn Page: https://www.linkedin.com/company/clearview-washing-llc/

📌[18:32]Freddie's system for making connections. He asks to connect as a person first. Then he invites to his page. He keeps the "pushy" sales light...

📌22:14]Org Structure Evolution

📌[23:13]Importance of the Family Business but with some corporate structure

📌[29:35]Building careers not jobs

📌[31:41]https://hourlyiq.com/

📌[40:09]Systems and what to do when systems breakdown...

📌[44:28]I'm a millennial - just like tay! 

📌[44:37]New beginnings...

📌[46:29]Company vision boarding and then keeping it real to connect deeply... "what was the best moment of your life?"

📌[46:37]Kickoff Day

📌[46:42]Clearview Day

📌[47:42] "give me one of your best traits and attributes"

📌[48:37]Putting team goals on the board....

📌[50:32]Having a presence on LinkedIn....

📌[50:41]Make an Org Chart

📌[51:56]Look into Vision Boarding

📌[53:19]step out of your comfort zone, talk to your team and ask them deep questions! 

📌[53:49]Take time to build leaders in your company....

📌[54:29]Message Freddie & Christine on LinkedIn

📌[54:43]@clearviewwashing @theprocessceo

📌[55:21]"Do what you love, and you'll never work a day in your life"

⭐Quote of the Week⭐

"Do what you Love and you'll never work a day in your LIFE"

⇩ Resources ⇩

✯ Fred & Christine Hodge with https://clearviewwashing.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center in Wilmington, DE to educate female entrepreneurs on financial literacy. The more students she got in front of the more requests she received for consults and so The Chic CFO was born.

Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – if it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!

Time Stamps

📌[5:13]Denai's tricks for making the most of a marketing budget

📌[5:25]How are you going to track your return?

📌[7:28]Marketing should get paid first before Operational Expenses

📌[8:00] "Your numbers tell the story of your business"

📌[9:01]Marketing problems vs. Quality problems

📌[14:01]When you organize your cost of goods sold - Denai recommends breaking out your Marketing Spend...

📌[25:05] Primary Account

⭐ Income Tax Account

⭐ Sales Tax Account

⭐ Nest Egg Account

⭐ Innovation Fund

⭐ Marketing Spend

📌[25:34] Goal is to not use the Next Egg - move to high yield savings...

📌[27:33] Be intentional

📌[28:09]What do you want to make? How much do you want to work? What do you have to do to make that happen...

📌[33:31]Inspect what you expect...

📌[34:34]Print your bank statements - highlight anything that makes your eyebrows go up... What you pay attention will improve

📌[37:18]If your why doesn't make you cry then you're not there yet... There should be something emotional underneath

📌[39:45]money is deep rooted in our youth...

📌[41:50]what happened with money as a kid? How is it carried on to adulthood?

📌[42:52]"You are a badass at making money" by jen sincero

📌[46:41]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm...

📌[ 47:16]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm

📌[48:47]Marketing Spend - 10%

📌[50:11]"Write down your money story"

📌[50:41]https://www.facebook.com/groups/theprofitfactor

⭐Quote of the Week⭐

Paradox of Automation: the more efficient the Automated system, the more crucial the contribution of the human operators of that system.

— Josh Kaufman

⇩ Resources ⇩

✯Denai Wolfer with www.thechiccfo.com

✯Tay]]>Denai Wolfe is a Virtual CFO, Financial Clarity Coach and Profit Strategist. She works with big thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life she owned a photography business and two restaurant franchises. Running these businesses was where she learned the power of knowing your numbers.

She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center in Wilmington, DE to educate female entrepreneurs on financial literacy. The more students she got in front of the more requests she received for consults and so The Chic CFO was born.

Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – if it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!

Time Stamps

📌[5:13]Denai's tricks for making the most of a marketing budget

📌[5:25]How are you going to track your return?

📌[7:28]Marketing should get paid first before Operational Expenses

📌[8:00] "Your numbers tell the story of your business"

📌[9:01]Marketing problems vs. Quality problems

📌[14:01]When you organize your cost of goods sold - Denai recommends breaking out your Marketing Spend...

📌[25:05] Primary Account

⭐ Income Tax Account

⭐ Sales Tax Account

⭐ Nest Egg Account

⭐ Innovation Fund

⭐ Marketing Spend

📌[25:34] Goal is to not use the Next Egg - move to high yield savings...

📌[27:33] Be intentional

📌[28:09]What do you want to make? How much do you want to work? What do you have to do to make that happen...

📌[33:31]Inspect what you expect...

📌[34:34]Print your bank statements - highlight anything that makes your eyebrows go up... What you pay attention will improve

📌[37:18]If your why doesn't make you cry then you're not there yet... There should be something emotional underneath

📌[39:45]money is deep rooted in our youth...

📌[41:50]what happened with money as a kid? How is it carried on to adulthood?

📌[42:52]"You are a badass at making money" by jen sincero

📌[46:41]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm...

📌[ 47:16]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm

📌[48:47]Marketing Spend - 10%

📌[50:11]"Write down your money story"

📌[50:41]https://www.facebook.com/groups/theprofitfactor

⭐Quote of the Week⭐

Paradox of Automation: the more efficient the Automated system, the more crucial the contribution of the human operators of that system.

— Josh Kaufman

⇩ Resources ⇩

✯Denai Wolfer with www.thechiccfo.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas