5 Key Takeaways

1. Slides should support the speaker without saying what the speaker says verbatim.The purpose of slides isn’t to duplicate what the speaker says. Instead, they should reinforce the message and help the audience understand and remember key ideas.
2. Visual storytelling improves how audiences absorb information.Effective presentations use visuals to clarify concepts, highlight important points, and guide the audience through the narrative rather than overwhelming them with text.
3. Text-heavy slides are one of the most common presentation mistakes.Many professionals, especially in data-driven fields like financial services, pack slides with information, which can distract audiences and dilute the speaker’s message. The less words the better!
4. Aligning visuals with the story can transform a presentation.When slides are redesigned to match the flow of the speaker’s message, presentations become clearer, audiences engage more deeply, and speakers often feel more confident.
5. Small changes to slides can make an immediate impact.Speakers can start improving their presentations by simplifying slides, reducing unnecessary content, and asking whether each visual truly supports the message they want the audience to remember.

5 Key Takeaways

1. A strong talk is built around transformation, not just information.A memorable talk clearly communicates how the audience will think, feel, or act differently afterward, not just what they will learn.
2. Many speakers try to pitch before their talk is fully developed.Without a clear, compelling message, even strong delivery won’t lead to referrals or repeat bookings.
3. Clarity is more powerful than complexity.Overcomplicating a talk dilutes its impact. The most effective speakers simplify their message so it’s easy to understand and remember.
4. Coaching provides an outside perspective that speakers can’t access on their own.Working with a coach helps identify gaps, refine structure, and elevate how a message lands with an audience.
5. A signature talk is the foundation of a successful speaking business.Before marketing, video reels, or promotion, speakers need a talk that is clear, compelling, and repeatable.

The conversation is lively and personal, as Kristy asks about Mary’s path from childhood love of the microphone to her formative experiences presenting financial education worldwide for the Pentagon. Mary discusses how her work has spanned audiences from military groups to mom’s conferences and highlights the importance—and sometimes the challenge—of tailoring presentations to different groups. You’ll get a preview of her widely recommended book, "Anchors, Ostriches, and a Hot Pair of Scissors," and learn how the transition from behavioral finance theory to practical application can empower advisors and their clients. The episode also features a striking story about mental accounting and the emotional labels people place on their money, demonstrating why communication and empathy are central to financial advising. The conversation winds down with a personal revelation about overcoming childhood speech challenges, underscoring the value of resilience and lifelong learning.

Five Key Takeaways:

1. The Power of Application in Behavioral Finance: Mary emphasizes the need to move beyond theory, focusing on the practical application of behavioral finance in day-to-day financial planning. She stresses the value of answering the "so what" and "who cares" questions, ensuring that academic insights help advisors and clients in real, tangible ways.
2. Flexibility and Diversity in Speaking: Her speaking journey—kicking off in extraordinary settings like the Pentagon and military bases around the world—demonstrates the importance of adapting content and style for vastly different audiences. Even with experience, Mary acknowledges that speaking to new groups can be a growth opportunity full of trial and error.
3. Labeling Money and Mental Accounting: A memorable client story about "mental accounting" reveals how the ways clients label their money can dramatically impact financial decisions. By understanding and respecting the meaning behind those labels (for example, an “emergency fund”), advisors can help clients make progress that aligns with their values and emotional needs.
4. Building Communication Skills Is an Ongoing Journey: Through both research and personal anecdotes, Mary illustrates that effective financial advising is less about diagnosing biases in others and more about connecting with empathy, listening deeply, and communicating without judgment. Communication techniques are tools for connection, not correction.
5. Resilience and Growth Behind the Scenes: Mary shares her early struggles with speech and the significant work it took to become the polished speaker audiences see today. Her story highlights that keynote excellence isn’t just about charisma or stage presence—it’s shaped by perseverance, mentorship, and ongoing self-improvement, setting a powerful example for aspiring speakers.

This episode is filled with practical wisdom for financial advisors, event planners, and anyone interested in the human side of money. Don’t miss the chance to hear from Dr. Mary Bell Carlson as she offers both a front-row seat and a peek behind the curtain into what makes financial thought leadership meaningful and effective.

Together, Mary and Danika explore why modern financial planning isn’t just about creating beautiful plans or offering technical recommendations. They discuss the crucial “human side” of advising—empowering clients to articulate their deepest values, revisit those goals regularly, and hold themselves accountable to the life they most want to live. Danika Waddell shares real-life stories from her practice, provides a behind-the-scenes look at her keynote speech, and offers simple, actionable shifts any advisor can use to make their client relationships more impactful and lasting. The episode closes with a personal note on living your own values as an advisor—illustrating why authenticity matters when inspiring others to pursue their dreams.

Five Key Takeaways:

1. The Power of Human-Centered Advice:
2. Danika advocates moving “beyond the three questions” of initial client discovery to maintain meaningful engagement throughout a client’s life. She explains that technical expertise is just table stakes: true impact comes from ongoing conversations about clients’ values, goals, and life transitions.
3. From Advisor as Expert to Client as Expert of Their Own Life:
4. Financial professionals are trained to be technical experts, but Danika stresses the importance of shifting the focus—putting the client in the driver's seat as the expert on their own values and priorities. This mindset empowers clients and leads to more authentic, lasting transformation.
5. Why Financial Plans Don’t Get Implemented:
6. Technical plans often sit unused because they aren’t connected to real motivation. Advisors need to revisit clients’ original goals and values regularly, reflecting clients’ own words back to them. This accountability can be a catalyst for clients to make changes, as illustrated by Danika’s moving example of a client re-evaluating his work-life priorities.
7. Adapting in an AI-Driven World:
8. With the rise of AI and automated planning tools, delivering a “standard” financial plan is no longer a differentiator. Danika argues that what will set advisors apart is their ability to integrate deep, ongoing behavioral work—focusing on values, dreams, and emotional support, which technology simply can’t replicate.
9. Simple, Actionable Tools for Any Advisor:
10. No matter where you are in your career, adding just one new human-centered question, tool, or reframing technique can deepen your client relationships. Danika’s keynote and approach are designed to help advisors at every level immediately make their client work more meaningful and effective.

Tune in for insights, practical applications, and inspiration from one of the leading voices on blending technical mastery with the art of human connection in financial planning. Discover how you—and your clients—can create lives aligned with your deepest values, not just your bottom line.

Through candid anecdotes and practical insights, Deirdre unpacks the principles behind her keynote, “Getting to the Yes Quicker,” sharing tangible strategies and real-life success stories that illustrate how authentic connection leads to trust, likability, and client conversion.

The episode provides a behind-the-scenes look at what makes a keynote speaker truly unforgettable, the challenges and triumphs that shaped Deirdre’s approach, and actionable ways financial professionals can transform their communication, deepen client relationships, and grow their practices. Listen for insights on emotional intelligence, the power of vulnerability, and the impact of personal narrative in business.

Key Takeaways

1. Overcoming Fear Unlocks Growth:
2. Deirdre’s journey began with a vow to avoid public speaking after a humiliating experience in her youth. Her eventual decision to confront that fear—by hiring a speaking coach and facing vulnerability head-on—not only transformed her career, it reignited her passion and enabled her to help others do the same. Her story demonstrates that personal growth starts when we challenge our own limitations, and that authenticity is the foundation of impactful communication.
3. Emotional Intelligence and Human Connection Matter More Than Ever:
4. With rapid advances in technology such as AI, the human elements of financial advising—emotional intelligence, empathy, and connection—are increasingly critical. Deirdre and Mary explore how advisors who excel at building genuine relationships will stand out, as clients value trust and relatability over pure technical expertise.
5. The “Why I Care” Personal Story is a Game-Changer:
6. Sharing a personal "why I care" story can dramatically accelerate trust and likability. Deirdre recounts a pivotal moment when revealing her authentic reason for caring about her audience resulted in immediate credibility—even from skeptical, analytical top producers. This shift marked a turning point in her business and is a replicable strategy for financial professionals: when crafted and delivered well, personal stories lead prospects to say “yes” faster.
7. Practical Success Stories Prove the Power of Storytelling:
8. The episode features compelling examples—from new advisors converting prospects at community events to elite producers boosting their conversion rates from 85–90% to 100%. Deirdre's clients have used intentional storytelling in everything from one-on-one meetings to video introductions, consistently finding that prospects come in ready to work with them, referrals increase, and business grows. Storytelling isn’t just for speeches—it’s a practical tool that works in everyday advisory interactions.
9. Authenticity, Adaptability, and Partnership Are Essential On—and Off—Stage:
10. Beyond speaking skills, Deirdre’s personal journey—including living on a boat and embracing an adaptable lifestyle—mirrors her approach to working with event hosts and teams. She emphasizes flexibility, partnership, and a commitment to making each event extraordinary. Her story offers inspiration for both life and career: embracing change, staying adaptable, and bringing your full self to any endeavor leads to more meaningful impact and memorable experiences.

Whether you’re an advisor, event planner, or someone seeking to strengthen your influence and client connections, this episode is packed with wisdom, practical strategies, and a testament to the power of vulnerability and purposeful storytelling in financial services.

For more on Deirdre Van Nest, visit us at financialbehaviorthoughtleaders.com, and don’t forget to subscribe for future conversations with industry trailblazers!

The conversation opens with Heather Fortner's surprising keynote debut at Schwab Impact, detailing how she learned to practice authenticity on stage and why being true to herself became the cornerstone of her career. She recalls the winding path that brought her to Signature FD, starting as an intern and eventually ascending to CEO, drawing on both her technical expertise and counseling background to bridge the science of finance and the art of people.

Together, Mary Bell Carlson and Heather Fortner explore the real meaning behind “growth without losing soul,” discussing the importance of self-awareness, relational intelligence, and vulnerability in business leadership. The episode features Heather’s raw account of becoming CEO during one of the most challenging periods of her life, along with reflections on fear, courage, and parenting while leading a thriving organization.

Five Key Takeaways:

1. Authenticity is Crucial—On Stage and Off:
2. When Heather Fortner began her public speaking journey, she quickly realized that being authentically herself matters far more than perfect delivery. After tough feedback at her keynote debut, she learned to lean into her true voice and values—an approach she now carries into both her leadership and her talks.
3. Growth Is Both Technical and Human:
4. Heather credits her success to a rare blend of technical financial knowledge and deep empathy developed through her counseling training. True financial leadership, she shares, requires mastering both the “science of finance” and the “art of people,” understanding that every business system is fueled by human relationships.
5. Self-Awareness Fuels Sustainable Success:
6. Scaling an organization without losing its soul demands that leaders—and all team members—cultivate self-awareness and hold firm to core values. Heather believes personal growth and organizational growth are inseparable; when leaders are introspective and grounded, the teams and culture thrive.
7. Courage Means Choosing Action in the Face of Fear:
8. From tackling her first keynote to accepting the CEO role during the uncertainty of the pandemic, Heather describes pivotal moments where she faced fear head-on and chose courage. Her story highlights that it’s not the absence of fear, but the choice to move forward regardless, that defines true growth.
9. Human Connection Outlasts Technology:
10. Despite rapid advances in AI and financial technology, Heather and Mary agree that the hardest—and most rewarding—aspect of financial work is building genuine human connections. Relational skills, empathy, and forgiveness require lifelong practice and are essential in fostering trust, resilience, and personal fulfillment.

Listen to this episode for an honest look at what it takes to scale smart, lead authentically, and nurture both business and personal growth. If you’re seeking a keynote speaker—or simply inspiration from one of the industry’s most genuine voices—discover more about Heather Fortner and the Financial Behavior Keynotes Group at financialbehaviorthoughtleaders.com.

Throughout the episode, Mary and Andi explore what led Andi to a career on stage, her unique blend of real-world client work and professional development, and how she continually reinvents her offerings to support the next generation of financial advisors. Andi dives deep into the genesis and lasting impact of her award-winning book study programs, which turn passive reading into powerful, actionable dialogue. Listeners gain an inside look at how these programs engage professionals across disciplines, foster meaningful peer interaction, and bring behavioral finance concepts to life—whether virtually, in-person, or at large conferences. The episode wraps with a peek at Andi’s creative flair, her passion for crafting (including her famous “money” outfits!), and her approachable, pay-it-forward persona that makes her a standout speaker and mentor.

Key Takeaways:

1. Book Studies that Transform Learning into Action: Andi’s book study programs go beyond traditional reading. By breaking books into manageable chunks and incorporating small-group discussions, they foster deep engagement, real-world application, and peer-to-peer learning. Participants don’t just “read” key behavioral finance books—they apply the insights directly to client work and personal growth, making each session meaningful and memorable.
2. Bridging Certification Gaps for Financial Professionals: Recognizing a crucial need, Andi’s experience hour programs serve aspiring Accredited Financial Counselors (AFCs), CFPs, financial therapists, and coaches who lack supervisor access or client-facing practice. Through mock and live counseling sessions, group feedback, and skill-building presentations, she helps bridge the gap between technical knowledge and confident, real-world application—building trust, empathy, and effective communication skills.
3. The Power of Community and Peer Learning: Community is at the heart of Andi’s approach. Her book studies and training programs intentionally foster connections among professionals from diverse backgrounds, creating safe spaces for everyone—from newcomers to seasoned experts—to share stories, perspectives, and best practices. The result is a supportive, dynamic network that continues to pay dividends long after the sessions end.
4. Behavioral Finance and Psychology Drive Client Success: Andi’s programs heavily emphasize the psychological and behavioral aspects of personal finance. By curating books like Nudge, Atomic Habits, and The Psychology of Money, and by prioritizing practical behavioral techniques, she equips advisors and coaches to help clients overcome shame, fear, and inertia—turning insight into sustainable financial change.
5. Creative, Approachable, and Iconically Memorable: Beyond her professional credentials, Andi’s personality—fun-loving, approachable, and endlessly creative—brings her teachings to life. Her handmade “money” outfits spark conversation, her hands-on crafting skills create unforgettable moments, and her “go with the flow” attitude ensures that every audience, whether at a conference or in a small group, walks away inspired and connected.

If you’re looking for a speaker who blends financial expertise with award-winning education, genuine mentorship, and a dash of creativity, Andi Wrenn stands out. To bring her energy and insights to your team or event, download her speaker sheet at financialbehaviorthoughtleaders.com. And don’t forget to subscribe to catch more behind-the-scenes stories from the best in the business!

Learn more about Andi's book studies here: https://drive.google.com/file/d/1_MJ05xhG50myEOswu9-iPcZc1aNnEWLe/view

Lazetta shares her personal journey from speaking in church as a child, to evolving into a leader and influential speaker in financial services. She opens up about how her lived experience as a Black woman in America, combined with her commitment to empowering others to use their voices, informs her work and perspective on diversity in finance. The conversation navigates the changing demographic landscape in the United States, the impact of identity on client relationships, and practical strategies for expanding cultural knowledge and fostering inclusion.

Whether you’re a financial advisor seeking to better serve a diverse client base, an event planner searching for dynamic speakers, or simply passionate about meaningful change in financial services, this episode offers both inspiration and actionable guidance. Listen in for a frank, heartfelt, and empowering discussion about relevance, representation, and resilience in the evolving world of finance.

Key Takeaways:

1. Cultural Competency Is Essential for Relevance
2. Lazetta emphasizes that as U.S. demographics continue to change—becoming a “racial mosaic” by 2050—advisors must actively grow their cultural competency to remain relevant and serve new generations of clients. Understanding the lived experiences, values, and identities of clients from underrepresented backgrounds allows for more authentic, effective engagement.
3. Self-Education and Vulnerability Are Critical Steps
4. Genuine inclusion isn’t just about good intentions—it requires intentional learning and vulnerability. Lazetta shares her own efforts to educate herself through books, movies, and diversity training (including resources targeted at different racial and social groups), underscoring the importance of continuous self-improvement in this area.
5. Inclusion Begins with Doing the Inner Work
6. To create inclusive environments, advisors and leaders must first address their own biases, emotional responses, and comfort zones. Lazetta advocates for personal reflection, therapy, and a willingness to sit with discomfort as precursors to truly inclusive, empathetic client relationships.
7. Authenticity and Clear Communication Matter
8. Rather than falsely advertising inclusivity, Lazetta encourages advisors to be honest about whom they serve best, while continually working to broaden their competence. She also highlights the necessity of creating space for clients and colleagues to express emotion and different perspectives—even those that may feel uncomfortable.
9. Forgiveness, Flexibility, and Ongoing Practice for Growth
10. Perfection is not expected—progress is. The episode explores the importance of practicing new behaviors, like correctly using pronouns, and being open to correction, feedback, and forgiveness. This flexibility not only builds trust but models the growth mindset needed to adapt in a rapidly diversifying field.

Connect with Lazetta Braxton and Learn More

If you’re interested in deepening your understanding of cultural competency, building inclusive leadership, or booking Lazetta for your next event, download her speaker sheet at financialbehaviorthoughtleaders.com.

Stay tuned for more behind-the-scenes insights from the thought leaders shaping the future of financial services on Financial Behavior Thought Leaders!

Mary and Jonathan begin with his personal journey, tracing his fascinating career path from bond broking and day trading featured in the Wall Street Journal to deep expertise in practice management at top firms like SunTrust, Schwab, and Merrill Lynch. Jonathan shares how his own discomfort with public speaking transformed into a passion for inspiring audiences, particularly around the profound societal shift from traditional retirement models to longevity planning. Mary and Jonathan delve deeply into how longevity, in both mindset and practical terms, is changing financial services—and why financial advisors must evolve to meaningfully guide clients across decades, not just dollars.

They discuss the growing need for financial professionals to go beyond numbers and embrace a holistic, human-centered approach. By weaving together stories from his workshops and keynotes, Jonathan illustrates how both advisors and clients have been profoundly changed when encouraged to think expansively about their futures. The conversation also explores the challenges—and opportunities—presented by AI and rapidly advancing technology, as well as the essential inner work advisors must undertake to serve clients fully.

Five Key Takeaways:

1. Longevity Planning is the New Frontier - Jonathan urges advisors to transcend the outdated retirement model and embrace “longevity planning.” With people living longer, more vibrant lives, he believes the industry must shift from simply ensuring clients don’t outlive their money to helping them thrive for up to four additional decades. This means encouraging clients to envision what living well across a 40-year “bonus round” could truly look like—and aligning financial, health, and personal goals accordingly.
2. The Power and Disruption of Technology - AI and technology are not just tools—they’re revolutionizing the advisor role. Jonathan emphasizes that while AI can take over knowledge and analytical tasks, the irreplaceable value advisors bring is wisdom, empathy, and the human touch. Advisors must focus on building trust, facilitating change, and supporting clients through emotional and psychological transitions, not just monetary ones.
3. Flourishing Longevity is Holistic - True flourishing in later life is about much more than financial metrics. Jonathan’s work recognizes the critical importance of metabolic health, mindset, purpose, community, and financial fitness—what he calls the six pillars of flourishing longevity. Programs and tools like his Flourishing Longevity Scorecard and the “InvestinU” platform help clients and advisors holistically assess where they are and create actionable strategies for growth in all areas of life.
4. Relationships and Inner Work Drive Fulfillment - One of Jonathan’s most powerful insights is that the third “revolution” is relational—both our connections with others and with ourselves. As the nature of career and life stages evolves, fulfillment becomes a central goal. Advisors must address not just client portfolios, but also purpose, resilience, community, and helping clients navigate personal transitions. Importantly, this requires advisors to do inner work themselves: addressing their own fears, beliefs, and aspirations so they can authentically support others.
5. Real Transformation Requires Action and Sustained Engagement - Jonathan goes far beyond inspiring keynotes—he’s committed to creating ongoing, measurable change for both advisors and clients. He offers training programs, workshops, and experiential journeys (such as the NASA-approved 12-module CE program), along with practical self-assessment tools. The feedback is resounding: advisors report newfound purpose, engage clients in deeper ways, and see business impact through increased referrals and client satisfaction.

This episode is a must-listen for financial professionals, event planners, and anyone seeking to understand—and leverage—the profound shifts shaping the future of aging, technology, and financial advice. Jonathan Ainsley’s story, expertise, and generously shared frameworks offer inspiration and tangible next steps for creating a truly human—and impactful—financial services experience.

If you’re seeking a speaker who brings not just expertise, but genuine transformation to your organization or clients, Jonathan Ainsley is helping folks unlock new possibilities—at work and in life.

Dan joins us to flip the script on what life after work really looks like. We explore why retirement is more of a human challenge than a math problem, and why nailing down your numbers is only the beginning. Dan shares insightful stories, the journey behind his book, and how his simple yet powerful sketches help clients and advisors alike navigate the unpredictable side of retirement. We’ll also uncover the moments that catch retirees off guard—like those quiet Tuesday mornings—and why focusing on purpose, identity, and well-being is just as essential as financial planning.

Whether you’re a financial advisor, event planner, or someone approaching retirement, this episode is packed with practical wisdom, a bit of humor, and hard truths to help you or your clients thrive beyond the spreadsheets. Get ready to be inspired, and don’t forget to share this conversation with anyone looking to make the most of life after work.

Key Takeaways:

1. Retirement is More Human Than Mathematical: Dan underscores that, while financial planning is crucial, true fulfillment in retirement comes from addressing human needs—purpose, identity, and connection. Without engaging these deeper issues, even the best financial plan will fall short.

2. Mastering Transitions Requires Preparation Beyond the Numbers: Many retirees are blindsided by the emotional and psychological adjustments that come after leaving work. Dan’s keynote and book reveal that the “retirement you didn’t see coming” is often the one in which there is no plan for life’s structure and meaning after the initial honeymoon period fades.

3. The Power of Visual Storytelling: Dan’s use of hand-drawn sketches, inspired by Carl Richards, helps demystify complex retirement transitions and puts clients at ease. Visuals become a bridge to difficult conversations and allow clients to see their situations from new, accessible perspectives.

4. Advisors Hold Unmatched Privilege and Responsibility: Financial professionals are in a unique position to shape the retirement experience. Dan believes that by asking powerful questions, allowing for silence, and embracing deeper conversations about values and aspirations, advisors can make a far greater impact than simply optimizing spreadsheets.

5. Freedom Without Structure Can Be Overwhelming: Dan points out that while the concept of freedom appeals to many, unstructured time in retirement can lead to paralysis rather than happiness. The best retirements belong to those who proactively design a life filled with purpose, connection, and meaningful activities—not just financial security.

Don’t forget to check out Dan’s book, The Retirement You Didn’t See Coming, and learn more about his keynote at FinancialBehaviorThoughtLeaders.com. And for more candid discussions on retirement, tune in to Dan’s Humans vs Retirement podcast.

She and Mary discuss her speaking journey–starting with chance meetings and pandemic pivots–and the wild ride that’s led Erika to present for clients like Warner Music and Discovery Channel and rub elbows (backstage!) with Barbara Corcoran. Erika shares behind-the-scenes wisdom on her keynote talks, including her crowd-favorite "Put Your Money Where Your Mouth Is," and discusses the transformative potential of her new book and conversation cards for making real money talk accessible to everyone.

Key Takeaways:

1. The Power of Invitation and Saying Yes: Erika’s career trajectory is a testament to openness and responding to invitations both personal and professional. Opportunities like writing her book and speaking on global stages didn’t come from ambitious self-promotion but from embracing invitations as signals she was “ready.” This mindset has fueled her dynamic, authentic approach to growth and opportunity, encouraging listeners to be receptive and present to what comes their way.
2. Making Money Conversations Comfortable: A core theme in Erika’s message is that the setting and tone matter deeply when talking about finances. Whether at home or in a financial advisor’s office, making these conversations comfortable and choosing the right time and place can set the stage for honest, productive dialogue. Erika’s "Money Mindset Method," with actionable steps starting from "Make the Conversation Comfortable," helps demystify how to initiate tough talks and break persistent taboos around money.
3. Why Mindset and Language Matter in Finance: Erika’s keynote ("Put Your Money Where Your Mouth Is") explores how our words and underlying beliefs shape financial outcomes. Our attitudes about money, often inherited from family, culture, or past experience, direct our financial actions. Becoming more aware of the stories we tell ourselves and others (and learning to reframe them) empowers financial professionals and clients alike to unlock greater confidence and possibility.
4. Practical, Actionable Tools for Advisors and Clients: From her five-step framework to her innovative conversation card decks, Erika focuses on practical, repeatable tools that make tough topics easier to navigate. Financial advisors, in particular, can use these tools to gain deeper insight into their clients’ mindsets, foster trust, and create more meaningful engagement whether that’s through storytelling cards or shifting everyday language about finances.
5. The Importance of Authenticity and Simplicity: Erika’s success, both as a speaker and author, stems from keeping things simple, authentic, and actionable resources designed not for abstract theory but for people’s real lives. Her insights are deeply informed by her lived experience as a single mom and entrepreneur, declaring that if advice isn’t simple and practical, she won’t use it. This philosophy shapes both her book and her approach to client work, ensuring everything she shares is genuinely useful.

Whether you’re a financial advisor seeking better client conversations, an event planner in search of an engaging keynote, or just eager to improve your own relationship with money, this episode is packed with stories, laughter, and truly actionable wisdom.

Don’t Forget: Erika’s new book, Conversations with Your Financial Therapist, lands September 17th and is available for pre-order. Learn more at conversationswithyourfinancialtherapist.com. For booking information, visit financialbehaviorthoughtleaders.com. 

If you’re looking for a speaker who blends personal development with professional strategies and who can help your audience rewrite their money story, Erika is the one to call. 

The conversation takes you deep into her journey—from her early days teaching as a child, to building her own niche business focused on entrepreneurs, and ultimately, becoming a leading voice in client-centered financial planning. Together, Mary and Christine explore the pivotal role financial advisors play long before the “for sale” sign goes up on a business, as highlighted in Christine’s keynote.

Throughout the episode, Christine shares stories from her decades-long career, illustrating why values-based, holistic financial planning is critical. She opens up about the importance of aligning money habits with life aspirations, why business owners need to plan early for their eventual exit, and how advisors can forge deeper connections and trust with clients by being present for the big—and small—moments. The conversation is full of practical wisdom for financial professionals, event planners, and entrepreneurs alike, offering a behind-the-scenes look at how Christine’s authentic, approachable style makes her a sought-after keynote speaker.

About Christine Moriarty, CFP®

Christine has coached and guided thousands of individuals and business owners to create financial peace of mind over the past 25 years. An award-winning Certified Financial Planner®, author, and speaker, Christine combines her deep financial expertise with compassion and inner wisdom to guide people in becoming aware of the intersection of emotions, behavior, and money. Often referred to as the “cash counselor” or “financial therapist” by her clients, Christine’s holistic approach to financial management leads to improved money relationships and quality of life.

Key Takeaways:

1. Start With the End in Mind—Business Exits Begin Early:
2. Christine emphasizes that successful business sales begin not when an owner decides to sell, but when the business is first created. Advisors should encourage clients to think about exit strategies from the outset, helping structure businesses for maximum value and smoother transitions down the line.
3. Values-Based Planning Drives Action:
4. Rather than relying solely on checklists or standard questionnaires, Christine’s approach centers on deep conversations about a client’s personal and family goals. By helping clients connect money decisions directly to what matters most to them—whether it’s travel, flexibility, or family—advisors can inspire more meaningful action and commitment to financial plans.
5. Advisors as “Quarterbacks” of the Business Transition Team:
6. Financial professionals are uniquely positioned to quarterback the many moving pieces that come with selling a business. From coordinating accountants and attorneys to planning for charitable giving or legacy wishes, proactive advisors help clients navigate complexity, minimize surprises, and maximize outcomes.
7. Money Peace Is More Than a Number—It’s About Quality of Life:
8. Christine’s own journey from Boston to Vermont is a living demonstration of her philosophy: financial plans should support the life you truly want. She encourages clients (and advisors themselves) to use money as a tool to create fulfillment, not just accumulate wealth or chase external definitions of success.
9. Listening and Transparency Build Trust and Referrals:
10. By fostering an environment where clients feel comfortable sharing their real stories—including setbacks, fears, and dreams—Christine has cultivated strong, lasting relationships and earned significant referrals. Advisors who embrace the human side of finance ultimately help clients achieve “money peace”—a sense of calm and confidence in their financial lives.

If you’re looking for a keynote speaker who brings both heart and strategy to the complexities of business transitions, Christine Moriarty is a powerful choice.

Mary and Evan dive into his signature keynote, “Retain and Gain: An Evidence-Based Client Communication Schedule to Maximize Referrals and Retention.” Evan shares his journey from cold-calling in a Philadelphia boiler room to leading growth and business development for a major RIA firm, drawing on his years of front-line client work and his passion for translating academic research into actionable advice. This conversation is especially relevant for financial advisors, planners, and event organizers looking for practical, research-backed strategies to improve client retention, boost referrals, and challenge the “we’ve always done it this way” mindset in financial services.

Throughout the episode, Evan reveals how he crafts keynotes that blend storytelling, real-life results, and interactive insight. Listeners will get a behind-the-scenes look at how he developed his evidence-based communication schedule, and how it dramatically changed both client outcomes and firm growth at his prior firm. He also shares personal stories that shape his approach to client work, keynote speaking, and life—including a powerful lesson learned from the 2013 Boston Marathon bombing.

About Evan Beach:

After graduating from the University of Delaware and Georgetown University, Evan pursued a career in financial planning and is a practicing CFP® professional and IRS enrolled agent.  He was the first G2 partner at a $1B+ RIA before selling his shares back to launch Exit 59 Advisory.

Evan’s extensive experience in retirement income and tax planning as well as practice management has attracted industry and media attention. Evan is a columnist for Kiplinger and a frequent contributor to Yahoo Finance, CNBC, Credit.com, TheStreet.com, Bloomberg News, and U.S. News and World Report, among others. He served as a special topics instructor at Texas Tech University’s highly regarded undergraduate and graduate personal financial planning programs for over eight years.

A native of Bethesda, Maryland, Evan spent almost all his adult life in the capital region. Evan lives in Old Town, Alexandria, with his wife, Ali, daughters Viv and Lucy, and dog, Tenley.

Five Key Takeaways:

1. Break Free from Tradition – Let Data Drive Your Process
2. Evan underscores the importance of moving beyond “the way we’ve always done it” in client communications. Rather than sticking to annual meetings or quarterly investment updates out of habit, advisors should turn to research and client feedback to shape their engagement cadence and content. By asking “why?” at every turn, advisors can uncover practices that truly add value rather than just ticking a box.
3. Evidence-Based Communication Yields Big Results
4. Drawing on research from Texas Tech and other universities, Evan demonstrates that the frequency and nature of client communications tangibly impact both client retention and referrals. He details how his firm shifted from annual to more frequent, targeted touchpoints—such as monthly investment updates and biannual meetings—which significantly increased client satisfaction and loyalty.
5. Tailor Communications to Client Needs (Not Just Firm Preferences)
6. One of the biggest lessons is that value is defined by the client, not the advisor. Evan encourages advisors to ask clients directly what they find valuable, monitor their engagement (such as email open rates), and adjust their approach accordingly. Not every client needs or wants the same frequency, especially as the relationship evolves—newer clients may initially want more touchpoints, while long-term clients usually prefer less frequent, high-impact meetings.
7. Bridge the Research-to-Practice Gap
8. Evan’s career has centered on bringing rigorous financial planning research to life in actual practice. He shares examples of how research insights can—when thoughtfully applied—immediately enhance advisory workflows, improve client communications, and boost overall results. But he also highlights the reverse: real-world implementation sometimes challenges or refines academic theory, creating a two-way street between research and practice.
9. The Power of Proactivity (and Real-Life Stories)
10. Advisors should prioritize proactive client engagement—answering questions before they’re asked, and addressing concerns before they become problems. Evan illustrates this with systems like sending regular, relevant video updates based on client questions, and proactively sharing the “why” behind portfolio moves. He also shares how his keynote is shaped by a sense of urgency and perspective, drawn from personal experiences like the Boston Marathon story, inspiring both advisors and audiences to take immediate, meaningful action.

If you’re searching for a keynote speaker who brings together real-world advisory experience with research-based insights and the heart of a storyteller, Evan Beach delivers clarity and impact that resonates. To book Evan or learn more, visit keynote.financial/evan-beach/.

Subscribe for more behind-the-scenes conversations with the leading voices in financial services, and tune in every other week for actionable strategies to educate, inspire, and move your audience.

Mary and Laura dive deep into the evolution of Laura’s career, from the challenges and triumphs of her early reporting days (including a memorable “flop” on live TV) to her emergence as a sought-after keynote speaker. Laura shares candid stories of overcoming fear and failure, building empathy for others with camera shyness, and reveals what it really takes to help financial advisors carve out a credible, compelling presence in the noisy world of social media finance content.

Throughout the episode, Laura explains why video is quickly becoming one of the most powerful tools in an advisor’s toolkit—both for client prospecting and nurturing established relationships. The conversation takes listeners behind the scenes of Laura’s signature keynote, "Find Your Finfluence," and includes lively, actionable anecdotes about advisors who have successfully harnessed video to build trust, streamline communication, and spark significant business growth.

About Laura Garfield

Laura started her career in broadcast journalism learning how to ask the right questions to get to the heart of the story. In 2014, she co-founded Idea Decanter to help advisors use content to build authority and grow their businesses. The company’s work has been named as a finalist for 4 Wealthies Awards and a Luminaries. As host of The Real #Finfluencers, Laura puts her reporter skills to work digging up top performing advisors’ secrets to video marketing success.

Key Takeaways:

1. Anyone Can Find Their “Finfluence” Laura breaks down the term “finfluence”—the new intersection of finance and influence—and reassures advisors that video content isn’t just for the young or tech-savvy. With the right mindset and a willingness to be authentic, any advisor can use video to educate, connect, and cut through the noise of bad financial advice proliferating on social media.
2. Start Simple and Embrace Imperfection Laura’s own early stumbles, both on TV and online, highlight that perfection isn’t the goal—starting is. Advisors don’t need expensive gear or a Hollywood setup; a webcam and a message from the heart can go a long way. Laura cites real-life examples of advisors creating impactful videos with minimal infrastructure, reinforcing that the secret is to take that first step, however imperfect it may feel.
3. Video Builds Trust and Deepens Relationships Research shows that video triggers a sense of personal connection far better than email or written communication. Laura explains how advisors can use short videos not just to prospect, but also to serve and nurture current clients—making them feel seen and valued, and turning them into powerful referral sources.
4. Consistency is Key to Growth Replacing cold-calling hours with regular video creation builds momentum over time, even if immediate results aren’t obvious. Laura shares the story of an advisor who persisted through months of slow progress to ultimately win dozens of new “right-fit” clients. Consistency—not viral hits—is what unlocks compounding returns.
5. Be Personal to Stand Out Adding personal stories, quirks, and even pets into your content draws people in and sets you apart in a crowded field. Laura candidly discusses her own experiments incorporating personal anecdotes (including “never washing her hair!”) and featuring her rescue pets, which consistently lead to higher engagement. Authenticity and humanity resonate far more than polished, impersonal advice.

If you’re looking to up your client engagement, humanize your advisory brand, or just need the confidence boost to hit 'record,' this episode will leave you inspired and equipped with practical ideas to get started. For event planners or firms seeking a keynote speaker who combines storytelling, actionable strategies, and infectious energy, Laura Garfield is a standout choice.

For more on booking Laura or to explore upcoming episodes with the industry’s top voices in financial behavior, visit financialbehaviorthoughtleaders.com.

Subscribe for more behind-the-scenes conversations with the brightest minds in financial services and behavior.

Together, Mary and Michael explore the substance behind Michael’s acclaimed keynote, “Maybe It’s the System,” which challenges advisors to look beyond surface-level client behaviors and examine the systems—personal, societal, and economic—that impact financial decision-making. Michael discusses how his classroom experience serves as both a laboratory for testing ideas and a crucible for developing inclusive, resonant messaging. The episode also touches on the intersections of equity, financial empathy, and compassion, while sharing behind-the-scenes stories about customizing keynotes for different audiences, especially during sensitive political and cultural moments.

About Dr. Michael Thomas

Michael G. Thomas Jr., Ph.D., is an Accredited Financial Counselor (AFC®) and a lecturer at the University of Georgia. His research focuses on financial empathy and self-compassion, data visualization's effects on financial behavior, and the connection between brain function and money. Dr. Thomas's philosophy on how to effectively interact with money can be summed up in his Ted Talk: Financial Empathy: Understanding the Story Beneath the Numbers. Utilizing financial empathy as a process for active listening and the creation of client-focused financial recommendations are reflected in two financial literacy and capability programs he helped co-create: Money Dawgs and Discovering Money Solutions. Dr. Thomas is also the founder of Modom Solutions - a virtual financial coaching service he has been providing since 2015. He will soon be an author as he expects to release his forthcoming book, Black Financial Culture: Building Wealth from the Inside Out, in 2023.  

Key Takeaways:

1. The Power of Intentionality in Keynote Speaking: Michael highlights that the most memorable keynotes are the result of meticulous intentionality. Every word, concept, and story is carefully crafted to resonate with the audience. This level of preparation often gives the illusion of spontaneity while ensuring that the message is cohesive and impactful, no matter how many times it's been delivered before. He emphasizes the importance of researching the audience, aligning messaging with organizational values, and iterating talks based on feedback to make lasting connections.
2. Empathy is an Essential (Not Soft) Skill: Moving beyond the notion of empathy as a “soft skill,” Michael reframes it as an essential, indispensable part of effective advising and communication. True empathy, he explains, requires understanding your inner systems—emotions, triggers, social background—and then using that awareness to comprehend the unique experiences of others. This empathy isn’t just about surface-level identification but involves deep, compassionate engagement that can drive real client progress and trust.
3. Systems Shape Financial Behavior: A core message from Michael’s keynote is that individual choices don’t exist in a vacuum; they are profoundly influenced by broader systems—cultural, socioeconomic, digital, and familial. Blaming clients for poor financial decisions often overlooks the structural barriers and incentives that drive “bad” behaviors. By recognizing and unpacking these systems (like addictive food marketing or digital platform algorithms), advisors can replace shame-based approaches with more compassionate, objective guidance.
4. Navigating Difficult Conversations with Humanity: Michael recounts experiences presenting to divided or polarized audiences, especially during challenging social and political climates. He attributes his success in uniting audiences across divides to his ability to frame even the most sensitive topics through a shared lens of humanity—validating varied experiences without fueling division. By focusing on universal emotions and the idea that everyone navigates systems, he offers models for having hard discussions that bring people together rather than driving them apart.
5. Growth Comes from Sharing, Feedback, and Community: Michael’s journey underscores the value of testing ideas in “safe” spaces like classrooms, actively soliciting feedback, and being part of strong professional communities. He draws an analogy between perfecting a pie crust (with hidden, hard-learned tricks) and refining a keynote: real mastery requires mentorship, openness to input, and a willingness to adapt. This collaborative, learner’s mindset benefits both speakers and the audiences they serve.

This episode is a rich listen for financial professionals, event planners, and anyone interested in behavioral finance, communication mastery, or the art of public speaking. Dr. Michael G. Thomas, Jr.’s insights are both practical and deeply human, offering a powerful reminder that real change—on stage or in advising—starts with empathy, reflection, and a commitment to understanding the systems at play.

Mary and Amy’s conversation digs into Amy’s path from a behind-the-scenes support role at Money Quotient to her place on the main stage, sharing stories of the early days sitting in on training sessions and the evolution that led to her expertise in values-based planning, effective client communication, and advisor development. Amy’s keen insights are enhanced by the foundational research of her mother, Carol Anderson, whose pioneering work in understanding the gap between financial knowledge and behavioral change continues to drive the mission of Money Quotient today.

Throughout the episode, Amy offers a preview of her popular keynote focused on adapting to evolving client expectations—a timely subject as both clients’ circumstances and the financial planning industry shift rapidly. She discusses new research highlighting the perceptual gap between advisors and clients around values, communication, and cultural inclusivity. Amy also opens up about her own creative pursuits, giving listeners a glimpse of the art—and science—behind her approach.

About Amy Mullen

Amy Mullen, CFP® is President of Money Quotient, Inc., an organization founded in 2001 that teaches financial professionals how to bring science to the art of relationships. In this role, Amy conducts training, provides individualized consulting, and frequently presents at national financial industry conferences on the benefits and effectiveness of a values-based approach to financial planning, understanding clients' financial motivations and how to guide them through change, and creating long-lasting client-planner relationships. All programs and consulting provide a multi-disciplinary, evidence-based approach to financial planning that take into consideration both the practical and emotional aspects that promote financial well-being and life satisfaction. Outside of the office, Amy enjoys hikes, photography, live music, and cooking.

Key Takeaways:

1. Transformational Over Transactional Relationships: Amy emphasizes the need for financial advisors to go beyond numbers and spreadsheets—truly engaging with clients’ values, motivations, and life goals. Transformational relationships are built on understanding the human side of finance, not just the analytics.
2. Values-Based Financial Planning Matters: Drawing on her mother’s influential research, Amy explains that even highly motivated clients with financial education often fail to implement good financial habits unless their emotional, values-driven motivations are explored. Tapping into clients’ core values through discovery and visioning creates meaningful engagement and facilitates real behavioral change.
3. The Communication Gap is Real: Amy highlights surprising research findings: while 89–90% of advisors believe they thoroughly understand their clients’ values and goals, only 30–50% of clients feel their advisor does. This gap signals a pressing need for ongoing, conscious communication rather than one-and-done discovery conversations.
4. Client Preferences and Needs Evolve: Advisors should regularly check in—not make assumptions—about clients’ preferences regarding meeting types (in-person vs. virtual), their financial anxieties, and even their cultural influences. Major life events can shift priorities, and only by asking can advisors maintain current, relevant relationships.
5. Effective Advising is Both Art and Science: Amy’s creative background informs her holistic approach: just as manual photography blends technical skill with artistic vision, effective financial planning combines analytics with emotional intelligence. Regular self-development and training in “soft” skills like communication and empathy are just as critical as technical expertise for modern advisors.

The conversation spans from Carl’s quirky and humble beginnings (think: grocery store talks and launching T-shirts into crowds) to his thoughts on the not-so-comfortable moniker of “thought leader.” Carl opens up about the philosophy that drives his keynotes and writing, discussing why his new book—Your Money: Reimagining Wealth Through Simple Sketches—was designed not just as a book but as a spark for deeper, ongoing money conversations. Mary and Carl dig into the real heart of what makes great financial events resonate with advisors, clients, and even the “non-interested spouses” in the room. Carl also shares how his global travels have shaped his perspective on money, human connection, and the stories we tell ourselves about both.

Meet Carl Richards

Carl Richards started The Sketch Guy column in The New York Times from the hills of Utah, crafting clear, relatable insights about money with just card stock and a Sharpie. The column ran weekly for a decade. This journey began when Carl applied for what he thought was a job as a “security guard,” only to find out the ad actually said “securities.” That slight misstep sparked a lifelong dedication to reshaping how we think about money.

Since then, Carl has become a Certified Financial Planner™, built and sold a successful investment firm, and spoken at financial and investment events worldwide—from Australia to South Africa, the UK, and major economic centers across Europe, Canada, and the United States. His bestsellers, The Behavior Gap and The One-Page Financial Plan, have been translated into over ten languages and continue to resonate globally.

Through his daily podcast, Behavior Gap Radio, which now has over 1,000 episodes and over one million downloads, Carl shares new perspectives on aligning our resources with what truly matters. His latest audio project, 50 Fires, backed by executive producers Chip and Joanna Gaines, explores the intersections of money and meaning with guests like Pete Holmes, David Whyte, Krista Tippett, and his favorite guest by far, his wife, Cori.

Carl founded The Society of Advice, a community of financial planners dedicated to the craft of advice. They gather for a monthly online workshop and frequent retreats in Park City, Utah.

In 2025, Carl will release a new book that, true to form, will be unlike anything seen in the personal finance section—and you better believe there will be sketches (97 of them, to be exact).

When he’s not exploring ideas about money, Carl, a Wilderness First Responder, can be found navigating Utah’s high mountain ridges on foot, skis, or bike. Married to Cori since 1995, they have four kids, whom they consider their best friends.

Key Takeaways:

1. There’s No Straight Path to Speaking Success: Carl’s journey to the stage was anything but linear. From failed in-store talks with zero attendees to playful stunts like tossing T-shirts at conferences, he emphasizes that “there’s nothing about my career people should try to follow exactly.” His story is a reminder that embracing originality, risk, and failure builds authenticity and resilience—the very qualities that make a speaker unforgettable.
2. Redefining ‘Thought Leadership’: Carl shares his discomfort with the label “thought leader,” preferring to let others use it as they see fit. Instead, he centers his identity on doing meaningful “work” rather than self-promotion. He suggests that impact comes when speakers and professionals focus on contributing genuine value rather than chasing labels or ego. The applause, he notes, is for the work and its effect, not just the person delivering it.
3. Conversation is at the Core of Financial Change: With his upcoming book and speaking style, Carl advocates for sparking conversations rather than providing one-size-fits-all answers. His “conversation grenades”—simple sketches paired with provocative questions—invite participants to reflect deeply and honestly about their money narratives. Real financial planning, Carl argues, is born from these open and sometimes messy dialogues, not just perfectly prepared plans.
4. Every Audience, Every Event is Unique: Rather than relying on standard keynotes, Carl favors a collaborative and tailored approach. He works with organizers to select the most relevant sketches and stories for their audience, ensuring the message resonates with their goals and culture. Whether for industry conferences or intimate client workshops, this approach leads to “scalable intimacy”—impactful moments that feel personal, even in large settings.
5. Travel and Perspective Fuel Personal and Professional Growth: Carl’s experiences living abroad and traveling for speaking gigs have profoundly shaped his views on money and life. He recounts how living in New Zealand challenged his American assumptions, and how international events broaden his horizons as much as his audiences’. The message: get comfortable being uncomfortable, ask more questions, and let new perspectives shift your own story around money and meaning.

Matt shares his unconventional path—from studying applied ethics and communications, to becoming a therapist, to life-coaching financial advisors, and then co-founding Proudmouth, the largest podcasting company for financial professionals. Through vivid stories and candid reflection, Matt discusses why being “irreplaceable” is the ultimate competitive edge for advisors in a commoditized industry, and unpacks his trademark blend of storytelling, practical wisdom, and emotional intelligence.

Whether you’re an advisor looking to differentiate your practice, an event planner searching for a dynamic speaker, or simply intrigued by the intersection of psychology and finance, this episode offers both inspiration and actionable insights.

About Matt Halloran

Matt Halloran is a master communicator, branding expert, and industry disruptor who has spent decades helping professionals build unshakable authority. As the co-founder of ProudMouth, he has empowered thousands of financial advisors, business leaders, and entrepreneurs to remove the gatekeepers of their industries and amplify their voices through podcasting. With over 1,000 podcast appearances as both host and guest, Matt has refined the art of impactful communication and influence.

Key Takeaways:

1. The Unmatched Power of Authenticity: Matt emphasizes that, in a world where most financial services are perceived as interchangeable, your uniqueness as a professional is your true advantage. Advisors must lean into who they genuinely are—quirks, stories, and all—to build genuine connections with clients. Authentic personal branding is what sets you apart in a sea of sameness.
2. Clients Buy You, Not Your Charts: The technical aspects of financial planning (charts, analytics, tax strategies) are considered table stakes. The differentiator is the advisor’s ability to foster trust, relatability, and human connection. Clients ultimately choose to work with you because of who you are—not just what you know.
3. Niche Down to Stand Out: Matt argues that hyper-specific focus is crucial in modern advisor marketing. Rather than attempting to appeal to every potential investor, advisors should hone in on a clear niche that aligns with their authentic interests or backgrounds (e.g., dentists, teachers). This focus enables personalized messaging and meaningful relationships, which outcompete mass-marketing efforts.
4. Building Multi-Generational Trust Requires Vulnerability: Earning the role of “family advisor”—not just for current clients but also their children and grandchildren—means being transparent, present, and real. Matt shares the importance of showing personal sides, sharing stories, and even allowing space for emotion in client meetings, drawing from his therapy background and passion for deep listening.
5. Advisors Must Do the Inner Work: Being authentically yourself on stage or in the boardroom isn’t always natural. Matt, a former therapist, underscores the need for self-work and emotional resilience. Advisors who are comfortable with their own vulnerabilities can better hold space for clients’ emotions—leading to stronger relationships, improved outcomes, and more rewarding practices.

Listen to this episode for practical strategies, personal anecdotes, and a fresh perspective on what it really means to show up—and stand out—in financial services. To book Matt Halloran for your next event or learn more about Financial Behavior Keynote Group, visit keynote.financial.

Resources

Shut the F up and Listen book: https://a.co/d/9V6E7M2

The episode kicks off with Ashley sharing the story of how she transitioned from clinical mental health work to speaking and consulting in the financial services arena. With a background shaped by her father’s CPA career, an April 15th birthday, and her marriage to a financial planner, Ashley reflects on the synergy between her expertise and the needs of the industry. She explains how her approach goes beyond numbers, helping advisors understand the human side of money, especially in the context of couples and families.

Mary invites Ashley to demystify what it looks like to integrate financial psychology into everyday advisory work. From revamping discovery processes to developing tools that help uncover client beliefs, values, and motivations, Ashley illustrates the importance of seeing clients as unique individuals and using that understanding to provide more relevant and impactful advice. The discussion also addresses the growing relevance of financial psychology in an era when clients can easily access commoditized information online or through AI, but still crave genuine human understanding.

Ashley previews her popular keynote, “Integrating Financial Psychology into Practice,” emphasizing its core message: understanding client psychology is not just a trend but a necessity for forward-thinking professionals. She shares powerful stories from her work, including a moving account of an advisor facing a client’s deep grief and how being equipped with the right questions and tools can lead to meaningful support. The conversation wraps up with personal insights into Ashley’s life, her family, and her passion for blending heartfelt connection with practical financial skills.

Meet Ashley Quamme

As a pioneering financial behavior specialist, Ashley is dedicated to revolutionizing the financial advisory industry. Through her practice Beyond the Plan®, Ashley specializes in helping financial firms implement and integrate financial psychology into their practices, elevating client experiences and outcomes. As a therapist, Ashley brings a depth of knowledge to the intersection of finance and psychology. This diverse background allows Ashley to bridge the gap between traditional financial planning and the psychological aspects of money management. In addition to her work with firms, she is also a speaker with the Financial Behavior Keynote Group and host of the Planning & Beyond™ podcast. As a wife and mom of two active pre-teens her nights and weekends are spent on a field or court and in the Starbucks drive-thru. 

Learn more and book her here.

Key Takeaways:

1. Financial Psychology is Essential, Not Optional: Ashley emphasizes that diving into client psychology isn’t just a “nice-to-have”—it’s fast becoming a critical differentiator for advisors. With technology rapidly automating the analytical side of planning, it’s the deeply human elements—understanding values, beliefs, fears, and motivations—that keep advisors relevant and indispensable.
2. Advisors Don’t Need to Be Therapists—But They Need Tools: Ashley is clear: her keynote is not about turning financial professionals into therapists. Instead, she equips them with practical questions, mindset shifts, and confidence to better support clients during emotional moments, helping them navigate discomfort and stuck points without crossing into therapy.
3. Client Communication Goes Far Beyond the Numbers: Successful planning isn’t only about analyzing spreadsheets. Ashley walks advisors through upgrading their discovery processes—moving past surface-level questions to understand what truly matters to clients, especially within couples and families, to craft more personalized and impactful plans.
4. Being Comfortable With Client Emotions is a Game-Changer: Emotional moments are inevitable—clients cry, face grief, or feel stuck. Ashley’s guidance helps advisors become more at ease with these situations. Practical takeaways include simply “being present,” asking open questions, or knowing when a referral might be needed, all while showing up as a compassionate human.
5. Resources and Continued Learning Make Integration Possible: Ashley offers plenty of support beyond the stage, with a podcast, a blog, and a helpful quiz on her website to determine if hiring a financial behavior officer is right for you or your firm. Advisors looking to build emotional intelligence and client-centric processes have accessible entry points for continued growth.

Timestamps:

00:00 "Financial Behavior Insights Podcast"

05:19 "Integrating Psychology in Financial Planning"

08:34 Emphasizing the Human Element

11:46 Therapeutic Strategies for Financial Professionals

15:00 Advisors Confront Emotional Challenges

17:01 "Advisors Handling Emotional Clients"

21:14 "Holistic Business Growth with Ashley"

To learn more about Ashley Quamme, her speaking topics, or to access her free resources, visit keynote.financial/ashley-quamme. Tune in to future episodes of Financial Behavior Thought Leaders for more insights from industry-leading voices!

Additional Resources:

• Quiz link: https://form.typeform.com/to/GeWPkz0C?typeform-source=www.beyondthefp.com
• Podcast: https://www.planningandbeyond.com/2381993
• Blog: https://www.beyondthefp.com/the-blog

The episode takes you behind the scenes as Kristy shares her journey from growing up in a service-oriented farm family to breaking new ground at the intersection of therapy and financial planning. She discusses her early passion for helping people, her academic path, and the powerful “aha” moment when she realized that couples’ money issues were a critical—yet overlooked—factor in relationships. Kristy and Mary also explore the evolution of her career from nervous public speaker to sought-after keynote presenter, and why integrating psychology into financial services is more essential than ever.

During their conversation, Kristy unpacks her most popular keynote, "Managing Financial Stress and Anxiety,” and reveals why financial professionals must understand both their clients’ and their own emotions. Through engaging stories from her work and research, she illustrates the difference between stress and anxiety, and offers practical tools for making complex psychological concepts accessible and actionable for advisors and their clients.

Five Key Takeaways:

1. Merging Mental Health and Money is Critical—for Clients and Advisors Alike: Dr. Archuleta emphasizes that finance is fundamentally a people business. She highlights how unresolved mental health dynamics—like stress, anxiety, and conflict—shape financial decisions. Yet, traditional financial training rarely addresses these issues, making it vital for today’s advisors to develop emotional intelligence and counseling skills.
2. Financial Stress and Financial Anxiety Are Not the Same Thing: A central message from Kristy’s keynote is that financial stress (triggered by specific stressors that can be resolved) is distinct from financial anxiety (an ongoing, generalized worry—even once stressors are removed). Understanding this difference helps advisors target their interventions more effectively and develop true empathy for clients’ struggles.
3. Your Emotions Directly Impact Your Clients’ Experience: Citing research and her own experience, Kristy reminds professionals that their own unaddressed stress and anxiety can “show up in the room” and affect their clients. Self-awareness and personal emotional regulation are therefore just as important as technical knowledge in building trust and promoting client well-being.
4. Therapeutic Tools Can Be Adapted for Financial Planning: Kristy discusses how frameworks from psychology—such as solution-focused therapy—can be adapted to advising and planning. By making these well-researched tools practical and relatable, she empowers advisors to support real behavioral change, without stepping outside their scope of practice.
5. The Power of Story—Both in Client Work and on Stage: Through memorable stories from the University of Georgia’s Love and Money Center, Kristy shows how collaborative, integrative approaches can make a dramatic difference for clients. She also reflects on making “hard things normalized” in her presentations, holding space for vulnerability and growth, and encouraging advisors to get comfortable with the emotions that inevitably arise in financial conversations.

If you’re looking for an engaging, insightful speaker for your next event—someone who can address the emotional side of money with clarity and compassion—you can learn more and book Dr. Kristy Archuleta at keynote.financial/kristy-l-archuleta.

Thanks for joining us on this episode of Financial Behavior Thought Leaders. Join us next time for more insightful discussions with the voices influencing the financial industry.

Additional Resources:

• Financial Therapy: Theory, Research, & Practice
• Financial Planning & Counseling Scales
• Graduate Certificate in Behavioral Financial Planning & Financial Therapy

This conversation centers around Tim’s flagship presentation, “Winning The Work: A Threefold Growth Plan for Professional Advisors,” and unpacks how advisors can integrate personal values, professional skill, and business development for sustainable, holistic success.

Mary and Tim begin with a behind-the-scenes look at Tim’s path to the stage, sharing candid stories of his first (rain-soaked and almost-late) media appearance and how teaching at Towson University led him to rewrite the textbook—literally—for financial planning students. 

Their discussion then shifts to the heart of Tim’s keynote. Tim explains his belief that “personal finance is more personal than finance,” emphasizing the necessity of blending behavioral insights with the technical side of advising. The episode delves into his threefold framework: business development, professional development, and—often neglected—personal growth. Tim also shares the value of true relationship management, grounding the conversation with practical examples and the power of following through on intentions.

You’ll hear a powerful, personal story from Tim’s own life—a near-fatal car accident—that shaped his commitment to vulnerability, growth, and purposeful storytelling from the stage. Behind every presentation, Tim reveals, is a drive not only to teach, but to engage and entertain, ultimately building deeper trust with every audience.

Five Key Takeaways:

1. Personal Finance is Inherently Personal: Tim reiterates that technical knowledge, while essential, is insufficient on its own—advisors must recognize and address the emotional and behavioral components driving client decisions. By making personal finance more about the person than just the numbers, advisors can foster stronger client relationships and drive real change.
2. Threefold Growth for Advisors is Essential: Tim’s “Winning The Work” keynote centers on the interconnectedness of business development, professional development, and personal growth. Excelling in just one or two areas can leave an advisor limited; true success comes when all three are intentionally cultivated and aligned with core values.
3. Relationship Management is More Than a Job Title: Authentic relationship management means being a trust-builder in one’s community and staying accountable for keeping in touch and following up—going beyond surface-level intentions. This simple practice can set financial professionals apart and opens doors to new opportunities, deeper trust, and personal satisfaction.
4. Vulnerability and Storytelling Build Trust: Sharing personal stories—even those rooted in difficult or painful experiences—can forge genuine connections with audiences. Tim’s willingness to be vulnerable on stage is a powerful reminder that advisors don’t have to be the “smartest person in the room” to make an impact. Instead, relatability, honesty, and humanity are key drivers of trust and memorability.
5. Creativity and Fun are Integral to Career Fulfillment: Tim discusses how speaking, writing, and creating serve as outlets for his creativity and make his work deeply satisfying. He encourages other advisors to find and embrace their own creative “itch,” stressing that the best financial professionals infuse their practice with enjoyment, self-expression, and a sense of purpose—making financial advising not just a job, but a dream profession.

If you’re looking for a speaker who can offer a holistic approach to business growth—someone who blends personal development with professional strategies—you can learn more and book Tim Maurer at keynote.financial/tim-maurer.

Thanks for joining us on Financial Behavior Thought Leaders. We’ll be back soon with more conversations that bring you closer to the leading voices in financial services.

Additional Resources:

Simple Money: https://a.co/d/1uxQUsT

The Ultimate Financial Plan: Balancing Your Money and Life: https://a.co/d/c1QcqqX

Mary opens up about her own journey from Pentagon presentations to PhD research and the pivotal moment that inspired her to democratize access to world-class financial speakers. She explains why this podcast exists—to make the expertise of leading thought leaders accessible to a broader, global audience, whether you’re booking your next keynote or looking for inspiration to ignite your practice. Kristy and Mary discuss the unique evolution and growing demand for financial behavior topics, shedding light on why skills like emotional intelligence, empathy, and the psychology of money are more essential than ever.

The conversation also covers the origins of the Financial Behavior Keynote Group, the special “community of artists” it fosters among thought leaders, and what truly sets FBKG apart from traditional speaker bureaus. Mary shares practical insight into booking a speaker and reveals how even smaller events can spark life-changing “aha!” moments for both clients and advisors.

Five Key Takeaways:

1. Democratizing Financial Thought Leadership: Mary founded this podcast and FBKG to make important, research-driven financial topics accessible to more people—not just those lucky enough to be in the room for a live event. The goal is to break down barriers and empower both financial professionals and the audiences they serve with transformative ideas.
2. The Rise of Financial Behavior and Essential Skills: There’s an industry-wide shift from technical know-how alone toward the “human side of money”—skills like emotional intelligence, financial empathy, and client communication. Mary and Kristy discuss how these so-called “soft skills” are now recognized as essential skills for driving real change, meeting client needs, and staying relevant in a rapidly evolving, tech-driven field.
3. Where Evidence Meets Experience: FBKG is uniquely positioned at the intersection of research and real-world practice. Speakers are experienced professionals with deep academic credentials, able to deliver evidence-based insights in engaging, actionable ways that connect with both advisors and clients.
4. Community Over Competition: The origin story of FBKG is rooted in collaboration. What started as a small mastermind group has grown into a vibrant “artist community” where thought leaders support and elevate one another. Mary believes in an abundance mindset—“rising tides lift all boats”—and emphasizes that breakthroughs happen when practitioners and researchers bridge their worlds.
5. Accessible, Impactful Experiences for Every Audience: Booking a high-impact financial behavior speaker isn’t just for big conferences—smaller team trainings and intimate client events can be just as transformative. FBKG streamlines the process, matching event needs and making logistics easy, whether you have a firm plan or just a spark of an idea. Sometimes, the most profound changes happen when a fresh voice helps people see money and themselves in a new way.

Subscribe to Financial Behavior Thought Leaders and stay tuned as we bring more behind-the-scenes conversations with the brightest minds in financial behavior and advice!

Watch Dr. Michael Thomas’s TedX Talk on Financial Empathy: https://youtu.be/3hoM5ly2igk.

Find a speaker for your next event or client meeting: https://keynote.financial/speaker-search/

Put your date on hold: https://keynote.financial/contact-us/

Welcome to Financial Behavior Thought Leaders–the podcast that gives you an exclusive, behind-the-scenes look at the most sought-after speakers in financial services.

This show is hosted by Dr. Mary Bell Carlson, founder of Financial Behavior Keynote Group, where we represent the best financial thought leaders and speakers in the industry. Every day, financial advisors, event organizers, and industry professionals are searching for dynamic speakers to educate, inspire, and engage their audiences—but how do you find the perfect one?

That’s where this podcast comes in. Every other week, I sit down with top financial speakers to uncover their journey, explore their most powerful keynotes, and give you a front-row seat to the stories that make their talks unforgettable. You’ll hear insider insights, a preview of their message, and even a behind-the-scenes look at what it’s really like to work with them.

Listen every other week for conversations around:

Financial Behavior & Psychology

• Money decisions aren’t just logical—they’re deeply emotional and psychological. We explore the behavioral biases, habits, and mindsets that shape financial choices, helping financial professionals better understand both their clients and themselves. From the latest research in behavioral finance to practical applications in advising, we uncover how psychology influences money and how to reshape financial behaviors for better outcomes.

Financial Wellness

• True financial success goes beyond wealth—it’s about overall well-being. This podcast dives into holistic financial wellness, addressing not just numbers but stress, confidence, and long-term security. We discuss strategies to help clients achieve balance in their financial lives while ensuring advisors have the tools to promote sustainable financial health.

Emotional Intelligence & Resiliency

• Serving others in their financial journey can be rewarding—but also draining. Financial professionals face unique pressures, from emotional client interactions to regulatory demands. We focus on resilience, stress management, and mental well-being, offering insights on how to thrive in a high-pressure industry while maintaining personal fulfillment and balance.

Communication

• Effective advising isn’t just about knowledge—it’s about connection. We dive into communication strategies that build trust, foster engagement, and help financial professionals navigate difficult money conversations. Whether it's coaching clients through emotional decisions or refining your storytelling skills, we explore ways to make financial discussions more impactful.

Practice Management

• Running a successful financial practice requires more than technical expertise. We discuss best practices for growing and managing a financial advisory business, from operational efficiency to client experience. Whether you're looking to improve workflows, scale your firm, or enhance client relationships, we provide insights to help you build a thriving, sustainable practice.

Marketing & Technology for Financial Advisors 

• Staying ahead in a rapidly evolving industry means leveraging the right tools and strategies. We explore cutting-edge marketing techniques and technology solutions that help financial advisors attract clients, improve engagement, and streamline operations. From digital branding and content marketing to fintech innovations and AI-driven client insights, we provide practical ways to modernize and grow your advisory practice.

Whether you’re planning a client event, booking a major conference keynote, or just want to learn from some of the brightest minds in financial services, Financial Behavior Thought Leaders is your all-access pass to the best in the business.

Subscribe now and join me as we go beyond the podium to meet the voices shaping the future of financial thought leadership.