Episode Overview

In this episode, we sit down with Thomas Helms, serial entrepreneur and founder of Crispa, a modern accounting platform rethinking how startups manage their finances.

Thomas shares his journey from growing up on a Danish farm — where hard work, ownership, and problem-solving were daily realities — to management consulting, and ultimately into entrepreneurship. Along the way, he reflects on the mindset shifts required to move from strategy decks to building real products, teams, and companies.

We dive deep into the inefficiencies of traditional accounting, the role of automation and AI in modern finance, and what it really takes to build and scale a FinTech company across borders. This conversation blends personal story with highly practical insights for founders navigating fundraising, team building, and fast-moving markets.

💡 Key Takeaways

1. Entrepreneurship demands relentless effort, resilience, and curiosity
2. Deep understanding of financial operations is a superpower for founders
3. Automation and AI are essential to scaling modern startups efficiently
4. Small, empowered teams can outperform much larger organisations
5. Fundraising works best when treated as a structured, intentional process
6. Flexibility in technology and workflows enables long-term scalability
7. Authentic leadership builds trust with both teams and investors
8. Experimentation and iteration are critical to sustained innovation

🗣️ Sound Bites

1. “You need to be so much on top of those things.”
2. “Every no brings me closer to a yes.”
3. “Do things that don’t scale.”

🧭 Chapters

00:00 – Introduction to Thomas Helms and Crispa

01:48 – Childhood Influences on Entrepreneurship

05:41 – Transitioning from Corporate Life to Startups

09:33 – Lessons from Consulting and Startup Execution

13:17 – Building a Small, High-Impact Team

16:59 – Why Traditional Accounting Systems Are Broken

21:02 – The Reality of Being a Solo Founder

24:45 – Hiring, Empowerment, and Trust

28:38 – Vision, Values, and Company Culture

32:20 – Vulnerability and Risk in FinTech

36:03 – Fundraising Lessons and Strategy

39:37 – Valuation, Timing, and Investor Alignment

42:21 – Strategic Pivot: Platform vs. Firm Model

45:39 – International Expansion & Regulatory Complexity

49:22 – Cold Calling and Learning Sales

54:50 – Choosing the Right Technology Stack

59:56 – Early-Stage Startup Challenges

01:02:10 – Maximising Long-Term Value and Cash Flow

🧠 Why You’ll Love This Episode

If you’re a founder who wants to actually understand your numbers, not just outsource them, this episode is for you. Thomas offers a rare mix of strategic clarity and operational honesty — from fundraising realities to building tech that truly scales. It’s a grounded, no-fluff look at what it takes to build a FinTech company from scratch, and why financial literacy is one of the most underrated founder skills.

🏷️ Keywords

Entrepreneurship, FinTech, Accounting, Crispa, Fundraising, Automation, AI, Leadership, Team Building, Startup Scaling

🏢 Companies Mentioned

1. Crispa

What if frozen food wasn’t a compromise — but the future of healthy, sustainable eating?

In this Founders Meeting episode, we sit down with Benjamin, co-founder of Every, a Berlin-based company redefining convenient food with chef-crafted, plant-based frozen meals. Every isn’t just building a food brand — they’re rebuilding trust in the frozen aisle.

Benjamin shares the journey of starting Every with his lifelong friend Casimir, the challenges of sourcing high-quality ingredients, and how shock-freezing technology preserves nutrients, flavour, and integrity. We explore how transparency, sustainability, and shared mealtimes sit at the heart of their mission — and why frozen food deserves a rebrand.

This conversation goes beyond product. It’s about culture, connection, and building a food company rooted in values.

🔑 In this episode, we talk about:

Why Every exists — and the problem with modern convenience food

The cultural importance of shared mealtimes

Building a plant-based brand for everyone, not just vegans

The sourcing challenges within the food industry

How shock freezing preserves nutrients and reduces waste

Transparency in packaging and building consumer trust

Launching a company with a lifelong friend

Financing and early-stage decisions

Community-driven growth and customer feedback

Reframing frozen food as premium, sustainable, and delicious

🧠 Key Takeaways:

Healthy eating should be effortless and enjoyable.

Shared mealtimes foster connection in a fast-paced world.

Shock freezing locks in nutrients and quality.

Transparency builds trust in a sceptical food market.

Plant-based food can appeal to a broad, mainstream audience.

Building a business with a friend requires clarity and shared values.

Sustainability and quality sourcing are long-term competitive advantages.

Community engagement strengthens both brand and product.

💬 Sound Bites:

“The future of frozen food is sustainability.”

“Shared mealtimes foster connections.”

“Trust in the food industry is essential.”

“Healthy eating should never feel like a compromise.”

📍 Chapter Highlights:

00:00 – Introduction to Every and Its Mission

02:21 – Healthy Eating & Convenience

05:23 – Childhood Influences and Food Heritage

08:04 – Starting Every

11:10 – Sourcing & Sustainability

14:17 – Packaging & Direct-to-Consumer Strategy

17:02 – Shock Freezing Explained

20:18 – Challenges in Frozen Goods

23:01 – The Future of Frozen Food

26:06 – Plant-Based Market Perceptions

29:14 – Building a Company with a Friend

48:52 – Early Challenges & Decisions

50:41 – Financing the Journey

51:44 – Strategic Partnerships

55:04 – Shared Values

55:54 – Branding Evolution

01:07:36 – Core Market Focus

01:09:39 – Customer Education

01:20:07 – Shared Mealtimes

01:24:16 – Community Engagement

🔗 Links & Resources:

🥦 Every → https://every-foods.com/

📍 Berlin, Germany

🧡 Why You’ll Love This Episode:

If you’re building a mission-driven brand — especially in a competitive, trust-sensitive industry — this episode is packed with insights. Benjamin shares what it really takes to challenge category assumptions, build with integrity, and create a product that aligns convenience with quality. It’s a powerful reminder that food isn’t just fuel — it’s culture, connection, and community.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If your brand is growing but your positioning, messaging, or differentiation isn’t as strong as your product — we+ll fix that.

1. 👉 Apply for your FREE Brand Masterplan 🦄

Are you approaching sales as a transaction—or as a conversation that transforms your business?

In this second BONUS episode, we’re joined by Matt Essam, business coach and author, to rethink how founders approach sales. Rather than a numbers game, Matt reframes sales as a process of helping clients make decisions through curiosity, compassion, and courage.

Throughout our discussion, we explore the psychology behind buying, the importance of active listening, and why reframing the stigma around sales can unlock transformative conversations. Matt shares insights from his journey, practical strategies for founders, and the mindset shifts that allow sales to become both effective and human.

Whether you’re running a startup, scaling a creative agency, or just navigating client conversations, this episode will help you see sales as a relationship-building tool rather than a necessary evil.

🔑 In this episode, we talk about:

1. Why sales is fundamentally about communication and decision-making
2. Overcoming the stigma around sales and reframing it as service
3. The role of curiosity, compassion, and courage in client conversations
4. Differentiating your offerings in a crowded market
5. Emotional intelligence and the psychology of buying
6. Balancing sales automation with personal connection
7. The Traffic Light Method for understanding client readiness
8. How transformational sales conversations build brand equity

🧠 Key Takeaways:

1. Sales isn’t coercion—it’s facilitation. Helping clients make informed decisions is the goal.
2. Courage is essential: asking the hard questions builds trust and clarity.
3. Emotional intelligence drives buying decisions—understanding your client matters.
4. Differentiation reduces competition and increases demand.
5. Sales conversations can be transformational, benefiting both the founder and the client.
6. Automation is helpful, but human connection remains irreplaceable.
7. Founders can reframe sales from a dreaded task into a relationship-building practice.

💬 Sound Bites / Quotes:

1. “Sales is about curiosity and compassion.”
2. “Sales is not something you do to someone.”
3. “Sales is a transformational conversation.”
4. “The courage to ask difficult questions builds trust.”
5. “Helping clients make decisions is the real art of selling.”

📍 Chapter Highlights:

00:00 – Introduction to Sales and Coaching

02:42 – The Importance of Communication in Sales

05:46 – The Evolution of Sales Perspectives

08:41 – Mastering Sales: A Personal Journey

11:38 – Understanding Sales Conversations

14:22 – Emotional Drivers in Sales

17:10 – The Shift from Marketing to Coaching

19:56 – Finding Purpose in Coaching

22:53 – Courage in Sales Conversations

25:49 – Asking Difficult Questions in Sales

35:28 – Launching vs. Selling: Understanding the Difference

38:13 – Selling Before You Build: The Importance of Validation

41:09 – The Value of Free Time: Sharing Your Expertise

42:47 – Learning from Experience: The Role of Mentorship

45:43 – Challenging Conversations: The Art of Sales

56:00 – The Future of Sales: Automation and AI

58:55 – Differentiation in a Crowded Market: The Courage to Stand Out

🔗 Links & Resources:

🌐 Creative Courage Podcast → https://creativecouragepodcast.podbean.com/

🌐 Matt Essam | Creative Life Website → https://www.mattessam.co.uk/

🌐 Matt Essam on LinkedIn → https://www.linkedin.com/in/mattessam/

Companies mentioned:

Serious Business | Creative Life | Creative Courage | Daniel Priestley | Key Person of Influence

🧡 Why You’ll Love This Episode:

This BONUS episode is a masterclass in reframing sales for founders. Matt shows that sales isn’t about pressure or persuasion—it’s about empathy, curiosity, and connection. If you’ve ever felt intimidated by selling or struggled to make your offer heard, this episode will transform how you think about client conversations, helping you create relationships that last and grow your business.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻

👉 Apply for your FREE Brand Masterplan 🦄

What does it take to build a tech startup in a crowded market—while staying authentic, visible, and resilient?

In this episode, Helga sits down with Ahana Banerjee, founder of Clear, a skincare-tracking app designed to cut through the noise of an oversaturated beauty industry. From growing up across the UK, India, and Singapore to teaching herself how to code, Ahana’s journey reflects the power of discipline, vulnerability, and intentional personal branding in entrepreneurship.

Together, we explore what it means to be a young female founder in tech, how vulnerability can become a competitive advantage, and why building both a product and a personal brand requires consistency, resilience, and belief—especially when facing bias in fundraising. Ahana also shares how Clear balances a dual business model, serving both consumers and global skincare brands through data-driven insights.

This episode is an honest look at startup life behind the scenes—rejections, resilience, and the long game of building something meaningful.

🔑 In this episode, we talk about:

Growing up across cultures and how it shaped Ahana’s entrepreneurial mindset

The personal skincare struggles that inspired the creation of Clear

Teaching herself to code and transitioning from academia to startups

Using vulnerability as a strength in personal branding

Building credibility as a young female founder in tech

Navigating bias and rejection in fundraising

Balancing consumer value with brand monetisation

Why discipline matters more than motivation in content and growth

Scaling a startup while protecting team culture

🧠 Key Takeaways:

Vulnerability can be a powerful tool for trust and connection.

Personal branding requires consistency, not perfection.

Fundraising resilience means expecting rejection—and continuing anyway.

Strong team culture is critical as startups begin to scale.

Understanding both user and brand needs unlocks sustainable growth.

Entrepreneurship is a long game built on discipline and belief.

📍 Chapter Highlights:

00:00 – Introduction to Ahana and Clear

02:34 – Growing up across cultures

12:35 – Discovering coding and technical confidence

15:31 – The moment that sparked Clear

26:13 – Committing fully to the startup journey

28:06 – Vulnerability and personal branding

31:56 – Credibility challenges as a young founder

33:03 – Consistency and content creation

36:21 – Authenticity on social media

46:16 – Personal support systems

53:16 – Facing bias as a female founder

59:00 – Navigating fundraising realities

01:10:00 – Resilience and leadership

01:20:58 – Balancing consumer and brand needs

01:24:17 – Scaling Clear and future growth

🔗 Links & Resources:

📱 Clear App → getclearapp.com

👤 Ahana Banerjee → LinkedIn

🌍 Companies mentioned: Clear, L’Oréal, Beiersdorf, Unilever, Y Combinator, Forbes

🧡 Why You’ll Love This Episode:

This conversation is a powerful reminder that building a startup isn’t just about technology or traction—it’s about identity, resilience, and showing up honestly. Ahana’s story offers inspiration for founders navigating self-doubt, bias, and the pressure to prove themselves, while still building with integrity and intention.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that now👇🏻

👉 Apply for your FREE Brand Masterplan 🦄

What happens when technology, self-discovery, and environmental awareness collide?

In this episode, we sit down with Georg Molzer, founder of Shadowmap, a groundbreaking platform that visualises sunlight and shadows in three dimensions. What begins as a conversation about sunlight, urban planning, and innovation quickly unfolds into a much deeper exploration of authenticity, personal growth, and the often exhausting work of becoming yourself.

Georg shares how living in dense urban environments sparked the idea behind Shadowmap, a tool now used by architects, urban planners, and individuals who want to better understand their relationship with sunlight. Alongside the technical journey, Georg opens up about his inner journey — from making mistakes and seeking forgiveness, to embracing authenticity as an ongoing, imperfect process.

This episode bridges the worlds of entrepreneurship, self-discovery, spirituality, and impact, offering listeners both practical insights and reflective depth.

🔑 In this episode, we explore:

1. Why authenticity is a lifelong process — not a destination
2. The emotional and spiritual work behind entrepreneurship
3. How Shadowmap tracks sunlight and shadows in 3D
4. Democratizing access to sunlight in dense urban spaces
5. Making mistakes, taking responsibility, and asking for forgiveness
6. Why self-discovery can be deeply exhausting — and necessary
7. Integrating personal growth with leadership and business
8. The role of awareness and consciousness in innovation
9. Building community around shared values and wellbeing

🧠 Key Takeaways:

1. Authenticity is encouraged by the universe — but it requires effort.
2. Self-discovery is a continuous and often uncomfortable journey.
3. Making mistakes is a natural and essential part of growth.
4. Asking for forgiveness is a vital step in becoming more authentic.
5. Being true to yourself does not mean being perfect.
6. Authenticity can unintentionally cause friction or harm — awareness matters.
7. Personal growth demands commitment, courage, and reflection.
8. Embracing your true self is foundational to meaningful work and life.

📍 Chapter Highlights:

00:00 – Introduction and Insights from Georg

00:32 – Exploring Modern Health Myths

(Full chapter expansion can be added once final timestamps are locked)

🎧 Sound Bites:

“This is the work, which is exhausting.”

“This is a process as well.”

“You will make mistakes.”

🧡 Why You’ll Love This Episode:

This episode goes beyond tactics and tools. It’s a raw, thoughtful conversation about what it really means to build something meaningful — both externally and internally. Georg’s reflections on authenticity, forgiveness, and growth offer rare honesty, while Shadowmap stands as a powerful example of how personal experience can inspire impactful innovation. If you’re a founder, creative, or someone navigating their own path of self-discovery, this conversation will resonate deeply.

🔗 Links & Resources:

🌞 Shadowmap → https://shadowmap.org/

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If your business is growing but your brand, positioning, or story no longer reflects who you truly are — it’s time to realign.

👉 Apply for your FREE Brand Masterplan 🦄

How do you transform one of life’s most painful experiences into a source of healing, innovation, and community?

In this episode, we sit down with Yin — founder of Halmos, a beautifully designed app built to support people navigating heartbreak. After experiencing a profound emotional loss, Yin found herself searching for tools that could guide her through grief, self-discovery, and rebuilding her identity. When she realised those tools didn’t exist, she decided to create them herself.

Through our conversation, Yin shares the deeply personal story that sparked Halmos, her transition from life in Singapore to entrepreneurship in the Nordics, and the emotional resilience required to build something meaningful from the ashes of heartbreak. We explore how Halmos blends digital rituals, journaling, community, and self-love to create a safe emotional container for anyone experiencing loss.

Whether you’ve lived through heartbreak, are building something from a deeply personal place, or simply want to understand the emotional journeys that shape founders — this episode will stay with you long after listening.

🔑 In this episode, we talk about:

• How heartbreak sparked the creation of Halmos
• The emotional realities founders rarely talk about
• Why digital rituals help create closure
• Building resilience through loss and uncertainty
• The loneliness of being a solo founder — and how to navigate it
• Rebranding Halmos and crafting a brand rooted in healing
• Cultural shifts: from Singapore to the Nordics
• The power of community during emotional transitions
• B2C challenges in the app market and growth strategies
• How journaling, self-reflection, and AI support emotional recovery

🧠 Key Takeaways:

• Every ending is a new beginning.
• Heartbreak can be a catalyst for creativity, clarity, and reinvention.
• Digital rituals help users process grief and find emotional closure.
• Community support is essential when navigating emotional pain.
• Branding that mirrors the healing journey builds trust and resonance.
• Solo founding requires resilience, mentorship, and a strong network.
• Halmos’ organic growth reflects the universal nature of heartbreak.
• Tools like journaling and AI-insights give users emotional grounding and self-awareness.

📍 Chapter Highlights:

00:00 – Introduction to Halmos and Its Founder

02:29 – Yin's Journey: From Childhood to Entrepreneurship

05:48 – The Birth of Halmos: A Solution to Heartbreak

08:38 – Navigating the Startup Landscape

11:31 – Rebranding and the Vision for Halmos

14:51 – Building Resilience Through Heartbreak

17:38 – The Role of Community in Healing

20:27 – Pitching and Presenting: Lessons Learned

23:34 – Goals and Aspirations

42:00 – Building Halmos: The Journey Ahead

43:43 – Tools for Healing: Rituals, Journaling & Support

46:43 – The Importance of Community in Heartbreak

49:32 – Understanding Emotional Loss

51:25 – Data Insights: The Reality of Heartbreak

54:36 – Organic Growth and Market Response

01:00:20 – The Challenge of B2C

01:02:58 – Funding Strategies: Angels vs. VCs

01:04:45 – The Future of Halmos

01:10:07 – Embracing Life Experiences

01:12:19 – The Impact of Dating Apps

01:15:12 – Navigating Relationships and Breakups

01:18:56 – Building Resilience Through Heartbreak

01:22:29 – The Journey of Self-Love

01:25:52 – Lessons from Love and Heartbreak

01:32:20 – Finding Value in Emotions

01:33:55 – The Importance of Support Systems

🔗 Links & Resources:

🌿 Halmos → https://www.halmos.co/

🎧 Sound Bites:

“Every ending is a new beginning.”

“I want to empower broken hearts.”

“I am tougher than tough situations.”

🧡 Why You’ll Love This Episode:

This conversation is a powerful reminder that vulnerability is not weakness — it is the birthplace of innovation, resilience, and human connection. Yin shows us how a deeply personal experience can evolve into a meaningful product that helps thousands heal, reflect, and grow. Whether you’re a founder, a romantic, or someone rebuilding after loss, this episode offers comfort, courage, and creativity.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up — let’s fix that.

👉 Apply for your FREE Brand Masterplan 🦄

What does it take to turn a simple coffee shop stamp card into a scalable loyalty platform now used by businesses across the Nordics?

In this episode, we sit down with Joseph Nimoson, founder of Wolve, to explore the evolution of modern loyalty programs—and the entrepreneurial journey that started behind a café counter in Norway. From the quiet coziness of Nordic winters to the complexities of venture capital, Joseph shares how curiosity, resilience, and customer obsession shaped Wolve into a powerful B2B tool for driving retention and long-term growth.

Through our conversation, Joseph opens up about the real challenges of being a first-time solo founder, the importance of team culture, and why customer loyalty will increasingly depend on digital experiences, creativity, and genuine relationships—not just discounts.

Whether you're an operator, founder, or someone fascinated by the future of retention, this episode sheds light on how loyalty is being redefined for both B2B and B2C businesses.

🔑 In this episode, we talk about:

• How Nordic winters shaped Joseph's entrepreneurial mindset
• The unexpected moment in a coffee shop that sparked the idea for Wolve
• Evolving from a physical stamp card to a fully digital loyalty platform
• The importance of team culture and shared values in early-stage startups
• Navigating investor expectations and the VC landscape as a first-time founder
• Why loyalty is about building relationships, not running promotions
• B2B vs. B2C loyalty: what actually works and why
• The decline of third-party cookies and what it means for customer engagement
• Creative loyalty strategies that go far beyond points and rewards
• Lessons Joseph learned as a solo founder building from scratch

🧠 Key Takeaways:

• “Nordic winter brings a unique cosiness.” The environment shapes how Joseph thinks about customer experience and simplicity.
• Loyalty is shifting from transactional to relationship-driven.
• Creativity is becoming a competitive advantage in customer retention.
• Building a strong internal culture is one of the biggest predictors of startup success.
• B2B businesses can unlock massive value with smart loyalty strategies—not just consumer brands.
• The future of loyalty is fully digital, integrated, and personalised.
• First-time founders learn fast—especially through mistakes.
• Founders must adapt as consumer tracking shifts away from cookies.
• Before fundraising, you need conviction, clarity, and persistence.

📍 Chapter Highlights:

00:00 – Nordic Winter Excitement

02:57 – Journey into Entrepreneurship

05:45 – The Evolution of Wolve

09:07 – Building a Team and Technical Background

11:59 – From Prototype to Venture Capital

14:58 – Understanding Customer Loyalty

17:49 – Diverse Loyalty Programs

20:36 – Innovative Loyalty Strategies

23:36 – Sustainability and Customer Engagement

26:45 – Real-World Examples of Loyalty Programs

33:00 – Retaining Customers in Subscription Models

39:24 – Building Relationships: The Heart of Customer Loyalty

45:14 – The Future of Loyalty & Digital Transformation

53:01 – Creative Loyalty Programs Beyond Discounts

01:07:07 – The Loyalty Game: Consumer Perspectives

01:09:27 – Modernising Loyalty Programs

01:11:14 – The Importance of Consumer Awareness

01:13:14 – Building a Community Around Loyalty

01:16:33 – Navigating the Venture Capital Landscape

01:19:42 – Challenges of Being a Solo Founder

01:21:57 – Cultural Foundations in Startups

01:28:14 – Incentivising Team Members for Success

🔗 Links & Resources:

🌍 Wolve → https://wolve.ai/

Joseph Nimoson on LinkedIn

🧡 Why You’ll Love This Episode:

This conversation shines a light on what loyalty really means today—not points, not promos, but genuine long-term relationships. Joseph brings a rare blend of humility, creativity, and practicality as he shares what it takes to turn customer experience into a growth engine. If you’ve ever wondered how a small idea can evolve into a scalable platform—or how loyalty is being reimagined for the next decade—this episode is for you.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, or your brand hasn’t caught up—let’s fix that 👇🏻

👉 Apply for your FREE Brand Masterplan 🦄🎙️

How do you navigate career changes, doubt or uncertainty, find meaningful work, and build something that helps others do the same?

In this episode, we sit down with Ann-Sophie Czech, co-founder of ChangePath, a digital career-orientation platform helping young professionals understand their values, strengths, and aspirations. After climbing the corporate ladder at global companies like Publicis, MasterCard, Coca-Cola, and Procter & Gamble, Ann-Sophie hit her own moment of questioning: Is this the life I want? That pivotal reflection ultimately sparked her journey into entrepreneurship.

Through our conversation, Ann-Sophie opens up about the emotional complexity of career crises, the role of mental health in professional fulfilment, and why self-reflection should sit at the centre of every career transition. We delve into how ChangePath combines AI with human insight to create personalised career recommendations, explore how work-life balance varies across cultures, and discuss why community support is crucial for navigating significant change.

Whether you’re exploring a career shift, building a company, or simply questioning what's next, this episode will help you rethink your path with greater clarity, courage, and compassion.

🔑 In this episode, we talk about:

• Ann-Sophie’s multicultural upbringing and early entrepreneurial influences
• Her journey up the corporate ladder — and what triggered her transition
• Why career crises often start with subtle emotional signals
• The role of mental health in career satisfaction
• How work-life balance differs across European cultures
• The origin story of ChangePath and its mission
• How AI and self-reflection combine to deliver personalised career guidance
• Real client stories and the psychology behind career decisions
• Why networking and community matter during periods of transition
• The realities of startup life: co-founders, scaling, and resilience
• Remote work, founder dynamics, and the pressures of being “on”
• Celebrating small wins to maintain motivation as a founder

🧠 Key Takeaways:

• Self-discovery is the foundation of career clarity. You can’t choose the right path without understanding yourself first.
• “Change is super hard.” But it becomes easier with community, reflection, and support.
• AI can enhance—not replace—the human side of career orientation. Insight + technology = powerful guidance.
• Work-life balance is cultural. Where you live shapes how you work, rest, and thrive.
• Resilience is essential in entrepreneurship. The lows teach as much as the highs.
• Celebrate small wins. Progress becomes visible only when you acknowledge it.

📍 Chapter Highlights:

00:00 – Introduction to Ann-Sophie Czech and ChangePath

02:52 – Early influences and entrepreneurial sparks

05:47 – Climbing the corporate ladder: lessons from global brands

08:34 – The pivotal moment: transitioning to ChangePath

11:42 – Understanding career crises and mental health

14:39 – Work-life balance and cultural differences

17:17 – ChangePath: A digital solution for career orientation

20:17 – The role of self-reflection in career development

23:09 – Ikigai: finding joy and purpose at work

25:45 – Success stories and real-world applications

50:14 – Understanding workplace realities

53:04 – The Career Path Simulator

58:34 – Celebrating achievements in the workplace

01:00:54 – Navigating co-founder relationships

01:08:55 – The dynamics of remote work

01:19:38 – Challenges of startup founding

01:23:35 – Scaling ChangePath

01:27:06 – Advice for aspiring founders

🔗 Links & Resources:

🌍 ChangePath → https://www.changepath.ai/en

🧡 Why You’ll Love This Episode:

This is an episode for anyone standing at a crossroads. Ann-Sophie brings extraordinary clarity to the emotional and practical challenges of changing careers—and offers a new, human-centred way to think about professional fulfilment. Her blend of honesty, vulnerability, and strategic insight will help you rethink where you’re headed, why it matters, and how to take the next step with confidence.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If your startup is growing fast but your story, your brand, your messaging haven’t caught up—let’s fix that 👇🏻

👉 Apply for your FREE Brand Masterplan 🦄

How do you build enduring startups that balance structure and freedom—while staying true to your humanity?

In this episode, we sit down with Sharon Klaver, serial entrepreneur and co-founder of Builders, a Rotterdam-based venture studio that turns early ideas into impactful, scalable companies. With over 17 years of experience across diverse tech ventures, Sharon shares how she’s mastered the art of blending data-driven precision with deep human insight to create startups that truly last.

From launching her first company at 16 to building Builders into a thriving ecosystem for founders, Sharon’s story is one of resilience, curiosity, and authenticity. She opens up about the lessons learned from both successes and missteps, offering a raw look at the realities of entrepreneurship—from navigating partnerships to balancing motherhood with leadership.

Together, we explore what it really takes to create companies with purpose—why validation should come before building, how founders can design structure without stifling creativity, and why authenticity remains the strongest foundation of all.

🔑 In this episode, we talk about:

• Sharon’s journey from teenage founder to serial entrepreneur
• The origins and vision behind Builders, and what makes its venture model unique
• Why data-driven decision-making is vital for startup success
• Balancing creativity and structure in fast-moving ventures
• The importance of celebrating small wins along the entrepreneurial path
• How motherhood reshaped Sharon’s approach to leadership and work-life integration
• Building “mini brands” to establish early trust and validation
• Rethinking unicorn culture—why lasting companies matter more than hype
• The Builders model: working in-house with founders to accelerate quality and impact
• Lessons on collaboration, curiosity, and staying grounded through the journey

🧠 Key Takeaways:

• “First sell, then build.” Validation is the most powerful form of focus.
• Lasting beats unicorn. True success is building something sustainable and meaningful.
• Structure fuels creativity. Boundaries empower founders to innovate with clarity.
• Personal brand = trust. Every founder is also the face of their venture.
• Celebrate small wins. Progress compounds through appreciation and reflection.
• Authenticity builds connection. The best brands start from genuine human stories.

📍 Chapter Highlights:

00:00 – The Journey of a Serial Entrepreneur

08:54 – Building Lasting Startups

15:49 – Balancing Motherhood and Entrepreneurship

22:44 – Childhood Influences on Entrepreneurship

29:46 – Diversity in Business Ventures

31:06 – The Spark of Entrepreneurship

35:30 – Data-Driven Decision Making

39:20 – The Crowdfunding Experience

45:44 – From Spark to Champagne: The Journey

48:58 – Finding the Right Founders

53:17 – Creating a Mini Brand

57:44 – Ongoing Brand Development

01:02:23 – The Importance of Marketing in Startups

01:08:33 – Understanding the Builders Model vs. Traditional Accelerators

01:17:08 – The Role of Founders and Team Dynamics

01:23:53 – Lessons Learned and Recommendations for Founders

🔗 Links & Resources:

🌍 Builders → builders.studio

📚 Related themes: entrepreneurship, startups, venture building, branding, motherhood, data-driven strategy, innovation, sustainable growth

🧡 Why You’ll Love This Episode:

This episode is a masterclass in how to build with intention. Sharon Klaver brings a refreshing honesty to the world of startups—reminding us that the best companies are built not just with ambition, but with empathy, validation, and heart. Whether you’re a first-time founder or a seasoned entrepreneur, her perspective on balancing data and humanity will inspire you to rethink how you build, lead, and live.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your story, strategy, or brand haven’t caught up—let’s fix that 👇🏻

👉 Apply for your FREE Brand Masterplan 🦄

What happens when a medical doctor decides that true healing begins not in the clinic—but in everyday rituals of care?

In this episode, we sit down with Laura Simonow, founder and CEO of This Place, a Berlin-based wellness brand redefining the boundaries between beauty and healthcare. Drawing from her background in medicine and inspired by her mother’s illness, Laura embarked on a mission to create natural products that heal the body while nurturing the mind.

Through our conversation, Laura shares how her scientific curiosity and compassion converged to form a philosophy of preventive self-care—one that emphasises mindfulness, healing plants, and simplicity over quick fixes. We explore the personal journey that led her to entrepreneurship, the lessons learned in building a team of “builders,” and why trusting yourself may be the most powerful business strategy of all.

Whether you’re a founder, wellness enthusiast, or someone seeking balance in a demanding world, this episode offers a grounded, inspiring take on how science, nature, and self-trust can shape a new era of holistic well-being.

🔑 In this episode, we talk about:

• How Laura’s experience caring for her mother inspired This Place
• Bridging the gap between beauty and healthcare through holistic products
• The importance of preventive self-care in an anxious, fast-paced society
• The role of healing plants in promoting balance and wellness
• Transitioning from medicine to entrepreneurship
• Building a team grounded in trust, curiosity, and shared purpose
• Educating consumers on holistic benefits and mindful rituals
• How self-care can become a space for simplicity—not another task on your list

🧠 Key Takeaways:

• “Self-care shouldn’t be a quick fix.” It’s about creating space, not pressure.
• Preventive self-care is a vital antidote to modern stress and burnout.
• Healing plants offer both scientific and spiritual pathways to wellness.
• Entrepreneurship requires deep trust in oneself amidst uncertainty.
• Building a team of curious, proactive “builders” drives sustainable growth.
• Listening to your customers helps transform feedback into innovation.
• The future of self-care lies in holistic, functional products that nurture both body and mind.

📍 Chapter Highlights:

00:00 – Introduction to This Place and Laura Simono

01:49 – Early influences and childhood reflections

04:49 – The inspiration behind This Place

15:43 – Healing plants and the science of self-care

25:18 – Navigating entrepreneurship and maintaining vision

30:50 – Educating consumers on holistic health benefits

49:47 – The future of self-care and preventive health

52:33 – Understanding what true self-care means

56:35 – Advice to her younger self and embracing uncertainty

🔗 Links & Resources:

🌿 This Place → this.place

🧡 Why You’ll Love This Episode:

This conversation invites you to rethink self-care not as indulgence, but as intentional healing. Laura reminds us that wellness isn’t about doing more—it’s about being present, listening to your body, and allowing simplicity to guide you toward balance.

Her story bridges science and soul, offering a rare glimpse into what happens when medicine, nature, and entrepreneurship meet in the service of human well-being.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻

👉 Apply for your FREE Brand Masterplan 🦄

How do you transform creativity into a business engine—while staying true to your passions and mental well-being?

In this episode, we sit down with Aaron Winfield—serial entrepreneur, musician, and founder of Velvet Cake and Morning Sloth. From his early days in Nebraska to shaping ventures at the intersection of music discovery, technology, and human connection, Aaron’s journey is a testament to the power of creativity in both personal growth and entrepreneurship.

Through our conversation, Aaron opens up about the lessons learned from building startups, the art of strategic partnerships, and why simplicity and humility matter in business. We explore how embracing weirdness, staying adaptable, and creating something new each day can unlock fulfilment and innovation.

Whether you’re a founder, artist, or simply someone navigating the balance between passion and practicality, this episode will inspire you to reframe creativity as your most valuable entrepreneurial asset.

🔑 In this episode, we talk about:

• Childhood influences that shaped Aaron’s creative mindset
• How Velvet Cake and Morning Sloth were born from music discovery and curiosity
• The role of creativity in mental health and personal fulfillment
• Why simplicity is key to clarity and execution in startups
• Building strong partnerships with a give-first mentality
• Navigating contracts, trust, and collaboration with giants like SoundCloud
• Balancing passion and business realities with humility and adaptability
• The future of creativity in an AI-driven world

🧠 Key Takeaways:

• “Simplicity is key in business.” Clarity leads to better execution.
• Creativity isn’t optional—it’s essential for fulfillment and resilience.
• A give-first mindset fosters stronger communities and partnerships.
• Embracing your uniqueness can lead to unexpected beauty and opportunity.
• Building a personal brand is more important than ever in the digital age.
• True strategic collaborations are aligned in vision and mutually beneficial.

📍 Chapter Highlights:

00:00 – Introduction and setup

05:07 – Creative aspirations and new beginnings

12:25 – The power of words, names, and personal branding

19:22 – Early years of entrepreneurship

26:31 – Musical foundations and creative influences

33:07 – The journey to Velvet Cake

50:11 – Navigating partnerships and challenges

58:38 – Strategic collaborations and lessons from SoundCloud

01:04:53 – Why creativity matters in business

01:15:56 – The birth of Morning Sloth

01:26:11 – Balancing passion with business reality

01:27:31 – Investing insights and founder lessons

🔗 Links & Resources:

🌍 Velvet Cake → velvetcake.com

🌞 Morning Sloth → morningsloth.com

🎶 Music Everywhere IO

🎧 SoundCloud → soundcloud.com

🧡 Why You’ll Love This Episode:

This conversation is a reminder that creativity is not just artistic—it’s strategic, emotional, and deeply human. Aaron shows us how to balance the pursuit of passion with the realities of building companies, and how embracing creativity can enrich both our businesses and our lives.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻

• 👉 Apply for your FREE Brand Masterplan 🦄

How do you turn personal frustration with food waste into a global movement of sharing, connection, and sustainability?

In this episode, we sit down with Tessa Clarke—co-founder and CEO of Olio, the groundbreaking app that helps neighbors share surplus food and household items. From her roots on a Yorkshire farm to leading one of the most impactful social ventures of our time, Tessa’s journey shows how purpose-driven entrepreneurship can change not only how we consume but also how we connect.

Through our conversation, Tessa opens up about the values that shaped her, the challenges of building a mission-led company, and why community is the most powerful force in tackling the crisis of food waste. We also explore the balance between business and purpose, the future of sustainability, and why sometimes the boldest ideas start small.

Whether you’re a founder, changemaker, or simply someone who wants to live more sustainably, this episode will leave you inspired to rethink what we waste—and reimagine what we can share.

🔑 In this episode, we talk about:

• How childhood lessons in resilience and creativity shaped Tessa’s entrepreneurial mindset
• The birth of Olio and its mission to combat food waste through sharing
• Why behavior change is the biggest challenge in sustainability
• Building a community-driven business model with impact at its core
• The role of ambassadors and grassroots growth in scaling Olio
• Social and environmental benefits of sharing beyond food—mental health, connection, and community
• Balancing purpose and profit in a venture-backed startup
• The vision for a circular economy and Olio’s next chapter

🧠 Key Takeaways:

• "You have to start small." Big visions are built step by step.
• Sustainability is often deprioritized—but must be reframed as opportunity, not burden.
• Community engagement is the engine of social impact.
• Sharing isn’t just about reducing waste—it’s about rebuilding trust and connection.
• Purpose-led entrepreneurship can reshape industries and redefine success.

📍 Chapter Highlights:

00:00 – Introduction to Olio and Tessa's journey

07:17 – The birth of Olio: tackling food waste

11:28 – Community engagement and grassroots growth

17:58 – Monetization and business model insights

20:19 – Challenges of scaling a purpose-driven business

29:12 – The intersection of food waste and hunger

30:55 – Balancing mission with business needs

38:53 – Reflections on the past and future of Olio

🔗 Links & Resources:

🌍 Download Olio App → www.olioapp.com

📣 Follow Olio on Instagram, LinkedIn, and Twitter/X

Facebook | Instagram | Twitter | TikTok | LinkedIn

🎤 Tessa's TED Talk

🧡 Why You’ll Love This Episode:

This conversation is an urgent yet uplifting reminder that our individual choices can fuel collective change. Tessa shows us that when communities come together to share resources, we don’t just reduce waste—we build stronger, more connected lives.

📣 Connect with Us:

This podcast is brought to you by SERIOUS.BUSINESS.

If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻

Apply for your FREE Brand Masterplan 🦄

How do you build thriving businesses in one of the world’s most remote and challenging landscapes?

In this episode, we travel to Greenland to meet Svend Hardenberg—a serial entrepreneur whose ventures are as bold and unique as the landscapes he calls home. Growing up in Nuuk, in a tight-knit community where everyone knows each other, Svend developed resilience, creativity, and resourcefulness from an early age. With parents deeply involved in government, he also gained a rare perspective on policy and leadership that would later shape his entrepreneurial vision.

From launching a bottled water company that taps into Greenland’s pristine natural resources to roasting coffee with sustainability at its core, Svend’s story shows how innovation can thrive even in small, remote markets. We explore the highs and lows of entrepreneurship in a place with limited infrastructure and financing, and how these very constraints inspire ingenuity, new ideas, and a sense of community-driven purpose.

Whether you’re an entrepreneur, adventurer, or someone looking to rethink business with intention, this episode offers inspiration, insight, and a fresh perspective on Greenland’s untapped potential.

🔑 In this episode, we talk about:

1. Building businesses in small, remote, and challenging markets
2. Using local resources creatively and sustainably
3. The value of community and cultural traditions in shaping entrepreneurship
4. Rethinking business models for long-term impact
5. Misconceptions about Greenland and its opportunities
6. The role of innovation in economic diversification
7. How unplanned travel and experiences can spark new ideas

🧠 Key Takeaways:

• Even the smallest markets can nurture big ideas.
• Challenges can fuel creativity rather than limit it.
• Connecting deeply with your environment is a key to sustainable business.
• Greenland’s cultural traditions emphasise community, social connection, and resilience.
• Supporting local ecosystems and innovation is essential for long-term growth.
• Entrepreneurship can shape the future of a nation.

📍 Chapter Highlights:

00:00 – Introduction to Svend Hardenberg

03:52 – Growing Up in Greenland: Early Influences

09:18 – Entrepreneurial Ventures: From Water to Coffee

17:23 – Challenges and Opportunities in a Small Market

22:57 – Cultural Insights: Life and Traditions in Greenland

31:36 – Addressing Misconceptions: The Real Greenland

38:15 – The Future of Greenland: Economic Diversification

49:15 – Navigating Market Challenges

52:27 – Innovative Business Models for Success

57:35 – Supporting the Entrepreneurial Ecosystem in Greenland

01:01:45 – Cultural Insights and Travel Tips for Greenland

01:08:08 – The Future of Greenland's Economy

01:14:36 – Wishes for Greenland's Independence and Growth

💬 Sound Bites:

“We are hunters, we are not farmers.”

“We cherish social gatherings a lot.”

“We need to rethink the business model.”

“I want our country to succeed.”

🔗 Links & Resources:

Svend Hardenberg on LinkedIn

Kaffivík: Best Coffee Roastery and Café in Greenland

Imivik: Bottled water from Greenlands sacred water source

Qeqqu: Seaweed from Greenland (No website yet,)

🧡 Why You’ll Love This Episode:

This conversation is a reminder that entrepreneurship isn’t just about scale or speed—it’s about creativity, resilience, and purpose. Svend’s story shows how even in remote corners of the world and the smallest markets, innovation can flourish when you stay connected to your community, your environment, and your vision for a better future.

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

If you're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

• Apply to get our FREE Brand Masterplan 🦄

To celebrate 20 episodes of Founders Meeting, Helga sits down with branding experts Sebastian Degenhard and Paula Espinosa to dig into the creative strategies, pitfalls & psychology behind great names and the emotional rollercoaster that is naming your brand.

From naming fails to trademark wins, from trend-chasing pitfalls to the timeless power of storytelling, this conversation is a masterclass in building a name that actually works for your brand — now and in the future.

💬 In this episode, we talk about:

🗣 Why the “perfect” name is a myth — and what to aim for instead

🎨 Naming categories: descriptive, evocative, invented, acronyms

⚖️ The non-negotiable step of trademarking

🌀 Why context is everything when testing names

🌍 The evolving role of domain names (and why .com isn’t the only game)

🔥 How passion and intuition can lead you to the name

📌 Key Takeaways:

✔ The right name exists — the perfect name doesn’t.

✔ Naming should be an authentic reflection of your brand.

✔ Trademarking protects your brand identity from competitors.

✔ Focus on generating many ideas before narrowing down.

✔ Context matters more than isolated testing.

✔ A name’s meaning deepens as your brand’s story grows.

🎯 Sound Bites:

💬 "The right name? Yes. The perfect name? No."

💬 "The name gets better with age."

💬 "The dot com era is gone."

🧡 Why You’ll Love This Episode:

This is naming demystified — without the jargon, stress, or pressure to “get it right” on the first try. You’ll walk away with tools, mindset shifts, and a renewed sense of fun for one of the most important (and feared) parts of branding.

📍 Chapter Highlights:

00:00 – The Art of Naming Brands

11:18 – Understanding Naming Categories

20:02 – The Naming Process: Best Practices

23:51 – Naming Fails and Lessons Learned

33:35 – The Importance of Concept Testing

38:42 – The Evolution of a Name Over Time

44:35 – Trends vs. Authenticity

46:54 – The Role of Domain Names

51:32 – Intuition and Excitement in Naming

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

You’re scaling fast. But your messaging, your story, your brand haven’t caught up? Let’s fix that → 👇🏻 Click The Link Below 👇🏻

• Apply to get our FREE Brand Masterplan 🦄

How do you build a soulful business rooted in creativity, community, and intuition?

In this episode, we sit down with Anna Morgado—a Brazilian ceramic artist and entrepreneur now based in Hamburg—whose journey from graphic designer to successful creative founder offers a fresh, feminine perspective on entrepreneurship.

Anna’s story is one of transformation: from a childhood filled with artistic curiosity to building a thriving ceramics brand that honours authenticity, spirituality, and vulnerability. Through deep conversation, we explore how she grew her business by sharing her personal process, built a strong online presence without losing her soul, and turned her studio into a space of healing, teaching, and community.

Whether you're a founder, artist, or someone seeking a more aligned approach to business—this episode will inspire you to slow down, connect inward, and redefine what success really means.

🔑 In this episode, we talk about:

• Healing fears of visibility and judgment in entrepreneurship
• Turning handmade art into a scalable, soulful business
• Pricing creative work with confidence
• The role of social media in building community—not just followers
• Balancing feminine and masculine energy in business strategy
• Clay as a tool for emotional release and creative healing
• Creating online offerings that feel personal and aligned
• Why competition among creatives can actually breed connection

🧠 Key Takeaways:

• "People connect when they see the person behind the work."
• Creativity is sacred—it needs protection, not pressure.
• Vulnerability isn’t weakness, it’s how we build trust.
• The future of entrepreneurship is collaborative, intuitive, and embodied.

📍Chapter Highlights:

00:00 – Anna Morgado’s creative roots in Brazil

06:24 – How sharing vulnerability built her online community

10:25 – The spiritual layer of building a business

18:35 – Business fears, burnout, and the lessons of slowing down

29:44 – Unlearning beliefs about competition and success

41:19 – Feminine cycles and intuitive business models

57:24 – Clay, creativity, and emotional healing

01:15:28 – The real cost of handmade work

01:37:08 – Branding that connects emotionally

01:53:55 – Why collaboration > competition

🔗 Links & Resources:

• Anna Morgado Pottery Workshops
• The Open Corner (online course)
• Shop Anna’s work
• Guided Edition - Applications opening soon: Learn more
• 1:1 Sessions with Anna: Book here
• Anna Morgado Ceramics on Instagram

🧡 Why You’ll Love This Episode:

This conversation is a grounding reminder that business doesn't have to be fast, loud, or competitive to be impactful. Anna shows us how embracing softness, presence, and purpose can lead to real, sustainable growth—while staying true to your creative spirit.

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

If you're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

• Apply to get our FREE Brand Masterplan 🦄

What if your morning coffee didn’t come from beans at all — and was better for the planet and your wallet?

In this episode, Helga sits down with David Cerami, founder of Rest, a bold startup reinventing coffee as we know it. David takes us on a journey from his creative roots and athletic mindset to building a sustainable, bean-free coffee company that’s tackling the industry’s biggest problems: climate change, deforestation, and rising prices. ☕

We talk about:

1. Why coffee is in crisis (and how Rest is reimagining it)
2. Why David chose a B2B-first strategy
3. What it means to “partner with the industry”
4. How founders can embrace curiosity, know their limits, and still think big
5. The story behind Rest’s ingredients and brand
6. And why optimism (not just caffeine) is the real fuel

If you're a founder, a coffee lover, or just someone rethinking your daily habits — this one’s for you.

🔑 Sound bites:

• “Know who you are as best you can.”
• “Be relentlessly curious.”
• “Don't be afraid to reach out to anybody.”
• “Pick up the phone–People wanna talk“
• “We need to partner with the industry.”

💡 Takeaways:

• Coffee is facing existential threats — but alternatives don’t have to sacrifice taste or ritual.
• Founders should lean into their strengths and surround themselves with complementary talent.
• Rest’s strategy isn’t about competing — it’s about collaborating.
• Great products meet people where they are.
• Big change comes from optimistic, pragmatic ideas.

Get involved with the Rest movement:

• Rest Website

Follow and connect with David:

• David Cerami on LinkedIn

---

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

• Apply to get our FREE Brand Masterplan 🦄

How do you turn a passion project into a 10-year movement that connects thousands of creatives across the globe?

In this episode, we sit down with Othmar Handl, the founder of Forward Festival—Europe’s leading creative conference bridging design, communication, and inspiration. We get into the behind-the-scenes of what it really takes to build a community-led festival, how to monetise events without killing the magic, and why creativity is a competitive advantage every founder should care about, and how Forward Festival is keeping those who dare to stand out up to date on what's possible.

We discuss the challenges of running a festival during a global pandemic, staying ahead of industry trends, and the surprising power of vulnerability, consistency, and obsession in building something that matters.

Whether you’re building a brand, a business, or a movement—this one’s for you.

💡 What we cover:

• The untold story behind Forward Festival’s rise
• What makes a real creative community (and why that matters for business)
• How to generate revenue without selling out
• Post-COVID pivots and the future of physical events
• Staying in sync with trends without chasing hype
• Where the best creative talent hides—and how to attract them
• Turning creative chaos into sustainable structure

🧠 Founder Wisdom:

“If you're not aware of what’s creatively possible, you risk falling behind—and fast.”

🔗 Links & Mentions:

• Forward Festival
• @forwardfestivals
• Othmar Handl on LinkedIn

🎟 Get involved:

• Forward Festival is celebrating 10 years of creativity. Don’t just watch—be part of it.

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

• Apply to get our FREE Brand Masterplan 🦄

In this episode of Founders-Meeting, we delve into the transformative journey of Pat, who transitioned from a conventional corporate career as an accountant to embracing a vocation centred on breathwork and somatic healing practices. Pat shares his experiences with the profound disconnect he felt in his corporate role, leading to a personal crisis that ultimately catalysed his exploration of alternative healing modalities.

He articulates the pressing need for healing spaces, particularly for men, highlighting the societal constraints surrounding masculinity that often inhibit emotional expression and vulnerability. Throughout the discussion, we explore the significance of community and connection in the healing process, emphasising how these elements facilitate personal growth and emotional regulation.

As we navigate through the intricate interplay between mindfulness, personal development, and entrepreneurship, listeners are invited to reflect on their own journeys and the potential for profound change that lies within embracing authenticity and vulnerability.

Key Takeaways:

• Embracing Personal Transformation: Pat's transition underscores the courage required to leave a secure corporate position in pursuit of a more fulfilling path aligned with personal values and passions.
• The Power of Breathwork: Breathwork and somatic healing emerge as vital tools for emotional release and self-discovery, offering profound insights into one's true self.
• Community and Connection: The importance of nurturing community, especially among men, is highlighted as a means to foster vulnerability and healing in a supportive environment.
• Navigating Financial Mindsets: Pat discusses overcoming a scarcity mindset around money, emphasising the significance of investing in oneself for personal and business growth.
• Balancing Work and Family: The ongoing learning process of balancing entrepreneurial endeavours with family life is explored, shedding light on the challenges and rewards of such integration.

Resources & Links:

• Pat's Instagram
• Pat's Website
• Insight Breathwork Teacher Training

📣 Connect with Us:

In hope that those stories 🔥 up your ass as much as it does to ours. This podcast is brought to you by SERIOUS.BUSINESS.

You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

• Get a FREE Brand Masterplan 🦄

Keywords: founders podcast, entrepreneurial journey, breathwork practices, spinal energetics, corporate to wellness transition, men's healing groups, emotional release techniques, nervous system regulation, personal development, somatic work, overcoming burnout, building community, self-discovery, mindful entrepreneurship, holistic health strategies, meditation for clarity, connecting with your breath, transformative practices, finding purpose in work, wellness events

In this enlightening episode, Helga sits down with the one and only mother of Femtech Ida Tin, the visionary founder of Clue, a groundbreaking app that has transformed the landscape of menstrual and reproductive health tracking. Ida shares her journey from the inception of Clue to its impact on women's health globally. The conversation delves into the challenges of fundraising in the Femtech industry, the importance of ethical business practices, and the significance of building a strong, trust-based team culture. Ida also opens up about her personal growth, the transition from CEO to new ventures, and her vision for the future of women's health innovation.

📌 Key Topics Discussed:

• The origin and evolution of Clue
• Navigating the challenges of the Femtech industry
• Fundraising dynamics and the venture capital landscape
• Building and maintaining a cohesive team culture
• Ethical considerations in health tech
• Personal growth and work-life balance
• The future of Femtech and women's health initiatives

💡 Notable Quotes:

• "You can’t buy trust with money."
• "Willingness to change is crucial for success."
• "Investing in women's health will save money."
• "Having fun is also part of a healthy system."

🔗 Resources & Mentions:

CLUE, download it, or change to it if you don't have it already...

• Clue Website
• Clue on the App Store

Ida: contact and follow her to stay up to date on Femtech and her latest endeavours

• Ida Tin on LinkedIn
• Femtech Assembly on LinkedIn
• Femtech Assembly on Substack

A book that Ida mentioned, read, and recommends...

• Ejaculate Responsibly: A Whole New Way to Think About Abortion

📣 Connect with Us:

In hope that those stories 🔥 up your ass as much as it does to ours. This podcast is brought to you by SERIOUS.BUSINESS.

You're scaling fast. But your messaging, your story, your brand haven't caught up? Let's fix that -> 👇🏻 Click The Link Below 👇🏻

Get a FREE Brand Masterplan 🦄

Come for the branding wisdom, stay for the existential honesty. In this soulful, funny, and deeply human conversation, Halli (founder of Ueno, builder of things, Icelandic legend) joins Helga for this extended podcasts episode inspired by Hallis own "walking podcast" even though it was recorded in an online studio who knows if we'll take a walk on the wild side sooner than later. Nobody knows what the future holds, or do we?

They wander through agency life, workaholism, healing, client love languages, the magic of walking, and why success can sometimes feel... empty. It's a story of a creative genius who’s learning to draw again, building for inclusion, and redefining what it means to be truly successful.

This one’s for the dreamers, the doers, and the people who’ve ever hit a wall and asked, "Now what?"

🧠 Themes We Explore:

• 🎯 The myth of success — and why it doesn’t always feel like it should
• 💥 Workaholism, pain tolerance & unlearning hustle culture
• 🎭 Therapy, self-reflection, and the masks we wear at work
• 🧩 Building brands that feel (and work) better — inside & out
• 🫶 How personal relationships shape professional wins
• 🌿 Walking, presence, and the power of doing less
• 🛠️ Designing teams, not just logos
• 🤖 What AI can’t replace — and maybe never will
• 🏛️ Legacy, impact, and living a values-led life

🧩 Mini Takeaways:

• Design affects how we feel — emotionally and culturally.
• Great branding saves time, money, and anxiety.
• Values aren’t just internal strategy; they’re cultural glue.
• Failure is not a detour — it’s the road.
• Authenticity beats aesthetics, every time.
• Workaholism is an addiction we reward. That needs to change.
• Passion and purpose are fuel; balance is the steering wheel.
• The best teams are built with ruthless clarity and deep empathy.

🌱 Halli Is Currently:

• Learning to draw daily — because it’s never too late to start over.
• Working on accessibility through nonprofit initiatives in Iceland and beyond.
• Reflecting on success, failure, and the weird in-between.
• Building meaning beyond profit.
• Making a music comeback
• Taking a walk with friends, recording it and turning it into podcasts

🌀 For Listeners Who Love:

• Honest founder stories without the fluff
• Late-night walks with deep thoughts
• Conversations that blend creativity, therapy, and tech
• A bit of Nordic wisdom with their business advice

🎧 Tune in for a reminder that:

Success is complicated. Failure is essential. And walking might just be your most underrated business tool even if you’re wheelchair bound.

Keep up and follow Halli on...

Halli's Instagram: https://www.instagram.com/haraldurthorleifsson/

Halli's Website: https://www.haraldurthorleifsson.com/

Halli's Podcast Labbitúr (in Icelandic, soon in English as well): https://open.spotify.com/show/45yOC0UswrzBrb20lcrIqx?si=6b185812f22843e9

Halli's Music:

https://onnujonuson.com/the-artist

https: //open.spotify.com/artist/1hSwmbp2UKVDWIKRaLQhgT?si=WB_FiwFSRg27x8Y0j1fkIw

Halli's philanthropy project Ramping up Iceland (and the world): https://www.rampur.is/

In hope that those stories 🔥 up your ass as much as it did to ours. This podcast is brought to you by SERIOUS.BUSINESS and if you struggle, rubbing off that "startup stamp" to become a market leader with head-turning branding and jaw-dropping website. Apply here for a FREE brand audit: https://serious-k9ipl8ey.scoreapp.com/questions

In this soulful and sharply honest conversation, we sit down with Sigurrós Eiðsdóttir, the creative mind and co-founder behind Copenhagen’s beloved Wild Horses Café & Gallery. With a name that's often mistaken for the legendary Icelandic band (yes, that Sigur Rós), Sigurrós shares how identity, creativity, and personal story shape both brand and business.

From growing up in an entrepreneurial household to navigating the layered dynamics of running a company with her partner, this episode touches on everything from sustainable fashion to emotional resilience to building a business that’s not just a café but a community hub for art, love, and coffee.

Make sure to pay them a visit next time you're in Copenhagen for some premium coffee experience and surely good "wibes."

💡 This episode is for you if you're curious about:

• Naming and personal branding when identity gets in the way
• Balancing love + business
• Self-taught fashion and deadstock magic
• Minimalism that feels human
• How creative cafes can become cultural homes
• And what it means to be a Wild Horse in today’s entrepreneurial world

✨ Key Takeaways

— A unique name can shape your brand—for better or worse

— Business with your partner? Communication is everything

— Community isn't just a buzzword, it's your business backbone

— Sustainable fashion is about values, not trends

— Navigating mental health and money struggles is part of the path

— And sometimes, the best ideas come from doing it all yourself

🔗 Mentions & Links:

Wild Horses on Instagram

Wild Horses Gallery on Instagram

Sósa fashion label in Instagram

Sigurrós on Instagram

#FoundersMeeting #CreativeEntrepreneurship #CopenhagenCafeCulture #PersonalBranding #WildHorses #SustainableFashion #BusinessAndLove #MinimalismInBusiness #Startuplife

Imagine an online dating experience that goes beyond the superficial swiping — where connection starts with curiosity, not just a photo. A place where you discover fun facts, quirky failures, and shared passions through playful quizzes, personality colors, and creative prompts. It's not just about who looks good, but who gets you. That’s the future Davíð Örn is building with Smitten — where dating is fun again, and the ice breaks itself.

Initially on track to become a doctor, Davíð’s mindset shifted radically after reading Rich Dad, Poor Dad, setting him on a path to build something of his own. What followed was a bumpy but enlightening ride through multiple startups before finding his stride with Smitten — a platform built not on superficial swiping, but on fun, connection, and play.

💡 Whether you’re building an app, starting a company, or just fascinated by how ideas become products, this conversation is full of real, raw entrepreneurial insight.

🧠 What We Talk About:

• Davíð’s origin story: from med school dreams to startup reality
• How failures and pivots shaped his approach to building
• What makes Smitten different from Tinder, Bumble, and other dating apps
• Why fun is the secret ingredient to creating real connections
• The challenges of scaling a dating app — and why critical mass matters
• Fundraising in today’s economic climate — and staying resilient when VC money is tight

🔑 Key Takeaways:

• Resilience is the secret weapon in startup life.
• Creating joy in your product can lead to deeper user engagement.
• Market timing and trust with users are just as important as features.
• There’s value in not doing what everyone else is doing — especially in saturated spaces like dating.

Mentioned in This Episode:

• Smitten Website

Download the smitten app here...

• Smitten on AppStore
• Smitten on Google Play

Companies mentioned in this episode:

• Smitten
• Tinder
• Bumble
• Hints
• Silicon Valley
• Makers Fund

Keywords:

founders meeting, startup journey, Smitten app, online dating innovation, entrepreneurship insights, dating app design, startup failures, Icelandic founders, user experience, VC fundraising, Gen Z dating trends, startup resilience, playful UX, tech founders, marketing in tech, emotional design, early-stage startups

In this episode of Founders-Meeting, Helga sits down with the brilliant (and refreshingly honest) Kane, founder of Precision Podcasting, to chat about the real journey behind the mic — the wins, the fails, and all the magic in between.

Kane brings the vibes and the value, sharing how podcasting has gone from a niche nerd-fest to a playground for creators, founders, and communities looking to build something meaningful. He breaks down why audio quality matters, how connection is everything, and what it actually takes to build a podcast that people don’t just listen to — but love.

👂 Expect insights like:

- Why podcasting is the perfect mix of creativity + business

- How to turn your early flops into future wins (yes, failures included)

- What it really means to find your voice and your people

- The power of community in building something that lasts

- Why niche is the new mainstream

From awkward beginnings to audio mastery, Kane’s story is packed with real talk and golden takeaways — especially if you’ve been flirting with the idea of starting your own pod (or taking yours to the next level).

So whether you're a founder, a creator, or just podcast-curious — this one's for you. Tap in, tune up, and let’s go beyond the buzzwords. 🚀🎧

Links referenced in this episode:

Excited to start a conversation with Kane about your podcast production? Find and connect with Kane and Precision Podcasting...

• Precision Podcasting Website
• The Podcasters Club Podcast
• Kane Power on LinkedIn

Also, if anyone is excited to hear and follow Kane's and Ruth's music band, Team Squad

• Team Squad on Spotify
• Team Squad on Instagram

He discusses the importance of fostering genuine connections, the challenges of running an unconventional business, and the lessons learned along the way. The conversation highlights the need for more playful and engaging social interactions in today's world.

In this conversation, Helga and Stefano Sacchi explore the nuances of hosting and community building in a digital age. They discuss the impact of social isolation on social skills, the art of hosting, and the importance of creating memorable experiences.

Stefano shares insights on the challenges of being a digital nomad, the significance of initiating connections, and practical tools for enhancing team interactions. The discussion also touches on cultural insights regarding meaningful conversations and the power of connection before content.

Takeaways:

• Some people just have more fun, but how?
• Stefano, founder of Epic Llama, highlights the importance of human connection in today's world.
• His unique approach to community building fosters genuine relationships through engaging, intentional experiences.
• Carefully designed events promote personal growth and deeper connections.
• Listeners are encouraged to embrace vulnerability and creativity to cultivate meaningful interactions.
• The challenges of sustaining community as a digital nomad are explored, emphasizing the need for consistent, intentional gatherings.
• The episode concludes with a call to prioritize authentic relationships in both personal and professional life.

Get involved with the Epic Lama community

• Epic Llama Website
• Become an Epic Host
• Follow Epic Lama on Instagram

Keywords.

founders podcast, entrepreneurial strategies, community building, meaningful connections, events company, human connection, networking experiences, playful interactions, social gatherings, unique event ideas, motivational stories, personal growth, unconventional business, small talk alternatives, adult play events, life-changing experiences, experiential learning, online community engagement, digital nomad lifestyle, creative networking

Biggest Insights

Chapters

00:00 Introduction to Sustainability and Innovation

03:07 Matt's Early Influences and Entrepreneurial Journey

05:57 The Birth of Special Studio

08:59 The Aha Moment: Rethinking Manufacturing

12:02 Financing and Business Model of Special Studio

15:02 Brand Aesthetics and Influences

19:05 Depth and Authenticity in Branding

31:42 The Importance of Authenticity in Branding

37:54 The Unconventional Entrepreneurial Journey

45:00 Learning Through Trial and Error

53:53 Balancing Work and Family Life

Special Studio Website: https://specialstudio.co/

Special Studio Insstagram: https://www.instagram.com/specialstudio.official

MAtt on LinkedIn: https://www.linkedin.com/in/pomattwatkins/

Bart’s journey into entrepreneurship is anything but conventional. After feeling disconnected from traditional education, he found his passion in food and culture—and used it to fuel his venture. Sorbey isn’t just a recipe manager; it’s a vibrant hub where culinary enthusiasts can learn, share, and build a healthier relationship with food.

In our conversation, Bart opens up about the challenges and rewards of starting a food-tech business, the creative ways he’s building a sustainable business model, and the importance of adaptability in entrepreneurship. He also emphasizes how Sorbey’s evolving community-driven focus makes cooking more accessible, joyful, and mindful.

Join us as we explore Bart’s inspiring journey, the future of food innovation, and what it takes to build a platform that truly puts users first. 🥗✨

Takeaways:

• Bart, a Paris-based entrepreneur, discusses his venture Sorbet, emphasizing accessibility in food culture.
• The Sorbet platform aims to streamline recipe management, promoting a clutter-free cooking experience.
• Bart highlights the importance of resilience and adaptability in the entrepreneurial journey of building Sorbet.
• The episode underscores the connection between food, community, and personal well-being, advocating for healthier eating habits.

Join the community, get organised, and share the food love...

• Sorbey Website
• Sorbey on Instagram
• Bart on LinkedIn

Claire elaborates on her professional journey, illustrating how her past experiences shaped her understanding of the challenges that women face in the entrepreneurial sector. The narrative emphasises the importance of collaboration, mentorship, and shared experiences among women, challenging the traditional narrative that often pits female entrepreneurs against each other.

Claire's commitment to creating a supportive ecosystem is evident as she details the resources offered by Businettes, including workshops and networking opportunities designed to empower women at various stages of their entrepreneurial journeys.

This episode serves as a powerful reminder of the impact of community in overcoming barriers and achieving success in business, inspiring listeners to embrace collaboration as a means to foster growth and innovation.

Takeaways:

• The podcast emphasises the significance of persistence in the entrepreneurial journey, particularly in the face of adversity.

• Claire Siegert reflects on the necessity of having co-founders in business ventures to share responsibilities and enhance decision-making.

• The discussion highlights the importance of community among female entrepreneurs, showcasing how Businettes aims to empower women in business.

• The notion of 'killing your darlings' is explored, where founders must let go of unsuccessful projects to focus on viable opportunities.

• The episode illustrates the challenges women face in entrepreneurship, particularly in gaining recognition and support from male-dominated networks.

• Listeners are encouraged to take breaks and reflect on their journeys, emphasising mental health and well-being in the entrepreneurial process.

Check it out! Get involved and join the Businettes community:

• Businettes page: https://www.businettes.com/ 
• Businettes Summit page: https://www.businettes.com/de/female-founders-summit 

Find and get in touch with Claire Siegert here on LinkedIn: https://www.linkedin.com/in/claire-siegert/

We explore the evolving legal landscape of cannabis in Mexico, the societal perceptions surrounding its use, and the importance of education in shaping responsible consumption. Antonio discusses the personal and professional hurdles of entering a controversial industry, the skepticism founders often face, and the strategies Trip is using to build consumer trust.

Key Takeaways:

✅ Entering a controversial industry means overcoming skepticism—even from friends and family.

✅ Understanding local regulations is crucial when launching in emerging markets.

✅ The Mexican cannabis industry is evolving, but complex regulations remain a major hurdle.

✅ Education and awareness are essential to ensuring safe cannabis consumption.

✅ Founders need a strong, complementary team to navigate industry challenges.

✅ Consumer trust is key—transparency and safety measures are critical to success.

• Check out Trip: https://www.tryp.mx/
• Get in touch with: Antonio Gomez on LinkedIn

Martin’s journey into the world of spatial audio is as inspiring as it is innovative. With a bold vision and a passion for immersive sound, Martin has become a pioneer in the field, exploring how 3D audio can transform industries and elevate human experiences.

In this episode, Martin takes us behind the scenes of his work, sharing how 3D audio can revolutionize sectors like healthcare—where calming soundscapes can aid patient recovery—and education, where immersive audio creates groundbreaking learning opportunities. He also highlights the art of crafting tailored audio experiences, from conceptualization to execution, revealing how sound can become a tool for connection and storytelling.

The conversation is packed with insights on experimenting with audio technologies, the emotional impact of sound, and the importance of pushing creative boundaries. Martin’s story is a testament to the power of curiosity, bravery, and specialized expertise in shaping the future of sound.

Plus, a special challenge from Martin to our listeners! Take a deep dive into spatial audio—experiment, explore, and embrace the magic of sound. Whether you're a content creator, filmmaker, or brand builder, this is your sign to elevate your projects with the transformative power of 3D audio.

Key Topics in This Episode:

• How going against the grain, narrowing down, and specialising takes a lot of strength and courage
• I always wanted to become a Professional Football player
• What is the so-called spatial, 3d sound and immersive audio
• My parents were in doubt about the path I was taking
• The emotional and psychological impact of sound
• Revolutionizing industries with 3D audio, from healthcare to education
• Embracing trial and error to explore new creative possibilities
• How brands like Apple and Dolby Atmos are leading the charge in audio innovation
• The art of storytelling through immersive sound
• Networking and relationship-building are critical for creative professionals.

Want to know more or work with VRtonung:

Website: VRtonung Website

Connect with Martin:

LinkedIn: Martin Rieger on LinkedIn

Instagram: Martin on Instagram

Listen now and be inspired by Martin’s journey into the incredible world of 3D audio!

In this episode, we welcome Alma Dóra, the innovative mind behind Heima, a groundbreaking app designed to revolutionize how families manage household tasks. Alma delves into the core vision of Heima, a platform that gamifies and automates household responsibilities to foster a more equitable division of labour at home. Rooted in her passion for gender equality, Alma shares how Heima aims to ease the burden that often disproportionately falls on women, transforming family dynamics and improving relationships.

The conversation navigates the intersection of family life, gender roles, and entrepreneurship. Alma sheds light on the systemic challenges women face in the entrepreneurial landscape, particularly in securing funding. Her insights emphasize the need for inclusive practices in venture capital and the vital role of supportive ecosystems in nurturing women-led businesses. Through this dialogue, Alma invites listeners to rethink societal norms and explore how technology can empower families to cultivate a cooperative, harmonious home environment.

Join us as Alma's inspiring journey reveals the profound impact of collaborative parenting and fair household management, offering a blueprint for a future where balance and equality are the foundation of family life.

Key Topics in This Episode:

• The concept behind Heima and its role in fostering family collaboration.
• Addressing the funding gap for female entrepreneurs and why it’s a gender issue.
• How Alma’s background in gender equality shapes her entrepreneurial approach.
• The importance of reshaping perceptions around household labour.
• Encouraging investors to support and recognize the potential of women-led ventures.
• Strategies for achieving work-life balance as an entrepreneur.

Explore Heima:

• Visit Heima: getheima.com
• Connect with Alma Dóra on LinkedIn: Alma Dóra Ríkardsdóttir

Listen now to discover how Heima is redefining family dynamics and learn from Alma’s journey in creating a more equitable world for families and entrepreneurs alike!

In this episode, we sit down with Devin Gilmartin, the visionary founder behind The Canvas, a platform that's redefining the fashion industry by championing sustainability and empowering independent brands. Devin's journey from launching a small T-shirt brand to spearheading a movement of over 100 sustainable brands is a testament to the power of purpose-driven entrepreneurship.

The Canvas is more than just a retailer—it's a hub for storytelling, innovation, and community. Devin shares insights on the evolution of The Canvas, the importance of physical retail experiences in the digital age, and how sustainability can be woven into the fabric of business. Through candid discussions on the challenges of e-commerce, the necessity of brand authenticity, and the balance between work and personal life, Devin offers a compelling narrative for aspiring entrepreneurs and fashion enthusiasts alike.

Whether you're looking to understand the future of retail or seeking inspiration to build a brand with a mission, this episode is packed with valuable takeaways that challenge the status quo and envision a more ethical and connected fashion industry.

Explore The Canvas:

• The Canvas Website
• The Canvas on Instagram

Connect with Devin:

• Devin Gilmartin on LinkedIn

Key Topics in This Episode:

• The journey from a T-shirt brand to a global retail platform

• Building a community of sustainable brands

• The evolving role of physical retail in a digital world

• Storytelling as a tool for customer engagement

• Navigating the complexities of entrepreneurship in the fashion industry

• Defining brand identity and embracing feedback

• The importance of work-life balance for entrepreneurs

Listen now to uncover the transformative power of sustainability and the future of fashion with Devin Gilmartin and The Canvas!

Alison Dunlop’s journey is a testament to the magic of blending creativity and entrepreneurship. A Scottish mother of two, Alison didn’t plan to start a business during her maternity leave—but her artistic background and passion for baking took her in an unexpected and delightful direction.

With a foundation in sculpture and fashion design, Alison combined her skills to craft stunning edible creations. The result? ARD Bakery—a custom cake business delivering show-stopping, celebratory cakes that are as bold as they are beautiful. From her early days in vibrant London to making waves in the scenic Scottish Highlands, Alison’s cakes are works of art worth savoring. 🎂🏴

In this episode, we explore how Alison turned a creative hobby into a thriving business, the challenges she overcame, and the inspirations that continue to shape her success. Whether you’re an aspiring entrepreneur or just love a good slice of innovation, Alison’s story proves that sometimes the sweetest opportunities come when you least expect them.

Explore ARD Bakery:

🖥️ ARD Bakery Website

Connect with Alison:

• Instagram: ARD Bakery on Instagram

• Facebook: ARD Bakery on Facebook

Key Topics in This Episode:

• Mixing your skills with your hobby to create a unique businesss

• A mother of two starting a business during maternity leave

• Changing the location of a blooming business

• Running a localised business

• Running a business from your home

Listen now and be inspired by Alison’s story of creativity, resilience, and delicious success!

Mikko Koskinen’s entrepreneurial journey involves boldness, creativity, and resilience. When most people would have followed the safe path, Mikko did the opposite—launching a distillery in Finland at a time when rye whisky didn’t even exist in the country. What started in a sauna brainstorming session over 12 years ago led to Kyrö Distillery, a brand that has won global acclaim for its rye-based spirits and gin. Kyrö’s gin was even crowned the world’s best gin for gin and tonic, and their unique partnership with Finnair showcases the brand’s authenticity as a Finnish spirit.

In this episode, Mikko shares how he took risks that defied conventional advice and how his passion for adventure and creativity shaped his approach to business. From extreme sports like freediving and hiking to daring marketing stunts—including appearing naked for Kyrö’s campaigns—Mikko embodies a fearless mindset. He also opens up about the health challenges that forced him to rethink his life, shifting his focus toward environmental causes and living with intention.

Mikko’s story is a testament to courage, innovation, and the power of staying true to yourself—no matter what others say.

Connect with Mikko:

• LinkedIn: Mikko Koskinen on LinkedIn
• Kyrö Distillery Website: Visit Kyrö Distillery

Key Topics in This Episode:

• Challenging the norm and creating Finland’s first rye whisky
• Building an award-winning distillery from a sauna session idea
• The fearless creativity behind Kyrö’s marketing
• Facing health challenges and redefining life priorities
• Balancing entrepreneurship with adventure and environmental passion

Listen now and get inspired by Mikko’s story of daring to go against the grain, embracing creativity, and living life to its fullest!

Anna Lee’s entrepreneurial journey is nothing short of inspiring. Her upbringing didn’t dictate where she would go—her bold vision and engineering mindset empowered her to create something entirely revolutionary. As the founder and CEO of Lioness, she made history by developing the world’s first and only biofeedback vibrator that provides smart data to support female sexual health.

In this episode, Anna shares how she disrupted an industry that had been creating products for women without actually involving women in the process. We dive into her innovative thinking, challenges, and the growth of Lioness into the groundbreaking brand it is today. From being named to Forbes 30 Under 30 to building a company that challenges societal norms, Anna’s story proves the power of courage, creativity, and passion.

Plus, a special offer from Anna for our listeners! After all, masturbation is normal. It is a healthy part of being human. If you’re intrigued, curious, and excited to try or gift the award-winning Lioness vibrator—the product that puts the power of pleasure into the palm of your hands, I guess this is your sign—use the code FOUNDERSMEETING for 10% off your purchase!

Get the Lioness Smart Vibrator: Lioness Website

Connect with Anna:

• LinkedIn: Anna Lee on LinkedIn
• Instagram: Anna Lee on Instagram
• TikTok: Anna Lee on TikTok

Key Topics in This Episode:

• Disrupting industries and breaking taboos
• The story behind the world’s first biofeedback vibrator
• Entrepreneurship and scaling a product for women’s sexual health
• Overcoming challenges and achieving success in a competitive market

Listen now and be inspired by Anna’s story of innovation, courage, and passion!

Your host, Helga Osk Hlynsdottir, brings over a decade of experience in building premium brands, strengthening teams, and driving business growth. As a co-founder of SERIOUS.BUSINESS, she’s passionate about sharing the stories that inspire innovation and entrepreneurial drive.

If this sounds like your kind of podcast, hit subscribe and join us every Monday for fresh episodes. Don’t forget to leave a review and share with fellow founders and innovators!

Stay tuned for our first full episode, where we’ll dive into the story of [Founder Name], who turned a small idea into a global success!

Explore more and Visit us at https://serious.business/ and follow us on IG https://www.instagram.com/seriousbusiness.agency