Click here to start listening now!

Thank you for being here. <3

Anja

It's nice, but not neeearly as fancy as you might think.

(No one randomly popped a can of confetti at me this week. Disappointing.)

It's especially difficult to let this sink in when this is just another episode you're recording at home. By yourself.

BUT, it did happen. 100 podcast episodes. 100 consecutive weeks.

In this last episode of the Freelance Business Unlocked podcast (for now!), I'm sharing 3.5 glaringly obvious lessons, some of which took me too long to acquire.

But you live and you learn. No progress happens unless you're in motion.

Anyway, thank you for tuning in, sticking around, and taking the time to message me.

I'll forever cherish this project, but it's time for something new.

(The link to "something new" will be the first thing that you see in these show notes once it goes live!)

And I hope this episode will inspire you to either keep going with your thing, or to find the courage, time, and energy to start anew.

<3

P.S. If you feel a sense of relief after letting go of something, that means you've made the right decision.

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JUST IN CASE you thought you got rid of me ;), here are the next steps:

1. Let's stay in touch on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

1. FREE 5-DAY PODCASTING MINI-COURSE — Everything you need to know before starting your podcasting journey.

1. Free podcasting newsletter — Weekly. Five minutes or less. No BS.

cfef83571c4b462f79e8455c47c2857624668cb4

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

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In this episode, I dive into the ever-present feeling of overwhelm that we all face as business owners. It's not about eliminating it but embracing it and learning to work alongside it.

Remember, it's your journey, and it's okay to trust your instincts, even when you're being guided by a mentor or a coach.

I've learned and experienced all of this myself, and in this episode, I break down these 5 truths (and tips!) that have helped me stay grounded:

1)You don’t *need* to do anything.

2) You’re way more ahead than you think you are.

3)The cost of inaction is far greater than the potential failure caused by taking action.

4)Share your story & be adamant about boundaries.

5) Keep a bank of ideas at all times.

Enjoy!

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

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As a business owner, you want to be in motion all the time. Ready to implement those bold ideas of yours. But, we sometimes get stuck and it seems like there's no way out.

Fear not, as this quick episode will help you get back on track, AND get you to realize you're not alone and that we sometimes *need* to feel like this before things get better again.

Since I've been there hundreds of times (and this very episode was "inspired" by my lack of inspiration — ironic, isn't it?), I've learned how to battle it most times, and these 3 tips are usually my go-tos.

Enjoy!

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

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Regret is a sensitive topic. We've all been there. We've all experienced it. And most of us want to have less of it. So how do we go about reducing it?

In this short episode, which is an excerpt from an interview we recorded for Laura Plantak's podcast, Systems With Laura, we discuss this very topic and how I personally tackle it, whether they're personal or business-related.

Dealing with regret is a constant work in progress and there is no finish line; we'll *always* regret something. Let's keep them to a minimum, though, shall we?

Enjoy!

___________

1. Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

This episode was published in April 2024 and some info about the podcast in there is a bit outdated, but my tips are as evergreen as it gets. :)

Enjoy!

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Well, hello, and welcome to my first solo episode in English!

I wanted to share my experience with the podcast rebrand (or ~makeover~), how it came about, and what I've learned along the way.

I hope you'll enjoy the episode, and feel free to message me on LinkedIn if you have any thoughts or questions!

Takeaways:

• It's okay to change your mind.
• It's okay to broaden your scope (instead of narrowing it).
• Find a way to make any shift work in your favor (i.e., celebrate it!).

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

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I get it. It's hard to stay focused on one thing when there are so many things being thrown our way — new strategies, courses, business models, tips, you name it. In short, lots of shiny new objects.

This episode will help you see why keeping our focus regardless of outside noise and circumstances can change your business for the better — and faster.

Not gonna lie, this episode will serve as a "note to self" as well because I'm done feeling scattered. (IYKYK.) (:

Enjoy!

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Laura Plantak's podcast Systems With Laura (our interview) — Spotify, YouTube

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If you're here, that means you're a business owner, a freelancer, or a creative. Or all of the above. And chances are, you've probably thought to yourself (at least once in your business life) – “I should launch a podcast.”

But once you started digging around, you quickly found yourself overwhelmed with all the information, and the only thought you were left with was “I can’t fit all of THIS into my schedule.”

If that’s the case, keep on listening.

I was recently invited to a podcast hosted by my lovely friend, Laura Plantak, where we discussed a bunch of podcasting topics, but this mini excerpt you’re about to hear relates to the issue I mentioned a minute ago.

This thought is very real as I experienced it myself (multiple times), which is why I wanted to speed up the process for you so you’re no longer left stuck in this “I don’t have the time” mentality.

We find time for everything we have to do, as well as for some things we enjoy, right?

Let’s make podcasting one of those non-negotiables.

Enjoy this week’s episode!

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1. Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

In this conversation, she shares her expertise on organizing business finances and optimizing pricing strategies.

She discusses the motivation behind her work and the importance of practical strategies for managing money.

Additionally, Susie offers insights on creating a sustainable business and navigating changes and transitions in the freelance world.

Takeaways:

• Separate business and personal finances to gain a clear understanding of your financial situation.
• Charge the right amount for your services based on your costs, capacity, and financial needs.
• Regularly review and adjust your rates to account for inflation, changing circumstances, and increased skills.
• Focus on building human connections with clients to understand their needs and negotiate pricing effectively.

Here's where you can connect with Susie:

• ⁠⁠Website⁠
• Possible outcomes of a rate increase (blog post)
• ⁠Free resources⁠
• Ways to work with Susie

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!

Ubaid Ur Rehman knows what makes good design good since he has been working with the top 1% of LinkedIn Creators. He’s very practical and shares tips we can all implement to the aesthetic parts of our businesses right away.

Ubaid highlights the significance of value propositions, social proof, and clear calls to action in design.

He also shares insights on effective design principles, emphasizing the importance of color and font choices, the interplay between design and copywriting, and the significance of personal branding.

He discusses how to create a cohesive visual identity that reflects one's personality and the necessity of understanding user experience across different platforms.

As you can probably tell already, Ubaid is very generous with information and tips, so get ready to take some notes.

Also, stay until the very end to hear the final tip he shares, which, in my opinion, rounded our conversation perfectly.

Enjoy!

Takeaways:

• Building a network naturally leads to client relationships.
• Your LinkedIn profile acts as a 24/7 landing page.
• Social proof is essential for credibility.
• Clear calls to action guide prospects effectively.
• Fonts should be simple and versatile for effective design.
• Good design captures attention; good copy retains it.

Here's where you can connect with Ubaid:

• LinkedIn
• Instagram

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Eva also reflects on the balance between business and personal life, but not in the way you might think. The conversation delves into the importance of authenticity and connection in business and personal relationships, as well as the challenges of navigating the world of social media.

Eva shares insights on building a business based on values, and she also discusses the significance of unconditional positive regard and curiosity in accepting others, which I was particularly fascinated by.

Takeaways:

• Authenticity and connection are essential in building a business based on values and attracting ideal clients.
• Unconditional positive regard and curiosity are key to accepting others and approaching difficult topics with empathy and understanding.
• Authenticity on social media is complex, and it's important to recognize the challenges of presenting oneself truthfully in a digital space.

Here's where you can connect with Eva:

• Instagram
• Pomalo Too Much podcast (in Croatian)
• Icon Retreat website (in Croatian)
• Newsletter

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Either way, I'm thrilled to be joined by Višnja Željeznjak, an educators' educator based in Croatia.

She started her business in 2002 (it's incredible how that's 20+ years ago), initially focusing on website development. Over the years, she transitioned to B2B marketing consulting and eventually started Eduza, her education platform, during the COVID-19 pandemic.

She discusses the importance of active (!) sales and the misconception of passive income from online courses. She advises starting with live courses to receive feedback and improve the content. Višnja also recommends creating micro-courses with one specific outcome and combining services with educational products. She highlights the value of workshops for practical skills and suggests incorporating interactive elements.

What is extremely valuable are Višnja's insights and tips on how to teach and present in workshops and online courses effectively.

She emphasizes the importance of using the "I Do – We Do – You Do" teaching strategy in workshops, where participants are shown how to do something, practice it as a group, and then practice individually.

Don't multitask while listening to this one; instead – take notes. I sure did. :)

Enjoy!

Takeaways:

• Starting with live courses allows for feedback and improvement.
• Active sales are crucial for success in selling educational products.
• Passive income from online courses is a misconception; it requires ongoing work and marketing.
• Micro-courses with specific outcomes are more suitable for beginners and busy individuals.
• Combining services with educational products can cater to different customer needs.
• Start with examples rather than theory when teaching to help learners connect and understand better.
• Avoid distractions and smile to calm nerves before presenting.
• Set realistic goals and expectations when starting out as an educator.

Here's where you can connect with Višnja:

• LinkedIn
• Eduza (education platform)

(Note: All of Višnja's channels are currently in Croatian, but that shouldn't stop you from taking a look and connecting with her!)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

If you’ve ever said, “I’m just not good at selling,” this one is for you.

In this solo episode, I'll walk you through how to sell your services without feeling uncomfortable, manipulative, or fake.

This isn’t about tricking anyone. It’s about being clear, helpful, and grounded in your value.

Every tip and insight I’ll be sharing today is tangible and applicable to your business, no matter your experience, line of work, or personality type.

In this episode, you'll learn why you are already a salesperson—even if you don’t call yourself one, how to "plant the seeds" in everyday conversations and podcast interviews, and the power of detaching from the outcome.

Enjoy!

Takeaways:

• Recognize that selling is essential for business survival and there's always room for improvement in your sales skills.
• Understand that sales is not about tricking or forcing someone to buy, but about guiding them to a solution that benefits them.
• Use subtle storytelling and casual conversations to naturally showcase your expertise and build trust without hard selling.
• Focus on being present and serving the client rather than fixating on closing the sale, which can lead to more genuine connections and opportunities.
• Approach sales with confidence and security, offering your services without desperation, which can create a more positive and attractive dynamic.

Resources mentioned:

• My interview with Bryan McDonald on the Freelance Business Unlocked podcast (Apple Podcasts, Spotify)

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

In this episode of Freelance Business Unlocked, we explore the concept of building in public with insights from some of my favorite people in the industry.

Join us as we dive into the benefits, challenges, and personal experiences of sharing the journey of building a business openly.

This episode features voices from the Balkan region, including Croatia and Serbia, offering a unique perspective on this growing trend.

This was like a speed-dating-style coffee chat with some of my Internet friends and mentors, and I’m 100% sure you’re gonna enjoy this episode and get value out of it.

Enjoy!

Featured Guests:

• Višnja Željeznjak
• Slobodan Manić
• Stevan Končar
• Dominik Metličić

Takeaways:

• Sharing your journey openly can be a powerful marketing strategy and a catalyst for personal and business growth.
• While transparency is valuable, it's important to protect personal privacy and avoid oversharing sensitive information.
• Building in public can lead to unexpected opportunities and insights into what your audience truly wants.
• Being open about challenges and successes fosters genuine connections with your audience and builds trust.

Resources mentioned:

• My interview with Višnja on the Freelance Business Unlocked podcast (Apple Podcasts, Spotify)
• My interview with Slobodan on the Freelance Business Unlocked podcast (Apple Podcasts, Spotify)
• My interview with Dominik on the Freelance Business Unlocked podcast (Apple Podcasts, Spotify)

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

___________

FREE 5-DAY PODCASTING MINI-COURSE — Everything you need to know before starting your podcasting journey.

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

In this episode, we dive into creating a podcast strategy that aligns with your lifestyle and business goals.

If you’ve been toying with the idea of launching your own podcast, this one is for you.

Today, you’re getting 9 minutes of my paid Sustainable Podcast Strategy training video for free, where you’ll get a glimpse into how you can design a podcast workflow that maximizes efficiency and minimizes time spent planning and recording each episode.

Learn to build a podcasting system that works for you, not the other way around, discover how to align your podcast with your business goals and marketing efforts, and avoid burnout by implementing a repeatable system that saves time and energy.

Enjoy!

Takeaways:

• Treat your podcast strategy as an internal SOP to ensure consistency and efficiency.
• Focus on creating content that resonates with your audience and supports your brand growth.
• Develop a predictable and repeatable podcasting system that reduces second-guessing and enhances creativity.
• Plan ahead to delegate or outsource parts of the podcasting process when necessary, freeing up time for strategic tasks.
• Regularly refine your podcast workflow to identify areas for improvement and increase efficiency over time.

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

• My newsletter with weekly podcasting insights
• Episode #46 with Iesha Small: Embracing Career Pivots as Part of Life

_______________________________________

Hello and welcome to this week's (solo) episode!

As you can tell by the title, today, I'm sharing my thoughts on pivoting as a solo business owner.

This is an exciting topic, but it's not all fun and games—it takes effort and persistence; it’s scary at times, but it’s doable once you find your own way of doing it.

In my mind, pivoting is NOT a sign of weakness.

Pivoting means you tried something that may or may not have worked, and you’re ready to move on for various reasons (be it financial, emotional, or logistical).

Here are some questions to consider:

• Does pivoting seem scary to you?
• Have you set solid foundations yet?
• What is stopping you from switching things up?
• What do you need to do to make things easier for yourself?

Let me know your thoughts about this episode over on LinkedIn!

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

What’s the best podcast format for you—solo, co-hosted, or interview-based? In this episode of Freelance Business Unlocked, I share an excerpt from my conversation with Croatian podcasters Edita and Darko on their Seen & Heard podcast.

This clip dives into the pros and cons of different podcasting formats from someone who has tried them all—solo, co-hosted, and interview-based.

In this episode, you'll learn the key differences between solo and co-hosted podcasting, why co-hosting can ease pressure and boost accountability, why interview-based formats naturally create consistency, creative ways to test co-host chemistry before launching, and much more.

Whether you’re about to launch your first podcast or considering a format switch, this episode gives you a behind-the-scenes look into how each setup affects your workflow, accountability, creativity, and connection with your audience.

Enjoy!

Takeaways:

• Explore different podcast formats like solo, interview, and co-hosted shows to find what suits your style and goals.
• Co-hosting offers shared responsibility and accountability, easing the pressure and enhancing the dynamic.
• Hosting solo requires managing all tasks independently, but it allows for complete creative control.
• Interview shows provide accountability and opportunities to connect with guests, enriching the content.
• Starting with live shows can be nerve-racking due to the lack of editing, but it adds an authentic charm.
• Leverage different podcast formats to discover creative ways to engage your audience.

Resources mentioned:

• Edita and Darko's Seen & Heard podcast (Apple Podcasts, YouTube)
• My full interview on their show

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

This episode of Freelance Business Unlocked is an interview I had on my friend Slobodan Manić’s No Hacks podcast earlier this year, and what’s fun about it is the fact that it’s only 12 minutes long.

In those 12 minutes, Slobodan and I discuss why you should launch your own podcast and the benefits it can bring to your business, no matter your area of expertise.

We discuss overcoming limiting beliefs, the benefits of podcasting for brand awareness, and the art of networking through meaningful connections.

Enjoy!

Takeaways:

• Podcasting helps build brand awareness and authority, making it a valuable tool for business owners and freelancers.
• Use podcasting to connect with experts and expand your network in a meaningful way.
• Address limiting beliefs like lack of time or expertise to move forward with your podcasting journey.
• Podcasts serve as "queen content," providing material that can be repurposed across various platforms.
• Podcasting enhances skills such as public speaking, editing, and time management, which are crucial for business success.

Resources mentioned:

• Slobodan's No Hacks Podcast (Apple Podcasts, Spotify)

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

Do you ever look at other creators and wonder how they manage to show up so consistently—week after week, month after month—without burning out?

In this solo episode, I pull back the curtain on what consistency really looks like behind the scenes. Spoiler alert: it’s not about having more time, support, or willpower—it’s about building a system that works for you. And yes, that includes micro-consistency, a little accountability, and dropping perfectionism at the door.

This episode is an honest look at what it takes to stay consistent in your business—especially when you're running things solo (hi, same here 👋) and trying to juggle marketing, content, and, you know… real life.

In this episode, you’ll learn why you are already consistent (you just don’t give yourself credit for it), what brushing your teeth and sending a weekly newsletter have in common, why accountability (public or private) can be the secret sauce behind your momentum, and much more.

Takeaways:

• You can be consistent by creating systems that work for you.
• Identify your non-negotiable habits to build new ones.
• Eliminate resistance by stacking new habits with existing ones.
• Micro-consistency can still lead to significant progress.
• Understanding your 'why' is crucial for maintaining consistency.
• Accountability can be a powerful motivator for consistency.

Resources mentioned:

• My solo episode on perfectionism (Apple Podcasts, Spotify)
• Jay Clouse's essay on consistency

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

If perfectionism has ever kept you stuck, stalled a project, or stopped you from launching your podcast, this episode will help you look at it from a different lens.

Today, I'm diving into the sneaky ways perfectionism disguises itself as "high standards"—when in reality, it's fear in a polished outfit. Drawing from my own podcasting journey and real-life examples, I unpack how overthinking and fear of judgment can stop even the most creative minds from putting their work out there.

You’ll learn why the fear of being seen (especially by people you know in real life) can be paralyzing—and how to move forward anyway.

You'll also hear about one of my favorite insights from Amy Porterfield, reminding us that B+ work gets us further than chasing A+ perfection ever will.

Whether you're a podcaster, content creator, or just someone trying to finally take that next step in your business, this is the episode for you.

Takeaways:

• Progress beats perfection.
• You don’t need it all figured out to begin.
• You’re not being judged as much as you think.
• The pursuit of perfection limits your learning.
• There’s no growth without momentum.
• B+ work is good enough.

Resources mentioned:

• Interview by Alex Sanfilippo: How Amy Porterfield Went From No Online Presence to $100M In Sales
• My LinkedIn profile (let's connect and discuss this further!)

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

___________

How much is too much when it comes to free content?

That’s the question I’ve been sitting with for a long time, and this solo episode is my attempt to unpack it. Whether you're a coach, consultant, creative, or service provider, you've likely wrestled with the balance between generosity and strategy in your content. Should you give away the “how”? Or should you stick to the “what” and “why” and keep the rest behind a paywall?

In this episode, I explore the nuanced layers behind this question, including:

• The difference between generosity and exhaustiveness
• Why your free content builds trust—but shouldn’t overwhelm
• The real reason people pay for your services (hint: it's not just information)
• How the mode your audience is in affects how they process your content
• Why “how” content isn’t as dangerous to give away as we might think

You’ll also hear why I believe the future of content is in thought leadership—and no, that doesn’t just mean showing off your wins. It’s about taking a stand, offering a fresh perspective, and showing up with courage, clarity, and creativity.

“Ideas that are hoarded help no one. Success follows generosity.” — James Clear

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• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

Free podcasting newsletter — Weekly. Five minutes or less. No BS.

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You already know podcasting builds authority and helps grow your audience—but what if there’s so much more beneath the surface?

In this solo episode, I’m lifting the lid on the lesser-known benefits of running a podcast—the ones you don’t hear about in marketing emails or strategy sessions. After almost two years of hosting a weekly show (plus helping other creatives launch their own), I’ve seen firsthand how podcasting can quietly transform your business and personal growth.

I dive into eight underrated but powerful benefits, including:

• How podcasting boosts your credibility from episode one;
• Why it opens the door to speaking gigs, media features, and partnerships;
• The long-term magic of building a body of work that compounds over time;
• How it sharpens your speaking, editing, and storytelling skills (even if you’re not a natural);
• The genuine relationships you’ll build with guests and listeners;
• Why podcast content is the easiest to repurpose across your entire marketing ecosystem;
• How podcast listeners convert better than your average social media follower;
• And the creative freedom it gives you to shape your own platform, your way.

Whether you’re just dreaming about starting a podcast or already a few episodes in, this episode will shift the way you see podcasting—and help you realize why it’s such a powerful tool for creative business owners.

Resources mentioned:

• Episode #79: How to Launch a Podcast Without Burning Out or Overthinking It – Slobodan Manić (Spotify, Apple Podcasts)

___________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thank you and see you next week!

So, I’m delighted to have had the opportunity to chat with AmondaRose Igoe, a public speaking coach with over 25 years of experience helping women show up confidently and own their value; we talked a lot about the latter (the importance of knowing your worth), especially as it pertains to differences between men and women.

We explore why women often second-guess themselves when speaking, how to avoid the dreaded “data dump,” and why body language plays a bigger role than you think. AmondaRose also shares how to create audience engagement in both in-person and virtual settings, how to use storytelling without overwhelming your listeners, and why “fake it till you make it” might not be such bad advice after all.

So, if you ever feel like you're over-explaining just to prove your worth, or find yourself cramming way too much into a presentation, hoping it will show just how much value you bring, you're not alone.

You CAN get better at public speaking, and this episode is going to help you on that journey.

Enjoy!

Takeaways:

• Body language plays a crucial role in how women are perceived.
• The audience's engagement is essential for effective communication.
• Public speaking skills have evolved significantly over the years.
• Online communication presents unique challenges and opportunities.
• Authenticity is key to connecting with an audience.
• Feedback is vital for improvement in public speaking.
• Crafting compelling stories can enhance presentations.

Here's where you can connect with AmondaRose:

• LinkedIn
• Instagram
• Website

Additional resources:

• Episode #54: Finding Your Voice: How to Overcome Public Speaking Fears – Darren Young (Spotify, Apple Podcasts)
• (IN CROATIAN) Episode #15: O javnom nastupu, mišljenjima drugih i samopouzdanju – Pinija Poljaković (Spotify, Apple Podcasts)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We talk about one of the most common things holding freelancers back: mindset. From the fear of charging more, to hesitating when it comes to niching down or creating confident content—Dina breaks down what really stops people from growing and how to move past it.

She also shares her approach to polarizing content—what it actually means, how to stay authentic, and why it’s essential if you want to stand out online. If you're tired of tiptoeing around your audience, this one is for you.

Also, we dig into her signature Offer Onion model—a super practical way for coaches and consultants to scale sustainably. Spoiler: it’s not about selling more stuff, but about monetizing your access in smart, layered ways.

Dina is sharp, outspoken, transparent, practical, and most importantly – she cares deeply about her clients.

It was such a pleasure to learn from her in this format, and I’m positive you’ll walk away from this conversation feeling enriched and motivated as well.

Enjoy!

Takeaways:

• Fear of charging more often stems from a scarcity mindset.
• Strong, confident copy is essential for attracting ideal clients.
• Polarizing content can help repel the wrong audience while attracting the right one.
• Nailing down an outcome-based offer is critical for business success.
• Clients need to understand the process behind offers to feel confident in hiring you.
• Tiered support systems provide varying levels of personal attention.

Here's where you can connect with Dina:

• LinkedIn
• Newsletter

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this episode I sit down with fellow Croatian podcaster Tia Kozina, co-host of Croatia’s very first true crime podcast with 200+ episodes, Patreon superfans, sold-out live shows, and interactive murder mystery events.

Tia pulls back the curtain on:

• Quitting the day job: the moment she walked away from a 9-to-5, the burnout that pushed her there, and the new pressures that come with betting on yourself.
• Finding the perfect co-host dynamic: why communication (and the occasional brutal honesty) keeps her partnership with Filip rock-solid, and what happens if either of them ever wants out.
• Monetizing in a niche language: from Patreon tiers that “pay the rent” to taking true crime on tour, launching merch, and inventing Croatia's first murder-mystery pub game.
• Turning listeners into a community: how their podcast cultivated die-hard fans of all ages and earned heartfelt messages from listeners who binged their show through chemo treatments.
• The power of starting scrappy: Tia’s no-excuses advice for anyone waiting for the "perfect moment" to launch.

Even if you’re not a podcaster, Tia and Filip’s story will serve as a great reminder of what’s possible even if you’re located in a very small region and even if your first language is understood only by a small fraction of the global population (as is the case with Croatian).

Wherever you’re located and whatever you do, this episode will inspire you to think bigger and embrace the scrappiness.

Enjoy!

Takeaways:

• Communication is crucial in co-hosting to avoid misunderstandings.
• Transitioning from a hobby to a full-time job can be challenging but rewarding.
• Monetization strategies include live shows, merchandise, and Patreon.
• Building a community around the podcast enhances listener engagement.
• Language and cultural context play a significant role in podcasting.
• Balancing humor with sensitivity is essential when discussing serious topics.
• Starting a podcast requires courage and the willingness to take risks.

Here's where you can connect with Tia (and Filip):

• Podcast (in Croatian): YouTube, Spotify, Apple Podcasts
• Website (in Croatian)
• Patreon (in Croatian)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this week's episode, I’m joined by video expert Justin Vajko, who shares incredibly practical (and surprisingly gentle) advice for freelancers and business owners looking to finally get comfortable on camera.

Justin believes that showing up on video doesn’t have to be perfect, but it does need to be consistent and sustainable. We talk about everything from the common fears that stop people from pressing record, to the tech traps and mindset hurdles that keep creatives stuck behind the scenes.

You’ll learn about his favorite approach to content creation, the “sawdust method,” and how a simple system of repurposing everyday conversations can lead to engaging, trust-building video content.

We also dig into Justin’s “Content Buddy” system—a brilliant solution for anyone who hates talking to a camera alone—and how introverts can leverage interviews and conversations to make their first steps into video feel easier.

I love it when experts on any topic are kind, empathetic, and can put themselves in their clients’ shoes (mainly because they’ve been there before themselves), and Justin is no different. He absolutely does talk about the benefits of video, but does not force anyone to show up on video if they don’t want to.

He does tell you what you’re missing out on, though, so let this episode serve as a reminder and motivation to push through a bit of discomfort because no one starts off as the most confident person in front of a camera, including your favorite late-night hosts.

You're in for a treat, so enjoy!

Takeaways:

• Confidence in video can be built through practice and exposure.
• Video is a powerful tool for building trust with audiences.
• Having a content buddy can enhance accountability and creativity.
• It's important to mix different content formats for better reach.
• Deadlines can motivate content creation and productivity.
• Bloopers can make content more relatable and endearing.
• Introverts can thrive in content creation with the right support.

Here's where you can connect with Justin:

• LinkedIn
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

I’m joined by Reuben Swartz, founder of an anti-CRM system called Mimiran, host of the Sales for Nerds podcast, and an introvert who’s cracked the code and was able to flip the “icky sales cycle” into an enjoyable, productive one.

Reuben shares how he turned his own sales struggles as a solo consultant into a tool that now helps thousands of freelancers build better relationships—with less stress and more ease.

We talk about why traditional sales and CRM systems don't work for freelancers, what makes follow-ups feel awkward, and how to flip that feeling by acting more like a doctor and less like a desperate salesperson.

Reuben also unpacks how to build and nurture a referral network, the importance of clearly defining your ideal client and ideal partner, and how your positioning affects everything—from your proposals to your pipeline.

Reuben's take is so refreshing because he's open, at times even vulnerable, and ready to share what didn't work, but helped him get better as a business owner and colleague.

What I loved the most is when Reuben said he’s a fan of people doing business that's true to themselves. That’s it, that’s the whole point of running a business.

So if you like the sound of all of this, which I’m sure you do, stick around and enjoy my episode with Reuben!

Takeaways:

• Freelancers often struggle with follow-ups due to discomfort with sales.
• Follow-ups can be enjoyable when approached as a check-in.
• Creating a system for follow-ups can streamline the process.
• Introverts can excel in networking by focusing on listening.
• Sales should feel easy, not forced or uncomfortable.
• Conversations are essential in a relationship-driven business.
• Nurturing existing relationships can lead to more referrals.

Here's where you can connect with Reuben:

• Mimiran (the anti-CRM system)
• Sales for Nerds (podcast)
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this episode, I’m joined by Sara Bryson, financial strategist and founder of CFOhyeah, who helps small business owners untangle the money side of running a business—without the jargon or judgment.

We talk about the real cost of working without systems, why so many freelancers underprice their services, and what to do if your business is generating revenue but there’s never anything left at the end of the month. Sara also shares a ton of actionable advice, including how to start creating SOPs even if you’re a one-person business, why quarterly business reviews are a game-changer (even if you dread them), and what your pricing might be saying about your self-worth.

She also breaks down the three behavioral patterns she sees most often in freelancers—and what to do if you recognize yourself in any of them.

If you’ve ever wondered why your bank balance doesn’t reflect how hard you’re working—or if you’re constantly undercharging, overdelivering, and still feeling stuck—this episode is for you.

Sara is kind, warm, and empathetic, which I’m sure you’ll agree with after listening to this conversation.

Enjoy!

Takeaways:

• Learning from both successes and failures is crucial for growth.
• Developing systems early on saves time and increases efficiency.
• Quarterly reviews help keep business goals on track and relevant.
• Setting specific, realistic goals is essential for success.
• Regularly updating processes ensures they remain effective.
• Creating SOPs helps streamline operations and prepare for future growth.
• Men and women experience different pressures in business.

Here's where you can connect with Sara:

• Website + freebies
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this episode, Sani shares how he launched his podcast during the pandemic as a way to meet people and build meaningful professional relationships—something that has since evolved into an international platform with nearly 200 episodes.

We dive into why podcasting still matters, even in a post-pandemic world, and how it can open doors you didn’t even know existed. Sani talks about his two interview formats—bite-sized 10-minute episodes and longer in-depth conversations—and how his background in conversion rate optimization helped him experiment, iterate, and stay consistent.

He also breaks down the systems he uses to streamline production (yes, there’s AI involved!) and the importance of designing a podcasting workflow you actually enjoy.

Plus, we talk about the value of starting a podcast in a second language, and why it’s okay—expected, even—to be bad at the beginning.

Whether you're thinking about launching a podcast or already running one and looking to scale, this conversation is full of practical tips, real talk, and refreshing honesty about what it *actually* takes to stick with it.

Enjoy!

Takeaways:

• Podcasting has made networking easier than ever before.
• Consistency and enjoyment are key to long-term podcasting success.
• Experimenting with different formats is essential for growth.
• Automation can significantly enhance podcast production efficiency.
• Shorter episodes can attract guests who are new to podcasting.
• Having multiple episode formats can increase overall output.

Here's where you can connect with Slobodan:

• Podpacer (tool for podcasters)
• No Hacks Podcast
• LinkedIn

Additional resources:

• My episode with Slobodan on his podcast

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Eman shares her journey from being unexpectedly laid off to building a thriving freelance business—and how email played a key role in making that possible. We dive into why email is still one of the most powerful marketing tools, how freelancers can use it to build trust (not just sell), and what makes a welcome sequence or newsletter actually worth reading.

We dig into what makes a great email sequence, the mistakes freelancers often make with their newsletters, and how to write emails that actually get opened, read—and lead to sales.

You’ve heard a lot of episodes about emails, but Eman is one of those people who will for sure inspire you to finally get going with your own list.

And in case you already have an email list, but are struggling to grow it or just want to hear some tips you can implement straight away, you’re in the right place.

In this episode, you’ll learn why email still works, what freelancers are getting wrong, how to write emails that feel natural and authentic, and the essential elements of a great welcome sequence.

Eman is kind, warm, and extremely generous with information, so make sure to listen to this one to the end.

Enjoy!

Takeaways:

• Connection is the most important ingredient in email marketing.
• Email should feel like a one-on-one conversation.
• Directly addressing your audience enhances engagement.
• Stories can make your content more memorable and impactful.
• Experimentation is key in email marketing strategies.
• It's important to be open to failure and learn from it.
• Creating inclusive spaces is essential for diverse audiences.

Here's where you can connect with Eman:

• Website
• Podcast
• Quiz (Find Your Perfect Newsletter Style)
• Senja – Testimonial Collection Tool (Eman's Affiliate Link)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this episode, I’m joined by Joe McKay, a copywriter, ghostwriter, and business coach who helps solopreneurs get better at working ON their businesses.

Joe shares how embracing experimentation, following his energy, and leaning into curiosity helped him carve out a fulfilling career that supports his life as a dad of three.

We talk about the mindset shifts that made the biggest difference in his journey, from letting go of linear career paths to navigating the fear of posting online. Joe shares practical, real-world strategies for using LinkedIn to attract clients — including the “hand raisers” method and his go-to conversation starter that never feels pushy.

He also opens up about how he landed his first paying client, why “the fish closest to the boat” should be your priority, and the systems that help him stay consistent without burning out.

If you’ve ever struggled with confidence, clarity, or content creation, this episode is exactly what you need.

Enjoy!

Takeaways:

• Not everyone has a linear career path; embrace the journey.
• Follow your energy and intuition when making career decisions.
• Recognize the privilege that allows for experimentation in your career.
• Introspection is key for understanding clients and oneself.
• Staying small and agile allows for quick testing and adaptation.
• Listen more than you talk during sales conversations.

Here's where you can connect with Joe:

• Website (+ freebie)
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Vance is a former Disney leader turned entrepreneur who now owns multiple successful home service businesses—and consults with others on how to wow their customers without breaking the bank. In this episode, we explore how systems, creativity, and a little old-school charm can completely transform your client experience.

We dive into the power of systems and processes, and how they actually create freedom—not limit it. Vance shares the behind-the-scenes wisdom he picked up at Disney (think SOPs, intentional experiences, and yes, ice cream cone replacements) and how he uses those lessons today to make his businesses more efficient, more human, and way more memorable.

You'll learn why creativity thrives on structure, how to design experiences that surprise and delight clients, and how small, thoughtful touches can lead to big returns.

So, if you want to stand out through simple details and without burning out, this episode is for you.

Enjoy!

Takeaways:

• Creativity is essential for maintaining energy in business.
• Disney's success is built on systems and processes that allow creativity.
• Managing customer expectations is key to satisfaction.
• Service providers should focus on building trust with clients.
• Exceptional customer service can differentiate a business.
• Memorable experiences can be created from mundane tasks.
• Old-school tactics like handwritten notes can create lasting impressions.

Here's where you can connect with Vance:

• A free guide titled "52 Ways to Wow Your Customer Without Breaking the Bank"

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Maël is a relationship builder, a thoughtful communicator, and someone who’s figured out how to make networking feel natural, even as an introvert. If you've ever wondered how to build a sustainable freelance business without relying on cold pitches or generic marketing tactics, this conversation is for you.

We talk about the power of asking better questions, how to stand out by being genuinely helpful, and why your network might be your most valuable asset—if you know how to use it right. Maël also shares his personal approach to LinkedIn, client relationships, and those inevitable famine cycles that every freelancer faces.

We also dive into how introverts can build confidence and visibility without pretending to be extroverts, and how small actions, like striking up a conversation or sending a voice message, can have a big impact.

You’ll also hear how Maël makes the most of his network—not by collecting contacts, but by staying in touch, making thoughtful referrals, and offering value consistently.

He shares his approach to in-person events and virtual spaces like LinkedIn, and why being human and authentic always wins over polished sales tactics.

All in all, I'm happy to report that you don’t have to change your personality to build a standout freelance business—you just need to show up consistently, be curious, and treat people like, well, people.

Enjoy!

Takeaways:

• Building a strong network can provide added value to clients.
• Effective communication goes beyond just delivering files.
• Introverts can take small steps to improve their networking skills.
• Being human and authentic is crucial in networking.
• Networking is about building relationships, not just collecting contacts.
• Nurturing one-to-one relationships is crucial.
• Schedule networking chats during famine cycles.

Here's where you can connect with Maël:

• LinkedIn
• Website
• E-mail

Other references:

• How to Win Friends and Influence People – Dale Carnegie (book)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

I’m the first to admit that I sometimes struggle with finding clients, pricing my services, or feeling confident about selling.

And I have a sneaky suspicion that you occasionally feel the same way, too.

This is exactly why my guest today is Bryan McDonald, a seasoned sales expert with over 20 years of experience who helps business owners rethink their approach to sales and growth in general.

Bryan has spent years helping freelancers, consultants, and small business owners shift from transactional sales to a relationship-driven approach that brings in high-value clients.

In this episode, we discuss the biggest mistakes freelancers make when trying to sell their services and how to position yourself as a trusted partner rather than just another vendor.

Bryan shares why relationship-building is the key to attracting long-term, high-value clients and explains why focusing on the right clients is more effective than trying to sell to everyone.

Sales is often the most intimidating part of running a freelance business, but it doesn’t have to be. Bryan breaks it all down in a way that makes sense, with real-world examples and practical advice you can start using today.

I’m positive you’ll leave this conversation feeling inspired and motivated, same as I did.

Enjoy!

Takeaways:

• People fear sales due to personal rejection and negative stories.
• A client-centric approach is essential for effective sales.
• Detaching from the outcome can lead to better sales results.
• Sales is about understanding the prospect's needs, not just selling yourself.
• Building a strong reputation leads to more referrals.
• Strategic networking is more effective than a broad outreach.

Here's where you can connect with Bryan:

• LinkedIn
• Personal Website
• onPurpose Growth Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We dive into the many ways translators can diversify their businesses, build multiple income streams, and create a work life that aligns with their skills and interests.

In this conversation, we explore why relying solely on one income stream can be risky, how to identify new ones, and what steps you can take to create a more profitable and resilient career, while also being a great parent who is present in their children’s lives.

Fiona shares her journey from working within the confines of the industry’s expectations to embracing opportunities that allow for more creativity, freedom, and financial stability. We talk about the importance of positioning yourself as more than just a translator, leveraging your expertise in ways that go beyond client work—whether it’s teaching, consulting, content creation, or even launching a product or service.

Fiona is always ready to adapt and implement new ideas, which is why we also talk about her rebrand, how she went about it, and what you can do if you’re planning one soon. So this episode is also a mini celebration of her 1-year rebrand anniversary!

There’s a lot to unpack here, but all in all, you’re going to leave with ready-to-implement tips that have helped both Fiona and myself stay organized and on top of things… most of the time. :)

Enjoy!

Takeaways:

• Rebranding is not just about aesthetics; it's a deep process.
• Effective copywriting is crucial for attracting the right clients.
• It's important to recognize which tasks are essential and which can wait.
• Personal branding should reflect authenticity and human connection.
• Scheduling creativity can lead to better ideas.
• Setting personal deadlines helps maintain momentum and focus.
• Not every idea needs to be executed immediately.

Here's where you can connect with Fiona:

• LinkedIn
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We discuss how she transitioned into a new niche, overcame self-doubt, and built a thriving business.

Emily talks about:

✅ How she transitioned from journalism and copywriting into web design

✅ The mindset shifts that helped her embrace the pivot

✅ The importance of pricing work based on value, not just time

✅ Why relationships and reputation are key to landing great clients

✅ How to confidently communicate pricing and avoid common freelancer pitfalls

If you’ve ever thought about switching directions in your freelance career but felt held back by fear, uncertainty, or even the pressure to "niche down," this episode is for you.

Emily shares how she navigated this transition, the mindset shifts that helped her, and how she confidently priced her services to make the switch sustainable.

Enjoy!

Takeaways:

• You don’t have to feel “ready” to pivot. Growth happens in action.
• Clients value trust and reliability over the number of years you've been in a field.
• Pricing should reflect value, not just time.
• Raising rates takes confidence—but clients who value your work will pay.
• Diversification can be an asset, not a weakness.
• Mindset matters. A simple question like "Why not now?" can be the push you need to move forward.

Here's where you can connect with Emily:

• LinkedIn
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this week's episode, I sit down with Simon Town, an email marketing expert who breaks down exactly how to create a high-converting email funnel, even if you’re not a pro copywriter.

We discuss why email consistently delivers the highest return on investment in marketing and how to move your audience from social media to your email list. Simon explains the importance of sequences and evergreen funnels and how to balance giving away free value without undercutting your business. He also shares simple strategies to write emails that people actually want to open.

If you’re a solopreneur wondering how to make email work for you, you’ll leave this episode knowing exactly what to do to get started, to grow your list even further, or to finally start monetizing it.

Enjoy!

Takeaways:

• Top-of-the-funnel strategies should focus on moving leads to your email list.
• Understanding your audience's pain points is crucial.
• Effective email sequences can enhance engagement and sales.
• Evergreen funnels allow for automated income generation.
• Nurturing your audience consistently is key to long-term success.
• Social proof can enhance credibility and encourage conversions.

Here's where you can connect with Simon:

• Steal Simon's 300k Email Funnel
• LinkedIn

Other references:

Episode #29: A Comprehensive Guide to Email Marketing – Dominik Metličić

• Listen on Spotify
• Listen on Apple Podcasts

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We explore what it means to be an “outsider” and why those who have faced barriers—whether due to race, gender, age, or background—often struggle with visibility and self-advocacy. Vimala explains how to shift from a mindset of trying to fit in to one of leveraging your differences as a competitive advantage. We discuss the importance of personal branding, showing up online with confidence, and using social media as a tool to take control of your professional narrative.

Vimala introduces the concept of the Drama Triangle, a framework that helps entrepreneurs recognize unhelpful thought patterns and move toward a place of empowerment. She also shares insights on emotional regulation, handling rejection, and maintaining confidence even when faced with setbacks.

We also dive into the role of data in decision-making—why shifting your focus from emotional reactions to objective facts can help you make smarter business moves. Vimala offers practical strategies to help freelancers and entrepreneurs develop resilience, advocate for themselves, and create sustainable careers that align with their values.

To be honest, Vimala is THE person to talk about these topics, and I couldn’t be happier that she said yes to being on the show.

Enjoy!

Takeaways:

• Outsiders often face various forms of discrimination, including sexism and racism.
• Emotional regulation is crucial for navigating business challenges.
• Imposter syndrome is often a societal construct rather than an individual flaw.
• Data-driven decisions can empower entrepreneurs to take control of their narratives.
• Language plays a significant role in shaping women's identities in the workplace.

Here's where you can connect with Vimala:

• LinkedIn
• Newsletter (coming soon) — join the waitlist here!

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

As an NLP practitioner, Jake is someone who’s deeply interested in human behavior, why we’re wired the way we are, what makes us tick, and why communication is a muscle we need to practice every single day, whether we’re communicating with children, partners, friends, or clients.

Jake discusses the role of conditioned responses in human behavior and offers insights on how to break these patterns to foster more meaningful connections.

He gets very practical and shares the techniques we can implement straight away and see where we’re falling short in verbal and non-verbal interactions with others.

He emphasizes the need for a "giving approach" in e-mails and DMs, the significance of framing asks effectively, and the impact of AI on communication.

Needless to say, this was SUCH an insightful conversation I’ll never forget.

Enjoy!

Takeaways:

• Cultural differences can significantly affect communication styles.
• Conditioned responses often dictate our interactions.
• Understanding body language enhances communication effectiveness.
• NLP techniques can help in understanding and connecting with others.
• Provide an 'out' in negotiations to make others comfortable.
• The cadence of conversation can enhance understanding and connection.

Here's where you can connect with Jake:

• LinkedIn
• Newsletter
• Podcast (Lead Gen Reboot)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Belinda and I had a great and, dare I say, intimate conversation about the freelancing wins and struggles, with a focus on freelancer-client relationships.

It’s no secret that establishing and maintaining quality relationships is important for business success, but it’s not always smooth sailing. All of us make mistakes, and there’s always room for improvement. Still, there are certain foundational principles we should always abide by, and Belinda shares what those are and how she’s able to keep those relationships going for a long, long time, which is every freelancer’s goal.

We discuss building strong client relationships, the significance of responsiveness, and the lessons learned from both positive and negative experiences in the freelance world.

Belinda also shares strategies for landing direct clients, the significance of patience in the long game of client acquisition, and the necessity of knowing when to let go of unproductive client relationships. (!!!)

Belinda has a couple of freelancing superpowers – she’s an action-taker, an excellent communicator, and a reliable partner – and it was wonderful to learn from her directly. Today, you have the chance to learn from her, too, and to pick up on some tips that make sense for your business.

Enjoy!

Takeaways:

• Building long-term relationships with clients is crucial.
• Responsiveness and reliability are key to client satisfaction.
• Gratitude and positivity should be part of professional interactions.
• Being fully booked can be a dangerous mindset.
• Asking for feedback can provide insights for improvement. Rejection is not a reflection of your worth.
• Patience is key in client acquisition.

Here's where you can connect with Belinda:

• LinkedIn
• Website
• Instagram
• England vs. Germany Blog Post

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Ubaid Ur Rehman knows what makes good design good since he has been working with the top 1% of LinkedIn Creators. He’s very practical and shares tips we can all implement to the aesthetic parts of our businesses right away.

Ubaid highlights the significance of value propositions, social proof, and clear calls to action in design.

He also shares insights on effective design principles, emphasizing the importance of color and font choices, the interplay between design and copywriting, and the significance of personal branding.

He discusses how to create a cohesive visual identity that reflects one's personality and the necessity of understanding user experience across different platforms.

As you can probably tell already, Ubaid is very generous with information and tips, so get ready to take some notes.

Also, stay until the very end to hear the final tip he shares, which, in my opinion, rounded our conversation perfectly.

Enjoy!

Takeaways:

• Building a network naturally leads to client relationships.
• Your LinkedIn profile acts as a 24/7 landing page.
• Social proof is essential for credibility.
• Clear calls to action guide prospects effectively.
• Fonts should be simple and versatile for effective design.
• Good design captures attention; good copy retains it.

Here's where you can connect with Ubaid:

• LinkedIn
• Instagram

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this conversation, we leave no parenting stone unturned; we discuss the challenges and rewards of balancing freelancing with parenthood.

We share personal experiences about emotional regulation, the importance of self-care, and the necessity of having a supportive partner and family.

Of course, life with toddlers throws unexpected challenges our way on a daily basis, which we discuss in detail.

We also talk about the complexities of parenting, housework, the importance of financial security in relationships, personal experiences regarding maternity leave, the mental and emotional challenges of parenthood, and practical tips for aspiring and current parents.

Julia was a wonderful guest and a joy to discuss motherhood and business with, so I hope you, too, will enjoy this one as much as we did!

Takeaways:

• Having a structured schedule helps manage work and family responsibilities.
• Support systems, including partners and family, are essential for balancing parenthood and work.
• Freelancers often need to set boundaries with clients regarding deadlines.
• It's important to have financial independence and a solid pension plan.
• Unexpected challenges are a part of parenting and freelancing.
• Planning too much can lead to stress; flexibility is key.
• Radical acceptance helps in managing parenting challenges.

Here's where you can connect with Julia:

• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Celeste Yamile is an AI expert who has lately niched down and is now focused on serving founders and helping them create custom GPTs. She also regularly hosts AI-related workshops, and this episode is the perfect way to get a glimpse into how she thinks and operates.

In this conversation, Celeste shares her journey into the world of AI, particularly focusing on how it has transformed her content creation process. She discusses common mistakes people make when using AI, the importance of research and training for better outputs, and how she leverages her consumption of podcasts and books to enhance her skills.

The discussion also touches on the challenges of originality in content creation and the impact of AI on copywriting skills.

In this conversation, Celeste shares her insights on personal branding, the role of AI in content creation, and the evolving job market. She discusses the importance of setting personal boundaries when sharing online, how AI can help structure thoughts and enhance creativity, and the necessity of adapting to new technologies to remain competitive.

As you can tell, we covered a lot, but after listening to this episode, I'd encourage you to follow her content on LinkedIn and see how she does it.

Enjoy!

Takeaways:

• AI can significantly speed up content creation processes.
• Common mistakes in AI prompting often stem from a lack of context.
• Research and training data are crucial for better AI outputs.
• Consuming diverse content helps in learning and improving skills.
• The job market is evolving; learning AI skills is essential.
• Continuous learning and adaptation are key to leveraging AI.

AI tools mentioned in the episode:

• WhisperAI
• Perplexity
• DeepSeek
• Claude
• Descript

Here's where you can connect with Celeste:

• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

He focuses on growing e-mail lists with lead magnets and converting subscribers into paying customers through automated e-mail sequences. He emphasizes the importance of asking questions in e-mails to encourage engagement and build trust with subscribers.

Dominik recommends using e-mail campaigns as part of a larger funnel strategy, where social media and websites are used to capture e-mail addresses, and e-mail marketing is used to convert subscribers into customers. He also discusses the effectiveness of different lead magnets, such as courses, quizzes, challenges, webinars, and checklists.

Takeaways:

• Strategic placement of links, compelling copywriting, and congruency between subject lines and hyperlinked text can increase click-through rates.
• Having a strong brand, offer, and audience is essential for successful e-mail marketing.
• Use a combination of media formats, such as plain text, PDFs, infographics, videos, and audio, to cater to different learning and content consumption preferences.

Here's where you can connect with Dominik:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
• ⁠⁠Landing Page

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠

Thank you and see you next week!

We talk about various things, but we mostly focus on her coaching journey and what she has seen freelancers struggle with the most (spoiler: it’s the rollercoaster of project availability, imposter syndrome, and money patterns).

She encourages freelancers to regularly review their business and set a vision for the future. Jenni shares her strategies for building a sustainable freelance business.

Jenni is NOT focused on the everyday hustle and grind but rather on building a business that revolves around her lifestyle and priorities at every stage of her life, which is a recipe for a successful business AND a fulfilling life (which can and have to co-exist!).

As you’ll probably be able to tell, I've learned a lot and truly enjoyed my conversation with Jenni, and I hope you will, too!

Takeaways:

• Intentional time management is crucial for freelancers to avoid burnout and maintain work-life balance.
• Mindset work is essential for overcoming imposter syndrome and addressing money patterns.
• Regularly reviewing and setting a vision for the business helps freelancers stay focused and make intentional decisions.
• Authenticity and bravery are key in entrepreneurship, allowing for the creation of a business that aligns with personal values.
• Trusting your own ideas and taking uncharted paths can lead to success and fulfillment in business and life.

Here's where you can connect with Jenni:

• Instagram
• LinkedIn
• Website
• SUSTAIN (group coaching program)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

I started following Kelsey quite a while ago and I just knew she'd make a great guest and provide valuable content for my audience, so here you go! :)

In this conversation, she shares insights and tips for freelancers on balancing personality and expertise in their content, changing attitudes on LinkedIn, leveraging inbound marketing and referrals, overcoming the fear of posting, creating effective posts, community-building, and much more.

Takeaways:

• Leverage inbound marketing and referrals to build a sustainable freelance business.
• Overcome the fear of posting by realizing the value of your unique perspective and voice.
• Experiment with different types of posts to find what works best for you and your audience.
• Consider creating and scaling up with passive income streams to diversify your revenue.

Here's where you can connect with Kelsey and check out her offerings:

• ⁠⁠⁠LinkedIn
• ⁠Website
• ⁠⁠365 Days of LinkedIn Prompts for Freelance Translators (e-book)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!

Vlad shares his journey from a rebellious child to a freelancer, discussing the importance of flexibility in collaboration and the significance of attracting clients who resonate with his unique voice.

We also discuss the challenges of content creation, the reality of language barriers, and the acceptance of imperfection in communication. No matter the topic, Vlad is focused on the importance of showing up authentically online, embracing both the good and the bad that comes along with it.

Naturally, we also had quite a few healthy discussions on all of the above. There’s no sugarcoating here; we’re both transparent and open about our individual experiences.

What I enjoyed the most were precisely these “Yes, but…” moments, which are always refreshing.

Regardless of whether you're a freelance beginner or a veteran, you’ll learn a lot from Vlad, so enjoy this week's episode!

Takeaways:

• Finding collaborators requires flexibility and shared values.
• Attracting the right clients is often a reflection of one's online presence.
• Courage in content creation means owning your voice and mistakes.
• Good content transcends language and cultural differences.
• Authenticity in writing can lead to better client relationships.
• Perfection is an illusion; clarity is key.
• Cultural background influences communication styles.
• AI lacks true intelligence; it's a tool, not a replacement.
• The creative process is essential for meaningful work.
• Quality should take precedence over quantity in content creation.

Here's where you can connect with Vlad:

• LinkedIn
• Substack (Newsletter)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

She emphasizes the psychological impact of clothing on self-perception and confidence, the importance of seeking help, and the need for women to embrace their unique styles.

Naturally, we also talked about personal branding, which is enhanced by having recognizable wardrobe staples.

Samantha also points out that fast fashion can be problematic, and shifts the focus on intentional shopping.

In today’s episode, among other things, you’ll find out whether Steve Jobs actually cared about fashion, whether men and women are held to the same standard when it comes to clothing, and how we can unlearn some of the learnings we’ve acquired as children.

You’ll for sure love this one and leave this conversation enriched, both mindset- and style-wise.

Enjoy!

Takeaways:

• Fashion is not a shallow topic; it has deep implications for identity.
• Women often face unique challenges in expressing their personal style in male-dominated industries.
• The psychological impact of clothing can significantly affect confidence and performance.
• Unlearning negative self-perceptions is crucial for personal growth and empowerment.
• Empowerment through personal style can lead to greater success in the workplace.

Here's where you can connect with Samantha:

• LinkedIn
• Instagram
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Saša Kordić, an SEO specialist based in Croatia, shares his thoughts on SEO trends in 2025, what we, as small business owners, should keep in mind when it comes to SEO, and how we should go about creating our content.

Saša discusses the impact of AI on search results, the importance of quality content, and the distinction between black hat and white hat marketing, but he also debunks myths about its demise and provides practical tips for small businesses and freelancers looking to enhance their online presence. The conversation emphasizes the significance of understanding audience intent, effective keyword research, and the necessity of creating genuine, high-quality content.

Saša explains complex technical terms in a clear and succinct way and provides some real-life examples we can apply to our own work.

Spoiler: It’s way less complicated than you think, which is exactly why this conversation was helpful for me, and I’m sure you’ll find it helpful, too.

Enjoy!

Takeaways:

• Quality content that answers user questions is essential for SEO success.
• Black hat marketing tactics can harm brand reputation.
• SEO is not dead; it continues to evolve with technology.
• Understanding audience intent is crucial for effective SEO strategies.
• Keyword research is vital for e-commerce success.
• Avoid keyword stuffing to maintain content quality.
• Small businesses should focus on local SEO for visibility.

Helpful links:

• Semrush
• Ahrefs
• UberSuggest

Here's where you can connect with Saša:

• LinkedIn
• Medium
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Jan shares his journey of finding work-life balance and the importance of delegating responsibilities to focus on strategic activities. He shares insights on creating a positive work environment, separating personal and professional lives, balancing business and personal relationships, overcoming imposter syndrome, living life authentically, celebrating milestones, and appreciating the present.

Key takeaways:

• Implementing a four-day workweek can lead to increased employee satisfaction, productivity, and retention.
• Flexibility and trust are key in attracting and retaining talent.
• E-mail marketing remains a powerful and cost-efficient channel for businesses to communicate with their audience.
• Finding work-life balance requires delegating responsibilities and focusing on strategic activities.
• Building an online reputation and sharing valuable content can help attract talent and grow a business. Create a positive work environment by giving employees the freedom to develop things in the way they feel is best for the business.
• Overcome imposter syndrome by being true to yourself and not living the life that someone else expects of you.
• Celebrate milestones and accomplishments along the way instead of constantly postponing rewards.
• Appreciate the present and live a life that aligns with your true self.

Here's where you can connect with Jan and his wife Slavica:

• Jan De Jong – LinkedIn
• Webpower Adria
• Slavica De Jong – Youtube

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked

Thank you and see you next week!

Lucia is not only an expert at what she does, but she’s also someone I can call a friend.

She helps people find their calling in only 2 hours using the Predictive Analysis Method. If this sounds too good to be true, you have to listen to this episode.

We talk about the process her clients go through, as well as the challenges her clients face, including fear and societal pressures, and emphasize the importance of support systems and authenticity in navigating career transitions.

The conversation also touches on the role of community, the significance of visualization, and practical steps for making meaningful career changes.

We also get practical because Lucia discusses the importance of having a financial cushion when considering a career change, emphasizing that it's not just about money but also about overcoming underlying fears.

If that’s not enough, we also discuss the notion of authenticity and how our prospects and clients are well-equipped to discern whether or not we appear as our true selves online.

This was such an enriching conversation, and I’m sure you’ll feel the same way once you listen to what Lucia has to share.

Enjoy!

Takeaways:

• Many clients experience fear and resistance before seeking help.
• Support systems, especially from partners, are crucial for career changes.
• Authenticity is key; copying others can hinder personal growth.
• Fear of change is a biological response, not just psychological.
• Community can provide support, but individuality must be maintained.
• Many people use money as an excuse for not changing careers.

Here's where you can connect with Lucia:

• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

She shares her journey from corporate life to becoming a successful coach. She discusses the importance of clarity in messaging, the power of coaching, and the significance of understanding the buyer decision-making journey.

Janine emphasizes the need for effective pricing strategies, the role of content marketing, and the importance of choosing the right platform for visibility.

She also addresses common challenges faced by coaches, such as imposter syndrome and market fluctuations, while providing practical tips for growth and success in the coaching industry.

Takeaways:

• Clarity in messaging is crucial for business success.
• Coaching can lead to powerful transformations.
• Understanding the buyer's journey helps in effective marketing.
• Content marketing should include decision-making content.
• Building relationships through email is key to nurturing clients.

Here's where you can connect with Janine:

• LinkedIn
• Website
• Charge More Guide (free!)
• Book Waitlist

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

She’s definitely the right person for the job since she’s been on a life-long journey and realized what truly matters along the way.

The lessons she shares are applicable to a wide variety of big and small businesses, as well as to our personal lives.

We talked about different personas we assume (corporate versus entrepreneurial), what the notion of “time-starved” actually means in terms of entrepreneurship, and how to be intentional and strategic about building your personal brand.

She candidly discusses the impact of burnout on her life and the significance of being intentional and gracious in communication.

Sonita introduces her "Work Alive" framework for solopreneurs, which encourages aligning with purpose, living your values, identifying boundaries, verifying seasons, and embracing rest and rejuvenation.

She also encourages us to write down personal values and use anti-goals as a motivational tool to avoid undesirable outcomes in life and business.

There are many, many lessons we can take away from this episode, but you can decide for yourself which ones you need the most right now; my guest has got you covered.

So, sit back and enjoy my conversation with Sonita!

Takeaways:

• Embracing personal strengths is crucial for authenticity in business.
• The corporate persona often differs from one's true self in entrepreneurship.
• Graciousness in communication is essential for effective relationships.
• Self-care practices can help prevent burnout.
• Reflecting on past experiences can guide future decisions.
• Understanding different communication styles can enhance interactions.

Here's where you can connect with Sonita:

• LinkedIn
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Well, the answer is — more than you think.

This week’s guest, Kelly Cordell-Morris, has a full-time job as a product manager at Siemens Digital Industries Software, and she’s running a side job as a clinical animal behaviorist working with dog owners.

She discusses the challenges of balancing a full-time job with her passion for dog training, the importance of understanding client needs, and how she applies agile methodologies to her work with dogs.

Kelly did such a great job showcasing the similarities between her two seemingly unrelated jobs, and so many of the tips she shared can be applied to all of our freelance business, including her insights on integrating scrum methodology into both personal and professional life, emphasizing the importance of flexibility in scheduling, the significance of prioritization and metrics in marketing, and the necessity of recognizing exhaustion to maintain a sustainable work-life balance.

So, keep listening if you want to find out how to balance the two, the importance of acquiring a variety of skills, niching down, and what we should consider if we’re running two things at once and want to make the switch.

Enjoy!

Takeaways:

• The drive for knowledge is essential in both personal and professional growth.
• Navigating difficult conversations is a learned skill.
• Agile methodologies can be applied to dog training and client management.
• Prioritizing tasks is key to managing workload and client expectations.
• Recognizing signs of exhaustion is crucial for maintaining balance.
• Protecting personal time is important to avoid burnout.
• Breaking tasks into smaller steps can enhance productivity.
• Online coaching can yield better results than in-person training for some clients.

Here's where you can connect with Kelly:

• Website
• E-mail series for dog owners (the 2-week reactivity reset)
• LinkedIn
• Instagram
• Facebook

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

• My newsletter with weekly podcasting insights
• Episode #46 with Iesha Small: Embracing Career Pivots as Part of Life

_______________________________________

Hello and welcome to this week's (solo) episode!

As you can tell by the title, today, I'm sharing my thoughts on pivoting as a solo business owner.

This is an exciting topic, but it's not all fun and games—it takes effort and persistence; it’s scary at times, but it’s doable once you find your own way of doing it.

In my mind, pivoting is NOT a sign of weakness.

Pivoting means you tried something that may or may not have worked, and you’re ready to move on for various reasons (be it financial, emotional, or logistical).

Here are some questions to consider:

• Does pivoting seem scary to you?
• Have you set solid foundations yet?
• What is stopping you from switching things up?
• What do you need to do to make things easier for yourself?

Let me know your thoughts about this episode over on LinkedIn!

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We discuss common mistakes new podcasters make, the importance of authenticity, and the benefits of collaboration. Ashley shares unique ways to market your podcast effectively, the significance of building trust with the audience, and the balance between guest interviews and solo content.

Ash is not only a colleague, but he’s also a very friendly and generous person from whom you can learn a lot when it comes to podcasting.

Needless to say, I’m very excited for you to listen to this episode, even if you’re not planning on launching your own podcast, because Ash shares some ideas you can apply to your content right now, as well as ways in which you can leverage podcasting without having your own show.

Enjoy this week’s episode!

Takeaways:

• Podcasting builds trust better than any other media.
• Authenticity is key to connecting with your audience.
• Co-hosting can enhance content and creativity.
• It's important to be an active listener during interviews.
• Sharing valuable content can lead to paid opportunities.

Here's where you can connect with Ashley:

• Podcast
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

This is exactly why I brought Vicky Quinn Fraser to the podcast. She is a book writing coach and she has helped dozens of clients get their books out into the world.

Vicky talks about the importance of finding AND using one's voice, the value of private writing, and the concept of micro books as a more approachable way to write. She also shares what the actual process looks like and how she helps her clients overcome all of the well-known roadblocks they encounter along the way.

My favorite thing about this episode is how doable book writing now seems. It’s definitely a lot of work, and it takes time and energy, but it doesn’t seem out of reach anymore.

I hope you’ll feel the same way after listening to this conversation, too.

Enjoy!

Takeaways:

• Finding your voice is about courage, not discovery.
• Private writing can help clarify thoughts and feelings.
• Microbooks make writing more accessible and less daunting.
• Clarity is often the biggest struggle for writers, not time.
• Curiosity enhances both writing and personal growth.

Here's where you can connect with Vicky:

• Website
• E-mail list (get those freebies!)
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Public speaking has always been an indispensable skill, but now, in the age of AI and generic content, it's more important than ever. This is why I love inviting public speaking experts to the podcast, as we can all learn a lot from them and, more importantly, implement what they're sharing.

Darren talks about the common challenges speakers face, including the fear of freezing, forgetting lines, and the impact of language barriers.

What I loved the most about this conversation were Darren's practical tips for overcoming these hurdles, emphasizing the importance of preparation, self-awareness, and the power of storytelling.

Here's a quote that really stood out to me: "Your perception of yourself is different than the reality your audience is seeing."

Enjoy my episode with Darren, and don't forget to take notes (there are many, many note-worthy bits)! :)

Takeaways:

• Overcoming the fear of speaking requires self-awareness and practice.
• Public speaking is a skill that can be developed over time.
• Silence during a presentation can be powerful and should be embraced.
• Creating a "wall of confidence" can help combat negative thoughts.

Here's where you can connect with Darren:

• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Pricing is an evergreen topic, and it's a difficult one to master, especially for freelancers and small business owners. (Myself included.)

Filip has worked with lawyers, programmers, designers, and artists—and the problem is always the same.

The problem is we're trying to sell to somebody who, almost by definition, has no idea about what we do, and because of that, they cannot see the value, and nobody wants to pay for the value they don't see.

So, if you want to find out how to go about solving this issue (or at least getting closer to doing so), listen to this conversation.

Not only do we discuss the intricacies of pricing strategies and the importance of educating clients about the value of services, but Filip also gets technical and talks about the significance of effective pricing methods, like the "185 Method," and the role of visibility and marketing in establishing expertise.

You'll learn a lot from this one, so stick around and enjoy!

Takeaways:

• Pricing is often misunderstood, leading to the undervaluation of services.
• Educating clients about their needs can enhance perceived value.
• The 185 pricing method shifts risk from the client to the provider.
• Clients often do not recognize the value of expertise until they need it.
• Psychological factors influence how clients perceive pricing.

Here's where you can connect with Filip:

• Website (+ Astra AI Chatbot)
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this conversation, we discuss the intricacies of business operations, focusing on the dynamics between CEOs and their second-in-command.

Keywords are, for sure, communication and collaboration.

With 25 years of experience under her belt, it was a pleasure to learn from Diane and see how we can apply this CEO/COO dynamic to our own small businesses. Specifically, Diane talks about the challenges faced by small businesses, the significance of defining roles, and the value of outsourcing tasks to enhance productivity.

She shares dozens of tips through her personal and business stories and past experiences.

So, get ready to take some notes and enjoy my interview with Diane!

Takeaways:

• Peer groups provide validation and improve decision-making skills.
• Communication strategies are crucial for effective teamwork.
• Understanding different personalities enhances collaboration.
• Defining roles and responsibilities improves productivity.
• Outsourcing can free up time for more impactful work.
• It's essential to value each other's differences in a team.
• Simple strategies can lead to significant improvements.
• Personal reflection is key to effective leadership.

Here's where you can connect with Diane:

• Website
• LinkedIn (personal)
• LinkedIn (business page)
• YouTube

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Flaster is a platform for measurable moving advertising that uses taxi vehicles as the surface for branding. They create marketing campaigns that benefit both brands and drivers, with brands gaining exposure and drivers earning additional income. Flaster has built a platform that collects real data and provides detailed reports on campaign performance.

Regardless of the tech issues we experienced when recording this episode (the biggest one being me having to cut out the first 15-ish minutes of our conversation completely), I’m 100% sure you’ll enjoy it.

Just so you have some context, Luka started to earn his lunch break money in elementary school and hasn’t looked back since.

He notes that the best years of his life (so far) were those he spent at university, where he built meaningful connections with people, which has always been important to him and came naturally.

Luka worked in various industries, such as the construction industry, agriculture, and even trucking, but was always drawn to the media and marketing industry, where he truly found his place.

Luka discusses his background in marketing and branding, the common threads among big brands, and how individuals can apply those principles to their own personal brands. He also shares the excitement of selling their first campaigns and the growth of their company.

The key to success is being open-minded and taking chances, as well as being prepared to seize opportunities when they arise.

So here’s my episode with Luka Glavaš in all its post-edited glory; enjoy!

Takeaways:

• Building strong relationships with customers is essential for brand loyalty.
• Personalizing the approach and understanding customer needs can strengthen the brand-customer relationship.
• Simplifying the strategies of big brands can be applied to smaller brands by focusing on design, copy, and communication.
• Being open-minded and taking chances is key to success in business.
• Opportunities should be seized and strategies should be adapted as needed.

Here's where you can connect with Luka:

• LinkedIn
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Either way, I'm thrilled to be joined by Višnja Željeznjak, an educators' educator based in Croatia.

She started her business in 2002 (it's incredible how that's 20+ years ago), initially focusing on website development. Over the years, she transitioned to B2B marketing consulting and eventually started Eduza, her education platform, during the COVID-19 pandemic.

She discusses the importance of active (!) sales and the misconception of passive income from online courses. She advises starting with live courses to receive feedback and improve the content. Višnja also recommends creating micro-courses with one specific outcome and combining services with educational products. She highlights the value of workshops for practical skills and suggests incorporating interactive elements.

What is extremely valuable are Višnja's insights and tips on how to teach and present in workshops and online courses effectively.

She emphasizes the importance of using the "I Do – We Do – You Do" teaching strategy in workshops, where participants are shown how to do something, practice it as a group, and then practice individually.

Don't multitask while listening to this one; instead – take notes. I sure did. :)

Enjoy!

Takeaways:

• Starting with live courses allows for feedback and improvement.
• Active sales are crucial for success in selling educational products.
• Passive income from online courses is a misconception; it requires ongoing work and marketing.
• Micro-courses with specific outcomes are more suitable for beginners and busy individuals.
• Combining services with educational products can cater to different customer needs.
• Start with examples rather than theory when teaching to help learners connect and understand better.
• Avoid distractions and smile to calm nerves before presenting.
• Set realistic goals and expectations when starting out as an educator.

Here's where you can connect with Višnja:

• LinkedIn
• Eduza (education platform)

(Note: All of Višnja's channels are currently in Croatian, but that shouldn't stop you from taking a look and connecting with her!)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Pamela shares many tips on appearing authentically online and building a community aligned with one's values, which is important for everyone, regardless of whether they're appearing online for personal or business purposes.

She has gone through a lot personally, has found her voice, and is constantly growing, which I truly admire about her. Naturally, this road is paved with many imposter syndrome-related struggles, but once we come to terms with who we are, those struggles are well worth it.

We also touch on the promotion of the ICON Retreat and what goes into organizing such a significant event. Spoiler: The keywords are definitely trust and authenticity.

I truly enjoyed my conversation with Pamela, and I’m sure you will as well!

Takeaways:

• Appearing authentically online and building a community requires doing things that you genuinely care about and that align with your values.
• Sharing opinions on social media should come from a place of genuine interest, education, and a desire to help rather than just forwarding and sharing without understanding.
• Navigating sensitive topics and sharing personal experiences can be challenging, but it is important to speak up and create a safe space for marginalized groups.
• Personal growth and transformation can lead to changes in perspectives and approaches, and it is important to embrace and navigate these changes.
• Building a community requires trust and authenticity.

Here's where you can connect with Pamela:

• Instagram
• YouTube
• Podcast
• ICON Retreat

(Note: All of Pamela's channels are currently in Croatian, but that shouldn't stop you from taking a look and getting to know her better!)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

In this conversation, Nenad discusses his experience with HubSpot and how it has helped him in his business.

If you're not yet familiar with this tool, HubSpot is a customer relationship management (CRM) tool that helps businesses organize and manage their data. Nenad emphasizes the importance of consolidating all data under one roof and using HubSpot to track and segment leads.

Nenad also highlights the benefits of using HubSpot for small business owners, including its flexibility, practicality, and ability to automate tasks. He shares his own experience of using HubSpot to improve customer experiences and build better relationships.

This episode is a bit out of the ordinary for me because I haven’t yet dedicated one entirely to a single tool. However, I think it’s important and that you’ll find it helpful.

And no, this episode is not sponsored by HubSpot. 😊

Takeaways:

• Automate tasks and improve customer experiences with HubSpot
• Niche down and position yourself as an expert in a specific area
• Collaborate with others in your network to offer additional services
• Focus on one or two online platforms to avoid overwhelm

Here's where you can connect with Nenad:

• LinkedIn
• Website (in Croatian)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

We discussed topics such as content creation, direct client outreach, the importance of follow-ups, and parenthood!

Sarah is focused on building real connections with people, which has brought her many clients over the years. She says that we need to stay curious, open to new opportunities, and explore as much as possible. There's room for every type of marketer; we just need to find strategies that suit us and our personalities.

Last but not least, we also discussed Sarah's experience writing her book, Your Ticket To Explore, and how she tackled such a huge project!

Takeaways:

• Be proactive in marketing and take control of your business.
• Balancing parenthood and entrepreneurship requires setting boundaries and being organized.
• Direct response marketing can be effective in reaching potential clients.
• Visibility is important for business success.
• Start with small steps to overcome imposter syndrome and gradually increase your comfort zone.
• Engage in daily marketing activities to build momentum and have a greater impact.

Here's where you can connect with Sarah:

• LinkedIn
• Instagram
• Website (translation business)
• Website (translator training business)
• Your Ticket To Explore (marketing book for translators)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Iesha shares her story of making a career pivot and starting her own business. She discusses the challenges she faced and the decisions she made along the way. She also talks about the types of clients she works with and the common characteristics she has observed in people who want to pivot.

She emphasizes the importance of values, taking small steps, and recognizing one's assets and career capital.

This is one of those episodes I might have to relisten multiple times! Hopefully, you’ll enjoy it as much as I did.

Takeaways:

• Making a career pivot requires self-reflection and understanding one's values.
• Taking small steps and experimenting can help clarify what one wants to do.
• Recognizing and leveraging one's assets and career capital is crucial in a career pivot.
• Cast a wider net when reaching out to people and focus on building your personal brand.
• Understand the difference between an employee mindset and an entrepreneur mindset.

Here's where you can connect with Iesha:

• LinkedIn
• Website (+ newsletter)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

She works with some big-name clients, such as National Geographic and Time Magazine. However, Joni keeps it real and openly shares what she struggled with in the past and some of the challenges she’s experiencing now, 13 years into her career.

She discusses the challenges of copywriting, including finding creativity, pleasing clients, and adapting to different industries. Joni provides tips on how to hook readers and elicit emotions through relatable content. She also talks about the balance between work and travel, as well as her coaching services for beginner freelance writers.

Joni offers advice on getting clients and pitching to big publications and emphasizes the importance of approaching clients that scare you but also targeting clients who are more aligned with your current level of experience.

She talks about the value of experimentation and pushing yourself out of your comfort zone, both professionally and personally.

Takeaways:

• To hook readers, it is important to create relatable content that addresses common problems or interests.
• Balancing work and travel can be fulfilling but also requires intentionality and the ability to disconnect.
• Coaching services can help beginner freelance writers navigate the challenges of getting clients and refining their business practices.
• Pitching to big publications requires building a portfolio and developing compelling story ideas. Approach clients that scare you a little bit, but also target clients who are more aligned with your current level of experience.
• Experimentation is key to personal and professional growth. Trying new things can be just as rewarding as succeeding.
• AI can be a helpful tool for writers, but it's important to use it ethically and incorporate it into your work in an efficient way.

Here's where you can connect with Joni:

• Website
• Instagram
• X
• Newsletter (Substack)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

She shares her journey and how she became a business strategist helping women create wealth in their businesses and why she's decided to focus on women in particular.

Yinka says that we need to understand the relationship between hard work and finances and how cash flow is essential for business success, and she emphasizes the need to focus on what brings in cash and prioritize cash flow activities.

She emphasizes that content creation, networking, and other activities build a business but don't necessarily generate cash. Yinka also highlights the common limiting beliefs and struggles around money that women face due to societal conditioning. She shares her own journey of continuous improvement and the importance of radical honesty.

Takeaways:

• Hard work and finances do not always correlate; cash flow is essential for business success.
• Understanding what cash means in your business and focusing on cash flow activities are crucial.
• Recognize the value of your offerings and prioritize activities that bring in cash.
• Content creation, networking, and other activities build a business but don't necessarily generate cash.
• Continuous improvement and radical honesty are essential for personal and financial growth.

Here's where you can connect with Yinka:

• LinkedIn
• Instagram
• Facebook
• X
• TikTok
• E-mail
• Cashflow Accelerator (program)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!