Fresh Takes On Tech

Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights

Tue, 10 Mar 2026 08:00:00 -0400

In this episode of "Fresh Takes on Tech," hosted by Vonnie Estes, Rachel Blake from the International Fresh Produce Association shares her insights on the transformative power of the Global Intelligence Engine. This episode delves into the intersection of artificial intelligence and the agricultural sector, revealing how technology is reshaping the produce industry's approach to data and decision-making. Rachel provides an in-depth look at how this innovative platform is addressing the rapidly changing dynamics of global trade and consumer behavior.

The discussion spotlights the critical role artificial intelligence plays in the produce industry, especially amidst factors like climate change, inflation, and shifting consumer preferences. Rachel explains the comprehensive capabilities of the Global Intelligence Engine, including its ability to provide data-backed insights tailored to individual member needs. The engine combines proprietary consumer trend data with POS sales data from Circana, setting it apart as a reliable resource for members navigating market complexities. Rachel emphasizes the engine's unique ability to provide reliable insights, unlike generic market reports or public dashboards, underscoring its importance in making informed business decisions.

Key Takeaways

The Global Intelligence Engine is an AI-enabled platform that provides reliable, data-backed insights for the fresh produce and floral industries, allowing for highly customized decision-making.
The platform integrates proprietary consumer trend data and US retail POS data, providing unparalleled insights into consumer behavior and market trends.
The engine's capabilities are particularly vital in today's rapidly changing global trade and consumer environment, offering valuable predictive insights.
Trust and security are prioritized in the Global Intelligence Engine, ensuring that member queries remain confidential and the data remains reliable.
Ongoing advancements in the platform include expanding market data access and potentially integrating global policy and regulatory information to further benefit members.

Guest Resources

International Fresh Produce Association (IFPA)

Listeners are encouraged to tune into this insightful episode to learn more about how cutting-edge technology is shaping the future of the produce industry. Don’t forget to subscribe to “Fresh Takes on Tech” for more engaging discussions on innovation in agriculture.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Healthier Diets via Gene Editing: Increasing Produce Consumption

Tue, 13 Jan 2026 08:00:00 -0400

Explore the transformative partnership between Sun World International and Pairwise as they redefine the future of produce. Hosted by Vonnie Estes, this engaging discussion features insights from David Marguleas and Tom Adams, who share their journey of pioneering gene editing in fresh produce. Discover how innovations like pitless cherries and seedless mandarins are reshaping consumer experiences, addressing sustainability, and enhancing grower profitability. Unearth the golden age of plant breeding and its potential to increase fresh produce consumption worldwide. Join the conversation on this groundbreaking collaboration advancing the produce industry.

Key Takeaways

Sun World International and Pairwise have partnered to use CRISPR technology in plant breeding, focusing on consumer-centric traits like pitless cherries and seedless blackberries.
The initiatives aim to boost sustainability, enhance flavor, and provide convenience, thereby increasing fresh produce consumption.
Transparency with consumers about the use of gene editing is crucial to acceptance, although regulatory advancements in regions such as Europe are encouraging.
The podcast underscores the importance of collaboration in innovation, leveraging advantages like Sun World's distribution expertise and Pairwise's technological prowess.
There is an anticipation of significant changes in how breeding and genetic technologies will transform the fresh produce industry over the next decade.

Guest Resources

Tune into the full episode to explore how these innovative minds are reshaping the future of fresh produce. Don't miss upcoming episodes for more on the cutting edge of agricultural technology and innovation!

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Fresh Intelligence: How Data, Biology, and AI are Reshaping Agriculture

Tue, 06 Jan 2026 08:00:00 -0400

Fresh Takes on Tech, hosted by Vonnie Estes, explores innovations in the food and agriculture sector. Guests Daniel Knauer, Katherine Sizov, and Blake Wilbur discuss their pioneering roles in the produce industry. Daniel highlights Copeland's temperature monitoring solutions for refrigerated transport, while Katherine explains Strella's predictive technology for extending produce shelf life. Blake introduces Kula Bio's nitrogen-fixing bacteria as a sustainable solution for reducing synthetic fertilizer use. Tune in to discover how these technologies aim to tackle critical challenges and drive transformation in the supply chain.

Key Takeaways

In-Transit Monitoring Importance: Daniel Knauer discusses how monitoring truck temperature and humidity protects produce quality during transport, ultimately extending shelf life and reducing waste.
Predictive Technology in Agriculture: Katherine Sizov of Strella leverages AI and sensor technologies to predict the shelf life of produce, aiming to reduce food waste.
Banana Ripening Revolutionized: Sizov explains how automating banana ripening through integrated sensors improves quality control and efficiency.
Sustainable Farming Advances: Blake Wilbur highlights Kula Bio's nitrogen-fixing bacteria innovation, which reduces the need for synthetic fertilizers, promoting greener agriculture.
Emerging Data and AI Applications: All guests underscore the rising importance of data and AI in refining agricultural practices and workflows

Guest Resources

Copeland: Website
Strela: Website
Kula Bio: Website

In this enlightening episode, gain insights into the ways technology is reshaping agriculture through real conversations with industry innovators. Be sure to listen to the full episode for a deeper understanding of how these advancements are paving the way for a more sustainable and efficient food supply chain. Stay tuned for more fascinating discussions on Fresh Takes on Tech.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Revolutionizing Resilience: How Tech is Transforming Ag with Danny Bernstein

Tue, 30 Dec 2025 08:00:00 -0400

In this engaging episode of "Fresh Takes on Tech," host Vonnie Estes welcomes Danny Bernstein, the CEO of Reservoir, to explore the intersection of deep technology and agriculture. The conversation highlights Reservoir's mission to accelerate the integration of robotics and digital tools in the farming industry by making it easier for technologists to access agricultural fields for testing their innovations. Bernstein shares his journey from Silicon Valley to agriculture and emphasizes the value of technological resilience in improving food production practices.

Bernstein reflects on the existing challenges faced by agtech startups, such as long timelines in field testing, and how Reservoir is revolutionizing this space. With plans to launch three deep tech incubators in California, Reservoir aims to provide early-stage startups with critical resources, including field access and precision labs. Bernstein also discusses Reservoir's venture capital initiative, "Reservoir VC," which provides pre-seed funding to support startups from ideation to market readiness, bringing attention to the significance of services and innovations like humanoid robots in the agtech landscape.

Key Takeaways

Key Takeaways:

Reservoir is addressing the gap between Silicon Valley's tech innovation and the practical needs of the agriculture sector by establishing deep tech incubators for accessible field testing.
The introduction of Reservoir VC is set to provide crucial early-stage funding, helping agtech startups speed up their development process and innovate sustainably.
Danny Bernstein highlights the importance of resilience in agriculture, drawing parallels between agtech and global diplomacy in sharing resources and building partnerships.
Matthew Hoffman's transition to Reservoir as General Partner embodies a strategic move towards fostering more extensive startup collaborations and innovation support in the agtech industry.
The episode foresees the role of humanoid robots and robotics as a service in transforming agriculture, emphasizing the need for adaptive business models to keep pace with technological advancements.

Guest Resources

Reservoir: https://reservoir.co/
International Fresh Produce Association: https://www.freshproduce.com/

Embark on a journey with Reservoir as they reshape the agtech landscape! Listen to the full episode of "Fresh Takes on Tech" for more insights and stay tuned for future episodes.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Secretary Karen Ross: Scaling AgTech Across the Supply Chain

Tue, 23 Dec 2025 08:00:00 -0400

In this episode of "Fresh Takes on Tech," host Vonnie Estes engages in a deep conversation with Karen Ross at the Global Produce and Floral Show in Anaheim. As the Secretary of the California Department of Food and Agriculture, Karen offers valuable insights into the intersection of technology, climate, and food production in California. Together, they explore how technology is reshaping agriculture and the potential benefits and challenges of adopting these advancements.

Throughout the discussion, Secretary Ross addresses the pressing concerns of modern agriculture, such as the impact of changing climate patterns, rising production costs, and the ongoing quest to attract a new generation of skilled workers to the sector. They also touch on the importance of innovation and technology in areas like precision agriculture, regenerative practices, and the emergence of biological solutions. The conversation highlights the essential role of partnerships and collaboration in paving the way for a sustainable agricultural future in California.

Key Takeaways

The Role of Technology in Agriculture: Technology, particularly in precision agriculture, offers solutions for overcoming environmental challenges and improving efficiency.
Importance of Collaboration: Building partnerships across the supply chain is crucial to fostering innovation and addressing industry challenges.
Focus on Sustainability: There's a strong push towards sustainable practices, including regenerative agriculture and the use of biologicals.
Future Thinking and Adaptability: The agricultural sector must continuously adapt and embrace technology, such as AI, to remain competitive and sustainable.
Opportunities in AgTech: The sector presents vast opportunities for young professionals, offering exciting careers in technology, innovation, and sustainability.

Guest Resources

To discover more about how technology is shaping the future of agriculture, tune into the full episode. Stay connected with "Fresh Takes on Tech" for more illuminating discussions and insights into the rapidly evolving world of food and agriculture.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Accelerating Innovation: Lessons from the Packaging Innovation Program

Tue, 16 Dec 2025 08:00:00 -0400

In this enlightening episode of "Fresh Takes on Tech," host Vonnie Estes delves into discussions with innovative leaders in the packaging and produce industry, exploring new technologies and solutions that are shaping the future of agricultural packaging. Starting with Ryan Towry of Kwik Lok, the conversation reveals the intricate journey of developing a home compostable closure aimed at improving sustainability and traceability in packaging. Towry emphasizes the need for reliable, cost-effective solutions in a supply chain eagerly confronting impending regulatory shifts like FSMA 204.

As the episode continues, Dr. Taraka Ramji introduces Peelon's breakthrough compostable packaging solutions that effectively address major food waste and sustainability challenges. His insights reveal the complexities of introducing new packaging solutions that align with existing supply chain processes. Finally, Steve Greenfield of NNZ discusses the Q-Bic packaging innovation, an eco-friendly solution that aims to reduce shipping costs and enhance retail displays. Greenfield stresses the importance of strategic collaborations and long-term adoption strategies in bringing revolutionary packaging concepts to market.

Key Takeaways

Innovative Packaging Solutions: Discover how companies like Kwik Lok, Peelon, and NNZ are pioneering new packaging technologies to tackle sustainability and efficiency in the supply chain.
Sustainability and Traceability: Understand the role of home compostable solutions and enhanced traceability as pivotal components in future-proofing packaging against regulatory changes.
Challenges in Adoption: Learn about the practical and logistical hurdles faced by large-scale producers when integrating new packaging technologies.
Economic and Environmental Benefits: Explore how innovative packaging not only drives environmental benefits but can also lead to significant cost savings in distribution and retail.
Collaborative Strategies: Insight into how strategic partnerships and accelerator programs can expedite the development and commercialization of novel packaging solutions.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
Kwik Lok Company: Explore more about Kwik Lok and their innovations on their website.
Peelon: Learn about Peelon and their sustainable packaging solutions at their official website.
NNZ: For more information about NNZ and their innovative packaging solutions, visit their website.

Encourage your curiosity and delve deeper into these innovative technologies by listening to the full episode. Stay tuned for more insights into how technology is transforming food and agriculture.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

From Freshness to Packaging: Dual Innovations Shaping Produce’s Future

Tue, 09 Dec 2025 08:00:00 -0400

Explore how innovation in food preservation and sustainable packaging is transforming the produce industry. Vonnie Estes engages with Joaquin Fisch of NAT4Bio on developing biological solutions for post-harvest preservation using natural polymers. Discover their strategies for extending fresh food shelf-life and adapting to different crops. Later, Jerold Zwas from PakItGreen shares insights into creating sustainable, compostable packaging that integrates seamlessly with existing systems, aiming to reduce reliance on single-use plastics. Learn how these technologies are paving the way for a more sustainable food future.

Key Takeaways

NAT4Bio focuses on biological solutions using natural polymers to enhance freshness preservation and reduce chemical use in post-harvest processes.
PakItGreen is spearheading the movement to eliminate single-use plastics with eco-friendly, fiber-based packaging that is easily integrated into current systems.
Participation in accelerator programs facilitated valuable insights and partnerships, which were crucial for both companies in refining their products.
Regulations against single-use plastics are driving innovation in sustainable packaging, with companies like PakItGreen at the forefront.
Engagement with produce industry giants is a gradual process, often taking years to transition from pilot programs to full-scale implementation.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
NAT4Bio Website
PakItGreen Website

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

From Seaweed to Shelf Life: Innovators Transforming the Produce Aisle

Tue, 02 Dec 2025 08:00:00 -0400

Explore innovative strides in sustainable packaging and post-harvest solutions with Alyssa Pace from Sway and Anthony Zografos of Akorn Technology. Discover Sway’s groundbreaking use of seaweed for compostable packaging, tackling plastic waste in fresh produce. Learn about Akorn’s all-natural, chemical-free coatings enhancing produce shelf life while reducing waste, aligning with evolving consumer and retailer demands. Hosted by Vonnie Estes, this episode delves into the challenges and breakthroughs in transforming the produce industry’s approach to sustainability, driven by technology and creative material science.

Key Takeaways

Sway aims to revolutionize packaging by developing compostable solutions using sustainable seaweed materials.
Clarity remains a significant hurdle in the adoption of new packaging materials, but brands focusing on sustainability can build consumer trust.
Akorn Technology’s natural coatings offer an effective, chemical-free solution for extending the lifespan and quality of fresh produce.
Recent industry changes, like Walmart’s policy against certain chemicals, highlight a growing shift toward natural alternatives.
Both companies are part of the Fresh Field Catalyst Accelerator, which has provided essential industry connections and support for market penetration.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
Akorn Technology: https://akorn.tech/
Sway: https://swaythefuture.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

From Pack Expo, Market Outlook: Sustainable Packaging Trends in the Produce Industry

Tue, 25 Nov 2025 08:00:00 -0400

Explore the evolving landscape of sustainable packaging in the fresh produce industry with insights from Wyatt Maysey of Taylor Fresh Foods and Nate Klingler of IFCO. Delve into the pressures and innovations shaping packaging decisions, from regulatory impacts and material selection to technology’s role in optimizing sustainability. Discover how industry leaders are navigating extended producer responsibility (EPR) regulations and adapting strategies for a circular economy. This episode also highlights challenges for smaller companies and the importance of lifecycle assessments in driving thoughtful packaging solutions.

Key Takeaways

Retailer Pressure & Regulation: While retailers initially drove sustainability changes in packaging due to public goals, regulations like EPR are now the main forces shaping decisions.
Material Innovations: Innovations in packaging material such as fiber-based polymers present opportunities and challenges, particularly in maintaining product freshness and safety.
Lifecycle Analysis: The use of lifecycle assessments (LCA) is highlighted as crucial in measuring the true environmental impact of packaging materials, beyond initial sourcing and production phases.
Reusable Packaging Systems: IFCO’s efforts illustrate the significant operational and sustainability benefits of reusable packaging within the produce supply chain.
2023 & Beyond Vision: Both guests emphasize the importance of moving beyond a throwaway culture towards a circular economy while advocating for more robust brand-consumer relationships in produce.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
Taylor Farms website: www.taylorfarms.com
IFCO Website: https://www.ifco.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Packaging Transformation: The Consumer's Role in Future Design Choices

Tue, 18 Nov 2025 08:00:00 -0400

Join host Vonnie Estes as she delves into the evolving landscape of sustainability in fresh produce packaging with Wyatt Maysey, Director of Sustainability at Taylor Farms. This episode explores the influence of regulatory changes, technological advancements, and consumer demands on packaging solutions. Discover the challenges of transitioning to sustainable materials, the importance of data-driven approaches, and the potential shifts in consumer perceptions by 2030. Estes and Maysey discuss innovative tools like Specright and the impact of regulations at the state level, offering listeners a comprehensive look at the future of sustainable packaging.

Key Takeaways

Regulatory pressures are currently the biggest drivers of sustainability changes in packaging, superseding consumer and retailer influences.
Establishing a data-driven foundation on packaging usage and material specifications is crucial for adapting to evolving regulations.
Technological advancements in raw material extraction and manufacturing processes are pivotal to achieving lower environmental impacts in packaging.
Transitioning to new packaging materials requires careful consideration of the entire supply chain, from production efficiency to consumer perceptions.
The future of produce packaging may involve prioritizing brand trust over transparency, as innovation might shift towards less visible product packaging.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
Taylor Farms website: www.taylorfarms.com
SpecRight: A spec management system to organize packaging data.

This episode offers a deep dive into the complexities of sustainable packaging innovations in the fresh produce industry. Tune in to explore these insights with Wyatt Maysey, and stay connected for more enlightening episodes of “Fresh Takes on Tech” that empower you to navigate the intersection between agriculture, technology, and sustainability.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Beyond Transparency: Cory Connors on the Future of Produce Packaging

Tue, 11 Nov 2025 08:00:00 -0400

In this engaging episode of Fresh Takes on Tech, host Vonnie Estes welcomes the insightful Cory Connors. As the host of the “Sustainable Packaging Podcast” and a leading figure in sustainable packaging solutions, Cory shares his extensive experience and knowledge on the current trends, challenges, and innovations within the packaging industry. This episode stands out as a deep dive into how packaging, legislation, and sustainability intersect, particularly in the fresh produce sector.

Cory and Vonnie discuss the complexities of introducing sustainable packaging in the produce industry, emphasizing the essential balance between functionality and eco-friendliness. Cory explains, “There’s nothing sustainable about rotten food,” highlighting the need for packaging to preserve product quality above all. They explore how industry changes, like the move away from single-use plastics and styrofoam, are impacting suppliers and retailers. The conversation reveals the gradual shift from confusion to adaptation, as more companies embrace eco-friendly materials while navigating new regulations across multiple states.

Key Takeaways

Sustainable packaging must first and foremost be effective in preserving the quality of produce to ensure true sustainability.
Regulations, such as those in Oregon, are pushing the packaging industry towards sustainability but require businesses to stay informed and adjust accordingly to remain compliant.
The shift to sustainable packaging involves collaboration across the supply chain, from manufacturers to retailers.
Industry events play a crucial role in fostering connections and developing solutions in sustainable packaging.
Consumer behavior and preferences, such as the desire to visually inspect produce, will continue to influence packaging design choices.

Guest Resources

Innovative Packaging Program Info/Application: https://www.freshproduce.com/resources/technology/fresh-field-catalyst/
Cory Connors on LinkedIn: https://www.linkedin.com/in/cory-connors
Sustainable Packaging Podcast with Cory Connors on Spotify and Apple
Atlantic Packaging: https://www.atlanticpkg.com

For listeners eager to dive deeper into sustainable packaging strategies and industry insights, tune into this episode for a comprehensive look into current innovations and future directions in produce packaging. Stay connected with Fresh Takes on Tech for more enlightening discussions on technology’s role in transforming the food and agriculture sectors.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Joe Don Zetzche on AI, Automation, and the Future of Fresh

Tue, 30 Sep 2025 09:00:00 -0400

Explore the transformative impact of artificial intelligence and automation on the produce and floral industries with host Vonnie Estes and guest Joe Don Zetzsche. With insights from Joe’s extensive experience, the episode delves into AI’s role in reshaping retail, revolutionizing floriculture breeding, and redefining supply chains. Discover strategies for growers and retailers to adapt and thrive amid rapid technological advancements. As AI models grow exponentially, understand how embracing these changes can unlock abundance and sustainability in everyday business practices.

Key Takeaways

• Exponential Growth Understanding: Joe explains the concept of exponential tech growth and its implications on human understanding and industry evolution.

• AI in Retail: AI is revolutionizing retail operations, with companies like Amazon and Walmart leading through data integration and automation.

• Impact on Medium and Small Retailers: Smaller retailers may face challenges without strategic adoption of AI technologies, potentially paying other companies to fill those gaps.

• AI’s Role in Floriculture: AI’s integration in breeding processes is leading to more resilient and higher-performing floral varieties, highlighting future potentials for genomics and CRISPR technologies.

• Cultural and Economic Shifts: Consumer acceptance of AI-driven services, like delivery of perishables, signals a cultural shift towards automation-enhanced convenience.

Guest Resources

• Joe Don Zetzsche: Currently supporting the floral and retail industries through consulting.

• International Fresh Produce Association (IFPA): Fresh Produce

For more insights into how AI and technology are reshaping industries, listen to the full episode and stay tuned to “Fresh Takes on Tech” for more thought-provoking discussions.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Inside Corteva’s Revolution: A Conversation with Brian Lutz

Tue, 02 Sep 2025 09:00:00 -0400

Explore the transformative role of AI in agriculture with Vonnie Estes and guest Dr. Brian Lutz from Corteva Agriscience. Delve into the integration of AI and machine learning in crop protection and breeding to enhance prediction accuracy and hasten discovery processes. Discover how AI reshapes traditional methodologies, and learn about managing data and model performance in agriculture. Dr. Lutz shares insights on overcoming challenges in AI adoption and the importance of a robust data strategy in fostering innovation within large companies. Tune in for a forward-looking discussion on AI’s impact on farming’s future.

Key Takeaways

AI in Agriculture: AI is transforming the agriculture sector by enhancing genetic research and crop protection with predictive modeling, significantly improving the R&D process.
Complexity and Scale: The vast complexity of agricultural data, comparable to immense structures like genomes or vast chemical spaces, necessitates sophisticated AI to efficiently explore and optimize outcomes.
Customization over Commoditization: Success in using AI involves tailoring both self-developed and existing models to specific agricultural problems, rather than relying solely on out-of-the-box solutions.
Data as a Product: Emphasizing a data-centric approach, Corteva sees data not just as a resource for applications but as a standalone product, vital for effective AI implementation.
Transformative Culture: Developing a culture that integrates innovative AI methodologies with domain expertise promotes progress and adaptation in agricultural practices.

Guest Resources

Corteva Agriscience: Corteva
Dr. Brian Lutz: LinkedIn profile
International Fresh Produce Association: IFPA

This episode offers a deep dive into AI’s impact on agriculture, making it an essential listen for anyone interested in the future of farming technology. Tune in for more insightful discussions on Fresh Takes on Tech and stay informed about the leading-edge practices that are reshaping the industry. Subscribe for more episodes and stay ahead in the ag-tech landscape.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

AI in the Field: Ranveer Chandra on the Future of Data-Driven Agriculture

Tue, 26 Aug 2025 09:00:00 -0400

Explore the transformative role of artificial intelligence in agriculture with Vani Estes and guest Ranveer Chandra, VP at Microsoft. Discover how Microsoft integrates AI to enhance productivity and decision-making in the agriculture and food industry. From AI-powered agronomists and predictive analytics to overcoming industry challenges such as data sparsity, Chandra shares insights on the future of AI, the importance of reskilling, and the ethical considerations for sustainable practices. Tune in to understand how AI is reshaping agriculture from farm to table.

Key Takeaways

AI as a Powerful Enabler: Artificial intelligence is emphasized as a tool that can transform agriculture by making data-driven decisions, improving efficiency, and reducing reliance on guesswork.
Generative AI in Agriculture: Chandra explains the role generative AI can play in empowering different stakeholders in the agriculture supply chain, from predicting yields to optimizing business processes.
Customized AI Models: Future directions point towards personalized AI models tailored to specific organizational needs, taking internal data into account for more informed and effective decision-making.
Need for Continuous Learning: The fast-evolving field of AI necessitates continual education and adaptation by individuals and organizations to fully leverage these tools.
Equity and Bias in AI: Addressing potential biases in AI systems and ensuring equitable access to technology is essential to avoid a divide where certain parties are disadvantaged.

Guest Resources

Dive into this riveting episode to learn how AI is poised to redefine agriculture and how you can prepare for its advances. Stay tuned for more insights from Fresh Takes on Tech as we continue to uncover the future of innovation in the food and agriculture industry.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

The Smart Money on AI: Chuck Templeton on S2G's Strategy

Tue, 19 Aug 2025 09:00:00 -0400

Explore how AI is transforming the agtech investment landscape in this episode of Fresh Takes on Tech. Host Vonnie Estes sits down with Chuck Templeton, founding partner at S2G Ventures, to discuss AI’s role in sustainable innovation. Discover how companies are using AI for personalized marketing, efficient resource management, and collaborative solutions in food and agriculture. Learn about the shift towards more agile, cost-effective business models and how AI is enabling faster, targeted problem-solving and innovative partnerships. Join Chuck and Vonnie as they delve into AI’s potential to reshape agtech.

Key Takeaways

Investment Efficiency: AI is drastically shifting investment landscapes by enabling companies to be more capital-efficient, moving at the pace of industry adoption cycles.
Cross-Industry Solutions: AI enables creative collaboration across different sectors by developing shared solutions, showcasing new models for innovation in agriculture.
Dynamic Business Models: With AI, companies can discover opportunities faster and restructure marketplaces, redefining traditional industry models.
Personalized Communication: AI is revolutionizing how companies communicate with their customers, creating customized content tailored to individual learning styles and preferences.
Collaborative Research: Initiatives like pre-competitive consortia offer pathways to industry-wide collaboration, enabling shared research and development efforts.

Guest Resources

S2G Ventures - Investment firm focusing on sustainable food and agriculture
OpenAI’s GPT-3 and its applications in organizational tasks and content development
Companies like Arable, Brightseed, and Shiru mentioned as examples of AI’s impact on the industry

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Inside IFPA: From Data Dump to Decision Driver

Tue, 12 Aug 2025 09:00:00 -0400

Dive into the evolving role of artificial intelligence in the produce industry with hosts Vonnie Estes and guests Rachel Blake and Maddie Rennardson from the International Fresh Produce Association. Discover how AI is transforming data into actionable insights for diverse industry members, from seed developers to retailers. Learn how Rachel and Maddie use AI to build powerful tools, offering personalized member engagement and decision-ready insights. This episode sheds light on what drives Gen Z’s produce purchases and explores the balance between automation and human expertise in decision-making processes.

Key Takeaways

IFPA is using AI to transform raw data into context-rich insights, significantly enhancing decision-making processes for its members.
The organization has adopted a unique approach by using AI tutors like ChatGPT to develop sophisticated AI models, allowing for personalized member engagement and more efficient data interpretation.
Consumer trend data, particularly related to Gen Z’s health and sustainability concerns, is being harnessed by AI to provide actionable insights for IFPA members.
Rachel and Maddie have been key architects in creating AI tools that provide nuanced answers tailored to different levels within the produce supply chain.
IFPA’s forthcoming products include AI-driven consumer trackers and retail sales data bots, set to provide members with easy access to insightful data analyses.

Guest Resources

Learn more about the International Fresh Produce Association: freshproduce.com
Connect with the International Fresh Produce Association on their LinkedIn page.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

The Next Tech Stack: Why AI + Quantum Will Power the Produce Industry

Tue, 05 Aug 2025 09:00:00 -0400

Join host Vonnie Estes as she delves into the world of AI and technology in agriculture with Anthony Howcroft of Swarm Engineering. Explore how Swarm uses AI to tackle complex supply chain issues, the intriguing world of agentic AI, and the intersection of AI and quantum computing. Discover Anthony’s insights into using AI in creative writing and how it can enhance human creativity and decision-making. This episode unpacks the present and future of AI, blending tech insights with practical applications in the food and agriculture sectors.

Key Takeaways

AI and Supply Chain Optimization: Swarm Engineering uses AI to automate complex planning tasks, providing solutions that increase efficiency and reduce costs in supply chains.
Understanding Agentic AI: This form of AI integrates intelligence into agents that can independently make decisions, offering a natural method to handle complex problems similarly to nature.
Quantum Computing’s Role: Quantum computing promises to solve complex, large-scale problems faster than AI alone, with a tangible integration expected in the near future.
AI in Creative Writing: Anthony Howcroft shares his experience using AI as a tool for refining and editing creative writing, describing it as a literary assistant that enhances productivity without overshadowing the creative process.
Trust and Ethics in AI: Amidst discussions about AI’s trustworthiness, Anthony frames AI as a potentially more reliable entity than humans, given its capacity for consistent improvement and transparency.

Guest Resources

Tune into the full episode for a deeper dive into how AI and quantum computing are set to redefine agriculture, the practical use of AI in creative writing, and their ethical implications. Stay connected with Fresh Takes on Tech for more cutting-edge discussions on innovation in the produce tech industry.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Disrupt or Be Disrupted: Why Produce Companies Must Embrace AI Now

Tue, 29 Jul 2025 09:00:00 -0400

Join host Vonnie Estes and guest Patrick Vizzone, a global agrifood investor, as they explore how artificial intelligence is transforming the food supply chain. From yield forecasting to market understanding, Patrick discusses the challenges and opportunities that AI presents to the produce industry, emphasizing the importance of data integration and a culture of collaboration. Discover why organizations must embrace AI to avoid being left behind and how the right tools can revolutionize efficiency and productivity. Listen for insights on making AI work for your business.

Key Takeaways

Fragmented AI Adoption: AI uptake is uneven across the produce industry, impacted by data quality issues and organizational resistance to change.
Organizational Change Required: To leverage AI, companies must address internal data hoarding and power dynamics, necessitating strong leadership and clear alignment from the top.
Integrating Tech Skills: Organizations need tech-savvy translators who bridge domain expertise and technological capabilities, facilitating smooth AI integration and innovation.
Market Analysis Evolution: Advanced AI tools can synthesize large amounts of data, offering dynamic insights on trade and market conditions, contributing to agile decision-making.
AI Implementation Steps: Organizations should focus on consolidating data, fostering internal advocates, and creating a culture tolerant of experimentation to succeed with AI.

Guest Resources

Vertical Oceans: Explore more about Patrick’s AI-native aquaculture company focused on sustainable prawn farming.
Fresh Analytics: A company dedicated to democratizing data intelligence tools across the agri-food supply chain.
International Fresh Produce Association (IFPA): Stay updated with developments and Patrick Vizzone’s contributions in the produce industry.

Unlock the potential of AI in agriculture by listening to the full episode of “Fresh Takes on Tech” with Vani Estes and Patrick Vizzone. Stay tuned for more cutting-edge insights and expert discussions in upcoming episodes.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Field Intelligence: Elliott Grant on AI in Agriculture

Tue, 22 Jul 2025 09:00:00 -0400

Explore the transformative potential of AI in the produce industry with host Vonnie Estes and guest Elliott Grant. Delve into AI’s application from breeding and growing to marketing and supply chain efficiency. Discover how AI is changing data collection, decision-making, and consumer interaction, while enhancing the skills of workers across the supply chain. Grant, with his extensive experience in Silicon Valley and agriculture, offers insights on AI’s current and future roles. Understand the challenges and opportunities that AI brings to both vertically integrated and fragmented companies in agriculture.

Key Takeaways

AI is rapidly transforming the agriculture industry by enhancing data collection, predictive breeding, and agronomy advice through AI-driven chat agents.
The future of AI in agriculture is likely to involve more augmentation and transformation than wholesale replacement of human labor.
Data collection and sharing within the supply chain are critical for leveraging AI’s full potential and integrating innovative solutions.
Vertical integration and proprietary data are poised to become significant competitive advantages as AI technologies further develop.
Companies must focus on making the shift to AI a participatory journey for employees, reducing anxiety while fostering an innovative environment.

Guest Resources

Elliot Grant’s LinkedIn: Follow Elliott Grant
Fresh Produce Industry Resources: Fresh Produce
Unlock the full potential of AI insights by listening to the entire episode for an in-depth understanding of how these technologies are reshaping agriculture. Stay tuned for more enlightening content from “Fresh Takes on Tech."

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Science and Policy: The Battle Shaping Ag Biotechnology

Tue, 17 Jun 2025 09:00:00 -0400

Join Vonnie Estes as she hosts a captivating discussion with Karen Carr on the evolving landscape of agricultural biotechnology. Delve into the regulatory challenges and opportunities surrounding gene editing, with insights into developments in the US and EU. Discover how these technologies could impact agricultural practices, consumer choice, and public health. Karen shares her expertise on navigating complex regulatory frameworks and the role of NGOs, while exploring the promising future of breeding technologies that enhance nutrition and sustainability. Don’t miss this deep dive into the future of food and agriculture innovation.

Key Takeaways

USDA’s Product-Based Regulation: The U.S. regulatory framework prioritizes evaluating the safety of the end products rather than focusing solely on the breeding processes.
Implications of the December Court Decision: A pivotal court ruling in December 2024 mandates USDA to revert to older regulations, impacting gene-edited crops and regulatory procedures.
Role of NGOs: NGOs can influence policy and public perception, often leading to reduced consumer and producer choices in the biotechnology space.
International Regulatory Trends: Promising developments in EU regulatory practices for gene editing could reshape global agricultural biotechnology.
Efficiency in Regulation: The focus remains on streamlining regulations to support innovation, ensuring efficient and clear pathways for commercializing new technologies.

Guest Resources

ArentFox Schiff: https://www.afslaw.com/ [A global law firm where Karen leads the Ag Technology Regulatory Practice Group]
USDA’s Regulatory Framework: https://www.aphis.usda.gov/
International Fresh Produce Association: https://www.freshproduce.com/

Join the conversation and gain deeper insights by listening to the full episode. Stay tuned for more groundbreaking discussions on innovation in agriculture and food through “Fresh Takes on Tech.”

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Unveiling the MAHA Commission: The Future of Food Policies and Public Health

Tue, 10 Jun 2025 09:00:00 -0400

Join host Vonnie Estes on “Fresh Takes on Tech” as she welcomes back Mollie Van Lieu, VP of Nutrition and Health in Government Relations at IFPA. They delve into the implications of the MAHA Commission’s first report, co-chaired by HHS Secretary Robert F. Kennedy Jr., highlighting its focus on ultra-processed foods, regulatory reform, and the influence of industry on nutrition science. Mollie shares insights into challenges with corporate influence, opportunities for produce initiatives, and anticipates changes in public health policy. Discover how these findings could shape the future of food and health policy.

Key Takeaways

• The MAHA Commission’s first report identifies ultra-processed foods and environmental chemicals as key contributors to child health deterioration.

• Mollie Van Lieu suggests both “hits” and “misses” in the report, especially regarding the mention of fruits and vegetables in fighting root causes of diet-related diseases.

• An ongoing challenge in public trust is the intertwined relationship of industry-funded research and policy influences; the need for increased federal funding in nutrition research is crucial.

• Produce incentives and produce prescription programs are vital yet under-discussed elements within federal nutrition policy initiatives.

• Future directions may include regulatory actions on ultra-processed foods and school meal contents as well as restructuring of dietary guidelines to be more concise.

Guest Resources

• International Fresh Produce Association: freshproduce.com

• Federal SNAP and WIC programs

• MAHA Commission led by HHS

Engage with the full episode as Mollie Van Lieu offers rich insights into the complexities of nutrition policy and its potential future shifts. Stay tuned to Fresh Takes on Tech for more groundbreaking discussions on food innovation and public health.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Navigating the New Administration: What's Next for Pesticides and Crop Protection?

Tue, 03 Jun 2025 09:00:00 -0400

Explore the future of agriculture amidst regulatory shifts as Vonnie Estes discusses the impact of the new U.S. administration on pesticides and crop protection with Paul Lewis, VP of Food Safety Standards at the International Fresh Produce Association. Delve into the complexities of regulatory influences, the promise of gene editing, and the rising role of biologicals in the produce industry. Discover how innovation is reshaping agricultural practices, offering new tools and solutions for growers navigating an evolving landscape. Listen in for insights on maintaining competitive advantages and embracing technological advancements in agriculture.

Key Takeaways

The new administration’s stance on pesticides is still unfolding, with EPA leading decisions on pesticide regulations, balancing risk and economic implications.
Gene editing technology is advancing rapidly, bringing new opportunities in specialty crops and offering solutions for environmental challenges and nutritional enhancement.
Biological solutions in agriculture are gaining traction, yet their efficacy needs to be demonstrated for broader acceptance.
Developments in the regulatory process may affect the registration speed of new agricultural products, potentially pushing innovations to foreign markets first.
Communication and collaboration among agencies like EPA, USDA, and HHS are vital in navigating the future of crop protection policies.

Guest Resources

International Fresh Produce Association - For more information about IFPA’s work in food safety and policy.

Listeners are encouraged to tune in to the full episode to uncover more about the innovative strides being made in agricultural technology and explore how these advancements could redefine the industry’s future. Stay connected for more episodes filled with insightful dialogues and expert opinions on the latest trends in agriculture and technology.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

PFAS and Your Produce: Separating Fact from Fiction

Tue, 27 May 2025 09:00:00 -0400

Join host Vonnie Estes and Dr. Linda Lee, an environmental chemistry expert from Purdue, as they delve into the world of PFAS chemicals. This episode demystifies the “forever chemicals,” exploring their impact on food, especially produce, and potential health risks. Understand the widespread presence of PFAS through products and the environment, and learn about ongoing efforts to manage their impact. With insights into contamination sources, exposure levels, and consumer choices, this episode equips listeners with the knowledge to make informed decisions about PFAS in their daily lives.

Key Takeaways

PFAS are a large family of chemicals that do not degrade naturally, leading to widespread environmental persistence and bioaccumulation.
Major sources of PFAS contamination include firefighting foams, industrial applications, and everyday consumer products like nonstick cookware and water-repellent fabrics.
The presence of PFAS in drinking water and agricultural produce poses significant health risks due to their potential to accumulate in human tissues.
Regulations and consumer awareness around PFAS are crucial for mitigating exposure, particularly concerning non-essential uses in consumer goods and food packaging.
The episode highlights the importance of choosing PFAS-free products and being informed about food origins, particularly in regions with known environmental contamination.

Guest Resources

Interstate Technology and Regulatory Council (ITRC) PFAS Fact Sheets
Purdue University Environment & Chemistry at Purdue University Website

Listeners are encouraged to dive into this episode to deepen their understanding of PFAS, their potential risks, and practical steps toward minimizing exposure. Stay informed and engaged with "Fresh Takes on Tech" for more conversations that push the boundaries of innovation and technology in food and agriculture.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Beyond the Headlines: Understanding Microplastics, PFAS and Heavy Metals Risk in Produce

Tue, 20 May 2025 09:00:00 -0400

Explore the invisible threats in our food with Vonnie Estes and Wendalyn Jones, CEO of the Institute for the Advancement of Food and Nutrition Sciences. Delve into the world of microplastics, PFAS, and heavy metals, their presence in produce, and implications for health and agriculture. Wendlyn separates science from hype, discusses regulatory perspectives, and emphasizes transparency and collaboration in tackling these challenges. Gain insights on the future of food safety and sustainability, highlighting the roles of innovation and industry in navigating these complex issues.

Key Takeaways

Microplastics and Risk: Present scientific evidence suggests a need for further research to confirm the potential health risks of microplastics in food, despite improvements in detection technologies.
PFAS in Focus: Known as forever chemicals for their resistance to degradation, PFAS face strong regulatory scrutiny due to their extensive industrial use and potential contamination of soil and water systems.
Heavy Metals Compliance: The Closer to Zero initiative is an essential FDA strategy aimed at reducing the levels of heavy metals in the food system, promoting collaboration across various agencies.
Industry Challenges and Opportunities: Transparency and consumer education are crucial for producers aiming to address contaminants in the food industry. Firms must also engage in collaborative efforts for a wider industry impact.
Research and Technological Solutions: New initiatives by IAFNS and USDA are targeting the understanding of soil contamination impacts on crops, potentially guiding future agricultural practices.

Guest Resources

Institute for the Advancement of Food and Nutrition Sciences (IAFNS): Iafns.org
FDA Closer to Zero Initiative: Information available at FDA.gov
University of Nebraska Research on Microplastics: Explore university publications for more insights.

For full context and a more in-depth understanding of these crucial topics, be sure to listen to the entire episode of “Fresh Takes on Tech.” Stay tuned for more episodes that delve into the scientific and policy landscapes reshaping the future of our food system.

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Behind the Scenes of Produce Policy: Science and Politics

Tue, 13 May 2025 09:00:00 -0400

Explore the pivotal intersection of science, agriculture, and policy with Vonnie Estes and policy expert Rebeckah F. Adcock as they discuss the produce industry’s future. Delve into how science influences policy, technological advancements, and climate change impacts. Understand the challenges of agricultural labor and the importance of civic engagement. Rebeckah offers insights on leveraging science-driven policies to benefit growers, shippers, and retailers. With a focus on innovation and sustainability, this episode provides a comprehensive look into the evolving landscape of agriculture policy and its real-world implications.

Key Takeaways

Understanding Government Dynamics: It is crucial for the produce industry to comprehend the interplay between the branches of government to effectively navigate policy changes.
Science vs. Opinion: While scientific evidence is fundamental, varying interpretations and external influences significantly impact how policies are crafted.
Innovation Opportunities: The current administration may provide more flexibility for tech advancements in gene editing and biotechnology, presenting new opportunities for industry growth.
Policy Influence: Public perception heavily influences policy development, particularly in areas like GMOs and nutrition.
Labor Challenges: Addressing labor shortages through policy reforms remains a critical issue for the agriculture sector, affecting production and economic stability.

Guest Resources

[insert links]

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Smart Irrigation, Disease Detection, and Solar-Powered Farming: The Future of AgTech

Tue, 11 Mar 2025 09:00:00 -0400

Description:

Vonnie Estes sits down with three innovators transforming how agriculture manages energy, water, and disease detection. Michael Salvador, co-founder and CEO of Mirai Solar, discusses how photovoltaic shading systems generate clean energy while protecting crops from excessive sunlight. Sarah Placella, founder and CEO of Root Applied Sciences, shares how their airborne pathogen detection system helps growers optimize pesticide use and improve scouting precision. Bryce Buesing, Manager of Client Relations at Responsive Drip Irrigation (RDI), explains their plant-responsive irrigation system that delivers water only when plants need it, improving efficiency and conservation.

Each of these technologies is shaping a more sustainable and data-driven future for farming, offering solutions that enhance productivity, reduce waste, and support climate resilience.

Key Points from the Conversation:

•Mirai Solar: Photovoltaic shading replaces traditional greenhouse and field shading, providing crops with optimal light exposure while generating electricity.

•Root Applied Sciences: DNA-based airborne pathogen detection helps farmers reduce pesticide use by identifying disease presence before visible symptoms appear.

•Responsive Drip Irrigation (RDI): A sensor-free, plant-responsive irrigation system that releases water based on root signals, optimizing water use for a variety of crops.

•The increasing need for precision agriculture solutions in response to climate change and resource limitations.

•Insights from the Fresh Field Catalyst Accelerator, including the value of industry mentorship and collaboration in bringing new ag-tech innovations to market.

Guest Information:

•Michael Salvador – Co-founder & CEO of Mirai Solar, leading innovation in solar-powered shading for agriculture.

•Sarah Placella – Founder & CEO of Root Applied Sciences, pioneering DNA-based pathogen detection to optimize crop protection.

•Bryce Buesing – Manager of Client Relations at Responsive Drip Irrigation, specializing in plant-responsive irrigation solutions for water conservation.

Innovating Produce Supply Chains: AI, Fintech, and Food Quality Solutions

Tue, 04 Mar 2025 09:00:00 -0400

Description:

Vonnie Estes explores how data, financing, and AI-driven solutions are transforming the fresh produce industry with insights from three pioneering companies. David Kat of Neolithics discusses how hyperspectral imaging is enabling non-destructive analysis of fruits and vegetables, reducing food waste, and improving quality control. Pat McCullough from ProducePay shares how technology-driven financing is providing growers with access to capital, stabilizing supply chains, and increasing transparency from farm to retailer. Steve Mantle of Innov8.ag explains how geospatial data is helping farmers optimize resources, improve sustainability, and make informed decisions at scale. Learn how these innovations are shaping a more efficient and resilient produce industry.

Key Points from the Conversation:

• Neolithics’ use of hyperspectral imaging to assess internal fruit quality and prevent food waste.

• ProducePay’s technology-driven financing solutions that improve supply chain stability.

• Innov8.ag’s geospatial data analytics for optimizing agricultural inputs and sustainability.

• The role of AI and real-time data in transforming fresh produce operations.

Guest Information:

• David Kat – VP of Business Development at Neolithics, specializing in hyperspectral imaging for produce quality assessment.

• Pat McCullough – CEO of ProducePay, leading advancements in produce financing and supply chain transparency.

• Steve Mantle – Founder of Innov8.ag, focused on geospatial data solutions for improving agricultural efficiency.

AgroFresh, ClearLeaf, and Sufresca – Extending Shelf Life in Fresh Produce

Tue, 25 Feb 2025 09:00:00 -0400

Description:

In this episode, Vonnie Estes explores innovations in extending produce shelf life with leaders from three pioneering companies. Rodrigo Cifuentes and Bradford Warner from AgroFresh discuss their SmartFresh and FreshCloud technologies, which use sensing and digital solutions to maintain quality and reduce waste. Agustin Büchert from ClearLeaf introduces a silver-based antimicrobial solution that protects fresh produce from microbial diseases. Originally developed for medical use, this innovative pesticide alternative is non-toxic and safe for both consumers and the environment. Ofir Daube of Sufresca explains how their natural, edible coatings replace synthetic fungicides, offering a sustainable approach to post-harvest management. Learn how these technologies are shaping a more sustainable future for fresh produce.

Key Points from the Conversation:

• AgroFresh’s use of sensing and cloud technologies to improve post-harvest outcomes.

• ClearLeaf’s antimicrobial solution as a non-toxic alternative to synthetic pesticides.

• Sufresca’s natural edible coatings and their applications for vegetables and citrus fruits.

• The global push for sustainable and environmentally safe preservation solutions.

Guest Information:

• Rodrigo Cifuentes and Bradford Warner – Leaders at AgroFresh, specializing in post-harvest technologies for quality preservation.

• Agustin Büchert – Co-Founder and CSO of ClearLeaf, an innovator in silver-based antimicrobial solutions for fresh produce.

• Ofir Daube – VP of Product and Regulation at Sufresca, focused on natural edible coatings for post-harvest management.

Farm-ng & L5 Robotics: Small-Scale Robotics and Autonomous Harvesting Innovations

Tue, 18 Feb 2025 09:00:00 -0400

Description:

Vonnie Estes welcomes Nathan Dorn, VP of Business Development for Farm-ng, and Alex Gutierrez, Founder of L5 Robotics, to explore the transformative role of robotics in agriculture. Nathan discusses Farm-ng’s development of small electric robotic tractors that support farming tasks such as data collection, weeding, and harvesting, while also empowering students and researchers with hands-on learning opportunities. Alex shares insights into L5 Robotics’ autonomous harvesting systems for strawberries, designed to address labor shortages and improve efficiency. Together, they shed light on how robotics is paving the way for smarter, more sustainable agricultural systems.

Key Points from the Conversation:

• Farm-ng’s open-source robotic tractors and their applications in farming and education.

• L5 Robotics’ approach to autonomous harvesting and labor efficiency in strawberry production.

• Overcoming challenges in scaling robotics and reducing costs for farmers.

• The intersection of robotics, sustainability, and the future of food systems.

Guest Information:

Nathan Dorn – VP of Business Development for Farm-ng, a company focused on small-scale robotics for sustainable farming and education.

Alex Gutierrez – Founder of L5 Robotics, specializing in autonomous harvesting technologies for strawberries and other crops.

AgraGene & BloomX: Transforming Pest Control and Pollination Practices

Tue, 11 Feb 2025 09:00:00 -0400

Description:

This episode features two innovative companies addressing critical agricultural challenges. Stephanie Gamez, Director of R&D at AgraGene, introduces their gene-editing technology designed to combat Drosophila suzukii, an invasive pest devastating small fruit crops. Using sterile insect techniques, AgraGene offers growers an environmentally friendly, sustainable alternative to chemical pesticides.

Thai Sade, Founder and CEO of BloomX, discusses their biomimicking pollination solutions that enhance the natural pollination process, helping growers overcome labor shortages and optimize yields for crops like avocados and blueberries. Together, these technologies represent groundbreaking solutions for pest control and pollination challenges in the agriculture industry.

Key Points from the Conversation:

• AgraGene’s sterile insect technology and its application in controlling Drosophila suzukii.

• The environmental benefits of reducing chemical pesticide usage.

• BloomX’s data-driven approach to optimizing pollination windows.

• How both companies are addressing challenges like climate change, labor shortages, and sustainable farming practices.

Guest Information:

Stephanie Gamez – Director of R&D at AgraGene, a company using gene-editing technologies to provide sustainable pest control solutions for agriculture.

Thai Sade – Founder and CEO of BloomX, a leader in biomimicking pollination technology that supports growers in enhancing crop yields.

Taylor Farms: Redefining Sustainable Packaging with Plant-Based Solutions

Tue, 04 Feb 2025 09:00:00 -0400

How can the fresh produce industry reduce its environmental footprint through innovative packaging? Jenny Panziera, VP of Operations at Taylor Farms, joins the show to discuss how Taylor Farms is leading the way in redefining sustainable packaging with plant-based solutions. Jenny shares insights into how the company balances operational efficiency with eco-friendly practices, focusing on reducing single-use plastics and improving sustainability across their supply chain.

In this episode, you’ll hear about the strategies behind Taylor Farms’ sustainability initiatives, the role of plant-based packaging in reducing waste, and how companies can adapt to evolving environmental demands. Jenny also offers leadership insights on driving change within large organizations while maintaining product quality and consumer trust.

Key Takeaways:

• How Taylor Farms is innovating with plant-based packaging solutions.

• The environmental impact of sustainable packaging in fresh produce.

• Jenny’s leadership insights for managing sustainable operations.

• Strategies for reducing single-use plastics in large-scale food production.

• The importance of partnerships in advancing sustainability initiatives.

• How consumer demand is shaping the future of eco-friendly packaging.

Guest Resources:

• Jenny Panziera on LinkedIn

• Taylor Farms

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

111: Reducing Food Waste, Enhancing Freshness, and Business Evolution with Jenny Du

Tue, 16 Jul 2024 06:00:00 -0400

How can we significantly reduce food waste and improve the shelf life of produce? Jenny Du, Co-Founder & VP of Operations at Apeel Sciences, joins the show to discuss how Apeel's innovative product slows the rate at which produce spoils. By maintaining moisture and reducing oxidation, Apeel enhances the plant’s natural protective abilities. You'll learn how Apeel adds a microscopic extra layer to fruits and vegetables, mimicking the natural cuticle layer to keep produce fresh longer. Jenny shares her insights on the importance of preventing food waste and how Apeel is making a difference.

In this episode, you'll also hear about the challenges and successes of Apeel's journey, with valuable advice for businesses facing hardships. Jenny explains how Apeel identifies its target market and effectively communicates its message. She emphasizes that company evolution is neither linear nor steady, and shares her excitement about suppliers becoming more proactive in presenting their products.

Key Takeaways

What Apeel does and how they are helping the food waste problem.
How they are handling the misinformation about their product.
Jenny’s advice for businesses facing hardships.
How Apeel is finding their target market and getting the message to them.
What innovation we need to see to help to minimize the use of single-use plastic.
The efficiency that’s possible if we shift our consumer and production habits.

Guest Resources

Jenny Du: LinkedIn
Apeel

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

110: Reusable Packaging, Supply Chain Innovation, and Collaborative Solutions with Tim Debus

Tue, 09 Jul 2024 06:00:00 -0400

What are the benefits of using reusable packaging versus traditional single-use packaging? Join us as Tim Debus, President & CEO of the Reusable Packaging Association (RPA), explores this crucial question. RPA is a nonprofit trade organization that promotes the common and pro-competitive interests of member suppliers and users of reusable packaging products and services. In this episode, you'll learn about the importance of spreading awareness of reusable packaging and how collaboration is key to a more sustainable future.

Listen in as Tim explains the impact of policy on creating momentum behind better material management, as well as how innovation will be adopted and accepted in the supply chain. Discover how reusable products can create a better experience for consumers and why having a resource-efficient, zero-waste supply chain is essential.

Key Takeaways

The importance of spreading awareness of reusable packaging.
Why collaboration is the only way toward a more sustainable future.
What got Tim interested and passionate about reusable packaging.
The benefits of using reusable packaging over traditional single-use.
How reusable packaging can help drive greater cost savings.
How innovation is going to be adopted and accepted into the chain.
The impact of policy and how it is going to create momentum behind better management of materials.
How reusable products can create a better experience for consumers.

Guest Resources

Tim Debus: LinkedIn
Reusable Packaging Association

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

109: Leading Change, Sustainable Packaging, and Global Outlook with Rachel Depree

Tue, 02 Jul 2024 06:00:00 -0400

What can we learn from a company that supplies premium quality kiwi to over 50 markets worldwide? Today, Rachel Depree, Executive Officer of Sustainability at Zespri, joins the show to share insights from her role at a company that manages 30% of the global volume of kiwis. Learn about Zespri's unique financial relationship with their growers, Rachel's journey to her current position, and how she enjoys leading change in a cooperative environment. Discover how Zespri's collaborative approach with their supply chain delivers shared value and the global outlook that drives their commitment to health and well-being.

Rachel will discuss Zespri's strong investment in research and innovation, focusing on the health qualities of their fruit and anticipating consumer and customer trends. You'll learn how stretch targets can drive organizational innovation, the key elements that contribute to sustainable packaging, and the importance of alignment within the organization. Rachel will also explain the unique nature of relationships in the fresh produce industry, Zespri's personal connections with distributors and suppliers, and the shared responsibility for advancing sustainability practices.

Key Takeaways

The financial relationship Zespri has with their growers.
Rachel's background and how she came to her role at Zespri.
How they’re positioning their company for the now and the future.
The importance of having alignment around the organization.
The role that packaging has in produce production.
Some of the innovative projects Zespri has worked on.
How the consumers are impacting the push for sustainability.
Zespri’s goals for the future.
Why collaboration is essential to come up with new solutions.

Guest Resources

Rachel Depree: LinkedIn | Zespri

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

108: How Industry Collaboration and Technological Innovation Impact Sustainable Packaging with Garland Perkins

Tue, 25 Jun 2024 06:00:00 -0400

Today Garland Perkins, Director of Innovation and Sustainability at The Oppenheimer Group (Oppy), shares insights into the challenges and solutions surrounding sustainable packaging. Learn about the importance of balancing product protection with environmental considerations and why simply eliminating plastic isn't necessarily the answer.

Garland explains how Oppy collaborates with suppliers, retailers, and partners to implement sustainable packaging solutions and discusses the goals for single-use packaging in the coming years. Listen in to understand the vital role of technology in evolving sustainable packaging, practical solutions for the present, and the exciting future of sustainability at Oppy.

Key Takeaways

What Garland is most excited about in terms of sustainable packaging.
How Oppy measures the impact of environmental solutions.
Why plastic use is such a hard hurdle to overcome.
The biggest hurdle in introducing sustainable practice.
How Oppy is using collaboration across the supply chain to introduce sustainable packaging.
The goals for Oppy over the coming years.
How technology will impact packaging.
The importance of focusing on here-and-now solutions.

Guest Resources

Garland Perkins: LinkedIn | Oppy

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

107: Sustainable Packaging, AI-Driven Material Discovery, and Robotics with Po-Yen Chen

Tue, 18 Jun 2024 06:00:00 -0400

How can cutting-edge technology revolutionize packaging for fresh produce? In this episode, we sit down with Dr. Po-Yen Chen, Assistant Professor at the University of Maryland, to explore how his lab is leveraging AI and flexible robotic technologies to discover and develop new functional materials. By implementing active learning frameworks with robot-aided experiments, Po-Yen’s team is constructing high-accuracy prediction models that accelerate the development of materials for sustainable plastic substitutes and more efficient packaging.

Listen in as we discuss the challenges of current packaging solutions, particularly the issues posed by microplastics. You'll learn how AI can expedite the discovery of sustainable packaging materials and the timeline for creating effective solutions. Po-Yen will also share insights into the future of sustainable packaging, including exciting developments like films that can double the shelf life of produce. Discover why integrating machine intelligence into the packaging design process is essential for advancing sustainability in the industry.

Key Takeaways

The main challenges that we face with the current packaging we use.
The major issue with microplastics often used in packaging.
How AI can be used to discover new materials for sustainable packaging.
How long the process takes to create a sustainable film.
What needs to happen for us to have a solution for the industry.
Where we’re heading with the future of sustainable packaging.

Guest Resources

Po-Yen Chen: University of Maryland

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

106: Emerging Trends in Sustainable Packaging with Max Teplitski and Andrew Stephens

Tue, 11 Jun 2024 06:00:00 -0400

Are you passionate about fresh, healthy produce and a cleaner planet? In this first episode of our six-part series, we highlight the vital connection between packaging practices in the produce industry and the urgent need for sustainability. We'll explore the delicate balance between ensuring top-quality, pathogen-free products and reducing the environmental footprint left by packaging waste.

Max Teplitski, Chief Science Officer at the International Fresh Produce Association, and Andrew Stephens, Senior Policy Advisor at the USDA Foreign Agricultural Service, join us to discuss the rapid advancements in sustainable packaging. Listen in to learn about the UN's plastic treaty, the future of plastic packaging over the next five years, and emerging trends to keep an eye on in packaging.

Key Takeaways

How packaging contributes to environmental damage.
Why our growers and exporters need to be in on the conversation.
If we are moving fast enough to fix the packaging problem.
What the UN’s plastic treaty is.
How PLU stickers have both helped and hindered the packaging problem.
Emerging trends to keep an eye on in packaging.

Guest Resources

Andrew Stephens: LinkedIn
Max Teplitski: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

105: Partnerships and Collaborations to Elevate Food with Peter Wells

Tue, 21 May 2024 06:00:00 -0400

Today we're joined by Peter Wells, Chief Strategy Director at Elevated Foods, who shares insights into the company's innovative approach to agriculture. Discover how Elevated Foods measures success with new sustainability practices and how the USDA’s Partnerships for Climate Smart Commodities grant has impacted them.

Listen in as Peter delves into the challenges faced by family farms and the importance of data gathering in market development. You will learn how Elevated Foods navigates enrollment processes and provides technical assistance to growers, fostering collaboration and partnerships in climate-smart agriculture.

Key Takeaways

How Elevated Foods was born.
Who Elevated Foods serves.
How the grant has impacted their business.
The benefit of this program being grower-led.
How Elevated Foods is measuring success with these new practices.
Peter’s advice for those starting in climate-smart agriculture.
Why data gathering is essential for market development.
How big of a role technology will play in sustainability.
The power of collaboration and partnerships.

Guest Resources

Peter Wells: Elevated Foods

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

104: Embracing the Principles of Nature Farming with Wiam Haddad

Tue, 14 May 2024 06:00:00 -0400

What does it take to transform a leading agricultural company into a beacon of sustainability? In this episode, we talk with Wiam Haddad, Systems Ecologist at ZZ2, a renowned agricultural company in South Africa committed to environmental stewardship. Join us as we explore ZZ2's journey towards climate-smart agriculture, delving into the strategies, challenges, and successes they've encountered along the way. Discover how ZZ2 integrates cutting-edge techniques and traditional wisdom to mitigate climate risks while promoting productivity on the farm.

From the pitfalls of unsustainable farming practices to embracing natural principles in day-to-day operations, we cover it all. Listen in to learn about the power of digitalization and big data in agriculture, as well as how fostering innovation within your organization can drive meaningful change.

Key Takeaways

ZZ2’s history and their journey towards a more sustainable future.
The importance of working with nature, not against it.
How to bring natural principles into the day-to-day practices of the farm.
How long it took before they felt confident and comfortable with the new system.
What they have seen in pest management.
The exciting technologies coming to pre and post-harvest.
How renewable energy fits into sustainable agriculture.

Guest Resources

Wiam Haddad: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

103: How to Get Started in Regenerative Agriculture with Steven Cardoza

Tue, 07 May 2024 06:00:00 -0400

Today we sit down with Steven Cardoza, Owner of Cardoza & Cardoza Farming Company, as he shares his family's remarkable transition to organic and regenerative ag. Discover why they made the switch to organic farming back in 1998 and how embracing regenerative practices has revolutionized their approach to agriculture. From enhanced soil health to increased yield and quality, Steven explains the impact on their farm's ecosystem, highlighting the importance of holistic perspectives in addressing agricultural challenges.

Listen in as we explore the biggest hurdles faced during the transition, advice for engaging with organic growers, and the benefit of learning from experienced practitioners to navigate potential pitfalls. Whether you're a seasoned regenerative farmer or considering switching to regenerative practices, this episode offers guidance for cultivating sustainable agricultural systems.

Key Takeaways

Why the Cardoza family transitioned their business to organic.
What got Steven started on the regenerative agriculture journey.
How their transition to regenerative agriculture has impacted the farm soil health.
The biggest challenges they faced when switching over.
The importance of looking at the entire ecosystem not just each individual problem.
How to engage with an organic grower if you want to work with them.
Advice for those wanting to start in regenerative agriculture.

Guest Resources

Steven Cardoza: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

102: Revolutionizing Crop Protection with Ben Cicora

Tue, 30 Apr 2024 06:00:00 -0400

What is the future of crop protection? Join us as we sit down with Ben Cicora, Senior VP of Sales and Marketing at Vestaron, to explore the game-changing innovations in agriculture. Discover how Vestaron is leading the charge with peptide-based technologies, addressing pest issues and resistance problems while prioritizing safety and sustainability in the face of climate change. In this conversation, we explore the transformative potential of peptide-based crop protection, from understanding its differences from traditional insecticides to navigating pricing strategies and engaging with growers to meet their evolving needs.

Listen in to hear about the trials, testing procedures, and challenges of acceptance, and learn how Vestaron's products contribute to biodiversity and climate resilience in agriculture. Join us as we uncover the future of sustainable crop protection and its profound impact on the agricultural landscape.

Key Takeaways

How peptide technologies differ from traditional synthetic insecticides.
Why peptides are safer for the environment.
The trials and testing procedures to test for effectiveness.
How the pricing is worked out for these newer technologies.
The biggest challenge of acceptance.
How Vestaron engages with the growers to understand their needs.
Who their main competitors are.
How their products help with biodiversity and climate change.

Guest Resources

Ben Cicora: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

101: Sustainable Agriculture Strategies with Measure to Improve

Tue, 23 Apr 2024 06:00:00 -0400

How crucial is it for businesses to integrate sustainability practices into their operations? Today, we're joined by Nikki Cossio, Kyle Cosgrove, and Gabe Worthington from Measure to Improve to explore the significance of their partnership with IFPA on the climate-smart commodities grant. As pioneers in building successful sustainability programs, they shed light on why sustainability has become imperative, especially in the fresh produce industry. With new regulations emerging and buyers increasingly demanding sustainability metrics, staying ahead in sustainability is no longer a choice but a necessity for remaining competitive.

In this episode, we discuss the origins of climate-smart agriculture and the essential practices that businesses need to adopt. From understanding how the risks are removed to measuring inputs and yields, Nikki, Kyle, and Gabe provide insights to enhance your organization's sustainability efforts. Whether you're just beginning or already have a sustainability team, you'll learn how to navigate the evolving landscape of sustainability and equip yourself with the tools needed to thrive in an increasingly eco-conscious market.

Key Takeaways

What Measure to Improve does.
How Measure to Improve is involved with the IFPA grant.
Where the term climate-smart agriculture came from.
The key climate-smart production practices that should be encouraged.
How these incentives will encourage farmers to change their practices.
How the risks are removed from the growers.
The importance of measuring the inputs, outputs, and yields.

Guest Resources

Gabe Worthington: LinkedIn
Nikki Cossio: LinkedIn
Kyle Cosgrove: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

100: Charting the Path to Climate-Smart Agriculture

Tue, 16 Apr 2024 06:00:00 -0400

In our milestone 100th episode, we're diving deep into the realm of climate-smart agriculture, a pivotal topic shaping the future of farming. Joining us are Max Teplitski, Chief Science Officer at the International Fresh Produce Association, and Drew Zabrocki, Managing Partner at TOTEM LTD. Together, we explore IFPA's ambitious climate-smart program, diving into its current status, anticipated outcomes, and the transformative benefits it offers.

From the essential role of soil health in crop cultivation to the challenges of data integration, we uncover how IFPA is bridging the gap between existing grower systems and innovative agricultural practices. As consumer consciousness drives demand for sustainable food production, we dissect the vital nexus between agriculture, climate, and consumer preferences. Reflecting on the evolving landscape of climate-smart agriculture, we emphasize the importance of education, flexibility, and patience in fostering widespread adoption.

Key Takeaways

An overview of the Climate Smart Program at IFPA.
The projected outcomes of this program.
The benefits of this program.
How they are bringing this system to farmers at scale.
The importance of education and meeting people where they are.
What the reaction of growers has been.
How we can get signage up.

Guest Resources

Max Teplitski: LinkedIn
Drew Zabrocki: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 06: Pioneering Innovations in Produce Industry Tech

Mon, 22 Jan 2024 06:05:00 -0400

Unlock the secrets of innovation and success in the produce industry with today's power-packed lineup! Join us as we dive into the world of cutting-edge technology and data solutions with Greg Gatzke and Thuan Ngo from ZAG Technical Services, Inc. Discover how their accelerated business growth strategies are reshaping the technological landscape and propelling the industry into the future.

Next up, we're joined by Amy Tranzillo and Ethan Meyers from AgroFresh, a trailblazing company providing integrated technologies for growers, packers, and retailers. Explore the innovative solutions that are driving success across the entire supply chain. Wrapping up this episode is Chris Jones, Principal at RSM. As a top advisor to middle-market leaders globally, RSM plays a crucial role in shaping the future of business. Listen in to learn how RSM navigates the complex landscape of providing valuable guidance, managing data responsibly, and ensuring the utmost importance of data security.

Key Takeaways

Why data needs to be managed.
How data can be used responsibly.
How ZAG is making technology more accessible.
The importance of security in data usage.
How does someone gather data?
How FreshCloud works.
The value in having quality inspection of produce.
The benefit of taking small steps towards change.

Guest Resources

Greg Gatzke: LinkedIn
Thuan Ngo: LinkedIn
Amy Tranzillo: LinkedIn
Ethan Meyers: LinkedIn
Chris Jones: LinkedIn
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 05: AgTech Revolution

Mon, 22 Jan 2024 06:04:00 -0400

We're diving into the cutting-edge world of AgTech with a double feature in today's episode with two industry pioneers who are shaping the future. First up is Walt Duflock, VP of Innovation at Western Growers, a true trailblazer in the AgTech startup scene. Following Walt, we're honored to hear from Melissa Ackerman, CEO of Planet Harvest, on a mission to revolutionize the produce supply chain and make a positive impact on the environment, health, and society.

Listen in as we unravel the innovative landscape Walt is helping to craft and learn about the profound impact of technology on agriculture. From there, you will be inspired as Melissa shares the vision and passion behind her mission-driven company, highlighting the incredible value fresh fruits and vegetables offer to our healthcare structure.

Key Takeaways

How technology is going to impact the agriculture industry.
The importance of being innovative and ahead of the game.
The benefit of collecting data and using it.
Why simplicity and forward thinking are the keys to AgTech innovation.
How technology fits into the new labor force in agriculture.
The importance of being flexible and optimistic in what we can do.
Why fresh produce should have a place in our healthcare structure.

Guest Resources

Walt Duflock: LinkedIn
Melissa Ackerman: LinkedIn
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 04: Navigating Traceability and Innovation in the Produce Industry

Mon, 22 Jan 2024 06:03:00 -0400

Take a look into the ever-evolving fresh produce industry in this episode featuring Andrew Kennedy, Co-Founder of New Era Partners, and Jeff Butler, General Manager of Silo Capital. Andrew shares his unique journey transitioning from the FDA to the private sector, offering insights into the challenges and opportunities of traceability in the food industry. From there, we delve into the world of Silo Capital with Jeff Butler, exploring the innovative platform's role in empowering buyers, growers, and shippers.

Listen in to gain a deeper understanding of Silo's operations, its potential shift toward funding or software, and Jeff's journey from Amazon to the produce sector. You'll learn about the intricacies of sales in Silo and the profound significance Jeff places on face-to-face interactions. This episode spotlights companies revolutionizing the fresh produce landscape, providing you with a wealth of knowledge about the latest innovations and solutions in the industry.

Key Takeaways

Andrew’s unique perspective on working with data.
How the industry has shifted in its use of data.
How people are reacting to having data that is shared.
The benefits Andrew can see in the future from using this data.
The challenges of working with traceability.
Whether Jeff sees Silo becoming more of a funding or a software company moving forward.
How sales work in Silo.
How Jeff transitioned from Amazon to produce.
Why Jeff believes face-to-face interactions are so important.

Guest Resources

Andrew Kennedy: LinkedIn
Jeff Butler: LinkedIn
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 03: Illuminating AgTech Innovations in Fresh Produce

Mon, 22 Jan 2024 06:02:00 -0400

Today we are taking a deep dive into the realm of technology in fresh produce and the remarkable advancements shaping the industry. In our first conversation, Gene Wisakowsky, CEO of Agniuity, Inc, reveals how their revolutionary horticulture lighting system is not just illuminating crops, but doing so with exceptional energy efficiency, setting a new standard in the field. Stay tuned to explore the path forward, lit by a full spectrum of possibilities.

Next, we venture into the world of vertical farming with Benjamin Weir, Director of Sales, and Emily Gee, Marketing Director of AeroFarms. Discover how AeroFarms is redefining the landscape of food production, offering a glimpse into the cutting-edge technologies transforming agriculture. Buckle up for a journey through AgTech and innovation, where each conversation paints a vivid picture of the future of fresh produce and the role technology plays in reshaping our approach to growing and consuming food.

Key Takeaways

How Agniuity has taken horticulture lighting to the next level.
How Gene discovered this way of enhancing crop growth.
The ROI of using this innovative lighting system.
What Gene learned that will change the way they go to market.
Where AeroFarms is currently.
What microgreens are.
What is important to the consumer.
How technology and AI will impact the industry moving forward.

Guest Resources

Gene Wisakowsky: LinkedIn
Benjamin Weir: LinkedIn | AeroFarms
Emily Gee: LinkedIn
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 02: Inside the Fresh Field Catalyst Accelerator Program

Mon, 22 Jan 2024 06:01:00 -0400

Join us today as we uncover the groundbreaking Fresh Field Catalyst Accelerator Program, a platform propelling 12 revolutionary companies toward commercialization within the next 1-2 years. In this episode, our insightful guests share their journeys and their insights into the agricultural markets, and shed light on the invaluable advantages of participating in this accelerator program.

Listen in as we talk to James Ethington, CEO of Arable, who believes in the power of digitizing the analog world to revolutionize agriculture, ensuring sustainability, reducing environmental impact, and improving lives. Guillaume Wegria, Co-Founder & CEO of Fyteko, takes climate-smart agriculture to new heights by developing innovative biomolecules, while Kristine White, CEO of Spornado, introduces a game-changing crop disease early alert system, revolutionizing the way we approach sustainability.

Key Takeaways

What Spornado is setting out to change.
Why early crop disease spotting is important.
How Spornado works.
The motivation behind these initiatives.
What Fyteko is working on.
How the market is different in the USA versus Europe.
The advantages of being a part of the program.
The problems Arable hopes to change.
Arable’s competitive advantage.

Guest Resources

James Ethington: LinkedIn | Arable
Guillaume Wegria: LinkedIn | Fyteko
Kristine White: LinkedIn | Spornado
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Short Takes on Tech 01: Harvesting Innovation from the Global Produce & Floral Show

Mon, 22 Jan 2024 06:00:00 -0400

Today we are starting a journey into the heart of innovation with the inaugural episode of our special season, recorded live at the Global Produce & Floral Show. Throughout this season, join us for 2-4 interviews in each episode, featuring discussions with experts from groundbreaking companies and pioneers in cutting-edge technology within the produce and floral industry. These dynamic conversations offer quick glimpses into the innovative solutions addressing the industry's most pressing challenges. Whether you're a seasoned professional in the field or simply curious about the latest advancements, this season has something for everyone.

In this episode, we kick off with the Tip of the Iceberg Podcast, sharing insights into the accelerator program's purpose and impact. Following that, we explore Julian Godding's perspective as the Lead Data Scientist at Gardin, a pioneering company in the Fresh Field Catalyst Program. Lastly, we speak with Brandon Contino, CEO, and Co-Founder of Four Growers, as he shares his unique insights into the main pain points for growers.

Key Takeaways

What the accelerator program entails.
The benefits of participation.
The purpose of the accelerator program.
What Gardin is working on in terms of crop growth.
Julian’s experience in the Fresh Field Catalyst Program.
What Four Growers has set out to do in the industry.
The major pain points of growers.

Guest Resources

Julian Godding: LinkedIn
Brandon Contino: LinkedIn
IFPA innovator Vonnie Estes on opening up the produce industry
Global Produce & Floral Show

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Special Episode: The Connected Farm: New Technology and Tools for Farmers to Reduce Waste and Optimize Work Cycle

Fri, 19 Jan 2024 06:00:00 -0400

Step into the world of agricultural innovation with a unique perspective on The Connected Farm. In this special episode, the tables are turned as I join the ITSPmagazine Podcast for their CES 2024 Coverage.

Listen in as we explore the evolving landscape of farming technology and the challenges farmers face in adopting new practices. You will learn the critical role of technology in addressing labor shortages, reducing waste, and enhancing food safety, revolutionizing the way we approach agriculture and sustainability.

Key Takeaways

How technology has evolved over the years.
How we’re working to counteract the labor issue in produce.
The value in technological automation for weeds and picking.
How technology can help to reduce waste.
If food safety can be helped through technology.

Resources

The Connected Farm: New Technology and Tools for Farmers to Reduce Waste and Optimize Work Cycle

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

89: Nurturing Growth: Supporting Farmers in Climate-Smart Solutions with Julie DiNatale

Tue, 05 Dec 2023 06:00:00 -0400

With a wealth of experience predating the widespread discussions on sustainability, Julie DiNatale, Vice President and Chief Sustainability Officer at FMC Corporation, joins the show to share a look into FMC's commitment to sustainability. As the world faces the dual challenge of feeding a growing population while safeguarding our planet, FMC focuses on empowering farmers to achieve optimal results with minimal resources. In this episode, discover the crucial role stewardship plays in sustainable agriculture, bridging the gap between cutting-edge technology and responsible farming practices.

You will learn about the foundations of regenerative agriculture, an outcomes-based approach aimed at enhancing soil health, biodiversity, and emissions reduction. Uncover the often-overlooked significance of crop protection in the broader context of climate solutions. Julie also sheds light on the vital support farmers need to transition successfully into regenerative agriculture, preparing them for the challenges posed by climate change.

Key Takeaways

FMC’s sustainability commitments.
The importance of creating solutions for farmers.
How to make sustainable agriculture more widely accepted.
The benefit of stewardship in the agricultural industry.
How to help farmers prepare for climate change.
The importance of education in where crops need to be protected.
Why we must have crop protection solutions.
How we can support farmers moving into regenerative agriculture.

Guest Resources

Julie DiNatale: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

88: Cultivating a Greener Tomorrow: Climate-Smart Agriculture Initiatives for a Sustainable Future with Suzy Friedman

Tue, 28 Nov 2023 06:00:00 -0400

Today Suzy Friedman, Senior Director of Food Policy at the World Wildlife Fund (WWF), joins the show to share the organization's commitment to sustainability. In this episode, Suzy emphasizes that the ability to sustain our food sources relies fundamentally on healthy ecosystems and biodiversity. Suzy explains the urgency of adopting quick and accessible solutions for broader adaptation and explores how cutting-edge technologies are discovered to reach these sustainability goals.

You will learn the value of collaboration and collective effort in turning sustainability commitments into tangible actions. Suzy also sheds light on the disproportionate impact of climate change on vulnerable communities and advocates for drawing wisdom from indigenous traditional ecological knowledge in climate-smart agriculture. Listen in as we dissect the critical considerations of equity and access in the pursuit of sustainable agriculture, emphasizing the need to restructure programs to address infrastructural requirements and ensure products reach the market effectively.

Key Takeaways

The sustainability commitments of WWF.
Why climate-smart agriculture is essential for the future of our planet.
The importance of measuring our progress in sustainable agriculture.
Why these solutions must be quick and easy for broader adaptation.
How new technologies are found.
How climate change impacts vulnerable communities.
The benefit of learning from indigenous traditional ecological knowledge.
How we can make sustainable agriculture more accessible.

Guest Resources

Suzy Friedman: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

87: Bayer's Commitment to Regenerative Agriculture and Climate-Smart Solutions

Tue, 21 Nov 2023 06:00:00 -0400

Join Bayer leaders, Cristiane Lourenço and Josh VanDeWalle, as they unveil Bayer Crop Science's commitment to sustainability and regenerative agriculture. They break down how sustainability aligns with Bayer's mission, exploring practical strategies for optimizing resources and leaving a positive impact on soil and communities.

You will learn about the transformative role of breeding techniques, offering growers sustainable production pathways. Listen in as they share the innovative business models contributing to climate-smart agriculture and how we can actively engage in practical solutions to global challenges.

Key Takeaways

What Bayer’s primary sustainability commitments are.
The difference between regenerative and climate-smart agriculture.
How breeding is being used in vegetable seeds.
The new business models that aim to contribute to climate-smart agriculture.
The importance of making steps towards solutions rather than just talking about them.

Guest Resources

Cristiane Lourenço: LinkedIn

Josh VanDeWalle: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

86: Revolutionizing Agriculture: Award-Winning Regenerative Practices with Braga Fresh and Agrology

Tue, 14 Nov 2023 06:00:00 -0400

Today we are talking to Eric Morgan, Vice President of Environmental Science and Resources at Braga Fresh, and Charlie Dubbe, Head of Regenerative Partnerships at Agrology, winners of the IFPA Science and Tech Circle of Excellence Award. Their collaboration in regenerative agriculture has earned them this prestigious recognition. In this episode, they share insights on enhancing soil health, increasing CO2 respiration, and the broader positive effects on the environment.

Listen in to discover how their innovative approaches are addressing the growing demand for sustainable produce, driven by the changing climate and retailer pressures. You'll learn about the fascinating dynamics of soil respiration, carbon measurement, and the crucial role soil health plays in the pursuit of a greener, more sustainable future.

Key Takeaways

How they are working to increase CO2 respiration.
How carbon is measured.
The importance of soil health.
How their companies are working to solve this problem.
What they are most excited about for the future.

Guest Resources

Eric Morgan: LinkedIn

Charlie Dubbe: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

85: Regenerative Organic: A Path to a Healthier Planet with Paul Lightfoot

Tue, 07 Nov 2023 06:00:00 -0400

Discover the future of sustainability with Paul Lightfoot, the General Manager at Patagonia Provisions, in this episode. Paul's passion for sustainability, health and the well-being of our planet shines through as he explores the current state of sustainability efforts and the changes he believes are crucial for our planet. A shift towards climate-smart produce agriculture, emphasizing whole organic foods, and moving away from factory-farmed, meat-heavy and processed foods is at the forefront of this discussion.

Organic produce plays a pivotal role in this transformation, promoting sustainability by avoiding synthetic inputs, enhancing farmer profits, fostering biodiversity, improving nutrition and protecting waterways. Listen in to learn about the benefits of regenerative organic produce, discover the pathways to secure funding and understand the certification process.

Key Takeaways

How Paul began thinking about sustainability.
What he thinks we are doing right in sustainability right now.
What he believes we need to change or upgrade in terms of sustainability.
The importance of shifting away from factory meats and processed foods.
How organic produce can help the produce agriculture industry.
The benefit of producing regenerative organic produce.

Guest Resources

Paul Lightfoot: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

84: Driscoll’s Global Commitments and Climate-Smart Strategies with Marta Baptista

Tue, 31 Oct 2023 06:00:00 -0400

Marta Baptista, Global Director of Strategic Research and Technology Adoption at Driscoll’s, joins the show to share the core sustainability commitments of the renowned berry producer. Driscoll’s has dedicated itself to the principle of "more berries, less resources," highlighting specific global priorities. They aim for a remarkable 30% increase in water use efficiency, measured in liters of water per kilogram of fruit. This episode unravels Driscoll’s plans to navigate the challenges of water use within these sustainability goals, considering regional variations and climate-smart agriculture practices.

Listen in as Marta highlights the importance of testing and implementing these climate-smart tools to meet the ambitious objectives. With the growing prevalence of extreme weather events, this discussion emphasizes the need for resilient production methods and economically viable solutions, all while maintaining a steadfast focus on sustainability goals. Discover the strategies, challenges, and innovations that will shape the future of berry farming in an ever-changing climate.

Key Takeaways

Driscoll’s primary sustainability commitments.
How they plan to increase their water use efficiency.
Where pesticides will fit into these goals.
How they plan to be net neutral by 2030.
The differences regionally.
How climate-smart agriculture fits in with what Driscoll’s is doing.
The importance of taking it one step at a time.

Guest Resources

Marta Baptista: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

83: The Path to Climate-Smart Agriculture with Renée Vassilos

Tue, 24 Oct 2023 06:00:00 -0400

How do we usher in a more sustainable and climate-resilient future for agriculture? This season, we embark on a journey through climate-smart agriculture (CSA) to explore the solutions and innovations driving change. In our inaugural episode, we dive deep into the world of CSA with Renée Vassilos, Director of Agriculture Innovation at The Nature Conservancy. Renée addresses fundamental questions about CSA, such as the importance of rebuilding soil health for its role in climate change mitigation, freshwater systems, and biodiversity support.

You'll learn about the distinction between climate-smart and regenerative agriculture, the challenges and risks involved, and the critical need to align new technologies with business outcomes to drive adoption and scaling. Listen in to discover the profound link between soil health and human well-being, where soil microbiomes are key to physical and mental health.

Key Takeaways

The difference between climate-smart and regenerative agriculture.
The challenges and risks Renée sees in this line of work.
How Renée’s team gets involved in testing solutions.
What needs to happen in order for solutions to be adopted and scaled.
How we can encourage farmers to adopt these climate-smart products.
The importance of soil health.

Guest Resources

Renée Vassilos: LinkedIn | Website

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

82: Charting the Future of Sustainable Packaging: IFPA Expert Insights

Tue, 17 Oct 2023 06:00:00 -0400

Welcome to the final episode of our 6-part series on green packaging. In this episode, we are joined by two experts from the International Fresh Produce Association (IFPA), Max Teplitski, the Chief Science Officer, and Tamara Muruetagoiena, the Director of Sustainability. Together, they provide insights into sustainable packaging, addressing the technical barriers that have hampered its widespread adoption and sharing how IFPA is dedicated to equipping individuals and companies with the necessary tools for change. You will gain an understanding of the efforts being made by businesses to contribute to a more sustainable world and how the landscape of sustainable packaging has evolved in recent years.

Discover the critical balance between food safety and reducing food waste, the evolving legislative framework, and why we must challenge governments to make recycling infrastructures universally available. You'll learn about the increasing interest in sustainable packaging, the vital role of educating citizens, and the necessity of investing in innovation to drive sustainability. Tamara and Max also delve into the ever-important aspects of legislation, including the need for restrictions on certain types of packaging.

Key Takeaways

What needs to change in order for sustainable packaging to be taken on at scale.
What companies are doing to contribute to a more sustainable world.
Whether the interest in sustainable packaging has grown in the past few years.
How we can continue to ensure food safety during this packaging transition.
The importance of challenging governments to make recycling easier.
The three ways regulators need to create a sustainable future for packaging.
What Tamara and Max are most excited about for the future of sustainable packaging.

Guest Resources

Max Teplitski: LinkedIn

Tamara Muruetagoiena: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

81: Life Cycle Assessments in Packaging Sustainability with Wyatt Maysey

Tue, 10 Oct 2023 06:00:00 -0400

Wyatt Maysey, Director of Sustainability for Taylor Farms, joins the show to continue our conversation about sustainable packaging. Wyatt's extensive background in sustainability and his commitment to considering the entire life cycle of a product provide a unique perspective. In this episode, he shares valuable insights into the concept of renewable resources, the significance of life cycle assessments (LCAs), and the key factors to consider when evaluating packaging sustainability.

Listen in as Wyatt emphasizes the importance of moving beyond a narrow focus on end-of-life recycling and expanding our understanding of the entire life cycle of materials. He highlights the critical need for more LCAs and data to shape a sustainable future. You will learn about sustainable packaging practices, discover the complexities of LCAs, and explore the vital role they play in shaping a more environmentally conscious world.

Key Takeaways

What renewable means and if it is the same as sustainable.
What a life cycle assessment is when it comes to packaging.
What should be accounted for in evaluating packaging sustainability.
The need for functionality in packaging for produce.
What we should keep an eye on in terms of regulation in sustainable packaging.
Why we must remember that food is medicine and is essential for life.

Guest Resources

Wyatt Maysey: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

80: Compostable Revolution: Sustainable Solutions to Plastic Waste with John Paap

Tue, 03 Oct 2023 06:00:00 -0400

Have you ever wondered about the shift toward compostable materials and their role in reducing plastic waste? Join us in this episode with John Paap, a multifaceted expert in the industry, as he delves into the driving factors behind compostables and their advantages. In this conversation, John paints a vivid picture of the current state of plastic usage in the market, shedding light on the pressing need for sustainable alternatives.

You will learn how compostable materials offer a solution to this global dilemma and the primary advantages they bring to the table. John also shares why it's crucial for both consumers and businesses to embrace compostables and the challenges we face, from building the necessary composting infrastructure to educating the public about its benefits. In a world striving for eco-friendly solutions, understanding compostable materials is not just a choice, but also a responsibility.

Key Takeaways

The current state of plastic use in the industry.
The driving factors behind compostables.
What the primary advantages are of adopting compostable materials.
The challenges we may face as we look at compostables.
Which compostable ingredients can be used in place of plastic.
The importance of knowing where the compostable material comes from.

Guest Resources

John Paap: LinkedIn

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

79: Redefining Sustainability, Flavor, and Impact in Food with Simply Good Jars

Tue, 26 Sep 2023 06:00:00 -0400

Joining the show today is Jared Cannon, the visionary CEO of Simply Good Jars, a company founded on the belief that food can be a catalyst for global change. Jared shares the journey of introducing salads to a broader audience while enhancing access to healthy food through portability, convenience, and value. Discover how Simply Good Jars is committed to sustainability and recycling as they scale their business, ensuring that customers actively participate in their jar recycling program.

Listen in as we explore the critical issue of excessive packaging in the fresh produce industry and how it can be mitigated, shedding light on the reasons why we should prioritize these changes. We also discuss why sustainability isn't just a marketing gimmick for Simply Good Jars—it's a genuine commitment that drives product innovation and flavor. You will learn the challenges and opportunities of promoting sustainable packaging on a mass scale and the importance of making sustainability simpler for broader adoption.

Key Takeaways

What pushed Jared to create healthy food that is accessible and convenient.
The recycling potential for their jars.
How the jars keep the food so fresh for so long.
How they are empowering consumers to solve the food waste problem.
What they are doing to assist in helping the hunger issue.
The importance of sustainable packaging.

Guest Resources

Jared Cannon: LinkedIn

Simply Good Jars

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

78: Compostable Concerns: The Future of PLU Stickers in a Sustainable Produce Industry

Tue, 19 Sep 2023 06:00:00 -0400

Today we are talking about PLU stickers—those tiny, ubiquitous labels on our fruits and vegetables. For those in the produce industry, they are well-known, but for others, PLU stickers ensure pricing accuracy for loose produce in supermarkets. Each sticker boasts a Price Look Up (PLU) code, a cashier's tool for identifying products quickly. Recently, PLU stickers have taken the spotlight as certain European countries push for the mandate that these stickers on fresh produce must be home-compostable, sparking discussions and concerns, especially in the USA regarding potential export challenges if other nations follow suit. Joining us to break down this topic are industry experts Rod Baeini, General Manager at Accu-Label International, and Scott Howarth, Director of Research and Development at Sinclair.

In this episode, Rod and Scott shed light on the origins of PLU stickers, their presence in the industry, and the intricate process of obtaining a PLU code. We explore how PLU stickers can help consumers identify organic produce and the wealth of information they contain. You will learn about the future of PLU stickers, the ongoing challenges driven by evolving regulations, and the complexities surrounding home compostability.

Key Takeaways

Why PLU stickers were created.
How long PLU stickers have been around.
The amount of information on PLUs.
The benefit of having PLUs on products.
What Rod and Scott see for the future of PLU stickers.
The definition of home compostable.

Guest Resources

Scott Howarth: LinkedIn | Sinclair
Rod Baeini: LinkedIn | Accu-Label

Ideas Worth Sharing

“There is a lot of information that can be put on PLUs. I think the next phase of the PLU may even be QR codes, and when we get to that step, we will have more information on the PLU. People will be able to scan it and get more out of it.” - Rod Baeini
“When it comes to PLUs we think we are getting there and then the regulations change. A lot of that has to do with there not being a standard legislation across the globe. Every single country and every single region is coming up with their own mandates and we’re all trying to react to those right now.” - Rod Baeini
“People don’t realize how QR codes on PLU stickers will help them at the point of sale. It is also the minimalist amount of packaging you can have. So, if you’re really concerned about being sustainable, these little PLUs take up so few resources but do such a big job for the industry.” - Scott Howarth

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

77: Sustainable Packaging: Balancing Quality, Safety, and the Environment with Adam Hollowell

Tue, 12 Sep 2023 06:00:00 -0400

Welcome to the inaugural episode of a six-part season that sheds light on the crucial intersection of packaging practices within the produce industry and the pressing imperative for sustainability. Join us on this journey as we navigate the intricate balance between delivering high-quality, pathogen-free products and minimizing the environmental impact caused by packaging waste. In this season, we will talk with experts who are pioneering innovative packaging methods, waste reduction strategies, and sustainable practices within the produce sector. We will also dissect the complexities of proposed regulations advocating for reduced packaging, discussing potential repercussions on produce quality, post-harvest losses, and environmental conservation.

Today Adam Hollowell, Senior Trade Policy Specialist at Bryant Christie Inc, will explain international policy initiatives related to fresh produce packaging, regional variations in these policies, the impact of new packaging regulations on produce-exporting companies, regional responses to policy changes, and proactive steps to support future policy adjustments. As we delve into these topics, we will confront the challenges associated with the cost and feasibility of packaging alternatives for producers and the importance of ensuring that these transitions do not impact trade or exclude smaller producers from the market. Listen in as we explore how policymakers can balance trade interests with sustainability objectives.

Key Takeaways

The current issues faced in the produce sector as it relates to packaging.
The notable policy initiatives in packaging for fresh produce on an international scale.
How new policy changes to packaging impact companies growing produce for export.
How different regions are responding to these policy changes.
Why the cost is such a big issue for those hoping to make packaging changes.
The challenge between food safety and sustainable packaging.
How policymakers can strike a balance between trade interest and sustainability.

Guest Resources

Adam Hollowell: LinkedIn
Bryant Christie Inc

Ideas Worth Sharing

“The cost and viability of some of these alternatives is challenging for a lot of producers. So, although we have seen some progress, there is a long way to go before we even begin to have these conversations about reducing packaging for fresh produce and making sure alternatives are available.” - Adam Hollowell
“There is a long way to go to make sure that the produce sector is supported to revolutionize and adjust its packaging supply chains to meet the growing demands that we will see.” - Adam Hollowell
“What we don’t want is this to become another barrier to trade. The larger producers may have the resources to manage that transition, but it’s the smaller producers that will be shut out of these markets and that is what we need to avoid at all costs.” - Adam Hollowell

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

76: Providing Fresh Produce to Underserved Communities & Measuring the Environmental Impact of Last Mile Changes

Wed, 26 Apr 2023 03:00:00 -0400

In this episode we speak with Max Teplitski and Mollie Van Lieu and discuss the challenges of increasing access to healthy produce in underserved communities. They explore the role of programs like SNAP, WIC, and produce prescriptions, as well as the need for public-private partnerships and technological solutions to address food waste. The conversation also includes personal experiences with gardening and tips for reducing waste. The podcast emphasizes the importance of advocacy for government engagement in achieving a sustainable and equitable food system for all, making it a must-listen for anyone interested in food justice and sustainability.

Key Takeaways

Learn about the challenges of increasing access to healthy produce in underserved communities
Discover the limitations and potential improvements of programs like SNAP and WIC
Explore opportunities for USDA to buy fruits and vegetables directly from growers and make them available to those in need
Understand the importance of programs like Double Up Bucks, Brighter Bites, and Common Threads in increasing consumption of fruits and vegetables
Find out about the potential of produce prescriptions and renewable energy sources in sustainable last mile distribution
Discover efforts to reduce food waste in the distribution of fresh produce
Learn about personal experiences with gardening and tips for extending the shelf life of herbs
Understand the importance of public-private partnerships and technological solutions in achieving equitable access to fresh, nutritious food

Guest Resources

“Double Up Bucks, a program that was very important, near and dear to me when I was at USDA. I think it's a unique opportunity to build public private partnerships. Certainly a great example. We just need to continue to be more creative as we think about incentivizing consumption. (Max Teplitski)

“The amount of food that's wasted is just staggering. Shocking. On average, a third of all food in the US is lost to wasted. For some fresh produce items, it's up to 70%. And to me this is just terrifying. (Max Teplitski)

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

75: How Multigenerational Produce Industry Leaders Continue to Innovate While Maintaining Tradition

Tue, 18 Apr 2023 03:00:00 -0400

In this episode, three leaders from multigenerational family businesses in the produce industry share their experiences and insights on how they have maintained and evolved their businesses in the face of unique challenges. They talk about the importance of keeping up with industry trends like sustainability and technology, while balancing the needs of the business and the family. The conversation is both enlightening and inspiring, offering valuable advice on attracting and retaining new talent, promoting from within, and developing clear career paths for employees. This podcast is a must-listen for anyone interested in the future of the produce industry and how family businesses can thrive in the face of ongoing change.

Key Takeaways

The produce industry faces unique challenges in attracting and retaining new talent, particularly from college job fairs where larger companies tend to dominate.
Family businesses in the industry must balance the needs of the business with the needs of the family, while also remaining competitive through evolution and employee retention.
COVID-19 forced family businessesto make changes that were previously shrugged off, jumpstarting the transition to the next generation.
Networking and professional development, particularly through involvement with the Produce Alliance, are critical for success.
The industry must work harder to raise brand awareness and attract talent, while also promoting from within and developing clear career paths for employees.
The future of the produce industry looks bright, but it will require ongoing efforts to adapt and evolve to remain successful.
The family business has a strong culture of hard work and earning one's place, with a focus on leaving the business in a better place than it was found.
The International Fresh Produce Association (IFPA) is working to develop programs to attract young people to the industry, as it is not typically seen as an aspirational career path.

Memorable Quotes

“We spend a lot of time talking about ways that we can increase things like sustainability and how do we be as efficient as possible and how can we use technology as our friend and really work smarter, not always harder.”

“When my friends were working at Six Flags, and at Ben and Jerry's and the community summer camps with kids going to the water parks, I was in the warehouse. Going through rotten tomatoes and picking up the trash out of the employee parking lot and doing whatever job anybody else had to do because they wanted me to learn from the ground up.”

“When it comes to the family perspective, there's no way until you have kids that you could conceptualize what it would be like to not only be a father or a mother, but also to work with them, to ultimately one day be a boss. But I think it’s incredibly special to work with your family in that way and continue that tradition.”

Guest Resources

Tom LaGrasso III

https://www.lagrasso.com/the-lagrassos

LaGrasso Brothers

https://facebook.com/LaGrassoBros

https://twitter.com/La_Grasso_Bros

http://instagram.com/lagrassobros/

Billy Itule

https://www.linkedin.com/in/billyitule/

Willie Itule Produce

https://ituleproduce.com/

https://www.linkedin.com/company/willie-itule-produce-inc/

Anthony Sirna

https://www.linkedin.com/in/anthony-sirna-a2740078/

Sirna & Sons Produce

https://www.linkedin.com/company/sirna-sons-produce/

https://www.facebook.com/sirnaandsonsproduce/

https://www.instagram.com/sirnaandsons/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

74: How Plenty and Local Bounti are Innovating and Tackling Last Mile Challenges

Tue, 11 Apr 2023 03:00:00 -0400

In this podcast episode, Jill Carlson from Plenty and Brian Cook from Local Bounti share their innovative approaches to indoor vertical farming. They discuss the benefits of year-round production and the ability to grow in locations that are not typically arable. The companies are committed to sustainability, with Plenty focused on reducing waste and Local Bounti using a variety of logistics methods to get its products to market. Listeners will learn about the advantages of indoor vertical farming, how it removes the volatility of produce and encourages consistent year-round production. With a focus on sustainability, Plenty and Local Bounti are leading the way for a more accessible and affordable future for fresh produce.

Key Takeaways

Discover how Plenty's technologically advanced farm achieves industry-leading yields of up to 350 times more per acre than traditional farms through its patented architecture
Learn how Local Bounti's stack and flow technology provides fresher produce to regions that usually don't get to see it, making fresh produce more affordable for consumers
Find out how indoor farming removes the volatility of produce, enabling consistent year-round production, and encouraging consumers to make the investment in fresh produce
Learn about the advantages of growing produce in locations that are not necessarily arable, and how it allows companies to pick sites based on logistics rather than growing conditions
Explore Plenty's commitment to physical access and affordability of their produce, employing at least 30% of employees locally and exclusively serving Compton retailers and food service providers to ensure people in the community have access to their produce
Discover how Local Bounti uses a variety of logistics methods, including FOB pickups, deliveries to customer warehouses, and cross-stock partnerships, to get its products to market
Learn about the sustainable practices of both companies, with Plenty focusing on sustainable transportation logistics and reducing waste, and Local Bounti using a variety of logistics methods to get its products to market.

Shareable Quotes

“The main thing we notice is people really call out the texture of our product and the crunch of the product. I think there's a lot of people have experience with indoor greenhouse product and it just doesn't have that same hardiness that I expect from the field. It's really hard to replicate that crunch. This is something that's partially due to our technology and our lighting and how we grow, but it also is driven by less transit and not washing.” (Jill Carlson)

“Having these hubs in various places where we produce is going to be really important. And so when we think about innovation and distribution, we're really often thinking about how do we make the transportation logistics as sustainable as possible. So how can we be centrally located to key customers, distribution centers and their routes? We are not constrained where we have to pick land that is arable and perfect growing conditions. We can actually pick our site based on logistics, a few other factors.” (Jill Carlson)

“We just launched with another retail partner, and it's been great seeing reviews come in. But what we're hearing a lot is obviously fresh, which is great because that's what we're focusing on, right. Making sure that that eating experience is the best. This is the best salad that we've eaten. We've had that happen a couple of times. And those are always fun to read as well.” (Brian Cook)

Guest Resources

Jill Carlson

https://www.linkedin.com/in/jill-carlson/

Plenty

https://www.plenty.ag/

https://www.instagram.com/plenty/

https://www.facebook.com/plentyinc

https://www.linkedin.com/company/plenty-farms/

https://twitter.com/plenty

https://www.youtube.com/channel/UCajiaq9RM0wwnOK1BPtA1bg

Brian Cook

https://www.linkedin.com/in/4brianccook/

Local Bounti

https://localbounti.com/

https://instagram.com/localbounti

https://facebook.com/localbounti

https://www.linkedin.com/company/36164287

https://www.pinterest.com/LocalBounti

https://www.youtube.com/channel/UCYlxISL3R_uKBM6R2l4598Q

https://www.tiktok.com/@localbounti

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

73: Navigating Perishable Logistics and Food Insecurity with Katsiroubas Brothers and Fresh Connect

Tue, 04 Apr 2023 03:00:00 -0400

This episode brings together experts to discuss their innovative solutions to address food insecurity and improve access to fresh, healthy food for those in need. You’ll learn about Katsiroubas Brothers' use of technology to increase efficiency in produce distribution, and how About Fresh's Fresh Connect program provides prepaid debit cards and mobile apps to help health systems cover the cost of food for patient. Learn about the success of Fresh Truck, a mobile market program that converts school buses into grocery stores. The episode highlights the importance of addressing the affordability barrier that prevents many people from accessing healthy food and the potential benefits of addressing food insecurity alongside pharmacological treatments. Tune in to discover how these initiatives are making a difference in communities across the country.

Key Takeaways

Learn how Katsiroubas Brothers is using new technologies to improve the customer experience and increase efficiency in produce distribution.
Discover how About Fresh's Fresh Connect program provides prepaid debit cards and web applications to help health systems cover the cost of food for patients and track shopper-level spend data from all cardholders.
Find out how Fresh Truck is bringing healthy food options to underserved communities, showcasing the potential benefits of addressing food insecurity alongside pharmacological treatments.
Understand why these programs are important because they address the affordability barrier that prevents many people from accessing healthy food and rely on partnerships with health plan providers and community-based organizations to enroll people into the program.
Explore how these programs are scalable and agnostic to retailers, ranging from the biggest box retailers to small independents, and actively seeking potential partners to help grow the program.

Key Quotes

“I would say now it's official that the world recognizes the last mile as the most important and most challenging mile to travel. So every aspect of that last mile has become really what I spend every day trying to hone our craft and understand and be as efficient, as effective as I can possibly be for my customers.” (Ted Katsiroubas)

“We have different business intelligence, some different reporting mechanisms to use, but sometimes it's just classic roll up your sleeves and get on truck, see what it's like to make a delivery, interacting with the customers, to try to make that experience as positive as possible. So it's every day you're figuring it out. (Ted Katsiroubas)

“So our mission at About Fresh is to just make sure that everybody has access to the food that they need to be at their best. We're a nonprofit that's based in Boston, deeply integrated into the healthcare ecosystem and focused on serving households that are experiencing food insecurity and diet related health issues.” (Josh Trautwein)

The way that we grow and reach more people with Fresh Connect is by connecting with more plans and providers. They're the ones that are initiating the enrollment into Fresh Connect community based organizations as well. So as we are pursuing all this exciting growth across more retailers, we’re really excited about the potential of expanding partnerships in line with that growth. (Josh Trautwein)

Guest Resources

Ted Katsiroubas

https://www.linkedin.com/in/ted-katsiroubas-08a00876/

https://www.linkedin.com/company/katsiroubas-produce/

https://katsiroubasproduce.com/

https://www.facebook.com/pages/Katsiroubas-Bros-Fruits-Produce/115444835145598

https://twitter.com/KatsiroubasBros

https://www.instagram.com/katsiroubasbros/

Josh Trautwein

https://www.linkedin.com/in/joshtrautwein/

https://www.linkedin.com/company/fresh-truck/

https://www.aboutfresh.org/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

72: Fresh Produce, Fresh Ideas: Exploring the Cutting-Edge World of Last Mile Distribution with Greg Corsaro & Jim Reynolds

Tue, 28 Mar 2023 03:00:00 -0400

In this episode dives we dive deep into the ever-evolving produce industry, uncovering the secrets to success of two leading companies and the innovative trends driving the future of fresh food. We explore the challenges of labor constraints and inflation, and how companies like Fresh Edge and Pacific Coast Fruit Company have adapted to stay ahead. We discuss the importance of customer relationships, the use of technology and data analytics, and the rise of prepared foods and value-added produce. With expert insights from industry leaders, this episode is a must-listen for anyone interested in the future of the produce industry.

Key Takeaways

- How Fresh Edge and Pacific Coast Fruit Company have overcome industry changes

- Understand the shift from 80-90% art to 65% science and 35% art in the produce industry

- How data analytics, automation, and prepared foods are driving efficiency and cost-effectiveness

- Why companies are balancing employee needs with profitability

- How loyalty and consolidation have become key parts of doing business in the produce industry

Shareable Quotes

“Online shopping that occurs at a grocery store where people shop online and have delivered, the grocery store still needs the product. So we still need to supply from that regard. As a matter of fact, I think our value to our grocery store customers in our retail segment has increased through online shopping because the customer who buys online from a grocery store needs to trust the quality and freshness of that product.”

“So if you can imagine if you send a tractor trailer full of produce to a grocery store that costs so much, if you send a straight truck with ten restaurant orders to a neighborhood with restaurants that's going to cost more than your full tractor trailer going on the grocery because you got all these stops, all these cases delivering up and down outside of the truck.”

“When you look back, you realize it it's just been an incredible evolution of change for the industry in general. There's been a lot of cleaning out. I would think of the industry. Folks who didn't do their business well or didn't understand how to do their business, unfortunately weren't able to bear the tide and challenges that, of course, COVID, and then the subsequent challenges have presented from suppliers to distributors to end users, everyone has faced that out.”

Guest Resources

Greg Corsaro on LinkedIn: https://www.linkedin.com/in/greg-corsaro-989557141/

FreshEdge on LinkedIn: https://www.linkedin.com/company/freshedge/

FreshEdge: https://www.freshedgefoods.com/

Jim Reynolds on LinkedIn: https://www.linkedin.com/in/jim-reynolds-60351b4/

Pacific Coast Fruit Company on LinkedIn: https://www.linkedin.com/company/pacific-coast-fruit-company/

Pacific Coast Fruit Company: https://www.pcfruit.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

71. The Last Mile: Innovation and Challenges for Produce Delivery to Consumers, Foodservice, and Retail

Tue, 21 Mar 2023 03:00:00 -0400

Host Vonnie Estes speaks with the team at Produce Alliance and dives deep into the fast-paced and ever-changing world of the fresh produce industry. From innovations in packaging to third-party delivery services, the team explores the impact of the pandemic and other factors on the industry. They also discuss how technology has enabled the movement towards more sustainable practices and how the industry can use these advancements to stay competitive and successful. Join us as we uncover the secrets behind the fresh produce industry.

Key Takeaways

The fresh produce industry is undergoing major changes due to the pandemic and other factors
Innovations in packaging and third-party delivery systems are leading to growth in the category
The industry is shifting towards local and regional production with an emphasis on sustainability and reducing food waste
Technology is allowing for alignment between sustainability, cost savings, and enhanced quality and shelf life
Leaders in the industry must ensure that weak links are strengthened and that sustainability is taken into account
Education and collaboration between key players is necessary for the industry's success

Guest Resources

Produce Alliance: https://www.producealliance.com/

Melissa Ackerman on LinkedIn: https://www.linkedin.com/in/melissa-ackerman-52b1133/

Tyler Deutsch on LinkedIn: https://www.linkedin.com/in/tylerdeutsch2/

David Kraus on LinkedIn: https://www.linkedin.com/in/david-kraus-b4802343/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

Bonus - Future of Agriculture Ep353: Connecting Tech Entrepreneurs to the Produce Industry with Vonnie Estes

Tue, 14 Mar 2023 03:00:00 -0400

In this bonus episode we share Vonnie Estes appearance on the Future of Agriculture podcast, hosted by Tim Hammerich.

We explore the challenges facing the produce industry, including climate change, labor shortages, and changing consumer preferences, and how innovation and technology can address these issues. We discuss the importance of understanding consumer needs and the opportunities for companies to create premium products that consumers are willing to pay more for.

We delve into emerging technologies such as robotics, traceability systems, and indoor farming systems, as well as the IFPA's Freshfield Catalyst accelerator and its ability to bridge the gap between other markets and the produce industry.

Key Takeaways

From climate change to food safety, the produce industry faces a range of challenges. But how can we innovate to tackle these issues
Vonnie talks to Tim about IFPA's Freshfield Catalyst accelerator program.
Get an inside look at how sustainability pressures, consumer preferences and industry trends are driving innovation in the produce industry.
Tim and Vonnie cover the topics of differentiation, consumer behavior, indoor farming and traceability.
Learn about the importance of decommoditization, food safety, compliance, robotics in agriculture and climate-smart solutions.

Guest Resources

Future of Ag Website: https://www.futureofag.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

70. Live from IFPA’s Global Show: Making Better Qualitative Decisions With Best-In-Class Software Solutions

Tue, 20 Dec 2022 03:00:00 -0400

We are talking with Justin Machell (CEO, Highland Ag Solutions) & Cole Powers (Co-Founder, IntelliCulture)

Join us as we discuss:

Best practices for producers to manage their equipment lifecycle
How to prevent pest outbreaks, and increase labor efficiency
The benefits of automating the machine management process

Segment 1 - Justin Machell (Highland Ag Solutions)

By converting the modern farm into a comprehensive digital platform, Highland Ag Solutions is virtualizing the business of agriculture. Highland Hub is a powerful digital ecosystem designed for growers, marketers, food safety directors, packing house managers and other agricultural employees. From soil to sale, it provides tools to help you run your business more easily and efficiently, with the goal of enhancing farm operations, easing the regulatory burden and maximizing your finished-good returns.

Segment 2 - Cole Powers (IntelliCulture)

IntelliCulture's farm management software prevents costly mistakes on the farm. They offer a hardware equipment logger to capture data from farm equipment and broadcast it to their cloud database. They identify inefficiencies, recommend corrections and help advise crucial spending decisions. IntelliCulture offers affordable and manufacturer-independent tool and prioritizing features based on farmer feedback. They approach development from the mindset of a farm manager, by spending time in the field and ultimately putting farmers first.

Guest Resources

Justin Machell - https://www.linkedin.com/in/justin-machell-23791226/

Highland Ag Solutions - https://www.highlandhasit.com/

Cole Powers - https://www.linkedin.com/in/colepowers/

Intelliculture - https://www.intelliculture.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

69. Live from IFPA’s Global Show: Tackling Carbon Emissions, Improving Back-Office Processes and the Importance of Cyber-Security

Tue, 13 Dec 2022 03:00:00 -0400

We are talking with Lydia Ashburn (Growth Marketing, CarbonSpace), Kaitlin Mercier (VP of Partnerships, Routeique) Greg Gatzke (President, ZAGtech)

Join us as we discuss:

Developing best-in-class standards for carbon monitoring
Understanding how to improve and enhance back-office processes and automation
The importance of cyber-security and how to protect your company

Segment 1 - Lydia Ashburn (CarbonSpace)

Carbon footprint monitoring is especially challenging when accounting for emissions from farms, fields, or forests. Companies in agriculture, food processing, forestry, and wood products lack instruments to measure the footprint of their operations and supply chains.

CarbonSpaceTech is developing a carbon footprint monitoring platform to bring a new level of transparency to these organizations.

Our proprietary AI technology core is processing several layers of satellite, sensor, and inventory data, which yields high spatial resolution and near real-time analytics. It was elegantly designed to create an ultimate self-onboarding tool for monitoring emissions from different types of lands.

The CarbonSpace platform provides actionable insights about farm, field, and forest emissions to facilitate climate-responsible decisions and to unleash the carbon offset potential of our customers.

Segment 2 - Kaitlin Mercier (Routeique)

Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. In partnership with them they use this new transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before.

Segment 3 - Greg Gatzke (ZAG Technical Services)

ZAG is the #1 IT services provider to Western Agribusinesses. With knowledge and experience gained from decades in the industry, they understand the 24/7/365 nature of business. The biggest names in agriculture and fresh produce trust ZAG to deliver technology solutions that protect their business, improve profit margins, and enable new capabilities.

Guest Resources

Lydia Ashburn - https://www.linkedin.com/in/lydia-ashburn-07a0a373/

CarbonSpace - https://carbonspace.tech/

Kaitlin Mercier - https://www.linkedin.com/in/kaitlin-mercier-4357b617/

Routique - https://routeique.com/

Greg Gatzke - https://www.linkedin.com/in/greggatzke/

ZAG Technical Services - https://www.zagtech.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

68. Live from IFPA’s Global Show: New Innovations Improving All Aspects of Our Produce Supply Chain

Tue, 06 Dec 2022 03:00:00 -0400

We are talking with Mike Meinhardt (EVP of Sales, Provision Analytics), Karen Long (VP of Sales, iFoodDS), and Diane Wetherington (Founder & CEO, iDecisionSciences)

Join us as we discuss:

Efforts being made to digitize all touch points in the produce supply chan cycle
Updates on new initiatives to improve safety and traceability
Work being done to create innovative technology solutions that support the modernization of the fresh produce supply chain.

Segment 1 - Mike Meinhardt (Provision Analytics)

Provision makes cloud software to streamline food safety and QA. Clients can build simple digital templates that expedite recordkeeping, with automatic schedules, rules, and alerts that increase compliance. All food safety and quality data is centralized in one hub with automatic history and customizable reporting. This makes it faster to complete audits, and easier to analyze processes.

Segment 2 - Karen Long (iFoodDS)

iFoodDS is a leading provider of food supply chain safety, traceability and quality solutions for farmers, harvesters, shippers, packers, processors, distributors, retailers and foodservice. iFoodDS HarvestMark Traceability and iFoodDS' other cloud-based offerings provide advanced analytics and insights for safety, regulatory compliance and process improvements.

Segment 3 - Diane Wetherington (iDecisionSciences)

Since 2009 IDS has worked in the specialty crop industry collecting and managing confidential producer, processing, packinghouse and handler data and providing quantitative analysis and scientific support on behalf of the fresh produce industry.

Guest Resources

Provision Analytics - https://www.provision.io/

Mike Meinhardt - https://www.linkedin.com/in/mike-meinhardt-1518248/

Karen Long - https://www.linkedin.com/in/karenlongifood/

iFoodDS - https://www.ifoodds.com/

Diane Wetherington - https://www.linkedin.com/in/diane-wetherington-32a57711/

iDecisionSciences - https://www.idecisionsciences.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

67. Live from IFPA’s Global Show: New Technology Spurring Innovations in Produce Shelf Life & Repurposing Waste

Tue, 29 Nov 2022 03:00:00 -0400

We are talking with Kaitlin Mogentale of Pulp Pantry, Charles Swartz of Compact Membrane Systems and Jeff Beegle of mobius.

Join us as we discuss:

Opportunities for repurposing fruit and vegetable pulp into nutrient rich foods
Technology advancements to help fruits and vegetables stay fresher, longer
New uses for produce waste to be repurposed in the horticulture, agriculture, and food service packaging industries

Segment 1 - Kaitlin Mogentale (Founder) of Pulp Pantry

Pulp Pantry is dedicated to transforming forgotten, nutrient-rich ingredients such as high fiber juice pulp into delicious, healthy hand-made snacks that make it easy to get your daily servings of fruit, vegetables and fiber anytime, anywhere.

They specialize in delicious paleo, vegan, gluten-free and refined sugar-free foods. Their first product to market is a crunchy grain-free granola that will change the way America eats breakfast - packed with flavor, fiber and wholesome fruits and vegetables.

Segment 2 - Charles Swartz (Product Manager) of Compact Membrane Systems

CMS creates technology to capture and reduce greenhouse gas emissions, avert global warming, and transform industry into a long-term sustainable enterprise. One membrane system at a time.

Optiperm™ produce is an ethylene-selective membrane for extending the shelf life of post harvest produce. This membrane can be used anywhere produce is stored to remove ethylene and slow the ripening of fruits and vegetables. A membrane patch or unit can be added to existing storage containers or modified atmosphere environments as a modular and cost effective ethylene removal solution.

Segment 3 - Jeff Beegle (Chief Science Officer, Co-Founder) of mobius

Mobius is creating a world where There’s Wonder in Waste. They are a mission-driven company focused on eliminating waste by leveraging industrial organic waste streams from agriculture, forestry, paper and biofuel & biorefining industries to create new materials and chemicals.

Their first product is a proprietary, biodegradable polymer made from lignin, a natural material found in all grasses and trees that is produced as waste at a rate of over 50 million tons each year by the paper and biofuel industries. With this biopolymer, they are creating a bio-based, biodegradable plastic pellets for applications in horticulture, agriculture, food service packaging, and beyond.

Guest Resources

Kaitlin Mogentale - https://www.linkedin.com/in/kaitlinmogentale/

Pulp Pantry - https://pulppantry.com/

Mobius - https://www.mobius.co/

Jeff Beegle - https://www.linkedin.com/in/lieutbeard/

Charles Swartz - https://www.linkedin.com/in/charles-swartz-a0b9b855/

Compact Membrane Systems - https://compactmembrane.com/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

66. Live from IFPA’s Global Show: Technology’s Critical Role in Local Produce and Controlled Environment Farming

Tue, 22 Nov 2022 03:00:00 -0400

Live from IFPA’s Global Show: Technology’s Critical Role in Local Produce and Controlled Environment Farming

A very special live podcast from IFPA’s 2022 Floral and Produce show!

We are talking with Craig Hurlbert and Dave Vosburg of Local Bounti, John Purcell of Unfold, and Ali Daniali of HRVSTS.

Join us as we discuss:

Networking at a global level at the IFPA’s Floral and Produce Show.
Growing customer demand for locally grown produce
Sustainability in the food system.
The challenges and possibilities of controlled environment farming.
Using Data to inform growing operations.

Segment 1 - Craig Hurlbert (CEO) and Dave Vosburg (Chief Innovation Officer) of Local Bounti

“Controlled environment food growing is very capital intensive, so this model will require management to have a strong understanding of running capital intensive operations.’ - Craig

Local Bounti is an indoor farming company with an aggressive growth plan over the next five years to deliver delicious, great texture, flavorful products to their customers all across the United States, locally grown.

The demand for locally grown produce is there, the logistics and infrastructure is evolving. People want convenience, less shelf time, flavor, and low price points. Salad kits are a good example of a winning product right now.

Local Bounti is expanding to Texas and Oregon and looking into acquiring other facilities as well.

Segment 2 - John Purcell (Chief Strategy Officer) of Unfold

“Controlled environment [farming] is a confluence of amazing technologies; I like to describe it as Silicon Valley meets Salinas Valley.” — John

According to John, this industry is a huge mashup of many sectors in tech, “a confluence of technologies.”

People are drawn to this work because they want to use their skills on something that matters. The reason they get attracted to this is because of the work done producing food in a way better for the planet.

It's new in some ways, but in some ways, it's not. There's a cross fertilization of ideas and technologies from outdoor crop growing and indoor crop growing happening all the time these days.

John suggests we look at the technologies that are out there, and let's figure out how to apply them.

Segment 3 - Ali Daniali (CEO/Founder) of HRVSTS

“We've flipped the equation. For growers, it's actually a push versus pull type of equation, where the buyer is actually telling the grower what to grow” — Ali

HRVSTS grows and sells specialty produce to food service companies. Using data they can get specialty leafy greens from seed to customer in 7 weeks or less, depending on the crop.

They use data to eliminate the inefficiencies in the system and also contract with small growers and help new farmers get online quickly.

Guest Resources

Local Bounti - https://localbounti.com/

Craig Hurlbert - https://www.linkedin.com/in/craighurlbert/

David Vosburg - https://www.linkedin.com/in/bdavidvosburg/

Unfold - https://unfold.ag/

John Purcell on LinkedIn: https://www.linkedin.com/in/jppurcell/

HRVSTS - https://hrvsts.com/

Ali Daniali - https://www.linkedin.com/in/adaniali/

Show Links

International Fresh Produce Association - https://www.freshproduce.com/

Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/

Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/

Twitter - https://twitter.com/IntFreshProduce/

LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/

Instagram - https://www.instagram.com/intlfreshproduceassn/

65. Live from IFPA’s Global Show: Technology’s Critical Role in Fresh Produce

Tue, 15 Nov 2022 09:00:00 -0400

A very special live podcast from IFPA’s 2022 Floral and Produce show!

We close out our season on nutrition with a panel of experts with Vonnie on the lasting impact technology has made and continues to grow on for the farming and fresh produce industries. Our panel includes Haven Baker, CBO at Pairwise, Jenny Du, Senior Vice President for Government Affairs at Apeel Sciences and Katie Seawell, Chief Commercial Office at Bowery Farming.

Join us as we discuss:

How technology can impact improving accessibility and lifespan of fresh produce
Helping set up for the next wave of entrepreneurs in the health and food industry
Improving access to produce to all communities
How younger generations are creating higher demand for fresh produce

64. How the Purple Tomato is Expanding Biotechnology in Produce

Tue, 18 Oct 2022 08:00:00 -0400

The market for fresh and delicious produce is continuing to expand thanks to innovations in biotechnology.

The latest in produce expansion is the purple tomato!

Thanks to Nathan Pumplin, President and CEO at Norfolk Health Produce, the purple tomatoes' nutritious qualities will be reaching markets as early as 2023 and it’s all thanks to the innovation in biotechnology for growing produce.

Join us as we discuss:

The health benefits of the purple tomato compared to others
The USDA’s new rules and regulations for biotechnology growing
The changing the conversation on GMOs and their health benefits
Expanding with more produce after the purple tomato

63. Creating More Produce in the World for Global Access

Tue, 11 Oct 2022 08:00:00 -0400

The limited access to fresh fruits and vegetables is the biggest reason consumers aren’t getting their recommended daily requirements of produce.

With the help of Tom Adams, CEO at Pairwise, they are innovating through technological advances in the farming and growing industries to help expand and increase access to fresh produce for everyday consumers.

Join us as we discuss:

Using technology to break down barriers on access to fruits and vegetables
Availability perspective vs cost perspective when it comes to fresh produce
How Pairwise’s innovation will help address climate change
Consumer transparency of new growing techniques

62. Food is Medicine: Expanding Access to Fruits and Vegetables

Tue, 04 Oct 2022 08:00:00 -0400

From government programs to private sector initiatives, giving people access to options for healthy food choices is a big challenge.

Thanks to our guest Sam Hoeffler, Program Manager at Reinvestment Partners, the Eat Well program helps families throughout North Carolina not just by giving access to purchase healthy food choices but also provides funding to impoverished communities to purchase fruits and vegetables.

Join us as we discuss:

The Eat Well program in North Carolina and expanding it nationally
Creating access to both urban and rural communities
The White House Conference on Hunger

61. Developing New Produce for Consumer Delight and Nutrition

Tue, 27 Sep 2022 08:00:00 -0400

Some of the most nutritious food on Earth is unfortunately some of the toughest produce to grow.

With the help of Joyce Van Eck, Associate Professor at Boyce Thompson Institute, the practice of gene editing in crops is better understood by farmers and other growers to increase production and access to highly nutritious crops.

Join us as we discuss:

Plant biotechnology and bringing gene editing to our food
Studying plant genes to improve crop growth
Boyce Thompson Institute’s physalis improvement project
Understanding CRISPR to fast track domestication of crops and helping combat climate change

60. Back to School with Fresh Produce

Tue, 20 Sep 2022 08:00:00 -0400

Students are heading back to school, but don’t forget about one of the most important parts of the day - - lunch! Thanks to Fred Espinosa , Director of Food and Nutrition for the San Diego Unified School District and Janelle Manzano , Specialist for the Farm to School Program, students are getting access and education to the “full plate” of their lunches and even growing their own produce to consume!

Join us as we connect with foodservice administrators from California’s second-largest school district, and discover how they are prioritizing fresh produce and nutrition education as part of the thousands of meals they serve each day. Whether it’s school-site gardens, salad bars, farmer trading cards, virtual farm tours or in-class nutrition education, the San Diego Unified School District is leading the way, when it comes to promoting fresh fruit and veggies.

Join us as we discuss:

School meals with updated nutrition standards that require fruits and veggies
Farm to School programming in the San Diego Unified School District
Creating a hands-on experience for students with school gardens
Attending the IFPA Foodservice Conference with other K-12 school foodservice leaders

59. Locally Grown Through Vertical Farming

Tue, 13 Sep 2022 08:00:00 -0400

Growing crops at full capacity is one of the many extreme challenges for farmers. But there are innovations that help them create new techniques to meet these challenges head on — like vertical farming.

With the help of Netled and Kasey Snyder, Sales Operations Manager, they are expanding the innovation of vertical farming to help farmers grow their crops at a higher capacity in any condition nature throws at them.

Join us as we discuss:

The early stages of the vertical farming process
Marketing Netled to prospective growers and U.S. expansion
Developing new technologies in farming
Making vertical farming commercially viable

58. Solving the Uncertainty in Farming with Digital Playbooks

Tue, 06 Sep 2022 08:00:00 -0400

The uncertainty of farming conditions is one of the toughest challenges the produce industry faces.

Thanks to Founder and CEO Ros Harvey of The Yield, their mission is to help create a digital playbook based on valuable data from farmers that will help protect their produce.

Join us as we discuss:

Establishing digital playbooks to improve growing and supply chain conditions
Solving uncertainty in farming, like weather
Developing a sales cycle based on value through data collection

57. The Future of Automation is in the Fields

Tue, 30 Aug 2022 08:00:00 -0400

Nexus Robotics is one of this year’s winners in IFPA’s Fresh Field Catalyst technology accelerator. It was founded in 2017 by engineering students from Halifax who wanted to disrupt and improve traditional farming practices.

They’re building innovative robotic tools that will free growers from backbreaking repetitive tasks — and encourage Canada’s agriculture industry to become more sustainable.

Teric Greenan is the COO, and his city-born perspective helps him ideate incisive solutions to agricultural issues.

Luc Labbe, CEO at Nexus, brings a wealth of experience and in-depth agronomic knowledge.

Join us as we discuss:

How robotic tech will help solve the agricultural labor shortage and lower costs
Teaching robots how to identify between different plants and eradicate weeds
Automating the dirty and dangerous jobs that no one wants to do
Adding value for farmers

56. Taste is King: Delivering Successful Produce with Tech

Tue, 23 Aug 2022 08:00:00 -0400

With the current supply chain issues, enjoying fresh and nutritious produce is more costly and difficult than ever before.

Consumers demand consistency, which hasn’t been possible with traditional methods. But technology is enabling producers to deliver great value and the best possible eating experience.

Kaitlin Fitzgerald is the VP of Sustainability at one of IFPA’s Fresh Field Catalyst winners, Sound Agriculture. They’re passionate about building a better and more sustainable food system.

Dorn Wenninger, Senior VP Produce at UNFI, is her mentor in our program and an industry expert with over 30 years of experience in the field.

Join us as we discuss:

The qualities buyers expect from their produce and how tech makes this possible
How providing consistency and a great experience increases repeat business
Partnerships, packaging, and produce branding
Taste, freshness, and affordability

55. Traceability is Crucial to the World Produce Industry

Tue, 16 Aug 2022 08:00:00 -0400

The IFPA’s Fresh Field Catalyst is a six-month tech accelerator has brought together startups and global corporations to create innovative solutions for the challenges currently facing the produce industry.

My guests today are current Fresh Field participants, Julie Escobar, Chief Commercial Officer at DiMuto, and her invaluable mentor in the program, Judy Clark, CEO at Fresh Texas.

Traceability is critical to consumer confidence, supply chain success, and fostering sustainable growing practices. It also encourages more much-needed global investment in agriculture.

Join us as we discuss:

Managing farm-to-table data through apps and QR codes for speed and accuracy
Supporting the move to sustainable practices
Connecting the farmer to the consumer and opening up Pacific Rim markets
How IFPA’s tech accelerator helps startups build crucial relationships

54. Keeping Things Fresh with Clarifruit and Dole Sunshine Company

Tue, 09 Aug 2022 08:00:00 -0400

In the latest season of Fresh Takes on Tech, we explore companies from International Fresh Produce Association’s Fresh Field Catalyst Accelerator and start things off by talking with Elad Mardix, CEO & Co- Founder at Clarifruit & Barbara Guerpillon, Global Head of Ventures at Dole Sunshine Company about how they’re working together for sustainability in produce.

Join us as we discuss:

How Clarifuit is helping the Dole Sunshine Company with their six sustainability commitments
How Clarifruit uses technology to create realtime data for freshness and quality
What challenges are present by working with quality control from the cloud

53. Pulling it All Together: Conversation w/ John Purcell on Growing Systems in Produce

Tue, 21 Jun 2022 08:00:00 -0400

In the last 30 years, food production has changed dramatically thanks to technological advances.

Technology has made it so we have a deeper insight into everything from what’s being grown on every square foot of land, to responding quickly to the ever shifting needs of the consumer.

In the last episode of the season, I’m joined by John Purcell, CEO & President at Unfold, as we reflect on the conversations from previous episodes and talk how technology plays a role in every facet of growing produce.

Join us as we discuss:

How technology is being used and adapted in different production methods
The organic,regenerative and indoor movements
How technology is going to help make an impact on climate change

52. Walmart: Building a Healthy Supply Chain From Soil to Shopping Cart

Tue, 14 Jun 2022 14:36:17 -0400

The food systems supply chain is a vast network of people and products that is ever evolving.

If you’re working with more than 4,500 supplies, working together to create a more sustainable future that’s good for the planet and for the people, becomes that much more of a challenge.

Walmart depends on each step working together to build the future for their consumers.

In this episode, I’m joined by Walmart’s Marco Reyes, Sr. Director Industry Initiatives and Portfolio Management, Michael Yates, Sr. Director Innovations Agricultural Strategy, and Laura Himes, Senior Merchandising Director, to talk about how the retailer is working across the food systems to provide good food from soil to shopping cart.

Join us as we discuss:

How the supply chain is working to build a healthy supply chain
Communicating with consumers on how and where produce was grown
Technologies part in food systems

51. How CEA Produce Fit into The Mix of Our Diet

Tue, 07 Jun 2022 08:00:00 -0400

Pesticide free, locally grown and certified food safe controlled environmental agriculture.

Is this the future of farming? Should we switch to an efficient method of farming that preserves water?

In this episode, I’m joined by Katie Seawell, Chief Commercial Officer (CCO) at Bowery Farming, to talk about vertical farming, its efficiency, sustainability and quality.

Join us as we discuss:

The logistics behind controlled environment agriculture
Bowery’s philosophy around vertical farming
The social, economic and environmental benefits of indoor farming

50. High-Yielding Organic Farming w/ Russ Hamlin of Grimmway Farms

Tue, 31 May 2022 08:00:00 -0400

Some weeds produce 250,000 viable seeds per plant. When you’re an organic farmer caring for your soil and crops by hand, one weed can cause a huge problem!

So why do farmers go organic if it’s so difficult?

In this episode I talked to Russell Hamlin, General Manager at Grimmway Farms, about organic agriculture, the challenges of organic farming and why it’s so important. George Szczepanski, Director, Production, Supply Chain & Environmental Policy at International Fresh Produce Association joins us at the end of the episode to talk about the association and why organic farming is important to the industry, the environment and the consumer.

Join us as we discuss:

Why Grimmway Farms believes strongly in organic farming
The challenges surrounding organic farming
The importance of soil health and maintenance in organic farming

49. The Harmony of Regenerative Agriculture

Tue, 24 May 2022 08:00:00 -0400

Often we don’t see it until it’s been packaged and placed on the shelves, but the fruits and vegetables we consume on a daily basis are grown from an ever-changing set of practices concerning environmental, social and governance factors.

But how is that system sorted, refined and defined? That’s where Shelby comes in.

In this episode of Fresh Takes on Tech, I’m joined by Shelby Layne, Director, ESG Hub at Bolthouse Farms, to talk about how she’s taking on the complicated ecosystem of regenerative agriculture.

Join us as we discuss:

The ESG Hub and it’s connection to regenerative agriculture
What it means to help create harmony with regenerative agriculture
Working towards creating a transparent and unified system of agriculture

48. Trust the Organic Label w/ Kathleen Merrigan

Tue, 17 May 2022 08:00:00 -0400

The organic ecosystem is as varied and complex as the U.S landscape. The industry faces a number of challenges including consumer confusion around what organic means, input and product shortages in organic supply chains, competition from new environmental labels, and the concern that some NOP rules are limiting further growth and innovation that has been achieved in other markets.

In this episode, I’m joined by Kathleen Merrigan, Executive Director and Professor at the Swette Center for Sustainable Food Systems Arizona State University and the Former Deputy Secretary of USDA, to talk about the complexity of organic and the potential for its future.

Join us as we discuss:

The definition and standards of organic,
How does sustainable agriculture and vertical farming fit in
Acceptance of biotechnology and genome technology in organic agriculture

Resources:

47. Sustainability in the Produce Industry with Tamara Muruetagoiena

Tue, 19 Apr 2022 07:00:00 -0400

Sustainability and its practices are constantly changing. Companies are seeing the value of having a dedicated team member to help navigate and speak to these changes.

In a special episode of Fresh Takes on Tech, I’m joined by Tamara Muruetagoiena, our new Director of Sustainability at International Fresh Produce Association, to talk about her new role at IFPA and sustainability.

Join us as we discuss:

What Tamara is excited to accomplish at IFPA
How the produce industry is adopting sustainability practices
The role of policy and regulation in sustainability and some of the things slowing down the adoption
The next season of Fresh Takes on Tech

46. How to Break our Dependence on Plastics in the Food Chain

Tue, 12 Apr 2022 08:00:00 -0400

It makes sense why we use so much plastic in the food supply chain: It’s versatile, predictable, and sterile. But with so much of it ending up in landfills, does the positive outweigh the negative?

In this episode, I’m joined by William Orts, Research L eader at USDA-ARS, to tal k about solutions to the plastic problem, differences between degradability, and plans for the future.

Join us as we discuss:

3 most important mandates & plastic’s role in the food supply chain
The difference between compostable, degradable, and recyclable
The most important breakthroughs that need to take place
Patenting technology & strategizing for the year

More information about guest William Ort:

USDA-ARS Company Website: https://www.ars.usda.gov/

45. How Robotics and AI are Revolutionizing Agriculture

Tue, 29 Mar 2022 18:15:00 -0400

What if you could oversee and make adjustments — brushing every bug away or providing nutrients at the exact moment they are needed — at every stage of growth for a single fruit or vegetable?

It may sound like a pipe dream — but robotics and ai are making it a reality.

Gabe Sibley, Lawrence Ibarria, and Curtis Garner, the founders of Verdant Robotics, join the show to share how robotics as a platform is revolutionizing agriculture.

Join us as we discuss:

Why solving agricultural challenges appeals to technologists

The unprecedented control robotics and automation give agronomists

Why robotics is the best tool for sustainable, organic agriculture

To hear all the freshest interviews in the produce industry, subscribe to Fresh Takes on Tech on Apple, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Fresh Takes on Tech in your favorite podcast player.

44. Fighting Food Waste Throughout the Supply Chain

Tue, 22 Mar 2022 14:30:00 -0400

Companies are fighting to end food waste in more ways than one, from packaging technology to supply chain innovations.

In this episode, I’m joined by Dana Gunders, Executive Director of ReFED, who discusses the scope of the food waste problem and effective solutions, and Aidan Mouat, CEO and C o-Founder of Hazel Technologies, Inc., who talks about the role of innovation and new technologies in reducing food waste throughout the supply chain.

Join us as we discuss:

New and emerging technology in the war against food waste
How to effectively implement supply chain and infrastructure innovations
3 ways the produce industry could reduce food loss

More information about guests Dana Gunders and Aidan Mouat:

Dana Gunders’ LinkedIn Profile: https://www.linkedin.com/in/dana-gunders/
ReFED Company Website: https://refed.org/
Aidan Mouat’s LinkedIn Profile: https://www.linkedin.com/in/aidan-mouat-53ba661a/
Hazel Technologies, Inc. Company Website: https://www.hazeltechnologies.com/

43. How Sustainability Strengthens Your Organization

Tue, 15 Mar 2022 08:00:00 -0400

Organizations have long paid lip service to sustainability…

But these days, people are paying attention and it’s no longer enough to talk the talk.

If you can’t walk the walk on sustainability, you are putting your business at risk.

In this episode, I’m joined by Joel Makower, Chairman and Co-Founder of GreenBiz Group, who shares why sustainability matters more than ever and how you can start sustaining your business for the long-haul by becoming more sustainable.

Join us as we discuss:

How sustainability mitigates risk
The evolution of the sustainability role in business
3 steps for making sustainability a priority in your business

PMA Takes on Tech, Episode 42: Plenty’s link to retailers and consumers

Tue, 14 Dec 2021 16:11:00 -0400

Today’s conversation is with Dana Worth, Senior Vice President at Plenty. Prior to Plenty, Dana spent nearly 6 years as VP of Sales and in Business Operations at Impossible Foods. Dana is a wealth of information on commercializing products in mission driven companies in high growth stages. We talk about the push and pull of retailers and consumers for healthy, nutritious food and looking for the “plant-based food moment” for CEA.

PMA Takes on Tech, Episode 41: Innovation at Revol Greens

Tue, 07 Dec 2021 16:08:00 -0400

This podcast dives deep into genetics and CEA. I talk to Mohammed Oufattole, the newly named Chief Tech Oufattole at Revol Greens. Revol Greens is a CEA lettuce producer with locations in MN, CA, TX and GA. Their growth goal is to supply greens to the continental US consumer within 24 hours of harvest from one of their many locations. Mohammed has a deep background in genetics and brings experience of building new teams in R&D to Revol. He talks about the gains that can be made through breeding and why he is enthusiastic about CEA. Geek alert: This is one of my favorite topics but we keep it general enough I think all can enjoy!

PMA Takes on Tech, Episode 40: Wells Fargo: Title: Tackling Indoor Ag from Wells Fargo

Tue, 30 Nov 2021 15:27:00 -0400

Hear from two professionals at Wells Fargo discuss this season’s topic: CEA. According to Top 100 Farm Lenders, Wells Fargo has been the nation's leading agricultural lender among commercial banks for 25 consecutive years. They bring farm-to-fork expertise to clients in the agribusiness, food, and beverage industries. I talk to Matt Servatius – Market executive for the Central Region and Karol Flynn Sector Analyst within Food and Agribusiness. They give their perspectives as a bank on financing, technology and where the industry is headed. As we’ve heard in other episodes, indoor Ag is a new industry with an underdeveloped ecosystem. Institutions like Wells Fargo will play a role in the build out and scale up of a successful industry.

PMA Takes on Tech, Episode 39: Breakthrough Innovations at AeroFarms

Tue, 23 Nov 2021 15:00:00 -0400

AeroFarms is one of the early, venture funded Indoor Ag companies. In this episode, you will hear the interesting, long version of the origin story of the company. We also discuss the many partnerships and collaborations of AeroFarms and how the culture is built to support that. Roger Buelow, CTO + Stacey Kimmel, VP of R&D expand on AeroFarms innovations and vast R&D programs along with the building of the largest R&D indoor farm in UAE.

PMA Takes on Tech, Episode 38: A Journey in CEA

Tue, 16 Nov 2021 15:17:00 -0400

Sonia Lo is an indoor farmer, a chef, an angel investor and a mother of two who speaks seven languages and holds a third-degree black-belt in Tae-Kwon Do. Sonia has over 32 years of combined agriculture, technology and business experience. In the industry, Sonia was CEO of Crop One Holdings, Inc., a vertical farming company that owns FreshBox Farms and a joint venture with Emirates Flight Catering in Dubai. Most recently, Sonia was the CEO of Sensei Ag, an AgTech company focusing on CEA founded by Larry Ellison in Hawaii. This conversation goes where most do not in indoor Ag with Sonia’s unique experience and view of the industry. We spend time on business models and financing which are daunting issues in CEA right now. But we also talk about the political economy of CEA, the problems with lack of diversity, creating an ecosystem and how the industry needs to openly monitor, share and compare data on cost structure and carbon footprint.

PMA Takes on Tech, Episode 37: Plenty’s Secret Sauce for Production: Vertical Towers and more

Tue, 09 Nov 2021 15:30:00 -0400

This is the first episode in the last season of 2021 and is focused on Controlled Environment Ag. Nate starts off explaining CEA; it’s benefits and challenges. We talk about how Plenty improves food security, safety and availability. Unlike most vertical farms, Plenty grows on vertical towers instead of flatbeds. Nate has a great description on how this came about and the advantages. We also have an enlightening conversation on breeding for vertical farms. Whether you are a practitioner or are new to vertical farming, you will learn something from this engaging discussion.

PMA Takes on Tech, Bonus Episode: Carbon Economy: Where is the Money for the Producers?

Tue, 02 Nov 2021 14:30:00 -0400

As the federal government invests into carbon sequestration and as entrepreneurs explore "green financing," "negative foods," and carbon credit trading, what are the potential opportunities for producers of specialty crops? Are producers sitting on a gold mine, or is this fool's gold? We will explore these and other questions during this week’s Virtual Town Hall.

PMA Takes on Tech, Episode 36: Conversation with Food Futurist Jack Bobo on innovation, technology and consumer choice

Tue, 28 Sep 2021 14:27:00 -0400

We speak with Jack Bobo, food futurist and the author of the book "Why Smart People Make Bad Food Choices." Jack talks about how we ended up with giant-sized food portions in the US and what can be done to redesign our food environment to make better food choices for healthier living. We talk about the role of innovation and technology in solving many of our problems and the imperative to get consumers on board.

PMA Takes on Tech, Episode 35: Spotlight - Future View From the c-Suite: Bolthouse Farms

Tue, 21 Sep 2021 14:50:00 -0400

In this episode, we speak to two executives from Bolthouse Farms about innovation. The Bolthouse Farms story is a great business case on what innovation and collaboration can bring to a company. Innovation is woven through everything they do and think about. There is also an open invitation to reach out to the company with innovative ideas/products/technology at innovation@bolthouse.com

PMA Takes on Tech, Episode 34: From Boots on the Ground: Using data management platforms in the field

Tue, 14 Sep 2021 14:30:00 -0400

Hear from Randy Pequignot about his journey as a field supervisor for Del Monte AND data management administrator. He uses software to accumulate Ag data from contract of growers through to the processing of snap beans. Randy gives a great view of what is important to him and how data management has helped his operation and his time management. It is always great to hear the voice of the customer of new technology!

PMA Takes on Tech, Episode 33: Tackling the Carbon Challenge: Track, Trace and Transparency

Tue, 07 Sep 2021 14:50:00 -0400

The race to develop systems for carbon capture and reduction is on! We dig deeper into the carbon challenge and talk with two innovators who are working with food companies to ensure transparency across the supply chain. The speakers tie together the importance of ESG, effects of climate change, carbon programs and how technology is the “unlock” to solve these issues.

PMA Takes on Tech, Episode 32: Cyber Security in Agriculture: What You Need to Do

Tue, 31 Aug 2021 14:00:00 -0400

How safe is your information? How do threat actors get into your company and what do you do if it happens? Hear from the experts about the current state of affairs and how you should protect yourself and mitigate risk.

PMA Takes on Tech, Episode 31: Technology Transforming Business Operations – Why it matters

Tue, 24 Aug 2021 14:00:00 -0400

Listen to a real life example of Lipman Family Farms and their supply chain management technology adoption journey. We hear about the value of a good partner, constant iteration and finding the right pace of adoption.

PMA Takes on Tech, Bonus Episode: Gene Editing: The Future of the Produce Industry?

Tue, 17 Aug 2021 14:50:00 -0400

What is gene editing? How is it different from GMOs? Today, experts will discuss real world examples of gene editing. The ability to develop climate-resistant crops with higher nutrition and less food loss are a couple of benefits of gene editing. Could this be the path forward for our industry to develop improved foods with lower environmental impact?

PMA Takes on Tech, Episode 30: Food safety: A fireside chat with Nate Storey, CSO of Plenty

Tue, 20 Jul 2021 14:55:00 -0400

A conversation with Nate Storey about how Plenty thinks about and deals with food safety issues. Listen to this candid discussion about the challenges and types of solutions the produce industry (indoor and out) faces with food safety and traceability

PMA Takes on Tech, Episode 29: Bringing the public with you…. Lessons in social license and plant genetics

Tue, 13 Jul 2021 14:58:00 -0400

I sit on the other side of the microphone with Sarah Nolet from the agtech….so what podcast. We discuss a wide range of topics from genetics to clean tech.

PMA Takes on Tech, Episode 28: Who is Kalera and what is their secret weapon for genetics?

Tue, 06 Jul 2021 14:55:00 -0400

Kalera is one of the fastest-growing and largest vertical farming companies. It has high-yield, automated, data-driven hydroponic production facilities designed for rapid rollout with two operating facilities in Orlando, one in St Paul, MN and one in Atlanta. It plans to open five additional large-scale facilities across the US by early 2022, including locations in Houston, Denver, Hawaii, Columbus, and Seattle. Kalera has had a very busy year with the acquisition of Vindara, an indoor ag breeding company and building an impressive team and board. Hear from Daniel Malechuck the CEO of Kalera about their journey and also from Jade Stinson, co-founder and CEO of Vindara about the importance of breeding to indoor ag.

PMA Takes on Tech, Episode 27: What are biologicals and are they a viable alternative to conventional inputs?

Tue, 29 Jun 2021 14:55:00 -0400

The development of agricultural biologicals - biostimulants, biopesticides and biofertilizers - is growing as global agriculture looks to move towards more sustainable ways to boost yields and new methods of crop protection. Growers are increasingly looking to agricultural inputs based on microbes to both reduce and complement the use of synthetic pesticides and fertilzers in their fields. Biological controls have been around for years, but represent only 10% of fungicide and sales and have not yet made a dent in nutritional inputs and skepticism still remains. This week's episode explores the many benefits of using microbes and the different approaches leaders in the field use.

PMA Takes on Tech, Episode 26: Bright Farms, Oysters and Beer with Paul Lightfoot

Tue, 22 Jun 2021 11:45:00 -0400

Join a lively discussion with Paul Lightfoot, founder and president at Bright Farms. We talk about his journey with BrightFarms over the last 10 years and the strengths he sees with indoor growing around supply chain and water. Paul has also started a newsletter called Negative Foods and is on a mission to eat and promote foods based on regenerative farming practices that draw carbon from the atmosphere. Paul believes if we eat foods that draw down carbon on a net basis, our food system will be a lever to reverse climate change. We cover climate change, carbon negative foods, a challenge to organic crop systems and oysters and beer.

PMA Takes on Tech, Episode 25: Chile: A private / public sector success story

Tue, 15 Jun 2021 11:55:00 -0400

This episode focuses on the success story of fruit production in Chile. The public and private sectors have worked together to expand production of fruit using all types of technology and innovation. In 2019, the fruit-growing sector in Chile achieved record exports, of over $6.5 B US dollars with an increase of 3.6% compared to 2018. This is a reflection of Chile's strategy of expanding into new markets which has led to a significant increase in the number of export destinations, up from 78 markets in 2003 to 129 in 2019. Hear about the work being done in both sectors. And enjoy your winter blueberries.

PMA Takes on Tech, Episode 24: Big happenings in Israel in AgTech (Part 2)

Tue, 11 May 2021 11:45:00 -0400

I had so much interest in being on the podcast in Israel that we are doing Part 2! As a global innovation hub, Israel uses novel technologies to lead the AgTech and FoodTech industry towards a more efficient and sustainable future; it serves as a global laboratory for producing more food using fewer resources. Israeli start-ups are improving traditional agriculture by introducing new, groundbreaking technologies in the field. The country has a strong ecosystem with universities, a long history in food production with multinational VC’s and Corporates involved in financing and strong government support. In Part 2 of our episodes on Israel, we hear from experts and industry veterans on what is happening in Israel and why it is a good place to start a company. The conversation ranges from plant genetics to high-tech sensors gathering data to be analyzed by AWS. Across the entire supply chain from seed to fork, the country of nine million people is full of companies working on cutting-edge innovation.

PMA Takes on Tech, Episode 23: The Latest in AgTech SPAC’s, Carbon Markets, Indoor Farming & More with Vonnie Estes & The Modern Acre

Tue, 04 May 2021 11:45:00 -0400

I turn the microphone around with Tim and Tyler Nuss from The Modern Acre. We hit updates and insights in some hot topics in agriculture. We talk through the recent coming together of PMA and United Fresh, the latest in carbon markets, agtech exits including SPAC’s, indoor farming, and seeing a Rivian in the wild! This episode has it all.

PMA Takes on Tech, Episode 22: Big happenings in Israel in AgTech (Part 1)

Tue, 27 Apr 2021 11:45:00 -0400

As a global innovation hub, Israel uses novel technologies to lead the AgTech and FoodTech industry towards a more efficient and sustainable future; it serves as a global laboratory for producing more food using fewer resources. Israeli start-ups are improving traditional agriculture by introducing new, groundbreaking technologies in the field. The country has a strong ecosystem with universities, a long history in food production with multinational VC’s and Corporates involved in financing and strong government support. In Part 1 of the a 2 part series on Israel, we hear from experts and industry veterans on what is happening in Israel and why it is a good place to start a company. The conversation ranges from plant genetics to hyperspectral machine vision technology to supply chain disruption and innovation. Across the entire supply chain from seed to fork, the country of nine million people is full of companies working on cutting-edge innovation.

PMA Takes on Tech, Episode 21: Singapore’s well-designed AgTech ecosystem

Tue, 20 Apr 2021 11:50:00 -0400

With little farming land, Singapore imports 90% of the food it consumes. Coupled with the recent supply chain shocks, the government has set up a number of programs and incentives for local food production and innovation. In this episode, we hear from there different companies in the well-functioning AgTech ecosystem in Singapore. Benny Chng from SGInnovate discusses the companies they are investing in at this time and why food and ag are important. We also hear from Foong Yoke Oon who with her husband is building Ubertas Agritech, a vertical farm to serve Singapore. And Adrian Teo from DiMuto a global commerce solution company for the produce market. These three conversations illustrate what a good ecosystem can bring to a sector with government support, private sector financing and smart entrepreneurs.

PMA Takes on Tech, Episode 20: Why it’s time to invest in the Food Supply Chain and where to look

Tue, 13 Apr 2021 12:46:00 -0400

Be ready to take notes! This episode covers the needs of the food supply chain which was pushed into the spotlight by COVID-19. As we saw shortages on the shelf, and supply disruption and dislocations in production and distribution, this complicated question arose: What does it take to get data flowing from farm to plate to resiliently manage the supply chain? Brita and Seana have previously covered the well-funded ends of the supply chain. Seana in AgTech and Brita in Foodtech. They believe there is tremendous, untapped opportunity for vertical-specific technology companies which are focused on serving the unique needs of the food supply chain. After listening to this episode, you will to! Here is the link to their Food Supply Chain Tech Landscape 2021: https://www.culterracapital.com/post/delivering-the-goods-our-2021-food-supply-chain-tech-predictions