Friends in Business

Episode 49: Our Biggest Lessons Learned from Failure... To Help You Avoid Them!

Wed, 27 Aug 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh candidly reflect on their own successes and setbacks, offering listeners practical strategies to avoid similar pitfalls in the future. As the conversation unfolds, both hosts share the challenges they have faced in managing professional relationships and expectations. Ben cautions against overreliance on personal connections in business, highlighting how misplaced trust can lead to difficult consequences. Likewise, Jemimah recounts her experience of a partnership breakdown when expectations were not aligned, ultimately leading to the project’s demise. Together, their reflections underscore the vital importance of establishing clear boundaries and well-defined expectations within professional relationships—lessons that resonate with entrepreneurs and business leaders alike.

Key Takeaways:

From the outset of any business collaboration, clearly establish expectations and protocols for all potential outcomes, including eventual exits or dissolutions.
Engaging in open discussions about benchmarks and objectives in collaborations can prevent future conflicts.
Maintain professionalism in business to avoid dependency on personal relationships, ensuring business integrity and control remain grounded.
Both Ben and Jemimah highlight the invaluable lessons obtained from past mistakes, underscoring the importance of growth through reflection.
Deploy robust systems and processes to navigate business ventures confidently and with preparedness.

Time Stamps:

0:00 Intro

1:20 Jemimah’s Virtual Life

3:01 Mistakes

5:43 Ben’s Mistakes in Relationships

11:50 Jemimah’s Mistakes In Not Setting Expectations

15:41 Jemimah’s Advice In Making Mistakes

18:05 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

Episode 48: The 5 Social Media Posts You Need to Master

Wed, 20 Aug 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack proven strategies for harnessing social media to elevate business visibility and drive meaningful engagement. Opening with a light-hearted reflection on the pleasures and challenges of winter, they set a warm, inviting tone before delving into the art of building an impactful online presence. Jemimah stresses the value of posting with purpose, outlining a clear framework of five key content types—expert insights, CRM or sales-focused posts, personal updates, testimonials, and aspirational messages—designed to strengthen audience trust and connection. Ben shares practical examples of how weaving in personal stories and customer testimonials can deepen engagement. Together, they highlight the importance of consistency and authenticity in social media marketing, urging businesses to adopt a structured, intentional approach for sustainable long-term success.

Key Takeaways:

It’s crucial to use social media platforms strategically, focusing on consistency and relevance to effectively engage with audiences.
Businesses should incorporate expert posts, CRM/sales posts, personal posts, testimonials, and inspirational content to create a balanced and comprehensive social media strategy.
Regularly share personal stories and testimonials to build a deeper connection and trust with the audience.
Construct posts that remain relevant over time, such as educational and inspirational content, to maintain consistent engagement.
The importance of a regular posting schedule using in-platform scheduling tools like Meta to avoid penalties associated with third-party platforms

Time Stamps:

0:00 Intro

1:44 5 Different Post for Social Media

2:03 Use Social Media Intentionally

2:56 Expert Posts

4:15 CRM or Sales Posts

5:30 Sales Posts

6:21 Personal Posts

8:11 Social Proof

11:30 Aspirational and Inspirational Posts

13:22 Evergreen Posts

15:04 When To Start Building These Habits

17:24 Recap

17:39 Weekly Takeaway

18:57 Outro

Episode 47: 3 Ways to Grow Revenue FAST

Wed, 13 Aug 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack powerful strategies to drive revenue growth in 2025. With their signature blend of wit and candour, they dive into the critical components of customer acquisition, client retention, and remarketing—all tailored to suit today’s fast-evolving business landscape. Ben offers a measured perspective on the financial fundamentals every business must grasp before chasing rapid growth, stressing the importance of gross profit margins and fixed cost awareness. Jemimah, meanwhile, highlights the value of strategic retargeting to re-engage dormant leads, reinforcing the long-term impact of relationship-building.

Key Takeaways:

Discover three key methods to boost revenue: acquiring new customers, amplifying existing customer value, and re-engaging previous customers.
Prior to targeting revenue increases, gain insight into your business’s financial levers to avoid unprofitable growth.
Enhance client value by expanding product/service offerings and understanding their evolving needs for effective upselling.
Utilize nurturing campaigns for past clients and leads to maintain brand relevance and drive sales.
Focus on scalable sales frameworks and train teams to recognize upselling opportunities to elevate business from within.

Time Stamps:

0:00 Intro

0:44 “Banging the Table”

2:20 Jemimah’s Week

2:59 Ben’s Week

5:49 Revenue

8:50 Three Ways To Grow Revenue

5:58 Acquiring New Customers

12:10 Getting More From Existing Customers

17:41 Customers That Are Returning Back

23:39 Weekly Takeaway

25:08 Outro

Episode 46: The Numbers You MUST Know To Grow Your Business Profitably

Wed, 06 Aug 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh dive into the core financial metrics every business owner should understand — from interpreting profit and loss statements to identifying your safety bank balance and staying on top of sales performance. Ben offers clear, actionable insights and proven strategies to help you get a firm grip on your numbers, demonstrating how a data-driven approach can lead to more confident decisions and long-term growth.

Key Takeaways:

Understanding and regularly reviewing your Profit and Loss (P&L) statement is crucial for tracking the health of your business.
Knowing your business’s revenue targets, gross profit margins, and monthly expenses allows you to make informed decisions and anticipate future financial requirements.
Establishing a safety net of three months’ worth of business expenses or wages ensures financial stability in uncertain times.
Effective management of debtors and payables can aid healthy cash flow, preventing potential solvency issues.
Ben introduces the three-box model for sales, illustrating a systematic approach to measuring and managing sales performance that is integral for business leaders to master.

Time Stamps:

0:00 Intro

1:04 Noosa Animals

3:10 The Importance of Numbers

4:48 Profit and Loss

7:04 The Metric You Need To Know By Heart

7:56 Overheads To Run Your Business

10:16 Safety Bank Balance

11:39 Accessing Debtors and Payables

12:37 Sales Numbers

15:14 Possibility If You Don’t Know These Numbers

16:33 Recap

Episode 45: Challenges We've Had To Overcome To Succeed in Business... They Will Surprise You

Wed, 30 Jul 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the powerful intersection of personal adversity and professional ambition. Jemimah opens up about living with a rare medical condition — an extra kidney — and how it affects her health, productivity, and client relationships. She shares the strategies she’s adopted to manage her workload and maintain balance. Ben reflects on his own experience with anxiety, offering honest insights into recognising emotional triggers and the importance of having a solid support network. Together, they highlight the value of resilience, self-awareness and adaptability in navigating both personal and professional challenges.

Key Takeaways:

Chronic health issues can significantly impact business productivity, necessitating strategic adaptations and support.
Recognizing personal cues for anxiety helps in managing and mitigating its effects on professional life.
Honesty with clients and a supportive team can help navigate personal challenges while maintaining business commitments.
Resilience and adaptability are crucial in balancing personal health with professional success.
Create a playbook of strategies and resources to manage health challenges and maintain business operations effectively.

Time Stamps:

0:00 Intro

1:12 Poke Bowls

1:42 Personal Challenges

2:28 Jemimah’s Extremely Big Chronic Issue

6:00 How The Chronic Issue Impacted The Business

7:13 Being Productive Despite The Chronic Issue

9:29 Jemimah’s Advice For You

12:07 What Ben Has Grappled With Over His Career

15:45 Ben’s Advice For You

Episode 44: Building a Business Blueprint with Dale Beaumont

Wed, 23 Jul 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh are joined by entrepreneurial visionary Dale Beaumont for a compelling conversation on strategic business systemisation—punctuated with a few entertaining tales along the way. Together, they unpack how structured systems can pave the path to true freedom for business owners, as Dale recounts his own transformation from an overwhelmed operator to a respected mentor guiding others toward sustainable success. The discussion highlights the critical role of technology and education in enhancing efficiency and scalability within modern enterprises. Dale offers valuable insights into Business Blueprint, his long-standing educational initiative that has empowered countless entrepreneurs over the past 16 years to reshape their business models and regain control over their time.

About the Guest:

Dale Beaumont is a highly respected business leader and entrepreneur, bringing over 25 years of experience to the industry. As the founder of Business Blueprint—a leading business education and training enterprise—he has played a pivotal role in transforming the operations of more than 4,000 businesses. A prolific author, Dale has penned 19 best-selling books and is widely recognised for his innovative approach to business systemisation, empowering entrepreneurs to streamline their operations and scale with confidence.

Key Takeaways:

Dale highlights the necessity of rigorously systemizing business processes to achieve time freedom and financial success.
The significance of learning from experienced mentors and using proven blueprints for business growth.
Steps to merge successful business practices with personal life goals, emphasizing balance and autonomy.
The advantages of employing technology and building knowledgeable teams from diverse geographic locations for scaling efficiently.
Dale shares insights about smart investments, including property and shares, to enhance financial security beyond business profits.

Time Stamps:

0:00 Intro

0:44 Jemimah’s Beautiful Harmonics

2:03 Guest Introduction

2:20 About Dale Beaumont

4:10 Business Blueprint

6:49 Working Smart

9:45 Getting Some Work Life Balance

12:39 Dale’s Light Bulb Moment

19:05 Being Smart With Money

22:09 Bringing In Other Experts

25:14 Weekly Takeaways

26:55 Outro

Episode 43: Celebrating to Progress to Drive Your Teams and Business to Greater Heights

Wed, 16 Jul 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the often-underappreciated power of celebrating achievements within teams and organisations. The discussion underscores the value of marking milestones—such as birthdays and work anniversaries—as a means of building morale and reinforcing a sense of community. From a leadership standpoint, the act of celebrating—whether through small gestures or ritualised events—is essential to maintaining motivation and long-term engagement. With a balance of wit and wisdom, Ben and Jemimah present a compelling guide to cultivating a vibrant and unified workplace culture through intentional celebration.

Key Takeaways:

Celebrating team achievements, both big and small, is crucial for maintaining morale and motivation.
Simple gestures, such as recognizing birthdays and milestones, can significantly enhance team cohesion.
Integrating celebration into routine meetings and settings can align teams around specific goals and create a sense of collective purpose.
Avoid controversial celebration methods, such as alcohol, and opt for inclusive and thoughtful acknowledgments.
Creating a theme or using simple items, like chocolates, can make celebrations engaging and memorable.

Time Stamps:

0:00 Intro

0:56 Jemimah’s Dinosaur Party

2:31 Signs of Being 40

3:28 Celebrations

5:40 Hacks On How To Celebrate With the Team

6:15 Document Anniversaries and Birthdays

7:09 Two Types of Celebrations

11:35 3 Ways Of How To Celebrate

15:50 Challenge To Leaders

20:24 Weekly Takeaway

21:10 Outro

Episode 42: Words Are Spells with Steve Plummer

Wed, 09 Jul 2025 20:00:00 -0400

In this episode of Friends In Business, Ben Wright and Jemimah Ashleigh welcome the eloquent and perceptive Steve Plummer. The discussion delves into the evolving art of copywriting in an AI-driven era, highlighting the enduring value of human creativity and emotional resonance. Steve offers strategic insights into crafting distinctive, authentic messaging that connects deeply with audiences—emphasising that while AI may elevate basic writing standards, it cannot replicate the heart and nuance behind truly impactful communication.

About the Guest:

Steve Plummer is a highly experienced copywriter, author, and speaker, with a rich history in the education sector. Beginning his career as an English teacher, he quickly advanced to leadership roles such as Head of Department and Deputy Principal. Today, Steve specialises in copywriting, supporting soul-driven businesses across Australia. He is a strong advocate for purposeful writing and has shared his insights on prominent platforms alongside industry figures like Russell Brunson. In addition to his copywriting work, Steve has explored diverse writing avenues, including freelance journalism with a focus on boxing, reflecting his deep passion for the craft of writing.

Key Takeaways:

Copywriting remains crucial for business success by effectively communicating value and converting prospects into customers.
AI tools can assist in generating baseline content but lack the personalized touch and emotional resonance essential for impactful copy.
Learning fundamental copywriting frameworks and strategies is vital to utilize AI-generated content effectively.
The rapid evolution of AI requires constant adaptation and innovation to maintain authenticity and engagement in writing.
Embracing the blend of human intelligence with AI can enhance the creative process and produce superior quality content.

Time Stamps:

0:00 Intro

0:53 Ben: The Spotify Star

1:53 Guest Introduction

2:49 Soul Led Business

3:35 Steve’s Writing Journey

8:45 Value of Words Being Spot On

11:25 Change Brought By A.I. In Copywriting

14:46 The EMOJIS!

16:41 AI Generated Books

17:58 Tips On The Use of A.I. In Copywriting

22:30 Weekly Takeaway

23:42 Guest Socials

24:10 Outro

Episode 41: The Butterfly Effect: Small Changes That Make a Big Difference

Wed, 02 Jul 2025 20:00:00 -0400

In this episode of Friends In Business, Ben Wright and Jemimah Ashleigh explore how seemingly small decisions can lay the foundation for significant business growth. The conversation delves into the power of incremental change, with Ben emphasising the value of a continuous improvement mindset in sales and the role structured training programs play in driving long-term success. Meanwhile, Jemimah highlights the importance of maintaining a strong presence on social media and how this commitment can significantly boost brand visibility and engagement. Together, they share practical insights and real-world examples of how minor shifts can yield transformative results in business.

Key Takeaways:

Small changes in business strategy can lead to major impacts over time.
Continuous improvement and regular training can significantly enhance a sales team’s performance.
Building a consistent social media presence is crucial for increasing brand visibility and audience engagement.
Trust your intuition when making business decisions, as it can lead to unforeseen success.
The right partnership and collaboration can create opportunities for significant business growth.

Time Stamps:

0:00 Intro

1:40 Little Things Becoming Big Things

1:45 Starting Out 12 Months Ago

6:50 Decisions That Made Significant Growth In The Business Overtime

7:14: Continuous Improvement on the Sales Process

9:04 Dedicated Training Program

12:24 Going All In

13:15 Using Social Media Everyday

14:57 Weekly Takeaway

16:0 Outro

Episode 40: The Future of AI with Erik van Eekelen

Wed, 25 Jun 2025 16:00:00 -0400

In this episode of Friends in Business, hosts Ben Wright and Jemimah Ashleigh catch up with Erik van Eekelen for a lively chat about how AI is shaking up the world of customer service and sales. Kicking things off with a relatable story about smart tech in everyday life — like robotic vacuums — the trio dives into how artificial intelligence is already transforming how businesses connect with customers and streamline their operations. They explore the real-world edge that AI can offer, from optimising call centres to unlocking new markets. More than just a buzzword, this episode makes it clear: AI isn’t something down the track — it’s here now, and it’s a game-changer for smart business strategy.

About the Guest:

Erik van Eekelen is the Managing Director of Icana AI, a company at the forefront of using artificial intelligence to supercharge customer service and sales performance. With more than two decades of experience under his belt and a master’s degree in AI, Erik has built an impressive career working across a range of industries throughout Europe and Australia. His deep, hands-on knowledge of AI’s practical applications — particularly in customer-facing roles — positions him as a true leader in the field.

Key Takeaways:

AI tools are transforming customer service by analyzing and improving employee communication skills, focusing on both content and tone.
Erik’s company, Ikana AI, utilizes AI to shorten employee onboarding times and enhance performance in customer-facing roles.
By lowering operational costs and improving efficiency through AI, startups can now compete with larger firms in new and existing markets.
Utilizing AI enables businesses to focus human efforts on creativity and strategy, enhancing the quality of customer interactions.
AI offers strategic advantages and operational efficiencies that can help businesses pursue larger clients and expand their reach.

Time Stamps:

0:00 Intro

3:00 Guest Introduction

4:02 Vacuum Cleaners Being A.I.

4:51 Changes That A.I. Is Bringing To Teams Functions

8:27 A.I.’s Impact on Developing Customer Base

10:02 Icana.ai

13:08 Impact of A.I. on the Business Prospect

15:45 Impact of A.I. on Customer Prospects

19:20 Weekly Takeaway

21:20 Guest Socials

22:23 Outro

Episode 39: When and How To Leverage Outsourcing to Grow Your Business and Buy You More TIME

Wed, 18 Jun 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh unpack the ins and outs of business outsourcing — a key strategy for businesses looking to grow and boost efficiency. Drawing from their own experiences, they offer practical frameworks and tips on everything from working with virtual assistants to knowing when it’s time to bring in the pros. With a focus on identifying low-value tasks and freeing up time for what really matters, the duo provides actionable strategies to help businesses scale.

Key Takeaways:

Identifying tasks that do not add value or that can be easily outsourced is crucial for business growth.
Differentiating between reversible and non-reversible decisions can guide which tasks to outsource.
Protecting intellectual property (IP) is vital when deciding whether to bring functions in-house or to outsource them.
Assessing the level of expertise needed in a task can influence the decision between in-house hires versus outsourcing.
Utilizing virtual assistants for repetitive low-skill tasks can be a cost-effective strategy for business efficiency.

Time Stamps:

0:00 Intro

1:11 Harvesting Honey

2:18 Outsourcing

4:10 Transitioning To Outsourcing

5:45 Jemimah’s Approach To Outsourcing

8:24 Ben’s Outsourcing Experience

14:19 Outsourcing Like Events Management

14:42 Golden Rules in Outsourcing

19:33 Weekly Takeaway

20:38 Outro

Episode 38: The Future of How We Work with Andrew Blain

Wed, 11 Jun 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemima Ashleigh are joined by strategic advisor Andrew Blain for a compelling discussion on the evolving future of work. As the episode unfolds, the trio delves into the pivotal role artificial intelligence is playing in reshaping the modern workplace. Andrew offers a thought-provoking perspective on the diminishing exclusivity of knowledge as a business asset, forecasting a redefinition of the knowledge worker both in Australia and globally.

About the Guest:

Andrew Blain is a highly regarded strategic consultant renowned for his sharp strategic thinking and deep industry insight. He is the co-founder of Elaborate, a successful strategic consultancy that was eventually acquired by a global corporation. With a wealth of experience advising on complex strategic initiatives, Andrew has played a pivotal role in shaping business direction across a variety of sectors. Now enjoying a semi-retired lifestyle, he splits his time between winemaking and the golf course, while continuing to offer his expertise as a sought-after speaker and consultant.

Key Takeaways:

Knowledge, traditionally seen as a commodity, is becoming more accessible and less valuable due to advancements in AI.
AI tools will facilitate a seismic shift in white-collar work, moving economic value within companies and countries.
Embracing AI and augmenting existing skills with technology will open up significant opportunities for business growth and efficiency.
The sales industry is poised for transformation, but maintaining strong relationship-building skills and emotional intelligence will remain crucial.
Strategic business leaders must integrate AI technologies to stay competitive in a rapidly evolving work environment.

Time Stamps:

0:00 Intro

3:00 Guest Introduction

4:24 Golf or Making Wine

5:53 What Does The Future of Work Look Like

11:32 Practical Application of Experience an A.I.

15:13 Will A.I. Prosper?

19:49 What Does A.I. Mean For Business

27:35 Weekly Takeaways

29:30 Outro

Episode 37: How We'd Rebuild If We Lost Everything

Wed, 04 Jun 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh engage in a dynamic conversation about overcoming business hurdles and building resilience amid economic headwinds. With a focus on the realities of business adversity, Ben and Jemimah unpack essential themes such as evaluating business health, identifying market opportunities, and harnessing the power of personal networks. The episode delivers a wealth of actionable insights—from reducing inefficiencies and boosting profitability to weathering difficult periods by honing in on core strengths.

Key Takeaways:

Businesses are experiencing a significant rise in liquidation inquiries, emphasizing the need for strategic planning and resilience.
Understanding and leveraging one’s core strengths and key skills are vital for rebuilding or sustaining a business.
Identifying high-growth markets and focusing efforts there can assist in reversing business downturns.
Developing a clear financial and activity plan with measurable metrics is crucial for monitoring progress and implementing corrective actions.
Seeking guidance and maintaining a strong network is invaluable when facing business challenges.

Time Stamps:

0:00 Intro

1:04 Jemimah’s Liquidator Girlfriend

3:50 How To Rebuild A Business

6:13 Taking A Look At Your Relative Superpowers

6:53 Picking A Market That Had Growth Numbers

8:03 Going Out To The Entire Network

8:41 Sitting Down With Family

9:43 Jemimah’s Take on How to Rebuild a Business

13:40 Area Around Making Sure The Handbrake Goes Early Enough

20:36 Ben and Jemimah’s Job If They Are No Longer In Business

22:02 Outro

Episode 36: Our Lessons From 2 Decades of Working With Coaches That Will Help Supercharge Your Growth

Wed, 28 May 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh explore the powerful concept of coaches having their own coaches, shedding light on why the right business mentor can be a game-changer for both personal and professional development. Drawing distinctions between effective coaching and general mentoring, Ben and Jemimah examine what truly makes an investment in coaching worthwhile. From elite athletes to their own lived experiences, they share how meaningful guidance has shaped their journeys—with a healthy dose of humour and practical wisdom along the way.

Key Takeaways:

Seek coaches who have demonstrable expertise and are aspirational figures within your desired field.
A well-structured coaching program or framework significantly enhances the effectiveness and outcome of the coaching engagement.
Coaches usually provide paid, structured development focusing on eliciting business growth, unlike mentors who offer occasional advice.
A good coach not only supports but holds you accountable, crucial for tangible growth and progress.
Coaches often provide access to their networks, which can be a treasure trove of opportunities in small businesses or specific leader roles.

Time Stamps:

0:00 Intro

1:10 Coaches

3:55 Coaches vs. Mentors

6:11 Where Did Ben Got Connected With His Coaches

9:40 Why We Should Have A Coach?

13:05 What is A Good Coach

20:12 Advice On How To Look For A Coach

21:44 Outro

Episode 35: Taking Care of Your Mental Health When the Pressure is ON

Wed, 21 May 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the complex and often-overlooked topic of mental health among entrepreneurs and business leaders. Drawing on their own lived experiences, Ben and Jemimah share candid reflections and pivotal moments from their professional journeys, offering practical insights into maintaining a healthy work-life balance amid the relentless demands of entrepreneurial life. The conversation highlights the critical role of consistent daily habits — from quality sleep and nutrition to regular exercise and recognising personal triggers — in supporting mental well-being.

Key Takeaways:

Establishing and maintaining consistent routines around sleep, diet, and exercise significantly impact mental health.
Knowing personal triggers and how to manage them can improve stress responses and overall well-being.
Creating a physical environment at home that supports mental well-being—such as including workout spaces or saunas—can enhance life quality.
Morning routines and practices like meditation or mindfulness exercises can aid in mental preparation for a busy day.
Disconnection from digital devices and prioritizing downtime can enhance productivity and mental clarity.

Time Stamps:

0:00 Intro

1:37 Ben’s Mental Health Haven

4:4 Jemimah’s Mental Health Haven

6:30 Mental Health Management

7:39 Know Your Levers Around Sleep

9:13 Know Your Levers Around Food

9:51 Health and Fitness

11:28 Knowing Your Triggers

13:01 Get Out Of Your Triggers

15:01 Morning Routine

16:30 Disconnection

21:03 Weekly Takeaways

22:11 Outro

Episode 34: Dead or Alive, Who Would You Choose?

Wed, 14 May 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore their dream dinner conversations with influential thought leaders and share their vision for ideal business collaborations. They reflect on the profound impact that influential figures—such as renowned sales strategist Alex Hormozi and productivity guru James Clear—have had on both their professional journeys and personal growth. Their reflections offer listeners valuable takeaways and a deeper understanding of the principles that shape successful business practice.

Key Takeaways:

Ben and Jemimah discuss the influential figures who have shaped their professional journeys, including Alex Hormozi, James Clear, and comedian John Oliver.
The hosts share their aspirations for collaborations with major brands like Qantas and Spotify, which could significantly expand their audience reach.
The episode highlights Jemima’s passion for merging entertainment with education, as seen in her admiration for John Oliver’s work on “Last Week Tonight.”
The episode provides insight into Ben and Jemima’s personalities, as they share humorous takes on potential reality TV show participation.
Throughout the episode, the importance of learning from diverse perspectives is emphasized, even when you don’t agree with every aspect of someone’s ideology.

Time Stamps:

0:00 Intro

1:12 Jemimah’s Abode and Paintings

3:37 Dream Person to Collaborate With

4:29 Ben’s Dream Person to Hangout With

7:50 Jemimah’s Dream Person to Hangout With

11:14 Ben’s Dream Collaboration

13:26 Jemimah’s Dream Collaboration

14:30 Ben’s Dream Reality Show To Be On

15:46 Jemimah’s Dream Reality Show To Be On

17:55 Outro

Episode 33: How to Fill Gaps in Your Sales Activities To Stop Wasting Leads

Wed, 07 May 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the critical task of identifying and addressing gaps within business processes. Ben underscores the importance of defining a clear 12-month vision as a foundational step in uncovering areas for improvement. By setting a forward-looking roadmap, businesses can pinpoint inefficiencies and implement targeted actions for growth. Jemimah complements these insights with practical analogies and highlights the need for adaptability and a mindset of continuous improvement.

Key Takeaways:

Establishing a clear 12-month vision is crucial for identifying and addressing gaps in your business processes.
Effective change management requires team involvement and collaboration in devising solutions.
Small, consistent changes can accumulate, leading to significant improvements in business outcomes.
Measurement and management of progress are vital for accountability and ensuring goals are achieved.
Leveraging technological advancements like AI can help streamline processes and drive growth.

Time Stamps:

0:00 Intro

1:04 The United States

2:40 A.I.

4:20 Gaps In Our Offering

6:22 Work Out Where You Want To Get To

11:45 Come Off The Back of Process Mapping Your Business

15:50 The ONE Degree

17:35 Settings Deadlines

18:57 Weekly Takeaway

19:51 Outro

Episode 32: Building Your Sales Process To Close More Deals - Part 2

Wed, 30 Apr 2025 20:00:00 -0400

In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh discuss how impactful outcomes are achieved by strategically structuring sales activities while remaining agile in the face of shifting market conditions. Building on themes from a previous episode (episode 31), they highlight the significance of ongoing value creation and maintaining strategic engagement with key decision-makers. Throughout the discussion, Jemimah and Ben share proven strategies for sales professionals to boost their success in closing deals. With a strong focus on structured processes and customer-centric strategies, the hosts offer a thorough roadmap for navigating the sales journey from initial lead generation through to seamless onboarding.

Key Takeaways:

Structuring sales processes around lead generation, meet-and-greet, quotation, closing, and post-sale account management can significantly improve business outcomes.
Effective sales techniques include ensuring visibility among decision-makers and leveraging needs analysis to address objections and closure.
Post-closure onboarding is crucial for ensuring customer satisfaction and encouraging repeat business, with salespeople playing a proactive role in follow-up.
The transition from closing a deal to onboarding impacts both short-term customer experiences and long-term business growth.
A robust follow-up strategy will address customer needs and potentially uncover opportunities for more extensive engagements.

Time Stamps:

0:00 Intro

1:14 Episode 31 Recap

3:49 The Closing Process

6:34 Getting In Front of Decision Makers

10:00 Checking Back to the Key Needs Analysis Questions

10:54 Setting Deadlines

14:27 Structured Follow Up

15:10 Booking the Next Steps

16:27 Onboarding

19:15 The Nurturing Campaign

19:34 Weekly Silver Bullet

22:29 Outro

Episode 31: Building Your Sales Process To Close More Deals - Part 1

Wed, 23 Apr 2025 20:00:00 -0400

In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the complexities of developing a highly effective sales process, underscoring the value of a well-structured approach. The discussion focuses on the first three stages of a comprehensive sales process: lead generation, initial meetings, and quotations. Jemimah and Ben offer a detailed analysis of how to effectively manage these crucial stages, providing practical tips for both inbound and outbound lead generation. Emphasising the importance of early-stage engagement, they highlight the need for personalisation to create value and foster stronger connections with prospects.

Key Takeaways:

Developing a structured sales process with clear stages can significantly improve business outcomes.
Creating value early and often in the sales process helps establish meaningful connections with prospective clients.
Systematic, small changes in sales approaches can lead to a substantial increase in sales closure rates.
Effective qualification of leads is crucial to ensure sales efforts are directed at the right prospects.
Personalizing the sales process, such as by presenting quotes through conversation rather than email, enhances engagement and success rates.

Time Stamps:

0:00 Intro

1:46 Sales Processes

5:30 The Broader Sales Process

5:58 5 Areas of a Sales Process

7:37 Qualifying the Leads

10:45 Meet and Greet

17:30 Give the Customer A Job

19:24 Preparing the Quotation

25:20 What To Watch Out for Next Week

25:55 Weekly Silver Bullets

26:23 Outro

Episode 30: The 5 Ways To Leverage Business Awards

Wed, 16 Apr 2025 20:00:00 -0400

In this episode of Friends in Business, Ben Wright and Jemimah Ashleigh explore the importance of business awards and how entrepreneurs can use them to drive growth. As finalists in the prestigious Australian Small Business Champion Awards, both hosts share their excitement and offer valuable insights into the application process. The discussion focuses on the impact of accolades as powerful social proof that can greatly enhance a business’s credibility and growth potential. Ben highlights the significance of strategically selecting awards and adopting a methodical approach to applications. Jemimah also stresses how awards can become valuable tools for fostering long-term business growth and boosting customer trust.

Key Takeaways:

Proudly share any nominations or awards on social media and other platforms to enhance visibility.
Engage with other finalists as potential collaborators or partners in business ventures.
Using these events for networking and capturing social proof provides authentic content and exposure.
Repurpose and refine applications to fit various awards, maximizing your likelihood of continuing to attain recognition.
Incorporate awards in marketing collateral, email signatures, and websites to constantly promote business excellence.

Time Stamps:

0:00 Intro

0:43 Congratulations On Being an Award Finalist

3:14 Process To Being A Finalist

4:52 Awards as Social Proof

6:20 5 Ways to Leverage Awards

6:40 Sharing The Award

7:53 Leverage The Fact That Other People Are Finalist

9:13 Go To The Awards

10:41 Leverage The Award Application

11:51: Put Your Award Everywhere

13:18 Recap

14:13 How to Be A Finalist

19:37 Outro

Episode 29: How To Know If You're An Expert In Your Field

Wed, 09 Apr 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the importance of recognising and effectively communicating your expertise in business. The conversation kicks off with a light-hearted reflection on Ben’s recent success in aquathlons, celebrating his championship win, before transitioning into a discussion on how these skills translate into valuable business insights. Jemimah stresses the importance of understanding the specific problem your business addresses, knowing your target audience, and identifying the platforms they frequent, whether it’s LinkedIn or Qantas magazines. Together, they introduce a strategic communication framework known as the “10 Things Exercise,” which helps businesses pinpoint their core expertise and leverage it for thought leadership and content creation.

Key Takeaways:

Understanding the precise problem your business addresses is critical for effective communication and engagement with your audience.
Identify where your target audience spends their time and tailor your content to those platforms, like LinkedIn for business leaders.
Build a “10 Things” list to clarify your and your business’s core expertise, creating a focused blueprint for social media and content strategy.
Maintain focus on relevant content that aligns with your expertise, resisting the temptation to get sidetracked by unrelated opportunities.
Tailor content to reflect the outcomes and benefits your products or services offer to reinforce your position as an industry expert.

Time Stamps:

0:00 Intro

0:56 Ben’s Big Win

5:11 Building Out Expertise

9:01 Getting Very Clear On What Problem to Solve

14:08 Figuring Out What To Communicate

15:09 Doing the 10 Things

17:12 Social Media Plan

20:03 10 Things In A Product Level Business

22:44 Recap

24:44 Outro

Episode 28: Defining Success - How To Know What It Looks Like for YOU

Wed, 02 Apr 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh guides you through the realms of entrepreneurship, success, and personal development. As Ben and Jemimah explore the concept of success beyond financial metrics, they reflect on their individual journeys, emphasising the significance of personal goals and the importance of fostering a supportive team. For Ben, success in his 40s is defined by working smarter rather than harder. With a disciplined approach and a strong work ethic, he highlights the value of strategic planning and teamwork in achieving success. Jemimah, in contrast, views success as the autonomy to be her own boss and the ability to create opportunities for others. She discusses the importance of a balanced team, allowing for both professional success and personal fulfilment.

Key Takeaways:

Explore how success can be defined through personal fulfillment and growth, not just financial achievements.
Jemimah and Ben share their entrepreneurial journeys, detailing the successes and challenges they’ve encountered.
Learn how building a robust team can enhance productivity and contribute to a more balanced work-life dynamic.
Understand the importance of setting clear goals, creating strategic plans, and executing them effectively to achieve success.
Gain insights into cultivating personal growth alongside professional success, with practical advice from experienced entrepreneurs.

Time Stamps:

0:00 Intro

1:05 Jemimah Recent Entrepreneurial Adventure

4:15 Success and the Drivers for Success

5:15 Studying Your 20’s, Learning in your 30’s, Making Money in Your 40’s

9:58 Jemimah’s Driver for Success No. 1

15:53 Being Your Own Boss When You Are Not Owning Your Business

16:48 Jemimah’s Driver for Success No. 2

20:30 Framework to Driving Success

25:14 Outro

Episode 27: The Best Pieces of Advice We've Received Over Our 20+ Year Careers

Wed, 26 Mar 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashley delve into invaluable advice for business owners and aspiring entrepreneurs. Despite the looming threat of a cyclone, they maintain that the show must go on, setting a tone of resilience for an episode brimming with practical wisdom. Ben and Jemimah share pivotal pieces of advice that have significantly shaped their careers. These takeaways offer invaluable guidance for anyone looking to sharpen their business skills while enhancing their personal well-being.

Key Takeaways:

Striving for perfection can cause delays. Progress is about making incremental steps, even if they are not perfect.
Perfect for navigating tough emotional or business times by reminding oneself that difficult moments are temporary.
Setting boundaries is crucial to prevent work from overtaking personal time and well-being.
Encourages taking immediate action to prevent procrastination and build a habit of productivity.
Highlights the importance of prioritizing tasks and balancing different areas of life without spreading oneself too thin.

Time Stamps:

0:00 Intro

3:03 The Pieces of Advice Ben And Jemimah Had Across Their Careers

5:03 “Done Is Better Than Perfect”

7:15 “This Too Shall Pass”

9:26 “ You Have to Know When to Stop”

10:31 Creating Boundaries

12:40 “Why Do Tomorrow What You Can Do Today”

16:15 “ You Can Have It All, But You Can’t Have It At The Same Time”

20:30 “ Work out What You Really Good At And Supplement Those Skills With People Who Are Good Around What You Aren’t”

22:35 Recap

23:53 Outro

Episode 26: Effective Personal Development Strategies

Wed, 19 Mar 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the essential role personal development plays in achieving business success. Throughout the discussion, they introduce the four fundamental pillars of personal development: mental, social, emotional, and physical growth. Jemima stresses the importance of mental development. Her insights on social growth emphasise the value of surrounding oneself with empowering, diverse individuals, building on the popular idea that “you are the average of the five people you spend the most time with.” Ben further introduces a surprise fifth pillar: team development, recommending training, coaching, and regular one-on-one meetings as key strategies to foster team growth. Both Ben and Jemima advocate for physical health as the cornerstone for all forms of growth, reinforcing earlier discussions on the importance of exercise, nutrition, and rest.

Key Takeaways:

Personal development is crucial for business success, composed of mental, social, emotional, and physical growth.
Networking and enriching social circles significantly influence your personal and professional life.
Emotional maturity and self-awareness are key traits for effective leadership and personal growth.
Physical health is foundational to personal growth, impacting productivity and overall well-being.
Incorporating consistent team development initiatives through training and coaching ensures sustained business growth.

Time Stamps:

0:00 Intro

1:34 Personal Development

3:00 Mental Growth

8:28 Social Growth

10:44 Emotional Growth

11:53 Physical Growth

15:20 Team Growth

18:20 Weekly Silver Bullet

20:10 Outro

Episode 25: What are the Most Common Challenges Facing Leaders Right Now?

Wed, 12 Mar 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh discuss key challenges facing business leaders, including talent management, customer trust, and technology adoption. Drawing from a recent study, they explore how businesses can effectively manage and retain talent post-COVID-19, build customer trust through social selling, and adopt technology that enhances the customer journey. Ben and Jemimah offer practical insights to help leaders navigate an evolving business landscape and improve operational efficiency.

Key Takeaways:

Emphasize the importance of genuine development plans to keep teams engaged and retain talent effectively.
Explore strategies for establishing trust with customers in a digital world with limited face-to-face interactions.
Highlight the importance of maintaining customer relationships to leverage revenue from returning clients.
Discuss the role of social media platforms in selling and how to effectively utilize them to engage customers and drive sales.
Provide a framework for integrating technology solutions based on the customer journey to maximize efficiency.

Time Stamps:

0:00 Intro

2:40 Key Challenges Facing Leaders

3:28 Primary and Secondary Resources

3:45 Talent Management

6:50 Building Trust with Customers

9:25 Customer Retention

11:59 Social Selling

16:37 Technology Systems

19:36 Weekly Silver Bullet

21:10 Outro

Episode 24: How to Set Boundaries in Your Business

Wed, 05 Mar 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh tackle an essential topic for entrepreneurs and leaders: the art of setting boundaries. Drawing from their personal journeys and professional expertise, they explore the intricacies of mental, emotional, and time boundaries, offering practical strategies to help listeners thrive. Ben and Jemimah highlight the critical role mental boundaries play in preventing burnout, stressing the importance of clearly defining work and leisure time. The conversation also delves into emotional boundaries, emphasising the need to navigate professional relationships while maintaining personal limits.

Key Takeaways:

Developing mental, emotional, and time boundaries is crucial for leaders and entrepreneurs to prevent burnout and maintain healthy relationships.
Set limitations on work and digital interactions, like not checking emails after hours, to ensure cognitive breaks and maintain productivity.
Recognize professional limits and manage client interactions to avoid taking on unnecessary emotional burdens.
Allocate specific times for tasks and adhere to schedule commitments to optimize efficiency and protect personal time.
Start small with setting boundaries, gradually increase to more significant commitments, and ensure these are shared with relevant stakeholders.

Time Stamps:

0:00 Intro

1:31 Boundaries

3:40 3 Different Types of Boundaries

4:47 Mental Boundaries

9:33 Emotional Boundaries

15:06 Time Boundaries

20:34 Wrap Up

21:10 Weekly Silver Bullet

22:41 Outro

Episode 23: Why You Must Invest into Training Your Team

Wed, 26 Feb 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the fundamentals of effective training programs. Aimed at equipping listeners with practical strategies, they unpack the 5 C’s of Training: Customised, Consistent, Concise, Compelling, and Coaching. Ben discusses the value of setting clear, concise training outcomes to prevent overwhelming teams while keeping them focused on key objectives. Jemimah adds practical examples, emphasising the significance of making training engaging through diverse approaches, and advocates for the added benefit of coaching. The conversation blends strategic insight with actionable advice, offering valuable tips to improve the efficiency and impact of business training sessions.

Key Takeaways:

Emphasize training that is customized to match team needs for maximum relevance and impact.
Maintain consistency in training schedules to establish routine and foster engagement.
Deliver concise and clear outcomes from each session to avoid information overload.
Create compelling sessions through diverse delivery methods to suit different learning styles.
Ensure coaching is integrated to personalize and enhance training effectiveness.

Time Stamps:

0:00 Intro

3:54 5 C’s of Training

4:48 Customized

6:50 Consistent

8:37 Concise

10:27 Compelling

12:16 Coaching Program that Supplements the Training Program

15:36 Weekly Silver Bullet

16:58 Outro

Episode 22: 3 Things to Get Ready For If You Are Moving Into the Media

Wed, 19 Feb 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the common pitfalls businesses encounter with media outreach and reveal effective strategies for utilising media to enhance business profiles. This segment is packed with actionable tips and techniques for media engagement. From understanding media call-outs to creating compelling media kits, the hosts cover it all. The discussion highlights the importance of strategic media alignment—ensuring your chosen outlets resonate with your business objectives and target audience. With Jemimah, the visibility expert, at the helm, listeners will gain invaluable insights into using media not only for exposure but also as a powerful driver of business success.

Key Takeaways:

Get clear about what your business does and focus on media opportunities that align with your business goals.
Identify where your ideal clients’ attention is focused to tailor your media strategy effectively.
Develop a compelling media kit to present your business professionally to media outlets.
The decision to engage with the media should be intentional, aligning with your business growth strategies.
Media engagement is not just about exposure—it can effectively drive business success when strategically aligned.

Time Stamps:

0:00 Intro

2:30 Preparing to Go Media

5:54 Get Clear on What You Want To Be Known For

8:20 Be Focus on What Media Outlets You Want

11:44 How To Start Pitching

16:57 Weekly Silver Bullet

18:52 Outro

Episode 21: The 5-Step Blueprint to Make Change Management Stick

Wed, 12 Feb 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delves into the common challenges faced during change management and presents actionable strategies to overcome them, making it a must-listen for anyone seeking to drive meaningful change within their organisation. Ben and Jemimah stress the importance of setting clear objectives, defining success, appointing change advocates, scheduling regular reviews, and securing early victories. Drawing on real-life examples, Ben shares his distinctive methodology, which includes leveraging storytellers, motivators, and thinkers as change champions, and demonstrates how this strategy has driven exceptional growth in businesses.

Key Takeaways:

Define specific objectives for your change management initiatives to guide the team and measure success effectively.
Break down tasks into actionable steps with clear definitions of what success looks like.
Use roles like storytellers, motivators, and thinkers to foster engagement and ensure accountability within the team.
Implement a semesterly check-in process to refine strategies and maintain direction.
Ensure early victories to build momentum and keep the team motivated towards long-term goals.

Time Stamps:

0:00 Intro

2:09 Change Management

4:45 Getting Clear on Your Goals for the Program

6:35 Map Out What Success Looks Like

9:16 Appointing Champions of Change

13:49 Setting Your Review Period

15:05 Find Quick Wins

18:02 Weekly Silver Bullet

Episode 20: How We Deal With Imposter Syndrome

Wed, 05 Feb 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the widespread issue of imposter syndrome, a challenge frequently faced by leaders and entrepreneurs. Ben opens up about his personal journey of fast-paced entrepreneurial success in his twenties, recounting his struggles with self-doubt while managing a large team. Jemimah enriches the conversation by discussing the various imposter syndrome archetypes, including the perfectionist, the superhero, and the natural genius, while offering practical advice on how to combat these feelings. Together, the hosts highlight the value of recognising one’s accomplishments, seeking mentorship, and embracing ongoing learning.

Key Takeaways:

Identify and label your imposter syndrome type to effectively address it.
Keep a detailed list of accomplishments to combat self-doubt.
Leverage personal and professional networks for guidance and reassurance.
Regularly assess and address gaps in knowledge and skills for personal growth.
Approach new challenges as opportunities to learn and grow, maintaining progress and adapting to change.

Time Stamps:

0:00 Intro

1:31 Imposter Syndrome

6:32 Types of Imposters

9:12 How To Work Through Imposter Syndrome

19:11 Weekly Silver Bullet

20:35 Outro

Episode 19: 3 Traits of a High Performing Team

Wed, 29 Jan 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the nuances of developing high-performing teams. With their unique blend of expertise and wit, they delve into the essential elements required for team success, offering valuable insights and relatable anecdotes. Ben champions a straightforward approach to complex business challenges, highlighting the Team STEP framework, which aligns strategy with talent acquisition and development, while nurturing team energy. Jemimah contributes by discussing the dynamic relationship between personality and skill in recruitment, advocating for hiring based on potential rather than traditional metrics. Together, they provide practical guidance and share personal experiences, making this episode an essential listen for business leaders and aspiring entrepreneurs keen to boost their team’s performance.

Key Takeaways:

Focus on strategy, talent, and energy to drive peak team performance.
Strategy: It’s critical for a high-performing team to have a clear understanding of their objectives, target audience, and value proposition.
Blend experienced leaders with potential-driven hires, emphasizing continuous learning and coaching.
Cultivate a positive, accountable, and consistent team energy through shared values and effective communication.
Conduct team evaluations using the Team STEP framework to identify gaps and areas for improvement.

Time Stamps:

0:00 Intro

3:40 Building High Performing Teams

5:25 Strategy

8:07 Talent

14:07 Energy

19:55 Recap

20:21 Weekly Silver Bullet

21:44 Outro

Episode 18: The 5 Behaviours We See In Successful Teams

Wed, 22 Jan 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the complexities of creating high-performing teams. With a blend of humour and camaraderie, they offer valuable insights crucial for entrepreneurs, business leaders, and aspiring business owners. Renowned for their dynamic and thought-provoking conversations, Ben and Jemimah discuss key topics essential to business success, focusing on leadership, sales strategy, and team dynamics. The discussion highlights five vital traits of successful teams, with a detailed exploration of how to establish clear strategies that encourage full engagement and commitment from all team members.

Key Takeaways:

Developing a clear strategy with team involvement ensures commitment and effective execution.
A well-structured sales process is crucial for consistent performance and scalability in growing businesses.
Celebrating progress and utilizing metrics can significantly enhance team motivation and direction.
Training programs must be regular and structured, allowing for engagement, growth, and feedback.
Providing coaching alongside training enriches knowledge and adaptability, helping team members harness their full potential.

Time Stamps:

0:00 Intro

2:17 5 Traits That We See in Successful Teams

3:45 Strategy That Everyone is Aware Of

5:53 Sales Process

8:51 Metrics and Celebration

11:24 Training Program

15:15 Coaching

18:21 Recap

18:38 Weekly Silver Bullet

20:15 Outro

Episode 17: Is the Speaking Circuit Right for You?

Wed, 15 Jan 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, listeners receive expert guidance on using speaking engagements to boost visibility and influence within their industry. From exploring the role of speaking agencies to crafting captivating keynote presentations, Ben and Jemimah walk you through the key elements needed to secure impactful speaking opportunities. A highlight of the episode is Jemimah’s practical advice on how entrepreneurs can create and deliver engaging speeches. Ben complements this with a discussion on pricing strategies, recommending a model based on audience size, which serves as a useful approach for valuing speaking gigs. This episode is perfect not only for aspiring speakers but also for seasoned professionals looking to refine their public speaking skills and increase their influence.

Key Takeaways:

Learn to create a compelling keynote by integrating personal experiences with moral lessons to engage your audience.
Recognize the importance of starting with free speaking gigs to build your reputation before progressing to paid opportunities.
Utilize the vast network of speaking agencies to access diverse opportunities that help expand your professional reach.
Understand how to determine your speaking fee based on audience size and potential business prospects, starting with achievable benchmarks.
Remember that once you share your story publicly, it becomes part of the broader discourse, hence choose what aligns with your personal and professional brand.

Time Stamps:

0:00 Intro

0:45 MacGyver

2:10 Speaking Gigs

8:01 Ways To Prepare Yourself in Seeking For Speaking Opportunities

15:55 Pricing

19:00 Weekly Takeaway

20:00 Outro

Episode 16: The 3 Types of Celebrations That Lift Team Engagement

Wed, 08 Jan 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the power of celebrations in the workplace and how they can boost team motivation, help with employee retention, and show recognition. Ben and Jemimah take a deep dive into why celebrations often miss the mark, backed by stats that underline the importance of appreciating your employees, and they share a practical framework for weaving celebrations into your business strategy .They introduce a clear, actionable approach to celebrating within teams, across departments, and through leadership recognition—each of which fosters a sense of achievement and motivation. Tune in for some practical tips on how celebrating milestones in line with company goals can have a big impact on both business success and employee satisfaction.

Key Takeaways:

Celebrations are not just about major milestones; regular and meaningful acknowledgments can enhance team morale and motivation.
Tailor celebrations to align with team goals and behaviors, ensuring they contribute to a positive organizational culture.
Vary celebration methods to accommodate different team members’ motivators, from recognition and community to learning opportunities.
Leveraging external acknowledgment by senior leaders can be powerful in reinforcing team achievements and sustaining motivation.
Building rituals into workplace culture takes time and dedication but is essential for lasting impact and employee engagement.

Time Stamps:

0:00 Intro

1:12 Celebrations

3:49 Three Framework For Celebrations

3:49 Internal Team Celebrations

7:54 External Team Celebrations

9:57 Celebrations From Leaders

13:47 How To Make Celebrations Stick

16:15 Weekly Takeaway

18:30 Outro

Episode 15: What to Do at Networking Events to Build Profitable Relationships

Wed, 01 Jan 2025 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the vital role of networking in business, highlighting the importance of cultivating genuine connections rather than viewing individuals as mere sales opportunities. Drawing on their own experiences at numerous networking events, they offer valuable guidance on how to avoid common missteps. From choosing the right attire to understanding the specific nature of each event, the hosts provide practical tips for preparing effectively for networking occasions. Through real-life anecdotes, both successes and missteps, they stress the importance of establishing trust—what they refer to as the "know, like, and trust" principle—before diving into sales conversations. By reflecting on their own journeys and offering expert advice, they inspire listeners to use networking as a powerful tool for fostering business growth and development.

Key Takeaways:

Research and understand the networking event you’re attending to tailor your approach effectively.
Avoid immediate selling at networking events; focus instead on establishing genuine relationships.
Clearly articulate what problem you solve, who you solve it for, and what you are currently working on.
Don’t forget to follow up on leads post-networking events to capitalize on opportunities.
Treat networking as a relationship-building exercise, not merely a series of sales transactions.

Time Stamps:

0:00 Intro

2:15 Networking

3:10 Mistakes In Networking

4:31 Not Understanding the Event

6:07 Trying to Sell Immediately

8:17 Not Being Clear On What To Do

10:59 Not Following Up

14:03 Seeing People As Potential Sales

15:09 Spending Too Long In A Conversation

18:27 Recap

20:13 Weekly Takeaway

21:35 Outro

Episode 14: The Rise and Rise of Storytelling - How You Can Sharpen Your Skills

Wed, 25 Dec 2024 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the powerful role of storytelling in the business world. As the conversation progresses, Jemimah and Ben share their excitement about shifting from the demands of business to enriching dinner conversations, highlighting how stories foster meaningful connections.With the focus on the art of storytelling, they underscore its vital role in effective business communication, offering valuable strategies to help listeners refine their storytelling skills. Ben and Jemimah also discussed the growing influence of AI in storytelling, offering practical advice on how tools like ChatGPT can be leveraged to enhance and refine business narratives. The episode offers an insightful journey into the transformative power of storytelling, blending expert advice with real-world applications.

Key Takeaways:

Storytelling is essential in business for building connections and conveying information effectively.
A four-part framework—Problem, Impact, Solution, Outcome—can streamline storytelling processes.
Integrating AI tools like ChatGPT can enhance story crafting and make narratives more compelling.
Documenting and practicing stories can help refine messaging and improve audience engagement.
Storytelling not only boosts business success but also fosters deeper interpersonal connections.

Time Stamps:

0:00

1:31 Story Telling

2:56 Learing Through Story Telling

5:00 Framwork Around Story Telling

7:39 Problem and Opportunity

7:44 Impact

9:00 Solution

9:28 Outcome

16:07 Recap

16: Weekly Takeaway

17:20 Outro

Episode 13: What Winning an Award can do for Your Business

Wed, 18 Dec 2024 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the strategic significance of business awards for both entrepreneurs and corporations. The conversation begins with some lighthearted exchanges before delving into the surprising advantages of participating in awards ceremonies, highlighting how these events can elevate a business’s profile. Jemimah, a seasoned expert in visibility, shares her extensive experience as a finalist more than 100 times and discusses the often-overlooked potential of business awards as a powerful marketing tool. Ben also contributes valuable insights, focusing on the long-term benefits of winning or being a finalist in business awards. He highlights how these accolades can serve as a testament to a business's credibility and excellence, offering a distinct competitive edge. The episode offers valuable, actionable insights on harnessing awards for public relations and business growth.

Key Takeaways:

Awards offer free PR and visibility, acting as a significant credibility booster for businesses.
Create one comprehensive award application and adapt it for multiple entries to save time and effort.
Understand that entering awards can be a marketing investment with potential costs for attending events.
Awards nights are prime settings for networking, offering access to like-minded business professionals and potential referral partners.
The application process itself serves as a valuable business audit, highlighting strengths and areas for improvement.

Time Stamps:

0:00 Intro

0:54 Ball Gowns

3:01 Awards

3:52 Why Enter in Awards

6:30 Things To Know Before Looking at Awards

6:35 Choose Your Playing Field

7:45 Benefits of Awards

9:45 One Application

12:31 Marketing in the Room

14:18 What To Do With Publicity

15:05 Awards are Businesses

18:16 Recap

19:11 Weekly Takeaway

21:30 Outro

Episode 12: Negotiation Simplified to Give You Better Business Results

Wed, 11 Dec 2024 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the art of negotiation with engaging stories and expert insights. This episode kicks off with a light-hearted moment, as Ben shares a humorous anecdote about his young daughter, who’s already showing a knack for negotiation. Ben breaks down the key elements of negotiation, drawing inspiration from Herb Cohen’s renowned model. He highlights the critical factors of time, power, and information, explaining how these play a pivotal role in negotiating effectively. Jemimah brings her unique perspective to the conversation, drawing on her experiences from law enforcement to add depth to the discussion. Together, they emphasise the importance of understanding the needs of both parties and having a clear, well-thought-out plan to achieve the best outcomes.

Key Takeaways:

Successful negotiation involves understanding the importance of time, knowing when to leverage urgency, and when to patiently await the right moment.
Power dynamics in negotiation are influenced by perceived strengths like offering unique value or having better terms than competitors.
Knowledge is key — entering negotiations well-prepared with detailed information and a clear plan can dramatically improve outcomes.
Planning your approach with defined positions for walk-in, fallback, and walk-away helps maintain control during negotiations.
Ego can be the biggest pitfall in negotiations. Keeping it in check is essential for reaching mutually beneficial outcomes.

Time Stamps:

0:00 Intro

0:43 Negotiation of a Kid

3:22 Negotiation

9:13 Time

12:31 Power

16:14 Information

19:55 Ego

21:02 Weekly Takeaway

22:33 Outro

Episode 11: A Simple Approach to Building a Sales Process That Works

Wed, 04 Dec 2024 20:00:00 -0400

In this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh explore the intricacies of developing an effective sales process. Ben outlines a thorough five-stage sales process designed to enhance efficiency and drive greater sales success, beginning with lead generation and concluding with post-sales management. Jemima offers valuable insights on building strong customer connections. As emphasised in this discussion, businesses must continually adapt and refine their sales strategies to remain competitive in today’s fast-paced market.

Key Takeaways:

A defined sales process is crucial for fostering predictable and reliable sales outcomes.
Lead generation should be a shared responsibility between marketing and sales teams for optimal results.
Understanding customer needs and objections is essential to presenting effective sales proposals.
Maintaining post-sale relationships helps create an evergreen sales funnel and increases repeat business.
Collaborative team efforts in strategizing sales processes can reveal insightful improvement areas and foster a cohesive work environment.

Time Stamps:

0:00 Intro

0:49 Builders in the Family

3:04 The Sales Process

5:35 Lead Generation

8:01 Meet and Greet and Needs Analysis

11:37 Presentation or Quotation

16:46 Closing

18:50 Post Sale Key Account Management

20:27 Weekly Takeaway

23:09 Outro

Episode 10: How to Leverage Podcasts into Revenue Growth

Wed, 27 Nov 2024 20:00:00 -0400

In this episode of Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the game-changing potential of podcasting for self-promotion and company expansion. Their perceptive conversation illuminates the strategic benefits of podcasting, whether one is the host or the guest, and offers helpful pointers for making the most of these chances. This episode is a goldmine of information meant to inspire would-be podcasters and business owners to get on the bandwagon of this exciting new medium.

Key Takeaways:

Podcasting significantly increases a business’s visibility across platforms like iTunes and Spotify, widening brand reach.
Hosting or guesting on podcasts helps tailor content to reach and engage directly with ideal clients.
Consistent podcasting boosts SEO, improving searchability and online presence for long-term sales growth.
Subtly sharing success stories through podcasting can build credibility and attract interest without overt selling.
Successful podcasting requires dedicated effort and patience, with a typical ROI timeline of about 12 months.

Time Stamps:

0:00 Intro

1:35 Podcasting

2:27 Jemimah’s Story on Podcasting

5:46 Ben’s Story on Podcasting

6:39 Tips and Why Start a Podcast

8:04 Visibility

8:51 Contact with Ideal Client

9:30 Breadcrumbing

12:29 Increases Sales through SEO

14:36 Weekly Takeaway

18:15 Outro

Episode 9: Getting Visible Through Media and PR

Wed, 20 Nov 2024 20:00:00 -0400

In this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts.

Key Takeaways:

Entrepreneurs should realize the potential of free media in a round-the-clock global news environment.
Platforms like Source Bottle and HARO are excellent tools to find and respond to opportunities for media exposure.
Identifying what publications your target audience engages with is crucial for effective media pitches.
Create and refine your core stories to align with various media outlets.
There’s a significant distinction between organically earned media and paid media placements; understand the benefits and limitations of each.

Time Stamps:

0:00 Intro

2:23 Free Media and 24 Hour Media Cycle

2:54 Knowing the 24 Hour Media Cycle

6:20 Knowing Where To Go and Source Bottle

8:15 Harrow

8:58 Paying For Media and Awards

12:09 Knowing Where To Be Featured

13:59 Pitch Some Stories

18:37 Where To Start

19:28 Key Takeaways

Episode 8: How to Prioritise Actually Taking Care of Yourself

Wed, 13 Nov 2024 20:00:00 -0400

In this episode of Friends in Business Podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential topics of health, wellness, and fitness for entrepreneurs and business leaders. The discussion touches on several crucial areas, including the significance of mental fitness in maintaining a positive mindset, the development of effective rituals and routines, and the impact of exercise and nutrition on everyday life. Jemimah shares meaningful personal stories, underscoring the transformative potential of wellness in overcoming challenges. Ben presents statistics regarding the mental health of entrepreneurs and corporate leaders, advocating for proactive steps and professional support. Through a combination of personal anecdotes and practical advice, the hosts illustrate how prioritising wellness can serve as a foundation for both business success and overall life satisfaction.

Key Takeaways:

Acknowledge the importance of mental fitness in entrepreneurial success. Recognize the need for professional support and a robust support network.
Establish consistent habits and routines that promote productivity and wellbeing, such as exercise and planning.
Prioritise regular physical activity and balanced nutrition as foundational elements for health and productivity.
Understand personal sleep needs and prepare effectively to ensure quality rest.
Identify personal priorities to achieve a balanced lifestyle, integrating professional and personal commitments.

Time Stamps:

0:00 Intro

0:56 Waking Up Early

2:51 Health, Wellness and Fitness

4:29 Mindset

6:04 Mental Fitness

6:52 Rituals and Routines

9:00 Exercise and Nutrition

14:08 Sleep and Preparation

17:47 Balance

20:17 Takeaways

21:49 Outro

Episode 7: Building a Personal Brand That Gets You Noticed

Wed, 06 Nov 2024 20:00:00 -0400

In this episode of Friends in Business Podcast, hosts Ben Wright and Jemima Ashleigh explore the significance of developing a personal brand, differentiating it from a mere reputation. Their discussion incorporates personal anecdotes and practical examples, illustrating how a strong personal brand can significantly influence business success. Infused with wit and expertise, the dialogue provides listeners with an engaging exploration of how personal branding extends beyond reputation and its increasing relevance in today’s professional environment.

Key Takeaways:

Personal Brand vs. Reputation: Understanding the difference and why the former surpasses the latter in importance.
Building Personal Do's and Don'ts: Practical advice on cultivating a personal brand, including appearance, values, and messaging consistency.
The Role of Values: Defining your values and knowing what issues you're willing to stand behind as essential to your brand.
Leveraging Personal Branding: Turn your personal identity into a strategic asset that can drive business growth.

Time Stamps:

0:00 Intro

1:05 Building A Personal Brand

2:36 Personal Brand vs. Reputation

3:41 Importane of Building a Personal Brand

5:14 What is a Personal Brand

6:21 Colors

9:12 Log and Fonts

10:23 Values

12:25 "The Ten Things"

16:48 Key Takeaways

17:49 Outro

Episode 6: Lead Generation - The Strategies You Need To Hear

Wed, 30 Oct 2024 20:00:00 -0400

In this informative episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh examine effective lead generation strategies, offering listeners valuable insights to enhance their customer acquisition processes. They elucidate the significance of identifying ideal customer profiles (ICP) and how businesses can ascertain the characteristics of consumers most likely to benefit from their products or services.

The hosts emphasise the necessity of establishing a robust value proposition—an essential method for businesses to clearly articulate their unique advantages. Additionally, they underscore that understanding where potential customers allocate their time and resources is crucial for effectively targeting marketing efforts, whether through traditional networking, social media, or local sponsorships.

Key Takeaways:

Identifying your Ideal Customer Profile (ICP) is essential for targeted lead generation and marketing strategies.
Articulating a clear and compelling value proposition helps potential clients understand why they should choose your business over competitors.
Exploring unconventional avenues like community sponsorships can effectively reach target demographics in innovative ways.
Regularly reviewing, refining, and iterating on lead generation strategies ensures sustained growth and responsiveness to market shifts.
Engagement and buy-in from the entire team in crafting and implementing these strategies can yield substantial business benefits.

Time Stamps:

0:00 Intro

2:32 Lead Generation

4:13 Getting To Know Who Your Ideal Customers Is

6:03 Who Should We Be Targeting

10:19 Building the Value Proposition

13:40 Understanding Where the Customers Hang Out

17:35 Review, Refine and Rollout

18:47 Weekly Takeaways

19:27 Recap

20:53 Outro

Episode 5: The 3 Ways To Grow Revenue Fast

Wed, 23 Oct 2024 20:00:00 -0400

In this compelling episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore strategic pathways for achieving swift business growth. Drawing upon their extensive experience, they analyse essential strategies aimed at acquiring new customers, maximising value from current clients, and fostering customer loyalty. Their discussion provides valuable insights into effective revenue enhancement while considering cost factors and the advantages of sustainable scaling.

Ben and Jemimah underscore that while acquiring new customers can often be costly, it remains a crucial driver of growth. They recommend leveraging customer referrals, harnessing the power of networking, and employing targeted marketing strategies such as paid search and social media to attract new clients.

Key Takeaways:

New customers are critical for growth, but acquisition strategies must balance cost-effectiveness with impact, utilizing methods like referrals and strategic networking.
Increasing the average purchase size from current customers can significantly benefit a business without incurring high costs associated with new client acquisition.
Encouraging repeat purchases through timing and engaging offers can lead to customer loyalty and sustained revenue growth.
Employ a mix of organic and paid marketing efforts to ensure consistent client pipeline development.
Businesses should balance new customer acquisition with maximizing existing customer value and encouraging repeat business to maintain sustainable growth

Time Stamps:

0:00 Intro

2:08 Growing Revenue

3:59 New Customers

6:11 Ways To Get New Customers

14:07 Getting More From Existing Customers

17:01 How To Get More From Existing Customers

18:57 Returning Customers

22:16 Recap

23:22 Weekly Takeaway

24:39 Outro

Episode 4: The Sum of 5: Getting the Best out of Yourself

Wed, 16 Oct 2024 20:00:00 -0400

In this engaging episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashley explore the transformative notion of the "Sum of Five." This concept posits that the five individuals with whom you spend the most time have a significant impact on your success and overall life outcomes. They examine a variety of influences, ranging from professional relationships to social media interactions, that contribute to both personal and professional development.

The episode also features a fascinating study from Stanford University, which illustrates how different socioeconomic contexts can shape individual progress. Ben and Jemimah stress the importance of evaluating the influences in one’s life—both personal and digital—to ensure they align with one's goals. They discuss the theory of neural synchronicity, highlighting the profound effects of surrounding oneself with aspirational people and content.

Key Takeaways:

The people you spend the most time with heavily influence your personal and professional growth. Assess and choose your circle wisely.
Socioeconomic environments and the people you associate with impact your life’s trajectory more than you might realize.
Evaluate who influences you through digital platforms and ensure they align with your ambitions and values.
Mindful social interactions can propel your career and personal life if you focus on quality over quantity.
Being conscious of how you spend your time, resources, and attention can lead to better life satisfaction and success

Time Stamps:

0:00 Intro

1:05 The Sum of 5

1:30 The Loose Association Story

5:27 Stanford University Study: Neural Synchronicity

11:35 Maximizing the Results from the Sum of 5

18:11 Rating Scale

21:39 Weekly Take Away

23:25 Outro

Episode 3: How to Network with Real Intention for Real Results

Wed, 09 Oct 2024 20:00:00 -0400

In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential role of networking in achieving business success. Renowned for their practical insights, Ben and Jemimah examine the complexities of networking by discussing effective strategies, sharing personal experiences, and offering expert guidance on relationship building and strategic connections within the business environment.

Focusing on contemporary networking methods, the hosts elucidate how professionals can effectively navigate both virtual and face-to-face networking situations, enabling them to identify and engage with their target clientele. A key aspect of their dialogue centres on the importance of preparation for networking, which includes strategizing on what to communicate and when to engage, as well as the critical need for persistence in follow-up efforts.

Key Takeaways:

The significance of choosing the right networking modality that aligns with your business needs and preferences.
Understanding the importance of elevator pitches and having a ready-to-go introduction that effectively communicates your value proposition.
Recommendations on how to network with intentionality, including strategically introducing others to build reciprocity.
Insights into the process of logging and managing contacts post-networking to maintain and build relationships.
Tips on goal-setting for meetings and the importance of showing genuine care through research and preparation.

Time Stamps:

0:00 Intro

1:50 Networking

5:00 Preparation

5:44 How To Think

6:51 Modalities

12:38 Sentence Pictures

13:40 What To Right or What To Say

16:18 When To Engage

24:33 How To Introduce Ourselves

25:02 Outro

Episode 2: 5 Things You Need To Know About Social Media Right Now

Wed, 02 Oct 2024 20:00:00 -0400

In this captivating second episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the pivotal theme of harnessing social media to enhance business visibility. They commence by examining the role of social media within a broader business growth strategy, highlighting platforms such as LinkedIn, Instagram, TikTok, and Facebook. Their discussion unveils intriguing statistics and insights into the attention economy, underscoring the necessity of knowing where your clients are most active online.

Jemimah stresses the importance of regular posting and offers in-depth guidance on best practices for content creation, encouraging listeners to engage authentically with their audience. She presents five concrete strategies for effective social media use, including selecting appropriate platforms, adhering to a consistent posting schedule, diversifying content, and fostering community engagement. This episode is a valuable resource brimming with practical advice and actionable tips for anyone looking to refine their social media strategy and strengthen their online presence.

Key Takeaways:

Focus on the key social media platforms where your clients spend time—LinkedIn, Instagram, TikTok, and Facebook.
Aim to post every day to ensure a wider reach of your audience and increase engagement rates.
Mix your content to include expert insights, sales posts, personal updates, and inspirational messages to keep your audience engaged.
Actively interact with your community by responding to comments and engaging with their content.
Begin with what you can manage, and gradually increase your posting frequency to build momentum.

Time Stamps:

0:00 Intro

2:27 Social Media

4:75 5 Things To Know About Social Media

4:29 Know What Platforms You Reach

5:19 Attention Economy

10:30 Post Every Single Day

14:48 Types of Contents

19:25 Utilising Social Media

20:47 Make Sure to Engage

23:40 Takeaways from this Episode

Episode 1: Who Are Your Friends in Business?

Wed, 25 Sep 2024 20:00:00 -0400

Welcome to the first episode of the Friends in Business Podcast, hosted by Jemimah Ashleigh and Ben Wright. In this episode, Jemimah and Ben provide a compelling look at their personal stories, highlighting how their varied experiences lead to valuable business insights. Jemimah’s transition from a high-security law enforcement role to a thriving entrepreneur emphasizes the critical role of visibility in achieving business success. Conversely, Ben illustrates the importance of value creation and robust systems for sustainable growth. Together, they preview what listeners can anticipate: practical business skills, effective systems and processes, visibility strategies, and inspiring journeys.

Key Takeaways:

Understanding and enhancing your visibility can significantly impact your business success.
Focusing on creating clear and significant value for your customers is crucial for scaling your business.
Effective systems and processes are necessary to support business growth and scalability.
Defining and working towards your aspirational goals can lead to both personal and professional fulfillment.
Both hosts share their experiences of making mistakes and unexpected wins, highlighting that failure can be an important part of the learning process.

Time Stamp:

0:00 Intro

1:35 Who is Ben Wright

5:45 Who is Jemimah Ashleigh

10:38 Friends In Business Story

12:27 What Listeners Can Expect

17:30 Podcast Take Away

20:05 Task for YOU

20:43 Outro