<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/from-the-culture/" rel="self" type="application/rss+xml"/><title><![CDATA[From The Culture]]></title><podcast:guid>12113a66-e63d-577e-a8f1-dbd6b2c89320</podcast:guid><lastBuildDate>Thu, 02 Apr 2026 21:03:51 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Dr. Marcus Collins & Amanda Slavin]]></copyright><managingEditor>Dr. Marcus Collins &amp; Amanda Slavin</managingEditor><itunes:summary><![CDATA[From The Culture is a brand new podcast from best selling authors and marketing experts, Dr Marcus Collins and Amanda Slavin. The podcast explores the power and importance of culture and how it can shape human behaviour. Marcus (the architect of some of the most famous ad campaigns of the last decade) is an award winning marketeer/cultural translator who has spearheaded campaigns for Beyonce alongside successful collaborations with global brands such as Nike and Adidas. Amanda is a bestselling author, educator, and engagement architect expert who is dedicated to shaping the future of engagement. She has also worked with global giants such as Coco-Cola, Google and HubSpot and has also helped to explore and define recognised engagement frameworks that can be applied across industries and sectors.

Thank you to our partner Culture3]]></itunes:summary><image><url>https://artwork.captivate.fm/c0a1665a-8c8d-4ac8-9b7b-94f3e933e54d/FTC-updated.jpg</url><title>From The Culture</title><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link></image><itunes:image href="https://artwork.captivate.fm/c0a1665a-8c8d-4ac8-9b7b-94f3e933e54d/FTC-updated.jpg"/><itunes:owner><itunes:name>Dr. Marcus Collins &amp; Amanda Slavin</itunes:name></itunes:owner><itunes:author>Dr. Marcus Collins &amp; Amanda Slavin</itunes:author><description>From The Culture is a brand new podcast from best selling authors and marketing experts, Dr Marcus Collins and Amanda Slavin. The podcast explores the power and importance of culture and how it can shape human behaviour. Marcus (the architect of some of the most famous ad campaigns of the last decade) is an award winning marketeer/cultural translator who has spearheaded campaigns for Beyonce alongside successful collaborations with global brands such as Nike and Adidas. Amanda is a bestselling author, educator, and engagement architect expert who is dedicated to shaping the future of engagement. She has also worked with global giants such as Coco-Cola, Google and HubSpot and has also helped to explore and define recognised engagement frameworks that can be applied across industries and sectors.

Thank you to our partner Culture3</description><link>http://www.youtube.com/@FromTheCulturePod</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[From The Culture is a podcast that explores the inner workings of organizational culture, the x-factor that enables companies to thrive, teams to win, and brands to succeed. ]]></itunes:subtitle><itunes:explicit>true</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Society &amp; Culture"></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Business"></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>S1, E13 - The Frame and the Gravity That Shapes Us</title><itunes:title>S1, E13 - The Frame and the Gravity That Shapes Us</itunes:title><description><![CDATA[<p>In the final episode of the series, Amanda and Marcus discuss various factors around the day to day and legacy interactions that shape us. They discuss this with Chrysi Philalithes (first Chief Digital Officer at RED) alongside the digital firsts she created with the likes of Apple, Nike and X (formerly Twitter). Amanda then interviews the podcaster, artist and photographer Dario Calmese who amongst his many achievements shot the 2020 front cover for Vanity Fair featuring Viola Davis.</p>]]></description><content:encoded><![CDATA[<p>In the final episode of the series, Amanda and Marcus discuss various factors around the day to day and legacy interactions that shape us. They discuss this with Chrysi Philalithes (first Chief Digital Officer at RED) alongside the digital firsts she created with the likes of Apple, Nike and X (formerly Twitter). Amanda then interviews the podcaster, artist and photographer Dario Calmese who amongst his many achievements shot the 2020 front cover for Vanity Fair featuring Viola Davis.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">3143dcfb-007a-4ee4-917a-7fb470e0d857</guid><itunes:image href="https://artwork.captivate.fm/da7dfa51-0941-4bf1-8f57-7a2d69da67bf/FTC-updated.jpeg"/><pubDate>Thu, 02 Apr 2026 21:49:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/3143dcfb-007a-4ee4-917a-7fb470e0d857.mp3" length="235754558" type="audio/mpeg"/><itunes:duration>01:37:42</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E12 - The Comfort Trap and What We Get Wrong About Safety</title><itunes:title>S1, E12 - The Comfort Trap and What We Get Wrong About Safety</itunes:title><description><![CDATA[<p>In this episode of <em>From The Culture</em>, hosts Marcus Collins and Amanda Slavin are joined by <strong>Sherlen Archibald</strong>, a cultural marketing and communications expert who has built a career at the intersection of art, music, fashion and storytelling. As Co-Founder of <em>We The Roses Agency</em>, he has led campaigns for global brands such as Red Bull and Google Arts &amp; Culture, while also collaborating with iconic artists such as <strong>OutKast</strong> and <strong>Ciara</strong>. Together, they explore <strong>Google’s Project Aristotle......</strong>one of the most influential workplace studies ever conducted and unpack what it reveals about psychological safety, collaboration, and the hidden forces behind high-performing teams.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From The Culture</em>, hosts Marcus Collins and Amanda Slavin are joined by <strong>Sherlen Archibald</strong>, a cultural marketing and communications expert who has built a career at the intersection of art, music, fashion and storytelling. As Co-Founder of <em>We The Roses Agency</em>, he has led campaigns for global brands such as Red Bull and Google Arts &amp; Culture, while also collaborating with iconic artists such as <strong>OutKast</strong> and <strong>Ciara</strong>. Together, they explore <strong>Google’s Project Aristotle......</strong>one of the most influential workplace studies ever conducted and unpack what it reveals about psychological safety, collaboration, and the hidden forces behind high-performing teams.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">241ff3ea-ce8b-48ad-8d82-e9eb47798ffb</guid><itunes:image href="https://artwork.captivate.fm/f9d7f70f-e86f-41ad-b612-554aa5d85a3a/FTC-updated.jpeg"/><pubDate>Thu, 26 Mar 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/241ff3ea-ce8b-48ad-8d82-e9eb47798ffb.mp3" length="131627006" type="audio/mpeg"/><itunes:duration>54:49</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E11 - Fierce Boundaries, Enduring Brands</title><itunes:title>S1, E11 - Fierce Boundaries, Enduring Brands</itunes:title><description><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin are joined by Laura Beyer - Head of Brand Partnerships @TED. They discuss the deeper forces behind behaviour and how shared beliefs influence decision making, creativity, and the way organizations evolve over time. They unpack the relationship between identity, community, and the systems we operate within especially when it comes to managing boundaries. It's a reflective look at how culture isn’t just something we participate in—it’s something we actively build, challenge, and redefine.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin are joined by Laura Beyer - Head of Brand Partnerships @TED. They discuss the deeper forces behind behaviour and how shared beliefs influence decision making, creativity, and the way organizations evolve over time. They unpack the relationship between identity, community, and the systems we operate within especially when it comes to managing boundaries. It's a reflective look at how culture isn’t just something we participate in—it’s something we actively build, challenge, and redefine.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">2dbcb133-2a39-4d1d-b1de-f54b97d71c80</guid><itunes:image href="https://artwork.captivate.fm/175d996e-96ce-410e-a982-18c8fb4d6635/FTC-updated.jpeg"/><pubDate>Thu, 19 Mar 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/2dbcb133-2a39-4d1d-b1de-f54b97d71c80.mp3" length="144083046" type="audio/mpeg"/><itunes:duration>01:00:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E10 - The Balancing Act of Authenticity</title><itunes:title>S1, E10 - The Balancing Act of Authenticity</itunes:title><description><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin explore how creativity, culture and identity intersect in modern storytelling. The conversation features an interview with <strong>Misan Harriman </strong>(Photographer, Social Activist and Chair at The Southbank Centre in London) who shares insights on visual storytelling, cultural perspective, and the responsibility creators carry when shaping narratives that reach global audiences. Together they discuss the power of representation, the role of culture in creative work, and how intentional storytelling can influence and change how people see the world.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin explore how creativity, culture and identity intersect in modern storytelling. The conversation features an interview with <strong>Misan Harriman </strong>(Photographer, Social Activist and Chair at The Southbank Centre in London) who shares insights on visual storytelling, cultural perspective, and the responsibility creators carry when shaping narratives that reach global audiences. Together they discuss the power of representation, the role of culture in creative work, and how intentional storytelling can influence and change how people see the world.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">cad196c3-2154-4361-8fbc-dff76b40bb9d</guid><itunes:image href="https://artwork.captivate.fm/a6f22344-5ec1-431c-9cf4-3526c97028f4/FTC-updated.jpg"/><pubDate>Thu, 12 Mar 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/cad196c3-2154-4361-8fbc-dff76b40bb9d.mp3" length="178162080" type="audio/mpeg"/><itunes:duration>01:14:11</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E9 - Grief Wholeness and The Selves We Carry</title><itunes:title>S1, E9 - Grief Wholeness and The Selves We Carry</itunes:title><description><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin explore the forces that shape organizational culture and the role identity plays in leadership. The conversation features a powerful interview with Dr. Eric Solomon (YouTube, Spotify, Google), who shares reflections on navigating corporate environments, aligning personal values with professional work, and why psychological safety is essential for meaningful culture change. Together, they discuss community, purpose, and the deeper human dynamics that influence how organizations grow and evolve.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From the Culture</em>, Marcus Collins and Amanda Slavin explore the forces that shape organizational culture and the role identity plays in leadership. The conversation features a powerful interview with Dr. Eric Solomon (YouTube, Spotify, Google), who shares reflections on navigating corporate environments, aligning personal values with professional work, and why psychological safety is essential for meaningful culture change. Together, they discuss community, purpose, and the deeper human dynamics that influence how organizations grow and evolve.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">43fa22a4-79b5-4b76-913e-87f8c0df5540</guid><itunes:image href="https://artwork.captivate.fm/ea58e24b-0ed9-4529-9f17-811603e1ef20/FTC-updated.jpeg"/><pubDate>Thu, 05 Mar 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/43fa22a4-79b5-4b76-913e-87f8c0df5540.mp3" length="149103429" type="audio/mpeg"/><itunes:duration>01:02:05</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E8 - 915,103,765 Ways to Create a Culture of Abundance</title><itunes:title>S1, E8 - 915,103,765 Ways to Create a Culture of Abundance</itunes:title><description><![CDATA[<p>In this episode, Marcus and Amanda reflect on an interview with Bing Chen - American entrepreneur, former YouTube executive, and co-founder of Gold House. They explore what it truly means to build a culture of abundance.</p><p>From leadership and performance standards to identity, representation, and resilience, Bing shares how an abundance mindset can reshape organizations, careers, and communities. The conversation moves beyond business strategy into personal growth, faith, and redefining success in a world that often defaults to scarcity.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Marcus and Amanda reflect on an interview with Bing Chen - American entrepreneur, former YouTube executive, and co-founder of Gold House. They explore what it truly means to build a culture of abundance.</p><p>From leadership and performance standards to identity, representation, and resilience, Bing shares how an abundance mindset can reshape organizations, careers, and communities. The conversation moves beyond business strategy into personal growth, faith, and redefining success in a world that often defaults to scarcity.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">9141a023-7a3f-4891-bf66-7a0ac2512dcc</guid><itunes:image href="https://artwork.captivate.fm/de488e5b-30e1-4cd8-9382-a74175c0351d/FTC-updated.jpg"/><pubDate>Thu, 26 Feb 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/9141a023-7a3f-4891-bf66-7a0ac2512dcc.mp3" length="125325655" type="audio/mpeg"/><itunes:duration>52:11</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E7 - Fun, Meaning and The Cultures That Work</title><itunes:title>S1, E7 - Fun, Meaning and The Cultures That Work</itunes:title><description><![CDATA[<p>In this episode of From The Culture, Marcus and Amanda explore what culture really is beyond the invisible system that helps us make meaning of the world. They are joined by <strong>Lenore Skenazy</strong> — American speaker, syndicated columnist, author and leading voice behind the free-range parenting movement. The conversation moves into identity, engagement, attention, and the modern struggle to create meaning in a world where we are never bored and rarely still. If culture shapes how we interpret reality, then organisational culture shapes how we think, behave, and decide...often without realizing it.</p><p>The discussion goes beyond parenting. It’s about fear, trust, cultural norms, and how shared beliefs, often unquestioned can influence the systems we build and the freedoms we allow.</p>]]></description><content:encoded><![CDATA[<p>In this episode of From The Culture, Marcus and Amanda explore what culture really is beyond the invisible system that helps us make meaning of the world. They are joined by <strong>Lenore Skenazy</strong> — American speaker, syndicated columnist, author and leading voice behind the free-range parenting movement. The conversation moves into identity, engagement, attention, and the modern struggle to create meaning in a world where we are never bored and rarely still. If culture shapes how we interpret reality, then organisational culture shapes how we think, behave, and decide...often without realizing it.</p><p>The discussion goes beyond parenting. It’s about fear, trust, cultural norms, and how shared beliefs, often unquestioned can influence the systems we build and the freedoms we allow.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">877de27a-7b29-4642-9fd5-f02fc2a96a34</guid><itunes:image href="https://artwork.captivate.fm/f91bddab-711d-4957-acaa-f0b54a9ffdf8/FTC-updated.jpeg"/><pubDate>Thu, 19 Feb 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/877de27a-7b29-4642-9fd5-f02fc2a96a34.mp3" length="148647571" type="audio/mpeg"/><itunes:duration>01:01:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Fun, Meaning and The Cultures That Work with Lenore Skenazy | From The Culture"><podcast:source uri="https://youtu.be/7TUjT1YhfX4"/></podcast:alternateEnclosure></item><item><title>S1, E6 - The Space Where Creativity Happens</title><itunes:title>S1, E6 - The Space Where Creativity Happens</itunes:title><description><![CDATA[<p>Where does creativity really come from? Is it talent, discipline, inspiration… or something else entirely? In this episode, Marcus and Amanda explore the hidden conditions that allow creativity to emerge alongside Alejandro Chavetta (Brand Executive Creative Director at Adobe). From mental space and environment to boredom, constraint, and deep focus, they unpack the psychology and neuroscience behind original thinking. Creativity isn't just for creatives, it’s a cognitive process that fuels innovation, problem-solving, entrepreneurship, and meaningful work. Whether you are a creator, founder, leader, or simply trying to think more clearly, this episode will challenge how you understand the magic or monotony of the creative process.</p>]]></description><content:encoded><![CDATA[<p>Where does creativity really come from? Is it talent, discipline, inspiration… or something else entirely? In this episode, Marcus and Amanda explore the hidden conditions that allow creativity to emerge alongside Alejandro Chavetta (Brand Executive Creative Director at Adobe). From mental space and environment to boredom, constraint, and deep focus, they unpack the psychology and neuroscience behind original thinking. Creativity isn't just for creatives, it’s a cognitive process that fuels innovation, problem-solving, entrepreneurship, and meaningful work. Whether you are a creator, founder, leader, or simply trying to think more clearly, this episode will challenge how you understand the magic or monotony of the creative process.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">d5b5d96b-abff-404b-8535-6e07672c825e</guid><itunes:image href="https://artwork.captivate.fm/d109b623-0133-4783-b767-a37eb134c5b7/FTC-updated.jpeg"/><pubDate>Thu, 12 Feb 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/d5b5d96b-abff-404b-8535-6e07672c825e.mp3" length="180550831" type="audio/mpeg"/><itunes:duration>01:15:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, E5 - The Easy Part About Making Hard Decisions</title><itunes:title>S1, E5 - The Easy Part About Making Hard Decisions</itunes:title><description><![CDATA[<p>In this episode of <em>From The Culture</em>, Marcus Collins and Amanda Slavin dig into one of the most deceptively complicated forces inside every organization: <strong>change</strong>.</p><p>Change isn’t just a strategy, or a punchline, it’s emotional, messy, cultural, and deeply human. They explore trust, resistance, and the role values and shared meaning play in shaping behavior. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From The Culture</em>, Marcus Collins and Amanda Slavin dig into one of the most deceptively complicated forces inside every organization: <strong>change</strong>.</p><p>Change isn’t just a strategy, or a punchline, it’s emotional, messy, cultural, and deeply human. They explore trust, resistance, and the role values and shared meaning play in shaping behavior. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">5ed1b37c-ba4d-483b-8b3e-00b1d482d980</guid><itunes:image href="https://artwork.captivate.fm/82936ab0-95ba-4f07-a1c9-2c5258d0ae27/FTC-updated.jpeg"/><pubDate>Thu, 05 Feb 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/5ed1b37c-ba4d-483b-8b3e-00b1d482d980.mp3" length="182746839" type="audio/mpeg"/><itunes:duration>01:16:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="The Easy Part About Making Hard Decisions | From The Culture"><podcast:source uri="https://youtu.be/Mt8H2VGL3II"/></podcast:alternateEnclosure></item><item><title>S1, EP4 - Navigating The Ghost of Cultures Past</title><itunes:title>S1, EP4 - Navigating The Ghost of Cultures Past</itunes:title><description><![CDATA[<p>In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews <strong>Tariq Hassan</strong>, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at <strong>McDonald’s USA</strong> — Hassan shares practical insights on navigating change and building brands that stay relevant.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews <strong>Tariq Hassan</strong>, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at <strong>McDonald’s USA</strong> — Hassan shares practical insights on navigating change and building brands that stay relevant.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">f588e630-4643-49c9-80e0-c8a5b588b4b5</guid><itunes:image href="https://artwork.captivate.fm/3990a5ea-bb5d-4e5c-8d7b-ab9c24b44c85/FTC-updated.jpg"/><pubDate>Thu, 29 Jan 2026 06:45:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/f588e630-4643-49c9-80e0-c8a5b588b4b5.mp3" length="160098561" type="audio/mpeg"/><itunes:duration>01:06:38</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season></item><item><title>S1, EP3 - The Deceptive Nature of Obviousness</title><itunes:title>S1, EP3 - The Deceptive Nature of Obviousness</itunes:title><description><![CDATA[<p>In this episode of <em>From The Culture</em>, Marcus and Amanda interview Nadia Kokni a leading Business &amp; Marketing Leader (PUMA, Hugo Boss and JD Sports). They discuss why the most important truths about work, culture, and organizations are often hiding in plain sight. They unpack how “obvious” ideas can become invisible, why teams overlook the fundamentals that actually drive performance, and how shared assumptions quietly shape the way organizations think and behave.</p><p>Ultimately, this is a conversation about learning to see again — and how noticing what we usually ignore can unlock healthier cultures, better work, and more meaningful collective outcomes.</p>]]></description><content:encoded><![CDATA[<p>In this episode of <em>From The Culture</em>, Marcus and Amanda interview Nadia Kokni a leading Business &amp; Marketing Leader (PUMA, Hugo Boss and JD Sports). They discuss why the most important truths about work, culture, and organizations are often hiding in plain sight. They unpack how “obvious” ideas can become invisible, why teams overlook the fundamentals that actually drive performance, and how shared assumptions quietly shape the way organizations think and behave.</p><p>Ultimately, this is a conversation about learning to see again — and how noticing what we usually ignore can unlock healthier cultures, better work, and more meaningful collective outcomes.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">32c1f8a9-4ee3-4fbe-9745-0c2297b999e2</guid><itunes:image href="https://artwork.captivate.fm/85445e74-54fb-4533-b979-65eae347d655/FTC-updated.jpg"/><pubDate>Thu, 22 Jan 2026 07:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/32c1f8a9-4ee3-4fbe-9745-0c2297b999e2.mp3" length="119641658" type="audio/mpeg"/><itunes:duration>49:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="The Deceptive Nature of Obviousness With Nadia Kokni | From the Culture"><podcast:source uri="https://youtu.be/e8QpicPbmRs"/></podcast:alternateEnclosure></item><item><title>S1, EP2 - The Re-Founding Fathers, The Importance of Values in an Everchanging World</title><itunes:title>S1, EP2 - The Re-Founding Fathers, The Importance of Values in an Everchanging World</itunes:title><description><![CDATA[<p>In episode two of 'From The Culture', Marcus and Amanda reflecting on their conversation with former IBM CMO Jon Iwata. Drawing on Iwata’s experience interviewing more than 100 founders and entrepreneurs—and his work as a lecturer at Yale School of Management—they explore how business culture is shaped. The discussion digs into the role of values, examining how a company’s culture often initially mirrors its founder, particularly in the context of legacy brands however, over time and through natural business leadership values can and in some cases need to change.</p>]]></description><content:encoded><![CDATA[<p>In episode two of 'From The Culture', Marcus and Amanda reflecting on their conversation with former IBM CMO Jon Iwata. Drawing on Iwata’s experience interviewing more than 100 founders and entrepreneurs—and his work as a lecturer at Yale School of Management—they explore how business culture is shaped. The discussion digs into the role of values, examining how a company’s culture often initially mirrors its founder, particularly in the context of legacy brands however, over time and through natural business leadership values can and in some cases need to change.</p>]]></content:encoded><link><![CDATA[https://youtu.be/KRyzongfLLU]]></link><guid isPermaLink="false">72cfa3ce-336f-4eeb-a023-905a64d852b8</guid><itunes:image href="https://artwork.captivate.fm/c0a24614-931f-4a65-bd96-c6099982cd44/FTC-updated.jpeg"/><pubDate>Thu, 15 Jan 2026 07:05:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/72cfa3ce-336f-4eeb-a023-905a64d852b8.mp3" length="130852806" type="audio/mpeg"/><itunes:duration>54:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="The Re-Founding Fathers | Jon Iwata on Why Values Must Evolve in Modern Business Culture"><podcast:source uri="https://youtu.be/KRyzongfLLU"/></podcast:alternateEnclosure></item><item><title>S1, EP1 - Unlocking Organizations&apos; Greatest Cheat Code</title><itunes:title>S1, EP1 - Unlocking Organizations&apos; Greatest Cheat Code</itunes:title><description><![CDATA[<p>Marcus and Amanda begin their deep dive into the divergent forms of culture and its continual powerful influence by exploring the organizational culture of work. They open season one by delving into the manner by which organizations come together and collaborate which can often take on a mesmeric force amongst the people that buy into it, yet it can often be difficult to discern or define.</p>]]></description><content:encoded><![CDATA[<p>Marcus and Amanda begin their deep dive into the divergent forms of culture and its continual powerful influence by exploring the organizational culture of work. They open season one by delving into the manner by which organizations come together and collaborate which can often take on a mesmeric force amongst the people that buy into it, yet it can often be difficult to discern or define.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">7ccf5221-48e1-4674-a64d-831209bc106d</guid><itunes:image href="https://artwork.captivate.fm/442ef157-72c4-4462-9eb6-6ce2c87c7d3f/FTC-updated.jpg"/><pubDate>Thu, 08 Jan 2026 07:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/7ccf5221-48e1-4674-a64d-831209bc106d.mp3" length="91553209" type="audio/mpeg"/><itunes:duration>38:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season><podcast:transcript url="https://transcripts.captivate.fm/transcript/1abed260-3df8-4d95-bbfb-efc9e0a5f04d/index.html" type="text/html"/><podcast:alternateEnclosure type="video/youtube" title="The Invisible Power That Shapes How Organizations Work | From the Culture"><podcast:source uri="https://youtu.be/Y_vMxjUAmWo"/></podcast:alternateEnclosure></item><item><title>Welcome to From The Culture</title><itunes:title>Welcome to From The Culture</itunes:title><description><![CDATA[<p>From The Culture is a podcast that explores the inner workings of organizational culture, the x-factor that enables companies to thrive, teams to win, and brands to succeed. If culture eats strategy for breakfast then this is the most important conversation in business that you aren't having.</p>]]></description><content:encoded><![CDATA[<p>From The Culture is a podcast that explores the inner workings of organizational culture, the x-factor that enables companies to thrive, teams to win, and brands to succeed. If culture eats strategy for breakfast then this is the most important conversation in business that you aren't having.</p>]]></content:encoded><link><![CDATA[http://www.youtube.com/@FromTheCulturePod]]></link><guid isPermaLink="false">fca31f80-86d1-4b2a-a1fb-318df50a2902</guid><itunes:image href="https://artwork.captivate.fm/61d282a7-c3cf-4158-ae4f-56b21cf7b536/FTC-updated.jpg"/><pubDate>Thu, 08 Jan 2026 05:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/fca31f80-86d1-4b2a-a1fb-318df50a2902.mp3" length="1800358" type="audio/mpeg"/><itunes:duration>00:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>trailer</itunes:episodeType><itunes:season>1</itunes:season><podcast:season>1</podcast:season></item></channel></rss>