There are a lot of pros to having this tool at our disposal, but there are limitations to it and to how it all works.

It is important to understand these strengths as well as their cons.

We also discuss the coming of Chat GPT 4, and it's implications.

It's been too long. I'm very excited to get things underway again here for 2023.

Speaking of 2023, I wanted to create this episode as a way to help those of you who are small business owners and entrepreneurs feel better equipped to create a plan for your marketing in 2023.

There are some great tips here for 2023 planning. We dive deeper into tools to review for your tracking and implementing the 12 Week Year by Brian Moran for your objectives for 2023.

Here is the main outline for the episode.

Sure! Here is an outline for setting goals for marketing efforts in 2023:

• Determine your marketing objectives: What Does Success Look Like? What do you want to achieve with your marketing efforts? Some common objectives include increasing brand awareness, generating leads, driving sales, and improving customer loyalty.
• Identify your target audience: Who are you trying to reach with your marketing efforts? This will help you determine the best channels and tactics to use.
• Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: Your goals should be specific and measurable, so you can track your progress and determine whether you are meeting your objectives. They should also be achievable and relevant to your business, and you should set a specific time frame for achieving them.
• 12 Week Year by Brian Moran
• Four years to a regular year
• Time horizon
• Look at your goals and break them down by weeks
• Then daily actions
• Develop a marketing plan: Based on your goals and objectives, create a plan outlining the specific tactics you will use to reach your target audience and achieve your objectives. This might include tactics such as content marketing, social media marketing, email marketing, and paid advertising.
• Allocate resources: Determine the budget and resources (such as time and staff) that you will need to execute your marketing plan.
• Implement and track your marketing efforts: Put your plan into action and track your progress. Use marketing tools as Tag Manager/Google Analytics to measure the effectiveness of your marketing efforts and make any necessary adjustments.
• Tag Manager
• Google Analytics is changing
• Install GA4
• Facebook Pixel
• Other marketing tool tracking snippets
• TruConversion
• Databoards
• Review and adjust as needed: Regularly review your progress and make any necessary adjustments to your marketing plan to ensure that you meet your goals.

YOU NEED TO DO THIS!

The reality is there are changes that have happened and that are going to happen very soon that you need to be prepared for.

However, this is not as straightforward as one would think it is.

We make sure to talk about creating or claiming your Google Analytics account and verifying that is tracking data.

In the next episode, we will be going over looking over the data within Google analytics in more depth.

We just had 5 -10 years worth of changes get crammed into the past 16 months with the pandemic happening.

Additionally, Google, Facebook, and Apple are all making changes which is affecting how small businesses are able to market now and in the future. These cahnges will impact things moving forward.

This podcast is here to navigate these changes, help you overcome marketing obstacles and take advantage of the new opportunities.

Thanks for listening.