GET DOING THINGS.

Alex Mathers

Craig Burgess — Mon, 11 Oct 2021 11:00:00 +0000

I had a lovely chat with Alex Mathers on the podcast this week. We have a far-ranging conversation about allsorts of things from creating content, using Twitter and not losing your mind whilst doing these things.

About Alex

Alex Mathers is a writer, coach, and illustrator, currently based in: Krakow, Poland.

He writes and speaks about mental health, self-confidence, growing your business, creativity, and cultivating conscious awareness.

Luke Burgis - The cult of experts

Craig Burgess — Tue, 28 Sep 2021 21:00:00 +0000

My goal with this podcast is to try and find legitimately interesting people who can hold a conversation. Luke is one such human. After recently writing his excellent book, Wanting, we spend over an hour talking about nearly everything else other than the book. Especially my favourite topic: the cult of experts.

About Luke

Luke has co-created and led four companies in wellness, consumer products, and technology. He’s currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship where he also teaches business at The Catholic University of America.

Andrew Barry - Courses, learning and promoting

Craig Burgess — Wed, 22 Sep 2021 17:00:00 +0000

It was a pleasure to finally manage to sit down with Andrew and talk to him about courses, learning and how the hell you can actually promote this stuff without losing your mind. We also get into our evolving opinions of Twitter and promoting ourselves in general, how to do it whilst keeping sane, and how best we can launch courses that still feel genuine.

About Andrew

Andrew is the online course guy. He ran the On Deck Course Creator Fellowship for its first and only cohort and continues to work with course creators and companies in online education.

Nick Winkelman - The mind and the body

Craig Burgess — Tue, 07 Sep 2021 06:00:00 +0000

After my first episode with Nick, I immediately wanted him back. This time we were to talk about more esoteric stuff (my words), stuff less related to performance.

It was a pleasure having Nick on again, but we didn't get too deep into philosophy like I wanted to. That's for round 3.

About Nick

Nick Winkelman is the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national (Men and Women) and provincial teams (Leinster, Munster, Connacht, and Ulster).

Benjamin George - The new work revolution

Craig Burgess — Thu, 26 Aug 2021 21:00:00 +0000

I've known and connected with Benjamin through Twitter over the last year, and he's an excellent and wide-ranging thinker. I've been wanting to get him on the podcast for a while but it's mainly my schedule that has made it take this long to get together...

In this chat we talk about everything from NFTs to the modern way of working, and why he recently left his job when he was asked to stop working from home.

You'll enjoy this one.

Colin Landforce - Selling yourself (and lots of weed)

Craig Burgess — Wed, 18 Aug 2021 21:00:00 +0000

Colin is fascinating to me, because he does something that in the UK I couldn't even imagine happening for a long time: he sells weed legally. And not only does he sell weed, he sells a LOT of weed.

As CTO of Unrivaled Brands—a publicly traded cannabis brand—Colin continues to push into new and bigger markets and build something pretty amazing.

I got to sit down with him for nearly an hour and quiz him about how it all works. What about regulation? How do you manage different packaging and product needs in different states? How do you make any money with all these regulations?

And just how do you manage to sell yourself honestly and authentically when there's a stigma attached?

I had a truly excellent conversation here and I hope you enjoy it.

About Colin

Colin is CTO at Unrivalled Brands.

Emmy Sobieski - Staying curious

Craig Burgess — Tue, 10 Aug 2021 21:00:00 +0000

I think Emmy is my spirit animal. After spending a large portion of her life in investing, she casually spends the rest of her time either running ultramarathons, marathons, entering bodybuilding competitions, competing in Dressage and staying curious.

This episode is a fascinating look at how Emmy never stops and why she thinks that is.

About Emmy

Emmy uses perceptive listening in leadership, investing & health.\

Ed Latimore - A time of changing avatars

Craig Burgess — Tue, 03 Aug 2021 15:00:00 +0000

I discovered Ed Latimore on Twitter around 2015/2016. He was one of the only voices I found around that time talking sense on there and I loved everything he wrote. Fast forward quite a few years and it's a real honour for me to get to sit down and chat to him for an hour on the podcast.

This conversation is far-reaching and wide-ranging. We cover a tiny bit about Twitter, but then we really get into some meaningful topics that I think you'll really enjoy. Ed is a great thinker and it was fun to think with him for a while.

About Ed

Ed is a former Heavyweight pro boxer (13-1-1) and full-time author. He writes about how to develop stoic street-smarts and realise your potential.

Chris Williamson - What is enough?

Craig Burgess — Tue, 27 Jul 2021 18:00:00 +0000

What is there really to say about Chris Williamson? A climbing YouTube and podcasting star with his excellent Modern Wisdom podcast, it was an honour to sit down with him for an hour and chat all things self improvement, realty TV, and rather surprisingly: how to work out when you have enough.

We ended up on a tangent that lasts for the majority of the episode here that I think you'll really enjoy, and it's a topic not enough people are discussing in the improvement world.

About Chris

Chris is a Podcaster, YouTuber, TEDx Speaker, Ex-Professional Party Boy. His podcast—Modern Wisdom—has been downloaded over 25 million times.

Alex Paval - Twitter, quitting a job and starting a company

Craig Burgess — Tue, 13 Jul 2021 21:00:00 +0000

I met Alex on Twitter when he was first starting out and immediately became curious about the mind maps he was sharing and his friendly attitude. We got along, and then a while ago I put a call out to invite people on my podcast on Twitter. He was one of the first to fill it out and now we're finally sitting down to chat!

About Alex

The mind-maps guy. Your best friend.

Founder, software developer, and team builder at http://nokto.eu

Nick Winkelman - High performance, communication and coaching

Craig Burgess — Tue, 06 Jul 2021 21:00:00 +0000

Nick Winkelman is my perfect kind of guest. Well-read, intelligent and knows things beyond his own realm of expertise—we had a lot of fun with this conversation. After having the pleasure of chatting with him on Clubhouse a while back I knew I needed to chat to him in more detail in the long-form arena.

About Nick

Phil Hagspiel - Building a mind vault

Craig Burgess — Mon, 05 Jul 2021 21:00:00 +0000

Phil is a bonafide interesting person. His day job is in the startup world, but his evening pursuits are about self-mastery and philosophy. This was a truly fascinating conversation, and I've already booked him back on for a round two in (hopefully) August 2021.

About Phil

Phil is building Mind Vault: a new portal to powerful ideas.

TECTONY

Craig Burgess — Tue, 29 Jun 2021 21:00:00 +0000

About Tony

Tony is a Google Data Engineer specialising in working with small local businesses.

Jesse J. Anderson

Craig Burgess — Wed, 23 Jun 2021 14:00:00 +0000

About Jesse

Jesse is a lifelong creative with ADHD.

Art Lapinsch - The journey to become a full-time creator

Craig Burgess — Wed, 16 Jun 2021 14:00:00 +0000

Art is a former startup founder who is now trying to become a full-time creator.

We had an interesting long-form conversation about Art's journey, why he's getting out of the startup game, and what being a creator means to him.

Bob DePasquale - Facing adversity and finding fulfilment

Craig Burgess — Tue, 08 Jun 2021 21:00:00 +0000

Bob had me on his podcast a while ago and we had a great conversation.

As is now often customary for me in these instances, I then asked Bob to come on my podcast so we could continue our interesting conversation.

Bob is inspiring, and his attitude to life is probably one of the most impressive from anyone I've ever had on my podcast.

About Bob

Bob is an advocate of stewardship. He has always believed in taking care of the things that he has been blessed with. It is his mission to help others in doing the same.

Bob’s perspective derives from a battle with cancer at age 18. After growing up an only child it wasn’t until he was legally an adult that he felt alone. Having his life threatened at such a young age lead to a unique view of the gift that is vitality.

Paul LeCrone...just got his vaccine

Craig Burgess — Sat, 29 May 2021 21:00:00 +0000

Paul asked me onto his excellent podcast a while back and I was struck by how deep he researched me and also his great questions.

I think we ended up chatting for about 2 hours.

After coming on the podcast once, I invited Paul on again. This time straight after he's had his vaccine.

About Paul

Paul is a teacher, blogger, podcaster, and documentarian of the world’s best online courses and communities.

Cam Houser - How to get comfortable on video

Craig Burgess — Sun, 23 May 2021 21:00:00 +0000

Cam wants to make Zoom facilitation require walk-on music and end credits. That's an ambition I can get on-board with.

In this far-reaching conversation we talk a lot about Zoom. How do we get by this new and crazy world where lots of us are making friends, having business meetings and running most of our lives across the Zoom grid?

We then start to go off an a tangent probably half-way through and talk about nuance and a whole load of other stuff.

About Cam

Cam is an award-winning facilitator of online workshops, entrepreneurship educator, and video instructor. He teaches a course called Minimum Viable Video.

Corey McComb - Productivity is for robots

Craig Burgess — Tue, 18 May 2021 21:00:00 +0000

In 2018 Corey was HUSTLING. Guitar player, full-time copywriter, side-hustles. Trying to build an audience. Then he realised:

"I'm competing with robots."

Shortly after he started writing his bestselling book, Productivity is for Robots. And that's what I want to discuss with him today.

John McDavitt - Being creative

Craig Burgess — Sun, 16 May 2021 21:00:00 +0000

From Hollywood to t-shirts to the toy industry to illustration and lots of places in-between, John is an interesting guy.

John invited me on his podcast a few weeks ago and we hit it off straight away. In this return leg I got to ask John about his story which is just way more fascinating than mine, and I got to really understand what makes John tick as a creative.

About John

John is a ‘DRAWer’ who helps clients to visually communicate their ideas, bringing them closer to reality.

John works in the toy and consumer product world brainstorming concepts, design for manufacturing, package design and marketing.

John is also the host of The Breakthrough Creative. A podcast and YouTube show where creatives and business professionals share their experiences about the business of art and the art of business.

Danny Miranda - How to stay consistent

Craig Burgess — Thu, 13 May 2021 21:00:00 +0000

It was time for Round 2 with Danny Miranda.

I first had the chance to chat to Danny waaaay back on an early podcast episode and I'm so excited to have him back.

Since we last spoke he's hit over 100 episodes on his very excellent podcast, and I want to talk to him about how he's stayed consistent.

About Danny

Danny Miranda is a lover of life. He is a writer, podcaster, and high energy advocate. He believes any day he is fulfilling his ultimate mission in life – to make the world happier, healthier, and wiser – is a good one. He enjoys floating on this rock in space and pursuing his highest version.

Craig vs Blake Emal - How to grow your Twitter following

Craig Burgess — Tue, 11 May 2021 21:00:00 +0000

I met Blake last year and we hit it off...not. We generally spend our time just insulting each other.

This episode may have elements of me insulting Blake, and Blake insulting me. We may talk about Twitter, marketing, being a CMO, why he decided to make Float and maybe more insults.

The Stoic Empire - How to avoid wasting your life (Twitter Spaces chat)

Craig Burgess — Fri, 07 May 2021 21:00:00 +0000

I recently had a chat with The Stoic Empire on a Twitter Spaces chat about the thread that we collaborated on: "How to avoid wasting your life".

It was almost like a radio phone-in show where we had people asking very thoughtful questions and we did our best to answer them.

This was a lot of fun and we'll probably do something similar again soon...if I can work out how to make the Twitter Spaces audio output a bit better.

Ritesh Reddy - The art of fun

Craig Burgess — Thu, 06 May 2021 21:00:00 +0000

About Ritesh

Ritesh decided at 40 years old it was time to retire. Pack up the businesses, live his life how he wanted to with no plans whatsoever. I found this fascinating and I really wanted to get him on the podcast. What ensued was a conversation about being busy, productivity and that all-important question: purpose.

Dave Pannell - The art of niching down

Craig Burgess — Fri, 30 Apr 2021 21:00:00 +0000

Dave was my first boss when I got my first proper design job, so it'll be weird to chat again to my old boss.

In this episode we talk a lot about culture and how to measure it, create it, and how that connects to creativity.

About Dave

David Pannell is the co-founder of Vegan Business Tribe and a passionate advocate for the vegan business scene.

Having spent over 20 years helping businesses grow and acting as a former ambassador for the Chartered Institute of Marketing, David launched Vegan Business Tribe with his partner Lisa Fox in 2020 to align his passion with how he made a living. David is also the presenter of the weekly Vegan Business Tribe Podcast and the official UK agent for The Vegan Society's vegan trademark scheme. His partner Lisa writes the monthly business column in Vegan Food & Living Magazine, the UK's best-selling vegan publication.

Vegan Business Tribe is a community of over a thousand vegan businesses owners and entrepreneurs.

Arvid Kahl & Jamie Russo - How to build your personal brand

Craig Burgess — Fri, 23 Apr 2021 21:00:00 +0000

Arvid, Jamie and I enjoyed chatting so much about audience building last time that we thought we'd do it again!

This time we're talking about building a personal brand, consistency, and following your passions.

About Arvid

Arvid writes about building sustainable businesses at The Bootstrapped Founder.

About Jamie

Jamie is a writer based in Brooklyn, NY. Jamie wrote The Underdog Paradox. It is now a #1 Amazon Bestseller, in 10,000+ bookstores, and 130+ countries.

Ken King - Creativity, education and high performance

Craig Burgess — Thu, 15 Apr 2021 21:00:00 +0000

I've known Ken for a while after we first connected on Instagram through my visual account. I had the pleasure of being on his podcast a month or two back and now we get to have a go at the return leg!

In this episode we talk a lot about culture and how to measure it, create it, and how that connects to creativity.

About Ken

Ken is the founder of Boost Innovation, which builds technology and training for culture and performance. He has over a decade of college basketball coaching experience mixed with years of private consulting and training in performance ,culture, and inclusion.

His focus now is empowering his team of experts to build tech that accurately measured culture to improve the workplace and sport for all those in them. He currently reside in Calgary, Canada where he also teaches at a local university.

I just made my first NFT!

Craig Burgess — Thu, 08 Apr 2021 21:00:00 +0000

You can see it over here

https://rarible.com/token/0x60f80121c31a0d46b5279700f9df786054aa5ee5:756821:0xe317810ae5a074a29531ca5d861a77012a108fdd

Paul Spinak - How to make a living being creative

Craig Burgess — Tue, 06 Apr 2021 21:00:00 +0000

About Paul (in his own words)

As far back as I can remember, being creative has always been a part of my DNA, something to figure out and something that fuelled me. Until recently I never stopped to ask myself why. The answer is quite simple.

Being creative gives me a sense of balance like nothing else. When I’m in that place, a place where my mind and my hands are one (“the zone” if you will), I am at peace. That peace can only be described as a cleanly struck chord that resonates within me. And like a chord, it doesn’t ring forever. This is where discipline has its merits.

Robbie Crabtree - How to brand your voice

Craig Burgess — Fri, 02 Apr 2021 21:00:00 +0000

Robbie Crabtree is back!

Find out more about Robbie:

https://twitter.com/RobbieCrab

Join his Performative Speaking course:

https://www.beondeck.com/performative-speaking

Mustafa Khundmiri - Audience-building and the creator economy

Craig Burgess — Tue, 23 Mar 2021 12:00:00 +0000

Is there anybody who I get on the podcast these days that I haven't met on Twitter?

Mustafa is another one. I was thankful to make friends with him early in his Twitter "career", and it's been amazing to see his progress.

We're going to talk about what Mustafa is good at: audience-building and the creator economy.

About Mustafa

Mustafa is a creator primarily on Twitter right now who has just released his first product: "Cold Email That Works".

Paul LeCrone - How to have better conversations

Craig Burgess — Mon, 15 Mar 2021 12:00:00 +0000

Paul asked me onto his excellent podcast a while back and I was struck by how deep he researched me and also his great questions.

I think we ended up chatting for about 2 hours.

After that I knew I needed to return the favour so we could have Paul and Craig Round 2.

About Paul

Paul is a teacher, blogger, podcaster, and documentarian of the world’s best online courses and communities.

Tom Hirst - Growing your expertise and promoting yourself online

Craig Burgess — Thu, 11 Mar 2021 21:00:00 +0000

Tom is the first person I've ever interviewed on the podcast with a Yorkshire accent and he's also from Barnsley.

He was my original inspiration to start taking Twitter seriously in February 2020 and he continues to be an inspiration with the way he approaches business and promoting himself online.

We'll be chatting about how to build your expertise and promoting yourself online: something Tom has become an expert at.

About Tom

Tom is a web development consultant and freelancing mentor working with people around the world from my home office in Wakefield (near Leeds), UK.

Arvid Kahl & Jamie Russo - How to sell to your audience and not feel guilty

Craig Burgess — Tue, 09 Mar 2021 15:00:00 +0000

Arvid, Jamie and I enjoyed chatting so much about audience building last time that we thought we'd do it again!

This time we're talking about selling to your audience. Once you've built a sustainable audience, what do you do next? Should you feel guilty? Should you use Gumroad? How do do it and not feel like a scam?

About Arvid

Arvid writes about building sustainable businesses at The Bootstrapped Founder.

About Jamie

Jamie is a writer based in Brooklyn, NY. Jamie wrote The Underdog Paradox. It is now a #1 Amazon Bestseller, in 10,000+ bookstores, and 130+ countries.

León Castillo - How to achieve peak performance

Craig Burgess — Mon, 08 Mar 2021 13:00:00 +0000

I first discovered Leon last year on Twitter and became fascinated by his insights into self-improvement. He provides excellent value on Twitter and I highly recommend you following.

We've had this queued up for a while now and I've been excited. It's extra-special because this is the 200th episode!

About Leon

Leon helps entrepreneurs transform their performance using real data and 2x, 5x or even 10x their businesses in 3 months.

Norm Chella - Polymaths and Podcasting

Craig Burgess — Mon, 08 Mar 2021 09:00:00 +0000

Norm is back!

Norm was previously one of my first guests to my new conversations format and I've been trying to line up another chat with him since. Norm is everything podcasts...but today I want to talk to him more about polymaths.

Maybe a bit about podcasting too. And maybe Clubhouse.

About Norm

Norm interviews people, builds communities and creates things. He's Ex-Head of Marketing at a Japanese FinTech company.

Norm is the the host of Podlovers Asia, RoamFM, AntiFool, Tempered Fables and other shows.

He provides freelance work for podcasting companies as a rainmaker (copywriter, digital marketer, producer, etc.).

Leslie Mathys - A live design session in Figma

Craig Burgess — Tue, 16 Feb 2021 21:00:00 +0000

Note: this episode is best watched on my YouTube channel. Here's the link: https://www.youtube.com/watch?v=yfCDDLrRnWc

Leslie joined my visual community Daily Visual and has took off making designs ever since.

He's quickly developed a great eye for design and he suggested we do the podcast slightly differently tonight—live streaming some visual-making!

We spoke about how Leslie got into making design work, what's next for him, and we made some live visuals.

Brendan Gahan - How to build audiences and influence people

Craig Burgess — Thu, 11 Feb 2021 17:00:00 +0000

I discovered Brendan on Twitter a few months ago after he said very nice things about my visuals. We chatted a few times and then I discovered he shared really useful insights into social and influencer marketing regularly.

I had to take this opportunity to get him on the podcast.

About Brendan

Brendan is Partner & Chief Social Officer at independent creative agency Mekanism.

He's been working in social media & influencer marketing for 15 years. Brendan was among the first to do influencer marketing on YouTube back in 2006. He's worked on award winning and innovative social campaigns for brands such as Mountain Dew, Unilever, Amazon, and The Olympics.

He was named to the Forbes 30 Under 30 list in 2012 and is a member of Vidcon’s Advisory Board.

Read more about Brendan:

https://brendangahan.com/start-here/

https://www.tiktok.com/@brendangahan

https://twitter.com/brendangahan

Arvid Kahl & Jamie Russo - How to build an audience and make a living

Craig Burgess — Thu, 28 Jan 2021 21:00:00 +0000

I was chatting to Arvid and Jamie on Twitter when Alex Paval chimes in.

"I know this is too early, but you guys are a trio I would love to hear together"

I agreed. So we made it happen.

About Arvid:

Arvid writes about building sustainable businesses at The Bootstrapped Founder.

Read more about Arvid:

http://zerotosold.com

http://audiencefirst.link

http://permanent.link

About Jamie:

Jamie is a writer based in Brooklyn, NY. Jamie wrote The Underdog Paradox. It is now a #1 Amazon Bestseller, in 10,000+ bookstores, and 130+ countries.

Read more about Jamie:

https://twitter.com/jamierusso

https://jamierusso.me/book

Jack Butcher - How to Visualize Value

Craig Burgess — Wed, 27 Jan 2021 21:00:00 +0000

Jack started Visualize Value, his brand dedicated to creating content, community and courses for building independent income on the internet.

I discovered him last year on Twitter around January 2020. I joined the VV community and it has continued to change my life ever since.

Read more about Jack:

https://www.value.app

https://twitter.com/jackbutcher

https://twitter.com/visualizevalue

Jamie Russo - The Underdog Paradox

Craig Burgess — Tue, 19 Jan 2021 21:00:00 +0000

Jamie is another person I've had the pleasure of meeting through Twitter. I've wanted to get him on the podcast for a while and when I spotted a slot opened up for me I wanted him on IMMEDIATELY. We'll be talking about his new book—The Underdog Paradox—and what made him write it.

About Jamie:

Jamie is a writer based in Brooklyn, NY. Jamie wrote The Underdog Paradox. It is now a #1 Amazon Bestseller, in 10,000+ bookstores, and 130+ countries.

Read more about Jamie:

https://twitter.com/jamierusso

https://jamierusso.me/book

Charles Burdett - How to be a better designer

Craig Burgess — Wed, 13 Jan 2021 09:00:00 +0000

I met Charles through the Visualize Value community early in 2020 and I enjoyed his straight-talking feedback and ways of looking at the world. Since then I've spoken to him a lot—especially on Twitter—and I always enjoy our thoughtful conversations.

My hope with this episode is to answer an eternal question: how do you get better as a designer?

About Charles:

Charles Burdett is the founder of Product Club (http://product.club), a community that helps product teams create a design-led culture in their organisation with workshops and storytelling.

Read more about Charles:

https://chxrles.com/about

https://product.club

https://twitter.com/durablestretch

Is there such thing as work/life balance?

Craig Burgess — Mon, 11 Jan 2021 20:35:00 +0000

This is the first solo episode I've done in a while.

It's about a topic close to my heart: work/life balance and hard work.

Joey Doughty - The Psypreneur will see you now...

Craig Burgess — Sat, 02 Jan 2021 21:00:00 +0000

I met Joey through Twitter earlier this year and I've been fascinated watching his journey on Twitter.

Now at 15,000 followers at the time of recording, he's grown massively this year.

I want to talk to him about this and his physical transformation.

About Joey:

Joey Doughty, also known as Psypreneur, is an elite performance coach for freelancers, entrepreneurs, and 9-5ers.

With his psychology-based programs and content, he rewires your brain so you can get more out of business and life with the same 24 hours we all have.

Read more about Joey:

https://twitter.com/Psypreneur

Christian Genco - How to be prolific

Craig Burgess — Sun, 27 Dec 2020 21:00:00 +0000

I'm looking forward to asking Christian the question that everybody always asks me: "How do you get it all done?"

Also: WHY SHOULD WE LEARN TO CODE?

We'll be talking about doing things, how to learn coding and more importantly: WHY you should learn to code.

About Christian

Christian retired at 22 after starting a software business that runs itself. Now he helps entrepreneurs automate their businesses and live healthier lives.

Read more about Christian

https://christian.gen.co/

https://twitter.com/cgenco

His excellent TEDx talk: https://www.youtube.com/watch?v=xfBWk4nw440&feature=youtu.be

Carl Leducq - Starting a podcast and producing video games

Craig Burgess — Wed, 23 Dec 2020 15:30:00 +0000

Carl is a 26 year old Video Game Developer & Content Creator based in Auckland, New Zealand.

In the mornings he is building his online presence through his Carl's Curious Podcast and creating content around Productivity, Self-Development & Game-Development.

During the day, he works as a Production Coordinator for RocketWerkz with a team of 50+, building a new survival game called ICARUS.

He is newly married, loves his morning cup of tea and mint chocolate ice cream, and cannot wait to be reunited with his little dog, Lola

Read more about Carl:

https://carlscontent.carrd.co/

https://open.spotify.com/show/4VkZKwW3NRN4CySAABnb83

https://twitter.com/CarlsContent

Justin Mikolay and Matthew Kobach - We're cooking up a little something...

Craig Burgess — Sat, 12 Dec 2020 21:00:00 +0000

Justin, Matthew and I are cooking up a little something together and we've been working on it for a few months. Originally this episode was just going to be Justin and I having a chat, then Justin suggested we bring Matthew in too.

We'll have a little chat about what we're working on and see where it goes from there.

About Justin:

Justin summarises the Big Ideas of the Most Interesting People on Twitter. He's a Content creator for Gumroad and former speechwriter - Mattis, Petraeus, Panetta.

Read more about Justin:

https://letter.substack.com

https://twitter.com/jmikolay

About Matthew:

Matthew is a social media expert (is this the best way to describe him? I don't know) and is currently heading up content marketing at Fast's. Before that, he was the digital and social manager at The New York Stock Exchange. Matthew is probably most well-known on Twitter with a following of over 85,000.

Read more about Matthew:

https://twitter.com/mkobach

https://twitter.com/fast

Watch on YouTube:

https://www.youtube.com/watch?v=SsdKp4R7xxY

Eddy Quan - Ex-corporate worker to writer—how to upgrade

Craig Burgess — Mon, 07 Dec 2020 21:00:00 +0000

Eddy Quan runs the very popular @waronweakness Twitter account that I've followed for a long time.

I'm keen to chat to him about self-improvement and his Twitter journey from zero-19,000 followers.

About Eddy

Eddy is an ex-corporate worker turned writer. He writes about how to upgrade your brain so you can "hack" reality and win the game of life.

Read more about Eddy:

https://gum.co/wow-book-club

https://twitter.com/waronweakness

Tony Gibbs - Brand-professional-martial-artist-guitar-player-gamer-polymath

Craig Burgess — Sun, 06 Dec 2020 21:00:00 +0000

I met Tony at the beginning of this year after joining a visual community together. I then discovered he lived near me, thought a lot of the same things as me and even enjoyed video games. I've been keen to sit down with him and chat about lots of things.

This conversation is mostly about video games.

About Tony:

Tony Gibbs is a brand professional that works with indie consultants on strategy and design. He’s also a podcaster, serial polymath, avid reader, martial artist, occasional guitarist and long-time lover of video games.

Read more about Tony:

https://twitter.com/letsmarque

http://www.buildingbusinessbrands.co.uk

https://letsmarque.it

Naeem Parvez - Selling CDs at 14 to Vice President at 29

Craig Burgess — Tue, 24 Nov 2020 17:00:00 +0000

I e-met Naeem inside the Visualize Value community early in February, and we've had lots of text-based chats since then. We've actually never talked out loud so this is finally the opportunity.

Naeem has done lots of things but has primarily made a career in sales.

From selling CDs at 14 to Vice President (not that kind) at 29 to now joining forces with his wife in his own start-up, he's done a lot.

I'm keen to talk to him about sales, product management, marketing and working with your wife...

Read more about Naeem:

https://nparvez.com

http://twitter.com/theotherparvez

Danny Miranda - How to be the happiest person in the world

Craig Burgess — Tue, 17 Nov 2020 21:00:00 +0000

I got to sit down with the Official Happiest Person In The World—Danny Miranda.

I had a lot of fun with Danny. Danny is the kind of guy who peps you up in a 10 minute conversation. I was lucky enough to sit down with him for an entire hour.

About Danny:

Read more about Danny:

http://dannymiranda.com

https://twitter.com/heydannymiranda

http://dannymiranda.com/tuesday

Connor Fowler - Personal branding and claiming your name on the web

Craig Burgess — Wed, 11 Nov 2020 21:00:00 +0000

Connor and I have known each other for a little while now, and I’ve got him on the podcast to discuss personal branding. We both come from two different approaches to building a design career: I built an agency, and he has always used his name.

I’m keen to talk to him about that and claiming your own name on the web.

About Connor:

Connor is a brand designer who helps transform startups and businesses into trustworthy brands. He creates foundational design systems that make every brand communication crystal clear.

Kieran Moran - Mental models, psychology and productivity (sort of)

Craig Burgess — Tue, 03 Nov 2020 21:00:00 +0000

Kieran was one of the first people to answer my call of speaking to random people on Twitter, and here we are!

Currently studying psychology in advertising, this should be a very interesting conversation indeed.

About Kieran:

Kieran is an advertising student who writes about psychology in advertising.

Jon Persson - Productivity, discipline and self-promotion

Craig Burgess — Mon, 02 Nov 2020 21:00:00 +0000

It’s an extra special bumper Monday episode this week! Jon and I were so keen to chat again that we’ve found time outside of the Tuesday slot to get together to chat again.

This time we’re talking productivity, discipline and self-promotion. I’m all about those things so I was very fired up for this one.

About Jon:

Jon Persson is a college drop-out and self-taught brand strategist and identity designer based in Sweden. He works with clients at http://cultmethod.com and is building his own media company at http://outsiderview.com. He spends his free time reading German and Japanese literature, going to church, and very occasionally playing tennis.

Norm Chella - Making a better podcast

Craig Burgess — Wed, 28 Oct 2020 21:00:00 +0000

This week I talk to Norm Chella, a fellow podcasting enthusiast and currently hosting and producing Roam.fm (alongside many other things).

Norman Chella is the Podcast Rainmaker at ThatsTheNorm, hosting 6 podcasts, producing shows for clients and gives keynotes on Asia's podcasting ecosystem.

Some of his shows range from talking about Roam Research and networked thinking to Asian podcasting, fiction and much more. He is also a SuperLearner Certified Coach on Memory and Speedreading.

Find out more about Norm:

https://twitter.com/NormanChella

https://normanchella.com

https://thatsthenorm.com

https://roamresearch.com/#/app/RoamFM...

Alexander Yolevski - The polymath curse and being an anti-procrastinator

Craig Burgess — Mon, 26 Oct 2020 21:00:00 +0000

Despite struggling to pronounce his name, I had a lot of fun talking to Alex for 45 minutes about how he used to be on TV, design, marketing, and a lot about the mental side of running your own business.

We're very similar in a lot of ways and it was really fun to talk to somebody so like-minded.

Find out more about Alexander Yolevski:

Twitter

Jon Persson - Branding, design and running an agency

Craig Burgess — Sat, 24 Oct 2020 21:00:00 +0000

This week I spoke to Jon Persson.

Jon is like me—he runs his own agency. He calls himself a brand expert, and we dug into branding, design, and what it's like in the world of marketing.

Find out more about Jon:

https://twitter.com/jonlpersson

Robbie Crabtree - Performative speaking and how to deliver better public performances

Craig Burgess — Tue, 20 Oct 2020 21:00:00 +0000

This week I spoke to Robbie Crabtree.

I spoke to Robbie about his new course—Performative Speaking.

Find out more about Robbie:

https://twitter.com/RobbieCrab

Shashwat Eternal - Writing your first book

Craig Burgess — Mon, 12 Oct 2020 21:00:00 +0000

This week I spoke to Shashwat Eternal—my first guest who I'd never even spoken to when I arranged this call.

This is our first ever conversation. In it we speak about how to get started, hip hop, books and lots of other stuff from a creator mindset.

Find out more about Shashwat:

https://twitter.com/ShashwatEternal

Brian Ball - How to build a product that pays you for 12 years (and counting)

Craig Burgess — Thu, 08 Oct 2020 21:00:00 +0000

This week I spoke to Brian Ball—somebody I met through a couple of online communities over the last few months and we got on well.

Brian Ball made AppZapper 12/13 years ago. He's mostly lived off the profits of this ever since. We talk about this, Apple's increasing app monopoly and lots of other stuff.

Find out more about Brian:

https://appzapper.com
https://twitter.com/makethisbutter

Elias Puurunen - How to live-stream your first event

Craig Burgess — Thu, 01 Oct 2020 13:00:00 +0000

For the first time ever I had a conversation with somebody on my podcast.

Elias Puurunen is a live-streaming expert and founder of Tractus, a virtual event platform.

Find out more about Elias:

https://www.tractus.ca
https://twitter.com/AgFinn
https://www.lstupodcast.com

Why I keep failing 75 Hard

Craig Burgess — Sun, 20 Sep 2020 13:00:00 +0000

A couple of weeks ago I got introduced to 75 Hard.

Since then I've failed it 3 times.

In this episode, I explore what's going wrong.

Ramble Number One

Craig Burgess — Sat, 05 Sep 2020 18:00:00 +0000

I've tried a new format for today—I went for a walk.

Every Sunday I'll be releasing an episode where I ramble along a walk around things that have interested me this week.

Here's what I talked about:

75 hard
How my Twitter is going
Why I don’t talk about design or marketing barely ever—even though it takes up 80% of my time
Content production means looking to the 3-5 years, not months

0 - 0.1

Craig Burgess — Fri, 28 Aug 2020 21:00:00 +0000

Going from 0 - 1 is difficult when we're starting something.

Going from 0 - 0.1 is even harder. Just beginning is tough.

Let's talk about how I'm experiencing this right now with my super secret Twitter account.

How to make a visual account whilst having no design skills

Craig Burgess — Fri, 14 Aug 2020 21:00:00 +0000

Visual Twitter is exploding right now: people are setting up accounts everywhere that are mostly made up of visuals.

I think it’s one of the most positive trends to happen to twitter in the 12 years I’ve been using it.

I want to show you how to start your own visual account (even if you’re not a designer), why you should, and what you can learn from Visual Twitter even if you don’t fancy it.

Links I mention in here

Making more things leads to more people listening

Craig Burgess — Tue, 11 Aug 2020 21:00:00 +0000

Some of you may remember I decided to start podcasting daily again.

It’s been 2 weeks now so I thought it was about time I gave you a bit of a review.

What can you learn from creating something every day?

Let’s find out.

The value tipping point

Craig Burgess — Mon, 10 Aug 2020 21:00:00 +0000

Every second there’s around 6,000 tweets written on Twitter. That’s 350,000 tweets per minute, 500 million tweets per day and 200 billion per year.

(Thanks David Sayce for these figures)

That’s a lot of tweets.

Trying to make your 1 tweet stand out amongst 6,000 is hard. Trying to make your 1 tweet stand out amongst the other 350,000 that got posted that minute is even harder.

So what do you do?

In short: create a value tipping point.

True fans instead of fans at all costs

Craig Burgess — Sun, 09 Aug 2020 21:00:00 +0000

I have a theory I want to share with you.

It’s quite controversial.

Here it is: I don’t think it’s a good idea to grow your Twitter account quickly.

I think it’s better to grow true fans slowly than creating followers at all costs.

Let me explain why.

Building a niche of anvils and feathers

Craig Burgess — Fri, 07 Aug 2020 21:00:00 +0000

When I say the N word people shudder.

Niche.

Other than talking about invoicing, niche is one of the only words I can say to my clients that makes them nervous.

They look at me funny. Like I’ve just asked them to sell their babies or kill their dog.

I don’t want you to sell your babies or kill your dog. Or any other animal for that matter.

I want to talk to you about nests, anvils and feathers.

How to fix “I have no ideas” in 24 hours

Craig Burgess — Thu, 06 Aug 2020 21:00:00 +0000

How many times have you said any of these things?

“I have no ideas”?

“My mind has gone blank”

My personal favourite is: “I just can’t think of anything to say”.

I call it Blank Page Syndrome (so do other people—I didn’t invent the term).

It really annoys me when people say “I have no ideas”. It shouldn’t annoy me I _know_, but it does. It annoys me even more when I say it _to myself_.

Why does it annoy me more than the last season of Game of Thrones?

The simplest reason is: you saying “I have no ideas” isn’t true.

It’s never true.

You've only just began

Craig Burgess — Wed, 05 Aug 2020 21:00:00 +0000

If you're 2 weeks in, you've only just began.

Even if you're a year in, you've only just began.

Even if you're 10 years in, you've only just began.

Be careful of copying anomalies

Craig Burgess — Tue, 04 Aug 2020 21:00:00 +0000

When you are looking to replicate people's tactics whilst you are building an audience be careful that you don't copy an anomaly.

I Am+

Craig Burgess — Sun, 02 Aug 2020 21:00:00 +0000

In today's slightly longer Sunday episode I talk about the idea that you are not defined by your job.

You are not pigeonholed by your past experiences.

You are you.

"Here's what" not "This is"

Craig Burgess — Sat, 01 Aug 2020 19:00:00 +0000

It's more powerful to share content from a point of view of "here's what I've learned" rather than saying "This is correct".

One way will get people to listen. The other way will just rile people up.

Let me try and explain.

Do things daily

Craig Burgess — Fri, 31 Jul 2020 12:30:00 +0000

As you know, I'm a big proponent of doing things daily.

I approach most of my content production in a daily fashion. I publish a daily podcast, I make daily images for ProduceMore and I've taken on many other daily tasks in the past.

I think it's the best way to build an audience.

Let me tell you why.

Please, go rest

Craig Burgess — Thu, 30 Jul 2020 12:00:00 +0000

The only message you probably need to hear today is this one.

I know I did.

1000 true fans with 2000 people

Craig Burgess — Mon, 27 Jul 2020 21:00:00 +0000

There's 2 main ways to build an audience:

1000 true fans from 2000 people
1000 true fans from 100,000 people

Both require very different methods. Today, I briefly discuss them.

Kevin Kelly's 1000 True Fans article

Give it a year

Craig Burgess — Sun, 26 Jul 2020 17:00:00 +0000

What happens when you give something a year instead of giving up after two weeks?

Let's talk about that.

People Won't Give You 2 Hours of Their Time

Craig Burgess — Sat, 25 Jul 2020 12:30:00 +0000

I'm trying a new format - 6 episodes a week short form and 1 long form.

These will be quicker episodes and shorter ideas designed to get you to think about design, marketing or life.

This one is about how people won't give you 2 hours of their

Shout outs

Norman Chella has just put out my chat with him on his podcast

I've just released my new book called Press Start

I also mention The Content Onion

Why I think it's so hard to finish things (and how to fix it)

Craig Burgess — Wed, 24 Jun 2020 21:00:00 +0000

Beyond starting things, it's even harder to finish them. This is something I constantly struggle with so I thought I'd share my thoughts.

CONNECT WITH ME:

Web: https://getdoingthings.com/

Twitter: https://twitter.com/craigburgess

Instagram: http://www.instagram.com/craigburgess

Podcast: https://getdoingthings.com/podcast

Buy Extreme Production: https://getdoingthings.com/extreme-production-book

Make something for you first

Craig Burgess — Wed, 10 Jun 2020 21:00:00 +0000

About why I abandoned my digital design course and started writing a new book.

Sorry about the video disappearing towards the end: my camera ran out of battery...

Become a beta tester of Press Start: https://mailchi.mp/c8f989287e59/press-start-beta-tester

CONNECT WITH ME:

Web: https://getdoingthings.com/

Twitter: https://twitter.com/craigburgess

Instagram: http://www.instagram.com/craigburgess

Podcast: https://getdoingthings.com/podcast

Buy Extreme Production: https://getdoingthings.com/extreme-production-book

Why I think it's so hard to start something (and how to fix it)

Craig Burgess — Mon, 01 Jun 2020 21:00:00 +0000

It's tough to start things.

Getting over the feelings of inadequecy, imposter syndrome, overthinking. They're all challenging.

I've been thinking a lot about overthinking the last few weeks.

Here's why I think its so hard to start something—and what we can do to fix it.

Over and Over

Craig Burgess — Sat, 30 May 2020 18:00:00 +0000

On October 2017 I recorded a podcast about worrying about who I am.

On 20th April 2020 I recorded almost exactly the same episode with The Good Syndrome.

Repeating yourself is good. This episode tells you why.

Content Satellites

Craig Burgess — Wed, 20 May 2020 21:00:00 +0000

In this video I talk about the idea of creating swirling pieces of content around you.

Related tweet thread: https://twitter.com/craigburgess/status/1262503271517863937?s=21

Content+

Craig Burgess — Mon, 11 May 2020 21:00:00 +0000

How can you make more content than anybody else you know without feeling overwhelmed and going a little bit mental?

Instead of making content, let's talk about making content...plus.

Design Course Diaries #2 - Steady Progress

Craig Burgess — Sun, 26 Apr 2020 21:00:00 +0000

As I mentioned last time—I'm recording a video course about design.

I thought it's time we looked in at my progress so far (so progress), and let me explain to you what's been going right and what's been going wrong.

The Good Syndrome

Craig Burgess — Mon, 20 Apr 2020 21:00:00 +0000

What's the thing that holds you back from getting starting making content?

Videos? Podcasts?

It's usually that we're scared. But we're not just scared, we're scared of one thing: we're scared of being bad.

Design Course Diaries #1 - I thought I'd be finished by now!

Craig Burgess — Tue, 14 Apr 2020 19:00:00 +0000

I've spent the last 7 days setting myself a challenge: can I record a FULL video design course in just 7 days?

The answer—rather predictably—was no. But I've learned a lot, and I'm here to share what I've learned, and continue to learn.

Steal Your Permission

Craig Burgess — Mon, 06 Apr 2020 21:00:00 +0000

Stop letting others dictate what you do.

Stop waiting for permission.

Go steal it.

Taking Twitter Seriously

Craig Burgess — Fri, 28 Feb 2020 17:00:00 +0000

I thought it was time I started taking Twitter seriously. I've been messing with social media for so long and it was time for me to either shut them all down or do something with them.

This episode is about my explorations with "Twitter marketing" and actually working out how to use it properly.

How to talk to clients

Craig Burgess — Wed, 19 Feb 2020 21:00:00 +0000

I’ve spent the last few weeks in LOTS of meetings and talking to a lot of our clients at Genius Division.

It lead me to think a little bit more deeply about that entire process, actually TALKING to clients. I thought it'd be useful to talk about how to talk to clients.

The one thing I wish I'd done when I first started my design career

Craig Burgess — Thu, 13 Feb 2020 21:00:00 +0000

There's lots of things I wish I would have done when I first started my design career, but this one is a big one. The worst bit? It's taken me 15 years to realise it.

BUMPER BIRTHDAY SPECIAL... AND this is why I haven't been podcasting

Craig Burgess — Fri, 07 Feb 2020 00:00:00 +0000

So where have you been again Craig?!

This episode talks about my difficulty to find time to podcast (again) and what steps I've taken to overcome it.

It's hard for people to find time to do their marketing, especially when it isn't a priority for most people.

Between tweeting, blogging, doing LinkedIn and all that other guff, nobody has any time for anything.

Here's how I refocused and got back to doing stuff again.

The 9 Minute Design Show Takeover - Why wit is so important in design

Craig Burgess — Sat, 26 Oct 2019 09:00:00 +0000

I've just started a new show called The 9 Minute Design Show.

You can find it in your favourite way to consume podcasts, but I thought I'd let you have a listen to an episode without leaving here.

Let me know what you think.

To be an effective designer, you need to do less designing

Craig Burgess — Thu, 22 Aug 2019 19:30:00 +0000

When you're a designer you get so addicted to designing that you tend to do it too much. It usually leads to burnout and I know, because I've been there. Twice.

This episode talks about how to recognise burnout before it becomes a problem, and what to do about it.

Important notes from this episode

To be an effective designer you need to:
Be creative
Be open to new ideas and points of view
Be working at your maximum capacity
Be happy
You can't be working at your maximum if you're burned out and working too hard
That usually leads to burnout: Can't think of new ideas
Aren't enjoying your job
You're working long hours but getting nothing done
You don't feel as good as you used to
I've burned out once, and nearly burned out a second time.
The first time I was just doing too much work.
My entire life used to be designing things, from 9am to 10pm.
I used to come home from work and do nothing else.
I was the most productive in terms of volume of work that I'd ever been, but it didn't last long.
The second time I made a massive change to my life: I designed less and threw myself into a new hobby: jiu jitsu.
A bit about jiu jitsu - problem solving, but in a physical realm (problem solving with dire physical consequences)
As creatives we need space.
You need space for creativity to thrive.
You can't do your best work when you're frazzled and tired. When you work all the time you're frazzled and tired.
Create more space.
Do less. Read more.
As much as you love what you're doing, doing it less so you keep loving it.
Write more! That's helped me loads.

The 7 Blogging Commandments

Craig Burgess — Wed, 14 Aug 2019 21:00:00 +0000

440 million. Right now, that's roughly how many other blogs are out there on the web. You don't need me to tell you that blogging is huge on the internet, but…it's kind of a big deal.

Let's talk about how to write a good blog post, and how to make it interesting and get people reading.

I've also written an article to go with this episode: https://getdoingthings.com/blog/7-blogging-commandments/

WTF Craig!?

Craig Burgess — Fri, 02 Aug 2019 21:39:30 +0000

A year and a half ago, a regular podcast used to live here. Now, I'm back doing the same thing again. Here I explain what happened.

How do you become disciplined, and how important is it really?

Craig Burgess — Tue, 17 Apr 2018 19:47:10 +0000

Should you worry about being more disciplined? Does it really matter? And how do you become more disciplined anyway?

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[PILOT] HOW I actually fixed myself in 6 years

Craig Burgess — Thu, 12 Apr 2018 19:53:36 +0000

This is a pilot episode of my long-form podcast. I'm thinking of changing my podcast to 2 25 minute episodes per week. Next Monday and Thursday I'll release 2 longer episodes like this.

What better place to start than talking about how I've spent the last 6 years fixing myself?

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Don’t ignore this episode: I need your feedback

Craig Burgess — Wed, 11 Apr 2018 17:39:27 +0000

I need your feedback.

Would you care if I changed my podcast to 2 episodes per week lasting 25 minutes?

I explain my reasoning in this episode.

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[RANT] The day I decided to fix myself and why it changed my life

Craig Burgess — Tue, 10 Apr 2018 21:13:39 +0000

I got on the scales...and the rest of my life changed in that moment. Let me tell you a story and have a little bit of a rant.

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What It Meant To Me To "Fix Yourself"

Craig Burgess — Mon, 09 Apr 2018 16:46:08 +0000

To introduce April's content of Fixing Yourself properly, I talk about what I mean by it, and what it meant to me.

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What a fungal infection is teaching me

Craig Burgess — Thu, 05 Apr 2018 20:26:13 +0000

Yes, let's talk about fungal infections. Don't worry, this doesn't get disgusting.

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From chore to medicine: how blogging can fix your broken everything

Craig Burgess — Wed, 04 Apr 2018 17:54:22 +0000

I think blogging can help you improve your life, not just your marketing. Want to hear how?

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The pros and cons of being organised (with your marketing)

Craig Burgess — Tue, 03 Apr 2018 11:49:36 +0000

We're always being told we need to be more organised with our content creation, but what happens if you're NOT? Is that really the end of the world?

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Your weirdness is what will bring people back

Craig Burgess — Thu, 29 Mar 2018 23:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

Let's talk about your weirdness again. And humans in supermarkets.

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I’m struggling to get things done, here’s how I’m fixing it

Craig Burgess — Wed, 28 Mar 2018 23:00:00 +0000

For the month of March I’ll be talking about marketing yourself better.

The last couple of weeks have been difficult for me to be productive. I tell you all about it today, and how I'm trying to fix things.

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Packaging yourself into a personal brand to get hired

Craig Burgess — Tue, 27 Mar 2018 21:02:29 +0000

For the month of March I’ll be talking about marketing yourself better.

How do you use a personal brand to get hired?

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How to turn yourself into a personal brand (the proper way)

Craig Burgess — Tue, 20 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

I know you want to roll your eyes at the term "personal brand", but here's why it's SO important. Yeah, REALLY important.

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Are you jealous of your competitors and your peers?

Craig Burgess — Mon, 19 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

We need to have a serious talk today about jealousy.

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What happened at Hack The DMC - a hardware hack day

Craig Burgess — Thu, 15 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

We’re going to take a brief trip away from talking marketing today for me to talk about the latest hack day I went to (and co-organised): Hack The DMC.

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Consistency is the only marketing strategy you need (and one other thing)

Craig Burgess — Wed, 14 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

There’s plenty of people out there telling you how best to market yourself properly but they always miss one key piece of advice. Consistency. Let me tell you more.

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How to market yourself to get your first job in the creative industry

Craig Burgess — Mon, 12 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

Getting your first job in the creative industry can be difficult. Here's my 5 tips and how to do this.

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[RANT] Are you are sneerer or a doer?

Craig Burgess — Fri, 09 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

This is an episode about one of my biggest pet peeves because it stops so many people from making stuff: The Sneerers.

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It’s time to stop showing a curated version of yourself

Craig Burgess — Thu, 08 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

Today I need to beat you over the head with the authenticity stick. It might be a painful listen for you. I also say the word "you" about 300 times.

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How I’d gotten EVERYTHING wrong, and what I changed (my marketing story part three)

Craig Burgess — Wed, 07 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

Over the next 3 days I’m telling my story of how I got to where I am today in podcasting, and making videos, and blogging. Why did I suddenly take the decision after 12 years to start doing all of this random stuff?

Today, I talk about how everything I've been doing with my blogging, podcasting and website has been wrong.

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Why I decided to write a book (and make videos, AND blog) - my marketing story part two

Craig Burgess — Tue, 06 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

Today, I talk about writing a book, and why I decided to do it.

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The real reason I started podcasting (my marketing story part one)

Craig Burgess — Mon, 05 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

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Why you’re going to lose if you don’t take control of your personal brand

Craig Burgess — Fri, 02 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

The world is changing. Your CV doesn’t matter anymore but your online personal brand does.

Why I’m doubling down on this from now on, and a look at two case studies that I think you'll find useful.

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March 2018: this month is all about marketing (a preview)

Craig Burgess — Thu, 01 Mar 2018 00:15:00 +0000

For the month of March I’ll be talking about marketing yourself better.

In this intro episode I talk about some of the topics I'll be discussing in March.

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Recap: Getting Started

Craig Burgess — Wed, 28 Feb 2018 00:15:00 +0000

For the month of February I’ll be dissecting the concept of getting started.

It’s the final episode of February and I recap on what I think is some of the most important lessons to get started.

Some of my fave episodes:

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The Myth of “I haven’t got enough time”

Craig Burgess — Tue, 27 Feb 2018 00:15:00 +0000

For the month of February I’ll be dissecting the concept of getting started.

Why you’ve got enough time, you’ve always had enough time, and why it’s your fault.

You’ve got enough time to enjoy yourself
You’ve got enough time to browse Facebook or something else for 2 hours a day
You’ve got enough time to see friends
Therefore you have enough time
Don’t confuse not having enough time with not WANTING to have enough time

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How I stack daily habits to do more stuff than 95% of people

Craig Burgess — Mon, 26 Feb 2018 00:15:00 +0000

For the month of February I’ll be dissecting the concept of getting started.

A look at my typical daily routine and how I’ve built them over the years.

Wake up early
Go to work
Come home from work and immediately do something else (lifting weights, recording podcasts, writing)
Eat
Read, then bed (no phone about 45-60 mins before bed)

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Jimi Hendrix Once Learned To Play The Guitar

Craig Burgess — Sat, 24 Feb 2018 19:41:49 +0000

For the month of February I’ll be dissecting the concept of getting started.

An episode about how you won’t be amazing when you first try, but you’ve still got to try anyway.

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Your Name Is Your Most Important Brand

Craig Burgess — Fri, 23 Feb 2018 17:17:48 +0000

For the month of February I’ll be dissecting the concept of getting started.

This episode extends yesterday's episode about personal branding, and about how I'm solving my personal branding problem.

Some of the things mentioned in this video:

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Getting Started With Marketing Yourself

Craig Burgess — Wed, 21 Feb 2018 21:00:47 +0000

For the month of February I’ll be dissecting the concept of getting started.

This episode talks about how important I think it is to be working on your personal brand.

Topics

You’ve already got a personal brand
You have a choice. Own it or continue to dismiss it.
Start sharing your authentic personality.

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Becoming Proud of your Desire To Become Better

Craig Burgess — Tue, 20 Feb 2018 22:23:06 +0000

For the month of February I’ll be dissecting the concept of getting started.

This is my story about how I learned to become proud of becoming better.

Topics

My story from losing weight and how it was difficult to become a “social pariah"
A common stumbling block I’ve experienced is how difficult it is to put up with the ridicule of becoming better at something.
BECOME PROUD
To become better than 95% of people you need to be different and think different to 95% of people.
That level of thinking doesn’t take much.

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The Importance of the Ritual

Craig Burgess — Mon, 19 Feb 2018 21:16:21 +0000

For the month of February I’ll be dissecting the concept of getting started.

Today is all about good rituals, not the evil ones.

Topics

What is a ritual?
Why doing something regularly makes it automatic
What happens when you stop regular doing (you’ve got to think)
Embrace the ritual

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The End Goal Doesn’t Matter

Craig Burgess — Fri, 16 Feb 2018 18:32:45 +0000

For the month of February I’ll be dissecting the concept of getting started.

Here's why I don't believe that goals matter as much as people like to tell you.

Other episodes to check out

Topics

How I used to focus on end goals when I was younger (and why it didn’t help me)
What happened last year when I set 16 goals
Why I’ve removed the word “goal” from my vocabulary
What happens next after you complete a goal
What to do instead of focusing on the end goal (focus on the process)

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The Biggest Thing To Learn From Lifting Weights That’s Nothing To Do With Weights

Craig Burgess — Thu, 15 Feb 2018 20:57:12 +0000

For the month of February I’ll be dissecting the concept of getting started.

This is an episode all about lifting weights, but not really about lifting weights.

Topics

Overload and Progression
How I’ve used them for 3 years
How you can use them everywhere else in your life
How they make getting started easier

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[RANT] The game is simple. You make it complicated.

Craig Burgess — Wed, 14 Feb 2018 11:42:37 +0000

For the month of February I’ll be dissecting the concept of getting started.

When we try to get started with stuff we often overcomplicate things. Actually, things are really simple.

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Why You Should Never Be Satisfied

Craig Burgess — Tue, 13 Feb 2018 19:49:20 +0000

For the month of February I’ll be dissecting the concept of getting started.

This is connected with yesterday's episode of feeling lucky, and why you should always strive for improvement.

Topics

Today I talk about satisfaction
When you get started there has to be a deeper reason to carry on
The process and the desire to do something is eventually not enough
You should feel satiated, not satisfied
You get comfortable and everything moves on
The world doesn’t wait for you

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Why you should stop saying "I'm lucky"

Craig Burgess — Mon, 12 Feb 2018 18:43:22 +0000

For the month of February I’ll be dissecting the concept of getting started.

Today I talk about feeling thankful and the concept of luck.

Topics

An example of lucky thinking
The dangers of “lucky” thinking
Remembering to never settle

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Getting Started With Getting Started (MOTIVATION?)

Craig Burgess — Fri, 09 Feb 2018 20:59:05 +0000

For the month of February I’ll be dissecting the concept of getting started.

Today I talk about MOTIVATION. Yes, it must be capitalised like that.

Other episodes you should check out

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The 7 Things That Will Stop You From Starting

Craig Burgess — Thu, 08 Feb 2018 21:43:51 +0000

For the month of February I’ll be dissecting the concept of getting started.

Here are the 7 most likely things that will stop you from starting something new. I know this because they’ve all stopped me.

Topics for today

Peer pressure (shitty friends)
Telling yourself you “don’t have time”
Telling yourself you’re “too busy”
Not understanding the importance of routine
Refusing to accept you need to change
Spending too much time on pointless stuff (TV, YouTube, consuming other people’s content)
Telling yourself you’re not good enough

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Finally deciding what you want to focus on

Craig Burgess — Wed, 07 Feb 2018 18:20:20 +0000

For the month of February I’ll be dissecting the concept of getting started.

Today I tell you a little story, and give you some suggestions and tips on focus.

Topics for today

What happened when I first learned to focus
The power of learning to focus
Don’t try and do too much at once
Suggestions on things you could get started with

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Why do you want to get started?

Craig Burgess — Tue, 06 Feb 2018 19:17:51 +0000

For the month of February I’ll be dissecting the concept of getting started.

February is all about getting started. Today I talk about how to ACTUALLY get started.

Key learning from other episodes:

Topics for today

What does it mean to “get started”?
Why should I want to get started on something new?
What could I get started on?

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Things Are Going To Get Difficult

Craig Burgess — Fri, 02 Feb 2018 17:08:40 +0000

For the month of February I’ll be dissecting the concept of getting started.

Today I talk about why that is difficult.

Key learning from other episodes:

Topics for today

How things are difficult for me when I first get started
Why things will get difficult when you get started and why you should continue
Why it’s important to do the difficult things
Why there’s no easy way around this and there’s no shortcuts
On Monday: WHY do you want to get started?

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February 2018: this month is all about getting started (a preview)

Craig Burgess — Thu, 01 Feb 2018 20:21:28 +0000

Today is the start of February, where I’ll be spending the entire month dissecting the concept of getting started.

Let me introduce to the concept a little bit and talk about some of the topics I’ll be discussing this month.

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I'm changing things up a bit...

Craig Burgess — Wed, 31 Jan 2018 20:31:49 +0000

From tomorrow I'm introducing something new. I'm approaching my podcast in a different way.

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Suck It Up

Craig Burgess — Tue, 30 Jan 2018 22:10:31 +0000

This is an episode about continuing when things get difficult. It's also about me being ill, as I tell you several thousand times during this episode.

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Don't Deviate Because One Person Doesn't Like You

Craig Burgess — Mon, 29 Jan 2018 18:38:34 +0000

An episode all about not taking one person’s negative feedback and changing everything because of it.

Topics

What happens when we receive negative feedback
Why we clamour to try and “fix” it
What it REALLY means when somebody says something negative
Why you shouldn’t listen to the one person who doesn’t look you

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Do The Things That Hurt You (YouTube Episode 4)

Craig Burgess — Fri, 26 Jan 2018 22:36:07 +0000

I nearly didn’t record a podcast tonight after two hard days of work. I did though, and I’m here to talk about it.

This episode was originally recorded as a video and put up on YouTube.

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It's Always Easier To Quit

Craig Burgess — Thu, 25 Jan 2018 21:04:23 +0000

I nearly didn’t record a podcast tonight after two hard days of work. I did though, and I’m here to talk about it.

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I've Failed Already...

Craig Burgess — Wed, 24 Jan 2018 22:46:52 +0000

Let's talk about my failures and what you can learn from them.

Topics

Which challenges I’ve failed
Why I failed them
What I’ve learned (and what you can learn)
Why it’s all OK

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You'll never lose out if you start creating some words every day

Craig Burgess — Tue, 23 Jan 2018 20:12:08 +0000

This is an episode about the power of content marketing, and a little bit about my journey through it.

Topics

My journey with content marketing
The changes it’s made (especially when I give talks)
What is content marketing - a 30-second explanation
Why you should start content marketing

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My Devious Experiments With Twitter Promote Mode

Craig Burgess — Mon, 22 Jan 2018 22:00:57 +0000

I’ve been messing with Twitter Promote Mode for a few weeks. Here’s what I’ve learned.

Topics

Twitter Promote Mode
What is it?
The effects on my Twitter stats
What kind of tweets seem to work best promoted

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Overcoming The Fear (of Presentations) - YouTube Episode 3

Craig Burgess — Sun, 21 Jan 2018 21:00:00 +0000

This is my 7 best tips to overcome the fear of presenting.

I also talk about my new camera and I show the time I live tweeted a magic trick in the middle of a conference talk.

The video is available on YouTube.

Topics

Disarm the audience. Be funny. Or at least, not so serious.
An audience can sense your fear
Appear confident. Stance, words, patterns of speaking.
Practice. A lot.
Do lots of presentations.
Make sure people have fun.
Have a big strong finish.

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Why I'm Trying Harder To Be Less Serious

Craig Burgess — Sat, 20 Jan 2018 16:52:25 +0000

Today's episode is about a lot of things, but mainly about taking my podcast a little less seriously.

Topics

This was just a rant... no topics were discussed.

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How to get over the fear of presenting

Craig Burgess — Wed, 17 Jan 2018 21:14:17 +0000

Most people are terrified of giving presentations. Today I try to explain how to get over the fear.

Topics

This was just a rant... no topics were discussed.

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You Can't Be Everybody's Cup of Tea (and that's OK)

Craig Burgess — Tue, 16 Jan 2018 21:32:49 +0000

In marketing and life, you can't expect to be liked by everybody.

Topics

This was just a rant... no topics were discussed.

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My 6 Fave Books of 2017

Craig Burgess — Mon, 15 Jan 2018 20:51:22 +0000

Today's a quick episode talking about my fave books of 2017.

Topics

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Value (YouTube Episode 2)

Craig Burgess — Fri, 12 Jan 2018 21:31:11 +0000

In today's YouTube special, I talk about value.

This episode was first recorded for YouTube. You can watch that on YouTube.

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You Need To Provide More Value Than Anybody Else

Craig Burgess — Thu, 11 Jan 2018 18:55:35 +0000

Forget everything else about marketing until you get the value thing right.

Episode 62 is worth looking back at.
Marketing makes sense when you just focus on providing value.
Make your Twitter valuable.
Make your Facebook valuable.
Make your Instagram valuable.
Make your blog valuable.
Make your website valuable.

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Set Stupid Deadlines, Start Ambitious Projects

Craig Burgess — Wed, 10 Jan 2018 20:57:28 +0000

It's a cliche, but: what REALLY happens when you shoot for the moon?

One of my favourite ever phrases
“Shoot for the moon. Even if you miss, you'll land among the stars.” ― Norman Vincent Peale
Why we should set stupid deadlines
1. The task expands to the time available
2. We’re variably productive
3. Pressure
Why we should start ambitious projects
1. Big stupid things are fun to aim for
2. You’ll probably fail (a good thing)
3. You might surprise yourself and do something amazing

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Learning New Things Is Important

Craig Burgess — Tue, 09 Jan 2018 18:27:37 +0000

Yes, it is fun learning new things. Let me tell you why.

That amazing feeling when you learn something new
Keeping fresh
Keeping interested
You never know it all

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Generating Momentum, Working In a Flow State

Craig Burgess — Mon, 08 Jan 2018 19:32:28 +0000

I got a lot done this weekend. This episode is about how I did it, and how I felt after it.

Interesting Conversations Episode 4 is out
Podcast Marketing Summit starts tomorrow
It’s my first week of challenges completed!
How do I feel after that?
Generating momentum from the weekend: productivity breeds productivity

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The Fear (YouTube Episode 1)

Craig Burgess — Fri, 05 Jan 2018 23:25:53 +0000

In today's YouTube special, I talk about fear.

This episode was first recorded for YouTube, and turned into a podcast after. It's why the audio is terrible (and the video), because I don't know what I'm doing with video (yet).

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How I Live in a Bubble and Prosper

Craig Burgess — Thu, 04 Jan 2018 19:10:53 +0000

Yesterday I told you to ignore the world. Today I'll tell you how I do it.

Topics

I specifically avoid news
I’ve culled my twitter followers
I unfollow people on Facebook
I only hang around with people I care about and want to spend time with
I only do the activities I want to
I prioritise health and exercise
I read a lot but only read the books I want to

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Why living in a bubble is the only way you’ll prosper

Craig Burgess — Wed, 03 Jan 2018 20:15:16 +0000

Today’s world is crazy. The only way you can beat it is to ignore most of it.

Resources to read

Topics

What people often think when you say you “live in a bubble”
Living free
News
Stupidity
Pointless drama
Negativity
Why you’ll never prosper if you watch too much news, watch too much TV, get in arguments and consume negativity

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How I’m Tracking My Good Habits

Craig Burgess — Tue, 02 Jan 2018 21:18:18 +0000

Today is all about how I'm tracking my habits (and why I'm a data geek).

Resources to read

Topics

I'm talking at the Podcasting Marketing Summit on January 9th-11th 2018. All online, all free.
Using Things
Mainly using Productive
My new fitness tracker
My schedule for checking them
Not becoming overwhelmed

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Why I've Thrown Out 90% of My Clothes

Craig Burgess — Mon, 01 Jan 2018 18:49:58 +0000

I did an extreme thing this morning. I threw out most of my clothes. Here's why.

Resources to read

Topics

What I’ve been up to today
I’m not stylish...
Why have I done it?
1. Removing the burden of old stuff
2. Mental energy (and why I eat simple meals)
3. Minimalism
4. To dress better, to take myself seriously
Should you do it too?

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What’s the fuel for your fire?

Craig Burgess — Fri, 29 Dec 2017 20:17:53 +0000

Sometimes you just need to rekindle your fire, learn and be inspired by other people.

I'm talking at the Podcasting Marketing Summit on January 9th-11th 2018. All online, all free.
You can’t just do the thing you want to do, and constantly get better.
You need to see what other people are doing too. Absorb. Learn. Be inspired.
If you write, you need to read.
If you speak, you need to listen to other people speak.
You need to get ideas.
You need to discover your fuel.
My fuel for my fire
1. Speaking
2. Listening to talks
3. Listening to podcasts
4. Reading
5. Exercising
I know that when I do those things it puts me in a better mood to do the things that are important.

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Using The Web To Make Yourself Accountable

Craig Burgess — Thu, 28 Dec 2017 21:40:40 +0000

You can use social media to hold yourself accountable for things you want to achieve. Here's how.

Why do you publicly announce your challenges?
Why do you do it when you usually fail?
Accountability
Forcing myself to be something that I currently aren’t
Fear (of embarrassment)

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Never Give Up On Yourself

Craig Burgess — Wed, 27 Dec 2017 18:59:12 +0000

There's only one thing that matters, and that's you. Never give up on that.

Life is sometimes easy. Life is sometimes hard.
Sometimes you know what you’re doing with your life.
Sometimes you feel lost.
Sometimes you’ll feel amazing.
Sometimes you’ll feel rubbish.
Sometimes you’ll feel like a failure.
Sometimes you’ll forget your failures.
Never give up on the only thing that matters though. Yourself.
What happened when I started running
What happened when I started podcasting
What happened when I’ve started anything

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How To Get Over Your Flaws

Craig Burgess — Tue, 26 Dec 2017 11:40:13 +0000

We've all got flaws, and sometimes you need to learn to get over them.

We’ve all got flaws.
Most of us aren’t aware of our own flaws, because most of us aren’t self aware.
I choose to pay attention to them and try and change myself if its important.
Occasionally I also try changing myself in some ways that I don’t really think need changing, just to try it on for size (no beer/no bad food)
How to get over your flaws
1. Be open and honest with your friends (and have good friends).
2. Listen to what people say about you, and listen to what people say.
3. Don’t get offended.
4. Pause and reflect.
5. Decide whether to take action or not. You have a choice.
6. Take action. Change yourself (or not).

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Don't Give Up For Christmas

Craig Burgess — Mon, 25 Dec 2017 10:26:41 +0000

I'm here live on Christmas Day to tell you something important.

Use Christmas to work out what you want to be in 2018.
I’d recommend checking out Future Authoring.
Read The Big Leap
Read The Miracle Morning

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Smash Up The Pigeonhole

Craig Burgess — Fri, 22 Dec 2017 15:55:23 +0000

Humans are not 2D objects. This episode is to remind you that.

A definition of pigeonholing
An episode about doing different varied stuff
Not just being a nice little pigeonholed person
Have varied hobbies and interests

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An Introduction To Journaling

Craig Burgess — Thu, 21 Dec 2017 18:41:19 +0000

Today I talk about journaling, and about how I approach it.

The Daily Stoic Journal
I’ve spent the last 4 months (started at the beginning of August) writing in a journal nearly daily.
I’ve done it lots of ways, right and wrong. And I think I’ve finally worked out how to do it properly.
What is journaling?
Computer/Paper
Why should you do it?
1. Self awareness
2. Peaceful mind
3. Develops mindfulness
4. Helps see patterns
5. Relaxing
6. Can actually replace meditation
7. Improves your writing
How I started journaling the wrong way
- Freeform journaling
How I now journal the right way
1. Ask questions
2. Smaller chunks more often: morning, midday, right before bed
3. Setup a template

The questions I ask myself

How am I feeling right now?
How am I feeling about the day ahead?
What can I accept that I can’t change?
What is the most important (not urgent) thing that I do?
What have I agreed to do, that I do not want to do?
Who do I need to be for this day to work?
What can I do today that will be a unique expression of me?
What small steps can I take to show that I am serious about loving myself?
What would scare me slightly that I could do today?
Where is my attention going right now?
How am I not being generous (with my time/words/presence)?
How am I feeling right now?
What was the most important thing I did today?
How do I feel right now?
What has brought me the most joy today?
What caused me the most inner conflict and stress?
Do I need to clear anything up?
What did I learn?
What’s one idea you had today?
What am I grateful for?
What do I need to let go?

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My Challenges For 2018

Craig Burgess — Wed, 20 Dec 2017 17:48:28 +0000

Sharing positive stuff (and avoiding the negative) is VERY powerful.

I'm talking at the Podcasting Marketing Summit on January 9th-11th 2018. All online, all free.
Eat clean for 365 days
Lift weights 208 times
No beer for 365 days
Record 260 episodes of Get Doing Things
Write 104 articles
Release 1 book
Meditate 365 times
Save £5 per day

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The Power of Positivity

Craig Burgess — Tue, 19 Dec 2017 19:52:26 +0000

Sharing positive stuff (and avoiding the negative) is VERY powerful.

Interesting Conversations episode 3 is out now!

The Rick and Morty episode
Why being positive is important
Why negativity is like a virus
Why I almost exclusively share positive stories and podcasts
How it helps me become more positive

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Stop Following Others, Discover Your Own Thing

Craig Burgess — Mon, 18 Dec 2017 20:37:59 +0000

Want to feel more fulfilled? Discover Your Own Thing.

Interesting Conversations episode 3 is out now!

The biggest thing I’ve learned in 2017 is the importance of Your Own Thing.
Everybody in the world who you follow on social media has Their Own Thing, and it’s why you follow them.
It’s something for you to discover for yourself.
You can have several of Your Own Things, but you can only be truly known publicly for one of them.
You must learn to work hard and discover Your Own Thing.
Discovering Your Own Thing isn’t about making money or marketing yourself. It’s about becoming satisfied with your life, and being fulfilled that you know you’re working on Your Own Thing.

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Value First, Selling Second

Craig Burgess — Fri, 15 Dec 2017 17:54:57 +0000

Most businesses have a basic understanding of marketing. This thing I talk about today is the only thing you need to know.

Interesting Conversations episode 3 is out now!

The mistake I see so many people making with marketing is really starting to annoy me.
Selling.
Selling is OK, let’s not be wrong here.
BUT marketing should not be selling as a primary source.
Marketing should be about providing value, and making yourself an indispensable resource.
You can legitimately produce content first then figure out products after.
You can’t sell first, then get anybody to listen to your marketing afterwards.

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I don't know what I want to do!

Craig Burgess — Thu, 14 Dec 2017 19:43:07 +0000

There's an attitude in society that's quite dangerous, and it starts with this phrase: "I don't know what I want to do!"

Interesting Conversations episode 3 is out now!

There’s an attitude that lots of young people have that can be quite dangerous
Not just young people either…
I don’t know what I want to do!
The only way to find out is by DOING
By TRYING
By experimenting
“Follow your passion” doesn’t work for most people
We’re taught that “follow your passion” is right, and we’re wrong if that doesn’t work
We don’t often become passionate about things UNTIL we get good at them
It’s hard to be passionate about things when you’re rubbish
So it takes time to find a passion, and through lots of doing

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The Age of the Web Personality

Craig Burgess — Thu, 14 Dec 2017 00:10:29 +0000

We're now living in the age of the web personality. Here's why it's important.

Interesting Conversations episode 3 is out now!

2000 channels on YouTube have over 1 million subscribers
Some have over 60 million
Traditional TV is dying and being replaced by Netflix
We live in the age of the web personality
1. People will popular blogs
2. Popular Twitter
3. Popular podcasts
4. Popular YouTube channels
If you’re paying no attention and not learning these things, you’ll die.
Your career is slowly dying
You’re losing purchase in the job market
And you could be working towards creating your own job about whatever interests you

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The Importance of Side Projects

Craig Burgess — Tue, 12 Dec 2017 20:32:10 +0000

Most of the important things I've learned in my career has come through doing side projects.

Interesting Conversations episode 3 is out now!

They make you get better at whatever you want to get better at
They improve your mental health
They improve your job
They improve your skills
They improve you

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Creating Space For Action

Craig Burgess — Mon, 11 Dec 2017 21:35:12 +0000

Space—and inaction—is as important as taking action and doing stuff.

Interesting Conversations episode 3 is out now!

You’ll notice this weekend I didn’t record any podcasts.
And you’ll notice I didn’t do my daily emails.
Both of these things were deliberate, to create some space in my life.
The concept of space in weightlifting (rest)
The concept of space in eating healthy (refeed days/cheat days)
The body and mind cannot tolerate being under constant pressure forever
Eventually, the constant pressure grinds down the ability of your brain to function properly
Pressure—Rest—Pressure—Rest—etc.
The brain needs space for creativity
If it is occupied with doing, it cannot also create at the same time
Real creativity only happens when the mind is empty

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Create a Side Project, Not a Business

Craig Burgess — Fri, 08 Dec 2017 17:48:13 +0000

I don't believe you can make a side hustle first BEFORE you've made a side project about your passion.

Interesting Conversations episode 3 is out now!

Don’t create it about your business.
Don’t create it to sell stuff to people.
Create it about your biggest passion.

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Believe In Yourself

Craig Burgess — Thu, 07 Dec 2017 22:22:40 +0000

Your biggest enemy is likely you, and you need to learn to believe in yourself.

Interesting Conversations episode 3 is out now!

There’s lots of obstacles out there
- Your enemies
- Maybe even your family and friends who don’t believe in you
- When you change, people want to hold you back because you show up THEIR inadequacies
I often find the biggest enemy is YOU
Saying CAN’T
Saying NEVER
Saying NO

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Grit

Craig Burgess — Wed, 06 Dec 2017 22:46:26 +0000

Grit is important in life. Today I have a bit of a rant about grit.

Interesting Conversations episode 3 is out now!
I've got no notes for today's episode, it was a complete rant!

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The Problems (and Positives) With Setting Goals

Craig Burgess — Mon, 04 Dec 2017 20:42:58 +0000

I'm returning to a topic today that I've spoken about a lot: being yourself, and how important that is.

Interesting Conversations episode 3 is out now!
How we traditionally set goals
The positives with setting goals
1. Gets you focused on something
2. Puts you to work
3. Gives you a bigger reason to perform the smaller habits
The problems with setting goals
1. A focus on the future
2. A focus on the end goal
3. A focus on a future you and not being happy for the current you
4. What happens when you get your goal?
The solution
1. Focusing on the process
2. Focusing on Extreme Production
3. Focusing on the routine and developing the habit

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Be yourself. No seriously, be yourself.

Craig Burgess — Sun, 03 Dec 2017 14:55:47 +0000

I'm returning to a topic today that I've spoken about a lot: being yourself, and how important that is.

I’ve spoken variously about being yourself over the nearly 300 podcasts I’ve recorded.
I mentioned it in Episode 44 (Being human in your marketing), I mentioned it a bit in Episode 26 (Embrace your weirdness)
But what do I really mean by that?
Being yourself is quite simply not hiding anything. Not holding back any part of yourself because it’s “not professional”
Not holding back any part of you because it’s too much of something or too little of that.
Content marketing is becoming the default way of marketing nearly anything.
Content marketing has to be fronted by a human being, and the best kind of human to front anything is one that’s honest with themselves and comfortable in their own skin.
Somebody who is afraid to say something, or afraid to show their true self is showing they’re not quite sure who they are. This makes them look weak.

Interesting Conversations episode 2 is out now!

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Action Breeds Action

Craig Burgess — Sat, 02 Dec 2017 21:41:41 +0000

Creating a habit chain and filling your life with positive creates positive action.

Cold showers
There was a couple of episode titles I had in mind for this
- You always feel better when it gets done
- Inaction Breeds Inaction
- Keep The Momentum
The 5am awakening
- How I feel when I wake up at 5am
- How I feel when I don’t
Always moving forward down the hill
Why I’m always doing things
What happens when you stop doing things (sitting on the sofa before going to the gym)
Creating a habit chain
What happens when you decide to not do ONE THING

Interesting Conversations episode 2 is out now!

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My secret improvement weapon: 5am

Craig Burgess — Thu, 30 Nov 2017 20:56:00 +0000

Let's talk about the power of getting up early, and my learnings so far.

I’ve just got off of an interview with Alexander Laurin, The Podcaster’s Coach. Check out his podcast, The Podcaster’s Life
Before you start feeling bad: this is still an in progress thing for me
Jocko Willink’s Instagram
I don’t get up every morning at 5am, and in fact I’ve struggled to get up even twice at 5am this week
The feeling I get when I get up at 5am
It also makes it VERY easy to sleep at night
6 hours seems to be the optimal time for me to sleep. 8 hours and more makes me feel tired.
5am gives me more time to read, to write, to get in a gym sessions before the day starts.

Interesting Conversations episode 2 is out now!

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The Best Advice: Create Your Own Audience

Craig Burgess — Wed, 29 Nov 2017 21:30:13 +0000

If you take one tip from any of my podcasts, take this: create your own audience.

1000 Fans by Kevin Kelly
Because I help out on a few different design courses near me, I get asked quite a bit about “advice” for creatives.
I’ve said the usual stuff in the past, and made a fair few podcasts about it.
But one thing I’ve only recently started touching on is personal branding and building your own audience.
Your own audience is truly a path to financial freedom, and doing the work you want to do for people who appreciate it.

Interesting Conversations episode 2 is out now!

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How I've used daily challenges to improve myself

Craig Burgess — Tue, 28 Nov 2017 19:18:25 +0000

Today I talk about how daily challenges have helped me improve myself, and how it helps me in my life.

The first ever one: Novl Cuisine - improved my design skills
Nice Smile Sir - improved my photography skills
Other ones in between: design skills
Then I did a logo one to improve logo skills
Then I did the podcast one so I could learn how to podcast.
Now I do a daily email one too to practice writing
And I also practice a morning ritual of reading and meditation as a daily challenge
I also tell myself I need to go to the gym 4 times a week
All of these challenges have built up into powerful habits.

Interesting Conversations episode 2 is out now!

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Starting a Daily Challenge To Improve Yourself

Craig Burgess — Sun, 26 Nov 2017 23:17:25 +0000

I genuinely believe daily challenges are one of the best ways to improve yourself.

Why would I want to start a challenge to improve myself?
- It’s better than setting goals
- You’ll make a new habit
- You’ll get better at something

What simple thing can you do every day?
Commit to a time period.
Tell as many people as possible that you’re going to do it. Accountability.
If possible, get somebody else to do it with you.
If you fail, don’t get disheartened. Start again the day after.
After your time period, assess. Do you want to carry on?

Interesting Conversations episode 2 is out now!

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Reflections on 2017: Challenges, Goals and Podcasts

Craig Burgess — Sat, 25 Nov 2017 18:53:55 +0000

Today I reflect on 2017, and how important of a year it's been for me.

Throughout December and beginning with today’s episode, I’m going to reflect on 2017 and try and find some key learning points from it.
Today I want to discuss the main 3 strands of my year: podcasts, goals and challenges.
2 books have changed my life this year: The Miracle Morning by Hal Elrod and The Big Leap by Gay Hendricks. Expert Secrets by Russel Brunson is fast closing the year to be another very important book for me
My history of goals: Between 2010 and now, I’ve always struggled with setting goals. Over the years I’ve set all kinds of goals.
This year, for 2017, I set 13 goals of the things I wanted to achieve.
I’ve failed to achieve about 10 of them, and I’m not on track to complete the other 3.
Challenges on the other hand: over the years I’ve been good at these.
This year, I’m up to around 293 podcasts. I’ve recording a podcast mostly every day and for the last 3 months I’ve recorded them live on the day.
Challenges work. Challenges make me productive. I’ve just set another one: to write my book in 200 days.
The podcast
My podcast throughout the year has changed my outlook on so many things. Marketing, ways of doing business, the power of content production and being part of people’s lives in a positive way.
My podcast has fundamentally changed my focus and outlook on life. It’s made me want to share my ideas more, and help people more.
Interesting Conversations episode 2 is out now!

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Productivity Tips: Staying Level

Craig Burgess — Fri, 24 Nov 2017 19:45:16 +0000

How do you get productive? Learn to stay level.

One of the best ways to stay productive over long periods of time—extreme production—is by making sure you keep your body level
Keep your mind level. Don’t get too stressed, too angry, too happy. Focus on controlling your mental state.
Physical. Keep your body level. Keep it at a normal body weight. Train it physically.
Diet. Eat properly. Don’t eat like a child. Keep it level. Don’t binge and purge, try to stick to calorie limits.
Balancing all these things are helping me write around 1000-2000 words a day for my book, write my daily email, produce a daily podcast, lift weights, and still have loads of energy left over. It works.
Interesting Conversations episode 2 is out now!

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Why I've stopped using automated tools for my social media

Craig Burgess — Wed, 22 Nov 2017 17:27:03 +0000

Social media automation tools like Buffer and HootSuite are getting really popular. Today I say why I've stopped using them.

Using automated tools for social media CAN be good when used right.
Buffer / HootSuite / MeetEdgar
They’ll force you to make a schedule and think of stuff in advance to put on your social media feeds.
However, that’s where its usefulness stops.
It stops you from being present
It stops you from being current
It makes you think too far into the future rather than things that are happening right now in your life. You might miss tweeting about a key thing
It stops you from thinking about being off-the-cuff
Interesting Conversations episode 2 is out now!

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Being Human In Your Marketing

Craig Burgess — Tue, 21 Nov 2017 22:02:02 +0000

Today I'm talking about being human in your marketing and how powerful it can be.

Back in Episode 29 I spoke about the idea of being human, and about how we need to remember to be normal and interact with people as our interactions get increasingly more digital.
Today, I want to apply a similar concept to marketing.
As I’ve been getting more and more into content marketing and personal branding, I’ve noticed a lot of patterns and the same ways that people do a lot of things.
Some of them work, some of them are incredibly fake and still work, and some just don’t.
The biggest thing content marketing and personal branding does when combined though, it forces you to either be yourself or invent another self to present to others.
I don’t recommend inventing another self. I tried that and it didn’t work.
I’m listening to an audiobook at the minute and it talks about storytelling, particularly in Hollywood films.
It talks about how they all follow a very simple story structure, and the book calls it the Hero’s 2 journeys.
Every story needs a hero. And that hero goes on 2 journeys:
1. The obvious external journey. Going somewhere, escaping from something, winning something, etc.
2. The internal journey: how the hero develops and changes and ultimately transforms as they go along the journey.
This trope is followed in every film ever. We can all think of a film where the hero desperately tries to win something throughout the entire film, gets to the end of the film, and gives it all up because they’re now a different person.
It’s the same with marketing. Every piece of marketing needs an obvious external journey. It’s selling a story, an idea, showing people how to do something, whatever.
But where the REAL marketing is done is the internal journey: connecting the person with your marketing message. This can only be done properly when you reveal yourself and be human.
It’s hard to do this, because every marketing and business book on the planet talks about professionalism and business and being a normal person as if they’re separate things. They’re not, and they can’t be if you want to become the best at marketing yourself as you possibly can be.
Interesting Conversations episode 2 is out now!

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Self Authoring

Craig Burgess — Mon, 20 Nov 2017 20:18:55 +0000

Today I talk about MacBooks, the next episode of Interesting Conversations and a little bit about something called Self Authoring.

Problems with my MacBook in the last week...
Interesting Conversations episode 3 lands imminently
Who am I?
I’ve been asking people this
Future authoring
It’s a product by Jordan Peterson
selfauthoring.com
Interesting Conversations episode 2 is out now!

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Wanting To Improve Yourself Is Not BS

Craig Burgess — Thu, 16 Nov 2017 18:21:34 +0000

I'm seeing lots of people bash improvement on Medium. Today I talk about that.

To be fair, Medium is quite a hot-bed for lots of annoying success style blogging, but I’m seeing a lot of anti-success stuff too
They’re always very negative and always very nasty, especially towards self improvement
I see this attitude a lot from quite a few people, who actually think wanting to improve yourself is a dirty word.
You shouldn’t be embarrassed for wanting to improve yourself, or wanting to be better
However, being happy with what you’ve got and grateful is important too
Ed Latimore said it well on Twitter when I asked him this very question: how do you balance being grateful with what you’ve got vs always improving.
“Gratitude reminds you it could be worse. Ambition makes you desire more. They balance each other out: gratitude against greed, ambition and lethargy.
Interesting Conversations episode 2 is out now!

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Developing Confidence

Craig Burgess — Wed, 15 Nov 2017 19:04:20 +0000

Developing confidence not just as a creative but just in life is really important. I share a bit of a rant and some tips.

Way back in Episode 24 I spoke about developing creative confidence
After the last two episodes about the practices of a creative, I want to touch upon something that’s been bugging me in a wider sense.
Confidence. So many people lack it and don’t seem to want to become more confident, or don’t have the capacity to realise they aren’t currently confident.
Or maybe they don’t know how?
Why should you want to be more confident? Get more done, get more lucky, earn more money, do better things.
I don’t know all the answers here, but I do know what worked for me to become more confident, so I’m going to share it today.
Give presentations. See episode 25.
Do videos, teach online, podcast or blog.
Get good at something. It instantly makes you more confident.
Know yourself and become comfortable in your own skin. Whether becoming comfortable is part of becoming confident, I’m not sure.
Repeat these things over and over and never think you’ve become the best you can be at them.
Interesting Conversations episode 2 is out now!

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The 10 Practices of a Creative - Part Two

Craig Burgess — Tue, 14 Nov 2017 22:01:58 +0000

Today I try and contemplate the most effective practices of a creative. Part Two.

You must never be satisfied with your work. Not in a bad way, just in a pursuit of improvement way.
You must appreciate other people’s work, get to know these people, and don’t become jealous.
You must be comfortable enough to develop your own style and way of doing things. Stop trying to be somebody else.
You must be open and honest and share your work and practices.
Teach as soon as you can in your career.
Interesting Conversations episode 2 is out now!

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The 10 Practices of a Creative - Part One

Craig Burgess — Mon, 13 Nov 2017 21:58:50 +0000

Today I try and contemplate the most effective practices of a creative.

Interesting Conversations episode 2 is out now!
You must be curious about everything. Anything you see you must want to know more about. Any word, concept or thing you discover, you must want to find out what it is.
You must have a practice and methodology for creating new ideas.
You must be fearless in all pursuits. Any challenge you’re faced with, you face with a smile and a can do attitude.
You must write to understand yourself and your craft.
You must always be trying to improve and be curious about improving.

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You Get More Of What You Do

Craig Burgess — Sun, 12 Nov 2017 22:21:23 +0000

There’s a universal law in life: you get more of what you’re currently doing.

Interesting Conversations episode 2 is out now!
There’s a universal law in life: you get more of what you’re currently doing. If you’re currently making loads of websites, people will ask you to make more websites.
You either consciously know this or you don’t.
If you don’t want to do something anymore, you need to just stop doing it. If it’s possible, go cold turkey. Say no.
You then need to work out what you WANT to do. This is where we start to work out who we want to be in life, what legacy we want to leave behind.
Most people don’t consciously craft their legacy. They let their legacy be crafted for them.
You need to match what you want to do with what you want to be known for. The only way you do that is by doing MORE of the thing you want to do.

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Do you want to grab 30 minutes of my time for free?

Craig Burgess — Sat, 11 Nov 2017 18:10:14 +0000

I want to offer you something free, if you'll help me out with something.

Today's episode is really short and simple. I want to increase my podcast reach, and to do that I want to increase my podcast reviews. To incentivise people like you to do it, I'm offering 30 minutes of my time for free.

Claim your free 30 minute coaching.

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Extreme Production

Craig Burgess — Fri, 10 Nov 2017 21:40:25 +0000

Today I introduce my concept for getting more done: Extreme Production.

Interesting Conversations episode 2 is out now!
Yesterday in episode 35 I spoke a lot about the power of doing stuff, and how often just doing something is better than endlessly planning it.
I’ve had a few people asking me whether I meant that planning was pointless. No, I didn’t mean that: I was talking about excessive planning.
And also, if it’s a binary choice between planning or doing, you should just do.
I like to ask myself a question when I get stuck in inaction-hell: “how would I do this if I had to start it tomorrow?”. It really refines down that perfect plan you’ve spent 4 months creating.
I think taking action—no matter how small—is a quicker way to success, and a quicker way to failure. Both are just as valuable.
The quicker you find out through EXPERIENCE whether something is good or bad, the better. You’ve got your learning, and you can move on.
Today I want to introduce my version of doing: Extreme Production.
Extreme Production is my method for improving and learning things FAST.
We can achieve things quicker, learn new things faster and turn our lives around sooner than we think, if we challenge ourselves.
Extreme Production as a methodology is doing a small chunk of something every day, non-stop and no excuses. I’ve used it to become a better designer, a better photographer, a better illustrator, a better logo designer, a better podcaster and a better writer.
It’s the only method that’s ever consistently worked for me to automatically improve at something.
Because you’re just making something every day, that thing can be anything, big or small. You’ll automatically start to become better in as little as 30 days with momentum and then compound progression.

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Making Is Better Than Planning

Craig Burgess — Thu, 09 Nov 2017 22:03:12 +0000

nteresting Conversations episode 2 is out now!
Over the next couple of days I’m going to be talking about making things, and about the power of action.
Generally there’s two types of people: makers and planners. One or the other isn’t wrong or right, but most people fall into one of them.
Over the years, after extensive experience of both planning and just making stuff and trying both approaches, I’ve come to believe that just starting is better.
If you just start something, you can learn faster, and you get the added momentum and nice feeling of doing stuff.
Planning is mostly just guessing for future situations you can’t control.

GET DOING THINGS.

Alex Mathers

About Alex

Read more about Alex

Luke Burgis - The cult of experts

About Luke

Read more about Luke

Andrew Barry - Courses, learning and promoting

About Andrew

Read more about Andrew

Nick Winkelman - The mind and the body

About Nick

Read more about Nick

Benjamin George - The new work revolution

Read more about Benjamin

Colin Landforce - Selling yourself (and lots of weed)

About Colin

Read more about Colin

Emmy Sobieski - Staying curious

About Emmy

Read more about Emmy

Ed Latimore - A time of changing avatars

About Ed

Read more about Ed

Chris Williamson - What is enough?

About Chris

Read more about Chris

Alex Paval - Twitter, quitting a job and starting a company

About Alex

Read more about Alex

Nick Winkelman - High performance, communication and coaching

About Nick

Read more about Nick

Phil Hagspiel - Building a mind vault

About Phil

Read more about Phil

TECTONY

About Tony

Read more about Tony

Jesse J. Anderson

About Jesse

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Art Lapinsch - The journey to become a full-time creator

Read more about Art

Bob DePasquale - Facing adversity and finding fulfilment

Bob had me on his podcast a while ago and we had a great conversation.

About Bob

Read more about Bob

Paul LeCrone...just got his vaccine

Paul asked me onto his excellent podcast a while back and I was struck by how deep he researched me and also his great questions.

About Paul

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Cam Houser - How to get comfortable on video

Cam wants to make Zoom facilitation require walk-on music and end credits. That's an ambition I can get on-board with.

About Cam

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Corey McComb - Productivity is for robots

Read more about Corey

John McDavitt - Being creative

From Hollywood to t-shirts to the toy industry to illustration and lots of places in-between, John is an interesting guy.

About John

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Danny Miranda - How to stay consistent

Craig vs Blake Emal - How to grow your Twitter following

The Stoic Empire - How to avoid wasting your life (Twitter Spaces chat)

Ritesh Reddy - The art of fun

About Ritesh

Read more about Ritesh

Dave Pannell - The art of niching down

About Dave

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Arvid Kahl & Jamie Russo - How to build your personal brand

About Arvid

About Jamie

Ken King - Creativity, education and high performance

About Ken

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I just made my first NFT!

Paul Spinak - How to make a living being creative

About Paul (in his own words)