Get Fully Booked

Marketing a Portfolio of Holiday Cottages with Clare Burgess - Suffolk Coastal Escapes

Mon, 30 Mar 2026 06:00:00 +0100

If you've ever wondered whether growing a portfolio of properties makes marketing harder, Clare from Suffolk Coastal Escapes is about to give you a very reassuring answer.

This week I'm chatting with Clare, a long-standing member of my membership, The FULLY BOOOKED BUSINESS CLUB, who manages 11 holiday cottages on the Suffolk coast - an area she describes as a hidden gem that most people have never even heard of.

She started with one apartment back in 2017, grew her own portfolio during Covid, and has only recently begun taking on other owners' properties. And she's done it properly... getting her own marketing house in order first before expanding.

The results speak for themselves. When Clare first joined my membership, she was around 90% OTA dependent. She's now at 75% direct bookings with a 40% repeat guest rate. Those are numbers worth paying attention to.

We talk about what's actually driven that shift, and it's not one big thing; it's a combination of really nailing her ideal guest (couples with dogs), obsessing over her website and SEO, and building a blog section she genuinely loves writing. She's just tipped over 100 blog posts, and every single one feeds her social media content and monthly email campaigns too.

There's also a brilliant tip about how she uses a hyper-local guest guide to convert OTA bookers into lifelong direct guests, and how her blog, now called Explore the Suffolk Coast, does the same job before people have even booked.

Clare also shares what it's actually like managing other people's properties alongside your own, the challenges she didn't anticipate, and why being a fellow host and a true local expert is her biggest competitive advantage over 'the big boy' agencies.

A brilliant episode to close out season five. See you in a few weeks for season six.

---

Key Takeaways:

Growing your portfolio doesn't have to mean more marketing work
Getting clear on your ideal guest first is the foundation on which everything else is built on.
A hyper-local guest guide is one of the most underrated marketing assets a host can have - Clare sees at least 75% of OTA bookers hand over their email address in exchange for hers.
Blogging consistently - Clare has just passed 100 posts - pays dividends across multiple channels at once, fuelling social media content, monthly email campaigns and SEO results from a single piece of work.
OTAs are a discovery tool, not a crutch - Clare uses them to get found, then works hard to capture guest details and convert one-time OTA bookers into returning direct guests.
Going from 90% OTA reliant to 75% direct bookings doesn't happen overnight, but it does happen - consistent effort on your marketing and guest relationships is what moves the needle over time.

---

Find out more about Suffolk Coastal Escapes

Visit the website

Like them on Facebook

Follow them on Instagram

---

Do you have a marketing roadmap for your business?

No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Why it is Vital to Sleep in your own Short Term Rental!

Mon, 23 Mar 2026 06:00:00 +0100

Here's a question for you. When did you last actually stay in your own short-term rental?

If the answer is "never" or it's been a very long time, this episode is going to make you uncomfortable. In the best possible way.

I'm talking today about why staying in your own property is one of the most important things you can do as a host, and why relying on your best friends or family to test it first is a terrible idea. (They love you too much to tell you the truth. You need someone who will actually say the mattress is awful after you spent a small fortune on it!).

Because here's what the research tells us, guest satisfaction in hospitality is disproportionately affected by tiny inconveniences, not by big standout features. The low pressure shower. The WiFi code that took ten minutes to find. The annoying bin in the wrong place. The curtains that don't quite block out the 5am sunrise. Those are the things that end up in reviews.

I'm also sharing why staying in other people's properties - competitors, boutique hotels, glamping businesses - is genuinely the smartest market research you'll ever do. And yes, it is tax-deductible too.

This isn't just about fixing snagging issues. It's about understanding what your space actually feels like from the guest's point of view because until you've lived it, you're guessing. And you can't market a feeling you've never experienced yourself.

---

Key Takeaways:

Trial guests are non-negotiable before you open your doors, but choose carefully
Guest satisfaction is disproportionately impacted by small inconveniences, not big features
Staying in your own property properly reveals the micro irritations you simply cannot spot during a changeover, from a humming fridge to a bin in the wrong place
Staying in other people's properties two or three times a year, not just competitors but boutique hotels and other glamping businesses, consistently throws up ideas to elevate your own guest experience
Once you've genuinely experienced your own space as a guest, your marketing becomes easier and more confident

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How we built Acorn Glade Glamping with Wendy Wilkinson

Mon, 16 Mar 2026 06:00:00 +0100

I have to be honest, this episode genuinely made me smile from start to finish.

This week I'm joined by Wendy from Acorn Glade Glamping, one of my longest-standing Fully Booked Business Club members and a fellow host who has quietly built something really rather special just outside York in the UK. And when I say special, I mean four completely unique glamping units, a mirrored dome with a bespoke circular bed (Wendy reveals which celebrity has the same one), and a mullet-sporting alpaca called Hobnob who has become something of a social media superstar.

But beyond the brilliant quirks, this is a genuinely insightful conversation about what it actually takes to grow a glamping business with no previous experience, especially when you're starting with very limited marketing knowledge and figuring it out as you go.

Wendy talks honestly about where she started (70% OTA reliant) and where she is now (65% direct bookings and growing), how she approaches social media as entertainment rather than advertising, and why she's started sending WhatsApp messages to guests the day before arrival with brilliant results.

We also get into the clever techniques she uses to encourage repeat bookings, how having four completely different accommodation types gives guests a reason to keep coming back, and why building a personal connection with your guests - rather than hiding behind your brand name - is one of the most powerful things you can do for your direct booking strategy.

---

Key Takeaways:

Going from 70% OTA-reliant to 65% direct bookings doesn't happen overnight
Having different accommodation types at different price points gives guests a compelling reason to come back for more!
OTAs aren't the enemy - used tactically as a discovery tool, they can work in your favour. Learn how from Wendy.
Email open rates dropping? Wendy's WhatsApp pre-arrival message experiment is well worth stealing!
Social media works best when you treat it as entertainment, not advertising
Building a personal connection with guests builds the kind of trust that makes them book direct next time rather than return to the OTA.

---

Find out more about Acorn Glade Glamping York:

Visit the website

Like on Facebook

Follow on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Launch your Glampsite or Holiday Cottage like a Pro!

Mon, 09 Mar 2026 06:00:00 +0100

I've seen it so many times, and it genuinely breaks my heart.

Someone pours £80,000, £100,000, or even more into a beautiful cottage renovation, cabin, shepherd's hut, or glamping site. Blood, sweat, tears—the lot. Then they open their doors to nothing. Tumbleweed. Silence. And that desperate, sinking feeling that something has gone very wrong.

It's not because their property isn't gorgeous. It's because nobody knew it existed.

This episode is one of my all-time favourite topics because getting your launch right can make an enormous difference to your first year in business, and getting it wrong can cost you thousands.

I'm walking you through the biggest mistakes I see hosts make when they launch - starting with the classic "I've built it, and they will come" trap - and why a zero marketing budget is a false economy, no matter how much you've spent on the hot tub!

More importantly, I'm giving you five practical ways to launch (or relaunch) properly. From building a waitlist and creating founding guest offers, to countdown campaigns, launch day tactics, and how to use local PR and influencers to get people talking.

And if you want to take action straight away, I've got a free guide for you: Your 7-Step Marketing Launch Blueprint, with templates, checklists, and email ideas to help you do this properly. The link is in the show notes.

---

Key Takeaways:

Your launch should begin long before your doors open. From the moment you break ground or get planning permission, start building an audience and document your journey.
Visibility has to be created; it doesn't just happen because you've listed on Airbnb.
Marketing is not an afterthought or a leftover budget item - it's what turns your investment into actual income.
Professional photography is non-negotiable - it's your shop window, and your first impression, and poor photography makes the rest of your marketing an uphill battle.
Building an email list before you launch is one of the most powerful things you can do - when the Hudnalls Hideout went live, 500 email subscribers helped generate 50 bookings in the first 19 days.
If you've already launched quietly and it didn't go to plan, you're absolutely allowed to relaunch - create a campaign, build some momentum, and go again with intention.

---

Extra resources:

Download my FREE Launch Marketing Blueprint

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Happy Birthday. Get Fully Booked is 5!

Mon, 02 Mar 2026 06:00:00 +0100

Five years. Can you believe it?

Get Fully Booked is officially five years old, and I'm not letting this one slip by quietly. Because if I've learned anything from working with hundreds of hosts, it's that we are absolutely terrible at celebrating our own wins. We hit a milestone, give ourselves a quick nod, and then crack on as if nothing happened. And I'm calling us out today!

This episode is a little bit different. Yes, I'm celebrating, but it's also evidence. Five years in business is no small thing when you consider that almost half of all businesses don't make it this far.

But beyond the celebrations, I want to give you something genuinely useful to take away.

Business milestones are a seriously underused marketing tool. Whether you're approaching your first year, just had your 100th direct booking, or you've just landed your 50th five-star review, there is real marketing gold in that moment if you know how to use it.

I'm walking you through why celebrating publicly actually builds trust with future guests, how to use milestones to deepen connection and drive engagement, and the practical ways you can turn your next business anniversary or achievement into a proper marketing moment - not just a one-and-done Canva graphic.

And yes, I'm sharing a little of my own journey too - the highlights, the hard bits, and why after 30 years in marketing, I'm still absolutely not done.

Here's to the next five. 🥂

---

Key Takeaways:

Business milestones aren't just something to feel good about - they're a powerful trust signal that shows guests and potential clients you're the real deal and here for the long haul.
Almost half of all UK and US businesses don't survive to year five, so if you've hit a significant milestone, that is something worth shouting about.
Celebrating publicly isn't showing off - it's evidence of your experience, consistency and commitment, and in a market saturated with AI-generated listings and faceless businesses, that really matters.
Don't let a milestone pass with a single post and a quiet nod - plan it, build content around it, and use it to create genuine engagement with your audience.
Milestones are a brilliant excuse to look forward as well as back - share what's coming next in your business to keep your audience hooked and following your journey.
Whatever your next milestone is - your first direct booking, 100 Google reviews, a fully booked month - grab it with both hands and make it count for your marketing.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Attracting International Guests to a Remote Location with Ben Makin, The Lighthouse Keeper's Cottage

Mon, 23 Feb 2026 06:00:00 +0100

This week, I'm chatting with Ben Makin, who runs a lighthouse keeper's cottage near Wick in Scotland – possibly the most remote location of any of my marketing club members.

Ben's got a really interesting guest mix, with around 38% of her bookings coming from overseas visitors. She's worked out exactly who her ideal guests are and has even given them names. There's Christine, her UK off-season guest who comes with her husband and a couple of dogs, and Christophe, the European family road-tripper who books nice and early.

What's brilliant about Ben's approach is how data-driven her marketing is, but not in a boring way. She uses a simple paper questionnaire that's working incredibly hard for her business, giving her insights into what guests searched for, what they valued, and what they loved about their stay. This information has completely transformed her marketing messaging.

We get into the nitty-gritty of hosting international guests versus UK visitors – their booking patterns, how long they stay, and what they need from their experience. Ben shares some really practical ideas like using Google Translate for guest communications, having translated activity sheets, and even writing welcome messages on a chalkboard in guests' native languages.

On the marketing front, Ben's got a pragmatic approach to OTAs. She doesn't hate them because she's worked out how to use them strategically, particularly for attracting US guests who really love Airbnb and Booking.com.

If you're thinking about how to appeal to overseas visitors or are more off the beaten track than most, this episode is packed with practical insights from someone who's actually doing it successfully.

---

Key Takeaways:

Know your ideal guest avatars in detail – Ben has two distinct profiles with names and booking characteristics.
International guests often book earlier and at higher prices, filling your calendar before UK guests start booking.
Around 70% of US guests use OTAs versus only 20% of UK guests – understand these different booking preferences.
Add OTA commission fees on top of your rates so you still get your full amount.
Use the strictest cancellation policy on OTAs to prevent excessive cancellations.
Mine your data from website analytics, social media insights, and guest feedback to inform your marketing activity.

---

Find out more about the Lighthouse Keeper's Cottage Noss Head:

Visit the website

Like on Facebook

Follow on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Stop Calling it Spamming! Why Email Marketing is still a Powerful Marketing Tool

Mon, 16 Feb 2026 06:00:00 +0100

In this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media!

I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested one. We'll also cover the three questions you should ask before hitting send on any email campaign.

If you've been avoiding email marketing because you're terrified about being annoying your past guests or getting GDPR wrong, this episode will help you see it differently.

Email marketing isn't spam when it's done right – it's just good old hospitality.

---

Key Takeaways:

Sending emails to subscribers who opted in is NOT spam – it's permission-based marketing
Email marketing returns £36-42 for every £1 spent, compared to £2.80 from social media
A small engaged email list will always outperform a large uninterested one
Always include a working unsubscribe link and make it easy for people to opt out
Before sending any email, ask: Is it timely? Is it relevant? Is it permission-based?
Don't fear people unsubscribing – you don't want to pay to email people who aren't interested in hearing from anymore!

---

Further resources:

Start email marketing with ease using Mail Chimp - access step-by-step training in my marketing club membership

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Marketing Promotions - Don't get thrown in Marketing Jail!

Mon, 09 Feb 2026 06:00:00 +0100

Let's talk about something that trips up so many hosts – marketing promotions. You know the sort: giveaways, discounts, special offers. They can be brilliant for filling gaps and growing your audience, but get them wrong, and you'll land yourself in what I call "marketing jail."

No, there won't be sirens or handcuffs, but you might end up with angry guests, awkward refund requests, or even your social accounts shut down. And if you're really unlucky, you could find yourself in proper legal hot water.

In this episode, I'm walking you through the three big promotional pitfalls I see short-term rental and glamping owners fall into all the time.

We'll cover the UK rules around giveaways and prize draws (yes, there are actual regulations!), what Meta allows on Instagram and Facebook (spoiler: they have very different rules despite being the same company), and how to handle those dreaded messages from existing guests who want your new offer applied to their existing booking.

I'll share why promotions are one of the most complained-about marketing activities in the UK, and how to protect yourself with proper terms and conditions. Because honestly, you don't want to accidentally turn your free prize draw into a lottery, or be forced to give away a peak summer weekend because you weren't specific enough about your prize.

If you're thinking about running any kind of promotion, this episode will help you do it properly without the headaches.

---

Key Takeaways:

Prize draws must be free to enter – never require a purchase or booking to participate
Always have clear terms and conditions that specify who can enter, what the prize is, when it's valid, and any exclusions
Instagram and Facebook have different rules for promotions, even though they're owned by Meta
Be strategic about why you're running a promotion – don't just do it for vanity metrics like follower counts

---

More resources:

Check out my Promotions & Offers training - available in THE FULLY BOOKED BUSINESS CLUB™.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Facebook Ads - Do they Really Work and What You can Get Wrong with Katie Colella

Mon, 02 Feb 2026 06:00:00 +0100

This week I'm chatting with Katie Colella, a meta ads specialist who knows her stuff when it comes to Facebook and Instagram ads. And yes, they can work for short-term rentals and glamping sites – when done properly!

We're cutting through the myths around paid ads. Katie explains why so many hosts think ads don't work (spoiler: they've probably just hit the boost button and hoped for the best), and what you actually need to do to make them effective.

In this episode, we talk about why the boost button isn't your friend and the difference between traffic ads and lead ads. Katie shares how to target your ideal guests without wasting money, and why building your email list matters more than vanity metrics. We also discuss when ads are worth the investment and, just as importantly, when they're not.

Katie's been running ads for years and actually owned a B&B herself, so she gets the challenges we face. No fancy jargon here – just practical advice on whether ads could work for your short-term rental business.

If you've been curious about Facebook ads but worried about throwing money down the drain, this episode will help you decide if they're right for you.

---

Key Takeaways:

Don't dabble with ads – either do them properly with a strategy or don't bother
The boost button is not a marketing strategy (seriously, stop using it!)
Lead ads can help you grow your email list, which you actually own (unlike your social following)
Target your ideal guests based on interests and demographics – the precision is powerful
Test properly before dismissing ads – £50 spent randomly won't tell you anything useful
Video view ads can keep you top of mind on a tiny budget (even £1 a day helps)

---

Find out more about Katie:

Visit her Website

Connect on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Why doing a DIY Website is the Worst Thing you can do for your STR!

Mon, 26 Jan 2026 06:00:00 +0100

Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back!

With over 30 years of marketing experience and 80+ website audits under my belt, I have seen three recurring pitfalls of DIY websites that can drain your time, energy and profits.

The importance of your biggest marketing asset to your short-term rental business cannot be overlooked. The guest web user experience is an art and I will show you that a pretty website isn't enough if it doesn't convert visitors into paying guests.

From the need for clear navigation to the necessity of mobile optimisation, I share why a professionally built website is your most powerful marketing tool.

This episode will show you how to get your website firing on all cylinders. Do check out my FREE Website Audit Checklist in the shownotes below...

---

Key Takeaways:

DIY websites can be damaging your brand and holding your business back and harming your profits.
In just six seconds, your website needs to convince guests to book or you have lost them!
Sarah shares the 3 most common pitfalls she sees with websites for short-term rental or glamping businesses today.
A professional website is a major marketing asset, not just a pretty brochure - it's essential.
Don't skimp on your website; it's your key to attracting guests, driving direct bookings, and boosting the profit in your pocket!

---

More resources:

Get my FREE Ultimate Website Audit Checklist here

More website marketing training here or why not ask Sarah for a personalised Website Audit of your site

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

I Don't Think TikTok is for Me. Or is it?

Mon, 17 Nov 2025 06:00:00 +0100

Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.

We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.

I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.

---

Key Takeaways:

TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
Create a seamless booking path by connecting Instagram (with link in bio)

---

Find out more about Paige:

See Paige's website

Paige McNeil LinkedIn

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Should You Give That Influencer A Free Stay?

Mon, 10 Nov 2025 06:00:00 +0100

Got another DM asking for a free stay? Me too, my inbox is groaning with them right now! Someone with 500,000 followers wants to stay at your property - sounds flattering, but will it actually get you any bookings? Probably not. And that's because most hosts don't understand the massive difference between an influencer and a content creator. They're not the same thing, and getting this wrong can be a costly mistake.

In this episode, I break down exactly how to spot the difference and avoid getting burned. Influencers promote your stay to their audience - that's it. One feature, maybe some stories, then nothing. Content creators give you professional photos and videos YOU can use in YOUR marketing for months or years. We're talking 100-200 images and 50-100 video clips. When someone approaches you, check their audience demographics, look at engagement (not follower count), and get everything in writing. If you're serious about making influencer collaborations work for your business, this episode is packed with practical advice to help you make smart decisions that actually drive bookings.

---

Key Takeaways:

Influencers and content creators are completely different - one promotes to their audience, the other gives you marketing assets you can use forever.
Reach doesn't equal results - someone with 500,000 followers but low engagement is less valuable than 3,000 engaged followers who match your ideal guests.
Always ask for audience demographics before agreeing to anything - where are their followers based, what age, what interests?
Get your agreement in writing upfront - how many posts, what content, what rights do you have to use it afterwards?
Think long-term relationships, not one-offs - when you find a creator who gets your brand, keep working with them.
Brief them properly with a shoot list so you get the specific assets you need for your marketing.

---

More resources:

How To Find The Right Influencer - THE FULLY BOOKED BUSINESS CLUB™

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

The Market has Changed...Winging Your Marketing is No Longer an Option

Mon, 03 Nov 2025 06:00:00 +0100

OK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.

You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.

In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking you through exactly what you need to do differently to stay fully booked in 2026 and beyond.

You'll discover why that "I'll post something when I remember" approach is leaving you invisible when it matters most, and why you need an always-on marketing system instead of scrambling to fill gaps in your calendar at the last minute. I'm talking about email marketing that builds relationships year-round, SEO-friendly blog posts that drive steady traffic, and consistent social content.

The truth is, the hosts who launched during the post-Covid staycation boom didn't need polished brands or marketing plans—bookings just flew in. But those days are over. The hosts who'll thrive now are the ones treating their business like a proper business, with a marketing strategy, an action plan, and tracking what's actually working.

Because here's the thing, you don't need to do MORE marketing. You just need to do the RIGHT marketing consistently. And that's the exciting part!

---

Key Takeaways

Booking windows have shrunk by nearly 30% since 2019. Guests are now booking 1 to 3 weeks out instead of 2 months in advance.
More competition means pickier guests. There's been massive growth in accommodation supply, so guests are taking their time, comparing options, and waiting for deals before they book.
If you're only posting when you panic about calendar gaps, you've already missed the boat because your ideal guests have booked with someone else.
The hosts who'll thrive now are the ones treating their business like a proper business with a marketing plan and a brand that stands out.
You don't need MORE marketing, you need the RIGHT marketing. It's about having a strategy, being consistent, tracking what works, and ditching what doesn't.

---

More resources:

THE FULLY BOOKED BUSINESS CLUB™

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Two Treehouses, Two Audiences: Finding the Right Guests at One Acre Wood with Sean Ronan

Mon, 27 Oct 2025 06:00:00 +0100

This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples.

Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it. They've built a thriving business through clever marketing partnerships with local businesses, even landing a spot on George Clark's Amazing Spaces. Not too shabby!

What I love about their approach is how thoughtful everything is. We're talking copper baths instead of the standard hot tubs, locally sourced materials, and a design that genuinely works for both excited kids and adults wanting a peaceful escape. They've created something that feels authentically connected to the local area, not just another glamping site plonked in a field.

Sean's really honest about the challenges of marketing to two completely different audiences—families versus couples—and how they've navigated that tricky balance. He's also refreshingly down-to-earth about hosting, making guests feel welcome without being intrusive. It's that sweet spot we all aim for.

The big takeaway? They've deliberately kept it small with just two treehouses. This isn't about cramming in as many units as possible—it's about creating a serene, private experience where guests can actually enjoy nature without feeling like they're in a holiday park.

So, if you're thinking about launching something unique in the holiday let world, or you're struggling to differentiate yourself from the competition, this episode is packed with brilliant insights and practical advice that'll get you thinking differently about your business.

---

Key Takeaways:

Strategic marketing and clever partnerships are essential for building direct bookings
Working with the right channel partners helps you reach different audiences
Using local materials and craftsmanship creates an authentic experience that sets you apart from cookie-cutter glamping sites
Designing spaces that genuinely work for both children and adults opens up your potential guest market significantly
Personal touches and thoughtful hosting transform first-time guests into loyal repeat visitors
Listening to guest feedback and maintaining sky-high standards generates the kind of reviews that fill your calendar

---

Find out more about One Acre Wood:

One Acre Wood

Follow One Acre Wood on Instagram

The Fully Booked Business Club™

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

5 Tips to Grow Your Email List Quickly

Mon, 20 Oct 2025 06:00:00 +0100

If you're serious about ditching those commission-hungry booking platforms and keeping more profit in your own pocket, an email list is hands-down your most valuable asset.

I know, social media feels easier. Instagram's pretty, TikTok's trendy, and Facebook... well, it exists. But here's the problem: you don't own any of those audiences. One algorithm change and poof - all that hard work vanishes into thin air. But your email list? That's yours. Forever.

So, in this episode, I'm sharing five practical, proven strategies to grow your email list faster than you ever thought possible. And no, you don't need to be a tech wizard or a marketing genius to make this work, I promise!

We're talking about proper incentives that actually get people signing up (hint: nobody cares about your "monthly newsletter"), making it ridiculously easy for guests to join your list, and using your social media the right way - as a funnel, not the endgame.

I'm also sharing some real examples from my own business because, let's face it, theory is lovely, but you need to know what actually works in practice. This isn't about complicated funnels or fancy software; it's about simple, consistent actions that fill your booking calendar with direct guests who pay you properly.

So, if you're tired of handing over your hard-earned income to Airbnb and Booking.com, this episode is your starting point. Grab a cuppa and let's sort your email marketing once and for all!

---

Key Takeaways:

Email marketing is the single most effective tool for boosting direct bookings and profit margins
Ditch "newsletter" language - tell people exactly what value they'll get from joining your list
Make signup forms easy to find and fill in across your website and booking journey
Strategic incentives (discounts, exclusive offers, free upsells) significantly accelerate list growth
Use social media as a traffic driver to your email list, not as your main marketing strategy
Consistent email campaigns steadily fill your calendar with profitable direct bookings

---

More resources:

Email Marketing Training

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Would You Move Out and Rent Your Own Home Charlotte from The Scarlet Hen Did – and Built a Thriving Business!”

Mon, 13 Oct 2025 06:00:00 +0100

In this episode, I'm chatting to Charlotte Hughes, the imaginative brain behind Yorkshire's Scarlet Hen, a unique rental for hen parties and wellness retreats. Charlotte opens up about her unexpected journey into the world of short-term rentals, which began out of necessity when her family home wasn't selling.

She's transformed her massive mansion into a party pad that's not only stylish but also caters to the needs of her guests, creating an unforgettable experience. The episode dives deep into the challenges of managing a property that's also your home, the logistics of moving out every weekend, and how to maintain a welcoming atmosphere for guests.

Charlotte shares her marketing wisdom and how she's managed to ditch reliance on online booking agents, instead focusing on building her brand and direct bookings. This chat is filled with real life practical tips for anyone looking to navigate the world of short-term rentals while keeping their sanity intact.

---

Key Takeaways:

Ditch the online agents and focus on building your own brand for direct bookings
Necessity really can spark innovation - Charlotte's weekend rental prove it works!
Creating memorable experiences for specific groups (like hen parties) leads to incredible reviews and repeat business
Organisation and routine are absolutely crucial when you're living this double life
Direct bookings put significantly more profit in your pocket - find creative ways to encourage them
Building genuine connections with guests makes them more respectful and likely to return

---

About this week's guest:

The Scarlet Hen, Norfolk House

Follow Scarlet Hen on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Blogging for Google Visibility

Mon, 06 Oct 2025 06:00:00 +0100

Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried!

Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site.

Think of each blog post as a brand new doorway for your ideal guests to find you. While you're sleeping, doing the school run, or mucking out the horses (yes, that's me!) - your blog posts are working away in the background, pulling in website visitors who are actively searching for precisely what you offer.

I'm breaking down exactly how to create content that your guests actually care about, and talking proper SEO that works, choosing topics that convert visitors into bookings, and why you don't need to be churning out posts every single day to see results.

The best bit? This is evergreen content that keeps on giving. Write it once, and it'll be driving traffic to your website for months - even years - to come.

That's what I call marketing smarter, not harder!

---

Key Takeaways:

Blogging remains one of the most powerful tools for boosting your Google visibility
Fresh, quality content is essential for driving direct bookings to your business
SEO is passive marketing that works around the clock (even while you sleep!) See episode 33 for more on this!
Write about topics your ideal guests genuinely care about, not random fluff
One brilliant blog post per month beats ten mediocre ones every time
Evergreen content continues working for you long after you hit publish

---

More resources & training:

Blogging for Online Visibility & Google Rankings - join my membership, THE FULLY BOOKED BUSINESS CLUB™, to access affordable training on blogging

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Marketing while you Sleep - The Power of SEO!

Mon, 29 Sep 2025 06:00:00 +0100

This week, I'm diving into SEO and marketing while you sleep - because who doesn't want their business working hard while they're catching some well-deserved shut-eye?

I'm chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here - just straight-talking advice that actually works for real people running real businesses.

Now, I know SEO can feel like trying to crack some mysterious code that Google keeps changing (because, let's face it, they do!). But here's the thing - it doesn't have to be overwhelming or turn you into a tech wizard overnight.

So if you've been wondering how to get Google to notice your gorgeous short-term rental or glamping property without staying up all night tweaking keywords, grab a cuppa and let's get into it!

---

Key Takeaways:

SEO isn't rocket science - it's just about helping the right guests find you when they're searching
Your website can be working for you 24/7, even when you're fast asleep (now that's what I call a good employee!)
Small, consistent efforts beat massive overhauls every single time
Google loves fresh content, but it doesn't have to be perfect - progress over perfection, always
Don't get caught up in all the technical stuff - focus on what your guests actually want to know

---

Further SEO Training:

SEO Case Studies: Join my Membership to access the course

SEO Tools:

Yoast SEO - Free WordPress Plugin

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Attracting Large Groups to your Property with Ed Maughan & Sarah Pursey

Mon, 22 Sep 2025 06:00:00 +0100

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.

Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here.

Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work.

We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket.

---

Key Takeaways:

Mastering marketing is key to ditching online agents and boosting direct bookings.
Growing direct bookings takes simple marketing steps that put more profit in your pocket!
Group accommodations are unique and require different marketing strategies than smaller properties, for real.
Capturing email addresses from your guests can lead to repeat bookings, so think smart!
High-quality visuals and clear info about your property setup are essential for group bookings, trust me.
Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions.

---

Find out more about this week's guests:

Group Accommodation

Scenic Stays Herefordshire:

www.trevasecottages.co.uk

www.oldbarnhousehereford.co.uk

www.bettwscourtretreats.co.uk

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

AI - Marketing Content Gold or a Dangerous Trap?

Mon, 15 Sep 2025 06:00:00 +0100

Right, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?

AI can absolutely be your marketing mate, but only if you don't hand over the room keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!

So, what's the reality check on AI?

It's brilliant for speeding up your content creation (thank goodness, because who has time to stare at blank screens all day?), but it needs YOUR personality stamped all over it. Think of AI as your enthusiastic intern who's great at research and first drafts, but still needs you to add the brand magic.

I'm sharing why your unique story - the reason you got into hosting, that quirky feature of your property, your genuine passion for creating amazing guest experiences - is what actually converts browsers into bookers. No AI can replicate that!

Plus, a heads-up about fact-checking. AI sometimes gets a bit... creative with the truth. Always double-check before you hit publish, especially when it comes to local information or specific details about your area.

The bottom line? Use AI as your brainstorming buddy and research assistant, but never let it take over your brand voice. Your guests aren't booking a generic experience - they're choosing YOU and your property because of what makes you different.

Ready to get AI working for you without losing what makes your marketing uniquely yours? Let's dive in!

---

Key Takeaways:

AI can be your best bud for marketing, just don't let it take the wheel completely
Content created by AI needs your personal touch, or it risks sounding like a robot
Using AI can speed up your content creation, but keep your brand voice in check
Always double-check the facts AI gives you; it can sometimes make stuff up
Your unique story is what makes guests book, so don't lose that in AI-generated content
AI is a tool for brainstorming and research, but you're still the boss of your marketing

---

Further resources & training:

How to prompt AI training

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to get off Airbnb with Charlotte Taylor, Secret Bolthole

Mon, 30 Jun 2025 06:00:00 +0100

This week, I'm chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties - and let me tell you, her story is going to resonate with so many of you!

We're getting into the real nitty-gritty of what it's like when you're staring at an empty calendar, feeling that horrible pit in your stomach, and thinking "Right, back to Airbnb it is then!" Sound familiar?

Charlotte's been there, done that, and bought the (very expensive commission-paying) t-shirt! She'll tell you exactly how she went from being booked solid to facing a booking drought that had her questioning everything. The panic, the sleepless nights, the temptation to just hand everything back over to the big booking platforms - we've all been there, haven't we?

But here's where it gets really juicy - Charlotte discovered that running back to Airbnb wasn't the magic fix she thought it would be. Instead, she rolled up her sleeves and got serious about her direct booking strategy, and the results will make you want to grab a notepad!

She's sharing all her secrets about improving her website's SEO without getting bogged down in techy nonsense, how she transformed her email marketing from "meh" to "must-book-now" with offers that actually work, and why her social media game has been an absolute revelation. Wait until you hear about her TikTok success - turns out being real and a bit rough around the edges beats those perfectly polished posts every single time!

Charlotte's journey proves that while booking platforms might seem like the easy option, having your own solid marketing plan puts YOU back in the driver's seat. More control, more profit in YOUR pocket, and no more anxiety about algorithm changes or commission hikes!

If you're tired of handing over chunks of your hard-earned cash to the big boys and want some proper, practical advice from someone who's walked the walk, this episode is absolute gold!

Takeaways

Ditching Airbnb can seem scary, but it opens up new marketing opportunities you never knew existed.
Using a pop-up to collect emails can help you build a database to market to directly.
Social media isn't just about collecting likes and pretty hearts on your posts. It's about turning those scrollers into subscribers and future guests.
The biggest lesson? Stop posting just to feel good about your engagement stats and start thinking about how every single post can help you capture those precious email addresses.

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Make Your Short Term Rentals Less Vanilla

Mon, 23 Jun 2025 06:00:00 +0100

This week, I'm getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you're basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions and "live, laugh, love" signs, I might scream!

So, I'm talking about ditching the boring and embracing what makes YOUR place special. Whether that's bold colours, quirky themes, or those little touches that make people go "wow!" - it's time to stop hiding your personality behind neutral everything.

I'm sharing my no-nonsense approach to creating those "how did they know?" moments for your guests. From welcome messages that don't sound like they came from a robot, to local recommendations that actually matter - it's the little things that get the five-star reviews.

We're also having a proper chat about your brand voice. If you're describing your place as "home away from home" or "perfect for creating memories," we need to talk! Let's find words reflecting who you are and what you offer.

The big takeaway? Being different isn't risky - being forgettable is! When you nail your unique style and voice, you'll attract guests who genuinely love what you offer, not just anyone looking for the cheapest bed.

Takeaways

Develop your signature style and own it! Stop copying what everyone else is doing and create something that screams, "This is us!" Your property should have a personality that guests remember long after they've left.
It's the little things that make guests rave about you. Those thoughtful touches - whether it's their favourite biscuits waiting or a handwritten note about the best local pub - turn a nice stay into an unforgettable experience that gets shared on social media.
Your design should tell your story from the moment they see your photos. Everything from your colour scheme to your quirky cushions should work together to show potential guests exactly what kind of experience they're going to have.
Ditch the boring marketing speak! If your listing sounds like every other "cosy retreat" or "perfect getaway," you're already lost in the crowd. Use language that reflects your actual personality and speaks directly to your ideal guests.

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Are you Marketing Mud Throwing?

Mon, 16 Jun 2025 06:00:00 +0100

Let's have a proper chat about something I see all the time - and it's driving me absolutely bonkers!

I'm talking about the "throw everything at the wall and see what sticks" approach to marketing. You know the one - posting more on social media, sending more emails, running more ads, thinking that MORE automatically equals BETTER results. Well, I'm here to tell you it doesn't work like that.

I'm getting straight to the point about why ramping up your marketing efforts without a proper strategy is like trying to fill a bucket with a massive hole in the bottom, and I'm diving into why quality absolutely trumps quantity every single time. It's not about how many posts you share or emails you send - it's about whether what you're putting out there actually connects with your ideal guests.

It's time to ditch the scattergun approach and get strategic about your marketing. When you nail this, everything else becomes so much easier - and more profitable.

Key Takeaways

More isn't always better. Stop thinking that posting 10 times a day or sending daily emails will magically fix your booking problems. It's about getting the RIGHT message to the RIGHT people, not bombarding everyone with everything.
Get to know your ideal guest like your best mate. If you're trying to appeal to "anyone who wants a holiday," you're doing it wrong. Dig deep into who they really are, what they worry about, and what gets them excited about booking.
Winging it won't work forever. I know planning feels boring, but businesses without a proper marketing strategy are just throwing money down the drain. Get organised, make a plan, and stick to it.
Be where your people actually are. There's no point shouting into the void on platforms your ideal guests don't even use. Find out where they hang out online and focus your efforts there.
Talk benefits, not features. Nobody cares that you have Egyptian cotton towels - they care about feeling pampered and relaxed. Speak to what they actually want to experience, not just the features (amenities) you've got!
Ditch the chaos for clarity. Replace that frantic "post something, anything!" energy with clear, purposeful marketing that moves the needle. Your sanity (and your bank balance) will thank you for it.

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Use AI to Create Your Marketing Content with Vicki Jones, Tractors & Cream

Mon, 09 Jun 2025 06:00:00 +0100

This week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!

Vicki's taking me through their whole journey - from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running.

But the real goldmine in this episode? How Vicki's using AI to make her marketing life so much easier. We're talking about streamlining social media, sorting out email marketing, and creating content without spending hours staring at a blank screen (we've all been there!).

Vicki's proving that you don't need to be a tech wizard to use AI effectively. She's sharing practical, real-world examples of how these tools are saving her time and helping her connect with more potential guests—no complicated jargon - just honest insights about what actually works. If you've been curious about AI but didn't know where to start, or you're drowning in content creation, this episode is absolutely packed with ideas you can pinch for your own business!

---

Key Takeaways:

AI isn't scary - it's brilliant! Seriously, this technology can be a complete game-changer for sorting out your content creation and marketing tasks. No more staring at blank screens wondering what to post!
Real talk from a real host. Vicki's sharing the honest truth about what it's actually like using AI in her glamping business - the good, the tricky bits, and everything in between. This isn't theory; it's what works in practice.
Get your AI prompts spot on. Don't just ask AI to "write something about my business" and expect magic. The better you get at telling it precisely what you want, the better results you'll get back.
Work smarter, not harder! Why create everything from scratch when AI can help you repurpose what you already have? Turn one piece of content into five different posts - that's what I call efficiency!

---

Handy Links from this episode:

Tractors and Cream Website

Tractors and Cream YouTube Channel

Follow Tractors & Cream on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

3 Reasons Your Emails Aren't Being Opened

Mon, 02 Jun 2025 06:00:00 +0100

In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.

Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you absolutely no favours.

I'll share my tried-and-tested tricks for writing subject lines that actually get people curious enough to click. We're talking about tapping into emotions, creating a bit of urgency (the good kind, not the pushy sales-y type, yuck!), and making your potential guests feel like you're speaking directly to them.

Plus, I'll give you the lowdown on personalisation - and trust me, it's not just about adding their first name. When you get this right, your open rates will thank you for it.

Better email marketing = more direct bookings = more profit in your pocket. And who doesn't want that?

If you've been wondering why your emails aren't converting into bookings, this episode is packed with no-nonsense advice to turn things around.

---

Key Takeaways:

Your subject line is everything. Seriously, it's the difference between your email being opened or ignored. Get this bit wrong, and all your brilliant content inside goes to waste.
Quality beats quantity every time. Don't just churn out emails for the sake of it - make sure what you're sending actually adds value for your readers. Nobody wants their inbox clogged with pointless fluff.
Find your email sweet spot. Too many emails and you'll annoy people (hello, unsubscribe button!). Too few and they'll forget you exist. It's all about hitting that perfect balance.
Get personal - it works. Adding someone's name to your subject line isn't rocket science, but it makes a real difference to open rates. People like feeling special, not like they're just another number on your mailing list.
Create that "I need to know more" feeling. Whether it's sparking curiosity or adding a gentle nudge of urgency, give people a reason to actually want to open your email. Make them think "Ooh, what's this about then?"
Consistency is your best friend. When people know to expect your emails and they arrive when promised, you're building anticipation. That's marketing gold right there.

---

Need to up your email marketing game?

Why not check out Sarah's monthly marketing club where you can access her 4-part Mailchimp step-by-step email marketing training. Find out more here

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Host to Boss: Running Your Hospitality Business like a CEO with Ali Tait

Mon, 26 May 2025 06:00:00 +0100

This week, I chat with the brilliant Ali Tait - a powerhouse business strategist who totally gets what we're going through as hospitality owners.

If you've ever felt like you're running around like a headless chicken answering guest queries instead of driving your business forward (um, guilty as charged🙋‍♀️), then this episode is YOUR wake-up call.

Ali and I dive into that tricky juggling act we all know too well - trying to be a fantastic host while also being the CEO your business desperately needs you to be. And let's be honest, when you throw family commitments into the mix, it can feel completely overwhelming.

But here's the thing... it doesn't HAVE to be this way...

We unpack how to step back from the day-to-day firefighting (even when it feels impossible!), create a proper business strategy that doesn't just live in your head, get smart about delegation (no, you DON'T need to wash all those towels yourself), and structure your time so you have some left for yourself and your family.

Ready to put on your CEO hat and take back control of your business AND your life? This episode is packed with practical, no-nonsense advice that you can implement right away.

---

Key Takeaways

Put on that CEO hat - stop just reacting to whatever guest drama pops up next and start carving out time to think bigger about where you're actually heading with your business.
Regular catch-ups with your partner or team are absolute game-changers! They clear up who's doing what, stop those "I thought YOU were handling that" moments, and make sure things actually get done.
Boundaries are not just nice-to-haves, they're must-haves! If you don't draw the line between your business and personal life, you'll end up resenting the very business you worked so hard to build (trust me, I've been there!).
Small tweaks can make HUGE differences. Even just blocking out 30 minutes a week to think strategically about your business can transform how efficiently you run things - and put more profit in your pocket.

Ready to take back control?

Listen to the full episode for all the juicy details on how to fall back in love with your hospitality business again.

---

Handy Links from this episode:

Ali's Website

Follow Ali on Instagram here

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Don't Get Obsessed with the Social Media Vanity Metrics!

Mon, 19 May 2025 06:00:00 +0100

Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings.

In this episode, I delve into the misconception that achieving virality on social media guarantees an immediate influx of direct bookings, revealing that genuine engagement with our target audience really is the key. I explore the distinction between the quantity of followers and the quality of interactions, emphasising the need to develop relationships that can ultimately lead to bookings.

I share with you the more meaningful marketing social metrics that should be prioritised, such as website traffic and audience engagement, rather than succumbing to the allure of superficial high numbers.

By focusing on creating purposeful ideal guest-lead content and building trust with our audience, we can achieve greater direct booking success.

---

Key Takeaways:

The pursuit of vanity metrics such as likes and followers does not equate to an immediate increase in direct bookings or more revenue.
A focus on audience quality rather than sheer size is key for achieving sustainable business growth.
Engagement with ideal guests through meaningful content creates relationships that can lead to actual direct bookings.
Successful marketing strategies must prioritise actionable metrics, including website traffic and email signups, over mere social media popularity.

---

Handy links from this episode:

Social Media Training - find out more about Sarah's marketing club - THE FULLY BOOKED BUSINESS CLUB™

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Who Are You Writing Your Website Copy For?

Mon, 12 May 2025 06:00:00 +0100

Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It's a tricky balancing act and often feels like a never-ending tug of war! In this solo episode, Sarah explores how to strike the balance just right.

The detrimental effects of writing solely for Search Engine Optimisation (SEO) are huge - often resulting in lifeless and robotic copy. The pitfalls of neglecting essential keywords that facilitate discoverability online can have a negative impact too.

Often leaving you feeling like you are stuck between the devil and the deep blue sea...

By adopting a guest-centric approach whilst integrating vital SEO elements, we can craft compelling copy that resonate with our potential guests and simultaneously enhances your visibility on search engines. The episode dives into Sarah's practical strategies for constructing effective website copy that captivates and converts, emphasising the necessity of clarity and structure in our communication.

Having website traffic alone is not enough. We need to convert web visitors into paying guests as efficiently as possible.

---

Key Takeaways:

The balance between writing for SEO and connecting with your ideal guest is crucial.
Writing solely for Google results in robotic copy that fails to engage potential guests.
Effective website copy should incorporate emotional storytelling while also being optimised for keywords.
Understanding your guest's motivations is essential for creating compelling and relevant content.
It's key to remember search engines don't buy, people do. Google does not spend money with you!

---

Handy Links from this episode:

Sarah's SEO Made Easy Course

Book a free call with Sarah to discuss your website

Free SEO Plugin for Wordpress - Yoast SEO

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Getting Your Business into the Media with Travel Tonic's Fiona Reece

Mon, 05 May 2025 06:00:00 +0100

In today's episode I'm joined by PR expert Fiona Reece from Travel Tonic.

This one is a bit of a short term rental PR 101 from identifying what media to approach, and how to find your WOW to stand out through storytelling, as you look to get media coverage.

We delve deep into pitching to the media with really honest Do's and Dont's to get noticed with practical tips if you do it yourself rather than using a PR agency..

And that all important question, should you show towels on the bed! Tune in to get Fiona's insider PR tips.

---

Key Takeaways:

The episode looks at the critical importance of identifying the right media outlets that align with your target audience's lifestyle and interests.
Effective public relations requires hosts to differentiate their offerings from competitors, which requires innovative storytelling techniques.
Listeners will learn what the media outlets might be interested in around your business.
The hosts discuss the value of hiring a public relations specialist, highlighting their extensive contacts and expertise in effectively pitching to media.
Long-term PR efforts can yield significant returns, as previous media coverage continues to attract bookings even years after initial publication.
The conversation underscores the necessity of high-quality visual content, suggesting that seasonal imagery can enhance media pitches and align with editorial calendars.

---

Connect with Fiona - Travel Tonic

Find out more about Travel Tonic

Follow on Instagram

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

I Have Built It and They Shall Come! Why That Marketing Approach Simply Will NOT Work

Mon, 28 Apr 2025 06:00:00 +0100

Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next?

In this episode, Sarah dives deep into why the "build it and they'll come" approach is the fastest route to empty bank accounts and sleepless nights. Plus, she'll share her tried-and-tested strategies to get those commission-free direct bookings rolling in from day one.

You'll discover why starting your marketing BEFORE you open your doors is an absolute must for your business and why you need to get it in front of the RIGHT people at the RIGHT time.

So if you're about to launch your holiday business, market a brand new unit or that shiny new sauna you've added, this episode is for you!

---

Key Takeaways:

Marketing is essential to ensure guests can discover your accommodation; building it simply isn't enough.
Understanding the booking journey is crucial for effective marketing and attracting guests.
Relying solely on online travel agents can hinder visibility and lead to financial losses.
Establishing a pre-launch audience can significantly enhance your marketing effectiveness and booking success at launch.
Consistent engagement with potential guests helps build trust and increases the likelihood of bookings.
A comprehensive marketing plan must be implemented well in advance of your opening date to maximise visibility.

---

FREE GUIDE: Grab my 7-Step Launch Marketing Blueprint here

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Diversifying your Hospitality Offering with Jo Lewis, Alexander House Scotland

Mon, 17 Mar 2025 06:00:00 +0100

Jo Lewis from Alexander House Scotland joins Sarah Orchard to discuss the intricacies of expanding a short-term rental business, highlighting the importance of diversification in enhancing revenue streams.

With Jo's successful transition from a luxury large group holiday house to offering glamping and wedding services, Jo shares her journey of creating unique guest experiences that cater to different audiences.

She emphasises the symbiotic relationship between her various offerings, where guests often transition from one type of accommodation to another, driven by word-of-mouth referrals and repeat visits.

Jo also candidly shares her insights on managing weddings, detailing the challenges and rewards of this venture, and the necessity of being genuinely invested in the couples’ experiences.

The episode wraps up with Jo sharing practical marketing tips and the valuable lessons she's learned on her journey in the short-term rental hospitality industry.

---

Key Takeaways:

Expanding your short-term rental hospitality business can be beneficial if you understand your market well.
Building relationships with guests leads to repeat bookings and positive word-of-mouth marketing.
Careful planning and attention to detail are crucial for successfully managing wedding events. Make sure you are ready for this type of guest!
Utilising automation tools can streamline communication with potential wedding clients effectively.
Diverse offerings in accommodations can attract different customer segments and increase overall bookings.
Understanding the unique customer journey for weddings is vital to providing excellent service.

---

Explore Alexander House Scotland

Website

Follow on Instagram

The 2 dedicated websites for glamping and weddings:

Enchanted Glamping

Thistle Weddings

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Have a Lifestyle Business & Still Have a Lifestyle!

Mon, 10 Mar 2025 06:00:00 +0100

In this frank and open episode, your Get Fully Booked host Sarah Orchard reflects on her own long journey of establishing The Hudnalls Hideout, a luxury treehouse short-term rental, while navigating the challenges that arise from being both a business owner and a host.

Sarah provides valuable insights on the importance of choosing a location that resonates with personal values and lifestyle aspirations. She emphasises that hospitality is not just a 9-5 job but a commitment that requires genuine passion for people and a high level of service, as guests can often have high expectations and demands.

She further explores practical steps towards achieving a sustainable work-life balance, including the significance of outsourcing tasks like cleaning and laundry, to free up time for marketing and personal relaxation, thereby enhancing overall business profitability and personal satisfaction.

Tune in for practical do's and don'ts that can help you achieve the lifestyle you've always dreamed of while successfully managing a short-term rental hospitality business.

---

Key Takeaways:

Establish a clear boundary between work and personal life to maintain a healthy lifestyle.
Choose a business location that you love to avoid resentment over time.
Outsource operational tasks like cleaning and laundry so you can focus on revenue-generating activities like marketing and growing your business.
Being in hospitality requires a genuine love for people and strong social skills.
Setting up a successful hospitality business is a full-time commitment, not really a side hustle.
Regular meetings with your life partner can help maintain clarity and structure in your business and avoid issues with balance.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Get More Repeat Stays for Free!

Mon, 03 Mar 2025 06:00:00 +0100

Are you ready to transform your one-time guests into loyal repeat visitors?

In this solo episode of Get Fully Booked with Sarah Orchard dives into effective marketing strategies that will help you achieve just that, all without spending a penny.

Sarah emphasises the importance of creating unforgettable experiences and maintaining connections after guests leave. By utilising personalised touches, attentive service, and thoughtful post-stay follow-ups, hosts can significantly increase the likelihood of return visits. Tune in to discover actionable marketing tips that can turn your guests into your ultimate fan club, boosting your direct bookings and enhancing your bottom line.

---

Key Takeaways:

Retaining existing guests is significantly cheaper than acquiring new ones, costing up to 10 times less.
Creating memorable experiences for guests through personal touches can lead to repeat bookings.
Follow-up with guests after their stay to ask for feedback and encourage future visits with icnentives.
Offering exclusive perks like free upgrades or early check-ins can enhance guest loyalty.
Regular email marketing serves as a gentle reminder for past guests to return.
Utilise social media effectively to engage with guests and share their positive experiences.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Listing Sites Vs Online Agents - What's the Difference with Nina Jervis-Green, Host Unusual

Mon, 24 Feb 2025 06:00:00 +0100

In this week's episode, your host Sarah Orchard is joined by a guest, Nina Jervis-Green from Host Unusual, a unique directory that showcases extraordinary holiday accommodations around the globe. We chat about the key differences between online advertising/directory sites and online travel agents like Airbnb. There are distinct differences between a paid listing site Vs the commission-based online agents - we explore the pros and cons.

Nina shares insights about how Host Unusual not only promotes unique stays but also tells the compelling stories behind each property, creating a deeper connection with your potential guests.

This engaging conversation highlights the importance of originality in marketing and how property owners can leverage their unique stories or history to stand out in a crowded market.

---

Key Takeaways:

Understanding the major differences between directory sites and online agents like Airbnb is crucial for property owners.
Host Unusual emphasises storytelling in listings to connect with potential guests and enhance their experience.
Many guests prefer unique accommodations, moving away from traditional hotel stays to memorable experiences.
Property owners should leverage marketing strategies to maximise their visibility on listing sites.
Direct bookings can significantly increase profit margins compared to commission-based online agents.
Engaging with your audience through social media and unique offerings can set your property apart.

---

Find out more about Host Unusual

Website

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Is your Website your "Marketing Machine"?

Mon, 17 Feb 2025 06:00:00 +0100

Ready to transform your website into a powerful marketing machine? In this episode of Get Fully Booked, Sarah Orchard dives deep into the essential strategies you need to grow your direct bookings and reduce reliance on online agents. She emphasises that your website should not merely be an online brochure but a dynamic tool that converts visitors into guests. From creating a strong first impression with engaging visuals to building trust through testimonials and clear calls to action, Sarah shares actionable tips that can significantly enhance your short-term rental website's effectiveness. Whether it's optimising for mobile or crafting compelling narratives about the guest experience, this episode is packed with insights to help elevate your online presence and maximise your profits.

---

Key Takeaways:

Your website should be designed to convert visitors into direct bookings effectively.
Building trust with potential guests is essential for encouraging direct bookings.
Strong calls to action throughout your website can significantly improve booking rates.
Creating an emotional experience story on your website can attract more guests.
Mobile friendliness is crucial, as over 60% of guests browse for accommodation options on their phones.
Gathering email subscribers from website visitors can help maintain ongoing guest engagement.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Filling a Growing Glampsite with Emma Warren, Dimpsey Glamping

Mon, 10 Feb 2025 06:00:00 +0100

Join Sarah Orchard as she dives into a frank and open conversation with Emma Warren, a self professed glamping industry pioneer and owner behind Dimpsy Glamping. Dimpsey Glamping is celebrating nearly a decade and Emma shares her journey from a memorable birthday getaway to creating luxurious glamping experiences, that prioritise guest comfort and unique offerings. The discussion highlights the importance of understanding customer expectations, especially in a post-COVID hospitality world where guests demand more from their stays.

Emma emphasises the value of word-of-mouth marketing and building a strong brand identity, while also addressing the challenges of expanding a glamping site and maintaining occupancy levels. Tune in to discover key insights into growth marketing strategies and the evolving landscape of guest experiences in the glamping industry.

---

Key Takeaways:

Emma Warren emphasises the importance of understanding your target customer when starting a glamping business.
Building a strong brand that reflects your values can significantly enhance guest experiences.
Direct bookings provide more profit compared to relying solely on online booking agents like Airbnb.
Maintaining a good relationship with previous guests can lead to repeat bookings over time.
The glamping industry has evolved, and guest expectations are now more aligned with luxury accommodation offerings.
Patience and adaptability are essential in managing fluctuations in booking patterns post-COVID.

---

Take a closer look at Dimpsey Glamping:

Visit the website

Instagram

Emma's celebrity guest - Baroness Bamford

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Celebrating Book Direct Day - 3 Ways Direct Bookings Massively Benefit your Business

Mon, 03 Feb 2025 06:00:00 +0100

Are you ready to take control of your vacation rental business and grow your direct bookings? This episode of Get Fully Booked with Sarah Orchard delves into the 3 key benefits of prioritising direct bookings over relying on online travel agents like Airbnb.

Sarah stresses the importance of maintaining control over your brand, pricing, and guest relationships, which often gets lost when using third-party booking platforms. She outlines three key advantages: regaining control of your marketing, maximising your brand visibility, and ultimately increasing your profitability. With insightful tips and sharing personal experiences, Sarah encourages listeners to embrace direct bookings as a way to enhance their business success and keep more profit in their pockets.

---

Key Takeaways:

Taking direct bookings gives you control over your business, pricing, and guest relationships.
Using online travel agents, like Airbnb, can hinder your brand visibility and marketing efforts.
Maximising direct bookings can save you a significant amount of commission fees over time. With 100% direct bookings, Sarah has saved over £65,000 (USD $85,000) in just 3 years!
Direct bookings allow you to build lasting relationships with your guests, enhancing loyalty and repeat stays.
Learning basic marketing skills can empower property owners to effectively drive direct bookings.
It's essential to assess the long-term impact of using online booking agents on your business's profitability.

---

Are you ready to escape the control of the OTAs?

Take my Direct Booking Roadmap Quiz

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Why is your Marketing Messaging Missing the Mark?

Mon, 27 Jan 2025 06:00:00 +0100

Are you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners.

Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, addressing their pain points, needs, and desires. She also highlights the common mistake of making marketing all about your business rather than the guest and the experience they seek

By understanding your audience and crafting targeted messaging, you can significantly improve your marketing outcomes and attract more direct bookings. Tune in to discover actionable strategies that can transform your approach to marketing and enhance your direct bookings.

---

Key Takeaways:

Focus on your ideal guest to create marketing messages that resonate deeply.
Understand and address customer pain points to improve your marketing success.
Avoid speaking to everyone; narrow your target audience for better results and less wasted time and money.
Communicate from the guest's perspective to highlight their needs and desires.
Define your brand voice clearly to craft compelling and consistent marketing messages that get better results!

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Attracting Different Ideal Guests with Kyra Fingleton, Glamping Under the Stars Ireland

Mon, 20 Jan 2025 06:00:00 +0100

Welcome to another episode of the Get Fully Booked podcast, where Sarah Orchard speaks with fellow host, Kyra Fingleton from Glamping under the Stars Ireland.

In this light-hearted episode, they dive into the unique challenge of catering to two very different ideal guest types—families and hen parties—at Kyra's glamping site in Ireland. Kyra shares her personal insights on how to effectively market to these distinct and extremely different audiences while maintaining a harmonious atmosphere at the site. With a focus on creating a communal experience that appeals to both families and hen parties, Kyra emphasizes the importance of keeping these groups separate to ensure a positive guest experience. Additionally, they discuss the significance of effective marketing strategies, including social media engagement and SEO, in attracting direct bookings and minimising reliance on online agents.

---

Key Takeaways:

Kyra Fingleton successfully caters to two distinct guest types, families and hen parties, at Glamping under the Stars Ireland.
Maintaining a clear separation between different guest groups is crucial for a harmonious guest experience.
Utilising social media platforms effectively helps target specific audiences for better levels of direct bookings.
Direct bookings are preferred, with Kyra currently achieving nearly 100% through her own website.
SEO and targeted content strategies are essential in attracting both families and hen parties.
Word of mouth remains a powerful marketing tool, driving repeat business and referrals.

---

Find out more about Glamping Under the Stars Ireland

Visit website

Instagram

Facebook

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Marketing without a Strategy is like Driving without SatNav!

Mon, 13 Jan 2025 06:00:00 +0100

Are you struggling to grow your direct bookings and feeling completely lost in the marketing maze?

Sarah Orchard emphasises the importance of having a clear marketing strategy as the essential link between your business goals and your marketing activities. Without a defined strategy, many business owners find themselves engaging in random marketing efforts that fail to yield the desired direct booking results.

In this episode, Sarah breaks down the difference between a marketing strategy and a marketing action plan, providing insights on how to align your marketing efforts with your overall business objectives.

She also shares valuable statistics highlighting the common lack of planning among small to medium-sized businesses, urging listeners to take proactive steps towards creating a more structured approach to their marketing.

Tune in to discover practical tips and a simplified framework that can help you effectively attract and convert your ideal guests.

---

Key Takeaways:

Having a clear marketing strategy is essential for achieving your business goals effectively.
A goal without a plan is just a wish, emphasising the need for a marketing plan.
Understanding your ideal guests is vital to successfully attract and convert them.
Aligning all 3 elements of your business plan, marketing strategy and marketing action plan is crucial for effective action.
Marketing should create a bridge between what you offer and those who need it.
Creating a marketing action plan involves knowing what marketing will work best to reach your ideal guests.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Crafting your Branded Guest Experience with Claire Robinson, Weekend Candy

Mon, 16 Dec 2024 06:00:00 +0100

Do you know the difference between your business brand and your branding?

In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience.

We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate with their ideal guests, showing why it is so important to know your audience and what truly sets your guest experience apart.

Claire shares insights on using storytelling as a framework to clarify your brand identity to attract your ideal guests. This conversation highlights the importance of intentional marketing and the need to continuously experiment with messaging while maintaining a consistent brand voice.

---

Key Takeaways:

Understanding the difference between brand and branding is essential for a effective marketing strategy.
A cohesive branded guest experience enhances customer satisfaction from discovery and booking, right through to arrival.
Developing a 'brand story' helps businesses connect more deeply with their ideal guests.
Experimenting with messaging can uncover what resonates best with your ideal guest.
Creating distinct messaging avoids clichés and increases the chances of standing out in an ever more crowded short term rental market.

---

Find out more about Weekend Candy:

Weekend Candy website

Follow on Instagram

Follow on TikTok

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Learning to Love Your Marketing

Mon, 09 Dec 2024 06:00:00 +0100

Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it.

Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting your business is essential for growth and success. She encourages listeners to reframe their perception of marketing, viewing it as a way to connect with potential guests rather than something pushy or braggy. By sharing personal anecdotes and practical advice, Sarah aims to empower hosts to take control of their marketing efforts, ultimately leading to more direct bookings and greater profitability.

---

Key Takeaways:

Marketing is essential for STR hospitality businesses to reach more potential guests and grow your profit.
Many STR hosts and property managers feel uncomfortable with marketing, but reframing it can change perceptions.
Using online agents can help initially, but direct bookings significantly increase your profit margins.
Comparison with other businesses can lead to fear and judgment, impacting your marketing confidence.
Embracing our mistakes and learning from them is crucial for effective marketing in small businesses.
Engaging with a community of fellow STR hospitality hosts can provide support and encouragement in our marketing efforts.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Marketing Consistency is King

Mon, 02 Dec 2024 06:00:00 +0100

Consistency in marketing is the cornerstone of achieving success and increasing direct bookings for your STR holiday business.

Sarah Orchard emphasises that the key to standing out isn't necessarily having a flashy website or a large social media following, but rather committing to regular marketing efforts. Drawing from her extensive experience in both corporate and small business settings, she shares insights on overcoming common challenges such as procrastination and the tendency to prioritise immediate operational tasks over your marketing.

Sarah shares tips to overcome this - from implementing time-blocking strategies and dedicating specific periods for marketing activities, you can create a sustainable marketing workflow that leads to measurable results over time.

This episode offers practical advice on maintaining focus and accountability in your marketing efforts, ensuring that you don’t fall into the feast-or-famine cycle of bookings.

---

Key Takeaways:

Consistency in marketing is crucial to achieving better results and increasing direct bookings.
Marketing requires proactive effort; without it, even the best STR properties may go unnoticed.
Time blocking for marketing tasks helps create accountability and reduces last-minute panic.
STR owners and property managers must prioritise marketing just as they do with guest communications.
Implementing small, regular marketing activities can lead to significant cumulative benefits over time.
Avoid procrastination by scheduling dedicated time for marketing tasks to ensure they get done and not skipped!

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Marketing Campsites, Cottages + Cabins with Lorraine Robinson, The Roost Luxury Cabins

Mon, 25 Nov 2024 06:00:00 +0100

This podcast episode features guest host Lorraine Robinson from The Roost Luxury Cabins, who shares her journey through various hospitality businesses, from running a busy campsite and traditional holiday cottages (STRs), to establishing award-winning luxury glamping cabins in the Forest of Dean, UK.

Lorraine discusses the significant differences in marketing strategies across these different STR hospitality businesses, and emphasises the importance of adapting to changing market dynamics, especially with the rise of social media.

A key marketing takeaway is her insight on leveraging direct bookings, where she has successfully achieved a remarkable 96% direct booking rate for her luxury eco-glamping cabins. She also highlights the challenges and opportunities presented by platforms like Airbnb, suggesting that while they can be useful for filling last-minute gaps, maintaining direct relationships with guests is crucial for long-term success.

Lorraine encourages fellow hosts to authentically engage with their audience, using social media to share genuine experiences and behind-the-scenes from their businesses.

---

Key Takeaways:

Building direct bookings can significantly increase profits compared to relying on OTAs, like Airbnb.
Utilising social media effectively, especially Instagram, can help promote your unique guest experience.
Creating engaging content that showcases the business owner and people behind the brand can attract more guests.
Using email marketing campaigns strategically can lead to increased bookings and customer retention.
Understanding the demographics of your guests can help tailor your marketing efforts.
Emphasising genuine experiences and behind-the-scenes content can resonate more with potential customers.

---

Take a look at Lorraine's two STR businesses in the Forest of Dean, UK - The Roost Luxury Cabins and The Old Dairy Holiday Cottages

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

5 Ways to Get Started Marketing your STR Holiday Business for More Direct Bookings

Mon, 18 Nov 2024 06:00:00 +0100

Are you ready to take back control of your business and increase your direct bookings?

Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, leading to wasted resources - time and money! This step is so often skipped over, resulting in your marketing to miss the mark.

Sarah also shares insights from her own experience, highlighting the critical role of a search engine optimised website plays in attracting guests and generating bookings. By focusing on building your own marketing machine, including email list building and Search Engine Optimisation (SEO) strategies, you can significantly reduce your reliance on online travel agents (OTAs, like Airbnb) and increase your profitability.

Tune in for practical tips that can transform your approach to direct bookings and empower you to take charge of your business's financial success.

---

Key Takeaways:

Understanding your ideal guest is fundamental to effective marketing and driving direct bookings.
Investing in a professional website is crucial for long-term success with your marketing.
Control over your marketing assets, like your website, is essential for business independence and control.
Collecting email addresses from day one can significantly boost your direct bookings in the future.
Don't rely solely on social media - explore other avenues for reaching your potential guests.
Narrowing your target audience can improve the effectiveness of your marketing efforts.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Filling your Booking Calendar Year-Round with Lindsey Holland, Cleeve Hill Hotel

Mon, 11 Nov 2024 06:00:00 +0100

Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests.

With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strategies and guest experiences.

The conversation dives into how guest expectations have evolved, particularly in light of recent trends and post Covid, and how Lindsey has adapted her offering to meet these needs. She highlights the significance of location, local events, and the unique character of her hotel in attracting guests year-round.

By actively engaging with her guests and gathering insights, Lindsey has transformed her approach to marketing and hotel renovations, ensuring that her hotel not only meets but exceeds her eight guest profile types and their expectations.

---

Key Takeaways:

Effective marketing requires knowing your target audience / ideal guests and what appeals to them.
Adapting your guest experience to cater to different guest profiles can enhance satisfaction levels.
Listening to guest feedback helps refine your marketing strategies and improve the guest experience.
Offering tailored information on your website can attract various types of guests more effectively.

---

Take a look around Lindsey's beautiful independent hotel - Cleeve Hill Hotel

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

How to Get Guest Emails to Drive More Direct Bookings

Mon, 04 Nov 2024 06:00:00 +0100

Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings.

Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on online travel agents, like Airbnb and Booking.com.

With over 20 years of experience in email marketing, Sarah emphasises the importance of building your own email list, as it offers a significantly better return on investment compared to social media. She shares actionable techniques to try to for capture email addresses throughout the guest journey, from the booking process to post-stay follow-ups. Whether through engaging sign-up forms or creative incentives, this episode is packed with insights to help you enhance your email marketing efforts and increase your direct bookings.

---

Key Takeaways:

Email marketing is significantly more effective than social media for driving direct bookings.
Capturing guest emails should be integrated throughout the entire guest journey process.
Creative incentives can encourage guests to provide their email addresses during their stay.
Using gated Wi-Fi can help capture multiple email addresses from group bookings effectively.
Regularly engage with your email list to keep your accommodation top of mind for guests.
Offer valuable content and unique incentives to make your email sign-up irresistible.

---

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Gated Wi-Fi providers:

StayFi (affiliate link)

Google or Facebook Ads - What's Best?

Mon, 28 Oct 2024 06:00:00 +0100

Are you eager to boost your direct bookings and reduce your dependency on online agents? This episode delves into the crucial differences between Google and Meta (Facebook) Ads, helping you determine which paid advertising option is best for your short term rental (STR) hospitality business.

Sarah shares insights on how each platform operates, highlighting that while Google Ads targets users who are ready to purchase, Meta ads can help you reach potential guests in a more engaging manner.

With practical advertising budget recommendations, Sarah explains that you can start with as little as £50 for Meta ads, making them accessible for many businesses.

Tune in to discover effective ad strategies that can significantly enhance your visibility and ultimately drive more direct bookings.

...

Key Takeaways:

Google Ads target users already ready to purchase, while Meta Ads focus on brand awareness and discovery.
Your website must effectively convert traffic from paid ads into actual bookings to succeed.
Meta Ads allow for precise targeting based on user interests and demographics, unlike Google.
A minimum budget of £500 per month is often necessary for effective Google Ads campaigns.
Meta Ads can start with a budget as low as £50, making them far more accessible.
Understanding your ideal guest is crucial for effective advertising on social media platforms.

...

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Grow your Direct Bookings through Blogging with Wendy Bates, Hall Cottage Baslow

Mon, 21 Oct 2024 06:00:00 +0100

In this episode, host Sarah is joined by guest host Wendy Bates to share her inspiring story as a holiday cottage owner in the Peak District in the UK. Initially an accidental host, Wendy recounts how her journey began with a desire to have a getaway in the scenic area, leading to the realisation that they could actually earn income by renting out their dream cottage.

They discuss Wendy's challenges in managing direct bookings and her eventual pivot from relying heavily on platforms like Airbnb to embracing a more hands-on approach to marketing. This shift not only increased her profitability but also allowed her to connect more deeply with her ideal guests, who often prefer searching for accommodations via Google rather than social media.

They explore the strategies Wendy implemented after attending Sarah's marketing bootcamp programme and becoming crystal clear on her ideal guest profile. By focusing on SEO and blogging, Wendy managed to craft content that resonated with that ideal guest, which in turn elevated her visibility on search engines.

This conversation emphasises the value of building personal connections with guests and the effectiveness of repeat bookings, offering listeners actionable insights to enhance their own direct booking marketing strategies.

...

Key Takeaways:

Wendy's journey as an accidental host highlights the importance of adapting to market demands.
Identifying and targeting your ideal guest is crucial for successful marketing strategies.
Ditching social media in favor of SEO and Google searches can lead to more direct bookings.
Personalizing guest interactions fosters loyalty and encourages repeat business for hosts.
Engaging in blogging significantly enhances your website's SEO and visibility on Google.
Using tools like ChatGPT can help generate blog ideas and improve writing efficiency.

...

Find our more about Hall Cottage Baslow:

Hall Cottage Baslow Website

...

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

The Money is in the Marketing

Mon, 21 Oct 2024 06:00:00 +0100

In this episode, host Sarah Orchard dives into the often-misunderstood world of marketing, particularly within the short term rental (STR) and hospitality business sector.

She explores the negative reputation marketing has garnered over time, emphasising the importance of permission-based and relevant marketing strategies that respect the audience's needs.

Sarah highlights how effective marketing is not just about pushing your services but about bridging the gap between what businesses offer and what potential customers are seeking.

By reframing marketing as a tool for visibility and connection, Sarah encourages listeners to recognize that good marketing can lead to increased direct bookings and profits, ultimately defining the success of their business.

The episode wraps up with actionable insights and the importance of aligning marketing efforts with business goals, proving that marketing is an essential and positive force in achieving business growth.

...

Key Takeaways:

Marketing should be viewed as permission-based and relevant to your audience's needs and timing.
Good marketing bridges the gap between your offerings and the desires of potential customers.
Visibility and brand awareness are essential for attracting guests to your holiday business.
Effective marketing strategies can significantly boost your direct bookings and overall profitability.
Understanding your business goals is crucial for creating a successful marketing plan.
Marketing is not just about ads; it's about fulfilling the needs of your customers.

...

Do you have a marketing roadmap for your business?

---

What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

---

Connect with Sarah:

Website

Instagram

Facebook

---

Get Fully Booked: Launching 21st October

Mon, 14 Oct 2024 06:00:00 +0100

Get Fully Booked is the brand new podcast launching on Monday 21st October.

If you're an Airbnb host, holiday cottage or glampsite owner who are ready to master your marketing so you can ditch your reliance on online agents and grow direct bookings, then Get Fully Booked is your go-to podcast.

Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket!

Throughout this podcast, she shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.

Trailer: Get Fully Booked with Sarah Orchard

Mon, 07 Oct 2024 06:00:00 +0100

Get Fully Booked is the brand new podcast launching on Monday 21st October.

Throughout this podcast, she shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.