Maria Medina says that's exactly why most networking fails.

In this episode of Giants Helping Giants, host Lois Wyant talks with business coach and networking strategist Maria Medina about how to build meaningful business relationships that lead to referrals, partnerships, and long-term growth.

Instead of treating networking like a sales activity, Maria explains how successful entrepreneurs use networking to build an entire support system around their business.

She also shares why follow-up is the biggest mistake business owners make, how CEO Days can completely change your business, and why asking for help is one of the smartest things an entrepreneur can do.

If you're a local business owner, contractor, entrepreneur, or service professional looking to grow your business without relying solely on advertising, this episode is for you.

In this episode you'll learn

• Why networking is much more than finding customers

• The biggest networking mistake most business owners make

• Why follow-up creates trust and referrals

• How CEO Days help business owners make better decisions

• Why successful entrepreneurs ask for help

• How systems prepare your business for growth

• Why a growth mindset separates successful business owners

Subscribe for more interviews with experts helping local businesses grow.

info@thecoachingnetwork.com

https://www.youtube.com/

⁨@TheCoachingNetwork⁩

https://thecoachingnetwork.com/

https://www.linkedin.com/in/medinacoach/

00:00 Networking Isn't Just About Sales

00:27 Meet Maria Medina

02:00 What Networking Really Means

03:24 The Biggest Networking Mistake

05:02 Why Follow-Up Matters

06:01 Growth Mindset for Entrepreneurs

07:40 Free Google Business Profile Webinar

08:01 CEO Days That Change Your Business

09:31 Learning from Other Business Owners

11:01 Three Pieces of Business Advice

13:29 What It's Like to Work with Maria

14:54 Final Advice for Entrepreneurs

https://giantshelpinggiants.com/

info@giantshelpinggiants.com

They're wrong.

In this episode of Giants Helping Giants, Lois Wyant talks with podcast strategist D.R. Fay of Mouthy Broad Media about why podcasts have become one of the most powerful marketing tools available for local businesses.

Whether you own an HVAC company, roofing business, pest control company, plumbing company, landscaping business, or another local service company, a podcast can position you as the trusted authority in your community while generating new customers and business opportunities.

D.R. explains why most podcasts fail after only a few episodes, how to avoid "podfade," and how outsourcing production allows business owners to stay focused on serving customers.

Lois also shares two creative podcast strategies specifically for local businesses:

• Become the coach in your industry

• Become the voice of your local community

Instead of chasing sponsorships, you'll discover why your own business should be the primary advertiser on your podcast and how a simple mid-roll promotion can consistently generate leads.

If you've ever wondered whether starting a podcast is worth it, this conversation may completely change your perspective.

In this episode you'll learn:

• Why every business should consider having a podcast

• How podcasts build authority and trust

• Two podcast strategies for local businesses

• Why most new podcasters quit

• How podcasts generate customers without selling

• Audio vs. YouTube podcasts

• Basic equipment you need to get started

• SEO vs. AEO (Answer Engine Optimization)

• Using AI to optimize podcast content

• Why email marketing still matters

• How podcasting supports long-term business growth

If you're looking for practical marketing ideas that help your business stand out in today's AI-driven search world, this episode is packed with actionable advice.

Subscribe for more conversations that help local business owners build stronger companies, attract more customers, and become giants in their communities.

MouthyBroadMedia.com

https://pod.link/1728781644

Mouthybroadmedia@gmail.com

00:00 Introduction

01:00 Meet D.R. Fay

02:05 Why Every Business Should Have a Podcast

03:45 Coaching Through Podcasting

05:00 Become the Authority in Your Town

06:25 How Podcasts Generate Business

07:50 First Steps to Starting a Podcast

10:30 Why Email Marketing Still Matters

13:45 Podcast Equipment for Beginners

17:15 Audio vs YouTube Podcasts

19:15 SEO, AEO and AI Search

20:45 DIY or Hire an Expert

22:10 Final Advice for Business Owners

Want to check your online visibility - send me an email; info@jftwebmarketing.com

Or join me on my weekly webinar: https://gmb.jftwebmarketing.com/register

In this episode of Giants Helping Giants, Lois Wyant talks with software strategist Dustin Gordon about how small business owners can confidently choose technology that actually supports their growth instead of creating more headaches.

Dustin explains why business owners should focus on their processes before shopping for software, how AI can help evaluate software options, and why owning your digital assets—including your website, domain name, and business accounts—is critical.

Whether you're running a home service company, local business, or growing organization, this conversation will help you make smarter technology decisions that save time and money.

In this episode you'll learn:

• Why most businesses choose software the wrong way

• How to define your goals before buying technology

• Why your business systems matter more than the software itself

• How AI can help research software solutions

• When it's time to upgrade your software

• Why "Done beats perfect" in business technology

• The importance of owning your website, domain, and business accounts

• How to avoid costly software implementation mistakes

Connect with Dustin Gordon:

(Insert website/contact information)

Subscribe for more conversations that help business owners grow stronger businesses.

https://www.youtube.com/@GiantsHelpingGiants?sub_confirmation=1

0:00 Introduction

0:23 Meet Dustin Gordon

1:20 Helping Small Businesses Use Technology

3:08 How to Choose the Right Software

3:58 Start with Your Business Process

5:38 When to Hire an Expert

6:30 Begin with Your Business Goals

7:44 Breaking Down the Tasks You Need

8:41 Using AI to Research Software

9:26 Should You Start Small or Wait?

11:05 What Working with Dustin Looks Like

12:01 AI and the Future of Small Business

13:35 AI as a Powerful Business Tool

15:26 Own Your Digital Assets

18:16 Final Advice for Business Owners

In this episode of Giants Helping Giants, Lois Wyant sits down with business strategist Jean Kuhn to discuss the two marketing strategies she believes every business owner should prioritize: building real relationships through speaking and staying connected through email marketing.

Jean shares her journey from becoming an entrepreneur in 1985 to buying and turning around two bankrupt businesses, adding more than $100,000 to their bottom line within a year. She explains why many business owners accidentally buy themselves a job instead of building a business, why answering the phone can make or break customer relationships, and how simple marketing habits can create long-term success.

You'll learn why local networking still matters, how to identify your ideal customer, what makes an email newsletter effective, and why authentic human connection remains one of the most powerful marketing tools available.

In this episode:

• Why many business owners stay stuck at break-even

• The difference between owning a business and owning a job

• Why answering the phone is still a competitive advantage

• How speaking can generate more business opportunities

• The power of email marketing for long-term growth

• The five elements of a successful newsletter

• How to build stronger customer relationships

• Lessons learned from turning around failing businesses

• Why helping others is the foundation of success

Connect with Jean:

Jean's Free Gift: https://jeansfreegift.com

Jean@jeankuhn.com

Learn more about JFT Web Marketing:

https://jftwebmarketing.com

Subscribe for more conversations designed to help business owners build stronger businesses, stronger relationships, and stronger communities.

#GiantsHelpingGiants #SmallBusinessMarketing #EmailMarketing #BusinessGrowth #Entrepreneurship #MarketingStrategy #LeadGeneration #BusinessSuccess

00:00 Introduction

00:19 Meet Jean Kuhn

00:52 Becoming an Entrepreneur

02:22 Why Small Business Owners Get Stuck

04:15 Franchise Owners vs Business Owners

06:20 Marketing Mistakes Business Owners Make

06:55 Why Speaking Builds Businesses

07:37 Advice for Home Service Businesses

08:05 The Power of Answering the Phone

09:43 AI and Phone Answering Systems

11:38 Understanding Your Ideal Customer

13:24 Why Email Marketing Still Works

14:42 Turning Around Bankrupt Businesses

16:07 Common Email Marketing Mistakes

16:39 The Subject Line That Worked

20:24 Five Elements of a Great Newsletter

23:54 How Often Should You Email?

24:19 Jean's Free Marketing Gift

24:51 A Lesson from Zig Ziglar

25:29 Final Thoughts

In this episode of Giants Helping Giants, Lois Wyant sits down with visual identity and branding specialist Istvan Weisz to discuss how businesses can create a memorable and recognizable brand that attracts customers and builds trust.

Istvan shares his journey from studying photography at a fine arts university to becoming a branding expert with more than 20 years of experience helping businesses develop powerful visual identities. He explains why branding goes far beyond a logo and includes everything from colors and typography to packaging, websites, marketing materials, and customer experiences.

Whether you own a local service business, sell products online, or are building a personal brand, this conversation will help you understand how visual consistency influences customer perception and buying decisions.

Whether you own a local service business, sell products online, or are building a personal brand, this conversation will help you understand how visual consistency influences customer perception and buying decisions. In this episode you'll learn:

• What visual identity really means

• Why branding matters for small businesses • How colors, fonts, and design impact trust

• The biggest branding mistakes businesses make

• How to stand out from competitors without confusing customers • Why authenticity matters in branding

• The difference between a logo and a complete visual identity • How great branding creates long-term business value

If your business has grown organically and your branding feels disconnected, this episode will help you understand why creating a unified visual identity can strengthen your reputation and increase recognition.

👉 Connect with Istvan Weisz

weiszistvan@gmail.com

https://www.linkedin.com/in/weiszistvan/

https://weiszistvan.com/

https://designordering.com/

https://partner.designordering.com/

👍 Please Like, Subscribe, and Share this episode with another business owner.

#Branding #VisualIdentity #SmallBusinessMarketing #BusinessGrowth #GraphicDesign #Entrepreneurship #BusinessBranding #MarketingStrategy #GiantsHelpingGiants

00:00 Why visual identity matters

00:29 Introduction to Istvan Weisz

01:18 Istvan's background and branding journey

03:00 What visual identity really means

04:41 Personal branding vs business branding

05:07 Branding beyond logos

06:35 Creating recognizable brands

08:17 The branding discovery process

09:14 Why brands must reflect reality

10:36 Working across different industries

12:19 Finding solutions through entrepreneurship

13:17 Helping small businesses compete with large brands

15:19 Reducing packaging waste through design

18:19 Sustainability and convenience in packaging

19:22 Final branding advice for business owners

21:01 When businesses should revisit their branding

21:43 Closing thoughts

In this episode of Giants Helping Giants, Lois Wyant explains why your Google Business Profile may be more important than your website when it comes to generating leads, building trust, and attracting new customers. Today's consumers often make decisions directly inside Google without ever visiting a website. They compare reviews, photos, business information, posts, and customer interactions before deciding who to call.

Lois shares her personal business journey, from owning a cake decorating business and working in wedding photography to helping local businesses improve their online visibility. She explains how customer behavior has shifted from traditional search to zero-click searches and how artificial intelligence is transforming local search results.

You'll learn why trust matters more than rankings, how AI evaluates local businesses, and the seven key areas of Google Business Profile optimization that can help increase visibility and generate more leads.

Whether you own an HVAC company, plumbing business, roofing company, electrical service, restaurant, medical practice, or any local business, this episode will help you understand how to position your company for success in the AI-powered future of local search.

If you found value in this episode, please like, subscribe, and share it with another business owner.

Schedule an AI Visibility Review:

https://api.leadconnectorhq.com/widget/bookings/websiteadit

#GoogleBusinessProfile #LocalSEO #AISearch #LocalMarketing #SmallBusinessMarketing #GoogleMaps #BusinessGrowth #LeadGeneration #LocalBusiness #GiantsHelpingGiants

00:00 Introduction

00:58 Why Google Business Profiles Matter

01:25 Lois Wyant's Business Journey

03:49 Technology Shifts Create Winners and Losers

04:26 AI Is Changing Local Search

05:29 Why Customers Check Google Before Calling

06:57 How Search Has Changed Since Google Started

07:32 Understanding Zero-Click Searches

08:58 The Rise of Local Search and Near Me Searches

10:36 Why Customers Decide Without Visiting Websites

11:41 How AI Is Transforming Business Visibility

13:20 The Myth of Ranking Number One

13:49 The HVAC Company Story

15:22 Three Reasons Businesses Struggle Online

18:33 What Actually Works for Local Businesses

19:31 Real Business Growth Example

21:38 The Power of Reviews and Engagement

23:27 Using Google Posts for Visibility

24:23 Why Competitors Lose Their Position

25:23 The Seven-Step Optimization Framework

26:45 Google Is Measuring Trust

27:23 AI Search Opportunities for Local Businesses

27:56 Three Final Takeaways

28:35 Final Thoughts and Closing

In this episode of The Giant Builders, Lois Wyant sits down with Rick Morgin to explore one of the most overlooked growth opportunities available to business owners today: franchising.

Many entrepreneurs spend years building a successful business model, but few realize that their systems, processes, and brand could potentially become a regional or even national franchise. Rick shares what makes a business franchise-ready, how to protect your intellectual property, what kind of investment is required, and how franchise owners generate long-term recurring revenue.

Whether you own a local service business, retail shop, restaurant, healthcare company, or specialty business, this conversation will help you think beyond your current market and explore what is possible when you build a business designed to scale.

In this episode, you'll learn:

• Signs your business may be ready for franchising

• How successful franchises are built and protected

• The role trademarks and intellectual property play

• Common misconceptions about franchise ownership

• How franchise fees and royalty revenue work

• Different franchise growth strategies and exit plans

• Why some businesses grow to dominate a local market while others expand nationally

If you've ever wondered how business owners build brands that operate in multiple cities or states, this episode will give you a practical introduction to the franchising process. Based on the discussion with Rick Morgin, franchising can offer a path to growth without requiring the owner to personally manage every location.

Watch now and start thinking bigger about what's possible for your business.

rick@thefranchiseconsultingcompany.com

https://linkedin.com/in/richardmorgin

TikTok @rickd212

Timestamp Overview

00:00 Introduction

00:30 Meet Rick Morgin

01:05 What Makes a Business Franchise Ready?

02:05 Key Requirements Before Franchising

03:00 Protecting Your Brand and Intellectual Property

04:21 Real-World Examples of Franchise Opportunities

05:33 Mentoring Future Franchise Owners

06:11 You're Not Alone in the Franchise Process

06:44 The Home Healthcare Franchise Success Story

08:27 Thinking Bigger About Business Growth

09:32 Different Franchise Growth Models

10:20 Understanding Franchise Revenue

11:13 The Power of Royalty Income

11:53 Planning Your Franchise Exit Strategy

12:27 Final Advice for Business Owners

13:00 How to Start Exploring Franchising

In this conversation, John Daniels shares a simple but powerful 3-step framework to help local service business owners move from overwhelm to clarity. Instead of adding more tools, more software, or more stress—he shows how simplifying your systems can actually help you grow faster, serve your customers better, and reclaim your time.

After working with over 400 businesses across four continents, John has seen the same problem again and again—too many disconnected systems, poor communication, and no clear process from lead to customer.

Inside this episode, you’ll learn how to:

• Identify where your customers actually come from
• Simplify your lead flow and communication
• Build a system that runs without constant oversight
• Use automation (like Go High Level) the right way
• Reduce stress while increasing revenue and retention

If you’re a home service business owner, contractor, or local business trying to grow without burning out, this episode gives you a practical path forward.

👉 Want help building a system like this in your business?

00:00 Introduction to John Daniels

01:30 Why most businesses become chaotic as they grow

03:00 The real problem with disconnected systems

05:15 The 3-step framework to simplify your business

06:30 Start with customers, not leads

08:30 Real example of a cleaning company transformation

10:30 Common breakdowns in operations and communication

11:30 Simplifying lead sources and automating capture

12:30 Building a clear pipeline from lead to review

13:30 Automating communication at every stage

14:30 How this reduces stress for owners and staff

15:30 Creating a scalable system that increases value

16:30 Using Go High Level to run everything

18:00 How automation actually works behind the scenes

20:00 Limitations and real-world challenges

21:00 Final advice for business owners

22:00 How to connect with John

In this episode of Giants Helping Giants, Lois Wyant talks with cybersecurity attorney Steven Wright about the growing risks facing local businesses in today’s AI-driven world. From ransomware attacks and fake AI-generated voices to weak passwords and poor backup systems, this conversation breaks down what small business owners need to know in plain English.

Steven explains why even small local companies are targets, how hackers are using AI and social engineering to manipulate businesses, and what practical steps owners can take to protect their systems, customer data, and reputation.

If your business depends on online systems, customer information, Google tools, cloud software, or AI platforms, this episode is a must-watch.

In this episode:

• Why backups are critical for small businesses

• How AI is changing cybersecurity threats

• What deepfakes, data poisoning, and data suppression mean

• Why local businesses are increasingly targeted

• How ransomware affects real businesses

• Why “common sense” is still one of your best defenses

• The importance of data governance and risk management

• Practical cybersecurity tips for everyday business owners

If you found this episode helpful, subscribe for more conversations designed to help business owners grow smarter, safer, and stronger.

DrStevenAWright@gmail.com

https://x.com/DrStevenAWright

https://www.linkedin.com/in/drstevenawright/

https://talks.co/drstevenawright/

https://www.drstevenawright.com/author/

https://www.macadamiasolutionsllc.com/home

#CyberSecurity #SmallBusiness #AI #BusinessSecurity #CyberThreats #Deepfake #Ransomware #LocalBusiness #BusinessGrowth #GiantsHelpingGiants

00:00 Why cybersecurity matters more than ever

00:28 Meet cybersecurity attorney Steven Wright

01:14 Advice for local service businesses using Google

02:21 Why backups are critical for small businesses

03:21 The dangers of online systems and cloud platforms

04:31 Password management and recovery tips

05:35 Industry-specific cybersecurity concerns

06:41 Scams, hackers, and small business vulnerabilities

07:54 Why hackers target smaller businesses

08:53 Social engineering and AI-powered scams

09:20 Deepfakes and AI impersonation risks

10:45 Executive scams and fake video meetings

11:39 How small businesses can verify customers safely

11:54 What is data suppression?

13:28 Understanding data poisoning and AI manipulation

14:34 How to stay updated on cybersecurity trends

15:30 Steven Wright’s book on data supply chain security

16:20 Why every business needs data governance

16:45 Threat modeling and risk management explained

18:21 Balancing security with running a business

19:14 Colonial Pipeline ransomware example

19:43 Final thoughts on staying safe online

In this episode of Giants Helping Giants, Lois Wyant talks with Susan Fennema, founder of Beyond the Chaos, about how small business owners can eliminate overwhelm, create better systems, and build businesses that run more smoothly without depending on them for everything.

Susan shares practical ways to identify what’s causing chaos inside your business, how to systemize repetitive tasks, and why the right processes and technology can completely change how your company operates. From onboarding employees to automating workflows and choosing the right software tools, this conversation is packed with real-world advice for entrepreneurs who feel stuck in constant firefighting mode.

If your business feels overwhelming, disorganized, or overly dependent on you, this episode will help you rethink how your operations should work so you can scale with less stress and more freedom.

In this episode:

• How to identify the biggest sources of chaos in your business

• Why documenting systems saves time and reduces mistakes

• The difference between the right tool and the wrong process

• How automation and templates improve team accountability

• Why most business owners stay trapped in daily operations

• How better systems can help you scale and reclaim your time

Connect with Susan Fennema:

Website: beyondthechaos.biz

#SmallBusiness #BusinessSystems #Entrepreneurship #BusinessGrowth #OperationsManagement #Automation #Leadership #Productivity #SmallBusinessOwner #WorkflowAutomation

Connect with Susan Fennema:

https://beyondthechaos.biz/

https://www.linkedin.com/in/susanfennema/

Your Business Is Holding You Hostage: https://a.co/d/03VKVsMN

Driving Business Value: https://a.co/d/0dzKgNyn

00:00 Why business chaos limits growth

00:21 Meet Susan Fennema from Beyond the Chaos

01:17 The goal of building a business that runs smoothly

02:25 Identifying chaos inside your business

03:03 Why repetitive tasks need systems

04:03 How to create onboarding systems

05:18 Offboarding employees the right way

06:19 Real example of simplifying payroll processes

07:31 Using technology and AI to streamline operations

08:05 What business owners should delegate first

09:23 Why processes should evolve over time

10:08 Automating systems inside project management tools

10:44 What happens when technology does not solve the problem

11:49 Choosing the right software for your business

13:13 Why business owners feel overwhelmed by tools

14:53 How Susan helps businesses find the right systems

16:07 Final thoughts on eliminating business chaos

In this episode of Giants Helping Giants, Lois Wyant talks with Gretchen Richards, founder of Dynamic Business Capabilities, about how local service businesses can systemize operations, improve processes, and scale without burning out.

Gretchen shares practical insights on how to streamline your systems, track the right metrics, and stop losing money due to poor processes. From missed follow-ups to inconsistent data entry, many businesses are unknowingly leaving money on the table—and it’s fixable.

If you’re in HVAC, plumbing, cleaning, or any home service industry, this conversation will help you build a more efficient, profitable, and scalable business.

👉 You’ll learn:

• Why systems alone don’t fix your business (and what actually does)
• How to identify leaks in your sales process
• What to systemize first to save time and increase revenue
• How to use data to make smarter business decisions
• Why operations matter more than most owners realize

Watch now and start building a business that works for you.

gretchen@dynamicbc.com

https://www.linkedin.com/in/gretchen-richards-dynamicbc/

00:00 Introduction to Gretchen Richards

00:21 What she does for growing businesses

00:43 Systems vs processes explained

01:28 Turning data into business decisions

02:07 Profitability across different services

03:00 What you should systemize first

04:08 Key systems for home service businesses

05:20 Tools like Housecall Pro explained

06:04 Why businesses struggle to scale

06:42 Fixing slow response and lost sales

07:06 Financial blind spots in service businesses

08:14 Business vs job mindset

08:33 Why home services are positioned for growth

In this episode of Giants Helping Giants, Lois Wyant explains why local business owners need to pay attention to AI search tools like ChatGPT, Siri, Alexa, and Google AI. Instead of showing customers a long list of options, AI often recommends only one to three businesses. If your competitor is the one being recommended, you may never know the customer was looking.

Lois breaks down the four key signals AI looks for before recommending a business: consistent business information, website structure, trust signals, and helpful content that answers real customer questions.

She also introduces the Fully Booked Blueprint, a system designed to help local service businesses improve visibility, attract better leads, and build more consistent bookings.

Watch the full episode here: https://youtu.be/XCjfVNKMiPU

0:00 Why AI Search Matters for Local Businesses

1:24 Lois Wyant’s Background in Business Visibility

2:40 The New Technology Shift Happening Now

3:43 Why Local Search Is Different

4:28 How AI Search Changes Customer Decisions

6:03 Calculating the Value of Consistent Bookings

7:27 The Four Signals AI Looks For

7:42 Why NAP Consistency Matters

8:16 Website Structure and AI Readability

9:33 Trust Signals, Reviews, and Local Authority

10:20 Content That Answers Real Customer Questions

11:51 The Fully Booked Blueprint Solution

13:11 Free AI Visibility Consultation

14:13 The AI Plugin Starting Point

15:14 Building a Custom Roadmap

16:14 HVAC Client Success Story

17:29 Final Encouragement for Business Owners

Schedule an Ai Review: https://api.leadconnectorhq.com/widget/bookings/websiteadit

In this episode, Lois talks with Sylvain Haché, founder of Next Level Public Speaking, about why speaking is still one of the most powerful ways to grow a business in an AI-driven world. Sylvain explains how local business owners can use speaking, video, and communication to become more visible, build trust faster, and attract better leads without relying only on paid ads.

They also discuss why confidence should come before scripting, how speaking creates a lasting competitive edge, and why authentic communication matters even more as AI-generated content becomes more common. If you are a local business owner, coach, consultant, or service provider who wants to stand out, this conversation will help you see public speaking in a whole new way.

You will learn how speaking can help position you as the trusted expert in your market, why confidence is not something you get but something you uncover, and how better communication can increase conversions, visibility, and influence.

Watch now and learn why making “noises with your face” may still be one of the smartest business growth moves you can make.

info@sylvainhache.com

https://www.youtube.com/ ⁨@SpeakWithSly⁩ https://www.nextlevelpublicspeaking.com/

https://www.linkedin.com/in/sylvainslyhache/

#PublicSpeaking #BusinessGrowth #LocalBusinessMarketing #CommunicationSkills #SpeakerTraining #EntrepreneurMindset #AIProofBusiness #PersonalBrand #LeadGeneration #MarketingStrategy

00:00 Introduction to Sylvain Haché

00:12 What Sylvain does and who he helps

00:31 Why speaking helps local business owners grow

00:47 The story of dentist A vs dentist B

02:40 Why communication is one of the highest-paid skills

04:08 How speaking starts bringing in inbound leads

05:04 Why speaking becomes unfair over time

05:14 SEO, AI, and generative search visibility

06:04 Why public speaking is an AI-proof advantage

07:09 Real vs fake in the age of AI

08:02 The irony of selling without speaking

09:37 What public speaking really means in business

10:53 How speaking affects decisions and conversions

11:17 Why speaking creates a long-term business advantage

12:01 Sylvain’s story of overcoming a stutter

12:54 Why traditional public speaking training fails

14:16 Confidence first, then message and delivery

15:14 Why speaking in a bad state hurts your message

17:43 Why knowing what to say is not enough

18:23 What fear does before a talk

19:21 You remove what makes you unconfident

21:43 Showing up as your full self

22:37 Confidence first, then what to say

23:06 Final advice for business owners

In this episode of Giants Helping Giants, Azzurra Missinato shares how she transitioned from a 20-year career in science to helping individuals and business owners understand personal finance, build better money habits, and break free from living paycheck to paycheck.

If you’ve ever felt like you work hard but still can’t get ahead financially, this conversation will open your eyes. Azzurra explains the difference between good debt and bad debt, why your financial “blueprint” matters more than your income, and how small habits can either build wealth or quietly destroy it over time.

This is especially important for business owners. Mismanaging money is one of the biggest reasons businesses fail within the first few years—and most don’t even realize what they’re doing wrong.

Watch this episode to learn how to simplify your finances, reduce stress, and start building a future that gives you freedom, not pressure.

Watch the full episode here: https://youtu.be/xQgkP4jhhwM

LinkedIn: https://www.linkedin.com/in/maria-azzurra-missinato-phd-b815a3136/ Website: https://mercurylegacy.com/life-insurance

Facebook Business Page: https://www.facebook.com/profile.phpid=61579903589106

Free Financial Wellness Assessment: https://maria-azzurra-lupvsqjw.scoreapp.com

https://www.youtube.com/@mariaazzurramissinato5784

missinato123@gmail.com

00:00 Introduction and the truth about the American Dream

00:32 Meet Azzurra and her journey from science to finance

01:32 Why no one teaches money in school

02:45 Why people struggle financially despite working hard

03:26 The real problem with spending habits

04:13 Good debt vs bad debt explained

05:04 How to start managing your money better

05:42 Pay yourself first strategy

06:13 How money stress impacts your life and relationships

07:04 Personal vs business finances

08:00 Why simple systems work better than complex tracking

09:27 Making finances easy to understand

11:16 How your childhood shapes your money mindset

12:11 Fixing your financial blueprint

13:31 Why people lose money even after gaining wealth

14:49 The purpose of money beyond just survival

15:32 Why businesses fail financially

16:18 Finding balance between work, money, and family

17:11 Removing fear and simplifying money decisions

18:10 Why financial education changes your future

In this episode of Giants Helping Giants, Lois Wyant interviews Brian Gregory, a press release marketing expert, about how press releases can help you get on page one of Google, build authority, and generate consistent visibility for your business.

Brian shares why traditional marketing falls short, how press releases create powerful backlinks, and how you can use them to dominate search results—even in competitive markets. He also introduces the “Yes Test,” a simple way to understand why customers say yes (or no) to your business.

If you're a local service business owner looking for more leads, better SEO, and a way to stand out online, this episode will give you a strategy most of your competitors are not using.

Watch now to learn how to turn simple announcements into powerful marketing assets that keep working for you long after they’re published.

🔗 Watch the full episode: https://youtu.be/zZoiv8OhqD4

https://admanity.com/news

https://www.linkedin.com/in/briangregoryadmanity/

https://admanity.com

www.FreeYesTest.com

bgreg@admanity.com

00:00 Why press releases are a powerful SEO tool

00:39 Meet Brian Gregory

01:00 What most businesses get wrong about marketing

01:40 The Yes Test and why customers say yes

03:36 Why emotion beats facts in marketing

05:08 Press releases then vs now

07:04 Why being searchable matters more than ever

08:32 How press releases help you rank on page one

09:21 What you can write press releases about

10:37 Why page one matters for your business

13:20 How to prepare before writing a press release

14:00 Keyword strategy that actually works

18:00 Using AI to write press releases (and common mistakes)

20:41 Why digital PR is a powerful marketing weapon

22:32 How to stand out as the leader in your market

In this episode of Giants Helping Giants, Lois Wyant talks with Bo Angemi, a third-generation business owner who has transformed his window cleaning company using AI, automation, and smart systems.

Bo shares how he uses AI to screen and interview job applicants, automate follow-up, generate Google reviews, and streamline operations—saving time while scaling faster. He also dives into how technology like drone cleaning and systemized hiring has helped him grow beyond the typical owner-operator model.

If you're tired of doing everything yourself and want to build a business that runs without you, this episode gives you real-world strategies you can start using now.

Watch now and discover how to turn your service business into a scalable system.

bow@callbluegander.com

https://callbluegander.com/

https://www.facebook.com/bluegander https://www.instagram.com/blueganderwindowcleaning https://www.linkedin.com/in/bowangemi/ https://www.linkedin.com/company/bluegander/

00:00 Introduction to Bo Angemi and AI in business

01:25 Family history and building a service business

02:24 Hiring challenges and building systems

03:34 AI-powered hiring and screening process

06:23 Staying ahead with technology and drone cleaning

09:19 Using AI for systems and automation

10:13 Building a powerful Google review system

12:26 Creating strong company culture and team growth

15:01 Adding new revenue streams like holiday lights

16:36 What success looks like for a business owner

17:41 Advice for new entrepreneurs

18:39 Staying top of mind in your local community

19:29 Giving back and building community connections

In this episode of Giants Helping Giants, Lois Wyant sits down with business coach Byron Low, who has over 25 years of experience and has started more than 20 businesses—including working in the trades.

If you're a home service business owner, entrepreneur, or local business trying to grow, this episode breaks down why marketing alone won’t fix your business—and what actually will.

You’ll learn:

• Why most business owners stay stuck in technician mode
• The mindset shift from worker to leader that changes everything
• How to start working on your business instead of in it
• The real reason your business may not be growing
• How to build a team and stop doing everything yourself
• How AI and systems can help you never miss another lead

This conversation builds on principles from The E-Myth Revisited and shows you how to apply them in real life—especially in home service businesses like HVAC, plumbing, and electrical.

If you want more profit, more freedom, and a business that runs without you, this episode is for you.

Watch now: https://youtu.be/tif3YDLanUg

byron@byronlow.com

https://byronlow.com/

https://www.youtube.com/@ZoneofGenius

00:00 Introduction to Byron Low and his background

00:50 Why marketing only works if you think like a leader

01:30 Working on your business vs working in your business

01:43 Lessons from The E-Myth Revisited

02:30 Owning a job vs owning a real business

02:43 The first step to leveling up as a business owner

03:11 Why your personal strengths impact your marketing and growth

03:31 The challenge of building the right team

03:44 The biggest reason businesses don’t grow

04:09 Shifting from technician to CEO and visionary

04:29 Real example of a business owner stuck in the business

05:12 Why you must elevate how you see yourself

05:26 Overwhelm and wearing too many hats as an entrepreneur

05:33 Identifying key roles in your business

05:46 Using AI and technology to replace or support roles

06:18 Never miss another call with automation

06:26 Creating a plan to grow your team

06:50 Breaking growth into manageable steps

07:04 Marketing vs scaling your business

07:25 How to connect with Byron Low

08:09 Free strategy session opportunity

09:17 Final thoughts on growing your business

In this episode of Giant Helping Gants, Lois Wyant talks with Sabine Kvenberg, known as the “Storytelling Dame,” about how storytelling can transform the way you communicate, market, and sell your services.

If you’re a local business owner, entrepreneur, or service provider, this episode will show you how to stand out, be remembered, and build trust faster using something you already have—your stories.

You’ll learn why people remember stories more than facts, how storytelling creates emotional connection, and how to use simple stories in your sales conversations, presentations, and marketing.

Sabine also shares a powerful real-life example of how storytelling led to a $10,000 client from a single talk—and how you can do the same in your business.

If you want more clients, stronger connections, and a better way to communicate your value, this episode is for you.

sabine@sabinekvenberg.com

https://www.sabinekvenberg.com/

👉 Subscribe for more business growth strategies

👉 Want help building your lead system? https://profitableleadssystem.com/

00:00 Why stories matter in business and sales

00:28 Meet Sabine Kvenberg

01:30 Why storytelling connects emotionally

02:26 How stories create personal connection

03:41 Every story needs a purpose

04:18 Using stories to teach, sell, and inspire

05:01 Turning speaking into revenue

05:57 How one story led to a $10,000 client

06:34 Where local businesses can use storytelling

07:33 Using local events and groups to share stories

08:09 Why boring presentations fail

08:27 Example story that sells without selling

10:00 The real lesson behind the story

11:05 How stories make you memorable

11:40 Using client stories in your business

11:59 People buy from those they know, like, and trust

12:18 How Sabine helps business owners tell better stories

12:56 Confident Speaker Accelerator program

In this episode of Giants Helping Giants, Lois Wyant talks with Joe Abru, founder of Glovisor and creator of the POP Program, a 12-step framework designed to help business owners move from startup mode to growth, scaling, and even preparing for a future sale.

Joe breaks down the growth stages many business owners miss, including why you need to own your numbers, identify your most profitable customers, charge based on value, plug profit leaks, build a lead machine, strengthen your team, and create a business that can run without you.

This episode is especially helpful for local business owners, home service businesses, entrepreneurs, and anyone who wants more profit, more freedom, and a business that is truly an asset instead of just a job.

If you want to stop guessing and start building a business with stronger systems, better profit, and long-term value, this conversation will give you a lot to think about.

Watch now and then ask yourself this question:

Are you building a business or just owning a job?

Connect with Joe Abru and learn more at Glovisor.

🌐 https://Glovisor.com

▶ YouTube: https://www.youtube.com/@Glovisor

💼 LinkedIn: https://www.linkedin.com/company/glovisor

📘 Facebook: https://www.facebook.com/glovisor

📺 Rumble: https://rumble.com/c/Glovisor

🎵 TikTok: https://www.tiktok.com/@glovisor

Watch the full episode here:

https://youtu.be/XRnTE3wAnks

Learn more about Giants Helping Giants at:

GiantsHelpingGiants.com

00:00 Why business growth happens in stages

00:23 Meet Joe Abru and the POP Program

01:03 Why Joe created the 12-step business growth framework

02:14 The three stages of business growth

03:17 Step 1 Own your numbers and own your future

04:33 Step 2 Know who pays you best

05:40 Step 3 Charge what you’re worth and then some

08:28 Step 4 Turn conversations into conversions

10:36 Step 5 Plug the profit leaks in your business

13:36 Step 6 Build a lead machine that doesn’t sleep

15:38 Step 7 Choose the right channels for your ideal customer

15:38 Step 8 Keep customers coming back

17:25 Step 9 Build a team that thinks like owners

20:01 Step 10 Create a business that runs without you

23:03 Step 11 See the future before it hits your wallet

24:28 Step 12 Profit, scale, or sell on your terms

27:12 How Joe helps business owners work through the process

29:20 Why business growth also involves personal development

30:28 Joe’s closing thoughts and free resources

In this episode of Giants Helping Giants, Lois Wyant talks with Colleen Stubbs, founder of Simplified CEO Systems. Colleen helps entrepreneurs strip GoHighLevel down to the essentials so they can actually use the platform without feeling overwhelmed.

Instead of trying to master thousands of templates and tools, Colleen shows how to simplify your system so you only focus on what matters most for your business. From landing pages and websites to automations and booking systems, she helps business owners create a clean, easy-to-manage backend that keeps everything connected.

If you are a local service business owner or entrepreneur who wants automation without the complexity, this conversation will help you understand how to turn GoHighLevel into a powerful but simple system.

In this episode you will learn

• How to simplify GoHighLevel so it actually works for your business

• Why most entrepreneurs only need a simple one-page website system

• How cloning pages saves hours of work and keeps your branding consistent

• How automations quietly work in the background to support your business

• Why Loom videos make it easy to learn and duplicate your marketing systems

Colleen’s approach is designed so business owners can manage their own systems without constantly paying someone to build every new page or campaign.

Coleen@SimplifiedCEOSystems.com

https://www.linkedin.com/in/coleen-stubbs-simplified-ceo-systems/ www.simplifiedceosystems.com

Watch the full episode here

https://youtu.be/dd8Mkzyofpc

Learn more about the Giants Helping Giants community

https://GiantsHelpingGiants.com

Subscribe for more interviews with experts who help local businesses grow.

0:00 Introduction to the episode

0:09 Why GoHighLevel can feel overwhelming for business owners

0:30 Meet Colleen Stubbs and Simplified CEO Systems

0:48 How Colleen simplifies GoHighLevel for entrepreneurs

1:06 Creating a business system that runs automatically

1:34 Why GoHighLevel is powerful but confusing

2:06 The importance of duplication and cloning pages

2:19 Why most service businesses only need a simple website system

2:50 Maintaining branding consistency across marketing pages

3:03 Why GoHighLevel can overwhelm trades and service businesses

3:35 Removing unnecessary tools from the platform

3:50 Using Loom videos to teach clients how to use their systems

4:22 How cloning newsletters and campaigns saves time

4:52 Making systems simple so business owners can manage them

5:27 Creating new opt-in pages quickly with duplication

6:06 Customizing calendars and scheduling pages

6:24 Providing chatbot and human support for users

6:46 Helping entrepreneurs succeed with simple systems

7:00 How to connect with Colleen Stubbs

In this episode of Giants Helping Giants, Lois Wyant talks with Rob Lange about how local business owners can use press and media to build authority, attract attention, and create marketing that feels different from the competition. Rob shares how business owners can turn what they already do into stories the media actually wants to cover.

You’ll hear how one dry cleaner used seasonal themes, educational marketing, and media coverage to stop competing only on price and start becoming known as the trusted expert in his market.

In this episode, you’ll learn:

1. why press and media can be a powerful business tool
2. how to make your business more newsworthy
3. ways to create seasonal campaigns that stand out
4. how media builds authority and trust
5. what to say and not say when the media contacts you
6. how to reuse media features in your email and social content

If you serve a local market and want more visibility, more credibility, and better positioning, this episode will give you a fresh way to think about marketing.

Watch the full episode here: https://youtu.be/_Do913RNB88

info@theexpertexpert.com

https://theexpertexpert.com/

Learn more at:

GiantsHelpingGiants.com

0:00 Why this conversation matters for local businesses

0:33 Introduction to Rob Lange

1:10 What Rob does and how he helps business owners stand out

2:35 The 11-pillar system and why press and media matter

3:13 Why there is more media opportunity now than ever before

4:10 The dry cleaner example that changed everything

6:07 Why small business owners fear doing the wrong thing

7:03 Stop seeing yourself as the same as your competitors

8:08 How to make your message interesting to the media

9:09 Using seasonal angles to create newsworthy marketing

10:43 Turning cleaning services into health and wellness stories

12:27 Why education works better than hard selling

13:42 Framing promotions as community-serving media stories

14:19 How media visibility builds trust and conversation

16:10 What a first meeting with Rob looks like

17:13 Why press and media can become a forever skill

18:03 Making marketing more fun and less tedious

18:54 What Rob covers in his course

20:08 The Oprah exercise to clarify your message

21:19 The six modules in Rob’s program

23:06 Why customer service still matters in a tech-driven world

24:36 What to do when the media reaches out

25:24 How follow-up leads to return bookings

26:21 How to reuse media coverage on social media and email

27:07 Forty ways to monetize and benefit from media exposure

28:13 Creating community promotions and cause-based campaigns

29:16 How to connect with Rob

30:48 Final thoughts and wrap-up

In this episode of Giants Helping Giants, Lois Wyant shares the simple YouTube strategy that helps service businesses attract clients, build authority, and create long-term visibility online.

If you're an electrician, HVAC contractor, plumber, roofer, or any local service professional, this episode explains how YouTube can work as a 24/7 marketing asset for your business.

Lois walks through five powerful YouTube secrets that help business owners generate leads without fancy equipment, expensive ads, or becoming a full-time content creator.

You’ll learn how to create videos that get found in search, build trust before customers call, and shorten your sales cycle by educating prospects ahead of time.

Instead of chasing leads, you’ll discover how to build a system where clients come to you already confident in your expertise.

If you want predictable leads, stronger authority in your market, and marketing that keeps working for years, this episode will show you how to start.

Learn more about the Profitable Leads System here:

https://profitableleadssystem.com/

Explore the podcast and more resources:

https://GiantsHelpingGiants.com

Subscribe to the channel for more conversations designed to help business owners grow smarter.

0:00 Introduction to the YouTube lead generation system

0:48 Why traditional marketing is failing local businesses

1:26 The roadmap for building a YouTube client pipeline

2:28 Who this YouTube strategy works best for

3:27 Lois Wyant’s marketing background and experience

4:23 Why many great businesses lose to companies with better visibility

5:14 Why YouTube is one of the most powerful marketing tools today

6:42 Secret #1 – Why clients find service providers on YouTube

7:39 How educational videos build trust with potential clients

8:44 How storytelling converts viewers into paying customers

9:24 Educational vs entertaining YouTube content

10:43 Secret #2 – You don’t need to become a full-time YouTuber

11:28 Using AI to organize your expertise and create videos faster

11:58 The power of batching your video production

12:48 Secret #3 – You don’t need fancy equipment

13:34 Why the right viewers matter more than viral views

13:58 Secret #4 – Clients want trust, not influencers

14:49 Secret #5 – Your niche isn’t crowded on YouTube

15:47 The perfect YouTube video script formula

16:36 Why you only need the right viewers, not millions

17:15 Common fears about starting a YouTube channel

18:38 Why it’s not too late to start using YouTube

19:10 How the Profitable Leads System helps business owners

20:16 Why marketing should feel predictable and strategic

21:13 How to get started with the Profitable Leads System

In this episode of Giants Helping Giants, Lois Wyant talks with Eddie Villa, online marketing coach and author, about how understanding your strengths can change the way you build your business, hire team members, create offers, and even relate to your family.

Eddie shares how being fired twice led him to discover a different path, how Gallup strengths changed the way he coaches, and why business owners often struggle when they try to build in ways that do not fit who they really are. This conversation is especially valuable for local business owners, home service businesses, coaches, consultants, and entrepreneurs who want to stand out instead of competing on price.

In this episode, you will learn:

1. Why your strengths are not random
2. How to stop forcing yourself into someone else’s business model
3. Why hiring people with different strengths can help you grow faster
4. How your uniqueness can become your competitive advantage
5. How strengths can help you better understand your spouse, children, and team

If you have ever felt like the usual way of doing business does not fit you, this episode will help you see that your difference may actually be your greatest advantage.

Watch more episodes at GiantsHelpingGiants.com

Learn more about the Profitable Leads System at ProfitableLeadsSystem.com

Connect with Eddie Villa through the links below.

eddie@unleashyourstrengths.com

0:00 Introduction to Eddie Villa

1:04 How Eddie helps people use their strengths to grow a business

1:21 Getting fired twice and realizing he was built differently

2:10 From network marketing success to discovering personal uniqueness

3:11 How Eddie helps people find out who they really are

3:57 The Gallup strengths presentation that changed everything

4:30 Why coaching through strengths works better than using your own filter

5:13 Helping people love who they are and build from that place

5:45 Lois shares what she learned about her own strengths

6:46 Examples of strengths and how they show up in real life

7:05 Why every person’s strengths profile is incredibly unique

8:13 Lois’s strengths in structure, routine, and organization

9:00 Why your strengths are often what others need most from you

10:25 How fear and self-doubt try to make people hide who they are

10:46 Eddie explains his own strengths and how they differ from Lois

11:37 Why developing your strengths matters more than fixing weaknesses

12:32 Using strengths to understand spouses, children, and relationships

13:20 Helping children discover and develop how God made them

15:37 Eddie’s story of feeling rejected for being different

16:34 How strengths connect directly to building a better business

16:50 Competing on price versus building something no one can duplicate

18:04 Becoming your own blue ocean in business

19:16 Why partnerships work better when people bring different strengths

20:12 How to connect your strengths to the way you do business

20:31 Joy and results in business growth

21:50 Why niching down starts with knowing yourself

22:36 Building your business in your own style and bringing in others for support

23:20 Examples of how different strengths shape different business models

24:43 Why building with different people is smarter than building with similar people

25:32 Using strengths to scale a business

27:31 Eddie shares the story behind his books

28:49 What Unleash Your Strengths helps people do

29:20 Why some people struggle to believe their strengths are valuable

29:58 The story behind his second book Unleashed

31:18 Why simple, readable books matter

32:12 Who should connect with Eddie

32:40 Eddie’s closing message that the world needs you

Branding, marketing, and sales are often treated as separate activities, but when they work together, they create a powerful system that attracts the right customers and makes selling easier.

In this episode of Giants Helping Giants, Lois Wyant talks with Daniel Ruke, a branding, marketing, and sales strategist who helps entrepreneurs and business owners build systems that connect their message, attract the right audience, and create sales conversations that feel natural instead of forced.

Daniel shares how businesses can stop relying on random marketing tactics and instead create a strategy where branding sets the experience, marketing attracts attention, and sales becomes a natural outcome of trust.

You will also learn how AI tools are changing the way businesses research prospects, personalize conversations, and identify customers who are ready to buy.

If you run a home service business or a locally owned company and want more consistent clients, this episode will help you rethink how marketing and sales should actually work together.

Watch the full episode to learn how to create marketing that builds relationships and turns conversations into customers.

https://www.linkedin.com/in/danielruke/ruke@ruke.comblinkStyle.comRUKEink.comGameChangersClub.com

Learn more about Profitable Leads System

https://profitableleadssystem.com/

Visit

https://GiantsHelpingGiants.com

Subscribe to Giants Helping Giants

https://www.youtube.com/@GiantsHelpingGiants

00:00 Welcome to Giants Helping Giants and the goal of the podcast

00:36 Introduction to Daniel Ruke and his role as a business coach

01:20 Daniel explains how he helps businesses with branding marketing and sales

02:07 Why marketing fails when branding marketing and sales are disconnected

02:48 The real purpose of branding marketing and sales in business growth

03:18 Why like trust know is outdated and what works better today

04:05 Why many local business owners do not understand what marketing should do

04:39 How marketing should portray the lifestyle of your customer

05:10 Simple social media strategies that build customer loyalty

05:29 Why responding to social media comments matters more than most businesses realize

06:19 The power of reaching out and supporting your customers online

07:19 Why people buy from brands they genuinely like

07:32 Where AI can help businesses improve sales and research prospects

08:11 Using AI to identify homeowners who need services right now

09:04 Why sales conversations improve when you know your customer first

10:06 How AI helps you focus on the person instead of the sales process

11:09 How AI can provide industry insights before a sales conversation

12:26 Why ethical businesses benefit the most from AI sales tools

14:08 What to expect in a consultation call with Daniel Ruke

15:41 Daniel shares the advice from his mother that shaped his career

16:01 Do what you love and figure out how to make money with it

Lois Wyant sits down with Steve Brossman, a sales strategist and business growth expert who has helped business owners stand out in crowded markets, improve the way they sell, and create stronger buyer relationships. Steve shares powerful insights on why people still want human connection, how contractors can use better sales questions, and why selling results matters more than selling services.

In this episode, you will learn how to avoid the brown box syndrome, how to create a more human customer journey, how to use the four understands, and how the ISQC framework can improve your sales process. Steve also explains why most prospects say they need to think about it, and how business owners can guide better buying decisions.

If you want better contractor lead conversion, stronger local business sales systems, and smarter ways to grow your service business, this episode is for you.

Learn more at GiantsHelpingGiants.com

Subscribe on YouTube https://www.youtube.com/@GiantsHelpingGiants?sub_confirmation=1

Watch this episode here https://youtu.be/iJ6sX6TLhiw

Learn more about the Profitable Leads System https://profitableleadssystem.com

Contact: https://www.linkedin.com/in/stevebrossman/ steve@stevebrossman.com stevebrossman.com

00:00 Why contractors need to hear this sales advice

00:32 Introduction to Steve Brossman

01:02 How Steve helps business owners stand out and sell better

03:13 What local businesses should focus on right now

04:02 How AI is changing sales for home service businesses

04:44 Why customers still prefer human connection

05:12 How contractors can stand out from competitors

06:05 The customer journey that builds trust faster

06:59 Why authenticity matters more than perfect marketing

08:34 How video follow-up helps close more sales calls

09:48 How to position your service business differently

10:35 Selling the result instead of the service

13:24 Why prospects say they need to think about it

15:30 The four understands that improve sales conversations

16:05 How to uncover the real problem behind customer symptoms

17:50 How to explain the real value of your service

19:19 How to market the outcome instead of the process

20:45 The best opening sales question for contractors

23:38 Why most sales calls start the wrong way

24:52 Cost of inaction versus return on investment

25:05 Why you should stop calling it a discovery call

27:57 The ISQC sales framework for better conversions

29:41 How to connect results to what customers really want

31:36 How to remove the I need to think about it objection

32:59 Final sales advice for local business owners

33:27 How testimonials reveal what customers value most