We get into the good stuff right away, starting with your Instagram bio, because if it’s not clearly telling people who you are and how you can help them, it’s probably costing you clients. Elizabeth shares simple ways to optimize your bio so it actually converts, plus why pinned posts are one of the most underutilized tools on Instagram right now.

We also chat about ManyChat and how automations can take your Instagram to the next level by turning engagement into actual leads (without you being glued to your phone 24/7). And if you’ve ever felt like social media is just something you “try to get to,” this is your reminder that it’s not an afterthought; it’s a key part of your marketing strategy.

One of my favorite parts of this conversation is how we talk about content in a way that feels doable. Your content doesn’t have to be complicated. The work you’re already doing in your business is your content. It’s about capturing those moments, sharing behind the scenes, making people laugh, and letting your audience get to know you without feeling like you have to “sell” all the time.

We also talk about consistency because let’s be honest, that’s where most people get stuck. If you’re struggling to show up, it’s usually not a motivation problem; it’s a time and priority problem. The more you make space for content and just start posting, the easier it gets. And the truth is, the more you show up, the more you grow.

If you’ve been overthinking Instagram, feeling stuck with what to post, or not seeing results from your content, this episode is going to give you both the strategy and the mindset shift you need. Because at the end of the day, if you want different results in your business, you have to start taking different actions, and this is your sign to just start showing up.

DM the word “HOT” for Hot Reels

DM the world “KIT” for a free Instagram Bio Guide

Website - https://www.elizabethmarberry.com/

Instagram: https://www.instagram.com/elizabethmarberry/

Podcast: https://www.elizabethmarberry.com/podcast

With Tony’s 20+ years of welding experience, they brought a powerful skillset into the space and didn’t stop there. They’ve already expanded into the wholesale side of permanent jewelry, launching their own chain line in early 2024. We get into all things chains, including the rise of tennis chains, sourcing, and how adding wholesale permanent jewelry supplies can create an entirely new revenue stream within your business.

We also chat marketing, because let’s be real, it matters. From Facebook vs. Instagram to why they lean heavily into their website for sales, Loretta shares what’s actually working right now. Plus, with her photography background, she drops some really good tips on how to take clean, eye-catching jewelry photos that make your brand stand out online.

One of the biggest takeaways from this conversation is mindset. This isn’t about treating your permanent jewelry business like a side hustle; it’s about showing up like it’s your full-time thing, even before it is. Loretta talks about going all in, staying consistent, and doing the uncomfortable things that lead to real growth. And her perspective? Permanent jewelry isn’t going anywhere. Jewelry has always been around, but what makes this industry special is the connection and experience behind it. We will see Luxe Gems and Chains at PJX this year! Your chance to see the chains in person, ask questions & connect with Loretta and Tony!

If you’re in the permanent jewelry world (or thinking about jumping in), this episode will leave you feeling inspired, motivated, and ready to take things to the next level.

Instagram: https://www.instagram.com/luxegemsandchains/

Website; https://www.luxegemsandchains.com/

Harvest shares how permanent jewelry wasn’t originally part of the plan. After being asked to create connectors and having extra pieces available, she realized there was a strong interest in permanent jewelry and decided to lean into the opportunity. Within just a short time, the demand grew and opened the door to a new side of the business she hadn’t initially expected.

We also talk about the beauty of handmade jewelry and why one-of-a-kind pieces resonate so deeply with customers. From her handcrafted connectors with beautiful stones, including turquoise, and more, Harvest shares how materials used for permanent jewelry can also be incorporated into traditional jewelry making, creating more versatility for makers.

Throughout the conversation, we dive into pricing, the rising cost of metals, and the reality that while you can always make more money, you can’t make more time. As a mom and business owner, Harvest opens up about learning to pour into her personal life while continuing to grow her brand. Her story is a reminder that entrepreneurship often requires pivoting, trusting the process, and figuring things out along the way.

Instagram: https://www.instagram.com/desertdarlingssilver/?hl=en

Website: https://desertdarlingssilver.com/

We talk about how a pop-up event sparked new opportunities for their business and why showing up professionally at events matters just as much as the sales you make. Rachel and Jess share that pop-ups are about more than just revenue for the day, they’re about building relationships, creating connections with customers and vendors, and putting your brand out into the world.

The conversation also dives into adding a charm bar to expand their offerings, navigating charm quality and pricing, and understanding perceived value in your products. They share honest insights about customer service, adapting your communication style, and how your mindset and attitude can leave a lasting impression long after an event is over.

This episode is packed with real talk about growing a permanent jewelry business, managing pop-up events, and building a brand that stands for more than just jewelry, all while choosing faith over fear.

Links:

Instagram: https://www.instagram.com/parkerj.pj/?hl=en

Fair: Park J jewelry and charm bar on Fair

We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.

We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.

Instagram: https://www.instagram.com/charmedbyrie/?hl=en

Website: https://charmedbyrie.com/

We talk about what’s new this year, from elevated swag and expanded VIP perks to more interactive experiences throughout the event. With this year’s “Feeling Lucky” theme, PJX heads to Las Vegas ready to bring high energy, connection, and growth. The marketplace gives attendees the opportunity to meet vendors face-to-face, see chains in person, and build real relationships. Classes and panels are intentionally structured for beginners, intermediate artists, and experts alike, so no matter where you are in your journey, there’s something for you.

Beyond education, PJX is about experience. From tooth gems and ear piercing to a wellness bar and hands-on welding lab sessions where you can actually work with tools and machines in person, it’s immersive in a way online learning simply can’t replicate. The VIP lounge offers an exclusive mixer and a separate space to connect even deeper. Brynna shares why coming alone shouldn’t hold you back. This space is rooted in girlhood, support, and instant connection.

If you’ve been on the fence, this episode might be your sign. You’ll never regret investing in yourself, your education, and your business growth. PJX isn’t just an expo. It’s where permanent jewelry artists come to level up, find their people, and leave inspired.

Follow along at @permanentjewelryexpo or reach out at info@pjx.org for more details.

We talk about the importance of good training, adding ear piercings and a charm bar, teaching themselves silversmithing, and how their workshops became the heartbeat of their brick-and-mortar studio. After a viral reel took off overnight, momentum followed, but so did growth challenges. Heather shares how hiring employees became a major turning point, how managing people stretched her, and why choosing your “hard” is part of the journey.

This conversation dives deep into faith, rebranding with clarity, becoming magnetic in your market, and creating unforgettable customer experiences. It’s not just about the numbers, it’s about how you make people feel. If you’ve ever felt called to build something bigger, bolder, and more aligned, this episode will speak straight to your heart.

Instagram: @SLVR72 Website: https://slvr72.com/

Krissy and Kali built Glow Beauty Piercing Academy before even meeting in person, proving that shared vision, alignment, and purpose matter more than proximity. Both came from the spray tanning world and saw a gap in training, education, and support for beauty entrepreneurs. What started as individual businesses quickly turned into an academy focused on helping others grow with confidence, clarity, and intention.

In this episode, we talk about the real differences between hand pressure piercing and hollow needle piercing, what proper training actually looks like, and why education is one of the most important investments you can make in your business. They share what it takes to introduce new services without overwhelming your systems, your staff, or yourself.

We also dive into the emotional side of entrepreneurship, the loneliness, the growth, the uncertainty, and the courage it takes to evolve. This conversation is a reminder that sometimes where you start isn’t where you’re meant to grow, and that’s not failure, it’s evolution. Growth looks like alignment, clarity, and building something that actually supports your life.

This episode is perfect for business owners who feel like something is missing and are ready to stop guessing and start building intentionally. Glow Beauty Piercing Academy offers free discovery calls, private support, and training designed to make sure no one feels alone while building their business.

Learn more at https://piercedbyglow.com/ and follow along on Instagram at https://www.instagram.com/glowbeautypiercingacademy/

At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business.

Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest revenue driver in her brick-and-mortar space, and she’s constantly thinking about new ways to evolve her studio experience, including her popular “chain of the month” strategy that keeps customers coming back.

This episode is a powerful reminder that the ups, downs, setbacks, and reinventions are all part of the journey. Krista’s message is clear: if you love it, fight for it. Keep learning, keep listening to your customers and your team, and trust that every part of your journey matters.

Website: https://fullcirclepermanentjewelry.com/

Instagram: @fullcircle.rva

We talk about how Sunstone was first approached with the idea of welding chains onto wrists and how that concept quickly turned into a full-blown market. With the right products, engineers, and vision, Sunstone was ready to take it on, helping shape permanent jewelry into a legitimate industry. Some of Sunstone’s technology has even been featured on Shark Tank, showing just how deep their innovation runs.

Johnathan shares the heart behind PJX and why it was created—not as a trend, but as a long-term investment in the industry. PJX was built to drive growth, education, confidence, and connection, while creating a space where business owners can learn, collaborate, and thrive together. The mission is simple: there’s room for everyone to succeed, and the industry grows when artists grow.

We dive deep into the power of connection, why permanent jewelry is about so much more than a product, and how experience-based businesses continue to thrive because people crave meaning, conversation, and human connection. PJX isn’t just an event, it’s transformational. It’s where you invest in yourself, your business, your growth, and your confidence, all while being surrounded by people who truly understand the journey.

This episode is about vision, leadership, community, and building something that lasts. Because when you invest in yourself, you’re not just growing a business, you’re building a future.

Tiffany shares how she launched her business while working full-time as a nurse, grew through the challenges during 2020, and eventually shifted fully into her jewelry brand as it took off. We talk about her early experience in permanent jewelry, her pivot away from in-person services, and how that led her into designing connectors and manufacturing exclusive products in-house.

This episode is packed with real talk and real strategy, from thinking like a buyer instead of a seller, listening to customer feedback, and building trust through consistent quality, to marketing through education and simplifying the customer experience. We also dive into chains, gauges, jump rings, metal pricing, e-commerce, PJX (Permanent Jewelry Expo - Tiffany will be there again this year!), and the importance of focus when growing a business.

If you’re a permanent jewelry artist or product-based business owner looking to build something sustainable, this episode is full of inspiration, insight, and practical takeaways you can actually use.

Instagram: https://www.instagram.com/imprinted.supplies/?hl=en

Etsy: https://www.etsy.com/shop/ImprintedSupplies?page=2#items

Websites: https://imprintedsupplies.com/

We dive into Sunstone’s welder lineup, including the Zapp, Zapp Plus 2, and the high-end MPuls. Dave explains what makes the MPuls stand out, especially its True Fire Technology, which allows artists to weld at lower energy while still achieving consistent, clean welds every time. He also shares how the MPuls can support jewelers at multiple stages, from repairs to permanent jewelry and recounts one of the very first permanent jewelry demos back in 2016 that helped spark mainstream attention for the industry.

We also cover the importance of hands-on learning and why waiting too long to start can hold you back. Sunstone offers free video training focused on welding mechanics and has been supporting welders since 2008. Dave breaks down why at minimum, artists should invest in a Zapp welder and avoid unbranded machines that aren’t designed for delicate chains. He also explains Sunstone’s buyback options, repair policies, and the Circle Plan, which includes major perks like loaner machines during repairs or upgrades.

Argon welding and eye protection are both big topics in this episode. Listen in to hear what Dave has to say!

This episode is packed with education, practical tips, and industry insight for permanent jewelry artists at every stage. As Dave puts it, “If we want the business to survive long term and the industry to grow, we have to set ourselves up to give the best possible experience.”

Links:

Sunstone Welders: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-welders

eclipse welding screen: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-accessories

Sunstone training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-training

Julie walks us through her rapid but intentional growth, from renting a small 100-square-foot space, to leasing a room, to opening her first storefront and building a team of seven. We talk about the systems that supported that growth, including SOPs, appointment-only scheduling, planning a month in advance, and outsourcing when needed. She also shares how hiring intentionally, leaning on referrals, and staying hands-on during the interview process helped her build a strong team.

We also dive into brand and community, why people are truly buying the person and the brand, not just the jewelry. Julie shares how giving back to local organizations, collaborating locally, and simply putting herself out there led to opportunities like hosting Packers’ wives and even a Netflix TV star. We wrap up with insights on social media, creating an Instagram-worthy space, employee training and pay structure, and staying grounded in integrity and your “why” as you grow.

Instagram: @Weldandarrow

We dive into Alex’s PJX experience and the power of seeing real-time results, where customer curiosity turns into true business confidence. Alex shares why the xTool software stands out as one of the most intuitive platforms he’s ever used, plus how the built-in community makes learning and troubleshooting easier than ever. We also break down how engraving actually works, including the difference between diamond-tip engraving and laser engraving, how lasers vaporize metal for high-resolution, photo-quality results, and how that compares to systems like Gravotech.

Of course, we talk about versatility. From metal, wood, acrylic, tumblers, business cards, cardboard cutouts, and more, the xTool opens the door to endless creative and revenue-generating possibilities. While the F1 has limitations, Alex explains why the F2 Ultra is absolutely worth the upgrade for those serious about engraving. He also shares practical tips and tricks, like setup ease, and how beginner-friendly the machines really are.

Alex wraps it all up with an encouraging reminder: you’re just at the beginning of becoming a professional. Give yourself grace, stay curious, and be patient as you grow into the process.

Sunstone Training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-training

X Tool: https://permanentjewelry.sunstonewelders.com/search?q=x+tool

We break down what the xTool F1 and F2 Ultra can (and can’t) do, which metals engrave best, deep engraving on stainless steel, engraving gold fill, mobility for pop-ups, and why tweaking settings for each metal makes all the difference. Dana also shares why starting small is key, how engraving can scale your business fast, and why investing in a course (instead of guessing) helps you make money sooner, with way less stress.

We also chat pricing strategy (luxury vs hometown brand), engraving on-the-spot vs mobile setups, jigs, conveyors, engraving beyond jewelry, and why the F2 Ultra is a game-changer. Plus, the course includes ongoing support inside a private Facebook group, and Dana is even teaching laser engraving at PJX!

👉 Bonus: Mention you heard about the course on the Goldie Links Podcast for a gift when you purchase the course! and get free shipping on orders over $500.

Follow & Learn More: Instagram: https://www.instagram.com/stonesandfindings/?hl=en Website & Course: https://stonesandfindings.com

Our chat centers around the Goldie Links Podcast, Supplies + All Things Permanent Jewelry Facebook Group, and the vision behind it. Nikki shares why she wanted to become more involved and help create a space that truly feels safe, positive, and welcoming for everyone. We talk about how this group is meant to go beyond surface-level business advice and evolve into a place where members can openly discuss permanent jewelry, handmade pieces, piercing, mindset, and even collaborate with future podcast guests.

With three dedicated admins- me! Jen, Nikki, and Ashleigh, the group is designed to be interactive and supportive. Nikki brings a background in corporate training, public speaking, and leadership, while Ashleigh brings more of the techy side with SEO the team emphasizes the importance of how we speak about others in our community and mindset. Competition isn’t something to fear; it’s something that can help us grow, niche down, and become better business owners when our values align.

We also dive into mindset, authenticity, and why digging deep into who you truly are is essential for long-term success. These conversations aren’t talked about enough in the industry, and this group aims to change that by fostering deeper connections and real conversations.

Toward the end of the episode, we chat about PJX and the importance of getting involved. PJX is a powerful opportunity for growth, learning, and connection, and truly becomes what you make of it. There’s always room for improvement, collaboration, and showing up in a bigger way for your business and the community.

If you’re craving a space where you can be yourself, grow confidently, and feel supported, this episode (and this Facebook community) is for you.

Links:

@kaunisjewelry https://www.instagram.com/kaunisjewelry/

@adornablepj

FB Group: https://www.facebook.com/groups/521780213540856/

Podcasts with Ashleigh and Nikki:

Episode 052: Sparks + Search Engines: SEO Tips for Permanent Jewelers: https://open.spotify.com/episode/097qFuhYibGIickWvgp8CG?si=19399c24bce64a15

053: Earrings, Permanent Jewelry & Everything in Between: Nikki’s Entrepreneurship Story: https://open.spotify.com/episode/71Ntvigggr26ACFu96zgmC?si=87fb93fe4a044936

Breanna shares how her background working in entertainment at Disney shaped the way she approaches customer experience, bringing the same sense of magic and story to everything she does. She talks about how she’s built her business to serve 90% bridal and corporate clients through intentional branding, being found online, and strategic marketing with both Meta and Google ads (even with small budgets).

We dive deep into how she landed corporate contracts and how she’s grown her business legitimacy through having a website, a dedicated business phone, and strong online visibility. Breanna also breaks down her best tips for getting into the bridal market, from joining preferred vendor lists and Facebook bridal groups to launching ads ahead of bridal season.

We also chat about engraving! Breanna shares how she’s been using her X-Tool to create meaningful pieces for brides and loved ones, engraving their handwriting and fingerprints for that extra personal touch.

Plus, she opens up about her latest venture, The Pearl Reveal, a jewelry-based experience inspired by her Disney days and her love of creating something sentimental and giftable. In this interactive experience, customers pick an oyster, discover their unique pearl, and create deeply personal keepsakes themselves or for a loved one.

Breanna’s business is proof that niching down doesn’t limit you; it elevates you. With her blend of permanent jewelry, pearl reveals, and engraving services, she’s built an experience-driven brand that connects emotion, creativity, and luxury.

Links

Shuck & Shine

Instagram: @shinybison

Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.

Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.

Legal doer website: https://www.legaldoer.com/

Instagram: https://www.instagram.com/legaldoer

Permanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

She hit the ground running, signing up for every event possible and opening a brick-and-mortar location almost immediately. Now, she’s expanded into piercings, which she shares have incredible profit margins, and also offers a charm bar, ready-to-wear jewelry, and even Kendra Scott pieces.

With growth came the need to hire help, and Brittany doesn’t hold back on what it really takes to find your perfect employee. She shares her transparent and generous pay structure, $20 per unit plus tips, and talks about why trust and pay go hand-in-hand when building a quality team. We talk about red flags, good vibes, and the importance of having a probation period to make sure new hires are truly the right fit. She’s realistic about the risks, like staff pocketing cash or chain, but says that paying well creates accountability and retention.

We also dive into the power of customer connection and paying attention to the little details, as well as how she’s structured her business as an S Corp for sustainability. From offering free re-weld Friday to educating clients so they know what to expect, Brittany is all about creating a thoughtful, long-lasting brand experience. She also reminds us to ask clients how they found you, if no one’s saying Facebook, that’s your sign to boost your presence there.

She’s also no stranger to grassroots marketing. Brittany shares creative tactics like offering high school girls free bracelets in exchange for tags and posts, or running a Mother’s Day shoot with local micro influencers. Her approach to community-based promotion and word-of-mouth marketing is inspiring.

And she’s not slowing down anytime soon! Brittany is currently expanding her skillset even further with advanced piercing training in England. She’s also gotten her website and Google Business Profile up and running, continuing to build the foundation of a long-term, scalable brand.

Instagram: @chainedmelodyllc
Website: chainedmelodyllc.com

We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!

More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.

Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!

In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the sale of her business at PJX, the response from the community sparked a fire in her. While selling wasn't on her radar, especially as someone who plans everything meticulously, she followed her gut, and it led her exactly where she was meant to be.

We dive into what it really meant to separate from a brand she built. It wasn’t easy, especially when trying to force two sets of core values to coexist. But in the end, the decision brought peace and clarity. And although she’s moved on, Sarah still supports her Linked students whenever they need her.

Now, with VAULT, she’s offering more than your typical marketing agency. This isn’t about sitting behind a screen all day or pushing ads for random clicks. Sarah created VAULT to fill the real gaps, like engaging with your audience, creating content that connects, and helping businesses grow organically and locally.

VAULT offers a customized roadmap and support system, no matter your stage of business. From social media posting to vendor event booking, every client receives personal attention, with monthly check-ins, thank-you messages for new followers, and even add-on packages tailored to your dreams and goals.

If you’ve ever felt overwhelmed or unsure about what support you need, this episode is for you! 

Website

Instagram

409-292-7152 text or call

She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.

She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.

Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.

Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!

If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.

Links:

Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/

Adornable pj

ihttps://www.instagram.com/adornablepj?igsh=MTZxd3hqOHlhMjNidA==

Her course, SEO Made Simple for Permanent Jewelry Owners, is all about ditching the overwhelm and making SEO something you can actually understand and apply. As someone who lives and breathes this business herself, Ashleigh knows exactly what permanent jewelers need, and she’s packed her course full of real, doable strategies.

We chat about what’s most important when it comes to SEO, where to start, and how to optimize your Google Business Profile and social media pages to get found online. We also dive into how to make your website SEO friendly without getting stuck in the tech weeds.

Ashleigh’s bite-sized course is perfect for busy entrepreneurs who want to grow their visibility without the stress. SEO isn’t a short game; it’s a long-term investment in your business. But with consistency and the right guidance, it can be simple

Links:

Website - stan.store/SlaterSEO

Instagram - https://www.instagram.com/slater.seo/

In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?

We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. 

This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away.  What's possible when you lean in?  If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!

Website

instagram 

We’re talking vendors you can meet in person, show only discounts, tons of hands-on opportunities, and courses that go way beyond welding! Mindset, business growth, trending add-ons for your biz, tips on how to use ChatGPT, and so much more. And did I mention the welcome reception, with cocktails and a DJ? You can also expect experience zones with content labs, tattoos, headshots, and alllll the fun extras that make this more than just another trade show.

Plus, networking galore! And let’s be real, nothing beats testing out new tools and supplies in person. Oh, and did someone say new product reveal from Sunstone? You might just catch a hint if you listen close…

Want even more? VIP ticket holders get exclusive marketplace access, one-on-one networking, lunch, and more! With 30+ classes daily, midday breaks to recharge, and after-hours excursions like river cruises and ghost tours, PJX 2025 is the place to be if you’re in the permanent jewelry world. Tickets are available all the way up to the day before, so grab yours and start planning your ultimate expo experience!

Links:

Sunstone Instagram: https://www.instagram.com/sunstonepj/?hl=en

Permeant jewelry expo Instagram: https://www.instagram.com/permanentjewelryexpo/?hl=en -

Vendor code for goalie links: GOLDIE Code for $100 off

Taylor started out in a friend’s salon and quickly learned all the dos and don’ts the hard way (yes, she ordered all the wrong stuff, haven’t we all?). Fast-forward to today, and she’s thriving in her own Portland storefront!

We dive into how she’s keeping things fresh in her business, from launching a charm bar (which is booming, by the way!) and earlobe piercings to simplifying her pricing—because, let’s be real, a confused customer doesn’t buy!

And the big leap? Taylor left her full-time dental assistant job in January 2024 and tripled her sales after going full-time with her permanent jewelry biz! We get into what that transition looked like, how she pays her team, and how she’s been laser-focused this year on knowing her numbers and leveling up.

Oh, and she started her own podcast, too (you’ll want to subscribe)! We talk trends from events like The Magic Show in Vegas, why charm bars are definitely here to stay, and how she handles competition popping up in her area. Her approach? Stay in your lane, build your vibe, and the right people will find you.

We also chat about training, constantly evolving, and how investing in the right tools and education sets the stage for growth. Tune in for all of the inspiration on all things growth

Links:

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Forever Chain Chat Podcast  

We dive into why knowing your numbers is so important, how to stop justifying unnecessary expenses, and why the best day to start is TODAY. From managing nap time hustle windows to growing a team, this system grows with you! 

You’ll hear us chat about:
Gamifying your money to make saving actually fun, the core laws of Profit First and how to implement them, and what bank accounts to open (spoiler: approx. 7 to start!)
Allocating money in alignment with your goals, pricing like you already have a brick & mortar (even if it’s just a dream right now!), and so much more!

Kayla shares powerful mindset shifts around money, the idea of loss aversion, and how saving just $5 a week can be the start of something big! This convo is packed with tangible steps and real talk. & if you’re in the Goldie Links Society, you’re in for a treat because Kayla is joining us for an exclusive live call to go even deeper!

If you haven’t read Profit First yet, consider this your sign!

So hit play, take notes, and most importantly, remember: You deserve this. Let’s build businesses that serve our lives, not steal from them.

Links:

Instagram

Website

Goldie Links Society

Danielle isn’t just an artist, she’s a strategist. We dive deep into how she built her business, starting with hiring and trusting a team, which allowed her to grow beyond just herself. She shares her best social media strategies, from the importance of branding to boosting posts for maximum exposure. And when it comes to booking events, she’s got it down to a science, knowing exactly what makes a good event vs. a bad event and how to market the hell out of it. Plus, she’s all about collaboration over competition, proving there’s more than enough room in this industry for everyone. If she has to pass on an event, she refers clients to trusted artists she’s trained because helping others ultimately helps her business, too.

So, why make the move to a brick-and-mortar? After countless inquiries from clients wanting to visit her, Danielle realized she was actually losing money by not having a physical space. That’s when she knew it was time to plant roots. Now, with a new studio on the horizon (complete with a soldering station to expand her services), she’s creating an immersive experience for her customers. We get real about the challenges, the mindset shifts, and what it truly takes to build a business that gives you freedom, financial stability, and the quality of life you deserve.

This episode is packed with inspiration, strategy, and real talk for anyone looking to scale, hire, or finally take the leap into a storefront. Tune in now, and let’s dive in!

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Crystal’s journey started in the beauty world working with Tarte for eight years until COVID threw a curveball. With the beauty industry on pause, she pivoted into the insurance world and quickly realized that beauty professionals (including permanent jewelers) were seriously lacking coverage options. So, she took matters into her own hands, collected data, and built an insurance agency specifically for the beauty and permanent jewelry world. Now, Beauty Queen Insurance is one of the top agencies covering permanent jewelry businesses!

In this episode, we dive into why insurance is a must-have before you need it (because let’s face it, by the time you need it, it’s too late!). We break down the different types of coverage, from general liability (slips, trips, and falls) to personal liability for hands-on services. Crystal shares why so many permanent jewelry businesses struggle to get approved for insurance, the words permanent and welding scare off some providers!, and how to make sure your agent understands what you do.

We also talk about insurance for different types of businesses, whether you’re exclusively doing pop-ups, have a brick-and-mortar, or a mix of both. Got employees? We cover worker’s compensation policies too! Selling jewelry in addition to services? You’ll want to understand product liability. And if you’re doing piercings, good news, Beauty Queen Insurance includes that at no additional premium!

Thinking about getting insured for an event? Crystal breaks down what you need to know, and how to make sure you're covered in time. Already insured? She shares exactly how to double-check that your policy covers what you think it does.

The bottom line? A lot of things could go wrong in business, and that’s why you need insurance. But once you take care of the not-so-fun stuff (like waivers and coverage), you can focus on growing your business with confidence!

Tune in now for this must-know episode, and let’s make sure your permanent jewelry biz is protected!

Facebook: beauty queen insurance

beaurtyqueeninsurace.com

Tara’s story started like so many of ours, she wanted a permanent bracelet, couldn’t find anyone nearby, and thought, why not do it myself? Her husband set up the welder, and eventually, she jumped in, adding permanent jewelry to her services while still working in the dental world. She originally ran her business from a dentist’s office, literally welding on her lunch breaks! But as her client base grew and the requests for groups & parties took off, she knew it was time for a glow-up! With the help of her hairstylist, she found the perfect space with over 1,000 sq. ft. of pure business magic, complete with a waiting room, a jewelry showroom, and even space for other beauty professionals.

In this episode, we dive into all the things, how she built her business, why she ditched permanent makeup (spoiler: stress + overthinking = no fun), and how her charm bar became an unexpected bestseller (seriously, she sold out at her first event!). Plus, we talk about pricing strategies, hiring the right help, self-growth, and what it really takes to open a space without losing your mind! 

If you’re thinking about expanding, rebranding, or just figuring out your next big move, this episode is for you. Get ready for laughs, real talk, and some seriously good advice on building a business that actually feels good. Tune in now!

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Goldie Links Society 

When I first started, I loved the ease of popping up at events, the quick setup, and no strings attached. But as my inventory grew with bangles, glow-ups, stretchy bracelets, and the addition of my charm bar, the constant packing and unpacking became exhausting.

So, how do you know if a brick-and-mortar is the right move? Are customers constantly asking if you have a permanent location? Do you have strong brand loyalty with repeat clients? Is there something else you can offer? is there anything lacking in your area? What sets you apart? Are you financially ready?

I thought I was ready before, but life had other plans. The first space I wanted got rented out, and at first, I was devastated. But after reflecting, I realized it wasn’t the right fit anyway. Fast forward, that same space was re-offered to me, and I actually said no. Everything happens for a reason, and timing is everything!

After launching my supplies at PJX and growing my business in new ways, I knew I needed to wait. And when I felt ready again in the Fall of 2024, I found the perfect spot! More space, an ideal location in downtown! 

In this episode, I’m breaking down all the things you should consider before making the jump into a brick-and-mortar. If you're debating the move, this one’s for you! Tune in and let’s talk about growth, timing, and trusting the process. 

In this episode, Robin takes us behind the scenes of her 3-year journey in permanent jewelry, starting from a windy and miserable first pop-up (we’ve all been there!) to becoming a local go-to for permanent jewelry. We chat about how she built her brand by partnering with boutiques, staying active on Google and social media, and keeping her website updated to drive more bookings.

If you’re thinking about opening a brick-and-mortar, Robin drops some must-know advice! Like hiring employees, adjusting pricing, navigating licensing & insurance, and making sure you don’t open more days than you’re willing to work yourself! We also dive into POS systems, outsourcing bookkeeping, and all the behind-the-scenes details that make running a brick-and-mortar smoother!

If you’re a permanent jeweler dreaming of leveling up from pop ups to a storefront, this episode is packed with real talk, valuable insights, and a reminder that figuring it out along the way is all part of the journey!

Tune in now and let’s talk brick-and-mortar business, growth strategies, and making your mark in the permanent jewelry world! 

Instagram: https://www.instagram.com/thegreenvillespark/?hl=en

Website: www.thegreenvillespark.com

In this episode, Dana shares how she started her business selling jewelry at markets to pay for tuition and how she grew it into a profitable wholesale brand. From smart spending and saving to investing in the right tools like her first welder in 2019, she spills her best advice for scaling a successful jewelry biz.

We also dive into ADHD and entrepreneurship, how gamifying your workflow and creating milestones can keep you motivated, and why stepping outside your comfort zone is key to business growth. Dana breaks down the importance of understanding the numbers game, whether it’s booking more pop-ups, reaching out to boutiques, or selling more bracelets, success is all about consistency. We also get real about the future of permanent jewelry! Is it just a trend, or is it here to stay? Dana shares how evolving with the industry through engraving, non-permanent pieces, and more can keep your business ahead of the curve. Plus, she shares her welding wisdom, including how to weld 26g, 28g, and 30g jump rings and her secret for welding chains without a jump ring!

Dana’s journey is proof that taking risks, failing forward, and stepping out of your comfort zone can lead to incredible success! Whether you're just starting or looking to scale, this episode is packed with insights, motivation, and must-know strategies for permanent jewelers. Tune in now and let’s talk all things permanent jewelry, business growth, and creative entrepreneurship!

Links:

www.stonesandfindings.com

sales@stonesandfindings.com

YouTube: Stones and Findings

Instagram: https://www.instagram.com/stonesandfindings/?hl=en

We dive into how she overcame childhood struggles, used networking to stay booked as a mobile artist, and why opening a salon suite wasn’t the right fit (spoiler: she’s now opening her OWN brick-and-mortar!). She also shares her secrets to hiring the right team, why she values attitude and aptitude over experience, and how to lead in a way that inspires people to WANT to work with you, not just because they have to.

But that’s not all! We tackle training shaming, & we chat about the tools, supplies & training she offers & how proper education can fast-track your success. Plus, we chat about The Unchained Retreat and how in-person connections can be a game-changer for your business!

If you’re dreaming of launching or scaling your permanent jewelry biz, this episode is packed with wisdom, motivation, and actionable tips to help you work smarter, not harder

Unchained Retreat: https://www.instagram.com/theunchainedretreat/

https://permanentjewelrybestie.com/?srsltid=AfmBOop8bezHTuAYLpUuedxfEVdzkhQW7LNWXGwB9L-MyT3ardJz-fsj

Sarah’s focus has been on driving growth and moving the needle. Her passion for revenue and innovation inspired her to start Linked, a training and supply company that helps others launch their permanent jewelry businesses with confidence. What started as a resource for students has grown into so much more, offering marketing tools, templates, and even the popular Charm Bar training.

But Sarah’s vision doesn’t stop at training, she’s taking Linked to the next level with a game-changing CRM tool designed to keep businesses connected to their past customers. This CRM not only helps you manage client relationships but can also integrate with systems like Square and act as a point of sale, making it a must-have for permanent jewelry entrepreneurs.

We also talk about Sarah’s current project, a massive, open-concept warehouse to house her million-dollar business. From humble beginnings in a farmhouse to building a thriving hub, Linked has grown far beyond Sarah's original vision. And It’s not just Sara, it’s a team effort! Hiring the right people has been key, and Sarah stresses the importance of finding team members who are not only skilled in welding but also truly invested in the company’s success.

We also cover the biggest mistakes entrepreneurs are making in the permanent jewelry industry. Sarah shares valuable insights on pricing, emphasizing the importance how charging not just for the chain, but the experience you’re offering. “You’re not just selling jewelry; you’re selling an experience! You get to decide your worth.” We chat about how many business owners leave money on the table because they undervalue their services.

Finally, Sarah reminds us to stay open-minded in business, trust our gut, and take things one step at a time. If you don’t try, the answer is always no. This episode is packed with practical advice, inspiration, and a behind-the-scenes look at building a thriving permanent jewelry business.

Tune in to hear Sarah’s story, learn about the tools she’s created to help other entrepreneurs and discover how to take your business to the next level! Don’t miss this episode, it might just change the way you think about your business and your worth!

But big goals don’t just happen overnight. That’s why I break them down into micro goals each week, I set a house goal, a personal goal, and a business goal. Whether it’s something as small as cleaning out the junk drawer or taking a bold step toward my vision, every little action adds up.

The real magic happens when you take intentional action and actually implement what you’ve learned. Your word of the year isn’t just a theme, it’s a guide, a reminder to trust the process, stay the course, and keep showing up. So... what's your word?? & how are you bringing it to life? Let’s make it happen together!!

So, you’ve gotten some clarity on what you want for the year ahead from part 1, now it’s time to lean into it. Choosing a word of the year can be a powerful guide, helping you align your actions with your goals. But remember, simply reading a life-changing book or listening to a great podcast won’t create change unless you put what you’ve learned into action.

I want to share a little about my journey with this practice. Back in 2022, my word was Breakthrough. Every decision I made that year came with the question: “Could this lead to a breakthrough?” I tried so many new things, creating photo ledges, designing dried floral arrangements, and even launching my website. At one point, I thought I might dive into wholesale and sell my creations to other boutiques or on Etsy.

But you know what? I realized I wasn’t passionate about any of it. That’s when I decided to zero in on my values, like connection, community, and creativity. What could I do that truly embodied those values? I reimagined my shed as a space that reflected connection, community, and creativity—and then, serendipitously, I discovered permanent jewelry.

My first backyard boutique event was a success, and soon my focus shifted entirely to permanent jewelry. Looking back, 2022 really was my breakthrough year.

Fast forward to 2024, and my word was Epic. To me, this meant stepping into things that scared me, embracing the idea of YOLO, and showing my daughters that they can do anything they feel called to do. Whether it was launching a business or pushing myself out of my comfort zone, it was about living life on my terms.

Now, as we approach 2025, my word is Aligned. I want to feel aligned in everything I do, whether it’s designing, spending time with my kids, nurturing my health, or connecting with my spouse. It’s about asking myself, “Does this align with my goals?” For example, if my goal is to lose weight, skipping my workout and eating a donut might not be the move!

Your word of the year is meant to guide you, not anyone else. It’s okay to get input from others, but ultimately, it has to feel right for you. Think about what your ideal day looks like in 2025. How do you want to feel? What values do you want to embody? Take some time to reflect, and let your word serve as your compass.

Pro tip: Use a piece of jewelry to symbolize your word of the year. Whether it’s a hidden message bracelet, a permanent bracelet, or a subtle charm, let it remind you of your intentions every day.

If you’re still stuck, don’t worry! The workbook includes three pages of inspiring words to help you find the one that resonates with you. Tune in to learn how to choose the perfect word of the year, and let’s make 2025 your best year yet!

Don’t forget: This is part two, so if you missed the first episode, go back and check it out. And stay tuned for the final episode of this series, where we’ll bring it all together. See you next time!

Grab your workbook (available in the Goldie Links Society Membership!) and join one of our upcoming Zoom calls. These calls are all about connection, sharing your journey, vocalizing your thoughts, and gaining the clarity you need to move forward with purpose. Take your time with the workbook. Seriously, don’t skip a single question! There’s so much magic in pausing to reflect on what worked, what didn’t, and how you can grow.

A lot can happen in a year, and 2024 was no exception! Some highlights? Launching this very podcast, redesigning my website to support permanent jewelers in my permanent jewelry supplies, speaking at PJX (such a dream!), and growing a team of amazing mama makers who create a handmade chain, beaded stretchy bracelets & so much more! Oh, and let’s not forget the incredible relationships and loyalty I’ve built with my customers. Trusting my gut has been my guiding force, even when it meant making tough decisions, like letting go of a franchise after training three new Goldie Girls last year.

Reflection isn’t just about patting yourself on the back (though, hey, you deserve it! 🙌). It’s also about spotting opportunities for growth. One of my biggest lessons? Start before you’re ready. It’s scary, but wow, does it pay off. And this year, I learned the importance of under-promising and over-delivering, it’s a game-changer for building trust and loyalty.

Looking ahead, I’ve got my eyes on some key areas to level up. First, knowing my numbers. Back in 2020, I stopped using credit cards for my business, but I didn’t set clear financial goals. That’s changing! If you don’t know your profits or expenses, you’re flying blind. I’m also planning to show up more consistently on Instagram and in the Goldie Links Society Facebook group while diving deeper into email marketing to keep my community in the loop.

Another focus? Saying “yes” only to opportunities that truly align with my goals. It’s time to vet events, ask the right questions, and get intentional about how I spend my time and energy.

This episode is your nudge to pause, reflect, and reset. Let’s take a moment to honor where we’ve been, learn from it, and set our intentions for where we’re headed. As we move into 2025, let’s grow, trust our gut, and take intentional action.

Stay tuned for Part Two, where we’ll dive into setting goals and choosing your Word of the Year. Don’t forget to join the Zoom calls and grab your workbook, it’s time to make 2025 your best year yet! ✨

We dive into Tenley’s story of hustle, starting her spray tanning business from her home and expanding it to offer services her clients actually wanted, like permanent jewelry and piercing. The perfect add-on to her spray tanning biz! Adding it was a no-brainer, and going to PJX for professional training turned out to be a game-changer!

Running a small business isn’t all rainbows and sunshine. We dive into the nitty gritty of budgeting, breaking even, and eventually leaving your 9-to-5 job if that’s the goal! Building a trusted team of professionals, like a CPA, attorney, and HR consultant, has been crucial to her success. Plus, she dished on the power of delegation and the importance of delegating tasks and finding employees whose strengths complement your own.

Thinking of leveling up your business with new services? Tenley has the best advice: do your research, think about profitability, and make sure it’s something your clients actually want. Oh, and don’t forget about your team, listening to their feedback can make or break your biz!

If you’ve ever wondered how to build a business while balancing a full-time job, or you’re looking for inspiration to expand your offerings, this episode is packed with practical tips and relatable stories. Tune in to learn how Tenley juggles it all and makes it work—one spray tan, sparkle, and piercing at a time!

Links:

www.spraycastlerock.com

Instagram: @spraycastlerock

Permanent Jewelry Trainings:

Two Daisies: https://www.twodaisiespermanentjewelrytraining.co/

Permanent Jewelry Training: https://www.permanentjewelrytraining.com/?fbclid=PAZXh0bgNhZW0CMTEAAaZESTJTtYJwl7YUfPuoFf09ei65SODFAfuCNLYTEZsBmJ6H92ojK9U1kB0_aem_kkH7JqDgamd8KkgFf5s3YQ

Permanent Jewelry Bestie: https://www.instagram.com/permanentjewelrybestie/?hl=en

Instead of sitting behind your table and moping, it’s time to get up, connect, and maximize your opportunities. Chat with the people walking around and build those valuable connections, they’ll remember you when they’re ready to buy. If you're at a slow market, use the time to talk to fellow vendors! One customer can lead to a chain reaction of success, from a single bracelet purchase to parties and beyond!

Slow periods are a chance to be productive and proactive. Take this time to research new products, chains, or connectors. Take to social media and post some polls. Batch social media content, and plan posts for upcoming events like Valentine’s Day. Another great idea is to think about your goals for the new year and start planning for tax season. (All things we tend to push off because who wants to do taxes?!) Is your website up to date? Are your photos and branding on point? Use this downtime to refresh your displays, deep clean your shop, and tidy your home, which can directly impact your business mindset.

Sometimes, the best ideas come when you take a moment to slow down. Meditate, take a long shower, or go for a walk to find clarity and inspiration. Reconnect with past customers through newsletters, social media messages, or texts. Try something new, like blogging, or even pick up a hobby to recharge your creativity.

Remember, slow times happen in every business. This is your opportunity to dive into your to-do list, gain clarity, and make the most of the moment. It’s not about waiting for the perfect time—it’s about making every moment count!

Tune in to hear more tips and inspiration for turning slow days into opportunities!

Links:

Goldie links society - https://www.goldielinkssociety.com/

In this episode, we’re chatting with Jen, the heart and mind behind the Castle Rock Families Instagram account, a go-to resource for parents in Castle Rock, Colorado. What started during the pandemic as a simple way to connect with her new community has since blossomed into a thriving hub of local events, activities, and must-know recommendations.

Jen shares the key to her success: balancing 80% family-friendly content with 20% personal and lifestyle posts to build trust and connection. She opens up about how showing her face and sharing her family helped her audience see the “real” person behind the page—and why authenticity is essential to engagement. If you’ve ever been camera-shy, Jen has tips to help you overcome that hesitation and start showing up for your audience.

We also dive into the power of repurposing content, a simple but effective way to save time while maximizing reach. Jen shares why real relationships are at the core of her success, whether partnering with other businesses, collaborating with influencers, or creating events. Instead of just DM’ing, she encourages face-to-face connections and advises coming to the table with clear ideas that show how a partnership will benefit both parties.

For events, Jen stresses the importance of setting clear expectations so customers know what to expect while creating urgency to keep people engaged. She is all about building authentic connections by supporting local businesses, stepping into their spaces, and cross-promoting them as much as possible.

If you’ve been looking for ways to grow your community, build authentic relationships, or partner with influencers who get results, this episode is packed with actionable advice to help you get there. Tune in and get ready to be inspired by Jen’s journey and practical insights!

Links:

Instagram; https://www.instagram.com/castlerockfamilies/

Website https://www.castlerockfamilies.com/

If you’ve ever wondered whether your local business even needs a website, Lindsay says the answer is always a resounding YES. A website doesn’t have to be fancy, but it does have to exist. Grab your domain name as soon as you pick your business name, it’s an investment that pays off big when you're ready to finally add a website to your permanent jewelry biz!

Lindsay breaks down the pros and cons of WordPress versus Shopify, spilling the secrets of which platform to pick depending on your needs. She also explains why changing platforms can impact your SEO, so if you’re planning to sell products later, it might be smart to start choosing your website platform with that in mind!

We also dive deep into SEO must-haves: meta tags, image alt text, keywords, and, of course, blogging. Don’t underestimate the power of a blog to boost your search rankings while spotlighting your expertise. And when it comes to website design, Lindsay shares her top tip: pick a theme you love! You can always add your custom touches to your site later on! Simplicity is everything—a cluttered site confuses customers, and confused customers don’t buy.

On the techy side, Lindsay shares the lowdown on apps and plugins, which can either enhance your site or slow it to a crawl if you’re not careful. And for email marketing? Both of us agree—Flodesk is where it’s at!

Lindsay’s enthusiasm for helping small businesses is contagious, and her advice is as practical as it is inspiring. Whether you’re starting from scratch or looking to level up your permanent jewelry site, this episode is packed with tips, tricks, and tools to take your online presence to the next level.

Links:

www.macaronsandmimosas.com

Instagram: @macaronsmimosas

Flowdesk: https://flodesk.com/

Domain Authority Checker - MOZ - https://moz.com

Liv’s story starts when a not-so-permanent chain from an MLM fell off her wrist during a tennis match. That “aha!” moment sparked her journey into permanent jewelry, and she’s been making magic ever since. Fast forward to now: Liv runs her own jewelry studio in Tennessee, manages three employees, hosts pop-ups, and recently launched a charm bar that her customers absolutely love!

In this episode, Liv spills the tea on her pivot from unpredictable pop-ups to creating a gorgeous studio space with hopes to open a storefront in the future! We dive into social media struggles (because we all know staying consistent is HARD), her genius tips for booking sorority events, and her process of building a team & letting go of control when your brand is your baby.

As if that’s not enough, Liv is a self-proclaimed podcast girlie who turned her love of learning and chatting into The Pink Welder Podcast. She’s got a refreshing perspective on success, reminding us that it’s about more than just vanity metrics, it’s about creating a life and business that truly works for YOU.

Oh, and for all you business owners dreaming about new services or a studio makeover, Liv’s here to share her must-haves and lessons learned. From engravers to setting up the perfect customer experience, we’ve got the inside scoop. Plus, she drops a few true-crime tidbits (because what’s a law student without some courtroom drama?) that you won’t want to miss.

Liv’s advice is simple but powerful: trust your gut, take risks, and don’t let anything hold you back. Whether you’re building a business, chasing a dream, or just trying to balance it all, Liv’s story will leave you fired up and ready to conquer your next big move.

Tune in now for all the laughs, lessons, and inspiration you need to take your permanent jewelry business & life to the next level!

Links:

The Pink Welder Podcast Instagram: https://www.instagram.com/pinkwelderpod/

Shari began her journey on a whim, seeking a fun, creative outlet, and has since expanded her offerings to include a charm bar, a trucker hat bar, and a comprehensive permanent jewelry training program. Lyndi’s story started with her love for jewelry and an engineering mindset that helps her constantly improve processes. After juggling a full-time tech job, permanent jewelry training, and her own business, Lindy took the leap in January 2023 to go all in on permanent jewelry.

Together, they’ve created the Unchained Retreat, a unique experience for entrepreneurs and creatives to invest in themselves and their businesses taking place in April of 2025 in Tulum Mexico! Lindy and Shari share how collaboration—even with perceived competition—has fueled their success and why surrounding yourself with ambitious, passionate people is key to growth.

This retreat is more than just business tips—it’s about personal growth, self-discovery, and overcoming limiting beliefs. With workshops on hiring, payroll, and personal development (like diving into your Enneagram), attendees will leave with a better understanding of themselves and their businesses. Lyndi and Shari believe that the conversations and connections formed in those “in-between moments” can be truly transformative!

We also chat about the courage it takes to step out of your comfort zone. Whether it’s being the first one on the dance floor or saying “yes” to opportunities that scare you, growth requires risk. As moms and entrepreneurs, they encourage others to use their families as motivation, not an excuse, to invest in themselves.

This all-inclusive retreat in Tulum promises to take care of everything from meals to transportation, so you can focus on learning, connecting, and recharging. Spots are limited, so if you feel called to go, now is the time to take action!

Get ready to feel inspired, empowered, and excited to take the next step in your business journey!

Permanent Jewelry Bestie Instagram: https://www.instagram.com/permanentjewelrybestie/

Permanent Jewelry Training Instagram: https://www.instagram.com/permanentjewelrytraining/

The Unchained Retreat Instagram: https://www.instagram.com/theunchainedretreat/

From esthetician educator and band tee designer to permanent jewelry expert and trainer, Shari has taken her passion and resourcefulness to new levels! With her knack for teaching, she created one of the first-ever permanent jewelry training courses. Her flexible, self-paced program teaches everything from sourcing quality supplies to mastering the craft. And now, she’s added a content creation course to help entrepreneurs level up their marketing game!

Collaboration over competition: Shari is all about supporting women in business and showing that success is abundant when we uplift one another. While industry saturation can be tough, Shari believes in finding your unique edge, your “it factor,” and showcasing what makes you stand out.

As if that’s not enough, we also dive into her upcoming retreat in Mexico with Liz from Permanent Jewelry Bestie! These in-person events go beyond business, offering life-changing opportunities for personal growth, connection, and self-discovery. Shari reminds us how crucial it is to carve out time for ourselves, even amidst the chaos of motherhood and entrepreneurship.

If you’re ready to start or grow your permanent jewelry business or just need some inspiration, this episode is a must-listen! Shari’s journey is proof that with a can-do attitude, collaboration, and creativity, you can achieve incredible things.

Instagram: @permanentjewelrytraining & @theunchainedretreat

We chat about how Kali and Krissy found opportunities, like ear piercing, which allowed them to bring in new clients and elevate their offerings with a welcoming environment. Complete with princess packages and snacks for kids when they come to get their ears pierced & how they use fun and creativity to set them apart! With a growing inventory of earrings and an emphasis on ear styling, they’ve turned piercing into a repeat business opportunity that keeps clients coming back.

But it’s not just about the services they both offer at their brick-and-mortar, they dive into how they’ve built confidence in themselves and their students through thoughtful training programs and continuous updates. They’ve created a system that empowers others to succeed! Adding new services isn’t just about growing your income, it’s about creating experiences your clients love, building your confidence, and evolving into the best version of your business!

And if you’re wondering about the latest addition to their training, foot soaks are here! They’ve created a relaxing, self-care experience perfect for the colder months, bringing in a whole new set of clients who might never have stopped by for spray tanning. It’s all about finding ways to make people feel great while creating more opportunities for your business to shine.

This episode is packed with inspiration, practical tips, and a reminder that growth often comes from stepping outside your comfort zone. Kali and Krissy’s journey shows that with creativity, confidence, and a little sparkle, you can build a business you love and help your clients feel amazing in the process.

Tune in to hear how Kali and Krissy have turned their business dreams into glowing success and how you can do the same!

https://piercedbyglow.com/

Use Code "GOLDIE50" for $50 off the piercing training! 

Instagram: piercedbyglow

*Trigger warning* This episode talks about pregnancy loss. I know how sensitive this can be for some so please, take care of yourself **

 We are all small business owners (or soon-to-be.) A lot of us are one-woman shows with operating our businesses. I have recently experienced my 5th miscarriage. I am sharing with you how that has impacted me and my thoughts about IF something were to happen to me or my family and I had to take a break…how would my business run? I share with you how letting go and TRUSTING is a huge lesson for me and where that has served me in the past personally and professionally.

This is difficult to share and I feel many people keep it close. I have found that when I feel seen and understood by a community of people that have gone through the same thing, it is life-changing. No-one should go through these things alone. I encourage you to reach out if you are struggling, no matter what it is, because you are not alone.

Caley shares her early experiences, including her textile and apparel education, testing denim for corporate clients, and learning the ropes of quality control in various industries, including organic foods. Each business has been a stepping stone, leading to her love of wellness, fitness, and health. Her journey led her to open a Hotworx franchise, a place where fitness meets infrared saunas, delivering a health and wellness experience close to her heart. Caley is also passionate about home births, leading her to be a doula. Is there anything the woman can’t do?!? She’s passionate about sharing her knowledge and empowering others to take charge of their health in all aspects of life and business.

Caley shares her best advice for anyone starting out! Trust your gut & follow your interest and never fear failure! Whether you're in a franchise or building your permanent jewelry business from the ground up, Caley’s wisdom on growth and staying true to your passion will leave you inspired!

Links:

Instagram @wildmama__

Podcast: Wild Mama Podcast

With an established clientele that already trusted her, Mandy found the transition into permanent jewelry a natural fit. She started small, offering an initial 10 bracelets at half price in her studio to get comfortable. From there, things took off as she built a dedicated website and grew her customer base. We open up about pricing: whether to charge by the inch, by metal type, or through tiered options and how to approach price increases with confidence as you master your craft.

We also dive into the decision to pursue permanent jewelry training, weighing the benefits of paid courses and DIY approaches. Mandy has created her own training starting off with just a PDF turned full blown permanent jewelry training which she’s continually improving! If you’re considering adding permanent jewelry to your business, Mandy’s insights on learning, growing, and evolving will be invaluable.

And for those struggling with social media, Mandy’s advice on posting—talking to your followers like friends, sharing why you’re passionate about permanent jewelry, and making your content authentic—is a breath of fresh air.

Tune in for a fun, inspiring conversation about finding your niche, taking the plunge, and adding something special to your beauty business!

Baylee opens up about her journey to finding her “it factor,” explaining how knowing and embodying what makes you unique can be a game changer. From faceless marketing to embracing your true identity, Baylee emphasizes the importance of showing up authentically. For those fearful of putting themselves out there, she encourages them to get clear on what makes them stand out and lean into it.

The episode is packed with practical advice on pivoting, creating multiple income streams, and launching a personal brand that aligns with your strengths, passions, and permanent jewelry business. Whether you’re thinking about expanding in a new direction or just need that extra push to be true to yourself, Baylee's insights will guide you.

Instagram - @ bayleestuart_

Elevation Collective - https://www.instagram.com/elevate_theagency/

We’ll get real about the signs that it's time to bring in support: whether it’s the feeling that some tasks just aren’t getting the attention they deserve, or noticing that certain areas are dragging down your energy. From overwhelming inboxes to social media, we’ll chat about finding help in unexpected places. Maybe that friend who’s a stay-at-home mom or someone in your circle who has the right skills.

Making things manageable doesn’t have to feel like a chore! Systems bring you freedom and let you offload tasks that drain your energy or don’t make the impact you’re aiming for. When you set up clear expectations with outsourced help, you’re giving both of you the best chance to thrive and freeing up your own time to focus on what truly lights you up! And for the tasks still on your plate, ask yourself: is there a way to make them more fun, streamlined, or Just plain easier? 

Sometimes, letting go can help you grow!

Goldie Links Society

Fiverr

From her tips on spotting the right vibe to crafting the perfect interview questions, Angelique dives deep into what it takes to build a team that fits your vision. She’s all about setting clear expectations, so every new hire knows exactly what they’re signing up for (spoiler: it’s not all just sparkly chains!).

We also break down the big decision of choosing between a 1099 contractor and a W2 employee. Angelique shares her own experience with figuring out payroll and benefits, and why knowing the difference matters for taxes, scheduling, and day-to-day operations. Plus, she’s got pro advice on checking in with labor laws and why chatting with a labor attorney is always a smart move if you are unsure.

Angelique doesn’t hold back on sharing the behind-the-scenes nitty-gritty, from finding a payroll company to calculating costs and learning to let go of some control. Thinking about hiring? Angelique’s journey might just be the nudge you need. Because if you’re already dreaming about growing your team, it’s probably time to make it happen!

Gusto Payroll

@peachlaneonline - Instagram

Angelique’s Instagram

Initially, Nicole planned to juggle both coaching and her new business, but her passion for jewelry quickly took center stage. This year, she expanded her offerings by adding a charm bar to her business, a fun and customizable experience for her clients. We dive into the details of how the charm bar works, including the creation of charm necklace holder, which she designed & sells! and the thought process behind stocking the best charms.

Nicole shares the importance of professional photography and strong branding, which have played a key role in her success. She’s also ventured into the trendy world of trucker hats, adding a new layer of creativity to her offerings.

Throughout our conversation, Nicole gives us the inside scoop on where she sources her charms, her thoughts on possibly moving into wholesale, and the best ways to stay ahead of trends in the ever-evolving world of permanent jewelry. From birthstones to charms to rope chains, Nicole is the perfect person to brainstorm and dream with as she continues to set intentions and grow her business.

Tune in for an inspiring discussion filled with tips, ideas, and a whole lot of passion from Nicole Ashlee!

Connector/Bangle/Glow Up Training

Goldie Links Society

Photos

Endless Charm Bar Instagram

Endlessly Linked Instagram

Ashley shares the perks of having a physical store, like hosting cool events and offering unique services like Tucker hats, ear piercings, wide-brim hats, a charm bar, and permanent jewelry. We also get into the nitty gritty of metal quality and why being knowledgeable about your products is key to standing out!

Ashley is a pro when it comes to pricing, staying ahead of trends, and knowing the industry inside out. She discusses her approach to finding great employees, emphasizing the value of hiring those with entrepreneurial dreams who bring fresh ideas and drive to the table. We also dive into the less glamorous but oh-so-important topic of waivers, insurance, and setting clear expectations with customers.

We also chat about the Permanent Jewelry Association (PJA). The goal of PJA is to provide a space for continued education, and best practices, and to set industry standards through live webinars.

Ashley’s advice? Don’t be afraid to jump in with both feet. Whether it's spending upfront on quality machines and chains or navigating the challenges of customer service, she’s all about learning as you go and growing from every experience.

Tune in for this conversation packed with insights, tips, and encouragement for anyone looking to shine in the world of permanent jewelry!

Original Permanent Jewelry Group - https://www.facebook.com/groups/2175129299356549/

Instagram - https://www.instagram.com/ashleyldonnell/?hl=en%20

Permanent Jewlery Association - https://www.permanentjewelryassociation.org/

We also dive into the heartwarming story behind their brand name, "BlueBird," and why choosing a meaningful and straightforward name is key for any permanent jewelry business. Michelle and Brooke emphasize the importance of marketing, social media, and creating a polished brand image to attract events and clientele. Every detail is intentional, from event themes to the personal connections they make with each customer, making them feel like the only person in the room. With a strong presence, they’ve been able to achieve balance, choosing what opportunities to say yes or no to—something many entrepreneurs strive for.

Michelle and Brooke share their tried & true tips on pricing strategies, securing high-end retail partnerships, and pulling off successful pop-ups and parties! They also dish out advice on starting a business with a partner, emphasizing the importance of transparency and setting boundaries from day one. With two studio locations (one in a salon and another with space for parties and a future gift boutique), they’re living proof that thoughtful planning, intentionality, and a little bit of help from the universe lead to success!

Finally, we chat about collaboration over competition. By supporting other small businesses, including other permanent jewelers in the area, they prove there’s enough business for everyone. Michelle and Brook’s journey is all about working smarter, not harder while building a brand that lasts! 

Instagram

Carol shares how she initially started her journey with a friend but realized she needed something more fulfilling and creative to fill her cup. Starting and running your own business isn't easy, Carol gets real about the tech struggles, finding events, and balancing it all. But she believes everything has unfolded exactly as it should. Her entire family is part of the adventure! Her oldest 2 kiddos jump in by making charm bracelets and helping customers, turning this business into a family affair that’s packed with memories and valuable life lessons

Collaboration has been a game changer for Carol. She talks about the incredible support she’s received from other women in her area, joining a networking group, and participating in collaborative photo shoots where everyone promotes each other's businesses. Initially, Carol hired help with social media but eventually took it upon herself after learning the ropes. Starting at farmers' markets and splitting her inventory between two markets, she found reliable help which has helped her grow her permanent jewelry biz.

Her unique selection of chains and charms sets her apart from other Permanent Jewelers in her area. (No wonder her business is called Chains & Charmed!) and she’s excited about launching pieces on Etsy & has big plans for next year! She would love to host more home parties, where she enjoys the personal connections that come with them.

Carol's love for permanent jewelry is rooted in how it makes her feel put together and confident. She wants other moms to feel that way too no matter how hectic life gets. Her advice to other Permanent Jewelry owners? Find something that sets you apart and collaborate with other small businesses in your town!

Tune in to hear Carol’s story, her passion for creating meaningful connections, and her tips for growing a successful permanent jewelry business!

Links:

Facebook - https://www.facebook.com/profile.php?id=100094681772329&mibextid=LQQJ4d

Krysten shares the importance of having a good vision for your brand. Keep your photography consistent by working with the same photographer so they can grow with you and get to know your brand intimately. Consistency is key in creating a recognizable and trustworthy brand image.

Let's chat about impostor syndrome! Don’t feel pressured to post. Just post it! Have the confidence to share your passion. If you have a love and a vision for something, be confident. Even if it’s just your logo, just get started. The journey of a thousand posts begins with a single click. People follow brands because they connect with the person behind the brand. Show your face! Your followers will continue to follow because they like you, know you, and trust you. Your brand is not just your product or service; it’s you and your process. Whether it’s making handmade jewelry or unpacking orders, let your audience in on the journey. Don’t get caught up in being perfect. Just post it and get out there. Avoid the trap of comparison. Remember, don’t compare your day one to someone else’s day 1000. Focus on your growth and progress over time.

Engage with your followers, check your insights to see when your audience is most active, and plan your posts accordingly. Remember, the more you show up and stay consistent, the easier it will get to post. Get uncomfortable, be vulnerable, and make genuine connections with your audience. Happy posting!

Here are some fun content ideas to spark your creativity!

• Unwrapping Chains: Capture the natural light shining through a window while you unwrap chains.
• Behind-the-Scenes: Show the process of making your jewelry, setting up your workspace, or organizing charms.
• Feature Posts: Highlight your best-selling chains or products.
• Weekly Recaps: Create a reel summarizing your week.
• Testimonials: Share stories and testimonials from your customers about why they love their jewelry stacks

Links

• Khrysten Hollis on Instagram and TikTok: @khyrstenhollis
• Goldie Links Society: www.goldielinkssociety.com

Instagram: @goldielinkssociety 

Let's catch up and chat about all the struggles and successes from PJX! The day before PJX, I hadn't received some of my shipments, and I was still working on my speech—procrastination at its finest! Despite these and many other hurdles, the energy and passion in the first class I taught were so validating! Speaking about handmade jewelry, something I am very passionate about, was incredibly rewarding. Handmade is where my entrepreneurship journey started, and I loved talking about and teaching how fellow Permanent Jewelry Owners can incorporate handmade into their businesses!

I loved getting to meet and mingle with so many like minded PJ Artists! After PJX, I felt a tremendous demand for this membership, so I got to work! I created the glow-up and bangle videos and launched the Goldie Links Society membership! I employ stay-at-home mamas to make these handmade chains, connectors, bangles, and glow-ups. Trying to keep on top of orders, mama makers, training new Goldie Girls, creating courses, all while being a wife and mom was overwhelming to say the least! So much growth is happening, and I’m learning so many valuable lessons along the way!

I also share why I decided to let go of franchising my permanent jewelry biz. I love supporting other women and wanted to give them their own creative outlet without having to run everything by me. The membership creates one-on-one help and provides all the tools and resources they need, allowing me more time to build this amazing community of permanent jewelry enthusiasts.

Join me as I reflect on this whirlwind experience and the exciting new beginnings that lie ahead!

Links:

Goldie Links Society: www.goldielinkssociety.com

Goldie Links Supplies: www.goldielinkssupplies.com

WWW.allthethingspermanentjewelry.com

Instagram: @goldielinkssociety @goldielinksjewelry

Facebook Group - Goldie Links podcast, Supplies + All Things Permanent Jewelry:

https://www.facebook.com/groups/521780213540856

I wanted to give you an update episode on all that is in store for this podcast, the permanent jewelry supplies and so much more that I hope it will bring value to your permanent jewelry biz!  First, let's talk PJX!! Are you attending!?

Are you passionate about permanent jewelry? Looking to connect with fellow jewelers and elevate your craft? Then mark your calendar because the Permanent Jewelry Expo (PJX) is the event you can't afford to miss! As a vendor and speaker this year, I'm thrilled to share all the incredible opportunities PJX has in store.

Sure, you can learn from podcasts, like this one ;), YouTube, and social media, but nothing beats the face-to-face connections at PJX! This is the only event specifically tailored to permanent jewelry, offering priceless connections that will propel your business forward.

I'm excited to teach a hands-on class on beaded bracelets, drawing from my 15+ years of jewelry-making experience. We'll dive into creating bangles, making connectors, and metal stamping. This is your chance to experiment and find what excites you!

In another class, we'll focus on community over competition! Learn how to leverage competition to your advantage and invest in yourself for long-term success. Connection never goes out of style, and it keeps your clients coming back for more!!

I am a vendor as well and will be bringing all of my handmade goodies including gemstone chains, metal beaded chains, connectors, stretchy bracelets, and even a vessel to house an auto-darkening lens for your stylist! Plus, there will be plenty of giveaways!

Last but not least, I am launching Goldie Links Society, a special membership with weekly Monday Motivation calls, monthly expert calls, new monthly training (like how to scale on Google and wire wrapping 101), photos, videos, and a 10% discount on Goldie Links Supplies, P.S. The founders' rate is a steal!

Even if you're at the top of your game, there's always more to learn. PJX is the perfect opportunity to invest in yourself and your business. Don't miss out on gaining new insights, refining your skills, and connecting with like-minded professionals

Join me at PJX for an experience full of growth, learning, and inspiration. I can't wait to see you there!

goldie-links.com

Goldie Links Society Membership

Beaded Bracelets 

Handmade Permanent Jewelry Supplies 

Goldie Links Society Membership Waiting List 

email: hello@goldielinkssociety.com

Instagram @goldielinkssociety

Ashley attended the retreat expecting to learn some new business strategies to scale her biz. But instead of just the typical business tips, she discovered something even more valuable: the importance of rejuvenating her mind and body. For Ashley, "energy is everything." Prioritizing her well-being became her secret weapon. This mindset shift was crucial, turning her spiritual journey into a thriving real estate business.

In the fast-paced world of real estate, genuine connections are the secret sauce to success. Ashley immersed herself in the retreat’s positive vibes, leading to significant personal and business growth. By being open and authentic, she attracts clients who resonate with her energy and values

Post-retreat, Ashley zeroed in on Instagram, not just growing her business but also developing a digital product for fellow real estate agents. She whipped up a comprehensive course and launched it within weeks! This not only diversified her income but also positioned her as an industry expert. By posting exclusively about homes in Franklin, she trained the algorithm to recognize her niche. And guess what? It worked! Her online presence skyrocketed going from 1,500 to almost 45,000 in just over a year. Trusting her gut and honing in on her target audience were total game-changers. She trains the algorithm by consistently mentioning her city, using specific reels, and highlighting details in her captions and videos. Balancing reels to attract new eyes with static posts to engage followers.

Ashley’s journey teaches us that staying true to yourself, having supportive people in your corner, and persistently showing up are crucial for long-term success! Ashley Walker’s journey is a testament to the power of energy, focus, and authenticity in building a successful real estate career. So, what does your gut say? Are you ready to transform your permanent jewelry business?

Instagram: @heyashleywalker

How to train your algorithm: https://stan.store/heyashleywalker/p/get-my-train-your-algorithm-guide-today

Learn the secrets of when to scale your permanent jewelry business, pricing inventory, navigating challenges, and staying true to your “why” in this ever-evolving world of retail, whether you are a boutique owner yourself, or a permanent jewel artist, this episode is your ultimate guide to business growth and success!

Amy’s dedication to customer service and connection sets the tone for her boutique’s success, fueled by savvy social media strategies and email marketing campaigns. Discover the power of community over competition as Amy emphasizes the importance of supporting fellow entrepreneurs and creating meaningful relationships with customers. From scoring a permanent jewelry pop-up in a boutique to mastering the art of financial savvy, Amy’s insights are a goldmine for aspiring entrepreneurs.

Join us as we dive into the key to financial success, the importance of self-investment through masterminds and retreats, and the journey of breaking free from comfort zones. Get ready to be inspired, empowered, and equipped to turn your dreams into reality!

Coaching Instagram: @retailmaththerapy 

Instagram: @Shop.Katsch 

Katsch Boutique

Despite facing setbacks from numerous boutiques for permanent jewelry pop-ups, Angelique persisted and soon opened a cozy nook inside a bustling co-working space. Now, teaching at PJX again this year, she imparts invaluable lessons on leveraging Google to attract customers and hiring your first employees. We chat about the secrets to optimizing your Google profile for maximum visibility, from updating your photos to SEO tactics and simplifying processes to charm and captivate your audience.

So whether you are a budding entrepreneur or a seasoned business owner, tune in to learn how to harness the power of Google to take your percent jewelry business to new tights!

Angelique Fernlund

PJX Tickets

Join us as we explore the art of creating irresistible products and unbreakable customer loyalty that will have your audience hooked!

From the moment of igniting that initial spark of excitement to sealing the deal and beyond, Kerrie shares tips on crafting experiences that keep your customers obsessed with your brand. Discover the keys to creating deep connections, delivering exceptional customer service, and nurturing an unbreakable bond that keeps them coming back time and time again.

Kerrie shares a whole arsenal of tricks waiting to be unleashed! From product packaging, email automation, loyalty programs, and social media tips that will keep your customers engaged. Plus, get ready to unleash the power of storytelling to infuse your brand with purpose and meaning that goes far beyond the products themselves as well as the importance of having a strong online presence through websites, blogs, and newsletters to attract and retain customers.

So whether you're just starting out or looking to take your business to the next level, tune in to uncover the secrets of creating a cult-like brand that leaves a lasting impression! 

Kerriefittzgerald.com 

Kerrie's Book - "Customer Obsession" 

Instagram: Kerrie.a.fitzgerald  

Podcast: Ecommerce Society Podcast 

Keyword Search - Ubersuggests.com 

Referral Program: Smile.io 

Driven by her passion for creating lasting connections, Michelle decided to fully immerse herself in the world of ferment jewelry with Bonded. Embracing their franchise model allows her to focus on delivering exceptional client experiences while ensuring the highest quality products.

From her in a home studio to pop-up events, Michelle jumped into the world of permanent jewelry, offering freebies and discounts to test the waters before diving all in. Fast forward to today and Bonded Charlotte is rocking a brick-and-mortar spot complete with retail goodies and a cozy little bookshop. With her team of four and a commitment to making every client feel special, Bonded proves that competition is overrated. It's all about creating an unforgettable experience that keeps them coming back for more!

Michelle serves as a testament to the transformative power of passion, preservation, and savvy marketing. Tune in to discover valuable insights on scaling your business, harnessing the power of social media, and daring to step out of your comfort zone to achieve greatness!

Instagram: @bonded.charlotte 

BondedCharlotte.com

In this episode, Natali shares her life-changing retreat experience where she found a connection amidst a sea of fellow entrepreneurs. Inspired by her newfound tribe, Natali gained clarity on her mission and will soon be offering courses to help others navigate the same path. Discover how Natali's journey parallels the importance of connection in both the puppy-raising and permanent jewelry industries. From adorable puppy pics to embracing authenticity on social media, she shares tips for nurturing meaningful connections with clients.

Join us as Natali reveals the power of stepping out of your comfort zone, finding your why, and going beyond the edge to create a fulfilling and successful business. Tune in for positive insights on growing your social media presence, practicing self-care, and wagging your way to success while staying true to yourself.

Don’t miss this episode filled with puppy love, purpose, and practical advice for entrepreneurs everywhere!

Instagram @frecklepawfamily

www.frecklepawfamily.com

In this episode, get ready to be inspired as Michelle shares her journey through entrepreneurship. From embracing self-belief to delving deep into the why of her business, she reveals how personal growth and introspection have been the cornerstones of her success. Through her coaching, her focus is healing oneself first, and entrepreneurship is more than just making money, what kind of mark do you want to leave in this world?

Join us as Michelle dishes out advice on trusting your instincts, staying curious, and infusing every aspect of your business with authenticity and passion. Discover how mindset can not only transform connections within the permanent jewelry industry but can also ship the way entrepreneurs show up for their clients.

Tune in to part one of this enlightening conversation!

Instagram: Permanent Jewelry @bonded.charlotte

Coaching - @michellealysetaylor 

Amelia’s journey took a turn in the swing of 2023 when she decided to venture into the permanent jewelry world. While her initial brick-and-mortar store didn’t bring the expected results, Amelia learned valuable lessons along the way which helped lead her to where she is today! Combining her two passions, design, and permanent jewelry, she found her niche within timber and tide with her rapid growth and success. By honing in on her customization and branding, she creates displays that truly stand out!

We dive into the significance of branding, signage, and merchandising in the permanent jewelry industry and how attention to detail and a genuine passion can elevate your brand and set you apart!

Amelia will be an official sponsor at PJX where you can view some of her displays and place orders! Tune in for valuable tips on creating standout designs and maximizing your business’s potential in the permanent jewelry market!

Social Media: @timberandtidedesigns

Website: timberandtidedesigns.com 

Etsy (Marketing): All Things Permanent Jewelry 

Charm/Connector Display: https://timberandtidedesigns.com/product/tall-acrylic-display-for-charms-or-stud-earrings/

PJX tickets - https://sunstone.regfox.com/pj-expo-2024

Explore the exciting updates about PJX 2024, the ultimate hub for education, networking, and supply chain suppliers, as Andy reveals longer classes and an expanded supplier network! By building relationships and making connections within the industry, Sunstone aims to support PJ professionals in their endeavors. Andy tells us all about the new permanent jewelry directory powered by Sunstone to help assist PJ Artis gain visibility. Plus, get an exclusive insight into the game-changing budget friendly Zapp and Zapp Plus welders. Looking ahead, PJX has exciting announcements lined up, including new product launches expected before the event in early spring! Sunstone’s commitment to investing in the PJ community shines through their intentions and dedication to advancing the industry. This is an episode you won’t want to miss!

Website: www.sunstonewelders.com 

Instagram: @sunstonepj  

Sunstone directory sign up link: www.permanentjewelrydirectory.com 

PJX room block - https://book.passkey.com/gt/219505732?gtid=59c39f83b9d8e9748c9f23001f4e81da

PJX tickets - https://sunstone.regfox.com/pj-expo-2024

Instagram: @permanently_punchy

LegalDoer Website: www.legaldoer.com

Instagram: @legaldoer 

Permanent Jewelry Waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

LegalDoer Mimi Course: https://legaldoer.thinkific.com/courses/business-legal-essentials-mini-course

LegalDoer Templates: https://www.legaldoer.com/store

How to Start an LLC in All 50 States: https://www.collective.com/guides/how-to-start-an-llc-for-all-50-state

Waiver Platforms: 

Smartwaiver : www.smartwaiver.com

Clever Waiver: www.cleverwaiver.com 

Waiver Forever: www.waiverforever.com 

Waiver Sign: www.waiversign.com 

Instagram: goldielinkssociety

Lets unravel the misconception that you must be obsessed with permanent jewelry to succeed and to start a permanent jewelry business.

Then, we are moving beyond the bling to explore the magic behind what it means to form a genuine connection with your clients. Its not just about making them look incredible, but making them feel incredible too!

And lastly, time. Whether you are starting out your permanent jewelry business as a side hustle, or a full time gig, we’ve got the scoop on everything you need to know regarding time management! All things from building your support system to mastering the art of social media.

Join us as we uncover the beauty, the connection, and the time strategies essential for thriving in the PJ world to uncover if permanent jewelry is the right fit for you!

Instagram: goldielinkssociety

I share my ups and downs inside my first few years into business as a boutique owner. Going into this entrepreneur life not knowing a single thing about business that led me to being very close to closing my business all together.  But I took a leap and joined business masterminds, retreats and conferences which led to not only gaining extreme knowledge about business in general but the most important thing - clarity in my “why” and what I wanted my life and business to look like.

That knowledge and clarity led me to permanent jewelry and offering this amazing business opportunity to other women to support them in growing a strong, sustainable and elevated permanent jewelry business!

In addition to that, knowing what I lacked at the start of my business journey I created the Goldie Links Society - a membership for permanent jewelers - offering a coach, social media expert, mastermind, photographer and supply resource all wrapped into one to help you elevate your permanent jewelry business. 

Lastly, one of the reasons I am OBSESSED with permanent jewelry is the customization. I use my 15+ years of jewelry making experience to create gemstone and mixed metal chains and connectors that is available to the permanent jewelry community. 

This business journey is amazing but at times, not easy. This is why I created this podcast to share, support and make this journey as fun as possible. I believe anything is possible with the right support, knowledge and passion! 

Instagram: @goldielinkssociety

Meet your host, Jennifer Thyrion

I have been a jewelry designer for over 15 years and a boutique owner for 8 years. When I started my business, I knew ZERO about business. I was a massage therapist that saw an opportunity and went for it! I grew my one boutique location to four within a couple years and then proceeded to downsize down to my original location in the two years after expanding. Through all of the ups and downs of my business, I learned so many lessons along the way. When I decided to create Goldie Links permanent jewelry, I knew that I wanted to help other women start and grow their own successful business. I want to offer the support and education that I wish I had from the beginning of my entrepreneur journey. Through this podcast and offering the opportunity for others to have their own Goldie Links business, I hope to make this business ride as enjoyable and successful as possible!

Connect With Me

Goldie-Links

Instagram

Facebook