Good Enough Counsellors

Managing Anxiety in Private Practice with Laura Knight

Thu, 02 Apr 2026 00:15:00 +0100

This gorgeous episode with Laura has helped so many people that I've decided to share it again.

It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.

Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.

Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.

Takeaways:

How to transition from a part-time to a full-time practice
Staying steady when client numbers dip
The value of focusing on what's within your control
Using live videos to build trust and visibility
How to move from anxiety to confidence as a therapist
Financial planning to ride out the quieter sessions

Fee Calculator: access the Fee Calculator mentioned in the episode HERE

Connect with Laura Knight:

🌐 Website: https://www.seeclearcounselling.co.uk

📘 Facebook: See Clear Counselling – Anxiety Specialist

📸 Instagram: @seeclearcounselling

📧 Email: laura@seeclearcounselling.co.uk

👥 Dorset Counsellors Network: Facebook Group or email Laura to join

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

private practice, growing private practice, counselling directory, marketing for therapists, private practice tips, online counselling, video marketing for therapists, self-care for therapists, counselling business strategies, overcoming anxiety in business, financial management for therapists, establishing a counselling practice, networking for therapists, private practice success

Therapists, Books, Minecraft and More

Thu, 26 Mar 2026 00:15:00 +0100

What happens when you go to a conference and focus on having conversations rather than “networking”?

In this episode, I’m sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn’t realise I already had access to, through to creative ways of working (including Minecraft in therapy).

It’s a mix of ideas, reflections and practical insights that might give you something new to think about in your own practice.

Takeaways

Here are a few things that stood out to me:

You may already have access to research resources without realising
Networking can be as simple as having some interesting conversations
Books are reflecting a shift towards lived experience and identity in therapy
Creative tools like Minecraft can open up new ways of working, especially with neurodivergent clients
Working with children often asks something a bit different of us
Having the right systems in place can free up more time for the work you actually want to be doing
Practice management systems take data security very seriously

Speaker Information

PCCS Books 🌐 pccs-books.co.uk

Kel O'Neill 🌐 counsellingandtraining.co.uk

Place2Be 📧 qualify@place2be.org.uk

Ellie Finch 🌐 playmodeacademy.org

WriteUpp 🌐 writeupp.com

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords: private practice tips, networking for counsellors, continuing professional development, BACP membership benefits, accessing psychology journals, therapy resources, counselling and social media, eating disorders awareness, working with children and young people, creative therapy tools, Minecraft in therapy, neurodiversity and counselling, body image issues in youth, trauma-informed therapy, practice management systems, research in psychotherapy, digital resources for counsellors, building a counselling practice

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Becoming Recognised for Your Niche with Julie Wales

Thu, 19 Mar 2026 00:15:00 +0100

In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don’t need to have everything figured out from the beginning and Julie’s story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help.

We talk about the role of blogging, networking and community and how small, consistent steps can help you grow a practice that feels aligned with who you are - even if you are terrified when you first start.

This is a really encouraging episode if you’ve ever wondered how to:

find your niche
grow your confidence over time
attract clients without feeling salesy
or become more visible in a way that feels natural

Takeaways:

How blogging can help clients find you
The impact of updating your website and speaking clearly to your niche
Building a private practice through networking and relationships
The value of community and support when building a practice
Why you don't have to feel like an expert to become recognised for your niche

You can find Julie and her work here: https://juliewalescounselling.co.uk

Julie shares blogs, resources and information about her work with individuals, couples and families, including her support group for women.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords: counselling niche, therapist niche, private practice counselling, how to find your niche as a therapist, neurodiverse couples therapy, how to get counselling clients, therapist marketing

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media for Private Practice (3): Why Clients Don't Follow You

Thu, 12 Mar 2026 00:15:00 +0100

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.

When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.

Takeaways

If your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.
Authority isn’t about being the expert in someone’s life. It simply means being recognised for a particular area of work.
Being specific helps people remember you and makes it easier for the right clients to find you.
Repeating the themes you want to be known for builds recognition over time.

In the episode I also suggest a few themes you could explore this month:

Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.

Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.

Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.

You can listen to Liezl talk about her work in Episode 76 and access her website HERE

If you’d like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creation

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Drowning in Admin?

Thu, 05 Mar 2026 00:15:00 +0100

f you’re replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life.

For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients.

In this episode, I’m joined by Anna Bunch of Psych VA to explore how virtual assistants for therapists can help lighten that admin load.

We talk about:

What a virtual assistant actually does in a therapy practice
Managing client enquiries and follow ups
Support with invoicing and insurance companies
Getting set up with practice management systems such as WriteUpp
Making Tax Digital and accounting software like Xero
Confidentiality and GDPR when outsourcing admin
How to know when it might be time to get help

If admin is creeping into your evenings and weekends, this conversation will help you decide what support could look like for you.

About Anna: Anna Bunch is the founder of Psych VA, a UK based virtual assistant agency supporting therapists and psychologists in private practice. Her team helps with admin, inbox and diary management, invoicing, insurance work, and practice management systems, helping clinics run smoothly and sustainably. You can find Anna HERE at her website, where you can book an appointment or contact her for her time tracker tool.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: private practice support, virtual assistant for therapists, therapist work-life balance, outsourcing therapy tasks, efficient client management, therapy growth strategies, practice management systems, therapist burnout prevention, administrative support for therapists

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

When Therapy Ads Get Uncomfortable

Thu, 26 Feb 2026 00:15:00 +0100

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.

Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different:

What was the campaign trying to do?
Whether it "worked" - and what that even means
And what can we learn from it as therapists building private practices

Takeaways:

Niching inevitably includes some people and excludes others
Securing media attention and professional approval are not always the same thing
Standing out may invite a critical reaction
Think about how it might land with clients
A critical reaction does not automatically mean failure

This episode discusses the BACP No More Stiff Upper Lip campaign, therapy marketing, and niching in private practice.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords

private practice, women over 50, mental wellbeing, BACP campaign, No More Stiff Upper Lip, mental health awareness, therapy for women, public conversation about therapy, media coverage for therapy, counselling for women

From Being Found to Being Booked with Kat Love

Thu, 19 Feb 2026 00:15:00 +0100

How do you move from being found online to actually being booked by the right clients?

In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.

We talk about why marketing for therapists often feels overwhelming, how to reduce friction on your website so enquiries come more easily, how to avoid “psychobabble” that pushes potential clients away, and how to build ethical social proof without compromising your values.

By the end of the episode, you'll understand which stage of your marketing needs attention and how to move from being found to being booked in a way that feels grounded and realistic.

Takeaways

Marketing moves through three stages: being found, being considered, and being booked.
Visibility is often uncomfortable. Choose activities in your marketing window of tolerance
Clients move at different speeds. Not everyone books straight away
Make the next step clear and reassuring on your website
Avoid psychobabble. Use the words your clients would use.
Social proof can be ethical and does not have to rely on testimonials

You can find Kat at their website: https://katlove.com

If the psychobabble section has you rethinking your website or directory profile, you can find support in Therapy Growth Group where we regularly work on profiles, niching and clear messaging so that potential clients understand exactly how you help.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: marketing for therapists, private practice growth, therapist websites, referral networks, content marketing for therapists, SEO for therapy practices, ethical marketing, client testimonials, psychobabble in therapy, visibility in marketing, awareness stage marketing, consideration stage marketing, building a client base

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media for Private Practice (2): Why Clients Don't Follow You

Thu, 12 Feb 2026 00:15:00 +0100

This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally.

Clients don’t follow therapists because they’re impressed. They follow when they feel understood.

Takeaways

Why social media can feel exposing and discouraging for therapists
How fear of judgement can make our posts sound careful or stilted
Why tone matters just as much as language
How small moments of appropriate self-disclosure can build connection
Why clients often follow for a while before making contact
How consistency over time helps people decide whether they feel safe with you

I also share examples from my own experience, including how story-based posts help people relate to you rather than feeling talked at.

At the end of the episode, I also share four simple themes you could use for March, based on upcoming awareness days:

Safety, harm, and being believed
Identity, visibility, and inclusion
Rest, regulation, and wellbeing
Care, connection, and unseen roles

And a reminder that in Therapy Growth Group, we're about to embark on Find Your Focus, including the Make Your Profile Work intensive week. This will help you shape your social media and blog posts to speak to the people you most want to reach.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media, therapists, client engagement, authenticity, emotional connection, content ideas, March themes, overcoming challenges, building trust, managing responses

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

You're Not Behind

Thu, 05 Feb 2026 00:15:00 +0100

In this episode, I’m joined by Claire Hendrickson, a neurodivergent therapist who has built her private practice in a way that truly works for her.

Rather than rushing, pushing, or following someone else’s formula, Claire has grown her practice at her own pace, listening to her nervous system and respecting her capacity. Over time, her steady and compassionate approach has led to a busy, sustainable practice.

We talk openly about what it means to do private practice differently, especially if you’re neurodivergent, carry complex identity experiences, or feel pressure to be further ahead than you are.

This conversation is for anyone who quietly worries they’re behind, doing it wrong, or taking too long.

In this episode, we explore:

What it looks like to build a private practice at your own pace
How working with your nervous system supports growth
The pressure therapists feel to rush or meet external expectations
Navigating recognition and visibility when you’re neurodivergent
Claire also shares her experience as a member of Therapy Growth Group, and how having gentle, accessible support helped her move forward without overwhelming herself.

You can find Claire via her website HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

100 Episodes of Good Enough

Thu, 29 Jan 2026 00:15:00 +0100

This 100th episode is a pause to reflect on what happens when you keep going, even when you don’t feel ready.

In conversation with Natasha, who has edited the podcast from the very beginning, I look back over how The Good Enough Counsellors podcast grew from small, tentative steps into something that now reaches therapists around the world. But more importantly, we talk about what this journey can teach us about private practice, confidence, visibility, and the legacy we leave through our work.

This episode is about the power of ordinary stories, trusting that small actions add up, and recognising that the work you do as a therapist can ripple out far beyond what you see day to day. We reflect on the power of everyday people doing meaningful work, and why showing up, imperfectly, really does make a difference.

In this episode, we cover

What 100 episodes has taught me about starting before you feel ready
Why small, consistent steps matter in private practice
The importance of letting people know how they can work with you
How sharing your voice can help build confidence and connection
Lessons from guest conversations about anxiety, self doubt, and diversity
Why hearing marginalised voices matters in therapy and beyond
The idea of legacy, and how everyday work can have a wider impact
How therapists can trust that what they do really does matter

Mentioned in this episode:

Gloriously Unready, my earlier podcast project
The Lost Sun Society, Natasha's fiction podcast
Therapy Growth Group, my membership for counsellors in private practice

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

podcast, therapy, growth, confidence, storytelling, community, mental health, private practice, diversity, inspiration

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media for Private Practice (1): Why Clients Don't Follow You

Thu, 22 Jan 2026 00:15:00 +0100

Have you ever looked at your social media and felt disappointed because it seems that you're mainly followed by therapists?

In this month's social media episode, I'm exploring the question of why clients don't always follow us, even when we're sharing thoughtful, reflective content. Is it really the problem we think it is, and what can we do about it?

We look at how fear of visibility, professional language, and wanting to get things “right” can influence how you post and the impact that has on making connections with clients. I also explore what clients are actually looking for when they follow therapists on social media, and why warmth and feeling understood matter far more than sounding impressive or knowledgeable.

This episode lays the groundwork for the next couple of monthly social media episodes, where I’ll continue to unpack this topic and look more closely at what helps clients feel safe enough to follow you, and how trust builds over time.

In this episode, I cover:

Why therapists in private practice often attract other therapists on social media
Why this is a completely normal stage
How fear of visibility and judgement affects what we share
The difference between therapist-facing and client-facing content
Why clients follow therapists who help them feel understood
Why there’s nothing “wrong” with your content - it just may not be shaped for clients yet

I also share four simple, client-focused themes you can use in February to help your social media speak more directly to the general public:

Talking about feelings and reaching out for support (Time to Talk Day, Children’s Mental Health Week)
Love, loneliness, and the ways we connect (Valentine’s Day, Singles Awareness Day, Aromantic Spectrum Awareness Week)
Identity, inclusion, and feeling safe (LGBTQ+ History Month, Stand Up to Bullying Day)
Nourishing your wellbeing (Boost Your Self-Esteem Month, Eating Disorders Awareness Week)

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

A Kinder January for Counsellors with Eve Menezes Cunningham

Thu, 15 Jan 2026 00:15:00 +0100

January can bring a lot of pressure for counsellors and therapists, with worries about enquiries, a sense of falling behind, and rising self-criticism. This can feel even more intense for neurodivergent counsellors and those who are highly sensitive to pressure.

In this episode of Good Enough Counsellors, I’m joined by Eve Menezes Cunningham to explore a kinder way of moving through January, especially for counsellors in private practice.

Eve draws on therapy, yoga therapy, coaching and writing to offer a deeply compassionate, embodied approach to wellbeing. We talk about self-compassion, nervous system care, and how understanding ourselves, including neurodivergence and survival responses, can reduce shame and self-criticism.

Eve shares her accessible, cat-based way of explaining polyvagal theory (purr, hiss, hide), helping counsellors notice what state they’re in and respond with kindness rather than judgement.

We also explore why boundaries can feel so uncomfortable to set, particularly for people who learned early on to please others in order to feel safe, and why holding yourself with compassion after setting a boundary is just as important as the boundary itself.

We finish with Eve’s gentle invitation for January: to treat yourself as you would a beloved, precious creature, with curiosity, patience and care, rather than seeing yourself as a problem to fix.

In This Episode

Why January often feels hard for counsellors and therapists
Pressure, anxiety and self-criticism in private practice
Self-compassion and being kinder to yourself
Neurodivergence and nervous system awareness
Polyvagal theory explained through cats (purr, hiss, hide)
Why boundaries feel difficult and how to support yourself
A gentle, realistic approach to January without pressure

Eve Menezes Cunningham is a therapist, supervisor, podcast host and former Editor-in-Chief of the Irish Journal of Counselling and Psychotherapy. She has a monthly column in Platinum and her book 365 Ways to Feel Better is widely available. You can find Eve and her resources at https://selfcarecoaching.net.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is Accreditation Worth It for Counsellors?

Thu, 08 Jan 2026 00:15:00 +0100

Accreditation is something many counsellors quietly wonder about, often alongside self-doubt, comparison, and pressure about where they think they should be in their career.

With changes linked to the SCoPEd framework and the end of the transition period approaching, more counsellors are asking whether accreditation is worth the time, effort, and emotional energy it requires.

In this episode, I take an honest and grounded look at accreditation. I talk about what accreditation actually means, why some counsellors choose to go for it, what the process involves, and how to decide whether it’s the right step for you. I also explore why choosing not to become accredited can be just as valid.

This episode is for counsellors who want clarity rather than pressure, and reassurance rather than rules.

In this episode, I cover:

What professional accreditation really means for counsellors
The difference between being qualified and being accredited
Why accreditation is being talked about more right now
Reasons some counsellors choose to become accredited
Accreditation as a personal and professional milestone
What the accreditation process typically involves
Common fears, including academic writing worries and imposter syndrome
How to decide whether accreditation is right for you
Why choosing not to become accredited is a valid option

If you'd like to join the BACP & NCPS Accreditation Support with Good Enough Counsellors Facebook group, you can do so HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Christmas Special 2025

Thu, 18 Dec 2025 00:15:00 +0100

For the final episode of the year, I’m doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I’m giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn.

If you’re heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fresh to listen to over the holidays, this episode brings you a handful of surprising, creative and thought-provoking podcasts to explore.

These conversations touch on inclusivity, identity, nostalgia, storytelling and creativity - all themes that matter to us as therapists. And a few of them might simply entertain you, which is just as welcome at this time of year.

In this Christmas Special, you’ll hear short interviews with creators of podcasts including:

Pause and Rewind - powerful origin stories from changemakers working towards a more inclusive world
Rainbow Mums and Dads - life stories from people coming out later in life while navigating family, identity and change
Mag Hags - a funny and fascinating dive into women’s magazines from the 70s, 80s and 90s
Past Master - a creative, AI-guided, choose-your-own-adventure history game
Spooky Storytime - bedtime ghost stories for adults (yes, really!)
Sonic Field - a richly told journey through the history and culture of British music festivals

It’s a celebration of stories, voices and perspectives we often don’t get to hear - and a lovely way to end Series 3 of Good Enough Counsellors.

A little festive treat for you

As mentioned in the episode, you can download your free Twixmas Treats email mini-course: five tiny tasks to help you grow your private practice. You can use it between Christmas and New Year - or save it for January if that feels kinder. Download it HERE

Thank you for listening

Thank you so much for tuning in throughout 2025. Your messages, reviews and kind words mean more than you know. I’ll be back in the New Year with more conversations, guidance and encouragement to help you build a thriving, sustainable private practice.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: humanity, storytelling, counseling, LGBTQ+, feminism, music festivals, podcasting, empathy, inclusivity, personal narratives

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Selling - or Helping? How to think about therapist marketing

Thu, 11 Dec 2025 00:15:00 +0100

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic.

I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to you makes it easier to show up online, write content, and talk about your work without feeling pushy or self-focused.

To round off the episode, you’ll get some January content ideas based on common themes clients are thinking about at the start of the year, including New Year reflections, self-love, relationships, and supporting parents.

In this episode you’ll learn:

• Why marketing often feels uncomfortable for therapists

• How to shift from “selling” to “helping”

• Three reflective prompts to guide your message

• How your purpose can shape your January content

To sign up for my Christmas gift of short, client-gaining strategies, click HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords

private practice, mindset shift, core purpose, social media, therapy, client connection, values, marketing, January content, self-reflection

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Why your website isn't getting found - and what to do about it

Thu, 04 Dec 2025 00:15:00 +0100

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.

When was the last time you tried to find a therapist?

If you’ve done it recently for a friend, a family member, or even out of curiosity, you’ll know how confusing it can feel - so many names, so little guidance about who to choose.

In this conversation, I'm joined by John Garewal, website designer and founder of Verum Design. John specialises in building therapist websites that don’t just look polished… they actually get found.

John shares:

What happened when he tried to find a therapist himself (and why it took months)
Why a well-designed website can make contacting you feel emotionally safer for clients
Whether every therapist really needs a website
What SEO actually means — explained without jargon
What Google looks for when someone searches “anxiety therapist in Portsmouth”
Why Google Business Profile matters more than most therapists realise
Small changes that make a big difference to getting found locally
The biggest website mistakes therapists make (especially on mobile)
How to make your website easier to read, easier to use, and easier to act on
Why Schema, load speed and structure matter — in simple terms
How to help clients feel confident enough to make contact
The three small steps John recommends to boost visibility this month

If you'd like to go deeper into SEO and therapist websites, John has shared a detailed training session inside Therapy Growth Group, including live examples, practical steps and Q&A.

To contact John, please visit Verum Design

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords:

therapy, website design, SEO, mental health, online presence, client engagement, digital marketing, therapist marketing

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is AI Replacing Therapy Directories?

Thu, 27 Nov 2025 00:15:00 +0100

More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.”

So what does this mean for therapists who rely on directories, Google My Business or their websites to be found?

In this episode, I look at how AI is changing the way people search - and what you can do to stay visible as things evolve.

We explore:

why clients may not be clicking into directories as often
how AI pulls answers from websites, blogs and social media
what “Answer Engine Optimisation” (AEO) actually means
simple steps therapists can take to make their content more findable
quick wins for your website, from image compression to structure
why blogging and fresh content help both SEO and AI discoverability
how small actions now can keep you visible even as search keeps shifting

And if you’d like help creating content that works for both clients and search engines, I’ve got support for you inside Therapy Growth Group. There’s training on blogging, ideas to help you get started, and regular guidance to help you build a practice that people can actually find. At the time of recording, the Black Friday offer is still available.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

content creation, frequently asked questions, conversational search, AI interaction, natural language processing, therapy directories

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Navigating Harm in Therapy: Insights from Erin Stevens

Thu, 20 Nov 2025 00:15:00 +0100

Therapy is meant to be a place of healing - but what happens when it causes harm instead?

In this powerful episode, I’m joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the risk, respond to rupture, and create safer therapeutic spaces.

We talk about the role of power and boundaries, why cultural misattunement often goes unacknowledged, and how shame can block honest reflection in supervision. Erin also shares their own story of being harmed in therapy and what helped them come back to the profession with compassion and clarity.

Whether you’ve ever worried you might be getting it wrong - or just want to understand this issue more deeply - this conversation is for you.

Takeaways:

What “harm in therapy” really means - and why it’s so often missed
How boundary confusion and power imbalances can erode trust
The emotional labour of marginalised clients
Why naming harm doesn’t make you a bad therapist
How to use supervision as a place of growth, not shame
Practical steps for making your practice safer and more accountable

Erin Stevens (she/they) is a therapist, supervisor, writer and trainer based in West Yorkshire. Erin specialises in working with people who have been harmed in previous therapy and is passionate about raising awareness of the increased risk of harm for clients with marginalised identities. They offer therapy, consultation and training and you can visit their website HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

therapy, harm, mental health, boundaries, cultural misattunement, supervision, client experience, therapist experience, power dynamics, prevention

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Has your Practice Gone Quiet? Let's Talk about Why

Thu, 13 Nov 2025 00:15:00 +0100

Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away.

You’ll learn

Why AI can’t replace human connection in therapy—or your marketing
What to do when directory profiles aren’t bringing steady enquiries
Three ways social media helps therapists (without being “an influencer”)
How to show up in a way that feels safe and authentic (not oversharing)
Simple December post ideas you can reuse or adapt when you’re busy
How reframing the purpose of your social media account can help make it easier for you to produce posts

Mentioned in this episode:

Ep 24: Social Media Toolkit

Ep 75: Grow Your Therapy Practice by Nurturing Connection with Becky Willoughby

Ep 86: Safe Self-Disclosure on Social Media

Ep 89: Is Email Counselling Real Therapy with Chloe Foster

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Keywords:

AI, therapy, marketing, social media, visibility, trust, engagement, December content, therapist practices, client connection

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Feel the fear (but ask for help) with Gemma Anderson

Thu, 06 Nov 2025 00:15:00 +0100

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help.

About this episode

In this honest and encouraging conversation, Gemma talks about:

What first drew her into counselling - and the self-doubt she had to overcome.
How life experience shaped the kind of therapist she’s become.
Why she offers a half-price first session and focuses on being approachable and relatable.
How she maintains a steady income by combining counselling with part-time work.
Her practical routine for keeping her directory profiles visible and bringing in new clients.
The importance of asking for help rather than trying to do everything alone.

Gemma’s story is a reminder that there isn’t just one way to build a counselling practice. You don’t need a slick website or constant social media posts - just a clear, authentic presence and the courage to keep going.

You can read Gemma's profile HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is Email Counselling Real Therapy? With Chloe Foster

Thu, 30 Oct 2025 00:15:00 +0100

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it.

In this episode of Good Enough Counsellors, I’m joined by Chloe Foster, humanistic counsellor, trainer, and founder of Email Counselling Academy, to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deeply reflective way of working.

Chloe explains:

What email counselling actually involves - the structure, boundaries, and timing that make it safe and professional
How counsellors use their skills in written form to create depth and connection
Why clients do want email therapy, and which groups find it especially helpful (from neurodivergent clients to parents and shift workers)
Common objections therapists have — and how to address them
The risks of offering email counselling without specialist training, including contracting, secure systems, and managing risk safely

Chloe also shares how her passion for accessibility and ethical practice led her to create the Professional Certificate in Email Counselling - a six-month course for qualified counsellors who want to develop these skills properly. You can access the free quiz HERE and details about Email Counselling Academy HERE

If you’ve ever wondered whether email counselling is “real therapy”, or if you’ve been curious about diversifying your practice, this episode offers reassurance, insight, and inspiration.

Key Quotes

“Email counselling isn’t just typing back and forth - it’s a structured, therapeutic exchange with clear boundaries.”

“Clients often go deeper through writing because they have time to reflect and choose their words.”

“The more accessible therapy becomes, the more people we can reach.”

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

email counselling, email therapy, online counselling training, therapist objections, benefits of email counselling, risks of email therapy, Chloe Foster, Email Counselling Academy, counsellor professional development

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The Roller Coaster of Private Practice - and how to cope with it

Thu, 23 Oct 2025 00:15:00 +0100

Do you ever feel like running your private practice is a bit of a roller coaster?

One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings.

In this episode of Good Enough Counsellors, Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride.

There’s no magic wand for building a sustainable business, but there is a way to make it feel easier. Josephine shares how to make marketing a habit, manage your expectations, and measure success by your effort, not just your client numbers.

You’ll learn:

Why quick bursts of marketing lead to “feast or famine” cycles
How to stay consistent when you’re busy with clients
The mindset that helps you cope with slow progress
Simple, realistic marketing habits that keep clients coming
Why your steady visibility builds trust and referrals over time

If you're fed up with worrying where your next client is coming from, listen to this episode to help you resolve the roller coaster ride.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

private practice, marketing, client acquisition, mental resilience, sustainable growth, consistency, expectations, community support, content strategy, therapy growth

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What are you? Therapy for Mixed Race Clients with Dr Yvon Guest

Thu, 16 Oct 2025 00:15:00 +0100

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy.

Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities where identity is constantly questioned. From internalised racism to the pressure to choose a side, and the emotional exhaustion of navigating a world full of assumptions - this episode explores what therapists need to know, and how we can show up with cultural humility, not just competence.

Whether you’ve worked with mixed-race clients or not, this episode will leave you rethinking what it means to see someone in therapy.

We discuss:

Why many mixed-race clients feel unseen in therapy
The emotional toll of being constantly asked, “What are you?”
Internalised racism and dissociation as survival strategies
The difference between cultural competence and cultural humility
How to create safer therapeutic spaces for clients of mixed heritage
Yvon’s upcoming conference on therapy with mixed and multiracial clients

Note

Despite heroic efforts by our sound editor, some of the audio is patchy so this episode is best listened to when it's quiet, or preferably with headphones

Conference Info: Dr. Yvon Guest is hosting a one-day online conference, Working with Mixed and Multiracial Clients in Therapy, on 28th November 2025 via Onlinevents

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords multiracial therapy, identity, race, mixed race, therapy, mental health, racism, intersectionality, gender, mixed race, cultural humility, LGBTQ

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Safe Self-Disclosure on Social Media for Therapists

Thu, 09 Oct 2025 00:15:00 +0100

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you?

In this episode of Good Enough Counsellors, I unpack the fear of self-disclosure on social media and how to approach it safely. I share some of my own experiences - from being terrified teaching peers for the first time, to hitting “publish” on a podcast that felt very personal - and how honesty often builds more connection than hiding ever did.

We’ll cover:

Why therapists fear self-disclosure (and why it feels “wrong”)
The difference between professional, personal, and private disclosure
A simple checklist to help you decide what’s safe to share
How small glimpses of your real life make you more relatable to clients
Post ideas for November where you can test safe self-disclosure

Clients don’t need us to be perfect - they need us to be human. And with a thoughtful approach, you can use self-disclosure on social media to build trust and show people you’re someone they can talk to.

If you’d like support in working out what to post and how to share safely, you’ll find plenty of encouragement and practical help inside Therapy Growth Group

🎧 Listen now to find out how to be real, stay boundaried, and grow your private practice without oversharing.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Building Private Practice as an Autistic Therapist with Kroy Ryder

Thu, 02 Oct 2025 00:15:00 +0100

This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it.

Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good therapist.

If you’ve ever wondered whether being neurodivergent might hold you back in private practice - or you’re just trying to work out how to make it all fit - this is a lovely episode to remind you that there is a way forward, and it doesn’t have to look like anyone else’s.

In this episode

How Kroy’s autism diagnosis shaped his journey into private practice
Why he stopped trying to sound like everyone else in his profile
The moment his niche found him
Rejection sensitivity, endings and learning to let clients go
Small but powerful ways he adapts his therapy room for ND clients
What he’d say to anyone doubting if they’re “too different” to do this work

To find out more about Kroy, visit his website HERE

Like Kroy, I've found that neurodivergent people are drawn to work with me - so I aim to make Therapy Growth Group supportive for people who feel overwhelmed and aren't sure where to start. There's a clear plan to follow (so you don't have to figure it out yourself), regular live calls and body doubling sessions where you can work alongside others - even if you don't feel "ready'.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do Therapists Need to Be Experts to Niche? Corrected Episode

Tue, 30 Sep 2025 00:15:00 +0100

** NOW WITH THE CORRECT AUDIO**

If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching.

Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?”

In this episode of Good Enough Counsellors, Josephine challenges the myth that you need years of expertise before you can choose a niche. She shares her own story of how her niche “found her,” explains why expertise grows through focus and experience, and offers gentle encouragement for anyone feeling “too ordinary” to stand out.

You’ll hear:

Why “I need to be an expert first” is one of the biggest myths about niching
How your interests, life experience, and placement clients can guide you
Why clients are drawn to clarity, not to people who try to do everything
How a niche helps you naturally build expertise over time

Plus: Josephine shares details of her October workshops in Therapy Growth Group, where she’ll be helping therapists explore and refine their niches, and a free handout to test whether your niche idea is viable.

Download the Niche Selection Scoring Sheet HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

marketing, therapists, niche, imposter syndrome, expertise, private practice, client attraction, lived experience, personal growth, Therapy Growth Group

Trusting What Clients Know with Nicola Blunden

Thu, 18 Sep 2025 00:15:00 +0100

What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks?

In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matters for all of us.

We talk about:

what epistemic injustice is — and how it can show up in therapy
the impact of therapist assumptions around diagnosis and identity
how to co-create therapy with clients who experience themselves as having multiple parts (sometimes diagnosed as Dissociative Identity Disorder)
the fear therapists can feel about “getting it wrong”
and how to begin doing the work without retreating into guilt or defensiveness

Nicola also shares reflections from her upcoming book around co-producing knowledge in pluralistic therapy, and invites us to consider what it means to work with clients — not over them.

This is a rich and thought-provoking conversation about power, trust, and staying open to what clients know about themselves.

You can reach Nicola via her website HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The Social Media Mistake That's Costing You Clients

Thu, 11 Sep 2025 00:15:00 +0100

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries.

In this episode of Good Enough Counsellors, I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telling people clearly what we offer.

You’ll learn why this “sales post” mistake is so common, how to reframe it as an act of service, and simple ways to make it a regular part of your marketing.

And at the end of the episode, you'll hear about October awareness dates that you can use for creating posts that get enquiries.

Takeaways:

The question my coach asked that stopped me in my tracks
Why therapists often avoid posting about their services
How new followers see you differently from long-term ones
A simple way to batch and schedule posts that bring enquiries
October themes and awareness days you can use for inspiration

If you’d like more support with your marketing, come and join me in Therapy Growth Group, where we’re starting the next round of my 12 Action Steps to Attract New Clients. These are simple, 15-minute weekly actions designed to help you build your practice without overwhelm.

Inside the group, you’ll also get:

Live weekly coaching calls
A supportive therapist community
A full list of social media ideas for every day of the month

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Work Safely with Trauma Clients - with Maaike Beech

Thu, 04 Sep 2025 00:15:00 +0100

In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins.

We explore the real risks of re-traumatising clients, what makes trauma therapy different from general talking therapy, and how therapists can protect their own well-being when doing such emotionally intense work.

What we cover in this episode:

Why traditional talking therapy isn't always enough for trauma
The most common misconceptions therapists have about trauma work
What to do when your clients don't seem to be improving
How to build safety before trauma processing
How trauma lives in the nervous system - and why that matters
Self-care strategies for trauma therapists

If you've ever felt unsure about working with trauma - or worried you're not doing it "right - this episode is here to reassure and resource you. Maaike speaks with such compassion and her insights are grounded in both expertise and lived experience.

Maaike is an experienced trauma therapist, supervisor and trainer. She runs the Beech Trauma Academy where she teaches her Therapeutic Safety and Trauma foundation diploma. Learn more HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The Myth of the Perfect Therapist with Samantha Lee

Thu, 28 Aug 2025 00:15:00 +0100

Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients?

In this episode of Good Enough Counsellors, I’m joined by Samantha Lee, counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and built a successful private practice by showing up authentically – both with clients and on social media.

We talk about:

Why the idea of the “perfect therapist” is a damaging myth – and how embracing your humanity makes you more relatable.
How to use social media as a therapist without being boring or “too professional.” Sam explains how sharing her poetry grew her following and helped clients feel safe.
Inner child work for therapists and clients – why it’s powerful, and how it helps us understand our reactions and build resilience.
What private practice success really looks like. Sam explains why you don’t have to see 20+ clients a week to be a successful counsellor, and how to pace yourself without burning out.
Self-care for therapists – including practical ways Sam looked after herself while managing family life, grief, and building her practice.

Sam’s story is a reminder that you don’t need to be perfect to be a good therapist. By being open and authentic, you can build deeper client relationships, attract followers who resonate with you, and create a private practice that works for your life.

Find Samantha HERE on Facebook, and for her course and further details, HERE on her website.

If this conversation has resonated with you, please share it with another therapist or leave a review on your podcast app - it helps more therapists find Good Enough Counsellors

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Stay Motivated in Private Practice When It's Tough

Thu, 21 Aug 2025 00:15:00 +0100

When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped.

In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times.

Takeaways:

Why past challenges can become a source of strength in your business
How to reconnect with the deeper reasons you became a counsellor
Practical ways to keep yourself motivated when marketing feels slow to work
The role of community and support in sustaining your energy and confidence

Whether you’re just starting out or you’ve hit a quiet patch, this episode will help you find your footing again and remind you why your work matters - both to your clients and to you.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

counselling, practice development, challenges, resilience, motivation, support, private practice

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

From No Self-Belief to a Thriving Private Practice: Fi’s Story

Thu, 14 Aug 2025 00:15:00 +0100

What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you, and why there’s room for everyone - even in a crowded market.

When Fi Hewkin first considered becoming a therapist, she was convinced she couldn’t do it. Growing up being told she wasn’t academic, leaving school with three O-levels, and believing she’d never be “professional enough,” private practice felt out of reach.

In this episode, she shares how, despite years of self-doubt, she slowly built her confidence - and her private practice. From that first directory profile that didn’t sound like her, to embracing her authentic self (complete with pink hair and DMs), Fi’s story is an honest and encouraging look at what it really takes to succeed.

We talk about:

How Fi shifted from “I can’t do this” to running a thriving practice
Why making her profile sound like her changed everything
The importance of authenticity in therapy marketing
Overcoming the fear of charging clients and raising fees
Balancing a busy client load and recognising personal limits
Practical marketing steps Fi used to get clients (and what she avoids!)
How running a low-cost community project keeps her grounded

If you’ve ever thought, “I’m not good enough to make this work,” this conversation is for you.

Find Fi at her website or her Facebook page

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Get Therapy Clients Using Social Media, Part 3: Community

Thu, 07 Aug 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, we’re diving into the third “C” of social media success for therapists: Community.

It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online.

Takeaways:

Why community is one of the most powerful ways to attract therapy clients
How giving (not numbers) is the heart of community-building
The mindset shift that helps you get past the “cringe factor” of sharing your work
Why showing your real, imperfect self builds trust and connection
How engaging with others (even in small ways) helps grow your reach
The importance of not broadcasting, but building relationships online
Post ideas for September 2025

September Awareness Days:

World Suicide Prevention Day – Wednesday, 10th September 2025

National Inclusion Week – Monday, 15th to Sunday, 21st September 2025

Buy a Book Day – Sunday, 7th September 2025

Live Creative Day & Colouring Day – Sunday, 14th September 2025

World Gratitude Day – Sunday, 21st September 2025

Fight Procrastination Day – Saturday, 6th September 2025

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

ADHD Meets Mindfulness & CBT - with Liezl Laidlaw

Thu, 31 Jul 2025 00:15:00 +0100

What happens when a CBT therapist with ADHD decides to rewrite the rules on mindfulness? In this episode, I’m joined by Liezl Laidlaw of Rewire Therapy — a therapist who combines mindfulness, CBT and personal insight to support ADHD clients in ways that actually work.

We talk honestly about how traditional approaches can fall short, and how small shifts in language, structure and permission can make a huge difference.

Whether you’re a therapist who works with ADHD clients, or someone who struggles to make mindfulness or CBT work for you — this episode is packed with ideas to explore.

Takeaways:

Why traditional mindfulness often fails ADHD clients — and how to adapt it
How CBT can be made more ADHD-friendly (and why “homework” might be a trigger)
The power of curiosity and play in therapeutic work with neurodivergent clients
How to gently bring mindfulness into therapy — even with resistant clients
Why therapists might benefit from mindfulness themselves, especially between sessions

Connect with Liezl and find out about her course at Rewire Therapy

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

ADHD, CBT, mindfulness, neurodivergence, therapy, self-compassion, private practice, mental health, therapy growth, menopause, emotional well-being, neurodivergent therapists, neurodivergent clients

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Grow Your Therapy Practice by Nurturing Connection - with Becky Willoughby

Thu, 24 Jul 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care.

Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic, and energetic approaches shape her sessions, and why her therapy space plays such a key role. She also reflects on slowing down in the second half of life to avoid burnout and stay true to her values.

Takeaways:

How Becky built a thriving private practice without hard sales tactics
The power of nurturing relationships and community connections
Using social media for genuine connection, not constant selling
Why having a warm, welcoming therapy space makes such a difference
Insight into Becky’s court-appointed work with children and families during divorce
How creative, somatic, and energetic approaches support deeper therapeutic work
The role of sensory elements, like touch and environment, in helping clients feel safe
Why word of mouth and a good website are still Becky’s strongest referral sources
The value of slowing down in the second half of life to avoid burnout
Simple tips for becoming more visible as a therapist in a way that feels authentic

If you're looking for a gentle approach to build your private practice - rather than chasing algorithms - this episode is for you.

Find Becky here: Willow Therapy Tring and on Facebook and Instagram

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

private practice, counselling, aromatherapy, somatic therapy, social media, therapy space, client empowerment, self-care, personal growth, authenticity, slow living, family therapy, child therapy, therapist advice, burnout prevention, therapy practice

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Private Practice Slowdowns: How to Get More Clients This Summer

Thu, 17 Jul 2025 00:15:00 +0100

It’s that time of year when client bookings often dip, inboxes go quiet, and self-doubt starts to creep in. But a summer slowdown in private practice doesn’t mean you’re doing anything wrong — in fact, it’s totally normal.

In this episode of Good Enough Counsellors, I talk about the seasonal nature of therapy work, why comparing month to month can give you a false picture, and what you can actually do when things get quiet. Whether you’re brand new to private practice or have been around for years, this episode will help you respond rather than panic.

We'll explore how to use summer downtime to your advantage, tackle those tricky inner critic thoughts, and get practical about marketing — without needing to be salesy.

Takeaways:

Why summer slowdowns are common and how to spot seasonal patterns in your practice
How to track your client numbers meaningfully
Simple actions you can take right now to attract more clients — many of them free
Why high-touch marketing often works faster than relying on directories or SEO alone
How to reframe self-doubt and use your time well when you’re feeling discouraged
Gentle encouragement to try reaching out, even when it feels scary

Originally released in summer 2024, this episode still holds true — and seasonal fluctuations means it may be relevant to you this month. You may also like to listen to the Companion episode, number 25 on Creative Solutions to Slowdowns.

The Find Your Next Five Clients course mentioned in the episode is still available to members of Therapy Growth Group.

And if this episode helped you, please consider leaving a review or sharing it with a fellow therapist. It really helps more people find the show.

Chapters

00:00 Navigating Seasonal Fluctuations in Private Practice

04:01 Strategies for Addressing Gaps in Your Schedule

09:21 The Power of High-Touch Marketing

13:13 Overcoming Self-Doubt and Fear of Rejection

16:08 Practical Steps for Growing Your Private Practice

Keywords

private practice, slowdown, client numbers, seasonal fluctuations, marketing, client gaps in schedule, high-touch marketing, word-of-mouth referrals, summer slump, growing private practice

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Get Therapy Clients Using Social Media: Part 2 - Consistency

Thu, 10 Jul 2025 00:15:00 +0100

Do you ever feel like you’re posting into the void - wondering if anyone’s even noticing your content? In this episode, I explore how consistent posting can quietly but powerfully help you build trust, connection, and visibility over time.

Drawing on personal stories (including one about Chub Rub shorts!), I’ll show you why consistency works - even when it feels like nothing’s happening. Plus, I’ll share tips for staying consistent, from batching and scheduling to repurposing your best content.

The episode also includes help for your August social media posts.

Takeaways:

Why consistent posting helps build trust with potential clients
How social media works like the therapy relationship: show up regularly
Simple ways to make consistency easier (even if you're busy)
Why repurposing content is smart, not lazy
How long-term visibility pays off, even years later

If you’ve been struggling to stay motivated with your posting, this episode will help you reconnect with why it matters - and how to make it work for you.

August Social Media Awareness Days:

Family-related Days:

A-Level Results Day (UK): Thursday 14th August 2025
GCSE Results Day (UK): Thursday 21st August 2025
International Youth Day: Tuesday 12th August 2025
Sisters Day: Sunday 3rd August 2025 (First Sunday in August)
Gay Uncle Day: Saturday 10th August 2025 (Second Saturday in August)
Son and Daughter Day: Monday 11th August 2025
Middle Child Day: Tuesday 12th August 2025

Relaxation & Summer Mood Days:

Lazy Day: Sunday 10th August 2025
Relaxation Day: Friday 15th August 2025
National Beach Day: Saturday 30th August 2025

Pet-related Days:

International Cat Day: Friday 8th August 2025
Spoil Your Dog Day: Sunday 10th August 2025
Black Cat Appreciation Day: Sunday 17th August 2025

Creative/Engagement Opportunities:

World Photography Day: Tuesday 19th August 2025
World Photography Week: 12th–26th August 2025

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

social media marketing, consistency in marketing, building visibility online, private practice growth, social media for therapists, content creation strategies, marketing for counsellors, effective posting strategies, social media algorithms, engagement on social media, creating a social media schedule, batching social media posts, marketing for mental health professionals, therapist marketing tips

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Work with Male Survivors of Sexual Abuse with Jeremy Sachs

Thu, 03 Jul 2025 00:15:00 +0100

Jeremy Sachs joins me to explore how identity, masculinity, and shame shape male survivors’ healing — and what therapists need to know.

In this episode of Good Enough Counsellors, I’m speaking with therapist and author Jeremy Sachs about his upcoming book, An Intersectional Guide for Male Survivors of Sexual Abuse and their Allies: Masculinity Reconnected (Routledge, July 2025).

Drawing on years of experience running recovery groups for men, boys, and trans survivors, Jeremy brings a deeply compassionate and intersectional lens to a subject often left in the shadows.

We talk about how myths about masculinity, cultural shame, and systemic failure can all affect whether survivors seek help — and how they experience it. Jeremy also shares practical reflections for therapists and allies who want to work more effectively with male clients.

⚠️ Content warning: This episode includes discussion of sexual abuse, trauma, and the failings of healthcare and justice systems. Please listen with care.

Takeaways:

Why Jeremy wrote this book — and how male survivors shaped each chapter
What we mean by masculinity, and how cultural expectations harm survivors
The role of shame, silence, and developmental trauma in male experiences
How Black men and trans men may face unique stigma and barriers to care
What “intersectionality” looks like in real therapeutic work
Why disclosure is complex — and how therapists can respond with empathy
The idea of “sexual selves” and how Western norms disconnect men from their bodies
What transformative justice is — and why some survivors seek it outside systems
The essential role of allyship and community in recovery

You can find Jeremy and order his book here: https://jeremysachs.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

What to Include in an Equality & Diversity Statement for Therapists

Thu, 26 Jun 2025 00:15:00 +0100

If you want to attract more clients to your private practice, your therapist profile needs to show people that they’ll be safe with you.

In this episode, we’re talking about how a simple inclusion statement can make the difference between someone reaching out — or quietly clicking away. I share a personal story about almost contacting a therapist, and why I didn’t, and explore what therapists can do to show they’re truly inclusive.

I’ll walk you through why these statements matter, what often holds us back from writing them, and what you can include — even if you’re still learning.

If you’ve ever wondered how to make your practice more welcoming and visible to people from marginalised communities, this one’s for you.

Takeaways:

Why inclusion statements help the right clients feel safe enough to reach out
What silence on your profile might be saying (without you realising)
Common fears therapists have about getting it wrong — and why it’s okay to start small
Simple ideas for what to include in a statement that feels genuine
Real-life examples of inclusive therapist websites that work

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Links referenced in this episode:

Keywords:

inclusive therapy practices, diversity in counselling, creating an inclusive therapist profile, client safety in therapy, understanding LGBTQ+ clients, therapy growth strategies, anti-racist therapy practices, writing an inclusion statement, addressing privilege in therapy, promoting equality in therapy, therapist-client relationship dynamics, best practices for inclusive therapy

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Managing Anxiety in Private Practice with Laura Knight

Thu, 19 Jun 2025 00:15:00 +0100

Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.

Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.

Takeaways:

How to transition from a part-time to a full-time practice
Staying steady when client numbers dip
The value of focusing on what's within your control
Using live videos to build trust and visibility
How to move from anxiety to confidence as a therapist
Financial planning to ride out the quieter sessions

Fee Calculator: access the Fee Calculator mentioned in the episode HERE

Connect with Laura Knight:

🌐 Website: https://www.seeclearcounselling.co.uk

📘 Facebook: See Clear Counselling – Anxiety Specialist

📸 Instagram: @seeclearcounselling

📧 Email: laura@seeclearcounselling.co.uk

👥 Dorset Counsellors Network: Facebook Group or email Laura to join

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

How to Get Therapy Clients Using Social Media: Part 1 - Content

Thu, 12 Jun 2025 00:15:00 +0100

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?

In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.

You’ll learn:

Why visibility isn’t the same as validation
The 50/30/20 rule for balancing engaging, informative, and promotional content
How stories, hashtags, emojis, and reels can gently boost your reach
What your page insights can teach you (even if they feel discouraging)

And if you're looking for ideas about what to post over the summer months, this episode also includes campaign ideas using awareness events, such as:

Bereaved Parents Month
National Picnic Month
World Listening Day
International Self-Care Day
Non Binary People's Awareness Week

This episode is full of practical tips — and a whole lot of reassurance.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

social media for therapists, content creation tips, engaging social media posts, growing private practice, therapy marketing strategies, social media engagement, building an online presence, mental health content ideas, posting on social media, therapist social media tips, summer campaign ideas, therapy growth group

Jeanine Connor on "Adolescence" and Supporting Trans Youth

Thu, 05 Jun 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, I’m joined by the brilliant Jeanine Connor -psychodynamic psychotherapist, author, and editor of the BACP Children, Young People and Families Journal. Jeanine describes the realities of working with adolescents, exploring how the Netflix series Adolescence and media stories fuel fear about young people. Having worked with transgender young people for over 20 years, Jeanine also offers her insights into working with this client group. We also chat about how to hold space for young people in therapy, laugh about memorable moments with teens, and reflect on why this work is so vital.

Takeaways:

Where the Netflix TV series Adolescence went wrong
Why banning smartphones misses the point
What the discussion on boys and the Manosphere forgets
How Gen Z’s views on gender and sexuality challenge old assumptions
Supporting young people’s mental health in a world of constant change
Why trans youth need respect and affirmation, not fear and bans

You can find Jeanine via her website: jeanineconnor.com or on LinkedIn.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

transgender issues, LGBTQ youth, Gen Z perspectives, adolescent mental health, manosphere, psychotherapy for young people, Adolescence, gender identity exploration, supporting transgender youth, parental guidance for LGBTQ issues, youth and technology, therapy for teenagers, understanding modern adolescence

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Write a Therapy Profile that Attracts Clients

Thu, 29 May 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, we'll explore how to craft a therapist directory profile that truly resonates with clients.

Takeaways:

Why most profiles get skimmed - and how to fix yours
The key mistakes therapists make (and how to avoid them)
How to show clients that you "get" them
Using clients' language to connect instantly
A simple framework to identify your niche without stress
How to write with empathy and attract the clients you love working with

By the end, you'll feel more confident and ready to write a profile that really attracts the people you're here to help.

If you're ready to attract the clients you'd love to work with, join the "Make Your Profile Work" training this June inside Therapy Growth Group. We'll walk through what to include and write your profile together with feedback. Sign up HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

counselling profile writing, private practice growth, therapist marketing strategies, how to attract clients, effective therapy profiles, therapy marketing tips, private practice marketing, therapist profile mistakes, writing for therapists, niching for therapists

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Why Therapists Need to Update Their Directory Profile

Thu, 22 May 2025 00:15:00 +0100

Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.

From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile feel more relevant, more accurate, and more effective. You’ll also learn how to use feedback from real enquiries to refine your message — and why refreshing your profile regularly can boost your visibility on directories.

Takeaways:

Why updated profiles are favoured in search results
How an old photo (or Covid era profile) could affect client trust
The value of introductory videos
How client feedback can enhance your profile
A realistic way to keep your profile up to date without the overwhelm

Resources mentioned:

Access the Therapist Profile Toolkit HERE

Episode 28: Recording a Video for Directory Profiles

Episode 22: Directory Profiles: Photo Tips to Get Noticed

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Grow and Build a Group Therapy Practice with Sharon May

Thu, 15 May 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, I’m joined by Sharon May, founder of Kingsclere Counselling Service.

Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as her practice had begun to grow.

But this episode is about more than business. Sharon opens up about imposter syndrome, trusting her gut, and how her values help her navigate big decisions. She also talks about doing a Masters in psychotherapy — and the research that followed into the mental health of farm wives, which led to her being awarded a prestigious Nuffield scholarship to study the topic around the world.

Takeaways:

That having courage means experiencing fear, too
What Sharon learned from running a team
The importance of being value-led to grow a counselling service that’s rooted in community
What Sharon's research reveals about the hidden emotional burden carried by women in agriculture
Why imposter syndrome often means you’re doing better than you think

Whether you’re building a private practice, exploring a niche, or just wondering what your next step might be, this conversation is packed with honesty, insight and encouragement for all those people who secretly think they're not good enough.

Connect with Sharon via her website HERE. She'd love to hear from you if you're interested in rural mental health issues or have farming experience.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

courage, mental health, counselling, private practice, therapy, overcoming fear, farmer mental health, group practice, professional development, imposter syndrome, vulnerability, agricultural mental health, therapist collaboration, personal growth, work-life balance

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How Therapists Can Use AI for Social Media Content

Thu, 08 May 2025 00:15:00 +0100

In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI without losing your authentic voice. Finally, she gives practical examples of how to use AI tools for upcoming June social media dates, including Loneliness Awareness Week.

Whether you’re feeling overwhelmed by social media or just curious about how AI can lighten your workload, this episode is packed with encouragement and realistic practical tips to help busy therapists.

Takeaways:

How Josephine uses AI tools like ChatGPT in her own content process and how you can do so too
Why AI is brilliant for ideas but bad for fact-checking
How to prompt AI to suit your tone (and how NOT to make it sycophantic!)
Cautions about common “AI giveaways” in social media posts
How to repurpose posts across Facebook, Instagram, blogs, and podcasts
Tips for using AI to generate alt text and create engaging visuals
June 2025 social media awareness dates, including a deep dive into Loneliness Awareness Week posts across 4 therapy niches

Links referenced in this episode:

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

AI social media strategies, using ChatGPT for content creation, social media content ideas, social media marketing tips, AI tools for content generation, social media engagement techniques, best AI tools for therapists, AI for blog post ideas, creating engaging social media posts, social media calendar for therapists, AI for therapy growth.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Fat Phobia & Creating Inclusive Therapy with The Fat Counsellors

Thu, 01 May 2025 00:15:00 +0100

In this powerful and eye opening episode, I’m joined by Cat Chappell and Jo Reader - together known as The Fat Counsellors - to talk about fat phobia in therapy and why it’s essential for therapists to explore their own internalised biases.

We discuss how anti-fat attitudes are embedded in society, how these messages seep into the therapy room, and what it takes to create fat-positive, compassionate spaces for all clients. From myth busting around BMI and health to examining the roots of body based discrimination, this conversation is both personal and deeply informative.

Whether you’re new to this work or already on the journey, this episode will challenge your thinking and offer practical ways to show up better for your clients - and yourself.

Takeaways

How fat phobia shows up in therapy rooms
The impact of internalised diet culture on therapists and clients
Why BMI is not a reliable health measure
The historical roots of anti-fat bias
Understanding thin privilege and body shame
Creating truly inclusive spaces for clients of all sizes
What therapists can do today to start unpacking their own body image beliefs

Overwhelmed by Private Practice?

Thu, 24 Apr 2025 00:15:00 +0100

Feeling completely overwhelmed by private practice? Whether you’re just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.

Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll learn how to break down daunting tasks, how to get motivated with small wins, and why starting scrappy is better than not starting at all.

Takeaways:

Why overwhelm happens and what to do about it
The myth of needing a “perfect” website, logo, or strategy
The concept of minimum viable product and how it applies to private practice
How to break down big tasks like updating your directory profile
The power of 15-minute timers and the Pomodoro method
Real-life examples of starting small - from directory entries to social media posts
Why progress, not perfection, is the key to growth

If private practice feels too big or too much, you’re not alone - and it doesn’t have to stay that way.

Want help writing your directory profile? I’ve written a range of blogs to guide you - head to josephinehughes.com/blog

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

private practice tips, starting private practice, marketing for therapists, motivation for therapists, setting up a therapy practice, private practice marketing strategies, mental health business tips, productivity for therapists, therapy practice management, getting clients in private practice

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Handle Ethical Dilemmas in Therapy with Heather Dale

Thu, 17 Apr 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting.

Together, Josephine and Heather unravel what truly makes an ethical dilemma, why ethics might just be sexier than you think, and how to navigate common challenges - like supervision issues, gifting clients, confidentiality after death, and encountering clients in small communities.

They also explore the risks of being a therapist, how to make ethical decisions with confidence, and the tricky line between compassion and boundaries. This episode is a must-listen for trainees and experienced counsellors alike.

Takeaways

What really makes something an ethical dilemma
The six core principles of the BACP framework
Why you can’t claim to follow the BACP code if you're not a member
Ethics in action: gifts, notes, and stand-up comedy
Confidentiality after death and how to handle court requests
Internal vs. external supervision and the ethics of disagreement
What to do if you spot unethical practice in a colleague

Resources Mentioned:

BACP’s Good Practice in Action Guides
Heather Dale’s article Can Ethics Be Sexy?
The BACP Ethical Framework

You can find Heather HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

ethical dilemmas in counselling, BACP ethical framework, Heather Dale BACP, counselling ethics, therapy ethics, therapy supervision ethics, real life ethical dilemmas

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Make Social Media Easier for Therapists

Thu, 10 Apr 2025 00:15:00 +0100

In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning.

This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's something here for you.

Plus, I’ll share:

Ideas for social media posts for May 2025
How to use Mental Health Awareness Week (13–19 May, theme: community) in your content
Ways to tailor posts to your niche - whether that’s trauma, anxiety, bereavement, neurodivergence, addiction, or maternal mental health
A few lighter post ideas to mix things up (yes, Talk Like Yoda Day makes an appearance...)

Takeaways:

Why it’s okay to reuse your posts (and your podcast content!)
Different approaches to social media planning—and how to find one that works for you
How to use awareness days like Mental Health Awareness Week and Maternal Mental Health Awareness Week to connect with your audience
How to create post themes that make your content easier to write and more consistent
A little reminder that social media can be fun too

Links referenced in this episode:

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media marketing for therapists, mental health awareness week, social media planning tips, content ideas for therapists, promoting therapy on social media

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Find Your Own Way in Private Practice with Suzanne Wagg

Thu, 03 Apr 2025 00:15:00 +0100

In this episode of The Good Enough Counsellors Podcast, I’m joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne’s story is one of resilience, growth, and learning to trust her instincts.

After receiving life-changing therapy following a brain tumour diagnosis, Suzanne knew she wanted to help others. She later became a staff counsellor at the very hospital that saved her life before transitioning into private practice, where she now works flexibly from her beautiful garden office in Lichfield.

We chat about:

The life events that shaped her as a therapist
The challenges (and surprising advantages) of moving 26 times before settling down
How she found confidence in marketing herself (with some help from her cat, Greybear!)
The power of flexibility and trusting your gut in private practice
Why being real, human, and a little bit sweary makes all the difference in therapy

Suzanne also shares her philosophy on hope, self-trust, and not getting caught up in comparison traps. If you’ve ever struggled with self-doubt in your practice, this is an episode you won’t want to miss!

Why Clients ghost therapists (and what to do about it)

Thu, 27 Mar 2025 00:15:00 +0100

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It’s easy to start wondering: did I do something wrong?

In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We’ll explore why therapy clients ghost, how self-doubt and imposter syndrome can creep in, and why it’s especially hard for neurodivergent therapists with Rejection Sensitivity Dysphoria (RSD).

We’ll also discuss how to handle client no-shows in private practice, whether you should follow up, and ways to reframe ghosting so it doesn’t shake your confidence.

If you’ve ever been left wondering what happened when a client stopped coming to therapy, this episode will help you feel less alone and more equipped to move forward.

Takeaways:

Why therapy clients ghost - and why it’s not always about you
How ghosting can trigger self-doubt, imposter syndrome, and embarrassment
The impact of Rejection Sensitivity Dysphoria (RSD) on neurodivergent therapists
Should you follow up? How to handle client no-shows professionally
How to reframe ghosting so it doesn’t undermine your confidence

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

therapy ghosting, being ghosted by clients, private practice challenges, therapist self-care, emotional impact of ghosting, self-compassion for therapists, managing client dropouts, reasons clients stop therapy, effective cancellation policy, overcoming self-doubt as a therapist, peer support for therapists, navigating client relationships, therapy growth group

What is equine assisted therapy? With Alex Gulland

Thu, 20 Mar 2025 00:15:00 +0100

Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it’s best suited for, and why the presence of horses can help people in ways that traditional therapy might not. Whether you're a therapist curious about equine-assisted work or someone interested in alternative approaches to healing, this episode will give you insights into the unique connection between humans and horses.

Takeaways:

What is equine assisted therapy and how it works
Why horses are so attuned to human emotions
The types of clients who benefit from equine therapy
Real-life stories of transformation through therapy with horses
How therapists can train in equine-assisted therapy

Find out more about Alex HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Keywords:

Equine therapy, therapy with horses, equine assisted therapy

Posting without fear: social media for therapists

Thu, 13 Mar 2025 00:15:00 +0100

Are you holding back from posting on social media because of self-doubt?

Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you reframe your approach to social media so it feels less about you and more about helping others. I’ll also walk you through practical strategies to shift your mindset, overcome perfectionism, and start posting with confidence.

In the second half of the episode, I’ll help you plan your April social media content with ideas for Stress Awareness Month. I’ll break it down into weekly themes and share engagement questions, educational topics, and post ideas for different therapy niches.

Takeaways:

Why therapists often struggle with social media self-doubt
How to reframe social media as service, not self-promotion
The three biggest fears that stop you from posting—and how to overcome them
A simple shift that makes writing posts easier
How to reach your ideal clients without feeling like you’re ‘selling’

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

self doubt in marketing, overcoming self doubt, how to promote yourself as a therapist, social media for therapists, mental health marketing strategies, Stress Awareness Month 2025, promoting your practice online, addressing fear of judgment, marketing for counsellors

Running a Private Practice with Chronic Illness - Elizabeth Turp

Thu, 06 Mar 2025 00:15:00 +0100

In this episode of Good Enough Counsellors, Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she’s adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricing, pacing, and self-care - without the guilt. This episode will also help those therapists who have caring responsibilities alongside their private practice - and contains insights into well-being and handling world news.

Takeaways:

The challenges of private practice with a chronic illness
Setting boundaries to avoid burnout
Pricing and sustainability for therapists with limited capacity
How pacing and planning can help maintain stability
Finding support and supervision that truly understands

Elizabeth Turp MBACP (Accred.) is a writer, podcaster and artist. A counsellor since 1998, her lived experience makes her passionate about helping people with disabling chronic illnesses navigate life and work and improve their physical and emotional wellbeing. She specialises in helping people with chronic invisible illness, including consultation for counsellors living with energy-limiting chronic conditions. Please connect on LinkedIn.

Visit her website here for articles and her book: Chronic Fatigue Syndrome and Me: Support for Family and Friends

Find The How We Care podcast here

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

chronic fatigue syndrome, invisible disability, therapist self-care, working with chronic illness, private practice challenges, coping strategies for chronic fatigue, boundaries in therapy, burnout prevention for therapists, chronic illness support, pricing for therapy services, chronic illness in the workplace

How to Grow Your Private Practice with Word of Mouth Referrals

Thu, 27 Feb 2025 00:15:00 +0100

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don’t even recognise.

In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.

Takeaways:

Why networking isn’t just about business meetings and professional groups
How therapists are already part of networks they can tap into
The power of professional connections (including online spaces like Facebook groups)
How to talk about therapy services naturally, without feeling salesy
Real-life examples of therapists who have successfully built their practice through referrals

Word-of-mouth referrals remain one of the most effective ways for therapists to attract new clients. This episode offers practical insights into how to make the most of existing networks and build new connections with confidence.

Listen now to discover how networking can work for you!

networking for therapists, private practice referrals, word of mouth marketing, networking tips for introverts, marketing for therapists, social media networking for therapists, therapist marketing techniques

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Katrina Johnson on Fear and Private Practice

Thu, 20 Feb 2025 00:15:00 +0100

Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.

Takeaways:

Fear of not being good enough held Katrina back but she discovered those fears were unfounded
Katrina has been consistent on social media and successfully attracted clients.
A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection.
Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being.
Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth.

Keywords:

private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Attract More Therapy Clients Using Social Media

Thu, 13 Feb 2025 00:15:00 +0100

In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.

If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective.

Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients.

Takeaways:

Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals.
Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience.
Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers.
By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience.
Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights.
Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence.

social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategies

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Susie Jamieson on Surviving Therapist Complaints

Thu, 06 Feb 2025 00:15:00 +0100

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the experience, detailing how the stress of the complaint permeated her life, affecting her mental health and financial stability. She discusses the vulnerability therapists face in their practices and the stigma surrounding complaints. Susie emphasises the necessity for support systems for therapists who encounter such challenges, highlighting her commitment to fostering a safe space for fellow practitioners to navigate their own crises. Her resilience shines through as she illustrates her journey toward recovery, ultimately transforming her experience into a source of empowerment and advocacy for others in the field.

Takeaways:

Susie Jamieson's journey reveals the profound emotional impact of receiving a client complaint.
The lengthy complaints process can leave therapists feeling isolated and questioning their professional worth.
Creating a supportive environment for therapists who have faced complaints is crucial for healing.
The importance of maintaining thorough documentation cannot be overstated when faced with complaints.
Susie's experiences highlighted the need for systemic changes within professional membership bodies

therapist support, complaints process for therapists, handling client complaints, therapist burnout, therapist self-care, ethical complaints in counselling

You can find Susie at her website or on Instagram and Facebook

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Are You Charging Enough as a Therapist?

Thu, 30 Jan 2025 00:15:00 +0100

Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables counsellors to focus on their clients' well-being rather than their personal financial concerns. Throughout the episode, Josephine addresses common money blocks that can hinder therapists from charging what they’re worth, highlighting the need to recognise the value of their services. By adopting a more strategic approach to fee setting, therapists can create a practice that not only supports their financial needs but also fosters a healthy therapeutic relationship with their clients.

Takeaways:

Setting your fees requires a business mindset to sustain your private practice effectively.
Understanding your cancellation rates can inform more accurate fee setting strategies for clients.
It's essential to factor in seasonal fluctuations and client cancellations when determining your fees.
Avoid making pricing decisions based solely on what others in your area charge.
Being confident in your value as a therapist allows you to charge appropriately for your services.
You are not exploiting clients by charging for your services; you are providing valuable support.

Keywords

private practice, counselling fees, client attendance, cancellation policy, therapist income, fee setting, therapy pricing, client no-shows, counselling marketing, self-care for therapists, therapist profit margin, client appointment management

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Thriving in Private Practice with Caz Binstead

Thu, 23 Jan 2025 00:15:00 +0100

Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice.

Takeaways:

The importance of being real in private practice marketing to connect with clients effectively.
Isolation in private practice can lead to burnout, emphasising the need for community support.
The role of ethical considerations in balancing therapeutic work with business boundaries.
Social media can connect therapists but also has potential downsides that should be acknowledged.
Pricing strategies in private practice should reflect experience and sustainability for practitioners.

private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapy

Caz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE.

To find out more about Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Confident Social Media Marketing for Counsellors

Thu, 16 Jan 2025 00:15:00 +0100

Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attracting clients. By defining who you're trying to reach and establishing measurable goals, you can create a more impactful social media presence. Additionally, Josephine shares practical ideas for content in February, leveraging awareness days to connect with potential clients and showcase your unique approach.

Takeaways:

Establishing clarity in your social media goals can enhance your overall marketing strategy.
Consistency in posting helps maintain visibility and builds trust with your audience over time.
Character in your social media presence fosters authentic connections with potential clients.
Utilising awareness days allows you to create relevant and engaging content for your audience.
Understanding who you're trying to reach can guide your content creation effectively.
Measuring your progress against specific goals, rather than likes, helps maintain motivation.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The No-Bullsh*t Guide to Creating Practice Success

Thu, 09 Jan 2025 00:15:00 +0100

January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares her journey of self-discovery, revealing how her autism has shaped her experiences and perspectives on life, work, and parenting. Helen and Josephine discuss the significance of creating a supportive and compassionate environment for oneself as a business owner, emphasising the need to be the boss you'd want to work for. Listeners are encouraged to embrace their individuality, recognise that multiple solutions available for different challenges, and prioritise joy and kindness in their lives.

Takeaways:

January is a time for reflection and planning, not for pushing ourselves to start new things.
The start of the year should align with natural cycles; spring is a better time for new beginnings.
Being excessively kind to ourselves is essential for maintaining our well-being as business owners.
Coaching and therapy can help us unravel the expectations we place on ourselves.
It's important to recognize that every experience we have is not unique; others have gone through similar struggles.
Establishing clear expectations for ourselves as both boss and employee can lead to a healthier work-life balance.

Keywords:

self-care, new year resolutions, January motivation, business coaching, neurodivergence, autistic burnout, personal growth, work-life balance, task management, understanding autism, self-employment tips

You can find Helen HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

From Self-Doubt to Self-Love: A Journey for Counsellors

Thu, 02 Jan 2025 00:15:00 +0100

In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception.

The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have been challenging. Ultimately, it inspires a shift in perspective, urging listeners to embrace their potential and the gifts they can offer to others, particularly in the realm of counselling

Takeaways:

Many people struggle with self-belief, especially when starting new endeavours, which can hinder progress.
Receiving praise can evoke cognitive dissonance for those who feel undeserving of appreciation.
Life experiences, even the difficult ones, contribute to our uniqueness and can empower us.
Counsellors can use their challenges to connect with clients on a deeper level.
Fear of rejection is a natural response that can prevent us from reaching our potential.
Embracing our unique qualities and experiences can help us become better helpers and healers.

Keywords:

counselling, neurodiversity, private practice, self-acceptance, counsellor training, dyslexia in therapy, support for therapists

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Building a Successful Private Practice with Tracey Carlisle

Thu, 26 Dec 2024 00:15:00 +0100

In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her hard work and training were leading her to this moment. Tracey highlights the importance of mindset and taking action, emphasising that waiting for everything to be perfect can hold you back. Now thriving in her practice, she reflects on the support she received and encourages others to trust themselves and take that first step towards their dreams.

Takeaways:

Planning your exit from a full-time job can ease the transition to private practice.
Building a client base can start with word-of-mouth recommendations from friends and family.
Establishing clear boundaries with clients from the start can prevent awkward situations later.
Tracey found that taking small steps towards private practice ultimately made a significant impact on her journey.
Realising that "if not now, then when" gave Tracey the motivation she needed to take the leap into full-time practice

To take advantage of Josephine's special Therapy Growth Group offer, please click HERE to register and pay.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Private Practice Success Stories

Thu, 19 Dec 2024 00:15:00 +0100

This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests like Tracy Carlisle and Emma Radway Bright, listeners are encouraged to take leaps of faith, recognising that progress, not perfection, is the key to success. Josephine emphasises the significance of self-compassion and celebrating small achievements as essential components of growth. As she wraps up the series, she looks forward to returning in 2025 with more engaging content and interviews to support your private practice growth.

Takeaways:

Consistency is key; producing content regularly helps to grow your audience and practice.
Embrace who you are; authenticity attracts clients and fosters meaningful connections in therapy.
It's important to acknowledge your accomplishments, no matter how small they may seem.
Taking leaps of faith can lead to growth and unexpected opportunities in your career.
Self-compassion is essential; recognise that feeling like an imposter is a normal part of the journey.
Defining your own version of success can help you avoid harmful comparisons with others.

Keywords:

private practice, self-care for therapists, building a private practice, overcoming imposter syndrome, embracing imperfection, therapy growth, coaching for counsellors, neurodiversity in therapy, counselling success stories, therapist self-compassion, finding your niche, private practice tips

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Strategies for December and January

Thu, 12 Dec 2024 00:15:00 +0100

Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January using relevant themes and awareness days.

Takeaways:

Consistency is crucial for building trust and engagement on social media platforms.
Batch creating content can save time, especially during busy periods like December.
Repurposing old posts and content is a smart strategy to maintain visibility.
Using social media schedulers can streamline your posting process and keep you organised.
New Year's resolutions provides engagement opportunities as does the topic of Divorce Month
Remember to focus on self-love and mental health topics such as Blue Monday and Parents Mental Health Day during the challenging winter months.

Keywords:

social media, consistency, engagement, content creation, therapy, mental health, new year resolutions, self-love, social media strategy, client engagement

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Managing Cancellations and Income during December

Thu, 05 Dec 2024 00:15:00 +0100

The festive season often brings challenges for counsellors in private practice. These include client cancellations, fluctuating appointment numbers and the associated reduction in income. In this episode Josephine Hughes encourages therapists to take proactive steps in managing their schedules, finances and communicating boundaries so that they can look after themselves as well as their clients.

Takeaways:

As you approach the festive season, be intentional and prepared for client changes.
It's essential to communicate your availability and cancellation policies to clients ahead of time.
Taking time off during December will help your well-being and client care.
Plan how to manage an influx of clients after the holiday season effectively.
Consider adjusting your fees to accommodate time off and ensure steady income.
Remember that self-care during busy periods is vital for long-term sustainability in your practice.

Keywords:

counselling, private practice, client management, self-care, festive season, cancellations, financial planning, communication, boundaries, mental health

Chapters:

00:11 - The Lesson of Hoodwinked
03:09 - Planning for the Holiday Season
06:52 - Preparing for Time Off and Financial Management
13:56 - Managing Client Influx and Self-Care
21:15 - Planning for Client Communication
23:40 - The Importance of Self-Care in Therapy Practice

To access the Fee Calculator Tool, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How to Set Up a Clinical Will for Therapists with Michael Toller

Thu, 28 Nov 2024 00:15:00 +0100

In today’s episode of the Good Enough Counsellors podcast, Josephine Hughes talks with Michael Toller, psychotherapist and creator of the Clinical Will App, about why every therapist needs a clinical will. Michael shares his journey of developing the app to help therapists protect their clients’ privacy and ensure ethical practice in case something unexpected happens. We dive into what a clinical will is, how it works, and why it’s essential for all solo practitioners to have one in place.

Takeaways:

What a Clinical Will is: A clinical will is a process that ensures clients are cared for if a therapist is suddenly unable to continue working, whether due to illness or death.
Why Therapists Need One: It’s crucial for therapists to have a clinical will in place to protect their clients’ confidentiality and ensure proper handling of their cases in the event of an emergency.
How the Clinical Will App Works: Michael explains how the app securely stores client contact details and makes it easy for a trusted person (clinical trustee) to access this information if needed.
Setting Up Your Clinical Will: Learn how easy it is to use the Clinical Will App and why regular updates are important to keep your information current.
The Importance of Choosing the Right Trustee: The episode discusses the importance of appointing a qualified clinical trustee and the role they play in ensuring your wishes are carried out ethically and professionally.
Additional Ethical Considerations: Michael discusses the broader need for therapists to demonstrate their ethical practice, and how technology can support this goal.

Keywords:

psychotherapy, coaching, neuropsychoanalysis, private practice, clinical will, client information, clinical trustees, Clinical Will app, clinical wills, therapists, counsellors, trustees, passwords, logins, cost structure, security measures, client data, technology, ethical practice

Find the clinical will app HERE and Michael on LinkedIn HERE

For more information about Therapy Growth Group, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Simple SEO to Attract More Counselling Clients

Thu, 21 Nov 2024 00:15:00 +0100

Search engine optimization (SEO) is an essential aspect of marketing your private practice, as it helps potential clients find you online. In this episode, Josephine Hughes demystifies SEO, breaking it down into practical tips that even those intimidated by technology can easily understand. She emphasises the importance of having a clear and relevant URL, effective keywords, and engaging content like blogs to boost your website's visibility. Additionally, she highlights that while SEO is valuable, building trust through personal connections and networking within your community is equally crucial for gaining referrals. This episode offers a comprehensive overview of how to optimize your online presence while reminding listeners that authentic relationships are key to a successful practice.

Takeaways

SEO can be intimidating, but it's manageable.
Understanding how search engines work is key to SEO.
Your website's URL should reflect your services clearly.
Using keywords effectively can improve your website ranking.
Blogs help keep your website active and relevant.
Alt text for images can enhance SEO.
Internal and external links are important for SEO.
Networking in your community builds trust and referrals.
Personal connections are vital for gaining client trust.
SEO is just one aspect of a comprehensive marketing strategy.

Keywords

SEO, search engine optimization, counselling, marketing, private practice, online visibility, networking, trust, keywords, website optimization

Chapters:

00:14 - Understanding Online Counselling and SEO
02:37 - Understanding Search Engine Optimization
14:50 - Advanced SEO Strategies and Resources
21:38 - Building Trust Through Community Engagement
24:53 - Building Connections and Community

3 Simple Tweaks to Boost Your Client Enquiries

Thu, 14 Nov 2024 00:15:00 +0100

In this episode of Good Enough Counsellors, Josephine Hughes talks about quick and practical marketing tweaks you can make to your directory profile, website, and social media presence to attract more clients during the busy pre-Christmas period. If you've got a gap in your calendar, why not use it to audit your marketing materials? Josephine walks you through three key areas to focus on:

Your Directory Profile – Learn how to make your profile stand out with a compelling headline, clear and impactful sentences, and relevant keywords to catch the eye of potential clients, especially those facing seasonal struggles.
Your Website – Josephine shares tips for enhancing your 'About Me' section to connect with clients on a personal level and ensuring your services page clearly communicates what clients can expect from therapy.
Your Social Media – From ensuring your bio speaks to your ideal clients, to publishing posts about seasonal struggles (hello, Christmas stress!), this episode is packed with actionable tips to help you reach more clients on your social platforms.

By the end of the episode, you'll be ready to implement small but effective changes that could bring a big impact, just like they did for Sara, who landed eight new clients in a fortnight. Tune in to get your marketing ready for the festive season and beyond!

Key Takeaways:

Audit Your Directory Profile: Your headline is crucial! Be specific about the clients you help and use keywords that resonate with people’s current struggles, like "difficult family relationships" during the festive season. Also, ask someone else to check if your profile makes sense to non-counsellors
Revamp Your 'About Me' Page: Your bio should highlight your personality and experience in a way that speaks directly to potential clients’ concerns. Remember, it’s not about you—it's about how you can help them.
Make Your Website Clear and User-Friendly: Is it obvious what you do and how clients can benefit from working with you? And don't forget that all-important call to action—make it easy for people to reach out!
Social Media Bio Optimisation: Make sure your social media bio includes key details like your location, the issues you work with, and a link to your website. It's all about getting found by the right people.
Don't Forget to Post About Your Availability: It’s easy to forget to let people know you're taking clients, but a simple post about available spots can create a sense of urgency and get those enquiries rolling in!

Keywords

counselling marketing, attract clients, directory profile tips, private practice growth, therapy website optimization, client inquiries, festive period counselling, social media for therapists, therapy growth group, mental health marketing strategies, counselling niche identification, effective therapy bios, client connection strategies, keywords for therapists, therapy marketing audit, increase client bookings, counselling services promotion, therapist visibility online, engaging therapy content, holiday season mental health support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit for Introverts

Thu, 07 Nov 2024 00:15:00 +0100

Does the thought of social media fill you with dread? Navigating social media can be particularly daunting for introverts, but in this episode, Josephine Hughes offers practical strategies for using social media platforms effectively while remaining true to oneself. The episode also contains creative ideas for December social media posts, highlighting ways to engage with followers during the holiday season while addressing the challenges many face during this time. Therapists are offered advice on how to maintain consistent posting over busy periods.

Takeaways:

Introverts can find social media overwhelming, but it can be a valuable tool for sharing thoughtful ideas.
Social media allows introverts to connect meaningfully with their audience without compromising their privacy.
Creating a professional social media presence can help attract clients who resonate with your reflective nature.
Quality over quantity is crucial for introverts; thoughtful posts can engage and connect deeply with others.
Introverts can use social media to build a supportive community around shared values and interests.
December offers unique opportunities for introverts to create engaging content while remaining true to themselves.

Keywords

introverts, social media, client attraction, authenticity, self-expression, mental health, December engagement, thoughtful posts, community building, privacy

Chapters:

02:30 - Intro to Social Media for Introverts
02:00 - The Dilemma of Sharing on Social Media
04:21 - The Power of Thoughtful Reflection
13:39 - Creating Community, Not Performance
18:44 - Using Social Media for December Engagement
21:04 - Navigating Holiday Challenges for Clients
27:42 - Final Thoughts and Encouragement

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Small Steps to Success: Insights from the Independent Podcast Awards

Thu, 31 Oct 2024 00:15:00 +0100

In this episode, Josephine Hughes reflects on her experience at the Independent Podcast Awards, sharing insights on achieving dreams, the importance of community, and the unique role of counsellors. She emphasizes that success is attainable by being true to oneself, taking small steps, and seeking support from others. The conversation highlights the need for therapists to promote their services and the impact they can have on clients' lives.

Takeaways

The warmth of connection can profoundly impact individuals.
Achieving dreams is possible through determination and authenticity.
Organisational skills are not a prerequisite for success.
Mindset plays a crucial role in finding opportunities in therapy.
Taking small, manageable steps can lead to significant progress.
Community support is vital for personal and professional growth.
Counsellors hold a special place in their clients' hearts.
Networking can open doors to new opportunities.
It's important to communicate the value of private practice therapy.
Every step taken brings you closer to your goals.

Keywords

Independent Podcast Awards, counselling, private practice, achieving goals, community support, mindset, therapy, personal growth, networking, podcasting

Chapters:

00:01 - Introduction to the Awards Night
00:40 - The Impact of Connection
00:51 - Dreams and Goals: A Personal Journey
01:12 - Networking and New Opportunities
03:09 - The Importance of Small Steps
03:54 - Overcoming Self-Doubt and Fear
08:53 - Learning from Others: Jo's Story
10:00 - Reframing Mindsets: The Power of Belief
11:49 - The Need for Awareness in Therapy
23:20 - Finding Support and Community
25:36 - Closing Thoughts and Encouragement
25:59 - Outro and Further Resources

The podcasts mentioned in the episode are Gloriously Unready, Jo's Art History Podcast, and It's a Continent

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Helping Clients Breathe Through Panic Attacks with Nicola Pott

Thu, 24 Oct 2024 00:15:00 +0100

Have you ever recommended breathing techniques to clients to help them manage panic attacks, trauma or anxiety? Have you considered how breathing may be able to help clients who feel angry? And if so, are you aware that some breathing techniques may be unsuitable depending on the client's existing breathing patterns?

In this podcast episode, Josephine Hughes interviews Nicola Pott, a trained counsellor and EFT practitioner with a background in physiotherapy. Nicola emphasises the importance of understanding individual breathing patterns to effectively manage anxiety, panic attacks, and anger. She shares her experiences with clients, illustrating how breath work can empower individuals to regain control over their symptoms and foster emotional healing. The conversation also highlights the significance of integrating somatic approaches into therapy, as Nicola explains how she tailors her techniques based on the physiological needs of her clients. Additionally, she introduces her training program, "Breathing for Calm," aimed at equipping other therapists with the knowledge and skills to safely implement breath work in their practices.

Takeaways:

Breath work can help reduce anxiety and panic attacks by correcting over breathing patterns.
Counsellors benefit from understanding physiological aspects of breathing to assist clients better.
Different breath work techniques should be tailored to individual client needs for maximum effectiveness.
Medical precautions are essential when using breath work, especially for pregnancy and stroke survivors.
Nicola integrates her physiotherapy knowledge with counselling to adopt a somatic approach.
Teaching clients about their breathing patterns empowers them to manage panic symptoms effectively.

Keywords

breathwork, counselling, anxiety, panic attacks, anger management, emotional freedom technique, somatic approach, physiotherapy, mental health, trauma, breathwork, therapy, training, counseling, EFT, trauma, anxiety, private practice, insurance, client care

Chapters:

00:40 - Introduction to Breath Work and Its Benefits
01:29 - Nicola's Journey into Counselling
05:20 - Understanding Breathing Patterns and Panic Attacks
08:08 - Empowering Clients Through Breath Work
18:43 - Integrating Breath Work for Trauma and Anger Management
12:57 - Case Study: Amy's Transformation Through Breath Work
27:20 - Developing Effective Breath Work Techniques
27:38 - Training Others in Breath Work
49:42 - Conclusion: The Future of Breath Work in Therapy

You can find details of Nicola's Breathing for Calm course HERE and if you'd like to read more about Nicola's therapy practice, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Turning Doubt into Growth

Thu, 17 Oct 2024 00:15:00 +0100

Embracing a growth mindset is crucial for overcoming self-doubt and navigating challenges, as highlighted by Josephine Hughes in this episode of the Good Enough Counsellors podcast.

She emphasises the importance of viewing experiences as opportunities for learning rather than assessments of personal worth. Josephine shares her recent journey of stepping out of her comfort zone by hiring a business coach, which initially sparked doubts but ultimately reinforced her decision. Throughout the podcast, she encourages therapists to approach new endeavours with a playful attitude, drawing on personal anecdotes to illustrate how playfulness can alleviate anxiety and enhance creativity. By connecting with one's core values and maintaining a supportive network, individuals can cultivate resilience and confidence in their professional journeys.

Takeaways:

Seeing challenges as opportunities to learn fosters a growth mindset and resilience.
Criticism does not define your worth; it's a chance to embrace growth and learning.
Embracing a playful attitude can lead to more enjoyable and successful experiences.
We are often more likely to take risks when we believe in our ability to grow.
Our past experiences and values should guide us, rather than external judgments.
Investing in coaching or personal development is essential to our growth and success.
Think about the value of therapy or coaching in terms of years of investment rather than an hourly rate

Keywords:

growth mindset, business coaching, overcoming self-doubt, marketing for therapists, playfulness in learning, personal development, investing in yourself, therapy growth group, private practice success, fear of judgment, embracing challenges, coping with criticism, self-improvement strategies, nurturing creativity, building confidence, effective decision-making, accountability in business, learning from failure, fostering resilience, therapist support network

Chapters:

00:38 - Introduction to Growth Mindset
00:48 - The Challenge of Big Decisions
03:40 - Embracing Playfulness in New Experiences
10:19 - The Power of a Growth Mindset
13:26 - Learning from Mistakes: A Personal Journey
14:43 - Finding Your North Star
22:13 - Investing in Yourself and Your Future
27:01 - Conclusion: Embrace the Journey

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Write Your Directory Profile Without Feeling Like a Fraud

Thu, 10 Oct 2024 00:15:00 +0100

Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective profiles, and offers practical tips to make directories appeal to potential clients. By embracing their experiences and asserting their value, therapists can create profiles that truly connect with potential clients and reflect their authentic selves.

In today's episode:

How imposter syndrome often leads therapists to feel unworthy and hesitant to market themselves effectively.
The impact of sharing your personal journey as a therapist to build trust with potential clients.
Whether niching down in your practice is appropriate at the start of your private practice career
The dangers of mimicking other therapists' profiles because authenticity is crucial for connecting with clients.
How to state you can help clients without feeling pushy or salesy.
A reframe about the purpose of your profile and how that helps with imposter syndrome.

Keywords

Impostor Syndrome, therapists, directory profiles, self-doubt, qualifications, niching, client connection, marketing, therapy, personal branding, psychology today, counselling directory

Chapters

00:00 Understanding Impostor Syndrome in Therapy Marketing

04:06 The Impact of Qualifications on Client Perception

07:58 Overcoming the Fear of Niching

10:53 Claiming Your Expertise and Value

14:50 Practical Tips for Writing Your Profile

To access Josephine's Make Your Profile Work training, please click HERE to join Therapy Growth Group

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit: November

Thu, 03 Oct 2024 00:15:00 +0100

Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their social media marketing and how to combat it. The second part of the episode includes ideas for posts in November 2024.

In today’s episode:

How to tell if you’re affected by imposter syndrome in your marketing
How imposter syndrome affects your willingness to post
Why self-doubt can be helpful in your marketing
What to do about criticism on social media and how to counter shame
How focusing on your clients’ needs can help
The importance of relatability and authenticity

Get practical ideas for using the following awareness events:

Movember and Men’s Health Awareness Month
Lung Cancer and Pancreatic Cancer Awareness Months
Anti-Bullying and Self-Care Weeks
Stress Awareness Day
White Ribbon Day

Keywords

imposter syndrome, social media, self-doubt, vulnerability, mental health, awareness events, public humiliation, personal growth, sharing experiences, community support

Chapters

00:00 The Impact of Public Humiliation

02:00 Understanding Imposter Syndrome

06:14 The Value of Self-Doubt

09:53 Embracing Vulnerability and Criticism

14:04 Learning from Failure

16:06 Social Media Strategies for November

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Using EFT in Therapy with Katie Bowers

Thu, 26 Sep 2024 00:15:00 +0100

If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conversation highlights the importance of mindfulness, the nervous system's role in emotional regulation, and the practical applications of EFT in everyday life. Katie shares her personal experiences with EFT, illustrating its effectiveness in managing anxiety and building confidence, particularly for mothers navigating life transitions. The episode concludes with insights into the science behind EFT and its growing recognition in the therapeutic community.

In today's episode:

How EFT combines mindfulness and compassion for healing
How EFT offers a practical approach to emotional regulation
Using EFT in everyday situations to manage anxiety and calm the brain's response to stress
Katie's story of how EFT helped her more than traditional counselling techniques

You can find Katie at her website, on Instagram, Facebook and in her Mums Seeking More Facebook group.

Katie trained here.

Chapters

00:00 The Healing Power of EFT

01:38 Katie's Journey into Counseling

04:56 Transitioning from Traditional Counseling to EFT

07:48 Discovering EFT and Its Impact

09:15 Understanding EFT: Mechanisms and Benefits

11:12 Real-Life Applications of EFT

17:30 Building Confidence Through EFT

22:30 Working with Clients: Focus on Mums

23:57 EFT vs Traditional Counselling

25:18 The Science Behind EFT

30:15 The Process of Unpacking Trauma

39:01 Conclusion and Resources

Keywords

EFT, Emotional Freedom Techniques, trauma, counselling, mental health, mindfulness, nervous system, self-help, therapy, personal growth

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Beyond Directory Profiles

Thu, 19 Sep 2024 00:15:00 +0100

How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.

In this episode:

Why clients may feel nervous about paying in advance
How directories provide a sense of safety for clients
The ways that blogs and videos can showcase expertise and attract clients
Why video marketing is crucial for engagement
Reassurance that authenticity is more important than a polished production
The ways that video can address client concerns effectively
What to consider when using video on your website
How using YouTube can also enhance discoverability

Keywords

therapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental health

Chapters

00:00 Understanding Client Concerns

03:04 Building Trust Through Marketing

05:52 The Power of Video Marketing

09:49 Overcoming Video Anxiety

17:03 Final Thoughts and Community Engagement

Click HERE to join the 2024 Live Feed Challenge

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Overcoming Procrastination in your Practice

Thu, 12 Sep 2024 00:15:00 +0100

Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back.

In today's episode

How feeling overwhelmed, lacking confidence, and not knowing where to start are common challenges that can prevent people from getting started on projects.
Breaking tasks down into smaller steps and seeking support and guidance can help overcome these challenges.
Acknowledging and overcoming fears of judgment and rejection is important for moving forward with projects.
Prioritising projects, making time for them, and taking small actions can lead to progress and success.
Every step taken brings one closer to achieving their goals.

Chapters

00:00 Introduction: Struggling to Get Started

02:05 Challenge 1: Feeling Overwhelmed and Unsure

06:01 Challenge 2: Lack of Time

08:51 Challenge 3: Fear of Judgment and Rejection

10:45 Digging Deeper: What's Really Stopping You?

14:04 Conclusion: Taking Steps Towards Your Dreams

Keywords

getting started, challenges, overwhelm, confidence, fear of judgment, fear of rejection, taking action, breaking tasks down, seeking support, prioritising, small steps, private practice, counsellors

Live Feed Challenge

Join Josephine's Live Video Feed Challenge Facebook group HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

October Social Media Toolkit

Thu, 05 Sep 2024 00:15:00 +0100

Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October.

In this episode:

You don't have to be tech-savvy to use social media effectively as a therapist.
Using personal photos and sharing meaningful experiences can be a powerful way to connect with potential clients.
Canva is a user-friendly tool for creating graphics and visuals for social media posts.
October offers various themes and awareness months/weeks that therapists can use to create engaging and relevant content, including ADHD Awareness Week, Halloween and autumn as a metaphor for change
Mixing up the types of social media posts, including information, topical, and interactive posts, can help build a following and establish trust with potential clients.
Advice on how many posts to share each week

Keywords

social media, therapist, fear, confidence, technical skills, communication, potential clients, October, awareness months, awareness weeks, themes, season, holidays

Chapters

00:00 Overcoming the Fear of Using Social Media

03:02 The Power of Social Media and Reaching Potential Clients

09:43 Ideas for Social Media Posts in October

12:47 Using Seasonal Themes and Metaphors

14:16 Creating Engaging and Varied Social Media Posts

15:42 Taking Action and Getting Started

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Recording a Video for Directory Profiles

Thu, 29 Aug 2024 00:15:00 +0100

Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video.

In this episode:

Why incorporating video can transform your online presence and attract more clients
Common concerns and how to overcome them - yes, even that fear of seeing yourself on screen!
Practical tips for crafting a 15-second clip that encapsulates who you are and what you offer
Whether you need any special equipment

Keywords

video creation, directory profile, connection with clients, 15-second video, tips for making a video, therapist on video, video marketing, SEO for therapists, Psychology Today, Counselling Directory

Chapters

00:00 Introduction and Importance of Video Creation

02:32 Benefits of Using a Video in Your Directory Profile

07:56 Tips for Making a Meaningful 15-Second Video

12:42 Creating a Good Video with a Smartphone

15:06 Overcoming Self-Consciousness and Making a Connection

If you'd like to join the Live Video Challenge for Counsellors, you can do so HERE. Go on, give it a go!

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Chloe Foster on Email Counselling & Working with LGBTQ clients

Thu, 22 Aug 2024 00:15:00 +0100

How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns.

In this episode:

How choosing a niche, such as working with the LGBTQ community, can help attract clients who are specifically looking for a counsellor who understands their unique experiences.
The importance of asking clients about their pronouns and creating a safe and accepting environment for LGBTQ individuals.
How raising prices helped both to manage Chloe's client load and create space to develop other income streams.
How email counselling provides flexibility for both counsellors and clients, and how asynchronous therapy eases the mental load on the therapist
The importance of effective training for email counselling to set clear boundaries, ensure effective communication and minimise misunderstandings.

Keywords

email counseling, LGBTQ community, niche, pronouns, training, pricing, client load, email counselling, flexibility, pricing, boundaries, training, recorded courses

Chapters

00:00 Introduction and the Potential of Email Counselling

06:18 Choosing a Niche: Working with the LGBTQ Community

11:33 Creating a Safe and Accepting Environment: Asking About Pronouns

15:14 The Importance of Understanding and Accepting Transgender Individuals

20:10 Developing Resources: Enhancing the Value of a Counselling Practice

23:25 Setting Pricing and Boundaries: Maintaining a Sustainable Practice

24:24 Raising Prices in Private Practice

26:29 The Benefits of Email Counselling

32:06 Exploring Email Counselling

36:54 Developing Email Counselling Training

46:29 Embracing New Approaches in Counselling

Download Chloe's free guide on Email Counselling and check out the website HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Slowdowns in Private Practice: Creative Solutions

Thu, 08 Aug 2024 00:15:00 +0100

What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice? How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do.

In this episode:

Understanding how fight, flight and freeze manifest themselves in your practice
How fear stifles creativity which is essential for marketing
What neuroscience teaches about rest and creativity
Practical tips for boosting creativity
How to organise time for marketing initiatives

Chapters:

00:00 Dealing with Reduced Client Numbers

02:09 Understanding and Managing the Fight, Flight, and Freeze Responses

05:01 The Role of Creativity in Marketing and Overcoming Fear

09:25 Rest and Allowing the Brain to Make Connections

13:11 Practical Tips for Marketing and Growing a Private Practice

16:01 The Importance of Self-Care in Marketing and Attracting Clients

Keywords:

reduced client numbers, private practice, fear, panic, fight response, flight response, freeze response, creativity, marketing, rest, brain connections, practical tips, self-care

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit: September

Thu, 01 Aug 2024 00:15:00 +0100

What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days.

In this episode:

Taking breaks from social media is important for mental health and well-being.
Scarcity thinking can lead to anxiety about missing out on clients, but it's important to acknowledge that there is plenty of support available.
Setting boundaries and modelling self-care is essential for maintaining a healthy social media presence.
Social media ideas for the month of September

Learn how to use the following social media dates:

World Suicide Prevention Day (10th)
Youth Mental Health Day (19th) – Theme: #ControlTheScroll
Sexual Health Awareness Week (11th)
Bisexuality Awareness Week & Bi Visibility Day (23rd)

Celebrate quirky days such as Ginger Cat Appreciation Day (1st), Read a Book Day (6th), Blame Someone Else Day (13th), Batman Day (21st), Ask a Stupid Question Day (28th).

Chapters

00:00 Introduction

01:11 Struggles with Taking Breaks from Social Media

03:39 Overcoming Scarcity Thinking and Setting Boundaries

06:07 Managing Social Media Presence During Holidays

10:24 Ideas for Social Media Posts in September

16:34 Conclusion

Keywords

social media, breaks, holidays, scarcity thinking, self-care, boundaries, fresh starts, transitions, awareness days

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The Myth of the Perfect Therapist with Samantha Lee

Tue, 23 Jul 2024 00:15:00 +0100

Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describes the importance of inner child work. The interview ends with a plea to therapists to consider what constitutes a "successful" private practice and how this is individual based on your circumstances.

In this episode:

Samantha's transition to being in private practice
Being open and honest about struggles and insecurities as a counsellor can help clients feel more comfortable and understood.
Inner child work can be a powerful tool in counselling, helping clients understand and heal from past experiences
Why therapists find it helpful to do their own inner child work before using it with clients
Building a private practice takes time and involves various stages and elements that need to be worked through gradually.
Success in private practice is not determined by the number of clients or working full-time, but by adapting the practice to suit individual needs and maintaining self-care.
Self-care and setting boundaries are crucial for therapists to avoid burnout and maintain their well-being.
Having multiple income streams, such as courses, can provide stability and support during challenging times.
It is important to prioritise long-term goals and consider how the private practice will be managed in the future.

Keywords

counselling, therapist, inner child, struggles, authenticity, vulnerability, continuous professional development, learning, inner child work, personal growth, courses, private practice, self-care, boundaries

Chapters

00:00 Introduction and Struggles as a Counsellor

04:04 Finding Authenticity Through Poetry

11:36 The Power of Inner Child Work

15:55 Embracing Vulnerability as a Counsellor

25:27 The Importance of Continuous Professional Development

26:28 The Power of Inner Child Work in Therapy

27:54 Creating Courses Based on Personal Experience

33:44 Challenges and Adaptation in Building a Private Practice

35:04 Self-Care and Setting Boundaries for Therapists

36:01 The Role of Multiple Income Streams in Private Practice

37:51 Prioritising Long-Term Goals in Private Practice

43:30 Self-Love and Being Your Own Number One Fan

45:25 Physical Health and Self-Care for Therapists

47:47 Avoiding Comparison and Pressure in Private Practice

You can find Samantha's website and details of her course HERE and on Facebook at Samantha Lee Counselling

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Directory Profiles: Photo Tips to Get Noticed

Thu, 18 Jul 2024 00:15:00 +0100

Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, warmth and professionalism.

In today's episode:

Why photos work so well in selecting counsellors from a directory
Communicating your values through your photo
Advice if publishing an online photo goes against your culture's values
Tips for taking a good photo
Choosing the right clothes for your photo
How to afford a professional headshot
Tips for using your own phone or camera

Chapters:

00:00 The Importance of Your Profile Picture

02:01 Communicating Qualities Through Your Photo

04:23 Tips for Taking a Good Profile Photo

08:45 Choosing the Right Clothing for Your Photo

12:09 Considerations for a Professional Headshot

13:33 Taking a Good Photo with Your Phone or Camera

Keywords

profile picture, therapist photo, online presence, first impression, competence, warmth, empathy, approachability, head and shoulders, plain background, good lighting, clothing choice, professional headshot

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Overcoming Camera Shyness for Counsellors

Thu, 11 Jul 2024 00:15:00 +0100

Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.

In today's episode:

how perfectionism and imposter syndrome can hold you back but how making mistakes can actually inspire others and create connection
why focusing on the message is more important than your appearance
what the "Spotlight Effect" is and how it can help you feel more comfortable
why self-consciousness isn't a bad thing

Chapters

00:00 Introduction: Fear of Being Seen

01:09 The Importance of Visual Content

04:54 Self-Consciousness: A Social Skill

07:30 Shifting Focus from Appearance to Value

08:30 Embracing Imperfections

13:20 Self-Compassion and Being Authentic

15:12 Closing Remarks

Keywords

camera shyness, anxiety, therapists, online presence, trust, perfectionism, imposter syndrome, self-compassion, authenticity

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit: August

Thu, 04 Jul 2024 00:15:00 +0100

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.

In today's episode:

Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.
Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.
Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.
Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.
Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.
Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.
Facebook Live as a Tool
Content Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness Month

Chapters

00:00 Introduction and Personal Story

02:09 Overcoming Fears and Concerns About Posting on Social Media

03:33 Ethical Marketing and Building Trust with Potential Clients

05:01 Recognising Your Value and Overcoming Imposter Syndrome

07:23 Ideas for Social Media Posts in August

Keywords

social media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance Month

Live Feed Challenge

Join the waitlist for the Live Feed Challenge HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Building a Therapy Business with Emma Radway-Bright

Thu, 27 Jun 2024 00:15:00 +0100

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term.

In today's episode:

Emma's work with therapist Babette Rothschild
How Emma got started in private practice and bagged herself a free room
Her "pay it forward" scheme that enables her to offer free counselling while still getting paid
How an unexpected fire prepared her and her clients for lockdown
How Emma used her coffee habit to create connections and referrals from the local community
What's helped Emma attract clients through Instagram
How Emma manages her diary and the importance of self-care
Her discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions.
Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.

Keywords

private practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-setting

Chapters

00:00 Introduction and Setting Clear Goals

01:10 Emma's Private Therapy Practice and Specialisations

25:09 Building Relationships and Attracting Clients

27:20 Utilising Social Media for Engagement

36:33 The Power of Tapping (Emotional Freedom Technique)

37:59 Expanding into Life Coaching

44:10 The Importance of a Clear Business Plan

Emma's professional and personal focus is self care and she runs a monthly experiential group that’s focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HERE

For Josephine's Fee Calculator, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Directory Profiles: Strategies for Every Searcher

Thu, 20 Jun 2024 00:15:00 +0100

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?

In this episode:

How different types of search behaviour can influence choice of therapist
How counsellors can improve the likelihood of being noticed
What type of content to include to appeal to different types of people
How to structure content to reach more potential clients

Chapters

00:00 Understanding Client Search Behaviour

03:33 Different Client Behaviours

05:55 Writing for "Idle Scrollers"

07:21 Attracting Clients with Clear Communication

09:13 Helping Emotional Searchers

11:31 Putting Yourself in the Shoes of Potential Clients

Keywords

directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Bounce Back from Marketing Setbacks

Thu, 13 Jun 2024 00:15:00 +0100

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?

In this episode:

How reflecting on your past helps you to find the inner strength to cope with present difficulties
An exercise to explore past strategies for overcoming challenges so that you can apply them now
Identifying your motivation and goals - so you can maintain your determination
The importance for self-compassion of acknowledging feelings around setbacks
The role of community in supporting your resilience
How to reframe the difficulties you're experiencing as a normal part of private practice development

Chapters

00:00 Introduction: The Challenges of Developing a Counseling Practice

02:06 The Importance of Counseling and Making a Difference

03:04 Drawing on Resilience: Overcoming Challenges

05:00 Accessing Resilience: Reflection and Self-Support

10:20 Maintaining Motivation: Goals and Values

11:45 Reframing Setbacks: Turning Challenges into Opportunities

13:41 Building Support Networks: Communities and Networks

14:10 Conclusion: Every Step Gets You Closer to Your Dream

Keywords

counselling, practice development, challenges, resilience, motivation, support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit - July

Thu, 06 Jun 2024 00:15:00 +0100

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:

the advantages of social media over traditional advertising methods
how you can use your authentic self to connect with potential counselling clients
how you can establish yourself as the counsellor for clients to turn to
what to say in sales posts

Learn how to use the following social media dates.

July's themed posts:

Bereaved Parents Month
Alcohol Addiction Week
UEFA Euro 2024
Wimbledon
Paris Olympics
Pets Remembrance Day
World Listening Day
Samaritans Awareness Day

To join the Make Your Profile Work training in Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Feeling Good Enough with Joshua Fletcher

Thu, 30 May 2024 00:15:00 +0100

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.

In today's episode:

Who's Daphne?
Client confidentiality and the ethics of publishing a counselling book with case studies
Therapist inner voices and mistakes in therapy
Working with celebrities and the impact of client expectations on celebrity therapists
How Josh grew his Instagram following
How vulnerability and authenticity speaks to potential clients
Josh's motivation following the death of his brother, Harry

You can find Josh on instagram @anxietyjosh and his book And how does that make you feel is published by Orion and is available in traditional and audio format.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Directory Profiles: Ditch the Jargon

Thu, 23 May 2024 00:15:00 +0100

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.

In today's episode:

the power of a good profile and how it will help your private practice
why talking about your modality doesn't help
the importance of taking reading age into consideration
avoiding technical language and industry jargon
what frightens clients away
qualifications versus connection and relatability
understanding client search behaviour

Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Step by Step: Building your Private Practice

Thu, 16 May 2024 00:15:00 +0100

Whether you're an experienced therapist or just embarking on your journey, this podcast offers valuable insights into overcoming the challenges of building a successful private practice.

In today's episode:

The Allure of Looking Professional: Discover how striving for a professional image can protect you from criticism but may also hinder your progress by fuelling perfectionism.
Branding vs. Action: Learn why spending excessive time on branding might delay reaching out to clients and how it could be a form of self-protection against feelings of vulnerability.
Embracing Imperfection: Hear about real-life examples demonstrating that sometimes, letting go of rigid preparations allows for more natural and effective client interactions.
Equipment as Metaphor: Find out why accumulating 'equipment' (e.g., qualifications, tools) can prevent you from actually 'starting the walk,' paralleling the fear many have when beginning their practices.
Planning Your Route: Gain insights into setting realistic goals and milestones for your practice while avoiding comparisons with others who may seem ahead in their journeys.
Enjoying The Journey: Be reminded that despite aiming for success, it's important to appreciate the process, connect with what you love about your work, and recognise how far you've come already.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit - June

Thu, 09 May 2024 00:15:00 +0100

A common question for counsellors thinking about promoting themselves on social media is how much time will it take - and is it worth doing it in terms of client enquiries?

So listen to today's episode to find out:

how to save time by having a social media posts planned in advance
how to efficiently run your social media if you're not a planner by nature
time management tips
content creation strategies
how to maximise engagement with your content

Learn how to use the following social media dates

June's Themed Posts:

Pride Month
Autistic Pride Day (June 18th)
Stonewall Day (June 28th)
Juneteenth (June 19th)
Stillbirth and Neonatal Death Awareness Month

Health Awareness Days in June:

International Panic Day (June 18th)
PTSD Awareness Day (June 27th)
Tourette’s awareness (June 7th)

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Creating a Successful Private Practice with Fi Hewkin

Thu, 02 May 2024 00:15:00 +0100

How do you find the courage to get started in private practice? In this inspiring episode, Fi Hewkin shares her personal story of overcoming self-doubt to finding the confidence to be herself and attract clients.

In today's episode:

Fi describes some of the adversities she faced in life and how she defied expectations to become a fully qualified counsellor
Fi reflects on how past challenges, like domestic abuse, have shaped her approach as an empathetic therapist who doesn't shy away from swearing when it helps clients feel at ease and understood
How Fi got set up in private practice
How Fi established and runs a low cost community counselling service, including how she obtained funding to pay therapists
The methods Fi uses to attract clients to her practice, including how she uses social media, directories and blogging.

Takeaways:

Fi's story is one of resilience—her ability to turn 'I can't' into 'I did' serves as motivation for anyone questioning their ability to succeed in private practice. Her emphasis on staying genuine has not only attracted clients but also allowed her to grow both professionally and personally. Whether you're just starting out or looking for private practice strategies, there's much to learn from Fi about building connections through authenticity and shared humanity rather than polished facades.

Find Fi here via her website or her Facebook page

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Fees and Ethics in Private Practice

Thu, 25 Apr 2024 00:15:00 +0100

How can you earn an extra £10k in your private practice? And is it even ethical to want to earn money from counselling? When you're thinking about fee setting and earning money in private practice, "making a profit from people's pain" is something that is frowned upon and so it's important you're clear about why you charge for your services.

In today's episode:

Debunking the myth that financial gain conflicts with providing an ethical and compassionate counselling service
Exploring the expectations around working in the caring professions, especially if you're female, and how that affects your feelings about charging fees
The benefits of a profitable private practice for you, your clients, and wider society
Real life examples of successful therapists
How to actually attract clients so you can earn that extra money
Information about the Fee Calculator tool for therapists on Josephine's website.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Befriending Your Inner Critic

Thu, 18 Apr 2024 00:15:00 +0100

How does the inner critic affect you if you're a counsellor who's new to private practice? And what can you do about it?

In this episode:

the role of the inner critic in self-sabotage
how it shows up when you're doing something new
how to recognise your inner critic
how to show yourself self-compassion at difficult times
somatic ways to help yourself

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit: May

Thu, 11 Apr 2024 00:15:00 +0100

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers.

Learn how to increase engagement on your page.

Plan your campaigns for the month of May and get ideas for how you can use:

Teen Self-Esteem Month
Maternal Mental Health Month
Mental Health Week
World Laughter Day
Ego Awareness Day
LGBTQ visibility days

Remember, social media is all about creating connections with people so that they make referrals to your counselling practice.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Embracing Neurodivergence in Private Practice with Louise Brown

Thu, 04 Apr 2024 00:15:00 +0100

What's it like to be neurodivergent and in private practice? Louise Brown shares fascinating insights from her own journey of embracing her true self and integrating her neurodivergence with her private practice.

In today's episode:

How recognising her neurodivergence allowed Louise to reshape her approach as a therapist
The impact of late diagnosis on self-perception and client relationships
How openly embracing her identity attracts clients with similar experiences
The challenges faced during unmasking and integrating newly discovered aspects of herself into professional life
The role language plays in shaping our understanding and expression of our identities
Dealing with stigma around self-disclosure within therapeutic practices
Supporting clients through the grief associated with late realisation or diagnosis

Louise is a queer, multiply neurodivergent Therapist, Supervisor and Trainer working in private practice. Louise has previously worked for many years as a disability practitioner before training as a therapist and coming to know her neurodivergent identity. She now works predominantly with neurodivergent clients and therapists, exploring their own neurodivergent identities and figuring out how to curate a life that works for them.

You can find out more about her here: http://www.curiosityspot.co.uk/

For details of the next course visit: https://www.curiosityspot.co.uk/upcomingtraining

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Setting Self-Care Boundaries in Private Practice

Thu, 28 Mar 2024 00:15:00 +0100

Do you ever struggle with boundaries? As a therapist, your care and empathy can lead you to burnout unless you have some strategies to support your self-care.

In today's episode:

Don't do this. A cautionary tale from the early days of my private practice
Why it's hard to set boundaries in private practice
How to reframe your thoughts so you can say no
Strategies to explain your boundaries to clients
Ideas for reinforcing boundaries

Remember: you can be a kind person and still say no!

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

From Self-Doubt to Confident Marketing

Thu, 21 Mar 2024 00:15:00 +0100

What is it that is holding you back from marketing your private practice?

Is it about marketing skill - or confidence?

This episode is full of ideas about how you can feel more confident to share your practice and attract the clients who need your help.

In today's episode:

How to believe in your ability that you're someone who can help others
What Brené Brown has to say about feeling good enough and imposter syndrome
Reframing how you see yourself and your service to help you charge your worth

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Social Media Toolkit: April

Thu, 14 Mar 2024 00:15:00 +0100

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers.

Learn how you can increase engagement with your page.

Plan your campaigns for the month of April and get ideas for how you can use:

the Easter break
Stress Awareness Month
World Autism Acceptance Week
LGBTQ+ days such as Asexuality Day, Non-Binary Parents Day, and Lesbian Visibility Day

Remember that increasing visibility can lead not only direct client engagements but also indirect referrals through friends and family networks.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How Do Clients Choose Their Therapist?

Thu, 07 Mar 2024 00:15:00 +0100

How do you stand out from the crowd on directories? Today's episode is all about how to help clients find a good match for their needs - and how you can show them why you might be the right choice.

In today's episode:

Which therapy directory is best?
The difficulty clients face in finding a therapist due to lack of differentiation
How niching in therapy can help - and why counsellors worry about it
The importance of profile pictures but what information is also necessary to help clients make an informed choice
How client emotions can influence their choice
Advice that clients may read about how to find a therapist

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

From Employment to Full Time Private Practice

Thu, 29 Feb 2024 00:15:00 +0100

How do you make that leap from full time employment to full time private practice? In this episode, psychotherapist Tracey Carlisle shares how she found the courage to leave the comfort of her job behind so that she could fulfil her dream of working as a therapist.

Tracey shares practical tips about getting started, how to get clients, and most of all - how to escape the 9-5!

In Today's Episode:

Tracey's Beginnings: Starting with just a few evening clients while working another job, Tracey shares her initial steps towards building her private practice during lockdown.
Transition Challenges: Tracey shares what it was like to balance two jobs and move towards full-time self-employment.
The Leap of Faith: How encouragement from family prompted Tracy to hand in her notice sooner than planned, despite fears about giving up a stable income.
Finding Clients: Strategies that worked for Tracy included word-of-mouth through friends and family, directory listings like Counselling Directory, Google My Business, and leaving business cards at local businesses.
Importance of Boundaries & Mindset: Establishing clear boundaries with clients was crucial for success. Equally important was adopting the right mindset—realising it wasn't necessary to have everything perfectly in place before starting out.

You can find Tracey here via her website

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Getting Started

Thu, 29 Feb 2024 00:15:00 +0100

In my work with counsellors, I find time and again that people struggle with getting started - especially with their counselling private practice. It's all very well in theory saying you're going to do something - but actually doing it can be much more difficult.

Today's episode is all about facing down the fears that might stop you from making that first step - and how to stay focused so that you can begin.

In Today's Episode:

The difficulty in receiving praise: how uncomfortable it can be to accept positive feedback that contradicts ingrained self-beliefs.
Embracing uniqueness: A central theme is recognising your unique life experiences and perspectives as strengths. I encourage you to appreciate your individual journey and see past hardships not just as obstacles but also as valuable tools for growth.
The power of personal experience in counselling: Personal struggles often foster deep empathy and understanding, making counsellors more effective in supporting clients. Examples include neurodivergent counsellors who can offer unique insights into client challenges.
Confronting cognitive dissonance: I discuss how you can fear your own potential more than any perceived inadequacy. This segment addresses the fear of rejection that holds you back from exploring your capabilities.
Encouragement for action-taking: I share my journey from feeling inadequate to stepping out of my comfort zone — highlighting the fun you can find in exploring your potential despite fear of criticism.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Good Enough Counsellors - Trailer

Mon, 26 Feb 2024 07:00:00 +0100

Welcome to the Good Enough Counsellors Podcast!

In her new series, Josephine explores personal growth, professional development, and the art of building a private practice. Join her each week for marketing insights, interviews with established therapists, and dedicated mindset episodes.

Find her first episodes, "Getting Started", and "From Employment to Full Time Practice" on all platforms on Thursday 29th February.

Connect with Josephine

Website
Facebook: Good Enough Counsellors group
Facebook: Josephine Hughes
Youtube