In the episode, I talk quite heavily about a few books and blogs:

• The Creative Act: A Way of Being, by Rick Rubin
• Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling, by Eric Nuzum
• The Interestingness of Everyday Experiences - a post by Jeffrey Saddoris

Thank you for listening to Good Morning, Podcasters!

Here are 9 ways you can optimize your podcast's website in order to grow your email subscriber list:

1. Make sure your sign-up form is prominent. A lot of people bury their newsletter sign-up at the bottom of the page or on the “Contact Us” page. Give it the prominence it deserves.
2. Reduce the fields in your sign-up form. Research shows that the more fields you have, the fewer people will sign up. Unless you require specific information to segment your audience, I recommend starting with just the email address OR name and email address.
3. Give something away for every subscriber. If you want to grow your list fast, offer something like a free sticker, custom piece of art, shout out on the pod, etc. for signing up. Remember that if you go with something physical that you have to mail, you’re going to need to mail it. And in the U.S., postage is at 60¢ plus the cost of the envelope, sticker, and your time. It can get pricey, but it may be worth it depending on how you monetize your show and your email list.
4. Add a timed pop-up or exit-intent pop-up on your homepage. You’ve all seen this before. The box pops up after a few seconds on the site asking you to sign up for the newsletters. You’ve seen them so often because they work. An exit-intent popup works by triggering when the site detects the mouse moving to the top of the screen (signaling that the visitor is about to bounce).
5. Add pop-ups on your most popular content. If you don’t want everyone getting hit with a pop-up, you could only put it on pages that are high performers.
6. Require registration for blog comments. If you take comments on the show, you could require that the visitor registers first. In that registration process, you could include an opt-in box. Just be sure you’re following GDPR/CCPA/etc. guidelines.
7. Test & update your CTAs. Have you not been getting many sign-ups? Maybe the copy isn’t landing with your audience. Try changing up your Call-to-Action and button copy.
8. Make a quiz. People like to interact with fun quizzes and polls. Put one on your website and require the user to sign up in order to see the results.
9. Create a survey. Ask your listeners to give you feedback about your show and at the end, give them an opportunity to sign up for your email list.

There you go! Nine ways to grow your subscriber list. Thanks for listening to GMP!

What are Third-Party Cookies?

Third-party cookies have been a vital tool for advertisers and websites for years. These cookies are used to track users, gather data, and help advertisers provide more targeted ads to the right people. However, many consumers feel that data tracking is an invasion of privacy, and the increasing trend towards data privacy has led to the sunsetting of third-party cookies.

What's Happening?

In 2024, Google plans to eliminate third-party cookies on Google Chrome, the world's most popular browser, with a 68% market share. This move will make it harder for advertisers to get their ads in front of the right audience and almost impossible to retarget users. First-party cookies, on the other hand, will not be affected. These cookies are set by the website that the visitor is on and include preferences such as dark mode and shopping carts.

How Will It Impact Marketers?

This change will have a significant impact on advertisers and marketers, as there will be a new focus on gathering as much first-party data as possible. The emphasis will be on email newsletters and other data-gathering promotions, and creating useful, authentic content that people will want to interact with and share.

Large websites with massive datasets will still benefit from first-party cookies. For example, Facebook has a lot of first-party data because people provide them with every bit of information about who they are and what they like. This means that advertising on the platform will still be an easy way to reach people. However, it won't be possible to retarget people who visited your website on Facebook.

This is going to be a significant change that will impact the world of online advertising and marketing. However, it also provides an opportunity for you to focus on gathering more first-party data and creating authentic, useful content that people will want to interact with and share.

For those who have used Twitter, Spoutible has a very familiar interface:

• Tweets = Spouts
• Retweets = Echoes
• Quote Tweets = Quote Spouts
• Likes = Likes

Spouts are limited to 300 characters, but your are able to edit your Spouts for up to 7 minutes after they've been, uh, Spouted. You can only edit a Spout once.

Unlike Twitter, there is no algorithm. Everything is currently chronological. Only "Echoing" a Spout will make it seen by others that aren't currently following you. Also, since it is run by Bot Sentinel, each Spout has a bot score. So far, I've only seen "Normal 0%" on posts.

At the moment, Spoutible lacks the ability to create Lists, upload videos, and there is currently no mobile app—but they're working on it.

Will Spoutible be a viable alternative to Twitter? Time will only tell. But for now, I'm having fun in the social media platform du jour.

Links to the things we discussed this episode:

• Spoutible

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Before you go wasting your money on a wire service distribution, let's talk about what newswire releases are and whether or not they're worth it.

On today's episode, I'm joined by EPIC Creative's Content Director and Head of PR, Scott Covelli.

What is a Newswire?

A newswire is a tool you can use to distribute press releases to media outlets and journalists. These distributions come with a fee that is usually determined by the size of the audience, number of images or logos accompanying your release, and often by word count. Wires are typically used to send news to large audiences of journalists—though they often are themed by industry (e.g., automotive, oil & gas, food & beverage, etc.) and geography.

What Does a Newswire Release look like?

If you're sending a newswire release, it should be written in a standard press release format. This will ensure it's easy for journalists and news outlets to quickly assess whether the information you're sending them is relevant to their audience. The release typically includes a headline, a dateline, a lead paragraph, the body of the release, and media contact information. On Episode 6 of GMP, I walk you through the standard format of a press release.

As with any press release, the information included in the release should be newsworthy and not just an ad written in a press release format.

What Are the Benefits of a Newswire Distribution?

The biggest benefit of a newswire service is the wide reach it can provide. Newswire services have established relationships with a variety of media outlets, making it likely that your release will be picked up and published by multiple sources. This can help to increase the visibility of your news, and can also give you the appearance of credibility by landing placements on multiple sites.

What Are the Limitations of Newswire Distributions

Newswire releases certainly have their limitations. Since they are sent out to such wide audiences, it can be difficult to ensure that your release is targeting the right news organizations.

Distributions are "pay-to-play." Your news will most likely get picked up, possibly on hundreds of sites, but it will generally be a straight copy/paste of your press release. The placement of these releases, however, is usually in the utter depths of hell of a news site. Even if you are getting picked up on MSNBC or the NYT, it's almost always in a place that is not ever going to be seen by a human. Also, the links in your release will likely be given the rel="nofollow" HTML tag, stripping you of the possible SEO benefits from the host site.

News releases sent via a wire service are also quite costly. Even the most basic services charging a few hundred dollars at a minimum. If your release includes additional elements such as images and your podcast's logo, the cost can easily exceed $1,000. It's important to keep in mind that the cost of the service does not guarantee that your release will be picked up by specific media outlets.

It may be worth exploring other cost-effective options for distributing your release, such as sending it directly to targeted media contacts or posting it on your podcast's website and social media channels.

However, if that $1,000 is burning a hole in your pocket, you could spend it on Facebook or Instagram ads and potentially reach even more people than you would with a newswire distribution.

Down to The Wire

Newswire-distributed press releases are popular for a reason—but that reason is mainly self-gratification. If...]]>Have you ever wanted to send out a press release and thought, "Hey, there are distribution services that can push this out to all the news outlets. I could be on CNN! I could be in the New York Times! I could be EVERYWHERERERERE!!!"

Before you go wasting your money on a wire service distribution, let's talk about what newswire releases are and whether or not they're worth it.

On today's episode, I'm joined by EPIC Creative's Content Director and Head of PR, Scott Covelli.

What is a Newswire?

A newswire is a tool you can use to distribute press releases to media outlets and journalists. These distributions come with a fee that is usually determined by the size of the audience, number of images or logos accompanying your release, and often by word count. Wires are typically used to send news to large audiences of journalists—though they often are themed by industry (e.g., automotive, oil & gas, food & beverage, etc.) and geography.

What Does a Newswire Release look like?

If you're sending a newswire release, it should be written in a standard press release format. This will ensure it's easy for journalists and news outlets to quickly assess whether the information you're sending them is relevant to their audience. The release typically includes a headline, a dateline, a lead paragraph, the body of the release, and media contact information. On Episode 6 of GMP, I walk you through the standard format of a press release.

As with any press release, the information included in the release should be newsworthy and not just an ad written in a press release format.

What Are the Benefits of a Newswire Distribution?

The biggest benefit of a newswire service is the wide reach it can provide. Newswire services have established relationships with a variety of media outlets, making it likely that your release will be picked up and published by multiple sources. This can help to increase the visibility of your news, and can also give you the appearance of credibility by landing placements on multiple sites.

What Are the Limitations of Newswire Distributions

Newswire releases certainly have their limitations. Since they are sent out to such wide audiences, it can be difficult to ensure that your release is targeting the right news organizations.

Distributions are "pay-to-play." Your news will most likely get picked up, possibly on hundreds of sites, but it will generally be a straight copy/paste of your press release. The placement of these releases, however, is usually in the utter depths of hell of a news site. Even if you are getting picked up on MSNBC or the NYT, it's almost always in a place that is not ever going to be seen by a human. Also, the links in your release will likely be given the rel="nofollow" HTML tag, stripping you of the possible SEO benefits from the host site.

News releases sent via a wire service are also quite costly. Even the most basic services charging a few hundred dollars at a minimum. If your release includes additional elements such as images and your podcast's logo, the cost can easily exceed $1,000. It's important to keep in mind that the cost of the service does not guarantee that your release will be picked up by specific media outlets.

It may be worth exploring other cost-effective options for distributing your release, such as sending it directly to targeted media contacts or posting it on your podcast's website and social media channels.

However, if that $1,000 is burning a hole in your pocket, you could spend it on Facebook or Instagram ads and potentially reach even more people than you would with a newswire distribution.

Down to The Wire

Newswire-distributed press releases are popular for a reason—but that reason is mainly self-gratification. If you're going to use a service like this, make sure your news is legitimately newsworthy, and only use this tool sparingly. A newswire release cannot replace genuine relationships with journalists, which are key to meaningful and ongoing media coverage.

In case you're wondering, I am not a lawyer and this is not legal advice.

First and foremost, let's get one thing straight—gambling is illegal unless you are a licensed casino. When you make someone exchange something of value for a chance to win something, that is considered a lottery or, simply put, "gambling." The rules are in place to ensure fairness and to prevent people from starting their own illegal casinos.

The Three Elements of a Promotion

The three key elements that determine whether a promotion is gambling or an illegal lottery are Prize, Chance, and Consideration.

• Prize is the thing that a person (or people) wins.
• Chance means there are odds involved in winning.
• Consideration is the requirement that something of value be given up in order to be “considered” for the promotion.

If you have all three elements, you risk legal trouble.

Playing By the Rules

To avoid holding an illegal lottery, simply eliminate one of these elements.

Prize is the hardest element to remove since you want to be incentivize your listeners to enter. You could skirt the prize by having a prize with no value. For instance, you might name one of your random paid subscribers as, "The Good Morning Podcasters listener of the week."

You can remove Chance by turning the promotion into a contest where winners are chosen based on certain criteria rather than by chance, or into a giveaway where everyone who enters wins a prize.

Consideration is the easiest to get rid of - just don't require that listeners pay to play.

The Types of Promotions

So what exactly are the different types of promotions?

• Sweepstakes: A sweepstakes is a promotion that has Prize and Chance but no Consideration.
• Contest: A contest is a promotion where there is Prize and could be Consideration but no element of Chance and winners are chosen based on certain criteria.
• Giveaway: A giveaway is similar to a contest, but with the element of Chance removed by giving everyone a prize.

Other Things to Consider

When running a promotion, it's important to have official rules detailing how a listener can win and how the prizes will be distributed. To reduce the appearance of impropriety, it's best to have a third-party draw the random drawings. Don't forget to put an end date for the contest and consider asking a lawyer for advice, as rules vary by location.

Running promotions is a great way to engage your audience and keep them coming back for more. Just make sure to know the difference between a contest, sweepstakes, and illegal lottery, and to follow the rules and regulations to avoid any legal trouble. And remember, never refer to your promotion as a raffle or lottery unless you are properly licensed to run one.

As a podcaster, you should really know the rules and regulations surrounding promotions, so you can run them legally and fairly for your listeners. Don't risk getting sued—follow these guidelines and the advice of your actual legal counsel, and you'll be able to run successful and exciting promotions for your audience.

Finding Your Target Audience

Start by determining who your target audience is and make a list of journalists and podcasters who cater to that audience. If you have a strong niche, you likely already have an idea of who those journalists are. For example, if you are a podcaster focused on renewable energy, you would want to target journalists and podcasters in the renewable energy space, as well as those who write about sustainability and the environment.

In this example, let's say your solar energy podcast just raised $100,000 to put a solar roof on an underprivileged school.

Reaching Out

Next, contact the right people at the right media outlets. For TV stations, you want to reach the news desk. Find the email addresses of the local TV stations near the underprivileged school that you want to put a solar roof on, and reach out to the news desk. If it's for a specialty like sports or weather, reach out to the specific reporter.

For radio stations, reach out to the news director, a morning show producer, or the radio personality if it's a small local station.

For newspapers, reach out to the education reporter in a bigger city or the general news reporter in a smaller paper.

For blogs, reach out to the writer of similar stories, and for podcasts, reach out to the podcaster.

Find Other Audiences

But that's not all. In this example, you'll also want to make a separate list of journalists in the solar space and in the broader renewable energy space. This includes magazines, industry websites, and podcasts in those categories. For magazines, pitch the editor in charge of your topic, and for websites, look for the people who wrote articles in your niche.

If it's really big news, you can also pitch journalists in the podcasting industry. However, your goal is to get more listeners in your niche, not more listeners who are podcasters.

PR list building is a strategic approach to getting your news in front of the right people. Start by determining your target audience and make a list of journalists and podcasters who cater to that audience. Reach out to the right people at the right media outlets and make a separate list of journalists and publications in your niche. By following these steps, you'll increase your chances of getting noticed and building credibility for your website and brand.

Dealing with Negative Social Comments

How handle negative comments on social media as a podcaster:

1. Stay active: Regularly monitor your social media pages; your Slack, Discord, subreddit, or Patreon comments; and other forums and respond promptly to inappropriate comments.
2. Have a policy: Establish clear guidelines for appropriate and inappropriate comments, and use them as a reference for moderation.
3. Handle criticism professionally: Don't delete comments that are critical to you or your show, but instead address them in a polite and professional manner.
4. Remove offensive comments: Delete comments that are racist, homophobic, bullying, or otherwise offensive to your listeners.
5. Don't allow political comments: Unless you have a political podcast, delete comments that are overly political, contain misinformation, or are meant to be inflammatory. Ban repeat offenders.
6. Eliminate spam: Delete spam comments as they make it appear that you don't pay attention to your page.
7. Avoid commenting about deleted comments: Unless the community is actively talking about it, don't make a big deal about it when you delete a comment as it may attract more trolls and bullying. Besides, most trolls love the attention.

To Delete Or Not To Delete

Here's my general rule of thumb:

• If you're deleting a comment for YOU - don't delete it.
• If you're deleting a comment for YOUR COMMUNITY - delete it.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

---

Welcome to the Park! Trailer Park is a podcast that showcases podcast trailers. Whether those trailers never became fully-realized podcasts, were made as creative proof, are part of a larger body of work, or were created just for fun, they're welcome here at the park! On each episode, hosts Arielle Nissenblatt and Tim Villegas hit 'play' on a podcast trailer. 

Why the trailer park?

• As a podcast discovery tool
• To help creators get their projects funded
• To create learning opportunities for audio creators

Listen here: Trailer Park: The Trailer Park Podcast (podlink)

Learn more here: Trailer Park: The Trailer Park Podcast (website)

The show is posted three times a week - Monday, Wednesday, and Friday. There are five main content pillars that the show is sorted into - marketing, social media, public relations, advertising, and general podcasting topics. To perform these analytics, I used a Google Sheet to analyze my release date, release day of the week, episode title, episode content category, and downloads within 3 days, 7 days, and 30 days of publication.

Days of the Week Performance Analysis

Let's start by looking at the day of the week performance. First, I sorted the data by the number of downloads within 3 days of publication. Wednesday was the most downloaded day, followed by Monday, and Friday had one episode in the top 10.

Next, I pulled the data for 7 day downloads. In the top 10, Monday and Wednesday each had 4 downloads, and Friday had 2. When I increased the sample size to the top 20 episodes, Wednesday had 9 downloads, Monday had 6 episodes, and Friday had 4 episodes.

In the top 20 7 day downloads, Wednesday had 8 downloads, Monday had 6, and Friday had 5. Although Friday was in last place, the sample size may have been small. To find out, I'm going to change my launch schedule to Monday, Wednesday, and Thursday for the next month or two to see if it affects listenership.

Content Pillar Performance Analysis

Next, I analyzed my content pillars. It was difficult to analyze because some technically cross over between categories, like advertising and social media, or marketing and pretty much anything. So far, I've posted 14 episodes about general podcasting, 8 about marketing, 10 about social media, 5 about advertising, and 5 about public relations. In the top 20 7 day downloads, general podcasting, marketing, and social media had the most downloads, while PR was almost non-existent. However, this may not be a scientific conclusion as there are too many variables to consider and only 5 PR episodes were posted.

To find out, I'm going to experiment by creating some more PR episodes this month and see if they continue to underperform or if it's just a result of when they were posted.

Discovering Most Popular Episodes

Finally, I took a look at my most discovered episodes. These are the episodes that had low early downloads but increased the most from week 2 through today. Episodes on Podcast Trademarks, Merchandise, and What Gen Z is listening to all underperformed upon launch but were later discovered. This data can be used to create more episodes like these, as they might perform better with time.

Analyzing the performance of your episodes can give you valuable insights into your listenership and how you can improve your podcast. If you're interested in checking out my OP3 analytics, I've made them public. You can view them at gmp.fm/stats. Don't forget to stay tuned for the next episode, and let me know how you're using analytics to improve your podcast.

What is Amazon Inspire?

Inspire is a TikTok-like feed that will show Amazon shoppers content from influencers, reviewers, and brands. Shoppers can then click on the video or photo and buy the products that are being shown off by the influencer.

This is a great opportunity for podcasters like you to feature products that are related to your niche. For instance, I could create videos on all of the podcasting products that I love, and then I might be able to earn some of that sweet Bezos money without cluttering my website with affiliate links (not that there's anything wrong with that).

Where is Amazon Inspire Available?

Amazon Inspire is currently only available to select Amazon app users in the United States. It first rolled out in December of 2022, and more and more users will be getting it soon. The feature is only available in the mobile app and will not be available in desktop.

Who Can Post on Amazon Inspire?

Amazon has said that three categories of users may be eligible to be viewed on Amazon Inspire.

• Amazon Influencers
• Certain regular users who create reviews
• Brands enrolled in the company's Brand Registry

The content will have like and share features like TikTok and Instagram Reels.

Why Is Amazon Inspire Good for Podcasters?

Amazon Inspire might be a revenue generator for podcasters. If you create great content that gets picked up on Inspire, it could bring you a new revenue stream. And since it's a new program, you might be able to get in early and make a big splash in a small pond.

If this seems like something that will interest you, get after it.

Links to the things we discussed this episode:

• Amazon Inspire
• What is Amazon Inspire?

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

The Unfortunate Truth

As a marketing agency owner, it hurts to say this, but marketing and advertising budgets are usually the first things to get cut when an economic downturn hits the market.

It's not the best practice to cut those budgets. Many recommend actually hitting the marketing gas pedal during a downturn since the competition might be easing up, but there are a lot of people to please—including shareholders.

What to Expect

Podcasters will likely see advertisers cut back on spending, leading to a decrease in demand for advertising on podcasts. You as a podcaster may expect to see fewer advertising opportunities, lower rates for advertising, and a competitive market of those competing for the limited ad bucks. Additionally, sponsors may prioritize more established or high-performing podcasts, leaving smaller or newer podcasts with fewer options. 

Brands that continue advertising may be more interested in your show’s performance and metrics than they historically have been. They will likely take a more focused look at their Cost Per Acquisition for each show. There may be more time spent proving your show’s worth to your brand partners.

The good news is that podcast advertising is still very affordable, fans are typically loyal, and podcast advertising is typically pretty easy to track - through download metrics, promo codes, and unique links. 

That said, it’s a lot easier for a brand to bail on a marketing budget with a number of podcasters and podcast networks than it is to cancel a national network ad buys. Podcasts are also a lot less easy to track than search and social ads. 

So, if you start hearing more about big brands canceling their podcast ad plans, if you start to hear “no” from partners who typically say “yes,” or if, you know, we enter a full-blown recession, you’re going to need to be more flexible, prepare to offer more information about your audience and show performance data, and look for creative opportunities in the market to connect brands with your audience. 

Hopefully none of that happens. But if it does happen, hopefully you’ll be prepared.

A media kit—sometimes called an electronic press kit (EPK) but that's usually more in the music industry—is a place on your website that has all of the typical information that a journalist, producer, or podcast host may ask for when including your in a story or show.

Some of that typical information includes:

• Your show's bio
• Your name, title, and credentials
• Your contact info
• You and your co-hosts' bios
• Links to high-res images of you and your co-hosts (it's good to include some sort of release with it so
• Your show's logo and cover art
• Social proof (e.g., shows you've been on, awards, testimonials)
• Links to your trailer and popular episodes
• Download stats (but be sure to update these regularly if you use them)
• Professional credentials & education if relevant
• and a link to your booking software (e.g., Calendly, Google Cal Appointment Scheduling)

Your goal is to take away any barriers to your show getting picked up, so make it easy for journalists as possible.

You can see what I'm working on at https://gmp.fm/press

And above all, make sure to get back to journalists quickly if they reach out. They're doing you a favor, not the other way around. 😉

Reddit is a great place to find niche audiences because the audiences set up their own channels called, "subreddits."

For example, if you're trying to target people interested in Podcasting, there are some great subreddits like:

• r/podcasting
• r/podcasters
• r/podcast
• r/podcasts
• r/podcastguestexchange
• and some other audio-related subreddits

You can also target people who have an interest that is closely related to your show, set geographic targeting, and a number of other demographic features.

My Reddit Ad Campaign Experiments

Campaign 1:

My first campaign was optimized toward getting website clicks. I targeted users in the US, Canada, the UK, and Ireland. My ads featured the Good Morning, Podcasters logo, ran only in the news feed, and I targeted users in the above subreddits. I set a cost per click cap at $1 and I ran it for 7 days.

Results:

• Impressions: 43,205
• eCPM (effective cost per thousand): $1.41
• Clicks: 89
• Cost Per Click: $0.68
• Click Thru Rate: 0.206%
• Amount Spent: $60.80

Campaign 2:

The second campaign was also optimized for website traffic, targeted users in the US, Canada, the UK, and Ireland, and featured the Good Morning, Podcasters logo (albeit in a more optimized aspect ratio). I targeted users in the above subreddits. I set a cost per click cap at $0.50 and I ran it for 16 days. These ads ran in both the news feed and in conversations (comment threads).

Results:

• Impressions: 243,791
• eCPM (effective cost per thousand): $0.65
• Clicks: 586
• Cost Per Click: $0.27
• Click Thru Rate: 0.240%
• Amount Spent: $158.62

Overall, the campaigns would get an upvote from me. The second campaign obviously performed better - not just because of the extra spend, but because of running in-conversation and adding a more optimized, landscape aspect ratio on the ads.

If I run again, I will add another ad or two in order to A/B test the creative. I will also experiment with some of the other ad styles.

Wrapping it up

Reddit Ads are great because you can target very specific audiences whose interests are made very clear. The ad interface is clean and mostly straightforward with the exception of a couple of hidden important tools (like adding new ads to an ad group). It's much easier to navigate than Facebook's Ad Manager, LinkedIn's campaign creator, and Twitter's ad platform.

However, Facebook and Instagram give you many more ad options. I also feel like Reddit users are more skeptical about ads and less likely to click than they are on Facebook or Instagram, but that's just anecdotal... I've been a Reddit user for a long, long time.

If you have any questions about my experience, don't hesitate to email me or DM me.

Thanks for listening!

Facebook Pages

A Facebook Page (aka a "Brand Page") acts kind of like your personal profile page on Facebook. You can use it for putting content like Reels, photos, other videos, and text updates to the world. It's public and open. Anyone can view it. And any interaction with the page comes by way of comments, likes, or messages.

You can get in front of your audience through those organic (unpaid) posts as well as through sponsoring posts or "boosting" posts—but I recommend sticking with sponsoring instead of boosting. Note: Organic brand page posts have not performed as well as personal pages as of late, so your reach may be difficult without any paid efforts.

That said, you need a Facebook Page in order to buy Facebook Ads. You can advertise in a bunch of different ways, including driving traffic to your website, using ads to increase your follower count, driving newsletter subscriptions, OR getting people to join your Facebook Group.

Facebook Groups

Groups are a sort of community within Facebook. You—or people from your show—act as moderators for the page. You can have an open Group that anyone can join, or a closed Group where people have to fill out information and you approve their membership.

You set the rules for your Group. It's a great place to interact with listeners, promote episodes, and really skirt the algorithm challenges that Brand Pages face.

Managing a Facebook Group can be a bit daunting in that you need to be active and respond to your listeners - but you also need to police posts and sometimes drop the ban hammer down on those getting out of line.

Why Not Both?

To get the most juice out of your Facebook experience in 2023, I would recommend both a Facebook Page and a Facebook Group, with your goal to be to drive people from the Page to the Group so that they see more posts and can closely interact with your show. Don't neglect either, but you likely won't have to put a ton of work into your Facebook Page.

In the end, it's about being authentic and creating a community for your listeners that grows brand affinity and loyalty to your show.

While my dreams of being a fighter pilot were dashed at a young age, it hasn't stopped me from doing things like building websites or photography. There are tools out there that make these tasks a little more accessible for people like me.

Adobe created a website called, "Kuler," sometime around 2010. They then rebranded to Adobe Color in 2014. The site allows you to find color combinations that look great. You can explore trending colors. It gives you the ability to upload an image and it will then give you a number of different color sets that would look good with that image. It is a really powerful tool for everyone—colorblind or not.

Adobe Color for Podcasting

How does this affect podcasting? I thought you'd ask. Adobe Color is great for any branding projects. Whether you're creating new podcast graphics, cover art, social graphics, a website, or basically anything for your brand, you can use Adobe Color to find a color palette and then save that palette so they're always handy.

It also imports your palettes - or "libraries" - into Photoshop, Illustrator, or Adobe Express. If you use Canva, you can easily copy and paste the color hex codes into your brand kit so that your color use is consistent there, too.

It's a fun tool that is also productive and FREE. Check it out at color.adobe.com.

Good morning, podcasters! When I took over this show, I immediately decided I didn't want to spend a bunch of time editing a website, so I built a Squarespace site. The site itself took about a full day to make and it looked pretty good. However, it took forever to create a separate blog post for the website and make sure that the episode had the latest player on it.

After about 20 episodes using Squarespace, I decided I couldn't take it anymore. So, I moved over to PodcastPage.io.

PodcastPage.io automatically creates a new page when a new episode it published to my RSS feed. It will also do this for YouTube videos.

They have beautiful templates, a drag-and-drop editor, and all of the customization you need to make your site fit your brand and your listeners' needs.

On today's episode, I go through some more of those details and tell you how to you can have a great website while also saving time by using PodcastPage.io.

Good morning, Podcasters! Being able to think on your feet and react quickly to your guests, co-hosts, or hosts of shows you're guesting on is an important life skill. On today's episode, Scott Covelli, an agency content director and member of the Fish Sticks Comedy improv troupe, joins me to talk about the important skills that improv can lend to your show.

Scott talks about:

• How he got started
• The basic tenets of improv
• What it's like performing on stage
• The skills that improv will bring to your show
• and how you can get started

I've posted some links below to the different improv programs discussed on this episode. I studied The Second City online comedy writing program sessions 1-4. Though you probably couldn't tell by reading the above.

It seems you can't send a Tweet these days without Elon Musk changing something with the Twitter platform. A lot of the changes aren't things that most users are looking for, but it's his house, he can arrange it how he'd like.

So what's new?

Twitter's Version of 'For You'

Next time you hop on Twitter, take a look and you'll see that there are now two tabs at the top of your Twitter feed. On the left is "For You." On the right is "Following." Does that seem familiar? That's because it's exactly what TikTok has.

Now With More Characters

"Back in my day...", Old Man Fuzz remarked. Remember when Twitter had 140 characters? And then we got 280 characters and threads. Well, now Twitter is going to be giving us a whole 4,000 characters to play with. They're also going to give us the ability to make text bold, italic, or underlined.

Cybersquatting 2023

Finally, Twitter is going to be putting 1.5 billion dormant usernames back on the market. The word on the street (via the New York Times, below) is that they are going to put highly sought-after names up for auction.

How Do These Changes Affect Marketing Your Podcast?

The 4,000 character limit will allow you to create longer posts, but you'll need to make sure that you are still creating top notch content. Also, the bold/italic/underline formatting will likely make your tweets stand out for a hot minute until everyone catches on. Use those features like salt. And finally, if there's a Twitter handle that you've had your eye on, it might be available to you soon. Nobody's sure what they're going to cost or when it's going to take place, but if that's something that is important for your show, business, or brand, this might be your chance.

Good morning, Podcasters! Today we explore podcast merchandise:

1. Do you need it? 
2. Is it worth it?
3. What kind should you get? 
4. How do you do it?

Do you need it?

The biggest question with podcast merchandise is "Do you need it?" Are your listeners asking for merchandise? Will the time and money you need to create merch.

Is it worth it?

Buying merch can be a big up-front cost. You don't want to get stuck holding boxes of t-shirts if they're not selling. You can take some of the uncertainty out by either doing a presale or ordering a small, limited quantity.

What kind of merchandise should you get?

Obviously, t-shirts, stickers, hoodies, coffee mugs and such are popular. But there are literally thousands of ideas out there. Get creative with it. If you're going to buy merch, consider something memorable that might get others to talk about it and become familiar with your show.

How do you buy merch?

There are a ton of different options from online to local promotional item dealers. However, the two that I have had success with are Threadless and Printful.

Threadless is an online print-on-demand store. It has a good selection of items that are reasonably priced. The quality isn't top notch, but it's good.

Printful is a more robust print-on-demand merchandise dealer. It integrates with Wordpress (through Woocommerce), Squarespace, Shopify, Wix, Etsy, Ebay, and a number of other platforms. They have a great selection of merch, including bigger brands like Adidas and American Apparel. However, the prices are a bit higher, so you will have to charge a relatively high price in order to make margin.

And that's kind of the game with merchandise. You need to either sell it for a lot, or move enough quantity to make any real money off of it.

But, if you want to get your brand out there, there's demand for your show, or you have a brand in your niche that people want to put on their chests, quality merchandise may be the way to go.

Awareness vs. Intent Advertising

While there can certainly be a gray area between the two, awareness ads are designed to make an audience familiar with a brand, product, service, show, etc.

Intent-based advertising is designed to get people who are already familiar with a brand, product, service, show, etc. to take an intended action.

Examples of Awareness vs. Intent

Let's use the auto industry as a familiar example. Let's say Jeep launches a new vehicle that nobody has ever seen before. They promote the launch of this vehicle with:

• TV ads
• Radio spots
• YouTube pre-roll videos
• Billboards
• Broad-based banner ads on websites

Those are all examples of awareness-based ads. They're ads designed to warm up an audience and make them familiar with that new product.

This episode is sponsored by PodcastPage.io.

Now let's say they start running:

• Google Search ads
• Dealer ads for where you can buy this new Jeep
• Emails to existing Jeep customers
• Direct-mail encouraging customers to take a test drive

These are all examples of intent-based ads, since the potential customer is likely already familiar and past the education phase of a campaign.

How does this relate to podcasting?

There are a few ways these examples relate to podcasting. If you are advertising your show to a broad audience through promo swaps, banner ads, YouTube preroll ads, etc., in order to make that audience aware of your show for the first time, that would be awareness advertising.

If you were advertising specifically searching for your niche of show, let's say I advertised Good Morning Podcasters to those who searched for "how to market your podcast," that would be an example of an intent-based ad.

Start with a goal

When determining what mix of what kinds of ads you should be running, you should always start with your goal. Who do I want to reach? Those who already know about my show or those who have not yet heard of my show?

Then use advertising platforms that will be most likely to achieve those goals. You'll also want to develop ad creative—whether that's a promo swap, banner ad, video, etc.—that is most likely to connect with the audience you're targeting.

When you step back, set goals, and then work to reach those goals, you'll spend less money and get better results.

Stuck? Just ask.

If you ever have a question, reach out and ask. I love looking at a problem from the outside and providing a solution. You can email me by going to the contact page on GoodMorningPod.com or DM me @gmpodcasters.

Open Graphs meta tags work behind the scenes on a website page to make sure that when a link get shared on social, the preview of that link looks great.

I'm sure you've seen people share links on social that don't look great. These links usually have a square image to the left (instead of on top) along with a title and some description copy on the right. A lot of times the image is cropped in a funky way or the image is missing altogether.

Why are Open Graph tags important?

People are more likely to interact with a good looking link. Social media algorithms like interaction. The more people interact with a piece of content, the more the algorithm will show that content to others. And vice versa.

What are the types of Open Graph tags?

Facebook created Open Graph back in the early 2010s. A few years later, platforms like Twitter, LinkedIn and other social networking sites adopted them, as well.

There are four types of open graph tags that are required for a link post: 

1. Title - This is the social-specific title that is shared with your link. It should be no longer than 60 characters
2. Type - This is the type of content. Use “article” for articles and use “website” for pretty much everything else
3. Image - This is arguably the most important tag. It is the most visible, you know, since it’s an image. This is the one you should care the most about. More below.
4. URL - This is the URL that is being shared on social. Use the canonical tag when possible. More is available on AHREFS.

Another important tag, though not required, is og:description. You get a very limited snippet of text below your image when you share a link on social media. If you use the open graph description tag, you can make sure that text is written to connect with those seeing the link on social media. 

There are a number of additional OG tag types, but the above are the most important ones for your social posts. 

Open Graph Images

Again, the Open Graph image tag, when used correctly, will make your images look great when shared on Facebook in particular, but also LinkedIn, Twitter, Slack, Post.News, Mastodon, etc.

Open Graph Image Size: 1200x630 px

File Size: <5MB (but you never want an image that big - try to keep it <500kb

You should make this image branded and relevant to your episode. Alternatively, you could just have one site-wide Open Graph image, but that means the same exact image will be shared every time a link to your website is shared.

How Do You Install Open Graph Tags?

Wordpress

If you’re in Wordpress, I recommend installing the free version of the Yoast plugin. Then you can scroll to the bottom of your episode’s post and click on the word “social” in the Yoast SEO box. There you can edit your open graph title, description and image. 

If you edit the Facebook area, you should be good pretty much everywhere.

A Note About Twitter

Twitter has its own protocol called “Twitter Cards.” Twitter’s preferred image size is 800px by 418px. If you scale that, it comes to 1200 x 627 pixels (as opposed to 1200x630). If you don't provide Twitter Card tags, Twitter will default to Open Graph anyway. So, unless you want or require completely separate Social Graph content for Twitter, you should be fine with only using Open Graph conent.

Squarespace

Simply go to your page's settings, click "social image" and then click “upload.” 

Wix

You can edit the Open Graph image in the social sharing settings area of a post. 

PodcastPage.io

Once your episode has...]]>Do you know what Open Graph tags are?

Open Graphs meta tags work behind the scenes on a website page to make sure that when a link get shared on social, the preview of that link looks great.

I'm sure you've seen people share links on social that don't look great. These links usually have a square image to the left (instead of on top) along with a title and some description copy on the right. A lot of times the image is cropped in a funky way or the image is missing altogether.

Why are Open Graph tags important?

People are more likely to interact with a good looking link. Social media algorithms like interaction. The more people interact with a piece of content, the more the algorithm will show that content to others. And vice versa.

What are the types of Open Graph tags?

Facebook created Open Graph back in the early 2010s. A few years later, platforms like Twitter, LinkedIn and other social networking sites adopted them, as well.

There are four types of open graph tags that are required for a link post: 

1. Title - This is the social-specific title that is shared with your link. It should be no longer than 60 characters
2. Type - This is the type of content. Use “article” for articles and use “website” for pretty much everything else
3. Image - This is arguably the most important tag. It is the most visible, you know, since it’s an image. This is the one you should care the most about. More below.
4. URL - This is the URL that is being shared on social. Use the canonical tag when possible. More is available on AHREFS.

Another important tag, though not required, is og:description. You get a very limited snippet of text below your image when you share a link on social media. If you use the open graph description tag, you can make sure that text is written to connect with those seeing the link on social media. 

There are a number of additional OG tag types, but the above are the most important ones for your social posts. 

Open Graph Images

Again, the Open Graph image tag, when used correctly, will make your images look great when shared on Facebook in particular, but also LinkedIn, Twitter, Slack, Post.News, Mastodon, etc.

Open Graph Image Size: 1200x630 px

File Size: <5MB (but you never want an image that big - try to keep it <500kb

You should make this image branded and relevant to your episode. Alternatively, you could just have one site-wide Open Graph image, but that means the same exact image will be shared every time a link to your website is shared.

How Do You Install Open Graph Tags?

Wordpress

If you’re in Wordpress, I recommend installing the free version of the Yoast plugin. Then you can scroll to the bottom of your episode’s post and click on the word “social” in the Yoast SEO box. There you can edit your open graph title, description and image. 

If you edit the Facebook area, you should be good pretty much everywhere.

A Note About Twitter

Twitter has its own protocol called “Twitter Cards.” Twitter’s preferred image size is 800px by 418px. If you scale that, it comes to 1200 x 627 pixels (as opposed to 1200x630). If you don't provide Twitter Card tags, Twitter will default to Open Graph anyway. So, unless you want or require completely separate Social Graph content for Twitter, you should be fine with only using Open Graph conent.

Squarespace

Simply go to your page's settings, click "social image" and then click “upload.” 

Wix

You can edit the Open Graph image in the social sharing settings area of a post. 

PodcastPage.io

Once your episode has gone live, click “edit,” scroll all the way down. Click the edit icon next to Advanced SEO settings. Then you can edit your SEO title, description and image - which includes the social sharing image.

---

If you happen to know anyone with any pull at PodcastIndex, urge them to update the podcast RSS protocol to include open graph images. That way we can automate these images in our feeds.

Wrapping Up

You spend a lot of time putting out great content. It only makes sense to make sure your web content is as good looking as possible. Make yourself some 1200x630px Open Graph images and make sure they’re on your site. 

Links to the things we discussed this episode:

• LinkedIn Post Inspector
• Twitter Card Validator
• Facebook Open Graph Debugging Tool
• Open Graph Meta Tags: Everything You Need to Know

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

When it comes to promoting your podcast, having a website is really the best starting place. It's an asset you control and it serves as the hub for all of your other marketing efforts and calls-to-action.

This week, Jeff and Fuzz talk about some of the difficult parts of having a podcast website, some ways to streamline the process, and some pitfalls to avoid.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Today, we're talking about tools for organizing your podcast.

There are a number of things you need to keep track of as a podcaster:

• Guests
• Episodes
• Show notes
• Scripts
• Research material
• Branding and marketing material
• To-dos
• Audio files
• Sponsors
• So many things

Luckily, there are a number of tools that you can use to keep things neatly organized.

Tools for Organizing Podcasts

Here are just a few of the many different apps available to organize your podcast. Some have free tiers. Some are paid.

• Asana
• Monday.com
• Trello
• SmartSheet
• Basecamp

What do I use?

I'm a Trello zealot. I use Trello for work at EPIC Creative. I use it to organize my daily to-dos. I rely on it to keep track of projects around the house. My employees have joked that I would use it to keep track of my kids if I could.

Why Trello?

Trello is a kanban-style board that allows you to drag and drop digital "note cards" into columns. You get to choose what those columns are called. Here's what I call my columns:

1. Incoming - any new to-dos or ideas start here and I sort them later
2. This Week's Episodes - the three episodes I'm going to drop this week
3. Next Week - a tentative list of next week's episodes
4. Topics - a brain dump of all possible show topics, loosely sorted from top to bottom
5. Social Posts - a reminder of what social posts I need to make each episode
6. Done - my "done" episodes or tasks column
7. Resources - branding and marketing files
8. Parking Lot - ideas that aren't quite ready to be worked on yet
9. Sponsors - all of my sponsor information

I also like Trello because it has a good labeling system and their labels are colorblind friendly. The labels I use are:

• Marketing
• Public Relations
• Social Media
• Advertising
• General Podcasting
• Podcasting Sucks
• Sponsored
• DONE
• Show Stuff

These help me see at a glance what the card is about. It also helps me visually make sure that I have good mix of content types in my three weekly episodes.

There are a ton of different ways to stay organized—you need to go with the way that works best for you—but if you don't know where to start, hopefully this episode has given you some ideas.

Thanks for listening!

Links to the things we discussed this episode:

• monday.com
• Asana
• Trello

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Today's episode is sponsored by PodcastPage.io. PodcastPage is an intuitive website platform that will build a full website for your show that automatically updates using your podcast's RSS feed.

• PodcastPage.io

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Today, we walk through some of the ways you can use Google Trends and how to create content based on topics that people are already searching for.

Links to the things we discussed this episode:

• Google Trends

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Let me just state for the record that I am not a lawyer, this is not legal advice, and if you're looking to go further down this journey, you should seek actual legal counsel.

Links to the things we discussed this episode:

• Copyright in General (FAQ) | U.S. Copyright Office
• Trademark refusal: Title of a single creative work | USPTO

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

On this episode, we walk through how and why you should install GA4. It's pretty easy, but you don't want to get caught in July with no analytics...so do this today.

Links to the things we discussed this episode:

• Add a Google Analytics 4 property (to a site that already has Analytics) - Analytics Help

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

This week, I talk about what it costs to podcast.

I start with a pathway to podcast for free and then lay out the costs that I spend each month on podcasting, as well as the up-front gear costs for what I use --- just to illustrate what it could cost.

You can find my list of what I use to podcast at: gmp.fm/cost

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• MuckRack: Media Pitching Guide

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Podchaser Pro Features
• Podchaser

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• 71+ Essential Instagram Statistics for 2023 (Updated Data & Trends)
• TikTok Creator Fund Explained
• MrBeast claims “huge” YouTube Shorts change will force TikTok’s biggest stars to jump ship - Dexerto

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Watch this episode on YouTube

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

On the show, we talk about some of the advantages and challenges of running a show meant for a relatively small area.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

1. You're helping out those who have hearing loss
2. You'll be helping your own SEO results

Good deal, right?

On this episode, I discuss some of the podcast transcribing programs available right now, as well as the process I use to transcribe my shows.

Links to the things we discussed this episode:

• Transcribe Speech to Text | Rev
• Otter.ai - Voice Meeting Notes & Real-time Transcription
• Descript | All-in-one video editing, as easy as a doc.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

• Mastodon
• Post.News
• Hive Social

Well, a story from Gizmodo on Friday reported that German security blog Zerforschung discovered Hive Social has suffered a massive data leak. The social media platform shut their servers down last Thursday to prevent further access.

It appears we have hugged Hive Social to death and they weren't ready for prime time.

On this episode, we explore Mastodon, Post.News, Hive Social, and discuss why it's a good idea to sign up for these platforms even if you aren't sure you're going to use them (just don't use the same password on every site...ever).

Links to the things we discussed this episode:

• ⚠️ Warning: do not use Hive Social 👉🐝👈 - zerforschung
• Twitter Alternative Hive Finds Huge Data Breach,Goes Offline

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Watching Podcasts Generates Advertising Attentiveness Greater Than Linear TV; Advertiser Use Of Podcasts Soars To Record Levels / Westwood One

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Will the new Twitter actually be an improvement?

Is yelling at advertisers a good business model?

Will I get verified?

Tune in and hear all of my thoughts on the matter.

Links to the things we discussed this episode:

• Elon's Tweet About Verification
• Twitter 2.0: Our continued commitment to the public conversation

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Today, I discuss how to use HARO and some best practices for pitching yourself as a source. I also talk about some things that you should not do with HARO.

Links to the things we discussed this episode:

• Help A Reporter Out (HARO)

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Google Workspace Updates: New integrated email marketing tools for Gmail

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

ALSO - the new Good Morning, Inbox newsletter went out today. If you would like to sign up, go to: gmp.fm/news. This week, we talk about Contests, Sweepstakes, and Illegal Lotteries 😱. Sign up, today. Subscriptions are free forever for anyone who signs up before Jan. 3, 2023.

Links to the things we discussed this episode:

• IAB 2023 Outlook Survey — Ad Spend, Opportunities, and Strategies for Growth

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

See all of the episodes at GoodMorningPod.com.

My picks:

• New mic arms
• Focusrite Vocaster One
• Sony MDR-7506 Headphones
• Primacoustic London 8 Sound Panels
• Sweetwater Gift Card

Stocking Stuffers

• Nice headphone hanger ($8-$20)
• Cable ties ($8-$15)
• Foam bass traps ($15-$36)

Links to the things we discussed this episode:

• Culture Next: 2022 | Spotify Advertising

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Best Times for Thanksgiving Travel - Washington Post
• Podcast Listening Outlook: The Holidays - Podtrac
• Podcast Listeners Are Speeding Up In-Car Consumption. | Story | insideradio.com
• NuVoodoo Presents Results from Q1 Podcast Study

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Cision State of the Media 2022 Interactive

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Yep. That's the tool. Audio with static images.

Will it eventually be useful? Maybe. But as of right now it's going to take a lot of finagling to get it to work in a remotely okay way for podcasters. Maybe they'll give you the ability to upload audio, soon, and that would make it infinitely more effective. Until then, perhaps you'll find a good way to use it with your show.

Sign up for the all new Good Morning, Inbox! newsletter. This week, I share with you 32 actionable ways to grow your podcast's newsletter subscriber count. Check it out at gmp.fm/news.

Links to the things we discussed this episode:

• Instagram Adds Music for Static Images

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

This week, the guys talk about the new Twitter Blue verification program and what it could potentially mean for podcasters. So what do you think? Are you going to sign up?

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Calendly Appointment Scheduling Software
• How to set up an appointment schedule

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

A question I receive all the time is "how do I write a press release" and "who do I send my press release to." Today, we're going to take a high level look at podcast press releases. We will take a deeper look soon. But this should start to get you down the right direction.

If you have questions for the show, send a message to podinbox.com/gmp.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Your sponsor is not going to give you more money because you talk longer. They're going to give you more money when your ads sell their product. When you go long, people tune out.

On this episode, I give you a way to have your ad-lib'd spot and sell more stuff too.

The research quoted in this episode is from Bryan Barletta at Sounds Profitable. Link to the research below.

Intro credit to my 7-year-old. ❤️

Links to the things we discussed this episode:

• Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

The LinkedIn Insight Tag gives you all of that information and more. You simply install it on your website, and boom... tons of actionable insights to help you make better content for your listeners and find new audiences.

Take a listen to the episode and get started with the LinkedIn Insights Tag today. It's free.

Links to the things we discussed this episode:

• LinkedIn Insight Tag
• LinkedIn Campaign Manager

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

What does that mean for those hosting on Sounder and why we should all be diligent no matter what platform we're using to host — on today's episode of the all-new Good Morning, Podcasters!

Links to the things we discussed this episode:

• Captivate Podcast Hosting - Here's my podcast host of choice. (affiliate link) They're offering a special promotion for Sounder users. If you contact support and tell them you're switching from Sounder, they'll help you out.
• SanDisk 1TB Extreme SSD Backup Drive - These are the backup drives that I use to store the backups of all my shows.(affiliate link)
• FAQs - Sounder Hosting & Ad Platform Sunset
• Sunsetting the Sounder Podcasting Platform

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Links to the things we discussed this episode:

• Instagram's Twitter Post
• Instagram fixes outage that told millions their accounts were suspended - The Verge

Follow Us

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.