<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"><channel><atom:link href="https://feeds.captivate.fm/google-ads-for-service-businesses/" rel="self" type="application/rss+xml"/><title><![CDATA[Google Ads For Service Businesses]]></title><lastBuildDate>Tue, 01 Dec 2020 07:53:52 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2020 Ajay Dhunna]]></copyright><managingEditor>Ajay@PPCGuy.co.uk (Ajay Dhunna)</managingEditor><itunes:summary><![CDATA[The Google Ads For Service Businesses Podcast is just that. Creating Podcasts to help Service Businesses to generate leads, booking, enquiries, quotation requests, by using Google Ads. Google Ads, Formally known as Google Adwords) has over 3.2 Billion Searches Per Day. Who  ever searches on Google, maybe looking for products and services which your business provides. Each week, I will be covering various topics, starting off with the basics of how to getup your Google Ads account, to creating your first campaign, and optimizing your Google Ads like a pro.
If you are planning on using Google Ads to generate Leads for your business, or maybe you already have a Google Ads campaign running, but are not getting the amount of sales you deserve, or you are spending far too much in comparison to how many leads you are getting, or maybe the quality of the leads you are getting is not good, then this is the podcast to help you.
On some weeks I will also be covering other topics such as SEO, Facebook etc. Though most shows will be hosted by myself, I will occasionally also bring in guests, who specialize in other various forms of marketing.

Feel free to check out my website on www.ppcguy.co.uk or my linkedIn profile on https://www.linkedin.com/in/ajaydhunna/]]></itunes:summary><image><url>https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg</url><title>Google Ads For Service Businesses</title><link><![CDATA[https://google-ads-for-service-businesses.captivate.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><itunes:owner><itunes:name>Ajay Dhunna</itunes:name><itunes:email>Ajay@PPCGuy.co.uk</itunes:email></itunes:owner><itunes:author>Ajay Dhunna</itunes:author><description>The Google Ads For Service Businesses Podcast is just that. Creating Podcasts to help Service Businesses to generate leads, booking, enquiries, quotation requests, by using Google Ads. Google Ads, Formally known as Google Adwords) has over 3.2 Billion Searches Per Day. Who  ever searches on Google, maybe looking for products and services which your business provides. Each week, I will be covering various topics, starting off with the basics of how to getup your Google Ads account, to creating your first campaign, and optimizing your Google Ads like a pro.
If you are planning on using Google Ads to generate Leads for your business, or maybe you already have a Google Ads campaign running, but are not getting the amount of sales you deserve, or you are spending far too much in comparison to how many leads you are getting, or maybe the quality of the leads you are getting is not good, then this is the podcast to help you.
On some weeks I will also be covering other topics such as SEO, Facebook etc. Though most shows will be hosted by myself, I will occasionally also bring in guests, who specialize in other various forms of marketing.

Feel free to check out my website on www.ppcguy.co.uk or my linkedIn profile on https://www.linkedin.com/in/ajaydhunna/</description><link>https://google-ads-for-service-businesses.captivate.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Using Google Ads (Adwords) To Drive Leads, Booking & Quotations]]></itunes:subtitle><itunes:explicit>no</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"></itunes:category><itunes:category text="Education"><itunes:category text="Courses"/></itunes:category><item><title>How To Setup Call Recording in Google Ads &amp; How It Works [New Feature 2020]</title><itunes:title>How To Setup Call Recording in Google Ads &amp; How It Works [New Feature 2020]</itunes:title><description>Google Ads have released a new feature, Call Recording. Google Ads Call Recording allows you to phone record all calls that have come from your Google Ads campaigns, and then listen to them. This will help you to better understand how you can improve more of your phone calls, to sales, or improve customer service.
In this episode I go through with you the following:
What Call Recording is
How it works
Why you need call recording
Example of how this has worked to grow business for my clients
How to set up call recording
How to listen to the calls that have been recorded
Download My Free Google Ads Checklist By Visiting:
http://ppcEbook.com/  
Want help with your Google Ads? How about we jump onto a phone call? book a call by clicking the link below, and lets talk:
https://ajaydhunna.com/book/ (https://ajaydhunna.com/book/)
</description><content:encoded><![CDATA[<p><strong>Google Ads</strong> have released a new feature, <strong>Call Recording</strong>. Google Ads Call Recording allows you to phone record all calls that have come from your Google Ads campaigns, and then listen to them. This will help you to better understand how you can improve more of your phone calls, to sales, or improve customer service.</p><p>In this episode I go through with you the following:</p><ul><li>What Call Recording is</li><li>How it works</li><li>Why you need call recording</li><li>Example of how this has worked to grow business for my clients</li><li>How to set up call recording</li><li>How to listen to the calls that have been recorded</li></ul><p><strong>Download My Free Google Ads Checklist By Visiting</strong>:</p><p>http://ppcEbook.com/  </p><p><strong>Want help with your Google Ads? How about we jump onto a phone call? book a call by clicking the link below, and lets talk:</strong></p><p><a href="https://ajaydhunna.com/book/" rel="noopener noreferrer" target="_blank">https://ajaydhunna.com/book/</a></p>]]></content:encoded><link><![CDATA[https://ajaydhunna.com/how-to-setup-call-recording-in-google-ads-how-it-works-new-feature-2020/]]></link><guid isPermaLink="false">1602bde8-be84-4d5c-8524-53a7e7dba533</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Tue, 18 Aug 2020 11:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/e4b9c3fe-63dd-4a1e-a6fb-ade679d02a6d/call-recording-google-ads-adwords.mp3" length="23306800" type="audio/mpeg"/><itunes:duration>09:42</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:summary>Google Ads have released a new feature, Call Recording. Google Ads Call Recording allows you to phone record all calls that have come from your Google Ads campaigns, and then listen to them. This will help you to better understand how you can improve more of your phone calls, to sales, or improve customer service.
In this episode I go through with you the following:
What Call Recording is
How it works
Why you need call recording
Example of how this has worked to grow business for my clients
How to set up call recording
How to listen to the calls that have been recorded
Download My Free Google Ads Checklist By Visiting:
http://ppcEbook.com/  
Want help with your Google Ads? How about we jump onto a phone call? book a call by clicking the link below, and lets talk:
https://ajaydhunna.com/book/ (https://ajaydhunna.com/book/)</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item><item><title>How Do You Improve Your Quality Score In Google Ads | Increase Profits | Cut Costs</title><itunes:title>How Do You Improve Your Quality Score In Google Ads | Increase Profits | Cut Costs</itunes:title><description>One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But how do you improve your quality score (QS), and more so, what is a quality score in the first place? 
My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI
 
 
</description><content:encoded><![CDATA[<p>One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But <strong>how do you improve your quality score</strong> (QS), and more so, what is a quality score in the first place? </p><p>My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI</p><p> </p><p> </p>]]></content:encoded><link><![CDATA[https://ajaydhunna.com/how-do-you-improve-your-quality-score-in-google-ads-7-easy-steps/]]></link><guid isPermaLink="false">9e8a65ea-b024-4a14-8882-57dfc849de69</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Sun, 14 Jun 2020 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/085e9c6f-1b6d-4a75-9a26-5b7a8cccc8a2/audio3.mp3" length="6961470" type="audio/mpeg"/><itunes:duration>07:15</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:summary>One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But how do you improve your quality score (QS), and more so, what is a quality score in the first place? 
My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item><item><title>Corona Proof Your Digital Marketing (Google Ads &amp; SEO)</title><itunes:title>Corona Proof Your Digital Marketing (Google Ads &amp; SEO)</itunes:title><description>Businesses need to minimise the damage Covid-19 may be causing from a digital marketing perspective
Hundreds of businesses world-wide are being closed down.
More importantly Thousands of people will lose their jobs.
Are you really ready to throw that away, simply because the digital strategies you are using, no longer work during this Covid-19 pandemic we are going through.
Have a listen to possible options to consider for your paid ads campaigns such as Google Ads, as well as SEO. We also discuss new opportunities available to businesses.
The opportunities are there. We just have to think outside the box.
</description><content:encoded><![CDATA[<p>Businesses need to minimise the damage Covid-19 may be causing from a digital marketing perspective</p><p>Hundreds of businesses world-wide are being closed down.</p><p>More importantly Thousands of people will lose their jobs.</p><p>Are you really ready to throw that away, simply because the digital strategies you are using, no longer work during this Covid-19 pandemic we are going through.</p><p>Have a listen to possible options to consider for your paid ads campaigns such as Google Ads, as well as SEO. We also discuss new opportunities available to businesses.</p><p>The opportunities are there. We just have to think outside the box.</p>]]></content:encoded><link><![CDATA[https://google-ads-for-service-businesses.captivate.fm]]></link><guid isPermaLink="false">fc21f5bd-e791-4595-a1b1-9b8c949eb0cc</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Fri, 03 Apr 2020 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d23cd63c-58ae-4f4a-9f9e-b3118d51539b/corona-proof-your-digital-marketing-google-ads-ppc-seo.mp3" length="14563492" type="audio/mpeg"/><itunes:duration>15:09</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:summary>Businesses need to minimise the damage Covid-19 may be causing from a digital marketing perspective
Hundreds of businesses world-wide are being closed down.
More importantly Thousands of people will lose their jobs.
Are you really ready to throw that away, simply because the digital strategies you are using, no longer work during this Covid-19 pandemic we are going through.
Have a listen to possible options to consider for your paid ads campaigns such as Google Ads, as well as SEO. We also discuss new opportunities available to businesses.
The opportunities are there. We just have to think outside the box.</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item><item><title>How To Do Quick Keyword Research For Google Ads Using Uber Suggest</title><itunes:title>How To Do Quick Keyword Research For Google Ads Using Uber Suggest</itunes:title><description>Great thing is, no signups required, no credit card/billing details required.
At a later date we will discuss implementing keyword research via the Google’s own Keyword Planner tool, but that requires you to create an account. So this is an introduction to keyword research.
In this episode we discuss
What Keyword Research is
When do use it
How to use Uber Suggest, which is a tool co-founded by Neil Patel, to conduct your research
The power of Negative keywords
</description><content:encoded><![CDATA[<p><span style="color: black;">Great thing is, no signups required, no credit card/billing details required.</span></p><p><span style="color: black;">At a later date we will discuss implementing keyword research via the Google’s own Keyword Planner tool, but that requires you to create an account. So this is an introduction to keyword research.</span></p><ul><li><span style="color: black;">In this episode we discuss</span></li><li><span style="color: black;">What Keyword Research is</span></li><li><span style="color: black;">When do use it</span></li><li><span style="color: black;">How to use Uber Suggest, which is a tool co-founded by Neil Patel, to conduct your research</span></li><li><span style="color: black;">The power of Negative keywords</span></li></ul>]]></content:encoded><link><![CDATA[https://ppcguy.co.uk/how-to-do-quick-keyword-research-for-google-ads/]]></link><guid isPermaLink="false">8ee2e32b-bd58-4558-9ce1-25d7af1be563</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Fri, 20 Mar 2020 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/b338158f-00fd-4d33-9e1c-09337fc9f70f/podcast-5-quick-keyword-research.mp3" length="22908654" type="audio/mpeg"/><itunes:duration>29:08</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:summary>How To Use Uber Suggest to conduct quick keyword research, without the need for creating accounts, or entering your billing details. This episode will take a steps of keyword research at a beginners level</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item><item><title>Google Ads For Service Businesses</title><itunes:title>Google Ads For Service Businesses</itunes:title><description>The Google Ads For Service Businesses Podcast will deliver weekly episodes all based around Google Ads, more specifically, aimed at businesses that provide a Service, as opposed to selling items online. Services such as Lawyers, Dentists, Psychiatrists and so on. 
Go-on, sign up to my podcast, &quot;Google Ads For Service Businesses&quot;, Today
</description><content:encoded><![CDATA[<p>The<strong> Google Ads For Service Businesses</strong> Podcast will deliver weekly episodes all based around Google Ads, more specifically, aimed at businesses that provide a Service, as opposed to selling items online. Services such as Lawyers, Dentists, Psychiatrists and so on. </p><p>Go-on, <strong>sign up to my podcast</strong>, "Google Ads For Service Businesses", Today</p>]]></content:encoded><link><![CDATA[https://google-ads-for-service-businesses.captivate.fm]]></link><guid isPermaLink="false">255d5584-3485-43f4-8703-53b32e2df9d9</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Wed, 11 Mar 2020 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/17ebda8f-75ca-46bc-ba9a-1b19748af9e0/google-ads-podcast-servcie-businesses-trailer.mp3" length="1719814" type="audio/mpeg"/><itunes:duration>01:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>trailer</itunes:episodeType><itunes:summary>The Google Ads For Service Businesses Podcast will deliver weekly episodes all based around Google Ads, more specifically, aimed at businesses that provide a Service, as opposed to selling items online. Services such as Lawyers, Dentists, Psychiatrists and so on. 
Go-on, sign up to my podcast, &quot;Google Ads For Service Businesses&quot;, Today</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item><item><title>What is Google Ads (Adwords)?</title><itunes:title>What is Google Ads (Adwords)?</itunes:title><description>This is an introductory episode explaining what Google Ads is, and how it works in an easy to understand format.
Topics include:
Introduction to Ajay Dhunna, and his experience in digital marketing 
What is Google Ads (Adwords)?
Difference between Google Ads &amp;amp; SEO
Example Scenarios of how Google Ads Works
Why Google Ads
How Google Ads Works
</description><content:encoded><![CDATA[<p>This is an introductory episode explaining what Google Ads is, and how it works in an easy to understand format.</p><p>Topics include:</p><ul><li>Introduction to Ajay Dhunna, and his experience in digital marketing </li><li>What is Google Ads (Adwords)?</li><li>Difference between Google Ads &amp; SEO</li><li>Example Scenarios of how Google Ads Works</li><li>Why Google Ads</li><li>How Google Ads Works</li></ul>]]></content:encoded><link><![CDATA[https://ppcguy.co.uk/what-is-google-ads-formally-called-google-adwords/]]></link><guid isPermaLink="false">1e95a1e3-e056-43ee-91a7-fded72d8f546</guid><itunes:image href="https://artwork.captivate.fm/d2c31d39-5271-46cd-a2ba-474b46eed83b/Goole-ads-service-business-podcast-ajay-dhunna-3.jpg"/><dc:creator><![CDATA[Ajay Dhunna]]></dc:creator><pubDate>Mon, 09 Mar 2020 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/4ae8faf4-3c13-4fbd-8f21-a0fb9e3ca4d8/podcast-final-v7.mp3" length="31642246" type="audio/mpeg"/><itunes:duration>32:57</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:summary>A beginners guide to What Is Google Ads (Formally known as Google Adwords) how its different to SEO/Facebook etc, and how it works, for Services based businesses.</itunes:summary><itunes:author>Ajay Dhunna</itunes:author></item></channel></rss>