Victoria argues the real opportunity is playing the long game in premium markets by building what customers really want not just shipping what we produce, with fast-growing potential in functional foods and targeted nutrition as consumer needs shift toward “food as medicine” and nutrient-dense products.

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Show Notes

In this episode, Katie speaks with Dr. Victoria Hatton, CEO of FoodHQ, in a deep dive into the ‘commodity versus premium’ debate currently facing New Zealand’s food and fibre sector.

Victoria shares insights from her extensive career to explain why New Zealand remains stuck in a volume-driven operating system despite our world-class reputation.

The Commodity Operating System

A key tension exists: New Zealand is a premium country operating on a 100-year-old commodity system. Victoria argues that our recent export growth has come from added volume, not added value. As long as farmers remain price-takers feeding a bulk ingredient engine (like milk powder), we remain vulnerable to competitors who can simply produce it cheaper.

The Long Game in Premium Markets

Shifting to premium isn’t a quick fix; it requires ‘dogged determination’. Victoria cites Quality New Zealand in India as an example of a 10-year journey to build a market. She highlights the need for empathy for the customer - understanding exactly what they want rather than just shipping what we produce.

Functional Foods and the Future Consumer

The consumer of 2030 isn't just looking for "milk" or "meat." There is a massive opportunity in:

• Functional Foods: High-protein whey, amino acids for skincare, and "food as medicine."
• Targeted Nutrition: Serving an aging population or consumers on GLP-1 (weight-loss) medications who want smaller, highly nutrient-dense portions.

Traceability: Data as Your Best Marketing Tool

While measuring on-farm metrics can feel like a political burden, Victoria views it as the proof of provenance. Consistent, scientifically robust data is what allows New Zealand to tell a unified story at the trade table. It’s the difference between a "clean green" claim and a proven, high-value brand.

Capturing Your Fair Share

The conversation addresses the frustration that value isn't always returned to the farm gate. Victoria points to direct-to-consumer success stories like Hamish Best (beef and lamb) and Honest Wolf (wool) as examples of how producers can bypass processors to capture premium margins.

The Risk of Staying Volume-Focused

Relying on volume carries significant risks:

• Economic Vulnerability: Dependence on volatile commodity prices.
• Market Access: Global regulations are hardwiring sustainability into import rules.
• Social License: The risk of asking too much of our land and water for a low-margin return.

Final Advice: Don’t Fear the Measure

Victoria’s parting message to farmers is one of optimism: "Don’t be afraid to measure and record what you’re doing." Measurement is a cheap way to market your product, benchmark your greatness, and ensure the New Zealand story remains credible on the world stage.

Drawing on a decade of hands‑on experience, Ben explains the role of Catchment Communities Aotearoa in connecting more than 200 catchment groups nationwide, sharing knowledge, and giving farmers a stronger collective voice.

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Show Notes:

In this episode, Katie speaks with North Canterbury farmer, and chair of the Hurunui District Landcare Group, Ben Ensor, about the role of catchment groups and the work of Catchment Communities Aotearoa (CCA).

Ben shares insights from his experience farming in Cheviot and his involvement in catchment groups over the past decade. The conversation explores how farmer-led collaboration is helping rural communities respond to environmental expectations, build confidence, and create meaningful change on the ground.

Farming in North Canterbury

Ben farms 1,400 hectares of hill country in Cheviot with his wife and daughter. Their sheep and beef operation runs Quarter-bred ewes and Angus cattle, with additional irrigated finishing land for livestock. While the farm is busy producing quality meat and livestock, Ben has also spent the past ten years heavily involved in catchment group initiatives that support environmental improvements and farmer collaboration.

How Catchment Groups Began

Ben’s involvement began with the Hurunui District Landcare Group, which formed around a decade ago in response to major regulatory changes affecting local farmers. Those changes highlighted the need for farmers to have a stronger voice in environmental discussions and policy decisions.

Catchment groups provided a platform for farmers to share their stories, communicate the good work already happening on farms, and better understand their environmental impacts. Over time, similar groups formed across New Zealand, leading to the creation of Catchment Communities Aotearoa to represent them nationally.

What Catchment Communities Aotearoa Does

CCA acts as a national body connecting catchment groups and giving them a stronger collective voice. Today the organisation represents around 220 catchment groups covering approximately 12 million hectares across New Zealand.

Rather than directing how individual groups operate, CCA focuses on supporting them through coordination, sharing resources, and helping connect communities facing similar challenges. This national platform also allows catchment groups to engage more effectively with government, regional councils, and other stakeholders.

Supporting Farmers and Building Confidence

One of the biggest impacts of catchment groups has been improving farmer confidence. Over recent years, farmers have faced increasing environmental regulation, social pressure, and uncertainty about what changes were required on their farms.

Catchment groups bring communities together to better understand environmental expectations, explore solutions, and support each other through change. This collaborative approach helps farmers take practical action such as improving riparian management, planting, fencing waterways, or establishing wetlands.

While environmental improvements like water quality take time to measure, Ben says the visible progress in on-farm actions and community engagement has already been significant.

Looking Ahead for Catchment Groups

Catchment groups have grown rapidly, but they are entering a new phase. Some government funding that helped establish groups during the COVID recovery period is reducing, meaning groups must adapt to operate with more sustainable funding models.

Despite these challenges, Ben believes catchment groups remain in a strong position because they are built on community leadership. Their grassroots approach ensures solutions are locally relevant and widely supported.

Key Takeaway

For Ben, success in the coming years will mean catchment groups being recognised as trusted partners in environmental improvement. By empowering farmers and communities to work together, catchment groups have the potential to deliver lasting environmental progress while maintaining strong, resilient farming businesses.

Conan discusses balancing farm profitability with environmental resilience, and how better grazing management and soil biology can lift long‑term performance.

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Show Notes:

From Farm Life to Consulting and Back

Conan’s career has spanned hands-on farming, environmental engineering, and consultancy. Growing up on a South Canterbury sheep and beef farm, he initially explored other career paths before returning to agriculture. Through his consultancy, Conan supports farmers nationwide, focusing on business strategy, soil health, agronomy, and grazing management. His experiences highlight the value of informed decision-making, patience, and long-term planning in farming.

Profitability as a Foundation for Environmental and Community Health

A central theme of the discussion is that profitable farms create opportunities for environmental stewardship and thriving rural communities. Conan emphasises that financial performance and ecological function are closely linked. By understanding the ecological limits of a farm and improving soil health, farmers can increase land productivity, reduce input costs, and build long-term resilience. He stresses that these improvements take time but yield compounding benefits similar to investing in a savings account.

Soil Health: The Overlooked Asset

Conan explains why soil biology has historically been undervalued in New Zealand. Unlike minerals, soil biology is complex and difficult to measure or commercialise. Many farmers have been cautious due to past ‘quick-fix’ solutions that failed. However, knowledge is growing rapidly, and managing soils as a dynamic, living system can enhance profitability, water retention, pasture growth, and carbon storage.

Practical Opportunities for Farmers

Conan identifies key areas where farmers can make meaningful improvements today:

1. Grazing management – optimising how stock graze pastures improves soil biology, pasture growth, and profitability.
2. Soil biology and carbon storage – building soil health increases productivity and supports climate resilience.
3. Organic farming – potential for higher profitability with lower inputs.
4. Social media and knowledge sharing – building personal and farm brands can create alternative revenue streams, partnerships, and market opportunities.

Mindset and Collaboration

A recurring barrier Conan sees is mindset. Limiting beliefs about markets, regulation, or conventional practices can prevent farmers from embracing new opportunities. Supporting one another, remaining curious, and learning from diverse experiences are essential for personal and farm growth. Collaboration and openness to innovation are critical to building resilient farm systems.

Key Takeaway

Conan’s advice for farmers is to stay curious, continually learn, and explore new ideas. By combining profitable management, strong soil health, and community support, farmers can develop resilient systems that sustain both people and the land for generations to come.

Leon shares how the technology is delivering promising results and offers a cost‑effective alternative to traditional treatments for dairy systems. For farmers and growers interested in practical innovation and reduced antimicrobial reliance, this episode offers compelling insights into the future of animal health and welfare.

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Show Notes:

In this episode of Growing Our Future, host Katie sits down with Leon Spurrell, founder and agri-innovator, to discuss a pioneering implant technology that could change how farmers approach udder health and longevity in dairy cows. Developed through extensive research and supported by Lincoln University trials, the implant offers a sustainable alternative to antibiotics - extending cow lifespans, improving productivity, and leaving no residue in milk.

A New Frontier in Udder Health

Leon explains how his team’s implant technology helps prevent mastitis by strengthening the cow’s natural defences rather than relying on antibiotics or teat sealants. The goal is simple yet ambitious - to help cows stay in the herd for several extra lactations while maintaining milk quality and animal welfare.

Early trials have shown strong results. “We’ve seen implants still working beautifully after two years,” Leon says. “If we can extend a cow’s life by a couple of lactations without antibiotics, that’s a win for everyone - farmers, processors, and consumers.”

Backed by Research and Farmer Feedback

Independent studies with Lincoln University have confirmed promising levels of activity in the implants, validating their performance under New Zealand conditions. Farmers involved in early trials have also been enthusiastic, describing the results as “game-changing” and the costs surprisingly low - around $120 per cow.

With production currently spread across the United States, Canada, and China, Leon hopes to bring full-scale manufacturing home to New Zealand. “We’ve got the capability now,” he says. “If we find the right partner, we can produce everything locally.”

Innovation with Global Potential

While initially designed for dairy cows, the implant’s benefits may extend further. Leon, who even trialled it on himself for joint inflammation, says the technology shows promise in reducing inflammation and improving metabolic function. “It’s working beautifully,” he laughs. “It could have applications beyond animal health - maybe even for people.”

As demand grows, automation and robotics are being integrated into production to ensure scalability while maintaining quality. Leon stresses the importance of partnering with organisations committed to reducing antimicrobial use and supporting sustainable farming systems worldwide.

Overcoming Industry Barriers

Despite the strong potential, Leon acknowledges that disruption comes with resistance. “The biggest barrier will be existing players in the industry,” he says. “But innovation has to move forward. My goal is to get this technology into the world - not to see it shelved.”

He believes that collaboration, transparency, and a focus on shared value will be key to success. “If more people benefit from it, then we’re winning,” he concludes.

Key Takeaway

Leon Spurrell’s work highlights how farmer-led innovation can deliver practical, science-backed solutions for animal health and sustainability. His vision - reducing antibiotics, extending productivity, and improving welfare - reflects the future of responsible, resilient dairy farming.

In this episode of Growing Our Future, Katie Rodwell speaks with Hawkes Bay farmer Marcus Peacock who shares his hands-on experience with Halter’s technology for beef systems. From calmer, better-performing stock to smarter pasture management and real-time decision-making, Marcus explains how digital tools have freed him from routine constraints, boosted productivity, and restored enjoyment to farming.

Packed with practical insights on training, data use, and ROI, this conversation is a must-listen for farmers looking for technology solutions to unlock efficiency.

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Show Notes:

Training and Adapting to Virtual Fencing

Marcus explains that the collars themselves are straightforward, and the cattle adapt remarkably quickly. While the human learning curve is often bigger than the animals’, he describes training mobs in just a few days, including young stock. Even dairy-beef crosses and bulls prove easy to manage once temperament settles under consistent feeding and routine. For Marcus, virtual fencing removes many of the frustrations associated with break-feeding, fencing failures, and time-consuming stock shifts.

Changing Temperament and Stock Behaviour

One of the most striking differences Marcus sees is the behavioural shift. Well-fed animals, moved twice daily and kept in consistent groups, develop calmer temperaments and more uniform performance. He compares it to a dormitory where everyone becomes part of the same team. The system helps reduce stress events, maintain consistency and, in his view, even makes intensive systems workable for classes like bulls.

Restoring Time, Reducing Stress, and Improving Decision-Making

Virtual fencing has fundamentally changed Marcus’ daily rhythm. Instead of driving around checking breaks or repairing wires, stock movements now take minutes. Decisions can be made in real time using accurate pasture and animal data rather than assumptions. With fewer firefighting tasks and more confidence in what’s happening remotely, Marcus has found more enjoyment in farming than at any point in his career. He describes it as taking the subconscious weight of constant management off his shoulders.

Pasture Insight Through Live Data

The technology’s ability to measure growth rates, track grazing pressure, and analyse pasture quality has been a major advantage. Satellite-based pasture readings allow Marcus to understand growth trends, react to weather changes, and fine-tune rotations. By pairing these insights with rumination and grazing behaviour, he is now exploring new pasture species and feed strategies tailored to Wagyu performance targets, something he believes will only accelerate as AI tools evolve.

Animal Health Monitoring and On-Farm Observation

While some farmers worry that less time on-foot could lead to reduced observation, Marcus finds the opposite. The system highlights early signs of health issues by tracking drops in rumination or changes in behaviour, allowing intervention before problems escalate. With no fences to open or relocate, he can move through mobs easily and still maintain practical stockmanship.

Cost, Value, and Return on Investment

Although virtual fencing represents a significant investment, Marcus sees strong returns through increased productivity, reduced labour, fewer repairs, and better utilisation of feed. For his system, the annual cost per hectare is outweighed by gains in liveweight production and time savings. He believes success relies on fully embracing the technology and adjusting farm practice, rather than treating it as a plug-in tool.

Key Takeaway

Marcus’s experience shows how virtual fencing can free farmers from routine constraints, improve stock performance, and strengthen decision-making. With accurate data, calm animals and flexible grazing, the technology offers a genuine shift toward smarter, more enjoyable farming.

Growing up immersed in the practical challenges of farming gave Craig an intuitive sense of where technology could make a real difference, and when combined with his engineering experience at Rocket Lab, sparked his mission to bring cutting-edge innovation to agriculture.

Craig shares how Halter’s virtual fencing technology is transforming grazing management, improving labour efficiency, and helping farmers work smarter, not harder.

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Show Notes:

From Farm Kid to Agri-Tech Founder

Craig reflects on how his upbringing on a Waikato dairy farm shaped his problem-solving mindset. He explains how early exposure to machinery, animal behaviour, and day-to-day farm challenges gave him an intuitive understanding of where technology could make a difference. His engineering background and time at Rocket Lab reinforced a belief that agriculture deserved the same level of technical ambition as other high-tech industries.

Building Technology That Truly Works on Farm

Craig outlines the challenges of creating both hardware and software that must perform reliably in tough farm environments. Developing the Halter collar required years of experimentation, farmer feedback, and iteration. He explains the tension between moving fast as a start-up and the need for robustness, animal safety, and trust. Craig also shares why having engineers, designers, and farmers working side-by-side has been critical to building a product that genuinely fits into the real rhythms of farming.

Rethinking Farm Efficiency Through Virtual Fencing

Craig and Katie discuss how virtual fencing is reshaping grazing management and labour efficiency. Craig explains how farmers are using Halter to create more precise feed allocation, shift mobs without extra labour, and respond to conditions in real time. He shares examples of farms improving pasture utilisation, reducing stress for staff, and freeing up time for more strategic tasks. The technology, he notes, isn’t about replacing people but helping them work smarter.

Culture, Curiosity, and the Realities of Scaling

Craig talks openly about the challenges of rapid growth, including hiring at pace, building systems, and maintaining strong culture. He emphasises curiosity as a core value at Halter and a key ingredient for innovation in agriculture more broadly. Craig also reflects on what it means to lead when everything is changing quickly, how he approaches uncertainty, and why surrounding yourself with honest, capable people matters.

Looking Ahead: Future Opportunities for Agri-Tech

Craig shares his optimism for the future of agri-tech in New Zealand. He sees opportunities for more automation, better data-driven decision-making, and tools that improve both productivity and wellbeing. He encourages farmers to stay open to new ideas and to see technology as a partner in navigating the challenges ahead.

Key Takeaway

Innovation flourishes when deep industry understanding meets bold thinking. Craig’s journey with Halter shows how practical technology, grounded in real on-farm needs, can help farmers work more efficiently while shaping a more resilient future for the sector.

In this episode, host Katie Rodwell speaks with Brendan O’Connell, CEO of AgriTech New Zealand, about what agri-tech really means, how it is being adopted across farming systems, and the opportunities for New Zealand to become a global leader in agricultural innovation.

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Show Notes:

What is AgriTech?

Agri-tech is more than just physical machinery on-farm. Brendan explains that it covers physical, digital, and biological solutions that support land-based farming, from livestock and horticulture to viticulture and arable systems. This includes everything from electric fencing and animal ID tools to robotics, pasture measurement apps, and business management software.

Tangible Benefits on Farm

Agri-tech empowers farmers with new levels of insight and control. Tools like Halter and pasture measurement technology can lift productivity, reduce labour demands, and improve decision-making. Beyond efficiency gains, these innovations free up time for farmers to focus on strategy, family, and quality of life. Agri-tech also enables farmers to see variability in land or stock performance that might otherwise remain hidden.

Barriers to Adoption

Despite the opportunities, adoption is not without challenges. Brendan identifies affordability, integration, and fit-for-purpose design as the key barriers. Farmers often face frustration when technologies don’t communicate with one another, though integration is improving rapidly. Large players like Fonterra are now pushing for better interoperability to reduce compliance burdens and unlock more value from data sharing.

Data as a Source of Value

Data is becoming the new “fuel” of agriculture - essential for proving sustainability claims, capturing value in global markets, and supporting premium contracts. Brendan emphasises that while agri-tech creates value across the supply chain, farmers must also see tangible benefits at the farm gate through improved profitability, contracts, and potential new ways of sharing value.

New Zealand’s AgriTech Advantage

New Zealand is well positioned to lead in this space. Farmers are naturally innovative and pragmatic, and the sector has already produced global successes like Gallagher and Halter. Brendan believes agri-tech could one day contribute more to the economy than the dairy sector, with opportunities for New Zealand to create world-leading solutions in horticulture, aquaculture, and beyond.

Key takeaway

Agri-tech is not about replacing farmers’ knowledge but supercharging it with tools, data, and insights. With growing global demand for sustainable food systems, New Zealand has both the capability and appetite to make agri-tech a cornerstone of its agricultural future.

This episode wraps up the year with optimism for the future as they discuss opportunities ahead, especially with on farm efficiencies and agri tech.

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Show Notes:

In this special end-of-year episode, Blake and Katie look back on a busy 2024 for food and fibre, discuss the key themes that emerged from conversations with farmers and industry leaders, and share what they’re looking forward to in 2025. From farmer resilience and market shifts to the role of teamwork in good business, this episode wraps up the year with honest reflections and optimism for the future.

A Year of Rapid Change in Food and Fibre

Blake and Katie open by acknowledging how turbulent the past year has been across the rural sector. Policy shifts, fluctuating markets and a challenging operating environment have shaped decision-making on farm and prompted farmers to rethink aspects of their business. Despite that volatility, both hosts heard strong examples of farmers adapting, up-skilling and staying focused on what they can control.

Leadership and Learning Through Conversation

One of the standout themes for Blake this year has been the value of conversation. Through interviewing a range of guests, he’s noticed that many of the most effective operators share a commitment to listening, asking questions and continually learning. Katie agrees, reflecting on how different perspectives from across the value chain have broadened her thinking and highlighted the importance of open dialogue during change.

The Power of Diverse Voices

Katie’s highlight has been the number of younger and emerging leaders stepping forward. Whether through Future Farmers NZ, Nuffield scholars or on-farm innovators, she’s encouraged by the energy and purpose coming from the next generation. Both hosts note that having a mix of ages, backgrounds and roles at the table leads to better decisions and a more resilient sector.

Taking a Team Approach

Another recurring insight is the strength that comes from teamwork. Guests repeatedly emphasised the importance of bringing partners, staff, advisers and family along for the journey. Blake notes that the most successful farm businesses are not solo efforts; they’re built on clear communication, shared goals and backing each other through the tough periods.

Opportunities on the Horizon

Looking ahead, Blake is optimistic about the opportunities in front of New Zealand farmers. Market signals continue to evolve, and while pressure remains, he believes the sector is well-positioned to capture value through efficiency, quality and strong relationships with consumers and processors. Katie adds that she’s excited to keep telling stories of innovation and progress, especially as agri-tech solutions become more accessible and farmers look for tools that support better decision-making.

Appreciating the Rural Community

Both hosts close by acknowledging the privilege of sitting down with so many farmers and sector leaders throughout the year. The generosity, honesty and passion of the rural community continue to inspire them. They express their thanks to listeners for tuning in, sharing feedback and helping shape the direction of the podcast.

Key Takeaway

Despite a challenging year, there is strong momentum across the sector. Farmers are adapting, collaborating and exploring new opportunities, and the conversations throughout 2024 show a community committed to continuous improvement and long-term resilience.

In this episode, Scott introduces the new “New Zealand Grown Grains Mark,” designed to boost local grain awareness and support growers. By connecting people across the sector, turning research into practical solutions, and supporting local grain, FAR is making sure arable farming stays at the heart of a strong and sustainable food system.

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Show Notes:

Building Connections Across Sectors

Scott highlights the importance of collaboration and information-sharing in supporting on-farm change. Many farmers are looking to diversify or explore new opportunities but lack the networks to connect into other sectors like horticulture. FAR is helping bridge these gaps by building knowledge pathways and creating access to trusted people and data, ensuring farmers can make informed decisions about future systems.

Adapting to Climate Volatility

With increasing climate variability and severe weather events, FAR is helping growers adapt through practical, research-backed strategies. Scott discusses how the organisation draws from its extensive research back catalogue to provide relevant, timely insights - whether it’s managing water use during droughts or establishing crops after wet winters. By linking local data with regional recovery efforts, FAR supports growers to get back on their feet and build resilience for the future.

Balancing Environmental Expectations and Profitability

Environmental and market expectations are growing - from residue limits and chemical exclusions to broader social licence concerns. FAR plays a key role in helping farmers navigate these pressures through science and collaboration. Projects like A Lighter Touch, co-funded by MPI, explore lower-impact cropping systems that maintain profitability while reducing environmental footprints.

Introducing the New Zealand Grown Grains Mark

Scott also introduces the newly launched New Zealand Grown Grains Mark, a brand helping consumers identify products made with locally grown grains. With only 40% of the country’s milling wheat produced domestically, the mark aims to raise awareness, support local growers, and give consumers confidence in buying New Zealand grain. Early industry response has been positive, with the first products already carrying the mark.

Looking Ahead with Optimism

Despite current challenges, Scott remains optimistic about the arable sector’s future. Its diverse systems, technical capability, and integration with livestock create a strong foundation for growth. He sees New Zealand’s farmers as adaptable, skilled, and well-positioned to seize new opportunities as they emerge.

Key Takeaway

New Zealand’s arable sector is built on diversity, collaboration, and innovation. By strengthening sector connections, applying research to real-world challenges, and championing local grain production, FAR is helping ensure that arable farming remains a cornerstone of a resilient and sustainable food

In this episode of Growing Our Future, Blake Holgate sits down with Kate Scott, Chief Executive of Horticulture New Zealand, to explore the sector’s progress, resilience after recent weather events, and the strategic challenges ahead. From the Aotearoa Horticulture Action Plan to labour shortages and diversification opportunities, this conversation looks at what’s shaping the future of horticulture.

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Show Notes

New Zealand’s horticulture sector continues to grow in value and ambition, contributing billions to the economy and employing tens of thousands nationwide.

In this episode of Growing Our Future, host Blake Holgate speaks with Kate Scott, Chief Executive of Horticulture New Zealand, about the sector’s progress, challenges, and the opportunities shaping its next chapter.

A Strong Yet Complex Sector

The horticulture industry remains one of New Zealand’s most resilient performers, with export growth driven by success stories like kiwifruit and wine. But Kate notes a mixed picture, with some crops still recovering from recent weather events and profitability pressures. Despite this, she says the sector remains optimistic - grounded in innovation, adaptability, and a shared commitment to sustainable growth.

Resilience and Recovery

Following Cyclone Gabrielle and flooding in Nelson Tasman, growers have shown remarkable resilience. Kate highlights the industry’s ability to collaborate, share lessons, and rebuild stronger, noting that this collective approach will be crucial as extreme weather events become more common.

Strategic Challenges Ahead

Kate points to rising input costs, access to energy, and infrastructure as key hurdles — especially for indoor growers reliant on gas. She emphasises the need for long-term planning to ensure affordable, sustainable energy options and smarter regulatory settings that balance environmental and economic goals.

The Aotearoa Horticulture Action Plan

A major focus for Horticulture New Zealand is the Aotearoa Horticulture Action Plan, which aims to double the sector’s farm gate value by 2035. Built around five pillars; sustainability, value, people, Māori participation, and science - the plan provides a roadmap for collaboration across growers, industry groups, Māori agribusiness, and government.

Labour, Technology, and Succession

Labour remains a critical issue for growers, with shortages continuing across both seasonal and permanent roles. While automation is helping in pack-houses, Kate says more innovation is needed in the field. She also highlights the importance of creating clearer succession and ownership pathways to attract the next generation into horticulture.

Diversification for the Future

Kate sees diversification as a key strategy for resilience, both within horticulture and across the wider food and fibre sector. Integrating horticulture with livestock or mixed-farming systems can unlock efficiencies, strengthen land use, and provide new income streams. These diverse models, she says, will help shape a more resilient and sustainable future for New Zealand growers.

Key Takeaway

New Zealand horticulture stands at a pivotal point; optimistic but evolving. Collaboration, innovation, and forward planning will be essential to help growers remain profitable, sustainable, and well-positioned for the opportunities ahead.

They discuss ways farmers can share their stories with confidence, why understanding audiences matters, and what New Zealand can learn from international examples of agri-communication done well.

Tune in to learn how New Zealand farmers can strengthen trust, understanding and pride in the sector by sharing authentic, values-driven stories to ensure the industry’s future is not only productive, but also well-understood and respected.

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Show Notes:

Clear and compelling communication has never been more important in agriculture. In this episode, host Katie Rodwell sits down with Claire Taylor, agricultural communicator, journalist, and Nuffield farming scholar, to discuss how storytelling can help bridge the growing disconnect between farmers, consumers, and policymakers. Together they explore how farmers can share their stories with confidence, why understanding audiences matters, and what New Zealand can learn from international examples of agri-communication done well.

The Power of Connection Through Communication

Claire explains that communication isn’t just about conveying facts — it’s about connection. She believes that the future of farming depends on the sector’s ability to build understanding and trust beyond the farm gate. Farmers, she says, already have powerful stories to tell about stewardship, care for animals, and innovation; they just need to find the language and channels that resonate with their audiences.

From Journalist to Advocate: Claire’s Journey in Agri-Communication

Drawing on her background as a journalist and communicator, Claire shares how her passion for agriculture has shaped her career - from writing about farming issues to helping the sector find its collective voice. Her Nuffield scholarship took her around the world, where she studied how other countries connect their rural and urban communities through storytelling and public engagement.

What New Zealand Can Learn From Global Voices

Through her travels, Claire found that farmers overseas often face similar challenges - balancing productivity with perception. But she also discovered inspiring examples where strong communication strategies have built pride and public support for agriculture. She highlights how coordinated, authentic messaging can make a real difference in how food producers are valued and understood.

Practical Tips for Farmers to Share Their Story

Claire encourages farmers to start small - whether that’s a social media post, a farm open day, or simply talking with local school groups. She notes that the most impactful stories are those grounded in honesty and everyday experience. By focusing on shared values like care for animals, the environment, and community, farmers can help build a more informed and supportive public conversation about food and farming.

Key Takeaway

Communication is a powerful tool for shaping agriculture’s future. As Claire puts it, “If we don’t tell our own story, someone else will tell it for us.” By sharing authentic, values-driven stories, New Zealand farmers can strengthen trust, understanding, and pride in the sector - ensuring the industry’s future is not only productive, but also well-understood and respected.

In this episode of Growing Our Future, host Blake Holgate speaks with Philip Pryor, a business advisor, author and former psychologist who specialises in family business dynamics. Philip shares how rural families can navigate succession, manage conflict, and strengthen relationships across generations. He provides insights from his decades of experience working with farming families, offering practical tools to ensure both the farm and the family thrive for generations to come.

Philip believes it takes courage, honesty, and early action to keep both the family and the business strong. As Philip puts it, “Act early, face the issues, and have faith in your family. When you do, both the people and the farm will thrive.”

Philip reference’s his latest new book: Risking it all – the essential guide to navigating the challenges all family businesses face.

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Show Notes:

Family businesses are at the heart of New Zealand farming, but combining blood ties with business decisions can create unique challenges.

In this episode of Growing Our Future, host Blake Holgate speaks with Philip Pryor, a specialist in family business dynamics, about how rural families can navigate succession, manage conflict, and strengthen relationships across generations. Philip shares insights from his decades of experience working with farming families, offering practical tools to ensure both the farm and the family thrive for generations to come.

Start Early and Act with Intention

Philip emphasises that successful succession isn’t a single event, it’s a process that should begin long before a handover takes place. Families that start conversations early are better equipped to handle challenges around ownership, leadership, and lifestyle. Even informal discussions or simple notes can help clarify expectations and prevent misunderstandings down the track. “Write it down, even if it’s in the back of a notebook,” he advises.

Understanding the Fear Factor

Fear often underlies tension in family businesses, fear of losing control for one generation, or fear of being left out for the next. Philip encourages families to gently acknowledge these feelings, rather than bury them. In his experience, conversations that seem daunting often go far more smoothly than expected once they begin. If discussions stall, bringing in a neutral facilitator or mediator can help families move forward constructively.

The Strengths of Family Farming Businesses

Despite the challenges, Philip is quick to point out that the family business model remains one of New Zealand agriculture’s greatest strengths. Shared values, deep trust, and a willingness to work hard together create resilience that’s hard to match. “When there’s a crisis, family are the first to pull together,” he says. Long-term thinking, stewardship, and a sense of legacy underpin why most New Zealand farms remain family owned and operated.

Balancing Fairness and Feelings

Fairness is a recurring theme in farming families, particularly when dividing assets or managing expectations among siblings. Philip notes that perceived unfairness, not just financial imbalance, is often what leads to conflict. Transparent communication and recognising everyone’s emotional connection to the land are key. As one of his client stories shows, understanding and inclusion can matter more than equal financial outcomes.

Being the Best Generation

Philip challenges both generations to “be their best generation.” For the current owners, that means planning their next chapter and creating space for successors to lead. For the next generation, it’s about stepping up to the responsibilities of ownership and management. When both sides approach succession as a shared journey rather than a transaction, the result is stronger families and more sustainable farms.

Key Takeaway

Family is the backbone of New Zealand farming, but it takes courage, honesty, and early action to keep both the family and the business strong. As Philip puts it, “Act early, face the issues, and have faith in your family. When you do, both the people and the farm will thrive.”

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Show Notes:

What if New Zealand farmers could help feed the world with a protein source that is both sustainable and profitable?

Turning Lucerne into a High-Value Crop

Leaft Foods has developed technology to extract Rubisco protein - the most abundant protein on earth - from lucerne. For farmers, this means an alternative arable crop with reliable cash flow, nitrogen-fixing benefits, and efficiency in water use. Maury highlights how the system also produces valuable co-products, such as protein-optimised silage that supports milk production while reducing nitrous emissions, and a lucerne-based concentrate that can displace imported feeds like molasses and PKE.

Opportunities for Farmers

Arable farmers, in particular, are showing strong interest in lucerne as part of their crop rotations. With its environmental benefits and proven adaptability, lucerne fits naturally into existing farm systems while offering new revenue streams. Maury notes that the farmer partnerships they’ve built so far have been crucial in refining crop quality and ensuring Leaft’s system integrates seamlessly into New Zealand farming.

Meeting Global Protein Demand

Leaft’s first consumer product, ‘Leaft Blade’, is a concentrated protein drink aimed at high-performance athletes. With digestibility superior to whey and a rapid uptake, it provides athletes with an edge during training and competition. Beyond sports nutrition, the company is also developing a protein isolate for food manufacturers, with applications in baking and plant-based milks. Its ability to replace egg protein and improve plant milk nutrition positions it strongly in global markets.

Scaling Up for Impact

Commercialising such a breakthrough is not without challenges, but Maury and her team bring deep expertise in scaling food manufacturing. Their facilities are built with industrial-grade equipment designed for growth, and they are already exporting to the US with FDA approval. With carbon emissions 97% lower than global whey benchmarks and a zero-waste production system, Leaft Foods is proving that protein innovation can be both commercially viable and environmentally sound.

A Message of Optimism

Maury stresses that diversification is essential for the future of New Zealand farming. She encourages farmers to remain optimistic and open to opportunities, reminding listeners that the sector has the skills and creativity to move beyond traditional models and succeed in new, sustainable markets.

Key Takeaway:

Leaft Foods is showing how New Zealand farmers can diversify, reduce emissions, and tap into global demand for sustainable protein. By embracing innovation and new market opportunities, farmers can help shape a future where profitability and environmental responsibility go hand in hand.

In this episode of Growing Our Future, host Blake Holgate speaks with Wendy Paul, CEO of Growing Future Farmers to learn how the programme is equipping young people with practical skills, values, and confidence to succeed in agriculture.

Wendy explains how farmers can attract, support, and retain young talent, and why investing in people is not just good for business but also essential for succession planning and the wider rural community.

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Show notes:

The Challenge of Succession

New Zealand faces a looming wave of farm transitions, with billions in farm assets set to change hands. Wendy stresses that bringing young people into farming businesses isn’t only about filling labour gaps—it’s about succession, community resilience, and ensuring knowledge is passed between generations.

The Growing Future Farmers Model

The GFF programme places young people directly into farming businesses, providing hands-on training alongside mentoring and formal qualifications. Wendy highlights that the most successful placements are built on clear strategies, strong team cultures, and a commitment from farmers to nurture - not just employ - young people.

What Farmers Can Offer Young People

From Wendy’s perspective, farmers play a vital role as mentors. Beyond teaching stockman-ship and practical skills, they provide boundaries, life lessons, and a sense of belonging. For many young people, particularly those from urban backgrounds, being welcomed into a farm team can be life-changing.

Attracting and Retaining Talent

Wendy notes that young people want more than a pay cheque—they want to feel valued and supported. Farmers who create safe, respectful, and positive environments, while offering pathways for growth, are more likely to retain motivated staff. Opportunities for continued learning, community involvement, and access to modern technology are also key draw-cards.

Technology as a Game-Changer

Digital tools are reshaping farming, making the sector more appealing to young people who value flexibility and real-time data. Wendy sees technology as not only improving productivity but also changing perceptions of farming as a lifelong career.

Success Stories

From a fencing contractor who bought his first home before 25, to a young shearer who travelled to Mongolia with Rabobank’s support, Wendy shares stories of GFF graduates who have thrived well beyond the programme. These examples show the transformative impact of farmers who choose to invest in young people’s futures.

Key Takeaway

Bringing young people into farm businesses is about much more than meeting today’s labour needs—it’s about succession, community, and the future of New Zealand agriculture. By mentoring, supporting, and empowering the next generation, farmers can leave a lasting legacy for both their businesses and the industry as a whole.

Jodie’s research explored the values, mindsets, and practices of top-performing dairy farmers who are proving that profitability and sustainability can go hand in hand. She shares what she learned from speaking directly with farmers, the role of community and data in decision-making, and why values-driven leadership may be the key to the sector’s future.

Tune in to learn that profitability and sustainability are not opposing forces in dairy farming.

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Show notes:

Can dairy farmers be both highly profitable and environmentally sustainable?

Challenging Old Assumptions

For her Kellogg project, Jodie set out to test a common perception: that farmers can either focus on profitability or on environmental sustainability, but not both. By analysing DairyBase data and interviewing top-performing farmers, she discovered that the reality is very different. Farmers leading in both areas consistently operate from a clear set of values—particularly stewardship, resilience, and community connection.

Family, Community, and Succession

Across her interviews, one theme was clear: these were family-owned farms, often run by couples, where succession planning was seen less as a legal exercise and more as a responsibility to future generations. Strong community networks and a willingness to learn from others also stood out as common threads.

The Role of Data and Decision-Making

All of the farmers Jodie spoke with used DairyBase, not as a compliance tool, but as a way to benchmark, measure progress, and guide decisions. They emphasised the importance of credible, evidence-based information and expressed a desire for stronger partnerships between farmers and scientists to build trust in the data driving change.

From Research to Real Change

Jodie hopes her findings will encourage greater peer-to-peer learning, more opportunities for storytelling, and recognition of “values-led success” across the industry. She stresses that farmers don’t need blanket solutions or more regulation—they need good examples, support to share their journeys, and trust to adapt in ways that fit their businesses.

Reflections from Kellogg

Looking back on the Kellogg Rural Leadership Programme, Jodie describes it as a transformative six months of learning, reflection, and growth. The challenge of writing a 15,000-word report, the support of her cohort, and lessons in adaptive leadership have all left a lasting mark. She now applies many of these tools with her DairyNZ colleagues and is committed to building stronger leadership skills for the future.

Key Takeaway:

Profitability and sustainability are not opposing forces in dairy farming—they are two sides of the same coin, united by farmers’ values. By celebrating stewardship, sharing credible science, and supporting farmer-to-farmer learning, the sector can thrive both financially and environmentally.

She shares her reflections on the trip, what Singapore’s unified vision taught her, and why stronger connections across New Zealand’s value chain are key to a more resilient future.

Tune in to hear Laura talk about how New Zealand’s agri-sector has strength in its people and products—but to remain globally competitive, we must embrace collective ambition. “Status quo is not what’s going to save us.”

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Full show notes for this episode:

Farming and Leadership in Rangitikei

Laura farms 270 hectares near Marton with her husband, Richard, including 70 hectares of native bush. Alongside raising two young boys, she’s actively involved in industry leadership, serving as vice chair of Manawatū-Rangitikei Federated Farmers, a national meat and wool executive member, a Beef + Lamb Farmer Council rep, and part of the AgriZero collective. She also chairs the steering group for Connector, a new Rural Women NZ initiative supporting rural community wellbeing.

Why Singapore?

Laura was part of a cohort representing all parts of the food and fibre value chain—farmers, processors, investors, iwi, researchers—on a trip to Singapore, organised by Food HQ with support from ASB and AgriZero. The goal: immerse themselves in a market known for its innovation, strategic partnerships, and food security solutions.

A Culture of Cohesion

Laura was struck by Singapore’s collective mindset—“buy in or ship out”—which stands in stark contrast to what she sees in New Zealand’s fragmented agri-sector. With deep alignment across government, industry, and private investment, Singapore shows the power of unified effort. The trip highlighted for Laura the need to move beyond traditional, siloed thinking and toward genuine collaboration in New Zealand.

Opportunities for New Zealand

From coffee roasting to centralised food manufacturing and strategic export logistics, Singapore offered multiple examples of market innovation. Laura sees opportunities for New Zealand to pursue deeper partnerships, move beyond commodity exports, and embrace consumer-focused product development.

Applying the Lessons at Home

Laura hopes to bring back a spirit of proactive engagement—calling on farmers to connect more with the wider sector, contribute to change, and avoid “head in the sand” attitudes. Through her leadership roles, she’s committed to fostering open-mindedness, collaboration, and a willingness to evolve.

Key Takeaway

New Zealand’s agri-sector has strength in its people and products—but to remain globally competitive, it must embrace collective ambition. As Laura reminds us, “status quo is not what’s going to save us.”

In this episode of RaboTalk’s Growing Our Future, host Blake Holgate is joined by Marjan van Riel, Rabobank’s Global Lead of Climate and Sustainability, to unpack global sustainability trends, regulatory shifts, and value chain expectations. From decarbonisation and climate risk to consumer behaviour and technological innovation, this conversation highlights where the world is heading—and how New Zealand’s agri-sector is well positioned to respond.

Tune in to learn how New Zealand’s agri sector can turn sustainability into a lasting competitive advantage by focusing on both compliance and opportunity.

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They discuss how Future Farmers was formed, the importance of constructive cross-sector conversation, and how the group’s Statement of Hope is helping chart a positive path forward for policymakers and industry alike.

Tune in to learn how Future Farmers NZ brings diverse voices together around a shared purpose, to create momentum for change.

While Australia faces fewer regulatory pressures than New Zealand, similar market forces, climate concerns, and innovation needs are still in play. Anna shares insights into how Australian agriculture is responding to sustainability demands, what’s currently happening on farm, and where the sector is headed in the years to come.

From traditional breeding to cutting-edge genomic selection and methane-reducing genetics, this conversation covers the science, strategy, and future potential of herd improvement in New Zealand.

Join us to explore how genetics is shaping a more sustainable and productive future for dairy farming, driving efficiency, profitability, and environmental gains.

Geoff introduces a framework categorizing farm system changes as simple, complex, tactical, or strategic. Simple changes are low-risk and one-off, while complex ones require planning. Tactical shifts adjust production methods, whereas strategic changes redefine what is produced, such as switching from dairy to horticulture. Decision-making depends on mindset, system boundaries, and support networks, particularly for complex or strategic transitions.

Tune in to this engaging conversation to learn how both Blake and Geoff emphasize the importance of understanding the type of change a farmer is navigating before offering advice or support. They also highlight that for farmers facing big transitions, industry and government must invest in research and create viable options to support system-level change.

The key to a successful banking relationship is proactivity, transparency, and long-term planning. By building trust, understanding their financial position, and fostering a strong relationship with their bank, farmers can ensure their businesses remain resilient and well-positioned for future opportunities.

Tune in to this insightful discussion to learn how you can maximise the value of your banking relationship and set your farming business up for lasting success.

Tune in to hear more about how farmers can navigate these challenges and position themselves for success in an evolving climate landscape.

David shares insights on the project's goals, methods, and early results, emphasising the importance of practical, farmer-centric solutions for sustainability and climate adaptation. He is optimistic about the potential for New Zealand agriculture to lead in sustainability and underscores the importance of collaboration, communication, and a proactive approach to sustainability. David believes New Zealand farmers are already performing well on a global scale but must continue to adapt to meet evolving demands.

Tune in to learn how innovative soil health practices can shape the future of New Zealand agriculture.

Nick shares insights into global market trends and the opportunities for farmers to adapt and lead in sustainable agriculture.

Learn how connecting emissions reduction efforts to tangible benefits can empower New Zealand farmers for the future.

Neal shares what he learned from Nestlé, Mars, and major retailers driving the conversation around food production and environmental responsibility and provides his perspective on the future market expectations New Zealand farmers may face.

Jen suggests stagnation is not an option in the farming industry, especially in sheep farming. By embracing change and reframing sustainability as an opportunity rather than a burden, farmers can ensure the long-term viability of their businesses.

John Burke's story is a powerful example of how long-term commitment and strategic planning can lead to both environmental and economic benefits on the farm. His insights offer valuable guidance for any farmer looking to enhance nature values on their property.

From navigating regulatory landscapes to advocating for sustainable farming practices, this episode offers insights into the challenges and opportunities facing New Zealand farmers amidst evolving global trade policies.

Join us as we delve into the future of trade agreements and the pivotal role of sustainability in shaping the future of agriculture.

He talks about the practical approaches to sustainable farming, the challenges and triumphs of innovative soil management, and what New Zealand farming will look like in the future. Woody’s insights offer valuable lessons for farmers seeking to enhance soil health and build resilient farming systems.

Katie and Paul discuss embracing sustainability with an open mind. Paul emphasises the value of curiosity and exploration of new and old ideas on farms. This curiosity has led to a new venture, Hemprino, that Paul is involved with alongside two other farming families. Hempreno blends merino wool with hemp to create unique and sustainable knitwear. Paul discusses the challenges and opportunities of this direct-to-consumer business model.

If you're a New Zealand farmer or grower with a business idea, Paul encourages you to reach out and start exploring its potential!

Blake and Todd also discuss the voluntary Sustainability report Rabobank has submitted. This report covers Rabobank's broader approach to sustainability, focusing on environmental, economic, and social factors. Todd explains how the Sustainability report champions some of the great work Rabobank's clients and teams are doing to transition to more sustainable food production systems more broadly. Todd discusses the importance of collaboration across the agricultural supply chain in adopting sustainable practices. He underscores the role of Rabobank in supporting farmers and growers to adapt to changing environmental and market dynamics. Todd encourages listeners to focus on progress rather than perfection and emphasises the resilience and adaptability of New Zealand farmers and growers in navigating the complexities of climate change and sustainability.

Links to these reports can be found on the Rabobank New Zealand Website - Sustainable Farming | Rabobank NZ

Katie and Dr Anneline discuss how to effectively communicate the benefits of meat, dairy and fish in a world increasingly focused on alternative proteins. Dr Anneline helps us understand the factors that affect bioavailability and how much of our food is being absorbed to help farmers understand what they produce from a nutritional perspective. This episode emphasises that consumers still value delicious, high-quality food. By clearly communicating the benefits of whole animal protein and embracing their roles as stewards of nutrition, New Zealand farmers can continue to be a vital part of a healthy and sustainable food future.

New Zealand's agricultural sector has traditionally thrived on exports. Alex paints a picture of a potential future where this model evolves. Instead of solely focusing on exporting produce, New Zealand could develop, and license intellectual property related to cutting-edge food technologies. The road ahead isn't without its hurdles. Alex and Katie explore the challenges and decisions New Zealand needs to address, such as balancing embracing new technologies whilst maintaining export focus, creating a clear vision and strategy, navigating regulatory hurdles, access to funding to scale up innovations and collaborating with farmers in the food tech sector. This episode is a must-listen for anyone interested in the future of food, agriculture, and New Zealand's role in the global food system.

At the end of 2023 Fonterra announced a target of a 30% intensity reduction in on-farm emissions. This has potentially significant implications for NZ dairy farmers – which poses the question – what climate related actions are other global dairy companies undertaking – and how will this ultimately impact the competitiveness of NZ’s dairy sector. Blake and Richard delve into the complexities of measuring and achieving emission reductions across diverse farm systems (pasture-based vs. indoor) and company structures (cooperatives vs. private companies). While efficiency gains have played a role, new technologies may be needed to meet future targets. As the industry moves towards result-based incentives, data collection and reporting on farm emissions becomes increasingly important. Richard highlights the need for farmers to invest in this area and embrace change to position themselves for a sustainable future.

Katie and the Ropers discuss how shifting the focus of their farming practices has led to a surprising increase in profitability. By reducing cow numbers and improving feed utilisation they emphasise the feasibility of a modern dairy farm being both profitable and environmentally friendly. Expanding their farm to include a non-profit native tree nursery in recent years has been a greatly rewarding, fostering greater connection between the farm and the community and inspiring other farmers to do their own planting. Looking ahead, the Ropers have a vision for diverse and resilient dairy farm they can leave for future generations, and a community and industry transformed for the better. 

Katie and Tre' discuss how he got into this niche line of work, and how Regenerative Design Principals are changing the corporate world. Tre' outlines how management is a living system, and should be treated as such; how businesses across all sectors can learn from farming systems; and how to create more resilience in businesses through people. Tre' shares his journey teaching companies to embrace the principles of pasture, and gathering insights from nature to unlock business potential. As a thought leader in this space, he provides a unique, valuable insight into holistic business management.

Katie and Andy discuss how Wool Impact came to be, and where they are trying to steer the industry for the future. Andy outlines the hurdles kiwi farmers are facing in getting their wool out the farm gate for a fair price; the growing consumer awareness of the benefits of using wool; and the commercial businesses that are pushing back on synthetic fibres. Andy shares the positive legislation Wool Impact is advocating for, which is promoting wool as the fibre of choice. He encourages farmers to stick with wool production, sharing his vision for an innovative and profitable sector of the future.

Katie, Adam, and Laura discuss leaving the land in a better state for their children, their goal of a carbon-neutral farm, and managing the setbacks that come with farming. Laura shares her love for involving the birds and trees into their day-to-day operations; farming true to your values; letting data lead the way when planning for the future; and sustainability through people, the environment, and the business. Adam outlines their strategies for targeting better soil health; the performance they've seen since investing in the environment around them; and fostering pride and resilience throughout the rural community. Together, they look towards 2050, with the opportunity to support new generations of innovation and energy across the sector.

Katie and Wayne discuss the road which lead him AgriZero, the ambitions they have for this partnership, and tools they hope to deliver to farmers. Wayne outlines the investments they are making into exciting new technology; the growing role that market pressure is playing in this space; the competitive edge that this partnership gives New Zealand; and the results they are hoping to accomplish from this work. Wayne gives his perspective on the global and domestic future of agricultural emissions, and gives some practical, optimistic advice to farmers on taking control of new technology and information.

2023 was a year of uncertainty in the rural sector, and this was a common theme running through many of our episodes. Through this uncertainty, some of our guests have provided great insights into looking to the long term, and the value of having a strategy. The growing role of sustainability on farm has been reiterated by all our guests, but topics such as data, markets, risk, and the future were also a focus last year.

Blake and Katie touch on the power of a positive mindset, having resilience, and focusing on what is inside your control. There are so many changes happening across the industry, and with the right support these can create great opportunities. This episode wraps up with our hosts sharing their optimism for the future, and the value of the diversity and adaptability that the sector continues to show.

Thank you to everyone that tuned in from the tractor, the ute, or the office last year. The Rabobank Growing our future team hope you are having a safe and happy holidays, and we are looking forward to joining you in 2024.

Blake and Richard discuss the how the bank is approaching climate risk, what it is, and how it is likely to impact clients into the future. Richard outlines Rabobank's internal client evaluation tools, how sustainability ties into this evaluation; and the importance of starting transition-focused discussions. Richard highlights the need for collaboration between farmers, banks and stakeholders, and encourages everyone to get engaged in sustainability to continue taking steps towards the best possible farming systems.

Blake and Richard focus on strategic planning for farming businesses, through a discussion on creating sustainable growth; on-farm diversification and risk management; thinking like a CEO rather than a famer; and the importance of surrounding yourself with good people. Richard highlights the lessons he has learnt over his career, benefits of goal setting, and taking control of the business direction. His optimism on the future of New Zealand agriculture is obvious, emphasising the changing landscapes and many opportunities for growth.

Katie and Chelsea discuss her time at Feilding High School, and the Agribusiness in Schools program; the value of diverse work experience through university; the role of mentors as a young person; and the need for a better connection between the rural and urban sector from early childhood. Chelsea highlights the challenges being faced by Manawatu farmers, changing environmental trends, and the opportunities for diversification in farming. Chelsea sees a future with technology playing a greater role in farming, a diverse workforce, sustainability, and changing markets.

This episode focuses on James's role navigating sustainability, regulation, culture, and markets. Katie and James discuss his background growing up on a Waikato dairy farm and winning the New Zealand Young Farmer of the Year; the challenges he faces operating in such a physically and culturally diverse region; the growing demand for dairy products he is witnessing; and the perception of New Zealand dairy farmers across Asia. James shares his thoughts on the global future for New Zealand dairy, and the opportunities still to come.

This episode focuses on Craigmore's business drivers and focus, and with such a wide scope of sectors it is something that almost every farmer and grower can relate to. Katie and Reuben discuss Reubens background in the corporate, retail world and the lessons he's brought to the primary industry; the holistic, sustainable business model Craigmore has, which is setting them up for the future; how the investors see success and understand farming isn't an overnight win; and how the goals of the business influence their decisions on the ground. Reuben shares his thoughts on the biggest threats and opportunities that are facing commercial farms, orchards and forests in the future.

This episode focuses on Rhys regenerative farm trials compared to his conventionally run farms, and on using the data that comes out of it. Katie and Rhys discuss the benefits and quirks that come with publishing your farm data online; the difficult nature of adding value to food production; how he defines success; and what gets him out of bed each day. Rhys shares his insights about looking through all the noise, and what he sees the food and fibre sector looking like in 2050.

This episode focuses on the future of New Zealand agriculture, and on the young people who are moving into the sector. Blake and Cheyenne discuss the work she has done in the Food and Fibre Youth Network; the passion and skills she has seen coming through the next generation of farmers and rural professionals; how the industry can better attract talent from outside the sector; and the pathways for young people wanting to get into the primary industries.

This episode focuses on how we are giving opportunities to the young leaders in our sector and supporting them to thrive. Katie and Tim discuss Tim's on-farm sustainability journey; key learnings from his time as Young Farmer of the Year; what those within the agricultural sector can be doing to encourage young leaders; what young farmers can do to ensure they are well set up for a future that is changing frequently; and the value of mentors. Tim shares his thoughts on how the rural sector can continue to attract young people and what he sees the future looking like for the food and fibre sector.

This episode focuses on answering the big questions, including is it important for us to replant our marginal land, what is the best way to do that, and what benefits will we see from planting. Katie and Adam discuss Adam's on-farm sustainability journey and the drivers behind his passion for planting native trees; identifying marginal land and learning what to plant; challenges farmers face; the positive environmental outcomes; and generating income from planting natives. Adam shares his advice around planning, prepping, planting, and protecting your investment, and provides his perspective on the future of the biodiversity credit market.

Blake and Cristian discuss the key sustainability issues facing US farmers and growers, and their evolvement over the last 20 years; greenhouse gas emissions and their impact in the market; the role regulators play in emission and sustainability issues, the initiatives they're implementing, and whether compensation for farmers and growers changes along with modern requirements; and how farmers' operations and production levels may be impacted in the future. Cristian highlights how farmers are evolving their methods, including alternative land use, and the changes in consumer behaviours and expectations around sustainability and transparency. Cristian also shares his insights on the major risks and opportunities that sustainability represents to the US agriculture industry.

This episode focuses on understanding what is in your control as a farmer when it comes to on-farm emissions, and what levers or actions farmers have at their disposal now to help. Blake and Fraser discuss Fraser's farming career and current operation, when and how his on-farm sustainability journey began, and the drivers behind this journey; Fraser's key actions in addressing on-farm sustainability, especially in relation to nitrogen, feed and animal management, and electricity; and the Climate Change Ambassadors and step change programme. Fraser shares his vision for his farming operation for 2030, and the industry as a whole in thirty years' time.

Blake and Jeen discuss the nature and scale of the agricultural sector in the Netherlands; the Sustainable Dairy Value Chain; the key sustainability performance indicators within the supply chain and how they've been incentivised; current regulations being proposed and implemented, the drivers and potential impacts; the current airborne ammonium issue; and the targets and reduction requirements for GHG emissions set by the Dutch government. Jeen provides his insights on whether the Netherlands is looking to leverage sustainability as a competitive advantage in worldwide export markets, and the risks a country like New Zealand face continuing to export to the EU if sustainability issues are not sufficiently addressed.

Blake and Crawford discuss the key sustainability issues facing Australian farmers and growers; what roles the Australian government and regulators play in helping address these issues and how this influence could change in the future; Meat and Livestock Australia's 'Carbon Neutral by 2030' initiative; and how the industry and farmers are responding. Crawford provides his insights on how Australia is looking to leverage sustainability as a competitive advantage in the global markets, and the major risks and opportunities that sustainability represents to the Australian agriculture industry.

This episode focuses on the freshwater systems vital to our way of life, our environment, and our communities, and how Freshwater Farm Plans (FWFPs) benefit farmers, growers, and waterways. Katie and Kate discuss where we're currently at with FWFPs, what they'll look like, and when they'll need to be done; the importance of FWFPs to farm businesses; the difference between a certified FWFPs and an Integrated Farm Plan; what could be part of the mandatory requirements; and whether you should be taking any action before knowing what the regulations will look like. Kate also shares her thoughts on how FWFPs will evolve, and where to go to find more information.

Check out Landpro here.

This episode focuses on farmer resilience, talking through the issues of isolation and often-stressful nature of agriculture, with severe weather and volatile trading conditions which can put pressure on rural families. Katie and Toddy discuss the meaning of resilience, finding a positive mindset in tough situations, thinking critically instead of negatively, and controlling what's within your control. Toddy shares his top four resilience tips and what support is available to our rural communities.

Check out Home - Farmstrong - Live Well Farm Well and Rural Support Trust: Help and support for rural NZ (rural-support.org.nz) for resources, or free call or text 1737 any time to chat to someone.

This episode focuses on farm assurance programmes, and the opportunities to utilise these to add more value to the farming business beyond demonstrating to a global audience that we are operating to the sustainable and ethical standard expected. Blake and Nick discuss the New Zealand Farm Assurance Programme (NZFAP); the value farmers get from being involved in an accreditation programme; how farmers go about becoming accredited under NZFAP Plus; the future of farm accreditation programmes; and the role digitalisation can play in making participation easier for farmers. Nick also shares his key messages for farmers considering becoming a part of an assurance programme.

This episode focuses on integrated farm planning, and how to design and implement a plan that will add real value to your farming business. Blake and Erica discuss the changes that farm planning has seen in the last decade, the regulatory compliance elements farmers can expect to face, why it's important to consider an integrated approach, and the tools and support available for farmers through the process. Erica shares her thoughts on the role of digitalisation and how it could potentially assist farmers with more efficient, high quality, farm planning tools.

This episode focuses on how the significant amount of data farmers collect can be used in ways that provide genuine value to farming businesses. Blake and Gavin discuss the types of on-farm sustainability data farmers have available to them; the compliance and technology drivers behind the increase of this type of information being required; how farmers can source and access this information; and whether there is an over-reliance on data. Gavin explains the key metrics in the Fonterra Farm Insights Report and how various reports and insights can help farmers move towards becoming more efficient producers.

This episode focuses on trends and disruptions that are reshaping the insurance industry and scratches the surface of how climate change might change the future of insurance. Blake and Chris discuss the different types of risks we are facing, risk appetite, and the techniques to manage risk; how the insurance space is adapting to the new and changing risks presented by climate change and environmental disruptions; how insurers can share insights on climate change risk with their farmers so they can make better decisions for their businesses. Chris highlights how farmers can know what risks are insurable, the different aspects of insurance pricing, and what risks and trends he expects to see in the future.

This episode focuses on the role of rural communities and catchment groups in supporting farmers and growers to understand the environmental and social risks and opportunities relevant to their businesses. Blake and Mark discuss how Mark has gone about improving the sustainability performance of his own business; the Rangitīkei Rivers Catchment Collective, their evolution, how they perform, and the secret to their success; and the New Zealand Farm Assurance Programme Plus (NZFAP Plus). Mark shares the cost savings, future proofing and risk mitigation he has seen through the Catchment Collective and NZFAP Plus, the roles groups can play in the future success of farming in New Zealand, and how farmers can tap into other support provided by rural communities.

This episode focuses on the importance of extrapolating value, how data points will be used to evidence actions, and the need to be brave. Katie and Dave discuss NZ Merino's key customers and markets, and what they're asking of the company; some of the recent changes in the sector and how those translate on-farm; and how consumers, retail and brands are driving the demand for visibility and transparency. Dave outlines how NZ Merino is supporting their farmers and growers through the transition period as they focus more on sustainability, and the key challenges and barriers involved in driving change on farm. Dave also shares his perspective on what's next in terms of signals, and what farmers can do now to best position themselves in the future.

This episode focuses on transitioning to a low emissions future, and how FMCG companies, who rely heavily on the impact of their Scope 3 emissions, will support the transition while retaining production of quality, nutritious food. Katie and Lachlan discuss how focusing on reducing emissions can create better business outcomes; helping farmers move from brown to green and then greener; the practicalities of net carbon zero by 2050 business strategy; and the collaboration between sectors across the value chain. Lachlan highlights some of the trends being seen overseas around tools available for farmers, including tools outside of sustainable finance, and the role of education, and gives his view on what he thinks farming will look like in 2050.

This episode focuses on what ESG really means, how it is changing behaviours in business, and most importantly how it might impact New Zealand farmers and growers. Katie and Julia discuss risk management, social investment-on farm, the supply chain, greenwashing, and how agriculture globally is being impacted by ESG investing and whether it’s forcing changes to how we produce food. Julia outlines the importance of transparency, why enhanced and improved communication practices are vital for success in business, and shares advice on how to improve communication with people outside of the sector. And finally... egg-gate? 

Visit our website here Growing our future Podcast | Rabobank NZ. 

This episode focuses on improving the management of the environment in which farm systems operate and the main considerations farmers should think about when it comes to good environmental management on-farm. Blake and Roger discuss the wide range of environmental aspects relevant to farming systems, including biodiversity, water, nutrient, and carbon management, and how these aspects are connected; the key locations on-farm to focus environmental efforts; and the opportunities farmers have to establish bush areas and native plantings from scratch. Roger shares some tips on how to go about planning environmental enhancement on-farm, and where you can go to get more information specific to your farm.

Visit our website here Growing our future Podcast | Rabobank NZ.

Additional links: Tāne’s Tree Trust - https://www.tanestrees.org.nz/, Dairy NZ - https://www.dairynz.co.nz/ 

This episode focuses on how sustainability is influencing the red meat supply chain, and what this means for New Zealand farmers in relation to planning on-farm investments and farm system decisions. Justin and Blake discuss sustainability credentials expected from red meat producers, accountability of and access to consumer products, and supply chain net zero commitments in relation to expectations, opportunities and where biodiversity, water, and animal welfare fit in. Justin shares his thoughts on quality, price and availability of red meat, the success of New Zealand’s agricultural system, and the future demand of red meat in relation to New Zealand’s advantages and pace of change compared our competitors. 

Visit our website here Growing our future Podcast | Rabobank NZ

This episode focuses on examining the role of carbon within food production systems, specifically the ability to generate revenue from carbon, and the key factors that need to be considered when assessing how to incorporate carbon income within food production businesses. Dave and Blake discuss what the different options are for earning carbon credits under the ETS, what earning from sequestration outside of the ETS looks like, how you best determine what works for you, and what risks landowners face. Dave shares his thoughts on the future of the New Zealand timber market, how long farmers will be able to continue getting income from carbon credits and whether landowners are better off starting now or waiting to see how the space evolves in the next few years. 

Visit our website here Growing our future Podcast | Rabobank NZ. 

This episode focuses on the physical impacts of climate change, specific to New Zealand, how these changes will affect local farmers and growers now, and in the future, and what can be done to prepare for changes. Andy and Blake discuss the nature and scale of climatic changes, how much of the weather extremes we are experiencing can be attributed to man-made emissions of greenhouse gases, and how the consequences of climate changes will affect farmers and growers in New Zealand compared with the rest of the world. 

Visit our website here Growing our future Podcast | Rabobank NZ. 

This episode focuses on the influence that sustainability has on banks and capital markets, as well as how this flows through to impact New Zealand farmers and growers now and in the future. Lara and Blake discuss what sustainability means from the Banks perspective, possible future implications for borrowers, how banks can influence the sustainability performance of their clients, and what this all means for New Zealand’s agricultural sector as a whole.

Visit our website here Growing Our Future Podcast | Rabobank NZ.