Growth Collective

D2C E-Commerce with Dan Ben-Nun

Growth Collective — Thu, 17 Dec 2020 12:00:00 -0500

D2C Expert Dan Ben-Nun has a thrilling and extensive background in e-commerce, and in this episode he will take you through how he founded his own D2C brand, sold it to celebrity Marcus Limonis, and now is consulting other e-commerce brands on how to succeed in this ever-growing market.

In this episode Max and Dan discuss:

The start of Inkkas, Dan's mission focused D2C company [01:27]
The utilization of Shopify for Inkkas [03:20]
Tying a social cause to a for-profit business [06:20]
How channels change over time [09:54]
Selling your startup [12:29]
The roller coaster of startups [16:57]
Today's digital marketing strategy [20:05]
E-comm gearing up for Q4 [22:02]
E-comm email strategy [24:59]
Exponential growth of e-commerce [35:47]

Influencer Marketing with Eduardo Morales

Growth Collective — Wed, 18 Nov 2020 15:45:00 -0500

Ever been curious how to get this biggest bang for your buck with influencers? Find out how to source and work with influencers with the highest ROI on today's episode with Influencer Expert Eduardo Morales.

Topics discussed:

How Depop utilized influencers to grow [02:07]
How to measure the results of using influencer marketing [04:14]
How to operationalize the influencer process [06:25]
Engagement percentages that matter [07:44]
Economics behind influencers [09:11]
The best influencers to utilize [12:46]
Strategic approach to influencer marketing [16:50]
The art of the cold outreach [18:23]
Why influencer marketplaces aren't effective [22:03]

Holistic Marketing with Bentzi Rubin

Growth Collective — Wed, 11 Nov 2020 13:05:00 -0500

This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as:

Startups v. Corporations [02:23]
Explosion in number of marketing channels [05:51]
How to build a marketing team [10:49]
Cross-functional communication [12:53]
Importance of the website element in a marketing funnel [14:55]
Importance of diversifying your ad-spend platform [32:06]
Utilizing freelance experts [35:53]
Dangers of a false negative in paid search [38:56]

Lead Generation with Dan Shainker

Growth Collective — Wed, 30 Sep 2020 05:00:00 -0500

This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:

The overlap between legal and marketing [04:27]
Google's scaled advertiser program [06:26]
Google's Home Service Team [09:10]
Ad product stack for legal [10:14]
Best practices for law firms and other home service companies after the click or, after the call [12:22]
Offline conversion tracking [14:14]
How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
How to utilize smart bidding [19:05]
Rise in digital video for PPC advertising [22:54]
Advice for a starting out lead generation advertiser [25:24]

Brand Marketing with Greg Donnelly

Growth Collective — Wed, 16 Sep 2020 14:30:00 -0500

Join us on this week's episode as Max and Greg discuss the importance of placing an emphasis on brand marketing. They discuss topics like:

What brand marketing is [01:45]
Tangible vs intangible brand marketing [02:20]
Importance of brand for early stage companies [03:31]
Why you should invest in branding [04:40]
Importance of brand design [10:15]
What to consider first when branding [11:29]
How to evolve a single product into a brand [13:44]
How to research for branding [15:08]
Importance of market fit [16:36]
The right time to invest in branding [25:29]
Why startups should consider hiring an interim CMO or brand marketer first [30:11]
Benefits of freelancing [40:26]

Content and Communication Strategy with Merove Heifetz

Growth Collective — Wed, 02 Sep 2020 05:00:00 -0500

Join Max this week to learn how to stay up-to-date with your business's communication and content strategy with SEO wiz, Merove Heifetz. They will dive into topics like:

How your business or non-profit should navigate social unrest
How to authentically support your customers
How to have more of an online presence
Connecting your mission to events of today
Reevaluating content strategy
Messaging for non-profits versus for-profits
Upcoming Google update and how brands should be preparing
Ensuring your user experience complies with the update

B2B Marketing and SaaS Growth Strategy with Sid Barath

Growth Collective — Wed, 26 Aug 2020 05:00:00 -0500

On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as:

What companies are doing in light of COVID [02:20]

Where SaaS budgets are going with marketing cuts [04:53]

Obvious products vs. non-obvious products [06:06]

Changes company messaging during COVID [10:52]

How companies can help their customers [12:10]

Attracting customers with value and empathy vs. manipulation and fear [13:54]

Lower CPCs [17:38]

Opportunities for long-term growth [20:45]

E-Commerce and Email Marketing with Melanie Balke

Growth Collective — Tue, 11 Aug 2020 05:00:00 -0500

On this week’s show Max interviews expert e-commerce and email marketing freelancer, Melanie Balke covering topics such as:

E-Commerce in the time of COVID-19,

Which industries in E-Commerce are doing better than others,

Changes to essential verticals,

How e-commerce companies are reacting to COVID-19,

Long term brand building opportunities,

How to utilize trends for your company,

Cost-per-clicks (CPCs) for e-commerce on the advertising side,

Email marketing campaigns to convert new customers,

Preferred ESPs