Growth Velocity Show - Digital Marketing, Growth Hacking and Startup Tip‪s‬

How to become a GREAT salesperson

Howard Kingston — Fri, 04 Mar 2022 14:00:00 +0000

It's hard to be a great salesperson without coming across as pushy.

Most people think that in order to be a successful salesperson, you have to be manipulative, aggressive, and often times slimy. This simply isn't true.

The growth velocity podcast is here to help. In this episode, I'll teach you how to increase your sales numbers without feeling like a douchebag. I'll teach you how to sell in a way that's authentic to you and your brand. You'll learn how to close more deals and make more money while having fun along the way.

The 3 Books That Changed my Life Forever!

Howard Kingston — Sat, 26 Feb 2022 14:00:00 +0000

Did you know there are over 1 million books published each year, yet most of us only read 2-3 per year! Why? We all know that we should be reading more books to improve ourselves but, with our busy day jobs and personal lives, it's hard to find time for it.

Today’s episode is here to help you by finding the best LIFE CHANGING book recommendations out there. These are the kind of books that will help you get out of a rut and drive you back on the road to success! Why not make these 3 books your reading material for the year? 🤓

Book #1 The 4-Hour Work Week, Timothy Ferriss

Book #2 The 7 Habits of Highly Effective People, Stephen R. Covey

Book #3 How to Win Friends and Influence People, Dale Carnegie

How to Create a Multi MILLION DOLLAR Business in a Year

Howard Kingston — Sat, 19 Feb 2022 14:00:00 +0000

A Multi-MILLION DOLLAR Business in a Year? Really?! 🤑

In this episode, I'm going to show you how I created a million-dollar business. Now, I know what you're thinking: "Howard, that's impossible! A million dollars? That's just crazy talk!" But it's true.

The secret to my success? I’ve taken the risks, made mistakes...and learned from them. This is how I created my first MULTI million dollar company... And now I'm going to show you how too!

Tip #1 Focus on the Fit

Tip #2 Speed is King

Tip #3 Build a Growth Engine

Is Remote Working a Dream or Reality?

Howard Kingston — Sat, 12 Feb 2022 14:00:00 +0000

Is Remote Working a Dream or Reality? 🤔

Have you always dreamed about working from WHEREVER you want? 🏝 Since the pandemic, there was a period that everyone was working remotely. For many businesses, the switch was challenging, however, it certainly has its benefits!

In this episode, I will give you my 3 top tips on how to effectively structure and manage a remote company, along with some useful online tools that have been essential to my business.

Tip #1 Pick your beat

Tip #2 ‘Jeff Bezos’ your meetings

Tip #3 Select your tech stack

The WORST thing you can do when hiring an agency... ⚠️

Howard Kingston — Sat, 05 Feb 2022 14:00:00 +0000

The WORST thing you can do when hiring an agency... ⚠️

One of my favourite quotes is from Gabriel Weinberg, CEO & Founder of DuckDuckGo and author of Traction, who said “Almost every failed startup has a product. What failed startups don’t have are enough customers.”

Building a customer base for your startup is going to be the most difficult and important part of launching your business, yet one of the biggest mistakes I’ve seen startups doing is hiring an agency to do it for them! So when should you start outsourcing your work to the experts? 🤷

In this episode, I am going to talk you through my 3 top tips on WHEN you should hire an agency and HOW to find the right fit for your startup - so you can avoid making a costly mistake. 💰

How to Raise $1 MILLION DOLLARS For Your Business 🤑

Howard Kingston — Sat, 29 Jan 2022 14:00:00 +0000

How do you Raise $1 MILLION DOLLARS For Your Business? 🤑

There has never been a better time to raise investment for your startup, so much money is going into SaaS and technology. All you need is a good idea and you can raise millions!

In this episode, I want to discuss with you how I was able to raise millions for my startup business, along with my 3 top tips on how you can too. 💰

How to create a Black Friday Campaign that GOES OFF...🚀

Howard Kingston — Sat, 22 Jan 2022 14:00:00 +0000

Now really, you can apply this to any special occasion, whether it be Christmas, Halloween, Valentine’s Day or Easter. So why are we specifically talking about Black Friday? 🤔

Did you know, in America alone, 150 million people bought stuff on Black Friday with an average spend of $300 and it is routinely the busiest shopping day of the year. Therefore, by creating an effective Black Friday Campaign, you’re only leveraging the fact that people are prepared to buy stuff already.

In this video, I want to discuss with you the 4 key steps in creating a successful Black Friday Marketing Campaign.

Are You Making These 3 Mistakes In Your Online Marketing?

Howard Kingston — Sat, 25 Dec 2021 14:00:00 +0000

Most people approach digital marketing like a lottery. They don't know what to do, so they just throw up random posts and hope that one of them will hit the jackpot.

But you can't win the lottery if you don't enter it, right? The same is true with digital marketing. You have to start somewhere and then keep testing until you find something that works for your business. It's not easy but it's worth it in the end!

I have been blessed to be in a position to coach and mentor thousands of marketers and entrepreneurs over the last few years. In that time I have seen a lot of common mistakes that keep popping up which I want to share with you today. In this episode, I will highlight the 3 most common marketing mistakes I have seen over the years and how you can avoid them. That way, you’ll be one step closer to hitting the jackpot!

You will learn:

1. Don’t be a Magpie

2. Have a Clear KPI

3. Don’t Have Feature Rich Messaging

4. A Free Gift For You...!

The Power Of Strategic Partnership

Howard Kingston — Sat, 18 Dec 2021 14:00:00 +0000

How to Grow Your Company Using Partnerships?

Partnerships are super important when thinking about your marketing and growth strategy.

When you’re launching into the market for the first time or even launching a new product for your existing business, you want to have an audience or a potential pool of customers for it. Usually this takes a huge chunk of time, money and effort to build an audience from scratch.

But what if I told you there is a way to fast track growing your audience; instead of building it from scratch - just simply by tapping into an audience that has already been built?

In this episode that’s the big idea I want to talk to you about along with how you can extract that power using these 3 tips:
Tip #1 Find Your Tribe
Tip #2 Siphon off your tribe to where you are
Tip #3 Systemize the scaling

The KEY to Hiring a Great Growth Marketer

Howard Kingston — Sat, 04 Dec 2021 14:00:00 +0000

I have hired a lot of growth marketers in the past, many of which were EPIC fail.

We all know that hiring a bad growth marketer can be a total disaster. They could burn through your budget without any results or they might even damage your brand forever. On the other hand, if you hire a good one it will pay off in spades.

I have been there and done that so I am going to share my mistakes with you so that you don't have to repeat them when hiring someone new for this position in your company. In today's episode, I will give you actionable advice on how to find and work with great growth marketers who get results!

You will learn:

Tip #1: Have a World-Class Job Description

Tip #2: Fill Your Funnel

Tip #3: Consistently Test

Become a Unicorn: Transform your Brand From Ordinary to Extraordinary

Howard Kingston — Sat, 27 Nov 2021 14:00:00 +0000

How do you create a world-class brand?

The truth is that there are no shortcuts to building a strong brand. You can't just throw money at it, or buy your way into the top 10 rankings on Google. In fact, those tactics will only hurt you in the long run.

But what if I told you there was a formula for creating a world-class brand and getting noticed by your audience? There is! And today I'm going to share with you exactly how this strategy has been used to grow businesses and brands of all sizes — from small startups like mine to Fortune 500 companies like Apple and Amazon.

You will learn:

Tip #1 Perfect Your Positioning

Tip #2 Choose your brand

Tip #3 Get visual and go online

My Secret Weapon Used to DOUBLE My Conversion Rates

Howard Kingston — Sat, 20 Nov 2021 14:00:00 +0000

You have a great product, but you're not making the profits you deserve because your conversion rate is too low. Sound familiar?

If you're like most marketers, your conversion rate is less than 10%. You know that there are all sorts of hacks and tricks to get more people to convert to your site, but they can be hard to find.

In this episode, I will share my top 3 actionable tips and strategies about how you can improve your conversion rate in a way that will work for any business or industry - all of which you can start TODAY 😎

You will learn:

Tip #1 The 5-second NUX

Tip #2 Increase social proof

Tip #3 Include a CTA

P.S. Whenever you are ready, I have listed 3 ways we can help you become a World-Class Marketer below 👇

Become A REMOTE OVERLORD with these 3 tips!

Howard Kingston — Sat, 13 Nov 2021 14:00:00 +0000

You're working from home, but you find it hard to stay focused.

There are so many distractions around the house that can pull your attention away from work. Your kids need help with their homework, the dog needs a walk, and your spouse wants to talk about what's for dinner...

The solution is simple! Use these 3 tips to stay motivated when working from home. They'll have you CRUSHING out more work in less time than ever before!

You will Learn:

Tip 1: How to create your morning routine

Tip 2: The Ivy League Method

Tip 3: The Power of Full Engagement

BE A BOSS! The 3 Step Formula to get your FIRST 100 Customers

Howard Kingston — Sat, 06 Nov 2021 14:00:00 +0000

You need to launch your business, but you don't know how to get your first 100 customers.

This is the most frustrating problem for entrepreneurs and it's where 90% of startups fail. If you can't find a way to sell or market your product, then no one will ever hear about it and you'll never make any money.

We have developed an easy 3 step formula that anyone can follow so they too can get their FIRST 100 CUSTOMERS! This formula has been tested by both our team of experts at Growth Velocity Academy as well as hundreds of other successful businesses across the world. All of these companies are using this exact same strategy right now in order to grow their company!

You will Learn:

Tip #1 Launch too soon!

Tip #2 Club launch strategy

Tip #3 Content-Rich Environments

What The Heck Is "Entrepreneurship?" - Compelling Tips From A Person Who's Been There

Howard Kingston — Sat, 30 Oct 2021 14:00:00 +0000

As an entrepreneur, you are always looking for the next big thing. You want to be ahead of the curve and stay one step ahead of your competition.

The problem is that it's hard to know what will work in today's rapidly changing world. It can feel like a crapshoot sometimes trying to find the right solution that will help you succeed as an entrepreneur.

That's why I put together this free podcast with three things I wish I knew before starting my first business. These tips helped me grow my product from zero to a multi-million business, so they could be helpful for anyone who wants to start their own company or improve their existing product or service line.

Here are 3 top tips that will help you succeed.

Tip #1 Pick something you care about

Tip #2 Just start - don’t wait to be perfect

Tip #3 Always be selling

Growth Hacking: The Key To Quick Success!

Howard Kingston — Sat, 23 Oct 2021 14:00:00 +0000

Most people think growth hacking is a short term strategy, but it can be used to build long-term sustainable growth.

Growth Hacking Marketing for SAAS doesn't have the best name recognition in the world. In fact, I bet most of you don't know what it is. That's because this content marketing strategy isn't widely adopted by startup founders and marketers yet.

The top 3% of companies are using this powerful new marketing approach to grow their businesses faster than ever before with less effort and more profitably than traditional methods like SEO or PPC advertising that rely on high traffic volumes for success. Let me teach you how to use these cutting edge tactics today!

You will learn:

Tip #1: Build viral loops: DropBox Case Study

Tip #2: Unleash Blue Ocean channels. How Netflix used it

Tip #3 Leverage Tribal growth: Airbnb

How to plan an EPIC business launch!

Howard Kingston — Tue, 19 Oct 2021 15:45:00 +0000

How to plan an EPIC business launch!

In this episode, I share the 3 tips that will guarantee your next product launch is a success!

Start by thinking about what defines a successful product launch- and then do these 3 things to make sure you're on track.

Tip #1: Grow your audience

Tip #2: Test your assumptions

Tip #3: Blow up the balloon

Want to hear more? Why not give this episode a listen!

How to Land Your DREAM Marketing Job

Howard Kingston — Sat, 09 Oct 2021 14:00:00 +0000

In any industry, you may have all the skills and experience in the world but if you mess up the interview, it's game over.

Interview preparation is essential, from your research to your voice level, there are basic things you need to be aware of. But how do you go the extra mile to ensure you stand out?

In this episode, I will discuss with you what kind of questions you should ask and how to prepare for your Digital Marketing interview so you can nail it and land your dream job!

3 Steps to Create a Powerful Personal Brand

Howard Kingston — Sat, 02 Oct 2021 14:00:00 +0000

How do you create a Strong Personal Brand?

My favourite definition of a brand is a “desired perception” and - whether you like it or not - you are the brand.

Since the uprise of Social Media, everyone is googling each other. Whether it be a recruiter wanting to find out more about you before a job interview or someone ‘Facebook Stalking’ their future date before meeting up.

So how do you want to be perceived by others?

In this episode, I want to talk about the power of personal branding along with my 3 top tips to build a strong personal brand.

Tip1: Know your strengths

Tip 2: Make the first impression

Tip 3: Relevant content

Why not give it a listen and learn how you can make a World Class First Impression... 😎

How to Create an OUTSTANDING Marketing Plan

Howard Kingston — Sat, 25 Sep 2021 14:00:00 +0000

How do you Create an outstanding Marketing Plan?

Everyone hears about the importance of a marketing plan, but only a few people know how to do it well. A marketing plan provides focus, clarity and consistency within your business and is essential in helping you plan and manage resources effectively.

In this Episode, I want to discuss with you the 3 most important things to include when creating your marketing plan and how it can be the most important part of growing your business.

Tip #1: 3 Activators

Tip #2: Choose Your Channels, then R&D

Tip #3: Timeline

Bonus Gift! A FREE Marketing Plan Template to apply to your own business. Just email courses@growthvelocity.co to claim.

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

Rise to the TOP of GOOGLE Searches

Howard Kingston — Sat, 18 Sep 2021 14:00:00 +0000

Rise to the TOP of GOOGLE Searches - SEO basics

What is one of the first things people do when they have a problem and they’re not sure how to solve it? The answer is, they Google it.

But how do you rank at the top of Google's search-engine results?

In this episode, I will share with you my 3 top tips for mastering the SEO basics thus helping your website ascend to the top of the ranks!

00:19 Why is SEO Important?

1:21 What is SEO?

02:08 How do I know that SEO on my web site is working?

03:53 Understand “The Matrix”

07:15 Get on the Page : Understand the On-Page SEO , Meta Description,, Title Tags, Keywords

09:34 Get off the Page: Understand the Authority, Link Building, Ranking (web site authority, credibility, backlinks)

What To Do When Something Bad Happens? 3 tips to Move Forward!

Howard Kingston — Sat, 11 Sep 2021 14:00:00 +0000

What To Do When Something Bad Happens? 3 tips to Move Forward!

Bad things happen, things out of your control.
It’s less about what’s happening, it is more about how you deal with it.
I will give you 3 tips about what to do when something bad happens and how to move forward.

00:00 What do you do when something bad happens.
01:20 What happened to my business?
03:03 First thing to do!
04:05 Be proud!
05:42 Michael Jordan kind of thinking! Path to success
Any you’d add? Comment below 👇

What are you best at in life? Find your Zone of genius!

Howard Kingston — Wed, 18 Aug 2021 00:00:00 +0000

What am I truly great at?

It is tricky to find out what you are good at. No one tells you. There is a saying I heard many years ago, you can’t read the label from inside the bottle. See what I mean? It can be hard to get the perspective of what you are truly good at in this world. If you play to your strengths, you can get success in your field. This is a core element in personal branding we teach at Growth Velocity Academy. More you can play into it, the better competitive advantage you get in the market.

What are you best in the world at?

What is the correct way to think about this process to find what you are great at?

00:00 What am I truly great at?

00:32 Cannot read the label from inside the bottle

02:04 The mistake in your thinking process

02:28 Quote from Scott Adams

04:46 Richard Branson example

05:57 What is my Zone of Genius

Anything you’d add? Comment below 👇

How to Have GREAT IDEAS?

Howard Kingston — Fri, 13 Aug 2021 09:00:00 +0000

#007 - How to Have Great Ideas? Students and entrepreneurs come up and ask "what do you think about this idea: Is it good enough?" all the time. I am going to tell you the Fool Proof way to have good ideas. Learn what happened to “Burbn” App? How was Instagram launched? Any you’d add? Share in the comments below👇

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

How to Discover your Strengths?

Howard Kingston — Wed, 28 Jul 2021 09:00:00 +0000

#006 - How to Discover Your Strengths? 💪 Unpacking what you’re best at is hard. Knowing your strengths is an important part of that. In this episode, I share 3 ways to discover what you’re best at.

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

What to Do When Your business Feels Stuck

Howard Kingston — Sat, 24 Jul 2021 00:00:00 +0000

What do you do when your business is stuck?

This happens to everybody some time in their career, this is part of the game. How you approach the issue and which actions you take makes all the difference. I will share with you 3 specific things what I do when my business feels stuck? How do you figure out how to get momentum again? What do you need, to feel that you move in the right direction? Unlock the next level of your business.

There is a question you have to ask yourself. You want to learn what it is? Watch this video to learn what you need, to get over the obstacles and how you should approach to your problems.

Any you’d add? Comment below 👇

Tip #1 diagnose the problem
My favorite quote
Tip #2 get focused and get a plan
Tip #3 fear

How to create your own LUCK in your CAREER?

Howard Kingston — Mon, 19 Jul 2021 00:00:00 +0000

#005 - How to create your own LUCK in your CAREER? Ever wonder why some people get all the luck, and sometimes you don’t? In this episode we talk about luck...and 3 ways to create it!

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

Welcome to The Growth Velocity Show

Howard Kingston — Thu, 24 Jun 2021 09:00:00 +0000

Trailer - Welcome to The Growth Velocity Show!

Howard Kingston brings you ACTIONABLE digital marketing & growth hacking lessons that he has learned through years of going through what you’re going through now. Whether you are an entrepreneur launching a new business online, or a marketer wanting to learn the latest Growth Marketing, content marketing, social media, sales, email marketing, startup, entrepreneurship conversion optimization and general online marketing tactics that work today. Howard has helped thousands of marketers level up and you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, visit https://growthvelocity.academy/ to learn more.

Social Listening Tools | How to Avoid a $180 Million Mistake?

Howard Kingston — Wed, 23 Jun 2021 09:00:00 +0000

#001 - How Do You Avoid Making a $180 MILLION mistake? Simple really - it's all down to Listening 😏Social Listening 😳 Let’s take a look at the United Airlines case, where not using social listening tools has turned into a huge loss of money and prestige. In this episode, I explain what social listening is, and why you should use it. Also the best social listening tools I prefer and the basic differences between Google Alerts, Hootsuite, and Mention.

To download your free Growth Tool Kit, visit www.growthvelocity.academy/podcast

How to Start a Career in Digital Marketing?

Howard Kingston — Wed, 23 Jun 2021 00:00:00 +0000

#003 - How to Start a Career in Digital Marketing? Digital Marketing is one of the hottest job titles around, LinkedIn ranked it #6 out of 706 million professions! In this episode, I share the 3 ways I got started in my career as a Digital Marketer and you can too. Why do you want to be a Digital Marketer? Comment below👇

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

Which Marketing Channel Should I use? Google or Facebook?

Howard Kingston — Wed, 23 Jun 2021 00:00:00 +0000

#002- Which Marketing Channel Should I use? 🧐Google or Facebook, which is best for me? Questions I hear all the time. In this episode, I share how to choose whether Facebook or Google as your company's marketing channel.

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

How to Launch Your Own Business?

Howard Kingston — Thu, 17 Jun 2021 00:00:00 +0000

#004 - How to Launch Your Own Business? Having your own business is the dream, right? Launching a business is easier now than ever before, but there’s a right way and a wrong way to do it. In this episode I share 3 tips on how to launch your business.

To download your Free Growth Tool Kit, visit www.growthvelocity.academy/podcast

3 Reasons Why Finding a Mentor Is a Must for Success!

Howard Kingston — Tue, 15 Jun 2021 00:00:00 +0000

3 Reasons Why Finding a Mentor Is a Must for Success!

Why do you need a mentor?

Finding a mentor is one of the biggest decisions you are going to make that is going to rapidly improve your chances of success. Why? Because these are the people who have already been through what you’ve been through.

I’m going to give you examples of who some of my first mentors are, how I found them and how they helped me.

I am also going to share the one biggest mistake that people make that drives me crazy.

I will talk about 3 key things to help how to find a mentor and why you need a mentor.

00:50 Why Do you need a Mentor?

02:15 Everest Base Camp

03:43 Find a Mentor Reason 1

05:01 Find a Mentor Reason 2

06:55 Find a mentor Reason 3

We hope you enjoy our first episode.

If you'd like to get the Growth Tool Kit, please visit: www.growthvelocity.academy/podcast