<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/growthpod/" rel="self" type="application/rss+xml"/><title><![CDATA[The Growth Pod]]></title><podcast:guid>8eef38c8-029e-5cb8-826c-887baedc4df2</podcast:guid><lastBuildDate>Wed, 19 Feb 2025 17:24:27 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[© 2024 Growth Directive LLC]]></copyright><managingEditor>Angela Frank</managingEditor><itunes:summary><![CDATA[The Growth Pod shares actionable, step-by-step tips for building a profitable brand that you love.

Each week, join host Angela Frank as she learns the secrets of business success from industry experts, successful founders, marketing changemakers, and inspiring thought leaders.

If you're a founder, side hustler, or business owner, looking for a straightforward path to growth, let The Growth Pod be your guide.]]></itunes:summary><image><url>https://artwork.captivate.fm/3defd9c5-95b6-46f2-bdad-3c3dd32483a6/1uP_UsHyDa5JStdWb9Lqnnls.jpg</url><title>The Growth Pod</title><link><![CDATA[https://www.growthpod.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/3defd9c5-95b6-46f2-bdad-3c3dd32483a6/1uP_UsHyDa5JStdWb9Lqnnls.jpg"/><itunes:owner><itunes:name>Angela Frank</itunes:name></itunes:owner><itunes:author>Angela Frank</itunes:author><description>The Growth Pod shares actionable, step-by-step tips for building a profitable brand that you love.

Each week, join host Angela Frank as she learns the secrets of business success from industry experts, successful founders, marketing changemakers, and inspiring thought leaders.

If you&apos;re a founder, side hustler, or business owner, looking for a straightforward path to growth, let The Growth Pod be your guide.</description><link>https://www.growthpod.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Build a profitable brand you love.]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Business"></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/growthpod/</itunes:new-feed-url><podcast:locked>yes</podcast:locked><podcast:medium>podcast</podcast:medium><podcast:txt>angela@growthdirective.com</podcast:txt><item><title>Case Study: How PodMatch Became an Industry Leader (with Alex Sanfilippo)</title><itunes:title>Case Study: How PodMatch Became an Industry Leader (with Alex Sanfilippo)</itunes:title><description><![CDATA[<p>Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.</p><p>Specifically, Alex shares:</p><ul><li>How to<strong> find the right problem to solve</strong> with your business.</li><li>How to <strong>launch with the <em>right</em> offer </strong>before you're ready.</li><li>The <strong>fastest way to improve your offer</strong>.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn how to take your podcast to the next level: <a href="https://podmatch.com/free" rel="noopener noreferrer" target="_blank">https://podmatch.com/free</a></li><li>Join PodMatch: <a href="https://www.joinpodmatch.com/tgp" rel="noopener noreferrer" target="_blank">https://www.joinpodmatch.com/tgp</a></li><li>TGP Episode 56 - I've Fixed Dozens of Bad Marketing Strategies. Here's How: <a href="https://growthpod.fm/episode/fix-your-marketing-strategy" rel="noopener noreferrer" target="_blank">https://growthpod.fm/episode/fix-your-marketing-strategy</a></li><li> TGP Episode 54 - The End of Cold Emails: <a href="https://growthpod.fm/episode/alternatives-to-outbound-marketing" rel="noopener noreferrer" target="_blank">https://growthpod.fm/episode/alternatives-to-outbound-marketing</a></li></ul><br/><br><p><strong>About Alex:</strong></p><p>Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.</p><p>Specifically, Alex shares:</p><ul><li>How to<strong> find the right problem to solve</strong> with your business.</li><li>How to <strong>launch with the <em>right</em> offer </strong>before you're ready.</li><li>The <strong>fastest way to improve your offer</strong>.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn how to take your podcast to the next level: <a href="https://podmatch.com/free" rel="noopener noreferrer" target="_blank">https://podmatch.com/free</a></li><li>Join PodMatch: <a href="https://www.joinpodmatch.com/tgp" rel="noopener noreferrer" target="_blank">https://www.joinpodmatch.com/tgp</a></li><li>TGP Episode 56 - I've Fixed Dozens of Bad Marketing Strategies. Here's How: <a href="https://growthpod.fm/episode/fix-your-marketing-strategy" rel="noopener noreferrer" target="_blank">https://growthpod.fm/episode/fix-your-marketing-strategy</a></li><li> TGP Episode 54 - The End of Cold Emails: <a href="https://growthpod.fm/episode/alternatives-to-outbound-marketing" rel="noopener noreferrer" target="_blank">https://growthpod.fm/episode/alternatives-to-outbound-marketing</a></li></ul><br/><br><p><strong>About Alex:</strong></p><p>Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-podmatch-became-an-industry-leader]]></link><guid isPermaLink="false">9a11a155-36a4-4e7a-875c-9f31b7e61954</guid><itunes:image href="https://artwork.captivate.fm/80dcf985-3c3a-4d6c-952c-4b54056ecd91/p1b7ybTRCoXI4NvCO476xnQY.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 02 Jan 2025 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/b1b128e3-2118-4146-a8b0-8d6fc2869828/Alex-Sanfilippo-Audio-converted.mp3" length="96261258" type="audio/mpeg"/><itunes:duration>40:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:episode>70</itunes:episode><podcast:episode>70</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/8deb5423-f378-4e24-882e-f876fd5295ff/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8deb5423-f378-4e24-882e-f876fd5295ff/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8deb5423-f378-4e24-882e-f876fd5295ff/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-b1b128e3-2118-4146-a8b0-8d6fc2869828.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Case Study: How PodMatch Became an Industry Leader (with Alex Sanfilippo)"><podcast:source uri="https://youtu.be/VcAIdiEsnsQ"/></podcast:alternateEnclosure></item><item><title>The Power of the Master Mind (with Jeremy Shapiro)</title><itunes:title>The Power of the Master Mind (with Jeremy Shapiro)</itunes:title><description><![CDATA[<p>Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs. </p><p>Specifically, Jeremy shares:</p><ul><li>Why <strong>masterminds are key</strong> to your business growth.</li><li><strong>Critical mistakes to avoid</strong> as a mastermind participant.</li><li>How to know <strong>which type of mastermind is best</strong> for you.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about Bay Area Mastermind: https://bayareamastermind.com/</li></ul><br/><br><p><strong>About Jeremy:</strong></p><p>Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.</p><br><p>In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.</p><br><p>Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.</p><br><p>Through structured masterminding, one-on-one coaching, and consulting work, Jeremy is able to uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.</p><br><p>Jeremy has been interviewed extensively by the media for his expert opinions on the real estate market and business and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.</p><br><p>When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, climbing mountains, cycling unreasonably long distances for fun, running, or playing in the kitchen.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs. </p><p>Specifically, Jeremy shares:</p><ul><li>Why <strong>masterminds are key</strong> to your business growth.</li><li><strong>Critical mistakes to avoid</strong> as a mastermind participant.</li><li>How to know <strong>which type of mastermind is best</strong> for you.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about Bay Area Mastermind: https://bayareamastermind.com/</li></ul><br/><br><p><strong>About Jeremy:</strong></p><p>Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.</p><br><p>In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.</p><br><p>Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.</p><br><p>Through structured masterminding, one-on-one coaching, and consulting work, Jeremy is able to uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.</p><br><p>Jeremy has been interviewed extensively by the media for his expert opinions on the real estate market and business and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.</p><br><p>When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, climbing mountains, cycling unreasonably long distances for fun, running, or playing in the kitchen.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/mastering-growth-with-masterminds]]></link><guid isPermaLink="false">8ec95b0c-8a4d-4256-aee6-b0f88ab78269</guid><itunes:image href="https://artwork.captivate.fm/e72595d3-2a02-4371-ae3a-99b1b222a854/qvQr5S0C9FisVrZjD95p3vJF.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 31 Dec 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/07ca9dea-d668-4f74-9333-60b078b5451e/Jeremy-Shapiro-Audio-converted.mp3" length="46758858" type="audio/mpeg"/><itunes:duration>19:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>69</itunes:episode><podcast:episode>69</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/00bd687f-964b-44f8-89d6-079a0d71f9e1/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/00bd687f-964b-44f8-89d6-079a0d71f9e1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/00bd687f-964b-44f8-89d6-079a0d71f9e1/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-07ca9dea-d668-4f74-9333-60b078b5451e.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Power of the Master Mind (with Jeremy Shapiro)"><podcast:source uri="https://youtu.be/0FNX5FB68Pc"/></podcast:alternateEnclosure></item><item><title>The Secret to Painless Business Growth (with Mark Gray)</title><itunes:title>The Secret to Painless Business Growth (with Mark Gray)</itunes:title><description><![CDATA[<p>intro</p><p>Specifically, Mark shares:</p><ul><li>How looking after your body<strong> leads to better business decisions</strong>.</li><li>The<strong> key turning point</strong> in Mark's personal training business.</li><li>How you can<strong> find the time to invest in your health</strong>, even if you're a busy founder.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Mark on LinkedIn: https://www.linkedin.com/in/health-and-fitness-coaching-for-entrepreneurs/</li><li>Learn more about Mark: https://www.paradigmproject.uk/</li></ul><br/><br><p><strong>About Mark:</strong></p><p>Mark Gray is an Online Personal Trainer originally from Ireland. After spending eight years in London, where he began his career as a personal trainer in 2016, Mark now resides in Barcelona.</p><p>With nearly a decade of coaching experience, Mark is passionate about helping entrepreneurs and business owners achieve healthier, stronger, and more fulfilling lives. As a pain-free performance specialist, he focuses on helping clients overcome pain and build energetic, resilient bodies, empowering them to approach their entrepreneurial endeavors with greater confidence and vigor.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>intro</p><p>Specifically, Mark shares:</p><ul><li>How looking after your body<strong> leads to better business decisions</strong>.</li><li>The<strong> key turning point</strong> in Mark's personal training business.</li><li>How you can<strong> find the time to invest in your health</strong>, even if you're a busy founder.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Mark on LinkedIn: https://www.linkedin.com/in/health-and-fitness-coaching-for-entrepreneurs/</li><li>Learn more about Mark: https://www.paradigmproject.uk/</li></ul><br/><br><p><strong>About Mark:</strong></p><p>Mark Gray is an Online Personal Trainer originally from Ireland. After spending eight years in London, where he began his career as a personal trainer in 2016, Mark now resides in Barcelona.</p><p>With nearly a decade of coaching experience, Mark is passionate about helping entrepreneurs and business owners achieve healthier, stronger, and more fulfilling lives. As a pain-free performance specialist, he focuses on helping clients overcome pain and build energetic, resilient bodies, empowering them to approach their entrepreneurial endeavors with greater confidence and vigor.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/painless-business-growth]]></link><guid isPermaLink="false">dc83278f-c843-4080-8a99-a2f7703e16b2</guid><itunes:image href="https://artwork.captivate.fm/794f7d30-175d-4cec-9cd3-18e3ffafbe2f/AY9k7omKdEJc336SptgA7Htz.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 17 Dec 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/a4890030-709d-4266-a405-2dfe3fb852ab/Mark-Grey-Audio-converted.mp3" length="56416458" type="audio/mpeg"/><itunes:duration>23:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>68</itunes:episode><podcast:episode>68</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/4ca8b5df-722c-495b-8b5a-097940454434/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4ca8b5df-722c-495b-8b5a-097940454434/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4ca8b5df-722c-495b-8b5a-097940454434/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-a4890030-709d-4266-a405-2dfe3fb852ab.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Secret to Painless Business Growth (with Mark Gray)"><podcast:source uri="https://youtu.be/qwD5lYjnUJ0"/></podcast:alternateEnclosure></item><item><title>Revenue Isn&apos;t Everything: Financial Metrics Every Founder Should Know (with Samantha Eck)</title><itunes:title>Revenue Isn&apos;t Everything: Financial Metrics Every Founder Should Know (with Samantha Eck)</itunes:title><description><![CDATA[<p>Unlocking business growth starts with understanding your numbers, and in this episode, Samantha Eck, dives deep into how financial insights can help you hit your growth goals faster.</p><p>Specifically, Samantha shares:</p><ul><li>Why knowing your numbers is the <strong>secret to business growth</strong>.</li><li><strong>Which three financial metrics</strong> matter most for growth.</li><li>The role of <strong>strategic planning</strong> and <strong>financial projections</strong>.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Samantha on Threads: https://www.threads.net/@firestormfinance</li><li>Follow Samantha on Instagram: https://www.instagram.com/firestormfinance/</li><li>Listen to Samantha's Podcast: Creative Minds, Smart Money: https://creativemindssmartmoney.buzzsprout.com/</li><li>Learn more about Firestorm Finance: https://firestormfinance.com/</li></ul><br/><br><p><strong><span class="ql-cursor">﻿</span>About Samantha:</strong></p><p>Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights. </p><p>When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Unlocking business growth starts with understanding your numbers, and in this episode, Samantha Eck, dives deep into how financial insights can help you hit your growth goals faster.</p><p>Specifically, Samantha shares:</p><ul><li>Why knowing your numbers is the <strong>secret to business growth</strong>.</li><li><strong>Which three financial metrics</strong> matter most for growth.</li><li>The role of <strong>strategic planning</strong> and <strong>financial projections</strong>.</li></ul><br/><br><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Samantha on Threads: https://www.threads.net/@firestormfinance</li><li>Follow Samantha on Instagram: https://www.instagram.com/firestormfinance/</li><li>Listen to Samantha's Podcast: Creative Minds, Smart Money: https://creativemindssmartmoney.buzzsprout.com/</li><li>Learn more about Firestorm Finance: https://firestormfinance.com/</li></ul><br/><br><p><strong><span class="ql-cursor">﻿</span>About Samantha:</strong></p><p>Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights. </p><p>When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/financial-metrics-for-founders]]></link><guid isPermaLink="false">93d7dced-b583-4dea-abfe-63632d0b7bc2</guid><itunes:image href="https://artwork.captivate.fm/88ae020f-9c6a-4f85-b60d-5c515f33abc6/SVMUMN1Rdyx-AbfeZUAgifk3.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 10 Dec 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/7c6957b3-1336-4ac2-978d-58238da36f41/Samantha-Eck-Audio-converted.mp3" length="32591178" type="audio/mpeg"/><itunes:duration>13:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/40b0bbee-2dd1-49f1-a6b6-283c10606640/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/40b0bbee-2dd1-49f1-a6b6-283c10606640/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/40b0bbee-2dd1-49f1-a6b6-283c10606640/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-7c6957b3-1336-4ac2-978d-58238da36f41.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Revenue Isn&apos;t Everything: Financial Metrics Every Founder Should Know (with Samantha Eck)"><podcast:source uri="https://youtu.be/jwF7xkJuqqM"/></podcast:alternateEnclosure></item><item><title>Avoiding Tax Debt: Tax Tips for Small Businesses (with Morgan Anderson)</title><itunes:title>Avoiding Tax Debt: Tax Tips for Small Businesses (with Morgan Anderson)</itunes:title><description><![CDATA[<p>Tax debt can be a challenge for many business owners, but understanding how to manage it effectively can make all the difference. In this episode of The Growth Pod, we're joined by tax debt expert, Morgan Anderson, to learn her strategies for avoiding costly tax traps.</p><p>Specifically, Morgan shares:</p><ul><li><strong>Costly tax traps</strong> you can avoid.</li><li>How to <strong>avoid surprises </strong>during tax season.</li><li>The step-by-step strategy for <strong>resolving tax debt</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more: <a href="https://goldenliontaxsolutions.com/" rel="noopener noreferrer" target="_blank">https://goldenliontaxsolutions.com/</a></li><li><a href="https://www.linkedin.com/in/morgan-anderson-ea/" rel="noopener noreferrer" target="_blank">Connect with Morgan on LinkedIn</a></li></ul><br/><p><strong>About Morgan:</strong></p><p>Morgan Q. Anderson, EA, has been relentlessly representing her clients before the IRS and state tax agencies for over 25 years.  During that time, she has resolved thousands of clients' personal and business tax debt issues for income, payroll, and sales taxes.  To say she has handled pretty much any tax debt problem you can imagine is an understatement!  Her experience and knowledge have led to her publishing a book called "Tax Debt Rule #1... There's ALWAYS a Solution!" that individuals and tax professionals can use as a guide for identifying where they are in the tax debt collection process and the steps they can begin to take to move towards a resolution.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Tax debt can be a challenge for many business owners, but understanding how to manage it effectively can make all the difference. In this episode of The Growth Pod, we're joined by tax debt expert, Morgan Anderson, to learn her strategies for avoiding costly tax traps.</p><p>Specifically, Morgan shares:</p><ul><li><strong>Costly tax traps</strong> you can avoid.</li><li>How to <strong>avoid surprises </strong>during tax season.</li><li>The step-by-step strategy for <strong>resolving tax debt</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more: <a href="https://goldenliontaxsolutions.com/" rel="noopener noreferrer" target="_blank">https://goldenliontaxsolutions.com/</a></li><li><a href="https://www.linkedin.com/in/morgan-anderson-ea/" rel="noopener noreferrer" target="_blank">Connect with Morgan on LinkedIn</a></li></ul><br/><p><strong>About Morgan:</strong></p><p>Morgan Q. Anderson, EA, has been relentlessly representing her clients before the IRS and state tax agencies for over 25 years.  During that time, she has resolved thousands of clients' personal and business tax debt issues for income, payroll, and sales taxes.  To say she has handled pretty much any tax debt problem you can imagine is an understatement!  Her experience and knowledge have led to her publishing a book called "Tax Debt Rule #1... There's ALWAYS a Solution!" that individuals and tax professionals can use as a guide for identifying where they are in the tax debt collection process and the steps they can begin to take to move towards a resolution.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/avoiding-tax-debt]]></link><guid isPermaLink="false">648d9e8b-0632-4655-9493-7c91f5dc81d5</guid><itunes:image href="https://artwork.captivate.fm/a77a9485-61af-4b51-9aeb-a18c85d12d81/7jLcIje0Ug9zK-kJ0XBhbTn-.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 03 Dec 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/5e0b0bdf-845a-4484-b14f-36b7b2ef6b98/Audio-6-converted.mp3" length="50530698" type="audio/mpeg"/><itunes:duration>21:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/7b553fb1-9374-459e-b083-c0f84924e6e5/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7b553fb1-9374-459e-b083-c0f84924e6e5/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7b553fb1-9374-459e-b083-c0f84924e6e5/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-5e0b0bdf-845a-4484-b14f-36b7b2ef6b98.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Avoiding Tax Debt: Tax Tips for Small Businesses (with Morgan Anderson)"><podcast:source uri="https://youtu.be/cBdJ05lmFzU"/></podcast:alternateEnclosure></item><item><title>Why Every Brand Needs a Podcast (with Isabella Sanchez)</title><itunes:title>Why Every Brand Needs a Podcast (with Isabella Sanchez)</itunes:title><description><![CDATA[<p>Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand.</p><p>Specifically, Isabella shares:</p><ul><li>How to <strong>grow your revenue </strong>through podcasting.</li><li>The <strong>#1 most important thing</strong> when launching a podcast.</li><li><strong>Key mistakes to avoid</strong> when hosting a podcast.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><br></li></ul><br/><br><p><strong>About Isabella:</strong></p><p>Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. Isabella is the CEO and founder of Isa Media Inc, a digital marketing agency focused on helping you grow your visibility and revenue through podcasting. Combining her background in journalism, dedication to marketing, and years in podcasting, Isabella is here to help you know exactly what to say in your next podcast episode.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand.</p><p>Specifically, Isabella shares:</p><ul><li>How to <strong>grow your revenue </strong>through podcasting.</li><li>The <strong>#1 most important thing</strong> when launching a podcast.</li><li><strong>Key mistakes to avoid</strong> when hosting a podcast.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><br></li></ul><br/><br><p><strong>About Isabella:</strong></p><p>Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. Isabella is the CEO and founder of Isa Media Inc, a digital marketing agency focused on helping you grow your visibility and revenue through podcasting. Combining her background in journalism, dedication to marketing, and years in podcasting, Isabella is here to help you know exactly what to say in your next podcast episode.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/why-you-need-a-podcast]]></link><guid isPermaLink="false">4b5cfbbd-591b-46b6-9011-54d424e207eb</guid><itunes:image href="https://artwork.captivate.fm/9c889bd8-d51f-4604-8155-7610927391cd/tFplJb5XPXPEb0RAmEDSaOo5.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 26 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/102f05af-3a03-4d83-83f6-51eebfa601ef/Audio-2-converted.mp3" length="44722698" type="audio/mpeg"/><itunes:duration>18:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/b16aaa93-de90-40ab-8ed8-9f8fd4689f9f/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b16aaa93-de90-40ab-8ed8-9f8fd4689f9f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b16aaa93-de90-40ab-8ed8-9f8fd4689f9f/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-102f05af-3a03-4d83-83f6-51eebfa601ef.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Why Every Brand Needs a Podcast (with Isabella Sanchez)"><podcast:source uri="https://youtu.be/D4aN6H8FgJ4"/></podcast:alternateEnclosure></item><item><title>Automating Your Growth</title><itunes:title>Automating Your Growth</itunes:title><description><![CDATA[<p>Systemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth. </p><p>Specifically, Angela shares:</p><ul><li>How <strong>automation streamlines your growth</strong>.</li><li><strong>When to automate</strong> your marketing channels.</li><li>Which <strong>tools to use</strong> for your automation.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://lookerstudio.google.com/overview" rel="noopener noreferrer" target="_blank">Google Looker Studio</a></li><li><a href="https://portermetrics.com/?ref=zdkxnzi" rel="noopener noreferrer" target="_blank">Porter Metrics</a></li><li><a href="https://agencyanalytics.com/" rel="noopener noreferrer" target="_blank">AgencyAnalytics</a></li><li><a href="https://app.kajabi.com/r/jfAT9c6m" rel="noopener noreferrer" target="_blank">Kajabi</a></li><li><a href="https://zapier.com/" rel="noopener noreferrer" target="_blank">Zapier</a></li><li><a href="https://www.streak.com/" rel="noopener noreferrer" target="_blank">StreakCRM</a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Systemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth. </p><p>Specifically, Angela shares:</p><ul><li>How <strong>automation streamlines your growth</strong>.</li><li><strong>When to automate</strong> your marketing channels.</li><li>Which <strong>tools to use</strong> for your automation.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://lookerstudio.google.com/overview" rel="noopener noreferrer" target="_blank">Google Looker Studio</a></li><li><a href="https://portermetrics.com/?ref=zdkxnzi" rel="noopener noreferrer" target="_blank">Porter Metrics</a></li><li><a href="https://agencyanalytics.com/" rel="noopener noreferrer" target="_blank">AgencyAnalytics</a></li><li><a href="https://app.kajabi.com/r/jfAT9c6m" rel="noopener noreferrer" target="_blank">Kajabi</a></li><li><a href="https://zapier.com/" rel="noopener noreferrer" target="_blank">Zapier</a></li><li><a href="https://www.streak.com/" rel="noopener noreferrer" target="_blank">StreakCRM</a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/automating-your-growth]]></link><guid isPermaLink="false">ff0a8cca-846e-47f1-99d3-a8eff9a3a3e2</guid><itunes:image href="https://artwork.captivate.fm/62564a80-2595-43b3-87be-ebfc3618b87f/Bs_xMPIp19ZIQa4zYM1_V7U3.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 20 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/15f55a75-8d66-47a6-8410-f663ca55f59e/Automating-Your-Growth-converted.mp3" length="20955018" type="audio/mpeg"/><itunes:duration>08:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbf324b4-96c4-4877-9fe9-7036010511d1/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbf324b4-96c4-4877-9fe9-7036010511d1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbf324b4-96c4-4877-9fe9-7036010511d1/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-15f55a75-8d66-47a6-8410-f663ca55f59e.json" type="application/json+chapters"/></item><item><title>Changing Perceived Value with PR (with Mitch Carson)</title><itunes:title>Changing Perceived Value with PR (with Mitch Carson)</itunes:title><description><![CDATA[<p>Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility.&nbsp;</p><p>Specifically, Mitch shares:</p><ul><li>Why perceived value matters for all businesses.</li><li>The key elements to maximize perceived value.</li><li>How to change your perceived value.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://mitchcarson.com/" rel="noopener noreferrer" target="_blank">Learn More about Mitch Carson</a></li><li><a href="https://getinterviewedguaranteed.com/meetwithmitch" rel="noopener noreferrer" target="_blank">Get Covered on Network Television</a></li></ul><br/><p><strong>About Mitch:</strong></p><p>Mentored CEOs, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30+ books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhani, Zig Ziglar, Chinkee Tan, Suria Sparks, two Prime Ministers and three members of royal families from Malaysia, Bahrain and Oman. Guarantees Network TV interviews to speakers, authors and podcast hosts.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility.&nbsp;</p><p>Specifically, Mitch shares:</p><ul><li>Why perceived value matters for all businesses.</li><li>The key elements to maximize perceived value.</li><li>How to change your perceived value.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://mitchcarson.com/" rel="noopener noreferrer" target="_blank">Learn More about Mitch Carson</a></li><li><a href="https://getinterviewedguaranteed.com/meetwithmitch" rel="noopener noreferrer" target="_blank">Get Covered on Network Television</a></li></ul><br/><p><strong>About Mitch:</strong></p><p>Mentored CEOs, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30+ books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhani, Zig Ziglar, Chinkee Tan, Suria Sparks, two Prime Ministers and three members of royal families from Malaysia, Bahrain and Oman. Guarantees Network TV interviews to speakers, authors and podcast hosts.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/changing-perceived-value]]></link><guid isPermaLink="false">f0a9588d-06ad-4fe8-8b05-c2d14a20b654</guid><itunes:image href="https://artwork.captivate.fm/8ff13b28-94e0-449e-a20d-e750648e284b/iUlYec_uPfQER1by1GjP8rgg.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 19 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/1581a9a3-3adb-4d2b-928c-1f529b1ee78d/Audio-converted.mp3" length="58847178" type="audio/mpeg"/><itunes:duration>24:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a88675-32fd-4661-9418-b98187978e97/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a88675-32fd-4661-9418-b98187978e97/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a88675-32fd-4661-9418-b98187978e97/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-1581a9a3-3adb-4d2b-928c-1f529b1ee78d.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Changing Perceived Value with PR (with Mitch Carson)"><podcast:source uri="https://youtu.be/JbMUMAeLsEw"/></podcast:alternateEnclosure></item><item><title>Customer Acquisition vs Customer Retention: Prioritizing for Growth</title><itunes:title>Customer Acquisition vs Customer Retention: Prioritizing for Growth</itunes:title><description><![CDATA[<p>Customer acquisition and retention are key to marketing success, but which drives growth more? In this episode of <em>The Growth Pod</em>, Angela shares how to balance both strategies to fuel faster growth.</p><p>Specifically, Angela shares:</p><ul><li>How to improve your customer acquisition strategy.</li><li>The key way to reduce CAC via customer retention.</li><li>The secret hybrid approach for business growth.</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Customer acquisition and retention are key to marketing success, but which drives growth more? In this episode of <em>The Growth Pod</em>, Angela shares how to balance both strategies to fuel faster growth.</p><p>Specifically, Angela shares:</p><ul><li>How to improve your customer acquisition strategy.</li><li>The key way to reduce CAC via customer retention.</li><li>The secret hybrid approach for business growth.</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/customer-acquisition-vs-customer-retention]]></link><guid isPermaLink="false">b6983ff0-6798-4036-9674-c6f28d5894ba</guid><itunes:image href="https://artwork.captivate.fm/2f120c24-9d2c-47c2-8df9-76297d53a5e3/zlEGETWyWT2LpoK7XRUVVTVj.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 13 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/8f740325-29a6-41b2-a76a-61f6ca681554/11-25-converted.mp3" length="16652298" type="audio/mpeg"/><itunes:duration>06:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/b09b9abd-1339-4aa8-b799-8b394d20ef30/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b09b9abd-1339-4aa8-b799-8b394d20ef30/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b09b9abd-1339-4aa8-b799-8b394d20ef30/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-8f740325-29a6-41b2-a76a-61f6ca681554.json" type="application/json+chapters"/></item><item><title>The Art of Customer Transformation (with Chris Hood)</title><itunes:title>The Art of Customer Transformation (with Chris Hood)</itunes:title><description><![CDATA[<p>Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth.</p><p>Specifically, Chris shares:</p><ul><li>How customer transformation <strong>generates more revenue</strong> for your brand.</li><li><strong>What brands miss </strong>when it comes to customer transformation.</li><li>The easiest way to start implementing customer transformation.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book: <a href="https://amzn.to/3OpYrtR" rel="noopener noreferrer" target="_blank">Customer Transformation: A 7-Stage Strategy for Customer Alignment and Business Value</a></li><li>Connect with Chris: <a href="https://chrishood.com/" rel="noopener noreferrer" target="_blank">chrishood.com</a></li></ul><br/><p><strong>About Chris:</strong></p><p>Chris Hood, currently the CEO of Muddy Robot Games and CMO for PolyAPI, is a keynote speaker and thought leader in digital strategy with over three decades of experience in online development. Author of 'Customer Transformation,' Chris offers a comprehensive roadmap to aligning customer needs with business value through a transformative seven-stage strategy. His expertise has been applied across various industries, including financial, healthcare, retail, and non-profit sectors. At Google, Chris developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, he introduced innovative storytelling technologies for shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence spans multiple industries. In addition to consulting in AI, Chris imparts his knowledge to Southern New Hampshire University students through courses like Business Systems Analysis, bridging the gap between business and technology.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth.</p><p>Specifically, Chris shares:</p><ul><li>How customer transformation <strong>generates more revenue</strong> for your brand.</li><li><strong>What brands miss </strong>when it comes to customer transformation.</li><li>The easiest way to start implementing customer transformation.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book: <a href="https://amzn.to/3OpYrtR" rel="noopener noreferrer" target="_blank">Customer Transformation: A 7-Stage Strategy for Customer Alignment and Business Value</a></li><li>Connect with Chris: <a href="https://chrishood.com/" rel="noopener noreferrer" target="_blank">chrishood.com</a></li></ul><br/><p><strong>About Chris:</strong></p><p>Chris Hood, currently the CEO of Muddy Robot Games and CMO for PolyAPI, is a keynote speaker and thought leader in digital strategy with over three decades of experience in online development. Author of 'Customer Transformation,' Chris offers a comprehensive roadmap to aligning customer needs with business value through a transformative seven-stage strategy. His expertise has been applied across various industries, including financial, healthcare, retail, and non-profit sectors. At Google, Chris developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, he introduced innovative storytelling technologies for shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence spans multiple industries. In addition to consulting in AI, Chris imparts his knowledge to Southern New Hampshire University students through courses like Business Systems Analysis, bridging the gap between business and technology.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/art-of-customer-transformation]]></link><guid isPermaLink="false">2ec4a239-97fe-49a1-973a-6a7214f5a182</guid><itunes:image href="https://artwork.captivate.fm/9f0b6e20-9b54-4bd0-a571-dfb68b54875f/Xwefb7o1BhVIFVWHBKKVZDJG.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 12 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/6cea7baf-669e-4c68-a782-84feb0d75af4/Chris-Hood-Audio-converted.mp3" length="37008138" type="audio/mpeg"/><itunes:duration>15:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/fc9bafa5-223d-4a27-abbe-a82c8ca4575c/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fc9bafa5-223d-4a27-abbe-a82c8ca4575c/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fc9bafa5-223d-4a27-abbe-a82c8ca4575c/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-6cea7baf-669e-4c68-a782-84feb0d75af4.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Art of Customer Transformation (with Chris Hood)"><podcast:source uri="https://youtu.be/5CCMWHHswXM"/></podcast:alternateEnclosure></item><item><title>When to Add Headcount for Sustainable Growth</title><itunes:title>When to Add Headcount for Sustainable Growth</itunes:title><description><![CDATA[<p>Many founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire.</p><p>Specifically, Angela shares:</p><ul><li>Why hiring isn't the solution for growth.</li><li>The best way to grow your brand</li><li>How to avoid costly hiring mistakes.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.ondeck.com/resources/revenue-per-employee-ranking" rel="noopener noreferrer" target="_blank">The Global and American Companies Generating the Most Revenuer Per Employee</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Many founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire.</p><p>Specifically, Angela shares:</p><ul><li>Why hiring isn't the solution for growth.</li><li>The best way to grow your brand</li><li>How to avoid costly hiring mistakes.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.ondeck.com/resources/revenue-per-employee-ranking" rel="noopener noreferrer" target="_blank">The Global and American Companies Generating the Most Revenuer Per Employee</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/when-do-you-need-a-cmo]]></link><guid isPermaLink="false">93b7db39-112a-4579-aef2-5412c4dc52a8</guid><itunes:image href="https://artwork.captivate.fm/ca40bcb6-8945-4850-9169-903b3e6ea3e0/S2ar2y5dincvtWQts7QniJ0k.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 06 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/43afb19d-5c4c-4600-9089-16832788cfa9/11-22-converted.mp3" length="18277578" type="audio/mpeg"/><itunes:duration>07:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/f5032a98-55b2-423b-afbb-134f5c4293f2/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f5032a98-55b2-423b-afbb-134f5c4293f2/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f5032a98-55b2-423b-afbb-134f5c4293f2/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-43afb19d-5c4c-4600-9089-16832788cfa9.json" type="application/json+chapters"/></item><item><title>Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)</title><itunes:title>Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)</itunes:title><description><![CDATA[<p>Social media alone is not a marketing strategy, but what <em>do</em> you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.</p><p>Specifically, Ruthie shares the:</p><ul><li><strong>role of social media </strong>in a marketing strategy.</li><li><strong>components </strong>of a<strong> high-performing</strong> marketing strategy.</li><li>how to be <strong>consistent on social media</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/theconsistencycorner/" rel="noopener noreferrer" target="_blank">Connect with Ruthie on Instagram</a></li><li><a href="https://www.theconsistencycorner.com/decide" rel="noopener noreferrer" target="_blank">Work with Ruthie</a></li></ul><br/><p><strong>About Ruthie:</strong></p><p>Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Social media alone is not a marketing strategy, but what <em>do</em> you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.</p><p>Specifically, Ruthie shares the:</p><ul><li><strong>role of social media </strong>in a marketing strategy.</li><li><strong>components </strong>of a<strong> high-performing</strong> marketing strategy.</li><li>how to be <strong>consistent on social media</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/theconsistencycorner/" rel="noopener noreferrer" target="_blank">Connect with Ruthie on Instagram</a></li><li><a href="https://www.theconsistencycorner.com/decide" rel="noopener noreferrer" target="_blank">Work with Ruthie</a></li></ul><br/><p><strong>About Ruthie:</strong></p><p>Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/social-media-is-not-a-marketing-strategy]]></link><guid isPermaLink="false">a142f9dc-95fa-4810-b1a0-287f568c64df</guid><itunes:image href="https://artwork.captivate.fm/33805dbc-fcc3-45dc-ac23-791f4b611be2/tVx_fc8T5gdVTADMnd5f3Civ.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 05 Nov 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/20dcff64-0495-4375-a027-0acaf6674833/Ruthie-Sterrett-Audio-converted.mp3" length="54358218" type="audio/mpeg"/><itunes:duration>22:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e952f9e-7b45-4a3f-8450-817181bcaf0e/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e952f9e-7b45-4a3f-8450-817181bcaf0e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0e952f9e-7b45-4a3f-8450-817181bcaf0e/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-20dcff64-0495-4375-a027-0acaf6674833.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)"><podcast:source uri="https://youtu.be/9YDIDeaVEfw"/></podcast:alternateEnclosure></item><item><title>The Growth Dilemma: Choosing Between Marketing and Sales</title><itunes:title>The Growth Dilemma: Choosing Between Marketing and Sales</itunes:title><description><![CDATA[<p>Should you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients.</p><p>Specifically, Angela shares:</p><ul><li><strong>Key differences between </strong>marketing-driven and sales-driven organizations.</li><li>How these two <strong>organizational structures impact your growth</strong> trajectory.</li><li>Her strategy for creating <strong>Growth-Driven Organizations</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Meet with Angela 1:1 and <a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">Improve Your Growth Strategy</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Should you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients.</p><p>Specifically, Angela shares:</p><ul><li><strong>Key differences between </strong>marketing-driven and sales-driven organizations.</li><li>How these two <strong>organizational structures impact your growth</strong> trajectory.</li><li>Her strategy for creating <strong>Growth-Driven Organizations</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Meet with Angela 1:1 and <a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">Improve Your Growth Strategy</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/the-growth-driven-org]]></link><guid isPermaLink="false">04b0f314-16d1-4bf3-82e6-8f493d852742</guid><itunes:image href="https://artwork.captivate.fm/98459a60-8330-4559-884a-0cc7fea70a96/mlwdmLAW2Y74eokBk1vhpq0P.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 30 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/f8b96d0a-8d26-4d3f-b88b-a9fb1cd3d68b/Marketing-vs-Sales-Driven-Orgs-Which-Is-Better-for-You-converted.mp3" length="19968138" type="audio/mpeg"/><itunes:duration>08:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ea42a4d-b335-4141-96f9-bbbe1eef5328/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ea42a4d-b335-4141-96f9-bbbe1eef5328/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/2ea42a4d-b335-4141-96f9-bbbe1eef5328/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-f8b96d0a-8d26-4d3f-b88b-a9fb1cd3d68b.json" type="application/json+chapters"/></item><item><title>How Leveraging SDRs Can be a Catalyst for Growth (with Gabe Lullo)</title><itunes:title>How Leveraging SDRs Can be a Catalyst for Growth (with Gabe Lullo)</itunes:title><description><![CDATA[<p>SDRs (sales development representatives) have been Angela's secret weapon when scaling growth teams, but how do you know if an SDR makes sense for your brand? In this episode of The Growth Pod, Gabe Lullo shares the ins and outs of supercharging your pipeline with SDRs.</p><p>Specifically, Gabe shares:</p><ul><li>The <strong>biggest difference</strong> between <strong>SDRs and Sales Reps</strong>.</li><li>The <strong>best way to hire an SDR</strong> to support your growth.</li><li><strong>Costly mistakes to avoid </strong>when working with an SDR.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://alleyoop.referralrock.com/l/ANGELAFRAN00/" rel="noopener noreferrer" target="_blank">Work with Alleyoop</a></li><li><a href="https://www.linkedin.com/in/lullo/" rel="noopener noreferrer" target="_blank">Connect with Gabe on LinkedIn</a></li></ul><br/><p><strong>About Gabe:</strong></p><p>Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>SDRs (sales development representatives) have been Angela's secret weapon when scaling growth teams, but how do you know if an SDR makes sense for your brand? In this episode of The Growth Pod, Gabe Lullo shares the ins and outs of supercharging your pipeline with SDRs.</p><p>Specifically, Gabe shares:</p><ul><li>The <strong>biggest difference</strong> between <strong>SDRs and Sales Reps</strong>.</li><li>The <strong>best way to hire an SDR</strong> to support your growth.</li><li><strong>Costly mistakes to avoid </strong>when working with an SDR.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://alleyoop.referralrock.com/l/ANGELAFRAN00/" rel="noopener noreferrer" target="_blank">Work with Alleyoop</a></li><li><a href="https://www.linkedin.com/in/lullo/" rel="noopener noreferrer" target="_blank">Connect with Gabe on LinkedIn</a></li></ul><br/><p><strong>About Gabe:</strong></p><p>Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/leveraging-sdrs-for-growth]]></link><guid isPermaLink="false">9a31cec1-b645-47ea-a83b-e31c16239745</guid><itunes:image href="https://artwork.captivate.fm/afc021a1-2c58-4847-90a5-4ecda4b1423d/O51y2Se1nRlrveIpR0HnfKDj.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 29 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/08edbb0b-80dc-4b02-b14f-d55e9ac69b41/Gabe-Lullo-Audio-converted.mp3" length="35095818" type="audio/mpeg"/><itunes:duration>14:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/58d45992-6c27-428a-97cc-049bc87dfdf6/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/58d45992-6c27-428a-97cc-049bc87dfdf6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/58d45992-6c27-428a-97cc-049bc87dfdf6/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-08edbb0b-80dc-4b02-b14f-d55e9ac69b41.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How Leveraging SDRs Can be a Catalyst for Growth (with Gabe Lullo)"><podcast:source uri="https://youtu.be/PEjheCLVFXY"/></podcast:alternateEnclosure></item><item><title>I&apos;ve Fixed Dozens of Bad Marketing Strategies. Here&apos;s How.</title><itunes:title>I&apos;ve Fixed Dozens of Bad Marketing Strategies. Here&apos;s How.</itunes:title><description><![CDATA[<p>One of the biggest misconceptions in marketing is that you can have profitability <em>or </em>growth, but you can't have both. Today, Angela shares why that's not true and how you can create a simple strategy that achieves both.</p><p>Specifically, Angela shares:</p><ul><li>How to <strong>create a profitable marketing strategy</strong> (step-by-step).</li><li>The <strong>difference </strong>between <strong>product-market fit </strong>and a <strong>perfect offer</strong>.</li><li>Her step-by-step method for finding your <strong>highest ROI marketing channels</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://growthpod.fm/episode/supercharged-promotion-strategy" rel="noopener noreferrer" target="_blank">The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>One of the biggest misconceptions in marketing is that you can have profitability <em>or </em>growth, but you can't have both. Today, Angela shares why that's not true and how you can create a simple strategy that achieves both.</p><p>Specifically, Angela shares:</p><ul><li>How to <strong>create a profitable marketing strategy</strong> (step-by-step).</li><li>The <strong>difference </strong>between <strong>product-market fit </strong>and a <strong>perfect offer</strong>.</li><li>Her step-by-step method for finding your <strong>highest ROI marketing channels</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://growthpod.fm/episode/supercharged-promotion-strategy" rel="noopener noreferrer" target="_blank">The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/fix-your-marketing-strategy]]></link><guid isPermaLink="false">ab14a8d1-2795-4d6d-9f26-206efe63e1c0</guid><itunes:image href="https://artwork.captivate.fm/9dbd683d-47d7-41d4-aa34-da7f24350bd1/i_7ruzG68Y325JZ-Kag9S2w2.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 23 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/6e50aaee-afd4-43f1-ace3-00682fa67169/I-ve-Fixed-Dozens-of-Bad-Marketing-Strategies-converted.mp3" length="20883018" type="audio/mpeg"/><itunes:duration>08:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/767130f6-100e-4e18-9bba-17d9691160f6/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/767130f6-100e-4e18-9bba-17d9691160f6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/767130f6-100e-4e18-9bba-17d9691160f6/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-6e50aaee-afd4-43f1-ace3-00682fa67169.json" type="application/json+chapters"/></item><item><title>Strategies to Keep Your Business in the Green (with Chidi Egbujie)</title><itunes:title>Strategies to Keep Your Business in the Green (with Chidi Egbujie)</itunes:title><description><![CDATA[<p>Smart financial management is key to creating successful growth strategies for your brand. In this episode of The Growth Pod, Angela is joined by startup accountant Chidi Egbujie to learn the key reasons why businesses fail and how you can set financial strategies for growth.</p><p>Specifically, Chidi shares:</p><ul><li>The difference between<strong> profit</strong> and <strong>cashflow management</strong>.</li><li>How <strong>cash flow can make or break</strong> a profitable business.</li><li>The secret keys to <strong>successful tax strategies</strong>. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Listen to Richard Walsh's interview: <a href="https://growthpod.fm/episode/escaping-owner-prison" rel="noopener noreferrer" target="_blank"><em>Escaping the Owner Prison</em></a></li><li><a href="https://www.linkedin.com/in/chidi-egbujie-70157216/" rel="noopener noreferrer" target="_blank">Connect with Chidi on LinkedIn</a></li><li><a href="https://virtualfocusaccountants.co.uk/" rel="noopener noreferrer" target="_blank">Visit Chidi's Website</a></li></ul><br/><p><strong>About Chidi:</strong></p><p>Chidi Egbujie is driven by a deep passion for uncovering the hidden levers that propel businesses forward. His journey into business growth and tax efficiency wasn't just by chance; it was a path carved out by his curiosity and the desire to make a tangible difference in the entrepreneurial landscape.</p><p>Over the last three years of working closely with startups and established businesses, Chidi has been privileged to witness companies fail and contribute to the transformative journeys of successful businesses. The outcomes have been both rewarding and profound, from restructuring operations for efficiency to devising tax strategies that safeguard profits. These experiences have equipped him with a wealth of insights and practical tips he's eager to share.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Smart financial management is key to creating successful growth strategies for your brand. In this episode of The Growth Pod, Angela is joined by startup accountant Chidi Egbujie to learn the key reasons why businesses fail and how you can set financial strategies for growth.</p><p>Specifically, Chidi shares:</p><ul><li>The difference between<strong> profit</strong> and <strong>cashflow management</strong>.</li><li>How <strong>cash flow can make or break</strong> a profitable business.</li><li>The secret keys to <strong>successful tax strategies</strong>. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Listen to Richard Walsh's interview: <a href="https://growthpod.fm/episode/escaping-owner-prison" rel="noopener noreferrer" target="_blank"><em>Escaping the Owner Prison</em></a></li><li><a href="https://www.linkedin.com/in/chidi-egbujie-70157216/" rel="noopener noreferrer" target="_blank">Connect with Chidi on LinkedIn</a></li><li><a href="https://virtualfocusaccountants.co.uk/" rel="noopener noreferrer" target="_blank">Visit Chidi's Website</a></li></ul><br/><p><strong>About Chidi:</strong></p><p>Chidi Egbujie is driven by a deep passion for uncovering the hidden levers that propel businesses forward. His journey into business growth and tax efficiency wasn't just by chance; it was a path carved out by his curiosity and the desire to make a tangible difference in the entrepreneurial landscape.</p><p>Over the last three years of working closely with startups and established businesses, Chidi has been privileged to witness companies fail and contribute to the transformative journeys of successful businesses. The outcomes have been both rewarding and profound, from restructuring operations for efficiency to devising tax strategies that safeguard profits. These experiences have equipped him with a wealth of insights and practical tips he's eager to share.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/keep-your-business-in-the-green]]></link><guid isPermaLink="false">8ee0f768-9f89-4985-9f26-45d6de669a27</guid><itunes:image href="https://artwork.captivate.fm/8679a776-17e3-44b6-b2b7-ed4e3d0b8385/SmgIr1bUvmmddFAqDVmoJ_MP.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 22 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/3f5e66cf-3dd2-41e6-ab56-02f153370e4c/Chidi-Egbujie-Audio-converted.mp3" length="34029258" type="audio/mpeg"/><itunes:duration>14:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/550b595b-d3ca-4445-996d-98abd02e8437/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/550b595b-d3ca-4445-996d-98abd02e8437/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/550b595b-d3ca-4445-996d-98abd02e8437/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-3f5e66cf-3dd2-41e6-ab56-02f153370e4c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Strategies to Keep Your Business in the Green (with Chidi Egbujie)"><podcast:source uri="https://youtu.be/mCWD13fqToU"/></podcast:alternateEnclosure></item><item><title>The End of Cold Emails: How to Attract Customers Authentically</title><itunes:title>The End of Cold Emails: How to Attract Customers Authentically</itunes:title><description><![CDATA[<p>Tired of the generic spammy emails you get in your inbox every day? So are your prospects. In this episode of The Growth Pod, Angela shares why cold outbound marketing is dead and what you can do to get better results in your marketing.</p><p>Specifically, Angela shares:</p><ul><li>Why <strong>outbound marketing is ineffective</strong> (and illegal).</li><li>The <strong>#1 growth strategy </strong>that gets better results than cold outbound.</li><li>How <strong>leading with value</strong> will grow your brand now and into the future.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business" rel="noopener noreferrer" target="_blank">More on the CAN-SPAM Act</a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Tired of the generic spammy emails you get in your inbox every day? So are your prospects. In this episode of The Growth Pod, Angela shares why cold outbound marketing is dead and what you can do to get better results in your marketing.</p><p>Specifically, Angela shares:</p><ul><li>Why <strong>outbound marketing is ineffective</strong> (and illegal).</li><li>The <strong>#1 growth strategy </strong>that gets better results than cold outbound.</li><li>How <strong>leading with value</strong> will grow your brand now and into the future.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business" rel="noopener noreferrer" target="_blank">More on the CAN-SPAM Act</a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/alternatives-to-outbound-marketing]]></link><guid isPermaLink="false">f314b3fd-4427-4824-b587-9f083b48d87c</guid><itunes:image href="https://artwork.captivate.fm/bc01e768-6151-44a7-9167-774c2ea104ed/J7NyHehyG4Je0phd7zb60mIh.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 16 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/07c71bce-7d44-43de-bacf-4a40dc46a927/Why-I-m-Over-Outbound-and-What-I-m-Doing-Instead-1-converted.mp3" length="17712138" type="audio/mpeg"/><itunes:duration>07:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/83ddcbc4-03da-4436-8f2c-0a9fc7b6d965/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/83ddcbc4-03da-4436-8f2c-0a9fc7b6d965/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/83ddcbc4-03da-4436-8f2c-0a9fc7b6d965/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-07c71bce-7d44-43de-bacf-4a40dc46a927.json" type="application/json+chapters"/></item><item><title>Creating a Social Media Strategy that Sells (with Jessica Wikingellis)</title><itunes:title>Creating a Social Media Strategy that Sells (with Jessica Wikingellis)</itunes:title><description><![CDATA[<p>When done right, social media is a powerful marketing channel. That's where Jessica Wikingellis comes in. Today, she's sharing her method for creating a social media marketing strategy that <em>sells</em>. </p><p>Specifically, Jessica shares:</p><ul><li>Why <strong>branding is key</strong> for social media success.</li><li>How to <strong>bridge authenticity with sales</strong>.</li><li>Key <strong>social media traps</strong> (and how to avoid them).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Jessica on:</li><li><a href="https://www.instagram.com/love.wild.rivers/" rel="noopener noreferrer" target="_blank">Instagram</a>	</li><li><a href="mailto:https://www.tiktok.com/@love.wild.rivers?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a></li><li><a href="https://www.linkedin.com/in/jessica-wikingellis-b870b221/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about Love Wild Rivers: <a href="https://www.lovewildrivers.com/" rel="noopener noreferrer" target="_blank">www.lovewildrivers.com</a></li></ul><br/><p><strong>About Jessica:</strong></p><p>Jessica Wikingellis, co-founder of Love Wild Rivers, brings over a decade of expertise in marketing at Corporate Global companies and Agencies, with a specialized focus on social media strategy and management. Her adventurous spirit and entrepreneurial savvy have seen her launch three successful businesses across various countries, gathering unique insights and inspirations along the way.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>When done right, social media is a powerful marketing channel. That's where Jessica Wikingellis comes in. Today, she's sharing her method for creating a social media marketing strategy that <em>sells</em>. </p><p>Specifically, Jessica shares:</p><ul><li>Why <strong>branding is key</strong> for social media success.</li><li>How to <strong>bridge authenticity with sales</strong>.</li><li>Key <strong>social media traps</strong> (and how to avoid them).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Connect with Jessica on:</li><li><a href="https://www.instagram.com/love.wild.rivers/" rel="noopener noreferrer" target="_blank">Instagram</a>	</li><li><a href="mailto:https://www.tiktok.com/@love.wild.rivers?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a></li><li><a href="https://www.linkedin.com/in/jessica-wikingellis-b870b221/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about Love Wild Rivers: <a href="https://www.lovewildrivers.com/" rel="noopener noreferrer" target="_blank">www.lovewildrivers.com</a></li></ul><br/><p><strong>About Jessica:</strong></p><p>Jessica Wikingellis, co-founder of Love Wild Rivers, brings over a decade of expertise in marketing at Corporate Global companies and Agencies, with a specialized focus on social media strategy and management. Her adventurous spirit and entrepreneurial savvy have seen her launch three successful businesses across various countries, gathering unique insights and inspirations along the way.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/social-strategy-that-sells]]></link><guid isPermaLink="false">50b04114-4626-41be-8b8b-2b3226b8497c</guid><itunes:image href="https://artwork.captivate.fm/e1a24617-4da2-4db9-8af0-3ab6ba90b419/nIiIq03VmSMEnuLcpIvjfL7R.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 15 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/6455449f-dc21-46ee-b2f5-b67f2d903a5d/Jessica-Wikingellis-Audio-converted.mp3" length="34630218" type="audio/mpeg"/><itunes:duration>14:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/8ea38f00-fcd3-4cab-b135-3156a33bb8b2/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8ea38f00-fcd3-4cab-b135-3156a33bb8b2/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8ea38f00-fcd3-4cab-b135-3156a33bb8b2/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-6455449f-dc21-46ee-b2f5-b67f2d903a5d.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Creating a Social Media Strategy that Sells (with Jessica Wikingellis)"><podcast:source uri="https://youtu.be/u33tqM5Kbe4"/></podcast:alternateEnclosure></item><item><title>Your Ad Agency Sucks. Here&apos;s What to do About It.</title><itunes:title>Your Ad Agency Sucks. Here&apos;s What to do About It.</itunes:title><description><![CDATA[<p>Digital advertising can be one of the trickiest marketing channels to master. In this episode, Angela shares her strategy for analyzing and improving paid ads performance and remedying agency relationships.</p><p>Specifically, Angela shares how to:</p><ul><li><em>Actually</em> know if <strong>your ads can perform better</strong>.</li><li>Effortlessly <strong>uncover the cause of low ROI</strong>.</li><li>Easily <strong>improve your agency's</strong> performance.</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Digital advertising can be one of the trickiest marketing channels to master. In this episode, Angela shares her strategy for analyzing and improving paid ads performance and remedying agency relationships.</p><p>Specifically, Angela shares how to:</p><ul><li><em>Actually</em> know if <strong>your ads can perform better</strong>.</li><li>Effortlessly <strong>uncover the cause of low ROI</strong>.</li><li>Easily <strong>improve your agency's</strong> performance.</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/your-advertising-agency-sucks]]></link><guid isPermaLink="false">ae9cb4c8-000e-4d9c-ab41-4cf128fd943e</guid><itunes:image href="https://artwork.captivate.fm/3ffbef09-d00c-49f7-9a78-6a9535843932/4T4qgT_C0jX9xPWjo8CUmVh9.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 09 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/1b9820ef-94c1-4b0b-a03e-e0ee7fec8ad1/Why-Your-Ad-Agency-Sucks-and-What-to-do-About-It-converted.mp3" length="27764298" type="audio/mpeg"/><itunes:duration>11:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/b4053282-01eb-4540-9ae8-3cdda51da89e/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b4053282-01eb-4540-9ae8-3cdda51da89e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b4053282-01eb-4540-9ae8-3cdda51da89e/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-1b9820ef-94c1-4b0b-a03e-e0ee7fec8ad1.json" type="application/json+chapters"/></item><item><title>How Podcasting Can Fix Your Marketing Budget (with Nicole Grinnell)</title><itunes:title>How Podcasting Can Fix Your Marketing Budget (with Nicole Grinnell)</itunes:title><description><![CDATA[<p>Trying to get the most from your marketing budget? Guesting on podcasts might be the solution! Today, Nicole Grinnell shares her step-by-step strategy for getting more business by becoming a podcast guest. </p><p>Specifically, Nicole shares how to:</p><ul><li>Create a <strong>profitable podcasting strategy</strong> (step-by-step). </li><li><strong>Maximize podcast appearances</strong> and make more money.</li><li><strong>Streamline content production</strong> by repurposing your interviews.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about <a href="https://www.micdupbooking.com/" rel="noopener noreferrer" target="_blank">Mic'd Up Booking</a></li></ul><br/><p><strong>About Nicole:</strong></p><p>Nicole Grinnell is a two-time business owner who founded Mic'd Up Booking. Driven by her firsthand experience of the power of podcasting, she desires to extend this powerful tool to fellow entrepreneurs and business owners.</p><p>Nicole comes from a long line of entrepreneurs and small business owners. She launched her first business, Bosun Solutions, in 2017. As the daughter of a Small Business Owner turned Corporate Executive Support- she has a unique insight into the needs that Entrepreneurs &amp; CEOs face when scaling their business.</p><p>Her entire career has been laced with finding family-life balance, from working for her family business to getting married and having kids while climbing the corporate ladder. She now has a marriage and two teenage children and has grown her business to $2 million in revenue. Her goal is to help other small businesses succeed. She is a client of her services and firmly believes that podcasting is a form of marketing that can lead to great networking opportunities and business success.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Trying to get the most from your marketing budget? Guesting on podcasts might be the solution! Today, Nicole Grinnell shares her step-by-step strategy for getting more business by becoming a podcast guest. </p><p>Specifically, Nicole shares how to:</p><ul><li>Create a <strong>profitable podcasting strategy</strong> (step-by-step). </li><li><strong>Maximize podcast appearances</strong> and make more money.</li><li><strong>Streamline content production</strong> by repurposing your interviews.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about <a href="https://www.micdupbooking.com/" rel="noopener noreferrer" target="_blank">Mic'd Up Booking</a></li></ul><br/><p><strong>About Nicole:</strong></p><p>Nicole Grinnell is a two-time business owner who founded Mic'd Up Booking. Driven by her firsthand experience of the power of podcasting, she desires to extend this powerful tool to fellow entrepreneurs and business owners.</p><p>Nicole comes from a long line of entrepreneurs and small business owners. She launched her first business, Bosun Solutions, in 2017. As the daughter of a Small Business Owner turned Corporate Executive Support- she has a unique insight into the needs that Entrepreneurs &amp; CEOs face when scaling their business.</p><p>Her entire career has been laced with finding family-life balance, from working for her family business to getting married and having kids while climbing the corporate ladder. She now has a marriage and two teenage children and has grown her business to $2 million in revenue. Her goal is to help other small businesses succeed. She is a client of her services and firmly believes that podcasting is a form of marketing that can lead to great networking opportunities and business success.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/podcast-guesting-strategy]]></link><guid isPermaLink="false">1bb16010-300d-4ef2-8c8d-f81289bf5970</guid><itunes:image href="https://artwork.captivate.fm/d4a4f846-5407-4a0d-a805-85ce2639cc9a/3chCZYctUYRvz1UAfPCVbKG8.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 08 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/9701f834-ce27-414f-a666-80b1ff181810/Audio-converted.mp3" length="40811658" type="audio/mpeg"/><itunes:duration>17:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/730c0490-a524-42d5-8860-e0312cf521bd/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/730c0490-a524-42d5-8860-e0312cf521bd/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/730c0490-a524-42d5-8860-e0312cf521bd/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-9701f834-ce27-414f-a666-80b1ff181810.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How Podcasting Can Fix Your Marketing Budget (with Nicole Grinnell)"><podcast:source uri="https://youtu.be/Fi5fU3woqaw"/></podcast:alternateEnclosure></item><item><title>Unlocking Revenue: How Customer Feedback Can Transform Your Marketing</title><itunes:title>Unlocking Revenue: How Customer Feedback Can Transform Your Marketing</itunes:title><description><![CDATA[<p>We've all heard "the customer is always right" at least once in our life. And while that might not always be the case, we all know that without customers, our businesses wouldn't exist. So, how can we learn from our customers and improve not only our products and services but our marketing?</p><p>In this episode, Angela shares how to:</p><ul><li><strong>Gather customer feedback</strong> (step-by-step).</li><li>Build your prospect's <strong>dream offer</strong>.</li><li><strong>Make more sales</strong> using customer feedback.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>We've all heard "the customer is always right" at least once in our life. And while that might not always be the case, we all know that without customers, our businesses wouldn't exist. So, how can we learn from our customers and improve not only our products and services but our marketing?</p><p>In this episode, Angela shares how to:</p><ul><li><strong>Gather customer feedback</strong> (step-by-step).</li><li>Build your prospect's <strong>dream offer</strong>.</li><li><strong>Make more sales</strong> using customer feedback.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/make-more-sales-customer-feedback]]></link><guid isPermaLink="false">486f33d3-8df9-48e5-a6b0-68dc00e8bc78</guid><itunes:image href="https://artwork.captivate.fm/e992d074-2e7a-4459-9304-88598ac0b09a/rIlWtPaXLgZU0HEbcJQ8G4SK.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 02 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/1d5a0c36-308a-4aa0-bea9-cde5d4b252db/Using-Customer-Feedback-to-Make-More-Sales-1-converted.mp3" length="39812298" type="audio/mpeg"/><itunes:duration>16:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/850cac0c-6bc1-488b-95cc-988a6722ad33/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/850cac0c-6bc1-488b-95cc-988a6722ad33/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/850cac0c-6bc1-488b-95cc-988a6722ad33/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-1d5a0c36-308a-4aa0-bea9-cde5d4b252db.json" type="application/json+chapters"/></item><item><title>Unlocking Growth with Masterminds (with Meghan Lamle)</title><itunes:title>Unlocking Growth with Masterminds (with Meghan Lamle)</itunes:title><description><![CDATA[<p>Masterminds can be a powerful tool for business growth, but should you host a mastermind or be a guest? In today's episode, Meghan Lamle shares exactly what you need to know to effectively use masterminds as a growth tool for your business.</p><p>Specifically, Meghan shares:</p><ul><li>How to <strong>grow through hosting masterminds</strong>.</li><li>How to <strong>grow through being a mastermind participant</strong>.</li><li>Key <strong>things to avoid</strong> during a mastermind.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/meghan.lamle/" rel="noopener noreferrer" target="_blank">Connect with Meghan on Instagram</a></li><li>Learn more about <a href="https://meghanlamle.com/work-with-me" rel="noopener noreferrer" target="_blank">Meghan's mastermind: Mission Income</a></li></ul><br/><p><strong>About Meghan:</strong></p><p>Meghan Lamle is a corporate dropout turned multiple six-figure business owner. After taking the last $200 in her bank account and creating a multiple six-figure businesses in her first year, she learned the power of sales. Meghan has taught sales to over 200+ entrepreneurs in the last three years, has had $100k+ launches, and has over 8 years of experience in the sales space. Meghan blends the power of sales psychology and behavioral economics to teach entrepreneurs how to scale their businesses and master their sale.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Masterminds can be a powerful tool for business growth, but should you host a mastermind or be a guest? In today's episode, Meghan Lamle shares exactly what you need to know to effectively use masterminds as a growth tool for your business.</p><p>Specifically, Meghan shares:</p><ul><li>How to <strong>grow through hosting masterminds</strong>.</li><li>How to <strong>grow through being a mastermind participant</strong>.</li><li>Key <strong>things to avoid</strong> during a mastermind.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/meghan.lamle/" rel="noopener noreferrer" target="_blank">Connect with Meghan on Instagram</a></li><li>Learn more about <a href="https://meghanlamle.com/work-with-me" rel="noopener noreferrer" target="_blank">Meghan's mastermind: Mission Income</a></li></ul><br/><p><strong>About Meghan:</strong></p><p>Meghan Lamle is a corporate dropout turned multiple six-figure business owner. After taking the last $200 in her bank account and creating a multiple six-figure businesses in her first year, she learned the power of sales. Meghan has taught sales to over 200+ entrepreneurs in the last three years, has had $100k+ launches, and has over 8 years of experience in the sales space. Meghan blends the power of sales psychology and behavioral economics to teach entrepreneurs how to scale their businesses and master their sale.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/unlock-growth-with-masterminds]]></link><guid isPermaLink="false">0bece228-ab84-479e-911c-f9ade9160fec</guid><itunes:image href="https://artwork.captivate.fm/9c891504-7829-46d6-be17-28ee818db96c/vG848mx6o9nZ0rmV_M6zQkAj.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 01 Oct 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/5cb3f5d6-4596-4dec-b617-fb569fa062ad/Meghan-Lamle-Audio-1-converted.mp3" length="66721098" type="audio/mpeg"/><itunes:duration>27:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>49</itunes:episode><podcast:episode>49</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/c763f990-0bf4-46a4-9765-f0aba61d6936/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c763f990-0bf4-46a4-9765-f0aba61d6936/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c763f990-0bf4-46a4-9765-f0aba61d6936/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-5cb3f5d6-4596-4dec-b617-fb569fa062ad.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Unlocking Growth with Masterminds (with Meghan Lamle)"><podcast:source uri="https://youtu.be/SUTTF7K_Scs"/></podcast:alternateEnclosure></item><item><title>Future-Proofing Your Marketing Strategy</title><itunes:title>Future-Proofing Your Marketing Strategy</itunes:title><description><![CDATA[<p>You've probably heard that marketing is "constantly evolving." So, as we create our strategic plans for 2025 and beyond, what should we keep in mind to "future-proof" our strategies? In today's episode, I'm sharing how you can create growth strategies that work now and in the future.</p><p>Specifically, I share:</p><ul><li>The <strong>fundamental components</strong> of marketing that never change.</li><li>How to create a <strong>strategy that adapts</strong> to changes.</li><li><strong>Trends to watch</strong> for in 2025 (and beyond).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Send me your future predictions, concerns, and excitement: <a href="mailto:hello@growthpod.fm" rel="noopener noreferrer" target="_blank">hello@growthpod.fm</a></li><li>Listen to <a href="https://growthpod.fm/episode/build-brand-distinction-in-a-sea-of-competitors-with-jesse-james-wroblewski" rel="noopener noreferrer" target="_blank">Jesse's Episode</a> on Building Brand Distinction </li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>You've probably heard that marketing is "constantly evolving." So, as we create our strategic plans for 2025 and beyond, what should we keep in mind to "future-proof" our strategies? In today's episode, I'm sharing how you can create growth strategies that work now and in the future.</p><p>Specifically, I share:</p><ul><li>The <strong>fundamental components</strong> of marketing that never change.</li><li>How to create a <strong>strategy that adapts</strong> to changes.</li><li><strong>Trends to watch</strong> for in 2025 (and beyond).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Send me your future predictions, concerns, and excitement: <a href="mailto:hello@growthpod.fm" rel="noopener noreferrer" target="_blank">hello@growthpod.fm</a></li><li>Listen to <a href="https://growthpod.fm/episode/build-brand-distinction-in-a-sea-of-competitors-with-jesse-james-wroblewski" rel="noopener noreferrer" target="_blank">Jesse's Episode</a> on Building Brand Distinction </li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/future-proof-marketing-strategy]]></link><guid isPermaLink="false">ade27dc8-c44a-4993-a60a-6afc3da909bb</guid><itunes:image href="https://artwork.captivate.fm/136c4102-b4d0-4283-b40b-7c7d4ebe6c8b/WievHkyJgZPfy_wlq5B1xDKF.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 25 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/29ffbdf9-abbb-4895-917b-b227816277aa/Future-proofing-Your-Marketing-Strategy-converted.mp3" length="18786378" type="audio/mpeg"/><itunes:duration>07:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/736a939e-0cac-4a05-bbf9-3658cab1049b/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/736a939e-0cac-4a05-bbf9-3658cab1049b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/736a939e-0cac-4a05-bbf9-3658cab1049b/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-29ffbdf9-abbb-4895-917b-b227816277aa.json" type="application/json+chapters"/></item><item><title>The Power of PR: How to Get Your Business Noticed (with Jill Lublin)</title><itunes:title>The Power of PR: How to Get Your Business Noticed (with Jill Lublin)</itunes:title><description><![CDATA[<p>When you're considering launching a new marketing channel, public relations (PR) might be one of the last things that comes to mind. However, in today's episode of The Growth Pod, Jill Lublin shares why you might want to think of PR first and how you can leverage it successfully to grow your business. </p><p>Specifically, Jill shares:</p><ul><li>Why <strong>publicity is integral</strong> to your day-to-day life.</li><li>How to create a<strong> PR strategy</strong> <strong>designed for growth</strong>.</li><li>The <strong>easiest way to get publicity</strong> for your brand.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.nationaldaycalendar.com/" rel="noopener noreferrer" target="_blank">National Day Calendar</a></li><li>Get <a href="https://publicitycrashcourse.com/freegift" rel="noopener noreferrer" target="_blank">Jill's <strong>Free Gift</strong></a></li><li>Jill's <a href="https://jilllublin.com/mastery/" rel="noopener noreferrer" target="_blank">Media Mastery Intensive</a></li><li><a href="https://jilllublin.com/" rel="noopener noreferrer" target="_blank">Learn More about Jill</a></li></ul><br/><p><strong>About Jill:</strong></p><p>Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>When you're considering launching a new marketing channel, public relations (PR) might be one of the last things that comes to mind. However, in today's episode of The Growth Pod, Jill Lublin shares why you might want to think of PR first and how you can leverage it successfully to grow your business. </p><p>Specifically, Jill shares:</p><ul><li>Why <strong>publicity is integral</strong> to your day-to-day life.</li><li>How to create a<strong> PR strategy</strong> <strong>designed for growth</strong>.</li><li>The <strong>easiest way to get publicity</strong> for your brand.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.nationaldaycalendar.com/" rel="noopener noreferrer" target="_blank">National Day Calendar</a></li><li>Get <a href="https://publicitycrashcourse.com/freegift" rel="noopener noreferrer" target="_blank">Jill's <strong>Free Gift</strong></a></li><li>Jill's <a href="https://jilllublin.com/mastery/" rel="noopener noreferrer" target="_blank">Media Mastery Intensive</a></li><li><a href="https://jilllublin.com/" rel="noopener noreferrer" target="_blank">Learn More about Jill</a></li></ul><br/><p><strong>About Jill:</strong></p><p>Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/pr-for-business-growth]]></link><guid isPermaLink="false">1e20935f-178c-4936-92bf-820761a52202</guid><itunes:image href="https://artwork.captivate.fm/ca1091cd-e3d5-4b24-9736-5e5b1c1757a0/_IRomn-yx3LqL6AUQp_3E11s.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 24 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/f9945a71-e028-4eb6-878f-8ff0ab7107a1/Audio-converted.mp3" length="46182858" type="audio/mpeg"/><itunes:duration>19:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/cabc2b43-c8d2-4fe1-8f78-26c44f239d44/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cabc2b43-c8d2-4fe1-8f78-26c44f239d44/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cabc2b43-c8d2-4fe1-8f78-26c44f239d44/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-f9945a71-e028-4eb6-878f-8ff0ab7107a1.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Power of PR: How to Get Your Business Noticed (with Jill Lublin)"><podcast:source uri="https://youtu.be/4hPxTo3gqtY"/></podcast:alternateEnclosure></item><item><title>The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)</title><itunes:title>The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)</itunes:title><description><![CDATA[<p>Running a promotion is one of the most powerful tools for business growth, but when done wrong, promotions can seriously harm your business. </p><p>That's why, in today's episode of The Growth Pod, I'm sharing my exact strategy for growing a business with successful promotions.</p><p>Specifically, I share:</p><ul><li>Why <strong>discounts are harmful </strong>to your business.</li><li>How to <strong>escape discount dependence.</strong></li><li>My <strong>step-by-step</strong> process for a <strong>successful promotion.</strong></li><li>The<strong> secret promotion strategy</strong> for growth.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Running a promotion is one of the most powerful tools for business growth, but when done wrong, promotions can seriously harm your business. </p><p>That's why, in today's episode of The Growth Pod, I'm sharing my exact strategy for growing a business with successful promotions.</p><p>Specifically, I share:</p><ul><li>Why <strong>discounts are harmful </strong>to your business.</li><li>How to <strong>escape discount dependence.</strong></li><li>My <strong>step-by-step</strong> process for a <strong>successful promotion.</strong></li><li>The<strong> secret promotion strategy</strong> for growth.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/supercharged-promotion-strategy]]></link><guid isPermaLink="false">781b7f55-82bb-4abc-8133-29914e5104d6</guid><itunes:image href="https://artwork.captivate.fm/27c028d7-effd-483e-82e5-959c01de3fc7/KkDf5cGlH2WzxqvuVYSFNknc.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 18 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/58194ff2-20c1-482b-b349-e575c22a3f39/Using-Promotions-to-Unlock-Growth-converted.mp3" length="27622218" type="audio/mpeg"/><itunes:duration>11:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/37b53023-fc8b-4351-a342-753499ba882f/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/37b53023-fc8b-4351-a342-753499ba882f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/37b53023-fc8b-4351-a342-753499ba882f/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-58194ff2-20c1-482b-b349-e575c22a3f39.json" type="application/json+chapters"/></item><item><title>What Small Businesses Can Learn from Jeff Bezos (with Steve Anderson)</title><itunes:title>What Small Businesses Can Learn from Jeff Bezos (with Steve Anderson)</itunes:title><description><![CDATA[<p>Jeff Bezos built Amazon into a $2T company--but what can small businesses learn from a company of this size? In today's episode, Steve Anderson (author of <em>The Bezos Letters)</em> shares how small businesses can take lessons from Amazon and apply them to their growth.</p><p>Specifically, Steve shares:</p><ul><li>The difference between <strong>customer focus and customer obsession</strong>.</li><li>How Jeff Bezos <strong>accelerates decisions </strong>while<strong> mitigating risk</strong>.</li><li>The easiest way to <strong>build a flywheel of growth </strong>for your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><p><a href="https://dl.bookfunnel.com/tf68ggs690" rel="noopener noreferrer" target="_blank">Download your FREE digital copy</a> of <em>The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.</em></p><ul><li><a href="https://www.linkedin.com/in/stevetn/" rel="noopener noreferrer" target="_blank">Connect with Steve on LinkedIn</a></li><li>Buy Steve's Book on Amazon: <a href="https://amzn.to/47zWcgt" rel="noopener noreferrer" target="_blank"><em>The Bezos Letters</em></a></li></ul><br/><p><strong>About Steve:</strong></p><p>Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote <em>The Bezos Letters: 14 Principles to Grow Your Business Like Amazon</em>, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world's most influential thought leaders.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Jeff Bezos built Amazon into a $2T company--but what can small businesses learn from a company of this size? In today's episode, Steve Anderson (author of <em>The Bezos Letters)</em> shares how small businesses can take lessons from Amazon and apply them to their growth.</p><p>Specifically, Steve shares:</p><ul><li>The difference between <strong>customer focus and customer obsession</strong>.</li><li>How Jeff Bezos <strong>accelerates decisions </strong>while<strong> mitigating risk</strong>.</li><li>The easiest way to <strong>build a flywheel of growth </strong>for your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><p><a href="https://dl.bookfunnel.com/tf68ggs690" rel="noopener noreferrer" target="_blank">Download your FREE digital copy</a> of <em>The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.</em></p><ul><li><a href="https://www.linkedin.com/in/stevetn/" rel="noopener noreferrer" target="_blank">Connect with Steve on LinkedIn</a></li><li>Buy Steve's Book on Amazon: <a href="https://amzn.to/47zWcgt" rel="noopener noreferrer" target="_blank"><em>The Bezos Letters</em></a></li></ul><br/><p><strong>About Steve:</strong></p><p>Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote <em>The Bezos Letters: 14 Principles to Grow Your Business Like Amazon</em>, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world's most influential thought leaders.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/the-bezos-letters]]></link><guid isPermaLink="false">1a70d11b-604d-4c70-9b8c-f3ddc320bfaa</guid><itunes:image href="https://artwork.captivate.fm/1ebbc26d-7652-4b4d-8ea4-09321a1068f1/6Amo19T3C3nZSLhS450o0Sco.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 17 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/abb2b536-d2cd-430e-bb6e-5fe60f4d348d/Audio-converted.mp3" length="49037898" type="audio/mpeg"/><itunes:duration>20:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/ed566951-c876-49a7-be1f-09503d5d6888/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ed566951-c876-49a7-be1f-09503d5d6888/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ed566951-c876-49a7-be1f-09503d5d6888/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-abb2b536-d2cd-430e-bb6e-5fe60f4d348d.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="What Small Businesses Can Learn from Jeff Bezos (with Steve Anderson)"><podcast:source uri="https://youtu.be/lM_m88dmUL4"/></podcast:alternateEnclosure></item><item><title>Revenue Recovery: Strategies to Revive Your Marketing</title><itunes:title>Revenue Recovery: Strategies to Revive Your Marketing</itunes:title><description><![CDATA[<p>What do you do when a marketing channel isn't performing like it used to? In this episode of The Growth Pod, Angela shares how you can apply Revenue Recovery to your marketing to get back into growth mode ASAP.</p><p>Specifically, Angela shares:</p><ul><li><strong>Why you need </strong>a revenue recovery strategy.</li><li>How to <strong>diagnose </strong>your <strong>performance issues</strong>.</li><li>The<strong> easiest way to improve performance</strong>.</li><li><strong>Key pitfalls to avoid</strong> in your strategy.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.yourbrandevolved.com/freebook" rel="noopener noreferrer" target="_blank">Free Digital Copy: Your Marketing Ecosystem</a></li><li><a href="https://www.surveymonkey.com/mp/ab-testing-significance-calculator/" rel="noopener noreferrer" target="_blank">Survey Monkey Statistical Significance Calculator</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>What do you do when a marketing channel isn't performing like it used to? In this episode of The Growth Pod, Angela shares how you can apply Revenue Recovery to your marketing to get back into growth mode ASAP.</p><p>Specifically, Angela shares:</p><ul><li><strong>Why you need </strong>a revenue recovery strategy.</li><li>How to <strong>diagnose </strong>your <strong>performance issues</strong>.</li><li>The<strong> easiest way to improve performance</strong>.</li><li><strong>Key pitfalls to avoid</strong> in your strategy.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.yourbrandevolved.com/freebook" rel="noopener noreferrer" target="_blank">Free Digital Copy: Your Marketing Ecosystem</a></li><li><a href="https://www.surveymonkey.com/mp/ab-testing-significance-calculator/" rel="noopener noreferrer" target="_blank">Survey Monkey Statistical Significance Calculator</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/revenue-recovery]]></link><guid isPermaLink="false">73febd9f-c795-48ce-8627-b80b7838e5f7</guid><itunes:image href="https://artwork.captivate.fm/3defd9c5-95b6-46f2-bdad-3c3dd32483a6/1uP_UsHyDa5JStdWb9Lqnnls.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 11 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/b72bad94-1c15-4b0d-8c93-c67921624876/Revenue-Recovery-1-converted.mp3" length="34749258" type="audio/mpeg"/><itunes:duration>14:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/555c19c3-763f-4971-ac9a-3c30fa473eac/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/555c19c3-763f-4971-ac9a-3c30fa473eac/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/555c19c3-763f-4971-ac9a-3c30fa473eac/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-b72bad94-1c15-4b0d-8c93-c67921624876.json" type="application/json+chapters"/></item><item><title>Steps to Clearly Define a Marketing Strategy (with Sara Nay)</title><itunes:title>Steps to Clearly Define a Marketing Strategy (with Sara Nay)</itunes:title><description><![CDATA[<p>Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable. </p><p>Specifically, Sara shares:</p><ul><li>How to <strong>blend your business goals with your marketing</strong> strategy.</li><li>The <strong>easiest way to make a marketing strategy work</strong> for your brand.</li><li><strong>Costly missteps that you can avoid</strong> with your marketing strategy.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book: <a href="https://amzn.to/3MUzfea" rel="noopener noreferrer" target="_blank">Duct Tape Marketing</a></li><li><a href="https://ducttapemarketing.com/agency-certification-intensive/" rel="noopener noreferrer" target="_blank">Duct Tape Marketing Certification</a></li><li><a href="https://www.linkedin.com/in/saranay/" rel="noopener noreferrer" target="_blank">Connect with Sara on LinkedIn</a></li><li><a href="https://dtm.world/growth" rel="noopener noreferrer" target="_blank">Sara's FREE Resources</a></li></ul><br/><p><strong>About Sara:</strong></p><p>Sara Nay is the chief operating officer at Duct Tape Marketing.  With over thirteen years working in the small business space, her passion is to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable. </p><p>Specifically, Sara shares:</p><ul><li>How to <strong>blend your business goals with your marketing</strong> strategy.</li><li>The <strong>easiest way to make a marketing strategy work</strong> for your brand.</li><li><strong>Costly missteps that you can avoid</strong> with your marketing strategy.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book: <a href="https://amzn.to/3MUzfea" rel="noopener noreferrer" target="_blank">Duct Tape Marketing</a></li><li><a href="https://ducttapemarketing.com/agency-certification-intensive/" rel="noopener noreferrer" target="_blank">Duct Tape Marketing Certification</a></li><li><a href="https://www.linkedin.com/in/saranay/" rel="noopener noreferrer" target="_blank">Connect with Sara on LinkedIn</a></li><li><a href="https://dtm.world/growth" rel="noopener noreferrer" target="_blank">Sara's FREE Resources</a></li></ul><br/><p><strong>About Sara:</strong></p><p>Sara Nay is the chief operating officer at Duct Tape Marketing.  With over thirteen years working in the small business space, her passion is to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/defining-a-marketing-strategy]]></link><guid isPermaLink="false">ea8ec452-53c5-473d-b7bf-0ab14379f11d</guid><itunes:image href="https://artwork.captivate.fm/8c03f60c-91c2-4e11-956a-d2e17d61fb77/q_NS38QFvOlZsM_4i8IRy6yb.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 10 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/9a37df8a-52e2-4ac7-8fb9-497cffcf7966/Audio-converted.mp3" length="40394058" type="audio/mpeg"/><itunes:duration>16:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/88833221-e986-45d3-b161-199ab5ae816f/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/88833221-e986-45d3-b161-199ab5ae816f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/88833221-e986-45d3-b161-199ab5ae816f/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-9a37df8a-52e2-4ac7-8fb9-497cffcf7966.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Steps to Clearly Define a Marketing Strategy (with Sara Nay)"><podcast:source uri="https://youtu.be/SG1_dNs1ZsA"/></podcast:alternateEnclosure></item><item><title>BONUS: Your Marketing Ecosystem [Full Audiobook]</title><itunes:title>BONUS: Your Marketing Ecosystem [Full Audiobook]</itunes:title><description><![CDATA[<p><strong>A complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.</strong></p><p><em>How can you market less and sell more?</em>&nbsp;By leveraging the power of a marketing ecosystem, a strategy that connects an organization’s marketing channels into a system where the sum of all marketing efforts is greater than its parts.</p><p>This book was written to help:</p><ul><li><strong>Small business owners</strong>&nbsp;looking to invest money in the highest-impact areas of their business.</li><li><strong>Medium to large organizations</strong>&nbsp;seeking to understand why their marketing is underperforming (and create a profitable marketing strategy).</li></ul><br/><p>With this book, you will be able to:</p><ul><li><strong>Solve your marketing problems</strong>&nbsp;and improve your ROI</li><li><strong>Make more sales with less effort</strong>&nbsp;by attracting the right people to your business</li><li><strong>Convert prospects in less time</strong>&nbsp;by leveraging the power of psychological safety</li><li><strong>Unlock hidden growth</strong>&nbsp;by finding the idiosyncrasies in your marketing data</li><li><strong>Generate outsized returns&nbsp;</strong>by leveraging experimentation</li></ul><br/><p>Marketing ecosystems have dramatically improved my client’s businesses, generating millions of dollars and creating profitable marketing programs. I am confident it will improve your business as well.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3Bk7usR" rel="noopener noreferrer" target="_blank">Get your paperback copy today</a>&nbsp;on Amazon.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p><strong>A complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.</strong></p><p><em>How can you market less and sell more?</em>&nbsp;By leveraging the power of a marketing ecosystem, a strategy that connects an organization’s marketing channels into a system where the sum of all marketing efforts is greater than its parts.</p><p>This book was written to help:</p><ul><li><strong>Small business owners</strong>&nbsp;looking to invest money in the highest-impact areas of their business.</li><li><strong>Medium to large organizations</strong>&nbsp;seeking to understand why their marketing is underperforming (and create a profitable marketing strategy).</li></ul><br/><p>With this book, you will be able to:</p><ul><li><strong>Solve your marketing problems</strong>&nbsp;and improve your ROI</li><li><strong>Make more sales with less effort</strong>&nbsp;by attracting the right people to your business</li><li><strong>Convert prospects in less time</strong>&nbsp;by leveraging the power of psychological safety</li><li><strong>Unlock hidden growth</strong>&nbsp;by finding the idiosyncrasies in your marketing data</li><li><strong>Generate outsized returns&nbsp;</strong>by leveraging experimentation</li></ul><br/><p>Marketing ecosystems have dramatically improved my client’s businesses, generating millions of dollars and creating profitable marketing programs. I am confident it will improve your business as well.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3Bk7usR" rel="noopener noreferrer" target="_blank">Get your paperback copy today</a>&nbsp;on Amazon.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/your-marketing-ecosystem-audiobook]]></link><guid isPermaLink="false">807decb3-2fbb-42be-b5bc-4458846d0976</guid><itunes:image href="https://artwork.captivate.fm/3defd9c5-95b6-46f2-bdad-3c3dd32483a6/1uP_UsHyDa5JStdWb9Lqnnls.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 04 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/ff80f382-d043-479f-8e13-b18f842428f8/Your-Marketing-Ecosystem-audio-converted.mp3" length="155706378" type="audio/mpeg"/><itunes:duration>01:04:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><itunes:author>Angela Frank</itunes:author></item><item><title>How Podcasting Can Unlock Business Growth (with Karen Roberts)</title><itunes:title>How Podcasting Can Unlock Business Growth (with Karen Roberts)</itunes:title><description><![CDATA[<p>As a podcast listener, you understand the value of podcasting. But this episode takes it to the next level. Karen Roberts shares why starting your own podcast can be the growth unlock you've been looking for in your business. </p><p>Specifically, Karen shares:</p><ul><li>How podcasts <strong>showcase your value</strong> and stand out from the crowd.</li><li>Why <strong>podcasts are more valuable</strong> than social media content. </li><li>The <strong>exact ROI of starting a podcast</strong> for your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://podcastprofitsunleashed.com/free" rel="noopener noreferrer" target="_blank">Karen's Free Training</a></li></ul><br/><p><strong>About Karen:</strong></p><p>Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio.</p><p>Having interviewed countless coaches, consultants, therapists, and healers, Karen uncovered a common thread: the power of sharing personal stories to expand influence and audience reach. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School.</p><p>Currently residing in the top 1% of podcasts globally, Karen empowers others with coaching services and comprehensive post-production support through her business, ensuring her clients not only reclaim their time but also achieve a tangible return on investment for their podcasting efforts.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>As a podcast listener, you understand the value of podcasting. But this episode takes it to the next level. Karen Roberts shares why starting your own podcast can be the growth unlock you've been looking for in your business. </p><p>Specifically, Karen shares:</p><ul><li>How podcasts <strong>showcase your value</strong> and stand out from the crowd.</li><li>Why <strong>podcasts are more valuable</strong> than social media content. </li><li>The <strong>exact ROI of starting a podcast</strong> for your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://podcastprofitsunleashed.com/free" rel="noopener noreferrer" target="_blank">Karen's Free Training</a></li></ul><br/><p><strong>About Karen:</strong></p><p>Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio.</p><p>Having interviewed countless coaches, consultants, therapists, and healers, Karen uncovered a common thread: the power of sharing personal stories to expand influence and audience reach. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School.</p><p>Currently residing in the top 1% of podcasts globally, Karen empowers others with coaching services and comprehensive post-production support through her business, ensuring her clients not only reclaim their time but also achieve a tangible return on investment for their podcasting efforts.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/podcasting-for-business-growth]]></link><guid isPermaLink="false">1f76ff31-174e-4ded-9d92-55bcc4f59774</guid><itunes:image href="https://artwork.captivate.fm/b4346451-9057-4146-b972-06724c806306/PctgKToo4r-eYK2uNNO_scvD.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 03 Sep 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/b9010753-89f5-47d8-a04d-f335edf5e614/Audio-5-converted.mp3" length="50397258" type="audio/mpeg"/><itunes:duration>21:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/99aa0ad1-73f8-4407-b7ab-7bf1a9027ca7/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99aa0ad1-73f8-4407-b7ab-7bf1a9027ca7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99aa0ad1-73f8-4407-b7ab-7bf1a9027ca7/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-b9010753-89f5-47d8-a04d-f335edf5e614.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How Podcasting Can Unlock Business Growth (with Karen Roberts)"><podcast:source uri="https://youtu.be/DI2IhPOGSSs"/></podcast:alternateEnclosure></item><item><title>Slash Your Marketing Budget to Make More $$$</title><itunes:title>Slash Your Marketing Budget to Make More $$$</itunes:title><description><![CDATA[<p>If you've been in growth mode for a while, your marketing systems might be messier than you'd like. In this episode, Angela shares how you can use the power of a marketing ecosystem to spend <em>less</em> on your marketing while <em>making more</em> revenue.</p><p>Specifically, Angela shares:</p><ul><li>How to<strong> unlock growth</strong> by leveraging <strong>psychological safety</strong>.</li><li>The <strong>key elements</strong> of a successful marketing strategy.</li><li>The <strong>easiest way to address objections</strong> in your marketing. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3T0ab91" rel="noopener noreferrer" target="_blank">$100M Offers</a> by Alex Hormozi</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>If you've been in growth mode for a while, your marketing systems might be messier than you'd like. In this episode, Angela shares how you can use the power of a marketing ecosystem to spend <em>less</em> on your marketing while <em>making more</em> revenue.</p><p>Specifically, Angela shares:</p><ul><li>How to<strong> unlock growth</strong> by leveraging <strong>psychological safety</strong>.</li><li>The <strong>key elements</strong> of a successful marketing strategy.</li><li>The <strong>easiest way to address objections</strong> in your marketing. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3T0ab91" rel="noopener noreferrer" target="_blank">$100M Offers</a> by Alex Hormozi</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/slash-your-marketing-budget]]></link><guid isPermaLink="false">66eadc16-e1a1-4830-9e54-8d235c51945e</guid><itunes:image href="https://artwork.captivate.fm/d550aae1-2c18-4f13-9d6a-3925a730b913/tb3fGGeSjq5wmcVfqt0C64hf.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 28 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/defcdbe6-8507-4adc-a82a-c769450cb643/Slash-Your-Marketing-Budget-converted.mp3" length="23682378" type="audio/mpeg"/><itunes:duration>09:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/513e23ad-158c-4e61-8a31-0feadfb0e837/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/513e23ad-158c-4e61-8a31-0feadfb0e837/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/513e23ad-158c-4e61-8a31-0feadfb0e837/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-defcdbe6-8507-4adc-a82a-c769450cb643.json" type="application/json+chapters"/></item><item><title>Transform a Dull Blog into a Traffic Magnet (with Jon Clemence)</title><itunes:title>Transform a Dull Blog into a Traffic Magnet (with Jon Clemence)</itunes:title><description><![CDATA[<p>Blogging is an important part of a successful acquisition strategy. Not only do blogs create educational opportunities for your prospects, but they can be an important source of sales for your brand. </p><p>In this episode of The Growth Pod, content expert Jon Clemence shares <em> exactly </em>how you can take a dull blog and turn it into a traffic magnet.</p><p>Specifically, Jon shares:</p><ul><li><strong>Why it's critical </strong>to take your blog seriously.</li><li><strong>Costly pitfalls to avoid</strong> when blogging.</li><li>How to entice your blog <strong>readers to become customers</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://cedarpressproofreading.com/" rel="noopener noreferrer" target="_blank">Work with Jon</a></li><li><a href="https://www.linkedin.com/in/jon-clemence-300b31187/" rel="noopener noreferrer" target="_blank">Connect with Jon on LinkedIn</a></li></ul><br/><p><strong>About Jon:</strong></p><p>Jon Clemence is a professional proofreader, editor, and writer. He runs an editing and writing agency that helps businesses improve their written content to attract more people to their websites and convert them into new clients.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Blogging is an important part of a successful acquisition strategy. Not only do blogs create educational opportunities for your prospects, but they can be an important source of sales for your brand. </p><p>In this episode of The Growth Pod, content expert Jon Clemence shares <em> exactly </em>how you can take a dull blog and turn it into a traffic magnet.</p><p>Specifically, Jon shares:</p><ul><li><strong>Why it's critical </strong>to take your blog seriously.</li><li><strong>Costly pitfalls to avoid</strong> when blogging.</li><li>How to entice your blog <strong>readers to become customers</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://cedarpressproofreading.com/" rel="noopener noreferrer" target="_blank">Work with Jon</a></li><li><a href="https://www.linkedin.com/in/jon-clemence-300b31187/" rel="noopener noreferrer" target="_blank">Connect with Jon on LinkedIn</a></li></ul><br/><p><strong>About Jon:</strong></p><p>Jon Clemence is a professional proofreader, editor, and writer. He runs an editing and writing agency that helps businesses improve their written content to attract more people to their websites and convert them into new clients.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/dull-blog-to-traffic-magnet]]></link><guid isPermaLink="false">21d6575a-028d-4943-bd9a-1b544dbb4cc9</guid><itunes:image href="https://artwork.captivate.fm/1826d763-3c7c-4011-8763-bb5e5870f159/L9lSJ1idPsgVqiz-dY1k7iSX.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 27 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/7c306023-089c-4bba-8c3e-55520866e4d6/Audio-4-converted.mp3" length="33044298" type="audio/mpeg"/><itunes:duration>13:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/cb59c0ae-7d18-4bfe-b63c-28bf524dd1d9/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cb59c0ae-7d18-4bfe-b63c-28bf524dd1d9/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/cb59c0ae-7d18-4bfe-b63c-28bf524dd1d9/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-7c306023-089c-4bba-8c3e-55520866e4d6.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Transform a Dull Blog into a Traffic Magnet (with Jon Clemence)"><podcast:source uri="https://youtu.be/tqJ1FdB-8fc"/></podcast:alternateEnclosure></item><item><title>Unlocking Profitable Growth with a Marketing Ecosystem</title><itunes:title>Unlocking Profitable Growth with a Marketing Ecosystem</itunes:title><description><![CDATA[<p>We chat <em>a lot </em>about the power of a marketing ecosystem on this podcast. But what does one look like in practice? In this episode, Angela takes you step-by-step through a real-world example of implementing a marketing ecosystem.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li>Get Angela's Book: <a href="https://amzn.to/3WVVMMs" rel="noopener noreferrer" target="_blank"><em>Your Marketing Ecosystem</em></a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>We chat <em>a lot </em>about the power of a marketing ecosystem on this podcast. But what does one look like in practice? In this episode, Angela takes you step-by-step through a real-world example of implementing a marketing ecosystem.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li>Get Angela's Book: <a href="https://amzn.to/3WVVMMs" rel="noopener noreferrer" target="_blank"><em>Your Marketing Ecosystem</em></a></li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/unlocking-profitable-growth]]></link><guid isPermaLink="false">46ac21b6-0ca5-49b7-ae9e-d6aa49192e45</guid><itunes:image href="https://artwork.captivate.fm/beee9032-27cc-45bd-a71f-95a0842a0dd5/-aEr9NDnvdPpdYdc4cZZH40.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 21 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/f8299118-748f-4729-84ad-919d43dce9cd/Applying-the-Marketing-Ecosystem-to-Your-Business-converted.mp3" length="13427658" type="audio/mpeg"/><itunes:duration>05:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/949bf8fa-1d76-4532-bd04-995a9d73a9cc/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/949bf8fa-1d76-4532-bd04-995a9d73a9cc/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/949bf8fa-1d76-4532-bd04-995a9d73a9cc/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-f8299118-748f-4729-84ad-919d43dce9cd.json" type="application/json+chapters"/></item><item><title>Beyond Time Management: Streamlining for Success (with Eric Williams)</title><itunes:title>Beyond Time Management: Streamlining for Success (with Eric Williams)</itunes:title><description><![CDATA[<p>If you're feeling overwhelmed and stuck in your business, there's a few simple changes you can make to help you solve the cause of your overwhelm. </p><p>In this episode, operations expert, Eric Williams shares how you can reclaim your time, streamline your operations, and unlock your next level of business growth.</p><p>Specifically, Eric shares:</p><ul><li>Why overwhelm <strong>is more serious than you think</strong>.</li><li>How creating systems <strong>eliminates your blind spots</strong>.</li><li><strong>Key pitfalls to avoid</strong> when streamlining your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://willity.com/" rel="noopener noreferrer" target="_blank">Work with Eric</a></li><li><a href="https://watch.willity.com/r/a" rel="noopener noreferrer" target="_blank">Streamline Your Business (webinar)</a></li></ul><br/><p><strong>About Eric:</strong></p><p>Founder and CEO of Willity. After 20+ years leading teams, hiring, training, and managing 1,000+ employees, and advising 300+ entrepreneurs, leaders, and executives, he started Willity to help overwhelmed leaders get their businesses and lives back on track by streamlining their operations and aligning their behaviors. Eric focused on three key areas: the mechanics of their schedule and operations, their leadership skill sets, and honing their identity and personal superpowers as a leader.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>If you're feeling overwhelmed and stuck in your business, there's a few simple changes you can make to help you solve the cause of your overwhelm. </p><p>In this episode, operations expert, Eric Williams shares how you can reclaim your time, streamline your operations, and unlock your next level of business growth.</p><p>Specifically, Eric shares:</p><ul><li>Why overwhelm <strong>is more serious than you think</strong>.</li><li>How creating systems <strong>eliminates your blind spots</strong>.</li><li><strong>Key pitfalls to avoid</strong> when streamlining your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://willity.com/" rel="noopener noreferrer" target="_blank">Work with Eric</a></li><li><a href="https://watch.willity.com/r/a" rel="noopener noreferrer" target="_blank">Streamline Your Business (webinar)</a></li></ul><br/><p><strong>About Eric:</strong></p><p>Founder and CEO of Willity. After 20+ years leading teams, hiring, training, and managing 1,000+ employees, and advising 300+ entrepreneurs, leaders, and executives, he started Willity to help overwhelmed leaders get their businesses and lives back on track by streamlining their operations and aligning their behaviors. Eric focused on three key areas: the mechanics of their schedule and operations, their leadership skill sets, and honing their identity and personal superpowers as a leader.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/streamlining-for-success]]></link><guid isPermaLink="false">9e878845-5a0b-4e94-9d9b-56feeb79b2f9</guid><itunes:image href="https://artwork.captivate.fm/7fe1abf9-1695-476e-bc12-5d60f900cb25/5V5xwTQRRHNFxaQiqM8loPWt.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 20 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/ac917c7f-f204-4d7b-8d90-e91deb9bb6da/Audio-3-converted.mp3" length="56514378" type="audio/mpeg"/><itunes:duration>23:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/fad14c78-86d6-40f3-8ff9-8fb75d82b887/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fad14c78-86d6-40f3-8ff9-8fb75d82b887/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fad14c78-86d6-40f3-8ff9-8fb75d82b887/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-ac917c7f-f204-4d7b-8d90-e91deb9bb6da.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Beyond Time Management: Streamlining for Success (with Eric Williams)"><podcast:source uri="https://youtu.be/JGlnyZluShQ"/></podcast:alternateEnclosure></item><item><title>Understanding Consumer Behavior (with Sunny Dublick)</title><itunes:title>Understanding Consumer Behavior (with Sunny Dublick)</itunes:title><description><![CDATA[<p>Tap into your customer's psyche to increase sales. Consumer insights expert Sunny Dublick shares how you can bridge the gap between consumer behavior, data, AI, and your business.</p><p>Specifically, Sunny shares:</p><ul><li>How to eliminate speculation and <strong>create a strategy that sells</strong>.</li><li>The <strong>key elements of consumer behavior </strong>to implement in your business.</li><li>The <strong>secret lesson </strong>you can learn from<strong> mundane brands</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book - <a href="https://amzn.to/4cvaOyu" rel="noopener noreferrer" target="_blank"><em>Marketing to Mindstates</em></a></li><li>Work with Sunny - <a href="https://sunnydublick.com/contact/" rel="noopener noreferrer" target="_blank">SunnyDublick.com</a></li><li><a href="https://www.linkedin.com/in/sunnydublick/" rel="noopener noreferrer" target="_blank">Connect with Sunny on LinkedIn</a></li></ul><br/><p><strong>About Sunny:</strong></p><p>Sunny Dublick is an award-winning marketing specialist and founder of Sunny Dublick Marketing. Originally from New Jersey, Sunny has spent over 15 years in the marketing and advertising industry, working with high profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail and professional services industries.</p><br><p>After spending the first 9 years of her career working for various advertising agencies and corporate marketing departments in the greater Philadelphia area, Sunny set out on her own, forming Sunny Dublick Marketing in 2017 to provide transparent and effective marketing solutions to businesses nationwide. A self-proclaimed marketing revolutionary + ‘Pink Starburst’ of Marketing Experts, her strategies are designed to inspire creativity and divergence in the way you approach your marketing, marrying the art + the science of the industry to enable you to truly grow the best, most authentic version of your brand.</p><br><p>While Sunny's 9-5 passion lies in helping brands find marketing success, she is also an avid painter, taco fanatic, beach bum and book nerd.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Tap into your customer's psyche to increase sales. Consumer insights expert Sunny Dublick shares how you can bridge the gap between consumer behavior, data, AI, and your business.</p><p>Specifically, Sunny shares:</p><ul><li>How to eliminate speculation and <strong>create a strategy that sells</strong>.</li><li>The <strong>key elements of consumer behavior </strong>to implement in your business.</li><li>The <strong>secret lesson </strong>you can learn from<strong> mundane brands</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Book - <a href="https://amzn.to/4cvaOyu" rel="noopener noreferrer" target="_blank"><em>Marketing to Mindstates</em></a></li><li>Work with Sunny - <a href="https://sunnydublick.com/contact/" rel="noopener noreferrer" target="_blank">SunnyDublick.com</a></li><li><a href="https://www.linkedin.com/in/sunnydublick/" rel="noopener noreferrer" target="_blank">Connect with Sunny on LinkedIn</a></li></ul><br/><p><strong>About Sunny:</strong></p><p>Sunny Dublick is an award-winning marketing specialist and founder of Sunny Dublick Marketing. Originally from New Jersey, Sunny has spent over 15 years in the marketing and advertising industry, working with high profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail and professional services industries.</p><br><p>After spending the first 9 years of her career working for various advertising agencies and corporate marketing departments in the greater Philadelphia area, Sunny set out on her own, forming Sunny Dublick Marketing in 2017 to provide transparent and effective marketing solutions to businesses nationwide. A self-proclaimed marketing revolutionary + ‘Pink Starburst’ of Marketing Experts, her strategies are designed to inspire creativity and divergence in the way you approach your marketing, marrying the art + the science of the industry to enable you to truly grow the best, most authentic version of your brand.</p><br><p>While Sunny's 9-5 passion lies in helping brands find marketing success, she is also an avid painter, taco fanatic, beach bum and book nerd.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/understanding-consumer-behavior]]></link><guid isPermaLink="false">f13eeb1c-f71e-4181-baa1-4d66312bca12</guid><itunes:image href="https://artwork.captivate.fm/37672f43-c4b7-4a15-a570-c9dac8e12ad6/prIXLw7O5-Ymzf_Nu076kIuo.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 15 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/290c3c0b-7b33-456e-b3e0-e42f133581b9/audio-2-converted.mp3" length="46015818" type="audio/mpeg"/><itunes:duration>19:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><podcast:episode>36</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/c3fcf194-a098-45e8-8962-8b6cf372c89b/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c3fcf194-a098-45e8-8962-8b6cf372c89b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c3fcf194-a098-45e8-8962-8b6cf372c89b/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-290c3c0b-7b33-456e-b3e0-e42f133581b9.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Understanding Consumer Behavior (with Sunny Dublick)"><podcast:source uri="https://youtu.be/UF2EBNOTRzg"/></podcast:alternateEnclosure></item><item><title>10 Lessons from Spending $10M+ on Digital Ads</title><itunes:title>10 Lessons from Spending $10M+ on Digital Ads</itunes:title><description><![CDATA[<p>I've spent over $10M on digital ads and am sharing the <em>exact </em>reasons why campaigns underperform, where you can lean in to find growth, and how to get more performance from your digital ads.</p><p>Specifically, Angela shares:</p><ul><li>How to know if <strong>you're spending too much</strong> on advertising.</li><li>The <strong>secret to unlocking explosive growth</strong> in your digital ads.</li><li>The <em>real</em> reason <strong>why your competitors outperform you</strong> online (and what to do about it).</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>I've spent over $10M on digital ads and am sharing the <em>exact </em>reasons why campaigns underperform, where you can lean in to find growth, and how to get more performance from your digital ads.</p><p>Specifically, Angela shares:</p><ul><li>How to know if <strong>you're spending too much</strong> on advertising.</li><li>The <strong>secret to unlocking explosive growth</strong> in your digital ads.</li><li>The <em>real</em> reason <strong>why your competitors outperform you</strong> online (and what to do about it).</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/10-lessons-from-10m-on-digital-ads]]></link><guid isPermaLink="false">92c2726e-1505-40db-afdf-1cf2a91f4ad6</guid><itunes:image href="https://artwork.captivate.fm/ccb89f23-5888-4fb6-ae66-bfcfd67317bb/7S974qQ2F7nXS0zUpZ8ZJ6-T.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 14 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/c29d7d82-85bb-4f59-826d-8b2d33c401ce/10-Lessons-from-Spending-10M-on-Digital-Ads-converted.mp3" length="26328138" type="audio/mpeg"/><itunes:duration>10:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a734c7-4c55-42d7-a569-d6f4672c28db/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a734c7-4c55-42d7-a569-d6f4672c28db/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/99a734c7-4c55-42d7-a569-d6f4672c28db/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-c29d7d82-85bb-4f59-826d-8b2d33c401ce.json" type="application/json+chapters"/></item><item><title>The Secret to a High-Impact Website (with Lindy Nowak)</title><itunes:title>The Secret to a High-Impact Website (with Lindy Nowak)</itunes:title><description><![CDATA[<p>We all know our websites are important. But what can we do to ensure that our websites are set up for conversions? In this episode of <em>The Growth Pod</em> Lindy Nowak shares easy, high-impact changes that can improve your conversions.</p><p>Specifically, Lindy shares:</p><ul><li>The <strong>key things to consider</strong> when updating an old website. </li><li>How to <strong>implement the secret elements </strong>of a <strong>high-impact website</strong>.</li><li><strong>Why your website isn't converting</strong> (and how to fix it).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Work with Lindy - <a href="https://upinaday.co/" rel="noopener noreferrer" target="_blank">Up in a Day</a></li><li><a href="https://www.linkedin.com/in/lindy-nowak/" rel="noopener noreferrer" target="_blank">Connect with Lindy on LinkedIn</a></li></ul><br/><p><strong>About Lindy:</strong></p><p>Lindy Nowak spent over 15 years as a creative director in New York City, working for multiple brands, including L’Oréal, Bon Appetit, Entertainment Weekly, and Women’s Health Magazines. Today, she is the founder and CEO of Up in a Day, a turnkey website product that helps CPAs, mortgage brokers, restaurant owners, therapists, and tech start-ups get a great website up and running quickly, on budget, and with very little effort from them. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>We all know our websites are important. But what can we do to ensure that our websites are set up for conversions? In this episode of <em>The Growth Pod</em> Lindy Nowak shares easy, high-impact changes that can improve your conversions.</p><p>Specifically, Lindy shares:</p><ul><li>The <strong>key things to consider</strong> when updating an old website. </li><li>How to <strong>implement the secret elements </strong>of a <strong>high-impact website</strong>.</li><li><strong>Why your website isn't converting</strong> (and how to fix it).</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Work with Lindy - <a href="https://upinaday.co/" rel="noopener noreferrer" target="_blank">Up in a Day</a></li><li><a href="https://www.linkedin.com/in/lindy-nowak/" rel="noopener noreferrer" target="_blank">Connect with Lindy on LinkedIn</a></li></ul><br/><p><strong>About Lindy:</strong></p><p>Lindy Nowak spent over 15 years as a creative director in New York City, working for multiple brands, including L’Oréal, Bon Appetit, Entertainment Weekly, and Women’s Health Magazines. Today, she is the founder and CEO of Up in a Day, a turnkey website product that helps CPAs, mortgage brokers, restaurant owners, therapists, and tech start-ups get a great website up and running quickly, on budget, and with very little effort from them. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/creating-a-high-impact-website]]></link><guid isPermaLink="false">98427122-f49c-4408-9289-a7bee1aff148</guid><itunes:image href="https://artwork.captivate.fm/289aa781-facf-462c-b56f-c2082ff1f18a/TY0AK0CETx3uorjJMs1ySvDJ.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 13 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/f113df0d-a3c8-46fd-8ec1-c0a626f56c1c/New-Audio-converted.mp3" length="43123338" type="audio/mpeg"/><itunes:duration>17:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/b333dfaa-f4c6-473b-a3ea-e7172cbb9d0f/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b333dfaa-f4c6-473b-a3ea-e7172cbb9d0f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/b333dfaa-f4c6-473b-a3ea-e7172cbb9d0f/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-f113df0d-a3c8-46fd-8ec1-c0a626f56c1c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Secret to a High-Impact Website (with Lindy Nowak)"><podcast:source uri="https://youtu.be/-ZgweoWsF2s"/></podcast:alternateEnclosure></item><item><title>Setting Your Business Up for Financial Success (with Sarah Webb)</title><itunes:title>Setting Your Business Up for Financial Success (with Sarah Webb)</itunes:title><description><![CDATA[<p>One of the most difficult things to get right in business is money management. Join fCFO Sarah Webb, as she shares how you can get the basics right and set your business up for financial success. </p><p>In this episode, Sarah shares:</p><ul><li>The <strong>most important</strong> financial KPIs for business owners.</li><li>How to avoid <strong>costly financial mistakes</strong>.</li><li>How to <strong>set your business up for financial success</strong> when you're in growth mode.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.webbcfo.com/" rel="noopener noreferrer" target="_blank">Work with Sarah</a></li></ul><br/><p><strong>About Sarah:</strong></p><p>Sarah Webb is a forward-thinking fractional CFO dedicated to helping attorneys run profitable and efficient businesses.</p><p>Sarah founded Webb CFO to provide accounting assistance and long-term financial planning guidance to licensed professional clients and their private practice small businesses. Though Sarah and her team are happy to address the fundamental aspects of day-to-day accounting, such as cash flow management and budgeting, they take client financials a step further by adopting a strategic approach: leveraging numerical data for forecasting and planning and offering a broader management-oriented perspective.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>One of the most difficult things to get right in business is money management. Join fCFO Sarah Webb, as she shares how you can get the basics right and set your business up for financial success. </p><p>In this episode, Sarah shares:</p><ul><li>The <strong>most important</strong> financial KPIs for business owners.</li><li>How to avoid <strong>costly financial mistakes</strong>.</li><li>How to <strong>set your business up for financial success</strong> when you're in growth mode.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.webbcfo.com/" rel="noopener noreferrer" target="_blank">Work with Sarah</a></li></ul><br/><p><strong>About Sarah:</strong></p><p>Sarah Webb is a forward-thinking fractional CFO dedicated to helping attorneys run profitable and efficient businesses.</p><p>Sarah founded Webb CFO to provide accounting assistance and long-term financial planning guidance to licensed professional clients and their private practice small businesses. Though Sarah and her team are happy to address the fundamental aspects of day-to-day accounting, such as cash flow management and budgeting, they take client financials a step further by adopting a strategic approach: leveraging numerical data for forecasting and planning and offering a broader management-oriented perspective.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/financial-success-in-business]]></link><guid isPermaLink="false">4f26cbf9-ddef-45a7-894e-2501066375a8</guid><itunes:image href="https://artwork.captivate.fm/aa979634-7a60-4053-bb0f-29dae3eb9349/U2wdCc4OCUXqUcTk-DX6YOg1.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 08 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/6da95ec0-da38-4c7d-94fb-4244316fa8da/Audio-1-converted.mp3" length="44036298" type="audio/mpeg"/><itunes:duration>18:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/ac8feee6-47b6-4b27-be57-fbb0319d729f/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ac8feee6-47b6-4b27-be57-fbb0319d729f/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ac8feee6-47b6-4b27-be57-fbb0319d729f/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-6da95ec0-da38-4c7d-94fb-4244316fa8da.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Setting Your Business Up for Financial Success (with Sarah Webb)"><podcast:source uri="https://youtu.be/4z-NbzYT0I4"/></podcast:alternateEnclosure></item><item><title>The Hidden Advantages of Bootstrapping Your Business</title><itunes:title>The Hidden Advantages of Bootstrapping Your Business</itunes:title><description><![CDATA[<p>In this episode, Angela shares how <strong>bootstrapping your business sets you up for success</strong> (and how <strong>comparing yourself to venture-backed companies can be dangerous </strong>for your business).</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>In this episode, Angela shares how <strong>bootstrapping your business sets you up for success</strong> (and how <strong>comparing yourself to venture-backed companies can be dangerous </strong>for your business).</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/bootstrapped-vs-venture-capital]]></link><guid isPermaLink="false">56572f12-2a63-4f8a-ad2d-5cc170bcf324</guid><itunes:image href="https://artwork.captivate.fm/4736fb72-706c-421d-8ca0-44689cace0cf/6RIDKa6r1dKnLC_0BtcSKIzv.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 07 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/34893745-1c13-4680-b460-1f90bf43cd09/Why-Bootstrappers-Have-the-High-Ground-against-Venture-Capital-.mp3" length="12628938" type="audio/mpeg"/><itunes:duration>05:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/027f8500-cc75-47f9-bc80-1afd319c5982/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/027f8500-cc75-47f9-bc80-1afd319c5982/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/027f8500-cc75-47f9-bc80-1afd319c5982/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-34893745-1c13-4680-b460-1f90bf43cd09.json" type="application/json+chapters"/></item><item><title>Eliminating Cash Flow Problems (with Christian Brim)</title><itunes:title>Eliminating Cash Flow Problems (with Christian Brim)</itunes:title><description><![CDATA[<p>Cash flow problems can be a huge problem for small businesses, and can lead to serious outcomes. Join Christian Brimm to learn how Profit First principles can benefit your business and eliminate the stress of balancing your books. </p><p>Specifically, Christian shares:</p><ul><li>How to create a stress-free financial plan for your business.</li><li>What to do first if you've been ignoring your numbers.</li><li>The key financial metrics you need to know in your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Christian's Book: <a href="https://amzn.to/4fxcc6p" rel="noopener noreferrer" target="_blank">Profit First for Creatives</a></li><li>Keep up with Christian here: <a href="https://christianbrim.com/" rel="noopener noreferrer" target="_blank">https://christianbrim.com/</a></li></ul><br/><p><strong>About Christian:</strong></p><p>Christian Brim, CEO of CORE Group, specializing in providing creative business owners, and marketing agencies with vital financial services such as accounting, bookkeeping, tax planning, tax preparation, and wealth management.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Cash flow problems can be a huge problem for small businesses, and can lead to serious outcomes. Join Christian Brimm to learn how Profit First principles can benefit your business and eliminate the stress of balancing your books. </p><p>Specifically, Christian shares:</p><ul><li>How to create a stress-free financial plan for your business.</li><li>What to do first if you've been ignoring your numbers.</li><li>The key financial metrics you need to know in your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Christian's Book: <a href="https://amzn.to/4fxcc6p" rel="noopener noreferrer" target="_blank">Profit First for Creatives</a></li><li>Keep up with Christian here: <a href="https://christianbrim.com/" rel="noopener noreferrer" target="_blank">https://christianbrim.com/</a></li></ul><br/><p><strong>About Christian:</strong></p><p>Christian Brim, CEO of CORE Group, specializing in providing creative business owners, and marketing agencies with vital financial services such as accounting, bookkeeping, tax planning, tax preparation, and wealth management.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/eliminating-cash-flow-problems-with-christian-brim]]></link><guid isPermaLink="false">76ae5856-571d-4513-a736-1ffe09c24500</guid><itunes:image href="https://artwork.captivate.fm/2ac2364e-5478-4f4b-86a5-772a94a1759d/vI6STxwHI8SdMetTSjMKod_i.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 06 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/ca6d384e-2f1c-4d41-b9a9-d31a6213087c/Audio-converted.mp3" length="38835978" type="audio/mpeg"/><itunes:duration>16:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/9e256213-bf91-4115-b764-3a426cfdb651/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9e256213-bf91-4115-b764-3a426cfdb651/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/9e256213-bf91-4115-b764-3a426cfdb651/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-ca6d384e-2f1c-4d41-b9a9-d31a6213087c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Eliminating Cash Flow Problems (with Christian Brim)"><podcast:source uri="https://youtu.be/JPVh0ihP63Q"/></podcast:alternateEnclosure></item><item><title>How to Build an Audience of Your Dream Customers (with Rich Brooks)</title><itunes:title>How to Build an Audience of Your Dream Customers (with Rich Brooks)</itunes:title><description><![CDATA[<p>Are you sick of attracting bad-fit customers and clients? It might be your content! In this episode of The Growth Pod, Rich Brooks shares a clear roadmap for creating a content strategy that attracts your dream customers. </p><p>Specifically, Rich shares:</p><ul><li>How to create content that people <em>actually </em>read</li><li>The #1 way to convert website lurkers into paying customers</li><li>Conversion-killing mistakes to avoid on your website</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Rich's Podcast - <a href="https://www.theagentsofchange.com/" rel="noopener noreferrer" target="_blank">The Agents of Change</a></li><li>Connect with Rich on <a href="https://www.linkedin.com/in/therichbrooks/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><br/><p><strong>About Rich:</strong></p><p>Rich Brooks is the founder and president of Flyte New Media, a digital agency in Portland, Maine, that's been in business for over 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. </p><p>He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social &amp; mobile marketing. He co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. </p><p>Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. </p><p>He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, The Social Media Examiner, and many other news stories on digital marketing.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Are you sick of attracting bad-fit customers and clients? It might be your content! In this episode of The Growth Pod, Rich Brooks shares a clear roadmap for creating a content strategy that attracts your dream customers. </p><p>Specifically, Rich shares:</p><ul><li>How to create content that people <em>actually </em>read</li><li>The #1 way to convert website lurkers into paying customers</li><li>Conversion-killing mistakes to avoid on your website</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Rich's Podcast - <a href="https://www.theagentsofchange.com/" rel="noopener noreferrer" target="_blank">The Agents of Change</a></li><li>Connect with Rich on <a href="https://www.linkedin.com/in/therichbrooks/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><br/><p><strong>About Rich:</strong></p><p>Rich Brooks is the founder and president of Flyte New Media, a digital agency in Portland, Maine, that's been in business for over 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. </p><p>He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social &amp; mobile marketing. He co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. </p><p>Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. </p><p>He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, The Social Media Examiner, and many other news stories on digital marketing.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/build-your-audience]]></link><guid isPermaLink="false">7fb86082-4810-4362-a03b-f6a71338dd1a</guid><itunes:image href="https://artwork.captivate.fm/8b821c8a-2ddd-4bde-94bc-33bda7202857/B55WNxhx64jYVNUuZGNHWtMV.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 01 Aug 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/1c369e4c-b5a3-4d89-99b8-e2194e064d38/Rich-Brooks-Audio-converted.mp3" length="50897418" type="audio/mpeg"/><itunes:duration>21:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/48159dbe-e314-454e-bcfa-0298c9c612e6/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/48159dbe-e314-454e-bcfa-0298c9c612e6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/48159dbe-e314-454e-bcfa-0298c9c612e6/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-1c369e4c-b5a3-4d89-99b8-e2194e064d38.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Build an Audience of Your Dream Customers (with Rich Brooks)"><podcast:source uri="https://youtu.be/zVXNTaob-QQ"/></podcast:alternateEnclosure></item><item><title>Explode Your Brand’s Growth with Marketing MVPs</title><itunes:title>Explode Your Brand’s Growth with Marketing MVPs</itunes:title><description><![CDATA[<p>Learn how you can take Silicon Valley's favorite acronym (MVP) and apply it to marketing in your business.</p><p>In this episode, Angela shares:</p><ul><li>How to <strong>create a competitive advantage</strong> by using Marketing MVPs.</li><li>Why <strong>batch working is harming</strong> your business (and what to do instead).</li><li>The <strong>easiest way to create a marketing flywheel</strong> and slingshot past your competitors.</li></ul><br/><p><strong>Click </strong><a href="https://angelafrank.myflodesk.com/growthpod" rel="noopener noreferrer" target="_blank"><strong>HERE</strong></a><strong> to get weekly marketing tips &amp; podcast roundups in your inbox!</strong></p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Learn how you can take Silicon Valley's favorite acronym (MVP) and apply it to marketing in your business.</p><p>In this episode, Angela shares:</p><ul><li>How to <strong>create a competitive advantage</strong> by using Marketing MVPs.</li><li>Why <strong>batch working is harming</strong> your business (and what to do instead).</li><li>The <strong>easiest way to create a marketing flywheel</strong> and slingshot past your competitors.</li></ul><br/><p><strong>Click </strong><a href="https://angelafrank.myflodesk.com/growthpod" rel="noopener noreferrer" target="_blank"><strong>HERE</strong></a><strong> to get weekly marketing tips &amp; podcast roundups in your inbox!</strong></p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/marketing-mvps]]></link><guid isPermaLink="false">4bdf5887-9039-44f0-b76f-dc83c6e87f4b</guid><itunes:image href="https://artwork.captivate.fm/b46687ae-a0c5-407f-b6c3-bc0bead7dc12/iu0lB9MqhOyP8LSqFgVteLAv.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 31 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/5aa69af7-0bad-47b3-b9e3-65a0fd9dd262/Ep-29-Explode-Your-Brand-s-Growth-with-Marketing-MVPs-converted.mp3" length="14485578" type="audio/mpeg"/><itunes:duration>06:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/115f9d87-5628-40ea-85eb-68edd8461654/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/115f9d87-5628-40ea-85eb-68edd8461654/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/115f9d87-5628-40ea-85eb-68edd8461654/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-5aa69af7-0bad-47b3-b9e3-65a0fd9dd262.json" type="application/json+chapters"/></item><item><title>How to Create an Extraordinary Strategy for Winning (with John Hewitt)</title><itunes:title>How to Create an Extraordinary Strategy for Winning (with John Hewitt)</itunes:title><description><![CDATA[<p>John Hewitt is the "Hewitt" in "Jackson Hewitt Tax Service," and today, he's sharing his extraordinary strategy for winning with you. John has helped thousands of people become entrepreneurs and he knows what works and what doesn't work. This is an episode you do NOT want to miss. </p><p>In this episode, John shares:</p><ul><li>The <strong>secret difference </strong>between making millions or failing in business</li><li>The <strong>#1 key</strong> that John used to build a $500M+ business</li><li>How to <strong>hire the right people </strong>to support your winning strategy</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Read John's Book <a href="https://amzn.to/4fm6QdX" rel="noopener noreferrer" target="_blank">iCompete</a></li><li><a href="https://www.loyaltybrands.com" rel="noopener noreferrer" target="_blank">Loyalty Brands</a></li></ul><br/><p><strong>About John:</strong></p><p>John Hewitt is the "Hewitt" in "Jackson Hewitt Tax Service," after which he founded "Liberty Tax Service" with over 6,000 offices. John sold his interest in Liberty for nearly 500 million dollars. Now John and his partners and friends are helping Entrepreneurs discover how to become CEOs - "Building Their Empires" for the King of Kings. He is the author of the fascinating book iCompete and the CEO of Loyalty Brands.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>John Hewitt is the "Hewitt" in "Jackson Hewitt Tax Service," and today, he's sharing his extraordinary strategy for winning with you. John has helped thousands of people become entrepreneurs and he knows what works and what doesn't work. This is an episode you do NOT want to miss. </p><p>In this episode, John shares:</p><ul><li>The <strong>secret difference </strong>between making millions or failing in business</li><li>The <strong>#1 key</strong> that John used to build a $500M+ business</li><li>How to <strong>hire the right people </strong>to support your winning strategy</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Read John's Book <a href="https://amzn.to/4fm6QdX" rel="noopener noreferrer" target="_blank">iCompete</a></li><li><a href="https://www.loyaltybrands.com" rel="noopener noreferrer" target="_blank">Loyalty Brands</a></li></ul><br/><p><strong>About John:</strong></p><p>John Hewitt is the "Hewitt" in "Jackson Hewitt Tax Service," after which he founded "Liberty Tax Service" with over 6,000 offices. John sold his interest in Liberty for nearly 500 million dollars. Now John and his partners and friends are helping Entrepreneurs discover how to become CEOs - "Building Their Empires" for the King of Kings. He is the author of the fascinating book iCompete and the CEO of Loyalty Brands.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/create-a-winning-strategy]]></link><guid isPermaLink="false">38400c6f-8443-4144-8a56-6619384dc699</guid><itunes:image href="https://artwork.captivate.fm/df21893a-b2ea-4f4c-89e9-435f37772700/26uUaebIsvl4fSFmzd90Bw61.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 30 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/01152794-0cf2-44d8-b922-1936657dbf5c/Audio-8-converted.mp3" length="53259978" type="audio/mpeg"/><itunes:duration>22:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/4e18b49f-0bdf-4e00-b6d5-2be9d670c392/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4e18b49f-0bdf-4e00-b6d5-2be9d670c392/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/4e18b49f-0bdf-4e00-b6d5-2be9d670c392/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-01152794-0cf2-44d8-b922-1936657dbf5c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Create an Extraordinary Strategy for Winning (with John Hewitt)"><podcast:source uri="https://youtu.be/-kDf5bXnadA"/></podcast:alternateEnclosure></item><item><title>Escaping the Owner Prison (with Richard Walsh)</title><itunes:title>Escaping the Owner Prison (with Richard Walsh)</itunes:title><description><![CDATA[<p>Feeling stuck on the hamster wheel of running your business? Like you're always on and can never take a break? You may be trapped in The Owner Prison. In today's episode of The Growth Pod, Richard Walsh shares actionable tips to escape the owner prison, gain freedom, and live a more balanced life. </p><p>Specifically, Richard shares:</p><ul><li>What is keeping you trapped in your business.</li><li>How to create a plan for freedom by leveraging the power of the 5%.</li><li>The #1 way to leverage freedom to create impact in your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Work with Richard - <a href="https://sharpenthespearcoaching.com/" rel="noopener noreferrer" target="_blank">Sharpen the Spear Coaching</a></li></ul><br/><p><strong>About Richard:</strong></p><p>Richard is a 30-year seasoned entrepreneur. He’s the best-selling author of Escape the Owner Prison, the contractor's new way to scale, regain control, and fast-track growth while loving life. A speaker and podcast host, he’s a husband and father of six children, a US Marine, champion boxer, black belt, and an internationally recognized steel sculptor. </p><p>His expertise lies in combining both the strategic and the tactical. He's able to deliver immediate, problem solving results (tactical), along with strategic, long term implementation of systemization and scalability. With over 30 years in business himself, Richard has embraced time compression, sharing the secrets and strategies that bring rapid and lasting results to the companies he works with.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Feeling stuck on the hamster wheel of running your business? Like you're always on and can never take a break? You may be trapped in The Owner Prison. In today's episode of The Growth Pod, Richard Walsh shares actionable tips to escape the owner prison, gain freedom, and live a more balanced life. </p><p>Specifically, Richard shares:</p><ul><li>What is keeping you trapped in your business.</li><li>How to create a plan for freedom by leveraging the power of the 5%.</li><li>The #1 way to leverage freedom to create impact in your business.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Work with Richard - <a href="https://sharpenthespearcoaching.com/" rel="noopener noreferrer" target="_blank">Sharpen the Spear Coaching</a></li></ul><br/><p><strong>About Richard:</strong></p><p>Richard is a 30-year seasoned entrepreneur. He’s the best-selling author of Escape the Owner Prison, the contractor's new way to scale, regain control, and fast-track growth while loving life. A speaker and podcast host, he’s a husband and father of six children, a US Marine, champion boxer, black belt, and an internationally recognized steel sculptor. </p><p>His expertise lies in combining both the strategic and the tactical. He's able to deliver immediate, problem solving results (tactical), along with strategic, long term implementation of systemization and scalability. With over 30 years in business himself, Richard has embraced time compression, sharing the secrets and strategies that bring rapid and lasting results to the companies he works with.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/escaping-owner-prison]]></link><guid isPermaLink="false">70db880f-9dd6-44e2-8c36-10bd0d9e62c7</guid><itunes:image href="https://artwork.captivate.fm/5f8a008b-5661-4fc3-9cc8-38b8935c0985/rno6Et8L3H16h2zdJEQMTLkx.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 25 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/74bdee0f-2dce-4a36-bb03-7c750e56e176/Audio-7-converted.mp3" length="52133898" type="audio/mpeg"/><itunes:duration>21:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbd6cdb7-0232-4c34-babb-dfbe63024487/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbd6cdb7-0232-4c34-babb-dfbe63024487/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/dbd6cdb7-0232-4c34-babb-dfbe63024487/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-74bdee0f-2dce-4a36-bb03-7c750e56e176.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Escaping the Owner Prison (with Richard Walsh)"><podcast:source uri="https://youtu.be/GITNhike7SM"/></podcast:alternateEnclosure></item><item><title>The Power of Personal Branding (with Michelle McCarthy)</title><itunes:title>The Power of Personal Branding (with Michelle McCarthy)</itunes:title><description><![CDATA[<p>Branding powerhouse Michelle McCarthy is breaking down the exact steps you need to take to create a personal brand that takes you from invisible to in-demand.</p><p>Specifically, Michelle shares:</p><ul><li>The exact 4-step framework for creating a powerful personal brand</li><li>The biggest pitfalls to avoid when building your personal brand</li><li>How to create the right mindset for an authentic personal brand </li><li>What you <em>need</em> to know before you rebrand yourself</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/immichellemccarthy/" rel="noopener noreferrer" target="_blank">Connect with Michelle on Instagram</a></li></ul><br/><p><strong>About Michelle:</strong></p><p>Michelle McCarthy is a personal brand strategist with 15 years of experience working with everyone from solopreneurs to tech giants. Michelle's passion lies in helping successful women with bold ambitions step out from the confines of their current roles and build authentic personal brands. </p><p>She's developed a personal branding framework that guides women who want more by establishing themselves as the go-to in their industry. With a knack for spotting untapped potential and a genuine desire to spark change, Michelle guides her clients to embrace their uniqueness so they have an unforgettable impact. Her approach is all about keeping it real and aligning personal values with over-the-top professional goals. Her framework is designed to help these powerhouse women launch themselves into the spotlight, selling books, booking keynotes, and becoming established thought leaders.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Branding powerhouse Michelle McCarthy is breaking down the exact steps you need to take to create a personal brand that takes you from invisible to in-demand.</p><p>Specifically, Michelle shares:</p><ul><li>The exact 4-step framework for creating a powerful personal brand</li><li>The biggest pitfalls to avoid when building your personal brand</li><li>How to create the right mindset for an authentic personal brand </li><li>What you <em>need</em> to know before you rebrand yourself</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.instagram.com/immichellemccarthy/" rel="noopener noreferrer" target="_blank">Connect with Michelle on Instagram</a></li></ul><br/><p><strong>About Michelle:</strong></p><p>Michelle McCarthy is a personal brand strategist with 15 years of experience working with everyone from solopreneurs to tech giants. Michelle's passion lies in helping successful women with bold ambitions step out from the confines of their current roles and build authentic personal brands. </p><p>She's developed a personal branding framework that guides women who want more by establishing themselves as the go-to in their industry. With a knack for spotting untapped potential and a genuine desire to spark change, Michelle guides her clients to embrace their uniqueness so they have an unforgettable impact. Her approach is all about keeping it real and aligning personal values with over-the-top professional goals. Her framework is designed to help these powerhouse women launch themselves into the spotlight, selling books, booking keynotes, and becoming established thought leaders.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/powerful-personal-brand]]></link><guid isPermaLink="false">f4d9df8b-db6d-4032-9c99-73268b43841a</guid><itunes:image href="https://artwork.captivate.fm/324303d9-b9a2-4569-8607-5da9606b7353/0aww4-PBvv0wl3PCcGbUfCyI.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 23 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/39b09293-b6f1-4754-8312-8a4e23242f94/audio-6-converted.mp3" length="52463178" type="audio/mpeg"/><itunes:duration>21:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/f146c527-438c-4bcb-897c-f34142180d3e/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f146c527-438c-4bcb-897c-f34142180d3e/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f146c527-438c-4bcb-897c-f34142180d3e/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-39b09293-b6f1-4754-8312-8a4e23242f94.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="The Power of Personal Branding (with Michelle McCarthy)"><podcast:source uri="https://youtu.be/ldPx_mhFpqM"/></podcast:alternateEnclosure></item><item><title>How to Stand Out by Being a Published Author (with Mike Capuzzi)</title><itunes:title>How to Stand Out by Being a Published Author (with Mike Capuzzi)</itunes:title><description><![CDATA[<p>Writing a book is the #1 way to position your business as <em>the </em>authority in your niche. The good news? It doesn't need to be difficult to write a book!</p><p>In this episode, Mike Capuzzi shares how you can create a short, helpful book (a Shook™) in a few easy steps and begin leveraging the power of authorship for your business!</p><p>Specifically, Mike shares:</p><ul><li>How a book is your business card on steroids</li><li>Why you should write a short book to promote your business</li><li>The number one thing you need to know before writing a book for your business</li><li>How to know what you should write about</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><p>** Get Your Free Gift from Mike <a href="https://mikecapuzzi.com/magic" rel="noopener noreferrer" target="_blank">HERE</a> **</p><ul><li><a href="https://bitesizedbooks.com/" rel="noopener noreferrer" target="_blank">Bite Sized Books</a></li><li><a href="https://amzn.to/3WxBha0" rel="noopener noreferrer" target="_blank">The Magic of Short Books</a> (Book)</li><li><a href="https://amzn.to/3Y6NUtL" rel="noopener noreferrer" target="_blank">The 100-Page Book</a> (Book)</li><li><a href="https://authorfactor.com/" rel="noopener noreferrer" target="_blank">The Author Factor Podcast</a></li><li><a href="https://amzn.to/3LyWudf" rel="noopener noreferrer" target="_blank">The Magic of Free Books</a> (Book)</li></ul><br/><p><strong>About Mike:</strong></p><p>Mike Capuzzi is an Amazon bestselling author, publisher, and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of "traditional" corporate marketing concepts and business strategies for his clients. </p><p>This expertise has led him to be a guest speaker on the stages of some of the world's foremost marketing experts, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush, and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.</p><p>In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs, and CEOs. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Writing a book is the #1 way to position your business as <em>the </em>authority in your niche. The good news? It doesn't need to be difficult to write a book!</p><p>In this episode, Mike Capuzzi shares how you can create a short, helpful book (a Shook™) in a few easy steps and begin leveraging the power of authorship for your business!</p><p>Specifically, Mike shares:</p><ul><li>How a book is your business card on steroids</li><li>Why you should write a short book to promote your business</li><li>The number one thing you need to know before writing a book for your business</li><li>How to know what you should write about</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><p>** Get Your Free Gift from Mike <a href="https://mikecapuzzi.com/magic" rel="noopener noreferrer" target="_blank">HERE</a> **</p><ul><li><a href="https://bitesizedbooks.com/" rel="noopener noreferrer" target="_blank">Bite Sized Books</a></li><li><a href="https://amzn.to/3WxBha0" rel="noopener noreferrer" target="_blank">The Magic of Short Books</a> (Book)</li><li><a href="https://amzn.to/3Y6NUtL" rel="noopener noreferrer" target="_blank">The 100-Page Book</a> (Book)</li><li><a href="https://authorfactor.com/" rel="noopener noreferrer" target="_blank">The Author Factor Podcast</a></li><li><a href="https://amzn.to/3LyWudf" rel="noopener noreferrer" target="_blank">The Magic of Free Books</a> (Book)</li></ul><br/><p><strong>About Mike:</strong></p><p>Mike Capuzzi is an Amazon bestselling author, publisher, and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of "traditional" corporate marketing concepts and business strategies for his clients. </p><p>This expertise has led him to be a guest speaker on the stages of some of the world's foremost marketing experts, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush, and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.</p><p>In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs, and CEOs. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/become-an-author]]></link><guid isPermaLink="false">acba0f4c-befc-4f8c-bb6e-cccbcfe3f35e</guid><itunes:image href="https://artwork.captivate.fm/66db68d0-49c9-487a-ab97-0f1122543b79/AWV4yDAlL_yK91WF0k_ubeeM.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 18 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/b013fc4b-0c01-41da-8eea-0569d4bcd2e3/Audio-4-converted.mp3" length="47989578" type="audio/mpeg"/><itunes:duration>20:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/f166ee11-3eb8-4d4d-848f-7f8116432dc6/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f166ee11-3eb8-4d4d-848f-7f8116432dc6/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f166ee11-3eb8-4d4d-848f-7f8116432dc6/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-b013fc4b-0c01-41da-8eea-0569d4bcd2e3.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Stand Out by Being a Published Author (with Mike Capuzzi)"><podcast:source uri="https://youtu.be/YAUDc-0dD1c"/></podcast:alternateEnclosure></item><item><title>Championing the Underdog: How Small Businesses Can Change the World (with Tyler Copenhaver-Heath)</title><itunes:title>Championing the Underdog: How Small Businesses Can Change the World (with Tyler Copenhaver-Heath)</itunes:title><description><![CDATA[<p>This is an episode that you DON'T want to miss. From humble beginnings on welfare with a father in prison, Tyler Copenhaver-Heath transformed his challenges into entrepreneurial triumphs and shares how you can overcome adversity in your own life and achieve new greats. </p><p>Specifically, Tyler shares:</p><ul><li>The <strong>honest </strong>truth about entrepreneurship</li><li>The <strong>most important</strong> thing you need to know about your business</li><li>How <strong>your </strong>small <strong>business can change the world</strong></li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about <a href="https://www.glaive.community/?utm_source=google&amp;utm_medium=wix_google_business_profile&amp;utm_campaign=13535610103919592859" rel="noopener noreferrer" target="_blank">Glave</a> </li><li>Connect with Tyler on <a href="https://www.instagram.com/tyleruriah/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Visit <a href="https://tyleruriah.com/" rel="noopener noreferrer" target="_blank">Tyler's website</a></li></ul><br/><p><strong>About Tyler:</strong></p><p>Tyler Uriah Copenhaver-Heath, a biochemist and MBA graduate, is a beacon of resilience and transformative success. From humble beginnings on welfare with a father in prison, Tyler transformed his challenges into entrepreneurial triumphs. He founded APEX Customs, evolving it from a garage startup to a multi-million-dollar enterprise, later selling it and several other businesses in under a decade. Beyond his business milestones, Tyler's heart beats for the underdog. Having assisted over 100 new or struggling entrepreneurs without charge, he's a living testament to the power of giving back. His latest venture, Glaive, aims to level the playing field for small businesses and budding entrepreneurs. An international MMA connoisseur, long sword practitioner, and published author, Tyler's journey is rich and varied. Through his blog, podcast, and docuseries, he inspires and supports those with big dreams, emphasizing the transformative power of small businesses in communities. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>This is an episode that you DON'T want to miss. From humble beginnings on welfare with a father in prison, Tyler Copenhaver-Heath transformed his challenges into entrepreneurial triumphs and shares how you can overcome adversity in your own life and achieve new greats. </p><p>Specifically, Tyler shares:</p><ul><li>The <strong>honest </strong>truth about entrepreneurship</li><li>The <strong>most important</strong> thing you need to know about your business</li><li>How <strong>your </strong>small <strong>business can change the world</strong></li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Learn more about <a href="https://www.glaive.community/?utm_source=google&amp;utm_medium=wix_google_business_profile&amp;utm_campaign=13535610103919592859" rel="noopener noreferrer" target="_blank">Glave</a> </li><li>Connect with Tyler on <a href="https://www.instagram.com/tyleruriah/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>Visit <a href="https://tyleruriah.com/" rel="noopener noreferrer" target="_blank">Tyler's website</a></li></ul><br/><p><strong>About Tyler:</strong></p><p>Tyler Uriah Copenhaver-Heath, a biochemist and MBA graduate, is a beacon of resilience and transformative success. From humble beginnings on welfare with a father in prison, Tyler transformed his challenges into entrepreneurial triumphs. He founded APEX Customs, evolving it from a garage startup to a multi-million-dollar enterprise, later selling it and several other businesses in under a decade. Beyond his business milestones, Tyler's heart beats for the underdog. Having assisted over 100 new or struggling entrepreneurs without charge, he's a living testament to the power of giving back. His latest venture, Glaive, aims to level the playing field for small businesses and budding entrepreneurs. An international MMA connoisseur, long sword practitioner, and published author, Tyler's journey is rich and varied. Through his blog, podcast, and docuseries, he inspires and supports those with big dreams, emphasizing the transformative power of small businesses in communities. </p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/championing-the-underdog]]></link><guid isPermaLink="false">f23e2cfe-68ce-4952-85d7-da4d5487a2c0</guid><itunes:image href="https://artwork.captivate.fm/9e5f8c03-7139-4f2e-adef-0b556f5896ea/R-JuposoEpu_09F5BGjD1Ear.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 17 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/e6eda151-d8e9-4b6e-9431-043c063dfd3c/Tyler-Copenhaver-Heath-Championing-the-Underdog-How-Small-Busin.mp3" length="55304778" type="audio/mpeg"/><itunes:duration>23:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/d6438632-1f93-4033-9578-7401faf48a3a/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d6438632-1f93-4033-9578-7401faf48a3a/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d6438632-1f93-4033-9578-7401faf48a3a/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-e6eda151-d8e9-4b6e-9431-043c063dfd3c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Championing the Underdog: How Small Businesses Can Change the World (with Tyler Copenhaver-Heath)"><podcast:source uri="https://youtu.be/gnAZahia8Kc"/></podcast:alternateEnclosure></item><item><title>Master LinkedIn and Become a Client Magnet (with Naomi Rose Everly)</title><itunes:title>Master LinkedIn and Become a Client Magnet (with Naomi Rose Everly)</itunes:title><description><![CDATA[<p>LinkedIn expert Naomi Everly lays out the path to mastering LinkedIn and becoming the ONLY person your prospects want to work with. Join Angela and learn how you can improve your LinkedIn presence and attract more clients.</p><p>Specifically, Naomi shares:</p><ul><li>How you can become the ONLY person your prospects want to work with</li><li>The biggest LinkedIn mistakes business owners make (and how you can avoid them)</li><li>The secret psychological tricks you can use to improve your credibility on LinkedIn</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Naomi's Book - <a href="https://amzn.to/3y35l3D" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise on LinkedIn</a></li><li>Naomi's Podcast - <a href="https://Naomi'sPodcast-MagnetiseYourExpertise" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise</a></li><li><a href="https://www.linkedin.com/in/naomijohnsonuk/" rel="noopener noreferrer" target="_blank">Connect with Naomi on LinkedIn</a></li><li>Naomi's Website - <a href="https://MagnetiseYourExpertise" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise</a></li></ul><br/><p><strong>About Naomi:</strong></p><p>Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>LinkedIn expert Naomi Everly lays out the path to mastering LinkedIn and becoming the ONLY person your prospects want to work with. Join Angela and learn how you can improve your LinkedIn presence and attract more clients.</p><p>Specifically, Naomi shares:</p><ul><li>How you can become the ONLY person your prospects want to work with</li><li>The biggest LinkedIn mistakes business owners make (and how you can avoid them)</li><li>The secret psychological tricks you can use to improve your credibility on LinkedIn</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Naomi's Book - <a href="https://amzn.to/3y35l3D" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise on LinkedIn</a></li><li>Naomi's Podcast - <a href="https://Naomi'sPodcast-MagnetiseYourExpertise" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise</a></li><li><a href="https://www.linkedin.com/in/naomijohnsonuk/" rel="noopener noreferrer" target="_blank">Connect with Naomi on LinkedIn</a></li><li>Naomi's Website - <a href="https://MagnetiseYourExpertise" rel="noopener noreferrer" target="_blank">Magnetise Your Expertise</a></li></ul><br/><p><strong>About Naomi:</strong></p><p>Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>--</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/linkedin-mastery]]></link><guid isPermaLink="false">dd7f7843-cda6-4d04-b9d0-4ebc70e3c466</guid><itunes:image href="https://artwork.captivate.fm/d12054a2-803b-4c19-8e52-bdbc784259cc/4EAf3gzxyEjUF9zDiqs8Xi2R.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 11 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/097c9846-3b10-49dd-841a-877811bae108/Naomi-Rose-Everly-How-to-Become-the-Only-Person-your-Prospects-.mp3" length="51789258" type="audio/mpeg"/><itunes:duration>21:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/8fbd9444-f8f1-4711-8e08-6dd792ac25b1/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8fbd9444-f8f1-4711-8e08-6dd792ac25b1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/8fbd9444-f8f1-4711-8e08-6dd792ac25b1/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-097c9846-3b10-49dd-841a-877811bae108.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Master LinkedIn and Become a Client Magnet (with Naomi Rose Everly)"><podcast:source uri="https://youtu.be/0Y0_ug7tnwk"/></podcast:alternateEnclosure></item><item><title>Unlock The Power of YouTube Lead Generation (with Sean Tepper)</title><itunes:title>Unlock The Power of YouTube Lead Generation (with Sean Tepper)</itunes:title><description><![CDATA[<p>Can YouTube <em>really</em> be a substantial source of leads for your business? On today's episode of The Growth Pod, Angela sits down with Sean to learn how he leveraged organic YouTube growth to attract new customers and grow Tyker to over 9,000 customers across 50 countries.</p><p>Specifically, Sean shares:</p><ul><li>How to design a content strategy that attracts the right customers</li><li>The #1 thing you can do to make content creation EASY</li><li>The secret to repurposing your content across platforms</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://tykr.com/" rel="noopener noreferrer" target="_blank">Tykr</a></li></ul><br/><p><strong>About Sean:</strong></p><p>Sean Tepper is the founder and CEO of Tykr, a stock screener and education platform all-in-one that helps you manage your own investments with confidence.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Can YouTube <em>really</em> be a substantial source of leads for your business? On today's episode of The Growth Pod, Angela sits down with Sean to learn how he leveraged organic YouTube growth to attract new customers and grow Tyker to over 9,000 customers across 50 countries.</p><p>Specifically, Sean shares:</p><ul><li>How to design a content strategy that attracts the right customers</li><li>The #1 thing you can do to make content creation EASY</li><li>The secret to repurposing your content across platforms</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://tykr.com/" rel="noopener noreferrer" target="_blank">Tykr</a></li></ul><br/><p><strong>About Sean:</strong></p><p>Sean Tepper is the founder and CEO of Tykr, a stock screener and education platform all-in-one that helps you manage your own investments with confidence.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/youtube-lead-generation]]></link><guid isPermaLink="false">d1336ddf-3973-4cb2-8bb3-0dcfc8c38dba</guid><itunes:image href="https://artwork.captivate.fm/f3c40c97-4b71-434e-a27c-7fbfdfa1d299/B1BBW05p0N658MZdBIV2wGqK.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 09 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/8b308276-9b5e-46a2-843c-b6aab488eae6/Sean-Tepper-How-to-Generate-Leads-with-YouTube-Audio-1-converted.mp3" length="47371338" type="audio/mpeg"/><itunes:duration>19:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/d19193a1-3e6e-4206-a7f4-f6096e0f3eaa/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d19193a1-3e6e-4206-a7f4-f6096e0f3eaa/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d19193a1-3e6e-4206-a7f4-f6096e0f3eaa/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-8b308276-9b5e-46a2-843c-b6aab488eae6.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Unlock The Power of YouTube Lead Generation (with Sean Tepper)"><podcast:source uri="https://youtu.be/ZZBpFmcWWVM"/></podcast:alternateEnclosure></item><item><title>Kick Start Your Next Launch with Crowd Funding (with Aurora Winter)</title><itunes:title>Kick Start Your Next Launch with Crowd Funding (with Aurora Winter)</itunes:title><description><![CDATA[<p>Today, we're welcoming Aurora Winter back to The Growth Pod to learn the ins and outs of running a successful crowdfunding campaign. Learn how other companies were able to make millions leveraging crowdfunding and how you can replicate their success in your own business.</p><p>Specifically, Aurora shares:</p><ul><li>What types of businesses have the most success with crowdfunding</li><li>Common pitfalls to avoid when running your own crowdfunding campaign</li><li>Key ways to make your crowdfunding campaign as successful as possible. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Check out Aurora's Kickstarter Campaign <a href="https://www.kickstarter.com/projects/magicmystery/fantasy-novel-magic-mystery-and-the-multiverse" rel="noopener noreferrer" target="_blank">HERE</a>. </li><li><a href="https://www.aurorawinter.com" rel="noopener noreferrer" target="_blank">Aurora's Website</a></li></ul><br/><p><strong>About Aurora:</strong></p><p>﻿Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.</p><p>Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence.</p><p>Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book.</p><p>Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more.</p><p>A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: <a href="https://www.AuroraWinter.com/media" rel="noopener noreferrer" target="_blank">www.AuroraWinter.com/media</a>.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Today, we're welcoming Aurora Winter back to The Growth Pod to learn the ins and outs of running a successful crowdfunding campaign. Learn how other companies were able to make millions leveraging crowdfunding and how you can replicate their success in your own business.</p><p>Specifically, Aurora shares:</p><ul><li>What types of businesses have the most success with crowdfunding</li><li>Common pitfalls to avoid when running your own crowdfunding campaign</li><li>Key ways to make your crowdfunding campaign as successful as possible. </li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Check out Aurora's Kickstarter Campaign <a href="https://www.kickstarter.com/projects/magicmystery/fantasy-novel-magic-mystery-and-the-multiverse" rel="noopener noreferrer" target="_blank">HERE</a>. </li><li><a href="https://www.aurorawinter.com" rel="noopener noreferrer" target="_blank">Aurora's Website</a></li></ul><br/><p><strong>About Aurora:</strong></p><p>﻿Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.</p><p>Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence.</p><p>Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book.</p><p>Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more.</p><p>A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: <a href="https://www.AuroraWinter.com/media" rel="noopener noreferrer" target="_blank">www.AuroraWinter.com/media</a>.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/aurora-crowd-funding]]></link><guid isPermaLink="false">cb6818f9-2d86-4e42-b961-25451ca1e0c3</guid><itunes:image href="https://artwork.captivate.fm/a357d5f7-3d25-402a-b592-7fdda6a3960c/SqfAOEqunmj2zEohrJKlpZWD.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 04 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/cac6409f-95ad-4d6b-bbb6-1258ebad834a/Audio-converted.mp3" length="50471178" type="audio/mpeg"/><itunes:duration>21:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/27186d25-b100-4954-ac92-3f63035596ec/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/27186d25-b100-4954-ac92-3f63035596ec/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/27186d25-b100-4954-ac92-3f63035596ec/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-cac6409f-95ad-4d6b-bbb6-1258ebad834a.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Kick Start Your Next Launch with Crowd Funding (with Aurora Winter)"><podcast:source uri="https://youtu.be/glOqdOF0gA4"/></podcast:alternateEnclosure></item><item><title>My 7 Keys to Marketing Success</title><itunes:title>My 7 Keys to Marketing Success</itunes:title><description><![CDATA[<p>Transform your marketing with my 7 Keys to Marketing Success. These are the exact keys that have helped my business <em>and </em>my client's businesses create profitable marketing strategies that cost less and generate more revenue. </p><p>In this episode, I'm breaking down:</p><ul><li>How to position your product so your customers HAVE to buy it.</li><li>How to unlock your hidden marketing channels and find massive growth.</li><li>How to spend <em>less</em> on your marketing and generate <em>more </em>revenue</li></ul><br/><p><strong>Improve your marketing strategy:</strong></p><p>My new book -<em> Your Marketing Ecosystem</em> - is a complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.</p><ul><li>Your Marketing Ecosystem - OUT NOW!! </li><li>Order your copy here: <a href="https://www.yourbrandevolved.com" rel="noopener noreferrer" target="_blank">www.yourbrandevolved.com</a></li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3WnOfHe" rel="noopener noreferrer" target="_blank">Positioning: The Battle for Your Mind</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Transform your marketing with my 7 Keys to Marketing Success. These are the exact keys that have helped my business <em>and </em>my client's businesses create profitable marketing strategies that cost less and generate more revenue. </p><p>In this episode, I'm breaking down:</p><ul><li>How to position your product so your customers HAVE to buy it.</li><li>How to unlock your hidden marketing channels and find massive growth.</li><li>How to spend <em>less</em> on your marketing and generate <em>more </em>revenue</li></ul><br/><p><strong>Improve your marketing strategy:</strong></p><p>My new book -<em> Your Marketing Ecosystem</em> - is a complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.</p><ul><li>Your Marketing Ecosystem - OUT NOW!! </li><li>Order your copy here: <a href="https://www.yourbrandevolved.com" rel="noopener noreferrer" target="_blank">www.yourbrandevolved.com</a></li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://amzn.to/3WnOfHe" rel="noopener noreferrer" target="_blank">Positioning: The Battle for Your Mind</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/7-keys-to-marketing-success]]></link><guid isPermaLink="false">acac3053-2618-4979-a5e6-4273943b145b</guid><itunes:image href="https://artwork.captivate.fm/4e8b6e9b-ee37-4c4f-ab06-8484d8a3cac7/Y-jKZVuKumrrZ5NcOfG4NWl1.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 03 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/0d66b9da-51b3-4c15-a890-c5c691124756/7-Keys-to-Marketing-Success-converted.mp3" length="25491018" type="audio/mpeg"/><itunes:duration>10:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><podcast:episode>20</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/df99b5c9-fe9c-449f-a165-d65647c4b06b/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/df99b5c9-fe9c-449f-a165-d65647c4b06b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/df99b5c9-fe9c-449f-a165-d65647c4b06b/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-0d66b9da-51b3-4c15-a890-c5c691124756.json" type="application/json+chapters"/></item><item><title>How to Write Your Weekly Emails Without Going Insane (with Tanya Brody)</title><itunes:title>How to Write Your Weekly Emails Without Going Insane (with Tanya Brody)</itunes:title><description><![CDATA[<p>Do you struggle with writing your weekly emails? In this episode, you will learn how you can take the guesswork out of starting an email list and the pain out of writing weekly emails. Join Angela as she chats everything email with Tanya Brody in today's episode of The Growth Pod.</p><p>Specifically, Tanya shares:</p><ul><li>Why emails have the highest ROI of any digital marketing channel</li><li>How to start growing your email list (step-by-step)</li><li>The EASIEST way to write your weekly emails</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Tanya's Free Resource: <a href="https://bit.ly/30-Subject-Lines-2" rel="noopener noreferrer" target="_blank">30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email</a></li><li><a href="https://tanyabrodycopywriter.com/" rel="noopener noreferrer" target="_blank">Tanya's Website</a> (blog posts, courses, and free resources)</li></ul><br/><p><strong>About Tanya:</strong></p><p>Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging.</p><p>Tanya works with business owners to help them write their regular nurture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Do you struggle with writing your weekly emails? In this episode, you will learn how you can take the guesswork out of starting an email list and the pain out of writing weekly emails. Join Angela as she chats everything email with Tanya Brody in today's episode of The Growth Pod.</p><p>Specifically, Tanya shares:</p><ul><li>Why emails have the highest ROI of any digital marketing channel</li><li>How to start growing your email list (step-by-step)</li><li>The EASIEST way to write your weekly emails</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Tanya's Free Resource: <a href="https://bit.ly/30-Subject-Lines-2" rel="noopener noreferrer" target="_blank">30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email</a></li><li><a href="https://tanyabrodycopywriter.com/" rel="noopener noreferrer" target="_blank">Tanya's Website</a> (blog posts, courses, and free resources)</li></ul><br/><p><strong>About Tanya:</strong></p><p>Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging.</p><p>Tanya works with business owners to help them write their regular nurture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/weekly-emails]]></link><guid isPermaLink="false">57b77347-7180-482f-b07e-785fe0a817c3</guid><itunes:image href="https://artwork.captivate.fm/def2cb2d-5247-4695-a4c1-f6598d3b3259/8MlnjLXWEcvill63P64LXzDd.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 02 Jul 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/b6eb5f87-3ee1-4486-b348-dcc0df6daccb/video-1-converted.mp3" length="68198538" type="audio/mpeg"/><itunes:duration>28:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/7af4f4ca-8009-4281-abd2-8bc0c51cf03b/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7af4f4ca-8009-4281-abd2-8bc0c51cf03b/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/7af4f4ca-8009-4281-abd2-8bc0c51cf03b/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-b6eb5f87-3ee1-4486-b348-dcc0df6daccb.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Write Your Weekly Emails Without Going Insane (with Tanya Brody)"><podcast:source uri="https://youtu.be/JmCjXGQSmZQ"/></podcast:alternateEnclosure></item><item><title>7 Ways to Make 7 Figures as a Thought Leader (with Aurora Winter)</title><itunes:title>7 Ways to Make 7 Figures as a Thought Leader (with Aurora Winter)</itunes:title><description><![CDATA[<p>Leverage your personal brand to become a thought leader (and make a lot of money doing it)! Join our guest, Aurora Winter, as she shares the 7 ways you can make 7 figures as a thought leader. </p><p>Specifically, Aurora shares:</p><ul><li>How you can attract premium clients at premium prices by leveraging your authority</li><li>How to leverage the neuroscience of communication to ma</li><li>How a free book offer can create explosive growth for your business</li><li>And more!!</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Free Resource: <a href="https://amzn.to/3KMVv91" rel="noopener noreferrer" target="_blank">Marketing Fast Track</a></li><li>More Free Resources: <a href="https://www.turnwordsintowealth.com/" rel="noopener noreferrer" target="_blank">www.TurnWordsIntoWealth.com</a></li><li>Aurora's Book: <a href="https://amzn.to/3VMh53v" rel="noopener noreferrer" target="_blank">Turn Words Into Wealth</a></li><li>Aurora's YA Novel: <a href="https://amzn.to/3xpMdg4" rel="noopener noreferrer" target="_blank">Magic Mystery and the Multiverse</a></li><li><a href="https://magicmysteryandthemultiverse.com" rel="noopener noreferrer" target="_blank">Follow Aurora's Kickstarter</a></li><li>Free Resources for Authors: <a href="https://www.kickstarter.com/projects/magicmystery/fantasy-novel-magic-mystery-and-the-multiverse" rel="noopener noreferrer" target="_blank">Same Page Publishing</a></li></ul><br/><p><strong>About Aurora:</strong></p><p>Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.</p><p>Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence. </p><p>Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book. </p><p>Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more. </p><p>A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: www.AuroraWinter.com/media.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase...]]></description><content:encoded><![CDATA[<p>Leverage your personal brand to become a thought leader (and make a lot of money doing it)! Join our guest, Aurora Winter, as she shares the 7 ways you can make 7 figures as a thought leader. </p><p>Specifically, Aurora shares:</p><ul><li>How you can attract premium clients at premium prices by leveraging your authority</li><li>How to leverage the neuroscience of communication to ma</li><li>How a free book offer can create explosive growth for your business</li><li>And more!!</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Free Resource: <a href="https://amzn.to/3KMVv91" rel="noopener noreferrer" target="_blank">Marketing Fast Track</a></li><li>More Free Resources: <a href="https://www.turnwordsintowealth.com/" rel="noopener noreferrer" target="_blank">www.TurnWordsIntoWealth.com</a></li><li>Aurora's Book: <a href="https://amzn.to/3VMh53v" rel="noopener noreferrer" target="_blank">Turn Words Into Wealth</a></li><li>Aurora's YA Novel: <a href="https://amzn.to/3xpMdg4" rel="noopener noreferrer" target="_blank">Magic Mystery and the Multiverse</a></li><li><a href="https://magicmysteryandthemultiverse.com" rel="noopener noreferrer" target="_blank">Follow Aurora's Kickstarter</a></li><li>Free Resources for Authors: <a href="https://www.kickstarter.com/projects/magicmystery/fantasy-novel-magic-mystery-and-the-multiverse" rel="noopener noreferrer" target="_blank">Same Page Publishing</a></li></ul><br/><p><strong>About Aurora:</strong></p><p>Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer and the founder of www.SamePagePublishing.com. Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.</p><p>Experts turn their words into wealth. Winner of the Outstanding Nonfiction Book of the Year Award, Aurora’s book “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book" shares 7 ways to generate 7 figures. Aurora will share how the right words can dramatically increase income, impact, and influence. </p><p>Everybody needs a bit of magic in their life. Aurora’s new fantasy series, “Magic, Mystery and the Multiverse” is a fun, fast-paced adventure for young adults. It won the Readers’ Choice award, Best Teen book. </p><p>Aurora loves to talk about issues that matter and create engaging and entertaining content that adds value. Business topics: the neuroscience of communication, marketing, pivoting, and creating multiple streams of income. Creative topics: how to turn books into movies, lessons learned writing fiction and non-fiction, publishing, and more. </p><p>A popular media guest, Aurora has been featured on ABC-TV, CBS-TV, KTLA-TV, Huffington Post, Elle magazine, Oprah Radio, The Rebel Author podcast, and more. To learn more, visit: www.AuroraWinter.com/media.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/aurora-winter]]></link><guid isPermaLink="false">e4b9ab3d-4caa-414b-9576-3189f4b77488</guid><itunes:image href="https://artwork.captivate.fm/c8a7836d-6fe1-4c0e-8023-4ed4d3562401/-Ltk_F8qorNldS4stZIcEIHV.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 18 Jun 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/e4b8cb4d-3d67-4194-9959-bba7c2b6ca04/Aurora-Winter-7-Ways-to-Make-7-Figures-as-a-Thought-Leader-Audi.mp3" length="49087818" type="audio/mpeg"/><itunes:duration>20:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/daa2cb68-69e0-4d05-b74b-37ada12709ee/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/daa2cb68-69e0-4d05-b74b-37ada12709ee/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/daa2cb68-69e0-4d05-b74b-37ada12709ee/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-e4b8cb4d-3d67-4194-9959-bba7c2b6ca04.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="7 Ways to Make 7 Figures as a Thought Leader (with Aurora Winter)"><podcast:source uri="https://youtu.be/bvjSe_60udA"/></podcast:alternateEnclosure></item><item><title>Why Writing a Book is the Ultimate Marketing Strategy (with Becky Warrak)</title><itunes:title>Why Writing a Book is the Ultimate Marketing Strategy (with Becky Warrak)</itunes:title><description><![CDATA[<p>Are you looking for <em>THE </em>edge you need to stand out from the crowd? In this episode of The Growth Pod, Becky Warrak shares the nitty-gritty of why writing a book could be the competitive edge that you've been looking for. </p><p>Specifically, Becky shares:</p><ul><li>Why writing a book can be game-changing for your marketing strategy</li><li>How to make writing EASY by leveraging content you've already created</li><li>Common pitfalls to avoid when writing a book</li><li>How much it costs to publish a book using the three most common publishing methods</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Becky's Book: <a href="https://amzn.to/3RoJ8n7" rel="noopener noreferrer" target="_blank">Self-Publish Your Book Like a Pro</a></li><li>Blog Post: <a href="https://www.ravencrestbooks.co.uk/post/self-publish-my-book" rel="noopener noreferrer" target="_blank">Should I Self-Publish My Book?</a></li></ul><br/><p><strong>About Becky:</strong></p><p>Becky is the owner of Raven Crest Books, a publisher for business owners and entrepreneurs in the online coaching space. She also mentors online coaches to write and publish their own work in order to grow their authority and build their businesses.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Are you looking for <em>THE </em>edge you need to stand out from the crowd? In this episode of The Growth Pod, Becky Warrak shares the nitty-gritty of why writing a book could be the competitive edge that you've been looking for. </p><p>Specifically, Becky shares:</p><ul><li>Why writing a book can be game-changing for your marketing strategy</li><li>How to make writing EASY by leveraging content you've already created</li><li>Common pitfalls to avoid when writing a book</li><li>How much it costs to publish a book using the three most common publishing methods</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li>Becky's Book: <a href="https://amzn.to/3RoJ8n7" rel="noopener noreferrer" target="_blank">Self-Publish Your Book Like a Pro</a></li><li>Blog Post: <a href="https://www.ravencrestbooks.co.uk/post/self-publish-my-book" rel="noopener noreferrer" target="_blank">Should I Self-Publish My Book?</a></li></ul><br/><p><strong>About Becky:</strong></p><p>Becky is the owner of Raven Crest Books, a publisher for business owners and entrepreneurs in the online coaching space. She also mentors online coaches to write and publish their own work in order to grow their authority and build their businesses.</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/writing-a-book-the-ultimate-marketing-strategy]]></link><guid isPermaLink="false">66ba0dbd-0356-401f-97cb-08623552cd6f</guid><itunes:image href="https://artwork.captivate.fm/feea1bab-bd17-4058-94fd-624c866ac59c/PXbMY93GQmlOZ3cI-Q26JYAo.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 11 Jun 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/64052176-2cf4-4690-b7b7-9679cb6f675d/Becky-Warrak-Audio-converted.mp3" length="47561418" type="audio/mpeg"/><itunes:duration>19:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/e0c288f0-160e-4c8e-827a-97934d532dac/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e0c288f0-160e-4c8e-827a-97934d532dac/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e0c288f0-160e-4c8e-827a-97934d532dac/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-64052176-2cf4-4690-b7b7-9679cb6f675d.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Why Writing a Book is the Ultimate Marketing Strategy (with Becky Warrak)"><podcast:source uri="https://youtu.be/U1o_2czbxBw"/></podcast:alternateEnclosure></item><item><title>Three Things I&apos;m Doing Differently in My Business</title><itunes:title>Three Things I&apos;m Doing Differently in My Business</itunes:title><description><![CDATA[<p>Join Angela as she reveals the game-changing strategies that have transformed her business in just six months, and learn how you can apply these lessons to your own business growth journey.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://hi.angelafrank.com/book-waitlist" rel="noopener noreferrer" target="_blank">Join the waitlist for Angela's new book</a> ← and get free resources, early access, and an exclusive discount when you sign up.</li></ul><br/><p><strong>Let’s Connect!</strong></p><ul><li> </li><li><a href="https://angelafrank.myflodesk.com/growthpod" rel="noopener noreferrer" target="_blank"><strong>Be the First to Know When Episodes are Live</strong></a></li><li><br></li><li> </li><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li><li><br></li><li> </li><li><a href="http://www.angelafrank.com/" rel="noopener noreferrer" target="_blank">AngelaFrank.com</a></li><li> </li></ul><br/><p>Work With Me: <a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that helps brands create sustainable marketing revenue. She is also the host of The Growth Pod, where she shares actionable tips to help entrepreneurs build a brand they love.</p><p>Angela loves chatting about everything business, but in her spare time, you can find her gardening, playing pickleball, or enjoying the great outdoors. Angela lives in Colorado with her husband and three rescue animals.</p>]]></description><content:encoded><![CDATA[<p>Join Angela as she reveals the game-changing strategies that have transformed her business in just six months, and learn how you can apply these lessons to your own business growth journey.</p><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://hi.angelafrank.com/book-waitlist" rel="noopener noreferrer" target="_blank">Join the waitlist for Angela's new book</a> ← and get free resources, early access, and an exclusive discount when you sign up.</li></ul><br/><p><strong>Let’s Connect!</strong></p><ul><li> </li><li><a href="https://angelafrank.myflodesk.com/growthpod" rel="noopener noreferrer" target="_blank"><strong>Be the First to Know When Episodes are Live</strong></a></li><li><br></li><li> </li><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li><li><br></li><li> </li><li><a href="http://www.angelafrank.com/" rel="noopener noreferrer" target="_blank">AngelaFrank.com</a></li><li> </li></ul><br/><p>Work With Me: <a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that helps brands create sustainable marketing revenue. She is also the host of The Growth Pod, where she shares actionable tips to help entrepreneurs build a brand they love.</p><p>Angela loves chatting about everything business, but in her spare time, you can find her gardening, playing pickleball, or enjoying the great outdoors. Angela lives in Colorado with her husband and three rescue animals.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/three-things-im-doing-differently-in-my-business]]></link><guid isPermaLink="false">Buzzsprout-15202724</guid><itunes:image href="https://artwork.captivate.fm/cb485a7b-c614-4b5b-a647-03a9c37066c8/c-o0LPGtzFXDPAcsUHocgWFq.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 06 Jun 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/41a2d90b-3553-4d13-8c1c-193519e5952a/15202724-three-things-i-m-doing-differently-in-my-business.mp3" length="4442029" type="audio/mpeg"/><itunes:duration>06:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><itunes:summary>Join Angela as she reveals the game-changing strategies that have transformed her business in just six months, and learn how you can apply these lessons to your own business growth journey.Mentioned in This Episode:Join the waitlist for Angela&apos;s new book ← and get free resources, early access, and an exclusive discount when you sign up.Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on LinkedIn AngelaFrank.com  Work With Me: growthdirective.comAbout AngelaAngel...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/3dee8719-b784-4ddd-a5fb-c1ee80607901/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/3dee8719-b784-4ddd-a5fb-c1ee80607901/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/3dee8719-b784-4ddd-a5fb-c1ee80607901/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-41a2d90b-3553-4d13-8c1c-193519e5952a.json" type="application/json+chapters"/></item><item><title>How to Intentionally Create A Brand (And Life!) in Alignment (with Stephanie Riel)</title><itunes:title>How to Intentionally Create A Brand (And Life!) in Alignment (with Stephanie Riel)</itunes:title><description><![CDATA[<p>Learn how you can go from burnout to bliss and create a brand that's in alignment with your ideal lifestyle. In this episode, we're joined by Stephanie Riel, a holistic branding expert who shares the importance of aligning business goals and personal wellbeing. </p><p>Specifically, Stephanie shares how to:</p><ul><li>Create a brand and life in alignment.</li><li>Align your values with your vision. </li><li>Avoid burnout by focusing on energetic balance.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://flourshandflow.my.canva.site/2024retreat" rel="noopener noreferrer" target="_blank">Costa Rica Retreat</a></li><li><a href="https://www.instagram.com/iamstephanieriel" rel="noopener noreferrer" target="_blank">Stephanie's on Instagram</a></li><li><a href="https://www.stephanieriel.com/" rel="noopener noreferrer" target="_blank">Stephanie's Website</a></li></ul><br/><br><p><strong>About Stephanie:</strong></p><p>Stephanie Riel is a 14-year entrepreneur, investor, speaker, branding consultant to 6-and-7-figure businesses turned holistic business mentor,&nbsp; healer and ​energetics guide.</p><p>This former marketing agency owner and branding expert took her own life from Burnout to Bliss™ . She’s passionate about helping others tap into their intuition, refresh their energy and Rebrand Your Life™ (or business)!</p><p>Stephanie fell in love with sound healing, energetics, ​frequency and mediation on her own healing journey. In her personal time she's either making matcha, traveling or spending time with her pup, Teddy the schnoodle.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Learn how you can go from burnout to bliss and create a brand that's in alignment with your ideal lifestyle. In this episode, we're joined by Stephanie Riel, a holistic branding expert who shares the importance of aligning business goals and personal wellbeing. </p><p>Specifically, Stephanie shares how to:</p><ul><li>Create a brand and life in alignment.</li><li>Align your values with your vision. </li><li>Avoid burnout by focusing on energetic balance.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://flourshandflow.my.canva.site/2024retreat" rel="noopener noreferrer" target="_blank">Costa Rica Retreat</a></li><li><a href="https://www.instagram.com/iamstephanieriel" rel="noopener noreferrer" target="_blank">Stephanie's on Instagram</a></li><li><a href="https://www.stephanieriel.com/" rel="noopener noreferrer" target="_blank">Stephanie's Website</a></li></ul><br/><br><p><strong>About Stephanie:</strong></p><p>Stephanie Riel is a 14-year entrepreneur, investor, speaker, branding consultant to 6-and-7-figure businesses turned holistic business mentor,&nbsp; healer and ​energetics guide.</p><p>This former marketing agency owner and branding expert took her own life from Burnout to Bliss™ . She’s passionate about helping others tap into their intuition, refresh their energy and Rebrand Your Life™ (or business)!</p><p>Stephanie fell in love with sound healing, energetics, ​frequency and mediation on her own healing journey. In her personal time she's either making matcha, traveling or spending time with her pup, Teddy the schnoodle.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-to-intentionally-create-a-brand-and-life-in-alignment-with-stephanie-riel]]></link><guid isPermaLink="false">Buzzsprout-15188955</guid><itunes:image href="https://artwork.captivate.fm/1280f77d-9af5-4570-be58-320337e630a7/VFeDOFThbgdlwUkFbSlmNZou.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 04 Jun 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/99e85176-2cc8-43e5-9418-21c260ce71bb/15188955-how-to-intentionally-create-a-brand-and-life-in-alignm.mp3" length="14445911" type="audio/mpeg"/><itunes:duration>20:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><itunes:summary>During our discussion, Stephanie shares how you can intentionally create a brand and life that perfectly aligns with your values and vision. She shares her personal journey of transformation and how it led to her unique methodology, Rebrand Your Life™, which empowers individuals and businesses to tap into their intuition and refresh their energy. Stephanie provides practical advice on how to re-envision branding from a holistic perspective, emphasizing the importance of aligning business prac...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/81318a2c-2c57-40d2-a63e-3195fd6791fa/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/81318a2c-2c57-40d2-a63e-3195fd6791fa/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/81318a2c-2c57-40d2-a63e-3195fd6791fa/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-99e85176-2cc8-43e5-9418-21c260ce71bb.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Intentionally Create A Brand (And Life!) in Alignment (with Stephanie Riel)"><podcast:source uri="https://youtu.be/OLVDv4uLeJI"/></podcast:alternateEnclosure></item><item><title>How to Use Video to 3X Conversions (with Mark Wonderlin)</title><itunes:title>How to Use Video to 3X Conversions (with Mark Wonderlin)</itunes:title><description><![CDATA[<p>Help your marketing work harder for you and improve conversion rates with a simple tool: videos! Join guest, Mark Wonderlin, to learn how you can use video content to to drive traffic and boost sales for your brand. </p><p>Specifically, Mark shares:</p><ul><li>The key videos every business should use. </li><li>How to align video content with business objectives. </li><li>The easiest ways to implement video content in your existing funnels.</li></ul><br/><p><strong>Mentioned in this Episode:</strong></p><ul><li><a href="https://mosaicmediafilms.com/" rel="noopener noreferrer" target="_blank">Work with Mark</a></li><li>If you'd like to learn more about video but don't know where to start, you can get a variety of great tools, quizzes, checklists, and videos for Free (no email required): <a href="https://mosaicmediafilms.com/resources" rel="noopener noreferrer" target="_blank">https://mosaicmediafilms.com/resources</a></li></ul><br/><br><p><strong>About Mark:</strong></p><p>Meet Mark Wonderlin, the visionary founder of Mosaic Media Films, a leading force in the world of video production and marketing. With a passion for crafting creative business videos that don't just captivate but convert, Mark has carved a niche for himself in the video marketing industry.</p><p>As the driving force behind Mosaic Media Films, Mark brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content. Mark collaborates closely with clients, delving into the sales &amp; marketing strategies of their businesses and funnels. This deep understanding allows him to create videos strategically tailored to drive traffic and boost sales.</p><p>In the digital world where content is king, Mark stands out by not just creating visually stunning videos but by ensuring they align seamlessly with the client's broader marketing objectives. Mark and his team’s commitment to excellence and innovation has earned Mosaic Media Films the highest-rated video production company in Austin.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Help your marketing work harder for you and improve conversion rates with a simple tool: videos! Join guest, Mark Wonderlin, to learn how you can use video content to to drive traffic and boost sales for your brand. </p><p>Specifically, Mark shares:</p><ul><li>The key videos every business should use. </li><li>How to align video content with business objectives. </li><li>The easiest ways to implement video content in your existing funnels.</li></ul><br/><p><strong>Mentioned in this Episode:</strong></p><ul><li><a href="https://mosaicmediafilms.com/" rel="noopener noreferrer" target="_blank">Work with Mark</a></li><li>If you'd like to learn more about video but don't know where to start, you can get a variety of great tools, quizzes, checklists, and videos for Free (no email required): <a href="https://mosaicmediafilms.com/resources" rel="noopener noreferrer" target="_blank">https://mosaicmediafilms.com/resources</a></li></ul><br/><br><p><strong>About Mark:</strong></p><p>Meet Mark Wonderlin, the visionary founder of Mosaic Media Films, a leading force in the world of video production and marketing. With a passion for crafting creative business videos that don't just captivate but convert, Mark has carved a niche for himself in the video marketing industry.</p><p>As the driving force behind Mosaic Media Films, Mark brings more than expertise in video production – he brings a strategic marketing mindset. What sets his company apart is the unwavering focus on the marketing side of video content. Mark collaborates closely with clients, delving into the sales &amp; marketing strategies of their businesses and funnels. This deep understanding allows him to create videos strategically tailored to drive traffic and boost sales.</p><p>In the digital world where content is king, Mark stands out by not just creating visually stunning videos but by ensuring they align seamlessly with the client's broader marketing objectives. Mark and his team’s commitment to excellence and innovation has earned Mosaic Media Films the highest-rated video production company in Austin.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-to-use-video-to-3x-conversions-with-mark-wonderlin]]></link><guid isPermaLink="false">Buzzsprout-15153514</guid><itunes:image href="https://artwork.captivate.fm/66842cff-6fb0-4084-bb2c-9e77d51b5c4c/x_iR0qzMfMKWE4MZVeRUtBLU.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 30 May 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/f38af9c5-259d-4668-a858-cd421a0b5b2c/15153514-how-to-use-video-to-3x-conversions-with-mark-wonderlin.mp3" length="16529698" type="audio/mpeg"/><itunes:duration>22:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><itunes:summary>Unlock the secret to tripling your conversion rates with Mark Wonderlin&apos;s expert strategies on leveraging video content for your business, only on The Growth Pod.In this episode of The Growth Pod, Mark shares his expert insights on how businesses can leverage video content to triple conversion rates. He explains the importance of aligning video content with overall business objectives and delves into the techniques that make videos compelling enough to drive traffic and boost sales. Whether y...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/c90404e8-0b47-4270-8a59-23e040b62333/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c90404e8-0b47-4270-8a59-23e040b62333/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c90404e8-0b47-4270-8a59-23e040b62333/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-f38af9c5-259d-4668-a858-cd421a0b5b2c.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Use Video to 3X Conversions (with Mark Wonderlin)"><podcast:source uri="https://youtu.be/zerk45tnRZc"/></podcast:alternateEnclosure></item><item><title>Becoming a Magnetic Leader (with Andrea Johnson)</title><itunes:title>Becoming a Magnetic Leader (with Andrea Johnson)</itunes:title><description><![CDATA[<p>Discover how to harness your unique strengths and become a leader who inspires. In this episode, we're joined by Andrea Johnson (The Intentional Optimist) to share how you can become a magnetic leader through the power of authenticity. </p><p>Specifically Andrea shares:</p><ul><li>How to use authenticity to lead others. </li><li>The easiest way to align your values and goals.</li><li>Why core values are important for leadership.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.theintentionaloptimist.com/a/2147831100/xcf6FLfi" rel="noopener noreferrer" target="_blank">Uncovering Your Core Values (Digital Course)</a></li></ul><br/><br><p><strong>About Andrea:</strong></p><p>ndrea Johnson empowers executives and founders to lead with authenticity, conviction and confidence so they can make a positive impact on their lives, organizations and communities. As an adoptive parent, who grew up internationally, navigating mental and physical wellness, she learned that emotional resilience must be earned. The process of uncovering and understanding the significance of her Core Values became the key to the process that allows her clients to do the same.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Discover how to harness your unique strengths and become a leader who inspires. In this episode, we're joined by Andrea Johnson (The Intentional Optimist) to share how you can become a magnetic leader through the power of authenticity. </p><p>Specifically Andrea shares:</p><ul><li>How to use authenticity to lead others. </li><li>The easiest way to align your values and goals.</li><li>Why core values are important for leadership.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.theintentionaloptimist.com/a/2147831100/xcf6FLfi" rel="noopener noreferrer" target="_blank">Uncovering Your Core Values (Digital Course)</a></li></ul><br/><br><p><strong>About Andrea:</strong></p><p>ndrea Johnson empowers executives and founders to lead with authenticity, conviction and confidence so they can make a positive impact on their lives, organizations and communities. As an adoptive parent, who grew up internationally, navigating mental and physical wellness, she learned that emotional resilience must be earned. The process of uncovering and understanding the significance of her Core Values became the key to the process that allows her clients to do the same.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/becoming-a-magnetic-leader-with-andrea-johnson]]></link><guid isPermaLink="false">Buzzsprout-15110832</guid><itunes:image href="https://artwork.captivate.fm/23fca334-4e67-4694-9305-980bd36bf213/N1UbZPtdwU-g3LHsGeoMZBKM.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 21 May 2024 14:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/de5ec8c0-5ef9-4e98-bc8f-7d58b7f21fd7/15110832-becoming-a-magnetic-leader-with-andrea-johnson.mp3" length="16271183" type="audio/mpeg"/><itunes:duration>22:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><itunes:summary>Discover how to harness your unique strengths and become a leader who inspires, with Andrea Johnson&apos;s transformative insights on magnetic leadership, only on The Growth Pod.In this episode of The Growth Pod, Angela sits down with Andrea Johnson, a transformative leadership coach and speaker known for her authentic and empowering approach to executive training. During our discussion, Andrea explores the concept of becoming a magnetic leader, one who attracts and influences others through ...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/730eaf62-a1f2-4ebd-9c71-939638f5f10d/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/730eaf62-a1f2-4ebd-9c71-939638f5f10d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/730eaf62-a1f2-4ebd-9c71-939638f5f10d/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-de5ec8c0-5ef9-4e98-bc8f-7d58b7f21fd7.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Becoming a Magnetic Leader (with Andrea Johnson)"><podcast:source uri="https://youtu.be/VG9TwMQiyiw"/></podcast:alternateEnclosure></item><item><title>How to Build a Customer Retention Program (with Swire Ho)</title><itunes:title>How to Build a Customer Retention Program (with Swire Ho)</itunes:title><description><![CDATA[<p>Customer retention is an often-overlooked component of a growth strategy. In this episode of The Growth Pod, we're joined by Swire Ho, a promotional marketing expert focused on customer retention strategies. Swire shares how to build effective customer retention programs and how you can easily implement a strategy to grow your business.</p><p>Specifically, Swire shares:</p><ul><li>How to<strong> build an effective customer retention program</strong>.</li><li>The difference between <strong>customer engagement and customer retention</strong>.</li><li>The key way to <strong>turn one-time buyers into lifelong customers</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.garudapromo.com/podcast-listeners-special-offer" rel="noopener noreferrer" target="_blank">Garuda Promo</a> (Special offer for Growth Pod listeners)</li></ul><br/><p>Connect with Swire:</p><ul><li><a href="https://www.linkedin.com/in/swirehothepromoguy/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.instagram.com/garudapromo/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.facebook.com/garudapromo" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="https://twitter.com/garudapromo" rel="noopener noreferrer" target="_blank">Twitter/X</a></li></ul><br/><p><strong>About Swire:</strong></p><p>Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Asian American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.</p><p>Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Customer retention is an often-overlooked component of a growth strategy. In this episode of The Growth Pod, we're joined by Swire Ho, a promotional marketing expert focused on customer retention strategies. Swire shares how to build effective customer retention programs and how you can easily implement a strategy to grow your business.</p><p>Specifically, Swire shares:</p><ul><li>How to<strong> build an effective customer retention program</strong>.</li><li>The difference between <strong>customer engagement and customer retention</strong>.</li><li>The key way to <strong>turn one-time buyers into lifelong customers</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.garudapromo.com/podcast-listeners-special-offer" rel="noopener noreferrer" target="_blank">Garuda Promo</a> (Special offer for Growth Pod listeners)</li></ul><br/><p>Connect with Swire:</p><ul><li><a href="https://www.linkedin.com/in/swirehothepromoguy/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.instagram.com/garudapromo/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.facebook.com/garudapromo" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="https://twitter.com/garudapromo" rel="noopener noreferrer" target="_blank">Twitter/X</a></li></ul><br/><p><strong>About Swire:</strong></p><p>Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Asian American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.</p><p>Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-to-build-a-customer-retention-program-with-swire-ho]]></link><guid isPermaLink="false">Buzzsprout-15028917</guid><itunes:image href="https://artwork.captivate.fm/3ed0f930-cd8c-4ee6-a685-55a50ea552d0/mpocB7X-4_9aVNxpak1L5ZXQ.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 14 May 2024 12:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/2034b946-6f0a-4f95-9aef-3e0645850bb5/15028917-how-to-build-a-customer-retention-program-with-swire-ho.mp3" length="12512078" type="audio/mpeg"/><itunes:duration>17:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><itunes:summary>In this episode of The Growth Pod, Angela is joined by Swire Ho, known as #thepromoguy. Swire is a dynamic expert in promotional marketing and customer retention strategies. With his deep understanding of branding and client engagement, Swire has successfully helped numerous businesses enhance their customer loyalty programs. During our conversation, he delves into the essentials of building effective customer retention programs, sharing actionable tips and innovative ideas that businesses ca...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/f298789e-85ea-4dc1-a02e-efdaad83ffef/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f298789e-85ea-4dc1-a02e-efdaad83ffef/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f298789e-85ea-4dc1-a02e-efdaad83ffef/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-2034b946-6f0a-4f95-9aef-3e0645850bb5.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="How to Build a Customer Retention Program (with Swire Ho)"><podcast:source uri="https://youtu.be/VNIS7WqvaV0"/></podcast:alternateEnclosure></item><item><title>Mastering Time Management as an Entrepreneur (with Kevin Hoover)</title><itunes:title>Mastering Time Management as an Entrepreneur (with Kevin Hoover)</itunes:title><description><![CDATA[<p>Time management is critical to your success as an entrepreneur. But the key to successful time management, isn't doing more, it's doing the right things. In this episode of The Growth Pod, we're joined by Kevin Hoover to learn his secrets for successful time management.</p><p>In this episode, Kevin shares:</p><ul><li><strong>Practical strategies</strong> for time management.</li><li>How to <strong>make more money by doing less</strong>.</li><li>The key to <strong>accelerating business growth</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.mynextcrest.com/" rel="noopener noreferrer" target="_blank">Work with Kevin</a></li></ul><br/><br><p><strong>About Kevin:</strong></p><p>Kevin is the founder of Next Crest, a consulting company helping business leaders, coaches &amp; visionaries overcome burnout, lagging sales &amp; low life balance so they can do the work great leaders are here to do.&nbsp;</p><p>Next Crest facilitates revenue growth, leverage &amp; brand focus for clients that want more from the P&amp;L than just positive cashflow. He is a "yes you can" type of change-maker bringing out-of-the-box strategy, multiple lives worth of experience &amp; a proven track record of results for business leaders, entrepreneurs &amp; visionaries in building businesses in less time.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Time management is critical to your success as an entrepreneur. But the key to successful time management, isn't doing more, it's doing the right things. In this episode of The Growth Pod, we're joined by Kevin Hoover to learn his secrets for successful time management.</p><p>In this episode, Kevin shares:</p><ul><li><strong>Practical strategies</strong> for time management.</li><li>How to <strong>make more money by doing less</strong>.</li><li>The key to <strong>accelerating business growth</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.mynextcrest.com/" rel="noopener noreferrer" target="_blank">Work with Kevin</a></li></ul><br/><br><p><strong>About Kevin:</strong></p><p>Kevin is the founder of Next Crest, a consulting company helping business leaders, coaches &amp; visionaries overcome burnout, lagging sales &amp; low life balance so they can do the work great leaders are here to do.&nbsp;</p><p>Next Crest facilitates revenue growth, leverage &amp; brand focus for clients that want more from the P&amp;L than just positive cashflow. He is a "yes you can" type of change-maker bringing out-of-the-box strategy, multiple lives worth of experience &amp; a proven track record of results for business leaders, entrepreneurs &amp; visionaries in building businesses in less time.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/mastering-time-management-as-an-entrepreneur-with-kevin-hoover]]></link><guid isPermaLink="false">Buzzsprout-15022601</guid><itunes:image href="https://artwork.captivate.fm/ebe9dcb5-3329-47d3-a9f0-b7f0e7e4ee35/tvcOMyW3mdzhjTk0Y5Ed7bBo.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 07 May 2024 13:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/091d4196-f193-4275-938c-0f7513c36dcf/15022601-mastering-time-management-as-an-entrepreneur-with-kevi.mp3" length="20369354" type="audio/mpeg"/><itunes:duration>28:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><itunes:summary>Tune in as Kevin Hoover shares groundbreaking strategies on mastering time management to supercharge your productivity and success, only on The Growth Pod.Join host Angela Frank and learn as Kevin delves into the critical topic of mastering time management for entrepreneurs. He shares practical strategies to help entrepreneurs harness time effectively, accelerating business growth and personal fulfillment. Kevin&apos;s approach is all about empowering leaders to maximize their productivity and imp...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/86bcc78c-53f3-4de6-95c8-aab46720bc71/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/86bcc78c-53f3-4de6-95c8-aab46720bc71/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/86bcc78c-53f3-4de6-95c8-aab46720bc71/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-091d4196-f193-4275-938c-0f7513c36dcf.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Mastering Time Management as an Entrepreneur (with Kevin Hoover)"><podcast:source uri="https://youtu.be/DYTJWfwSFD0"/></podcast:alternateEnclosure></item><item><title>Build Brand Distinction in a Sea of Competitors (with Jesse James Wroblewski)</title><itunes:title>Build Brand Distinction in a Sea of Competitors (with Jesse James Wroblewski)</itunes:title><description><![CDATA[<p>How do you help your brand stand out in a sea of competitors? In this episode of The Growth Pod, Jesse James Wroblewski reveals his diabolically effective strategy for differentiation. </p><p>Specifically, Jesse shares:</p><ul><li>Key ways to <strong>stand out in a commoditized world</strong>.</li><li>How to <strong>captivate and engage audiences</strong> by going against the grain.</li><li>The easiest way to <strong>outshine your competitors</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLN1Z2VK/" rel="noopener noreferrer" target="_blank">Marketing for Supervillains</a> (Jesse's Book)</li><li><a href="https://marketingforsupervillains.com/nuclear-edition/" rel="noopener noreferrer" target="_blank">Marketing for Supervillains Nuclear Edition</a></li></ul><br/><p>Connect with Jesse:</p><ul><li><a href="https://www.instagram.com/marketingsupervillain/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.tiktok.com/@marketingsupervillain" rel="noopener noreferrer" target="_blank">TikTok</a></li><li><a href="https://www.youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw" rel="noopener noreferrer" target="_blank">YouTube</a></li><li><a href="https://www.linkedin.com/company/decommoditized/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><br/><br><p><strong>About Jesse:</strong></p><p>Jesse James Wroblewski has been at the helm of a NY marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria, as well as a plethora of other media outlets. After the realization that the entire marketing industry had gone insane, he retooled, reimagined, and reemerged as something different, something more powerful than the marketing world has ever seen. Ready to share his new vision for the world, he proudly presents Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>How do you help your brand stand out in a sea of competitors? In this episode of The Growth Pod, Jesse James Wroblewski reveals his diabolically effective strategy for differentiation. </p><p>Specifically, Jesse shares:</p><ul><li>Key ways to <strong>stand out in a commoditized world</strong>.</li><li>How to <strong>captivate and engage audiences</strong> by going against the grain.</li><li>The easiest way to <strong>outshine your competitors</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLN1Z2VK/" rel="noopener noreferrer" target="_blank">Marketing for Supervillains</a> (Jesse's Book)</li><li><a href="https://marketingforsupervillains.com/nuclear-edition/" rel="noopener noreferrer" target="_blank">Marketing for Supervillains Nuclear Edition</a></li></ul><br/><p>Connect with Jesse:</p><ul><li><a href="https://www.instagram.com/marketingsupervillain/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.tiktok.com/@marketingsupervillain" rel="noopener noreferrer" target="_blank">TikTok</a></li><li><a href="https://www.youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw" rel="noopener noreferrer" target="_blank">YouTube</a></li><li><a href="https://www.linkedin.com/company/decommoditized/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><br/><br><p><strong>About Jesse:</strong></p><p>Jesse James Wroblewski has been at the helm of a NY marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria, as well as a plethora of other media outlets. After the realization that the entire marketing industry had gone insane, he retooled, reimagined, and reemerged as something different, something more powerful than the marketing world has ever seen. Ready to share his new vision for the world, he proudly presents Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/building-brand-distinction]]></link><guid isPermaLink="false">Buzzsprout-15019612</guid><itunes:image href="https://artwork.captivate.fm/27a9052c-5898-4d55-a598-d2e6dfe73066/PUvcC3t2wFE0elpIg3vQjqvY.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Mon, 06 May 2024 14:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/a16766f3-0f64-416c-8b6a-56790a1dcc18/15019612-build-brand-distinction-in-a-sea-of-competitors-with-j.mp3" length="13729227" type="audio/mpeg"/><itunes:duration>19:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><itunes:summary>Help your brand stand out in a sea of competitors. Join us as we learn from Marketing Supervillian Jesse James Wroblewski as he reveals his diabolically effective strategy for differentiation. Join Angela as Jesse unveils his latest initiative, &quot;Marketing For Supervillains,&quot; offering diabolical tips on how brands can differentiate themselves and achieve world domination in today’s competitive market. He shares insights into his transformational journey in marketing, retooling, and reimag...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee555d75-eaf1-4c46-b3cc-8bf7a91d2dc4/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee555d75-eaf1-4c46-b3cc-8bf7a91d2dc4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee555d75-eaf1-4c46-b3cc-8bf7a91d2dc4/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-a16766f3-0f64-416c-8b6a-56790a1dcc18.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Build Brand Distinction in a Sea of Competitors (with Jesse James Wroblewski)"><podcast:source uri="https://youtu.be/GVRU29PtIC0"/></podcast:alternateEnclosure></item><item><title>Boost CTR by 12% With One EASY Change (with Justin Chen)</title><itunes:title>Boost CTR by 12% With One EASY Change (with Justin Chen)</itunes:title><description><![CDATA[<p>How can a simple image tweak increase your click-through rates by 12% (or more)? Today, we're learning the ins and outs of consumer insights with Justin Chen. </p><p>Specifically, Justin shares:</p><ul><li>The importance of<strong> A/B testing to improve CTR</strong>.</li><li>Why gathering customer <strong>feedback can help you grow faster</strong>.</li><li>How<strong> images influence consumer behavior</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.pickfu.com/" rel="noopener noreferrer" target="_blank">Try PickFu for Free</a></li><li><a href="https://www.linkedin.com/in/justinchen/" rel="noopener noreferrer" target="_blank">Connect with Justin on LinkedIn</a></li></ul><br/><br><p><strong>About Justin:</strong></p><p>Justin Chen is the co-founder of PickFu, a consumer research platform companies use to get fast, reliable feedback from real people. Thousands of global brands, small and large, now rely on PickFu to help them make better data-driven decisions about their products. He has a B.S. in electrical engineering and computer science from U.C. Berkeley and an M.S. in engineering management from Santa Clara University. Justin has been a serial entrepreneur for 17 years and lives in Los Angeles with his wife and two children.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>How can a simple image tweak increase your click-through rates by 12% (or more)? Today, we're learning the ins and outs of consumer insights with Justin Chen. </p><p>Specifically, Justin shares:</p><ul><li>The importance of<strong> A/B testing to improve CTR</strong>.</li><li>Why gathering customer <strong>feedback can help you grow faster</strong>.</li><li>How<strong> images influence consumer behavior</strong>.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.pickfu.com/" rel="noopener noreferrer" target="_blank">Try PickFu for Free</a></li><li><a href="https://www.linkedin.com/in/justinchen/" rel="noopener noreferrer" target="_blank">Connect with Justin on LinkedIn</a></li></ul><br/><br><p><strong>About Justin:</strong></p><p>Justin Chen is the co-founder of PickFu, a consumer research platform companies use to get fast, reliable feedback from real people. Thousands of global brands, small and large, now rely on PickFu to help them make better data-driven decisions about their products. He has a B.S. in electrical engineering and computer science from U.C. Berkeley and an M.S. in engineering management from Santa Clara University. Justin has been a serial entrepreneur for 17 years and lives in Los Angeles with his wife and two children.</p><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/boost-ctr-by-12-with-one-easy-change]]></link><guid isPermaLink="false">Buzzsprout-14724715</guid><itunes:image href="https://artwork.captivate.fm/078cfd49-145a-4eb5-b148-b2c8c3586f89/Ey53Lq2Pb8ii2FFT0xTguZqM.png"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 19 Mar 2024 16:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/28f21ed3-2b63-4397-bd05-9ff043a844b4/14724715-boost-ctr-by-12-with-one-easy-change-with-justin-chen.mp3" length="12083824" type="audio/mpeg"/><itunes:duration>16:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><itunes:summary>Join us to discover how a simple image tweak can increase your click-through rates by 12% and delve into the changing world of consumer insights with Justin Chen.In this episode of The Growth Pod, Angela chats with Justin Chen, one of the founders of PickFu. PickFu is a platform for consumer research that is changing how businesses collect feedback from people to make product decisions. Coming from a background in engineering and computer science, Justin talks about his journey as an entrepre...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/40bb128f-780a-4a33-8458-352af1194451/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/40bb128f-780a-4a33-8458-352af1194451/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/40bb128f-780a-4a33-8458-352af1194451/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-28f21ed3-2b63-4397-bd05-9ff043a844b4.json" type="application/json+chapters"/><podcast:alternateEnclosure type="video/youtube" title="Boost CTR by 12% With One EASY Change (with Justin Chen)"><podcast:source uri="https://youtu.be/53P598wGSjU"/></podcast:alternateEnclosure></item><item><title>Just Start.</title><itunes:title>Just Start.</itunes:title><description><![CDATA[<p>&nbsp;Stop waiting for a 'perfect' tomorrow.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>&nbsp;Stop waiting for a 'perfect' tomorrow.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/just-start-]]></link><guid isPermaLink="false">Buzzsprout-14296143</guid><itunes:image href="https://artwork.captivate.fm/ac10ad82-8b58-42e9-9c00-f8f101810e1e/XB41wIjyyKlF9ThWP3k1_EAV.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Fri, 12 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/a77769ad-6bce-448d-ad7f-a2a126928e87/14296143-just-start.mp3" length="1598719" type="audio/mpeg"/><itunes:duration>02:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><itunes:summary>Stop waiting for a &apos;perfect&apos; tomorrow. Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on LinkedIn AngelaFrank.com  Work With Me: growthdirective.comAbout AngelaAngela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that helps brands create sustainable marketing revenue. She is also the host of The Growth Pod, where ...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/00fee66e-48d1-49e3-9991-44543d809938/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/00fee66e-48d1-49e3-9991-44543d809938/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/00fee66e-48d1-49e3-9991-44543d809938/index.html" type="text/html"/></item><item><title>Unlock Profits: Rethinking Marketing Strategies for Success</title><itunes:title>Unlock Profits: Rethinking Marketing Strategies for Success</itunes:title><description><![CDATA[<p>In this episode, learn the three key questions you need to answer to transform your campaigns from just eye-catching to profit-generating.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>In this episode, learn the three key questions you need to answer to transform your campaigns from just eye-catching to profit-generating.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/marketing-strategies-for-success]]></link><guid isPermaLink="false">Buzzsprout-14290033</guid><itunes:image href="https://artwork.captivate.fm/316d9b3d-30d2-445e-832a-c974886113d5/J5nsAZtFJJNgJyaIsxK8U1VO.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Thu, 11 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/17c696a1-1b45-4437-b976-d6090ec82b6a/14290033-the-problem-with-marketers.mp3" length="2706236" type="audio/mpeg"/><itunes:duration>03:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:summary>In this episode, learn the three key questions you need to answer to transform your campaigns from just eye-catching to profit-generating. Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on LinkedIn AngelaFrank.com  Work With Me: growthdirective.comAbout AngelaAngela Frank is a growth marketer and entrepreneur with a decade of experience generating millions in revenue for clients. She is the founder of The Growth Directive, a marketing consultancy that hel...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/69829674-c5b2-40f2-a3ab-f5a2362457f1/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/69829674-c5b2-40f2-a3ab-f5a2362457f1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/69829674-c5b2-40f2-a3ab-f5a2362457f1/index.html" type="text/html"/></item><item><title>Your Guide to Email Marketing Success</title><itunes:title>Your Guide to Email Marketing Success</itunes:title><description><![CDATA[<p>In today's episode, we're diving deep into email marketing – a must-have for every business. If you've been underutilizing email as a marketing tool, now's the time to start. It's simpler than you think, and you don't even need a newsletter. The best part? They're 'set it and forget it' systems. Tune in to transform your email marketing and see real results in your business!&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>In today's episode, we're diving deep into email marketing – a must-have for every business. If you've been underutilizing email as a marketing tool, now's the time to start. It's simpler than you think, and you don't even need a newsletter. The best part? They're 'set it and forget it' systems. Tune in to transform your email marketing and see real results in your business!&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/guide-to-email-marketing-success]]></link><guid isPermaLink="false">Buzzsprout-14283706</guid><itunes:image href="https://artwork.captivate.fm/25e19184-9404-4e7c-bd82-58938a40b73e/48IQ0GbyTdLZTO6LvBGrbrQN.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Wed, 10 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/8c0a8c8c-622a-4cfc-87c8-31c33258e072/14283706-unlock-the-power-of-lifecycle-marketing.mp3" length="4835346" type="audio/mpeg"/><itunes:duration>06:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:summary>In today&apos;s episode, we&apos;re diving deep into email marketing – a must-have for every business. If you&apos;ve been underutilizing email as a marketing tool, now&apos;s the time to start. It&apos;s simpler than you think, and you don&apos;t even need a newsletter. The best part? They&apos;re &apos;set it and forget it&apos; systems. Tune in to transform your email marketing and see real results in your business! Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on LinkedIn AngelaFrank.com  Work ...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/1145b4f5-6b1d-4f2c-9d8b-dd1a9d6438e4/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1145b4f5-6b1d-4f2c-9d8b-dd1a9d6438e4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1145b4f5-6b1d-4f2c-9d8b-dd1a9d6438e4/index.html" type="text/html"/></item><item><title>How to Fix Your Paid Social Ads</title><itunes:title>How to Fix Your Paid Social Ads</itunes:title><description><![CDATA[<p>Are you feeling overwhelmed by the complexities of paid social media advertising? Dive into the latest episode of The Growth Pod, where I unravel the mysteries of paid social pitfalls and reveal my personal favorite tools for enhancing the paid social workflow. We'll tackle the top challenges, like skyrocketing CPMs, lackluster CTRs, and disappointing CVRs, dissecting their causes and offering practical solutions. Discover how to refine your audience targeting, craft compelling creatives, and construct a winning landing page experience. Plus, get an insider's look at my favorite tools for improving my Paid Social workflow. Whether you're a seasoned advertiser or just starting out, this episode is packed with insights to elevate your paid social strategy.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Are you feeling overwhelmed by the complexities of paid social media advertising? Dive into the latest episode of The Growth Pod, where I unravel the mysteries of paid social pitfalls and reveal my personal favorite tools for enhancing the paid social workflow. We'll tackle the top challenges, like skyrocketing CPMs, lackluster CTRs, and disappointing CVRs, dissecting their causes and offering practical solutions. Discover how to refine your audience targeting, craft compelling creatives, and construct a winning landing page experience. Plus, get an insider's look at my favorite tools for improving my Paid Social workflow. Whether you're a seasoned advertiser or just starting out, this episode is packed with insights to elevate your paid social strategy.&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-to-fix-your-paid-social-ads]]></link><guid isPermaLink="false">Buzzsprout-14276899</guid><itunes:image href="https://artwork.captivate.fm/a69dd9f9-11c9-4617-a0e1-e32cfe6fd78e/aTR0CmtjwuiSCQC8cIxconsv.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Tue, 09 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/e2485c5a-335c-4cc1-b0d4-74f7849b1394/14276899-how-to-save-on-your-social-ads.mp3" length="7089179" type="audio/mpeg"/><itunes:duration>09:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:summary>Are you feeling overwhelmed by the complexities of paid social media advertising? Dive into the latest episode of The Growth Pod, where I unravel the mysteries of paid social pitfalls and reveal my personal favorite tools for enhancing the paid social workflow. We&apos;ll tackle the top challenges, like skyrocketing CPMs, lackluster CTRs, and disappointing CVRs, dissecting their causes and offering practical solutions. Discover how to refine your audience targeting, craft compelling creative...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/07a1be5d-865e-400f-ab1b-70b0a33a3ddd/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/07a1be5d-865e-400f-ab1b-70b0a33a3ddd/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/07a1be5d-865e-400f-ab1b-70b0a33a3ddd/index.html" type="text/html"/></item><item><title>How I SPY on my Competitors</title><itunes:title>How I SPY on my Competitors</itunes:title><description><![CDATA[<p>In this episode, I’m peeling back the curtain on my competitor analysis tactics (aka how I SPY on my competitors). Discover how I unveil their website's inner workings, dissect their search traffic, and decipher their sales funnel structures. Stay one step ahead of the game with these invaluable competitive intelligence tips!&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>In this episode, I’m peeling back the curtain on my competitor analysis tactics (aka how I SPY on my competitors). Discover how I unveil their website's inner workings, dissect their search traffic, and decipher their sales funnel structures. Stay one step ahead of the game with these invaluable competitive intelligence tips!&nbsp;</p><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/how-i-spy-on-my-competitors]]></link><guid isPermaLink="false">Buzzsprout-14268720</guid><itunes:image href="https://artwork.captivate.fm/d43d4eb2-0068-490e-8024-603ea3f2efc4/AKbtn2hqbCCk_bLrZAdXJblr.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Mon, 08 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/fd7d5163-cfee-44e9-bf55-070400d6ec48/14268720-how-i-spy-on-my-competitors.mp3" length="2634767" type="audio/mpeg"/><itunes:duration>03:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><itunes:summary>In this episode, I’m peeling back the curtain on my competitor analysis tactics (aka how I SPY on my competitors). Discover how I unveil their website&apos;s inner workings, dissect their search traffic, and decipher their sales funnel structures. Stay one step ahead of the game with these invaluable competitive intelligence tips! Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on LinkedIn AngelaFrank.com  Work With Me: growthdirective.comAbout AngelaAngela Fra...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/c22d5796-4aae-4602-8f73-47a6b9a8a554/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c22d5796-4aae-4602-8f73-47a6b9a8a554/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/c22d5796-4aae-4602-8f73-47a6b9a8a554/index.html" type="text/html"/></item><item><title>My 5 Favorite Timesaving Tools</title><itunes:title>My 5 Favorite Timesaving Tools</itunes:title><description><![CDATA[<p>Get ready to supercharge your productivity in this episode as I reveal my top 5 time-saving hacks. From how I save my best ideas as I get them to how I prioritize my health, these tips will transform the way you work.</p><p>Share your own time-saving tips at <a href="mailto:hello@growthpod.fm" rel="noopener noreferrer" target="_blank">hello@growthpod.fm</a>.</p><p><strong>Mentioned in This Episode</strong></p><ul><li><a href="https://amzn.to/3wZ3UTz" rel="noopener noreferrer" target="_blank">Shower Notepad</a> - waterproof for all your shower thoughts</li><li><a href="https://www.notion.so/signup" rel="noopener noreferrer" target="_blank">Notion </a>- my favorite note taking software</li><li><a href="https://toggl.com/?via=angela-frank" rel="noopener noreferrer" target="_blank">Toggl </a>- time tracking software</li><li><a href="https://www.goleafside.com/" rel="noopener noreferrer" target="_blank">LeafSide</a> - healthly &amp; quick meal deliver</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></description><content:encoded><![CDATA[<p>Get ready to supercharge your productivity in this episode as I reveal my top 5 time-saving hacks. From how I save my best ideas as I get them to how I prioritize my health, these tips will transform the way you work.</p><p>Share your own time-saving tips at <a href="mailto:hello@growthpod.fm" rel="noopener noreferrer" target="_blank">hello@growthpod.fm</a>.</p><p><strong>Mentioned in This Episode</strong></p><ul><li><a href="https://amzn.to/3wZ3UTz" rel="noopener noreferrer" target="_blank">Shower Notepad</a> - waterproof for all your shower thoughts</li><li><a href="https://www.notion.so/signup" rel="noopener noreferrer" target="_blank">Notion </a>- my favorite note taking software</li><li><a href="https://toggl.com/?via=angela-frank" rel="noopener noreferrer" target="_blank">Toggl </a>- time tracking software</li><li><a href="https://www.goleafside.com/" rel="noopener noreferrer" target="_blank">LeafSide</a> - healthly &amp; quick meal deliver</li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p><p>Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support! </p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/my-5-favorite-timesaving-tools]]></link><guid isPermaLink="false">Buzzsprout-14263061</guid><itunes:image href="https://artwork.captivate.fm/d434756b-3402-4ed7-a9bc-043c500c2b4b/Fi3yhbOT6XkBUzsV_KS9hbVT.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Sun, 07 Jan 2024 05:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/0a829270-0e3e-4f70-a953-d8eeea545556/14263061-my-5-favorite-timesaving-tools.mp3" length="4792069" type="audio/mpeg"/><itunes:duration>06:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><itunes:summary>Get ready to supercharge your productivity in this episode as I reveal my top 5 time-saving hacks. From how I save my best ideas as I get them to how I prioritize my health, these tips will transform the way you work.Share your own time-saving tips at hello@growthpod.fm.Mentioned in This EpisodeShower Notepad - waterproof for all your shower thoughtsNotion - my favorite note taking softwarenotToggl - time tracking softwareLeafSide - healthly and quick meal deliverAffiliate Disclaimer: Some ...</itunes:summary><itunes:author>Angela Frank</itunes:author></item><item><title>The Sales Funnel Formula: How to Turn Clicks into Customers</title><itunes:title>The Sales Funnel Formula: How to Turn Clicks into Customers</itunes:title><description><![CDATA[<p>Unlock the secrets of skyrocketing your online business as we delve into the power of sales funnels. Discover how this single concept 10x’d revenue for Angela's first business and enabled her clients to achieve millions in sales. Learn how to tailor your messaging to captivate your audience at each stage. Whether you're new to sales funnels or a seasoned pro, this episode equips you with the tools to optimize your website and drive growth. </p><p>Specifically, Angela shares:</p><ul><li>The <strong>three key steps</strong> in every funnel.</li><li>How to use PS and PPS models to<strong> improve your conversion rates</strong>.</li><li>Key differences in <strong>messaging at each stage of the buying journey</strong>.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Unlock the secrets of skyrocketing your online business as we delve into the power of sales funnels. Discover how this single concept 10x’d revenue for Angela's first business and enabled her clients to achieve millions in sales. Learn how to tailor your messaging to captivate your audience at each stage. Whether you're new to sales funnels or a seasoned pro, this episode equips you with the tools to optimize your website and drive growth. </p><p>Specifically, Angela shares:</p><ul><li>The <strong>three key steps</strong> in every funnel.</li><li>How to use PS and PPS models to<strong> improve your conversion rates</strong>.</li><li>Key differences in <strong>messaging at each stage of the buying journey</strong>.</li></ul><br/><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/the-sales-funnel-formula]]></link><guid isPermaLink="false">Buzzsprout-14263055</guid><itunes:image href="https://artwork.captivate.fm/e03d4602-7af0-42d8-b8fb-d6caaf9de051/hUHUxv1Pxc8IsUl9c7Jn8QsD.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Sat, 06 Jan 2024 19:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/bc9501f8-d52c-4c30-bbcb-54ac68e11389/14263055-demystifying-sales-funnels.mp3" length="6591376" type="audio/mpeg"/><itunes:duration>09:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:summary>Unlock the secrets of skyrocketing your online business as we delve into the power of sales funnels. Discover how this single concept 10x’d revenue for my first business and enabled my clients to achieve millions in sales. Learn how to tailor your messaging to captivate your audience at each stage. Whether you&apos;re new to sales funnels or a seasoned pro, this episode equips you with the tools to optimize your website and drive growth. Let’s Connect!  Be the First to Know When Episodes are ...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/d8a55f92-a30e-493d-922a-68e7426f91ad/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d8a55f92-a30e-493d-922a-68e7426f91ad/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/d8a55f92-a30e-493d-922a-68e7426f91ad/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-bc9501f8-d52c-4c30-bbcb-54ac68e11389.json" type="application/json+chapters"/></item><item><title>The Formula for a Winning Website</title><itunes:title>The Formula for a Winning Website</itunes:title><description><![CDATA[<p>Your website is the cornerstone of your online business, but the struggle to get it right is real. Join Angela as she shares insights on crafting a website that captures your audience's attention, strikes the perfect balance, and converts visitors into satisfied customers. </p><p>Specifically, Angela shares:</p><ul><li>How content plays into creating a winning website.</li><li>Her easy 3-part formula for creating a high-converting website.</li><li>Costly mistakes to avoid when creating your website.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.sunlighten.com/" rel="noopener noreferrer" target="_blank">Sunlighten Sauna</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></description><content:encoded><![CDATA[<p>Your website is the cornerstone of your online business, but the struggle to get it right is real. Join Angela as she shares insights on crafting a website that captures your audience's attention, strikes the perfect balance, and converts visitors into satisfied customers. </p><p>Specifically, Angela shares:</p><ul><li>How content plays into creating a winning website.</li><li>Her easy 3-part formula for creating a high-converting website.</li><li>Costly mistakes to avoid when creating your website.</li></ul><br/><p><strong>Mentioned in This Episode:</strong></p><ul><li><a href="https://www.sunlighten.com/" rel="noopener noreferrer" target="_blank">Sunlighten Sauna</a></li></ul><br/><br><p><br></p><p><strong>Let’s Connect!</strong></p><ul><li><a href="http://www.linkedin.com/in/angelabfrank" rel="noopener noreferrer" target="_blank">Connect with Angela on LinkedIn</a></li></ul><br/><p><br></p><p><strong>Work With Me:</strong>&nbsp;<a href="https://www.growthdirective.com/" rel="noopener noreferrer" target="_blank">growthdirective.com</a></p><p><br></p><p><strong>About Angela</strong></p><p>Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. </p><p>Her new book <em>Your Marketing Ecosystem: How Brands Can Market Less and Sell More</em> helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.</p><p>Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.</p>]]></content:encoded><link><![CDATA[https://growthpod.fm/episode/formula-for-a-winning-website]]></link><guid isPermaLink="false">Buzzsprout-14263048</guid><itunes:image href="https://artwork.captivate.fm/848c3479-6cbb-47a3-b820-9f4480cfb9a6/GBMWEemzrwt_8ryWZTnYTqCB.jpg"/><dc:creator><![CDATA[Angela Frank]]></dc:creator><pubDate>Sat, 06 Jan 2024 19:00:00 -0700</pubDate><enclosure url="https://podcasts.captivate.fm/media/a03ace0f-e87f-4552-8f53-0de656ad5a73/14263048-the-formula-for-a-winning-website.mp3" length="6061000" type="audio/mpeg"/><itunes:duration>08:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:summary>Your website is the cornerstone of your online business, but the struggle to get it just right is real. Join me as I share insights on crafting a website that captures your audience&apos;s attention, strikes the perfect balance, and converts visitors into satisfied customers. Remember, when it comes to websites, it&apos;s all about quality over quantity, and my secret formula will guide you on the path to online success.Let’s Connect!  Be the First to Know When Episodes are Live Connect with Angela on ...</itunes:summary><itunes:author>Angela Frank</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/e10ed13e-be2a-45bc-a688-cd15f2d729f4/transcript.json" type="application/json"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e10ed13e-be2a-45bc-a688-cd15f2d729f4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e10ed13e-be2a-45bc-a688-cd15f2d729f4/index.html" type="text/html"/><podcast:chapters url="https://transcripts.captivate.fm/chapter-a03ace0f-e87f-4552-8f53-0de656ad5a73.json" type="application/json+chapters"/></item></channel></rss>