This episode uncovers the common misconceptions surrounding long-term distributor relationships and highlights how reliance on these partnerships can lead to hidden underperformance. You'll learn why it's essential to reassess your distribution strategy for optimal success.

By listening, you'll discover:

• The key criteria for selecting effective distributors in your market
• How to evaluate if your current distributor is truly the right fit
• Actionable steps to boost underperformance and increase market growth

Tune in to transform your medical device strategy and unlock growth potential.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we challenge common assumptions about growth strategies in healthcare. Many companies mistakenly believe that chasing patients through marketing is the fastest path to success, but this often leads to stalled growth and missed opportunities.

By listening, you'll:

• Understand why meaningful partnerships outperform visibility in driving adoption
• Learn how to assess the true value of your offering and its impact on customer retention
• Discover strategies to recalibrate your growth approach for sustainable success

Tune in now to uncover the secrets to building a thriving healthcare business by prioritizing value over noise.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we challenge common assumptions about patient convenience and its impact on medical device adoption. You'll learn how prioritizing ease of use can bridge care gaps and boost revenue.

By listening, you'll:

• Understand the real impact of patient convenience on compliance rates
• Learn how to improve your go to market strategy with actionable insights
• Discover why good medicine is essential for good business

Tune in now to transform your approach and enhance the adoption of your medical device!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we explore the critical difference between mere activity and a real commercial strategy. Many MedTech companies mistakenly believe regulatory approval guarantees demand, only to find themselves stalling without solid market plans.

By listening, you'll:

• Learn how to develop a commercial strategy in parallel with regulatory processes.
• Understand the three key questions to answer before approval to ensure market readiness.
• Discover why engaging buyers early can facilitate smoother adoption of your medical device.

Tune in now to transform your approach to go-to-market strategies and avoid costly missteps!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we uncover the relationship between regulatory compliance and commercial strategy, challenging the assumption that they are separate processes. Many believe that obtaining approval guarantees market success, but that’s far from the truth.

By listening, you'll:

• Understand how to integrate regulatory and commercial strategies effectively
• Learn the importance of speaking to actual customers before seeking approval
• Discover how misaligned features can turn your innovation into a 'me too' device

Tune in now to ensure your regulatory efforts translate into real revenue and market readiness for your medical device.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

This episode reveals how the conventional wisdom around failing can actually stifle innovation. Embracing failure is not just an option; it’s a necessity for growth in the healthcare sector.

By listening, you'll:

• Learn to view failure as a stepping stone to success
• Understand the role of failure in fostering resilience
• Discover how to encourage your team to innovate without fear

Tune in to revolutionize your approach to failure and open new paths for success in your medical device journey.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

This episode challenges common assumptions about clinician feedback and market readiness. You'll learn how to dig deeper into feedback to uncover real challenges that hinder adoption.

By listening, you'll discover:

• The true barriers to adoption for your medical device
• The importance of asking specific questions to gain clarity
• How to simplify the introduction of your product for greater clinician acceptance

Tune in to discover actionable strategies to enhance your medical device's market presence and adoption rate.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we challenge the common belief that distributors are solely responsible for market uptake. You'll learn why the slow adoption of your product is often not about activity, but rather about how demand is generated and responded to.

By listening, you'll discover:

• The true constraints holding back your medical device’s success
• How to ask the right question about demand generation
• Insights on how to rethink your export strategy for better results

Tune in to uncover insights that can help you transform your go to market strategy for your medical device.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

This episode shows why many MedTech companies stumble when they don’t have a structured approach to diagnose their issues.

By listening, you'll discover:

• A structured framework for confident decision-making in medtech expansion
• How to Identify key constraints that hinder your growth and adoption rates
• How to effectively evaluate feedback without making premature changes

Tune in to gain the confidence and structure needed for successful exporting in the medical device field.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we're uncovering a critical mistake in medical device distribution that could leave you vulnerable. Many clinicians mistakenly believe regular chats with distributors are enough for a solid partnership, but that’s often not the case.

By listening, you'll discover:

• How transparency impacts your distribution strategy
• The essential questions to ask during distributor meetings
• Actionable tips on creating effective contingency plans

Tune in now to ensure your medical device distribution isn’t a risky gamble.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode, we uncover the costly pitfalls of assuming that regular updates from distributors mean you can relax your oversight. You'll learn how misleading stock information can endanger your MedTech business's success.

By listening, you'll discover:

• The importance of transparency in distributor relationships
• Actionable strategies for verifying stock levels in real-time
• How to align stock checks with market demands to enhance adoption and revenues

Tune in now to ensure your international MedTech business thrives while avoiding costly mistakes!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

This episode dives into the misconception that clinical enthusiasm translates to commercial success. We discuss how understanding your decision-making unit is crucial for effective stakeholder engagement.

By listening, you'll discover:

• How to map out your decision-making unit effectively
• The true decision-makers who influence adoption
• Actionable strategies to address objections directly

Tune in now to uncover crucial strategies that could save your medical device launch.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

In this episode you'll discover:

• How to spot hidden decision makers in the healthcare landscape
• The critical role of stakeholders in successful medical device adoption
• Actionable strategies to tie your product to broader pain points for effective sales

Are you still convinced that doctors are the primary decision-makers for your medical device adoption?

Tune in now to discover how shifting your focus can lead to faster revenue and successful adoption!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, we tackle the confusing crossroads of funding versus clinical trials. Most founders believe progress hinges on either building more or raising money, but we’ll challenge that notion with actionable insights.

By listening, you'll:

• Learn to define the core assumption that is crucial for your success
• Discover the fastest ways to validate your prototype without excessive spending
• Understand why complexity can be a distraction from achieving your goals

Tune in now to redefine your strategy and accelerate your MedTech journey!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, we tackle how overbuilding and overthinking your med tech products can lead to costly mistakes. Many clinicians believe they need to build everything upfront, but that's a false belief that can slow down innovation.

By listening, you'll:

• Discover how MVP (minimum viable product) thinking can be applied safely in regulated environments.

• Learn the importance of early validation for product adoption.

• Find out how to fail quickly and test assumptions sooner.

Tune in now and streamline your medical device development process!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, we challenge the common assumption that pushing harder or gathering more evidence will guarantee market success. Instead, we delve deep into the mindset traps that hold clinicians and founders back from achieving their international expansion goals. Discover how to interpret data and observations effectively to unlock true adoption.

By listening, you'll:

• Understand the four critical decisions you need to make for successful market entry.

• Identify key mindset shifts that empower you to address real barriers preventing product adoption.

• Learn a three-step approach to effectively reassess your strategy and improve your go-to-market outcomes.

Listen now to transform your MedTech strategy and ensure your medical device reaches its full potential in international markets. Don't miss this opportunity to challenge your assumptions and grow your business!

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Most founders assume international expansion fails because of product, evidence, or partners. In reality, it’s often how they’re thinking about the market that’s holding them back.

In this episode, Hakeem breaks down the three mindset mistakes that quietly derail global growth — and shows how those assumptions shape your positioning, your sales, and ultimately your ability to generate scalable revenue across markets.

By listening, you’ll:

1. Identify the three mindset traps that lead to poor decisions and stalled international expansion
2. Learn how to distinguish between sales problems and adoption problems in new markets
3. Apply a simple framework to make faster, better decisions without waiting for perfect information

Press play now to fix the thinking that could be silently slowing your international MedTech growth.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

For MedTech founders, this is one of the most dangerous questions in the room because it is never just about the product. It is really a question about adoption, evidence, market readiness, and whether the business can scale. In this episode, Hakeem breaks down how to answer that question in a way that shows control, commercial awareness, and strategic maturity — so investors see a founder who understands the gap between a promising device and real hospital uptake.

By listening, you’ll:

1. Learn why investors are really asking about adoption risk, not just product quality
2. Understand which answer builds confidence and why the other responses weaken your credibility
3. Discover how to frame your evidence strategy so it signals leadership, intentionality, and commercial readiness

Press play now to learn how to answer one of the most dangerous MedTech investor questions with the confidence of a founder who understands adoption

.Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

A strong product alone is rarely enough to win hospital adoption. Even when the clinical idea is sound, devices often stall because they are hard to use in real workflows, lack an internal champion, or fail to show enough value to justify the cost. In this episode, Hakeem speaks with Dr. Torrie O’Daniel to unpack the three most common reasons promising MedTech products don’t gain traction — and what founders can do differently to make real-world adoption far more likely.

By listening, you’ll:

1. Learn the three most common reasons hospital teams do not adopt MedTech products that initially look promising
2. Understand how workflow fit, team-wide usability, and internal champions influence whether a device gets used consistently
3. Discover what founders need to prove clinically and economically to build momentum and justify adoption

Press play now to learn how to turn a promising MedTech product into one hospitals will actually use.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

MedTech founders rarely fail because the device is poor. More often, they stall because they improve the wrong part of their launch first. When product, proof, pathway, and people all have room for improvement, deciding where to focus becomes critical. In this episode, Hakeem breaks down a practical decision rule that helps you identify the one move most likely to unlock real contracts and meaningful revenue.

By listening, you’ll:

1. Learn why the lowest-scoring weakness is not always the first problem you should solve
2. Understand how commercial conversations reveal whether proof, pathway, or people is the real revenue constraint
3. Use a simple 90-day decision filter to prioritize the move most likely to accelerate traction this quarter

Press play now to identify the one change that can move your MedTech launch closer to real contracts and meaningful revenue

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

They secure regulatory approval.

They get positive feedback from early users.

They even generate interest from hospitals or distributors.

And yet… adoption stalls.

Not because the product is poor — but because something critical in the launch is structurally weak.

In this episode, we break down the four Ps that determine whether a MedTech product gets adopted or simply admired.

This is not textbook marketing theory.

It’s the real-world framework that reveals exactly where your go-to-market strategy is breaking down.

You’ll discover:

1. Why regulatory approval and engineering perfection don’t guarantee adoption
2. The difference between clinical enthusiasm and commercial proof
3. Why hospitals buy through processes — not passion
4. The hidden influence of decision-making units inside healthcare systems
5. Why distributors and internal teams must align around the same commercial structure

If you’re a clinician trying to turn a working prototype into a scalable Medical Device business, this framework will help you quickly identify the structural weakness slowing your launch.

Because technically strong MedTech products rarely fail due to innovation.

They fail when one of the four Ps breaks down.

In the episode, we also walk through a quick self-audit so you can score your own launch and identify the single area that could unlock momentum in the next 90 days.

Listen now and see where your go-to-market strategy might be exposed.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest.

But sales still aren’t landing the way you expected.

Now you’ve got 90 days. Limited runway. Board pressure building.

And you can only prioritise one move.

So what do you focus on?

1. Do you activate the distributor and push for reach?
2. Do you hire commercial support to build structure?
3. Do you refine your messaging and economic case?
4. Or do you double down somewhere else entirely?

In this episode, we break down how clinician founders should prioritise when everything feels urgent — and why most MedTech businesses stall not because the product isn’t strong, but because the commercial leverage isn’t.

You’ll discover:

1. Why regulatory approval is permission — not traction
2. The difference between interest and evidence (and why only one protects your runway)
3. The hidden risk of activating distributors too early
4. Why activity and progress are not the same thing
5. The decision framework that turns early traction into scalable momentum

If you’re a clinician building a Medical Device and trying to simplify your go-to-market strategy, this episode will challenge how you think about traction, revenue and exporting.

Because the difference between a working prototype and an international MedTech business isn’t technical strength.

It’s commercial proof.

Hit play and decide what you would prioritise — before you hear what we would do.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem is joined by Mark Tudor (20+ years in commercial leadership and advisory roles in medical devices) to break down why technically strong products stall after launch, how hospitals really decide what to buy, and how to build the commercial foundations that drive adoption, sales, and export readiness.

• Learn why commercial planning must run in parallel with product and regulatory work
• Understand what hospitals actually buy (risk management, simplicity, and economic clarity — not “better performance”)
• Get a practical lens for stakeholder mapping, validation beyond friendly opinions, and avoiding “inventor syndrome”

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Decision point scenario: You’re advising a clinician founder with regulatory approval, two pilot sites, one keen-but-unproven distributor, limited runway, and 90 days before board pressure. You can only prioritise one focus — what do you choose and why? (Mark answers in the next episode.)

If you tell me whether you want this episode to lean harder into adoption, hospital buying decisions, or export/distributor readiness, I’ll pick the best 3 titles from above and tighten them even more.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Most MedTech founders believe they’re making rational expansion decisions but under pressure, choices get driven by ego, investor optics, or the allure of a “big” market. With limited runway, one wrong move can quietly burn capital and delay global traction.

In the previous episode, you built your export business plan. Today, we pressure-test it. We walk through the exact scenario I posed and reveal which market actually wins when you apply disciplined strategy instead of ambition.

In this episode, you’ll see exactly how to eliminate two markets and confidently choose the one most likely to generate traction within 12 months.

By listening, you’ll:

1. See how to apply your export business plan to eliminate the wrong markets with confidence
2. Learn how to balance ambition with execution probability inside a 14-month runway
3. Use a 180-day reality filter to validate traction before committing capital and credibility

Press play now to learn how to choose the export market that compounds your growth not the one that drains your runway.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem breaks down the five-step commercial system that turns export from a hopeful expansion into a revenue-driven growth plan. Because export rarely fails due to market difficulty, it fails due to lack of structure.

If you’re a clinician-founder building a Medical Device business, this episode will show you how to stop drifting between markets and start executing with clarity.

1. Learn the 5-step framework to build a structured, revenue-led export system
2. Discover how to prioritise markets using probability and potential (not attention and hype)
3. Understand how to engineer distributor behaviour and adoption triggers

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to build an export plan that survives commercial pressure.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

So who actually deserves your time in the next 30 days?

In this episode, Hakeem walks through the real-world distributor scenario from the previous episode and breaks down why enthusiasm, speed, and confidence are often misleading signals. Instead, you’ll learn how to identify execution capability before you commit time, energy, and commercial momentum.

1. Learn how to distinguish between interest and true intent in distributor conversations
2. Discover the early warning signs of misalignment that cost founders 6–12 months
3. Get a practical 30-day framework to test real execution before signing anything

Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses.

Hit play now to stop chasing noise — and start selecting distributors based on execution.

Message me via DM on Linkedin

Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem breaks down why conferences so often fail to deliver real export outcomes for clinician-led MedTech companies. He reveals the old way of approaching distributor meetings (scattergun, vague, hopeful) versus the new way (focused, qualified, strategic), and gives you the exact questions you must answer before attending your next event.

1. Learn how to define your distributor strategy before you show up at a conference
2. Discover how serious MedTech teams use conferences to execute, not explore
3. Get a practical framework for turning random interactions into real pipeline progress

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop hoping conferences will save you and start using them to close distributor gaps strategically.

Message me via DM on Linkedin

Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem breaks down five key takeaways that will help you stop surviving loudly and start scaling smart. You’ll learn how to fix the true bottlenecks in your business, free yourself from low-value admin work, and use virtual assistants not just to save money but to build an operating model that actually supports adoption, sales, and export.

1. Learn how to break your business into 4 stages to identify where progress actually slows down
2. Discover the simple task audit that shows exactly what you should never be doing yourself
3. Get practical steps to set up lean workflows and delegate with confidence using VAs

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop defaulting to hiring and start designing a business that scales without burning out.

Message me for Virtual Assistant Recommendations via DM on Linkedin

Take the Export Readiness Quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Hakeem is joined by Bob Lachance, founder of REVA Global Med, to explore how virtual assistants and lean operational systems can help clinician-founders grow sustainably — without burning out or bloating the business. This episode isn’t about outsourcing for the sake of cost-cutting. It’s about fixing bottlenecks, building reliable processes, and designing a business that scales without you doing everything.

1. Learn how to separate clinical work from clerical work — and why it’s essential to scaling
2. Discover the 4-phase framework for identifying operational bottlenecks in your business
3. Get real-world strategies for building a virtual team that increases margin and capacity

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to stop surviving loudly — and start scaling intentionally.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem breaks down key insights from his conversation with Julian Moore on why so many clinically sound MedTech products struggle to gain traction in real-world settings. If you’re a clinician-founder trying to cross the gap between “good product” and “actual uptake,” this episode is your blueprint.

1. Discover why adoption is a system wide behaviour change, not just an individual “yes”
2. Learn how to identify hidden blockers - including overlooked people in the workflow
3. Get tactical: match your strategy to the real barrier, not the one you assumed

Helping clinicians simplify their go-to-market strategy, so they can stop guessing, and turn their working prototypes into international MedTech businesses.

Hit play now to find out how to move from barriers to behaviour change and finally see your evidence turn into adoption.

Message me via DM on Linkedin

Take the simple adoption risk quiz

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're a clinician founder ready to take your MedTech prototype to market, this episode breaks down the overlooked reason most devices fail to gain traction. It's not the product—it’s your go-to-market execution. Learn how behavior change, system fit, and implementation science play a bigger role than your evidence ever will.

1. Discover the #1 mistake clinical founders make after running pilots
2. Learn how to identify all the “whos” involved in adoption—and why missing one can ruin your rollout
3. Understand how to turn barriers into behavior-changing strategies that scale across borders

Press play to learn the proven system for moving your MedTech device from “great pilot” to international success—without wasting cash or time.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you're a clinician founder with a working prototype but struggling to scale or export your medical device, the problem likely isn’t your product — it’s your vision. In this episode, Hakeem Adebiyi breaks down why most healthcare innovations stall commercially and how to fix it using a proven, clinician-friendly framework.

Here’s what you’ll learn:

1. Why your current vision might be too generic — and how that’s stalling your commercial growth
2. The DAMP framework: a 4-step system to pressure test your vision for direction, alignment, motivation, and people
3. A practical on-the-go exercise to sharpen your vision and guide real business decisions immediately

🎯 Listen now to learn how a clear, tested vision can unlock international growth for your MedTech innovation.

Click Here To Message me for the audit

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this 5 in 5 episode, Hakeem Adebiyi shares five hard-earned lessons every founder needs when raising capital, especially at pre-seed, seed, or early Series A. From avoiding diluted equity to knowing what investors actually care about, this episode helps clinician-founders and MedTech entrepreneurs approach funding with strategy—not desperation.

You’ll learn how to:

1. Approach fundraising as a structured process, not a one-off event
2. Get in front of investors without relying on warm introductions
3. Lead with the problem—not the tech—when pitching
4. Avoid damaging credibility by targeting the wrong investors
5. Understand what investors look for right after they say “yes”
6. Use preparation as your best defence against unnecessary dilution

Whether you're building a medical device, a healthtech platform, or preparing to scale internationally, this episode gives you the mindset and tactics to raise smarter and protect what you’ve built.

In this episode of The H-Files, we’re joined by Scott Kelly, CEO of Black Dog Venture Partners and founder of VC Fast Pitch, to break down how healthcare and health-tech startups can raise funding without losing control of their company.

Scott shares practical insights from working with thousands of founders and investors worldwide, including:

1. How healthcare startups can get in front of investors without warm introductions
2. What investors really look for beyond clinical data and technology
3. How to pitch healthcare innovation in a way investors care about
4. Common fundraising mistakes that cost founders equity
5. How to think about valuation, dilution, and milestone-based fundraising
6. Why building investor relationships early is critical to successful raises

Whether you’re a healthcare founder, health-tech entrepreneur, or early-stage startup planning a fundraise, this episode will help you pitch smarter, protect your equity, and avoid costly mistakes.

Watch on YouTube: https://youtu.be/l6gxX9_vJeQ

Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

#healthcare #podcast #hfiles #businessgrowth #investing #startup #healthtech

This episode covers:

1. Why the US healthcare market rewards preparation, not speed
2. How to spot weak or generalist distributors
3. Why clinical proof is non-negotiable in US sales
4. The real cash realities of US distribution
5. How to avoid partnerships that look good early but fail later

If you’re a medtech founder, healthtech leader, or healthcare startup planning US expansion, this episode will help you avoid costly mistakes and build a strategy that actually works. Comment or message which action you took and what surprised you.

Listen to Full Episode: https://youtu.be/3v8N7F2gGqo

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

#healthcare #us #usmarket #5in5 #podcast #hfiles #medtech

In this episode of The H-Files, US distributor Brian Hantzis shares what clinician-founders often get wrong when entering the American market—from relying on generalist distributors to underestimating clinical validation timelines. We break down what US hospitals, buyers, and partners really care about—and how to build a go-to-market strategy that avoids wasted time and lost margin.

1. Learn how to evaluate US distributors to avoid misalignment and slow deals
2. Understand why clinical data and value analysis are critical to adoption
3. Discover pricing, margin, and partnership models that support long-term scale
4. Listen now to simplify your go-to-market plan, protect your prototype’s value, and build a MedTech business that scales in the US.

Watch on YouTube: https://youtu.be/3v8N7F2gGqo

Listen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes #podcast #distributors #distributor #healthcare #hfiles

In this Five in Five episode, we distill five game-changing insights from Amrit Dhaliwal, CEO of one of the UK’s leading home care brands. Whether you're a clinician-founder or scaling a health business, these lessons will help you align your values with commercial success—so you don’t lose the heart of what you’re building.

1. Discover why profit is essential—not optional—for delivering high-quality care at scale
2. Learn how to translate your mission into hiring, firing, and day-to-day operations
3. Find out when detailed planning becomes procrastination—and what to do instead

Listen now to build a purpose-driven business that scales without compromise—because your vision deserves both impact and sustainability.

Listen to Full Episode: https://youtu.be/YwCAoSTrbQI

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

#healthcare #podcast #businessgrowth #5in5 #homecare

In this episode of The H-Files, I speak with Amrit Dhaliwal, CEO of Walfinch, about how purpose-driven leaders can grow their businesses while protecting the “soul” of their care model. Whether you're a clinician-founder or MedTech entrepreneur scaling internationally, this conversation will help you align vision, values, and execution through proven frameworks like EOS.

1. Discover how to embed mission and values into hiring, operations, and culture
2. Learn how EOS can bring structure to a fast-growing care or MedTech business
3. Hear why protecting your company’s heart is essential for long-term differentiation

Listen now to learn how clinician-founders can scale internationally without losing the mission that sparked their innovation in the first place.

Click here for more info on EOS

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠⁠⁠

EOS Book: https://amzn.eu/d/iCWEdLP#podcast #healthcare #homecare #carehomes #Walfinch #businessgrowth #handsonbusiness #hfiles

You’ll hear why change is easy but true transformation is hard, how purpose, process, people creates a strong foundation, and why involving teams directly leads to better, faster results. I also explain why leaders must stay in their lane and empower others to own the work.

Packed with practical action points, this episode is your quick guide to creating sustainable, meaningful transformation in healthcare teams and systems.

Watch the full episode: https://youtu.be/nL5U14SgREc

📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this episode of The H-Files, I’m joined by leadership coach and LA Insight founder Lorraine Armijos to unpack what sustainable transformation actually looks like. Whether you're a clinician-founder, MedTech entrepreneur, or scaling a healthcare team, you'll learn how to lead change with systems, compassion, and clarity—without burning yourself or your people out.

1. Discover why transformation is harder (and more valuable) than short-term change
2. Learn how the ADKAR model helps healthcare teams move in the same direction
3. Understand how to lead with compassion while still getting results

Listen now to lead sustainable transformation and build a MedTech business that thrives without burning out.

Listen on YouTube: https://youtu.be/KBSsfLu0ugU

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠⁠⁠

#podcast #healthcare #leadership

In just five minutes, you’ll learn how to:

– Show up consistently and with purpose

– Earn trust through honesty and transparency

– Protect your values in every partnership

– Treat content creation like real business work

A short, sharp dose of insight for anyone turning expertise into impact

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226

📝Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Watch full episode on YouTube: https://youtu.be/m1yqI63oh-Q

#5in5 #TheModernMidwife #BrandBuilding #Entrepreneurship

In this episode of The H-Files, I sit down with Marie Louise, better known as The Modern Midwife, to unpack how she grew from NHS midwife to a globally recognised digital voice in women’s health—without compromising clinical integrity. This is a blueprint for clinician-founders who want to create meaningful impact and visibility as part of their go-to-market journey.

1. Learn how to use your clinical expertise to grow a values-led personal brand
2. Discover why authenticity outperforms clickbait in healthcare content
3. Get practical tips for choosing brand partnerships that align with your mission

Listen now to learn how to build trust, grow your influence, and use content as a powerful part of your MedTech go-to-market strategy.

Listen on YouTube: ⁠⁠⁠https://youtu.be/On01dkZC5jw

Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠

#podcast #healthcare #ModernMidwife #entrepreneur #healthcareentrepreneur #nhs

Interest (I):

In this 5 in 5 episode, I sit down with recruitment and leadership expert Chris Anderson to break down five essential hiring lessons for healthcare and MedTech leaders. Whether you're a clinician-founder expanding your team or preparing for go-to-market execution, these insights will help you build a culture-first, adaptable, and growth-ready organisation.

1. Learn why adaptability is more valuable than credentials in early-stage hiring
2. Discover how to build a strong culture that attracts the right people
3. Understand the long-term impact of developing future leaders vs. job fillers

Listen now to hire smarter, scale stronger, and build a MedTech team ready for global success.

You’ll learn:

1. Why adaptability matters more than experience
2. How culture beats credentials
3. The importance of growing future leaders, not job fillers
4. Why experience isn’t everything
5. How finding the right fit beats hiring fast

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Watch full episode on YouTube: https://youtu.be/k_lGcu-fX6I

Topics include:

1. Spotting scalable, adaptable talent
2. Building company culture that lasts
3. Leadership vs management in healthcare
4. The rise of graduate talent and AI in recruitment

Perfect for healthcare leaders, recruiters, and anyone looking to build a stronger, more sustainable team.

Listen on YouTube: https://youtu.be/sDj94VhzQSg

Join the mailing list to get the show notes for every episode here: ⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes

#Healthcare #Leadership #Recruitment #MedTech #LifeSciences #BusinessGrowth #Podcast

In this 5 in 5 episode, I share five high-impact communication lessons from Dominic Colenso—actor turned communication coach—tailored for clinicians and MedTech leaders. Whether you're pitching to investors, presenting at conferences, or leading teams, this is your shortcut to being more clear, compelling, and credible.

1. Learn how to start with your audience—not your data
2. Discover the power of storytelling and emotional resonance in healthcare
3. Get practical tips to design smarter slides and communicate with confidence

Listen now to sharpen how you pitch, lead, and present—so you can scale your MedTech business with clarity and connection.

Watch on YouTube: https://youtu.be/ZKZs7FH1yHI

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Dominic shares how storytelling techniques from acting can help healthcare and life-science professionals simplify their message, cut through jargon, and communicate with confidence.

Dominic’s Book: Cut Through

Listen on YouTube: https://youtu.be/5iPMgYHjlLs

Join the mailing list to get the show notes for every episode here: ⁠https://thesalesaccelerationformula.com/podcast-show-notes

In this 5 in 5 episode, I share key insights from Justin Allen Montgomery, a nurse practitioner who turned his knowledge into an eight-figure continuing education company. Whether you're working on a medical device, building a platform, or creating a course, these takeaways will help you go from idea to scalable healthcare business.

1. Learn how to niche down and solve a real, valuable problem
2. Discover how simple products and smart marketing drive growth
3. Understand why patience and credibility-building are essential to lasting success

Listen now to get five actionable steps you can take this week to start building a MedTech or health business around your clinical expertise.

Link to full video on YouTube here: https://youtu.be/1GSQl9JNQ-c

In this episode of The H-Files, Justin Allen Montgomery shares how he went from nurse practitioner to founder of an eight-figure continuing education company—without a big team or complex tech. This is a masterclass in simplifying your business model, choosing the right niche, and building a product that scales.

1. Learn how to pick the right niche and painful problem to solve
2. Understand course creation timelines, budgets, and when to seek accreditation
3. Get a lean, realistic marketing plan you can run in 10 hours a week

Listen now to stop guessing and start building a scalable business around your clinical expertise—on your terms.

Bonus: 10% off Justin’s program , just state HOB Podcast 10%

Links: Procourse Start : ProCourseStart.com Email Justin: justin@procourseStart.com

📺 Watch on Youtube: https://youtu.be/1GSQl9JNQ-c

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

You’ll learn why dashboards alone aren’t enough, how to use visualisation to ask better questions, and why investing in culture beats spending big on tools.

Listen now to shift from gut feel to data-driven action—and turn your decision-making into a growth engine.

#HealthcareGrowth #BusinessIntelligence #MedTech #HFfiles

In this episode of The H-Files, I sit down with Jason Bryll, Founder of Parable Associates, to unpack how clinician-led businesses can turn raw data into real-time insight—without massive teams or enterprise budgets. We cover the difference between stock EMR/CRM charts and real BI, how to align KPIs across functions, and why building a strong data culture (with the right UAT champions) makes all the difference.

You’ll learn how to avoid common SME mistakes, how to choose budget-friendly tools, and what AI will—and won’t—change about your decision-making process.

Whether you're scaling a MedTech business, improving your go-to-market performance, or building a healthcare team that makes smarter decisions, this episode will show you how to replace noise with clarity—and guesswork with growth.

📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this 5 in 5 episode, Abdul Hameed joins me to share how Medical Affairs acts as the essential bridge between scientific integrity, patient needs, and commercial growth. In just five minutes, you’ll walk away with actionable lessons to apply right now—from measuring impact beyond publications to designing solutions that put patients first.

We also explore how AI fits in responsibly, and why clinician-founders need to treat Medical Affairs as a strategic asset—not an afterthought.

You’ll learn how to:

1. Measure real impact beyond publications and reports
2. Design with patient needs at the center of your business model
3. Apply AI responsibly in a healthcare setting
4. Translate scientific expertise into commercial value
5. Build Medical Affairs into your go-to-market strategy early

Whether you’re developing a medical device, scaling your go-to-market strategy, or preparing for international expansion, this episode will help you bring science and business into alignment—with the patient at the center.

When most people think about pharma, they think about the finished product — the pill, the injection, the treatment in a clinician’s hand. But between discovery and patient access sits a long, complex path shaped by evidence, regulation, stakeholder trust, and real-world decision-making. In this episode, Abdulhamid Al-Khatib pulls back the curtain on medical affairs and shows why it plays such a critical role in turning science into access, data into decisions, and innovation into real patient impact.

By listening, you’ll:

1. Understand what medical affairs actually does across the full product lifecycle — from early evidence generation to launch and long-term clinical use
2. Learn how real-world evidence, stakeholder insights, and patient voice influence uptake, payer access, and strategic decision-making
3. Discover how trust, scientific credibility, and cross-functional influence shape whether a medicine succeeds in the real world

Press play now to understand the overlooked function that helps move medicines from promising science to meaningful patient access.

Link: https://medicalaffairs.org/

International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) Code of Practice

Description: This code sets out a global framework for ethical interactions with healthcare professionals, medical institutions, and patient organizations.

Link: https://www.ifpma.org/resource-centre/ifpma-code-of-practice/

FDA Guidelines on Scientific Exchange

Description: The U.S. Food and Drug Administration (FDA) provides specific guidance on how pharmaceutical companies can engage in truthful, non-promotional scientific exchange with healthcare professionals, particularly concerning unapproved uses of approved products. These are often referenced in industry training and SOPs.

Link (example of related guidance): https://www.fda.gov/drugs/guidance-compliance-regulatory-information/guidances-drugs

International Society for Pharmacoeconomics and Outcomes Research (ISPOR)

Description: A leading professional society for health economics and outcomes research. They have published numerous "Good Practices" reports that guide the design and reporting of real-world evidence (RWE) studies.

Link (to their RWE resources): https://www.ispor.org/strategic-initiatives/real-world-evidence

ICH E6(R2) Good Clinical Practice

Description: International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use. The ICH E6(R2) guideline for Good Clinical Practice (GCP) is the global standard for designing, conducting, recording, and reporting clinical trials involving human participants.

Link: https://www.ema.europa.eu/en/ich-e6-good-clinical-practice-scientific-guideline

Good Publication Practice (GPP) for Company-Sponsored Biomedical Research: 2022 Update

Description: This guideline provides best practices for the ethical and transparent planning, development, and dissemination of company-sponsored research.

Citation: DeTora, L. M., et al. (2022). Good Publication Practice (GPP) guidelines for company-sponsored biomedical research: 2022 update. Annals of Internal Medicine, 175(11), 1601-1610.

Link: https://www.ismpp.org/gpp-2022

General Data Protection Regulation (GDPR)

Description: A European Union regulation on data protection and privacy for all individuals within the EU

Link: https://gdpr.eu/what-is-gdpr/

In this 5 in 5 episode, I share five key takeaways from my conversation with Tim Emo on how MedTech and healthcare businesses can sustain momentum and grow with purpose. We cover systems, hiring, back-end ops, and leadership principles that actually create leverage.

You’ll learn how to:

1. Build momentum through systems, not just sales
2. Make tough hiring decisions that protect your long-term growth
3. Scale your back-end operations to support go-to-market execution
4. Unlock more value from the customers you already serve
5. Apply a leadership principle that grounds every growth phase

Whether you’re a clinician-founder launching your first medical device or a healthcare leader scaling your team, this episode gives you five practical shifts you can implement this week.

Listen in, take action, and keep your growth rolling. Full episode here: [https://youtu.be/S25S-rqkvQI]

In this episode of The H-Files, I sit down with Tim Emo, President of Vernacare North America, to unpack what sustainable, long-term business growth actually looks like in MedTech and healthcare. No gimmicks, no hype—just honest lessons on how to scale without burning out your team, wrecking your systems, or losing your mission along the way.

You’ll learn how to:

1. Scale your business without sacrificing people, process, or purpose
2. Identify real momentum (not just busy movement) through the right metrics
3. Make strategic hires—even when it means making tough decisions
4. Stay close to the customer as a CEO or founder, not just through the sales team
5. Think long-term in an industry that often rewards short-term visibility

If you're a clinician-founder, MedTech entrepreneur, or healthcare leader building something built to last, this episode gives you a clear lens into what smart growth actually requires.

📺 Watch on Youtube: https://youtu.be/S25S-rqkvQI

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this 5 in 5 episode, Dr. Becky Howie shares five sharp, honest insights on why she left the NHS and how she built Maldod Life—a purpose-led practice that blends coaching, lifestyle medicine, and personalised care. This wasn’t a burnout-fueled escape. It was an intentional, 18-month transition into a business model built around her values.

You’ll learn how to:

1. Reframe the idea that the system is broken—it might just be misaligned
2. Plan your next career move like a founder, not a frustrated clinician
3. Balance clinical care, values, and commercial sustainability
4. Recognise the entrepreneurial strengths clinicians already have
5. Make one mindset shift this week to move forward with purpose

Whether you’re in the early stages of planning your exit, or already prototyping your next venture, this episode gives you a real-world perspective on what it takes to build a business that works—for you and your patients.

📬 Subscribe for more healthcare business wisdom, in short bursts that actually fit into your day.

📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

After 15 years as a GP, Dr. Becky Howie realised that 10-minute appointments weren’t enough to treat complex issues — and that she could do more for patients outside the system. In this episode, she shares how she founded Maldod Life, a lifestyle medicine and coaching practice, and built a business that puts real care first.

Here’s what you’ll learn:

– How to leave clinical practice with purpose — not burnout or bitterness

– Ways to run group consultations that scale your impact without sacrificing care

– How to commercialise lifestyle medicine without selling out

If you're a clinician ready to do healthcare differently — this episode is for you.

In this short Five in Five episode, I break down 5 powerful leadership insights from my conversation with Haseeb Ahmad, CEO of Purespring Therapeutics. From slashing prices to scaling purpose-led teams, these ideas challenge traditional leadership models — and offer practical ways to upgrade your mindset this week.

Here’s what you’ll learn:

– Why great leadership starts with listening, not fixing

– How bold, uncomfortable decisions can lead to long-term growth

– The mindset shift needed to create psychological safety and unlock innovation

Short, sharp, and packed with value — press play and lead better in just 5 minutes.

In this episode, I sit down with Haseeb Ahmad, CEO of Purespring Therapeutics, to explore what it really means to lead in today’s complex and high-stakes healthcare world. We dig into the shift toward human-first leadership, why purpose drives performance, and how sustainable growth requires bold, long-term thinking.

Here’s what you’ll learn:

– How to lead across cultures without losing clarity or connection

– Why the best leaders prioritise people, not power

– How bold, values-driven decisions shape modern biotech leadership

Bold insights. Real stories. No fluff. The prescription for growth starts here.

In this Five in Five episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — drops five rapid-fire insights that can change how you approach adoption, education, and clinical value forever. From micro-videos to VAC pack templates, these tactics are field-tested, scalable, and designed to work in real-world healthcare settings.

Here’s what you’ll learn:

– How to win clinician trust in the first 2 minutes with ease-of-use

– Why total value beats unit price — and how to communicate it

– The underrated role of internal champions and micro-education in scaling innovation

Hit play, take notes, implement today. Change doesn’t wait.

In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down the five adoption pillars that separate shelf-ware from standard-of-care. From ease-of-use to VAC submission strategies, this is the playbook every MedTech innovator needs to hear before launching.

Here’s what you’ll learn:

– The “ease-of-use” test every device must pass in the first 2 minutes

– Why education is an ongoing strategy, not a one-time launch event

– How to shift from talking unit price to total value — and why that matters

If you're building, launching, or scaling a MedTech solution, don't miss this one.

In this Five in Five episode, Hakeem breaks down Francie Jain’s top leadership lessons, from making coaching stick to creating performance through psychological safety. Each insight ends with a doable action step you can apply this week — no fluff, just transformation.

Here’s what you’ll learn:

– How to translate complex ideas so non-experts actually get it

– Why partnering with people who think differently makes you stronger

– The real link between asking questions and leading with impact

Press play, pick one, and level-up before your next stand-up.

In this episode, Hakeem sits down with Francie Jain, CEO of Terawatt, to explore what truly drives team performance — from psychological safety to purpose-built coaching. Whether you're scaling a MedTech company or leading a clinical team, this conversation will challenge the way you think about leadership, teaming, and influence.

Here’s what you’ll learn:

– Why psychological safety beats raw IQ in high-performing teams (Google proved it)

– How one hospital saved $32M annually by embracing group coaching

– How STEM professionals can build presence and partner with “opposite strengths” to lead better

In this bite-sized H-Files episode, Hakeem shares 5 hard-earned insights from his conversation with Nigel Theobald, CEO of N4 Pharma. After more than a decade building an RNA delivery platform, Nigel offers an unfiltered look at what it really takes to survive and scale in biotech.

Here’s what you’ll learn:

– The single sentence every founder must write down before they pitch

– Why you can’t bootstrap your way through biotech - and how to pivot with purpose

– What builds (and breaks) investor trust when the stakes are high

Hit play and take notes. Your future self will thank you.

In this episode, Hakeem sits down with Nigel Theobald, founder and CEO of N4 Pharma, to unpack what it really takes to turn an RNA delivery platform into a viable, scalable business. From investor pressure to team building and tough pivots, Nigel shares lessons every biotech or MedTech founder needs to hear.

Here’s what you’ll learn:

– How to go from a biotech platform to a commercial product

– What it takes to build a virtual, world-class team in a capital-intensive space

– How to stay resilient when timelines shift and strategies evolve

If you're building something at the edge of science and business - this episode is for you.

In this episode, Hakeem breaks down how Tamar raised over $1 million for MentalHappy, her mental-health startup, even as capital tightened across the industry. From mindset to tactical moves, you’ll get a clear, repeatable playbook — with action steps you can start using today.

Here’s what you’ll learn:

– How to raise capital in a down market - without hype or smoke and mirrors

– What made MentalHappy stand out to investors in a saturated mental-health space

– How to adapt your strategy when industry trends are working against you

Hit play to get inspired — and equipped - to move forward, no matter the climate.

In this episode, Hakeem sits down with Tamar to unpack how she built traction, validated real user demand, and developed a long-term founder mindset in a funding environment where most startups are stalling. If you’re building in mental health, MedTech, or anywhere capital is tight, this one’s for you.

Here’s what you’ll learn:

– How Tamar used simple user-validation tactics to build trust and momentum

– What made her stand out to investors (and how she kept conversations alive)

– Why adopting a 12-year mindset changes how you pitch, build, and lead

Perfect for MedTech builders hungry for traction — and ready to play the long game.

In this 5-in-5 episode of The H-Files, Hakeem recaps key insights from his conversation with MedTech entrepreneur Spencer Jones, breaking down 5 real-world use cases where AI is already driving impact - from FDA submissions to scalable ROI tools.

Here’s what you’ll learn:

– How AI is speeding up regulatory workflows and submission prep

– Why AI-powered ROI tools help win over hospital buyers faster

– Where to apply AI right now to save time, reduce risk, and stay competitive

Hit play and walk away with 5 practical ways to level up your MedTech business - starting today.

In this episode of The H-Files, Hakeem welcomes back Spencer Jones to explore the real-world impact of AI across the MedTech lifecycle. From slashing regulatory prep time to mapping top European KOLs in minutes, Spencer shares the exact tools and workflows that are saving time, improving outcomes, and accelerating growth.

Here’s what you’ll learn:

– How to cut submission timelines in half using off-the-shelf AI tools

– How to identify high-value KOLs across global markets (without hiring an analyst team)

– Why AI is the productivity layer MedTech founders didn’t know they needed

🎯 Perfect for MedTech founders, innovators, and consultants ready to future-proof their strategy.

📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Tools used :

Claude (Anthropic)

AskSteve.ai

Vercel V0

MedTechVendors.com

⁠Perplexity AI⁠

In this 5-in-5 episode, Hakeem unpacks key insights from his conversation with Lee Ali, Managing Director of Expo Stars and a global expert on exhibition strategy. Learn how to flip your next trade show from budget drain to pipeline win with five actionable tactics you can implement right now.

Here’s what you’ll learn:

– How to qualify booth traffic and stop wasting time on the wrong leads

– Why your pre-show strategy matters more than your booth design

– How to energise your team to drive better conversations and follow-up

Five key insights. Five minutes. One smarter conference strategy.

In this episode of The H-Files, Hakeem sits down with Lee Ali, founder of Expo Stars, to break down what separates high-performing booths from those that bleed budget. From the TEO framework to real-world tips on team roles and lead qualification, this episode is a tactical guide for MedTech founders who want results from their trade show spend.

Here’s what you’ll learn:

– Why most exhibition teams fail before the event even starts

– The TEO framework: a simple, powerful way to structure your booth strategy

– How to turn conversations into qualified leads (and follow-up that converts)

🎯 Essential listening for founders, commercial leaders, and marketing teams preparing for their next global healthcare event.

In this episode, Hakeem reflects on his conversation with Dave Taylor, CEO of Valley Diagnostics, who’s navigating the hard road of building a MedTech company from scratch. From funding frustration to NHS hurdles, Dave’s journey offers 5 real-world lessons every founder should hear — each paired with a single, actionable step.

Here’s what you’ll learn:

– How to stay focused when funding timelines don’t go your way

– What the NHS actually looks for in new technology

– Why founder vision and health economics must go hand-in-hand

Whether you’re an innovator, founder, or investor - this one’s for you.

In this episode of The H-Files, Hakeem sits down with Dave Taylor, CEO of Valid Diagnostics, to talk about what it really takes to build a MedTech company in the complex world of diagnostics. From long NHS timelines to the role of health economics in getting adoption, this is a transparent, founder-to-founder conversation about purpose, pressure, and staying in the game.

Here’s what you’ll learn:

– What makes early cancer detection so hard to commercialise - and why it’s worth it

– How to think about health economics before you approach buyers or investors

– The emotional and strategic fuel founders need to survive slow-moving systems like the NHS

🎯 A must-listen for anyone building in diagnostics, digital health, or early-stage MedTech.

In this Five in Five episode, Hakeem unpacks key lessons from his conversation with leadership expert Cas Rix - someone who’s spent nearly 30 years guiding executive teams through major transitions. Together, they break down how fear of failure and perfectionism can quietly stall innovation, create team friction, and hold entire companies back.

Here’s what you’ll learn:

– Why fear of failure kills momentum in even the smartest teams

– How perfectionism creates stress, stagnation, and missed opportunities

– What leaders can do today to build a culture of resilience and fast learning

If you’re in healthcare, MedTech, or building a startup team that needs to move fast - this is five minutes well spent.

💡 Perfectionism kills innovation. Fear of failure kills businesses.

In this episode of The H-Files, Hakeem is joined by Cass Rix — an expert in strategic leadership and team dynamics — to unpack one of the most overlooked risks in high-performance leadership: the fear of failure. Together, they explore how perfectionism and mistake-avoidance quietly erode trust, creativity, and performance inside growing teams.

Here’s what you’ll learn:

– Why teams that avoid failure end up failing the hardest

– How to create a culture where failure fuels experimentation, growth, and resilience

– What leaders can do today to encourage openness, adaptability, and calculated risk-taking

🎯 A must-listen for startup founders, MedTech leaders, and anyone operating in high-stakes environments.

In this Five in Five episode, Hakeem unpacks five key takeaways from his conversation with Angela Spang — an award-winning MedTech entrepreneur who’s scaled across the UK, Sweden, and the U.S. From strategy and timing to regulation and team structure, this rapid-fire breakdown will help you avoid common traps and make smarter international moves.

Here’s what you’ll learn:

– Why the U.S. market is not always the best first move — and what to consider instead

– How to think strategically about sequencing your expansion

– What founders must understand about local partnerships, regulation, and customer expectations

If you're thinking global, this five-minute playbook could save you six figures in mistakes.

In this episode of The H-Files, Hakeem sits down with Angela Spang, award-winning entrepreneur and founder of June Medical, to explore what it really takes to succeed in the world’s most complex healthcare market. Angela shares five hard-won lessons from scaling her business across the UK, Sweden, and the U.S. so you don’t have to learn them the expensive way.

Here’s what you’ll learn:

– Why the U.S. might not be your best first market - even if it’s the biggest

– How to navigate the real costs and regulatory hurdles of entering the U.S.

– What makes an international expansion strategy sustainable, not just ambitious

📢 If you’re serious about international growth, this is the episode for you.

In this Five in Five episode, Hakeem shares key insights from his conversation with Suzie, breaking down five lessons MedTech founders need to hear before entering new markets. From partnerships to credibility to timing, this is your fast-track guide to scaling smarter — not just bigger.

Here’s what you’ll learn:

– How to choose the right international expansion strategy for your business

– Why local partnerships can unlock success or kill your momentum

– The credibility signals you need to win in a new market — and how to build them

💡 Don’t let the wrong planning or partnerships hold you back. Hit play, take notes, and start moving toward real global growth.

In this episode of The H-Files, Hakeem sits down with Suzie Ali-Hassan, International Business Director at ABHI, to explore what it really takes for UK health tech companies to scale globally. From common mistakes and evidence gaps to how accelerators and local partnerships accelerate success, this episode is packed with strategic insights.

Here’s what you’ll learn:

– The most common mistakes UK SMEs make when entering new markets

– Why evidence, regulatory readiness, and partnerships matter more than ever

– What regions like the Middle East, India, and Asia expect from foreign health tech companies

– How ABHI’s Middle East Accelerator is helping UK MedTech companies expand with confidence

🎯 Whether you're eyeing the U.S., Asia, or the Gulf, this episode gives you a grounded, practical framework for going global.

In this Five in Five episode, Hakeem shares key takeaways from his conversation with LinkedIn expert Norma Foster. If you want to open doors internationally, land real deals, and raise your profile globally — without leaving your desk — this is the playbook you’ve been waiting for.

Here’s what you’ll learn:

– How to optimize your LinkedIn profile to attract global opportunities

– Why just 12 minutes a day can build long-term international visibility and trust

– A 3-step strategy that turns LinkedIn into a global growth engine — no paid ads required

🔥 Don’t just scroll — take action. Try one of these five tactics today and see what shifts.

In this episode of The H-Files, Hakeem is joined by Norma Foster, an international trade specialist who has helped businesses across industries use LinkedIn to drive global sales. From profile optimization to targeted outreach, this episode walks through the exact strategies companies are using to grow without travel or massive budgets.

Here’s what you’ll learn:

– How to optimize your LinkedIn profile for credibility and international reach

– The 3-step approach to finding and engaging international customers and partners

– Why consistent activity (just 12 minutes a day) can transform your visibility and pipeline

– Real-world success stories of companies landing global deals using LinkedIn alone

📢 Follow Hakeem Adebiyi on LinkedIn for more updates.

In this episode, Hakeem distills the top five insights from his conversation with Kath Darlington, a global marketing expert and UK Export Champion. Whether you're exploring international markets or scaling existing export efforts, these bite-sized strategies will help you grow smarter, not just bigger.

Here’s what you’ll learn:

– How to find your niche before you scale internationally

– Why international growth without strategy is just expensive guesswork

– How to leverage UK support and real-world export frameworks to reduce risk

– What separates sustainable expansion from scattershot selling

– The key mindset shift that turns exporting from a risk into a revenue stream

In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Kath Darlington MBE, founder of The Scott Partnership - a global B2B marketing agency working with leading life sciences and MedTech companies. Kath shares her journey from start-up to international agency, and the lessons she’s learned from two decades of helping health businesses grow across borders.

Here’s what you’ll learn:

– How to develop a marketing strategy that actually works across markets

– Why understanding your niche is essential for global success

– How life sciences and MedTech brands can use B2B marketing to drive real results internationally

Whether you're a healthcare leader, MedTech founder, or commercial lead thinking about expansion — this episode is packed with practical wisdom.

In this Five in Five episode of The H-Files, Hakeem breaks down five essential lessons for succeeding in the healthcare industry - whether you’re a manufacturer bringing innovation to market, a distributor seeking standout products, or a commercial lead building out a global growth strategy.

Here’s what you’ll learn:

– How to align with distributors that are the right fit, not just available

– Why cultural alignment and communication matter more than features

– The critical prep steps that separate scalable products from shelfware

In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Bo Wiesman, a MedTech entrepreneur and investor with more than 20 years of experience. Bo shares his journey from running a successful distribution business to launching a digital health company and building an investment fund - all while helping innovators scale in complex healthcare markets.

Here’s what you’ll learn:

– How to find distributors that match your values and growth goals

– Why following the money is a smarter strategy than chasing trends

– How cultural fit and market dynamics affect international partnership success

– What founders must understand about capital, timing, and long-term scalability

🎯 Whether you’re a MedTech manufacturer, distributor, or commercial leader - this episode is packed with real-world lessons you can apply today.

In this Five in Five episode of The H-Files, Hakeem shares five powerful takeaways from his conversation with Nishant Varma, whose pivot into healthcare is a masterclass in calculated risk, deep preparation, and building with purpose. If you’re a founder or leader looking to scale with intention, this one’s for you.

Here’s what you’ll learn:

– How calculated risk and operational excellence build real momentum

– Why mission-driven work drives resilience and better decision-making

– The power of preparation and strategic relationships in high-stakes industries

🎯 Perfect for entrepreneurs, MedTech builders, and healthcare leaders who want to lead with clarity and action.

In this episode of The H-Files, Hakeem Adebiyi sits down with Nishant Varma to unpack his journey from Wall Street to healthcare innovation. Nishant shares what it took to build a MedTech business with global potential — from taking calculated risks and finding purpose, to navigating international expansion with precision.

Here’s what you’ll learn:

– How to strategically shift into healthcare innovation — even from outside the industry

– What global expansion really looks like in early-stage MedTech

– The mindset and operational discipline needed to scale a family-born invention

🎯 A must-listen for purpose-driven founders, healthcare entrepreneurs, and anyone considering a bold pivot.

In this episode, Hakeem distills five key takeaways from his conversation with Marco Rombi, an international business expert with deep experience across Europe and emerging markets. From building trust to navigating cultural nuance, these are the real-world insights that drive sustainable, global growth.

Here’s what you’ll learn:

– Why humility and curiosity open more doors than clever positioning

– How to build partnerships that last - not just deals that close

– Why cultural fluency is essential (and how to develop it)

– The underrated power of simply delivering what you say you will

– Why bold, clear first steps are better than perfect plans

In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Marco Rombi, an international business expert with over a decade of experience helping healthcare and MedTech companies expand worldwide. Marco shares proven strategies for navigating cultural nuance, forming high-trust partnerships, and building businesses that thrive across borders.

Here’s what you’ll learn:

– Why cultural intelligence is the foundation of sustainable international growth

– How to evaluate and build partnerships that go beyond the contract

– What to prioritise when expanding into new markets — and what to leave behind

– How to lead with credibility, clarity, and consistency in any region

🎯 Whether you're preparing to expand internationally or looking to sharpen your cross-border approach, this episode is packed with practical wisdom.

In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.

Here’s what you’ll learn:

– Why defining your mission early shapes your strategy and your valuation

– How operational excellence becomes your most overlooked competitive edge

– Why kind, self-aware leadership isn’t soft, it’s smart

– The difference between trusted advisors and noisy opinions

– How to stay consistent when everyone else is chasing trends

🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

In this Five in Five episode of The H-Files, Hakeem breaks down five key takeaways from his conversation with a biotech founder who's built with the end in mind. Whether you're in biotech, healthcare, or any high-stakes industry, these lessons will help you create a company that scales and sells.

Here’s what you’ll learn:

– Why defining your mission early shapes your strategy and your valuation

– How operational excellence becomes your most overlooked competitive edge

– Why kind, self-aware leadership isn’t soft - it’s smart

– The difference between trusted advisors and noisy opinions

– How to stay consistent when everyone else is chasing trends

🎯 If you’re building a business with long-term value in mind, this is your five-minute masterclass.

In this episode, Hakeem breaks down five quick, impactful takeaways from his conversation with Dr. Jonathan Sackier - a surgeon, entrepreneur, and pioneer in AI, robotics, and healthcare innovation. If you're building in healthtech or MedTech, this is your crash course in staying purposeful, compliant, and ahead of the curve.

Here’s what you’ll learn:

– Why purpose should come before the pitch deck

– What founders need to understand about regulation before scaling

– How real innovation balances science, system constraints, and timing

– Why robotics and AI require surgical-level precision in business strategy

– The mindset shift from "disruption" to practical, scalable change

In this episode of The H-Files, Hakeem Adebiyi sits down with Dr. Jonathan Sackier — a pioneering physician and healthcare entrepreneur known for his work at the cutting edge of AI, robotics, and surgical innovation. From patent protection to team culture and regulatory insight, this conversation is packed with practical wisdom for healthtech founders ready to lead with vision and precision.

Here’s what you’ll learn:

– Why strong operational strategy is more critical than ever in health innovation

– How to think about AI and robotics beyond the hype

– What the “no-asshole rule” has to do with investor confidence and execution

– How to protect your innovation while preparing to scale globally

– The mindset shift required to move from invention to impact

In this episode, Hakeem recaps five powerful takeaways from his conversation with Spencer Jones, a MedTech innovator with deep experience in commercialization, sales, and international growth. Whether you're building your GTM strategy or scaling across borders, this is your no-fluff cheat sheet.

Here’s what you’ll learn:

– Why going deep in one market beats going wide too soon

– How to develop internal champions that drive real sales momentum

– What smart founders do before expanding internationally

– The role of storytelling in building trust and closing complex deals

– Why discipline and focus are more scalable than hustle

In this first episode of the new series, Hakeem sits down with Spencer Jones, MedTech founder and CEO of Lapovations, to unpack what it really takes to build a scalable company. From sharpening your sales process to choosing the right moment to expand internationally, this is a masterclass in focused execution.

Here’s what you’ll learn:

– Why precision in your sales strategy beats going wide too early

– How to identify your true commercial champions inside hospitals

– The steps Lapovations took to scale without burning cash

– What MedTech founders need to know before going global

– How to balance innovation with operational discipline

🎯 Whether you're in early-stage MedTech or growing a healthcare business, this episode is packed with actionable strategy.

In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Dr. Abdullah Sharif, MD of MSD in Singapore, Malaysia, and Brunei, to unpack how a clear, actionable vision can help healthcare leaders drive business growth, scale internationally, and make smarter decisions faster.

Here’s what you’ll learn:

– How to keep your company vision simple, strategic, and aligned with daily decisions

– Why vision is the foundation of successful partnerships and team execution

– How to use vision as a filter for expansion, especially in international markets

– Practical tips for reassessing and communicating your vision during different growth phases

🎯 Whether you’re scaling a MedTech startup or leading regional teams, this episode will sharpen your thinking — and your strategy.

In this quick Business Bites episode, Hakeem Adebiyi breaks down why competing on price kills your margins, lengthens your sales cycle, and damages your positioning. Instead, learn how to lead with value, stand your ground, and close faster with more confidence.

Here’s what you’ll learn:

– Why selling value wins in complex B2B and healthcare sales

– How pricing integrity builds trust and authority

– One book you should read to transform your sales mindset and methods

Many clinicians and healthcare innovators struggle to scale globally—not because of product flaws, but due to misaligned or mismanaged distributor partnerships. This episode tackles the behind-the-scenes dynamics that can make or break your global go-to-market strategy.

1. Discover the key traits of high-performing international distributors in the healthcare space
2. Learn how to assess and restructure distributor agreements for long-term success
3. Hear actionable insights from industry veterans on balancing control, compliance, and collaboration

Listen now to learn the critical relationship strategies that can make your next international healthcare product launch a success.

This episode with Nicole Louise Winer dives deep into the foundations of building a truly effective business strategy that not only looks good on paper but actually moves your business forward. Whether you’re scaling, pivoting, or trying to gain clarity, this conversation is packed with actionable insights to help you plan, communicate, and execute at a higher level.

1. Learn how to create a business strategy that aligns with your growth goals
2. Understand how to present your strategy to internal and external stakeholders for buy-in
3. Discover how to stay flexible and pivot your strategy when things shift

Tune in now to learn how to build and deliver a business strategy that drives real growth and gets your entire team aligned.

In this powerful conversation, Hakeem sits down with mindset coach Veronica Safoa Owusu to unpack how strategic thinking and a growth mindset go hand-in-hand in business. From challenging your internal narratives to inspiring your team and owning your outcomes, this episode is a must-listen for leaders ready to step into a higher level of performance.

1. Learn how to identify and overcome the limiting beliefs holding you back
2. Discover why true leadership begins with personal responsibility and mindset
3. Understand how to shift your thinking to lead your business and team with clarity

Listen now to unlock the mindset and strategic approach that will move you—and your business—forward.

🎯 What You’ll Learn in This Episode

1. The connection between mindset, strategy, and leadership success
2. How to challenge assumptions and break through limiting beliefs
3. The role of responsibility in achieving real business growth
4. How to inspire your team through clarity, vision, and aligned action
5. Why strategic thinking starts with inner work, not external tactics

Clinicians turned innovators often struggle with the transition from prototype to market-ready product. The real challenge? Leading teams, navigating change, and fostering a culture that drives consistent results. This episode dives into how honest communication and strong leadership can be your secret weapons in turning your medical device idea into a global business.

1. Discover how to transform business adversity into breakthrough growth opportunities.
2. Learn the core leadership traits that help elevate team performance and build a thriving company culture.
3. Understand why clear, honest communication is the foundation of every successful go-to-market strategy.

Tune into this episode to gain actionable insights on becoming a better leader and building a MedTech company that truly performs.

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Many business owners chase goals without understanding their deeper purpose. In this episode, T. Mark Meyer unpacks why true leadership starts from within and how aligning purpose with goals fuels real, lasting growth—especially for clinician-founders and MedTech innovators who want to build meaningful ventures, not just profitable ones.

1. Learn the key distinction between purpose and goals—and why you need both.
2. Discover how authentic leadership helps you lead without ego and build stronger teams.
3. Understand how self-esteem and internal validation lay the foundation for sustainable business success.

Listen now to discover how aligning leadership, purpose, and mindset can unlock powerful growth for your business.

Message me via DM on Linkedin

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If you've ever felt like you're holding back, stuck in self-doubt, or unsure how to lead with your full potential, this episode is for you. Award-winning coach, bestselling author, and international speaker Taz Thornton joins the show to explore how tapping into your authentic power can change everything—especially for entrepreneurs ready to grow beyond the limits they’ve unknowingly set for themselves.

1. Discover the mindset shifts used by leaders from the BBC, military special forces, and top-tier businesses to unlock confidence and clarity.
2. Learn how to step into your personal power without ego—and why that’s the key to authentic leadership.
3. Explore what it truly means to be empowered, and how to build a business that reflects your highest values and vision.

Watch now and uncover what’s possible when you stop playing small and start unleashing your awesome.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Whether you're in healthcare or not, this episode with Dr. Abdullahi Sheriff will challenge how you think about growth. As Associate VP at MSD and winner of the Black Business Awards 2020, Sheriff shares the strategies that have made him a trusted leader in developing new markets and driving long-term, sustainable impact.

1. Learn the 5 essential steps for building a healthcare business that lasts.
2. Discover how strategic partnerships can unlock entirely new opportunities in your industry.
3. Gain insights from someone who’s built a reputation for turning untapped potential into real-world success.

Watch now to learn how to build a business that doesn’t just survive—one that creates, leads, and lasts.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Our guest, Elisabetta Torretti, shares her journey from not speaking English to becoming the head of sales for a fast-growing startup and then starting her own recruitment agency in the UK.

If you like what you hear, please subscribe to the channel

📝 Join the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes/⁠⁠⁠⁠⁠

📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/tTsZzsgmTgI

In this episode, Global HR leader Dr. Tana M. Session breaks down why DEIB isn’t just a social or ethical concern—it’s a revenue issue. With decades of experience guiding Fortune 500 companies, Dr. Session reveals the business case behind doing DEIB right and how performative efforts can actually hold your business back from scale, innovation, and profit.

1. Learn why real DEIB strategy fuels business performance and competitive advantage
2. Understand how to move from performative DEIB to profit-driving inclusion
3. Get practical insights from Dr. Session on embedding DEIB into your company culture and operations

Listen now to discover how DEIB can be the key to unlocking your business’s full potential—from the inside out.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi breaks down the critical connection between decisiveness and vision in business. He introduces the powerful 40-70 rule for decision-making—showing why you only need between 40% and 70% of the information to move forward—and explores the five mindset traits that separate successful business leaders from the rest.

1. Learn how to apply the 40-70 rule to make faster, more effective decisions
2. Discover the five core mindset traits that drive success in any market
3. Gain clarity on why vision without action holds your business back

Tune in now to upgrade your mindset, accelerate your decision-making, and build a more resilient business from the inside out.

In this episode, we sit down with Chris Hirst—author of No Bullshit Change—to break down what truly drives successful transformation. From leadership to clarity, communication to execution, Chris shares no-fluff insights rooted in real-world experience leading high-performing teams and businesses through change. If you're tired of overcomplicated frameworks and want practical guidance on making meaningful progress, this episode is for you.

1. Learn why simplicity, not complexity, is the key to driving change that lasts
2. Understand the critical role leadership plays in navigating uncertainty
3. Hear what most change initiatives get wrong—and how to get yours right

Tune in now to discover what it really takes to lead change with clarity, courage, and results.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem speaks with Dr. Rob Kemp about the real, measurable ROI of executive and leadership coaching—ranging from 400% to 700% when implemented effectively. They unpack what separates high-impact coaching from wasted investment and explore how to turn coaching into a fast-payback, strategic growth tool.

1. Understand why most coaching efforts underdeliver—and how to avoid the same mistakes
2. Learn what frameworks and approaches drive high ROI from coaching engagements
3. Hear how businesses are getting their investment back within 6 months

Tune in now to find out how to make coaching a key part of your business acceleration strategy.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a liberating business.

1. Discover the 5 marketing metrics that drive consistent revenue
2. Understand why implementation, not information, is where most marketers fail
3. Learn how to use quizzes strategically to convert better than traditional lead magnets

Tune in now to learn how to track the right numbers—and finally create marketing that pays you back.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem is joined by Adam Hurd and Tom Marino of Atomic Business Coaching to break down the 9 core principles every business owner should implement. Packed with real-life examples, expert insights, and actionable tips, this conversation will help you strengthen your foundation and lead with clarity, confidence, and purpose.

1. Learn the 9 non-negotiables for building and sustaining a successful business
2. Discover practical strategies to apply each principle to your own company
3. Understand how to avoid common mindset traps and stay focused on growth

Tune in now to evaluate your business against these principles—and take action where it counts most.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi sits down with business strategist Athole Forbes to break down the 7 essential elements that help entrepreneurs build momentum and grow with clarity. From understanding your unique value to developing an offer, planning, selling, and networking—this conversation simplifies what matters most so you can take action faster.

1. Learn how to create a business plan that supports real, sustainable growth
2. Get clarity on the 7 foundational areas every business must focus on
3. Discover why simplicity is often the key to consistent progress and profit

Tune in now to rethink your approach to planning—and unlock a clearer path to business success.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi shares simple yet powerful strategies for designing a workplace culture that fuels long-term success. Learn how to shape a business environment that not only attracts top talent but also becomes a true differentiator in your market. Whether you’re scaling or stabilizing, this conversation will help you rethink the role of culture in your business growth strategy.

1. Discover how to turn your company culture into a unique selling point
2. Learn the mindset and systems needed to align people with performance
3. Understand why culture can be your strongest lever for sustained success

Tune in now to unlock the secret weapon behind many of today’s most resilient and profitable businesses.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi sits down with Tim Butler, Founder and CEO of Innovation Visual, to explore the real-world impact of AI on business. From fears around job displacement to the power of automation in marketing, Tim shares expert insights on how to integrate AI tools strategically without losing the human touch.

1. Learn where AI is making the biggest impact in digital marketing today
2. Understand how to build a clear data strategy that supports smarter AI adoption
3. Discover why this technological shift mirrors the industrial revolution—only faster

Tune in now to find out how to use AI as a growth driver, not a gimmick—and why your approach to data might be the real game-changer.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi is joined by business leadership expert Nicola Richardson to explore the ripple effects of dodging difficult discussions in the workplace. From employee disengagement to unresolved conflict, Nicola explains how open communication, empathy, and a solid framework can turn tough moments into powerful opportunities for growth.

1. Learn a simple framework to navigate difficult conversations with clarity and confidence
2. Understand why compassion and accountability are both non-negotiable in leadership
3. Discover how addressing issues early can improve culture, retention, and performance

Tune in now to become a more courageous communicator—and create a workplace where people feel heard, respected, and empowered.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi speaks with Diane Strand, a successful entrepreneur and creative leader, about what it really takes to launch and grow a business rooted in passion. From time management and creative focus to building a strong foundation, this conversation is full of practical insights for anyone looking to take the leap into entrepreneurship.

1. Learn how to align your creativity with business fundamentals
2. Discover time management tips that help you work smarter, not harder
3. Hear firsthand how Diane turned her passion into a thriving business

Tune in now to get inspired—and equipped—for your own entrepreneurial journey.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode, Hakeem Adebiyi explores why probability should be at the core of your customer targeting efforts. He shares practical insights on how to prioritize leads and opportunities based on the likelihood of success—so you can close more deals, faster. From lead qualification to smart decision-making, this episode will shift how you think about your sales strategy.

1. Learn how to assess and prioritize leads with the highest probability of converting
2. Discover simple ways to accelerate growth by focusing on what really moves the needle
3. Avoid common mistakes that drain time, energy, and resources chasing the wrong customers

Tune in now to sharpen your targeting strategy and start working smarter—not just harder.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi dives into the mindset shift every entrepreneur needs to make when things go wrong. Instead of rushing to move on, embracing failure allows you to reflect, extract key lessons, and make better decisions moving forward. This episode is a must-listen for anyone serious about long-term growth.

1. Learn why failure is a necessary—and powerful—part of the entrepreneurial journey
2. Discover how to reflect on setbacks to create stronger strategies
3. Understand the value of owning your mistakes as a leader

Tune in now to reframe failure, unlock growth, and lead your business with greater resilience.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode, Hakeem Adebiyi sits down with LinkedIn video specialist Ercan Abraham to explore the exact strategies that drive engagement and results through video content. From scripting to video length, and how to tailor your message for the platform, this episode is packed with actionable tips to help you stand out, connect, and convert.

1. Find out what types of videos perform best on LinkedIn
2. Learn how to structure your script to maximize attention and action
3. Discover the ideal video length—and why shorter isn't always better

Tune in now to level up your LinkedIn game with proven video techniques that get real results.

In this episode of the Hands On Business podcast, Hakeem Adebiyi shares why he completely restructured his online course to put vision and mindset first. He breaks down the key components of a compelling vision—clarity, inspiration, and direction—and explains why a growth mindset is the foundation for lasting business success. If you’re serious about scaling, this mindset shift is a game-changer.

1. Learn why vision is the true starting point of all scalable businesses
2. Understand how a growth mindset drives both personal and professional evolution
3. Discover how aligning mindset and vision creates momentum across your strategy

Tune in now to explore the inner work that fuels outer success.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi breaks down why a strong, simple vision statement is essential for small business success. He shares practical advice and real-world examples to help you create a vision that provides direction, inspires your team, and attracts the right customers. Whether you're just starting out or trying to regain focus, this episode will help you build a strong foundation for growth.

1. Learn how to write a powerful vision statement that aligns your entire business
2. Understand why vision is the starting point for smart decision-making and planning
3. Discover how to use vision to engage your team and connect with the right audience

Tune in now and take the first step toward clarity, alignment, and long-term growth.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Adrian Koehler, senior partner at executive coaching firm Take New Ground, to explore what it really takes to lead at the next level. From owning your impact to raising the bar on how you show up, Adrian shares powerful insights for founders ready to step into their role as CEO and lead with clarity, purpose, and integrity.

1. Learn the mindset shift required to go from founder to effective CEO
2. Discover how to communicate with more power, precision, and intention
3. Understand why listening is just as critical as speaking in leadership

Tune in now to elevate your communication—and your impact—as a business leader.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Paul Ter Wal, a global expert in employee engagement, to unpack the top three strategies organizations can use to create a thriving, committed, and high-performing team. Discover how culture, leadership, and purpose intersect to improve workplace morale—and why happy employees directly drive profitability.

1. Learn the 3 key actions to increase engagement across your organization
2. Understand how happiness at work impacts your bottom line
3. Discover what truly motivates employees to show up, stay, and perform

Tune in now for practical strategies that will help you build a culture where people love to work—and customers love to buy.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Kevin Brent, award-winning entrepreneur and founder of BizSmart, to uncover the five key reasons businesses struggle to scale beyond that threshold. Drawing from decades of experience in strategy, consulting, and business growth, Kevin shares actionable insights to help you push past the plateau—and build a business that’s scalable, sustainable, and valuable.

1. Learn the 5 most common barriers that stop businesses from scaling
2. Discover how to shift your mindset from founder to value-building CEO
3. Get strategic advice on long-term growth, leadership, and exit planning

Tune in now to hear what it really takes to scale beyond seven figures—with clarity and control.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem shares how diverse teams don’t just reflect good values—they drive better decisions, stronger performance, and improved bottom-line results.

1. Understand how diversity strengthens collaboration, creativity, and outcomes
2. Learn why diverse perspectives lead to smarter decision-making and innovation
3. Hear how hiring beyond your comfort zone builds a more resilient business

Tune in now to explore how prioritizing team dynamics over conformity can unlock growth in your business.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi shares how conflict, when handled with intention and clarity, can unlock breakthrough performance and exponential business results. Packed with practical tips and mindset shifts, this episode helps you see conflict not as a problem to avoid, but as a signal for progress.

1. Learn how to reframe conflict as a driver for innovation and alignment
2. Discover simple, actionable steps to navigate tough conversations
3. Uncover the hidden growth opportunities buried in team tension and disagreements

Tune in now to learn how to face conflict head-on—and turn friction into forward momentum.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by business strategist and mentor William Buist to explore how intentional mastery and aligned strategy create businesses that are not only more successful, but more meaningful. William shares his expert insights on building with purpose, staying focused on your strengths, and leading a business that reflects who you are.

1. Learn why alignment with purpose is the foundation of sustainable growth
2. Discover how to master the fundamentals before scaling
3. Hear how clarity and strategy combine to build a more resilient business

Tune in now to shift your mindset—and your business—toward something truly better.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi welcomes Vincent Phipps—international speaker, communication coach, and top-tier presenter—to share what it really takes to stand out in business and life. Vincent breaks down the simple yet powerful habits that drive excellence and shares how consistency—not flashiness—is the true differentiator in elite performance.

1. Discover the daily actions that separate top performers from the rest
2. Learn how Vincent rose to the top 1% of presenters worldwide
3. Get actionable advice you can apply immediately to stand out in your own space

Tune in now to learn how greatness is built—not in big leaps, but in the small things you do consistently.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi talks with Tim Redmond, CEO of Redmond Leadership Institute, about the power of mindset in overcoming business challenges. Tim shares his entrepreneurial journey, the coaching system that’s helped countless businesses grow 10x, and the steps every entrepreneur must take to push through obstacles and scale with purpose.

1. Learn how to shift your mindset to overcome any business challenge
2. Discover the repeatable system that’s helped entrepreneurs multiply growth
3. Hear real insights on what separates average business owners from exceptional ones

Tune in now to transform how you think about problems—and unlock your next level of growth.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Tommy Walsh, a seasoned expert in social media management, marketing strategy, and digital advertising. Tommy shares powerful insights into how business owners can leverage platforms like LinkedIn and Instagram not just for visibility—but for real, scalable growth.

1. Learn which types of content actually convert on LinkedIn and Instagram
2. Discover how to create a strategy that aligns with your business goals
3. Get practical tips on optimizing your social media presence for engagement and results

Tune in now to stop wasting time online—and start using social media to scale your business.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Mickie Kennedy, founder of eReleases and a leading expert in public relations. Mickie explains how small businesses and entrepreneurs can use press releases strategically to boost credibility, attract leads, and strengthen sales performance—without spending a fortune on advertising.

1. Learn the key differences between PR and traditional marketing
2. Discover how to use press releases to establish trust and generate leads
3. Get actionable insights for making PR a consistent part of your growth strategy

Tune in now to find out how good PR can become a high-impact, low-cost sales tool for your business.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Cary Sparrow, CEO of Wagescape, to explore how to unlock the power of your data. From improving operational efficiency to retaining top talent and reducing risk, Cary breaks down how data can be a growth-driving asset when used effectively.

1. Learn how to identify and leverage data that actually drives ROI
2. Discover ways to use data for smarter risk management and workforce planning
3. Understand how data fuels innovation and supports long-term strategy

Tune in now to discover how to transform your business data into a consistent revenue stream.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

1. Discover the five levels of listening and how they apply to business growth
2. Learn how listening strategically can save time and improve decision-making
3. Gain practical tips to lead with empathy, clarity, and purpose

Tune in now to unlock one of the most overlooked—and powerful—skills in leadership and business success.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.

1. Discover the potential downsides of over-relying on digital tactics
2. Learn how to build trust and authority through authentic engagement
3. Hear Tom’s unique perspective on leveraging podcasts and conversations for growth

🎁 Grab your FREE copy of Tom’s book here: interviewvalet.com/handson

Tune in now to challenge the digital marketing status quo—and explore a smarter way to grow your business.Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Diane Hill, artist and founder of Diane Hill London, about how she turned her love for Chinoiserie-inspired painting into a thriving business. From painting murals in her toddler’s room to being featured in Vogue and collaborating with major retailers like John Lewis and Anthropologie US, Diane shares her inspiring journey of creativity, risk-taking, and building a brand.

1. Learn how Diane made the leap from hobbyist to business owner
2. Discover the role of social media, mailing lists, and automation in her success
3. Get inspired by the real story behind the glossy features and global reach

Tune in now to explore how your hobby could become something far bigger—with the right mindset, systems, and storytelling.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi explores the mindset differences between UK and US business cultures—and how those differences can impact your entrepreneurial success. Whether you’re just starting out or scaling up, this episode is packed with practical mindset shifts and cultural insights to help you lead with confidence and clarity.

1. Discover what sets successful entrepreneurs apart—beyond strategy and systems
2. Understand how business mindset differs across the UK and US
3. Learn actionable steps to develop a mindset that fuels sustainable growth

Tune in now to reframe your thinking, elevate your leadership, and gain a global perspective on business success.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by digital marketing strategist Sonja Crystal Williams to unpack why video is now non-negotiable for visibility and growth online. From platform-specific strategies to key performance metrics, Sonja shares expert insights on how to plan, create, and measure video content that actually moves the needle.

1. Learn how to tailor your video content for platforms like Instagram, LinkedIn, and TikTok
2. Discover which metrics matter most for tracking success and making better content decisions
3. Get practical tips to elevate your brand presence through consistent, high-impact video

Tune in now to get clear on what works—and how to make video marketing a powerful tool in your business strategy.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Claire Walton, executive coach, leadership expert, and founder of Leaders Are Mad. With years of experience in senior roles and coaching high-level leaders across industries, Claire shares the common practices that set successful leaders apart—from managing stress to building influence with intention.

1. Discover the habits and mindset shifts that drive great leadership
2. Learn how to find your “strategic passion” and lead with more confidence
3. Explore the exponential curve of growth—and how to stay ahead of it

Tune in now for a practical, empowering conversation that will help you level up your leadership game in business and beyond.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with leadership expert Bill Flynn to break down what it really takes to build a high-performing team. Drawing from decades of experience in talent acquisition and leadership development, Bill shares how to attract, hire, and retain top talent—not just based on skill, but on alignment with your values and vision.

1. Learn why values and behaviour are more predictive of success than skill alone
2. Discover a more holistic approach to interviewing that includes case studies and practical tasks
3. Gain proven strategies to hire smarter, train better, and retain longer

Tune in now for practical insights that will elevate the way you build your team—and grow your business.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores both sides of the AI conversation. From the exciting possibilities of streamlined operations and data-driven decision-making to the ethical concerns and risks of overreliance, this is a balanced and engaging look at the role AI is playing in modern business.

1. Discover the real-world benefits of AI in business operations
2. Learn about the potential risks and ethical challenges leaders must consider
3. Hear Hakeem’s take on whether AI is ultimately a force for good—or something more complicated

Tune in now to get clear on how AI can serve your business—and where caution might be the smarter strategy.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Jason Foo—Chairman and CEO of BBD Perfect Storm, a globally recognised purpose-driven branding agency. With over 20 years of experience building iconic brands, Jason shares his journey from launching a startup agency to working with major clients like Etihad Airlines.

1. Learn how to build a standout brand with clarity, purpose, and positioning
2. Discover why becoming a “go-to” brand isn’t about being loud—but about being relevant
3. Hear real-life insights from Jason’s experience growing a world-class agency

Tune in now to uncover the secrets behind successful, purpose-led brands that lead their industries.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by mindset and performance expert Janine Mitchell to explore The Executive Code—a powerful framework designed to help leaders identify and overcome the mental patterns holding them back. From burnout to stress, Janine shares tools to help you rewire your brain, reclaim your focus, and lead with clarity and energy.

1. Discover how to identify mental blocks and executive burnout early
2. Learn practical strategies for rewiring your thinking for high performance
3. Understand how The Executive Code can help you lead better and live healthier

Tune in now for this honest and eye-opening conversation about leadership, mindset, and long-term performance.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Kathleen Day, a systems and efficiency expert, to explore how well-designed systems can drastically improve your operations, customer experience, and profit margins. Whether you're a startup founder, creative entrepreneur, or small business owner, this conversation is packed with practical tips to help you move from chaos to clarity.

1. Learn how to identify inefficiencies that are slowing down your business
2. Discover practical steps for building scalable systems that support growth
3. Hear how efficient processes improve customer experience and team productivity

Tune in now and start building the systems your business needs to thrive—without burning out.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex McCann, founder of Altrincham HQ, a social media management and training company. With over 14 years in the industry, Alex shares what really works when it comes to using social media to grow your business—and why consistency is more important than chasing trends.

1. Discover the biggest mistakes businesses make on social media
2. Learn how to show up consistently and create content that converts
3. Get practical tips to position yourself as the expert in your niche

Whether you're new to social media or looking to sharpen your strategy, this episode delivers clear, actionable insights to help you grow online.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Mildred Talabi, LinkedIn Visibility & Personal Branding Coach, to explore how entrepreneurs and business leaders can stand out in a crowded space. From optimising your profile to crafting content that connects, Mildred shares actionable tips to elevate your presence and attract real opportunities.

1. Learn how to improve your LinkedIn visibility to grow your business faster
2. Discover simple but powerful personal branding tips that get you noticed
3. Understand what type of content actually performs on LinkedIn—and why

If you're ready to turn your LinkedIn activity into real business growth, this episode is a must-listen.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this short but powerful episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi unpacks how resilience has been a defining factor in the success of some of the world’s most well-known brands. He also shares three practical tips you can use right now to build resilience in your own business—so you can bounce back from challenges and keep growing with purpose.

1. Real examples of how top companies used resilience to fuel growth
2. The mindset shift that transforms failure into opportunity
3. 3 actionable strategies to help you stay grounded, focused, and forward-moving

Tune in now and learn how to turn obstacles into stepping stones for your success.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Uzair Osman to demystify Web3. Uzair breaks down what decentralisation really means, clears up common jargon, and explains how businesses built on Web 2.0 principles can adapt and benefit from this next evolution of the internet.

1. Understand the basics of Web 3.0 and why it's different from Web 2.0
2. Learn how decentralisation could create new opportunities (and risks) for business owners
3. Discover practical insights for leveraging Web3—without needing to be a tech expert

Whether you're skeptical or curious, this episode will help you make sense of Web3 and what it could mean for your business future.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Alexis Kingsbury, co-founder of AirManual, to explain why most businesses suffer from poor systems and what to do about it. With over a decade of experience building efficient teams and systems across the globe, Alexis shares how to streamline your processes, onboard faster, and free up time—without draining your resources.

1. Learn why most businesses implement the wrong kind of systems
2. Discover how to document, simplify, and scale your internal processes
3. Understand how proper systems protect your time, team, and bottom line

If your business feels chaotic or stuck, this episode will give you a clear roadmap to build smarter systems that actually move you forward.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares why end-of-year reviews are one of the most underutilized tools in business—and how to run them in a way that actually drives growth. Instead of a tick-box exercise, Hakeem explains how to make reviews part of a larger performance management strategy that empowers your team and aligns with your business goals.

1. Learn how to structure an end-of-year review that motivates and aligns your team
2. Discover the biggest mistakes leaders make with performance reviews
3. Walk away with practical tips to turn reflection into real momentum for the new year

Tune in now to make your reviews meaningful—and set your team (and business) up for a powerful 2024.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Veronica Woods Querales, founder of Into The Woods Marketing. With 14+ years of experience in marketing, mentoring, and PR, Veronica shares how to make social media work for your business—not the other way around.

1. Learn the core principles of a strong social media marketing strategy
2. Discover what kind of content actually moves the needle for business growth
3. Get expert tips on aligning your personal brand, PR, and campaigns with your goals

Whether you’re just starting out or want to sharpen your current strategy, this episode offers real insight to help you show up with purpose—and see results.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores the five powerful mindset principles that can help you unlock greater clarity, confidence, and success. Whether you're leading a team or scaling a business, this episode will give you the tools to shift your thinking and elevate your results.

1. Discover the mindset traps that keep entrepreneurs stuck—and how to avoid them
2. Learn five proven principles to help you think, act, and lead like a high performer
3. Shift from reactive to proactive with a mindset that supports real, sustainable success

Tune in now to reset your mindset and move forward with intention, energy, and belief.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares the four essential steps you need to take to connect with your ideal audience—without coming off as pushy or inauthentic. If your marketing isn't landing or you're struggling to attract the right clients, this episode will give you a roadmap to fix that.

1. Learn how to identify and understand the audience that actually wants what you offer
2. Discover real-world tactics for reaching people who are ready to engage and buy
3. Build a marketing presence that feels authentic—and still delivers results

Tune in now and start showing up where it counts, with messaging that resonates and converts.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex Onalaja, a tech influencer, author, and founder of a successful marketing agency. From being mislabeled in school due to undiagnosed dyslexia in Nigeria to now helping businesses scale online—Alex’s story is both inspiring and packed with practical lessons.

1. Discover 5 inexpensive and effective ways to grow your business online
2. Learn how to leverage your current business strengths to overcome weaknesses
3. Understand what has changed in marketing since the pandemic—and what still works

This episode is a masterclass in turning adversity into advantage and simplifying your growth strategy for real results.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Nishant Varma, a chartered accountant turned MedTech entrepreneur, who successfully helped take a healthcare product global and sold the business to a major US healthcare company.

1. Discover Nishant’s 5 most important tips for successfully globalising a MedTech product
2. Learn what it takes to go from local validation to global commercialisation
3. Understand how to position your product, overcome regulatory hurdles, and attract acquisition interest

Whether you're a clinician-founder or leading a growing MedTech startup, this episode is packed with practical advice on taking your innovation to the world.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi introduces the Sales Acceleration Formula, a proven model he’s used to deliver double-digit growth in a healthcare company within just 12 months. It’s a repeatable process that can be applied to almost any small or mid-sized business in the health sector.

1. Discover the key components of the Sales Acceleration Formula
2. Learn how to align strategy, structure, and execution for consistent growth
3. Hear a real-world case study on how this tool delivered transformational results

Whether you're launching a product, struggling to gain traction, or ready to scale—this episode gives you the mindset and method to grow with confidence.

Message me via DM on Linkedin for a free copy of the Sales Acceleration Formula book

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Chris Hirst, globally recognised CEO, speaker, and author of No Bullshit Leadership. Chris shares his journey from hitting rock bottom in his career to leading large creative organisations through transformative change. His no-nonsense approach to leadership is practical, powerful, and refreshingly honest.

1. Learn how Chris transitioned from engineering to advertising—and became a top CEO
2. Discover the foundational principles of real leadership that create lasting impact
3. Get inspired by a personal story of resilience, reinvention, and leading with purpose

If you're tired of fluffy leadership clichés and want actionable insight, this episode is for you.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Cassandra Rix, team dynamics and performance coach at The Resonance Coach Ltd. Cass helps organisations and leaders define their cultural identity and lead with integrity in fast-paced, commercial environments.

1. Learn 5 practical tips to become a more effective and resonant leader
2. Discover why honesty and humility are your most powerful leadership tools
3. Understand how to shape a team culture that thrives, even under pressure

If you’re ready to level up how you lead your people and your business, this episode is for you.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Rich Levene, a successful sales manager who realized that real success had nothing to do with numbers or product—and everything to do with people. That realization sparked a personal mission: to grow into a people-first leader and help others do the same.

Rich shares what it means to truly lead in business, how connection outperforms control, and the three critical steps you need to take if you want to lead teams that consistently perform, grow, and thrive.

1. Learn how to shift from transactional management to transformational leadership
2. Understand the mindset change needed to move from “doing” to inspiring and enabling
3. Discover the daily habits that create real trust, connection, and performance

Whether you're building a MedTech startup or leading a clinical innovation team, this episode will help you lead with clarity, purpose, and impact.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO, Hakeem Adebiyi dives into one of his favorite sales topics: obliterating objections. Forget the usual advice about “handling” or “overcoming” objections—this episode is all about understanding the real root of resistance and neutralising it early so it never becomes a barrier.

1. Learn why objections aren't a threat—they're an opportunity
2. Discover how to build objection-proof sales conversations
3. Get practical tools to transform resistance into trust and momentum

If you're a clinician-founder or MedTech innovator looking to boost your sales confidence and close deals faster, this is the mindset shift you’ve been waiting for.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ben Treleaven, co-founder of ISO Spaces, to unpack the real story behind starting a business from scratch. From quitting their jobs and borrowing £100,000 to building one of the UK’s fastest-growing companies, Ben shares the mindset, risks, and decisions that shaped their journey.

1. Learn how Ben and his co-founder turned an idea into a product—and a product into a company
2. Discover what it really takes to go from startup to scale-up
3. Get inspired by the practical insights and challenges behind growing a purpose-led business

If you're sitting on a product idea, prototype, or ambition to build something meaningful—this episode will give you the fuel and clarity to make it real.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the surprising truth behind high performance: it’s not about working more—it’s about resting well. While many people see him as ultra-structured and constantly on the move, the reality is that rest is his secret productivity hack.

1. Discover why proper rest fuels better focus, creativity, and decision-making
2. Learn how to build structured downtime into your routine—without guilt
3. Hear why rest isn't laziness—it’s leadership

If you're a driven professional who feels like there's never time to slow down, this episode is your permission (and strategy) to rest without falling behind.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Dr. John Oda, a growth strategist and keynote speaker, who walks us through the 9 biggest mistakes he sees businesses make time and time again. These aren’t just minor missteps—they’re decisions and blind spots that quietly eat away at your profits and stall your growth.

1. Discover the most common reasons good businesses fail to scale
2. Learn what’s actually holding back your sales, growth, and team performance
3. Get clear on how to shift your strategy to unlock untapped revenue

If you’re building a MedTech business or scaling a clinical innovation, this episode will help you spot what’s broken—and fix it fast.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi shares three powerful productivity strategies that will help you get more done in less time, without burning out or sacrificing quality. These are the same mindset shifts and tactics he uses to juggle leadership, business growth, and life—without getting overwhelmed.

1. Learn the difference between busy and effective
2. Discover how to prioritise what actually moves the needle
3. Get actionable tips to make better use of every hour in your day

Whether you're building a MedTech startup or scaling your clinical business, this episode will help you protect your time and boost your impact.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi is joined by leadership mentor and coach Katy Hope to explore one of the biggest mindset shifts a founder can make: building a team that functions independently. Together, they unpack the leadership habits and delegation frameworks that free you from being the bottleneck—and empower your team to thrive.

1. Learn why stepping back is sometimes the most powerful move a leader can make
2. Discover how to train and trust your team without losing control
3. Understand the real markers of leadership success in a growing business

Whether you're scaling a MedTech venture or leading a clinical startup, this episode is a must-listen for founders ready to lead at the next level.

Let me know when you're ready for Episode #32 — I’m set to go!

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the 3 key reasons why aligning your sales and marketing teams is critical to sustainable growth. From better messaging to faster conversions, collaboration between these departments isn’t just nice—it’s necessary.

1. Learn why siloed teams are one of the biggest blockers to revenue growth
2. Understand how alignment improves lead quality, conversion, and customer retention
3. Get practical tips for bringing your sales and marketing efforts into sync

If you’re serious about accelerating growth in your MedTech business, this episode will show you how to bridge the gap—and unlock the results.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi speaks with Pam Case, LinkedIn expert and founder of Linked Online, about how to use the platform authentically and effectively to win clients. No sleazy tactics. No copy-paste templates. Just real, human connection that leads to real business results.

1. Discover the strategy Pam uses to win high-quality clients—without cold outreach
2. Learn what actually builds trust and visibility on LinkedIn
3. Understand why content and profile positioning matter more than any sales script

If you want to build authority, attract the right clients, and grow your MedTech or clinical business using LinkedIn, this episode will show you how to do it with integrity and impact.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Jane Bayler, also known as The Smart Connector. Jane is an entrepreneur, investor, and brand strategist who scaled a London-based branding agency from £1M to £6M in just over a year—and now helps other experts, founders, and consultants do the same.

1. Learn why expert positioning is critical for revenue growth and market trust
2. Discover how to shift from “operator” to “authority” in your niche
3. Get practical strategies for building visibility and demand for your expertise

If you’re a clinician-founder ready to step into your next level of growth, this conversation will show you how to scale as the expert your market already needs.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ian Genius, who shares how to become the kind of expert clients are eager to hire. From recognising your unique skillset to building authority and packaging your services, Ian walks through the exact steps that take you from being good at something to in-demand for it.

1. Learn how to position your skills as solutions people will pay for
2. Discover the mindset shift from “practitioner” to “paid expert”
3. Understand what makes someone the expert hire in any industry

If you're a clinician or entrepreneur ready to make your skills work harder for you, this episode will give you the blueprint to build a business around your expertise.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this short, punchy Business Bites episode of Clinician to CEO, host Hakeem Adebiyi draws from 25 years of managing people to break down the two most essential skills every manager must master. Whether you're leading your first hire or managing a growing team, these insights are critical to building trust, performance, and long-term success.

1. Discover the two foundational traits behind effective management
2. Learn how to apply them in high-growth, high-stakes environments
3. Understand why technical skill isn’t enough in leadership roles

If you're building a MedTech business or leading a team for the first time, this quick episode delivers practical, battle-tested leadership insight you can apply today.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.

Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.

1. Learn the difference between story and narrative—and why it matters
2. Discover why narrative is not just a marketing exercise
3. Understand why shaping the company narrative is the CEO’s most important strategic role

If you're a founder or clinical leader trying to gain traction, build alignment, or inspire a team, this conversation will give you the tools to create a narrative that people rally behind.

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.

1. Learn the difference between intrinsic and extrinsic motivation
2. Understand how Self-Determination Theory impacts team performance
3. Discover how top companies are using neuroscience to shape products and influence buying decisions

Whether you're building a MedTech business or leading a fast-growing team, this episode gives you a fresh, science-backed lens on what really drives behaviour in business.

📚 Books Mentioned:

Stuck – Gill McKay

Atomic Habits – James Clear

Message me via DM on Linkedin

Book a 30 min discovery call for the Healthcare Export Accelerator Programme

This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Anne Avgerin, who brings a unique perspective as both a former mental health therapist and a corporate leader with 25+ years of experience. Anne breaks down the science and psychology behind burnout and offers practical strategies for protecting mental wellbeing in high-performance environments.

1. Understand the difference between stress and burnout
2. Learn why founders, clinicians and leaders are particularly vulnerable
3. Get science-backed tips to improve wellbeing, resilience, and energy