Clinical psychologist and researcher Dr Shannon Sauer Zavala joins Caitlin to share the science behind intentional personality change and how values can guide the traits we grow. We talk burnout, people-pleasing, perfectionism, and how the very traits that once drove our success might now hold us back.

Shannon shares how she’s taking her work beyond academia by building a public-facing platform, writing a book, and making science useful in real life. 

This ep is a must-listen for any health prof rethinking how they work, lead, or show up in the world.

Tune in to learn:

• How one statistic made Shannon question everything she believed about therapy
• How targeting a single personality trait can treat multiple mental health conditions
• What happened the moment she realised academia isn’t always about merit or meaning
• How rejection from book agents sparked an unexpected creative chapter
• The surprising lesson behind her first book cover being rejected
• Which personality trait predicts whether you burn out or bounce back
• How “supportive care” can sometimes hold clients back from deeper change
• What shifted to make her fall in love with marketing after months of resistance
• What she discovered when she stopped hiding behind data and started telling stories

Connect with Shannon

• Instagram
• Website

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In this episode, Caitlin chats about the dreaded, but all too common realisation, that your content feels boring. She validates why it’s easy for health profs with side hustles to slip back into academic speak. From breaking down Apple’s clever headline tricks to giving you playful edits that add personality (think wordplay, asides, and sensory detail), Caitlin shows you how to make your content feel less stiff and more human. 

Tune in to learn:

• The common trap health pros fall into when they start writing for their business
• A creative writing trick you can steal from Apple’s copy
• The writing “mistake” uni lecturers marked wrong that your readers will love
• The editing trick Caitlin borrowed from shows like The Office (and how it works in copy)
• How to swap textbook words for language you really use
• What a cup of lukewarm tea teaches you about talking about your work
• Simple edit tips that makes your writing look human on the page and keeps readers hooked
• The potential promise of typos in the future
• The easiest strategy to make your content sound conversational and it doesn't involve writing!

Listen if you’re:

• A health professional-turned-entrepreneur struggling to make your copy sound less dull
• Feeling bored of your content 
• Ready to ditch the academic speak

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

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Ditch Academic Speak freebie

In this ep, Caitlin chats with Trang Nova, a former physio turned speaker and coach, about the messy, emotional, and liberating journey of walking away from a career that no longer fits.

Trang shares how one rainy run, and one very unlucky snail, sparked her quarter-life crisis. She opens up about why speaking became her most powerful healing tool, and how she navigated family expectations, rejection, and fear to leave the “safety” of a stable career, and step into something far more true.

If you've ever felt the pull to do something wildly different, but fear what others might say, this one's for you!

Tune in to learn:

• The snail moment that sparked Trang’s pivot from physio to personal development
• Why losing your professional identity can feel like grief—and how to move through it
• What she told her parents when they didn’t understand her career change
• The power of following your gut (even when it makes zero logical sense)
• The question she now asks to reframe fear before every keynote
• How she’s redefined “success” outside of job titles and degrees
• What one audience member said mid-keynote that nearly made Trang walk off stage (and what she did instead)
• The belief Trang leans on to show up online (even when she doesn’t feel ready)
• What she's learned about visibility, vulnerability, and being seen
• How Trang built a practice of being visible, even when vulnerability felt risky

Connect with Trang

Instagram

LinkedIn

Website

Connect with Caitlin:

Healers with Hustles website

Instagram

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In this ep, Caitlin chats with Leesa Tuffnell, occupational therapist, coach, and founder of The Mindful OT, about what it takes to build a sustainable business as a health professional. Leesa shares how her own experience of burnout led her to combine OT frameworks, somatic regulation, and business strategy to help health professionals step into their CEO role (without losing themselves in the process). 

If you’ve felt like your private practice is “just a little thing” or struggled with the leap into doing business differently, this conversation will give you the permission to think bigger.

Tune in to learn:

• The somatic regulation practice that turned her calendar into a magic productivity tool
• The two things that helped one OT triple her utilisation after just one session
• The shift from clinician mindset to CEO mindset (and why so many sole traders resist it)
• The moment Leesa realised employment isn’t the “safe” option after being made redundant three times
• How she went from resisting Facebook until her 30s to coaching OTs on social media
• The quote Leesa repeats to herself whenever she avoids posting, filming, or being seen online
• The nervous system clue that tells you whether you’re moving toward or away from something you want
• How a single decision could have made Leesa an actress instead of an occupational therapist
• What nearly getting trampled in a Gold Coast mosh pit taught her about friendship (and survival)
• Why clarity of purpose, not more systems, is the foundation of every sustainable OT business

Connect with Leesa

The Mindful OT Website

Facebook

Instagram

Connect with Caitlin:

Healers with Hustles website

Instagram

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In this ep, Caitlin walks you through the 5 stages of awareness and why most health profs unknowingly skip the early ones… leaving potential clients behind. Whether you’re fresh out of private practice or years into your creative side hustle, you’ll learn how to meet people where they’re at and guide them to the point of a sale.

Listen if you’re:

• Tired of repeating your offer without traction
• Feeling stuck between educating and selling
• Ready to make your audience feel seen from the first touchpoint

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

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This ep, Caitlin chats with Nadine Muller, former emergency nurse and Australian military officer turned life mentor, about what it takes to walk away from the identity and career you’ve always known. Together, they unpack the cost of always keeping it together, the quiet reckoning that follows, and what it takes to choose yourself.

If you’re a healthcare professional who’s starting to question the career you’ve built, this one’s for you.

Tune in to learn:

• The one sentence Nadine repeats to every burnt-out healthcare worker who's “great at their job” but dying inside
• What happened the day Nadine almost collided head-on with a truck (and why she says it saved her life)
• Why she believes your career becomes your identity and the brave decision it takes to let it go
• How Nadine hacked the system to earn triple her income while secretly building her business
• Why leaving the military as a woman leader shocked her boss—and how she took her power back
• What she means when she says “healing isn’t in your mindset, it’s in your soulset”
• The moment that made her realise she was holding her entire family together while slowly losing herself
• Her metaphor of the “backpack of bullsh*t” and what happens when you finally put it down
• Why she says generational trauma isn’t the whole story and what most people are missing about ancestral wisdom

Connect with Nadine

Website

Instagram

Tiktok

Connect with Caitlin:

Healers with Hustles website

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In this ep, Caitlin unpacks a common struggle for health professionals turned creatives: feeling invisible despite years of training. Drawing from her own early business days, She talks about why leaning too heavily on your title might be creating distance instead of connection and offers three grounded, practical ways to shift how you show up in your marketing so your expertise gets noticed. 

Listen if you’re:

• Leaning on your title but still struggling to book clients
• Not sure how to explain why your background matters
• Craving a way to market that feels specific, grounded, and true to you

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

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How to ditch the academic speak

In this episode, Caitlin sits down with her clinical supervisor, Kate O'Connor–a psychodynamic therapist and clinical psychologist.

Together, they chat unfiltered on the unspoken tension many healthcare professionals feel: the pressure to follow the rules vs. the pull to show up as a full, complex human. Kate explores the danger of over-sanitising therapy, why true healing can’t be manualised, and how supervision can be a life-affirming space (not a performance review). 

If you’ve ever felt like you’re too you to fit the mould of traditional clinical practice, this one’s for you.

Tune in to learn:

• The moment Kate realised supervision could feel more like therapy—and why that’s not a bad thing
• Why Caitlin nearly “tore up her psychology degree”... and how copywriting played an unexpected role
•  The surprising reason Kate lets clients draw tarot cards in session
• What a psychoanalytic supervisor taught Kate that traditional training never touched
• Why a CBT lecturer once told Kate: “It’s not technically true, it’s just what we tell people.”
• What happened when Caitlin stopped asking, “What should a psychologist say?” and asked, “What would I say?”
• How the new Code of Conduct in psychology could quietly kill off psychoanalytic therapy
• Kate’s take on why therapists are burning out—and the one word that could change that
• What Carl Jung, the I Ching, and a PR goth have to do with building a meaningful therapy practice
• The taboo topic most therapists avoid—and why ignoring it might be costing clients their life force

Connect with Kate

Website

Brisbane Therapy Rooms

Substack

Connect with Caitlin:

Healers with Hustles website

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In this ep, Caitlin gets real about a sneaky messaging habit that so many clinicians-turned-creatives fall into: staying neutral. She explores how being taught to hold space can lead to watered-down words in your business and why owning your beliefs (even just 1 or 2 steps ahead of your audience) is what actually builds trust. 

Caitlin walks through real talk, lived experience, and gentle but powerful ways to start showing your point of view—without burning your ethics in the process.

Listen if you’re:

• A health professional or clinician navigating the leap into business
• Tired of playing it “safe” and getting zero traction in your content
• Craving more connection (and conversions) through your words

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

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Caitlin opens up about the messy, in-between phase of balancing a healthcare career with a creative side hustle. She reflects on the guilt of wanting out, the pressure to keep going when it looks good on paper, and why small tweaks might make a bigger difference than going all in or walking away. Caitlin challenges the idea that leaving is the only option and encourages you to dig deeper into what your discomfort is really saying.

Tune in to learn:

• Why Caitlin once wished she’d get injured just to skip work
• How taking Mondays off saved a draining healthcare job
• The harsh truth about the “fantasy” healthcare careers sold in uni
• Why many healthcare pros jump into coaching 
• What makes admitting you want out of healthcare so hard
• How sitting with discomfort might reveal a third, unexpected career path
• Why you don’t have to keep pushing if your gut says otherwise
• Small changes that can fix your healthcare job (or show it's time to quit)
• The confusing mix of pride and disconnect in a healthcare career
• How to hold space for grief and confusion when your career feels stuck

Listen if you’re:

• Feeling stuck between your healthcare career and a creative side hustle
• Unsure if you should stay, pivot, or take a break from health work
• Trying to make sense of the discomfort that’s been growing in your current role

Loved this episode?

Leave a review or send it to a friend who’s been feeling unsure about their health career lately. Your support means the world to me!

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin chats with Dr. Olivia Richman, a board-certified family medicine physician, 2x TEDx speaker, and founder of Docfluencer MDO, about what it really looks like to get creative in healthcare.

Olivia shares her unconventional path to educate and advocate, one built on storytelling, social media, and speaking directly to the people who need it most.

From rewriting personal narratives to building a platform that helps other healthcare professionals use their voice on social media to change healthcare. Olivia’s journey is a powerful reminder that healing can happen in more ways than one!

If you’ve ever wondered what’s possible beyond the “white coat”—this one’s for you.

Tune in to learn:

• The childhood misunderstanding that led Dr. Olivia to chase a career she resented for years
• How a Youtube channel on sexual health became her middle ground between a career in Hollywood and medicine
• The life-changing internship that changed her entire view of health education
• The shocking gaps in physician education that pushed her to launch a hub for doctor-influencers
• How Dr. Olivia's superiors reacted to her starting a Youtube channel about sexual health
• The invisible limits we place on ourselves as adults
• Dr. Olivia's mission to making sexual health conversations less taboo
• Why the fear of being judged online is not about the viewers
• How creative expression can coexist with professional credibility
• The brutal reality of the American healthcare system

Connect with Dr. Olivia

TEDxTalk

GlamourPuss, MD Instagram

GlamourPuss, MD Youtube

Docfluencer, MDO

Connect with Caitlin:

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In this episode, Caitlin gets real about the in-between stage of rethinking what work can look like after years in healthcare. She discusses how to find a nonclinical creative business idea, blending what you love, what you’re good at, and what people need. If you’re feeling stuck or just curious about making a change, this episode might be the nudge you need to start listening to those little daydreams and act on them.

Tune in to learn:

• Why feeling “blahh” at work isn’t always burnout
• How to use the Japanese concept of ikigai to explore new directions
• What Caitlin’s month off revealed (spoiler: it wasn’t what she expected)
• The role of low-pressure creative projects in rediscovering joy
• Why self-compassion is your best co-pilot when making a shift

Listen if you’re:

• Wondering what’s next after years in healthcare
• Curious about creative work but unsure where to start
• Craving purpose and play, without a full-blown career change

Loved this episode? Leave a review or send it to a friend who’s been “career curious” lately. Your support means the world.

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin chats with Lauren, a PhD candidate, music teacher, and lecturer. Lauren talks about her eye opening research on natio-cultural creativity and human thriving in Australia’s music ecosystem, and why it’s time to radically redefine what it means to be an artist today.

They talk about the realities of working in the arts, the rise of slash careers, and how  anyone in creative fields can thrive—financially and creatively—without buying into unrealistic career myths.

This episode hits all the right notes! 

Tune in to learn:

• Lauren’s unconventional path to music and how she launched Sydney Vocal Academy
• From engineering to bassoon to burnout: the surprising path that led Lauren to music
• What happened after her husband sang on The Voice—and how it shaped their business
• Why Lauren walked away from a 220-student academy (and doesn’t regret it)
• How Australian music quietly creates belonging and shapes cultural identity
• Why artists keep creating even when no one’s paying attention (or paying them)
• Why creative work fulfils higher human needs—but often fails to meet basic ones
• The subtle difference between a portfolio career and a slash career (and why it makes all the difference)
• How a sense of place shapes our creative identity
• The music industry’s dirty secret: how selling dreams is more gambling that career strategy
• What it really means to thrive as an artist in a world that doesn’t owe you a living

Connect with Lauren

Substack

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin explores the role of vulnerability in business. After receiving a comment about how “successful” she looks,  realised she rarely shares the behind-the-scenes struggles of entrepreneurship. She opens up about the emotional challenges of running a business, why storytelling is the fastest way to build trust, and how to strike a balance between being authentic and oversharing. If you’ve ever wrestled with what to share online as a professional, this episode is a must-listen.

Tune in to learn:

• The perception vs reality of being a successful business owner 
• How isolation, cultural disconnection, and lack of support can affect well-being 
• Why vulnerability feels risky 
• How storytelling builds trust
• Balancing vulnerability and professionalism by reflecting on experiences after processing them
• Ways business owners can be vulnerable in a way that aligns with their brand

Connect with Caitlin:

Healers with Hustles website

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Instagram post about my struggles

In this episode, Caitlin chats with Krista Fox, a former ICU nurse and oral health therapist turned lingerie designer. Krista shares how her own struggle with uncomfy lingerie led her to launch Vlette, her own brand. She shares the highs and lows of entrepreneurship, balancing motherhood, and chats about her unexpected creative hobby. Plus, why a strong support system is important when taking creative risks. Don’t miss this *perfect fit* episode!

Tune in to learn:

• How Krista's frustration with lingerie sizing sparked her business idea
• The significant shift in stress levels after moving from healthcare to entrepreneurship
• The importance of fostering positive dental experiences for kids
• How Krista developed shorter-length thongs
• The evolution of women's underwear and a shift to comfort and practicality
• The influence of growing up in a family of business owners
• How Krista explained her lingerie business to her family and friends
• Managing a business while raising children
• Finding her creative side in design and construction
• Why artistic expression isn't just about painting or drawing

Connect with Krista

Vlette Website

Vlette Instagram

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin breaks down the Big Five (OCEAN) personality types and how they shape buying decisions. From curious explorers to risk-averse worriers, learn how different personalities approach decision-making and how to tweak your messaging strategy to attract all types of buyers.

Tune in to learn:

• The most validated research psychology framework on personality
• How different personality traits may influence buying behaviour
• The OCEAN framework and how each trait affects decision-making
• How to write copy that resonates with different personality types
• Examples of how brands use personality-driven marketing
• How to tweak your sales pages, emails, and ads to appeal to more personality types

Connect with Caitlin:

Healers with Hustles website

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In this episode, Lucy shares her journey from corporate law burnout to social work, community leadership, and ultimately, advocating for culture change in medicine. Caitlin and Lucy chat about her book, Beyond the Stethoscope—a collection of deeply personal stories from doctors exploring what it takes to stay connected to hope, heart, and healing in a system that often demands the opposite.

If you’ve ever felt disillusioned with healthcare (as a provider or a patient), this convo is a must-listen.

Tune in to learn:

• How Lucy found a more meaningful way to make an impact
• The emotional and systemic challenges of healthcare professionals
• How organisations attempt to shift culture by hiring compassionate, empathetic individuals
• The need for deeper structural changes against patriarchy and capitalism
• How moments of connection help build resilience in the workplace
• The inspiration behind Lucy's book Beyond the Stethoscope
• How the Hush Foundation wants to transform healthcare with kindness through the arts
• Why deep listening is the missing piece in healthcare.
• Lucy's TEDx talk on the concept of being "enough"
• What social prescribing is—and why it’s the most powerful public health intervention you’ve never heard of
• Why general practitioners are often treated as second-class citizens
• The challenge of evidence-based practice
• Why change begins with individual responsibility

Connect with Lucy Mayes

Website

LinkedIn

Beyond the Stethoscope

Connect with Caitlin:

Healers with Hustles website

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Tune in to learn:

• The three essential components of brand voice (no one of them isn’t personality)
• Why documenting brand voice is super important when working with a team
• The difference between brand voice and brand personality (a common misconception)
• The different types of brand voice and how to identify them
• How you can take advantage of brand voice by knowing your audience
• All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)
• Which voice is the best fit for which type of audience
• Examples of big brands and what their brand voice is

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!

Tune in to learn:

• How Justin went from writing about energy drinks to mastering brand voice.
• Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.
• How manifesto’s act as a banner and a bouncer for your business
• How writing a manifesto can reconnect you to your work in a way that supports your wellbeing.
• How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).
• Why a business's real purpose needs to go deeper than a catchy slogan.
• The teeny tiny details that make a huge difference in copy and brand voice.
• How to read behind the words—not just between the lines.

Connect with Justin

Website

Brand Voice Academy

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Healers with Hustles website

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In this episode, Caitlin is breaking down what makes a bio work. With practical tips and a structure so your bio doesn’t sound like just a brag reel, but grabs the right people and makes them think, "Yep, this is my person." Plus, some quick fixes to make it sound like you (instead of a LinkedIn robot).

Tune in to learn:

• The dream-client-attracting impact of a well-written bio
• The common mistakes people make when writing a bio
• How to establish trust without overwhelming details
• A simple formula to help you write a bio
• Why you should test your bio by reading it out loud
• Why you should write and refine rather than overthink

Connect with Caitlin:

Healers with Hustles website

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Dr Bronwyn once felt the same way, so she started the Mental Work Podcast for early career psychologists, where she combines her love of public speaking AND psychology. How cool is that?

Today, Caitlin is joined by Dr. Bronwyn Wilkins, an Australian psychologist and host of the Mental Work Podcast, a show for early career psychologists. We chat about podcasting, being a psychologist, and chat about how being a business being fits into all of that.

Tune in to learn:

• How Dr. Bronwyn started her psychology journey
• Insights into her research (insomniacs will wanna hear this)
• The challenges and rewards of a PhD 
• How The Mental Work Podcast came to be
• The surprising creative process of public speaking and how to get started in speaking
• The #real challenges of being an early career psychologist
• The brutal reality of starting a podcast
• Public speaking tips and advice from Bron (get out your paper and pen!)
• How to balance business and clinical work
• A few key insights into what makes a fab podcast

Connect with Dr. Bronwyn

Mental Work Podcast

Mental Work Patreon

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In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It's a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.

Tune in to learn:

• The connection between therapy and messaging
• Four main components of empathy mapping
• Why empathy matters in copywriting
• How to visualise your audience using "The Movie Director Test"
• The importance of using your audience's own words
• Why you should only focus on one audience for one offer

Connect with Caitlin:

Healers with Hustles website

Instagram

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In this episode, Caitlin chats with Nina Dafe on her incredible journey from helping kids use their voices as a speech therapist to helping women amplify their story as a PR powerhouse. From cultural expectations to an accidentally viral article she wrote about  misconceptions about feminism within the church, Nina shares how she turned career woes into purpose. Learn why PR isn’t just for celebrities, how to find your “why,” and how emotions like anger can become powerful, productive forces for good. There are so many gems that Nina shares in this ep!

Tune in to learn:

• Nina's journey from being trained as a speech therapist to transitioning into PR
• The challenges women face in using their voices within traditional Nigerian roles
• The similarities of therapy and PR 
• How PR can be accessible for entrepreneurs 
• The "Five Whys" method to find clarity and purpose
• How rest is important for nurturing creativity
• The impact of the viral article she wrote out of frustration
• How anger and frustration can be transformative forces
• The importance of showing, not telling, when pursuing a new career 
• Why PR isn’t just a vanity tool

Connect with Nina

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

Instagram

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LinkedIn

In this episode, Caitlin breaks down brand messaging strategy. Including how to whip up messaging that hooks your audience in 10 seconds flat. She shares the biggest mistakes businesses make with their messaging, why trying to speak to everyone doesn't set you up for success, and how to show off your USP (unique selling proposition). You’ll also learn a simple formula to create messaging that feels authentic, aligned, and effective.

Enjoy a freebie to help you identify your brand values because knowing what you stand for is half the battle. Don't miss it!

Tune in to learn:

• How messaging differs from brand voice and copy 
• How messaging sets the foundation for all communication
• Why consistent messaging matters
• The common mistakes with messaging
• A simple formula to help you craft effective messaging
• Four questions that your website copy should answer
• Different elements of a messaging guide
• A practical exercise to assess your website copy

Connect with Caitlin:

Healers with Hustles website

Instagram

Facebook Group

LinkedIn

In this episode, Caitlin chats with Caitlin Cash, social and digital media team leader at Queensland Health, to explore her journey from journalism to spearheading viral health campaigns. They unpack the secrets to creating engaging content that simplifies public health information, drives behaviour change, and connects with audiences authentically. Tune in to hear Caitlin's insights on what's next for digital marketing.

Tune in to learn:

• Caitlin's background in journalism and government communications
• The shift from early social platforms like Facebook and Twitter
• Why Queensland Health works with style guides, subject matter experts, and behavioural scientists
• Fighting misinformation online with science-backed and inclusive content
• The importance of creative freedom in Queensland Health's content team
• How Queensland Health ensures health literacy and inclusivity
• The new wave of "unhinged" content on TikTok 
• How to engage audiences with shorter attention spans
• The importance of being relatable and entertaining 
• Why the comments section can be a great source of value

Connect with Caitlin Cash

LinkedIn

Queensland Health Instagram

Queensland Health Facebook

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Healers with Hustles website

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In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.

Tune in to learn:

• Why clinical expertise and approachable communication are not mutually exclusive 
• Why technical jargon might push people away–and what to do instead
• The misconception about personality and professionalism
• Relatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)
• The role of storytelling in making complex concepts digestible
• How to apply the rule of one
• Steps to turning technical descriptions into language clients easily understand

Connect with Caitlin:

Healers with Hustles website

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Your parenting village—and Tiffany, a co-parenting coach and psychologist.

In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.

Tune in to learn:

• Why separated families often need coaching rather than therapy
• The importance of early intervention, affordability and community building for families
• Why collaboration, kindness, and a child-centric approach is important for co-parenting 
• The systemic issues within family law and mandated court therapy
• How Tiffany created a Girl Next Door brand voice to make her content sound genuine
• The challenges of making collaborative methods more mainstream and accessible
• The many transferable skills of being a psychologist 
• Why embracing discomfort is important for growth

Connect with Tiffany

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

Instagram

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In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!

Tune in to learn:

• The importance of redefining success beyond societal norms
• Why Isabella loves psychology and being a psychologist
• The value of therapists fostering self-discovery by being curious and non-judgmental
• Why a good supervisor is super important for personal and professional growth
• The importance of adapting therapeutic methods over time to suit client needs
• How Isabella resonates with schema therapy 
• How genuine connections enhance therapeutic relationships
• Why imposter syndrome is part of the learning curve as a psychologist
• The importance of receiving and implementing feedback
• How Isabella finds balance in her life outside of work

Connect with Isabella

Website

Connect with Caitlin:

Healers with Hustles website

Instagram

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In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative passions and redefining what it means to be a psychologist. This heartfelt conversation is not to be missed!

Tune in to learn:

• Anna's early passion for psychology during her teenage years 
• Her experience working as a youth centre worker and drug counsellor 
• How a sea-change and stepping away from the field provided her clarity
• The significant role of therapy and taking time off in her burnout recovery
• How Anna's creative itch led her to the idea of podcasting
• The inception of her podcast "Does My Psychologist Like Me?"
• How being creative outside of therapy enriches her clinical work  
• The unique dynamics of working as a psychologist in a rural setting
• Why clients seek a genuine connection with their therapists
• Anna's plan to explore diverse income streams and workshops
• Anna's experience interviewing her own psychologist

Connect with Anna

Anna Oliver Psychology - Instagram

Does My Psychologist Like Me - Instagram

Website

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!

Tune in to learn:

• Why this framework works so well (hint: it captures short online attention spans)
• The usage of FAB technique on Apple's website
• Questions to ask yourself to identify your business' benefits and advantages
• Why you should learn the emotional payoff of your product or service
• A few examples of the technique in action 
• The "so what?" approach to help identify benefits

Connect with Caitlin:

Healers with Hustles website

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Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the pivotal moment that led her to pursue stunts, to what it’s really like on set, Alicia’s story is epic and one you won’t want to miss!

Tune in to learn:

• The moment that led her to pursue a career as a stuntwoman
• The demanding physical and emotional toll of being a stuntwoman
• How Alicia's experiences as a paramedic inform her approach to first aid training
• Why human connection is important in healthcare
• Why community building is important as an entrepreneur
• The impact of burnout on healthcare professionals
• Why first aid training and education is empowering 
• How Alicia is leveraging her passion and personal experience into her business

Connect with Alicia

Website

Connect with Caitlin:

Healers with Hustles website

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In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips and a free comprehensive guide to start defining and implementing your business values.

Tune in to learn:

• How to define your values
• Why values are more than just words on your website
• The difference between values and goals
• Misconceptions about values
• How to use ChatGPT to identify your values
• Questions to guide you in identifying your values
• How to demonstrate your values as a small business

Connect with Caitlin:

Healers with Hustles website

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Values freebie

Join Caitlin as she chats with Eleni, a business psychologist who helps high-performing leaders and teams thrive. From discussing topics like what business psychology is to career alignment, leadership, diversity, and inclusion, Eleni shares solid insights on the value of authentic leadership and how your personality can be your biggest edge.

Tune in to learn:

• How Eleni discovered her passion for organisational psychology
• The versatility of being an organisational psychologist
• How Eleni creates positive change within organisations
• Why psychologists need to network on social media
• The importance of career counseling and leadership development
• How organisational psychologists combine science-based approach with empathy and understanding of human behaviour
• Why businesses need to provide support and resources to their employees
• How self-awareness prevents burnout in employees
• The influence of AI in the psychology space 
• Why business leaders need to show authenticity and personality to succeed

Connect with Eleni

Website

Instagram

Connect with Caitlin:

Healers with Hustles website

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In this latest episode, Caitlin shares the true impact of perfectionism on your mental health and productivity. Learn how to break free from unrealistic standards and embrace progress over perfection.

Tune in to learn:

• Why perfectionism is a characteristic of imposter syndrome
• How perfectionism differs from conscientiousness
• The possible origins of perfectionism (yup, you probably guessed it)
• How it hinders performance and productivity
• A personal example of perfectionism at play
• Strategies to break free from perfectionism

Connect with Caitlin:

Healers with Hustles website

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In this episode, Caitlin chats with Bronwyn Wood, a health psychologist and retail shop owner, who saw women crushed by this problem and opened a dress shop catering to fabulous bodies size 14 - 30.

Bronwyn talks about the incredible support she's received, her exciting plans for expansion, and the importance of being genuine in both her professional and personal life.

Tune in to learn:

• Bronwyn's unique journey from not finishing school to psychologist and clinical supervisor
• Can we really overcome imposter syndrome as a psychologist?
• How Bronwyn turned her rage for the diet industry into a thriving inclusive side hustle
• Where the name Bobby Dazzler Dresses comes from
• The ethical considerations of being both a business owner and a psychologist
• How her creative side hustle nourishes her clinical practice and helps prevent burnout
• The role community support plays in sustaining you as a business owner
• The significance of an inclusive and sustainable fashion space

Connect with Bronwyn

Instagram

Facebook

Connect with Caitlin:

Healers with Hustles website

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From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers.

Tune in to learn:

• The difference between brand voice and tone of voice
• The 3 key components of brand voice
• How tone can vary based on topic, platform, and target audience
• The importance of creating a brand voice persona (this is different to a personality archetype)
• How to document brand voice so anyone can write like you

In this episode, psychologist turned floral designer Rachel McGregor joins Caitlin to share how a big bout of burnout led her to pursue her creativity and long-held interest in floristry. We chat about the societal perceptions of combining a "serious" profession with a creative one, the impact of getting out of our heads and working with our hands, and how nature helps mental well-being.

Tune in to learn:

• How the societal and cultural pressure to be academic can hold us back
• The eye opening lesson flowers taught Rachel about perfectionism
• Can you really balance psychology with creativity?
• How Rachel found a sense of self through her floristry 
• How Rachel uses her psychology knowledge in her floral workshops
• The protective and preventative nature of creative outlets against burnout 
• How Rachel balances motherhood and her professional life
• Why flowers are therapeutic and what humans can learn from getting messy
• Her experience of doing floral design for a wedding in Europe

Connect with Rachel:

Website

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Connect with Caitlin:

Healers with Hustles website

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Should you follow everyone else in your industry and sound “serious”?

Or is it okay to add personality to your content marketing?

Join us as Gill Hill, a US-based copywriter and copy editor offers valuable brand voice insights. From knowing when to "object" to overly stiff tones to ensuring your brand voice has the right "appeal", Gill shares how she went from drafting cases to drafting phrases, and gives us the verdict on injecting personality into professional content.

Tune in to learn:

• Exploring the influence of voice and slang as location identifiers 
• Why professionals in particular freeze up when writing 
• How Gill transitioned from lawyer to editor
• The cultural nuances in professional writing
• An easy visual exercise you can do to help you identify your brand voice subtype
• Why brand voice matters
• How to balance professionalism and showing personality
• The importance of time management as a creative freelancer

Connect with Gill

Website

Instagram

Newsletter

Connect with Caitlin:

Healers with Hustles website

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In this ep, Caitlin explores the idea of the imposter phenomenon, often referred to as imposter syndrome. Learn how personality traits, childhood experiences, and family dynamics can contribute to this feeling.

Tune in to learn:

• Why Caitlin prefers the term "imposter phenomenon" over "syndrome" 
• The origins and research of the term "imposter syndrome" 
• How early childhood experiences and family dynamics may contribute to the phenomenon
• The 'as if' personality concept
• How imposter syndrome and self-efficacy are related
• What you can do to help yourself, even when those fraud-y feelings creep in

Connect with Caitlin:

Healers with Hustles website

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Wondering how you can have a fulfilling career without feeling exhausted? 

Today Caitlin is talking to Dr. Hayley D. Quinn, clinical psychologist turned anti-burnout business coach, as she shares her career shift centred on compassion. Tune in for insights on building a balanced, fulfilling life - both personally and professionally.

Tune in to learn:

• Dr Hayley's incredible burnout recovery
• How burnout led Dr Hayley to business coaching
• The one question Dr Hayley asks all her business clients when they have to make a tricky decision
• Can we really manage a business while prioritising self-care?
• What a balanced and intentional business looks like
• Why Compassion-Focused Therapy is at the heart of Dr Hayley’s biz
• How Dr Hayley navigated her neurodivergence diagnosis
• The meaning of home and having compassion

Connect with Dr Hayley

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Facebook

Connect with Caitlin:

Healers with Hustles website

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Maybe maintaining consistent-sounding content is driving you nuts?

Identifying your brand voice will slash your writing and editing time, and finally help you create the right content for your audience.

Join Caitlin as she (once again) bangs on about brand voice and why small businesses ought to identify their voice. 

Tune in to learn:

• All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)
• Which voice is the best fit for which type of audience
• Examples of big brands and what their brand voice is

Connect with Caitlin:

Healers with Hustles website

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That’s no accident! That's brand voice in action.

In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin and learn more about THE way for your brand to stand out – a must-listen for those in traditionally “dull” industries. 

Tune in to learn:

• The three essential components of brand voice (no one of them isn’t personality)
• Why documenting brand voice is super important when working with a team
• The difference between brand voice and brand personality (a common misconception)
• The different types of brand voice and how to identify them
• How you can take advantage of brand voice by knowing your audience

Connect with Caitlin:

Healers with Hustles website

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As a woman in the male-dominated distilling industry, Clair Ryder faced this challenge head-on.

Fueled by rejection and a fierce determination to prove them all wrong, she overcame obstacles to build a First Nations women-owned gin distillery. Tune in to hear Clair’s super inspiring story-filled episode.

Tune in to learn:

• How Clair uses Bush Tucker and Indigenous plant knowledge
• The (un)surprising and icky blackwashing underbelly of the Alcohol industry
• The role of creative problem solving when running an ethical and sustainable business
• How creativity relieves the pressure of projecting a perfect professional image as a healthcare professional
• The importance of giving back to community
• How creative work lessens the intense demands of her critical care job
• How an unexpected allergy led to a quirky quality control method involving a 'poisoning committee'

Connect with Clair:

Website

Instagram

Facebook

Connect with Caitlin:

Healers with Hustles website

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Are you more drawn to the artsy aspects of life?

Imagine swapping patient charts for a digital camera.

Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, and the strategies she uses to help clients express their unique stories.

Tune in to learn:

• How Christie started as a photographer
• The Parisian influence in her professional work
• How to actually use authenticity in branding
• The question Christie asks to help clients visualise their photoshoot
• How she started her photography business full-time in Berlin
• The importance of connecting to people as a business owner
• Insights about photographers and the photography community
• Flexibility and freedom as a mother and business owner
• How Christie overcame self-doubt when starting a creative business

Connect with Christie:

Website

Instagram

Facebook

LinkedIn

Connect with Caitlin:

Healers with Hustles website

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Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart? 

In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the difference between features and benefits, join Caitlin as she shows how copywriting leads to small business success.

Tune in to learn:

• Examples of the pizzazz of copywriting through email subject lines
• An overview of what the heck copywriting is
• The importance of understanding your audience's needs and desires to make sales
• The difference between features and benefits (it's just one letter, but it makes all the difference) 
• How different words elicit emotional responses (and why this is important for attracting your people)
• The "so what?" and "so that" copywriting techniques

Connect with Caitlin:

Healers with Hustles website

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Maybe you dream of what it’d be like with a splash more creativity in your work life.

Let's explore how to inject some life (and fun) back into your career.

Hosted by Caitlin Bell, a psychologist turned copywriter, Healers with Hustles is a podcast dedicated to health professionals seeking to explore nonclinical creative business ventures. Caitlin traded in her therapist's couch for a writer's desk, and she's here to prove that healing and creativity go hand-in-hand. Tune in as she shares her offbeat professional journey and gives you a big old permission slip to chase your creative dreams. 

Tune in to learn:

• Purpose and vision of 'Healers with Hustles' podcast
• Why it's okay to explore careers beyond traditional health professions 
• Overcoming fear and self-doubt when stepping away from clinical work
• What finally led Caitlin to start her writing business
• How Caitlin started a solo psychology practice
• The importance of genuine conversations and storytelling
• How a palliative care patient’s wisdom inspired her to start her business
• Ethical concerns and mindset challenges faced by health professionals

Connect with Caitlin:

Healers with Hustles website

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Join Caitlin, a psychologist turned brand copywriter, as she chats with health professionals who are breaking the mould and daring to do something different. Whether that means shifting careers after decades of dedication or pursuing a business passion project alongside a traditional job. Her guests offer honest insights and relatable advice on how to navigate big changes and find fulfilment in the process.

Connect with Caitlin:

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