The Home Services Marketing Podcast Growth To Acquisition

The CTV Strategy That Cut One Contractor's Cost Per Lead by 90%

Mon, 16 Mar 2026 09:00:00 -0400

In this episode, I sit down with Jessica Chase from Get Above the Fold to talk about programmatic advertising and connected TV for home service contractors. She walks me through how these ad formats work, when to start using them, and how they lift results across your other marketing channels.

We get into building a strategy around your first-party data, CRM lists, and event geofencing. Jessica shares real client numbers, including cost-per-lead results that most contractors have not seen from Google alone. She also breaks down budget ranges that make sense at different stages of business growth.

Chapters:

00:04 - Scaling Marketing Spend and Testing Strategies
06:00 - Introduction to Programmatic Advertising
20:47 - Starting a New Marketing Strategy
31:39 - Understanding Programmatic Advertising for Contractors
43:16 - Understanding Customer Personas in Marketing
48:03 - Understanding Customer Data for Business Growth

Guest Information

Jessica Chase is the founder of Get Above the Fold, a programmatic advertising agency. She has 20 years of marketing experience, including time at 1-800 Contacts, Rakuten, and a cash back marketing company. She helps home service contractors reach the right audience through CTV, audio, display, and native advertising.

Companies Mentioned

Blue Forge Marketing
Get Above the Fold
1-800 Contacts
Rakuten
The Trade Desk
Service Titan
Hulu
Peacock
Spotify

Websites Mentioned

Take Aways

Start programmatic with your CRM and site retargeting data before broad prospecting.
Layer CTV into your marketing mix once you have at least $3,000 to $5,000 per month to test.
Knowing your customer data, zip code, gender, and home age, makes targeting more precise.
Running multiple ad formats across channels raises conversion rates on average by about 20%.
At higher spend levels, moving budget into programmatic can reduce cost per lead well below what Google Ads delivers on its own.

What It Really Takes to Grow a Home Service Business on Purpose

Tue, 13 Jan 2026 09:00:00 -0400

I sit down with John Jauvenaux from BB Septic in Northwest Arkansas to talk about what it really takes to build a stable, profitable home services company. We get into his early jobs, failed ventures, and how he turned a small septic outfit into a growing business by focusing on integrity, systems, and the right people instead of shortcuts.

From my side as an agency owner, I share how this lines up with the way we help contractors grow from survival into serious scale. We talk through old-school marketing like Yellow Pages and door hangers, how online listings and NAP consistency changed the game, why reviews matter so much, and how EOS, integrators, and clear processes let an owner step out of the truck without losing control.

Chapters:

00:07 - Taking Ownership of Success
02:07 - Transition to Digital Marketing and Business Strategies
12:21 - The Importance of NAP Consistency in Digital Marketing
21:34 - The Journey of Learning and Self-Discovery
25:22 - Transitioning to Ownership and Leadership
31:29 - Identifying and Solving Business Problems
44:33 - Transitioning to Marketing Strategies
52:14 - The Power of Local Marketing and Networking
56:32 - Taking Action in Business: The Importance of Implementation
58:55 - Navigating Success: Lessons from a Lifelong Entrepreneur
01:06:38 - Building a Business: Growth, Acquisition, and Legacy

Companies Mentioned

Blue Forge Marketing
BB Septic
Dex
Manta
Yext
TripAdvisor
Google

Websites Mentioned

Guest Information

John owns and leads BB Septic in Northwest Arkansas. He has worked in septic and portable sanitation for more than thirty years, growing from a two-truck outfit into a multi‑million dollar operation. John focuses on clear processes, education-based marketing, and building a team that can run the day-to-day while he works on new projects in wastewater and speaks at industry events.

From 6 Employees to 96 Vehicles: How to Scale a Home Services Business Without Losing Your Culture

Fri, 19 Dec 2025 09:00:00 -0400

I had the pleasure of sitting down with Carrie Kelsch, CEO of A Plus Garage Doors, to talk about her incredible journey from mortgage broker to running the largest garage door company in Utah. We covered everything from surviving the 2008 housing crisis to building systems and processes that took her from six employees to 96 vehicles on the road. Carrie shared her strategies for creating a strong company culture, implementing Service Titan to gain transparency across operations, and the decision to join Guild Garage Group in 2022. This conversation is packed with practical advice for any home services contractor looking to scale their business.

What stood out most to me was Carrie's focus on the blue collar worker and her Youth in the Trades program that gives teenagers exposure to careers in the trades. She also emphasized the importance of making sure your technicians take ownership of customer reviews and creating a five star experience at every job. If you're in the home services space and want to grow, this episode is a must listen.

Chapters:

00:09 - The Value of Blue Collar Workers
06:41 - Transition to the Garage Door Industry
07:34 - Implementing Systems for Business Growth
21:10 - Transitioning to Effective Marketing Strategies
23:30 - The Shift to Digital Marketing
37:09 - Transitioning to Guild Garage Group
49:04 - Strategies for Success in Home Services

Companies Mentioned

A Plus Garage Doors

Blue Forge Marketing

Guild Garage Group

Expert Garage Doors

Goldman Sachs 10,000 Small Businesses

Service Titan

Lehman Brothers

Countrywide

Websites Mentioned

blueforgemarketing.com

Guest Information

Carrie Kelsch is the CEO and founder of A Plus Garage Doors, which she started in 2005. She grew the company from six employees doing 1.5 million in revenue to 96 vehicles on the road pushing for 50 million in annual revenue. In 2022, she joined Guild Garage Group and expanded operations into Las Vegas.

How to Build an HVAC Marketing Plan That Actually Drives Calls

Tue, 09 Dec 2025 09:00:00 -0400

In this episode, I sit down with Tom Rand from Climate Care to discuss practical HVAC marketing strategies that work. Tom oversees marketing for 30 independently owned HVAC companies and shares what he's learned about attribution, SEO, building marketing plans, and knowing when to hire help. We talk about the shift from reactive marketing to strategic planning, why organic search matters more than ever, and how AI is changing the game.

If you're an HVAC contractor looking to grow past the word-of-mouth stage, this conversation covers the foundations you need. Tom breaks down how to measure what's working, when to bring in specialists, and why treating marketing like any other business process will set you apart from competitors who are still throwing money at problems.

Chapters:

00:04 - The Importance of Details in Branding
03:41 - Transitioning into HVAC Marketing
09:37 - The Navigator Program and Its Importance
13:28 - The Importance of a Marketing Plan
21:51 - Understanding Customer Attribution in Marketing
27:08 - Understanding Customer Engagement and Marketing Attribution
31:08 - The Importance of SEO in Marketing
39:58 - Lead Generation vs. Brand Awareness
41:56 - Starting with SEO Companies
47:41 - The Importance of Active SEO Involvement
55:00 - Core Values Alignment in Business Partnerships
59:10 - Identifying When to Hire a Marketing Manager
01:07:31 - Understanding the Role of Marketing Managers in HVAC Businesses
01:10:14 - Meeting Customers Where They Are: Marketing Flexibility
01:18:41 - Embracing Courage and Differentiation in Business
01:20:03 - Strategic Planning for Business Growth

Companies Mentioned

Climate Care

Blue Forge Marketing

Searchlight

ServiceTitan

Nexstar Network

Guild

Websites Mentioned

blueforgemarketing.com

joinclimatecare.com

Guest Information

Tom Rand is the Member Marketing and Implementation Manager at Climate Care, a cooperative of 30 independently owned HVAC companies across Canada. He started in HVAC in 2021 after a background in retail management and operations, bringing a fresh perspective to the industry. You can connect with Tom on LinkedIn.

Key Takeaways

Start with your existing customer database before spending money on strangers. A strong referral program and regular outreach to past customers costs less and converts better than paid advertising alone.

SEO and organic search results build credibility that paid ads cannot replace. People still skip ads and trust organic rankings, so showing up naturally in search results should be a priority

Marketing needs a plan with clear goals and measurements agreed upon before you start spending money. Treat marketing like any other business operation with systems, accountability, and regular reviews.

Hire marketing help when you're ready to scale past organic growth. Look for specialists who understand HVAC specifically and can prove their expertise with examples and transparent reporting.

Meet customers where they are by offering multiple contact methods. Not everyone wants to call, so provide text, online booking, forms, and chat options to capture all opportunities.

Letting Go to Grow: How Sobriety Built a Successful HVAC Business

Thu, 27 Nov 2025 09:00:00 -0400

Host Adam Loveridge sits down with Scott Grimes from Grimes Heating and Air out of Oroville, California to discuss recovery, entrepreneurship, and building a successful HVAC business. Scott shares his journey from addiction to 31 years of sobriety, how integrity and financial systems became the foundation of his business growth, and the challenges of scaling from a one-man operation to a $6.5 million company with 16 trucks and 33 employees. This conversation covers everything from managing profitability and hiring staff to the importance of letting go and trusting your team offering valuable contractor business advice for anyone in the home services industry.Scott does not have a specific call to action but welcomes other contractors to reach out through Grimes Heating and Air's office in Oroville, California or via their Facebook page.

Chapters:

00:12 - Financial Integrity and Personal Responsibility
01:44 - Overcoming Adversity: The Journey to Recovery
11:45 - The Journey of Recovery and Business Growth
26:53 - The Challenge of Letting Go in Business Management
40:24 - Letting Go: Embracing Change in Business
44:59 - Navigating Control and Letting Go

Takeaways:

The journey of recovery is unique for each individual and does not have to conform to societal norms or expectations.
A strong emphasis on honesty and integrity forms the foundation of successful business practices in the home services industry.
Financial management and understanding labor costs are crucial for the sustainability and profitability of a business.
Developing accountability within a team is essential for maintaining operational efficiency and ensuring quality service delivery.
The importance of hiring motivated individuals who align with the company's values cannot be overstated, as they contribute significantly to a positive work environment.
Letting go of control is a necessary step for growth, allowing trusted team members to take on responsibilities.

Links referenced in this episode:

Companies mentioned in this episode:

Blue Forge Marketing
Grimes Heating and Air
Alcoholics Anonymous
Dave Ramsey

How Faith and Customer Service Built a $2M Plumbing Business

Thu, 20 Nov 2025 09:00:00 -0400

The episode of Adam Loveridge: Home Service Marketing Podcast, Luis Francisco, owner of Stashluk Plumbing Heating Services, shares his journey from immigrating at age 12 to acquiring the plumbing and HVAC company he worked at for 10 years. Luis discusses growing the business from 1.5 million to over 2 million in revenue through strategic marketing, customer retention, and faith-based principles. He emphasizes the importance of educating customers rather than hard-selling, maintaining strong relationships, and always having faith when facing business challenges. Luis explains his "why" - providing for his family and being a better father - and offers advice to aspiring service technicians about building clientele through hard work, respect, and genuine connections.

Chapters:

00:09 - Understanding Customer Retention
03:08 - Transitioning to Business Acquisition
08:11 - Customer Retention and Education
11:28 - The Importance of Understanding Your 'Why' in Business
18:00 - The Journey of Faith and Service
22:06 - Transitioning to Business Ownership

Takeaways:

One should never harbor trepidation regarding financial metrics; understanding them is crucial for growth.
It is significantly more cost-effective to retain existing customers than to acquire new ones.
Fostering long-term customer relationships necessitates an educational approach rather than aggressive sales tactics.
Recognizing one's fundamental motivations or 'why' can profoundly influence business success and personal fulfillment.
Investing time in educating technicians leads to better customer interactions and service quality.
Maintaining a positive outlook and faith in God's provision can motivate perseverance through challenging business phases.

Companies mentioned in this episode:

Blue Forge Marketing
Stash Luck Plumbing Heating and Air

Links referenced in this episode:

blueforgemarketing.com

Transforming Lives Through Innovative HVAC Solutions

Thu, 20 Nov 2025 09:00:00 -0400

In this episode, we delve into the intricate dynamics of marketing within the home services sector, emphasizing that the essence of successful marketing lies not in the art of persuasion but rather in the innate desire of businesses to engage with effective strategies. We contend that individuals who are genuinely inclined to market their services inherently seek the most proficient vendors to collaborate with, while those who are reticent often eschew the notion of allocating resources toward marketing endeavors. Through a candid conversation with Corey Eckert of Alpine Ductless, we explore the significance of specializing within a specific niche, thereby underscoring the maxim that there exist significant opportunities in focusing on particular markets. Eckert's journey from general contracting to establishing a thriving ductless heating and cooling enterprise serves as a compelling case study in the importance of expertise and customer satisfaction. As we navigate the complexities of marketing tactics and the competitive landscape, we affirm that the pursuit of continuous learning and adaptation remains paramount for success in this ever-evolving industry.

Takeaways:

Marketing cannot be successfully sold to individuals who lack interest in it.
The importance of niche marketing cannot be overstated; expertise in one area yields significant advantages.
Allocating a marketing budget is crucial for business growth; neglecting it limits potential success.
Understanding the nuances of ductless heating systems is essential for effective installation and sales.
The efficiency of ductless systems can lead to substantial energy savings, as demonstrated in recent studies.
A commitment to continuous learning in the field of HVAC ensures one remains competitive and knowledgeable.

Chapters:

00:09 - Marketing Mindset vs. Alternative Ventures
06:18 - Introduction to Ductless Systems
08:35 - Transitioning to Ductless Systems
15:24 - Transitioning to Marketing Strategies
21:47 - The Impact of Advertising on SEO Performance
26:57 - Starting the Business Journey
36:17 - Navigating Challenges in Business Growth
39:15 - The Shift Towards Trades: A New Perspective

How to Start an HVAC Company on 2025 - 2026

Wed, 15 Oct 2025 09:00:00 -0400

This podcast episode elucidates the intricate challenges faced by individuals embarking on the journey of establishing their own HVAC businesses. A salient point of discussion revolves around the critical necessity for aspiring entrepreneurs to secure adequate financial backing, as insufficient capital can significantly impede progress. The conversation further emphasizes the imperative of transitioning from a technician mindset to that of a business owner, highlighting the need for comprehensive understanding of operational dynamics beyond mere technical proficiency. Moreover, we explore the importance of mentorship and coaching in navigating the complexities of entrepreneurship, suggesting that guidance from industry veterans can substantially mitigate missteps. Ultimately, the episode seeks to provide valuable insights and actionable advice for those poised to enter the competitive landscape of home services.

Why Cooperative Models are the Future of Home Services

Tue, 14 Oct 2025 09:00:00 -0400

The salient point of this discussion centers on the unique cooperative model employed by ClimateCare, which stands in stark contrast to traditional private equity approaches within the HVAC industry. We explore how ClimateCare prioritizes the preservation of member values and legacies, facilitating an environment where independent contractors can flourish without relinquishing control of their businesses. The conversation delves into the intricacies of maintaining long-term customer relationships through a robust maintenance program, aptly named "We Care," which not only generates recurring revenue but also fosters trust and loyalty among clients. We emphasize the importance of strategic planning and the careful management of resources to navigate the tumultuous nature of the HVAC market, particularly during peak seasons. Ultimately, our dialogue elucidates the cooperative's commitment to creating enduring value for its members and their communities, positioning itself as a sustainable alternative to the often exploitative practices of private equity firms.

How to Build a Sellable Home Inspection Business

Tue, 14 Oct 2025 09:00:00 -0400

The salient theme of this podcast is the imperative of establishing a systematic approach to business operations, particularly in the realm of home inspection services. We engage in a profound dialogue with Joe Worthy of Premier Inspector Group, exploring the significance of creating repeatable systems that facilitate sustainable success and prepare companies for potential acquisition. Joe articulates his journey from military service to the home inspection industry, emphasizing the importance of networking and forming strategic partnerships with real estate agents as a cornerstone of business growth. We delve into the necessity of flexibility in operational procedures, understanding that adaptation to market changes is critical in maintaining business viability. This episode serves as an invaluable resource for aspiring entrepreneurs seeking to navigate the complexities of establishing a successful home services enterprise.

Building a Thriving HVAC Business Through Smart Marketing

Tue, 14 Oct 2025 09:00:00 -0400

The primary focus of this podcast episode centers on the journey of entrepreneurship within the home services industry, as articulated by Daniel Guest, a seasoned entrepreneur and owner of Guest Plumbing and HVAC. He discusses the evolution of his business, emphasizing the significance of resilience in overcoming challenges such as market fluctuations and the impact of the COVID-19 pandemic on operations. Daniel posits that genuine passion for one's work often emerges from a commitment to solving problems rather than merely pursuing personal interests. Throughout our discourse, we explore the importance of mentorship, the necessity of establishing effective operational processes, and the value of empowering team members to contribute to business success. This episode serves as both a reflective insight into Daniel’s experiences and a practical guide for aspiring entrepreneurs in the trades.

The podcast delves into the intricate journey of entrepreneurship as experienced by Daniel Guest, a licensed plumber and HVAC entrepreneur who founded Guest Plumbing and HVAC in Toronto. The discussion highlights the transformative phases of his business, from its inception in 2015 to overcoming the challenges posed by the COVID-19 pandemic. Daniel recounts his initial struggles, including a significant reduction in workforce during the pandemic, and emphasizes the importance of perseverance and adaptability in business. He articulates the necessity of identifying opportunities even amidst adversity, encouraging aspiring entrepreneurs to view challenges as gateways to growth. Daniel also shares insights on the significance of mentorship, asserting that having a supportive mentor can profoundly influence one's entrepreneurial journey, steering them toward success while avoiding common pitfalls. Moreover, the episode explores the essential elements of establishing a successful business, including the balance between passion and opportunity, and the critical nature of problem-solving in the service industry. Overall, the conversation serves as an inspiring blueprint for those contemplating a career in the trades, illustrating that with determination and the right mindset, success is attainable.

This is why you need to build TRUST in your HVAC business

Tue, 14 Oct 2025 09:00:00 -0400

This podcast episode delves into the evolving nature of leadership within the home services industry, emphasizing the importance of collaboration, transparency, and community engagement. We articulate how leaders must embrace the need for shared responsibility among their teams, fostering an environment where employees feel empowered to contribute to the organization’s goals. The discussion highlights the necessity of actionable data in driving business strategies, as well as the acknowledgment of personal vulnerabilities that leaders face as they navigate their roles. By sharing experiences and insights, we advocate for a culture in which mistakes are viewed as opportunities for growth, and where leaders actively seek mentorship and guidance from their peers. Ultimately, we stress the critical role that leaders play in shaping the future of the trades, urging them to act as ambassadors for their industry and to cultivate a supportive network that encourages both individual and collective success.

Chapters:

00:09 - Embracing Collective Goals and Action
02:36 - Transitioning Leadership: A New Era for Standard Heating and Air Conditioning
18:00 - Evolving Leadership and Trust in Business
35:32 - Developing a Culture of Trust and Processes
52:35 - The Importance of Play in Leadership
01:03:22 - Embracing Vulnerability in Leadership

Takeaways:

The need for transparency and involvement from employees is paramount in leadership.
Effective leadership requires sharing the burden and collaborating on goal formation.
Taking action is essential; striving for perfection can impede progress and decision-making.
Building trust within a team is critical for fostering a positive workplace culture and performance.
Embracing mistakes as learning opportunities can lead to growth and development in leadership.
Utilizing data and analytics is crucial for informed decision-making and business strategy.

How Everyone Wins in Your HVAC Business

Mon, 06 Oct 2025 09:00:00 -0400

The podcast episode presents an in-depth exploration of the philosophical and practical dimensions of ownership in the home services industry, as articulated by Adam Loverich and Matt Pillius. The discussion begins with a critical reflection on the historical context of business ownership, wherein owners often sought personal enrichment at the expense of their teams. Pillius, drawing from his extensive experience in the trades, emphasizes a transformative philosophy that seeks to ensure that all employees achieve success and satisfaction in their roles. This shift in perspective is not merely aspirational; it is framed as a necessary evolution in an industry facing significant challenges, including labor shortages and a declining emphasis on craftsmanship.

Throughout the episode, Pillius shares his personal journey from a traditional tradesman to a business owner who prioritizes collective success and accountability. He argues that the quality of workmanship is a direct reflection of a company's culture and values, asserting that a successful business must be built on a foundation of integrity, pride, and mutual respect among its members. The dialogue further highlights the importance of core values in guiding operational decisions and fostering a sense of belonging among employees. Pillius articulates a vision where each team member is invested in their work, resulting in superior service and customer satisfaction.

The conversation also addresses the pitfalls of contemporary corporate practices that prioritize profit over quality, critiquing larger firms that may dilute the value of craftsmanship by compartmentalizing roles and limiting training opportunities. Pillius and Loverich advocate for a holistic approach to employee development that nurtures both technical skills and ethical practices. This discussion serves as an insightful commentary on the future of the service industry, encouraging business leaders to cultivate a culture where quality and integrity are paramount. The episode concludes with a powerful reminder that, despite the challenges faced, embracing a philosophy centered on teamwork and craftsmanship can lead to enduring success in the competitive landscape of home services.

This is how you BUILD your HVAC Business the Right Way

Wed, 17 Sep 2025 09:00:00 -0400

The episode of the Adam Loveridge: Job Calls Podcast, Adam talks with Justin Brown from SureTech about building an HVAC business from scratch. Justin shares his journey from being an HVAC tech to starting his own company, facing challenges during the 2009 recession, and ultimately finding success through implementing the Entrepreneurial Operating System (EOS) from the book Traction. He discusses the importance of building a strong team culture, learning business fundamentals before going solo, and how local services ads helped him grow. Justin emphasizes that success in the HVAC business requires more than technical skills - it demands understanding leadership, financial management through systems like Profit First, and putting customer needs first. His key advice for aspiring HVAC company owners includes getting business education while working for others, saving seed money, and focusing on existing equipment service rather than just new construction.

Chapter Timestamps:

0:00 - Building Teams for Business Growth

0:52 - Introduction to Justin Brown and SureTech

2:00 - Justin's 30-Year HVAC Journey

4:00 - Church Camp Career Detour

5:00 - Partnership and Phone Number Acquisition

7:00 - Google Local Services Ads Experience

9:00 - Word of Mouth Marketing Strategy

12:00 - Managing Money and Cash Flow

14:00 - Implementing EOS Weekly Meetings

16:00 - Core Values and Tough Decisions

20:00 - Learning from Industry Experience

24:00 - Building the Right Foundation

26:00 - Second Opinion Marketing Strategy

29:00 - Profit First Money Management

32:00 - Leadership Through Collaboration

35:00 - Women in HVAC Industry

38:00 - Contact Information and Advice

HVAC Growth Strategies That Work

Fri, 04 Jul 2025 09:00:00 -0400

The episode of the Job Calls Podcast, Adam Loveridge sits down with Anthon Mecham from Authority Heating & Cooling to discuss their remarkable journey from a small new construction company to a thriving HVAC business targeting 10% market share in Utah County. Anthon shares how implementing core values of honesty and integrity, combined with strategic hvac marketing initiatives including vehicle wraps, billboards, and TV commercials, helped transform their home services business from unmarked vans to a recognized household name. The conversation explores crucial hvac growth strategies, the importance of retention marketing and customer lifetime value, their experience with Service Titan software, and how joining Praxis University provided the hvac coaching needed to scale from 7 million to nearly 9 million in revenue while maintaining their commitment to treating every customer like family.

Guest: Anthon Mecham, Authority Heating & Cooling, LLC

0:00 - Customer Retention Philosophy

0:14 - Business Purpose and Core Values

0:33 - Introduction and Company Background

1:15 - Authority Heating Origins Story

2:30 - Current Business Scale

3:15 - New Construction vs Service Work

5:00 - Hiring and Training Strategies

6:30 - Marketing Evolution Journey

8:00 - Vehicle Wrap Impact

10:00 - Multi-Channel Marketing Approach

12:00 - Google Reviews Strategy

14:30 - Local Search Rankings

17:00 - Brand Recognition Growth

19:00 - Offline Marketing Effects

21:30 - Business Transformation Story

23:00 - Praxis University Coaching

25:30 - Service Department Development

27:00 - KPI Implementation

29:00 - Transparency Pricing Model

31:00 - Inventory Management System

33:00 - Organizational Structure Development

35:00 - Core Values Creation

37:00 - Customer Trust Building

40:00 - Market Share Goals

42:00 - Competing with Private Equity

44:00 - Exit Strategy Considerations

47:00 - Advice for New Contractors

How Ashley Stroud Built a $5M Plumbing Empire

Fri, 20 Jun 2025 09:00:00 -0400

Adam Loveridge JOB CALLS EP. 21:How Ashley Stroud Built a $5M Plumbing Empire: Rebranding Success & Marketing Strategies

The episode of the Job Calls Podcast, Adam Loveridge sits down with Ashley Stroud from Plumbing Outfitters to discuss their remarkable plumbing business growth journey and transformative rebranding success story. Ashley shares how she and her husband Warren built their plumbing company from a single truck operation in 2017 to a thriving business with 29 employees and nearly $5 million in revenue. The conversation dives deep into their strategic rebranding efforts with Lemon Seed Marketing, revealing how investing in strong plumbing company branding led to higher conversion rates, increased average tickets, and better marketing ROI. Ashley provides valuable insights on home services marketing strategies, from transitioning beyond word-of-mouth to implementing radio advertising, social media recruiting, and creative video campaigns that helped establish Plumbing Outfitters as a standout brand in the competitive Austin market.

Chapter Timestamps:

0:00 - Opening & Introduction

3:51 - Starting Plumbing Outfitters

7:11 - Early Growth Challenges

11:17 - Revenue & Growth Targets

14:44 - Marketing Evolution Journey

19:10 - Decision to Rebrand

23:16 - Brand Transformation Details

27:41 - Team Culture Impact

31:29 - Rebrand Timeline Process

35:14 - Future Expansion Plans

38:45 - Marketing Strategy Overview

44:26 - Radio & Video Campaigns

48:13 - Social Media Approach

53:36 - Rebrand Results & ROI

56:42 - Exit Strategy Discussion

57:36 - Advice for Contractors

PE firms can actually HELP your home services company? (This guy proved it)

Mon, 16 Jun 2025 09:00:00 -0400

The episode of the Job Calls Podcast, Adam Loveridge sits down with Chris Gist from Paradise Home Services to discuss his unique success story with private equity acquisition. Chris shares how Paradise Home Services grew from $1.2 million to nearly $6 million in just three years before being acquired by Leap Service Partners, and why this PE-backed transition has been a positive experience for both the company culture and employees. The conversation explores the importance of maintaining company culture during acquisitions, developing leadership through PE resources, and how being selective about your acquirer can lead to successful outcomes in the home services industry.

0:00 - Create Happiness Philosophy

0:40 - Introduction to Job Calls Podcast

1:17 - Welcome Chris Gist

2:39 - Chris's Background Story

4:00 - Paradise Plumbing Origins

5:04 - Company Growth Journey

7:15 - Culture as Growth Catalyst

9:25 - Core Values Discussion

11:48 - Five-Year Exit Strategy

14:52 - Service World Convention

17:17 - Choosing Leap Service Partners

19:45 - Benefits of PE Partnership

22:13 - Rising Leaders Program

25:52 - Marketing Department Support

27:36 - Leadership Development Success

31:07 - Networking with Legacy Owners

33:45 - Acquisition Horror Stories

36:21 - Due Diligence Advice

39:12 - Interviewing PE Firms

42:28 - Culture-First Approach

45:16 - Hawaiian Shirt Uniforms

48:03 - Company Meeting Traditions

50:41 - Contact Information

53:29 - Final Advice

"This Felt Like Giving Up Your Baby" - David Katz's Emotional Heating Business Transformation

Sat, 14 Jun 2025 09:00:00 -0400

How David Katz Transformed Trio Heating: Rebranding, Metrics & Customer Experience

David Katz joins Adam Loveridge on the Job Calls Podcast to share how he built Trio Heating & Air from scratch, revealing the emotional journey of rebranding, the power of customer-first marketing, and why focusing on conversion metrics rather than revenue per truck creates sustainable growth in the HVAC industry.

00:00 - Emotional Rebranding Journey

03:00 - Starting Without HVAC Experience

06:55 - Pacific Air USA Origins

09:40 - Rebranding Challenges

14:17 - The Trio Brand Meaning

17:55 - Performance Metrics Discussion

23:03 - Five-Star Customer Experience

25:49 - Conversion Rate Expectations

32:05 - Average Ticket Importance

38:23 - Revenue Per Truck Myth

44:25 - Marketing Budget Planning

48:54 - Lead Generation Strategies

54:02 - Creative Marketing Approaches

59:04 - Private Equity Considerations

1:04:38 - Company Culture Values

1:08:28 - Supporting the Trades Industry

This HVAC Entrepreneur Skyrocketed to $15M in Just 4 Years: Michael Katz

Thu, 22 May 2025 09:00:00 -0400

Adam Loveridge JOB CALLS EP. 18:How to Grow an HVAC Business from $0 to $15 Million in 4 Years | Michael Katz Interview

The episode of Adam Loveridge: Job Calls Podcast, Michael Katz shares his remarkable journey growing Trio Heating, Air Conditioning and Plumbing from zero industry experience to a $15 million business in just four years. Michael discusses how he studied successful HVAC companies, implemented proven processes, and built a thriving business through customer service excellence, innovative membership programs, and strategic text message marketing campaigns that generate significant revenue during slow seasons in the HVAC industry.

0:00 - Rapid Business Growth

3:45 - Finding Direction in HVAC

7:58 - Starting Without Experience

12:42 - Early Business Challenges

17:38 - Text Message Marketing Success

23:06 - Membership Program Strategy

28:20 - Creating Recurring Revenue

34:55 - Automation and Processes

40:23 - Benefits of Company Size

45:13 - Maintaining Entrepreneurial Drive

50:17 - Vision and Company Culture

55:04 - Long-Term Business Goals

1:00:16 - Private Equity Considerations

Jobcalls:

Visit https://jobcalls.com/ for more

Socials:

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

How Home Service Contractors Can Build Powerful Referral Partnerships with Inspection Companies

Thu, 15 May 2025 09:00:00 -0400

The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.

00:00:00 - Home Inspection Volume

00:02:57 - About Alpine Building Performance

00:05:42 - Content Marketing for Inspectors

00:10:58 - Referral Partnerships Strategy

00:15:13 - Benefits of Inspector Referrals

00:20:28 - What Inspectors Look For

00:27:06 - Value of Educational Lunch & Learns

00:34:08 - ROI of Referral Marketing

00:39:35 - Three-Way Text Introductions

00:42:59 - Modern Homeowner Expectations

00:48:54 - Spectora Software Integration

00:55:18 - Reaching Out to Alpine Building

The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

Sat, 10 May 2025 09:00:00 -0400

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

The episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional customer service.

Episode Timestamps:

0:00 - Employee Success Philosophy

3:03 - Jim's Background in HVAC

6:06 - Starting Freedom Air Conditioning

9:08 - Marketing Through Customer Service

12:21 - Core Values and Culture

15:40 - Jim's Personal Journey

20:17 - Leadership as Lion and Lamb

25:26 - Private Equity Impact

29:18 - Revenue Growth Through People

33:21 - Modeling Leadership Behavior

37:27 - Sustainable Business Growth

How to Create a Powerful Brand Identity: Marketing Strategies for Home Service Businesses

Fri, 11 Apr 2025 09:00:00 -0400

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.

Timestamp:

0:00 - Brand story and identity importance

3:07 - Crystal's background in HVAC marketing

10:08 - Branding beyond just logos

14:42 - Investment costs for rebranding

19:19 - Brand lift and recognition metrics

24:55 - Implementing a successful rebrand

30:19 - Avoiding committee decision paralysis

34:50 - Rebranding for business acquisition

39:35 - Marketing consistency as the key

Jobcalls:

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How to Protect Your Business's Online Reputation in 2025

Mon, 03 Mar 2025 09:00:00 -0400

The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.

Timestamp:

00:00 - Intro and Recent Google Review Crisis

02:45 - Impact of Lost Reviews on Business

05:30 - Multi-Platform Review Strategy

08:15 - First-Party Review Collection

11:20 - Future of Review Management

14:45 - Video Reviews and AI Verification

17:30 - Building Brand Presence Across Platforms

19:30 - Closing Thoughts on Marketing Ownership

How to Sell Your HVAC or Plumbing Business: Maximizing Value with Remington Curtis

Fri, 31 Jan 2025 09:00:00 -0400

The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies.

Timestamp:

0:00 - Introduction and background

3:01 - What is a business broker?

5:19 - Common landmines in selling

9:50 - Key financial metrics

14:19 - Typical valuation multiples

20:15 - Deal structures and earnouts

29:20 - Timing considerations for selling

35:46 - Process and timeline for selling

41:53 - Resources for business owners

The Power of Digital Presence: How to Convert Ads into Sales

Tue, 21 Jan 2025 09:00:00 -0400

The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth.

Timestamp:

00:00 - Introduction to Marketing Ecosystem

03:41 - Importance of Digital Presence

09:55 - Google Ads vs Local Services Ads

15:25 - Retargeting Strategies

20:59 - CTV Advertising Benefits

25:47 - Brand Traffic and SEO Impact

29:17 - Comprehensive Marketing Strategy

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How to Plan for 2025: A 7-Step Process for Home Service Business Growth

Mon, 23 Dec 2024 15:30:00 -0400

Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners.

Timestamp:

0:00 - Introduction and Importance of Planning

3:01 - Financial and Profitability Review

15:55 - Lead Generation and Marketing Review

27:15 - SWOT Analysis for Business

37:41 - Goal Setting for the New Year

40:29 - Team Alignment and Communication

33:54 - Personal Leadership Reflection

40:55 - Documenting and Sharing the Plan

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How to Handle Scope Creep and Client Management in Home Services

Mon, 16 Dec 2024 09:00:00 -0400

The Job Calls Podcast Episode 9, Adam Loveridge discusses the importance of client management and handling scope creep in home services. He shares a personal story about a kitchen remodel project and emphasizes the significance of understanding client pain points, managing expectations, and delivering excellent service. Adam highlights how effectively addressing client concerns can lead to increased referrals, positive reviews, and business growth in the home services industry.

Timestamp:

0:00 - Introduction and client referrals

0:42 - Kitchen remodel project story

3:39 - Handling client expectations

6:18 - Understanding client pain points

9:34 - Making client priorities your own

11:33 - Closing remarks and podcast info

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Inside the Plumbing Industry: Interview with Court Lundberg of Rare Breed Plumbing

Thu, 05 Dec 2024 09:00:00 -0400

The Job Calls podcast episode 8, Adam Loveridge talks with Court Lundberg, owner of Rare Breed Plumbing, about marketing strategies and business growth in the plumbing industry. Court shares insights on rebranding his company, leveraging digital marketing tactics like SEO and PPC, and his perspective on private equity acquisitions in home services. The conversation covers practical tips for contractors looking to expand their businesses while maintaining quality service and company culture.

Timestamp:

0:00 - Introduction and background

3:15 - Starting Rare Breed Plumbing

6:15 - Unique selling proposition

10:15 - Marketing strategies and growth

15:45 - SEO and digital marketing|

23:45 - Local Service Ads (LSA)

31:15 - Auditing marketing performance

40:15 - Private equity in home services

49:15 - Court's business philosophy

53:15 - Advice for new contractors

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The New SEO Rules for 2025

Sat, 09 Nov 2024 09:00:00 -0400

In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment.

Timestamp:

0:00 - Introduction and SEO Evolution

3:05 - Helpful Content Update Explained

6:28 - Entity-Centric SEO Approach

10:23 - Link Building Strategies for 2025

15:35 - Local SEO Importance

20:37 - Future SEO Trends and Adaptation

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How To Avoid Getting Scammed By Marketers

Mon, 04 Nov 2024 09:00:00 -0400

The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.

Timestamp:

00:00 - Introduction and topic overview

03:39 - Signs of a poor marketing agency

07:38 - Key questions to ask agencies

12:13 - Understanding cost per lead

15:43 - Importance of agency guarantees

20:17 - Benefits of niche-focused agencies

24:55 - Industry expertise and staying current

29:32 - Conclusion and call to action

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How to Sell Your Plumbing Business: Insights from a Successful Acquisition

Wed, 23 Oct 2024 09:00:00 -0400

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.

Timestamp:

00:00 - Introduction and Background

05:29 - Challenges in Acquisitions

10:40 - Company Culture and Values

15:38 - Employee Development and Retention

20:11 - Private Equity Experiences

25:05 - Family Business Succession

30:15 - Financial Management Importance

35:29 - Leadership and Vision

40:39 - Advice for Selling a Business

45:54 - Networking and Continuous Learning

50:54 - Final Thoughts and Recap

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Sustainable Cash Flow for Home Services and Beat Seasonal Slumps with Smart Marketing

Mon, 14 Oct 2024 09:00:00 -0400

The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.

Timestamps:

0:00 - Intro and Overview

3:03 - Importance of Planning Ahead

6:03 - Customer Database Strategies

10:14 - Google Business Profile Tips

13:43 - Seasonal Offers for Plumbers

15:57 - Remodeling Project Ideas

18:13 - Closing and Newsletter Signup

How Home Service Companies Are Messing Up Their Google Business Profile

Mon, 07 Oct 2024 09:00:00 -0400

The Job Calls Podcast Episode 3

The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads.

Chapter Timestamps:

0:00 - Introduction

3:01 - What is Google Business Profile

6:26 - Service Area Listings vs Physical Address

10:59 - Price Shoppers vs Service Shoppers

15:51 - Optimizing Your GBP Categories

20:41 - Optimizing Services and Products

24:02 - The Importance of Reviews

30:29 - Posting on GBP Regularly

35:45 - Recap and Conclusion

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The Importance Of Alignment In Business And Personal Life

Wed, 02 Oct 2024 09:00:00 -0400

The Adam Loveridge: Job Calls Podcast, Adam talks about the importance of alignment in business and personal life. He shares a personal story of letting go of a fractional CMO role that was causing stress and misalignment, and how this decision opened up new opportunities aligned with his goals and strengths. Adam discusses the benefits of pivoting when things aren't working, especially in challenging economic times for home services contractors. He emphasizes the need for businesses to adapt their strategies, such as offering more affordable options like cabinet refacing instead of full replacements, to attract customers in a tighter market. The episode provides valuable insights on business growth tips and home services marketing strategies during economic downturns.

0:00 - Intro And Alignment Theme

3:26 - Personal Story Of Letting Go

7:17 - Pivoting In Business

10:31 - Marketing Strategies For Contractors

15:22 - Adapting To Economic Changes

19:35 - Closing Thoughts And Call To Action

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Adam Loveridge JOB CALLS EP.1: How to Dominate Google as a Contractor and Grow Your Business with SEO

Mon, 09 Sep 2024 20:00:00 -0400

The Job Calls Podcast, Adam Loveridge talks about the power of search engine optimization (SEO) for contractors and home services businesses. He shares his background in real estate marketing and how he discovered the effectiveness of SEO during the 2008 recession. Adam emphasizes that Google is still king for generating leads, with SEO providing the best return on investment compared to paid ads. He explains how dominating search results can help contractors become the top brand in their market, attract talent, and scale their business confidently. The episode provides insights on digital marketing strategies to grow contracting businesses in today's economic climate.

0:44 - Introduction to podcast and host

5:57 - Adam's background in real estate marketing

10:15 - Why Google is still king for lead generation

15:38 - The power of SEO for contractors

20:35 - How SEO helps with scaling and hiring

25:49 - Building a brand through Google dominance

31:18 - Upcoming episode preview on 2024 Google changes

34:56 - Closing remarks and call to subscribe

Visit https://jobcalls.com/ for more

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