How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

#50 Webinar Statistics 2026: The Ultimate Benchmark Report

Thu, 11 Jun 2026 05:00:00 -0400

What if the real issue isn’t your webinar… but the numbers you’re judging it against?

Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt.

But sometimes nothing is actually broken. The benchmarks are just outdated.

In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t.

In this episode, you’ll discover:

What a GOOD webinar attendance benchmark looks like in 2026
The real difference between warm and cold webinar show-up rates
Why most webinars lose viewers early
How engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#49 Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business?

Thu, 04 Jun 2026 05:00:00 -0400

A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars.

We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format.

Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial.

Same audience. Same offer. Different format.

Here's the thing most people get completely wrong — they treat "webinar" like it's one thing. Like a live webinar and a recorded webinar are basically the same tool with a slightly different wrapper.

They're not. They're built for completely different jobs. And using the wrong one is exactly why businesses end up with empty Zoom rooms, wasted ad spend, and a show-up rate that makes them want to cry.

There are two distinct webinar formats every business owner needs to understand — the full-length live webinar and the Sprint Webinar — and knowing which one to use could completely change how your funnel performs.

Here's what you'll discover:

Why a webinar is NOT just "a webinar" — and the expensive mistake most businesses make when they copy what everyone else in their niche is doing
When a full-length live webinar is the right tool (and the exact price range where it converts most effectively straight from the room)
What the Sprint Webinar is, how it runs 24/7 without you going live every week, and why it's generating up to 84% show-up rates
The 2 simple questions that instantly reveal which format is right for YOUR business right now — no guesswork required
The real client results: a property investing business that grew 2.5x in 3 years, and a SaaS company that slashed its cost per trial by 80% — just by matching the right format to the right goal

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#48 The 3-Layer Headline Stack That Gets More Webinar Sign-Ups

Fri, 29 May 2026 05:00:00 -0400

Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.

Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.

Makes total sense to the person writing it. Zero sense to the person reading it.

Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act.

So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello.

This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design.

In this episode, you'll discover:

Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)
The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity Effect
The bullet point mistake that hands readers a reason NOT to register - and how to fix it
What to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)
The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#47 The Three Zone Webinar Funnel: 6x ROAS Without Changing Your Ads

Thu, 14 May 2026 05:00:00 -0400

He ran webinars every single week — and lost money every single time.

Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.

They didn't.

Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.

If you're running webinars and wondering why the numbers don't add up, this one's for you.

In this episode, you'll discover:

Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solid
The pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)
The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to say
The 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitor
Zone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#46 4 Webinar Lead Gen Strategies That Actually Work in 2026

Thu, 07 May 2026 05:00:00 -0400

Your prospect now has a free coach in their pocket.

It’s called ChatGPT.

And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.

Wild, right?

But that’s the world we’re marketing in now.

So if your webinar funnel still looks like this…

Ad → landing page → webinar → pray someone books a call…

Then you’re probably burning more money than you need to.

Because the old webinar playbook isn’t dead.

But it definitely needs a serious upgrade.

Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you.

You’ll discover:

Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL up
How the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failure
Why Blitzvertising helps you find the winning message before wasting time and money on fancy video creatives
How the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%
How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#45 7 Ways to Make More Money From Your Existing Webinar Funnel

Thu, 30 Apr 2026 05:00:00 -0400

Most coaches running webinars are making about half of what they could be.

And their ads have nothing to do with it.

Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.

Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.

In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.

Here's what you'll discover:

How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.
The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable system
Why most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinar
The "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on ads
A cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#44 How to Advertise a Webinar: The 4-Part System for Scaling Paid Traffic

Thu, 16 Apr 2026 05:00:00 -0400

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.

Sound familiar?

So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.

Spoiler: the grass was the same shade of brown.

Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.

Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.

In this episode, you'll learn:

The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)
Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)
Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)
Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first hello
Component #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)
The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact system

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#43 How to Fill Your Webinar Without Burning Your Email List

Wed, 08 Apr 2026 05:00:00 -0400

Your audience isn't tired of your webinar.

They're tired of seeing it the same way. Over and over again.

There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.

(We've all been there. Don't be ashamed.)

The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.

The real problem? You're relying on too few channels. And using them wrong.

In this episode, you'll discover:

The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no begging
What "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own list
How to retarget people who've already engaged with your content — without spending a single cent on ads
The list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcast
The 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivion

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#42 4 Pillars To Actually Make Money From Webinars

Thu, 02 Apr 2026 04:00:00 -0400

100 people sign up for your webinar.

By the time you go live, 70 of them have already ghosted you.

(And no, they didn't "forget." They just didn't care enough to show up.)

So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.

Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.

But the real problem? Your webinar system has a leak. Actually, it probably has three.

This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.

In this episode, you'll learn:

The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)
A dead-simple topic formula that makes people feel stupid for NOT registering
Why most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%
How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)
The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a list

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Watch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-

#41 Case Study: How We Slashed Ad Costs by 73% by Asking One Weird Question

Mon, 02 Feb 2026 05:00:00 -0400

Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."

And that one sentence cut our client's cost per lead from $60 to $16.

Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.

That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.

In this episode, you'll learn:

Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignore
How to "enter existing conversations" so you're capturing demand instead of creating it
The shortcut to instant trust that most marketers completely overlook
Why the best ad ideas are often hiding in plain sight — and how to spot them

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#40 The Webinar Marketing 2026 Profit Playbook: 7 Strategies To Make Your Webinars Profitable Again

Mon, 19 Jan 2026 05:00:00 -0400

74% of people don't trust you.

Ouch.

According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.

But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.

You just need to play by a different set of rules.

In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026.

Here's what you'll walk away with:

Why selling information is dead (and what to sell instead if you want to stay relevant)
The "anti-pitch positioning" that actually makes people trust you MORE
How the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)
Why Meta is now rewarding creative ads, and how to use that to crush your competition
The secret to standing out when everyone has a "blueprint," "framework," or "matrix"

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#39 The Funnel Multiplier System: How to Build Multiple Profit Streams That Work Together

Sat, 10 Jan 2026 05:00:00 -0400

If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads…

… You're one ad algorithm change away from disaster.

That's why I developed the Funnel Multiplier System

Instead of placing all your eggs in one basket and praying nothing breaks…

… This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem.

You'll learn:

Why relying on a single funnel actually LIMITS your business
How different funnels ‘capture’ customers at different awareness levels
The "omnipresence effect" that makes prospects think you're WAY bigger than you are
How one client layers multiple funnels to create ENDLESS sales opportunities

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#38 How to 3X Your Webinar Profits Without Spending More on Ads (The Avengers Way)

Sat, 03 Jan 2026 05:00:00 -0400

So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame.

Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right?

Well, you COULD grow fat and lazy like Thor did…

OR you could dive right back into things and FINISH what you started.

In this episode I’ll show you how to take your webinar and BOOST its profits.

WITHOUT spending more money on ads.

We've taken clients from 2X ROAS to 6X ROAS without adding a single dollar to their ad budget this way… and honestly, there’s no ‘trick’ or ‘magic’ involved here.

Just good old-fashioned techniques most people (and most agencies…) are too lazy to implement.

In this episode, you'll discover:

The Three Rings of Profit — buyers, fence sitters, and no-shows (and why ignoring any of them is like leaving cash in your couch cushions)
A 7-part follow-up stack that does the heavy lifting while you sleep
How AI bots can close sales like Jarvis running Tony Stark's empire
Why your email list is a business asset — and what happens if you just nurture, nurture, nurture without ever making offers (spoiler: I made this mistake, don't be like me)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#37 Perpetual Profit Engine – Part 3 (The Psychology Stack for Webinar Show-Ups)

Fri, 26 Dec 2025 05:00:00 -0400

What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head?

And you DON’T need to resort to an elaborate and risky crime to do it?

That’s exactly what we can achieve…

With emails.

Believe it or not, there’s a lot of psychological tricks you can pull off with just emails.

And these could result in some massive results – like making more people want to attend your webinars or buy your offer…

In part 3 of the Perpetual Profit Engine, you’ll discover:

The 4 email types you need before any webinar (and the psychology behind each)
Why being "afraid to send too many emails" is killing your show-up rates
How to use open loops that make people's brains NEED to attend
The ONE critical webinar mistake that tanks your sales

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#36 Perpetual Profit Engine – Part 2 (The Traffic Certainty Principles)

Fri, 19 Dec 2025 05:00:00 -0400

Your ads are gladiators.

Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.

The problem? You're sending your gladiators into battle with rusty swords and zero training.

In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.)

I also use a lot of Gladiator references because I love that movie. You've been warned.

In this episode, you'll discover:

The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)
Why launching 20+ ad variations at once is smarter than "testing" one ad at a time
The "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire it
How to create a "quantum leap" in results by beating your own best-performing ads
Landing page elements that can drop your ad costs by 10% or more (most people completely ignore this)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#35 Perpetual Profit Engine – Part 1 (10 Protocols for Predictable Business Growth)

Fri, 12 Dec 2025 05:00:00 -0400

Most coaches and course creators don't have a revenue problem.

They have a system problem.

They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks.

But hope isn't a strategy.

And random marketing doesn't scale.

That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine.

Think of it as the ultimate cheat code for building a client acquisition machine that runs predictably, month after month.

In this first episode, you'll discover:

The #1 reason most high-ticket businesses stay stuck (hint: it's not your offer, your skills, or your mindset)
10 non-negotiable protocols that turn a "hope and pray" webinar into a profit-printing system
Why focusing too much on your webinar content might actually be killing your conversions
The simple thank-you page tweak that transforms cold prospects into paying customers before they even attend your event
How one client used this exact system to generate 6,000+ leads at a 5.44x return on ad spend

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#34 The 2026 Coach Marketing Blueprint: How To Get Clients 3X Faster With Multi-Funnel Systems

Sat, 06 Dec 2025 05:00:00 -0400

2026 is going to be BRUTAL for coaches.

The reason?

They’re facing headwinds that didn’t exist just two years ago.

Like people replacing their coaches with ChatGPT.

But here’s the good news: there’s a NEW marketing system that actually works in this landscape.

One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irrelevant once prospects enter your ecosystem.

In this episode, you'll discover:

The 5 headwinds killing coaching businesses in 2026 (and why your old funnel can't survive them)
Why relying solely on Facebook Ads is a great way to destroy your cashflow
Why a "Mini Course funnel" can help you build trust FAST
How to structure a monthly event that turns fence-sitters into buyers
A sneak peek at Radical Marketing’s multi-funnel system

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#33 5 Lessons From “The Godfather” That DOUBLED Our Number Of Clients

Thu, 27 Nov 2025 05:00:00 -0400

Don Vito Corleone was one of the most ruthless criminal masterminds in fiction.

He also would’ve made a killing as a marketer.

How do we know?

Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days.

You could say we gave them “an offer they couldn’t refuse”…

(Nothing illegal, of course!)

In this episode, you’ll learn:

Why no matter how good your marketing is, the OFFER is king
Who your REAL enemies are (hint: it’s not always your competitors)
The ONE lifeline that all businesses (even the most powerful ones) need
How to win by setting an ‘Impossible Goal’ and getting your ‘hands dirty’

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#32 Webinar Case Study: How We Got 84% Show-Up Rate

Fri, 21 Nov 2025 05:00:00 -0400

Most people would be thrilled to hit 40% on their webinar attendance rate.

With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar.

Learn how we did it in today’s episode!

You'll discover:

How AI does powerful market research that used to take WEEKS – in just hours
The PBH Test that tells us what gets clicks BEFORE we spend our full ad budget
Why Sprint Webinars are CRUSHING the competition (while being a LOT easier to run)

Learn more about Sprint Webinars here: https://www.radical-marketing.com/sprint-webinar/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#31 B2B Lead Generation: 6 “Oldschool” Strategies That ACTUALLY Get You Clients In 2025

Fri, 14 Nov 2025 05:00:00 -0400

Tired of hearing that B2B lead gen is dead?

Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.

Here’s the truth: most people give up way too soon or just follow the same tired scripts.

In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.

In this episode, I'm pulling back the curtain on the exact B2B lead generation strategies we use at Radical Marketing—and for our clients—to keep the pipeline full.

You'll discover:

Why cold email isn't dead, and the one tool we use to get a positive reply almost every single day
The anti-pitch approach that actually starts conversations (instead of getting you blocked)
How LLMs (like ChatGPT) are driving 30% of our agency's leads
Other strategies that most B2B businesses don’t do anymore that STILL get you top results

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#30 Is Facebook's Andromeda Update Secretly GOOD For Ads?

Fri, 07 Nov 2025 05:00:00 -0400

Right now, most marketers and businesses are scratching their heads wondering why their ad costs are all over the place.

That’s all thanks to the new Andromeda update by Meta.

So how the heck are we getting 70% CHEAPER sign-ups for our clients?

Check out what we did on today’s episode, where you’ll also learn:

The ONE audience sizing trick that turned a 25% cost reduction into a 70% slash
Why your "100 ad variations" are actually being treated as ONE ad by Facebook... (and why that’s bad for you)
How to structure your ad hooks so Andromeda actually sees them as different
How to make Andromeda work FOR you (instead of letting it spank your ad accounts)

This update could be the best thing that's happened to creative marketers in years.

So don’t miss out on leveraging it for YOUR ads!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#29 My Mission to Help 1000 Businesses Double Their Revenue (And the 6 Values That Make It Happen)

Thu, 30 Oct 2025 05:00:00 -0400

90% of businesses fail.

I learned this the HARD way when I lost EVERYTHING in 2009.

Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.

But rock bottom has a way of teaching you things success never could.

That painful experience became the foundation of Radical Marketing's mission to help 1000 businesses double their revenues in our lifetime. Because I know firsthand what it feels like when your business crumbles and takes everything with it.

In this raw episode, I'm pulling back the curtain on the six values that transformed us from startup into one of the most sought-after agencies for filling virtual events.

Here's what you'll discover:

The devastating property crash that almost drove me to bankruptcy (and what it taught me)
The reason I let my team spend 3 hours a week doing something that’s NOT part of their job
Why "Extreme Ownership" can save your butt when pressure hits
The one value that separates teams who win from teams who quit

And look, these aren't just business values. They work in your personal life too.

Because at the end of the day? Business is just life with money attached.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#28 Shorter Webinar = 6-Figure Sales? 💰

Fri, 24 Oct 2025 05:00:00 -0400

What if the thing killing your webinar sales isn't your offer, your price, or even your presentation?

What if it's just asking for too much, too soon?

We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop.

And that's just half the story.

In this episode, you'll discover:

The exact funnel structure we used to turn a struggling 2-day webinar into a 6-figure payday
Why longer webinars often struggle to get results (especially if it’s a target market that’s busy 24/7)
The "beat the control" strategy we use to squeeze more performance out of winning ads

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#27 What I wish I knew before starting my 3 businesses... (Lessons from 25+ years of entrepreneurship)

Fri, 17 Oct 2025 05:00:00 -0400

Before the age of 40 I’d already lost everything.

TWICE.

First time was when my property business went t*ts up due to the 2008 financial crisis…

Second time when Jeff Bezos screwed my publishing company over…

But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.

The lessons I’ve learned ultimately helped me build my dream agency today.

But if I were to go back in time, these are the things I would’ve done differently.

In this episode you’ll learn:

The rookie mistake that cost me MILLIONS in my first business
Why having the "right" people matters more than having the "best" people
What kept me going even after losing everything (twice)
The ONE question you should ask yourself before starting ANY business

…and much, much more (this is 25+ years of experience + valuable lessons packed into one episode).

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#26 How a Singaporean Tuition Center Got 2.5X ROAS (and Why Most Education Businesses Are Doing It Wrong)

Fri, 10 Oct 2025 05:00:00 -0400

Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?

With 24 enrollments?

And a 2.5X return on ad spend?

You'd probably want to know how they pulled it off, right?

But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.

It worked because they understood something most education businesses completely miss.

See, when you're selling to stressed-out Singaporean parents whose kids are drowning in practice papers but still not seeing results, you can't just slap up an ad that says "sign up for our tuition program."

That's boring. Generic. And frankly? A little tone-deaf.

You need to speak to the REAL pain. The anxiety. The helplessness. The feeling that they're somehow failing their child despite doing everything right.

And then? You need to offer them clarity instead of more chaos.

In this episode, I break down exactly what we did for this client and why it worked so damn well.

You'll discover:

Why leading with value (instead of immediately selling) is the secret weapon most education businesses ignore
The exact 3-day crash course structure that got these results... and why "no replays, no recordings" actually INCREASES attendance
How to write ad copy that makes your target audience feel seen and understood (without being manipulative)
The difference between vague promises like "improve your grades" and specific ones like "salvage 10-15 marks with the AIC strategy"
Why understanding emotions is more powerful than hitting people with logic bombs

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#25 6 marketing beliefs you should avoid like the plague… (unless you love losing money)

Thu, 02 Oct 2025 05:00:00 -0400

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?

‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.

After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.

You'll discover:

Why ‘fixed fees’ are a recipe for disaster in the marketing world
The things you should NEVER half-ass on if you want successful, profitable ads
Which ‘vanity metrics’ peddled by agencies are actually BS (and a money sink!)
The no.1 thing both businesses and agencies do that kills growth

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#24 How One Tiny Landing Page Tweak Nearly Tripled Our Client's Webinar Leads

Fri, 26 Sep 2025 05:00:00 -0400

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?

Here's the thing most marketers get dead wrong.

They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.

But then they send all that traffic to a landing page that completely ignores what made people click in the first place.

It's like inviting someone to a barbecue and serving them sushi when they show up.

In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.

And before you think this was some complex funnel surgery that required a PhD in conversion optimization...

Nope.

The fix was so basic it almost felt like we were cheating.

You'll discover:

The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)
Why our client's "decent" landing page was actually sabotaging his best-performing ads
The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7X

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#23 How a Random Cat Saved Our Dying Facebook Campaign

Fri, 19 Sep 2025 05:00:00 -0400

Ever had an ad campaign that was bleeding money faster than a punctured water balloon?

We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.

But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)

This episode is about one simple psychological trick that turned our worst-performing campaign into a money-printing machine. And it all started when our ads manager had what she calls "a moment of beautiful insanity."

Here's what you'll discover:

• Why most Facebook ads fail (hint: they all look exactly the same)

• The "Pattern Interrupt" technique that stops people mid-scroll • How we used cultural insights to slash our cost per lead and boost sales

• The difference between being weird for attention vs. being strategically different

• Why your messaging still needs to be solid before you get creative with visuals

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#22 3 Things You Need to Write a Good Email Newsletter (That Actually Makes Money)

Fri, 29 Aug 2025 05:00:00 -0400

"If someone says email is dead, what they really mean is my emails suck."

Harsh? Maybe. True? Absolutely.

With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.

While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.

But here's the catch: You can't just slap some words together, ask people to buy your stuff, and expect them to whip out their credit cards.

In this episode, you'll discover:

The three non-negotiable elements that separate newsletters people delete from newsletters people actually read (and buy from)
Why that "friendly neighbor with food" approach beats aggressive sales pitches every single time
The incredible comeback story of a property investor who went from millions in debt and standing on a bridge ready to end it all... to becoming richer than he ever was (and how his personal story became his secret weapon)
The two parts of every email that get read the most (hint: one of them isn't what you think)
Why consistency matters more than perfection when building trust with your audience

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#21 How ONE email got us 200+ sign-ups and $5K in sales…

Thu, 21 Aug 2025 05:00:00 -0400

It still amazes me that SO many people DON’T use emails for their marketing…

Or they think that it’s ‘dead’ in 2025.

Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!

Check it out on today’s podcast.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#20 How We Got CPL Down to $0.97 With This One Targeting Tweak

Wed, 13 Aug 2025 05:00:00 -0400

We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.

Then we had ONE conversation that changed everything.

One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridiculous.

The crazy part? We could have tried this approach months ago. It was hiding in plain sight the whole time.

If you're running ads for any business where the person who pays isn't necessarily the person who uses the product or service... you're gonna want to hear this.

Because sometimes the smartest marketing move is also the most obvious one.

What targeting tweak helped us slash costs by over 50%? Listen now to find out!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#19 How to Fix a Broken Webinar (Case Study For Real Estate/Property Investment Niche)

Mon, 28 Jul 2025 05:00:00 -0400

Imagine pitching a great business idea to a room filled with 100 people...

…and only SIX of them end up booking a call with you.

Ouch…

That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.

So we rolled up our sleeves and helped him restructure his entire webinar approach.

The results?

From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌

Here’s how we did it.

In this episode, you'll discover:

The power of incorporating a short, but powerful personal story into your webinar
One mistake that many webinar speakers make (that tanks their closing rates)
How to use the Q&A sesh to squash objections and boost conversion
Why having too many offers can actually backfire on sales

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#18 How One Simple Audience Tweak Boosted Our Webinar Conversions (Case Study)

Mon, 21 Jul 2025 05:00:00 -0400

What if there was only ONE thing preventing your webinar from being profitable?

And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?

That’s kinda what happened with one of our clients, a public speaking coach.

His first webinar tried tapping into the sexy “professional speaker” market…

But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.

In this episode, you’ll learn:

The 250X market opportunity hiding in plain sight…
Why your webinar chat box might contain the secret to doubling your conversions
How to spot when you're fishing in the wrong pond (& when to pivot)
The ‘counterintuitive’ pricing strategy that actually INCREASED our close rate

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#17 SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)

Thu, 10 Jul 2025 05:00:00 -0400

Ever thought about crushing your SaaS sales with Webinars?

Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.

Fair bit of warning though…

It’s got the good, the bad, and the ugly… 🫣

Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!

So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those sales faster, this episode is for you.

You’ll learn:

What worked: Our strategy for cutting CPL from $11 to $5.5
The best funnel that helped us achieve 28% webinar show-up rate
Why influencer marketing doesn't guarantee smooth sailing
Silly mistakes to avoid (that could tank an entire campaign)

Plus… a horrifying revelation at the very end of the episode…

(Don’t say I didn’t warn you!)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#16 7 Digital Marketing Strategies to Grow Your Business Faster

Fri, 07 Feb 2025 05:00:00 -0400

Having sleepless nights just thinking of ways to effectively grow your business?

In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.

You’ll learn:

How to ATTRACT people with a lead magnet
Why VSLs can help you build trust and authority
How to engage with your email subscribers (and get them to remember you!)
…and other practical ways to build your brand… while filling your bank accounts

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales !

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!

Wed, 05 Feb 2025 05:00:00 -0400

Ever had to promote a live event on short notice and a shoestring budget?

Chances are, it’s gonna suck.

Good news is that it’s possible to turn things around with laser-focused marketing.

With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.

You’ll discover:

The one ‘attraction’ that can make participants beg you to take their money
How we used local buzz to turn our client’s event into a must-attend
What types of partnerships we tapped into that got us free advertising
The strategy to sell tickets 10x faster to this event

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#14 How to Overcome Setbacks as a Marketer

Mon, 03 Feb 2025 05:00:00 -0400

So they say 9 out of 10 marketing campaigns fail.

And 95% of businesses fail in the first 10 years.

One thing I’ve learnt being in business for over 20 years is that…

… Setbacks are a normal part of it.

The difference is whether it breaks you… or makes you.

In this episode, you’ll learn about:

How legends from the 80s used to do things (and why modern marketers are lucky!)
What I do when I have a failed campaign
My big 4 setbacks in my business journey… and how I overcame them

If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#13 Case Study: How to Get Consistently Good Returns on Your Webinars

Fri, 31 Jan 2025 05:00:00 -0400

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.

But to have your webinars consistently be profitable?

Now that’s a different story.

That’s why this case study is important…

It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.

So if you want to learn the following:

How changing the core message can skyrocket your ad’s effectiveness
Why you need to create and test several different ads to boost ROAS
What to do when you have winning ads – do you keep them, or tweak them?

Then tune into today’s special case study episode of Founders Go Naked.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#12 How to Build a High-Ticket Challenge Funnel that Converts

Wed, 29 Jan 2025 05:00:00 -0400

People are wired to win.

That’s why the Challenge Funnel is so powerful…

It taps into a primal desire to prove ourselves.

By giving participants small wins each day, you make them believe that they can achieve great things with your solution.

More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.

That’s why challenges are so effective for selling high ticket offers.

This episode, I’ll show you how to build the perfect Challenge Funnel…

You will learn:

How to retarget your leads so they stay engaged with you
Why an optional ‘premium experience’ gives you the best quality leads
How to engineer a multi-day challenge that wins your participants’ trust
How small wins lead to BIG outcomes (for you and the participants!)

This funnel gets fantastic results if you do it right – so don’t miss out!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#11 How to Construct a VSL Funnel for High Ticket Offers

Mon, 27 Jan 2025 05:00:00 -0400

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.

I remember running a VSL funnel for my publishing business back in 2009

And it worked tremendously to help me build a high 6-Figure business.

If you are a coach or expert and want to get your own VSL funnel build.

Then you don’t want to miss this podcast because we’re covering:

How to VSLs build trust and authority which is the #1 ingredient for high ticket sales
Why building empathy is important and how to do it
How to create an offer that people will say yes to
The ‘must have’ components in your VSL funnel

We even use it ourselves for our own business – so we KNOW it works!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#10 Why Cheap Cost Per Lead Could be Killing Your Business

Fri, 24 Jan 2025 05:00:00 -0400

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?

Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.

In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:

Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)
How to zero in on people who actually want to buy your stuff
How to write “winning messages” for your target audience
Simple ad setting tweaks to get more Return on Ad Spend (ROAS)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#9 Creating a Winning Webinar Presentation

Wed, 22 Jan 2025 05:00:00 -0400

My client was confused why his webinars weren’t bringing in the sales.

Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.

Question is - are you making the same mistakes like this client of mine?

Here’s the good news:

I review his entire Webinar and provide him with action steps to improve it.

Anyone doing webinars will probably benefit from it.

This episode, you’ll learn:

Why SIMPLICITY is king when it comes to presenting Webinars
How to break through people’s walls and speak directly to their HEART
Tips on making your presentation look more CREDIBLE

…and other important lessons from reviewing this client’s webinar.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#8 5 Proven Tactics for Massive Webinar Sign-Up Success

Mon, 20 Jan 2025 05:00:00 -0400

Have you ever wondered how to get thousands of attendees to your webinars?

For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.

But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…

Here’s what you’ll learn:

How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run
How to keep clients HOOKED to your narrative
The power of the Internet’s oldest communication platform
The ONE thing that marketers tend to forget about their landing page…
Why it’s important to haul ass when it comes to data analysis

Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#7How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success

Fri, 17 Jan 2025 05:00:00 -0400

What if your Webinar ads are still going strong after one whole year?

Normally, we’d pull the life support on such an old and dusty ad within weeks…

…to prevent people from getting bored looking at the same ads over and over again.

But there ARE exceptions to the rule.

For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.

More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.

That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).

You’ll learn how to craft an amazing video ad, specifically:

How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)
How to make people CURIOUS enough to want to read or watch MORE
Knowing when to REFRESH your ad and when to CHANGE

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#6 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers

Wed, 15 Jan 2025 05:00:00 -0400

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.

Obviously, that’s going to be a great help when it comes to marketing your webinars.

But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?

The short answer is: no… because everyone is doing it.

The long answer is: no… because you need something else too.

And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!

(And in the process, helping him get six figures in sales!)

Today, I’m going to break down the 5 specific things we did to help our client achieve that.

You’ll discover:

What data to look at to differentiate between what’s working - and what’s trash
How to create an EFFECTIVE sales funnel for your webinars
How to turn your landing page from generic… to irresistibly SEXY to your clients
Why it’s important to keep refreshing your ads
How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#5 How to Make Your Webinar More Successful in 2024: Avoid These Common Marketing Mistakes & By Building Effective Sales Funnels!

Mon, 13 Jan 2025 05:00:00 -0400

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.

Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.

As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!

And that’s just one of the THREE common mistakes we’ll be talking about in this episode!

2024 has rolled in and with it, things are just a little bit different.

So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!

In this episode, you’ll discover:

Why data collection is important when it comes to boosting your ROAS
A powerful two-step approach that can reduce cost per lead up to 40%
Why awesome copywriting or video can’t help you if you’re missing this one thing

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#4 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques

Fri, 10 Jan 2025 05:00:00 -0400

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

Everyone seems to be copying each other’s ads.

No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

If you are emulating the gurus with your ads…

… Or simply asking ChatGPT to create the ad for you…

… You’re gonna end up seeing your money turn into smoke.

Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook.

And in this episode, we’ll be discussing 7 ways to help you achieve that.

You’ll discover:

How to take advantage of current trends to get more people hooked
How generating controversy can be an EFFECTIVE technique
How to make your idea, whether new or old, seem FRESH to your customers
The way to craft hooks that suit your ads and reel people in

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#3 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers

Wed, 08 Jan 2025 05:00:00 -0400

Are you looking to cut down on your webinar’s advertising costs?

After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

Yeah - it’s THAT impactful.

I’d even go so far as to say it’s our #1 secret sauce to winning with ads.

So if you’re interested in slashing down that webinar lead cost then this episode is for you.

You’ll discover:

What a Customer Avatar is, and why it’s important to develop one
How easy and effective it is to do AI-assisted market research
How to understand what your customer REALLY wants through their pain points and desires
How to translate your research data into HIGHLY effective ads

PS: While these tips are primarily for webinars, they apply to any business, really.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#2 5 Ways to Bring Down the CPL for Your Webinar: Improve Your Sales Funnels Today & Close More High Ticket Offers!

Mon, 06 Jan 2025 05:00:00 -0400

We’re on a mission to make webinars sexy (and profitable) again.

Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!

Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.

If you’re looking for a very sexy profit on your webinars, then start here.

You will discover:

The first and most important element of marketing that most people forget
The simple way to differentiate yourself and make people remember you.
The costly mistake people make when advertising on social media
The one tip that could double your Webinar page’s sign up rate
How to guarantee your video ad will work

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

#1 The Podcast for Coaches Who Want to Scale Their Business with High Ticket Webinars, Radical Marketing Strategies, and Sales Funnels

Mon, 06 Jan 2025 05:00:00 -0400

What’s this show all about?

And as a Business Founder, how will it profit you?

No, it’s not an 18+ rated podcast.

And no one is actually getting nude (sorry fellas!)

But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.

In this episode we’re gonna set the stage for this podcast.

WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive.

We’ll also explain why we started this podcast.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com