<![CDATA[How to Write a Business Book]]>beb42f7e-66af-541c-939c-aa32696332d1Thu, 22 Feb 2024 15:26:37 +0000Captivate.fmDerek Lewis Bookshttps://artwork.captivate.fm/9eee74ff-85a2-42ee-8380-c149f9b077b6/avatars-000236681419-ssvwuq-original.jpgHow to Write a Business BookDerek Lewis BooksDerek Lewis BooksBusiness authors need to know how to write, design, publish, and market business books. Derek Lewis and his guests tell you how.http://bookghostwriter.com/falseepisodichttps://feeds.captivate.fm/how-to-write-a-business-book/nopodcastThe Husband & Wife Author Team Behind The Go-Give MarriageThe Husband & Wife Author Team Behind The Go-Give MarriageJohn David Mann and Ana Gabriel Mann talk about their new book, The Go-Giver Marriage.

From their website:

For more than a decade, readers of The Go-Giver have been asking for a book on how to apply the philosophy at the heart of The Go-Giver to their personal relationships. From Go-Giver coauthor John David Mann and Ana Gabriel Mann, a clinically trained therapist, this long-awaited sequel shows you how to unlock a deeply satisfying, abundant relationship based on simple, everyday acts of generosity.
]]>John David Mann and Ana Gabriel Mann talk about their new book, The Go-Giver Marriage.

From their website:

For more than a decade, readers of The Go-Giver have been asking for a book on how to apply the philosophy at the heart of The Go-Giver to their personal relationships. From Go-Giver coauthor John David Mann and Ana Gabriel Mann, a clinically trained therapist, this long-awaited sequel shows you how to unlock a deeply satisfying, abundant relationship based on simple, everyday acts of generosity.
]]>fe5310af-dc73-413b-9a01-7d71e8bc6780Thu, 22 Feb 2024 10:23:00 -050050:27falsefullDerek Lewis BooksJohn David Mann - "How to Write Good" & "Real Steel"John David Mann - "How to Write Good" & "Real Steel"tag:soundcloud,2010:tracks/1079546524Fri, 03 Nov 2023 16:20:02 -050044:53falsefullJohn David Mann - "How to Write Good" & "Real Steel" by Derek LewisDerek LewisTodd SatterstenTodd Satterstentag:soundcloud,2010:tracks/760527508Fri, 14 Feb 2020 12:26:30 -050046:38falsefullEpisode 23: The Philosophy Behind Todd Sattersten’s Immense Success in Creating & Publishing Bestselling Business Books In this episode, Todd shares insight and learnings from his publishing journey- from co-writing The 100 Best Business Books of All Time to working with Bard Press and its unique publishing model…Derek LewisDerek Lewis Interviews Publisher HarperCollins LeadershipDerek Lewis Interviews Publisher HarperCollins Leadershiptag:soundcloud,2010:tracks/707552821Thu, 19 Dec 2019 15:39:36 -050025:49falsefullHarperCollins Leadership is a fascinating twist on new publishing. I think of it as akin to a venture-backed startup: it has the resources, professionalism, and experience of its parent but acts like an indie publisher, giving a new twist to a fairly old business model. Publisher Jeff James and Acquisitions Editor Tim Burgard were kind enough to sit down with me for an interview when I visited their Nashville offices (housed in the historic Thomas Nelson building). Enjoy!Derek LewisEpisode 22 Brian JudEpisode 22 Brian Judtag:soundcloud,2010:tracks/556998891Fri, 11 Jan 2019 18:30:55 -050044:51falsefullAn eye opening podcast on how to sell more books in places you would never think to sell. Brian Jud, an executive director at the Association of Publishers for Special Sales describes non bookstore marketing, selling to retailers, non-retailers, and companies that use books as promotional items. Brian explains how he started in this business and learned how to sell the books that he wrote, using them to become a speaker, using portions of them in promotional info for companies, and how to fit his books to the needs of each sale. He gives many resources for authors on marketing, learning about the publishing industry through booksellinguniversity.com and full service options @ APSS.org or bookmarketing.com.Derek LewisEpisode 21: Author of “This Book Means Business” by Alison JonesEpisode 21: Author of “This Book Means Business” by Alison Jonestag:soundcloud,2010:tracks/518557479Tue, 23 Oct 2018 07:54:13 -050053:35falsefullIn the business book genre, authors have precious few places to turn for help and advice. Fortunately, publishing partner and host of "The Extraordinary Business Book Club" Alison Jones just released _This Book Means Business_ and it's exactly what it promises to be: an all-in-one resource to help authors strategically align their business endeavors with their literary pursuits. Alison takes us behind the scenes to see what it was like for a professional in the business book space to deal with many of the same fears, challenges, and discoveries that she guides her own clients through. Don't miss a rare opportunity to tour a professional wordsmith's workshop!Derek LewisSeason 2 Ep10: Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial geniusSeason 2 Ep10: Roy Williams: bestselling author, the Wizard of Ads, and entrepreneurial geniustag:soundcloud,2010:tracks/491512266Mon, 27 Aug 2018 21:10:54 -050046:25falsefullThe Wizard of Ads was one of my virtual mentors when I began copywriting and has continued to be a man I admire as an entrepreneur, artist, and gem of a human soul. It was my privilege to have him on the show to talk about how the masters approached creativity, learn how he wrote his bestselling books, and hear about how we both view books as sacred things.Derek LewisSeason 2 Ep9: The publishing industry's compass Jane Friedman on the divide between print v. digitalSeason 2 Ep9: The publishing industry's compass Jane Friedman on the divide between print v. digitaltag:soundcloud,2010:tracks/491505804Mon, 27 Aug 2018 20:56:27 -050035:26falsefullJane Friedman is one of the most well known and well respected professionals in the publishing industry today. She's the author of Chicago Press's "The Business of Being a Writer" as well as "The Authors Guild Guide to E-Publishing." She writes a column for the trade publication "Publishers Weekly" but is probably best known as the co-founder of "The Hot Sheet." In this episode, she gives us a crash course in publishing today: what to know before writing your book, the prestige of traditional publishers vs. the requirements of self-publishing, what publishers look for in an author, print vs. digital, New York vs. Amazon—and that's just the first half!Derek LewisSeason 2 Ep8: Founder of Morgan James, the entrepreneurial publisher.Season 2 Ep8: Founder of Morgan James, the entrepreneurial publisher.tag:soundcloud,2010:tracks/471575955Sat, 14 Jul 2018 11:55:59 -050050:54falsefullEntrepreneurs and publishers often clash. Publishers are looking to sell a mass-market commodity product, whereas entrepreneurs like to play in the sandbox. Then there's David Hancock, founder of a publishing house with an entrepreneurial approach to the business.Derek LewisSeason 2 Ep7: The Most Experienced Ghostwriter in History: Claudia SuzanneSeason 2 Ep7: The Most Experienced Ghostwriter in History: Claudia Suzannetag:soundcloud,2010:tracks/461125200Wed, 20 Jun 2018 22:06:37 -050045:16falsefullIt's my genuine pleasure to interview my own ghostwriting mentor, Claudia Suzanne. She is the most experienced ghostwriter in history (that we know of), with upwards of 150 (!) "invisible credits" to her name. She's the creator of the Ghostwriting Professional Designation Program, recognized by the State of California as a professional certification. A wealth of insider ghostwriting experience.Derek LewisSeason 2 Ep6: Author of forthcoming The Introvert’s Edge on Why He Wanted a GhostwriterSeason 2 Ep6: Author of forthcoming The Introvert’s Edge on Why He Wanted a Ghostwritertag:soundcloud,2010:tracks/343523529Fri, 22 Sep 2017 00:00:00 -050052:21falsefullMatthew Pollard talks about how he chose his publisher, what it's like to work with a literary agent, why he needed a ghostwriter, and how he's already marketing his book.Derek LewisSeason 2 Ep5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book MarketingSeason 2 Ep5: Author-Entrepreneur Joanna Penn Shares Hard-Won Advice on Book Marketingtag:soundcloud,2010:tracks/341899171Mon, 11 Sep 2017 16:53:01 -050037:34falsefullFew people know how to successfully market their book: Joanna Penn is one of them. An author in both fiction and non-fiction, she takes us through what author marketing looks like today.Derek LewisSeason 2 Ep4: How a Mom-and-Pop Clothing Store Sparked a Bestselling BookSeason 2 Ep4: How a Mom-and-Pop Clothing Store Sparked a Bestselling Booktag:soundcloud,2010:tracks/341345716Thu, 07 Sep 2017 17:32:17 -050042:25falsefullClothier Jack Mitchell authored one of the best business books I've ever read. I still use it as an example of a book "done right" to authors. Learn what sparked his book "Hug Your Customers," what it's done for him and his business, and how it launched his second career.Derek LewisSeason 2 Ep3: Leading the Business Book Industry's Leading BusinessSeason 2 Ep3: Leading the Business Book Industry's Leading Businesstag:soundcloud,2010:tracks/340287092Thu, 31 Aug 2017 00:00:00 -050050:25falsefullSally Haldorson is a bona fide business-book lover. She serves as the General Manager of 800-CEO-READ, one the premier companies in the genre. Not only does she know the industry inside and out, but she's also a writer herself, having co-authored the 3rd edition of The 100 Best Business Books of All Time in addition to multiple degrees in creative writing and literature.Derek LewisSeason 2 Ep2: Grammar Girl Talks About Self-Editing and How She Wrote a Book from a Wall of Post-ItsSeason 2 Ep2: Grammar Girl Talks About Self-Editing and How She Wrote a Book from a Wall of Post-Itstag:soundcloud,2010:tracks/337596224Sat, 12 Aug 2017 17:56:56 -050041:41falsefullMignon Fogarty—better known as "Grammar Girl"—is helping our generation fall in love with writing. The creator and host of an immensely popular podcast, she is also the author of a number of books on writing, including Grammar Girl's Quick and Dirty Tips for Better Writing and Grammar Girl Presents the Ultimate Writing Guide for Students. *Photo credit to David CalvertDerek LewisSeason 2 Ep1: Bestselling Publisher Ray Bard on 4 Things Every Business Book Should DoSeason 2 Ep1: Bestselling Publisher Ray Bard on 4 Things Every Business Book Should Dotag:soundcloud,2010:tracks/336744021Tue, 08 Aug 2017 00:00:00 -050055:36falsefullRay Bard is the founder of the business publishing house Bard Press. Over the last 30 years, half of Bard Press's books have been on bestseller lists, including The ONE Thing with over 1 million books sold and the all-time bestselling sales book in history, The Little Red Book of Selling with over 3 million sold. He came on the podcast to talk about his own new book Fired UP! Selling: Great Quotes to Inspire, Energize, and Succeed as well as to share the 4 things every business book must sell.Derek LewisSeason 1 Episode 10: Derek Lewis on Banishing Fear as a WriterSeason 1 Episode 10: Derek Lewis on Banishing Fear as a Writertag:soundcloud,2010:tracks/289108318Thu, 20 Oct 2016 00:00:00 -050025:32falsefullAuthors experience common fears: lack of confidence, rejection, and criticism, to name a few. Derek shares his thoughts on how to face them head on and push past those blocks that keep us from doing our work.Derek LewisSeason 1 Episode 9:Author and Intellectual Property Rights Attorney Daniel Steven on Publishing LawSeason 1 Episode 9:Author and Intellectual Property Rights Attorney Daniel Steven on Publishing Lawtag:soundcloud,2010:tracks/287453147Thu, 13 Oct 2016 00:00:00 -050041:01falsefullDaniel Steven is an intellectual property rights attorney. He represents all aspects of authors and people in media and intellectual property. Author of four books, Dan previously worked as a book editor and publisher. Listen to this podcast as Dan takes us through the complex (but crucial) world of publishing law, and how authors and other creatives can protect themselves and their work.Derek LewisSeason 1 Episode 8: Michele DeFilippo on Book DesignSeason 1 Episode 8: Michele DeFilippo on Book Designtag:soundcloud,2010:tracks/286134372Thu, 06 Oct 2016 00:00:00 -050049:53falsefullMichele DeFilippo is an indie book publishing mentor who educates authors on better self-publishing, and author ofPublish Like the Pros. She’s also owner of 1106Design, which was recently named as the only full-service book design firm recommended by IngramSpark.Derek LewisSeason 1 Episode 7: How Business Author Ed Gandia Landed On Amazon's Bestseller ListSeason 1 Episode 7: How Business Author Ed Gandia Landed On Amazon's Bestseller Listtag:soundcloud,2010:tracks/285098886Thu, 29 Sep 2016 00:00:00 -050046:46falsefullEd Gandia is co-author of The Wealthy Freelancer and Business Coach and Strategist for freelance Writers and creative Professionals. He and his co-authors leveraged their existing businesses to write, publish and market their book at a time when the economy was taking a nosedive and the global corporate environment was experiencing a massive shift. Listen to the podcast to learn how Ed and his co-authors developed their business book idea and the impact it made on his business.Derek LewisHow to Craft Great Business Book Titles with Derek LewisHow to Craft Great Business Book Titles with Derek LewisYour book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book title.

]]>Your book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book title.

]]>tag:soundcloud,2010:tracks/283774944Thu, 22 Sep 2016 12:19:00 -050046:00falsefullYour book title can help make or break book sales. Derek explains why authors should invest time in creating the right title for their book and audience. He describes the criteria he uses to evaluate titles, some of the pitfalls authors face, and an exercise to get started on picking your book title.Derek Lewis Books