How You Pictured It

DIY Website or Hire a Designer? How to Choose the Right Move for Your Service Business

Tue, 17 Feb 2026 13:00:00 -0700

DIY your website or hire a designer? The right answer depends on your business stage—not your confidence.

For service-based business owners debating DIY vs hiring a website designer, this solo episode breaks down website strategy, copywriting, SEO, and the 6 roles behind a site that actually converts—plus when outsourcing works and when it backfires.

👉 Watch the free class: From Overlooked to Fully Booked

https://dearkatebrandstrategy.com/fully-booked

Follow the show for practical website strategy that helps you book clients without relying on social media.

Chapters:

00:00 — DIY or Hire a Website Designer? The Answer Depends on Your Season

Why this isn’t a yes-or-no decision—and how your business stage changes everything.

00:31 — Lauren’s Story: How Strategic DIY Built the Foundation to Outsource Later

Same business, different seasons, different decisions.

01:22 — The 6 Roles Behind a Strategic Website (It’s More Than Design)

Why design is only one piece of the puzzle.

01:39 — Role #1: Brand Strategy — The Step Most Business Owners Skip

Positioning, clarity, and why strategy must come before visuals.

02:45 — Role #2: Brand Design vs Website Design — Ingredients vs Recipe

Why your logo isn’t your website.

03:56 — Role #3: Copywriting — The Conversion Engine (and Why It Takes Longer Than You Think)

Why writing your own copy is harder—and more powerful—than expected.

05:03 — Role #4: Design + Development — Turning Strategy Into a Site That Sells

How layout guides the customer journey.

05:34 — Role #5–6: SEO + Ongoing Maintenance — Get Found and Keep It Working

Why visibility and updates matter long term.

06:34 — When Hiring a Website Designer Makes Sense: 5 Signs You’re Ready

How to outsource strategically.

07:51 — Outsourcing Done Right: Why Lauren’s Rebrand Worked

What happens when clarity comes first.

09:06 — The Trap of Hiring Too Soon (Photographer Case Study)

Why a beautiful site doesn’t always convert.

10:06 — Why DIY Can Be Powerful: Build Clarity, Confidence, and Marketing Skills

Messaging muscle + long-term growth.

12:24 — DIY vs Done-For-You: Honest Pros, Cons, and Tradeoffs

Time, cost, control, and flexibility.

15:15 — “I’m Not Techy” Myth: Why No-Code Website Builders Make DIY Possible

The tech isn’t the hard part anymore.

15:50 — Final Takeaway + Free Training: Build a Website That Books Clients

How to move forward with clarity instead of guessing.

🔗 Links Mentioned

Free Training: From Overlooked to Fully Booked

Learn the 3-part framework (Strategy → Site Design → Showing Up) to build a website that books clients:

https://dearkatebrandstrategy.com/fully-booke d

Related Video: Is Your Website Missing These Key Pieces?

https://youtu.be/z1sA9sOPNhc?si=PADCQPVaSUnlNdBy

7 Things to Prep Before You DIY Your Website, Especially in Busy Season

Fri, 06 Feb 2026 13:10:00 -0700

Think you have to wait for your slow season to start your website?

Not true.

Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).

It starts way earlier — in the middle of your everyday client work.

In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch.

Because the truth is:

The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time.

These small, behind-the-scenes habits will help you:

write your copy faster
design with more clarity
attract better-fit clients
and build a site that actually converts

…without scrambling for content at the last minute.

If you’re in a busy season but know a new website is coming someday, this episode is your game plan.

🧭 In this episode, we cover:

Why your website prep starts long before you open your builder
How to collect stronger, more specific testimonials
Noticing your “sweet spot” projects (and what to stop showcasing)
Easy ways to capture behind-the-scenes process photos + videos
How to gather real-world design inspiration (not just Pinterest)
Using your clients’ exact words to write better copy
Turning past posts and content into evergreen website assets

🔗 Resources mentioned

✨ Free Website Planner

Plan your pages, organize your ideas, and design with strategy — not guesswork

dearkatebrandstrategy.com/planner

How to make ai sound like you

Fri, 04 Apr 2025 13:00:00 -0700

In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients.

We’ll cover:

Why AI content often sounds so generic (and how to fix it)
How to feed AI your real voice and context
Easy prompts that help AI collaborate with you—not take over
How to use AI for brainstorming, decision-making, and content planning
The tool I use to make every AI interaction faster and more accurate

Plus: I’ll show you how to get started today without feeling overwhelmed—and how to build your own Marketing Field Guide when you’re ready to level up.

🔗 Links Mentioned:

Grab AI Weekly (Free Prompts + Guide): dearkatebrandstrategy.com/aiweekly
Discover Your Brand Blend with Marketing Trail Mix: dearkatebrandstrategy.com/trailmix

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Learn more at Howyoupicturedit.com

The 5 Questions Your Homepage Must Answer to Convert Clicks to Clients

Mon, 24 Mar 2025 16:00:00 -0700

Five Essential Questions Your Homepage Must Answer

Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.

00:00 Introduction: The Importance of Your Homepage
00:16 Question 1: What Do You Do?
01:07 Question 2: Who Do You Help?
02:25 Question 3: What Makes You Different?
03:04 Question 4: What Should They Do Next?
03:28 Question 5: Why Should They Trust You?
04:14 Bonus Tips and Recap

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Learn more at Howyoupicturedit.com

7 Ways AI Can Help You DIY Your Website

Mon, 17 Mar 2025 16:00:00 -0700

Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.

We’re covering:
✅ How AI can help with SEO & competitor research so you stand out
✅ Using AI to write website copy that connects & converts
✅ AI-powered brand colors, fonts, and mood boards
✅ Generating custom stock photos to match your brand
✅ AI-assisted layout & design inspiration to make your site shine
✅ Adding custom code (without knowing how to code!)
✅ Using AI for market research & ideal client insights

If you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder!

🔗 Mentioned Resources & Links:
Website Writer AI – AI-Powered Copywriting for Showit
Free Website Checklist – Make Sure You Have the Essentials

💬 Which AI trick are you most excited to try? Let’s chat!
DM me on Instagram [@dearkatebrandstrategy] or leave a review & let me know!

🎧 Love this episode? Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify!

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Learn more at Howyoupicturedit.com

How to Create Brand Guidelines for Consistent, Easy Marketing

Tue, 11 Feb 2025 15:00:00 -0700

Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.

In this episode, I’ll break down:
✅ Why brand consistency builds trust and increases sales (by 10-20%!)
✅ The key elements of brand guidelines that make marketing easier
✅ How to stop wasting time on content that doesn’t feel right
✅ How to create brand guidelines that help you show up confidently

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Learn more at Howyoupicturedit.com

STOP Believing These Website Myths! (They’re Holding Your Business Back)

Tue, 04 Feb 2025 14:00:00 -0700

If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.

In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales.

📌 In This Episode, You’ll Learn:
✅ Why SEO isn’t as complicated as you think
✅ Why a pretty website alone won’t get you bookings
✅ The real reason free website builders and AI tools can hurt your business
✅ Why social media is NOT a replacement for your website
✅ How to turn your site into a lead-generating machine (without constantly rebuilding it)

🎧 Episode Breakdown & Timestamps:
00:00 Welcome – Why website myths are hurting your business
00:43 Myth #1: "If I build it, they will come" (Why your website needs strategy, SEO, and content)
01:38 Myth #2: "A pretty website is all that matters" (Why visuals alone won’t get you clients)
02:35 Myth #3: "I can just use a free website builder or AI" (Why free tools may cost you in the long run)
03:40 Myth #4: "I don’t need a website, social media is enough" (Why your website is your brand’s home base)
05:10 Myth #5: "SEO is too complicated for DIYers" (SEO is simpler than you think!)
06:25 Myth #6: "I just need to buy a template and fill in the blanks" (Why templates need customization)
07:30 Myth #7: "Mobile design doesn’t matter that much" (Most visitors browse on mobile first!)
08:20 Myth #8: "Websites are just online brochures" (Your website should work like a salesperson)
09:12 Myth #9: "I can just set it and forget it" (Why website updates keep your business visible)
10:30 What to do next – How to build a website that sells for you

💡 Resources & Next Steps:
🚀 Want to stop second-guessing your website? Build a strategic site that helps you get found, attract ideal clients, and grow your business—without the guesswork.

🎯 Join Brand Base Camp for expert guidance, live support, and all the tools you need to create a website that works for you:
👉 dearkatebrandstrategy.com/bbc

📢 Let’s Connect!
✨ Have a question about today’s episode? DM me on Instagram [@dearkatebrandstrategy] or leave a review!
✨ Loved this episode? Share it with a fellow entrepreneur who needs a website that works!

🎙️ Subscribe & Review
Don’t forget to subscribe so you never miss an episode! If you found value in today’s episode, leave a review—it helps more small business owners get the website clarity they need.

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Learn more at Howyoupicturedit.com

How Blogging Boosts SEO and Marketing for Small Businesses in 2024

Thu, 21 Nov 2024 14:00:00 -0700

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.

We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.

Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.

Here’s what we’re covering:

Why Google is a goldmine compared to social media.
How blogging builds credibility and attracts your dream clients.
Busting myths like “blogging is dead” and “I’m not a good enough writer.”
The secret sauce: long-term benefits of blogging you can’t get elsewhere.
Practical tips to make blogging simple and effective.
Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.

Episode Breakdown:

00:00 Introduction: Why Google Wins Over Social Media
00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
01:08 Myth Busting: The Truth About Blogging
02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
04:19 Easy Tips to Get Started (or Reignite Your Blog)
05:38 Wrapping Up: How Blogging Levels the Playing Field

If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!

Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/

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Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success

Fri, 11 Oct 2024 08:00:00 -0700

In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!

Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.

💡 Key Takeaways:

How to use relationship-focused marketing to attract loyal clients
Proven Enneagram marketing strategies to grow your business
Practical tips to enhance client trust and build authentic connections
Ways to align your marketing with your brand’s personality for better results

Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.

👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!

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Learn more at Howyoupicturedit.com

Using Brand Enneagrams to Market Your Small Business

Mon, 30 Sep 2024 10:00:00 -0700

In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.

00:00 Introduction to Brand Enneagrams

00:32 Understanding the Importance of Being Different

01:02 What is a Brand Enneagram?

01:32 Why Service-Based Businesses Need Brand Enneagrams

02:58 The Nine Brand Enneagram Types

04:28 Applying Your Brand Enneagram

05:12 Discover Your Brand Enneagram Type

05:58 Practical Applications of Brand Enneagrams

07:24 Conclusion and Next Steps

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Learn more at Howyoupicturedit.com

7 lessons for DIY Website Builders

Mon, 06 May 2024 11:00:00 -0700

This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability factor in bringing your website dream to life. Moreover, I discuss the undeniable value of DIYing your website, from clarifying your business message to updating your site as your business evolves. Don't forget, I've wrapped up these insights into a handy, free checklist. Find it at dearkatebrandstrategy.com/list Whether you're here to learn, planning your next website project, or just curious, I've compiled every lesson learned into actionable steps. Let's make web design less daunting together! Dive in, and while you're here, feel free to like, subscribe, and drop your thoughts below.

00:00 Introduction to a Photographer's Journey into Website Coaching
00:14 The Serendipitous Shift to Website Coaching
00:55 Essential Tips for DIY Website Builders
01:00 Choosing the Right Platform for Your Website
02:23 Learning What You Need to Know: Simplifying the Process
02:49 The Power of a Good Template
04:55 Navigating Website Design Jargon and Language
06:06 Creating a Roadmap for Your DIY Website
07:20 The Importance of Motivation and Accountability
08:20 The Value of DIYing Your Website
09:32 Recap and Final Thoughts

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Learn more at Howyoupicturedit.com

Turning Symptoms into Sales for Your Small Biz

Mon, 22 Apr 2024 15:00:00 -0700

So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales.

00:00 Introduction: The Common Mistakes of Small Business Owners
00:27 Identifying the Real Problems Behind Business Symptoms
01:23 Harnessing Data to Diagnose Business Issues
01:44 Essential Tools for Gathering Business Insights
02:07 Deep Dive into Analytics and User Behavior
03:36 Leveraging Email Metrics for Business Growth
04:49 Utilizing Customer Feedback for Strategic Adjustments
05:56 Navigating the Sales Funnel: Common Problems and Solutions
10:35 Conclusion: Making Informed Decisions with Accurate Data

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Learn more at Howyoupicturedit.com

Using AI for Market Research

Fri, 12 Apr 2024 14:00:00 -0700

This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://youtu.be/1OMuBSd8GgI?si=i0CXqpqZTDCFsDdt

00:00 Introduction to a Unique Podcast Episode

00:20 The Power of Market Research and AI

01:03 Understanding Your Ideal Client Avatar

01:50 Gathering Market Research Data

02:29 Leveraging AI for Market Research

04:25 Crafting Effective AI Prompts

08:07 AI-Assisted Competitor and Testimonial Research

10:19 Innovative Market Research: Interviewing AI

12:09 Conclusion and Invitation to Engage

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A quick pep talk: Done is better than perfect

Thu, 28 Mar 2024 13:00:00 -0700

Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go.

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Learn more at Howyoupicturedit.com

Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings

Fri, 01 Mar 2024 10:00:00 -0700

Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list

Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!

00:00 Introduction and Welcome Back

00:36 Understanding SEO Basics

01:10 Optimizing Website Design for SEO

01:33 Keyword Research and Usage

04:59 Structuring Web Pages for SEO

08:07 Image Optimization and Labeling

10:44 SEO Titles, Meta Descriptions, and URLs

12:46 Off Page SEO and Final Thoughts

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Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

Fri, 12 Jan 2024 10:00:00 -0700

Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events.

00:00 Introduction and Overview
01:17 Lisa's Approach to Marketing and Her Book
02:48 The Importance of Networking for Small Business Owners
03:47 How to Get Started with Networking
06:47 The Art of Introducing Yourself at Networking Events
10:50 Creating an Effective Pitch
18:14 The Art of Networking: Making a Lasting Impression
18:57 The Power of Repetition in Networking
20:21 The Art of Follow-Up After Networking
21:49 Networking: Not Just About Selling
23:08 Finding Networking Opportunities
26:26 Overcoming Networking Nerves for Introverts
28:30 Where to Find Lisa and Final Thoughts
29:04 Lightning Round of Questions
33:17 Conclusion and Final Remarks

Find Lisa at
https://rebelgirlmarketing.com/
LinkedIn
Facebook
Instagram
The Rebel Girl's Guide to Marketing Podcast

Book Recs:
The Midnight Library
Speak With Confidence

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How to Procrastinate Well with Liz Wolfe

Thu, 21 Dec 2023 12:00:00 -0700

In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.

Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.

00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts

Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/

Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast

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Learn more at Howyoupicturedit.com

How to prioritize happiness in your business with Christine Michaelis

Fri, 15 Dec 2023 10:00:00 -0700

In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business. She shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a positive mindset, fostering relationships, and pursuing meaningful goals to achieve happiness. She discusses the importance of personal and business values and maintaining a work-life balance to sustain a successful, fulfilling business. Christine shares her experience with neurolinguistic programming (NLP) and how it allowed her to view communication and self-talk in a different light.

00:00 Introduction and Guest Presentation

01:05 Christine's Journey into Entrepreneurship

02:21 Balancing Business and Personal Life

04:37 Understanding Happiness

07:07 The Happiness Formula

10:02 Applying Happiness in Business

14:20 Christine's Personal Journey to Happiness

18:10 The Role of NLP in Happiness

22:55 Making Business Choices Aligned with Happiness

26:18 Christine's Current Projects and Final Thoughts

Find Christine:
https://www.creativestartupacademy.com/
https://uk.linkedin.com/in/christinethecoach

Book Recommendations: The Jelly Effect
The Seven Sisters

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Before you set your goals, do THIS: 2023 Closing Duties

Mon, 11 Dec 2023 13:00:00 -0700

In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing returning clients, and finding the right balance between work and life. We also delve into optimizing your systems, financial review, and the role of education and development in your business growth.

In This Episode, You'll Learn:

How to conduct a meaningful review of the past year's projects, including what worked and what didn’t.
Strategies for gathering and using customer feedback to improve your services.
The value of analyzing returning clients to understand successful client relationships.
Practical tips for achieving work-life coexistence and setting effective boundaries.
Ways to review and update your business systems and processes.
The importance of a financial review and budget adjustment for the coming year.
How to identify areas for personal and professional development.
The role of networking and collaboration in business growth.

Resources Mentioned:

Downloadable list of reflective questions.
Tools for surveys and client feedback: JotForm, Typeform.
CRM systems for improving business workflows: Dubsado.

Connect with Us:

Share your reflections and insights with Kate on Instagram @dearkatebrandstrategy.
Visit the Dear Kate Brand Strategy website for more resources and support.

Closing Thoughts:
Your journey through 2023 has been unique, and reflecting on it is key to moving forward with purpose and clarity. Use the insights from this episode and the downloadable questions to craft a strategic and successful path for the coming year. Id love to hear about your key takeaways and any surprises you encountered during your reflection. Send me a DM over on Instagram @dearkatebrandstrategy Join us next week for more insights and strategies tailored for creative solopreneurs like you.

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Learn more at Howyoupicturedit.com

Sustainable marketing using Pinterest with Laurel Vines

Wed, 29 Nov 2023 15:00:00 -0700

In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.

When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.

Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources.

00:00 Introduction and Guest Presentation

00:38 Building a Sustainable Business

01:29 Adapting Business to a Nomadic Lifestyle

02:34 Exploring the Power of Pinterest

04:03 Pinterest for Different Business Types

05:06 Evolution of Pinterest

07:45 When to Start Using Pinterest for Business

09:27 Pinterest as a Search Engine vs Social Media

12:58 Optimizing Pinterest Account for Search

16:32 Promoting Content on Pinterest

17:57 Do's and Don'ts of Pinning

25:12 Closing Remarks and Takeaways

Find Laurel at vineyardcreativeco.com
https://www.instagram.com/vineyardcreative.co/
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass

Book Recommendation: Profit First by Mike Michalowicz
Also Mentioned: Val Marlene Creative

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Learn more at Howyoupicturedit.com

DIY your business finances with Erika Millard Bookkeeping

Thu, 16 Nov 2023 15:00:00 -0700

Erika Millard on Empowering Small Business Owners through Bookkeeping

This podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differences between accounting and bookkeeping, highlighting the importance of maintaining accurate, organized books to make informed business decisions. She talks about various mindset issues around money that can create roadblocks for potential clients. Erika also expresses her opinion about QuickBooks being the best software for bookkeeping and shares her process of using pre-recorded and custom video trainings to help her clients. The episode concludes with Erika touching upon the topic of business automation and workflows associated with her newly-launched podcast, 'Get Comfy With Numbers'.

00:00 Introduction and Guest Presentation
00:19 Erika's Journey into Bookkeeping
01:34 Building a Business Around Family Life
03:31 The Birth of a Bookkeeping Coach
04:30 Understanding Accounting and Bookkeeping
05:44 The Importance of Good Bookkeeping
07:45 Overcoming Roadblocks in Bookkeeping
11:41 DIY vs Hiring a Bookkeeper
14:17 Transitioning to Informed Bookkeeping
17:23 Overcoming the Fear of Numbers
19:33 Erika's Favorite Resources and Offers
22:10 Lightning Round Questions
25:36 Conclusion and Farewell

Facebook Page: https://www.facebook.com/profile.php?id=100066650323250
Instagram: https://www.instagram.com/erika_millard/
Email: coonect@erikamillard.com
Website: https://erikamillard.com/

Be Your Own Bookkeeper in 6 Simple Steps https://erikamillard.com/bookkeeping-checklist

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Learn more at Howyoupicturedit.com

Aligning your business to fit your version of success

Thu, 09 Nov 2023 08:00:00 -0700

In today's milestone episode of the 'How You Pictured It' podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a small business owner. This conversation focuses on helping small business owners rediscover the freedom and flexibility they imagined at the start of their journey, often lost through the realities of running a business. I help you define what success looks like, identify your core values, and prioritize actions in alignment with those values. Through real-life examples from my own business, I share how you can revisit and modify business practices to reflect your personal values and priorities better. You have the liberty to run your businesses your own way.

00:00 Introduction and Podcast Journey
00:19 The Heart of the Podcast
02:22 Understanding Values and Priorities
03:39 Exercise to Identify Your Values and Priorities
05:00 Analyzing Your Answers
05:55 Applying Your Values and Priorities
06:21 Aligning Your Business with Your Values
07:00 Examples of Value-Based Business Decisions
08:09 Keeping Your Values Close
08:27 Permission to Do Things Your Way
08:59 Closing Remarks and Future Plans

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Learn more at Howyoupicturedit.com

Time Management and Setting Goals with Brittnie Renee

Thu, 02 Nov 2023 08:00:00 -0700

Brittnie Renee is back for another episode of How You Pictured It!

Her business has taken a little pivot and she's launched a brand new planner designed for Photographers to help you manage your time and reach your goals.

In this episode we talked:

Brittnie's history with time management
How time management and using a planner is beneficial to creative entrepreneurs
The concept of time blocking and what that means for Brittnie
How to set goals
The value of goals based on your priorities and vision for your life
Breaking goals down into tasks and how to get them done

Brittnie is offering a free workshop November 7th-9th you can join here: https://brittnierenee.myflodesk.com/3dayproductivity

Save on your planner with code Kate15: https://brittnierenee.com/planner-collection

Find Brittnie:
https://brittnierenee.com/
https://instagram.com/brittnierenee_co

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Learn more at Howyoupicturedit.com

The Magic of Your Story in Marketing with Susan Coelius Keplinger

Thu, 26 Oct 2023 10:00:00 -0700

Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature.

Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneurial journey.

In this episode we cover:

2 types of audiences: With Intent vs Without Intent
The way we can use story with each audience
The data points to track and how they help us know how to market
The importance of your story within your business
Using your priorities to guide your marketing and business structures
SEO vs SEM and when and how to use each

Find Susan at https://www.forceofnatu.re/
Linkedin: https://www.linkedin.com/in/susanck/
Twitter: https://twitter.com/sueck

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Learn more at Howyoupicturedit.com

The Power of Using Your Voice with Ziza Natur

Wed, 18 Oct 2023 14:00:00 -0700

In this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully.

We discuss:
- Ziza's role as a visibility strategist and public speaking coach for female coaches, consultants, and service providers
- The importance of speaking engagements and visibility opportunities for business growth
- How public speaking helps build trust and confidence in your brand
- Tips for small business owners who feel nervous about speaking or being on camera
- The significance of starting with comfortable topics and gradually expanding your speaking abilities
- Common mistakes to avoid while speaking, such as taking too long to get to the point and overwhelming the audience with excessive details
- The value of structuring and delivering your message in a clear and concise manner
- Importance of the audience understanding and being able to summarize the main ideas of your talk
- The impact of clear communication on audience engagement and potential return viewership

Ziza emphasizes the need for entrepreneurs to develop their speaking skills as it plays a crucial role in their success. By starting with familiar topics, managing nervousness, and delivering content effectively, entrepreneurs can build trust, engage their audience, and see growth in their businesses.

- Learn more about Ziza:
Website: www.thevoiceofpower.net
Instagram: https://instagram.com/the_voiceofpower
LinkedIn: Ziza Natur
FREE High converting videos guide: https://zizanatur.ck.page/videos-guide

STUDIO BIZ 54: Visibility beyond social media in 4 hours/month for online coaches, consultants and service providers: https://zizanatur.thrivecart.com/studio-biz-54/

- Watch the full interview on the "How You Pictured It" YouTube channel: https://youtube.com/channel/@dearkatebrandstrategy

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Learn more at Howyoupicturedit.com

Seasons of Motherhood and Entrepreneurship with The Motherhood Mentor

Thu, 31 Aug 2023 06:00:00 -0700

In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about:

- Capacity
- Managing your energy and expectations
- How different seasons have different needs
-The comparison game

Find more from Becca at https://www.themotherhoodmentor.co/
Instagram: https://www.instagram.com/themotherhoodmentor/

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Learn more at Howyoupicturedit.com

Instagram Marketing for Creatives with Sunny Social Collective

Tue, 15 Aug 2023 12:00:00 -0700

In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.

We cover:

How to get consistent
When to post
Optimizing your Instagram Bio
What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories
Where to get inspiration for content
Making social media marketing simple and sustainable

Find Hannah and Sunny Social Collective on Instagram at https://www.instagram.com/sunnysocialcollective/

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Learn more at Howyoupicturedit.com

Tools I'm loving right now

Mon, 31 Jul 2023 08:00:00 -0700

This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately:

1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines!

2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.

3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.

4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.

5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.

6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.

Bonus: AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares!

Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!

Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources

*This post contains affiliate links which may earn a small commission at no additional cost to you.

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ADHD and Entrepreneurship with Steph Zakas

Thu, 20 Jul 2023 09:00:00 -0700

In this episode, we dive into the intersection between ADHD and entrepreneurship with our guest, Steph Zakas. Steph is a success mindset coach + alignment business mentor for photographers and creatives as well as an Elopement photographer. Join us as Steph and I share insights and experiences navigating the challenges and the strengths that come with ADHD while building a successful business.

Topics covered:

- Prioritizing tasks

- Planning and goal-setting strategies for entrepreneurs

- Tools and systems used to manage tasks and workflows

-Benefits of ADHD

-What neurotypical people can learn from neurodivergent

- Marketing and launching a new brand vs. maintaining an established business

- The impact of COVID-19

- Leveraging the unique problem-solving skills of ADHD brains in small business

Grab Steph's Freebie: https://www.stephzakas.com/25-introvert-marketing-freebie

Get a 60 day trial of Scribd for unlimited audiobooks: https://www.scribd.com/g/1p2uky

Find Steph at https://www.stephzakas.com/
https://www.instagram.com/stephzakas/

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Learn more at Howyoupicturedit.com

How you website fits into your marketing puzzle

Fri, 30 Jun 2023 09:00:00 -0700

We're wrapping up our four-part series on websites for your creative small business today! In case you've missed the first 3, they were:

Episode 39:Why Your Website Matters
Episode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic Website
Episode 41: Mapping Out Your Website: The Purpose of Each Page

In this final episode, we'll be exploring how your website fits into the marketing puzzle. We'll discuss why a strategic website is crucial to creating an environment that encourages customers to buy, how to align your website with your brand message, and the importance of using your website as the central hub for all your marketing efforts.

Here are some of the key points we'll cover:

- The website as the central piece: Think of your website as the picture on the box of a puzzle. It serves as a reference point and central hub that all your marketing activities lead back to.

- Building upon a strong core website.

- Consistency and credibility

- Owning your online presence

- Nurturing and understanding your customers

Be sure to join me for the free Masterclass, "The Roadmap to Your DIY Website", where I'll teach you the exact three phase process you need to create a strategic website that aligns with your marketing goals. The Masterclass will take place on July 6th at 10:00 a.m. MST Even if you can't make it live, register here to watch the replay!
dearkatebrandstrategy.com/roadmap

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Learn more at Howyoupicturedit.com

Mapping Out Your Website: The Purpose of Each Page

Thu, 22 Jun 2023 11:00:00 -0700

This is episode 3 of our 4 part series on websites for creative entrepreneurs!

This week we are talking about the pages you need on your website and what belongs on each page. We're talking about the Home Page, About Page, Services Pages/Sales Pages, Blog Pages, and Contact pages

I break down the overall content and purpose of each page and discuss the flow of your site. We get into what information needs to be on your site and how you can make it easy for potential clients to find what they need on your website in order to book with you and become raving fans!

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Learn more at Howyoupicturedit.com

The Choose-Your-Own-Adventure Guide to Building a Strategic Website

Wed, 14 Jun 2023 15:00:00 -0700

Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about:

My journey with building websites and the different platforms I've used
Why Showit is my most recommended platform for creatives and service based businesses
The parts that go into a strategic website and what roles you might want to hire out
The 3 main ways to go about website design including Full Custom Websites, Template Customization, and DIY
Plus a bonus 4th option and overview of The Website Launch Accelerator

Next week, we'll talk about the pages you need on your website, how they fit into your marketing strategy, and what goes on each page.

Get a free month of Showit.

Find Kate: Web
Instagram

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Learn more at Howyoupicturedit.com

Why your website matters

Tue, 06 Jun 2023 08:00:00 -0700

This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.

You'll hear:

- Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth

- Understanding how a strategic website design can help grow your creative small business

- The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates

- Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website

- How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives

- The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals

- How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic

Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website.

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Learn more at Howyoupicturedit.com

Choosing Your Perspective: The Power of Choice and Its Impact on Our Lives with Kayla Burch Coaching

Thu, 01 Jun 2023 12:00:00 -0700

Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch, mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you're always making a choice, even when you think you aren't, and how she’s applied this mindset to her life and business endeavors.

Key Points:

- Kayla shares how being diagnosed with Lyme disease led her to feeling powerless and unable to care for her daughter without help. And how this moment led her to understand the power of choice.

- Kayla gives advice on how to tap into your emotional body to understand your physical and emotional reactions to people, and how to become more aware of your subconscious beliefs.

- She highlights how limiting beliefs can negatively affect our life, including our financial mindset and personal relationships.

- Kayla emphasizes that accepting yourself is key to gaining acceptance from others and identifying those limiting beliefs that hold you back.

- She shares her personal experience of starting a side hustle that became her full-time work and how creating your own reality starts with making a conscious choice.

- Fear of being visible and both fear of success and failure can hold people back from pursuing their goals.

Learn more from Kayla at kaylaburchcoaching.com
Instagram: https://www.instagram.com/kaylaburch/

Learn more about the membership at https://www.kaylaburchcoaching.com/a/2147545779/iSWQpTfF
Use code KATE for 30% off

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Learn more at Howyoupicturedit.com

How to Go With The Flow: Cycle Syncing for Productivity with Amy Rae & Co

Fri, 19 May 2023 13:00:00 -0700

In this episode, we explore the concept of cycle syncing and how it can help women be more effective in their daily lives. Our guest speaker is Amy of Amy Rae & Co, a functional health consultant specializing in women's hormone balance and gut health. Amy shares her journey from being a nurse turned photographer to a health coach and the lessons she learned about building your business to fit your life.

We talk about:

What is cycle syncing and how it works
Understanding the different phases of the menstrual cycle and their effects on energy and mood
Tips for managing tasks according to menstrual phases
How to track your body's cycle
The significance of aligning tasks with natural rhythms and the moon cycle
Avoiding burnout

Follow Amy's Instagram account @amyraeco for more information on functional health and cycle syncing.

Download Amy's free resource on cycle syncing, which includes nutrition and fitness tips for each phase of the menstrual cycle. https://www.amyrae.co/cycle/

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Learn more at Howyoupicturedit.com

Using Email to build relationships and book out your photography business with Mrs. Vondy

Mon, 24 Apr 2023 12:00:00 -0700

In today's episode I'm joined by Shannon of @Mrs.Vondy and theemailclub.co to chat about using email in your photography business to build relationships and your income!

We cover:

How you can get email wrong
How to get started the right way
Ideas for lead magnets, freebies, or opt-ins
What a welcome sequence should include
Ideal email schedules

and more!

Learn more from Shannon at
https://dearkatebrandstrategy.com/emailclub
https://www.instagram.com/mrs.vondy/

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Learn more at Howyoupicturedit.com

How grief shifts your business with Sabrina Gebhardt

Mon, 10 Apr 2023 09:00:00 -0700

This one hits hard and close to home but is such an important conversation. Sabrina and I connected at the Reset Conference in 2022 when I was freshly reeling from my dad's sudden death. At our next in-person meet-up, I learned more about Sabrina's experiences with grief through her talk at PhotoNative.

In this episode, we discuss how grief changes you personally and affects your small business. Even if you haven't experience the death of a loved one, you've likely experienced grief in some form. This episode is a candid conversation on the types of grief we've experienced and how it's changed and continues to change us and our photography businesses.

Find Sabrina at
https://sabrinagebhardt.com/education-for-professional-photographers/
Instagram @sabrinagebhardtphotography

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The legal side of ChatGPT and AI with The Legal Paige

Wed, 05 Apr 2023 07:00:00 -0700

In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses.

We talk about:

why these tools can be beneficial for us as small business owners
the safest ways to utilize them legally
the biggest questions surrounding the future of AI and our culture

and more.

Find Paige at thelegalpaige.com
Instagram
YouTube

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Learn more at Howyoupicturedit.com

Pivoting into Brand Photography with Maddie Peschong

Mon, 27 Mar 2023 10:00:00 -0700

True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.

We talked about:

Skills needed as brand photographer vs. portrait
Prepping for brand photography sessions
Helping clients understand their brand even if you don't consider yourself a marketing pro
Myths surrounding brand photography
Benefits of brand photography

You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong

Find the video version of this episode on YouTube

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Learn more at Howyoupicturedit.com

Pinterest For Photographers with Kaitlin McKeeby

Wed, 22 Mar 2023 10:00:00 -0700

**** Save your seat for my free masterclass!

Build Your Brand Online

A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE ****

In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically!

Listen in to this conversation with Kaitlin McKeeby

Website: www.kaitlinm.com
Pinterest: @kaitlinmckeeby
Instagram: @kaitlinmckeeby
TikTok: @itskaitlinm

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ChatGPT and AI for Photographer with Tech Savvy Creative

Mon, 06 Mar 2023 08:00:00 -0700

In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it's benefits for photographers. Dawn talked about what AI is and what it isn't. We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talked about using AI in our personal lives to get back more time for work!

Tools mentioned in today's episode:
AfterShoot
ImagenAI
Descript
ChatGPT
Rationale
Noty.AI
Tango

Find Dawn at Tech Savvy Creative
http://techsavvycreative.com
http://instagram.com/techsavvycreative
http://youtube.com/@techsavvycreative
http://facebook.com/thetechsavvycreative

Get the Tech Savvy Creative AI Guide
https://techsavvycreative.com/ai

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Learn more at Howyoupicturedit.com

How will you hit your "Just-right" goals with Flourish Online Management

Fri, 24 Feb 2023 11:00:00 -0700

Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them?

These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management.

We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mistake Stephanie noticed in her research that so many photographers are doing!

ABOUT Flourish Online Management
I’m Stephanie, I'm a wife, a dog-mama, an explorer and a Scotland-based mentor and I built my business as a self-taught brand/website designer & brand strategist after 6+ years as a business analyst and pricing manager (and managing a 65-million revenue portfolio for a Fortune 500 company).

And you don’t break a person away from creating action plans to streamline processes and increase revenue and profit so easily.

So now I –
- Bring this corporate experience into the creative world to teach established yet overwhelmed creatives/designers to step into their role as a CEO.
- Help them transform their business to be more profitable and sustainable through a proven 3-step framework.
- And serve up custom strategies based on their business, vision and this-is-enough-for-me-goals
… all in an era of feeling pressured to become a 6-figure business owner and one-size-fits-all approaches to growing a business.

https://www.flourishonlinemanagement.com/
https://www.instagram.com/flourishonlinemanagement
https://www.facebook.com/groups/marketwithconfidence
https://www.subscribepage.com/time-tracking-workbook

Get 30% off your first purchase of Dubsado CRM

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How to book more clients by just being yourself with Brittnie Renee Photography

Thu, 02 Feb 2023 12:00:00 -0700

Learn how deleting her Instagram account helped Brittnie reach 6 figures in her photography business.

We talk about:

being authentic in your photography business and showing up as yourself.
boundaries between vulnerability and getting too personal
building a brand
doing what you love to avoid burnout
connecting with clients

Find Brittnie at https://brittnierenee.com/
Instagram: https://instagram.com/brittnierenee_photo
Facebook Group: https://facebook.com/groups/capturethechaoscommunity
Podcast: https://brittnierenee.com/capture-the-chaos-podcast

Connect with Kate in the DMs: https://instagram.com/dearkatebrandstrategy
Learn more about brand strategy, Showit Websites, and coaching at www.dearkatebrandstrategy.com

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Learn more at Howyoupicturedit.com

Colie James: How Photographers can use Dubsado to grow their business

Wed, 23 Nov 2022 11:00:00 -0700

In this first interview episode of How You Pictured It, I'm chatting with Colie James about all things CRM and Dubsado for Photographers.

We talk about:

When you should get started with a CRM
Why Dubsado is a great choice for photographers and creatives
Customizing your offer for each inquiry
How Colie helps photographers set up their CRM
The CRM Blueprint

Listen in for more!

Get the CRM Comparison Guide: https://coliejames.com/crm-comparison-guide
Save 30% off your first purchase with Dubsado plus $50.
Get The CRM Blueprint

Find 2022 Black Friday Deals for Photographers at dearkatebrandstrategy.com/blackfriday

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Learn more at Howyoupicturedit.com

What is your brand message? 9 questions to help you get clarity

Fri, 21 Oct 2022 14:00:00 -0700

Piggybacking off recent episodes and content I've been sharing about websites, let's roll back to what you need before you even start into building your website. A clear brand message. Brand messaging is more than just the text and the words that's better on your website. It's more about the overall feel of what you do, the transformation that you help people get from one point to the other, it's about, letting someone know that they've landed in the right place and that you can speak to the problem that they have and fill it and solve it in a way that will make their life better.

In this episode, I'm sharing 9 questions to help you get clear on what you do, who do it for, and how to communicate that with the world.

Get more details about the Website Launch Accelerator to help you launch your Showit website here: https://dearkatebrandstrategy.thrivecart.com/website-launch-accelerator/

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Learn more at Howyoupicturedit.com

Is your website doing it's job?

Thu, 06 Oct 2022 15:00:00 -0700

Our website is our home base and the face of our business on the internet. Today, I'm walking you through an audit of your site to make sure it's doing it's job. Does your website hit on the three major points?

Mentioned in today's episode:

Copywriting for Creatives
Hotjar
Showit

Interested in launching a new Showit website with me as your coach? Dm me on instagram!

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Learn more at Howyoupicturedit.com

Are you REALLY available?

Thu, 29 Sep 2022 06:00:00 -0700

In this episode, I'm talking availability vs. capacity. This is a timely episode as we are getting deep into the fall busy season for family photographers across the US.

I talk about the difference between capacity and availability. Knowing when to say no to those last-minute requests and some reminders to keep you from getting overbooked and overwhelmed.

I also introduced a new series coming to the podcast called Photographer Stories where I'll be interviewing photographers in all stages and seasons of business. I want to talk to YOU! You can find the details and my booking calendar at howyoupicturedit.com

The new website is up at dearkatebrandstrategy.com with some great freebies and resources as well! Would love for you to check it out!

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Learn more at Howyoupicturedit.com

You don't have to do it alone

Thu, 28 Jul 2022 16:00:00 -0700

Being a solopreneur means that you are ALONE, A LOT. It can feel so isolating in the day-to-day of running a photography business, but it doesn't have to be that way! In fact, we are all better together. In today's episode, I'm talking about ways you can feel more supported and connected and less alone in your photography business.

Let's work together!
softproofingmadesimple.com
dearkatebrandstrategy.com

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Why You Need a CRM (and why Dubsado is my favorite one)

Tue, 19 Jul 2022 11:00:00 -0700

When you start running a photography business, you quickly realize there are a lot of pieces to communicating with your clients, getting paid, getting contracts signed and knowing who you are working with. A CRM of Client Relationship Management tool, can help you get all of those pieces into one place, and help you pull them together into streamlined systems and workflows. In this episode, I'm sharing exactly how a CRM can help you and why Dubsado is my favorite CRM tool.

The Dubsado summer sale is running July 18th through 22nd at 2pm EST. Lock in your price for life at this lower rate! You can use my code"dearkate" for an additional 30% off you first purchase. As a dubsado certified specialist I get to offer you this added perk! Click here: dubsado.com/?c=dearkate

My templates will be available soon in my Etsy shop at: https://www.etsy.com/shop/dearkatestudios
And on my website at www.dearkatebrandstrategy.com

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Your biggest questions about pricing your photography: ANSWERED

Thu, 30 Jun 2022 10:00:00 -0700

What's the best pricing model? Should my pricing be on my website? How do I let people know I've raised my prices? I'm answering these big questions and sharing more about best practices for pricing your photography in today's episode.

Get my new course, Soft Proofing Made Simple for just $47 and enjoy a bonus live Q&A call and my email templates so you can get your new system in place quickly and easily!

Not sure if soft proofing is the right system for you? Take the Perfect Fit Pricing System quiz!

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What your fav frozen treat can teach you about running a photography biz

Tue, 21 Jun 2022 07:00:00 -0700

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money

Where do we get our ideas about how we should price our photography and set up our businesses? What makes us think that more is better? That in-person sales is better? That there is only one right way to do things?

Today I'm sharing a bit of a case study on Ben & Jerry's Ice Cream and how they've created a place for themselves in the ice cream market and really dominated it. Ben & Jerry's only sells ice cream by the pint, not gallons, yet still is at the top of the list of ice cream sales in the US. Why does this work and how can we translate that success to our photography business?

Learn more in today's episode of How You Pictured It.

Get Soft Proofing Made Simple: How to cut your editing time in half while making more money

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How I'm handling summer time with kids and a photography business

Wed, 15 Jun 2022 16:00:00 -0700

In this episode, I'm sharing 5 ways I am making the most of my time this summer. I love summer and spending time with my kids but it can be hard to juggle all of that summer fun with running a business!

I also introduced my new course Soft Proofing Made Simple, learn more at https://softproofingmadesimple.com

Other software mentioned:
MissingLettr: https://lttr.ai/jK3k
Dubsado: dubsado.com/?c=dearkate
Tailwind: https://www.tailwindapp.com/i/dearkatestudios

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Which pricing model is best?

Thu, 02 Jun 2022 14:00:00 -0700

In this episode, I explain the three most common pricing models photographers use in their businesses. There is no one best pricing model, only the one that is best for you. You have to find what works with your priorities and values and matches your target client.

The three pricing model discussed are:

1. Shoot and burn, all-inclusive, or flat-rate
2. In-Person Sales
3. Online sales with packages or collections

Take "Your Perfect Fit Pricing Model" Quiz at https://dearkatestudios.outgrow.us/PerfectFitPricingModel

Learn all about soft proofing at softproofingmadesimple.com

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Take the picture or enjoy the moment?

Wed, 25 May 2022 12:00:00 -0700

Do you ever feel that internal conflict? Trying to decide if you should pull out your camera and record the moment or just sit and enjoy and be part of it? I've personally tended more towards being in the moment but recently had some big shifts in my thinking. Today I'm sharing how losing my dad has changed my perspective on taking the picture.

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When you're feeling uninspired

Tue, 17 May 2022 10:00:00 -0700

This week on the How You Pictured It podcast I'm sharing seven strategies to help get you out of that funk. Mostly, because I've been in one recently myself! Here are some of the things I do to start making progress again and get inspired and motivated in my photography business.

Rest. Sometimes I really just need to do nothing, or catch up on This is Us.
Change your scenery. This week I went out to the backyard to work for a bit and that simple movement got my juices flowing a bit.
Fill your cup. Treat yourself to something like a long bath or a trip through the Dutch Bros.
Delight your senses. Browse through Pinterest for great works of art. Stroll through a museum, library or bookstore. Put on a great podcast or playlist and pop in your headphones. (This is my current favorite on Spotify)
Learn something new. Typically, I find something that's totally unrelated to the thing I need to be doing, but sometimes it's good to find a new skill in the area you are working too! Just stretching your brain in a different way will help the inspiration come.
Put a limit in place. Need to post to social? Give yourself 10 minutes to see how many posts you can schedule. Feeling bored with your images? Don't let your aperture get above 2.8 or decide you'll only shoot with a certain lens for a whole session. Limits help us find ways to push ourselves.
Brain dump. Get out a piece of paper and just start writing. Sometimes we have so many ideas in our head competing for attention we can't hear any of them. Spilling out all of your thoughts on paper gives them all space to breathe and you can then hone in on what actually needs your attention.

I'd love to hear what's working for you too! DM or tag me in your stories @dearkatebrandstrategy

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The next thing you need to learn in your photography business

Tue, 03 May 2022 17:00:00 -0700

As business owners and creatives we are always curious and constantly learning. There is always something that we could do better, more efficiently, more creatively, etc. In this episode, I'm sharing how the person you learn from and the type of education you choose can greatly affect your success. Listen in for 5 questions to ask yourself before choosing your next course, workshop, coaching, or mastermind.

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Softproofing for Photographers

Tue, 19 Apr 2022 15:00:00 -0700

Learn all you need to know about soft proofing at http://softproofingmadesimple.com

Are you someone who dreads editing because you know it's going to be a big time commitment? You have a hard time narrowing down images for a client's final gallery and then end up editing for hours on end or comparing two photos that are nearly the same, feeling unsure which one the client will like better?

Maybe you're tired of knowing that all of the time and effort you've put into this process isn't fully appreciated by the client? They'll love the final result and share and a print several of the images you delivered but so many more just sit on a hard drive somewhere unseen and unloved.

Soft-proofing or softproofing is a way of showing your clients images before they've been through the full editing process. Take a listen to this episode to learn more about the process and the benefits for both the client and the photographer. You'll also hear who this method IS NOT for.

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Creating ease in your photography business.

Tue, 12 Apr 2022 06:00:00 -0700

Have you heard of the practice of choosing a word of the year? I talk more about exactly what a "word of the year" is and go into my word for 2022 which is Ease. I share how I see ease and how I'm using the word as a guidepost for decisions in 2022. I talk about ease in personal and business decisions + how to bring ease to your clients. This episode is your permission slip to "Let it Be Easy" as coined by Susie Moore in her book of the same title.

I also share about the upcoming audio summit for photographers that I'm putting the final touches on now. Registration officially opens Thursday with more details, but you can get on the early bird list here.

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Do this, not that. Profitable Mini-Sessions for Photographers.

Tue, 05 Apr 2022 06:00:00 -0700

Have you tried shooting mini sessions in the past only to feel completely exhausted and under paid? This week, we are talking about 3 big mistakes photographers make when in comes to mini sessions and what to do instead.

We'll cover:

3 mistakes when it comes to booking, scheduling, and pricing mini sessions.
The benefits of mini sessions for both the photographer and the client.
3 software programs I use to save even more time when it comes to delivering a great experience for my mini session clients.

Let me know what you think and if mini sessions have worked or flopped for you in the past!

The software mentioned today:
Flodesk, a beautiful and easy to use email platform: https://flodesk.com/c/PHZFR6
Dubsado, a client management software and online scheduling service: dubsado.com/?c=dearkate

Pic-Time, gallery software that works for proofing galleries and final delivery. Your clients can choose from many beautiful prints and products from professional labs and you don't even have to place the orders! pic-time.com code dearkate

**These are affiliate links and will provide you with a discount on these services. I also recieve a small commission when you purchase through my link but I only ever share products I truly use and love!**

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7 Books I love for photography business growth and inspiration

Tue, 29 Mar 2022 06:00:00 -0700

In this episode, I'm sharing 7 of my favorite book for business growth and inspiration. I also share my favorite platform for listening to audio books, Scribd. Scribd is a subscription service that has a huge library of audiobooks, ebook, poddcasts, magazines and more. You get unlimited access to the content for a monthly fee of $9.99. Get a free month at: https://www.scribd.com/gi/1p2uky

Books mentioned in this episode:
Building a StoryBrand by Donald Miller
Made to Stick by Dan and Chip Heath
Big Magic by Elizabeth Gilbert
What Do You Do With an Idea? by Kobi Yamada
Everything is Figureoutable by Marie Forleo
Let It Be Easy by Susie Moore

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6 Videos you can create to book more photography clients

Mon, 21 Mar 2022 14:00:00 -0700

In this episode of How You Pictured It, I'm talking about 6 videos you can create to book more photography clients. These are easiest to create as TikToks or Instagram Reels but you can translate these ideas into video content for your website or other social channels as well. You can even repurpose the actual reel to be used on your website as mentioned in this episode.

I get into the important marketing concept of the customer journey and meeting clients where they are at. Each of the video content ideas discussed has a purpose and meets clients along all parts of their journey.

The 6 Videos are:

1. Behind-the-scenes
2. Which one is your favorite?
3. What to expect from a session
4. What to wear
5. How to display photos
6. Meet the photographer

Hotshoe Phone Mount: https://amzn.to/3D5i18s

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The Reset Conference Recap

Tue, 15 Mar 2022 14:00:00 -0700

Last week I got to attend a photography conference in Lexington, KY called The Reset Conference. This was year 9 of the conference but my first time attending. In this episode, I share what I loved about this conference in particular and my key takeaways from each of the speakers I heard.

Links:
Grab your ticket for 2023 https://theresetconference.ticketspice.com/resetchattanooga?r=KATE1224

Speakers I mentioned:

Day 1:
Vanessa Joy
Cherise Kiel -Newborn Wrapping
Amanda Warfield -Content Marketing Strategy
Mallory Jackson -Styled Children's Shoot

Day 2:
Creative Soul Photo -Styled Children's Photography
Still and Wild- Kim Bear - Still Life
John Branch IV Photography - YouTube
Octavia Elease Designs - Showit Designer

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When to say no: Setting boundaries in your photography business

Tue, 01 Mar 2022 13:00:00 -0700

One of the best parts of running your own business is that you get to set the rules. In this week's episode, we are talking about the boundaries you need in place in your business and how, oftentimes, saying no to something opens you up for more "YES!!".

Grab the free worksheets here: https://dearkatebrandstrategy.ck.page/60672a064a

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Outsourcing isn't just for editing

Tue, 22 Feb 2022 15:00:00 -0700

In this episode, we talk about outsourcing as a method to save time and keep you doing the work you love to do in your photography business. Oftentimes, we immediately think about editing when it comes to outsourcing for photographers but there are so many other tasks that outsourcing can help take off your plate. In this episode, I talk through several areas that outsourcing is available for. I then break down what step you need to take to make outsourcing happen.

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9 Signs That It's Time to Raise Your Prices

Tue, 15 Feb 2022 15:00:00 -0700

In this episode, we talk about the 9 signs that should make you consider raising your prices in your photography business.

Grab the Cost of Doing Business Calculator at dearkatebrandstrategy.com/CODB

Learn more about The Profitable Photographer Sales System

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5 Easy Automations to Wow Your Photography Clients

Tue, 08 Feb 2022 12:00:00 -0700

This episode is the first in a series on work/life balance for photographers. While I don't believe we can ever be in perfect balance, there are some ways to optimize our time and get the biggest return on the time we do spend. Today's episode focuses on automations. Automations are ways that we can reduce the need for human involvement in certain systems and processes with technology and tools. These 5 automations not only reduce your time investment, mental load, and overwhelm, but they wow your clients with a consistent and outstanding experience.

Learn more about Dubsado and save 20% off your first purchase here: dubsado.com/?c=dearkate

Get a free month of Pic-Time with code JJ4JX6 at pic-time.com

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Why I Quit In-Person Sales

Tue, 01 Feb 2022 10:00:00 -0700

Have you wondered what it's like to try in person sales for your photography business? In this episode, I share my journey with in-person sales and why it was and wasn't a great business model. I talk about how I got to the point of deciding to offer in-person ordering, what my experience was with IPS and why I ultimately changed my business model after a "successful" year. I share my current business model and talk about the idea that there is no one right way to price your business.

Show Notes

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How Blogging Helps Grow my Photography Business

Tue, 25 Jan 2022 05:00:00 -0700

In this episode, I share the benefits of blogging to get more clients into your photography business as well as some ideas to get you started using this very valuable marketing tool. You'll learn the 4 types of people we are targeting with our blog posts as well as ideas of blog topics for each of them.

You can grab my free Blogging Checklist at dearkatebrandstrategy.com/blogging-for-photographers.

Show Notes

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6 Pricing Mistakes Photographers are making

Tue, 18 Jan 2022 05:00:00 -0700

In this episode, we talk about the biggest mistakes many photographers make when it comes to pricing. When we are trying to determine how to charge clients there can be so much advice floating around that we end up undercharging for our services or not creating the right offer for our ideal clients. This episode shares the biggest pitfalls to watch out for. You'll also learn some best practices for making sure you aren't getting burnout and overwhelmed.

Grab the free Cost of Doing Business Calculator at www.dearkatebrandstrategy.com/CODB
Take the Free Quiz to Determine your Perfect Fit Pricing Model

howyoupicturedit.com/3

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Creating Your Photography Booking Calendar with Intention

Tue, 18 Jan 2022 05:00:00 -0700

We get overwhelmed and burnout far too often as photographers and I think much of it has to do with a lack of planning. Today's episode talks about my strategy to set up my calendar each year to make sure that I'm putting my values and priorities first, to live the life I have envisioned. This strategy is easy to follow and works for someone who is a little more go with the flow but knows that you can't get where you want to go without a roadmap.

Show Notes: howyoupicturedit.com/2

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A Pep Talk for the TryHards

Tue, 18 Jan 2022 05:00:00 -0700

In this episode, I chat about being a "try-hard" and how imposter syndrome can stop us from doing important things. This conversation was sparked by a TikTok from @Elyse Myers that I think applies to most small business owners and especially artists and photographers. I talk about the importance of our job as photographers.

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Introducing How You Pictured It

Thu, 13 Jan 2022 13:00:00 -0700

Introducing How You Pictured It, a podcast for photographers, all about building a business to fit your life. Join your host Kate Hejde of Dear Kate Brand Strategy as she talks about pricing, marketing, setting boundaries, and all things business.

https://howyoupicturedit.com

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