How Agencies Thrive

S4 E12 | Integrated Digital Marketing Strategies

StackAdapt — Wed, 28 Feb 2024 03:00:00 -0400

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss.

©StackAdapt Inc. 2024

S4 E11 | Strategies for Travel Marketing

StackAdapt — Wed, 07 Feb 2024 03:00:00 -0400

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.

©StackAdapt Inc. 2024

S4 E10 | Political Advertising: Trends & Strategies

StackAdapt — Wed, 24 Jan 2024 03:00:00 -0400

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.

©StackAdapt Inc. 2024

S4 E9 | Must-Know Digital Advertising Trends for 2024

StackAdapt — Wed, 10 Jan 2024 03:00:00 -0400

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.

©StackAdapt Inc. 2024

S4 E8 | Quick Strategies for Holiday Advertising Success

StackAdapt — Wed, 22 Nov 2023 03:00:00 -0400

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.

©StackAdapt Inc. 2023

S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges

StackAdapt — Wed, 08 Nov 2023 03:00:00 -0400

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extensive sales cycles.

©StackAdapt Inc.2023

S4 E6 | Cart to Conversion: How to Harness E-commerce Trends

StackAdapt — Wed, 25 Oct 2023 03:00:00 -0400

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape.

©StackAdapt Inc.2023

S4 E5 | Global Trends in Advertising Spend

StackAdapt — Wed, 11 Oct 2023 03:00:00 -0400

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.

©StackAdapt Inc.2023

S4 E4 | Audience Segmentation Strategies With HubSpot

StackAdapt — Wed, 27 Sep 2023 03:00:00 -0400

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.

S4 E3 | AI and The Power of Programmatic

StackAdapt — Wed, 13 Sep 2023 03:00:00 -0400

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.

©StackAdapt Inc.2023

S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing

StackAdapt — Wed, 30 Aug 2023 03:00:00 -0400

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.

©StackAdapt Inc.2023

S4 E1 I Marketing Funnels Demystified: Strategies for Success

StackAdapt — Wed, 16 Aug 2023 03:00:00 -0400

Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.

©StackAdapt Inc.2023

S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success

StackAdapt — Wed, 26 Jul 2023 03:00:00 -0400

Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.

©StackAdapt Inc.2023

S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services

StackAdapt — Wed, 12 Jul 2023 03:00:00 -0400

Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jensen from StackAdapt join Sneha Suhas to discuss actionable insights in the competitive financial marketing landscape.

©StackAdapt Inc.2023

S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing

StackAdapt — Wed, 28 Jun 2023 03:00:00 -0400

Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships.

©StackAdapt Inc.2023

S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing

StackAdapt — Wed, 14 Jun 2023 03:00:00 -0400

In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns.

©StackAdapt Inc.2023

S3 Bonus Episode 2 I The Power of Personalized Targeting

StackAdapt — Wed, 31 May 2023 03:00:00 -0400

Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.

©StackAdapt Inc.2023

S3 Bonus Episode 1 | Programmatic and the PR Landscape

StackAdapt — Wed, 17 May 2023 03:00:00 -0400

Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.

©StackAdapt Inc.2023

S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends

StackAdapt — Wed, 22 Feb 2023 03:00:00 -0400

In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.

©StackAdapt Inc.2023

S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained

StackAdapt — Wed, 08 Feb 2023 03:00:00 -0400

Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement.

©StackAdapt Inc.2023

S3 E10 | Hit the Right Note With Audio Advertising

StackAdapt — Wed, 25 Jan 2023 03:00:00 -0400

Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments.

©StackAdapt Inc.2023

S3 E9 | Forecasting a Successful Weather Targeting Campaign

StackAdapt — Wed, 11 Jan 2023 03:00:00 -0400

Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour. Learn what weather targeting is, weather targeting strategies, and how you can leverage this tactic to tap into the influence of weather.

©StackAdapt Inc.2023

S3 E8 | How to Add Programmatic to Your Marketing Mix

StackAdapt — Wed, 23 Nov 2022 03:00:00 -0400

Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your marketing mix, how to scale with programmatic, and best practices for programmatic ads.

©StackAdapt Inc.2022

S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

StackAdapt — Wed, 09 Nov 2022 03:00:00 -0400

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.

©StackAdapt Inc.2022

S3 E6 | How to Drive Performance With B2B Marketing

StackAdapt — Wed, 26 Oct 2022 03:00:00 -0400

Matt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn how to define a full-funnel strategy, B2B marketing best practices, and programmatic strategies for B2B campaigns.

©StackAdapt Inc. 2022

S3 E5 | Leveraging Programmatic Creatives That Convert

StackAdapt — Wed, 12 Oct 2022 03:00:00 -0400

Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising, and what it takes to build creatives that lead to conversions.

©StackAdapt Inc.2022

S3 E4 | Global Trends in Advertising Spend

StackAdapt — Wed, 28 Sep 2022 03:00:00 -0400

Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights in agency spending, consumer behaviour in markets around the world, and the buying signals that are forecasting future digital advertising trends.

©StackAdapt Inc.2022

S3 E3 | Reach Voters With Digital Political Advertising

StackAdapt — Wed, 14 Sep 2022 03:00:00 -0400

Matt Evered explores how programmatic advertising can drive political campaign performance with guests Todd Van Etten, Chief Digital Strategist at The Herald Group, and Nathan Saxman, Senior Account Executive at StackAdapt. Learn how a diverse media mix can benefit political messaging, and how programmatic strategies can drive political campaign success.

©StackAdapt Inc.2022

S3 E2 | Score Big With In-Game Advertising

StackAdapt — Wed, 31 Aug 2022 03:00:00 -0400

There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic at Anzu, as they break down what in-game advertising is, how advertisers can get in the game, the benefits of this programmatic channel, and more.

©StackAdapt Inc.2022

S3 E1 | Winning E-commerce With Programmatic Campaigns

StackAdapt — Wed, 17 Aug 2022 03:00:00 -0400

Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce campaigns. Learn the latest e-commerce trends, how to track programmatic performance throughout the conversion funnel, and discover how programmatic advertising is a disruptor in the automotive industry.

©StackAdapt Inc.2022

S2 Bonus Episode 04 | How to Avoid Ad Fatigue

StackAdapt — Wed, 10 Aug 2022 03:00:00 -0400

In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads.

©StackAdapt Inc.2022

S2 Bonus Episode 03 | Trends in Programmatic Advertising

StackAdapt — Wed, 13 Jul 2022 03:00:00 -0400

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with Pierce McManus about the top three trends that advertisers need to be paying attention to right now.

©StackAdapt Inc.2022

S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns

StackAdapt — Wed, 15 Jun 2022 03:00:00 -0400

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt.

©StackAdapt Inc.2022

S2 Bonus Episode 01 | How to Escape the Walled Gardens

StackAdapt — Wed, 18 May 2022 10:29:00 -0400

How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns.

©StackAdapt Inc.2022

S2 E12 | The Power of Programmatic for Political Ads

StackAdapt — Wed, 23 Feb 2022 08:00:00 -0400

Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss.

©StackAdapt Inc.2022

S2 E11 | Certified Strategies for Higher Education Marketing

StackAdapt — Wed, 09 Feb 2022 10:00:00 -0400

Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.

©StackAdapt Inc.2022

S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

StackAdapt — Wed, 26 Jan 2022 08:00:00 -0400

In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance.

©StackAdapt Inc.2022

S2 E9 | Driving Performance With Contextual Advertising

StackAdapt — Wed, 12 Jan 2022 08:00:00 -0400

We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape.

©StackAdapt Inc.2022

S2 E8 | Driving The First Click With Creatives

StackAdapt — Wed, 01 Dec 2021 08:00:00 -0400

In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction.

©StackAdapt Inc.2022

S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns

StackAdapt — Wed, 10 Nov 2021 08:00:00 -0400

Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.

©StackAdapt Inc.2022

S2 E6 | The Right Prescription for Healthcare Marketing

StackAdapt — Wed, 27 Oct 2021 07:00:00 -0400

We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising.

©StackAdapt Inc.2022

S2 E5 | The Greatest Assets for Financial Services Marketing

StackAdapt — Wed, 13 Oct 2021 07:00:00 -0400

The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times.

©StackAdapt Inc.2022

S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

StackAdapt — Wed, 29 Sep 2021 07:00:00 -0400

Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year’s busiest retail season.

©StackAdapt Inc.2022

S2 E3 | Strategies to Succeed in B2B Digital Marketing

StackAdapt — Wed, 15 Sep 2021 07:00:00 -0400

Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.

©StackAdapt Inc.2022

S2 E2 | The Future of Travel and Tourism Marketing

StackAdapt — Wed, 01 Sep 2021 07:00:00 -0400

Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing.

©StackAdapt Inc.2022

S2 E1 | Navigating the New Normal in 2021

StackAdapt — Wed, 18 Aug 2021 07:00:00 -0400

In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.

©StackAdapt Inc.2022

S2 E0 | Season 2 Overview

StackAdapt — Wed, 18 Aug 2021 07:00:00 -0400

How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.

©StackAdapt Inc.2022

S1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt

StackAdapt — Thu, 05 Nov 2020 14:58:00 -0400

In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole.

Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.

Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?

Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers.

Key Takeaways from this Show

Will the virus outbreak change buyer behavior for good
How are brands adjusting to the accelerated shift towards eCommerce
Why measuring return on ad spend is more important now than ever before
And much, much more...

©StackAdapt Inc.2022

S1 E12 | Building Agency 2.0: Alex Panousis, Carat

StackAdapt — Wed, 09 Sep 2020 05:00:00 -0400

In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19.

Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment.

Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic?

Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights!

Key Takeaways from this Show

Why agencies need to offer end-to-end solutions that resolve issues across the board
Why agencies need to understand the bigger picture to learn how businesses operate
How to balance data and creativity
And much, much more...

©StackAdapt Inc.2022

S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen

StackAdapt — Wed, 26 Aug 2020 07:00:00 -0400

In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily.

Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels.

Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perceptions and behaviours due to the pandemic, and in the wake of the BLM movement were definitely not the same. So why is it important to focus on the consumer’s state of mind? And how are Allen & Gerritsen driving diversity and inclusion?

If you are looking to learn from an agile agency and how they pivoted quickly, this is your episode!

Key Takeaways from this Show

How being agile can help you deal with highly fluid markets
How diversity and inclusion can help build your talent pool

©StackAdapt Inc.2022

S1 E10 | How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School

StackAdapt — Wed, 12 Aug 2020 14:35:00 -0400

In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out.

John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution.

Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing?

If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on!

Key Takeaways from this Show

Hiring an agency vs. Building an in-house marketing team – which is the better option for you?
What will education in 2021 and beyond look like?
Is online education the new normal?
And much, much more…

©StackAdapt Inc.2022

S1 E9 | Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel

StackAdapt — Wed, 22 Jul 2020 10:00:00 -0400

The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions.

From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world.

Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel?

If you are looking to learn more about how the travel industry is coming up with creative and resilient measures to protect their business, here is where to tune in!

Key Takeaways from this Show

Impact of the pandemic on the travel industry
Creative and resilient resorts for the travel industry to fight the pandemic
How can travel companies alter their brand messaging after COVID
And much, much more…

©StackAdapt Inc.2022

S1 E8 | All Things Measurement and Attribution

StackAdapt — Wed, 08 Jul 2020 10:00:00 -0400

In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc.

We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising.

Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level.

In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies.

Next, we talk about the impact of COVID on CTV consumption and advertising strategy as a whole. Sure. Restrictions on activity have resulted in a major shift from linear TV to CTV. But, as economic activity picks up again, will we see the CTV industry give up these gains? Or will COVID change user behavior and patterns for good?

We discuss the pros and cons of both linear TV and CTV advertising in this segment of the show. While contextual advertising might result in better conversions on CTV, linear TV still accounts for 75% of total consumption. So, as a media buyer, what is your best strategy going forward?

Rachel also talks about the impact of COVID on CPG, auto, and retail. You will learn how these different industries are adopting varying advertising strategies after the pandemic.

Other topics discussed in today’s show include the use of first-party data and third-party data, measuring KPI’s and ROI, the importance of cross-platform measurement, and much, much more..

We hope you enjoy this show.

What You Will Learn In This Show

Impact of COVID-19 on Linear TV and Connected TV advertising
Importance of cross-platform measurement in advertising
Different products for measuring ad performance to a really granular level

And much, much more...

Resources

Stackadapt

S1 E7 | Digital Advertising in the Finance World

StackAdapt — Wed, 24 Jun 2020 09:00:00 -0400

In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak. 

As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?

Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.

So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19?

The topic and this episode are highly relevant for any brand in any industry - today and long into the future.

Key Takeaways from this Show

How to alter your messaging in the wake of the pandemic
How to accurately gauge the effectiveness of your marketing campaigns
How to cultivate unwavering brand loyalty and a strong customer base
And so much more…

Resources

Stackadapt

CIBC

S1 E6 | Go-to-Strategies for Crisis Communications: Lanny Cardow, NATIONAL Public Relations

StackAdapt — Wed, 17 Jun 2020 10:00:00 -0400

In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches. 

In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise.

Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times.

How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging?

The topic and this episode are highly relevant in today’s climate and beyond!

Key Takeaways from this Show

How have brands shifted their messaging in the wake of the coronavirus pandemic
How StackAdapt is going all out to help their clients right now
How programmatic advertising can help facilitate effective crisis communication
And so much more….

Resources

StackAdapt

National Public Relations

S1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRamp

StackAdapt — Wed, 10 Jun 2020 10:00:00 -0400

In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend. 

While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent.

Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can pay off rich dividends when we tide over this current crisis.

The entire show is peppered with really interesting nuggets of information and insights. For instance, while OTT usage has gone through the roof, did you know that alcohol consumption has fallen by 25%? Likewise, comfort brands are showing rising sales as people crave normalcy in these trying times.

And the show’s wrap up? It’s all about preparing for the eventual removal of third-party cookies. I bet you weren’t expecting that!

We know you won’t want to miss this one!

Key Takeaways from this Show

How can businesses alter their messaging in the wake of the coronavirus pandemic
Advertising strategies for automotive and the home industry as people stave off big-ticket purchases
Will the coronavirus pandemic change user behaviour forever?
And so much more….

Resources

StackAdapt

LiveRamp

S1 E4 | Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency

StackAdapt — Wed, 27 May 2020 10:00:00 -0400

In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make.

The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.

Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future.

With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?

B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head.

This is a must for B2B marketers!

Key Takeaways from this Show

How has the ongoing virus outbreak has impacted SAAS and technology companies
Insights into implementing a successful holistic marketing strategy
Account-Based Marketing vs. Lead-Based Marketing
Lead generation forms as an alternative to landing pages
And so much more….

Resources:

Stackadapt

Digital Reach Agency

S1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria

StackAdapt — Wed, 20 May 2020 10:00:00 -0400

In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV.

The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.

Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.

But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV.

This is an episode not to be missed!

Key Takeaways from this Show

CTV versus Linear TV—Why advertising on CTV can yield much better dividends
Like digital campaigns, can you adopt a targeted approach for CTV advertising?
What does a Programming Guaranteed Deal constitute?
Can you leverage the CTV platform for political campaigning?
TV subscription trends in the wake of the coronavirus pandemic
And much, much more…..

S1 E2 | Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena

StackAdapt — Thu, 14 May 2020 10:00:00 -0400

In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service.

Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year.

What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up!

Key Takeaways from this Show

Challenges and opportunities in political advertising
Feasibility of OTT as a marketing platform
How Google’s move to eventually ban third-party cookies will ban digital marketing
How to deal with attribution in political advertising
And so much more...

Learn More: https://www.stackadapt.com/

S1 E1| Digital Advertising Today: StackAdapt Roundtable

StackAdapt — Tue, 12 May 2020 09:00:00 -0400

In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”.

Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly?

We wrap up this show by sharing how agencies can thrive in this changing ecosystem.

Key Takeaways from this Show:

Will COVID-19 alter buying behaviour forever?
How to transition from event marketing to digital marketing
Will the travel and tourism industry see a huge surge in 2021?
How the cancellation of live sporting events is impacting cable subscriptions
Why you should avoid pulling back on your advertising right now
How to structure your brand messaging in the wake of the virus outbreak
And so much more…

Learn More: https://www.stackadapt.com/

S1 E0 | Welcome To How Agencies Thrive

StackAdapt — Wed, 06 May 2020 14:01:00 -0400

In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes. Learn more: https://www.stackadapt.com/

How Agencies Thrive

S4 E12 | Integrated Digital Marketing Strategies

S4 E11 | Strategies for Travel Marketing

S4 E10 | Political Advertising: Trends & Strategies

S4 E9 | Must-Know Digital Advertising Trends for 2024

S4 E8 | Quick Strategies for Holiday Advertising Success

S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges

S4 E6 | Cart to Conversion: How to Harness E-commerce Trends

S4 E5 | Global Trends in Advertising Spend

S4 E4 | Audience Segmentation Strategies With HubSpot

S4 E3 | AI and The Power of Programmatic

S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing

S4 E1 I Marketing Funnels Demystified: Strategies for Success

S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success

S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services

S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing

S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing

S3 Bonus Episode 2 I The Power of Personalized Targeting

S3 Bonus Episode 1 | Programmatic and the PR Landscape

S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends

S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained

S3 E10 | Hit the Right Note With Audio Advertising

S3 E9 | Forecasting a Successful Weather Targeting Campaign

S3 E8 | How to Add Programmatic to Your Marketing Mix

S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

S3 E6 | How to Drive Performance With B2B Marketing

S3 E5 | Leveraging Programmatic Creatives That Convert

S3 E4 | Global Trends in Advertising Spend

S3 E3 | Reach Voters With Digital Political Advertising

S3 E2 | Score Big With In-Game Advertising

S3 E1 | Winning E-commerce With Programmatic Campaigns

S2 Bonus Episode 04 | How to Avoid Ad Fatigue

S2 Bonus Episode 03 | Trends in Programmatic Advertising

S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns

S2 Bonus Episode 01 | How to Escape the Walled Gardens

S2 E12 | The Power of Programmatic for Political Ads

S2 E11 | Certified Strategies for Higher Education Marketing

S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

S2 E9 | Driving Performance With Contextual Advertising

S2 E8 | Driving The First Click With Creatives

S2 E7 | ﻿How to Cultivate Thriving Cannabis Marketing Campaigns

S2 E6 | The Right Prescription for Healthcare Marketing

S2 E5 | The Greatest Assets for Financial Services Marketing

S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

S2 E3 | Strategies to Succeed in B2B Digital Marketing

S2 E2 | The Future of Travel and Tourism Marketing

S2 E1 | Navigating the New Normal in 2021

S2 E0 | Season 2 Overview

S1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt

S1 E12 | Building Agency 2.0: Alex Panousis, Carat

S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen

S1 E10 | How Schools and Colleges are Pivoting for Today and Tomorrow: John Miller, Vermont Law School

S1 E9 | Creative Strategies to Protect and Revive the Travel Industry Post-COVID: Mikey Sadowski, Intrepid Travel

S1 E8 | All Things Measurement and Attribution

S1 E7 | Digital Advertising in the Finance World

S1 E6 | Go-to-Strategies for Crisis Communications: Lanny Cardow, NATIONAL Public Relations

S1 E5 | Harnessing Changing Consumer Habits to Reshape the Future: John Shaughnessy, LiveRamp

S1 E4 | Current Trends in B2B Digital Marketing: Nick Rennard and Andrew Seidman, Digital Reach Agency

S1 E3 | Why Advertisers Are Gravitating From Linear TV to Connected TV: Jeremy Smith, Telaria

S1 E2 | Managing the Challenges of Political Advertising: Jeff King and Nicholas Giustino, Arena

S1 E1| Digital Advertising Today: StackAdapt Roundtable

S1 E0 | Welcome To How Agencies Thrive

S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns