Identity Architects

Lauren Wetzel, WPP: Being client-obsessed

Wed, 14 Jan 2026 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more.

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Ashley Jones, Tripadvisor: Real human data and content

Wed, 17 Dec 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more.

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Dr. Marcus Collins: A matter of perspective

Wed, 26 Nov 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.

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Paul Farrow, Microsoft Ads: Privacy is actually simple

Wed, 12 Nov 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Samantha Bukowski, WPP Media: You’ve got to commit

Wed, 29 Oct 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more.

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Budi Tanzi, Experian: There’s always evolution

Wed, 15 Oct 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more.

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Kerel Cooper, GumGum: Everything starts with culture

Wed, 01 Oct 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more.

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Victoria Bruce, Carwow: Data collaboration is the driving force

Wed, 17 Sep 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive market, commerce media, data collaboration, and more.

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Giovanni Gardelli, Yahoo: Transparency is the lever

Wed, 03 Sep 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Giovanni Gardelli, VP DSP Data Products at Yahoo, to discuss safe data collaboration, transparency, the evolving measurement landscape, and more.

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Karina Kogan, Napster: The internet’s next act

Wed, 20 Aug 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Karina Kogan, President and CMO at Napster, to discuss the reimagining of Napster, the future of consumer experiences, shaping brand narratives and values, AI agents, and more.

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Brian Stempeck, Evertune AI: Add the human voice

Wed, 06 Aug 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI is having on advertising, the future of creativity, the role of AI agents, and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Nadine Warren, ITV: Giving the advertiser choice

Wed, 23 Jul 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data collaboration, privacy, innovation and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Evan Hanlon, Choreograph: Culture of experimentation

Wed, 09 Jul 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes, human creativity, AI, and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Special Edition: Cannes 2025

Wed, 25 Jun 2025 05:00:00 +0000

In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation.

Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and Lauren Wetzel from InfoSum.

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Sable Mi: Reclaim the purpose of advertising

Wed, 11 Jun 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more.

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Jesse Redniss, Precise: Keep it people-focused

Wed, 28 May 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more.

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Sean Crawford, SMG: It’s not about ad sales

Wed, 30 Apr 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.

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Zach Lain, PepsiCo: Collective action

Wed, 16 Apr 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more.

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Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence

Thu, 03 Apr 2025 00:00:00 +0000

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.

This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.

With access to InfoSum’s extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.

This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.

Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.

Zora Senat, Verisk Marketing Solutions: Looking backward to look forward

Wed, 02 Apr 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Olya Dyachuk, Heineken: Brew the joy of true togetherness

Wed, 19 Mar 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more.

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InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Nathan Lindberg, Overwolf: Creators of the future

Wed, 05 Mar 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more.

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Jamie Williams, CLV Group: The global fandom

Wed, 19 Feb 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more.

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Antonio Montesano, OMD: Creating bridges

Wed, 05 Feb 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more.

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Matt Barash: The perfect storm

Wed, 22 Jan 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more.

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Anya Libova, DoubleVerify: Measurement is an ally

Wed, 08 Jan 2025 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Anya Libova, Publisher Sales Director, EMEA, at DoubleVerify, to discuss brand suitability, measurement, networking, the inspiration behind launching AdTech Connect, and more.

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Paul Wright, Uber Advertising: Diversity of everything

Wed, 11 Dec 2024 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Paul Wright, Head of International, Uber Advertising at Uber, to discuss Uber’s advertising business, consumer privacy, commerce media, diversity, and more.

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Alice Anson, Nectar360: Bringing creativity back to retail media

Wed, 27 Nov 2024 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Alice Anson, Director of Digital Media at Nectar360, to discuss retail media, customer loyalty, the value exchange, data privacy, and more.

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Jesh Sukhwani, Lenovo: Be bold, learn fast, make mistakes

Wed, 13 Nov 2024 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's CEO Lauren Wetzel, sits down with Jesh Sukhwani, Global Director - Media Center of Excellence, Lenovo, to discuss data collaboration, data privacy, first-party data, Lenovo’s privacy-first strategy, and more.

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Sarah Robertson, Experian: Consumers should be empowered

Wed, 30 Oct 2024 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Sarah Robertson, Director of Product, Experian, to discuss identity, data collaboration, how Experian is evolving for the privacy-first world, retail media, and more.

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Lee Mabey, Dentsu X: Pride doesn't exist on its own

Wed, 16 Oct 2024 05:00:00 +0000

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sits down with Lee Mabey, Managing Partner at Dentsu X, to explore the power of inclusive advertising. Lee shares both practical examples and compelling statistics that underscore why inclusive marketing is not only a societal necessity but also a driver of business growth.

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Camilla Child, The Telegraph: Lots to be positive about

Wed, 02 Oct 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Camilla Child, Director, Commercial Data Strategy at The Telegraph, to discuss the value exchange, first-party data strategies, data privacy, and more.

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Rob Goodwin, MSQ: We’re on the cusp

Wed, 18 Sep 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Rob Goodwin, Chief Data Officer, Global at MSQ and Chief Executive Officer at MSQ Data, to discuss modern media agencies, data strategies, composable technology, AI, being a customer champion, and more.

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You Had Me At Data Podcast: https://open.spotify.com/show/2HN51w01zucZIM8I8lEQdS

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Sean Betts, Omnicom Media Group: Scared and excited

Wed, 04 Sep 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Betts, Chief Product & Technology Officer at OMG UK, to discuss Generative AI, data privacy, mental health, and more.

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Sara Vincent, Utiq: Something worth saving

Wed, 21 Aug 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sara Vincent, Managing Director UK at Utiq, to discuss data privacy, identifiers, the open web, and more.

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Jay Sears, Team Daya: Generational Impact

Wed, 07 Aug 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Jay Sears, Founder of Team Dayā, to discuss Team Dayā’s work, creating generational impact, data privacy, consumer trust, and more.

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Vincent Flood, VideoWeek: Change things for the better

Wed, 24 Jul 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Vincent Flood, Editor in Chief at VideoWeek, to discuss CTV, Generative AI, inclusive events, and more.

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Julia Shullman, Telly: Rearchitect the ecosystem

Wed, 10 Jul 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Julia Shullman, General Counsel & Chief Privacy Officer at Telly, to discuss data privacy, consumer choice, transparency, and more.

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Christer Ljones, Schibsted: Three steps forward, two steps back

Wed, 26 Jun 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss data privacy, the value exchange, retail media, and more.

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Andrew Spurrier-Dawes, Choreograph: Compassion and empathy

Wed, 12 Jun 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP of Marketing & Communications, Ben Cicchetti, sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at Choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more.

TRIGGER WARNING

For those who may have struggled with their own mental health, it may be a difficult episode at times. If you want to skip that part of the conversation, I suggest you leave us at the 31-minute mark and rejoin the conversation at 46 minutes.

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Alex Wright, Channel 4: Deliver what the viewers want

Wed, 29 May 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.

InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20

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Chris Kenna, Brand Advance Group: Nothing about us without us

Wed, 15 May 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Chris Kenna, founder and CEO at Brand Advance Group, to discuss inclusive advertising, DEI, pride, and more.

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Andy Jones, Samsung Ads: Drop the C in CTV

Wed, 01 May 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Andy Jones, Head of UK Sales at Samsung Ads, to discuss privacy, CTV, market fragmentation, and more.

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Rachel Peace, Hearts & Science: Advocacy, allyship, and action

Wed, 17 Apr 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Rachel Peace, UK Managing Director at Hearts & Science, to discuss cookie deprecation, key industry trends, retail media, data ethics, DEI, allyship, and more.

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Nola Solomon, Criteo: Uniting for a stronger future

Wed, 03 Apr 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Nola Solomon, SVP, Go‑To‑Market, at Criteo, to discuss privacy, retail media, AI, and more.

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Alex Cone, Google: Get below the surface

Wed, 20 Mar 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Alex Cone, Privacy Sandbox Product Manager at Google, to discuss privacy, interoperability, Google’s Privacy Sandbox, and more.

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Liesbeth Bernaerts, IPG Mediabrands: Rethink everything

Wed, 06 Mar 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Liesbeth Bernaerts, Lead Data & Tech at IPG Mediabrands Belgium, to talk about data privacy, data insights, the cookieless future, the evolving role of media agencies, and more.

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Moe Ismail, FreeWheel: Change is constant

Wed, 21 Feb 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Moe Ismail, Executive Director, Product Management, at Freewheel, to discuss identity, market fragmentation, TV advertising, and more.

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Shiv Gupta, U of Digital: The why behind the what

Wed, 07 Feb 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Shiv Gupta, Founder of U of Digital, to discuss educating the industry, collaboration, the value exchange, and more.

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Jayesh Rajdev, ITV: We’re always in beta

Wed, 24 Jan 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Jayesh Rajdev, Controller of Advanced Advertising at ITV, to discuss Connected TV, retail media, innovation at ITV, streaming and linear audiences, Media for All (MEFA), and more.

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More information on ITV AdLabs https://www.itvmedia.co.uk/itv-adlabs/product

More information on Media for All https://www.mediaforall.org.uk/

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Ollie Shayer, Boots UK: From hype to reality

Wed, 10 Jan 2024 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Ollie Shayer, Omni-Media Director at Boots UK, to discuss retail media, first-party data, privacy, and more.

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Best of Identity Architects 2023: Collective Responsibility

Wed, 13 Dec 2023 05:00:00 +0000

It’s been an incredible year for the podcast. We have spoken to brilliant industry leaders who have shared so many amazing insights, inspiring stories, and powerful advice. For the final episode of 2023, we take a look back at some of our favorite moments from the year.

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Toon Coppens, DPG Media: Don’t wait

Wed, 29 Nov 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Toon Coppens, Director Advertising Data & Identity at DPG Media, to discuss privacy, first-party data, retail media, and more.

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Therran Oliphant, EssenceMediacom: Go the farthest we can

Wed, 15 Nov 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.

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Anita Klinkosz, Havas Media Group: Don’t settle for the status quo

Wed, 01 Nov 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.

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Christopher Reher, Axel Springer All Media: Be brave

Wed, 18 Oct 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's COO, Lauren Wetzel, sat down with Christopher Reher, General Director Data, Axel Springer All Media, to discuss privacy, first-party data, legal standards, and more.

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Wade Rifkin, Clear Channel Outdoor: A groundbreaking opportunity

Wed, 04 Oct 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum’s VP, Product Marketing, Devon DeBlasio, sat down with Wade Rifkin, EVP/GM, Programmatic at Clear Channel Outdoor, to discuss out-of-home, programmatic, data clean rooms, first-party data, and more.

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Learn more about InfoSum’s partnership with Clear Channel Outdoor: https://www.infosum.com/blog/bringing-the-power-of-data-clean-rooms-to-out-of-home-and-beyond

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Dora Michail-Clendinnen, The Ozone Project: Do better than yesterday

Wed, 20 Sep 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Dora Michail-Clendinnen, Chief Strategy Officer, The Ozone Project, to discuss first-party data, privacy, sustainability, and more.

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Becky Harris, Dynata: Disrupt together

Wed, 06 Sep 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Becky Harris, Vice President, Global Head of Ad & Data Products at Dynata, to discuss first-party data, measurement, the value exchange, and more.

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Samantha Jacobson, The Trade Desk: The onus is on all of us

Wed, 23 Aug 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum’s Chief Operating Officer, Lauren Wetzel, sat down with Samantha Jacobson, Chief Strategy Officer at The Trade Desk, to discuss the open internet, identity, first-party data, Connected TV, retail media, and more.

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Learn more about InfoSum’s partnership with The Trade Desk: https://www.infosum.com/blog/infosum-and-the-trade-desk-to-power-privacy-centric-activation-of-advertiser-first-party-data

Learn more about The Trade Desk: https://www.thetradedesk.com

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Matt Hill, Thinkbox: Best of both worlds

Wed, 09 Aug 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Client Services, Ben Chivers, sat down with Matt Hill, Director of Research & Planning at Thinkbox, to discuss first-party data, CTV, measurement, and more.

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TV Masters training course by Thinkbox: https://tvmasters.thinkbox.tv/

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Troy Townsend, Zitcha: Think like a media business

Wed, 26 Jul 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, we’re heading Down under as InfoSum's General Manager ANZ, Richard Knott, sat down with Troy Townsend, Co-Founder and CEO at Zitcha, to discuss first-party data, retail media, data clean rooms, and more.

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Patrick Zinga, Heineken: Creating consumer love

Wed, 12 Jul 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Patrick Zinga, Media, Data & Technology Lead at Heineken UK Limited, to discuss the value exchange, retail media, first-party data, and more.

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Chris Andrews, Wake The Bear: Everyone is collectively responsible

Wed, 28 Jun 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Associate, Customer Success, Marion Dacquin, sat down with Chris Andrews, Head of Marketing Technology at Wake The Bear, to discuss privacy, first-party data, measurement, and more.

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Lucy McKillop, Outvertising: Make a difference

Wed, 07 Jun 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.

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More information on Outvertising: https://www.outvertising.org

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Nic Travis, Lloyds Banking Group: Do the right thing

Wed, 24 May 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Enterprise Sales Manager, Kate Blaxill, sat down with Nic Travis, Head of Paid Digital Marketing at Lloyds Banking Group, to discuss data privacy, data ethics, the value exchange, and more.

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Shailley Singh, IAB Tech Labs: Honor and preserve privacy of consumers

Wed, 10 May 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Product Marketing, Devon DeBlasio, sat down with Shailley Singh, COO & EVP, Product, at IAB Tech Lab, to discuss the IAB Tech Lab’s work, data privacy, identity, and more.

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Justin DeBrabant, ActionIQ: Embrace the big trends

Wed, 26 Apr 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Justin DeBrabant, SVP, Product at ActionIQ, to discuss data privacy, identity, the value exchange, and much more.

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Stephen Shepherd, dunnhumby: Everyone is talking about retail media

Wed, 12 Apr 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Director, Customer Success, Amy Tranter, sat down with Stephen Shepherd, Media Strategy and Partnerships Director at dunnhumby, to discuss retail media, a customer-first approach, collaboration, and much more.

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Jessica Gottardo, Global: Just go for it

Wed, 29 Mar 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum’s Senior Manager, Customer Success, Norah Hannel, sat down with Jessica Gottardo, Head of Commercial Data Product at Global, to talk about data, female empowerment, women in tech, and more.

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Hannah Browne, Acxiom: Nothing ever stays the same

Wed, 15 Mar 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP Business Development, Valerie Mercurio, sat down with Hannah Browne, Director, Products, at Acxiom, to discuss her accomplishments, female empowerment, women in tech, and more.

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Mathieu Roche, ID5: It's a collective responsibility

Thu, 02 Mar 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales, Europe, Stu Colman, sat down with Mathieu Roche, co-founder and CEO at ID5, to discuss cookieless, identity, value exchange, and much more.

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Margaret Jobling, NatWest: We have the ability to make an impact

Wed, 08 Feb 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Customer Success Director, Amy Tranter, sat down with Margaret Jobling, CMO at NatWest, to discuss trust, privacy, value exchange, and more.

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Søren Dinesen, Digiseg: A game changer for humanity

Wed, 25 Jan 2023 05:00:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more.

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Di Mayze, WPP: The digital divide is real

Wed, 11 Jan 2023 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's SVP Sales Europe, Stu Colman, sat down with Di Mayze, Global Head of Data and AI at WPP, to discuss data transformation, privacy, collaboration, and more.

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Lincoln Gunn, Fandom: Rip the band-aid off

Thu, 08 Dec 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Director Sales, Sunil Modha, sat down with Lincoln Gunn, VP, Programmatic Revenue, Operations & Data Partnerships, at Fandom, to discuss data privacy, consumer trust, data collaboration, and more.

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Mark Evans, Direct Line: The consumer is our boss

Wed, 23 Nov 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's VP Sales, Nick Henthorn, sat down with Mark Evans, Managing Director for Marketing & Digital at Direct Line, to discuss identity, data privacy, consumer trust, and more.

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Dunstan Rickard, ESL FACEIT Group: We’re not data owners, we are custodians

Fri, 28 Oct 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum's Director Customer Success, Max Toulliou, sat down with Dunstan Rickard, Advertising Sales Director at ESL FACEIT Group, to discuss gaming, data privacy, trust, collaboration, and more.

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Keith Petri, lockr: Competition truly breeds innovation

Wed, 12 Oct 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum’s COO, Lauren Wetzel, sat down with Keith Petri, Founder & CEO at lockr, to discuss data privacy, regulations, consumer awareness, and more.

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Mary Keane-Dawson: I would like to see it change in my lifetime

Wed, 28 Sep 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, InfoSum’s SVP Northern Europe & Italy, Stu Colman, sat down with Mary Keane-Dawson, Business Growth Consultant at KILN, the digital transformation agency, whose clients include, Time Out, LX Collection, and Connectd, to discuss privacy, regulations, distributed ledger technologies, and more.

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More information on KILN https://www.wearekiln.com/

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James Cottee: There's always going to be challenges

Thu, 01 Sep 2022 05:00:00 +0000

In the latest episode of our Identity Architects podcast, our Sales Director, Sunil Modha, sat down with James Cottee, Principal Client Partner, EMEA, at Tripadvisor, to discuss collaboration, the value exchange, and much more.

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Matthew Birkby: There's no magic solution to solve for identity

Thu, 11 Aug 2022 05:00:00 +0000

Our Senior Director, Enterprise Sales Nick Henthorn sat down with media consultant and gaming industry expert Matthew Birkby. Nick and Matthew dive into Matthew’s gaming industry background, how that industry has evolved and where it's going, what in-game advertising will look like, and what role AR, VR, and XR will play.

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Lara Izlan, ITV: No consumers means no business

Wed, 27 Jul 2022 05:30:00 +0000

In the latest episode of our Identity Architects podcast, our SVP Sales Northern Europe & Italy, Stu Colman, sat down with Lara Izlan, Director of Data Strategy at ITV, to discuss identity, collaboration, the value exchange between consumers and media companies, data privacy, and more.

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Dajana Manthey, Opinary: In the end, it's about data quality

Wed, 01 Jun 2022 05:00:00 +0000

Shownotes

In the latest episode of our Identity Architects podcast our Director Sales CE Dennie Trost sat down with Dajana Manthey, CRO at Opinary, to discuss identity, collaboration, understanding the consumers, intent to buy, and more.

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Dana McGraw, Disney Advertising: We want to do the right thing by the consumer

Wed, 18 May 2022 08:00:00 +0000

In the latest episode of Identity Architects, InfoSum Chairman and CEO Brian Lesser chatted with Disney’s Dana McGraw about how Dana's background as a college basketball coach helped her to be a better leader, identity and privacy in gaming and CTV, Disney's tech and clean room strategy, and using first-party data to build better customer experiences.

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Chris Hawk, Papa John's: There’s not a one-size-fits-all approach

Wed, 04 May 2022 05:30:00 +0000

In the latest episode of Identity Architects, our VP of Product Marketing Devon DeBlasio sat down with Chris Hawk, VP, Director of Media Strategy & Investment Performance at Papa John's International, to discuss modern media strategies, the rise of streaming and gaming, data clean rooms, using data collaboration to improve the customer experience and more.

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Stéphane Dugelay, mediarithmics: First-party data is key

Wed, 13 Apr 2022 05:00:00 +0000

In the twelfth episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Stéphane Dugelay, Founder and CTO at mediarithmics, to discuss the future of targeting, opportunities through collaboration, the relationship with consumers, and more.

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Piper Heitzler, Amobee: Put yourself out there

Thu, 31 Mar 2022 07:30:00 +0000

In the eleventh episode of our Identity Architects podcast our Director of Business Development Valerie Mercurio sat down with Piper Heitzler, Head of Growth EMEA at Amobee, to discuss international women’s history month, empowering women, as well as identity, collaboration opportunities of the future, and more.

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Rowena Humby, Starcount: Embrace the change

Thu, 17 Mar 2022 05:00:00 +0000

In the tenth episode of our Identity Architects podcast our Sales Director Jess Bradley sat down with Rowena Humby, CEO at Starcount, to discuss identity, the cookieless future, and how data can be used to improve the customer experience, data collaborations, and more.

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Valerie Mercurio, InfoSum: There is a better way for us to protect our customers

Wed, 09 Mar 2022 05:00:00 +0000

In the ninth episode of our Identity Architects podcast our VP, Corporate Marketing Ben Cicchetti sat down with InfoSum’s Director of Business Development Valerie Mercurio, to talk about data partnerships, competitive collaboration, identity, commercial trust, and more.

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Tony Miller, WW: Own your own data

Thu, 03 Feb 2022 05:00:00 +0000

In the eighth episode of our Identity Architects podcast our Enterprise Sales Executive Kate Blaxill sat down with Tony Miller, VP Growth & Performance Marketing at WW, to discuss the cookieless future, how data can improve the customer experience, brand collaborations, and more.

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Michael Schuh, Kroger Precision Marketing: People need advertising that works harder

Wed, 12 Jan 2022 05:00:00 +0000

In the seventh episode of Identity Architects, our Chief Operating Officer Lauren Wetzel sat down with Michael Schuh, VP, Media Strategy at Kroger Precision Marketing at 84.51˚, to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.

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Peter Markey, Boots: It’s not an if but a when moment

Wed, 10 Nov 2021 05:00:00 +0000

In the sixth episode of Identity Architects, our Sales Director Nick Henthorn sat down with Peter Markey, CMO at Boots, to discuss the cookieless future, how data can improve the customer experience, the recently launched Boots Media Group, and more.

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Sven Christian Andrä, Klingel Group: We need to create concepts of unlearning

Thu, 28 Oct 2021 05:00:00 +0000

On the fifth episode of Identity Architects, our Head of Privacy and SVP Central Europe Uli Hegge sat down with Sven Christian Andrä (Sca), CDO and Managing Director of the German multichannel retailer Klingel Group, talking about the changing world of retail and the challenges and opportunities that presents, and more.

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Nick Halstead, InfoSum: Collaboration without movement is a game changer

Thu, 21 Oct 2021 09:00:00 +0000

On the fourth episode of Identity Architects, InfoSum’s VP Corporate Marketing Ben Cicchetti sat down with InfoSum’s founder and CTO Nick Halstead to talk about why he founded InfoSum and his vision for the company as well as the deprecation of third-party cookies and where the industry is heading.

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Gaurav Shirole, Roku: Buy TV like you watch TV

Wed, 01 Sep 2021 15:00:00 +0000

On the third episode of Identity Architects, InfoSum’s North America President Lauren Wetzel is joined by Roku’s Gaurav Shirole, Director of Ad Measurement to discuss the state of the ATV/CTV sector, privacy, and measurement for the growing space.

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Karen Eccles, The Telegraph: A once in a generation chance

Wed, 04 Aug 2021 16:00:00 +0000

In the second episode of our Identity Architects podcast our VP Sales Stu Colman sat down with Karen Eccles, Senior Director, Commercial Innovation at The Telegraph, talking not only about Google’s latest announcement but also discussing challenges publishers are facing with the loss of third-party cookies, their first-party solution powered by InfoSum, Unity, and more.

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David Amodio, Channel 4: There's a need to evolve and change

Tue, 11 May 2021 08:00:00 +0000

Welcome to InfoSum‘s first episode of Identity Architects. Our VP of Sales Stuart Colman had the chance to chat with David Amodio, Deputy Head of Digital and Innovation at UK broadcaster Channel 4. They talked about the latest news, how they see the media industry evolving in the coming months and years, as well as talking about Channel 4’s brand new solution that enables the creation of custom audiences across All4.

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Introducing Identity Architects

Thu, 29 Apr 2021 09:00:00 +0000

Welcome to our new Podcast, Identity Architects. This podcast is dedicated to spotlighting individuals who have pioneered the way that data and identity are used to deliver better customer experiences. In this trailer, our own Ben Cicchetti, Marketing Director at InfoSum, is introducing the podcast series and explains what an Identity Architect means to him.

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